2023 Highlights Report
Touro Communications
Marketing Team
Social Media & Digital Marketing
Advertising (print and out of home)
Public Relations
Publishing
Internal Communications
Email Marketing
1
Office of the President
Rabbi Moshe Krupka
Executive Vice President
Amy Jacobs
Executive Assistant, Office of College Affairs
Touro Communications Marketing Team
Elisheva Schlam
Executive Director
Marketing Communications
Stacy Gerard
Director of Digital Marketing
Malka Hirsch
Digital Marketing Manager
Rachel Horvath Digital Designer
Esther Greenfield
Director of Publications
Laurie Kohanchi
Assistant Director of Publications
Tali Berger
Senior Graphic Designer + Digital Design
KS Revivo Graphic Designer
Devorah Goldman
Director of Advertising Design + Presentation Design
Barbara Franklin
Director of Communications
Jamie Barretto Communications Specialist
Social Media + Digital Marketing
50+ campaigns
Touro University branding
School-specific programs
Special events
TOURO UNIVERSITY’s marketing department has garnered four top awards in this year’s 39th Annual Educational Advertising Awards. The Educational Advertising Awards is the largest educational advertising awards competition in the country.
Awards in 2024
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals.
• Gold award in the Publications/Internal category for Touro Links Magazine
• Silver award in the Total Advertising Campaign category for “Touro Takes You There”
• Silver award in the Total Digital Marketing Program category for “Touro Takes You There”
• Merit award in the Publications/External category for Touro At a Glance
Posts revealing Touro’s new Times Square campus, TouroCOM’s new campus in Great Falls, Montana and Standing With Israel were among the top posts in 2023.
Social Media + Digital Marketing Top Posts
"We're loving our new home in Times Square!"
164 likes, 13 comments, 10 shares, 7% engagement rate
“Touro Stands with Israel”
358 likes, 9 comments, 10 shares, 7% engagement rate
"Touro welcomes our very first class at our brand-new Touro College of Osteopathic Medicine in Great Falls, Montana!"
115 likes, 17 comments, 32 shares, 20% engagement rate
“Hundreds of Students at Rally”
331 likes, 17 comments, 9% engagement rate
“Welcome to our new campus”
432 likes 756 clicks, 13 comments, 27 shares
“Lander Finance Alum Network”
111 likes, 2,381 clicks, 10 comments, 25% engagement rate
Campaign Results
Facebook/Instagram
758,000 impressions
7,400 clicks
27,800 page engagement
182,000 video views
.97% CTR
Google Display and Display
65 million impressions (1 million from search ads and 64 million from display ads)
747,000 clicks, 1.15% CTR (search is 6.67% and display is 1%)
A 15-second video ad targeted undergrads in the sciences and undergrad advisors, with retargets from the website and those who engaged with Touro on social media.
Display ads were shown to those same audiences as well as to retargets from the video ad.
Microsite
700k website visits
464,000 unique visitors
1,100+ forms
Social Media + Digital Marketing
Brand Campaign General
Campaign Results
JCN
7 million impressions
4k clicks
Facebook/Instagram
690,000 impressions, reach 227,000, video plays 301,000, video thru plays 114k, 5510 clicks, 2,954 link clicks, CTR .8%
Social Media + Digital Marketing
Brand Campaign
Jewish
Open House Results
LCM: 105 RSVPs including Spring 2023 virtual open house and Fall 2023 in-person open house
LCW: 30+ RSVPs for the Fall in person open house
LAS: n/a (responses went directly to Zoom)
Sonography: 90+ RSVPs for Spring and Fall open house
Social Media + Digital Marketing
Lander Colleges
Campaign Results
Facebook/Instagram
3.5 million impressions | Reach: 1 million+
19,500 clicks, 9,800 link clicks, .56% ctr
275,000 page engagement
345 shares, 176 saves
178k thru plays, 827k video views
260+ form fills
Social Media + Digital Marketing
NYSCAS
Google Ads
1.5 million impressions
174,000 clicks
11.5% CTR
Campaign Results
Landing Page
3,800 visitors
180 form fills resulting in 16 applications for Fall ‘23
Website Ads
5 million+ impressions
1,800 link clicks
Jewish online program ads ran May-August on JCN Jewish websites, Instagram and WhatsApp. The cohort was fully filled post-campaign.
Social Media + Digital Marketing
GSSW New Online Program
Campaign Results
FB and Instagram
1.9 million impressions
6,800 clicks
4,100 link clicks
Reach: 650,000 31 form fills
Social Media + Digital Marketing
More than 200 applications for Fall 2023 for both online and general programs
Online programs search ads:
119,000 impressions
12k clicks
200+ form fills Google Ads
GSSW New Online
Program
*NYSCAS reported 22-Sep-2022 – 21-Sep-2023
**Campaign goal is website traffic (clicks), not form submissions.
Social Media + Digital Marketing Google Campaigns
Top
Program Actual Spend FY 2022-23 Form Submits Phone Call Leads (>0:60) Total Conversions New Enrolled Students, Fall 2023 Annual Tuition One Year Gross GSSW 133,591 $ 775 2,149 2,924 26 25,000 $ 650,000 $ GSE 36,999 $ 1324 527 1,851 13 18,000 $ 234,000 $ NYSCAS* 552,255 $ 16579 0 16,579 147 16,000 $ 2,352,000 $ TCOP 43,624 $ 720 143 863 5 46,000 $ 230,000 $ SHS-MHC 31,081 $ 1398 27 1,425 5 25,000 $ 125,000 $ SHS-IO 42,408 $ 1019 48 1,067 3 25,000 $ 75,000 $ SHS-ABA 34,210 $ 651 171 822 13 24,000 $ 312,000 $ GST 170,608 $ 7458 21 7,479 29 25,000 $ 725,000 $ Health Sciences Branding** 209,386 $ 802 N/A N/A N/A N/A N/A
Posts
Google Performance, FY 2022-23
65+ Campaigns
Touro University branding
School-specific programs
New program launches
Special events, conferences and sponsorships
Advertising + Out of Home
Print
Print Advertising Touro Takes You There touro.edu/poweryourpath What does your dream career look like is it in courtroom, boardroom, or saving lives in the ER? Interested in earning a graduate degree or conducting cutting edge research? If you’re ready to explore world of opportunities, TOURO TAKES YOU THERE. HEROES START HEALTHCARE HERE COBY FLIEGELMAN FUTURE DOCTOR TOURO’S LANDER COLLEGE OF ARTS AND SCIENCES TOURO’S NEW YORK MEDICAL COLLEGE touro.edu/poweryourpath Touro University wants you to become extraordinary. Successful. We want you to lead life of purpose and use your skills for good. Whether you choose medicine or law, finance or pharmacy, no matter where you want to go, TOURO TAKES YOU THERE. DOV GOTTLIEB, ESQ. TOURO’S LANDER COLLEGE OF ARTS AND SCIENCES HARVARD LAW SCHOOL SIMPSON THACHER BARTLETT LLP FROM TOURO TO EXTRAORDINARY touro.edu/poweryourpath Touro University wants you to become extraordinary. Successful. We want you to lead life of purpose and use your skills for good. Whether you choose medicine or law, finance or pharmacy, no matter where you want to go, TOURO TAKES YOU THERE. JULIA MARON FUTURE DOCTOR TOURO’S LANDER COLLEGE FOR WOMEN TOURO”S NEW YORK MEDICAL COLLEGE TOURO TAKES TOP YOU TO THE Print ads ran Sept. -Dec ‘23 in all major print publications The print campaign appeared in all major Jewish publications including Ami, FJJ, Hamodia, 5TJT, Jewish Action, Mishpacha, The Jewish Home, Jewish Link, Jewish Press, Jewish Standard and Voice of Lakewood touro.edu/poweryourpath Touro University wants you to become extraordinary. Successful. We want you to lead a life of purpose and use your skills for good. Whether you choose medicine or law, finance or pharmacy, no matter where you want to go, TOURO TAKES YOU THERE. ZACHARY MANN FUTURE DENTIST TOURO’S LANDER COLLEGE FOR MEN TOURO COLLEGE OF DENTAL MEDICINE TOURO TAKES YOU FURTHER
Print Advertising Lander Colleges YOUR PATH Open House Sunday, November 12, 2023 12:45pm 75-31 150th St. Flushing NY You’ll experience rigorous academics, growth in Torah learning and dedicated rebbeim and faculty committed to helping you achieve your goals. No matter what you want to do or where you want to go, TOURO TAKES YOU THERE. CONTACT Rabbi Aryeh Manheim, LCSW aryeh.manheim@touro.edu 18.820.4919 WhatsApp +1 (929) 235.8530 RSVP: lcm.touro.edu/openhouse BEGINS AT LANDER COLLEGE FOR MEN BEIS MEDRASH L’TALMUD GO FURTHER Open House Sunday, November 12, 2023 12:45pm 75-31 150th St. Flushing NY You’ll get the training, skills and experience you need to succeed in your dream caree Whether it’s the ER, OR, the courtroom or the corner office, Touro Takes You There. CONTACT Rabbi Aryeh Manheim, LCSW aryeh.manheim@touro.edu 718.820.4919 WhatsApp +1 (929) 235.8530 RSVP: lcm.touro.edu/openhouse AT LANDER COLLEGE FOR MEN BEIS MEDRASH L’TALMUD At Touro University’s Lander College for Women, you’ll find academic excellence, a commitment to Torah values, and supportive faculty dedicated to helping you reach your goals. Whether it’s a pathway program to one of Touro’s professional schools, admission to an Ivy league graduate school, an internship at a top firm or job at a fortune 500 company, TOURO TAKES YOU THERE. Marian Stoltz Loike, Ph.D., Dean JOIN US FOR AN OPEN HOUSE SUNDAY, NOVEMBER 19, 2023 1:30-4:30pm 227 W. 60th St., NY FROM TOURO TO THE TOP For more info contact Mrs. Sarah Klugmann at 212.520.4263 or sarah.klugmann@touro.edu RSVP at lcw.touro.edu/openhouse las.touro.edu Med school or law school? Big 4 accounting firm or high tech? Consider Touro University’s Lander College of Arts & Sciences your pathway to professional success. With separate divisions for men and women and a choice of 20 majors, Touro Flatbush offers career-focused programs in a community that shares your values. Wherever you see your future, Touro Takes You There. POWER YOUR PATH AT TOURO FLATBUSH • Flexible schedule on campus, online and live Zoom courses • Accelerated pathways to Touro’s graduate and professional schools • Generous scholarships and financial aid for qualified students CONTACT justin.gershon@touro.edu 718.535.9399 646.531.0029
This series of ads were executed in response to current events in Israel and reaffirmed Touro as a university in full support of Israel and with unwavering shared values.
