BASIC FUN!
MASTERPIECES MasterPieces gets into the holiday spirit with a new line of puzzles and games inspired by The Lumistella Co.’s famous holiday helper, The Elf on the Shelf. Kids ages 3 and up can practice their memory skills with The Elf on the Shelf Matching Game. Puzzlers ages 5 and up can assemble the Believe in Your Elf 60-Piece Puzzle, while kids ages 6 and up can enjoy the Friends Fur-ever 100-Piece Puzzle and The Elf on the Shelf 4-Pack 100-Piece Puzzle set. The entire Elf on the Shelf range will hit stores by July.
In July, Basic Fun! will expand its Cutetitos line with Care Bears Cutetitos. Kids ages 3 and up can unroll one of six Care Bearitos, which come in wraps featuring the bears’ iconic belly badges. Each collectible plush has a “Care Spot” and personality that is caring, so caring, or super caring. Coming this fall, the Oval Lite-Brite features a new, oval shape and color-changing lights. Kids ages 4 and up can insert pegs into the included templates or create an original design, then press the button to see the creation light up. Also debuting this fall, the Tonka Claw Dump Truck is designed to handle tough terrain with its Claw Grip Wheels. Kids ages 3 and up can choose closed tires for cruising action or press-and-pop claws to climb. The truck also features lights and sounds. Basic Fun! will release three new Playhut Pop-Up Play Tents designed for kids ages 3 and up this fall. Available in Peppa Pig, PJ Masks, and Spidey & Friends styles, these tents are easy to set up, break down, and store.
EDUCATIONAL INSIGHTS Educational Insights will introduce the Playfoam Pluffle Sensory Station this summer. Kids ages 3 and up can scoop, roll, dig, and pour Playfoam Pluffle while developing their senses. It includes the sensory bin, two colors of mess-free Pluffle, and three tools: a roller, scissor scoops, and an easy-grip cup. The GeoSafari Jr. Dino Discovery Dig T-Rex features six surprises hidden inside reusable dino dirt. Kids ages 4 and up can excavate pretend dinosaur bones, assemble a complete T. rex dinosaur skeleton, uncover a mystery gem, make their own fossil molds, learn fun facts about dinosaurs and more. Kids ages 5 and up can pretend to travel the world and complete 3D circuit building challenges with the Design & Drill Adventure Circuits. They can use the kid-safe power drill to bolt in the connectors and activate lights, sounds, and movement. Playfoam Shimmer features five colors of glittery Playfoam for kids ages 3 and up to engage in tactical play. It never dries out and stores in a star-shaped container.
46 THE TOY BOOK | MAY 2021 | toybook.com
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