TDC December 2020 Board Book

Palm Beach County Tourist Development Council

Board Book

December 10, 2020

Table of Contents TDC Board Book December 2020 Invitation Letter 1. TDC Board Meeting Attendance 2. TDC Board Meeting Agenda December 10, 2020 3. TDC October 15, 2020 Minutes 3. TDC November 12, 2020 NOTES 4. CONSENT ITEMS 4.A. Discover The Palm Beaches Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Monthly Newsletter 4.E. Film & TV Production Report 4.F. Convention Center Income Statement & Financial Operations Analysis compared to Prior Year Budget 4.G. Convention Center Marketing Update 4.H. Convention Center "Pace" Revenue Report 4.I. ERM Project Status Report 4.J. PBI Traffic Report 4.K. Contract Tracking Report 5. OLD BUSINESS 5.A.-1.a. Discover Hotel Performance Dashboard 5.A.-1.b. To Be Sent Tuesday, December 8, 2020 5.A.–1.c. To Be Sent Tuesday, December 8, 2020 5.C. Checkpoint #8 To Be Sent Tuesday, December 8, 2020 6. NEW BUSINESS 6.A. TDC Board Meeting 2021 Calendar 6.C. GBAC Status - Total County 6.E.-1.a.-e. Category G Grant Agreements 7. BOARD COMMENTS 8. PUBLIC COMMENTS

138

DATE:

December 4, 2020

TO:

TDC Board Members

FROM:

Glenn P. Jergensen, Executive Director Tourist Development Council

SUBJECT:

Thursday, December 10, 2020 TDC BOARD MEETING

The Palm Beach County Tourist Development Council will meet on Thursday, December 10, 2020 in the Dave Burke Board Room at 2195 Southern Boulevard, West Palm Beach. Our entrance is immediately off the west side of the central parking area. The subject board meeting packet is enclosed. The meeting will begin at 9:00 a.m. If you have any questions regarding this information, please give us a call at 233-3130.

I. GJ/JH Enclosure cc:

Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Chuck Elderd, FTC George Linley, Sports Commission Dave Lawrence, Cultural Council Deborah Drum, ERM Jorge Pesquera, Discover David Anderson, Convention Center / Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Hospitality Jodi Cross, Florida Restaurant and Lodging Association Regional Sales Manager (Agenda) Joan Hutchinson, TDC Ernie Pena-Roque, TDC

o:\dept\tdc\tdcmtg2020.invite.LTR

Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE December 10th, 2020

(Seat)

01.09.20 02.13.20 03.12.20 04.09.20 05.14.20

BOARD MARKETING WORSHOP 05.28.20

06.11.20 07.09.20 08.13.20 09.10.20 10.15.20 11.12.20 12.10.20

(1) Chair Commissioner Mary Lou Berger 11/20/2018 - 11/2020

NA

P

P

COVID-19

P

A

P

P

NA

P

A

P

(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3

NA

P

P

COVID-19

P

P

P

P

NA

P

P

P

(2)Jeffrey Mayers (9/30/23) Appt(11/05/2019)Dist. 1

NA

P

P

COVID-19

P

P

P

A

NA

P

P

P

(3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3

NA

P

P

COVID-19

P

P

P

P

NA

P

A

P

NA

A

A

COVID-19

P

A

A

A

NA

Vacant

Vacant

Vacant

(6)Comm Christina L. Romelus(9/30/24) Appt (01/10/17)ReAppt(8/4/20)[Dis.5]

NA

A

A

COVID-19

A

A

P

P

NA

P

P

A

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

NA

P

A

COVID-19

P

P

P

P

NA

P

P

A

NA

P

A

COVID-19

P

P

Excused

P

NA

P

P

P/Phone

NA

P

P

COVID-19

P

P

P

P

NA

P

P

P/Phone

NA

P

P

COVID-19

P

P

P

P

NA

P

P

P

P

P

COVID-19

P

P

COVID-19 COVID-19 COVID-19

P P P

P P P

NA NA NA NA

P

P P P

P P P P

P

P P P

P P P P

P P P

P P P

P

P

COVID-19

P

P

COVID-19

P P P P P P

Julie Bishop

NA NA NA NA NA NA NA

Evan Lomrantz

P P A P P P

P P P P P P P

P

P P P P P P

P P P P P P P

(5)Vacant, Dis4

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] (9) Comm. Kelly Shoaf (9/30/22) Appt.

6/4/19 At-Large

STAFF Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Dave Lawrence, Culture George Linley, Sports Chuck Elderd, Film & TV Jorge Pesquera, Discover Deborah Drum, ERM Dave Anderson, PBCCC Vincent McPhail, PBCCC Glenn Jergensen, TDC Ernie Pena-Roque, TDC Joan Hutchinson, TDC

NA NA NA NA NA NA NA NA NA NA NA

O:\TDC MEETINGS\TDCMtg2020\attendnc ** Reappointment during current year NA- Does not count towards attendance.

P/W - Workshop P/S - Special Meeting

COVID-19 COVID-19 COVID-19 COVID-19 COVID-19

P P P P P

Julie Bishop

P P P P P

P P P P P P

P/Phone P P P P P P P P P P

O:\TDCMtg2020\attendnc\01102013 to Present Sheet

1.

TOURIST DEVELOPMENT COUNCIL DECEMBER 10th, 2020 Dave Burke Boardroom 2195 Southern Boulevard West Palm Beach, Florida AGENDA 1.

ROLL CALL

2.

AGENDA ADDITIONS AND DELETIONS – MOTION TO APPROVE

3.

MOTION TO APPROVE OCTOBER 15th TDC MEETING MINUTES AND NOVEMBER 12th TDC MEETING NOTES*

4.

MOTION TO RECEIVE AND FILE THE CONSENT ITEMS FOR NOVEMBER AND DECEMBER 2020 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT*

5.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1.

TDC DASHBOARD CURRENT MONTH & FY2020* a.

Discover Hotel Performance Dashboard* b.

Bed Tax Collections* c.

Report Out Metrics*

B.

PBI UPDATE – LAURA BEEBE

C.

CHECKPOINT #8 OCTOBER COLLECTED NOVEMBER* 1

2.

6.

NEW BUSINESS – DISCUSSION ITEMS A.

January 2021 to December 2021 Meeting Calendar*- Motion to Approve

B.

TDC Finance Committee Appointment of Jeff Mayer- Motion to Approve

C.

GBAC Status – Total County*

D.

ERM 1. Two Minute Update- Deb Drum

E.

SPORTS COMMISSION 1.

Motion to approve the Cat. “G” Grant Agreements*: Grant a. b. c. d. e.

Delray Beach Open by VITACOST.com (February 12-21, 2021) – Delray Beach Tennis Center The Honda Classic (March 15-21, 2021) – PGA National Resort & Spa Walker Cup Match (May 7-9, 2021) – Seminole Golf Club NEW USTA Girls 12’s National Clay Court Championships (July 11-18, 2021) – The Polo Club of Boca Raton USTA Boys 18’s & 16’s National Clay Court Championships (July 11-18, 2021) – Delray Beach Tennis Center, Delray Swim & Tennis Club, Broken Sound Boca West, Hunter’s Run, Seven Bridges Tennis Center, Woodfield Country Club

Totals 2.

Amount

Room Nights

$25,000

1,000

$75,000

7,500

$10,000

875

$5,000

500

$20,000

2,500

$135,000

12,375

Two Minute Update- George Linley

F.

CONVENTION CENTER 1.

Spectra Venue Management a.

Two Minute Update- Dave Anderson 2.

Spectra Hospitality a.

Two Minute Update- Vincent McPhail

G.

DISCOVER 1.

Two Minute Update- Jorge Pesquera

H.

CULTURAL COUNCIL 1.

Two Minute Update- Dave Lawrence 2

I.

FILM & TV 1.

Two Minute Update- Chuck Elderd

7.

BOARD COMMENTS

8.

PUBLIC COMMENTS

9

ADJOURNMENT Next Meeting January 14, 2021. *Attachment included

Tdc/tdcmtgs2020/Agenda.12.10.2020

3

TOURIST DEVELOPMENT COUNCIL OCTOBER 15th, 2020 MINUTES 1.

ROLL CALL Present Jim Bronstien, Vice Chair Jeffrey Mayers Don Dufresne Commissioner Kelly Shoaf Commissioner Christina L. Romelus Davicka Thompson

Absent Jim Mostad Commissioner Mary Lou Berger, Chair Seat 5 Vacant

Staff Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Pena-Roque, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Jennifer Sullivan, Cultural Council Kathleen Alex, Cultural Council George Linley, Sports Commission Michael Zeff, Sports Commission Scott Glinski, Sports Commission Jared Fleet, Sports Commission Evan Lomrantz, Discover The Palm Beaches Gustav Weibull. Discover The Palm Beaches Kelly Cavers, Discover The Palm Beaches Nick Parks, Discover The Palm Beaches Richard Basen, Discover The Palm Beaches Chuck Elderd, Film & TV Commission Deborah Drum, ERM Julie Bishop, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Entertainment Mike Brodnicki, Convention Center Laura Beebe, Airports Other Mike Bauer, Jupiter Stadium Ltd Cody Benkelman, Airports Mami Kisner

1

3.

2.

AGENDA ADDITIONS AND DELETIONS – MOTION TO APPROVE Motion to approve Agenda Additions & Deletion is made by Jeffery Mayers and seconded by Commissioner Kelly Shoaf. Motion carries 6-0 with Commissioner Mary Lou Berger and Jim Mostad absent and seat 5 vacant.

3.

MOTION TO APPROVE SEPTEMBER 10th TDC MEETING MINUTES* Motion to approve September 10th TDC Meeting Minutes is made by Jeffery Mayers and seconded by Commissioner Kelly Shoaf. Motion carries 6-0 with Commissioner Mary Lou Berger and Jim Mostad absent and seat 5 vacant.

4.

MOTION TO RECEIVE AND FILE THE CONSENT ITEMS FOR OCTOBER 2020 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* Motion to receive and file the Consent Items for October is made by Jeffery Mayers and seconded by Commissioner Kelly Shoaf. Motion carries 6-0 with Commissioner Mary Lou Berger and Jim Mostad absent and seat 5 vacant.

5.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1.

TDC DASHBOARD CURRENT MONTH & YTD*

Jergensen Bed Tax Collection – For the month of August 2020 collected in September 2020 was at $1.8M compared to the same month in 2019 at $2.6M with a (29%) decrease. Forecast at 2

reduced levels for the month was $0.4M, so we are $1.5M higher, but down (3.5%) from prior month. August Tax Exempt rental receipts of $1.5M, were up 11% from prior August.

The Total FYTD’20 collections were at $43.3M, lower than last fiscal year’s $54.2M by (20%) reflecting the fifth full month of recovery from COVID-19 this fiscal year. Total Fiscal Year 2020 is $7M higher than our conservative reduction forecast for Fiscal Year 2020. Our initial forecasts projected a (33%) decline; we end at a (20%) decline equal to the Great Recession of 2008/2009.

The Rooms sold for August were 213,353 or (35%) lower than the previous year. Rooms available for August at 549,878 at 4.4% higher than last year. Hotel Rooms active in the County 17,738 exceeded our March 2020 peak of 17,602.

Occupancy for August 2020 was 38.8%, down (38%) over Prior Year. Occupancy for August 2019 was 62.1%. Occupancy August CYTD was 46.7%, down (37%) over prior year. Average daily rate for August was at $127.23, 5.2% higher than previous year, CYTD up 2.9%. The revenue/available room for August was at $49.32 lower by (34%), CYTD decrease (34%).

Hotel Room Net sales FY20 Year over Year-August decreased (32%) at $25.8M. Nonhotel room sales FY20 Year over Year August increased 10% at $4M. Hotel Room Net Sales FY20 Year to Date decreased by (25%) at $597M. Non-Hotel Room Sales FY20 Year to Date increased by 20% at $104.4M. FYTD 2020 Taxable Revenues Fiscal Year decreased (20%) at $702M. Airport activities for the month of August, 113,627 passengers (76%) lower than the same August 2019 and estimated seat capacity was down (53%) over last year with 254,201 seats. Passenger from 12 month rolling average went down (34%) to 4,433,993 over last year.

