Table of Contents 0. Invitation Letter
2
1. Tourist Development Council Board Attendance Sheet July 9, 2020
3
2. Agenda July 09, 2020
4
3. June 11, 2020 TDC Meeting Minutes
7
4. Consent Items
18
4.A. Discover The Palm Beaches Activity Report
19
4.B. Cultural Council Activity Report
36
4.C. Sports Commission Activity Report
40
4.D. Film & TV Monthly Newsletter
93
4.E. Film & TV Production Report
97
4.F. Conv. Center Income & Financial Operations Analysis Compare to Prior Year Budget
100
4.G. Convention Center Marketing Update
102
4.H. Convention Center 'Pace' Revenue Report
107
4.I. Convention Center Food & Beverage Operating Report
108
4.J. ERM Project Status Report June, 2020
109
4.K. PBI Traffic Report May 2020
111
4.L. Hotel Pipeline Report
115
4.M. Contract Tracking Report
117
4.N. Semi-Annual March 31, 2020 Performance Measures
121
5. Old Business
126
5.A.-1. Tourist Development Council Dashboard Current Month & YTD
127
5.A.-1.a. PBC Hotel Performance May 2020
131
5.A.-1.b. Bed Tax Collections
133
5.A.-1.c. Report Out Metricts
134
5.B. FY2021 Budget Checkpoint #3
135
5.C. FY2021 Performance Measures Post COVID
153
5.D. Marketing Recovery & Stimulus Approval Timetable July 9, 2020
158
6. New Business
159
6.A. FY2020 Diversity Overview included in Contract Renewals
160
6.B. FY2021 Agency Contract Renewals
166
6.C.-1.a to c. Sports Commission Grant Agreements
195
DATE:
July 2, 2020
TO:
Commissioner Mary Lou Berger, TDC Chair, and all TDC Board Members
FROM:
Glenn P. Jergensen, Executive Director Tourist Development Council
SUBJECT:
Thursday, July 9, 2020 TDC BOARD MEETING
The Palm Beach County Tourist Development Council will meet on Thursday, July 9, 2020 by WebEx Video Conference with log-in information provided in the email delivery of this package. The subject board meeting packet is enclosed. The meeting will begin at 9:00 a.m. If you have any questions regarding this information, please give us a call at 233-3130.
I. GJ/JH Enclosure cc:
Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Chuck Elderd, FTC George Linley, Sports Commission Dave Lawrence, Cultural Council Deborah Drum, ERM Jorge Pesquera, Discover David Anderson, Convention Center / Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Hospitality Jodi Cross, Florida Restaurant and Lodging Association Regional Sales Manager (Agenda) Joan Hutchinson, TDC Ernie Pena-Roque, TDC
Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113
TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE July 9th, 2020
(Seat)
01.09.20 02.13.20 03.12.20 04.09.20
BOARD MARKETING WORSHOP 05.14.20 05.28.20
06.11.20 07.09.20 08.13.20 09.10.20 10.15.20 11.12.20 12.10.20
(1) Chair Commissioner Mary Lou Berger 11/20/2018 - 11/2020
NA
P
P
COVID-19
P
A
P
NA
(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3
NA
P
P
COVID-19
P
P
P
NA
(2)Jeffrey Mayer (9/30/23) Appt(11/05/2019)Dist. 1
NA
P
P
COVID-19
P
P
P
NA
(3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3
NA
P
P
COVID-19
P
P
P
NA
(5)John Tolbert (9/30/23) Ap(2/9/16) ReAp(10/16/18)&(8/20/19) Dis4
NA
A
A
COVID-19
P
A
A
NA
(6)Comm Christina L. Romelus(9/30/21) Appt (01/10/17)ReAppt(10/01/17[Dis.5]
NA
A
A
COVID-19
A
A
P
NA
(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6
NA
P
A
COVID-19
P
P
P
NA
NA
P
A
COVID-19
P
P
Excused
NA
NA
P
P
COVID-19
P
P
P
NA
NA
P
P
COVID-19
P
P
P
NA
P
P
COVID-19
P
P
P P P P P P P P P P
P P P P P P A P P P
COVID-19 COVID-19 COVID-19 COVID-19 COVID-19
P P P P P P P P P P
P P P P
P P P P P P P P P P P
NA NA NA NA NA NA NA NA NA NA NA
(8) Davicka N. Thompson (9/30/2020) Appt(12/6/16) [Dis.7] (9) Comm. Kelly Shoaf (9/30/22) Appt. 6/4/19 At-Large
STAFF Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Dave Lawrence, Culture George Linley, Sports Chuck Elderd, Film & TV Jorge Pesquera, Discover Deborah Drum, ERM Dave Anderson, PBCCC Vincent McPhail, PBCCC Glenn Jergensen, TDC Ernie Pena-Roque, TDC Joan Hutchinson, TDC
NA NA NA NA NA NA NA NA NA NA NA
O:\TDCMtgs 2020\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting
COVID-19 COVID-19 COVID-19 COVID-19 COVID-19
Julie Bishop
P P P P P
O:\TDCMtg2020\attendnc\01102013 to Present Sheet
1.
TOURIST DEVELOPMENT COUNCIL JULY 9th, 2020 Webex Video Conference Call West Palm Beach, Florida AGENDA 1.
ROLL CALL
2.
AGENDA ADDITIONS AND DELETIONS – MOTION TO APPROVE
3.
MOTION TO APPROVE JUNE 11th TDC MEETING MINUTES*
4.
MOTION TO RECEIVE AND FILE THE CONSENT ITEMS FOR JULY 2020 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* I. CONVENTION CENTER FOOD & BEVERAGE OPERATING REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS J. ERM PROJECT STATUS REPORT* K. PBI TRAFFIC REPORT* L. HOTEL PIPELINE REPORT* M. CONTRACT TRACKING REPORT* N. SEMI-ANNUAL 3.31.2020 PERFORMANCE MEASURES*
5.
OLD BUSINESS – DISCUSSION ITEMS A.
TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & YTD* a. Discover Hotel Performance Dashboard* b. Bed Tax Collections* c. Report Out Metrics*
B.
FY2021 Budget Checkpoint# 3 *- Glenn J. Motion to Approve
2. 1
6.
C.
Draft FY2021 Performance Measures Post COVID* - Motion to Approve
D.
Marketing Recovery & Stimulus Timetable BCC- Glenn J.
NEW BUSINESS – DISCUSSION ITEMS A.
FY 2020 Diversity Overview included in Contract Renewals*
B.
FY2021 Agency Contract Renewals * Motion to Approve
C.
SPORTS COMMISSION 1.
Motion to approve the Cat. “G” Grant Agreements*: Grant a. b.
c.
2.
First Responder Games (September 9-20, 2020) - 15+ Venues in Palm Beach County. NEW Perfect Game WWBA World Championship Weekend (October 8-12, 2020) – Roger Dean Chevrolet Stadium, FITTEAM Ballpark of the Palm Beaches, Santaluces Athletic Complex Perfect Game 14U World Championship (October 16-19, 2020) – FITTEAM Ballpark of the Palm Beaches Total Amount
DISCOVER 1. Two Minute Update- Jorge Pesquera
E.
FILM & TV 1. Two Minute Update- Chuck Elderd
F.
CULTURAL COUNCIL 1. Two Minute Update- Dave Lawrence
G.
CONVENTION CENTER
2.
Room Nights
$15,000
1,200
$50,000
6,820
$10,000 $75,000
1,100 9,120
Two Minute Update- George Linley
D.
1.
Amount
Spectra Venue Management a. Two Minute Update- Dave Anderson Spectra Hospitality a. Two Minute Update- Vincent McPhail 2
H.
ERM 1. Two Minute Update- Deb Drum
7.
BOARD COMMENTS
8.
PUBLIC COMMENTS
9
ADJOURNMENT August board meeting not scheduled, next Meeting September 10th. *Attachment included
Tdc/tdcmtgs2020/Agenda.07.09.2020
3
TOURIST DEVELOPMENT COUNCIL June 11, 2020 MINUTES 1.
ROLL CALL Present
Absent
Commissioner Mary Lou Berger, Chair Jim Bronstien, Vice Chair Jeffrey Mayers Jim Mostad Don Dufresne Commissioner Kelly Shoaf Commissioner Christina L. Romelus
Davicka Thompson John Tolbert
Staff Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Pena-Roque, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Jennifer Sullivan, Cultural Council George Linley, Sports Commission Michael Zeff, Sports Commission David Fontanarosa, Sports Commission Chuck Elderd, Film & TV Commission Michelle Hillery, Film & TV Commission Lauren Tobin, Film & TV Commission Jorge Pesquera, DTPB Deborah Drum, ERM Julie Bishop, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Entertainment Laura Beebe, Airports Other Jodi Cross, FRLA Claude Delorme, Jupiter Stadium Ltd Mike Bauer, Jupiter Stadium Ltd Ken Spillias, PBC Film & TV Commission Board Dr. Mami Kisner, PBC Film & TV Commission Board
3. 1
2.
AGENDA ADDITIONS AND DELETIONS – MOTION TO APPROVE Motion to approve the agenda is made by Commissioner Kelly Shoaf and seconded by Jim Mostad. Motion carries 7-0 with Davicka Thompson and John Tolbert absent.
3.
MOTION TO APPROVE MAY 14th & 28th TDC MEETING & WORKSHOP MINUTES* Motion to approve the May 14th & May 28th minutes is made by Commissioner Kelly Shoaf and seconded by Jim Mostad. Motion carries 7-0 with Davicka Thompson and John Tolbert absent.
4.
MOTION TO RECEIVE AND FILE THE CONSENT ITEMS FOR JUNE 2020 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* I. CONVENTION CENTER FOOD & BEVERAGE OPERATING REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS J. ERM PROJECT STATUS REPORT* K. PBI TRAFFIC REPORT* L. HOTEL PIPELINE REPORT* M. CONTRACT TRACKING REPORT* Motion to receive and file the consent agenda items is made by Commissioner Kelly Shoaf and seconded by Jim Bronstein. Motion carries 7-0 with Davicka Thompson and John Tolbert absent.
5.
OLD BUSINESS – DISCUSSION ITEMS A.
TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & YTD* a. Discover Hotel Performance Dashboard* b. Bed Tax Collections* c. Report Out Metrics*
2
Jergensen The April Dashboard shows the first full month of COVID-19 impact on the industry. Bed Tax Collection – For the month of April 2020 collected in May 2020 was at $1M a (81%) decrease over the prior year. Budget for the month was $5.6M or 4% above last year. March Tax Exempt rental receipts of $2.1M, decreased (60%) from prior April. The Total FYTD’20 collections were at $36.1M, lower than last fiscal year’s $41.9M by (14%) reflecting the first full impact of COVID-19 on the fiscal year. Total Fiscal Year 2020 Budgeted Growth at 4%, current projections estimate a (33%) decline in bed tax collections for the fiscal year. The Rooms sold for April were 88,858 or (77%) lower than the previous year. Rooms available for April 442,080 which is up 13%. Hotel Rooms active in the County, 14,736 with The Breakers, Boca Resort, Eat, BEN closed. Occupancy for April 2020 was 20%, down (74%) over PY. Occupancy April 2019 was 76.9%. Occupancy April CYTD was 59.9%, down (26%) over past year. Average daily rate for April was at $135.34, (37%) lower than previous year, CYTD down (0.9%). The revenue/available room was at $27.14 lower by (84%) in April, CYTD decrease (27%). Hotel Room sales in April decreased (87%) at $10.8M. Non-hotel room sales decreased (30%) at $4.1M. Non-Hotel Room Net Sales FY20 Year to Date decreased by (18%) at $504M. Non-Hotel Room Sales FY20 Year to Date increased by 16% at $84M. FYTD 2020 Taxable Revenues Fiscal Year decreased (14%) at $587M. Airport activities for the month of April, 23,842 passengers (97%) lower and estimated seat capacity was down (10%) over last year with 180,122 seats. Passenger rolling average went down (1.5%) 6,667,585 over last year. Leisure & Hospitality Employment for April 51,300 decrease (45%) the same month 2019. Accommodations went down (42%). F & B was down (61%). Arts & Entertainment down (3%). Mayer Requested that during future meetings a prediction of future tax collections be made based on latest occupancy information. Jergensen Said he would be happy to include those projections next month. Mayer Also asked for a comparison to other municipalities around the State.
3
Pesquera Reported that he would be happy to include that information. Beebe Reported on PBI business. April was the lowest month in history regarding number of visitors. May looks a little better but not by much. The good news is that PBI has not lost any destinations and airlines have said they are looking forward to being back soon. Even with this information a full recovery is not expected until 2023. B.
Boca Raton Bowl Funding Approval*
-Glenn J.
Motion to Approve
Bronstein Requested to reorder this discussion so the Board could discuss the financial checkpoint numbers before they discuss funding anything new. Motion is made by Jim Bronstein to table Boca Bowl discussion until after the financial checkpoint report. Motion is seconded by Commissioner Christina Romelus, motion carries 7-0 with Davicka Thompson and John Tolbert absent. 6.
NEW BUSINESS – DISCUSSION ITEMS A.
TDC- PBCCCC Expansion CSL Study John Kaatz- Receive & File*
Kaatz Presented the Convention Center study. This presentation was well received by the Board. Dufresne Discussed insuring quality control if we begin to bring in local vendors to setup an operation, like a local brewery. Anderson Explained that local vendors would be brought in by the Convention Centers Food & Beverage operations. Dave also reported that these kinds of operations have been very successful in other cities and help to drive the local economy. Shoaf Asked about policies for small and minority businesses.
4
Baker The County has set goals to hire small/minority/women owned businesses and the Convention Center is trying to meet these goals. McPhail Reported that he has worked closely with four small/minority/women owned business to become certified under the County system. Shoaf Offered assistance with discussions involving the City of West Palm Beach when it comes to a partnership for funding a crossover pedestrian bridge. She and Commissioner Berger will work on coordinating these discussions. Motion was made to move this study to the Board of County Commissioners by Commissioner Christina Romelus and seconded by Commissioner Kelly Shoaf. Motion carries 7-0 with Davicka Thompson and John Tolbert absent. B.
TDC- Financial Audits of all Agencies Approved by Finance Committee* Receive and File
Motion is made to approve for receive and file the agency financial audits by Jim Bronstein and seconded by Commissioner Kelly Shoaf. Motion carries 7-0 with Davicka Thompson and John Tolbert absent. C.
FY2021 Budget Checkpoint Update/Phase Discussion*- Glenn J.
Glenn Jergensen reported on the current state of bed taxes. Mostad Commented that April was better than expected and predicts that the trend will continue through the summer, hopefully the year will not be as bleak as expected. Jergensen Cautioned that summer tends to bring in high numbers of sport travelers as teams come to various competitions and they are all being cancelled for June and we will see about July. Shoaf Also cautioned that a second wave of virus could hit.
5
Bronstein Asked Jim Mostad how far out he is booking. Jim Mostad responded that currently it is short term and a drive market especially with the tri-state area being shut down. Jeffrey Mayer reported they are seeing the same. Romelus Asked what contingency plans are in place for the future. Glenn Jergensen explained the TDC three phased approach to marketing. C.
Boca Raton Bowl Funding Approval*
-Glenn J.
Motion to Approve
Meeting resumed with the Boca Bowl presentation. Shoaf Expressed concern that agreement still reflects pre-covid situation and maybe we should be more conservative and look at a streamlined budget if activities surrounding the bowl change. Jergensen Explained that if the Bowl does not take place, we would not be paying anything. Linley Stated that if the Bowl becomes a TV event only, with no spectators our two commercial spots are even more valuable. He also stated that based on discussions he has had; college football is planning to be back. Mostad Believes the key to the Bowl’s success is getting it scheduled for the right date, which is before Christmas. He stated that between December 15 – 21, hotels are empty, and this event helps out a great deal. Jergensen Suggested modifying the agreement to state the event must take place before Christmas. Bronstein Commented that he is uncomfortable with the six-year contract given the economic uncertainties of the time.
6
Shoaf Proposed renegotiating a three-year agreement with a one-time, three-year renewal. Board agreed to table to a future meeting. D.
Marketing Recovery & Stimulus Process to the BCC*- Glenn J.
Bronstein It occurs to me that we pulled an extra $500,000 from Special Projects for stimulus at our last meeting, but we were trying to build this account up to help pay for the pedestrian bridge at the Convention Center. Should we rethink our stimulus allotment? Baker Commented that she was nervous when the Board added the extra $500,000 to stimulus and that when the City of West Palm Beach is ready to build the bridge, we will have to be ready to move on this project. Mayer Suggested moving forward with taking the originally proposed $1.5 million from Special Projects and revisit if needed the additional $500,000. Dufresne I think we should prioritize the pedestrian bridge stating that we cannot guess as how much the bridge will cost. It will have to go out for bid and the cost will be determined by those numbers. Mostad Thinks we need to keep the entire $2 million in marketing. Pesquera Believes that if we put all we can into marketing now, maybe we can get occupancy back to 75% and we can make up the money taken from Special Projects. Jergensen Explained that he must take a budget back to the BOCC. His plan is to hold back 18% of beach funding and deposit it into Special Projects for contingency. The rest of the stimulus will be divided by ordinance between agencies. This allows the agencies to move nimbly now and still leaves us the 18% of beach funding to be used as needs arise.
7
Jim Bronstein leaves at 10:50 am Motion is made to approve the plan to allow for the 18% hold back in Special Projects and the rest of the stimulus to be divided per ordinance between agencies by Jeffrey Mayer and seconded by Jim Mostad. Motion carries 6-0 with Davicka Thompson Jim Bronstein and John Tolbert absent. Coffman Expressed concern as whether the TDC has the authority to utilize the money set aside for the beaches in this manner. Jergensen Explained that the plan and recommendation to utilize the beach money will now be taken to the BOCC for approval. Baker Stated that once approved by the BOCC a one-time amendment to the ordinance will have to be made. E.
SPORTS COMMISSION 1. Two Minute Update- George Linley
Linley There were two made for TV events which took place in Palm Beach County, one was tennis the other golf and bowling is looking at a possible televised event. The CDC has come out with guidelines for youth sport recovery. First Responder Games people are in town doing site visits for a Fall event. F.
CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson
Anderson Convention Center study is spot on, we need a hotel to grow. Construction on the new Sky Room has begun in the courtyard area and is expected to be completed in September.
8
We should be GBAC (Global Biorisk Advisory Council) certified in sixty days. 2.
Spectra Hospitality a. Two Minute Update- Vincent McPhail
McPhail Reviewing policies for ways to maintain quality and hot food while maintaining social distancing. We are looking forward to having events return. Mayer Asked if Dave A. knows his percentage of bookings for Q4? Dave responded that it is between 30-50%. But they look different. Events are looking to come back but with smaller numbers and a larger virtual footprint. G.
DISCOVER 1. Two Minute Update- Jorge Pesquera
Pesquera We started last week with our phase 1 rollout and hope by the end of the month to begin with tv and radio ads and resident specials on our website. We have launched the GBAC certification program and are working with our hotels to become certified. George Linley is working with the ballparks to have them certified. We will be the first destination in Florida to have this certification throughout our industry. We have completed five townhalls with our partners. H.
FILM & TV 1. Two Minute Update- Chuck Elderd
Elderd Film and TV launched the first Facebook Watch Party on June 9, the next is June 16 and will focus on the Best 18 holes in Palm Beach County. Destination America is airing a new show, Drive the Palm Beaches. WXEL will air the Perfect Week in Sports on June 27 South Florida PBS will air Art Adventures on June 21.
9
New shows airing - the Sunset Lounge which highlights African American music in Palm Beach County and Muck City which highlights the rivalry between Glades Central and Pahokee High Schools. I.
CULTURAL COUNCIL 1. Two Minute Update- Dave Lawrence
Lawrence Amendments to the Category “B” grants have gone out. We are working with our partners on recovery efforts and providing virtual programming. J.
ERM 1. Two Minute Update- Deb Drum
Drum Beach restoration continues and seven beaches have been completed. Beach survey strike teams are out assessing the beaches pre-hurricanes. We are halfway through turtle season. We have a new natural area open at the Loxahatchee Slew, there is parking, trails, and a tower overlooking the marsh. 7.
BOARD COMMENTS - None
8.
PUBLIC COMMENTS Dr. Mami Kishner Introduced herself, stating that she is a past TDC Board Member, and is currently a Film Commission Board Member and a longtime member of the tourism industry, having worked for the airline industry and is now in public relations and marketing. She wants to thank the TDC Board for bringing the agencies together and how nice it is to see them working and cooperating with one another. However, I am concerned with the lack of diversity shown in marketing materials. Most representations are only of white people, when every piece should show the diversity of our community. I am available to work with agencies if they like to ensure a diverse representation of people in our advertising and promoting how welcoming our community is for all. 10
No other comments 9
ADJOURNMENT at 11:30am The next board meeting will be July 9th, Location to be Determined *Attachment included
Tdc/tdcmtgs2020/minutes.06.11.2020
11
4. CONSENT ITEMS
TO:
Glenn Jergensen, Executive Director - TDC
FROM:
Jorge Pesquera, President/CEO
DATE:
June 30, 2020
RE:
Discover The Palm Beaches Monthly Activity Report June 2020
The following is a summary of TDC Performance measures for the month of June 2020. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of June. We continue to be negatively affected by the COVID-19 crisis, particularly, with the recent increase in cases and negative publicity about FL. May 2020 Hotel Performance • Total supply totaled 16,973 for May. There were 12 hotels temporarily closed in April removing nearly 3,000 rooms out of inventory. As of May, 6 of these properties have opened, plus the opening of the Canopy, adding 2,200 rooms back into the market. •
Occupancy ended the month at 27%, lower than the expected 30%. This is due to STR calculating room availability based on 31 days regardless if a property was open partially during the month, which is the case for the 2,200 rooms.
•
141,826 room nights were sold, 62% less than last year, this was more than the 107k forecasted for the month.
•
The average daily rate (ADR) was $132 (-15%), higher than the expected $122.
•
RevPAR was $35, up from $27 in April, ranking 6th (down from 1st last month) •
•
The Panhandle, Daytona Beach, Space Coast and Naples had much higher RevPAR being open longer than The Palm Beaches and having less density
Room night revenue was $18.6 M, which was $5.5 M more than the expected $13.1M
May CYTD Hotel Performance • The total number of room nights sold is down 33% for the first 5 months of the year • •
Florida and the US has decreased by 35%
Occupancy is down 34% to 52% •
Florida decreased 30% to 54%. •
• •
The US decreased 33% to 43%
The average daily rate is now up 1.1% to $232 •
•
Markets North of The Palm Beaches have fared much better, Jacksonville (-30%), Daytona (-27%), Space Coast (-25%)
Florida is down 4%. The US down 14%.
