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The Sarah Bernard Team RED KEY REALTY LEADERS

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HOMEWORK

HOMEWORK

“Real estate is more about running a business versus showing homes,” luxury home expert Sarah Bernard notes. “To be successful, you have to build your team, embrace technology and keep training.” With a focus on helping clients maximize the value of their homes and have a positive experience, whether buying or selling a home, Bernard carries this message to her team and her business clients.

Sarah Bernard manages one of the top St Louis real estate teams under the brokerage RedKey Realty Leaders. The team consists of real estate agents and marketing staff who provide their clients with better service throughout the transaction. In addition, Bernard also manages a vacation rental business and is considered one of the earliest leaders in short-term rentals in the St. Louis marketplace.

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Bernard credits her business acumen to her stints in the corporate world, and to her education at Washington University where she earned an MBA. An avid believer in continuing education, one of her biggest pleasures is watching the intellectual growth of her team. She calls days in the office working together “a mini business school.” Under Bernard’s leadership, it’s important that team members share their knowledge with each other. Her team members function as partners and their success is one of her primary objectives.

To provide state-of-the-art service to clients Bernard and her team also advocate the use of technology. “There’s new and better technology emerging all the time,” she says. “We embrace it to help our clients be better real estate consumers.”

Bernard’s team focuses on providing seamless transactions and educating their clients on the market and how to buy and sell their homes. Realizing that most people only do so once a decade on average, there’s always an opportunity to help clients through the process. “We focus on prioritizing our work,” Bernard says. “Everyone’s schedule is adaptable to whatever happens on a particular day, but you have to start out with a game plan.” They also manage client expectations as they try to keep as much stress as possible out of the home buying and selling timeline, often a demanding and emotional process.

As part of her leadership style, Bernard both receives and provides training. She is a real estate coach to agents throughout the country, meeting with them each month to build business management skills, not just closing sales. Without that solid foundation, even the most gifted salespeople won’t be successful.

Both fun and fearless, Bernard is up for just about any challenge. The unflinching perspective of her team allows them to embrace change and keep discovering new and better ways to service clients. There’s a spark in Bernard’s eyes when she talks about the future and where she plans to take her business, and she definitely isn’t planning on slowing down. A former long-distance runner, she applies that same discipline to moving down her professional path. The team embraces this challenge and enjoys inspiring each other to provide the best service and latest market knowledge to their clients.

Bernard’s team loves that they help people navigate one of the most important aspects of their lives—and doing it in a way that keeps clients coming back for more.

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