Leisure & Hospitality Employment for August of 64,100 decreased (26%) over the same month in 2019. Accommodations employment down (53%) at 5,100 employees. F&B was down (23%) at 43,900 employees. Arts & Entertainment employment down (18%) at 15,100 employees. a. b. c.

B.

Discover Hotel Performance Dashboard* Bed Tax Collections* Report Out Metrics*

PBI UPDATE – LAURA BEEBE*

Cody Benkelman Cody Benkelman gave the report for Laura Bebe and stated that the advertising of the Jet Blue non-stop flight to LAX has begun in county for outgoing flights and is about to 3

begin in Los Angeles for flights to PBC. Advertising is focusing on digital formats and paid social media.

C.

CHECKPOINT #6 AUGUST COLLECTED SEPTEMBER*

Jergensen Hotel rooms sold in August were down (34.8%) with revenue down (32.3%) and occupancy down (38%) from 2019. For the FY2020 gross collections were down (20.1%) with our lowest point being in April.

Mayers Expressed the desire to continue with the checkpoints and forecasts through Q1. He expressed concern about the group market and continued lack of group bookings. He expressed a need in the industry to understand who is traveling, where they are from, where they are traveling, and why they are traveling.

Anderson Confirmed that convention centers across the U.S. are not seeing any group activity or bookings until late March, early April.

Jergensen Shared research which shows Florida is the most desired travel destination in the Country, but at the same time backs up Mr. Anderson’s comments that group travel will not resume until April 2021.

Beebe Air travel is still down 75% in August and September maybe in the 60% range. She expects capacity to increase as we near the holidays, but flights will remain down 50%.

Mayers Asked about projections.

Beebe Stated that predictions are difficult because airlines are making last minute decisions about flights. New York continues to have quarantine orders which suppresses service and New York was once one of our largest markets. On a happy note, Conde Nast has voted PBI the third best airport in the U.S. 6.

NEW BUSINESS – DISCUSSION ITEMS 4

A.

TDC RECOVERY UPDATE 1.

Discover Platform*

Basen Discover has entered into Stage- 2A marketing campaign, reaching into the Orlando and Tampa markets and if COVID cases in Florida continue to decrease marketing will begin soon in the Jacksonville and Atlanta markets.

Discover is continuing with digital campaigns and free night promotions.

2.

Cultural Tourism*

Sullivan The Cultural Council has begun a five-pronged marketing campaign which is made up of • •

• • • B.

Relief and Recovery, which focuses on GBAC accreditation for cultural organizations. The Norton Museum is close to receiving their accreditation and will be the first cultural venue to do so.

Advertising, new advertising campaigns are being aired in traditional markets, digital, and influencer markets, all have a call to action, click on the link for information and promotions. Mosaic is targeting the message in So. Florida and a teaser campaign begins October 16 and run through December in Orlando and Tampa markets. Brand marketing will turn on in December for travel markets.

Matching Co-Op advertising, co-op advertising has begun with the Sun Sentinel, PB Media Group, Jupiter Magazine, and PBI. Influencers and P.R., a variety of social distancing events are taking place, such as a reception at the zoo which highlights cleaning procedures and the wearing of masks.

Activations - are being planned through the Cultural Concierge program promoting social distancing and outdoor events.

CULTURAL COUNCIL 1.

Two Minute Update- Dave Lawrence

Lawrence • • • •

The Cultural Council hosted a virtual town hall with an audience of 160 attendees.

October is National Arts and Humanities month.

Cultural Resiliency Funding program launches on October 16 and we are asking cultural organizations to light their building green for go (reopening).

The Cultural Councils first post COVID exhibit in the main gallery opens next week with a soft opening and will open to the general public on November 18.

5

•

C.

On October 16, a virtual opening of an Anthony Burke curated exhibit will highlight five African American visual artists along with five African American poets for very unique and timely virtual experience.

SPORTS COMMISSION 1.

Motion to approve the Cat. “G” Grant Agreements*: Grant a.

b. c. d.

Amount

Holiday Basketball Classic of the Palm Beaches (December 28-30, 2020) – Palm Beach Gardens Community High School, Cardinal Newman High School Gainbridge LPGA (proposed January 25-31, 2021) – Banyan Cay Golf Resort XPE NFL Combine Prep Training (January 1April 30, 2021) – XPE Sports Winter Equestrian Festival (January 6-April 4, 2021) – Palm Beach International Equestrian Center

$110,000

Total Amount

$162,500

$15,000 $30,000 $7,500

Motion to approve the Category “G” Grant Agreements is made by Jeffrey Mayers and seconded by Davicka Thompson. Motion carries 6-0 with Commissioner Mary Lou Berger and Jim Mostad absent and seat 5 vacant.

2.

Super Bowl Economic Impact*

Linley The economic impact from hosting the Super Bowl was $25 million to Palm Beach County. This is double what was generated from the last Super Bowl we hosted. Palm Beach County received 4.4% of the total impact of the Super Bowl which took place in Miami and 88% of Super Bowl attendees were from out-of-state.

3.

Two Minute Update- George Linley

Linley 42,000 room nights have been cancelled in conjunction with cancellation of events due to COVID. The Sports Commission still has 27 events scheduled for Q1 2021, which we are trying to save by implementing COVID mitigation procedures. Multi-team events are the most challenging, the large Lacrosse event relocated to Tampa due to concerns about bring thousands of participants to Palm Beach County. The Gainbridge LPGA 6

tournament may shift to the end of February in coordination with another Florida LPGA event.

Bronstein Have grant amounts changed based on what is happening?

Linley We have reduced most grants somewhat, but we believe that recovery depends on getting sports back up and running. So, we do not want to lose an event due to funding levels.

We are closely monitoring what is happening and we are also adjusting room night formulas, recognizing that room nights will not be what they were pre-covid.

D.

DISCOVER 1.

Miami Dolphins-Two Year Partnership*

Parks With the success of our Super Bowl activation we looked at other ways to partner with the NFL and Miami Dolphins. Currently, Dolphins stadium is wrapping the first ten rows of seats and not allowing anyone to sit in these rows. We are purchasing advertising on these wraps. Our intent is to market our brand in the South Florida market and also to build our brand in visiting team markets. The buy is $200,000 per yr. for two years and with this purchase comes: • 32 television spots on The Audible a CBS Miami program.

• Game day protection – if a game is cancelled our purchase price will be decreased • A Belle Glade football camp will be attended by active Dolphin members and will include a Q & A session.

• Palm Beach County will be highlighted in the game day program.

This is a deeply discounted rate for advertising during a Dolphins game. In normal times, this advertising would cost upwards of $500,000 per year.

Jergensen In November Discover will be bringing a new branding campaign for discussion.

2.

Two Minute Update- Jorge Pesquera

Lomrantz Discover achieved four out of five performance measures in 2020 even with the onset of COVID. Other updates: • Currently, we have been participating with Visit Florida and their recovery program.

7

• • • • • E.

44 hotels have signed up for the GBAC accreditation.

January 12 & 13 ,2021 Discover will be hosting a live virtual PCMA Leadership Conference.

In January 2021 Discover will also be holding a strategic plan refresh.

Gustav Weibull has been invited to join Visit Florida Leadership Council.

Discover has selected a local consultant to provide diversity training to staff and a date will soon be locked down for that training.

FILM & TV 1.

Two Minute Update- Chuck Elderd

Elderd Thirty years ago, when the TDC was first started we had zero national media coverage, we now have an abundance of national presence from the upcoming Dolphin stadium wraps, to equestrian, golf, NCAA events, and more.

Update: • PBTV Watch Parties are a success with a reach of 217,000 for this weekly series.

Season 2 is about to begin with an episode focusing on our Cultural opportunities • More production companies are requesting permits to shoot and several companies from New York are currently filming.

F.

CONVENTION CENTER 1.

Spectra Venue Management a.

Two Minute Update- Dave Anderson

Anderson • • • •

Both the Condo Expo and the Fashion Expo are back in October and both are growing with more vendors and attendees.

In February we will be hosting two art shows Skywalk is due to be completed in Mid-December A second GBAC seminar will be taking place next month 2.

Spectra Hospitality a.

Two Minute Update- Vincent McPhail

McPhail We are looking forward to the two art shows and are partnering with local restaurants and chefs to bring the flavors of Palm Beach County into the convention center.

G.

ERM 1.

Two Minute Update- Deb Drum

Drum 8

Good news, beaches are in good shape after recent storms. The RFP has gone out for beach restoration work with Juno Beach being worked on this winter and Jupiter/Carlin Park beginning next winter.

Visitors to our open natural areas is up 25% as people are looking for ways to get out of the house in a safe manner.

7.

BOARD COMMENTS No comments from the Board.

8.

PUBLIC COMMENTS No comments from the public.

9

ADJOURNMENT Next Meeting November 12th. *Attachment included

Tdc Meetings/tdcmtgs2020/10.15.2020 Minutes

9

TOURIST DEVELOPMENT COUNCIL NOVEMBER 12th, 2020 NOTES 1.

ROLL CALL Present Commissioner Mary Lou Berger, Chair Jim Bronstien, Vice-Chair Jeffrey Mayers Jim Mostad

Absent Seat 5 Vacant Don Dufresne Commissioner Christina L. Romelus Commissioner Kelly Shoaf – By Phone Davicka Thompson – By Phone

Staff Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney – By Phone Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Pena-Roque, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council George Linley, Sports Commission Evan Lomrantz, Discover The Palm Beaches Nick Parks, Discover The Palm Beaches Richard Basen, Discover The Palm Beaches Chuck Elderd, Film & TV Commission Christy Andreotti, Film & TV Commission Phyllis Man, Film & TV Commission – By Phone Deborah Drum, ERM Julie Bishop, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Entertainment Laura Beebe, Airports – By Phone Other Mike Bauer, Jupiter Stadium Ltd – By Phone Claude Delorme, Jupiter Stadium Ltd – By Phone Jodi Cross, FRLA – By Phone 2.

AGENDA ADDITIONS AND DELETIONS – MOTION TO APPROVE

Table approval until December 10th, TDC Board Meeting due to lack of quorum.

3.

MOTION TO APPROVE OCTOBER 15th TDC MEETING MINUTES*

Table approval until December 10th, TDC Board Meeting due to lack of quorum.

1

3.

4.

MOTION TO RECEIVE AND FILE THE CONSENT ITEMS FOR NOVEMBER 2020 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT*

Table approval until December 10th, TDC Board Meeting due to lack of quorum.

5.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1.

TDC DASHBOARD CURRENT MONTH & FY2020* a.

Discover Hotel Performance Dashboard* b.

Bed Tax Collections* c.

Report Out Metrics*

Jergensen Bed Tax Collection – For the month of September 2020 collected in October 2020 was at $2M compared to the same month in 2019 at $2.2M with a (11%) decrease. Budget FY21 at reduced levels was $0.9M, so we are $1.1M higher, and up 7.5% from prior month. September Tax Exempt rental receipts of $1.8M, were up 16% from prior September.

The Total FYTD’20 collections were at $43.3M, lower than last fiscal year’s $54.2M by (20%) reflecting the fifth full month of recovery from COVID-19 ending FY2020. This (20%) decline reflects the same reduction year over year to the Great Recession of 2008/2009.

2

The Rooms sold for September were 214,837 or (26%) lower than the previous year.

Rooms available for September at 533,070 at 4.6% higher than last year. Hotel Rooms Active in the County 17,769 exceeded our March 2020 peak of 17,602.

Occupancy for September 2020 was 40.3%, down (29%) over Prior Year. Occupancy for September 2019 was 57.0%. Occupancy September CYTD was 46%, down (36%) over prior year. Average daily rate for September was at $128.43, 8.7% higher than previous year, CYTD up 2.7%. The Revenue/Available Room for September was at $51.72 lower by (23%), CYTD decrease (34%).

Hotel Room Net sales FY21 Year over Year-September decreased (22%) at $25.7M. Non-hotel room sales FY21 Year over Year September increased 65% at $5.6M. Hotel Room Net Sales FY20 Total decreased by (25%) at $597M. Non-Hotel Room Sales FY20 increased by 19% at $104.4M. FYTD 2020 Taxable Revenues Fiscal Year decreased (20%) at $702M. Airport activities for the month of September, 133,367 passengers (64%) lower than the same September 2019 and total estimated seat capacity was down (58%) over last year with 200,490 seats. PBI Passengers from 12 month rolling average went down (37%) to 4,198,374 over last year.