RevPAR is down 33% to $122, driven mostly by occupancy
4-A
TABLE OF CONTENTS
Section
Table of Contents Page
Performance Measures ..........................................................................3 Marketing Advertising/Paid Media ..........................................................................4 Owned Views Digital Footprint ...............................................................4 Consumer & Travel Industry Database.....................................................4 Public Relations - Earned Media Impressions ............................................5
Public Relations - Social Media Engagement .............................................6 Group Sales Booked Room nights Hotel Lead program.................................................8 Group Level Booked Room Nights (CC Shared) .........................................8 Citywide Actualized FY Room Nights for Convention Center (Shared)...........8 Destination Review ...............................................................................9 Site Participation ..................................................................................9 DTPB Hotel Lead & Long - Term Sales/Convention Center eport................10
Research Reports .............................................................................. 11 Data Dictionary ................................................................................. 16
2
Performance Measures - TDC FISCAL YEAR 2018 - 2019 PERFORMANCE MEASURES
Advertising Impressions
Current Month JUNE
YTD
% of Annual Target
31,587,986
262,733,366
38.7%
12,000,000
2,082,001
11,017,010
91.8%
394,145
297
400,950
101.7%
206,000,000 254,459,489 212,180,000
14,278,049
206,300,536
97.2%
Target
Year End Target
Actual
650,000,000 807,667,108 679,250,000
Owned Views Digital Footprint
N/A
N/A
Consumer & Travel Industry Database increase
375,375
396,477
Earned Media Impressions
FISCAL YEAR 2019 - 2020
Social Engagement
525,000
1,601,515
1,522,500
79,818
1,299,635
85.4%
Booked Room Nights - Hotel lead Program
148,000
165,881
160,000
1,153
64,291
40.2%
Group Level Booked Room Nights (CC Shared)
50,000
54,159
53,000
840
32,031
60.4%
Group Level Actual FY Room Nights for CC Shared
30,000
39,590
35,000
0
25,108
71.7%
Destination Reviews
40
79
65
31
50
76.9%
Destination Site Participation
70
111
90
3
61
67.8%
*Excludes Legacy accounts. **Minor deviation in production results after year end may occur based on change (increase/decrease) request in room block.
D T P B OBJECTIVES
2019 - 2020
Leisure /Consumer – Increase Consumer and Travel Industry database to 394,145 –
Generate 12,000,000 in Owned Views Digital Footprint
–
Generate 1,522,500 Social Engagements
–
Generate 679,250,000 Advertising Impressions
–
Generate 212,180,000 Earned Media Impressions
Meetings & Conventions – Book 160,000 DTPB only room nights (Hotel Meetings Leads) –
Generate 53,000 Group Level Booked Room Nights Convention Center Shared
–
Generate 35,000 Group Level Actual FY Room Night for Convention Center Shared
–
Generate 65 participants in Destination Reviews
–
Generate 90 Destination Site Participants
3
Marketing Digital Impressions
Traditional Impressions
Advertising / Paid Media - Traditional & Digital
40,000,000 35,000,000 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0
FYTD
Month / Month Total Impressions Total Impressions 36,717,436 31,587,986
21,303,869
550,000,000 500,000,000 450,000,000 400,000,000 350,000,000 300,000,000 250,000,000 200,000,000 150,000,000 100,000,000 50,000,000 0
7,936,765
23,651,221
15,413,567 Jun-19
Total Impressions 586,709,652
Jun-20
223,281,411
Total Impressions 262,733,366
363,428,241 162,387,349
100,346,017 FY2019
FY2020
June impressions are down YOY as a result of pausing all media due to Coronavirus Owned Views Digital Footprint Total Year to Date 10,891,365
12,000,000 10,000,000
8,000,000 6,000,000
12,000,000
4,000,000 2,000,000 0 FY 2020 Oct
Nov
Dec
Jan
Feb
Fiscal Year 2020 Target Mar
Apr
May
Jun
Jul
Aug
Sep
Consumer & Travel Industry Database FY 2020 Year End Target Jun-20 May-20 Apr-20 Mar-20 Feb-20
Jan-20 Dec-19 Nov-19 Oct-19
394,145 400,950 400,653 400,472 400,212 399,785 398,789 397,779 396,994 397,220 Marketing & Leisure Sales
4
Marketing Public Relations - Earned Media Impressions Month / Month
FYTD 240,000,000 220,000,000 200,000,000 180,000,000 160,000,000 140,000,000 120,000,000 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 0
14,000,000
12,000,000 10,000,000 8,000,000
14,278,049
6,000,000 4,000,000
6,264,910
2,000,000 0
Jun-19
225,429,465
206,300,536
FY2019
Jun-20
FY2020
In June, the Public Relations department issued three press releases, where two of which were distributed on the national newswire. These two press releases included the GBAC STAR Accreditation announcement and another announcing more than 70 deals at our destination hotels and attractions. The team secured 37 quality earned media opportunities to promote The Palm Beaches across print, broadcast and online news outlets, including articles in Conde Nast Traveler, Forbes, Travel Pulse, PCMA’s Convene, Meetings Today and the Palm Beach Post.
Total Impressions YTD 203,281,854
210,000,000 195,000,000 180,000,000 165,000,000 150,000,000 135,000,000 120,000,000 105,000,000 90,000,000 75,000,000 60,000,000 45,000,000 30,000,000 15,000,000 0
212,180,000
FY2020 Oct
5
Nov
Dec
Jan
Marketing & Leisure Sales
Feb
FY 2020 Year End Target Mar
Apr
May
Jun
Jul
Aug
Sep
Marketing Public Relations - Social Media Engagement for March 2019 and 2020
June 2019
June 2020
Competitor Insights:
This month, we had the HIGHEST Instagram follower growth percentage out of our competitive set! Our account grew by 4% (2% last month) while @thefloridakeys grew the second most at 2.8%.
We received the fourth most engagements on Instagram in our competitive set (up last month from fifth), only behind @thefloridakeys, @visitorlando and @ftmyersanibel.
In addition, we’re ranking fifth on Facebook in terms of engagements, flat to last month.
1. The Beaches of Fort Myers & Sanibel 2. Visit St. Pete/Clearwater 3. Visit Sarasota County 4. Visit Miami 5. DTPB 6. Visit Florida Keys
Marketing & Leisure Sales
6
DTPB MONTHLY SOCIAL MEDIA REPORT JUNE 2020
KEY INSIGHTS
Impressions have skyrocketed due to our boost strategy being back on. We didn't post for the first week of June to support the BLM movement. Even though missing a week of posts can sometimes be detrimental to performance, we were able to recover with extremely engaging content for the rest of the month. While our IG engagement rate is slightly down, total engagements and impressions weren't effected. The top performing image on Instagram was actually accompanied by copy launching our participation with GBAC - yay! The Pride messaging and Rosemary Square tree engaged extremely well on Twitter - very exciting and noteworthy as we look to Pride Month messaging In 2021. Love to see the Groups team featured as the most engaged Linkedin Post!
MONTHLY SOCIAL RECAP
360,626
3,008,582
7.1%
5.5%
2.3%
MoM Change
MoM Change
MoM Change
MoM Change
MoM Change
Facebook ER
Twitter ER
1%
Total Followers
481%
20%
-15%
Total Impressions Instagram ER
0%
TOP PERFORMING CONTENT CROSS-CHANNEL
Instagram Most Engaged 1.2K Engagements 8.2% ER 15K Impressions
Facebook Most Engaged 2K Engagements 9.6% ER 21.5K Impressions
Twitter Most Engaged 89 Engagements 2.6% ER 3.5K Impressions
LinkedIn Most Engaged 154 Engagements 14.3% ER 1K Impressions
BOTTOM PERFORMING CONTENT CROSS-CHANNEL
Instagram Least Engaged 260 Engagements 4.9% ER 5.4K Impressions
Facebook Least Engaged 8 Engagements .5% ER 1.7K Impressions
Twitter Least Engaged (Father's Day Blog) .8% ER 929 Impressions
LinkedIn Least Engaged (Palm Beaches TV)
2.5% ER 281 Impressions
Group Sales and Services Booked Room Nights - Hotel Lead Program Month / Month
FYTD
Group Level Booked Room Nights (CC Shared) Month / Month
FYTD
Citywide Actualized FY Room Nights for Convention Center (Shared) 9,000
40,000
8,000
35,000
7,000
30,000
6,000
25,000
5,000 20,000
35,784
4,000 15,000
35,000 30,000
3,000
25,108 10,000
2,000
5,000
1,000
0
0 Oct
Nov
Dec
Jan
Feb Mar FY 2019
Apr
May Jun FY 2020
Jul
Aug
Sep
FY 2019
FY 2020 YTD Total
These numbers are subject to change as we continue to collect hotel pickup. 7
Group Meetings & Destination Services
Goal
Group Sales and Services Destination Reviews 80
35
70
30
60
25 50
20 40
50
79
15
65
30
10
20
5
40
10
0
0
Oct
Nov
Dec
Jan
Feb
Mar
Apr
FY2019
May
Jun
Jul
Aug
Sep
FY2019
FY2020
FY2020 YTD Total
Goal
Site Participation 20
110
18
100
16
90
14
80
12
70
10
60
111 50
8
90
40
6
70
30
61
4 20
2
10
0 Oct
Nov
Dec
Jan
Feb
Mar
Apr
FY 2019
May
Jun
Jul
Aug
Sep
0 FY 2019
FY 2020
FY 2020 YTD Total
Goal
Site visits - 2 virtual, 1 in-person.
Virtual Destination Review hosted 31 meeting planners with 8 hotels and 9 offsite venues partners participating in the review.
Hotel Partners:
Offsite venues:
Marriott Singer Island
Loggerhead Marinlife center
Amrit
Swank Farms
PGA National Resort & Spa
Island Living tours
The Breakers
Cultural Concierge
Brazilian Court
Kirkland Events
Four Seasons
National Croquet Center
Eau Palm Beach
4 Ocean
Boca Raton Resort
PSAV
Mounts Botanical
Group Meetings & Destination Services 8
Report: End of Month - Executive Team Report June 2020 Month Actual
Month Goal
New Accounts Created
69
0
Number of Leads - Hotels
56
862
Lead Rooms Nights - Hotels
18,712
504,207
Number of Leads - Convention Center
2
74
Lead Room Nights - Convention Center
3,198
122,236
Description
Month % To Goal
Y-T-D Actual
Y-T-D Goal
YTD % To Goal
Annual Goal
991
0
0
Combined Number of Leads
58
0
936
0
0
Combined Lead Rooms Nights
21,910
0
626,443
0
0
Lost R.N. - Hotel Lead Program
36,917
472,415
Lost R.N. - Convention Center
2,752
100,072
TOTAL Lost
39,669
572,487
Hotel Definite Bookings
8
162
Hotel Definite Room Nights
955
Convention Center Definite Bookings
0
Convention Center Definite Room Nights
0
6,551
Combined Definite Bookings
8
0
Combined Definite Room Nights
955
21,938
Groups in the County
2
200
Groups Serviced in the County
0
27
15,387
6%
64,093
136,450
47%
170,000
32,031
57,150
56%
72,000
180
0
96,124
193,600
18 0%
4%
0 50%
242,000
Hotel Performance Dashboard May 2020 Palm Beach County Ranking vs. Florida Destinations1* (Monthly Comparison)
ADR/RevPAR
Occupancy
PBC Performance*—May 2020
Hotel Performance by Location2* —May 2020
Hotel Performance by Region2*—May 2020
ADR/RevPAR
Occupancy
ADR/RevPAR
Occ
Growth in ADR by Currency Exchange Rates4 —May (2019 vs. 2020)
ADR/RevPAR
Occupancy
Hotel Performance by Scale3*—May 2020
1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets. 2. Region and Location breakdowns are customized segments for Discover The Palm Beaches. 3. Scale breakdowns are customized segments for Discover The Palm Beaches based on average rate from the previous calendar year. 4. USD—U.S. Dollar, GBP—British Pound, CAD—Canadian Dollar, BRL—Brazilian Real, EUR—Euro, COP—Colombian Peso, ARS-Argentine Peso, MXN-Mexican Peso
*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
Hotel Performance Dashboard CYTD—Jan. to May 2020 Palm Beach County Ranking vs. Florida Destinations1* (Calendar Year-to-Date Comparison) ADR/RevPAR
Occupancy
PBC Performance*—Jan. to May 2020
Hotel Performance by Location2* —Jan. to May 2020
Hotel Performance by Region2*—Jan. to May 2020
ADR/RevPAR
Occupancy
ADR/RevPAR
Occ
Growth in Rooms Sold vs. Rooms Available Jan. to May (2019 vs. 2020)
ADR/RevPAR
Occupancy
Hotel Performance by Scale3*—Jan. to May 2020
1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets. 2. Region and Location breakdowns are customized segments for Discover The Palm Beaches. 3. Scale breakdowns are customized segments for Discover The Palm Beaches based on average rate from the previous calendar year. 4. USD—U.S. Dollar, GBP—British Pound, CAD—Canadian Dollar, BRL—Brazilian Real, EUR—Euro, COP—Colombian Peso, ARS-Argentine Peso 5. CYTD—Calendar Year-to-Date *Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
The Palm Beaches Performance Ranking May 2020 The Palm Beaches Ranking vs. Florida Destinations1* (May 2020)
The Palm Beaches Ranking vs. Florida Destinations1* (January to May 2020)
*Source: STR 1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
Discover The Palm Beaches Recovery Dashboard — May 2020 Room Nights Sold
Hotel Occupancy
*Source: STR
*Source: STR
PBI Passenger Arrivals
*Source: PBI
Leisure & Hospitality Jobs
*Source: Florida Department of Economic Opportunity
Total Industry Sales (Accommodations, Restaurants, Attractions)
Bed Taxes (Collection Month)
*Source: Florida Department of Revenue
Discover The Palm Beaches—Confidential & Proprietary, for internal use only “The information contained in this document is confidential and exempt from disclosure under public records law, unless judicially determined otherwise. Such information includes booking business records; information in response to a sales promotion, advertisement, or research project which, if released, would reveal the identity of persons or entities who provide data or other information; trade secrets as defined by Sec. 812.081 Fla. Stat.; and/or trade secrets and commercial or financial information gathered from a person and privileged or confidential under federal law.”
Discover The Palm Beaches Recovery Dashboard —May 2020 Room Nights Sold
*Source: STR
Leisure & Hospitality Jobs
*Source: Florida Department of Economic Opportunity
Total Industry Sales (Accommodations, Restaurants, Attractions)
*Source: Florida Department of Revenue
Discover The Palm Beaches—Confidential & Proprietary, for internal use only “The information contained in this document is confidential and exempt from disclosure under public records law, unless judicially determined otherwise. Such information includes booking business records; information in response to a sales promotion, advertisement, or research project which, if released, would reveal the identity of persons or entities who provide data or other information; trade secrets as defined by Sec. 812.081 Fla. Stat.; and/or trade secrets and commercial or financial information gathered from a person and privileged or confidential under federal law.”
DATA DICTIONARY Term
Definition
Actualized Room Nights
Room night pickup from contracted groups, under the contract block, receiving incentive dollars
Advertising Impressions
Impressions refer to the amount of views an ad receives by consumers.
Average Daily Rate (ADR)
Room revenue divided by rooms sold, displayed as the average rental rate for a single room.
Booked Room Nights
The number of room nights contracted by DTPB between a meeting planner and a hotel.
Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors. Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination. Digital Media Online advertising such as web banners, mobile, email, social media, search, etc. DTPB
Discover The Palm Beaches
Earned Media Impressions
Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.
FY
Fiscal Year (October 1 to September 30)
FYTD
Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.
Groups Services
Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms
Occupancy (Occ) Paid Media
Advertising and media coverage that has been payed to be distributed
Paid Website Traffic
Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website
Percent Change
Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as
1 9
DATA DICTIONARY Term
Definition
RevPAR Room revenue divided by rooms available. (Revenue Per Available Room) Rooms Sold
The number of rooms nights sold or rented (excludes complimentary rooms).
Sessions (formerly visitors)
Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).
Site Participation
Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.
Social Media Engagement
Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.
Traditional Media
Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)
Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months. Unique Users/Visitors
Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).
YOY
Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.
10 1
June 2020 PERFORMANCE DASHBOARD FY 2019 Performance Indicator PR Impressions
Goal
FY 20203 Actual
FY Goal
1,200,000,000 1,399,782,315 1,200,000,000
Current Month*
FYTD
% to Goal
201,361,029
2,248,437,859
187%
Website Sessions
600,000
515,745
530,000
23,925
330,710
62%
Social Media Followers (Total)
34,233
32,319
35,000
33,799
33,799
55%
15,000
12,755
13,700
13,305
13,305
58%
6,233
7,551
9,000
8,382
8,382
57%
13,000
12,013
12,300
12,112
12,112
34%
16,432
21,380
27,000
22,277
22,277
46%
Cultural Concierge Program Leads1
550
835
1,000
63
664
66%
Visitors to the Cultural Council2
12,500
13,945
12,500
0
5,206
42%
Cultural Organization Partner Referrals
48,000
46,282
46,000
3,435
27,910
61%
Tourism Partner Referrals
3,700
4,681
4,000
225
2,621
66%
Co-op Packages Sold
50
57
55
0
45
82%
Tourism Email Subscribers
Bolded items indicate TDC-designated performance indicators for FY 19-20 *June metrics are not entirely complete due to the early report deadline.
Offline leads are reported quarterly. FY 2019 totals include visitors to The Satellite pop-up space in CityPlace. 3 All metrics have been adversely affected by the COVID-19 crisis. 1 2
Item 4B - Page 1
HIGHLIGHTS ADVERTISING The Cultural Council restarted a small portion of its paid advertising efforts in June by updating Google search ad copy with recovery messaging. This approach reaches those proactively searching for cultural destinations and activities in the area.
PR & SOCIAL MEDIA In June, the Council launched a "Virtual Arts & Culture in The Palm Beaches" Facebook Group in an effort to serve as a community resource for families looking for virtual arts experiences this summer. The Council continues to grow the group and encourage local cultural organization representatives to share virtual experiences. On June 20, the Council launched its first ever free Virtual Summer Performing Arts Series as well as virtual summer exhibitions. This programming helps keep local creative professionals working through COVID-19 and provides them a platform for creativity and exposure to new audiences – while giving the public an opportunity to enjoy the arts from the comfort of home. As such, the Council is using its social platforms to highlight these performances and exhibitions, including special Facebook and Instagram Live interviews of each featured artist, special announcements, teaser content and more.
FEATURED PRESS COVERAGE •
• •
GlobeNewswire – June 15 ▪ “Cultural Organizations in The Palm Beaches Announce Lineup of Summer Camps for Kids” ▪ Total Potential Reach: 189,723,513 The Palm Beach Post, Palm Beach Daily News – June 10 ▪ “Cultural Council Unveils Online Concert and Exhibition Series” ▪ Total UMV/Circulation: 2,742,520 Pam Beach Illustrated – June 2 ▪ “3 Creative Cultural Initiatives in The Palm Beaches” ▪ UMV: 18,588
INDUSTRY RELATIONS Art Adventures of The Palm Beaches: The Cultural Council worked with the Film & Television Commission in promotion of the second episode of Art Adventures of The Palm Beaches, which premiered on South Florida PBS on June 21. This co-sponsored production highlighted 'eco-fashion' in The Palm Beaches with local artists and designers, and highlighted cultural destinations including Old School Square in Delray Beach. The two organizations will continue to regularly discuss upcoming episodes, with episode 3 being planned for FY2021. The Perfect Place: Discover The Palm Beaches: The Council also promoted and actively participated in the Film & Television Commission’s Facebook Watch Party for The Palm Beaches TV on June 9. Marketing Meeting of the Minds: The Council hosted this virtual meeting on June 18 for key central Palm Beach County government, non-profit, business and tourism leaders. The call focused on COVID-19 reopening updates and provided a forum to discuss partnership opportunities amongst the groups to further maximize recovery efforts. Item 4B - Page 2
HIGHLIGHTS Virtual Cultural Sector Marketing Meeting: On June 18, the Council organized a virtual meeting with cultural marketing leaders to provide an update on the Council’s COVID-19 recovery planning and provided a forum for cultural organizations to share feedback on tracking virtual audiences and advertising plans among other topics.
CULTURAL CONCIERGE PROGRAM June brought increased engagement with destination and hotel sales teams, networking opportunities in the events and hospitality industries, and increased destination marketing support. It also saw the first vanity phone inquiries and sign-ups for Hot Tickets emails since shutdown. •
•
• • • •
Participated in the Hospitality + Events Fight Back Coalition’s HEFB-20 Hackathon with events professionals from around the country as a lead-generation tactic. Tasked to develop a scalable public-private partnership that addressed COVID-19-related health and economic challenges; worked intensely with events professionals from Detroit, MI, Washington DC and Philadelphia, PA. Throughout the week, promoted the destination and captured contact info for 19 event planners. Selected and engaged a musical soloist for a promotional video shoot in the courtyard of the Brazilian Court Hotel, called “Socially Distanced Naturally at the Brazilian Court Hotel.” This video was presented as example of Cultural Concierge services during a “Discovering Unique Rewarding Experiences in The Palm Beaches” sales presentation for the incentives market. Produced slides and presented cultural venues and services for events planners, an extended feature of “Servicing with Success with Discover The Palm Beaches.” Gathered list of public art sites and cultural venues for walking map of the West Palm Beach Art & Entertainment and Convention Center district that the Council will produce later this summer. Attended three meetings of the Boynton Beach Tourism Task Force; provided recommendations to build cultural tourism. Additional webinars: ▪
▪ ▪
On tourism safety and reopening: Scripps Research Institute’s “How We Can Tackle The COVID-19 Crisis Beyond Testing”; DTPB’s “Town Hall” and “Seamless Experiences with the Palm Beach Convention Center District” Hotel Travel Agent updates: “Palm Beach Marriot Singer Island,” “Eau Palm Beach Resort and Spa” and “Boca Raton Resort and Club”; Travel Industry updates: Two AFAR Roundtables and Meetings Professionals International’s webinar, “Your Customer Retention Superpower: Recognition”
Item 4B - Page 3
HIGHLIGHTS CULTURAL CONCIERGE PROGRAM Video: Socially Distanced Naturally at the Brazilian Court Hotel
Presentation: Servicing with Success with Discover The Palm Beaches
Presentation: Hospitality + Events Fight Back Coalition’s HEFB-20 Hackathon
Item 4B - Page 4
TDC Board Monthly Report July 2020
4C
Date:
June 30, 2020
To:
Board of Directors
From: George Linley
Subject: Planning for Sports Commission Events, June - November & Lost Business Reports _____________________________________________________________________________________ Event Portfolio (June 1 – November 30, 2020): Attached you will the list of Palm Beach County Sports Commission supported events for this summer into the upcoming fall (June 1 – November 30, 2020). Our Sports Commission has been focused on management and contingency planning of these events during the Covid-19 pandemic. A total of 89 events, which would create nearly 105,000 hotel room nights, are scheduled during this timeframe. However, a total of 33 of these events and 33,070 room nights have been canceled or relocated during this period. These cancelations and relocations were solely due to the pandemic. These 33 events were responsible for an estimated $23 million of visitor spending. Lost Business Report, FY 20 (March - September 2020) The impact to sports tourism is more severe since the beginning of the COVID-19 pandemic in March. Sports travel is the most vulnerable tourism product during this pandemic and 67 sports events, that belong under the patronage of our Sports Commission, were canceled, or relocated during FY 20. These 67 events were scheduled to take place from March through the end of September. The lost business in FY 20 amounts to 75,381 room nights and $59 million of visitor spending. Regrettably, this number will continue to grow.
