VIVA COLOR!

by stephanie wallace

JANUARY IS THE PERFECT TIME TO TRY SOMETHING NEW, AND YOUR DECOR IS AN EASY PLACE TO START.

Major changes aren’t necessary to make a big impact. Color is a great source of inspiration, and the experts at Pantone have selected Viva Magenta (18-1750) as the 2023 color of the year.

Pantone chose the hue because it is unconventional. Viva Magenta is all about optimism, joy, fearlessness and reconnecting with the beauty of nature. “In this age of technology, we look to draw inspiration from nature and what is real,” says Leatrice Eiseman executive director of the Pantone Color Institute. “Viva Magenta descends from the red family, and is inspired by the red of cochineal. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”

Magenta may be a little daunting to incorporate into your home, especially if you lean towards a more subdued color palette. To bring the color into your design, pick a statement piece like a sofa or another furnishing, and keep the rest of the room neutral. This maintains a cozy feel with the spotlight on the more saturated hue. Pantone suggests pairing Viva Magenta with khaki, sand gray-green colors, along with pastel hues like subtle pinks, blues and purples.