Leisure & Hospitality Employment for September of 64,800 decreased (24%) over the same month in 2019. Accommodations Employment down (53%) at 5,100 employees.

F&B was down (22%) at 44,200 employees. Arts & Entertainment employment down (13%) at 15,500 employees. Total Palm Beach County Non-Agricultural Employment for September was 585,700 down (7.5%) year over year.

B.

PBI UPDATE – LAURA BEEBE

Beebe It is anticipated that the airport traffic will increase as we near the Thanksgiving and Christmas holidays. New flights begin in November to the Bahamas. Along with our direct Jet Blue flights to Los Angeles.

C.

CHECKPOINT #7 OCTOBER COLLECTED OCTOBER*

Jergensen The budget projection for September was $866,968, actual collections were $1.978M. this is down 10.7% year to year but is 128.2% over what was projected.

Mostad With the loss of group business, the hotel industry is not optimistic about the upcoming months.

3

6.

NEW BUSINESS – DISCUSSION ITEMS A.

January 2021 to December 2021 Meeting Calendar*- Motion to Approve

Table approval until December 10th, TDC Board Meeting due to lack of quorum.

B.

TDC Finance Committee Appointment of Jeff Mayer- Motion to Approve

Table approval until December 10th, TDC Board Meeting due to lack of quorum.

C.

Update on LEISURE CAMPAIGN 2021 Season*- Jorge Pesquera & Team

D.

DISCOVER 1.

Two Minute Update- Jorge Pesquera Pesquera The Professional Convention Management Association conference has been changed from one large event to hosting several smaller regional events. Our convention center will be the host site for our region.

2.

Update on Equity/Diversity/Inclusion

Pesquera The EDI committee is meeting and preparing staff training on diversity.

E.

SPORTS COMMISSION 1.

Motion to approve the Cat. “G” Grant Agreements*: Grant a. b. c. d. e.

Delray Beach Open by VITACOST.com (February 12-21, 2021) – Delray Beach Tennis Center The Honda Classic (March 15-21, 2021) – PGA National Resort & Spa Walker Cup Match (May 7-9, 2021) – Seminole Golf Club NEW USTA Girls 12’s National Clay Court Championships (July 11-18, 2021) – The Polo Club of Boca Raton USTA Boys 18’s & 16’s National Clay Court Championships (July 11-18, 2021) – Delray Beach Tennis Center, Delray Swim & Tennis Club,

Amount

Room Nights

$25,000

1,000

$75,000

7,500

$10,000

875

$5,000

500

$20,000

2,500 4

Broken Sound Boca West, Hunter’s Run, Seven Bridges Tennis Center, Woodfield Country Club

Totals

$135,000

12,375

Table approval until December 10th, TDC Board Meeting due to lack of quorum.

2.

Sports Commission Special Event Contract College Football Playoff*

Linley The Sports Commission has approved funding of $100,000 to support this playoff game. In return we will have a major presence on all media platforms.

3.

Two Minute Update- George Linley

Linley The Sports Commission has been working with event organizers to scale back events. We will be hosting a modified Men’s Senior Baseball League tournament for two weeks in November and several golf tournaments will be returning this season. Equestrian Sport Production will begin hosting Holiday and Horses on November 24, 2020. This event will run through December.

4.

Update on Equity/Diversity/Inclusion

Linley The staff attended a two-day on-line training conducted by Barry University on diversity, hidden bias, and inclusion. We are working on creating performance measure which reflect diversity in sporting events.

F.

CULTURAL COUNCIL 1.

Two Minute Update- Dave Lawrence Lawrence The Flagler Museum is now GBAC certified. Eleven other arts institutions are working on accreditation.

2.

Update on Equity/Diversity/Inclusion

Lawrence The inclusion committee will be meeting this month. Our Cultural Equity Statement has been incorporated into all materials and in the Spring we will host an equity summit for arts organizations.

5

G.

FILM & TV 1.

Two Minute Update- Chuck Elderd Elderd Facebook watch parties are reaching 211,000 viewers. America Idol will be filming back story on a contestant from Riviera Beach and three shark shows are filming in the area.

2.

Update on Equity/Diversity/Inclusion

Elderd Our seven-member committee has met and is developing goals and objectives.

H.

CONVENTION CENTER 1.

Spectra Venue Management a.

Two Minute Update- Dave Anderson Anderson Business is slowly picking up. Both the Condo Expo and Florida Fashion focus returned and hosted larger events then previously. Upcoming we have the Coral Show, a body building competition, and Turning Point.

2.

Spectra Hospitality a.

Two Minute Update- Vincent McPhail

McPhail We are working with local chefs to assist with events. This initiative expands our offerings and helps local businesses.

I.

ERM 1.

Two Minute Update- Deb Drum Drum Recent storms created only light damage to our beaches. Projects are moving forward.

7.

BOARD COMMENTS Many expressed heartfelt appreciation to Commissioner Berger as this was her last meeting. Her leadership and guidance have been invaluable to the TDC.

6

8.

PUBLIC COMMENTS No public comments

9

ADJOURNMENT The meeting adjourned at 11:20 A.M. Next Meeting December 10th. *Attachment included

Tdc/tdcmtgs2020/11.12.2020 Minutes-NOTES

7

4. CONSENT ITEMS

TO:

Glenn Jergensen, Executive Director - TDC

FROM:

Jorge Pesquera, President/CEO

DATE:

November 30, 2020

RE:

Discover The Palm Beaches Monthly Activity Report November 2020

The following is a summary of TDC Performance measures for the month of November 2020. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of November. We continue to be negatively affected by the COVID-19 crisis, particularly, with the recent increase in cases.

October Hotel Performance 

Total room inventory is 3.4% higher than last year, at 17,839. The Palm Beaches ranks 4th in room inventory growth in Florida. This was down from 2nd due to October marking the 1 year anniversary of the Aloft (122 rooms) and Courtyard (150 rooms) in Delray. 



The number of room nights sold was 242,000, selling 27,000 more than September. 





The Palm Beaches has 3.9% share of room nights sold in Florida, higher than 3.7% in 2019

Occupancy ended the month at 43.8%. 



Ft. Lauderdale, Miami, Orlando and Daytona are all down in room inventory.

The Palm Beaches now ranks 8th, up from 10th in September

The average daily rate (ADR) was $133 decreasing 5.7% from 2019. This is due to lack of group business which generates compression and rate. 

Luxury properties increased rate by 36% while rates at upscale properties were down 13%.



The Palm Beaches continues to rank 3rd in rate. Naples and The Keys had higher rates

RevPAR was $36 down, ranking 8th (down from 8th last month) 

The Keys had a RevPAR of $135, down 10%

October CYTD Hotel Performance 

The total number of room nights sold is down 34% for the year 





Occupancy is down 36% to 45.8% 

Florida decreased 33% to 48.5%



The range of occupancy in the state is a high of 58.0% and low of 42.6%

The average daily rate is up 1.9% to $188 



Florida has decreased by 38%

Florida is down 6.5%

RevPAR is down 35% to $86, driven by occupancy

4-A

TABLE OF CONTENTS

Section

Table of Contents Page

Performance Measures ..........................................................................3 Marketing Advertising/Paid Media ..........................................................................4 Owned Views Digital Footprint ...............................................................4 Consumer & Travel Industry Database.....................................................4 Public Relations - Earned Media Impressions ............................................5 Public Relations - Social Media Engagement .............................................6 Group Sales Booked Room nights Hotel Lead program.................................................8 Group Level Booked Room Nights (CC Shared) .........................................8 Citywide Actualized FY Room Nights for Convention Center (Shared) ...........8 Destination Review ...............................................................................9 Site Participation ..................................................................................9 DTPB Hotel Lead & Long - Term Sales/Convention Center Report .............. 10 Research Reports .............................................................................. 11 Data Dictionary ................................................................................. 16

2

Performance Measures - TDC

*Excludes Legacy accounts. **Minor deviation in production results after year end may occur based on change (increase/decrease) request in room block.

D T P B OBJECTIVES

2020 - 2021

Leisure /Consumer – Increase Consumer and Travel Industry database to 400,000 –

Generate 11,000,000 in Owned Views Digital Footprint

–

Generate 1,200,000 Social Engagements

–

Generate 400,000,000 Advertising Impressions

–

Generate 150,000,000 Earned Media Impressions

Meetings & Conventions – Book 90,000 DTPB only room nights (Hotel Meetings Leads) –

Generate 30,000 Group Level Booked Room Nights Convention Center Shared

–

Generate 20,000 Group Level Actual FY Room Night for Convention Center Shared

–

Generate 55 participants in Destination Reviews

–

Generate 70 Destination Site Participants

3

Marketing Traditional Impressions

Digital Impressions

Advertising / Paid Media - Traditional & Digital FYTD

Month / Month Total Impressions 48,979,118

Owned Views Digital Footprint 11,000,000 10,000,000 9,000,000 8,000,000 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0

11,000,000

1,169,937 NOV

FY 2021 Target

Consumer & Travel Industry Database

Marketing & Leisure Sales

4

Marketing Public Relations Month / Month 65,000,000 60,000,000 55,000,000 50,000,000 45,000,000 40,000,000 35,000,000 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0

- Earned Media Impressions FYTD 70,000,000 65,000,000 60,000,000 55,000,000 50,000,000 45,000,000 40,000,000 35,000,000 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0

63,357,912

7,653,405 Nov-19

66,262,523

21,776,994 FY2020

Nov-20

FY2021

The strong month of coverage is a result of the following: 

Domestically, we released our “What’s New” press release on the wire, which helped it receive more pick up. It’s also important to note that this was our biggest push during COVID-19, and the return of the Z-team helped us with the distribution as well as the pitching of the release, leading to overall greater figures this month.



Internationally, a piece focused on new hotel properties written by Rochelle Lash of the Montreal Gazette received syndication in more than 70 Canadian publications. Whenever she writes for us, it receives a phenomenal pick up.

150,000,000 140,000,000 130,000,000 120,000,000 110,000,000 100,000,000 90,000,000 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 0

Total Impressions YTD 66,262,523

150,000,000

FY2021 Oct

5

Nov

Dec

Jan

Marketing & Leisure Sales

Feb

FY 2021 Year End Target Mar

Apr

May

Jun

Jul

Aug

Sep

Marketing Public Relations -

Social Media Engagement for March 2019 and 2020

Nov 2019

Nov 2020

Competitor Insights: 

This month, we had the HIGHEST Instagram follower growth percentage out of our competitive set – for the SIXTH month in a row! Our account grew by 5.1% (3.6% last month) while @ftmyerssanibel grew the second most at 1.3%.



We received the fourth most engagements on Instagram in our competitive set (flat to last month), only behind @thefloridakeys, @visitorlando and @ftmyersanibel. (flat to last month)



In addition, we’re ranking fourth on Facebook in terms of engagements (flat to last month).

1. Visit Miami 2. The Beaches of Fort Myers/Sanibel 3. Visit St. Pete/Clearwater 4. DTPB 5. Visit Florida 6. Visit Lauderdale

Marketing & Leisure Sales

6

DTPB MONTHLY SOCIAL MEDIA REPORT NOVEMBER 2020

KEY INSIGHTS

Commentary continues to be positive on Instagram - and we have seen a switch in attitude on Facebook. This month, we are continuing to see more positivity coming through. (This has to do with our audience on both platforms - Instagram has far more of a local presence, where we see our top audiences on Facebook coming from New York, New Jersey, etc.)

This month on Linkedin - more lifestyle content performed vs. groups content for the first time in awhile. This may have something to do with the time of year being more festive and holiday event-focused.

Instagram follower growth Is up 5.3% from last month.

New Instagram record broken when a boosted post hit 10.2K likes.