1 Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
Palm Beach County Sports Commission - Sport Event List June-November 2020 Room # of Nights Teams
Participants
Event Name
Sport
Event Date
Sports Venue / Facility
Reach
Perfect Game 15U-17U Florida Elite Championship
Baseball
June 1-3, 2020
FIITEAM Ballpark of the Palm Beaches
National
700
20
400
United States Golf Association (USGA) US Open Sectional Qualifying
Golf
June 8, 2020
Admirals Cove
State
120
N/A
164
Extended Major Leauge Baseball (MLB) Spring Training
Baseball
June 15 - July 3, 2020
FITTEAM Ballpark of the Palm Beaches & Roger Dean Cheverolet Stadium
National
2,200
2
150
Perfect Game Florida World Series
Baseball
June 11-14, 2020
FITTEAM Ballpark of the Palm Beaches
State
315
21
420
Sunshine State Games Judo Championships
Judo
June 13, 2020
Congress Middle School
State
152
N/A
160
June 13-14, 2020
Singer Island in the City of Riviera Beach
National
500
75
150
AVP American Junior East Coast Championships Beach Volleyball
(Athletes & Coaches)
Florida Half Century Summer Softball Classic
Softball
June 13-14, 2020
Various Softball Diamonds throughout Palm Beach County
State
560
50
900
Swamp Classic (USSSA Fast Pitch Softball)
Softball
June 13-14, 2020
Lake Catherine Sports Complex
State
635
50
700
USA Baseball National Team Championships
Baseball
June 14-30, 2019
FITTEAM Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium
National
5,600
80
1,440
Cal Ripken Baseball Rookie State Championships
Baseball
June 25-29, 2020
Gardens Park
State
1,845
50
600
American Legion Bob Borovy Memorial Invitational
Baseball
June 26-29, 2020
Santaluces Athletic Complex
State
109
12
220
Numbers in red are projected
Room # of Nights Teams
Participants
Event Name
Sport
Event Date
Sports Venue / Facility
Reach
World's Perfect Athlete
Multi-Sport
June 26-29, 2020
Keiser University
National
400
N/A
250
NPC Grand Prix - Florida Sports Festival
Fitness
June 27, 2020
Duncan Theater
National
500
N/A
515
USA BMX Regional Gold Cup Qualifier
BMX
June 27-28, 2020
Okeeleehee BMX Track
Regional
620
N/A
460
Cal Ripken Baseball 9U-12U State Championship
Baseball
July 1-5, 2020
Gardens Park
State
1,200
30
450
Under Armour Firecracker Classic
Baseball
July 6-10, 2020
Roger Dean Chevrolet Stadium
National
525
32
480
Perfect Game Florida Endless Summer Classic
Baseball
July 9-13, 2020
FITTEAM Ballpark of the Palm Beaches
State
864
42
756
Sunshine State Games - Lacrosse
Lacrosse
July 10-12, 2020
Various fields in Palm Beach County
State
645
60
1,080
US Lacrosse - Bash at the Beach
Lacrosse
July 10-11, 2020 / or 2-days in July/August
Seacrest Soccer Complex
State
700
42
740
USTA Girls 12 National Clay Court Championships
Tennis
July 11-18, 2020
Polo Club of Boca Raton
National
630
N/A
128
USTA Boys 18 & 16 National Clay Court Championships
Tennis
July 12-19, 2020
Delray Beach Tennis Center, The Club at Boca Pointe, Boca West Country Club, Seven Bridges Tennis Center, Woodfied Country Club, & more
National
2,970
N/A
750
Kids Fitness Festival of The Palm Beaches
Multi-Sport
July 15, 2020
South Florida Fairgrounds
Local
N/A
0
5,000
The Wave Invitational (Prospect Select Baseball)
Baseball
July 17-21, 2020
FITTEAM Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium
National
840
75
1,170
Numbers in red are projected
(Athletes & Coaches)
Room # of Nights Teams
Participants
Event Name
Sport
Event Date
Sports Venue / Facility
Reach
Cal Ripken Baseball 12U Southeast Regional Championship
Baseball
July 21-26, 2020
Okeeheelee Park
State
750
20
450
"Little Mo" East Regionals
Tennis
July 25-27, 2020
PGA National Resort & Spa
National
150
N/A
100
Summer Exposure Lacrosse Tournament
Lacrosse
August 1-2, 2020
Various fields in Palm Beach County
National
1,400
80
1,440
Nap Town Lacrosse
Lacrosse
August 3-5, 2020
Various fields in Palm Beach County
National
1,390
78
1,404
78th GOODE Water Ski National Championships
Water Ski
August 4-8, 2020
Okeeheelee Park
National
1,650
N/A
800
Cal Ripken Baseball 10U World Series
Baseball
August 6-14, 2020
Gardens Park
National
2,800
24
420
Labor Day Slam Lacrosse
Lacrosse
September 5-7, 2020
Various fields in Palm Beach County
National
1,100
60
1,080
The MIC Tournament
Soccer
October 9-11, 2020
Gardens Park
Intl
1,200
100
2,050
ESP Summer Series
Equestrian
June 6-30, 2020
Palm Beach International Equestrian Center
State
TBD
N/A
TBD
South Florida Collegiate Baseball League
Baseball
June 12-July 31, 2020
Various baseball facilities throughout Palm Beach County
National
2,820
10
220
Professional Bowlers Association (PBA) Strike Derby
Bowling
June 6, 2020
Bowlero
National
N/A
N/A
8
PBA Summer Clash
Bowling
June 13, 2020
Bowlero
National
N/A
N/A
10
Numbers in red are projected
(Athletes & Coaches)
Room # of Nights Teams
Participants
Event Name
Sport
Event Date
Sports Venue / Facility
Reach
Ball Stars Youth Camp
Basketball
June 15-19, June 29July 3, July 17-19
Glades Central High School (Belle Glade), Delray Beach Boys & Girls Club, & Palm Beach Gardens High School
State
30
N/A
N/A
Big Dog Fat Cat KDW Shootout
Fishing
July 10-11, 2020
Riviera Beach Marina Village Event Center & Sailfish Marina
Regional
615
245
490
91st Florida State Golf Association (FSGA) Women's Amateur Championship
Golf
July 10-12, 2020
BallenIsles Country Club
State
350
N/A
84
Player's Management International (PIM) USTA Florida Tournaments
Tennis
July 12-13 & July 18-19, 2020
Delray Beach Tennis Center
State
250
N/A
256
Collegiate League of The Palm Beaches
Baseball
July 15-August 15, 2020
Various baseball facilities throughout Palm Beach County
National
1,200
8
176
Florida State Golf Association (FSGA) Florida Open
Golf
July 17-19, 2020
Pine Tree Golf Club & The Club at Quail Ridge in Boynton Beach
State
352
N/A
156
PBA Tour Finals
Bowling
July 18-19, 2020
Bowlero
National
N/A
N/A
8
Florida State Golf Association (FSGA) Match Play Championship
Golf
July 20-22, 2020
Osprey Point Golf Club in Boca Raton and Fountains Country Club in Lake Worth
State
250
N/A
168
PBA King of the Lanes
Bowling
July 20-22, 2020
Bowlero
National
N/A
N/A
13
Prep Baseball Report Florida Summer Championship
Baseball
July 23-26, 2020
FITTEAM Ballpark of the Palm Beaches
National
200
25
450
Florida Lacrosse Cup
Lacrosse
July 25-26, 2020
Spanish River Athletic Complex & Seacrest Sports Complex
National
250
40
600
Florida State Golf Association (FSGA) Junior Match Play Championship
Golf
July 30 - August 2, 2020
Old Marsh Golf Club
State
150
N/A
68
Numbers in red are projected
(Athletes & Coaches)
Room # of Nights Teams
Participants
Event Name
Sport
Event Date
Sports Venue / Facility
Reach
Perfect Game Freshman All-American Games
Baseball
July 31 - August 2, 2020
FITTEAM Ballpark of The Palm Beaches
State
350
N/A
250
Florida Youth Soccer Association (FYSA) Palm Beach Cup
Soccer
July 31 - August 2, 2020
FITTEAM Ballpark of the Palm Beaches, Mirasol Park, PGA Park, & North County District Park
State
750
105
1,575
Prospect Select Baseball Palm Beach Classic
Baseball
August 3-8, 2020
FITTEAM Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex
National
4,450
220
3,744
Under Armour Summer Classic
Baseball
August 14-17, 2020
Roger Dean Chevrolet Stadium
National
225
30
540
African American Golfers Hall of Fame
Golf
August 15, 2020
Eastpointe Country Club
National
225
N/A
N/A
Ballroom Dancesport Competition
Dancing
August 20-22, 2020
PGA National Resort & Spa
National
365
200
400
USTA Summer Smash Sectionals (Boys)
Tennis
August 22-24, 2020
Delray Beach Tennis Center & Delray Swim & Tennis Club
Regional
125
N/A
250
USTA Summer Smash Sectionals (Girls)
Tennis
August 29-31, 2020
Delray Beach Tennis Center & Delray Swim & Tennis Club
Regional
125
N/A
250
First Responder Games
Multi-Sport
September 9-20, 2020
20 Venues throughout Palm Beach County
National
1,900
N/A
2,000
Wilson Premier Classic
Baseball
September 11-14, 2020
FITTEAM Ballpark of the Palm Beaches
National
1,743
64
1,152
USTA Sunshine State Open
Tennis
September 12-14, 2020
Delray Beach Tennis Center
State
150
N/A
128
Prospect Select Baseball - Fall Classic
Baseball
September 18-20, 2020
FITTEAM Ballpark of the Palm Beaches
National
475
30
540
Numbers in red are projected
(Athletes & Coaches)
Room # of Nights Teams
Participants
Event Name
Sport
Event Date
Sports Venue / Facility
Reach
Under Armour Fall Classic
Baseball
September 25-27, 2020
Roger Dean Chevrolet Stadium
National
200
20
360
Pam Brosnihan Florida Junior Tour
Golf
September 26-27, 2019
The Club at Quail Ridge
State
55
N/A
110
Intercollegiate Tennis Association NAIA Southeast Regional Match
Tennis
September Date TBD
Proworld Tennis Academy
National
128
26
130
Hardball 360 Fall Classic
Baseball
September 30 - October 4, 2020
FITTEAM Ballpark of the Palm Beaches
National
650
N/A
120
Miami Heat Training Camp (Event and Dates Subject to Change)
Basketball
October 1-5, 2020
Keiser University
State
350
1
40
Shark Invitational (NCAA D2 Men's & Women's Golf Tournament)
Golf
October 5-6, 2020
PGA National Resort & Spa
National
200
30
210
NCAA D2 Men's Golf Championship Fall Preview
Golf
October 5-6, 2020
PGA National Resort & Spa
National
150
20
140
Perfect Game World Wood Bat Association (WWBA) World Championship Weekend
Baseball
October 8-12, 2020
Roger Dean Chevrolet Stadium, FITTEAM Ballpark of the Palm Beaches, Santaluces Athletic Complex
National
6,820
148
2,000
The Honda Classic High School Invitational
Golf
October 9-10, 2020
PGA National Resort & Spa
National
300
34
200
Blue Line Hockey Columbus Day Discovery Showdown
Hockey
October 8-11, 2020
Palm Beach Skate Zone, Palm Beach Ice Works, Glacier Ice Arena
National
800
68
1,235
USTA Columbus Day Open
Tennis
October 10-12, 2020
Delray Beach Tennis Center
National
500
N/A
40
Okeeheelee Halloween Slam
Baseball
October 16-18, 2020
Okeeheelee Park
State
250
40
800
Numbers in red are projected
(Athletes & Coaches)
Room # of Nights Teams
Participants
Event Name
Sport
Event Date
Sports Venue / Facility
Reach
FYSA Palm Beach Gardens Classic
Soccer
October 16-18, 2020
Klock Fields, PGA Park, Mirasol Park, FITTEAM Ballpark of the Palm Beaches, Dyer Park
State
650
200
3,500
Perfect Game 14U World Championship
Baseball
October 16-19, 2020
FITTEAM Ballpark of the Palm Beaches
National
1,100
60
1,080
American Junior Golf Association (AJGA) Junior at Osprey Point
Golf
October 23-25, 2020
Osprey Point Golf Club
National
250
N/A
128
Monster Mash Lacrosse Bash
Lacrosse
October 24-25, 2020
FITTEAM Ballpark of the Palm Beaches, Dyer Park
State
125
80
1,500
World Comes to the Palm Beaches
Baseball
October 29-November 2, 2020
FITTEAM Ballpark of the Palm Beaches, Santaluces Athletic Complex, Gardens Park
Intl
2,277
50
900
Men's Senior Baseball League (MSBL) Fall Classic
Baseball
November 7-21, 2020
FITTEAM Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium
National
5,184
120
2,000
Babe Ruth League Board Meeting
Baseball
November 10-17, 2020
PGA National Resort & Spa
National
150
N/A
20
Perfect Game Youth Florida South Florida Fall Invitational
Baseball
November 14-15, 2020
FITTEAM Ballpark of the Palm Beaches
National
250
50
900
Optimist International Tournament of Champions
Golf
November 14-15, 2020
PGA National Resort & Spa
Intl
250
N/A
200
SoFlo Turkey Shootout
Lacrosse
November 14-15, 2020
FITTEAM Ballpark of the Palm Beaches
State
250
45
800
IWLCA Annual Meeting & President's Cup
Lacrosse
November 18-22, 2020
Palm Beach County Convention Center & International Polo Club
National
15,000
400
9,000
NCAA D2 Basketball Challenge (pending)
Basketball
November 19-22, 2020
TBD
National
800
8
200
Numbers in red are projected
(Athletes & Coaches)
Room # of Nights Teams
Participants
Event Name
Sport
Event Date
Sports Venue / Facility
Reach
Chris Evert/Raymond James Pro-Celebrity Tennis Classic
Tennis
November 20-22, 2020
Delray Beach Tennis Center, Boca Raton Resort & Club
National
100
N/A
20
US Youth Soccer ODP Girls Thanksgiving Interregional
Soccer
November 22-28, 2019 Florida Atlantic University, Spanish River Athletic Complex
National
1,600
N/A
540
American Junior Golf Association (AJGA) Rolex Tournament of Champions
Golf
November 21-26, 2020
PGA National Resort & Spa
National
1,000
N/A
206
American Junior Golf Association (AJGA) Fall Series
Golf
November 26-28, 2020
PGA National Resort & Spa
National
700
N/A
350
Equestrian Holiday & Horses Circuit
Equestrian
November 26 - January 5, 2021
Palm Beach International Equestrian Center
National
14,100
N/A
1,535
Sun Capital Half Marathon & 5K
Running
November 22, 2020
City of Boca Raton - course to be determined
National
25
N/A
2,000
TOTALS
104,634
3,380
68,627
TOTALS
Numbers in red are projected
(Athletes & Coaches)
Lost Business, FY 20 Event Name
Sport
Event Dates
Impacts
Projected Lost Room Nights
Major League Baseball (MLB) Spring Training
Baseball
February 21-March 24
20 spring training games cancelled at the two spring training facilities (1/3 of spring training games)
16,600
Winter Equestrian Festival
Equestrian
January 8March 29
Last 2 weeks of this event were cancelled
TBD
Palm Beach Gardens Youth Showcase League
Soccer
March 14-15
All out-of-county teams dropped out of the tournament
200
Southeast Florida Spring Junior Open
Golf
March 21-22
Canceled
75
US Open Polo Championship
Polo
March 21-April 19
Canceled
N/A
Hardball 360 Spring Training
Baseball
April 1-5
Canceled
300
International Gay Polo Tournament
Polo
April 2-5
Canceled
50
Florida State League (Minor League Baseball)
Baseball
April 3-August 30
Postponed
6,900
Carney Kicking Challenge
Football
April 4
Canceled
10
Officer John Scollo Memorial Softball Tournament
Softball
April 4-5
Canceled
210
USSSA Angels 4 Autism
Softball
April 4-5
Canceled
300
USTA National Women's 40, 50, 60, 70, 80 Clay Court Championships
Tennis
April 14-19
Rescheduled to October 27-November 1, 2020
400
Baseball Canada Junior National Team Spring Training
Baseball
April 15-26
Canceled
330
Anquan Boldin Q-Fest
Football
April 16
Canceled
50
Event Name
Sport
Event Dates
Impacts
Projected Lost Room Nights
Perfect Game 14U Florida Showcase
Baseball
April 18-19
Canceled
140
Super Chevy Show
Motorsports
April 18-19
Canceled
250
Palm Beaches Spartan Weekend
Endurance
April 25-26
Postponed to October 17-18, 2020
3,816
Hurricane Junior Golf Tour PGA National Junior Open
Golf
April 25-26
Postponded to June 23-24
220
Delray Beach International Tennis Federation (ITF) Championships
Tennis
April 25-May 2
Canceled
800
International Tennis Federation (ITF) Seniors World Championship
Tennis
April 26-May 10
Postponed to Spring 2021
3,120
The Sun Conference Baseball Championship
Baseball
April 29 - May 4
Canceled
400
Palm Beach Soccer League Palm Beach Classic
Soccer
May 1-3
Canceled
50
USSSA Wellington Walk on the Wild Side
Softball
May 2-3
Canceled
75
USAB Jupiter Jam
Baseball
May 2-3
Canceled
200
USTA PIM Open
Tennis
May 3-5
Canceled
250
Perfect Game Florida Elite Championship
Baseball
May 8-10
Canceled
200
FYSA Palm Beach Cup
Soccer
May 8-10
Postponed to July 31-August 2, 2020
600
USTA Girls 12's & 14's Florida Clay Court Championships
Tennis
May 9-12
Postponed to Fall 2020
200
Event Name
Sport
Event Dates
Impacts
Projected Lost Room Nights
NCAA Division III Men's & Women's Golf National Championship
Golf
May 10-15
Canceled
5,064
Academy World Series/Junior Future Series Summer Kickoff
Baseball
May 14-17
Canceled
350
SACSN Torre Invitational
Baseball
May 15-17
Canceled
150
Briana Marie Cox Memorial NIT
Softball
May 16-17
Canceled
600
2020 State Criterium Championships & Tour Palm Beach
Cycling
May 17-18
Canceled
800
YellowTennisBall.com Jr. Championships
Tennis
May 17-20
Canceled
136
International Water Ski & Wake Board Pan American Championships
Wakeboarding
May 21-26
Canceled
400
African American Golfers Hall of Fame
Golf
May 22-25
Postponed to August 13-16, 2020
125
AJGA Junior at Osprey Point
Golf
May 22-25
Postponted to October 23-25, 2020
140
Perfect Game 15U-17U Florida Elite Championship
Baseball
June 1 - 3
Canceled
700
United States Golf Association (USGA) US Open Sectional
Golf
June 8, 2020
Canceled
120
Extended MLB Spring Training Season
Baseball
June 15 - July 3, 2020
Canceled
2,200
Perfect Game Florida World Series
Baseball
June 11-14
Relocated to Panama City
315
Sunshine State Games Judo Championships
Judo
June 13, 2020
Canceled, might be relocated to another Florida destination
152
Event Name
Sport
Event Dates
Impacts
Projected Lost Room Nights
AVP American East Coast Championships
Beach Volleyball
June 13-14
Relocated
500
Florida Half Century Summer Softball Classic
Softball
June 13-14
Canceled
560
Swamp Classic (USSSA Fast Pitch Softball)
Softball
June 13-14
Canceled
635
USA Baseball National Team Championships
Baseball
June 15-27
Canceled
5,600
Cal Ripken Baseball Rookie State Championship
Baseball
June 25-29
Canceled
1,845
American Legion Bob Borovy Memorial Invitational
Baseball
June 26-29
Reduced to two (2) local teams only
109
World's Perfect Athlete
Fitness
June 26-29
Canceled
400
NPC Florida Grand Prix
Fitness
June 27-28
Initially Postponed from May; Now Canceled
500
USA BMX Regional Gold Cup Qualifier
BMX
June 28, 2020
Canceled
620
Cal Ripken Baseball 9U-12U State Championship
Baseball
July 1-5
Canceled
1,200
Under Armour Firecracker Classic
Baseball
July 6-10
Moved to Bradenton, FL
525
Perfect Game Florida Endless Summer Classic
Baseball
July 9-13
Relocated to Clearwater
864
Sunshine State Games Lacrosse Champonships
Lacrosse
July 10-12
Moved to Vero Beach, FL
645
Delray Beach Riptide - Bash at the Beach
Lacrosse
July 10-11
May push into August
700
Event Name
Sport
Event Dates
Impacts
Projected Lost Room Nights
USTA Girls 12's Clay Court National Championships
Tennis
July 11-18
Canceled
630
USTA Boys 18's & 16's Clay Court National Championships
Tennis
July 12-19
Canceled
2,970
Kids Fitness Festival of the Palm Beaches
Multi-sport
July 15, 2020
Canceled
N/A
The Wave Invitational
Baseball
July 17-21
Relocating to another Florida destination
840
Cal Ripken Baseball 12U Southeast Regional Championship
Baseball
July 21-26
Canceled
750
"Little Mo" East Regionals
Tennis
July 25-27
Canceled
150
Summer Exposure Lacrosse Tournament
Lacrosse
August 1-2
Relocated to Maryland
1,400
Nap Town Lacrosse
Lacrosse
August 3-5
Relocated to Maryland
1,390
78th GOODE Waterski National Championships
Waterski
August 4-8
Canceled
1,650
Cal Ripken Baseball 10U World Series
Baseball
August 6-14
Canceled
2,800
Labor Day Slam Lacrosse
Lacrosse
September 5-7
Canceled
1,100
Total Projected Room Nights
75,381
Events & Operations Event Support Professional Bowlers Association (PBA) Assist in creating made-for-TV events in Bowlero Jupiter Discuss partnership opportunities for four events to be held between June and July Discuss safety protocols for safe operation of event Gainbridge LPGA Work with Octagon to develop new host course for 2021 Assist in securing community/municipal support based on final location of event Discuss funding/support for 2021 event Spartan Race/Dekafit Discuss plans for Kids North American Championship to be held in conjunction with Palm Beaches Spartan Weekend Work with Palm Beach County Convention Center to host Dekafit, a Spartan style decathlon fitness event
Grants 1. 2. 3.
First Responder Games (September 9-20) – More than 15 Venues in Palm Beach County - $15,000 NEW Perfect Game WWBA World Championship Weekend (October 8-12, 2020) – Roger Dean Chevrolet Stadium, FITTEAM Ballpark of the Palm Beaches, Santaluces Athletic Complex - $50,000 Perfect Game 14U World Championship (October 16-19, 2020) – FITTEAM Ballpark of the Palm Beaches - $10,000
4C
Sports-Development Sports Development Executive Summary In FY 20, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to grow the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during the month of June in FY 20.