Print Advertising The University for You UNIVERSITY The FOR YOU Jewish students are under attack. At Touro, you’re home a place where your values are celebrated. We are proud of our Jewish heritage it is the foundation upon which our university was created. It is where you’ll always be safe and a cherished member of the academic community. Where your professional goals will be nurtured in a supportive environment dedicated to your success. Visit us at touro.edu/poweryourpath. UNIVERSITY THE FOR YOU Antisemitism is on the rise at college campuses around the country. At Touro, we are proud of our Jewish heritage—it is the foundation upon which our university was created, and illuminates everything we stand for Touro invites you to pursue your education in a place where you’ll be a cherished member of the community Where your values are celebrated and where your professional dreams will be nurtured in an environment dedicated to your success. Wherever you want to go, TOURO TAKES YOU THERE. To apply or transfer to Touro for SPRING ‘24 contact Meir Weiss, Director of Enrollment Management at meir.weiss10@touro.edu touro.edu TOURO UNIVERSITY PRESIDENT October 8, 2023, Motzei Simchas Torah AT TOURO YOUR VALUES ARE OUR VALUES. “Those individuals, organizations and countries that have celebrated the attack on Israel, including student groups on some U.S. college campuses, have no moral compass. They are complicit in the crimes that they applaud. Touro University is proud to stand with Israel today and every day.” דחא בלב דחא שיאכ Last week, student groups at campuses across the U.S. celebrated the massacre of Jewish men, women and children. In most cases, the response of university leadership was tepid and days late.
FEEL LIKE THIS IS MY COUNTRY, AND EVERYONE HERE IS MY FAMILY. Every person held hostage right now...I don’t know them personally...but they are my family. My grandmother worked in this hospital after leaving Hungary post-Holocaust. She would be very proud to see me here now.” MICHELE FREUND, PA-C PRACTICING PHYSICIAN ASSISTANT, NYC TOURO UNIVERSITY SCHOOL OF HEALTH SCIENCES, ‘21 touro.edu TOURO’S HEALTHCARE HEROES SUPPORT ISRAEL TODAY AND EVERY DAY. Interviewed on CBS Evening News after interrupting her trip to Israel to volunteer in local hospital
Print Advertising The University for You I chose Lander College for Women and New York Medical College because these schools provide nurturing, safe and energetic campus environment. an excellent education within a supportive community, career in medicine. TOURO’S NEW YORK MEDICAL COLLEGE The University for a I have received preparing me for a successful You touro.edu/poweryourpath Touro’s Lander College for Men gave me a solid secular and Judaic education which prepared me to work with some of the best and brightest in the industry JASON APPLESON, LANDER COLLEGE FOR MEN MANAGING DIRECTOR Head of Municipal Bonds, PGIM Fixed Income A Prudential Financial business The University for You touro.edu/poweryourpath Touro aligned with my Jewish faith I never had to compromise my studies or my religious beliefs. TOURO’S SCHOOL OF HEALTH SCIENCES Montefiore Health System Department of Plastic Surgery You touro.edu/poweryourpath ANTISEMITISM IS ON THE RISE ON COLLEGE CAMPUSES ACROSS THE COUNTRY. you’re ready to transfer to school that shares and embraces your values without compromising your Touro invites you to apply during our upcoming instant decision enrollment period. Get ready to continue your college career school that’s dedicated to your personal growth and education, now’s the time. professional success. You MARK YOUR CALENDARS! When you apply between December 18-December 29, you’ll receive decision within 24 hours. Our admissions officers and nancial aid counselors are here to answer any questions you may have. APPLYNOWFOR INSTANTDECISIONFORSPRING‘24! Learn more at touro.edu/instantdecision or scan this code for more information ANTISEMITISM IS ON THE RISE ON COLLEGE CAMPUSES ACROSS THE COUNTRY. you’re ready to transfer to school that shares and embraces your values without compromising your Touro invites you apply during our upcoming instant decision enrollment period. Get ready to continue your college career at school that’s dedicated to your personal growth and education, now’s the time. professional success. You When you apply between December 18-December 29, you’ll receive decision within 24 hours. Our admissions officers and nancial aid counselors are here to answer any questions you may have. APPLYNOWFOR INSTANTDECISIONFORSPRING‘24! Learn more at touro.edu/instantdecision or scan this code for more information
Print Advertising Uri Kaufman Author, 18 Days in October Saturday Night, December 30, 2023 | 8pm Young Israel of Lawrence Cedarhurst TOURO PRESENTS The Yom Kippur War, AND What it Teaches Us About THE Current War with Hamas tourocom.touro.edu Touro College of Osteopathic Medicine is honored to receive the INSIGHT Into Diversity magazine’s 2023 Health Professions Higher Education Excellence in Diversity Award! Touro University is committed to serving the underserved, increasing access to healthcare and creating opportunities to increase minorities in medicine across the country. Touro University’s Colleges of Osteopathic Medicine are realizing this mission in Harlem and Middletown, New York. EXCELLENCE IN DIVERSITY IS OUR MISSION A MEMBER OF TOURO UNIVERSITY As longtime partners since the organization’s inception, we applaud JOWMA’s emergence as a dynamic force for physician, community and public health education and for promoting and supporting Orthodox Jewish female physicians. is proud to support JOWMA TOURO UNIVERSITY at Chapel Hill Tobacco Treatment Specialist Training Program MODERATORS PRESENTERS Allen J. Dozor, M.D. President, Boston Children’s Health Physicians, Associate Physician-in-Chief, Maria