MONTHLY SOCIAL RECAP

372,276

18,232,869

6.0%

MoM Change

MoM Change

1%

Total Followers

212%

0%

4%

-42%

3%

MoM Change

MoM Change

MoM Change

Facebook ER

Twitter ER

Total Impressions Instagram ER

-20%

TOP PERFORMING CONTENT CROSS-CHANNEL

Instagram Most Engaged 3K Engagements 9% ER 32.6K Impressions

Facebook Most Engaged 326 Engagements 6.3% ER 5.2K Impressions

Twitter Most Engaged 266 Engagements 4% ER 6.9K Impressions

LinkedIn Most Engaged 150 Engagements 6.4% ER 2.3K Impressions

BOTTOM PERFORMING CONTENT CROSS-CHANNEL

Instagram Least Engaged 407 Engagements 4.6% ER 8.7K Impressions

Facebook Least Engaged 19 Engagements 1% ER 2K Impressions

Twitter Least Engaged 9 Engagements .3% ER 3.1K Impressions

LinkedIn Least Engaged 18 Engagements 5% ER 358 Impressions

Group Sales and Services Booked Room Nights - Hotel Lead Program Month / Month

FYTD

Group Level Booked Room Nights (CC Shared) Month / Month

FYTD

Citywide Actualized FY Room Nights for Convention Center (Shared) 35,000

9,000 8,000

30,000

7,000 25,000

6,000 20,000

5,000

35,000

4,000

15,000

25,029

3,000 10,000

20,000

2,000 5,000

1,000

774 0

0 Oct

7

Nov

Dec

Jan

Feb Mar FY 2020

Apr

May Jun FY 2021

Jul

Aug

Sep

Group Meetings & Destination Services

FY 2020

FY 2021 YTD Total

Goal

Group Sales and Services Destination Reviews 60

35 30

50

25

40

20 30

56

15

55

20

40

10 5

10

0

0

6

Oct

Nov

Dec

Jan

Feb

Mar

Apr

FY2020

May

Jun

Jul

Aug

Sep

FY2020

FY2021

FY2021

YTD Total

Goal

Site Participation 90

14

80

12

70

10 60

8

50

90 40

6

80 70

30

4

20

2 10

9

0 Oct

Nov

Dec

Jan

Feb FY 2020

Mar

Apr

May FY 2021

Jun

Jul

Aug

Sep

0 FY 2020

FY 2021 YTD Total

Goal

Group Meetings & Destination Services 8

Hotel Performance Dashboard October 2020 Palm Beach County Ranking vs. Florida Destinations1* (Monthly Comparison)

ADR/RevPAR

Occupancy

PBC Performance*—October 2020

Hotel Performance by Location2* —October 2020

Hotel Performance by Region2*—October 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in ADR by Currency Exchange Rates4 —October (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—October 2020

1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets.

2. Region and Location breakdowns are customized segments for Discover The Palm Beaches.

3. Scale breakdowns are customized segments for Discover The Palm Beaches based on average rate from the previous calendar year.

4. USD—U.S. Dollar, GBP—British Pound, CAD—Canadian Dollar, BRL—Brazilian Real, EUR—Euro, COP—Colombian Peso, ARS-Argentine Peso, MXN-Mexican Peso

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

Hotel Performance Dashboard CYTD—Jan. to Oct. 2020 Palm Beach County Ranking vs. Florida Destinations1* (Calendar Year-to-Date Comparison) ADR/RevPAR

Occupancy

PBC Performance*—Jan. to Oct. 2020

Hotel Performance by Location2* —Jan. to Oct. 2020

Hotel Performance by Region2*—Jan. to Oct. 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in Rooms Sold vs. Rooms Available Jan. to Oct. (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—Jan. to Oct. 2020

1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets.

2. Region and Location breakdowns are customized segments for Discover The Palm Beaches.

3. Scale breakdowns are customized segments for Discover The Palm Beaches based on average rate from the previous calendar year.

4. USD—U.S. Dollar, GBP—British Pound, CAD—Canadian Dollar, BRL—Brazilian Real, EUR—Euro, COP—Colombian Peso, ARS-Argentine Peso 5. CYTD—Calendar Year-to-Date *Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

The Palm Beaches Performance Ranking October 2020 The Palm Beaches Ranking vs. Florida Destinations1* (October 2020)

The Palm Beaches Ranking vs. Florida Destinations1* (January to October 2020)

*Source: STR 1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

Discover The Palm Beaches Recovery Dashboard — Oct 2020 Room Nights Sold

Hotel Occupancy

*Source: STR

*Source: STR

PBI Passenger Arrivals

*Source: PBI

Leisure & Hospitality Jobs

*Source: Florida Department of Economic Opportunity

Total Industry Sales (Accommodations, Restaurants, Attractions)

Bed Taxes (Collection Month)

*Source: Florida Department of Revenue

Discover The Palm Beaches—Confidential & Proprietary, for internal use only “The information contained in this document is confidential and exempt from disclosure under public records law, unless judicially determined otherwise. Such information includes booking business records; information in response to a sales promotion, advertisement, or research project which, if released, would reveal the identity of persons or entities who provide data or other information; trade secrets as defined by Sec. 812.081 Fla. Stat.; and/or trade secrets and commercial or financial information gathered from a person and privileged or confidential under federal law.”

Discover The Palm Beaches Recovery Dashboard —October 2020 Room Nights Sold

*Source: STR

Leisure & Hospitality Jobs

*Source: Florida Department of Economic Opportunity

Total Industry Sales (Accommodations, Restaurants, Attractions)

*Source: Florida Department of Revenue

Discover The Palm Beaches—Confidential & Proprietary, for internal use only “The information contained in this document is confidential and exempt from disclosure under public records law, unless judicially determined otherwise. Such information includes booking business records; information in response to a sales promotion, advertisement, or research project which, if released, would reveal the identity of persons or entities who provide data or other information; trade secrets as defined by Sec. 812.081 Fla. Stat.; and/or trade secrets and commercial or financial information gathered from a person and privileged or confidential under federal law.”

DATA DICTIONARY Term

Definition

Actualized Room Nights

Room night pickup from contracted groups, under the contract block, receiving incentive dollars

Advertising Impressions

Impressions refer to the amount of views an ad receives by consumers.

Average Daily Rate (ADR)

Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Booked Room Nights

The number of room nights contracted by DTPB between a meeting planner and a hotel.

Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors.

Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Digital Media Online advertising such as web banners, mobile, email, social media, search, etc.

DTPB

Discover The Palm Beaches

Earned Media Impressions

Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.

FY

Fiscal Year (October 1 to September 30)

FYTD

Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.

Groups Services

Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100.

Occupancy is always expressed as a percentage of rooms occupied.

Advertising and media coverage that has been payed to be distributed

Occupancy (Occ) Paid Media Paid Website Traffic

Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website

Percent Change

Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY).

1 9

DATA DICTIONARY Term

Definition

RevPAR Room revenue divided by rooms available.

(Revenue Per Available Room) Rooms Sold

The number of rooms nights sold or rented (excludes complimentary rooms).

Sessions (formerly visitors)

Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).

Site Participation

Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Social Media Engagement

Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.

Traditional Media

Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)

Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months.

Unique Users/Visitors

Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).

YOY

Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.

10 1

November 2020 PERFORMANCE DASHBOARD FY 2020 Performance Indicator

Goal

PR Impressions

FY 2021 Actual

1,200,000,000 2,944,891,532

Website Sessions

FY Goal (Post-COVID)

Current Month

FYTD

% to Goal

2,400,000,000

480,790,506

752,708,084

31%

530,000

402,268

580,000

65,542

121,478

21%

35,000

34,129

37,500

34,578

34,578

13%1

Facebook

13,700

13,455

14,700

13,663

13,663

17%1

Instagram

9,000

8,581

10,400

8,816

8,816

13%1

12,300

12,093

12,400

12,099

12,099

2%1

27,000

22,857

32,000

23,413

23,413

6%1

Cultural Concierge Program Leads2

1,000

753

1,000

34

98

10%

Visitors to the Cultural Council3

12,500

5,206

6,000

65

123

2%

Partner Referrals

50,000

40,695

40,000

4,412

8,981

22%

55

45

50

16

16

32%

Social Media Followers (Total)

Twitter

Tourism Email Subscribers

Co-op Packages

Bolded items indicate TDC-designated performance indicators for FY21

In order to provide accurate pacing, percentage to goal for social media followers and email subscribers is calculated by dividing new followers/subscribers gained FYTD by the difference between the FY goal and the total at the beginning of FY. 2 Offline leads are reported quarterly.

3 The Cultural Council building reopened to the public on December 1, 2020.

1

Item 4B - Page 1

HIGHLIGHTS GBAC Co-hosted with Discover The Palm Beaches a second informational webinar on Nov. 10 for cultural venues about the GBAC STAR accreditation program. There are currently 12 organizations who have applied for the program, and The Flagler Museum received their accreditation this month.

ADVERTISING In November, the Council continued promotion of the MOSAIC campaign as part of its cultural tourism recovery efforts, keeping target markets aligned with Discover The Palm Beaches.

The MOSAIC landing page featured 15 offers from local cultural organization partners, with 13 of those continuing through December. Co-op efforts have begun to ramp up now as more organizations reopen, with 16 packages sold FYTD.

PR & SOCIAL MEDIA MOSAIC Influencers – In November, the Council contracted five more social media influencers (from target Florida drive markets) to visit cultural organizations in The Palm Beaches and post content about MOSAIC. All 10 contracted influencers in this year's campaign had a combined follower count of ~140,000. The Council continues to share this content across its social channels to encourage visitors and residents to take advantage of MOSAIC deals and visit local organizations.

Communications – Re-opening & Virtual Experiences: The Council continues to promote The Palm Beaches' Pledge, mask mandates, safe visitation to cultural organizations, and MOSAIC on social media, in national PR efforts, and on its website. Safety language is a key component in these communications. The Council also continues to incorporate its “restart with the arts” tagline in materials to reengage cultural audiences.

Live Social Media Coverage – Mounts Botanical Garden's Dogs’ Day in the Garden; Facebook Live interview with Reflections (Council exhibition) artists; Culture & Cocktails behind-the-scenes.

FEATURED PRESS COVERAGE • • • •

Nov. 1 – Florida Theatre on Stage: Palm Beach arts to lose estimated $48 million this year Nov. 4 – Fort Myers & Charlotte County Florida Weekly: MOSAIC project offers deals for Palm Beach County visitors Nov. 11 – Palm Beach ArtsPaper: Season Preview 2020-21 Palm Beach Art Institutions Forge Ahead Nov. 23 – Globe Newswire: This Fall, Enjoy Cultural Experiences in The Palm Beaches, Florida like a local

AGENCY COLLABORATIONS The Cultural Council worked with the Film & Television Commission (FTC) to promote the third episode of Art Adventures of The Palm Beaches, which premiered on South Florida PBS on November 14 and 15. The Council also provided additional content for an upcoming FTC Facebook Watch Party in promotion of Art Adventures.

Item 4B - Page 2

HIGHLIGHTS CULTURAL CONCIERGE PROGRAM • • • • • • • • • •

Delivered MOSAIC Collateral Displays (40 cards each) to 16 Palm Beach County hotels and visitor information centers.

Recommended three PCMA speaker options, four art activation options, and inventoried existing arts & culture videos for Discover The Palm Beaches’ Group Sales/Services team.

Remotely served leisure travelers from Pompano Beach and Los Angeles.

Convention Center Walking Map Project: reviewed draft layout and submitted detailed notes for improving the end-user experience.

Served on PBC FRLA Education Committee to develop strategy, operational and marketing plans for January 2021 EATS Hospitality Scholarship Event.

Consulted with Kirkland Events and Home2Suites PBIA Sales Manager.

Attended Discover The Palm Beaches’ Leisure Sales Colony Hotel Presentation.

Reviewed and updated art&culture magazine distribution list to hotels/VICs. Attended Marketing Meeting of the Minds with reminder about MOSAIC. Produced two editions of Hot Tickets from the Cultural Concierge (November 10 & 24).

Item 4B - Page 3

PALM BEACH COUNTY SPORTS COMMISSON Fiscal Year 21, Quarter 1, Event Report The Palm Beach County Sports Commission’s event portfolio for FY 21, Quarter 1 (October 1, 2020 – December 31, 2020) consists of 27 active events, expected to generate 26,274 room nights. Unfortunately, 32 booked events have canceled or relocated to another destination, due to the COVID-19 pandemic. The loss of these 32 events eliminated 42,892 booked room nights.

The Sports Commission hosted 16 of the 27 events, currently scheduled for Q1. The remaining 11 events will take place in December. The Sports Commission is working with these 11 event rights holders on developing plans and event modifications, in hopes of ensuring their events take place during Q1.

Sports Commission Active Events, FY 21, Q1, Pre-Covid • 27 events • 26,274 projected room nights Sports Commission Lost Business, FY 21, Q1 (Due to Covid-19) • 32 events canceled or relocated • 42,892 booked room nights eliminated Sports Commission FY 20, Q1 event production (for comparison) • 55 events activated • 64,798 room nights reported

4.C.