Event Bids & Development A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 20, and below is a breakdown of the development efforts over the past month:
Bluestar Basketball Summer Classic o August 21-23, 2020 or September 4-6, 2020 o 1,280 projected participants o 1,152 projected room nights PrimeTime Events College ID Showcase o August 1-2, 2020 o 150 projected participants o 75 projected room nights DEKAFIT Presented by Spartan Race o September 25-27, 2020 or October 2-4, 2020 o 2,000 projected participants o 625 projected room nights International Tennis Federation (ITF) Super Senior World Championships o May 23-June 6, 2021 or May 22-June 5, 2022 o 950 projected participants o 3,562 projected room nights Citrus Summer Faceoff (Lacrosse) o June 19-20, 2021 o 1,400 projected participants o 1,050 projected room nights
Florida Coast Cup (Soccer) o February 13-15, 2021 o 1,200 projected participants o 850 projected room nights Soccer Skill Unlimited Memorial Day Classic o May 29-31, 2021 o 3,600 projected participants o 750 projected room nights
Event Site Visits When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 20, and below is a breakdown of site visits conducted over the past month:
Bluestar Media – Bluestar Basketball Summer Classic – Palm Beach County Convention Center Jamaica Classic – NCAA Division I Men’s Basketball Holiday Tournament – Palm Beach Atlantic University’s Greene Complex
Esports Coming to palm beach county Misfits Gaming Group, one of the world’s leading esports companies, will consolidate its North American presence to a new, $1.3M headquarters in Boca Raton, FL. South Florida is an emerging market for the thriving esports industry, and gaming became one of the few growth opportunities during the pandemic. Each esports game has its own professional league run similarly to a traditional sports league like the NFL. Misfits and other gaming groups buy regional franchises and assemble teams of professionals who make salaries of six figures or more to compete in regional and global playoffs. There are team trades, and there are even play-by-play personalities. As for the Misfits, its two Florida based teams are in the Call of Duty League, the Florida Mutineers, and the Overwatch League, the Florida Mayhem. The Florida Mutineers have currently won back to back Call of Duty championships, so they are considered one of the best Call of Duty teams in the world. The Palm Beach County Sports Commission is working with Misfits Gaming Group to help promote esports not only nationally but in Palm Beach County. They are already working with FAU and Keiser University, which have esports programs in the universities, as well as looking to build grassroots initiatives with our local youth. Also, the Misfits will be a tremendous resource to host events in Palm Beach County, not only at their new facility, but at major venues like the Palm Beach County Convention Center and Kravis Center.
COVID-19 The Covid-19 outbreak has greatly impacted the sports/entertainment and tourism industry, as well as all business sectors. Nearly 30 sports events that were projected to generate over 40,000 room nights have been postponed for March through June. Starting a few weeks ago, the Palm Beach County Sports Commission has assisted the Tourist Development Council and Discover the Palm Beaches with understanding the full extent of the impact/closure on our local tourism partners including our hotels and sports venues. The information received of the impact of this outbreak on our community in a very short time frame was very shocking. Over the past couple weeks, we have been in constant communication with our event partners with events coming up July through December to check-in and see how they are doing through all of this, as well as provide local information as they are looking to make decisions on possible postponement, etc. Lastly, the Sports Development department has been full steam ahead as it looks to garner and generate new event opportunities for 2021 and beyond. For our 2020 events, much of the work of winning that business was completed 2 to 4 years ago, so it is imperative we continue to be aggressive on the new event front to help Palm Beach County recover from this epidemic.
Palm Beach County Sports Commission Bid Calendar - FY20 Event Name
Event Date
Participants
Spectators
Total Visitors
Total Room Nights
Projected Facility
Result
Bluestar Basketball Summer Classic
August 21-23, 2020 or September 4-6, 2020
1280
1280
2560
1152
Palm Beach County Convention Center
Working on Venue Availability
PrimeTime Events College ID Showcase
August 1-2, 2020
150
225
375
75
FITTEAM Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium
Working on Venue Availability
DEKAFIT Presented by Spartan Race
September 25-27, 2020 or October 2-4, 2020
2,000
3,000
5,000
625
Palm Beach County Convention Center
Working on Proposal
International Tennis Federation (ITF) Super Senior World May 23-June 6, 2021 or May 22-June 5, Championships 2022
950
1425
2375
3,562
Delray Beach Tennis Center, Delray Beach Swim & Tennis Club & Boynton Beach Tennis Center
Awarded the Event
Citrus Summer Faceoff (Lacrosse)
June 19-20, 2021
1400
2100
3500
1050
The Gardens North County District Park
Working on Proposal
Florida Coast Cup (Soccer)
February 13-15, 2021
1,200
1800
3,000
850
The Gardens North County District Park
Finalizing Event Details
Soccer Skills Unlimited Memorial Day Classic
May 29-31, 2021
3600
5400
9000
750
International Polo Club
Working on Proposal
NCAA Division I Men's College Basketball Holiday Tournament (formerly the Cancun Challenge)
November 23-28, 2020
400
2500
2900
1400
Palm Beach Atlantic University
Working on Venue Availability
NCAA Division II Men's Golf Championship Fall Preview
October 5-6, 2020
210
315
525
200
PGA National Resort & Spa
Awarded the Event
College Properties Group Lacrosse Camp
December 2020/January 2021
200
350
550
400
The Gardens North County District Park
Working on Venue Availability
American Junior Golf Association (AJGA) Fall Series
November 26-28, 2020
350
525
875
700
PGA National Resort & Spa
Working on Venue Availability
Labor Day Slam Lacrosse Tournament
September 5-7, 2020
1080
1620
2700
1100
Various Facilities Throughout Palm Beach County
Working on Venue Availability
Ballroom Dancesport Competition
August 20-22, 2020
400
600
1000
365
PGA National Resort & Spa
Awarded the Event
Nap Town Lacrosse
August 3-5, 2020
1404
2100
3504
1390
Various Facilities Throughout Palm Beach County
Working on Venue Availability
Summer Exposure Lacrosse Tournament
August 1-2, 2020
1440
2160
3600
1400
Various Facilities Throughout Palm Beach County
Working on Venue Availability
Sunshine State Games Lacrosse State Championships
July 10-11, 2020
1080
1620
2700
700
Various Facilities Throughout Palm Beach County
Working on Venue Availability
The MIC Tournament
October 9-11, 2020
2000
3000
5000
2100
The Gardens North County District Park
Event Postponed due to COVID-19
NCAA Division I Men's College Basketball Holiday Tournament (formerly the Jamaica Classic)
November 20-22, 2020
200
2,500
2700
700
Palm Beach Atlantic University
Working on Venue Availability
Florida Sports Foundation Summit
September 6-8, 2021
80
80
160
240
Marriott Singer Island, Hilton West Palm Beach, PGA National Resort & Spa, Boca Resort
Working on Proposal
IWLCA President's Cup & Annual Convention
November 15-20, 2022 & November 1419, 2023
9,000
12,000
21000
15,000
International Polo Club, The Gardens North County District Park & Palm Beach County Convention Center
Working on Proposal
Tim Rand Invitational
March 4-7, 2021
1,500
2,250
3750
1,500
Palm Beach County Convention Center
Working on Proposal
Palm Beach County Sports Commission Bid Calendar - FY20 Event Name
Event Date
Participants
Spectators
Total Visitors
Total Room Nights
Projected Facility
Result
NCAA Division III Men's Golf Championship
May 16-19, 2023
310
930
1240
2,500
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division III Women's Golf Championship
May 9-12, 2023
194
580
774
1,500
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division III Men's Golf Championship
May 14-17, 2024
310
930
1240
2,500
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division III Women's Golf Championship
May 21-24, 2024
194
580
774
1,500
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division III Men's Golf Championship
May 20-23, 2025
310
930
1240
2,500
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division III Women's Golf Championship
May 13-16, 2025
194
580
774
1,500
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division III Men's Golf Championship
May 12-15, 2026
310
930
1240
2,500
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division III Women's Golf Championship
May 19-22, 2026
194
580
774
1,500
PGA National Resort & Spa
Submitted Bid Proposal
Inaugural Perfect Game Baseball & Softball Professional Development Convention
October 5-8, 2020
1,500
1,500
3000
3,000
PGA National Resort & Spa, Palm Beach County Convention Center, Hilton West Palm Beach, Boca Resort
Working on Proposal
Perfect Game WWBA Underclass World Championships
October 1-5, 2020
4500
6750
11250
8,000
FITTEAM Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex
Working on Venue Availability
Perfect Game WWBA Sophmore World Championships
September 24-28, 2020
1440
2160
3600
2,800
FITTEAM Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex
Working on Venue Availability
Perfect Game WWBA Florida Qualifier
September 18-21, 2020
720
1080
1800
1,000
FITTEAM Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex
Working on Venue Availability
USA Weightlifting American Open Series 2 & Youth National Championship
June 15-20, 2021
1600
2400
4000
1,600
Palm Beach County Convention Center, South Florida Fairgrounds, PGA National, Hilton West Palm Beach
Working on Bid
USA Weightlifting American Open Series 3
September 9-12, 2021
1600
2400
4000
1,600
Palm Beach County Convention Center, South Florida Fairgrounds, PGA National, Hilton West Palm Beach
Working on Bid
Professional Disc Golf Association National Tour Event
June 10-13, 2021
144
1000
500
450
Okeeheelee Park/ Commons Park RPB
Working on Event Details
United States Disabled Open Golf Championship
May 2021, May 2022
80
500
1000
400
PGA National Resort & Spa
Working on Event Details
US Youth Soccer Association President's Cup
July 13-17, 2022
860
1,290
2150
2,150
The Gardens North County District Park
Finalizing Proposal
US Youth Soccer Association National Championships
July 25-31 2022
1,800
2,700
4500
6,000
International Polo Club
Finalizing Proposal
Perfect Game Softball
November 13-15, 2020
430
645
1075
450
Seminole Palms Park, Okeeheelee Park, John Prince Park
Working on Venue Availability
International Wake & Waterski Federation (IWWF) Super July 22-31, 2021 or November 4-13, 2021 World Championships
1,000
3,000
4000
3,500
Okeeheelee Water Ski
Working on Event Details
January 15-17, 2021 / April 23-25, 2021 or October 22-24, 2021
600
1,800
2,400
1920
Okeeheelee BMX
Submitted Bid Proposal
USA BMX National Event
Palm Beach County Sports Commission Bid Calendar - FY20 Event Name
Event Date
Participants
Spectators
Total Visitors
Total Room Nights
Projected Facility
Result
Legendary Sports Group Eye of the Hurricane
January 16-18, 2021
1,400
2,100
3,500
2,160
The Gardens North County District Park
Finalizing Proposal
International Wake & Waterski Federation (IWWF) Pan American Wakeboard Championships
May 27-21, 2020
160
800
960
450
Okeeheelee Water Ski
Event Postponed
First Responder Games
September 9-20, 2020
2000
1000
3000
1050
Various Facilities Throughout Palm Beach County
Finalizing Alternate Dates
South Florida Thunder Football
March 21, April 4, & June 6, 2020
80
500
580
50
Jupiter Community High School
Event Postponed
NCAA Division I Men's & Women's Golf National Championships
May 17-31, 2023
414
1,160
1,574
6,000
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division I Men's & Women's Golf National Championships
May 15-29, 2024
414
1,160
1,574
6,000
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division I Men's Golf Regional Championship
May 14-17, 2023
111
350
461
800
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division I Men's Golf Regional Championship
May 12-15, 2024
111
350
461
800
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division I Men's Golf Regional Championship
May 11-14, 2025
111
350
461
800
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division I Women's Golf Regional Championship
May 6-10, 2023
138
414
552
700
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division I Women's Golf Regional Championship
May 4-8, 2024
138
414
552
700
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division I Women's Golf Regional Championship
May 3-7, 2025
138
414
552
700
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division II Men's Golf Championship
May 22-26, 2023
156
390
546
1,500
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division II Men's Golf Championship
May 19-23, 2025
156
390
546
1,500
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division II Men's Golf Championship
May 18-22, 2026
156
390
546
1,500
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division II Women's Golf Championship
May 16-20, 2023
144
360
504
1,100
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division II Women's Golf Championship
May 13-17, 2025
144
360
504
1,100
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division II Women's Golf Championship
May 12-16, 2026
144
360
504
1,100
PGA National Resort & Spa
Submitted Bid Proposal
NCAA Division II Volleyball Championship
December 7-9, 2023
176
600
776
800
Rubin Arena at Palm Beach Atlantic University
Submitted Bid Proposal
NCAA Division II Volleyball Championship
December 12-14, 2024
176
600
776
800
Rubin Arena at Palm Beach Atlantic University
Submitted Bid Proposal
NCAA Division II Volleyball Championship
December 11-13, 2025
176
600
776
800
Rubin Arena at Palm Beach Atlantic University
Submitted Bid Proposal
Palm Beach County Sports Commission Bid Calendar - FY20 Event Name
Event Date
Participants
Spectators
Total Visitors
Total Room Nights
Projected Facility
Result
NCAA Division II Baseball Championships
June 3-10, 2023
272
3,500
3,772
2,000
FITTEAM Ballpark of the Palm Beaches
Submitted Bid Proposal
NCAA Division II Baseball Championships
June 1-8, 2024
272
3,500
3,772
2,000
FITTEAM Ballpark of the Palm Beaches
Submitted Bid Proposal
NCAA Division II Baseball Championships
May 31-June 7, 2025
272
3,500
3,772
2,000
FITTEAM Ballpark of the Palm Beaches
Submitted Bid Proposal
NCAA Division II Baseball Championships
May 30-June 6, 2026
272
3,500
3,772
2,000
FITTEAM Ballpark of the Palm Beaches
Submitted Bid Proposal
AVP America Junior East Coast Championships
June 13-14, 2020
400
600
1000
450
Riviera Beach
Awarded the Event
Conference USA Baseball Championships
May 25-30, 2021 / May 24-29, 2022 / May 23-28, 2023
272
4,000
4,272
1,000
FITTEAM Ballpark of the Palm Beaches
Submitted Bid Proposal
AAU Gymnastics National Championships
June 16-19, 2022
1,500
3,000
4,500
2,700
Palm Beach County Convention Center or South Florida Fairgrounds
Submitted Bid Proposal
Wilson Premier Classic
September 11-14, 2020
900
1,350
2,250
1,350
FITTEAM Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium
Finalizing Proposal
AAU Karate National Championships
June 23-27, 2021 or June 30-July 4, 2021
1500
3000
4500
3,600
Palm Beach County Convention Center or South Florida Fairgrounds
Working on Bid
AAU Taekwondo National Championships
June 23-27, 2021 or June 30-July 4, 2021
1,500
3,000
4,500
3,600
Palm Beach County Convention Center or South Florida Fairgrounds
Working on Bid
U90C Management Group Premier SuperCopa
June 17-20, 2021 / June 16-19, 2022 / June 15-18, 2023
3,000
4,500
7,500
4,500
The International Polo Club, The Gardens North County District Park, Village Park
Working on Bid
Prep Baseball Report Florida Summer Championships
July 23-26, 2020
600
900
1500
750
FITTEAM Ballpark of the Palm Beaches
Working on Proposal
AAU National Convention
October of 2022
500
500
1000
2,000
Palm Beach County Convention Center
Working on Proposal
TEAMS Conference & Expo
October 2-6, 2023
1,000
1,000
2,000
3,000
Palm Beach County Convention Center
Awarded the Event
CONCACAF U15 Championships
August of 2020
800
1,200
2,000
2,500
The Gardens North County District Park, International Polo Club, Village Park
Working on Proposal
Pro Footvolley Tour
April of 2020
Researching
Researching
Researching
Researching
Riviera Beach, Delray Beach
Fact Finding
Mid-American (MAC) Conference Men's Golf Championship
April 22-25, 2021 / April 21-24, 2022 / April 20-23, 2023
75
300
375
375
PGA National Resort & Spa, The Club at Ibis, Banyan Cay, The Seagate
Finalist
Mid-American (MAC) Conference Women's Golf Championship
April 22-25, 2021 / April 21-24, 2022 / April 20-23, 2023
90
360
450
450
PGA National Resort & Spa, The Club at Ibis, Banyan Cay, The Seagate
Finalist
Florida Coast Cup
February 15-17, 2020
1,500
2,250
3,750
1,125
North County District Park
Awarded the Event
19,808
50,122
69,930
63,200
TOTAL Projections
Palm Beach County Sports Commission Site Visits - FY18 Organization
Event
Location
Site Visit Date
Bluestar Media
Bluestar Basketball Summer Classic
Palm Beach County Convention Center
6/15/2020
Jamaica Classic
NCAA Division I Men's College Basketball Holiday Tournament (Formerly the Jamaica Classic)
Palm Beach Atlantic University Greene Complex
6/2/2020
MIC Football USA
MIC Football USA
International Polo Club / Village Park & The Gardens North County District Park
3/12/2020
International Waterski & Wakeboard Federation
IWWF Super World Championships
Okeeheelee Water Ski
2/29/2020
Trip Sports
Cruzan Classic - College Basketball Tournament
Palm Beach County Convention Center
2/26/2020
Spartan Race
DEKAFIT Presented by Spartan Race
Palm Beach County Convention Center
2/25/2020
Legendary Sports Group
LSG MLK Lacrosse Tournament
The Gardens North County District Park, Lake Lytal Park, Village Park, International Polo Club
2/24/2020
First Responder Games
First Responder Games
The Gardens North County District Park, Lake Catherine Park, Burns Road Community Center, DoubleTree PBG, Bowlero - Jupiter Lanes
2/21/2020
US Rowing
US Rowing & Coastal Rowing North America Events
Carlin Park, Jupiter Inlet, Ocean Cay, North Palm Beach Rowing
2/12/2020
NCAA
NCAA DIII Men & Women Golf Championships
PGA National Resort & Spa
2/11/2020
International Waterski & Wakeboard Federation
IWWF Pan American Wakeboard Championships
Skark Wake Park
2/5/2020
Blue Star Media
Blue Star Media Lacrosse Series
The Gardens North County District Park
1/31/2020
U90C Sports
Premier Super Copa
The Gardens North County District Park, International Polo Club, Village Park
1/27/2020 - 1/28/2020
United States Equestrian Federation
Various Event Opportunities
Palm Beach International Equestrian Center & Jim Brandon Equestrian Center
1/8/2020 - 1/11/2020
Palm Beach County Sports Commission Site Visits - FY18 Organization
Event
Location
Site Visit Date
Mid-American Athletic (MAC) Conference
MAC Men's & Women's Golf Championships
PGA National Resort & Spa
12/17/2019
Octagon
Gainbridge LPGA at Boca Rio - STEM Program Event
South Florida Science Center
12/2/2019
US Youth Soccer
US Youth Soccer Olympic Development Program & National League Fall Championships
International Polo Club
11/23/2019
Corrigan Sports
IWLCA President's Cup
The International Polo Club, Village Park
11/4/2019
Pylon 7v7
Pylon 7v7 State Championships
The Gardens North County District Park, International Polo Club, Village Park
10/30/2019
Conference USA
Conference USA Baseball Championships
FITTEAM Ballpark of the Palm Beaches
10/11/2019
3v3 Live
3v3 Live National Championships
The Gardens North County District Park
10/5/2019 - 10/7/2019
Communications-Digital Marketing Marketing & Promotions •
Designed and/or distributed E-Blasts o
o
June eNews Newsletter roundup •
In a change from the past method of newsletter distribution, the new website has enabled us to compile and link to individual stories, which will create more engagement, shareability and website traffic.
•
The stories in this newsletter included: •
Palm Beach County Awarded Elite Lacrosse Tournament
•
Over 700 Meals Will Be Provided to Belle Glade Families in Need
•
Tennis Returned to The Palm Beaches with Televised Pro Showcase
• • Featured email blast •
Take a Virtual Tour of the Delray Beach Tennis Center Boca Raton Championship Field Expanded in 2020
The Three Must-See Baseball Facilities in The Palm Beaches garnered significant traction for the Sports Commission. The email received an aboveaverage open rate of 24 percent. The email is centered around this story: https://www.palmbeachsports.com/three-must-see-baseball-facilities-in-thepalm-beaches/
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o
Press releases and email blasts •
More Than 700 Meals Will Be Provided to Belle Glade Families in Need
•
Don't Miss the Perfect Week of Sports TV Premiere!
•
Virtual Tour emails and social media push •
As a continuation of the PBCSC’s efforts to stay top-of-mind among event partners, virtual tour content for email blast and social media continue to be developed.
Accompanying social media post to support virtual tour content:
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Advertising
The Palm Beach County Sport Commission and the Holiday Basketball Classic partnered with Lytal Reiter and Palm Beach County Parks and Recreation to bring a series of free local youth basketball clinics to Palm Beach County.
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Website
The Palm Beach County Sport Commission created a series of sport-specific web pages focused on sports that lend themselves to social distancing. The above Tennis page example focused on the places that make tennis in Palm Beach County so special.
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Social Media & Digital Advertising Social Media Internally managing the PBCSC social media engagement Developed monthly calendar of social media posts across multiple platforms – Month of May Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more Designed Social media graphics to in partnership with the Film & Television Commission promoting the airing of the Perfect Week of Sports premiere on ThePalmBeaches.TV Highlighted Social Media Posts
County wins elite lacrosse tournament bid
Video throwback to Florida State League All-Star Game
TBT to NAIA Championships at PGA National
FITTEAM Ballpark Virtual Tour
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PGA TOUR Champions Event the Boca Raton Championship Sees Expanded Field, Combined Schedule
JUNE 2020
Game On!
PGA TOUR Champions have announced that the 2020 Boca Raton Championship will feature an expanded field of 81 players returning to The Old Course at Broken Sound the week of October 26 – November 1. The Boca Raton Championship has been a staple of the South Florida golf scene since its inception in 2007. The 81-player field marks an increase from the tournament’s typical 78-player field. Due to the circumstances related to the COVID-19 pandemic, eight PGA TOUR Champions tournaments have been canceled from the original 27-tournament schedule. Several other events have been rescheduled to later in the calendar year. The PGA TOUR Champions will combine the 2020 and 2021 seasons and form a singular 2020-21 season. The Boca Raton Championship will proceed as planned with spectators onsite; however, the tournament team will work closely with the PGA TOUR to monitor the COVID-19 situation and follow the recommendations of local and state authorities in order to determine the most appropriate on-site access. Further updates on fan attendance will be dependent on available protocols that could be implemented to ensure the health and well-being for all involved. PGA TOUR Champions will continue to monitor the COVID-19 situation and follow the recommendations of local and state authorities in order to determine the most appropriate on-site access in each market. Decisions on fan attendance at all events will be dependent on available protocols that could be implemented to ensure the health and well-being for all involved.
In this Issue
• • • •
Palm Beach County Sports Commission Awarded Elite Lacrosse Tournament in 2021 More Than 700 Meals Will Be Provided to Belle Glade Families in Need Tennis Returned to The Palm Beaches with Televised Pro Showcase PGA TOUR Champions Event the Boca Raton Championship Sees Expanded Field, Combined Schedule
Palm Beach County Sports Commission Awarded Elite Lacrosse Tournament in 2021 courts for tennis and 12 pickleball courts. The park is also home to three concession stands, one meeting room, a splash pad, a playground, a ninja fitness course and a fitness trail.
