Strand Ephemera

2011 was the sixth biennial Strand Ephemera; an event that began in 2001 and then became a biennial exhibition from that time. The event has grown over the years to be loved not only locally, but to be an outdoor sculpture exhibition of state and national significance.

Numerous names were considered, but Strand Ephemera was quirky enough to be memorable. It has also led to inventive mispronunciations that have kept the interest, including “Strand Euphoria”.

The impetus for Strand Ephemera was twofold. Firstly, the exhibition was to provide Townsville City Council, developers, and the broader Townsville public, with possibilities in the public art arena. Permanent public art pieces in Townsville up to this point had not engendered broad public support. A temporary exhibition has greater potential to present ideas and concepts for public feedback. Strand Ephemera presents a spectrum of work from the popular to the conceptually demanding. Council has selected a number of works from the exhibition for permanent display and the exhibition has provided a reference for developing public art in Townsville.

The second impetus was to provide opportunities for regionally-based artists. The Queensland Government had announced a 2% for public art program creating massive funding opportunities, with regionally-based artists expressing interest in improving their competitiveness. Strand Ephemera provided the opportunity for these artists to hone their skills and compare and contrast their work within a national context at a local venue. The focus on works being “ephemeral” encouraged artists to use inexpensive materials, for a “short-lived” exhibition of around 10 days.

The exhibition has attracted national and international entries, but it continues to provide the possibility for regional participants to prepare and present works in the public arena. A number of local artists have developed their public art profile and been commissioned as a result of their involvement in the exhibition. Townsvillebased artists have also noted that the networking and skills development as a result of the exhibition and its programs have proved worthwhile. The forum is the opportunity to discuss current trends and ideas in public art and relevant speakers are sourced.

Numerous models were investigated in developing this exhibition, including Sculpture by the Sea and the Mildura Palimpsest. The exhibition has also been informed by the Sydney Biennale and the Munster Sculpture Triennial. The exhibition has grown from within the community, with the support of a range of collaborating partners, and consistently offers developmental opportunities for the artists and public who participate.

Strand Ephemera provides an entertaining and engaging spectacle for Townsville residents and visitors to the city and is a much anticipated event in the arts calendar. It has developed into a mini-festival celebrating the creativity of our community.