Palm Beach County Sports Commission Event Report, October 1 - December 31, 2020 Venue

Number of Participants

Room Nights

October 8 - 11, 2020

Palm Beach Ice Works & Palm Beach Skate Zone

1,800

866

Golf

October 9 - 11, 2020

Mayacoo Lakes Country Club

144

123

United States Tennis Association (USTA) - FL Bobby Curtis Sectional Championships

Tennis

October 10 -12, 2020

Delray Beach Tennis Center, Delray Swim and Tennis Club, & Boca Lago Country Club

128

53

Okeeheelee Halloween Slam

Baseball

October 22 -25, 2020

Lake Lytal Park & Okeeheelee Park

800

250

NPC Ultimate Grand Prix

Fitness

Embassy Suites by Hilton Boca Raton

250

200

TimberTech Championship (PGA Tour Championship)

Golf

October 27 - November 1, 2020

Old Course at Broken Sound Club

150

1,500

Monster Mash Lax Clash

Lacrosse

October 30 - November 1, 2020

Dyer Park & Lake Lytal Park

800

173

Yamaha Champions Riding School

Motorsports

Palm Beach International Raceway

30

65

Men's Senior Baseball League Fall Classic

Baseball

November 11-12, 2020

FITTEAM Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

800

3,050

The First Tee’s Palm Beach County High School Golf Championships

Golf

November 7 - 21, 2021

Wellington National Golf Club

85

55

Optimist International Tournament of Champions

Golf

November 14 - 15, 2020

PGA National Resort & Spa

160

200

Florida Motorcycle Road Racing Association (FMRRA) Series

Motorsports

Palm Beach International Raceway

500

250

Sun Conference Women's Soccer Tournament

Soccer

Keiser University

100

75

Event Name

Sport

Blue Line Hockey - Columbus Day Discovery Showdown

Hockey

Florida State Golf Association Mid-Amateur Championship

Event Dates

October 24, 2020

November 1-3, 2020

November 14, 2020 May 23, 2021 November 14-17, 2020

Palm Beach County Sports Commission Event Report, October 1 - December 31, 2020 Venue

Number of Participants

Room Nights

November 17-20, 2020

Keiser University

110

120

Golf

November 20 - 22, 2020

PGA National Resort & Spa

144

325

American Junior Golf Association (AJGA) Rolex Tournament of Champions

Golf

November 23 - 28, 2020

PGA National Resort & Spa

206

1,200

Equestrian Holiday & Horses Circuit

Equestrian

Palm Beach International Equestrian Center

1,825

14,375

Blue Line Hockey - Turkey Tussle

Hockey

November 27 - 29, 2020

Palm Beach Ice Works & Palm Beach Skate Zone

1,800

860

Hurricane Junior Golf Tour Palm Beach Holiday Junior Open

Golf

November 28 - 29, 2020

Palm Beach National Golf and Country Club

72

125

USSSA Fastpitch Softball - Santa Slam

Fastpitch Softball

December 5 - 6, 2020

Okeeheelee Park, John Prince Park, Lake Charleston Park, & Seminole Palms Park

1,200

200

Rize of Champions - Team MMA

Mixed Martial Arts

December 12, 2020

Bamboo Room (Downtown Lake Worth)

1,800

24

Bill Bone Florida State Time Trial Championships

Cycling

December 13, 2020

Glades Region

250

75

US Kids Golf Foundation Holiday Classic

Golf

PGA National Resort & Spa

318

560

Boca Raton Bowl

Football

FAU Stadium

300

1,400

Hurricane Junior Golf Tour PGA National Holiday Open

Golf

December 26 - 27, 2020

PGA National Resort & Spa

72

125

Sand Spur Ultra Marathon

Golf

December 26 - 27, 2020

PGA National Resort & Spa

72

25

Event Name

Sport

Sun Conference Men's Soccer Championships

Soccer

American Junior Golf Association (AJGA) Evian International & Senior Showcase

Event Dates

November 24, 2020 January 1, 2021

December 21 - 22, 2020 December 22, 2020

Palm Beach County Sports Commission Event Report, October 1 - December 31, 2020 Event Name

Sport

College Swim Team Training

Swimming

TOTAL Participation & Room Nights

(Booked Room Nights except bold numbers are actuals)

Event Dates December 26 January 15, 2020

Venue

Number of Participants

Room Nights

Various aquatic facilities throughout Palm Beach County

1,200

1,500

13,916

26,274

Lost Business Report, FY 21 October 1 - December 31, 2020 Event Name

Sport

Event Dates

Impacts

Projected Lost Room Nights

Miami Heat Training Camp

Basketball

October 1-5

Canceled

475

Shark Invitational / NCAA DII Men's Golf National Championship Fall Preview

Golf

October 5-6

Canceled

200

Perfect Game WWBA World Championship Weekend

Baseball

October 8-12

Relocated to Lee County and Sarasota County, FL

The Honda Classic High School Invitational

Golf

October 9-10

Cacneled

300

The MIC Tournament

Soccer

October 9-11

Canceled

1,200

Florida Judo Inc. - Rattler Round Up

Judo

October 9-11

Cacneled

40

Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic

Soccer

October 16-18

Canceled

650

Perfect Game 14U World Champioship

Baseball

October 16-19

Moved to Lee County, FL

1,100

Spartan Race

Endurance

October 17-18

Canceled

3,000

Hardball 360 Fall Classic

Baseball

October 22-25

Canceled

650

Play at the Plate Fantasy World Series

Baseball

October 22-25

Moved to April 15-18, 2021

175

USTA Father / Daugher National Championship

Tennis

October 22-25

Canceled

50

American Junior Golf Association (AJGA) Junior at Osprey Point

Golf

October 23-25

Canceled

250

6,820

Event Dates

Impacts

Projected Lost Room Nights

Event Name

Sport

Babe Ruth League Board Meeting

Baseball

November 10-17 Canceled

150

Perfect Game Youth Florida Fall Invitational

Baseball

November 14-16 Canceled

150

So Florida Turkey Shootout

Lacrosse

November 14-16 Relocated to Vero Beacg

200

Brine Ambassador Cup (formerly the Presidents Cup)

Lacrosse

Novembe 18-22 Relocated to Tampa

NCAA Division I Men's Basketball Tourney (formerly Jamaica Classic)

Basketball

November 18-22 Canceled

800

Chris Evert Pro-Celebrity Tennis Classic

Tennis

November 20-22 Canceled

100

Uncommitted Showcase

Baseball

November 20-22 Relocated to Orlando

100

Sun Capital Half Marathon & 5K

Running

November 21-22 Canceled - turned into virtual event

25

US Youth Soccer ODP Girls Thanksgiving Interregional

Soccer

November 22-28 Canceled

1,600

3v3 Live Soccer Tour National Championships

Soccer

November 28-29 Relocated to Foley, Alabama

1,975

World Comes to the Palm Beaches

Baseball

December 3-6

Initially scheduled in November and postponed to December, the event is relocating to another FL county

Delray Beach Pickleball Classic

Pickleball

December 3-6

Canceled

650

Little "Mo" International Tennis Open

Tennis

December 4-9

Canceled

770

15,000

2,277

Event Name

Sport

Event Dates

Perfect Game Youth Florida South Florida Challenge

Baseball

December 8-9

Garden of Life Palm Beaches Marathon

Running

Florida Silver Gloves Boxing Championships

Boxing

West Palm Beach Invitational

Impacts Relocated to Lee County

December 11 - 13 Canceled

175 1,600

Canceled

60

Basketball

December 19-20 Canceled

700

Coast to Coast Winter Showcase

Baseball

December 27-31 Canceled

150

Holiday Basketball Classic of the Palm Beaches

Basketball

December 28-30 Canceled

1,500

Total Projected Room Nights

December 12

Projected Lost Room Nights

42,892

Event Spotlight, FY 21 October 1 – November 30, 2020 The Palm Beach County Sports Commission (PBCSC) is carefully beginning its recovery stage for sports events in the post COVID-19 era, during FY 21. The Sports Commission’s “stage 2” recovery strategy begins the relaunch of sports events that attract participants from Florida’s drive market. During the months of October and November, the Sports Commission hosted 19 events representing 9 different sports. 16 of the events attracted visitors from across Florida and the southeast region while three events were approved with a national reach. Sports rights holders are modifying their events to allow for the rebound of sports events in a responsible manner. The 19 events are expected to generate 23,865 room nights.

Blue Line Hockey - Columbus Day Discovery Showdown, October 8 -11 The Palm Beach County Sports Commission supported Blue Line Hockey Tournaments, LLC and its efforts to bring the Blue Line Hockey - Columbus Day Discovery Showdown to the Palm Beaches on October 8-11, 2020. This youth ice hockey event took place at Palm Beach Skate Zone in Lake Worth and Palm Beach Ice Works in West Palm Beach. A total of 4 sheets of ice were utlized to accommodate 65 teams from across Florida and the southeast region. The event was sanctioned by USA Hockey and featured a variety of age groups from 8u to 18u. A total of 866 room nights have been tracked to date.

Florida State Golf Association Mid-Amateur Championship, October 9-11 The Florida State Golf Association (FSGA) held its Mid-Amateur Championship at Maycoo Lakes Country Club in West Palm Beach on October 9 – 11, 2020. The event included 144 golfers from across the state, which were over the age of 25. The Mid-Amateur Championship consisted of 54-holes of stroke play. Golf represents the first sport that returned to play in a post COVID-19 era from a leisure and event perspective. A total of 123 room nights were tracked. The Florida State Golf Association conducts more than 650 tournament days each year, including 38 state championships, and over 45 days of USGA qualifying events.

United States Tennis Association (USTA) Florida Bobby Curtis Sectional Championships, October 10-12 The Palm Beach County Sports Commission partnered with Players International Management, Inc. to host a United States Tennis Association (USTA) Florida Sectional in October. The USTA Florida Bobby Curtis Sectional Championships took place at the Delray Beach Tennis Center, Delray Beach Swim & Tennis Club, and Boca Lago Country Club on October 10-12, 2020. The event featured 128 junior boys and girls tennis players from across the state with tennis matches spread out over three (3) sites and 32 courts.

Strict guidelines to combat the spread of COVID-19 were adopted by Players International Management, Inc. Players will check in from their mobile devices and are only permitted to step on the court when previous players have cleared out. Temperatures will be checked prior to entering the facility and any person exceeding 100.4 will not be able to enter. Every person on-site must wear masks, except for competing players.

Okeeheelee Halloween Slam, October 22-25 The Palm Beach County Sports Commission supported the Okeeheelee Baseball Association, Inc in hosting the Okeeheelee Halloween Slam, which took place on October 22-25, 2020 at Okeeheelee Park and Lake Lytal Park in West Palm Beach. This youth baseball event attracted 50 teams from Florida competing in age groups that range from 8u to 16u.

The Okeeheelee Halloween Slam represents the first youth baseball event to take place since the pademic began in March. While the room night generation is minimal, this event represents a major first step in terms of recovery for youth baseball properties. The Okeeheelee Baseball Association is planning on partnering with our Sports Commission to host a vareity of Cal Ripken Baseball and Babe Ruth League youth events, which would generate a strong hotel impact during the summer months.

NPC Ultimate Grand Prix, October 24 Embassy Suites by Hilton in Boca Raton was home to the National Physique Committee (NPC) Florida Grand Prix on October 24, 2020. The event included over 250 total competitors, both male and female from across the state. The competition featured contests for national physique bikini, bodybuilding, men’s and women’s physique, classic physique, figure, powerlifting, max repetition competition, arm wrestling, and CrossFit. This event has taken place in Palm Beach County for several years as a national event. However, it was modified in 2020 as a statwide event due to the pandemic.

TimberTech Championship (PGA Tour Champions), October 27 – November 1 Palm Beach County is home to the only PGA TOUR Champions event that takes place in southeast Florida, which is named the TimberTech Championship (formerly known as the Boca Raton Championship). The Palm Beach County Sports Commission worked diligently with Pro Links Sports, the management company that orangizes this PGA Tour Champions event, to create a modified event that would tee-off safely in a post COVID-19 era.