Board of Directors
John Smith – President Tony Lofaso – Vice President Doug Mosley – Treasurer/Sec
Partners
Sarah Biernbaum Eric Call William Davis John DeMott Bishop W. Oshea Granger Susan Guinan Thomas Johnson Malachi Knowles Jeremy Marks - Peltz Guy Quattlebaum Steve Rockoff Dr. Gary Vonk Margie Walden Jeff Zipper Joe Ceravolo - Emeritus Jim Watt - Emeritus
Ex-Officio Directors
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 Tel: (561) 233-3180 Fax: (561) 233-3125
w w w. Pa l m B e a c h S p o rt s . c o m
Mike Bauer Richard Blankenship Martha Clark Devin Crosby Ken Kennerly Michelle McGann Steve Politziner Howard Schnellenberger Matt Slatus Brian White
The Palm Beach County Sports Commission (PBCSC) has won the bid to host the inaugural Eye of the Hurricane, which is a national lacrosse tournament produced by Legendary Sports Group (LSG). The event will take place January 16-17 at Gardens North County District Park in Palm Beach Gardens. The tournament will feature elite lacrosse clubs from across the country with over 80 teams expected to participate. The event is open to boys’ and girls’ lacrosse teams, from fifth grade through high school, with more than 1,400 players and coaches and 3,800 spectators projected to attend. Over the two-day event, a coaches’ clinic will be held for local youth and high school lacrosse coaches. The state-of-the-art Gardens North County District Park opened in summer 2019 on 82 acres of land in the immaculate and inviting city of Palm Beach Gardens. The site features 10 lighted Bermuda grass multipurpose fields and the award-winning Palm Beach Gardens Tennis & Pickleball Center, which contains 18 Har-Tru
“Some of the best tournaments in the country are hosted at destinations. The Palm Beaches in January couldn’t be a better location for this event,” said Dave Cottle, LSG’s Senior Lacrosse Advisor. “Great fields, great weather, easy to get to – having the top teams in each age bracket coming together is going to make Eye of the Hurricane a top-notch tournament for years to come.” LSG produces several prominent events each year and services clients nationally. LSG’s profile includes the Naptown Lacrosse Challenge and the Maryland Interscholastic Athletic Association Lacrosse Championships. LSG also owns the Naptown Half Marathon & 10K/5K and the Alumni Challenge 5K. “Teaming up with Legendary Sports Group to add another premium lacrosse event to Palm Beach County’s resume could not be more exciting,” said George Linley, PBCSC Executive Director. “Eye of the Hurricane will bring lacrosse players and families to Palm Beach Gardens for an unforgettable weekend of lacrosse.” To take a virtual tour of Gardens North County District Park or for information on bringing an event to Palm Beach County, please visit PalmBeachSports.com.
More Than 700 Meals Will Be Provided to Belle Glade Families in Need
Four South Florida organizations are partnering to provide much needed relief to a Palm Beach community hit hard by the Covid-19 pandemic. From 9 a.m. to 11 a.m. on Saturday, June 6, 2020, The Orange Bowl Committee, 2021 CFPNCG Host Committee, McCraney Property Company, and Feeding South Florida, will come together to provide more than 700 meals to residents of the Belle Glade area. “The Orange Bowl has always been responsive to the community’s needs, whether it be hurricane relief, park renovations or back to school supplies,” said Jeff E. Rubin, President and Chair of the Orange Bowl Committee, formed in 1935. “Charitable giving and community outreach, along with economic development are central to our mission. We are pleased to play a small part in helping those in need throughout South Florida and are extremely grateful to Orange Bowl Committee Member Stephen McCraney, and McCraney Property Company for their generous support of this endeavor.” Two of the four pillars of Orange Bowl Community Outreach– fundraising events and community programs, as well as Legacy gifts – continue today to leave a lasting imprint on South Florida. The fourth of five meal giveaways to take place at the five Orange Bowl Legacy Parks, and the only in West Palm Beach, will take place from 9 a.m. to 11 a.m. at Orange Bowl Field at Glades Pioneer Park. Residents in need are encouraged to
Tennis Returned to The Palm Beaches with Televised Pro Showcase
arrive early in their vehicles at 866 S.R. 715, Belle Glade, Fla. 33430. “As a member of the Orange Bowl Committee, there is so much more to the organization than our annual football. The Orange Bowl Committee provides a ‘glimmer of light’ to our youth, academics, and the community,” said Steven McCraney, President and CEO of McCraney Property Company, the sponsor of the Belle Glade event. “In the spirit of my personal and professional commitment to bettering communities, we are proud to be a partner with the Orange Bowl Committee to provide much needed meals to families who have suffered as a result of the pandemic.” Over the last 10 years the Orange Bowl and its partners have invested more than $16.2 million in improvements toward the beautification of the South Florida community at the five parks, as well as recreational activities for residents and their families. Glades Pioneer Park is the most recent of those parks to have been renovated, with its ribboncutting having taken place last December.
The Palm Beach County Sports Commission is partnering with Universal Tennis Rating and the Tennis Channel to host a three-day woman’s tennis event in West Palm Beach, Fla., May 22-24. Three top-10 Americans will compete, as Tennis Channel’s 2020 (Re)Open Tour returns live tennis to fans around the world. The star-studded tennis event follows TaylorMade Driving Relief, a charity golf event on Sunday, May 17 at Juno Beach’s Seminole Golf Club, as the second made-for-television sports program to take place in Palm Beach County in the last week. The competition will follow enhanced safety precautions, with screening, cleaning and social distancing for everyone involved. The games are being held at a private court without spectators or public access, and contain only singles matches. Players will provide their own drinks and towels, and each will be given their own set of marked balls for use during the match. “Sports will always serve as a beacon of hope in trying times and this premier tennis showcase is a great beacon for sports in our community,” said George Linley, PBCSC Executive Director. “We are excited to welcome the world’s best tennis players to The Palm Beaches and are supporting their efforts to take the right steps to ensure a safe return to live sports.” Tennis Channel’s coverage begins with the first matches Friday, May 22, from 12 p.m.-3 p.m. ET, a schedule it follows throughout the weekend. The players are Americans Alison Riske (No. 4), Amanda Anisimova (No. 5) and Danielle Collins (No. 8), joined by Ajla Tomljanovic, Australia’s second-ranked women’s singles player). Unlike an exhibition, the four will play for prize money and for results that will be included in each’s Universal Tennis Rating (UTR), a system that provides real-time, head-to-head rating comparisons based on performance. Tennis Channel is simulcasting the women’s events live and on-demand in Germany, Austria and Switzerland via its just-launched Tennis Channel International streaming service.
More Than 700 Meals Will Be Provided to Belle Glade Families in Need
Four South Florida organizations are partnering to provide much needed relief to a Palm Beach community hit hard by the Covid-19 pandemic. From 9 a.m. to 11 a.m. on Saturday, June 6, 2020, The Orange Bowl Committee, 2021 CFPNCG Host Committee, McCraney Property Company, and Feeding South Florida, will come together to provide more than 700 meals to residents of the Belle Glade area. “The Orange Bowl has always been responsive to the community’s needs, whether it be hurricane relief, park renovations or back to school supplies,” said Jeff E. Rubin, President and Chair of the Orange Bowl Committee, formed in 1935. “Charitable giving and community outreach, along with economic development are central to our mission. We are pleased to play a small part in helping those in need throughout South Florida and are extremely grateful to Orange Bowl Committee Member Stephen McCraney, and McCraney Property Company for their generous support of this endeavor.” Two of the four pillars of Orange Bowl Community Outreach– fundraising events and community programs, as well as Legacy gifts – continue today to leave a lasting imprint on South Florida. The fourth of five meal giveaways to take place at the five Orange Bowl Legacy Parks, and the only in West Palm Beach, will take place from 9 a.m. to 11 a.m. at Orange Bowl Field at Glades Pioneer Park. Residents in need are encouraged to
Tennis Returned to The Palm Beaches with Televised Pro Showcase
arrive early in their vehicles at 866 S.R. 715, Belle Glade, Fla. 33430. “As a member of the Orange Bowl Committee, there is so much more to the organization than our annual football. The Orange Bowl Committee provides a ‘glimmer of light’ to our youth, academics, and the community,” said Steven McCraney, President and CEO of McCraney Property Company, the sponsor of the Belle Glade event. “In the spirit of my personal and professional commitment to bettering communities, we are proud to be a partner with the Orange Bowl Committee to provide much needed meals to families who have suffered as a result of the pandemic.” Over the last 10 years the Orange Bowl and its partners have invested more than $16.2 million in improvements toward the beautification of the South Florida community at the five parks, as well as recreational activities for residents and their families. Glades Pioneer Park is the most recent of those parks to have been renovated, with its ribboncutting having taken place last December.
The Palm Beach County Sports Commission is partnering with Universal Tennis Rating and the Tennis Channel to host a three-day woman’s tennis event in West Palm Beach, Fla., May 22-24. Three top-10 Americans will compete, as Tennis Channel’s 2020 (Re)Open Tour returns live tennis to fans around the world. The star-studded tennis event follows TaylorMade Driving Relief, a charity golf event on Sunday, May 17 at Juno Beach’s Seminole Golf Club, as the second made-for-television sports program to take place in Palm Beach County in the last week. The competition will follow enhanced safety precautions, with screening, cleaning and social distancing for everyone involved. The games are being held at a private court without spectators or public access, and contain only singles matches. Players will provide their own drinks and towels, and each will be given their own set of marked balls for use during the match. “Sports will always serve as a beacon of hope in trying times and this premier tennis showcase is a great beacon for sports in our community,” said George Linley, PBCSC Executive Director. “We are excited to welcome the world’s best tennis players to The Palm Beaches and are supporting their efforts to take the right steps to ensure a safe return to live sports.” Tennis Channel’s coverage begins with the first matches Friday, May 22, from 12 p.m.-3 p.m. ET, a schedule it follows throughout the weekend. The players are Americans Alison Riske (No. 4), Amanda Anisimova (No. 5) and Danielle Collins (No. 8), joined by Ajla Tomljanovic, Australia’s second-ranked women’s singles player). Unlike an exhibition, the four will play for prize money and for results that will be included in each’s Universal Tennis Rating (UTR), a system that provides real-time, head-to-head rating comparisons based on performance. Tennis Channel is simulcasting the women’s events live and on-demand in Germany, Austria and Switzerland via its just-launched Tennis Channel International streaming service.
PGA TOUR Champions Event the Boca Raton Championship Sees Expanded Field, Combined Schedule
JUNE 2020
Game On!
PGA TOUR Champions have announced that the 2020 Boca Raton Championship will feature an expanded field of 81 players returning to The Old Course at Broken Sound the week of October 26 – November 1. The Boca Raton Championship has been a staple of the South Florida golf scene since its inception in 2007. The 81-player field marks an increase from the tournament’s typical 78-player field. Due to the circumstances related to the COVID-19 pandemic, eight PGA TOUR Champions tournaments have been canceled from the original 27-tournament schedule. Several other events have been rescheduled to later in the calendar year. The PGA TOUR Champions will combine the 2020 and 2021 seasons and form a singular 2020-21 season. The Boca Raton Championship will proceed as planned with spectators onsite; however, the tournament team will work closely with the PGA TOUR to monitor the COVID-19 situation and follow the recommendations of local and state authorities in order to determine the most appropriate on-site access. Further updates on fan attendance will be dependent on available protocols that could be implemented to ensure the health and well-being for all involved. PGA TOUR Champions will continue to monitor the COVID-19 situation and follow the recommendations of local and state authorities in order to determine the most appropriate on-site access in each market. Decisions on fan attendance at all events will be dependent on available protocols that could be implemented to ensure the health and well-being for all involved.
In this Issue
• • • •
Palm Beach County Sports Commission Awarded Elite Lacrosse Tournament in 2021 More Than 700 Meals Will Be Provided to Belle Glade Families in Need Tennis Returned to The Palm Beaches with Televised Pro Showcase PGA TOUR Champions Event the Boca Raton Championship Sees Expanded Field, Combined Schedule
Palm Beach County Sports Commission Awarded Elite Lacrosse Tournament in 2021 courts for tennis and 12 pickleball courts. The park is also home to three concession stands, one meeting room, a splash pad, a playground, a ninja fitness course and a fitness trail.
Board of Directors
John Smith – President Tony Lofaso – Vice President Doug Mosley – Treasurer/Sec
Partners
Sarah Biernbaum Eric Call William Davis John DeMott Bishop W. Oshea Granger Susan Guinan Thomas Johnson Malachi Knowles Jeremy Marks - Peltz Guy Quattlebaum Steve Rockoff Dr. Gary Vonk Margie Walden Jeff Zipper Joe Ceravolo - Emeritus Jim Watt - Emeritus
Ex-Officio Directors
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 Tel: (561) 233-3180 Fax: (561) 233-3125
w w w. Pa l m B e a c h S p o rt s . c o m
Mike Bauer Richard Blankenship Martha Clark Devin Crosby Ken Kennerly Michelle McGann Steve Politziner Howard Schnellenberger Matt Slatus Brian White
The Palm Beach County Sports Commission (PBCSC) has won the bid to host the inaugural Eye of the Hurricane, which is a national lacrosse tournament produced by Legendary Sports Group (LSG). The event will take place January 16-17 at Gardens North County District Park in Palm Beach Gardens. The tournament will feature elite lacrosse clubs from across the country with over 80 teams expected to participate. The event is open to boys’ and girls’ lacrosse teams, from fifth grade through high school, with more than 1,400 players and coaches and 3,800 spectators projected to attend. Over the two-day event, a coaches’ clinic will be held for local youth and high school lacrosse coaches. The state-of-the-art Gardens North County District Park opened in summer 2019 on 82 acres of land in the immaculate and inviting city of Palm Beach Gardens. The site features 10 lighted Bermuda grass multipurpose fields and the award-winning Palm Beach Gardens Tennis & Pickleball Center, which contains 18 Har-Tru
“Some of the best tournaments in the country are hosted at destinations. The Palm Beaches in January couldn’t be a better location for this event,” said Dave Cottle, LSG’s Senior Lacrosse Advisor. “Great fields, great weather, easy to get to – having the top teams in each age bracket coming together is going to make Eye of the Hurricane a top-notch tournament for years to come.” LSG produces several prominent events each year and services clients nationally. LSG’s profile includes the Naptown Lacrosse Challenge and the Maryland Interscholastic Athletic Association Lacrosse Championships. LSG also owns the Naptown Half Marathon & 10K/5K and the Alumni Challenge 5K. “Teaming up with Legendary Sports Group to add another premium lacrosse event to Palm Beach County’s resume could not be more exciting,” said George Linley, PBCSC Executive Director. “Eye of the Hurricane will bring lacrosse players and families to Palm Beach Gardens for an unforgettable weekend of lacrosse.” To take a virtual tour of Gardens North County District Park or for information on bringing an event to Palm Beach County, please visit PalmBeachSports.com.
Perfect Week of Sports in The Palm Beaches
PERFECT WEEK OF SPORTS SCHEDULE OF EVENTS
PERFECT WEEK OF SPORTS DIGITAL MARKETING
Earned Media
Owned Media
Paid Media
• Media Kickoff Event
• Promotional Videos
• Social Media Influencers
• Television/Newspaper Coverage
• Promotional Collateral
• South Florida PBS Partnership
• Social Media
• Website Stories
• Social Media Paid Campaign
PERFECT WEEK OF SPORTS MEDIA KICKOFF EVENT PANEL
EARNED MEDIA COVERAGE PALM BEACH POST
EARNED MEDIA REPORT PERFECT WEEK KICKOFF EVENT
PERFECT WEEK OF SPORTS OWNED MEDIA COVERAGE Regular Social Media Posts Prior to and throughout the Perfect Week
PERFECT WEEK OF SPORTS OWNED MEDIA Website Stories
PERFECT WEEK OF SPORTS MARKETING COLLATERAL Visitor Center Rack Cards
Perfect Week Advertisement were included on the back of all Super Bowl Pocket Schedules distributed throughout the County
ON THE TOWN IN THE PALM BEACHES PBS AND THE PALM BEACHES TV
• Partnership between Palm Beach County Sports Commission and WFLX Fox 29 • South Florida Weekend Series • Coverage of all 6 Perfect Week events
• Digital Distribution
PERFECT WEEK OF SPORTS AGENCY COLLABORATION
•
On The Town in The Palm Beaches
Social Media Collaboration
•
South Florida PBS
Shared Social Media Content
•
Palm Beaches TV
•
Influencer Marketing Campaign
• •
PERFECT WEEK OF SPORTS PAID MEDIA MARKETING
• Two influencers (@Boywithnojob and @CameronFuller) were contracted by Discover • Following of over 2M followers • Delivered over 50 Instagram stories combined over the weekend • Impressions: 751,000 • Reach: 682,800 • Engagements: 11,700
ON THE TOWN IN THE PALM BEACHES PBS AND THE PALM BEACHES TV
• Partnership with, Palm Beach County Sports Commission, The Palm Beaches TV and South Florida PBS • Total Viewership Reach: 6 million households
ON THE TOWN IN THE PALM BEACHES EARNED MEDIA VALUE OF THE PERFECT WEEK
ROOM NIGHT REPORT THE PERFECT WEEK OF SPORTS IN THE PALM BEACHES
• Room Nights: 30,258
• Projected Economic Impact: $40,000,000
Thank You
Newsletter of the Palm Beach County Film and Television Commission | July 2020
IN THIS ISSUE 1
LMC IN THE SPOTLIGHT
2
PBTV WATCH PARTY
3
COCO ON ESPN
4
POLO IN PRINT
5
SPORTING ON THE TOWN
6
GOLF COURSES IN PBC
7
VIRTUAL SUMMER SERIES
LOGGERHEAD MARINELIFE CENTER DRAWS PRODUCTION Loggerhead Marinelife Center (LMC) in Juno Beach focuses on sea turtle research, rehabilitation, education and conservation and serves as one of PBC’s most well-known tourist attractions! Given its wide scope, it has drawn production crews from all corners of the world. Recent projects have been added to their impressive resume pertaining to television and documentary involvement.
Hatching (Credit: LMC)
2195 Southern Boulevard, Suite 520 West Palm Beach, FL 33406
pbfilm.com
Most recently, BBC Studios reached out to LMC to document the Center's nesting season activities during the two-month closure of South Florida's beaches. The project will examine how different species have been impacted during COVID-19 closures. “The documentary will highlight LMC's work to monitor and protect one of the most densely populated sea turtle nesting beaches in the world,” said Amanda Moore, LMC Senior Manager of Integrated Marketing & Partnerships.
Looking into the future, LMC is working with L.A. based filmmaker Marco Raggozino who was born and raised in West Palm Beach. After working in the film industry and focusing on fantasy films, including Marvel films, Marco wanted to give back to his hometown, and places like LMC where he visited as a child. This year, Marco and LMC are working together to produce a feature-length Facility Entrance (Credit: LMC) documentary that underscores LMC and ocean conservation. The film will be submitted to several film festivals during the 2021 film cycle, including the Cannes Film Festival. See more at marinelife.org.
JOIN THE WATCH PARTY WITH PBTV
ESPN FILMS SPECIAL IN DELRAY
The Palm Beaches TV continues to promote the area for tourism through a series of Facebook Watch Parties. Utilizing existing content from programming on The Palm Beaches TV along with guest appearances sharing relevant messaging, the set of mini-episodes features On the Town in The Palm Beaches, Drive The Palm Beaches, Women of Polo, Honda Classic All Access and more.
Delray Beach native Coco Gauff sat down with ESPN’s Chris Fowler for a one-hour special highlighting her explosive rise in the world of tennis. The interview was filmed at the Delray Beach Tennis Center Gauff at Wimbledon and is part of ESPN’s multi-platform initiative honoring women in sports. Gauff catapulted to tennis stardom last year after defeating five-time Wimbledon champion Venus Williams. The special, titled Coco Gauff: The Lines Are the Same, premiered June 22 on ESPN2. The one-hour feature was part of ESPN’s three-day programing celebrating 48-years since the passing of Title IX, a federal civil rights law that protects people from discrimination based on sex in educational programs. In total, the cable sports network owned by Disney aired more than 125 hours of female-focused programming across ESPN2, ESPNU, ACC Network, SEC Network and Longhorn Network. For more information, visit 4D bit.ly/315EXmJ.
Join as host Glenn Jergensen, Executive Director for the Palm Beach County Tourist Development Council, welcomes visitors back with open palms. Invite your friends and family to partake as each episode takes viewers on an experience to Re-Discover The Palm Beaches, The Perfect Place. Tune in every Tuesday at noon on the Film & Television Commission’s Facebook page to watch. For more info, visit facebook.com/FreePermits.
FOCUS ON FILM ENJOY THE SPORTING LIFE WITH OTT
POLO IN PRINT
Imagine enjoying a different sporting event every day for an entire week! Well, host Frank Licari does exactly that on this season four finale episode of On the Town in The Palm Beaches. From major league baseball spring training games, to an LPGA tournament and the beyond the ropes action at the Honda Classic; a major tennis exhibition; equestrian events, and a rollerblading team practice, Frank shows why it’s great to be a sports fan during a “perfect week of sports in The Palm Beaches.” Check out this funfilled episode of On the Town in The Palm Beaches which is produced in collaboration with South Florida PBS (WXEL and WPBT). To see this episode and others from the series on demand, visit ThePalmBeaches.TV online, via mobile app and on Roku. With Washington Nationals Mascot
Palm Beach County is home to U.S. Polo Assn., who have thoughtfully reopened their global headquarters in West Palm Beach and are starting to open their 1,200 stores worldwide. Recently, Coastal Lifestyle Magazine did a feature on the brand with a cover showcasing their fashion as well as an article highlighting the sport of polo and The Palm Beaches. The magazine covers trends of coastal living along Florida and the Gulf Coast. In addition, new content from U.S. Polo Assn. will soon be available on The Palm Beaches TV. The Polo Life Part 2 showcases the many ways people can enjoy the sport at The International Polo Club in Wellington. For more info, visit uspoloassnglobal.com. Coastal Lifestyle Cover
MUCK CITY MIDFORMS 4th and Forever: Muck City chronicles one of the greatest rivalries in all of football—the battle between neighboring Pahokee and Glades Central High Schools, as well as the tightly knit communities that surround them. Produced by Jupiter Entertainment, the eight-episode docuseries made its premiere in May on CuriosityStream to overwhelmingly positive reviews, with a 96% “thumbs up” rating on the platform. The popularity of the show has led to a series of spinoff mini-segments, nicknamed “midforms”, which will be 11-minute short docs covering the expanded communities and history of the area. From Henry Flagler to Marjorie Merriweather Post, the midforms will be released as recommended extended viewing for 4th and Forever fans in the coming year. See more at curiositystream.com/ series/430/4th-forever.
FF ELECTS 2020-2021 LEADERSHIP Film Florida, the state’s only trade association that represents all sectors of the film, TV, production and digital media/tech industry, held their Annual Meeting at the end of June including the election of the 2020-2021 Board of Directors virtually via Zoom. Gail Morgan, Film Commissioner for the Destin-Fort Walton Beach Film Commission, was named President, succeeding Bonnie King. "I look forward to working side by side with industry professionals as we seek opportunities to strengthen the film, television and digital media production industry. Our state faces unique challenges right now, and our industry can be an important piece in Florida's economic recovery," said Morgan. The Palm Beach County Film & Television Commission’s Director of Operations & Production Christy Andreoni was elected to continue as Chair of the Film Commission Council, a position she has served in for three years. PBC Film Commissioner Chuck Elderd and Deputy Film Commissioner Michelle Hillery serve as past Presidents. See more at filmflorida.org.