Fareri Children’s Hospital at WMCHealth Professor of Pediatrics and Clinical Public Health, New York Medical College Dr. Edward Halperin Chancellor and CEO New York Medical College Rabbi Moshe Krupka Executive Vice President Touro University HaRav Yosef Sonnenschein Menahel, Lander College for Men— Beis Medrash L’Talmud Adam O. Goldstein, M.D., M.P.H. Professor, Department of Family Medicine, UNC-Chapel Hill A Free Online Course Offered as a Service to the Jewish Community א“טילש Vaping and Tobacco Use: What You Need To Know Join a free new, two-part virtual training for parents, educators and professionals. Learn the latest techniques for addressing these issues and promoting healthy lifestyles. DECEMBER 6 & 18, 2023 | 5:00pm-7:00pm ET To learn more visit touro.edu/stoptobacco AND TO REGISTER FOR THE PROGRAM SCAN THE QR CODE Free CME credit will be available Participants in this jointly accredited activity earn up to 4 Continuing Medical Education (CME) hours. This meeting has been approved for 4 CME credits by the Office of Continuing Medical Education, New York Medical College free of charge as a community service to our healthcare providers touro.edu/stoptobacco
Out of Home Advertising Touro Takes You There LIRR + Billboard TOURO.EDU/POWERYOURPATH TOURO THERE TAKES YOU Five Towns Billboard: 5.9+ million views 2/27/23-4/30/23 and 8/28/23-10/29/23 (18) weeks LIRR: 666,630 total impressions 10/16/23-12/10/23 (8) weeks
West Side Highway location
2+ million views over 14 weeks 14 weeks (January and Aug -November 2023)
Out of Home Advertising
Touro Takes You There
RUN DATES:
Jan. + April | 14 days
Sept/Oct - Dec. | 14 days
Total impressions: 11,872,200
Out of Home Advertising American Dream Mall
Public Relations
4 billion+ total media impressions
1,500+ positive mentions in news articles
Touro experts quoted 1,180x 183 back links included to the Touro site
2023 saw many exciting moments for Touro and many difficult developments on the world stage. News coverage this year highlighted the opening of Touro’s new Times Square campus as well as our newest medical school in Great Falls, Montana; Touro President Kadish’s commentaries on campus antisemitism in the wake of the October 7 attack in Israel; and Touro faculty expertise on wideranging topics from psychology to public health, education and technology.
Public Relations
The Hill
Touro President Dr. Alan Kadish discusses how root causes must be addressed to remove campus antisemitism
The New York Times
Touro Board of Trustees Member Lawrence D. Platt highlights that there should be zero tolerance for racism and antisemitism on college campuses
The Wall Street Journal
Touro Psychology Professor Lou Primavera addresses retirement issues
U.S. News & World Report
Touro Business Professor Angelo DeCandia shares his expertise on business credit score, explains how to get a personal loan, and offers guidance on obtaining personal loans
Reader’s Digest, Information Week, and Forbes
Touro Technology Professor Jeremy Rambarran shares expertise on cell phone technology and privacy, offers tips on how to plan a pain-free cloud migration, and selects the best Chromebooks for students
Parents, The Christian Monitor, and PBS
TouroCOM Professor and Psychologist Dr. Jeffrey Gardere identifies the double standards facing single moms vs. single dads, discusses economic and racial factors relating to the loneliness epidemic, explores how neurodivergence affects people of color, and provides tips on helping your college freshman transition home for the holidays
Public Relations
National
Costar
Touro’s new Times Square campus is highlighted
CBS
Touro School of Health Sciences alum PA Michele Freund volunteers at a local hospital in Israel following the October 7th terrorist attack
FOX News
Touro President Dr. Alan Kadish talks about rising antisemitism on college campuses
FOX News
Touro Mental Health Director Dr. Jeffrey Lichtman discusses the importance of Touro’s newly opened mental health clinic to help students amid rising antisemitism in the city
The Conversation
Touro Business Professor Michael Humphries highlights how the US debt default could lead to the collapse of the dollar
NewsNation Now
Touro President Dr. Alan Kadish discusses the state of antisemitism on college campuses
The New Social Worker
Touro Social Work Professor Athena Motal shares how education and real-world experience shape our understanding of social work ethics
Crain’s New York Business
Touro College of Pharmacy is awarded $3M grant to provide NYC students of color with increased access to careers in pharmacy through its Center of Excellence
Long Island Business News
Touro University is awarded $3.2M in federal funds to provide key opportunities for lawyers and doctors
Mid Hudson News
Touro College of Dental Medicine celebrates Class of 2023
News 12 Hudson Valley
Touro College of Dental Medicine Director Dr. Alan Jurim spotlights how innovations in digital dentistry are driving the industry forward
News 12 Westchester
Doctor makes a hole-in-one at Touro College of Dental Medicine’s sixth annual Golf and Tennis Tournament
Patch Long Island and Newsday
Penta Medical Recycling partners with Touro’s School of Health Sciences to disassemble prosthetic limbs to be delivered to worldwide people in need
Brooklyn Eagle
Touro Law Center offers a hybrid FlexTime program at Times Square campus
Mid Hudson News
TouroCOM Middletown College of Osteopathic Medicine opens new Osteopathic Manipulative Medicine Clinic
Long Island Herald
Touro College of Dental Medicine students head to Lawrence, NY to educate young students on proper dental care
Harlem World Magazine
Touro College of Pharmacy awarded a $3M grant to increase the numbers of underrepresented minorities in pharmacy
Public Relations
Local
New York Daily News