This PGA Tour Champions event, which occured on October 27 – November 1, 2020, took place on the Old Course at Broken Sound in Boca Raton. The Sports Commission relocated this PGA Tour Champions event (called the Allianz Championship at that time) from Iowa in 2007. The event has enjoyed a 13-year history in The Palm Beaches.

The field consisted of 81 professional golfers, competing in 54-hole stroke play for a total purse of $2 million. The Golf Channel provides live television coverage of this 3-day tournament. Over 3 million viewers tuned in to watch the 7 telecasts of this event, which included 16 television commericals that were produced by Discover the Palm Beaches.

This event would traditionally attract over 70,000 spectators. However, due to the pandemic, the TimberTech Championship did not permit spectators and eliminated the significant hospitality buildout that traditionally accomapneis a PGA Tour Champions event. Hosting this event signifes a huge step towards sports tourism recovery in 2021.

Monster Mash Lax Bash, October 31 – November 1 The Palm Beach County Sports Commission hosted the Monster Mash Lax Bash at Lake Lytal Park and Dyer Park in West Palm Beach on October 31 – November 1, 2020. This event represents the first lacrosse competition to take place since the onset of COVID-19. Over 60 lacrosse teams from across Florida participated. Both girls and boys lacrosse divisions were offered with age groups ranging from 9u – 18u. This event traditionally has a national reach. Due to COVID-19, only teams from Florida were permitted to compete. Nearly 200 room nights have been tracked. More importantly, this lacrosse event indicates a major step towards sports tourism recovery.

Yamaha Champions Riding School, November 1-3 The Palm Beach County Sports Commission supported the Yahama Champions Riding School at Palm Beach International Raceway on November 1-3, 2020. The riding school featured high level motorcycle racing instructors that trained over 70 students traveling from across the nation.

The instructors and students stayed at the Doubletree By Hilton - Palm Beach Gardens. Motorsports offers one of the few sports tourism products that is taking place during a post COVID-19 era. This school, which trains students for the competition of racing motorcycles, features participants of all ages and skill levels, novice to expert. The riding school teaches its students various disciplines needed for racing motorcycles, such as grip/traction, lead/follow, braking, downshifting, and film review. In addition to the on-course topics covered, off course topics such as mental focus is also covered.

Men’s Senior Baseball League Fall Classic, November 7-20 The Men’s Senior Baseball League (MSBL) is the premier amateur baseball organization for adults 18 years of age and older. The MSBL Fall Classic is traditionally one of the largest amateur baseball tournaments for adults that takes place annually in the United States.

The Palm Beach County Sports Commission partnered with FITTEAM Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium to host the MSBL Fall Classic, for the third straight year.

The Palm Beach County Sports Commission worked diligently with MSBL to create a modified event that would take place in a very careful and responsible manner. The Men’s Senior Baseball League (MSBL) Fall Classic took place from November 7 – 21, 2020. The tournament featured seven (7) age groups (18+, 30+, 35+, 45+, 50+, 55+, 60+). Last year, 110 teams from across United States, Canada, Puerto Rico, Venezuela, Dominican Republic, and Peru participated.

In 2020, the event was restricted to less than 60 teams, which traveled from Florida and only nine (9) states. Participants traveling from outside of Florida were required to take COVID-19 tests. Only 12 out of the 24 fields located on the premises of Roger Dean Chevrolet Stadium and FITTEAM Ballpark of the Palm Beaches were utilized to create distancing. MSBL provided all participants with a reusable / cloth facial covering.

The MSBL Fall Classic became the first national sports event to take place in The Palm Beaches, since the onset of COVID-19. The event was a tremendous success in terms of safe activation and represents a large step towards the road for sports event recovery. In 2019, the event generated over 6,000 room nights.

In 2020, the event created just over 3,000 room nights and it will return to Palm Beach County during November of 2021.

The MSBL Fall Classic was held for the 30th time in 2020. For 24 out of the last 30 years, this event took place on the west coast of Florida.

The First Tee’s Palm Beach County High School Golf Championships, November 12 The Palm Beach County Sports Commission partnered with the First Tee of the Palm Beaches to create the Palm Beach County High School Golf Championships. The Palm Beach County School District would not permit its schools to compete in the Florida High School Athletic Association (FHSAA) State Golf Championships. In order to create a local and safe championship experience, the Sports Commission and First Tee of the Palm Beaches hosted a Tri-County Championship at Wellington National Golf Club.

Hosting this local event played a significant contribution toward creating a pathway for statewide and national golf events to return. The event was limited to 85 teams and 300 golfers from South Florida.

Optimist International Tournament of Champions, November 14-15 The Optimist International Tournament of Champions took place on November 14-15, 2020 at PGA National Resort & Spa in Palm Beach Gardens. The tournament is an invitational junior golf championship involving past participants of the Optimist Junior Golf Program. Over 200 junior golfers, consisting of boys’ and girls’ divisions ranging from 11-18 years of age, competed on the Champion and Fazio courses at PGA National. Tournament of Champions is for male and female junior golfers ages 11-18, attracting nearly 200 athletes.

Optimist has been involved in the sport of junior golf for more than 30 years by holding local, regional and international tournaments. More than 5,000 golfers compete in official Optimist District qualifying tournaments.

Florida Motorcycle Road Racing Association (FMRRA) Series, November 14 – May 23 The Palm Beach County Sports Commission is supporting the Florida Motorcycle Road Racing Association (FMRRA) Race Series, which is taking place at the Palm Beach International Raceway on November 14-15, 2020, December 5-6, 2020, February 27-28, 2021, April 10-11, 2021 and May 22-23, 2021.

FMRRA provides a 9-race regional championship with 5 events held at the Palm Beach International Raceway. These events are sanctioned by the American Motorcyclist Association (AMA), with points used as qualifiers for the national Moto America series. FMRRA separates its races into various divisions, which are determined by skill level, motorcycle style and engine size.

FMRRA is becoming one of the state’s most competitive circuits in motorsports. Motorcycle racers from across Florida and the southeast region of the nation compete in this racing series. On average, over 100 competitors participate during each weekend of races. This event series will create a hotel impact.

Sun Conference Men’s & Women’s Soccer Championships, November 14-20 Keiser University held the Sun Conference Women’s Soccer Championship rounds from November 14-17, 2020 and the Sun Conference Men’s Soccer Championships from November 17-20. The Sun Conference Tournament took place on the campus of Keiser University in West Palm Beach. The Sun Conference, which has grown steadily in sports played, membership and national prominence, is an affiliate of the National Association of Intercollegiate Athletics (NAIA) and is comprised of Florida and Georgia schools.

These tournaments included four (4) women’s teams and four (4) men’s teams. The Palm Beach County Sports Commission maintains an ongoing partnership with Keiser University, which has led to Palm Beach County hosting a variety of conference and national championships under the NAIA affiliation.

American Junior Golf Association (AJGA) Evian International & Senior Showcase, November 20-22 The Palm Beach County Sports Commission partnered with the American Junior Golf Association (AJGA) in hosting the Evian Senior Showcase on November 20-22, on the Fazio Course at PGA National Resort & Spa. The event featured 144 high school senior golfers divided into boys’ and girls’ divisions. The event consisted of 36 rounds of stroke play.

The event catered to uncommitted high school seniors in hopes of giving them another chance to find a college or university golf program.

AJGA, a 501(c)(3) nonprofit organization is dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. This organization hosted 120 tournaments in 2019. The event schedule was reduced in 2020 due to COVID-19.

American Junior Golf Association (AJGA) Rolex Tournament of Champions, November 23-28 The Rolex Tournament of Champions, which is the premier tournament of the American Junior Golf Association's season, took place at PGA National Resort & Spa from November 23-28, 2020. The 144-player invitation-only field is made up of boys and girls, ages 12-19, from 25 different states. This tournament features 72 holes of stroke play on the Champion and Fazio courses. Former champions include Stewart Cink (1989), Tiger Woods (1991), Grace Park (1994, 1996), Paula Creamer (2002) and Morgan Pressel (2004).

The AJGA conducts 120 tournaments annually and consists of 7,200 junior golf members. The success of this organization is evident, considering that more than 300 AJGA alumni play on the PGA and LPGA Tours and have earned more than 900 Tour victories. The Palm Beach County Sports Commission worked closely with the AJGA to ensure this national event could take place in a responsible manner during the COVID19 pandemic. The event created over 1,000 room nights. More importantly, the event was a great success in terms of safe play and represents necessary steps towards sports event recovery in The Palm Beaches.

The Palm Beach County Sports Commission has a dynamic partnership with the AJGA. The partnership has led to a variety of AJGA junior golf tournaments taking place in The Palm Beaches, in addition to the Rolex Tournament of Champions.

Equestrian Sports Holiday & Horses Circuit, November 24 – January 3 Equestrian sports have led in terms of sports event recovery in The Palm Beaches. Natural distancing occurs withing equestrian competitions, which allows show jumping events to return efficiently and safely. The Palm Beach International Equestrian Center was one of the first venues to reopen after the pandemic began last March.

The Palm Beach County Sports Commission is supporting Equestrian Sports Productions (ESP) with its Equestrian Holiday & Horses Circuit for the 6th consecutive year. This event is a showjumping competition, which is held at the Palm Beach International Equestrian Center during late November and December in advance of the Winter Equestrian Festival (WEF). The Palm Beach County Sports Commission has partnered with ESP to expand the equestrian season, prior to the beginning of the Winter Equestrian Festival, by encouraging more national and international riders to participate in the Holiday & Horses Circuit during the month of December.

Attracting riders to participate in the Holiday & Horses Circuit is happening through a combination of increased marketing efforts to create greater awareness of the event and enhancing attributes of this competition, such as increasing prize money and raising the level of competitions. Due to the month-long stay by participants, the event generates a tremendous tourism impact. The Palm Beach County Sports Commission tracked over 14,000 room nights from last year’s event.

ESP provided naming rights to the Palm Beach County Sports Commission for one of the circuit’s premier events. On Saturday, November 28th, the Palm Beach County Sports Commission Grand Prix CSI 4* took place, which awarded $216,000 in prize money to the showjumping champion. The Palm Beach County Sports Commission’s brand was promoted during the event and throughout the Palm Beach International Equestrian Center.

Events & Operations Event Support USSSA Florida Fastpitch Santa Slam  Assist event organizer with Palm Beach County approved safety protocols at PBC Parks & Recreation facilities  Create and distribute hotel RFP for team accommodations  Create signage for event organizer to display at event promoting safe operation of event Eye of the Hurricane  Work with Parks & Recreation to secure additional fields for event Gainbridge LPGA  Distribute Hotel RFP for relocated Gainbridge LPGA at Banyan Cay Resort  Meet with Octagon for updates on event with LPGA  Discuss additional partnership opportunities with local partners Walker Cup Match  Work with USGA to create safety plan to hold safe event at Seminole Golf Club  Discuss logistics for international golf event Boca Raton Bowl  Distribute transportation RFP in accordance with tri-party agreement  Work with ESPN Events on necessary activities that need to be scheduled Lou Groza Collegiate Place-Kicker Award  Discuss format options to recognize Lou Groza Award Celebration to satisfy Palm Beach County protocols and meet NCFAA/ESPN parameters  Hold regular discussions with National College Football Awards Association to monitor landscape around 2020 college football season  Create and publish weekly “Stars of the Week” to promote Lou Groza Award to national media  Work with ESPN West Palm to create local awards show American Junior Golf Association (AJGA) Rolex Tournament of Champions  Work with AJGA to create safety plan to hold safe event at PGA National Resort & Spa  Work with golf facility to get approval to hold event meeting County safety protocols

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Finalizing Contract Obligations •

Eye of the Hurricane

•

Winter Equestrian Festival

•

Bill Bone Florida State Time Trial Championships

•

Rize of Champions

•

AJGA Evian Senior Showcase

Event Servicing •

Game Day USA Junior All-American Games

•

MSBL Fall Classic

•

Boca Raton Bowl

•

NCAA Division II Men’s Golf National Championship

Hotel RFP & Room Blocks The generation of RFP’s and contracts for hotel room blocks, assisting with onsite registration of participants, setting up hotel room registration information for event websites, securing venues to host the events, assisting with permitting for use of venues, securing vendors to service the events (i.e. rental vehicles, tents, radios, golf carts, trainers, security, medical personnel, field lining, bleachers, transportation, concessions). All these services are offered to each event promoter, which contributes to event retention.