A NEW SERIES AND A RETURNING FAVORITE FOR PBTV
2
Calling all motor heads – a new series zips into The Palm Beaches TV lineup! Whether you prefer classic cars, race cars or just anything with wheels, Drive the Palm Beaches fulfills your need for speed. The show explores the highly popular Cars and Coffee at The Palm Beach Outlet Mall, Boca Raton Concours d’ Elegance against the backdrop of The Boca Raton Resort and Club, SuperCar Week alongside the West Palm Beach Flagler Drive waterfront, Mizner Park Father's Day Car Show and more! And teen Jemma Currie hosts a second season of Little Wonders of The Palm Beaches and explores more great family adventures at destination hot spots like Lion Country Safari, Gumbo Limbo, Drive Boca Raton Concours d’Elegance Shack, Norton Museum of Art, Shark Wake Park, and more! Both series are produced by Jeff Aderman of AA video who has over 30 years of production experience using Palm Beach County as a backdrop for all kinds of commercial projects. View these series on demand at ThePalmBeaches.TV. 4D Drive Shack
FOCUS ON FILM PROJECT (-) DOC INSPIRES
MORE SPOTLIGHT FOR PAHOKEE DOC
Saul Mishkin came to the U.S. from Lima, Peru in 2006 as an adventurous child, which led to his entrepreneurial spirit as an adult. In 2017, Saul reached out to South Florida Media Group (SFMG) in Boynton Beach with an idea of telling his story while facing a new life challenge—a 50 mile, ultra-marathon to the Florida Keys with just five months to train. Two years later, the documentary Project (-) was born. According to Mishkin, “When you see a headstone, you see two dates, with only a little dash in between. That dash is really what that persons’ entire life consisted of. Project (-) is a reminder to live every day with a purpose and, to make [your] time on earth really count. Filming this journey was a way to share with everyone the hard work, progress, and determination that this lofty goal took to achieve.” SFMG filmed interviews at their studio in addition to scenes at the Boynton Inlet, along A1A through Boca Raton, Delray Beach and Gulfstream. Watch the documentary at visitsflmediagroup.com/project-.
As the Coronavirus pandemic has made festivals veer towards virtual content, Realscreen is partnering with filmmaker and executive producer Chuck Braverman and his Westdoc Online video series to bring his interviews with acclaimed documentarians and non-fiction content industry figures to its readership. A recent episode featured filmmakers Patrick Bresnan and Ivete Lucas, the team behind the acclaimed Sundance doc Pahokee, which explores the town through the lens of four high school students on the cusp of graduation. In the interview, Bresnan and Lucas discuss their approach, the influence of vérité masters, and what’s coming next for them. Pahokee is currently distributed through New York-based boutique distributor Monument Releasing. To view the interview, visit westdoconline.com.
APEX KEEPS THE CAMERAS ROLLIN’ Apex Productions out of West Palm Beach has continued to keep busy with a number of recent projects. Andy Cope was one of the Directors of Photography for most of the Florida Dyna Yachts scenes included in the popular Netflix docuseries, Jeffrey Epstein: Filthy Rich. The Apex team has also created a promotional video for Dyna Yachts 63’ yacht, and have been out using their drone to create video content for the City of West Palm Beach highlighting improvements on Spruce Avenue. They have also kept busy with local projects for the Miami World Center Project, which has gained lots of national and international exposure. For more, visit apex-tv.com.
MASSEY FINDS ITS FOOTING IN MIZNER When Masseys Footwear asked for a distinctive look for their Fall 2020 collection, The Million Group out of Wilmington was able to set a plan to give the new line-up something special. “It was our first location shoot after the quarantine restrictions had Mizner Park been lifted,” said Carliss Million, President. “We were all a bit nervous about the hurdles we may encounter in the approval process.” Mizner Park, a luxury landmark in Boca Raton, offers unparalleled retail, culture, dining and entertainment all set in a perfectly landscaped, park-like environment. It was the perfect place to showcase Masseys newest additions. “Palm Beach County couldn’t have been more cooperative and helpful,” added Million. “They welcomed us with open-arms. We will definitely be returning to the area for another production!” See more at Masseys Footwear themilliongroup.net.
PRO BOWLING BROADCASTS FROM THE PALM BEACHES Bowlero, a retro-inspired bowling alley and entertainment complex in Jupiter, hosted the first-ever PBA Strike Derby on June 6. FOX televised the event, which kicked off a series of games organized by the Professional Bowlers Association. All of the games throughout June and July will be televised from Bowlero, featuring some of the best players in the sport. The Association’s CEO Colie Edison is excited to bring back live sports to broadcast television and believes “this dynamic series of events will showcase the immense talent of our elite bowlers to a wide audience,” adding that the PBA looks forward to “welcoming new fans to the Professional Bowlers Association." In the meantime, regularly scheduled PBA Tour events that were postponed due to COVID-19 are being rescheduled for the fall and winter. Viewers can live Winner Kris Prather stream the PBA shows on the FOX Sports and FOX NOW Apps, or at foxsports.com/bowling. 4D
3
FOCUS ON FILM LOCATION SPOTLIGHT GOLF DRIVES PRODUCTION IN PBC
EDUCATION CORNER CULTURAL COUNCIL’S SUMMER SERIES
Year-round golf has always been a highlight for The Palm Beaches and the TaylorMade Relief charity event provided a peek at Seminole Golf Club, the private waterfront golf course during the recent broadcast that raised $20 million for COVID-19 relief efforts.
Lake Worth resident Philip Paritsky has been photographing the east coast of America for over five decades. Paritsky worked as a professional photographer in the advertising world of Madison Paritsky Image Avenue. In recent years he’s returned to his original passion being a fine art photographer. Paritsky loved the Kodachrome film that he used years ago when working in advertising in NYC. Kodak long since discontinued the film, but the results he gets on his iPhone evoke what he loved about Kodachrome. This summer, online viewers can guess for themselves which is which in his virtual exhibition Philip Paritsky: Kodachrome or iPhone?
Osprey Point
Seminole Golf Club
From private to public, the Osprey Point Golf Course in Boca Raton with 27 holes of golf recently hosted Performance Golf Zone for instructional videos that feature glimpses of the fairways and greens as a backdrop.
The PGA National Resort and Spa stands out with five 18-hole courses. T Through September, locals can change their point of view and indulge in the Escape & Play package and enjoy the PGA experience for themselves.
Site of the Honda Classic
Another photogenic golf property in Palm Beach Gardens is Sandhill Crane Golf Course. The property is publically owned and enjoys hosting film and television projects. KoMar Productions spent a day filming a commercial for Rock Bottom Golf products on property. Sandhill Crane Clubhouse
Described as one of Tom Fazio’s best designs, the Old Trail at Jonathans Landing offers uncluttered sightlines in a preserve setting. The course was recently chosen for filming a Bushnell Old Trails 17th Hole Tour V5 Laser Range Finder commercial. The producing team was drawn to the property for its look and appeal as Any Town, USA. For more information about film friendly golf venues in The Palm Beaches visit pbfilm.com.
The show is part of the Cultural Council for Palm Beach County’s free Virtual Summer Series, providing engaging and thoughtprovoking content to audiences from the safety of their homes. Featured on the council’s Instagram Live and Facebook Live pages, the exhibition runs through July 18, and 14 photos span pictures he shot while in art school in the 1970s to images he captured just last year. Paritsky doesn’t identify whether the images are film or iPhone, preferring that viewers puzzle it out for themselves. “In many ways, the iPhone is better than film,” he said. The exhibition challenges young photographers to see it as an educational tool. For example, Paritsky took full advantage of his digital options with an iPhone photo taken on a dreary day in the country. At first glance, it looks like a picture of trees reflected in water at sunset. It’s actually an image of a tree farm. “There was no color in the picture at all,” he said. “I added the color so it Paritsky Image looks like reflections in a lake.” For more on the Cultural Council’s Virtual Summer Series offerings, visit palmbeachculture.com/artist-community/currentgallery-exhibitions.
Co-Editors: Christy Andreoni & Phyllis Man, Assistant Editor: Kelly King, Contributors: Christopher Cobb, Alberto Jordat, Lauren Tobin
* Co-Editors: Phyllis Man and Christy Tricoli King | please To be included in this newsletter please call561.233.1000 561.233.1000 or email Ctricoli@pbfilm.com To be*Assistant included Editor: in this Kelly newsletter email candreoni@pbfilm.com or call
BOARD OF COUNTY COMMISSIONERS
4
Dave Kerner, Mayor | Robert S. Weinroth, Vice Mayor Hal R. Valeche | Gregg K. Weiss | Mary Lou Berger | Melissa McKinlay | Mack Bernard Verdenia Baker, County Administrator
PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Director of Development & Marketing Phyllis Man PR & New Marketing Strategist Lauren Tobin | Locations & Creative Marketing Specialist Kelly King Production Consultant Christopher Cobb | Office Administrator Alberto Jordat
4D
Production Activity Report For May 2020 Variance Explanations Percentage change variances of ± 10% in performance statistics are typically explained in this section. However, due to the widespread impact of the COVID-19 pandemic on the entertainment production industry, this page will serve as an overall update on data collection and reporting measures across multiple categories. Following a rapid increase in confirmed COVID-19 cases and public awareness in the United States in mid-March, a massive social distancing effort effectively shut down production sets across the country. Many of the locations that fall under the FTC’s One-Stop Permitting process closed to public access amidst Governor DeSantis’ Stay At Home order, which went into effect March 26, 2020. As businesses were urged to begin working remotely from home whenever possible, studio projects and on-location productions alike were either postponed or cancelled in the interest of prioritizing public health. The Stay At Home order was not lifted in Palm Beach County until May 11, at which point Phase One of Governor DeSantis’ reopening plan was enacted. While the FTC’s services have continued uninterrupted and permit requests have been accepted and reviewed on a case-by-case basis, State of Florida Executive Orders made on-location production all but impossible during half of March, the entire month of April, and half of May 2020. This impact will be reflected in year-to-date percentages through the end of the 2020 calendar year. Prior to the outbreak, production in Palm Beach County was experiencing an increase year-over-year. The total number of permits issued from January 1-March 15, 2020 (just before the shutdown) was 85, compared to 71 for January 1-March 15, 2019, a 19% increase. The year-to-date production data through May 2020 correlates with nationwide trends in production business impacts as President Trump initiated the “30 Days to Slow the Spread” program on April 2, leading to Stay At Home orders across the nation. In order to report data as accurately as possible and reflect the full-scale effect on our Palm Beach County production community, direct contact was made with each entity included in the monthly Production Companies & Support Services section (via an industry-wide survey) for estimated percentage adjustments to their average monthly production days, employees, freelancers, hotel room nights and production revenue. As a result of these data collection efforts, percentage change variances of ± 10% are as follows: • • • •
Production Revenue: 38% decrease Hotel Room Nights: 45% decrease Production Days*: 27% decrease Total Productions: 34% decrease
4.E.
• • • •
Total Leads: 22% decrease Lead Responses: 22% decrease Lead Conversions: 34% decrease Website Unique Visitors: 17% decrease
*Production Days includes reports of pre-production and post-production work that took place remotely within our local production community.
The FTC continues production community outreach to provide support and collect information regarding the long-term effects of the COVID-19 pandemic on the industry as a whole. The FTC will continue to monitor reports coming from other film commissions across the state and country to compare business impacts and trends in data accrual.
4.E.
January 2020 Production Activity Report May 2020 Production Activity Report PRODUCTION REVENUE
May 2019
YTD 2019
May 2020
YTD 2020
$18,842,357
$95,776,450
$7,458,533
$59,196,831
12-MONTH ROLLING REVENUE June 2019 - May 2020
CHANGE -38%
$201,587,192
HOTEL ROOM NIGHTS
1,141
6,913
305
3,830
-45%
PRODUCTION DAYS
592
3,084
306
2,262
-27%
Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS
32 14 46
144 118 262
7 11 18
88 86 174
-39% -27% -34%
State FC and Susan Simms Other Leads and Return Clients
3 16
22 123
5 19
9 104
-59% -15%
TOTAL LEADS
19
145
24
113
-22%
LEAD RESPONSES
19
144
24
113
-22%
LEAD CONVERSIONS
10
59
6
39
-34%
2,462
14,525
1,759 1,759
12,098
-17%
WEBSITE UNIQUE VISITORS
4.E.
June 2020 Project Status Report Department of Environmental Resources Management Tarpon Cove: Placement of sand from the Town of Palm Beach Marina expansion began in late May and is estimated to be 10% complete. This beneficially reused material will fill a dredge hole to create additional islands and seagrass and mangrove habitat.
TARPON COVE SAND PLACEMENT
LOXAHATCHEE SLOUGH OBSERVATION TOWER
Artificial Reef Deployment: The County deployed 645 tons of limestone boulders 1 mile south of the Lake Worth Inlet in 40 ft. of water. The boulders were placed near an existing reef comprised of reused concrete and mermaid statues. Each pile consists of 323 tons of limestone with approximately 10ft. of relief. The material and deployment was funded in part by a Florida Fish and Wildlife Conservation Commission (FWC) Artificial Reef Grant. These reefs provide great fish habitat and easy access for shallow-water dives.
Loxahatchee Slough Grand Opening: The latest public use facilities for the Loxahatchee Slough, Palm Beach County’s largest natural area (12,957 acres), have officially been opened. The entrance is located at 11855 Beeline Highway, 1.6 miles north of PGA Blvd in the City of Palm Beach Gardens. A 0.25 mile paved walking trail leads from the parking lot to an observation platform overlooking a wetland. Amenities include an educational kiosk, fishing pier, picnic tables, miles of natural surface hiking trails and an observation tower. The new facilities encourage passive activities like wildlife viewing and photography, which will protect historic native habitats and biological diversity by increasing environmental awareness.
PBC’S NEWEST ARTIFICIAL REEF
PADDLER AT LOXAHATCHEE SLOUGH
Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Hal R. Valeche, Gregg K. Weiss, Mary Lou Berger, Melissa McKinlay, Mack Bernard
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Lake Worth Lagoon Volunteers: Half a dozen volunteers from the Lake Worth Waterkeeper group put in quite a bit of effort to clean up the shoreline along the Jewell-Steinhardt Cove Living Shoreline. They gathered over 200 lbs. of trash and debris, including a heavy piece of wood piling, and dismantled a makeshift shelter that had been built near the beach.
VOLUNTEER CLEAN UP
STORYWALK INSTALLATION
Mechanical Fuel Reduction: ERM has begun work at Royal Palm Beach Pines Natural Area to reduce the risk of wildfire activity and improve the health of the ecosystem by using mechanical equipment to clear vegetation. Less vegetation means that less fuel will be available to a wildfire, should one occur. With less fuel, fires burn at a lower intensity and for a shorter duration, making them more easily controllable. There’s a benefit to the ecosystem as well: clearing overgrown vegetation allows threatened Florida native species such as gopher tortoise, milkweed, rosemary, and pinweed to thrive.
Pondhawk StoryWalk Installation: ERM staff is working with the City of Boca Raton Recreation Services Department, Adopt-A-Natural-Area Adopter for Pondhawk Natural Area, to install 18 “StoryWalk” boards. Visitors to the Boca Raton Public Library and Pondhawk will be able to read the pages of a children’s storybook as they walk along the hiking trail. This fun, educational activity provides a way to help build children’s interest in reading while encouraging a healthy activity for all.
MECHANICAL FUEL REDUCTION
OYSTERCATCHER BANDING
Banding American Oystercatchers: Four Lake Worth Lagoon restoration projects provided nesting habitat for state-designated threatened American oystercatchers this season: Snook Islands Natural Area, Bryant Park Islands, Grassy Flats, and Tarpon Cove Islands. Of the four nests observed, three eggs successfully hatched. In partnership with FWC, all three chicks received identification bands, which allow biologists to better manage the species by documenting sightings of individuals.
Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Hal R. Valeche, Gregg K. Weiss, Mary Lou Berger, Melissa McKinlay, Mack Bernard
PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended May 2020 Percent Change
12 Months 12 Months ended May ended May 2020 2019
Percent Change
May 2020
May 2019
Total Passengers
57,940
539,480
-89.3%
5,498,917
6,648,888
-17.3%
Total Estimated Seat Capacity (1)
111,684
628,292
-82.2%
7,209,778
7,943,261
-9.2%
Estimated Load Factor (2)
51.9%
85.9%
-34.0%
76.3%
83.7%
-7.4%
Total Cargo Tons (3)
2,215
2,502
-11.5%
28,786
28,643
0.5%
Landed Weight (thousands of lbs)
74,443
312,310
-76.2%
3,566,314
3,902,869
-8.6%
Air Carrier Operations (4)
884
4,340
-79.6%
48,148
54,614
-11.8%
GA & Other Operations (5)
5,804
7,702
-24.6%
77,013
86,602
-11.1%
Total Operations (5)
6,688
12,042
-44.5%
125,161
141,216
-11.4%
(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org
4.K.
PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended May 2020 Airline Percentage of Market
May 2020 Enplaned Passengers Total Enplaned Passengers American Airlines Southwest Airlines Delta Air Lines JetBlue Airways Allegiant Air, LLC Frontier Airlines United Spirit Airlines Air Canada Bahamasair Sun Country Airlines Silver International Swift Air
30,332 15,077 4,404 4,346 3,525 1,034 1,008 938 -
12 Months ended May 2020
Market Share
Enplaned Passengers
Market Share
100.00% 49.71% 14.52% 14.33% 11.62% 3.41% 3.32% 3.09% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
2,747,719 539,860 229,502 680,823 779,764 25,564 114,721 279,025 45,237 43,299 5,796 1,865 1,527 736
100.00% 19.65% 8.35% 24.78% 28.38% 0.93% 4.18% 10.15% 1.65% 1.58% 0.21% 0.07% 0.06% 0.03%
PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended May 2020 Change in Enplanements by Airline
Total Enplaned Passengers American Airlines Southwest Airlines Delta Air Lines JetBlue Airways Allegiant Air, LLC Frontier Airlines United Spirit Airlines Air Canada Bahamasair Sun Country Airlines
May 2020
May 2019
Enplaned Passengers
Enplaned Passengers
30,332 15,077 4,404 4,346 3,525 1,034 1,008 938 -
277,538 83,625 76,207 55,201 27,815 25,799 6,304 1,165 531 506 236 149
Change in Month to Month enplanements Change (247,206) (68,548) (71,803) (50,855) (24,290) (24,765) (5,296) (227) (531) (506) (236) (149)
Percentage Change -89.1% -82.0% -94.2% -92.1% -87.3% -96.0% -84.0% -19.5% -100.0% -100.0% -100.0% -100.0%
AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended May 2020
May 2020
May 2019
Passenger Aircraft
716
4,172
Cargo Aircraft
168
168
Total Air Transport Movements
884
4,340
General Aviation and Other Aircraft Movements
5,804
7,702
Total Aircraft Movements*
6,688
12,042
International Passengers (enplaned + deplaned)
-
3,310
Domestic Passengers (enplaned + deplaned)
57,940
536,170
Total Terminal Passengers
57,940
539,480
International Cargo (loaded + unloaded)**
-
-
Domestic Cargo (loaded + unloaded)**
2,014
2,275
Total Cargo (loaded + unloaded)**
2,014
2,275
* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight
HOTEL INVENTORY STATUS
RECENTLY OPEN
UNDER CONSTRUCTION
FINAL PLANNING
6 Hotels 893 Rooms
11 Hotels 1,346 Rooms
8 Hotels 1,279 Rooms
4. L.
HOTELS ‘UNDER CONSTRUCTION’
11 Projects with 1,346 Rooms 2021/22
2020 Canopy
150 Rooms | WPB | March
Pioneer Inn
60 Rooms | RPB | March
Residence Inn
126 Rooms | PBG | April
Pioneer Inn
60 Rooms | Royal Palm Beach
Wyndham Gardens
110 Rooms | LWB | August
White Elephant
32 Rooms | Palm Beach | May
Hilton Curio
143 Rooms | Delray Beach
One West Palm
Amrit Ocean Resort
201 Rooms | West Palm Beach
Banyan Cay Resort
164 Rooms | Boca Raton
150 Rooms | RB | September
150 Rooms | WPB | October
Mandarin Oriental
July 2020
FY2020 CONTRACT TRACKING REPORT CONTRACT/VENDOR
CONTRACTURAL EXPENSES
EFF DATE
EXP DATE
RENEWAL (and/or) STATUS
SPORTS COMMISSION (R2017-1634)
$2,123,836
10/1/17
9/30/22
1st Amendment (R2018-1467) 2nd Amendment (R2019-1488)
CULTURAL COUNCIL (2017-1632)
$2,845,505
10/1/17
9/30/22
1st Amendment (R2018-1466) 2nd Amendment (R2019-1485
FILM & TV COMMISSION (R2017-1635)
$1,800,000
10/1/17
9/30/22
1st Amendment (R2018-1468) 2nd Amendment (2019-1487)
DPBC (R2017-1633)
$18,500,000
10/1/17
9/30/22
1st Amendment (R2018-1465) 2nd Amendment (R2019-1486)
3/1/16
9/30/18
2-2 yr renewals
10/1/16 10/1/18
9/30/18 9/30/20
Amendment 1st of 2-yr renewal
SUBCONTRACTS OVER $100,000
DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184
$474,240 annually including monthly fees of $2,020.
4. M. 1
July 2020 DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative
$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000.
10/1/18
9/30/20
one (1) 2-yr renewal one (1) 1-yr renewal
DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)
$7,000,000 per year
10/1/19
9/30/20
one (1) 2-yr renewal one (1) 1-yr renewal
DPBC-Zimmerman Agency LLC R2018-1120 PR
$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000
10/1/18
9/30/20
one (1) 2-yr renewal one (1) 1-yr renewal
DPBC-Hills Balfour, LLC
$49,000 annually for an initial 3-year agreement for a total of $147,000
1/1/17
12/30/19
two additional terms of two years each.
10/1/19
9/30/21
1st of 2, 2-year auto renewals
$237,225 base annual 10/1/14 includes CRM, CMS & web-site consulting development & hosting services
9/30/17
Sole Source w/auto renewals of 2, 2-yrs.
Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year
12/15/15
9/30/17
1st Amendment
10/1/17
9/30/19
1st of 2, 2-yr auto renewals
2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work. Decreases annual cost to $130,000 max, corrects rate
10/1/18
9/30/19
2nd Amend, with one 2-year auto Renewal remaining
DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System On line packages R2014-1800 R2015-1743
R2019-0563
2
July 2020 change to (5%) and replace Ex. C Fee Schedule 10/1/19 7/25/19
9/30/21 4/30/20
Final 2 year renewal n/a
7/1/18
9/30/19
two, 1-year renewals
10/1/19
9/30/20
1st of 2, 1-year renewals
$150,000 pd quarterly Advertising
9/1/19
8/31/2020
three, 1-year renewals
$144,000 not to exceed $180,000 including travel and other out-of-pocket expenses
12/1/15
9/30/20
1st of 2, 2-yr renewals (R2016-1309) 2nd of 2 2-yr renewals (R2018-1691)
DPBC-Professional Convention Management Association (PCMA) (sole Source)
$175,000
10/1/19
9/30/22
DPBC-Brand USA (sole source)
$410,000
Fall 2019
Summer 2020
CC-Global Spectrum L.P.