Touro University President Dr. Alan Kadish opines on how colleges must evolve to meet the needs of current students, highlights the new Times Square campus, showcases the importance of expanding minority opportunity in medical careers, speaks about pro-Palestinian campus demonstrations following the massacres in Israel, and partners with former Governor David Paterson to highlight the importance of education leaders standing up to all forms of discrimination
Harlem World Magazine and Amsterdam News
Nearly 100 NYC high school students graduate from TouroCOM Harlem’s MedAchieve afterschool STEM program
NJ.com
Touro University President Dr. Alan Kadish advises recent graduates not to focus too much on a work-life balance
KRTV, Great Falls Tribune, Montana Right Now, and The Electric
Touro University holds ribbon-cutting ceremony to celebrate the opening of its College of Osteopathic Medicine with Governor Gianforte in Great Falls, Montana, and kicks off orientation week for all students
Mid Hudson News
Over 130 TouroCOM Middletown students receive their White Coats at its annual commencement ceremony
Harlem World Magazine
TouroCOM Harlem receives HEED Award for demonstrating an outstanding commitment to diversity, equity, and inclusion
Westfair Online
New research from New York Medical College reveals a crucial link between diet, inflammation, and Alzheimer’s disease, highlighting ways to prevent the disease and other forms of dementia
Times Union
Touro University President Dr. Alan Kadish highlights how New York State can help combat the shortage of physicians
Public Relations
Higher Ed
Inside Higher Ed
Touro Occupational Therapy Professor Pola Ham shares strategies that set first generation students up for success
EdTech Digest
Touro Technology Professor Mark Gura showcases the importance of using innovative technology to boost learning
Education Technology Insight
Touro Vice President Marion Stoltz-Loike discusses streaming online and classroom education to enhance learning
Insight into Diversity
TouroCOM Harlem receives HEED Award for demonstrating an outstanding commitment to building a more diverse workforce
Verywell Health and Prevention
TouroCOM Professor and GI expert Dr. Niket Sonpal highlights what the end of the COVID-19 public health emergency means and how to get rid of the hiccups
Crain’s Health Pulse
Touro College of Pharmacy is awarded a $3M grant to increase the numbers of underrepresented minorities in pharmacy
Healio
School of Health Sciences Professor Yosef Sokol releases new study on the importance of using self-appraisal to develop treatment for those with depression
Becker’s Dental
Touro College of Dental Medicine to increase enrollment and build a clinical facility in New Mexico
Medpage Today
New York Medical College Associate Dean Dr. Mill Etienne discusses the factors that influence the treatment of patients diagnosed with multiple sclerosis (MS) in communities of color
The DO
TouroCOM opens the school’s third college of osteopathic medicine and sixth medical school in Great Falls, Montana
Public Relations
Health
KevinMD
Touro College of Dental Medicine alum Alexander Dorrough, a recipient of the NYSADC Fellowship to Address Oral Health, shares his journey to address gaps in access to oral health for people with special needs
Five Towns Jewish Times
Five Towns Jewish Times
Touro University hosts grand opening for new Times Square campus | Cover Story
Touro University hosts grand opening for new Times Square campus
The Jewish Home
Touro hosts grand opening for new Times Square campus
Israel National News and Jewish Standard
Touro School of Health Sciences Psychology Professor Yosef Sokol’s recent research highlights new approaches to help people who have attempted suicide
Jewish Link and Queens Jewish Link
Students from Touro’s Lander Colleges experience cultural differences in healthcare on trip to Thailand
Cleveland Jewish News
Touro University Executive Vice President Rabbi Moshe Krupka shares how to stay connected to Judaism on college campuses
Jewish Link
NYMC Celebrates Match Day 2023, some Orthodox students match to Shomer Shabbos residencies and Touro University opens new Times Square campus
Jewish Link
Book Review: “The Jewish Intellectual Tradition: A History of Learning and Achievement,” written by Touro President Alan Kadish and GSJS Dean Michael Shmidman
Jewish Standard
Touro University Political Science Professor Daniel Friedman opines on why we shouldn’t defund Harvard
Public Relations
Jewish
Jewish Link and Five Towns Jewish Times
Touro’s Lander Colleges celebrate the achievements of more than 600 graduates at 49th annual commencement
Mishpacha
Touro School of Health Sciences alum Dovid Becker credits Touro for helping him to find his passion as an industrial-organizational psychologist
Jewish Link
Touro Lander College for Women Student Yakira Colish shares her experience exploring the Iberian Peninsula on Touro’s summer tour
Jewish Link and The Jewish Home
Touro Professor Dr. Jeffrey Lichtman shares how to nurture resilience in children and ourselves
Times of Israel
Study from Touro University Nevada’s Dr. Aurelio Lorico showcases novel HIV pathway
Rockland/Westchester Journal News
New York Medical College School of Health Sciences and Practice Dean Dr. Robert Amler highlights on-campus biotech incubator, BioInc
Aish
Touro’s Lander College for Women Psychology Professor Naomi Klapper shares how to talk to your children about scary things
Mishpacha
Career Spotlight: Touro College of Dental Medicine alum Ariel Steinberger offers a glimpse into a day in his life as a dentist
Jewish Standard and Hamodia
Touro University President Dr. Alan Kadish highlights why Touro is a university that’s expanding and talks about how the current climate at colleges nationwide is affecting Jewish students nationwide
Jewish Standard
New York Medical College Chancellor and CEO Dr. Edward Halperin opines on why Jewish donors should donate to a Jewish university