• •

USSSA Florida Fastpitch Santa Slam Gainbridge LPGA

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Sports-Development Sports Development Executive Summary In FY 21, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to grow the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during the month of November in FY 21.

Event Bids & Development A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners.

Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 21, and below is a breakdown of the development efforts over the past month: •

•

•

•

•

•

International Slow Pitch Softball (ISPS) World Championships o May/June/August/September of 2022 o 900 projected participants o 500 projected room nights Jackson T. Stevens Cup o October of 2022 o 160 projected participants o 500 projected room nights ClubCorp Club Life Champions Classic o September 4-15, 2022 o 500 projected participants o 1,850 projected room nights USA BMX National Event o January 29-31, 2021 o 800 projected participants o 1,050 projected room nights AAU Basketball South Florida Regional o January 15-17, 2021 o 600 projected participants o 360 projected room nights USA Archery Target Nationals & U.S. Open o August 10-13, 2022 & August 9-12, 2023

•

o 400 projected participants o 985 projected room nights Southern Invitational o March 1-2, 2021 o 100 projected participants o 200 projected room nights

Event Site Visits When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 21, and below is a breakdown of site visits conducted over the past month: •

NXL Paintball – NXL Paintball World Cup – Burt Aaronson South County Regional Park, International Polo Club, John Prince Park, FITTEAM Ballpark of the Palm Beaches & The Gardens North County District Park

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

International Slow Pitch Softball (ISPS) World Championship

May/June/August/September of 2021

900

1,350

2,250

500

Various Softball Fields Throughout Palm Beach County

Researching Softball Field Availability

Jackson T. Stevens Cup

October of 2022

160

3,000

3,160

500

Seminole Golf Club

Awarded Event

ClubCorp Club Life Champions Classic

September 4-15, 2022

500

750

1250

1,850

PGA National Resort & Spa

Finalizing Proposal with PGA National

USA BMX National Event

January 29-31, 2021

800

1200

2000

1,050

Okeeheelee BMX

Working on Venue Availability

AAU Basketball South Florida Regional

January 15-17, 2021

600

600

1200

360

Palm Beach County Convention Center

Finalizing Proposal for Submission

USA Archery Target Nationals & U.S. Open

August 10-13, 2022 & August 9-12, 2023

400

600

1200

985

The Gardens North County District Park or the International Polo Club

Working on Bid Proposal

Southern Invitational

March 1-2, 2021

100

150

250

200

The Falls Club

Awarded Event

USGA Walker Cup

May 8-9, 2021

100

500

600

700

Seminole Golf Club

Awarded Event

National Collegiate Baseball Association (NCBA) Division I World Series

May 27th - June 4th, 2021

200

300

500

500

FITTEAM Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Proposal

United States Collegiate Athletic Association (USCAA) National Convention

June 5-8 or June 12-15, 2022 / June 8-11 or June 15-18, 2025

80

80

160

206

Wyndham Grand Jupiter at Harbourside

Finalizing Proposal for Submission

Perfect Game 15U WWBA National Championship

July 9-16, 2021

5,160

7,740

12,900

15,000

Various Facilities Throughout Palm Beach County

Working on Proposal

Perfect Game 16U WWBA National Championship

July 16-23, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Working on Proposal

Perfect Game 17U WWBA National Championship

July 23-30, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Working on Proposal

Small College Basketball Tipoff Classic

November 4-5, 2022

160

2,000

2,160

600

Greene Complex at PBAU

Working on Venue Availability

NXL Paintball World Cup

November 10-14, 2021

2,000

3,000

5,000

3,000

Researching Venue Opportunities

Working on Venue Specifications

ProspectWire Summer Classic

June 25-30, 2021

750

1,125

1,875

1,300

FITTEAM Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Venue Availability

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

CSE's Southeast Softball Nationals

July 23-25, 2021

900

1,350

2,250

1,180

Seminole Palms Park, Okeeheelee Park, John Prince Park, Caloosa Park and South County Regional

Working on Venue Availability

Game Day USA Junior All American Game

January 15-17, 2021

150

225

375

300

Rinker Athletic Complex, Gardens Park

Working on Venue Availability

21,500

34,320

55,820

58,786

TOTAL Projections

Palm Beach County Sports Commission Site Visits - FY21 Organization

Event

Location

Site Visit Date

NXL Paintball

NXL Paintball World Cup

Burt Aaronson South County Regional Park, International Polo Club, John Prince Park, FITTEAM Ballpark of the Palm Beaches & The Gardens North County District Park

11/17/2020

Florida Mayhem & Mutineers

Various Esport Event Opporunities

Palm Beach County Convention Center

10/29/2020

US Youth Soccer

Various Event Opportunities

International Polo Club, Village Park, The Gardens North County District Park, Spanish River Athletic Complex

10/27/2020

Perfect Game

Perfect Game WWBA

Jetblue Park, Lee County Sports Complex

10/8/2020

Communications-Digital Marketing Marketing & Promotions •

Designed and/or distributed E-Blasts o Press releases and campaigns •

Press releases • Palm Beach County Sports Commission Wins “Locally Created Event of the Year” Award by Sports ETA • Lou Groza Award Stars of the Week – Weeks 6-10

•

Virtual Tours •

Virtual tours were distributed to familiarize event owners with the various facilities The Palm Beaches has to offer •

FAU Stadium

•

Okeeheelee Park

•

Palm Beach Skate Zone/Palm Beach Ice Works

•

Burt Aaronson South County Regional Park

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Website Initiatives Continued to highlight The Palm Beaches Pledge messaging into PalmBeachSports.com. The Palm Beaches Pledge continues to be prominent in our marketing efforts. PalmBeachSports.com features an informational article to all visitors encouraging distancing, use of masks, and use of washing and sanitizing practices.

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Social Media & Digital Advertising Social Media • Internally managing the PBCSC social media engagement • Developed monthly calendar of social media posts across multiple platforms • Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more • Designed Social media graphics to in partnership with the Film & Television Commission promoting the airing of the Perfect Week of Sports premiere on ThePalmBeaches.TV Top performing social media posts • Facility spotlight on Santaluces Athletic Complex (Twitter) • Palm Beach County Sports Commission wins Locally Created Event of the Year (Facebook) • Lou Groza Award Stars of the Week for Week 9 (Instagram) • Al Kidd interview from Sports ETA regarding Locally Created Event of the Year Award (Twitter)

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Advertising & promotion The Holiday & Horses Circuit press releases/e-newsletter The Palm Beach County Sports Commission placed digital advertisements in the Equestrian Holiday & Horses Circuit e-newsletter. The Equestrian Holiday & Horses Circuit is a competition held in late November and December in advance of the Winter Equestrian Festival (WEF) that has appeal to domestic and international riders. This event has great potential both as a stand-alone event, as well as a method to expand the equestrian season in advance of WEF.

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AvMed Championship Virtual Kickoff The College Football Playoff (CFP) will bring its National Championship Game The College Football Playoff (CFP) will bring its National Championship Game to South Florida on January 11, 2021 and will be played at Hard Rock Stadium in Miami. The College Football Playoff (CFP) is a four-team event to determine college football’s national champion on the field. The two winning teams from the Playoff Semifinals compete for the National Championship. Although the National Championship Game will take place in Miami, the College Football National Championship Game (CFNCG) will impact the entire South Florida region, including The Palm Beaches. The College Football National Championship Game is second only to the Super Bowl in terms of popularity and television ratings amongst annual sports events.

The College Football Playoff National Championship Game will begin with a AvMed Championship Virtual Kickoff show. In collaboration with the Host Committee the Palm Beach County Sports Commission put together a series of videos to be included in the AvMed Championship Virtual Kickoff show! The videos feature Palm Beach County Mayor Dave Kerner and TDC Executive Director Glenn Jergensen as they welcome viewers to The Palm Beaches and highlight Palm Beach County’s deep college football heritage.

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The Holiday Basketball Classic Wins “Locally Created Event of the Year” Award by Sports ETA The Palm Beach County Sports Commission's Holiday Basketball Classic of The Palm Beaches won Sports ETA's "Locally Created Event of the Year” Award. After creating the Holiday Basketball Classic in 2016 to bring national exposure to Palm Beach County while engaging the local community, the Palm Beach County Sports Commissionowned event exceeded expectations in 2019 by generating an economic impact of almost $1 million. Since its creation, the Classic has attracted over 7,500 spectators and featured 1,160 players from 13 states including New York, Virginia, Tennessee, Pennsylvania, Georgia, and more. With teams already committed to play in the 2021 Holiday Basketball Classic, the tournament is already on pace to outperform the 2019 tournament.

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Palm Beach County Sports Commission Wins “Locally Created Event of the Year” Award by Sports ETA WEST PALM BEACH, Fla. – The Palm Beach County Sports Commission's Holiday Basketball Classic of The Palm Beaches has won Sports ETA's "Locally Created Event of the Year” Award.

Sports ETA, formerly National Association of Sports Commissions, is the only non-profit 501(c)3 trade association for the sports and events tourism industry in the United States.

The Holiday Basketball Classic is an annual invitational basketball tournament comprised of two championship divisions for both boys and girls high school teams. After creating the Holiday Basketball Classic in 2016 to bring national exposure to Palm Beach County while engaging

the local community, the Palm Beach County Sports Commission-owned event exceeded expectations in 2019 by generating an economic impact of almost $1 million. The 2019 Classic took place across four Palm Beach County venues (Cardinal Newman High School, Palm Beach Gardens High School, The Benjamin School, and Jupiter Christian School) and featured 32 top boys and girls basketball programs from across the United States. Since its creation, the Classic has attracted over 7,500 spectators and featured 1,160 players from 13 states including New York, Virginia, Tennessee, Pennsylvania, Georgia, and more.

"These awards from our national association, Sports ETA, mean more than any other type of recognition we get because this is the body that directly represents us,� said George Linley, executive director of the PBCSC. “Our goal when creating events like the Holiday Basketball Classic is to bring value to our local community here in The Palm Beaches. It is especially nice to be recognized by our peers for that hard work."

"Our Sports Commission built the Holiday Basketball Classic from the ground up into an awardwinning event. This recognition will only fuel our efforts to continue to grow this event bigger and better," said Jeff Zipper, chairman of the Holiday Basketball Classic.

Newsletter of the Palm Beach County Film and Television Commission | December 2020

IN THIS ISSUE 1

TIGER ON HBO

2

OTT REPEAT AIRINGS

3

BOCA BOWL

4

PBC PSA’S

5

AAFF AT KRAVIS

6

BEACHFRONT PARKS

7

BIG WINS FOR PBGHS

FILM FLORIDA PODCAST - DECEMBER Florida Representative James Buchanan and more!

LOCAL LEGEND IN THE SPOTLIGHT Production in Palm Beach County regularly receives a boost from the celebrities and athletes who call The Palm Beaches home. From rising talent like Coco Gauff to established legends like Michael Jordan, there is no shortage of superstars who have embraced The Palm Beaches to enjoy the tropical beauty and lifestyle, bringing their endorsement productions closer to home. In addition to frequent Tiger Woods Win at Masters commercials, the latest trend in the docuseries genre is to honor the athletes who reached the top of their sport and give a glimpse into their personal lives – from HBO’s Being Serena (Serena Williams) to ESPN/Netflix’s The Last Dance (Michael Jordan). Soon to be added to the docket – HBO’s Tiger, showcasing Jupiter Island resident and golf legend Tiger Woods.

Premiering in January 2021, Tiger is a two-part documentary that paints an intimate picture of the prodigy whose dedication and obsession with the game of golf not only took his fame and success to new heights, but also down a dark, spiraling road that eventually led to a legendary sports comeback, culminated by his victory at the 2019 Masters. A production of HBO Sports and Jigsaw Productions in association with Our Time Projects, the Woods’ Home on Jupiter Island series is executive produced by Academy and Emmy Award-winner Alex Gibney (Taxi to the Dark Side). Interviews and archival footage from Tiger’s hometown of Jupiter Island and the surrounding Jupiter area will be featured throughout the series. See the trailer at hbo.com/documentaries/tiger.