2020 funding -
7/1/17
9/30/22
CC-Spectra Food Services
Benefits received $260,000 over term
10/1/15
9/30/20
2/18/19
2/17/20
initial term, 4-1yr renewals
2/18/20
2/17/21
1st of 4-1yr renewals
DPBC-Convention, Sports & Leisure International, LLC (CSL) R2019-1069
$125,000 (no out of pocket)
ASAE (sole source)
$120,000 Marketing Partnership
Virgin Trains, USA (sole source) Culture-Push, Inc. Marketing Services (R2016-0012)
DPBC-Vox International, Inc.
3
July 2020
DPBC-LMG Management
2/18/19
2/17/20
2/18/20
2/17/21
initial term, 4-1yr renewals 1st of 4- 1yr renewals
DPBC_Interamerican Network Communicacao E Marketing LTDA
2/18/19
2/17/20
initial term, 4-1yr renewals
2/18/20
2/17/21
1st of 4-1yr renewals
DPBC-AviaReps
2/18/19
2/17/20
1st of 4-1yr renewals
(Mexico & Colombia)
2/18/20
2/17/21
2nd of 4-1yr renewals
O:TDC/Tdcmtgs2020/ContractTrackingReport/TrackingReportJune
4
PALM BEACH COUNTY CONVENTION CENTER AS OF MARCH 31, 2020 OBJECTIVE
#
Objective
PERFORMANCE INDICATOR
Status
1 Achieve targeted gross rental revenue of $1,942,000
#
Performance Indicator
3/31/2018 Actual
3/31/2019 Actual
3/31/2020 Actual
FY 2020 Goal
Percent of Goal
1 Gross rental revenue
$ 1,611,030 $
1,437,012
$ 1,514,746
$ 1,942,000
78.00%
2 Net Sales Food and Beverage
$ 1,528,713 $
1,846,657
$ 1,874,553
$ 1,957,000
95.79%
28,114
15,787
31,676
53,000
59.77%
20,417
24,648
24,627
35,000
70.36%
117
119
87
186
46.77%
82
95
69
134
51.49%
35
24
18
52
34.62%
On schedule
2 Realize F&B net sales of $1,957,000 On schedule
3 Group Level Booked Room Nights Convention Center Shared 53,000 Group Level Actual FY Room Nights Convention Center Shared 35,000 5 Total number of events 4
6 Number of Events Meetings, Conventions, & Shows 7 Number of Food & Beverage Banquets
4.N.
On schedule
Group Level Booked Room Nights Convention Center Shared Group Level Actual FY Room Nights 4 Convention Center Shared 5 Total number of events Number of Events Meetings, 6 Conventions, & Shows
Behind schedule
7 Number of Food & Beverage Banquets
On schedule On schedule On schedule
3
PALM BEACH COUNTY Tourist Development Council Cultural Council of Palm Beach County Semi-Annual Performance Measures
OBJECTIVE Continue to expand the Council's destination marketing efforts through grants to eligible non-profit cultural organizations. Provide both technical and professional development for the cultural industry in order to build capacity and sustainability within the industry. Increase awareness of Palm Beach County as a cultural destination through intregrated advertising, marketing and public relations efforts. Increase social media followers, specifically targeting users interested in arts, culture and/or travel.
STATUS on schedule on schedule on schedule on schedule on Utilize the Cultural Concierge program to grow high-impact cultural tourism leads. schedule on Expand co-op opportunities for cultural organization partners and hotels. schedule Promote the Robert Montgomery, Jr. building as a cultural destination and informational on hub for the County. schedule
PERFORMANCE INDICATOR Advertising and social media leads
3/31/2018 3/31/2019 3/31/2020 FY 2020 Actual Actual Actual Goal
Percent of Goal
2,966
N/A
N/A
N/A
0.00%
339,136
277,101
285,687
530,000
53.90%
6,550
9,714
5,206
12,500
41.65%
Size of "out-of-county" audiences Estimated number of cultural room nights
883,139
864,738
765,802 1,127,171
67.94%
388,928
187,152
194,132
264,167
73.49%
Direct room nights from cultural activity
13,576
14,171
14,878
20,186
73.70%
2,512,458 2,657,801 2,739,325 3,957,823
69.21%
Website Visits Visitors to the Cultural Council
Number of cultural audiences Social media followers
N/A
30,690
33,569
35,000
95.91%
Cultural Concierge program leads
N/A
512
598
1,000
59.80%
Co-op program packages sold
N/A
47
45
55
81.82%
Tourism email database
N/A
N/A
22,045
27,000
81.65%
Partner referrals
N/A
N/A
22,852
50,000
45.70%
C:\Users\pramirez\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\6C062MDZ\Culture 3-31-20 PMs-completed 6-12-20 fpr Patty
PALM BEACH COUNTY Tourist Development Council Discover the Palm Beaches Semi-Annual Performance Measures
OBJECTIVE Advertising Impressions Unique Visitors to Web Site Consumer & Travel Industry Database increase
STATUS Behind Schedule N/A Completed
PERFORMANCE INDICATOR
3/31/2018 Actual
Advertising Impressions
308,243,719 501,813,880 251,294,909 679,250,000
3/31/2019 Actual
3/31/2020 Actual
FY 2020 Goal
Percent of Goal
37.00%
Unique Visitors to Web Site
732,754
1,162,695
N/A
N/A
0.00%
Consumer & Travel Industry Database increase
337,274
391,043
400,212
394,145
101.54%
75,604,727 201,720,824 178,500,573 212,180,000
84.13%
Earned Media Impressions
Ahead of Schedule
Earned Media Impressions
Social Engagement
Ahead of Schedule
Social Engagement
403,947
723,501
911,454
1,522,500
59.87%
Booked Room Nights - Hotel lead Program
Behind Schedule
Booked Room Nights - Hotel lead Program
77,781
78,786
58,626
160,000
36.64%
Group Level Booked Room Nights Convention Center Shared
Ahead of Schedule
28,114
15,787
31,676
53,000
59.77%
20,417
24,648
24,627
35,000
70.36%
Group Level Booked Room Nights Convention Center Shared Group Level Actual FY Room Nights for Convention Center Shared
Group Level Actual FY Room Nights for Convention Center Shared
On schedule
Destination Reviews
On schedule
Destination Reviews
38
35
19
65
29.23%
Destination Site Participation
On schedule
Destination Site Participation
49
52
51
90
56.67%
Generate 12 million Owned Views/ Digital Footprint
On schedule
Generate 12 million Owned Views/ Digital Footprint
N/A
N/A
7,165,356
12,000,000
59.71%
C:\Users\pramirez\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\6C062MDZ\Discover 3-31-20 PM's - Final 6-25-20 for Patty
PALM BEACH COUNTY Tourist Development Council Film Television Commission Semi- Annual Performance Measures
3/31/2018 3/31/2019 3/31/2020 FY 2020 Actual Actual Actual Goal
Percent of Goal
OBJECTIVE
STATUS*
Collect and monitor production revenue (dollars spent in PBC)
Production Revenue (In the On Schedule Millions)
$151.16
$150.90
$134.56
$245.00
54.92%
Generate Hotel Room Nights
On Schedule Hotel Room Nights
10,752
12,216
10,402
17,480
59.51%
163
186
160
382
41.88%
111
120
124
205
60.49%
PERFORMANCE INDICATOR
On Schedule Permits Issued Issue Film Permits Provide professional assistance to other projects not required to pull a On Schedule Non-Permitted Productions film permit. Generate Production Leads
On Schedule Total Leads
146
150
133
277
48.01%
Response to Leads Develop new tourism based TV shows. Projects within this category include in-development, in-production and/or aired.
On Schedule Lead Responses
146
148
132
277
47.65%
9
110
112
110
101.82%
16,512
18,436
16,805
33,615
49.99%
Generate unique visitors to the website. *Status as of March 31, 2020 (halfway through the fiscal year) indicated that all categories were still within range to be completed "On Schedule". However, the FTC anticipates that the FY20 goals will not be completed by the end of the fiscal year due to the impacts of COVID-19, which will be reflected most in the second half of the fiscal year.
Completed
Secure tourism based TV shows
On Schedule Website Unique Visitors
PALM BEACH COUNTY Tourist Development Council Sports Commission Semi-Annual Performance Measures
Objective
STATUS
Performance Indicator
Actual 3/31/2018
Actual Actual 3/31/2019 3/31/2020
FY 2020 Goal
Percent of Goal
Achieve sports related room nights.
On Schedule
Room Nights
118,460
128,309
172,132
254,000
67.77%
Submit or assist in the submission of event/activity bids.
Completed
Bids Submitted or Assisted
40
33
79
70
112.86%
Organize site visits to recruit events/activities to Palm Beach County
On Schedule
Site Visits
17
24
19
38
50.00%
Provide funding to events/activities
N/A
Events Provided Funding
63
69
N/A
N/A
0.00%
Host or supported events/activities
On Schedule
Events Hosted or Supported
97
106
95
170
55.88%
Assist events/activities that promote Palm Beach County as a tourist destination through national or international television coverage.
On Schedule
Assisted Events Providing TV Coverage
13
9
11
16
68.75%
New Sporting Event Grants Actual Room Nights
Completed
New Sporting Event Grants - Actual Room Nights
19,817
14,828
30,693
30,000
102.31%
5. OLD BUSINESS
Hotel Performance Dashboard May 2020 Palm Beach County Ranking vs. Florida Destinations1* (Monthly Comparison)
ADR/RevPAR
Occupancy
PBC Performance*—May 2020
Hotel Performance by Location2* —May 2020
Hotel Performance by Region2*—May 2020
ADR/RevPAR
Occupancy
ADR/RevPAR
Occ
Growth in ADR by Currency Exchange Rates4 —May (2019 vs. 2020)
ADR/RevPAR
Occupancy
Hotel Performance by Scale3*—May 2020
1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets. 2. Region and Location breakdowns are customized segments for Discover The Palm Beaches. 3. Scale breakdowns are customized segments for Discover The Palm Beaches based on average rate from the previous calendar year. 4. USD—U.S. Dollar, GBP—British Pound, CAD—Canadian Dollar, BRL—Brazilian Real, EUR—Euro, COP—Colombian Peso, ARS-Argentine Peso, MXN-Mexican Peso
*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
5.A. - 1.a.
Hotel Performance Dashboard CYTD—Jan. to May 2020 Palm Beach County Ranking vs. Florida Destinations1* (Calendar Year-to-Date Comparison) ADR/RevPAR
Occupancy
PBC Performance*—Jan. to May 2020
Hotel Performance by Location2* —Jan. to May 2020
Hotel Performance by Region2*—Jan. to May 2020
ADR/RevPAR
Occupancy
ADR/RevPAR
Occ
Growth in Rooms Sold vs. Rooms Available Jan. to May (2019 vs. 2020)
ADR/RevPAR
Occupancy
Hotel Performance by Scale3*—Jan. to May 2020
1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets. 2. Region and Location breakdowns are customized segments for Discover The Palm Beaches. 3. Scale breakdowns are customized segments for Discover The Palm Beaches based on average rate from the previous calendar year. 4. USD—U.S. Dollar, GBP—British Pound, CAD—Canadian Dollar, BRL—Brazilian Real, EUR—Euro, COP—Colombian Peso, ARS-Argentine Peso 5. CYTD—Calendar Year-to-Date *Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
PALM BEACH COUNTY Tourist Development Council Bed Tax Collections
GROSS COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP (OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL
YR TO YR 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 % CHANGE 856,048 979,004 1,212,238 1,405,509 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 -10.05% 1,303,909 1,085,426 1,458,239 1,785,170 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 0.32% 1,575,564 2,096,435 1,895,712 1,794,668 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 8.34% 2,366,300 2,311,358 2,495,590 3,187,043 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 8.16% 2,618,096 2,706,159 3,269,850 3,453,672 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 10.77% 3,211,503 3,665,558 3,669,405 4,006,494 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 10.86% 3,203,425 3,666,329 4,019,958 4,656,021 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 -44.19% 2,316,526 2,581,217 2,848,562 2,851,113 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 -80.56% 1,550,036 1,991,337 1,932,872 2,125,978 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 -57.34% 1,505,335 1,301,299 1,659,601 1,830,471 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 N/A 1,468,828 1,718,439 1,613,916 1,818,223 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 N/A 1,243,615 1,377,936 1,410,235 1,609,331 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 N/A $23,219,185 $25,480,496 $27,486,177 $30,523,693 $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $37,686,115 N/A
YTD % CHANGE -10.05% -4.11% 1.02% 3.62% 5.68% 6.95% -4.09% -13.88% -17.38% N/A N/A N/A N/A
NET COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP(OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL
YR TO YR 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 % CHANGE 843,207 964,318 1,194,055 1,384,427 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 -10.05% 1,284,350 1,069,144 1,436,365 1,758,392 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 0.32% 1,551,930 2,064,989 1,867,276 1,767,748 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 8.34% 2,330,805 2,276,688 2,458,156 3,139,237 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 8.16% 2,578,825 2,665,567 3,220,802 3,401,867 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 10.77% 3,163,330 3,610,574 3,614,364 3,946,397 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 10.86% 3,155,374 3,611,334 3,959,659 4,586,181 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 -44.19% 2,281,779 2,542,499 2,805,834 2,808,346 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 -80.56% 1,526,785 1,961,467 1,903,879 2,094,088 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 -57.34% 1,482,755 1,281,779 1,634,707 1,803,014 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 N/A 1,446,796 1,692,662 1,589,707 1,790,950 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 N/A 1,224,961 1,357,267 1,389,081 1,585,191 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 N/A $22,870,897 $25,098,288 $27,073,885 $30,065,838 $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $37,120,823 N/A
YTD % CHANGE -10.05% -4.11% 1.02% 3.62% 5.68% 6.95% -4.09% -13.88% -17.38% N/A N/A N/A N/A
5.A.-1.b.
Bed Taxes Collections (Gross) % / YTD Var. / 2020
May 2020
May 2019
$1,567,309
$3,673,563
-57.34%
/
YTD 2019
$37,686,115 $45,614,854
$53,400,000 $47,200,000 $41,000,000 $34,800,000 $28,600,000 $22,400,000 $16,200,000 $10,000,000 $3,800,000
Bed Taxes May
2020
May Occupancy 2020 27.0%
YTD Bed Tax May
2020
2019
May Occupancy 2019 70.0%
% Var.
May ADR 2020 $131.55
-61.4%
Monthly STR May ADR 2019 $155.29
% Var. -15.3%
$160.00
70.0%
$150.00
May Rev Par 2020 $35.46
$120.00
10.0%
$110.00
2019
May Occupancy 2019 79.0%
2020
% Var.
May ADR 2020 $231.82
-33.7%
YTD STR May ADR 2019 $229.40
2019
January thru December % May Var. Rev Par 2020 1.1% $121.52
YTD May ADR
YTD May Occupancy $233.00
80.0%
$232.00
$200.00
60.0%
$231.00
$150.00
40.0%
$230.00
$100.00
20.0%
$229.00
$50.00
0.0%
$228.00
May 2020 62,800
Employment May 2019 91,700
2020
2019
May Rev Par 2019 $181.19
% Var. -32.9%
$0.00 2020
2019
-67.4%
YTD May Rev Par
100.0%
2020
% Var.
May Rev Par
$130.00 30.0%
May Rev Par 2019 $108.71
$120.00 $100.00 $80.00 $60.00 $40.00 $20.00 $0.00
$140.00
50.0%
May Occupancy 2020 52.4%
2019
May ADR
May Occupancy 90.0%
2020
-17.38%
YTD Bed Tax May
Bed Taxes May $5,600,000 $4,950,000 $4,300,000 $3,650,000 $3,000,000 $2,350,000 $1,700,000 $1,050,000 $400,000
% Var.
2019
2020
2019
% Var. -31.5%
Leisure & Hosp. Employ May 100,000 90,000 80,000 70,000
60,000 50,000 40,000 30,000 20,000 10,000 0
2020
2019
C:\Users\pramirez\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\6C062MDZ\Report Out FY 20 BTSTR Jobs May 2020
5.A.-1.c.
Palm Beach County
Tourist Development Council Board Meeting Checkpoint #3 Update 7.9.2020
5.B
Palm Beach County Tourism 2021 Budget
Key Metrics Calendar February 2020 • • • •
Hotel Rooms Available 3.6% Higher LY Hotel Rooms Sold 5.3% Higher LY Hotel Room Revenue 9.8% Higher LY 17,602 February Hotel Room Inventory Increased 3.5% from 17,013 Feb 2019
• Occupancy 86.9% vs. 85.5%1.6% Increase to 2019 • Average Daily Room Rate $279.00– 4.2% Higher than 2019 • Revenue per Available Room $242.56 5.9% increase from 2019
2
Palm Beach County Tourism 2021 Budget
Key Metrics Calendar March 2020 • • • •
Hotel Rooms Available 3.6% Higher LY Hotel Rooms Sold (41.9%) Lower LY Hotel Room Revenue (50%) Lower LY 17,602 March Hotel Room Inventory Increased 3.5% from 17,013 March 2019
• Occupancy 48.3% vs. 86.1%(43.9%) below 2019 • Average Daily Room Rate $233.79– (14.0%) lower than 2019 • Revenue per Available Room $112.88 (51.8%) down from 2019 * Late month closures, Breakers; Boca Resort: Eau PB
3
Palm Beach County Tourism 2021 Budget
Key Metrics Calendar April 2020 • • • •
Hotel Rooms Available (13%) Lower LY Hotel Rooms Sold (77%) Lower LY Hotel Room Revenue (87%) Lower LY 14,736 April Hotel Room Open Inventory decreased (16%) from 17,602 March 2020
• Occupancy 20% vs. 77%(74%) below 2019 • Average Daily Room Rate $135.34– (37%) lower than 2019 • Revenue per Available Room $27.14 (84%) down from 2019 * Closures, Breakers; Boca Resort: Eau PB; The BEN
4
Palm Beach County Tourism 2021 Budget
Key Metrics Calendar May 2020 • • • •
Hotel Rooms Available (1%) Lower LY Hotel Rooms Sold (62%) Lower LY Hotel Room Revenue (69%) Lower LY 16,973 May Hotel Room Open Inventory decreased (4%) from 17,602 March 2020
• Occupancy 27% vs. 70%(62%) below 2019 • Average Daily Room Rate $131.55– (15%) lower than 2019 • Revenue per Available Room $35.46 (67%) down from 2019
5
Palm Beach County Tourism 2021 Budget
Revenue Source- 2020/2021 Tourist Development Tax (Bed Tax) Re-Forecast 2020/Re-Budget 2021
Most Likely Case: Down (33%) Recover 25%
Back to 2016 & 2017 Levels
BOLD = Forecasted Collections 6
Palm Beach County Tourism 2021 Budget
Revenue Source- 2020/2021
Tourist Development Tax (Bed Tax) Checkpoint #1 March collected in April
$1M Up
Back to 2016 & 2017 Levels BOLD = Forecasted Collections 7
Palm Beach County Tourism 2021 Budget
Revenue Source- 2020/2021
Tourist Development Tax (Bed Tax) Checkpoint #2 April collected in May
$1.6M Up Over Base Back to 2016 & 2017 Levels BOLD = Forecasted Collections 8
Palm Beach County Tourism 2021 Budget
Revenue Source- 2020/2021
Tourist Development Tax (Bed Tax) Checkpoint #3 May collected in June
Back to 2016 & 2017 Levels 9
Palm Beach County Tourism 2021 Budget
Revenue Source- Metrics Occupancy/Rooms Sold/ADR’s
Checkpoints Performance
10
Palm Beach County Tourism 2021 Budget
Revenue Source- 2020/2021
Tourist Development Tax (Bed Tax) Staff Recommendation • Hold all Contract Targets FY2020 & 21 • Hold Proposed Original Stimulus of $6M • Plan for Additional Stimulus Release in FY21 from Reserves- Higher Collections
11
Tourist Development Tax (Bed Tax)
Mitigation Plan
Commit to Forecast 2020 Likely Case (28%) Down • Likely Revenue $38.9 Million • Hold Planning Revenue @ $36.3 Million • Loss Revenue FY2020 ($18.2) Million • Achieved Cost Reduction to Lower Targets • Provide Agencies Max 50% of Reserves • Move $2M of Beach Funding to Stimulus • Revenues above $36.3M flow to Reserves Re-Budget 2021 Hold Most Likely Case 25% Increase • Most Likely Revenue $48.4 Million • Hold Planning Revenue $45.4 Million • Effective Growth Rate 17% Increase • Revenue Growth FY2021 $9.5M • Limit Contract Growth Current 5.14 Plan • Allow usage (7.5%) of reserves (Risk) • Use $1.5M Special Projects to Stimulus • Hold $500K in Special Projects 12
Tourist Development Tax (Bed Tax)
Recovery Plan
Outlook 2022 Most Likely Case 10% Revenue Increase • Limit Contract Growth to 5% Yr. over Yr. • Review Risk on Cash Advance Needs • Any funds above 10% Reserve move to Stimulus Funding not Contract Outlook 2023 Most Likely Case 7.5% Revenue Increase • Limit Contract Growth to 5% Yr. over Yr. • Begin Reserve rebuilding to 15% • Any funds above 15% Reserve move to Stimulus Funding not Contract Outlook 2024 Most Likely Case 5% Revenue Increase • Limit Contract Growth to 5% Yr. over Yr. • Begin Reserve rebuilding to 20% • Any funds above 20% Reserve move to Stimulus Funding not Contract
13
Tourism 2020 Re-Fcst 2021 Re-Budget Palm Beach County
Operating Budgets Stimulus Potential
Tourist Development Council Board Meeting 7.09.2020
14
Palm Beach County Tourism 2021 Budget
All Stimulus Spending will be tracked outside of the Agency Contractual Budgets and approved by the TDC Finance Committee & TDC Board. Stimulus of $6.5M was Approved. Potential Stimulus Held in Reserves; Release after FY21 Checkpoint Reviews Allowable Uses: • Marketing and Promotion & Related Services • Marketing B / CII Grants- Culture • Marketing Grants- Sports 15
Operating Budget Targets FY2021 Potential Spending w/ 18 Mths Stimulus
DRAFT
$3.2M Increase Over Base Potential $3M of additional Marketing Stimulus available from FY20 and FY21 Bed Tax Revenues Exceeding Base Projections 16
Palm Beach County Tourism 2021 Budget
Tourist Development Tax (Bed Tax)
Next Steps- TDC Staff • Re-Budget @ Targets Complete • Funding Stimulus Complete • Checkpoint 1 Week 1 May (Mar) • Checkpoint 2 Week 1 June (Apr) • Checkpoint 3 Week 1 July (May) • Confirmation of FY2021 Growth for FY2021 Budget- Today • Approvals: BCC Contracts FY20 Amended July BCC Recovery Plan and Stimulus- 8/25 Contracts FY21 Renewed Sept BCC
17
Palm Beach County
Questions & Board Direction
18
PALM BEACH COUNTY Tourist Development Council Discover the Palm Beaches Semi-Annual Performance Measures
OBJECTIVE 1 2 3 4 5 6 7 8 9 10 11
Advertising Impressions Unique Visitors to Web Site Consumer & Travel Industry Database increase
STATUS Behind Schedule N/A Completed
PERFORMANCE INDICATOR
3/31/2018 Actual
Advertising Impressions
308,243,719 501,813,880 251,294,909 679,250,000
3/31/2019 Actual
3/31/2020 Actual
FY 2020 Goal
Percent of Goal
Pre Covid 19 FY 2021 Goal
Post Covid 19 FY 2021 Goal
37.00% 686,100,000 400,000,000
Unique Visitors to Web Site
732,754
1,162,695
N/A
N/A
0.00%
N/A
N/A
Consumer & Travel Industry Database increase
337,274
391,043
400,212
394,145
101.54%
400,000
400,000
Earned Media Impressions
Ahead of Schedule
Earned Media Impressions
Social Engagement
Ahead of Schedule
Social Engagement
403,947
723,501
911,454
1,522,500
59.87%
1,800,000
1,200,000
Booked Room Nights - Hotel lead Program
Behind Schedule
Booked Room Nights - Hotel lead Program
77,781
78,786
58,626
160,000
36.64%
144,000
90,000
Group Level Booked Room Nights Convention Center Shared
Ahead of Schedule
28,114
15,787
31,676
53,000
59.77%
47,700
30,000
20,417
24,648
24,627
35,000
70.36%
31,500
20,000
Group Level Booked Room Nights Convention Center Shared Group Level Actual FY Room Nights for Convention Center Shared
75,604,727 201,720,824 178,500,573 212,180,000
84.13% 201,571,000 150,000,000
Group Level Actual FY Room Nights for Convention Center Shared
On schedule
Destination Reviews
On schedule
Destination Reviews
38
35
19
65
29.23%
45
55
Destination Site Participation
On schedule
Destination Site Participation
49
52
51
90
56.67%
70
70
Generate 12 million Owned Views/ Digital Footprint
On schedule
Generate 12 million Owned Views/ Digital Footprint
N/A
N/A
7,165,356
12,000,000
59.71%
12,500,000
11,000,000
5.C.