Times of Israel and Jewish Link
Touro’s Lander College for Women History Professor Dr. Karen Sutton commemorates the 85th anniversary of Kristallnacht and highlights the unity displayed by participants at the pro-Israel rally in Washington DC
Queens Jewish Link
Touro students, deans, and leaders from across the university system come together to show support for Israel at a rally in Washington D.C. and Touro University hosts grand opening for new Times Square campus
Jewish Press
Touro’s Lander College for Women student Chaya Nessa Krycer shares why she does not use social media, especially after the Oct. 7th terrorist attack in Israel
Jewish Link
Bioethicist Dr. John Loike explores the future of animal organ transplantation through the lens of Jewish beliefs and traditions
The Jewish Home
Touro University opens new medical school in Montana
Public Relations
Jewish
Local
Acollegepresidentexplainsthetensesituation JOANNE PALMER D r. Alan Kadish of Teaneck is the president of Touro University, Manhattan-based system that includes branches across the country. It's gotJewish values and education at its core, butalso offers rangeof entirely secular degrees to students from all backgrounds. This perch atop a widely diverse system gives Dr. Kadish - long-time, Columbia- and Albert Einstein Collegeof Medicine-trained practicing cardiologist beforehe became an academic administrator - an unusually clear look into the situation on college campuses right now. He doesn't like what he sees. Although antisemitism had been rising on campuses and throughout thecountry forthelast eightor so years, "it was an overt rise, and relatively modest," he said. "And then the murder, rape, torture, and kidnaping of well over 1,200 people seems to have engendered series of anti-Israel and antisemitic protests, events, social media posts in what superficially seems to be an almost bizarre way. And some of the worst incidents have been on college campuses. "There have been events elsewhere, such as the gentleman who was killed in California" - that was Paul Kessler, pro-Israel protester in suburban Los Angeles who died after he was assaulted and then pushed Dr. Kadish sits with students at Touro College. hard totheground. "An arresthas been made in thatcase -the alleged assailant is college professor;' Dr. Kadish noted drily. Still, most of the overt antisemitism seems to be happening on college campuses, and it's deeply unnerving to the students who confront it. "Statistics are hard to come by, but there is no question that there has been huge increase in actual incidents, and Jewish students are feeling a huge level of discomfort. Dr. Alan Kadish They sually to work with the college dministration." T have o eac outside like this, to make the st ess public, to allow the strains rather than the happy fce to how - "my only conclusion is they h e been receiving om real sentiments of d scomfort from tudents," Dr. Kadis aid. t's impossible to generalize - it's better in some places, worse n others," he continued. "We've been really cky Touro. Nothing overt h happened. There has been mall handful of private social media posts, bu they've no been official, or ven unofficial, rom rganized groups. They're just students' own p ivate social media. "We've had no otests. We issued a statement" afer October - ot pussyfooting or on-the-otherhanding about the horror - and got very minor blowback. received wo mails from 9,000 students. One of them was rationa so answered it. The other wasn't, so ignored it. And that was e extent of it Other olleges haven't been o lucky. "There have been many instances on college campuses, many statements with either coded nguage or overtly calling for he destruction oflsrael and venturing intoareasthat could easily be een as dvocating or kg ews," Dr. Kadish continued. "It's importan to point out that these thing came mmediately after the October 7 attack. They can't be attributed to any other concerns." Columbia, h s own alma mater, "has turned into one "T er are wo re questions," he said. "One is why oesn't the ollege p esident just do someth ng? And the second is how did this happen?" D Kadi h cana we those questions, at least in part. "First of all, college presidents are in a very complicated governance environment," he said. "There are about seven different constituencies that they have to interact with. Universities are run on the principle of joint governance, where the faculty has a significant say." That's why the economist Larry Summers, Bill Clinton's treasury secretary who became president of Harvard, was fired from that role. He angered the faculty for range of reasons, including but not exclusively for speaking out against antisemitism on campus. The ther th o rd of ectors "w c as significant power but has to b en tive the fculty whose members c n eave or do other things that will PHOTOS COURTESY TOURO UNIVERSITY lthough there definitely are exceptions, it been di a po nt g." "There are three easons o at," D Kadish continued. One is that h administrations can't always act with impunity. econd that some esidents e afraid to c because hey re afraid of th consequences. An in some ases, the p esidents - who cam rom the fculty - agree with the protests or are ympathetic to them. T at the nswer to the uestion about wh omebody doesn't do omething. That somebody always the president, who is h o ege's public face." De p te is rsthand understanding of why th responses have been what hey've been, "I've been isappointed them," Dr. Ka ish said. "With are exceptions, the ones tha ultimately have come to ood ace have gotten there after many statements. A d some o them h ve said that h te speech constitutionally protected so we're doing the right thing. "I think that we h e lot of work to do But th heart the problem omething else. "There