PALM BEACH COUNTY Tourist Development Council Cultural Council of Palm Beach County Semi-Annual Performance Measures
4
OBJECTIVE Continue to expand the Council's destination marketing efforts through grants to eligible non-profit cultural organizations. Provide both technical and professional development for the cultural industry in order to build capacity and sustainability within the industry. Increase awareness of Palm Beach County as a cultural destination through intregrated advertising, marketing and public relations efforts. Increase social media followers, specifically targeting users interested in arts, culture and/or travel.
5
Utilize the Cultural Concierge program to grow high-impact cultural tourism leads.
1 2 3
Expand co-op opportunities for cultural organization partners and hotels. Promote the Robert Montgomery, Jr. building as a cultural destination and 7 informational hub for the County. 6
STATUS on schedule on schedule on schedule on schedule on schedule on schedule on schedule
PERFORMANCE INDICATOR Advertising and social media leads
3/31/2018 3/31/2019 3/31/2020 FY 2020 Actual Actual Actual Goal
Pre Post Covid 19 Covid 19 Percent of FY 2021 FY 2021 Goal Goal Goal
2,966
N/A
N/A
N/A
0.00%
N/A
N/A
339,136
277,101
285,687
530,000
53.90%
580,000
580,000
6,550
9,714
5,206
12,500
41.65%
10,000
6,000
Size of "out-of-county" audiences Estimated number of cultural room nights
883,139
864,738
765,802 1,127,171
67.94% 1,327,506
889,429
388,928
187,152
194,132
264,167
73.49%
275,059
184,290
Direct room nights from cultural activity
13,576
14,171
14,878
20,186
73.70%
23,493
15,740
Website Visits Visitors to the Cultural Council
Number of cultural audiences
2,512,458 2,657,801 2,739,325 3,957,823
69.21% 4,046,981 2,711,477
8
Social media followers
N/A
30,690
33,569
35,000
95.91%
38,600
37,500
9
Cultural Concierge program leads
N/A
512
598
1,000
59.80%
1,200
1,000
10
Co-op program packages sold
N/A
47
45
55
81.82%
55
50
Tourism email database
N/A
N/A
22,045
27,000
81.65%
33,750
32,000
Partner referrals
N/A
N/A
22,852
50,000
45.70%
52,000
40,000
PALM BEACH COUNTY Tourist Development Council Sports Commission Semi-Annual Performance Measures
Objective
1
2
3
4
5
STATUS
Pre Covid19
Post Covid19
Performance Indicator
Actual 3/31/2018
Actual Actual 3/31/2019 3/31/2020
FY 2020 Goal
Percent of Goal
FY2021 Goal
FY2021 Goal
Achieve sports related room nights.
On Schedule
Room Nights
118,460
128,309
172,132
254,000
67.77%
258,000
193,500
Submit or assist in the submission of event/activity bids.
Completed
Bids Submitted or Assisted
40
33
79
70
112.86%
73
73
Organize site visits to recruit events/activities to Palm Beach County
On Schedule
Site Visits
17
24
19
38
50.00%
39
28
Provide funding to events/activities
N/A
Events Provided Funding
63
69
N/A
N/A
#VALUE!
N/A
N/A
Host or supported events/activities
On Schedule
Events Hosted or Supported
97
106
95
170
55.88%
180
120
On Schedule
Assisted Events Providing TV Coverage
13
9
11
16
68.75%
16
16
Completed
New Sporting Event Grants - Actual Room Nights
19,817
14,828
30,693
30,000
102.31%
33,000
28,000
Assist events/activities that promote Palm Beach County as a tourist destination through national or international television coverage. 6 New Sporting Event Grants 7 Actual Room Nights
PALM BEACH COUNTY Tourist Development Council Film Television Commission Semi- Annual Performance Measures
3/31/2018 3/31/2019 3/31/2020 FY 2020 Actual Actual Actual Goal
Percent of Goal
Pre
Post
Covid19 FY 2021 Goal
Covid FY 2021 Goal
OBJECTIVE
STATUS*
Collect and monitor production revenue (dollars spent in PBC)
Production Revenue (In the On Schedule Millions)
$151.16
$150.90
$134.56
$245.00
54.92%
$252.00 $205.00
Generate Hotel Room Nights
On Schedule Hotel Room Nights
10,752
12,216
10,402
17,480
59.51%
18,000
14,640
163
186
160
382
41.88%
385
318
111
120
124
205
60.49%
220
171
PERFORMANCE INDICATOR
On Schedule Permits Issued Issue Film Permits Provide professional assistance to other projects not required to pull a On Schedule Non-Permitted Productions film permit. Generate Production Leads
On Schedule Total Leads
146
150
133
277
48.01%
290
231
Response to Leads Develop new tourism based TV shows. Projects within this category include in-development, in-production and/or aired.
On Schedule Lead Responses
146
148
132
277
47.65%
290
231
9
110
112
110
101.82%
113
113
16,512
18,436
16,805
33,615
49.99%
34,600
28,150
Generate unique visitors to the website.
Completed
Secure tourism based TV shows
On Schedule Website Unique Visitors
*Status as of March 31, 2020 (halfway through the fiscal year) indicated that all categories were still within range to be completed "On Schedule". However, the FTC anticipates that the FY20 goals will not be completed by the end of the fiscal year due to the impacts of COVID-19, which will be reflected most in the second half of the fiscal year.
PALM BEACH COUNTY CONVENTION CENTER AS OF MARCH 31, 2020 OBJECTIVE
#
Objective
PERFORMANCE INDICATOR
Status
1 Achieve targeted gross rental revenue of $1,942,000
Post Covid 19 FY 2021 Goal
3/31/2018 Actual
3/31/2019 Actual
3/31/2020 Actual
FY 2020 Goal
1 Gross rental revenue
$ 1,611,030
$ 1,437,012
$ 1,514,746
$ 1,942,000
78.00%
$ 2,227,000 $
1,780,000
2 Net Sales Food and Beverage
$ 1,528,713
$ 1,846,657
$ 1,874,553
$ 1,957,000
95.79%
$ 2,092,000 $
1,652,000
28,114
15,787
31,676
53,000
59.77%
47,700
30,000
20,417
24,648
24,627
35,000
70.36%
31,500
20,000
117
119
87
186
46.77%
131
131
82
95
69
134
51.49%
111
111
35
24
18
52
34.62%
20
20
#
Performance Indicator
Percent of Goal
Pre Covid 19 FY 2021 Goal
On schedule
2 Realize F&B net sales of $1,957,000 On schedule
3 Group Level Booked Room Nights Convention Center Shared 53,000 Group Level Actual FY Room Nights Convention Center Shared 35,000 5 Total number of events 4
6 Number of Events Meetings, Conventions, & Shows 7 Number of Food & Beverage Banquets
7 Banquet cancellations in March due to COVID 19
On schedule
Group Level Booked Room Nights Convention Center Shared Group Level Actual FY Room Nights 4 Convention Center Shared 5 Total number of events Number of Events Meetings, 6 Conventions, & Shows
Behind schedule
7 Number of Food & Beverage Banquets
On schedule On schedule On schedule
3
Tourist Development Tax (Bed Tax)
• Re-Budget @ Targets (33%)/25% July 9th TDC Meeting • Checkpoint 3 Week 1 July (May) • Confirm of FY2021 Growth Budget July 14th BCC Contracts FY20 Amended Ordinance 1st Hearing Beach Allocation August 25th BCC Ordinance 2nd Hearing Beach Allocation Marketing Recovery Plans Funding Stimulus Special Projects Funding Stimulus Beaches Transfer Funding Stimulus Use of Reserves September BCC Contracts FY21 Renewals
Questions/Comments
5D
6. NEW BUSINESS
6.A.
6.B.
Grant Summary FY '20, FY '21 Event
Sport
Location
Date
First Responder Games (FY 20)
Multi‐Sport
Various Venues in Palm Beach County
September 9‐20, 2020
Perfect Game WWBA World Championship Weekend (FY 21)
Baseball
Roger Dean Chevrolet Stadium, FITTEAM Ballpark of the Palm October 8‐12, 2020 Beaches, Santaluces Athletic Complex
$50,000
Perfect Game 14U World Championship (FY 21)
Baseball
FITTEAM Ballpark of the Palm Beaches
$10,000
Recommended Grant Funds, FY '20
$15,000
Recommended Grant Funds, FY '21
$60,000
October 16‐19, 2020
Recmd. $ $15,000
Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125 www.PalmBeachSports.com
6C1a-c
Event Bid Sheet
Event Name:
First Responder Games
Event Owner:
First Responder Sports, Inc.
Proposed Dates:
September 9-20, 2020
Sport:
Multi-sports
Grant Funds Recommended
$15,000
Level of Competition:
Amateur – Open to Police, Fire, Military, EMS personnel & Federal Agents
Age Range:
Adult
Proposed Venue:
Various venues will be utilized to accommodate the 30 different sports that makeup the 12-day multi-sports festival.
Estimated Participation & Room Nights:
Projecting 2,000 total athletes (1,200 traveling & 800 from South FL) 1,200 traveling adult athletes / 4 people per room = 300 rooms 300 rooms * 4.0 night avg. stay = 1,200 room nights
Estimated Economic Impact:
1,200 traveling adult athletes * 4.0 avg. day stay * $240 daily spending = $1,152,000 800 local adult athletes * 4.0 avg. day stay * $120 daily spending = $384,000 Total projected economic impact = $1,536,000
Event Description: The Palm Beach County Sports Commission is seeking to partner with First Responder Sports to bring the biennial First Responder Games to Palm Beach County from June 3-14, 2020. The First Responder Games is an Olympic-style competition dedicated exclusively for police, fire, military, emergency medical personnel, and federal agents The event will attract over 2,000 first responders from across the nation and will feature more than 30 different sports events, including soccer, flag football, softball, golf, 1 .
Just Bring Your Game
Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
6C1a
basketball, ice hockey, fishing, racquetball, tennis, etc. Hosting this event will generate considerable visitor spending and room nights in addition to significant public relations value for providing a forum to celebrate some of our country’s heroes. Sports Included in the First Responder Games (as of February 1): 5K & 10K Run Archery Basketball Bench Press Bowling Cornhole CrossFit Five Stand Football Fishing – Inshore Hockey Pickleball Poker Pistol Racquetball Shotgun – Practical Skeet Soccer Sporting Clays Tennis Track & Field Trap
Billiards Dart Golf Push/Pull Softball
Marketing Plan: In order to promote the First Responder Games, direct mailings and an e-marketing campaign will be targeted to many, if not all, police and fire departments in the country. The First Responder Games, Inc., also maintains a large database of firefighters that routinely participated in the Florida Firefighter Games, as well as those national organizations that have participated in the First Responder Games. The First Responder Games has also taken over the databases from the Florida Police and Fire Games, significantly increasing the direct marketing opportunities. About First Responder Sports, Inc.: First Responder Sports, Inc. promotes several events for the professional firefighters and first responding personnel. The First Responders Games is their primary national event, which offers a multisport event festival for police, fire, military, federal agents, EMTs, paramedics, and others that serve and protect the United States. First Responder Sports has taken over many of the assets of the United States Firefighter Games and Florida Police and Fire Games, which trace back more than 30 years and attracted nearly 5,000 participants. Due to this partnership and the loss of the Florida Police and Fire Games, the First Responder Games have grown significantly since their inaugural event, which took place in Tampa during the summer of 2012. Between USFFG’s history hosting the National and Florida Firefighter Games, and the partnership with the Florida Police and Fire Games (formerly the Florida Law Games and originally the Police Olympics), the First Responder Games has continued to grow into the premier national event for our nation’s heroes. Projected Event Schedule for 2020 First Responder Games: 5K & 10K Run tentatively scheduled for June 14 at a location TBD Archery tentatively scheduled for June 5-6 at Gold Coast Archers in Delray Beach Basketball tentatively scheduled for June 5 & 12-14 at multiple gyms in Palm Beach County Billiards tentatively scheduled for June 11-13 at Slate Billiards in Boynton Beach Bowling tentatively scheduled for June 12-14 at Greenacres Bowl Cornhole tentatively scheduled for June 5 at Doubletree Palm Beach Gardens CrossFit tentatively scheduled for June 7 CrossFit 561 in West Palm Beach Darts tentatively scheduled for June 11-13 at the Doubletree Palm Beach Gardens Fishing scheduled for June 8-9
Just Bring Your Game
2
Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
6C1a
Five Stand tentatively scheduled for June 3 at Okeechobee Shooting Sports Flag Football scheduled for June 3-4 & June 8-11 at Palm Beach Gardens North County District Park Golf scheduled for June 8-11 at Madison Green, Palm Beach National, PGA National Resort & SPA Ice Hockey tentatively scheduled for June 10-13 at Palm Beach Ice Works in West Palm Beach Mountain Bike tentatively scheduled for June 5 at a location TBD Poker tentatively scheduled for June 6 at the DoubleTree Palm Beach Gardens Pistol tentatively scheduled for June 11 at Okeechobee Shooting Sports Pickleball tentatively scheduled for June 6 at Palm Beach Gardens North County District Park Powerlifting tentatively scheduled for June 6 at DoubleTree Palm Beach Gardens Racquetball tentatively scheduled for June 4-5 at a location TBD Shotgun tentatively scheduled for June 11 at Okeechobee Shooting Sports Skeet tentatively scheduled for June 4 at Okeechobee Shooting Sports Soccer tentatively scheduled for June 11-14 at Palm Beach Gardens North County District Park Softball tentatively scheduled for June 3-7 at Okeeheelee Park, Seminole Palms Park, & John Prince Park Sporting Clays tentatively scheduled for June 3 at Okeechobee Shooting Sports Tennis tentatively scheduled for June 10-12 at the Palm Beach Gardens North County District Park Trap tentatively scheduled for June 5 at Okeechobee Shooting Sports *Hospitality functions will be offered from June 4-13 at 6pm. PBCSC Responsibilities: • Assist with identifying and coordinating the multiple venues required to host the multi-sport event • Assist with operational and logistical needs • Staffing registration and certain sporting events with volunteers • Assist with marketing & public relation efforts • Financial support – to assist with venue costs Benefits: • The First Responder Games takes over for the Florida Police & Fire Games, one of the largest Olympic-style festivals that takes place annually in Florida •
The First Responder Games is one of the largest sporting events dedicated for police, fire and military personnel, creating an opportunity to generate positive media coverage and embrace the local community
•
First responders traveling to participate view this as a major vacation opportunity and bring their entire families and spend heavily on shopping, dining, and entertainment opportunities
•
Room night generation is very strong during a time that hotels need the business
•
The event will occupy facilities located throughout Palm Beach County, creating countywide spending and public relations benefits
History: •
Palm Beach County hosted the 2014 First Responder Games on August 6-17 and utilized 15 hotels for a total of 654 room nights picked up.
Just Bring Your Game
3
Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
6C1a
•
The 2017 First Responder Games were also held in Palm Beach County in 2017. Due to weather issues, the event was held in both June and October. Combined, the event generated 819 room nights.
Just Bring Your Game
4
Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
6C1a
CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION
Perfect Game World Wood Bat Association (WWBA) World Championship Weekend Over 3,000 athletes participating on more than 150 elite travel baseball teams will visit Palm Beach County to compete in one of the most competitive high school age baseball tournaments in the world. Perfect Game World Wood Bat Association (WWBA) World Championship Weekend will be returning for the 19th time in 20 years. This event, which has experienced tremendous growth in team and player participation, is conducted under Perfect Game USA and will take place at Roger Dean Chevrolet Stadium in Jupiter, FL, FITTEAM Ballpark of the Palm Beaches in West Palm Beach, and the Santaluces Athletic Complex in Lake Worth from October 8-12, 2020. The Perfect Game WWBA World Championship is known simply as “Jupiter” amongst the amateur baseball community, and provides a showcase for more than 2,000 prospects (88 teams) while they perform in front of nearly 1,000 professional scouts and college recruiters over the course of five days. The Perfect Game WWBA Freshman World Championship is another event held simultaneously featuring more than 1,000 athletes (70 teams) of 14u travel teams. By combining the two events on one weekend, Perfect Game can benefit from operational efficiencies, and players get the opportunity to be scouted at one time. This even was relocated to The Palm Beaches in 2017. Perfect Game USA is the largest amateur baseball scouting service, hosting more than 100 showcases and tournaments each year. Perfect Game attracts the most talented amateur players in the nation and the proof is in the results. A total of 10,228 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft since 2003. The number of MLB draft picks for Perfect Game leads all other baseball organizations.
GRANTEE CONTACT
Perfect Game USA Taylor McCollough / (319) 533-2067
BID/GRANT
Grant
BID FUNDS REQUESTED BID FUNDS RECOMMENDED
$50,000 $50,000
APPLICABLE CATEGORIES
Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials
6C1b
MEDIA COVERAGE PLANNED
National
MARKETING PLAN
Perfect Game markets the event directly to their members and teams within their database. Tournament is also promoted on the Perfect Game website.
EVENT OWNER ESTIMATES
Estimated Economic Impact – $5,316,415 Estimated Room Nights – 6,820
SPONSORSHIP BENEFITS
Full page color program ad Opportunity for vendor booth Opportunity to display 3’x8’ banner at the venue Logo and link on website
OTHER TDC FUNDS REQUESTED
No
PRIOR EVENT HISTORY:
19 - 5,497 Room Nights 18 - 6,013 Room Nights 17 - 6,597 Room Nights 16 - 4,239 Room Nights 15 - 3,889 Room Nights 14 - 3,553 Room Nights 13 - 3,653 Room Nights 12 - 3,332 Room Nights 11 - 3,230 Room Nights
10 - 3,436 Room Nights 09 - 2,791 Room Nights 08 - 2,417 Room Nights 07 - 2,588 Room Nights 06 - 3,106 Room Nights 05 - 1,934 Room Nights 03 - 2,386 Room Nights 02 - 1,971 Room Nights
PREVIOUSLY APPROVED FUNDS:
19 - $50,000 18 - $50,000 17 - $50,000 16 - $25,000 15 - $25,000 14 - $25,000 13 - $12,000 12 - $12,000 11 - $12,000
10 - $12,000 09 - $12,000 08 - $12,000 07 - $10,000 06 - $10,000 05 - $10,000 03 - $5,000 02 - $5,000
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Event Fact Sheet
Event Name:
Perfect Game 14U World Championship
Event Owner:
Perfect Game USA, Inc.
Grant Recommendation:
$10,000 (FY 21)
Dates:
October 16-19, 2020
Sport:
Baseball
Level of Competition:
Amateur
Age Range:
High School Freshman (14U)
Proposed Venues:
FITTEAM Ballpark of the Palm Beaches (13 total diamonds)
Estimated Participation & Room Nights:
Projecting 32 total teams (26 traveling & 6 South Florida) 26 traveling teams * 18 players per team = 468 total youth athletes, 26 traveling teams * 2 coaches per team = 52 total coaches 26 traveling teams * 27 spectators per team = 702 total adult spectators 1,222 total traveling participants / 4.5 people per room = 275 rooms 275 rooms * 4 nights = 1,100 room nights
Estimated Economic Impact:
468 youth athletes * $120.36 avg. daily spending * 4 days = $225,313 52 coaches * $240.71 avg. daily spending * 4 days = $50,067 702 adult spectators * $240.71 avg. daily spending * 4 days = $675,913 Total Visitor Spending = $951,293
Event Description: The 2nd annual Perfect Game 14U World Championship will take place at FITTEAM Ballpark of the Palm Beaches on October 16-19, 2020. This event, which is tailored for high school freshmen, will feature 34
Just Bring Your Game
1
Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
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teams and nearly 600 athletes from across the nation. This is an invitation-only tournament allowing only wood bat play. Each team is guaranteed 4 games. Only a single champion will be crowned. Unlike, the Perfect Game WWBA World Championship and Freshman World Series, this tournament will not attract professional and collegiate scouts. The third week of October is a “dead period” for recruiting. However, Perfect Game will use this weekend to crown world champion in this rising age group. The Perfect 14U World Championship will feature over 1,500 visitors, which includes players, coaches, and spectators. The event is expected to generate approximately 1,100 hotel room nights and $770,000 of economic impact. Combined with
Event Schedule: Thursday, October 15th: Friday, October 16th: Saturday, October 17th: Sunday, October 18th: Monday, October 19th:
Team Registration Pool Play takes place from 8am to 10pm Pool Play takes place from 8am to 10pm Elimination rounds / consolation games takes place from 8am to 8pm Championship Game / consolation games take place
Event History: The inaugural Perfect Game 14U World Championship was held in The Palm Beaches in 2019. This event generated 890 room nights. In addition to this event, Perfect Game annually hosts their Perfect Game WWBA World Championships and Freshman World Championships in October, which draw more than 6,000 room nights per year. Marketing & Media: Perfect Game’s reputation as a baseball scouting service is unsurpassed. The Perfect Game WWBA World Championships and Freshman World Series will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”. About Perfect Game: Perfect Game USA is the largest amateur baseball scouting service, hosting more than 100 showcases and tournaments each year. Perfect Game attracts the most talented amateur players in the nation and the proof is in the results. A total of 10,236 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft since 2003. The number of MLB draft picks for Perfect Game leads all other baseball organizations. PBCSC Responsibilities:
• • • •
Operational and logistical support Coordination with FITTEAM Ball Park of the Palm Beaches Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached) Financial support to offset costs help offset event-related expenses 2
Just Bring Your Game
Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
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Primary Benefits: • Substantial room night generation for the shoulder season (October) • This event would utilize the FITTEAM Ballpark of the Palm Beaches • This event will significantly enhance Palm Beach County’s resume as a premier destination for baseball
Just Bring Your Game
3
Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
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