is double standard. When this hap ens to ther groups rather than toJews, the response is different. "T dovetails into th second question, about how this could be happening. "At the rally in D.C., poke with ome other Jewish leaders, who aid that they were shockedwith what has a pened n amp es. am outraged nd appalledbut am o shocked. We h v seen h development ver the last decade o ollege campuses, with the radicalization of some o h humanities faculty. Some are iven by political e w ole dop io of h hatred for ael. It's led in som ca to e clu g Zionists and Jews from progressive circles. o of h h is that e justice and istory n g eousne of d vidu tuations is no evaluated nst ad, all all n h n ra ve of who is the white oppres or and who is no That the only w that an explain h outpouring of anti-I d monstration wh n Israelis are aped, torture d app d, nd murdered. This lack of moralit hasbeen o gon or ecad andnowwe seethe esults." nd then o course there anti emiti m which lw ys has been ound," Dr. Kadish aid. We deluded ou elves into hin ng ha was going way, but t's always b e ere ubro and wa igger d on Oct ber 7. "Antisemitism h bee ing on f 2,000 years. ults fr m the other ng of Jews which is wh it's r n c that oups tha ppose othe ing have dopted antisemit sm an cceptable idea H quot d homa Sow ll, the lac conservative h o opher wh hea e Stan ord University's Hoover e er How can Jews ge d of ntisemitism?" Dr. Sowell sk d They can fai ." r K h cknowle ged that there is anti mitism on the righ as e on the f but he's more worried with e left. Alth ugh overt incidents n the United States in e a ew d cades ave ome from the right have argued o ong ime tha the greate danger s from the lef n b cause is more perniciou but because the d ca ri h neverwil be normalized don think a m nstre m Ame ica suppo ts the adic ri h but do se as supporting what's going on ow." He c ted la wee Tim magazine c ver tory w ch cu e on G za w out providing any hi tory backgound or cont xt; didn' ev n men on Hamas' arbaric October attack. So what can we do? "People are doing lot, and we have seen some results," he said. "Colleges and universities are responding to donors and groups of faculty and alumni who have written letters and lobbied. They're responding to the fact that by and large state and local governments have been supportive oflsrael. think hat one of the reasons that the chancellors of UN and SUNY igned tatements condemning Ham error ecause Mayor A am and Governor Hochul have b en w lling on ecord uppo ting Israel." (To ecode, those the C y and State Univers tie of New York, overseen espectively by New York City's Mayo Eric Adams n New o k tate's Goveror Kathy Hochu "T e allyin Wa h n o was enormously important. Until then antisemitic messages ad dominated." Dr. Kadish hinks ha h constant barrage of ima es of ufering G za - the sufering isre although the images often are photoshopped and he stat stic comg from h Orwellian-named Gaz Ministry o Health, are uspect - howing up on everyone's phone every ve minutes make e problem worse. "There have lways been wars, nd here always have been civilian a ua ties, and hat lways is terr ble. But the mages ch nge he arrative. "It social media war. Some of it seems to b botdriven. We n n might be be ind bu it's hard to be sure. W have some research going on, primarily Touro Berlin, ook n how counte social media rrorism, ut will ake while. Once this w s over, think that things will get betr, but hey never will o b ck to where he had been nlessthere e fundamental c anges;' Dr. Kadishsaid. Now most colleges nd universities are ealing wi e symptoms, but not w th h o causes." The ght to unearth, expose, and estroy the root causes of ntisemitism n old one; we're ngaged in ew battle n hatol wa o the most diff cult environments for Jewish students. A student group issued statement supporting Ham sand sodid group of rofessors." The Jewish tudents and the institutions h support them are fighting back. Col mbia's Hillel director wrote to everyone Jewish associated with Columbia" - students, parents, alumni, donors, faculty, everybody on its list - "saying please help. Help by lobbying. Help by doing whatever you can. "That's a big step for Hillel director. They usually Columb a, to its credit, has responded by banning two organizations that were calling o ertly for Israel's destruction, and by setting up a omm s on to examine the problem, he continued. "But the administration still hasn't met with the Jewish students. harm the administration. The board is charged with long-term guidance, but like the president it also has to be cognizant of joint governance. "The other constituencies are the students, alumni, and donors, and in the case of public institutions, the government. "So college presidents don't have complete freedom to act by fiat. Still, ifl had to haracterize their responses overall, considerations and some b onations. If h d to compare it to omething else, it would h cination wi h the Soviet Union on college campuses in he 1930s, 40s, and 'SOs. Stalin was murdering more people than H ler but h had supporters on campus. Some of them even spied for the USSR." Then there are the philosophical justifications for antisemitism (although of course it's never pu in terms qu te so stark). "There is an ethos that says that everyone who powerless is just;' Dr. Kadish said. "That ethos has produced intersectionality. That's basically that every group has grievance against people who are successful, all intertwin d and it has resulted in
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PowerPoint presentations prepared for in-house communications included (1) media habits surveys for Lander College deans, (2) a review of social media best practices for Touro deans and directors and 3) an explanation of Touro’s new brand for the university’s academic retreat.
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Social Media Best Practices Touro University Elisheva Schlam Executive Director Marketing Communications Stacy Gerard Director of Digital Marketing 1 2 General Best Practices Content Creation Measurement & Analytics Community Building General Best Practices Having an official social media account requires maintenance and upkeep, including answering users’ questions and monitoring comments. Frequency of updates varies for each channel. Use an editorial calendar to schedule content creation and publication more efficiently. Social media accounts should be logged into minimum of once per day to monitor and respond to posts, comments, mentions, etc. Be present and responsive. 1 2 3 A new brand for... 3
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Register now for a FREE Online Applied Behavior
Analysis Parent Training Series to support family members of children with Autism Disorder and watch at your own convenience.
Parent training is an effective tool to support family members of children with Autism Spectrum Disorder. The pandemic has caused a sudden crisis for the special needs community, and the need for in-home support for low-income families is critical.
Thanks to a generous grant from the Carvel Foundation, the Behavior Analysis* program at the School of Health Sciences of Touro University is pleased to offer a FREE online parent training series.
We are looking to help parents and caregivers to understand their child’s behavior, how to change behavior, and ways to promote skills in their children.
*Applied Behavior Analysis (ABA) is an evidence-based approach known for success in treating individuals with Autism Spectrum Disorder and related disorders.
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Touro's 50th Anniversary Gala was a success!
This past Sunday, the Touro community, past and present, came together to celebrate an historic milestone: Touro’s 50th anniversary.
It was a heartfelt, memorable evening featuring a Torah dedication and a special convocation honoring our esteemed faculty and celebrating the many significant achievements of Touro University over the past 50 years, and specifically the receipt of University status Pfizer CEO Dr. Albert Bourla received an honorary doctorate, and our esteemed honorees, Dovid Lichtenstein, Hon. Shelley Berkley, Dean Robert Goldschmidt and Dr. Alan Kadish were feted.
Thank you to all who attended and made the evening so special. Your support and commitment help us strengthen our mission—to educate, to serve, to enrich humankind—as we look forward to the next 50 years.
P.S. If you were not able to attend, you can still show your support for Touro and the next generation of students dedicated to building a better tomorrow.
Sunday, February 12, 2023 9:15 - 11:00 AM (EST) 4:15 6:00 pm (Israel) As part of Touro University's ongoing effort to explore the Israeli legal system, Touro Talks and the Jewish Law Institute are pleased to present a tribute to Justice Elyakim Rubinstein, Former Vice President of the Supreme Court of Israel, followed by a discussion on the Supreme Court of Israel with President Kadish and Justice Rubinstein. GREETINGS: Justice Aharon Barak REGISTER Aharon Barak served as President of the Supreme Court of Israel, Attorney General of Israel, and Dean of the Hebrew University Faculty of Law, in addition to numerous other positions of prominence within Israel and beyond. His judicial rulings and legal scholarship have influenced all fields of law Israel and are studied by attorneys and researchers from around the world. TRIBUTE: Professor Miriam Marcowitz-Bitton Miriam Marcowitz-Bitton Law Professor at Bar-Ilan University School of Law in Israel. Professor Bitton writes and teaches the fields of intellectual property law, law and technology, and property. She co-editor of the recently published Elyakim Rubinstein Book IN CONVERSATION: Justice Elyakim Rubinstein Justice Rubinstein served as Vice President of the Supreme Court of Israel and Attorney General of Israel, among other prominent legal and diplomatic positions. He participated in the Egypt-Israel peace treaty, chaired the Israeli delegations to the bilateral negotiations with the Jordanians and Palestinians, and negotiated with Syria and Lebanon. Dr. Alan Kadish President of Touro University, noted educator, researcher and administrator who training the next generation of communal, business and healthcare leaders. REGISTER Touro Talks 2023 Distinguished Lecture Series, virtual lectures co-sponsored by the Jewish Law Institute at Touro Law Center
Open to all Touro students Monday, November 6, 2023 8:00PM - 9:00PM (ET) Online via Zoom The Department of Student Mental Health Services presents a panel discussion of mental health experts, moderated by Dr. Rivka Molinsky featuring Dr. Maria Heim and Dr. Jeffrey Lichtman. The presenters will address ways of maintaining balance and routine in life, strategies to support your mental and emotional wellbeing, and how to navigate the uncertain times in which we live. MODERATED BY: Rivka A. Molinsky, OTR/L, Ph.D. Associate Dean of Students and Innovation, Touro University School of Health Sciences PRESENTERS: EMAIL WELLNESS@TOURO.EDU FOR THE ZOOM LINK Dr. Maria Heim Associate Professor and Coordinator of Wellness and Disability Services, Touro University Graduate School of Education Dr. Jeffrey Lichtman Director of Student Mental Health Services and Lucille Weidman Director, Graduate Jewish Education and Special Education, Touro University EMAIL WELLNESS@TOURO.EDU FOR THE ZOOM LINK
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