ENCORES FOR OTT On the Town in The Palm Beaches, the signature lifestyle series produced by South Florida PBS, enjoyed a month of encore presentations of the show’s most popular episodes. Programs on the charming towns of Lake Worth Beach, Boca Raton, Delray Beach and Riviera Beach were all included in the reboot experience. The shows were broadcast on Saturdays at 5:30pm on WXEL and Sundays at 12:30pm on WPBT. On the Town in The Palm Beaches has 16 episodes completed and is hosted by actor/producer Frank Licari, who uses his infectious humor and quick wit to bring a variety of experiences to viewers. These episodes are still Frank Licari available for viewing on demand at ThePalmBeaches.TV. For information on future airings of On The Town in The Palm Beaches, visit southfloridapbs.org.

BOCA BOWL IS COMING TO TOWN It’s beginning to look a lot like Bowl season in The Palm Beaches!

This year, the Boca Raton Bowl will return to its traditional Tuesday night before Christmas spot on December 22, played at FAU Stadium in Boca Raton and nationally televised on ESPN. Doug Mosley, Executive Director of the Boca Bowl, is “looking forward to a celebration of football in Palm Beach County. Glenn Jergensen, Executive Director of the PBC Tourist Development Council, recognizes that it’s an unusual year for travel, but believes the Bowl game will “provide the opportunity to showcase America’s first resort destination, The Palm Beaches, as a great lifestyle sports destination.”

Last year, 2.2 million households tuned in as the FAU Owls capped off their Championship-winning season by beating the SMU Mustangs 52-28. See more at bocaratonbowl.com.

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FOCUS ON FILM MUSICAL SET FOR THE BIG SCREEN It’s time to sing your heart out, because a new original motion picture slated to film in Palm Beach County in 2021 titled Teenage Musical is now casting! A Stage Door Films Production, producers and creative teams from Broadway to LA have jumped on board preproduction. Alison Franck of Franck Casting is currently seeking teenage actors with the chops to belt it out on the big screen. The casting call is nationwide, and thousands of submissions have been received for over a dozen roles. “The way we really narrow things down is by listening to them sing.

There are plenty of great actors to choose from, but the happy marriage of both acting and singing is the ticket to these roles,” said Alison. Franck Casting currently offers Zoom classes for aspiring young talent.

Alison Franck Visit franckcasting.com for more.

REVVED UP FOR SUPERCAR WEEK Car enthusiasts from across the world are racing to The Palm Beaches for SuperCar Week, taking place January 2–10. The nine-day event is making pitstops at several cities throughout the County. Neil London, President and Executive Producer of SuperCar Week, believes it’s his mission to “define Palm Beach County as a significant auto enthusiasts and motorsports travel destination.” The 11th annual celebration kicks-off at the TIDELINE Ocean Resort & Spa in Palm Beach on Saturday, January 6. Meanwhile, other events are currently scheduled to take place at the International Polo Club in Wellington, Downtown at the Gardens in Palm Beach Gardens, and a VIP reception at Excell Auto in Boca Raton.

The grand finale will take place along the West Palm Beach waterfront on Flagler Drive as the area transforms into a mile-long city space of jaw dropping vehicles. For more info, visit supercarweek.com.

WEAR A MASK PSA CAMPAIGN “Wear a Mask. Save a Life.” has been a key phrase in a series of Palm Beach County Public Service Announcements (PSA) designed to encourage residents and guests to wear masks in public spaces. As produced by local company Ko-Mar Productions, the various 30-second spots have included many airings on most local stations in the area, including network affiliates WPTV (NBC), WPEC (CBS-12), WXEL (South Florida PBS), and Public Affairs PBCTV Channel 20. “We are so pleased with the support our local stations have provided to distribute these important messages. We thank them greatly,” said Todd Kolich, President of Ko-Mar Productions. Several spots are offered in English, Spanish and Creole. The PSAs have filmed at various locations such as Palm Beach International Airport, The South Florida Science Museum & Aquarium, and Lake Worth Beach. See South Florida Science Center more at ko-mar.com.

ELECTION DAY COVERAGE IN PBC The Palm Beaches were in the spotlight once again during the United States Presidential Election, both due to it’s current status as President Trump’s official residence at Mar-A-Lago (dubbed the “Winter White FOX News at Lake Worth Beach Pier House”) and Florida’s allure as a major swing state. International media outlets set up across the County, with a recognizable backdrop for Fox News at the beloved local restaurant Benny’s On the Beach at the Lake Worth Beach Pier. Coverage lasted over five riveting days of nationwide ballot counting until the media released final projections the following Saturday, keeping millions of viewers across the world glued to news coverage hour-to-hour.

TRAVEL INSPIRATION ON DEMAND

2

The Palm Beaches TV makes watching content more personalized than ever. You can choose the programming you want see by visiting ThePalmBeaches.TV and using the Video On Demand (VOD) tab, where you can search content by program title or category. The latest addition to VOD is The Palm Beaches TV Facebook Watch Party Series. Now in the second season with 24 episodes completed, these entertaining shorts highlight Palm Beach County’s abundant tourism offerings while sharing messaging from industry stakeholders, with the goal of encouraging those within a short drive away to visit The Palm Beaches. The series continues to be an important marketing initiative that informs the audience about the destination’s commitment to the health and safety of the community. It is also an on-going project to boost recovery efforts for the tourism industry by targeting the drive market to “Re-Discover The Palm Beaches.” For more info, visit ThePalmBeaches.TV.

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FOCUS ON FILM SCREEN SEASON BEGINS The Society of the Four Arts in Palm Beach prides itself each year on dynamic lineups of concerts, films, educational programs, and ground-breaking art exhibitions. For 2020-2021, The Society of the Four Arts will be screening some of the best in independent, documentary, and blockbuster movies, including The Peanut Butter Falcon starring Shia LaBeouf, Dakota Johnson and Boynton Beach’s Zack Gottsagen in a modern tale of a young man with Down syndrome who chases his dream of becoming a professional wrestler.

Another exciting component of the new season, The Society of the Four Arts will present The Metropolitan Opera Live in HD. This series of live performances, containing perennial favorites like The Nutcracker, The Magic Flute and Rigoletto, will be transmitted in high-definition video via satellite from the Metropolitan Opera in New York City. For more details on all the onscreen events, visit fourarts.org/onscreen.

SUCCESS STORIES IN WELLINGTON In the Discovery Channel series I Quit, aspiring entrepreneurs give up their day jobs to seek out success with their own business pursuits. The creators of Wellington-based athleisure dress shirt company Versattire, Julie and Matteo Ferrer, are among the five entrepreneurs featured on the show. True Floridians, the Ferrers understand how difficult it can be to deal with heat and humidity, which is what inspired their lightweight clothing line. “I was continually sweating through my dress shirt,” Matteo said, “so, I went out and started researching and creating a dress shirt that is perfect for the environment,” he explained in an interview with The Town-Crier. “Julie and I love Wellington…we’re excited to be featured on the show with our commercial product that was born in Wellington.” The series premiered in August and continues to be popular with repeat airings.

Learn more about the show at discovery.com/shows/i-quit.

RADIANT DESIGNS IN MIZNER PARK MOVIE MONEY CONFIDENTIAL WINS The award-winning Pamplin Film Company announces Movie Money CONFIDENTIAL has been honored with a new prestigious award! The Dove Foundation has awarded the feature-length documentary its coveted seal of approval, a “12+” rating and a “fantastic” review. The Dove awards are given to “encourage and promote wholesome family entertainment” and are used by schools, libraries, streaming services and churches for purchasing and licensing guidelines. Movie Money CONFIDENTIAL is a bold and revealing film that investigates the secrets of Hollywood and independent film financing. It also features one of the last interviews with legendary actor Burt Reynolds. For more info, visit MovieMoney.com.

Duch Designs out of Boca Raton recently captured vibrant, stunning images at Mizner Park to promote the Couture International Fashion Flowers & Art (CIFFA) Show, which will be held at Boca Beach Club in March 2021. International models from Venezuela, Puerto Rico, Colombia, Haiti and more dressed in 100% handmade haute Maria Delgado couture, and the colors shown off beautifully against the Mediterranean style backdrop of Mizner Park’s architecture. “The mission of CIFFA is to build an empire in the fashion and art industry, giving a magical touch of romanticism by incorporating flowers into the concept,” said Founder Patricia Duch. See more at facebook.com/CIFFAusa.

Cynthia Olivert

AFRICAN-AMERICAN FILM FESTIVAL RETURNS TO KRAVIS CENTER The 16th season of Kravis Center’s African-American Film Festival kicks off January 11, 2021. This year’s theme is A Salute to Education – Stories of Triumph. “The three films to be presented all tell uplifting stories about the power of education,” says William “Bill” Nix, former Cultural Council VP and festival host. Films to be screened this year include Lean on Me, starring Morgan Freeman; Akeelah and the Bee, starring Keke Palmer; and The Great Debaters, starring Academy Award winners Denzel Washington and Forest Whitaker. “This year, I will give some Black history before each film, specifically about historically Black colleges and universities,” says Mr. Nix. “There is a lot of purpose and hidden history behind this education.” There will also be a Q&A. The African-American Film Festival is part of ArtSmart, the Kravis Center’s continuing arts education series. See more at kravis.org/film/african-american-film-series.

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3

FOCUS ON FILM EDUCATION CORNER PBGHS LIVING IN A VIRTUAL WORLD

LOCATION SPOTLIGHT BEACHFRONT PARKS Spanish River Park in Boca Raton is 95 acres in size. This oceanfront park is supersized for lifestyle and wellness scenes and has wonderful curved roadways. On the west side of the park Spanish River Park there are docks for pick up and drop off on the Intracoastal Waterway, as well as restrooms. The park has three parking circles with tunnels to the beach under A1A. It is heavily wooded with several large banyan trees and walking trails, as well as kids play equipment.

Peanut Island sits in the middle of the Intracoastal Waterway and is a special location in that there is a sand dune that is very reliable. The shoreline is dotted with coconut palms and reads remote on Peanut Island the weekdays and popular getaway destination on the weekends. With ferry service from Riviera Beach Marina or Sailfish Marina, it is easy to get there.

John D. MacArthur State Park is by far the largest beachfront park in The Palm Beaches at 438 acres in size and two miles of pristine beach. This park is a conservation treasure with a variety John D. MacArthur State Park of birds to watch. Rent a kayak to explore Munyon Island or stroll the long boardwalk that makes it easy to get gear across the waterway and down to the sand. At low tide you can see the popular-for-posing limestone rocks that dot the shoreline.

Jupiter’s Carlin Park is a sportsman’s park with softball fields, tennis, bocce, and volleyball courts along with 20 fitness stations and picnic shelters. At 120 acres, its easy to find a spot you Carlin Park can settle into. There is plenty of parking and the Lazy Loggerhead Café serves breakfast and lunch until the late afternoon. Also onsite, right on the sand is the Jupiter Civic Center which makes for a great holding and staging area for productions. For more information on filming at any of our parks, please visit us at pbfilm.com.

Students from the Palm Beach Gardens High School (PBGHS) Television & Film Production Magnet Program recently competed in the 2020 Florida Scholastic Press Association (FSPA) workshop. Last year the FSPA was held at Marjory Stoneman Douglas High School in Parkland.

However, 2020 being an entirely different animal meant the event would be completely virtual for the health and safety of students and teachers. This didn’t stop the intrepid PBGHS students from competing with a total of five entries and coming away with four awards! Student Isaiah Swasey received Honorable Mention in the News Package category, students Andrenis Perez and Daniejla Chamochubi picked up two Honorable Mentions in the Beauty Product Review category, and student Marcelino Reyes grabbed an Excellent Award in the Instagram PSA Student Winners at FSPA category. “Of course, we missed the excitement of the in-person workshop,” commented Ryan Dockery, Film & TV Instructor at PBGHS. “We especially missed meeting all the other talented student filmmakers, but this was the next best thing and I’m proud of these kids!”

Dockery went on to say that PBGHS plans on competing in the Student Television Networks Virtual Nation Convention (STN) in February, as well as the FSPA State convention in April which is still scheduled to be held in Orlando. Live or virtual, Palm Beach Gardens High School students continue on the winning path to becoming the next generation of TV and Film superstars! You can follow their program on twitter @pbghstv and view their videos at youtube.com/pbghstv.

Co-Editors: Christy Andreoni & Phyllis Man, Assistant Editor: Kelly King, Contributors: Christopher Cobb, Alberto Jordat, Lauren Tobin

* Co-Editors: Phyllis Man and Christy Tricoli Editor: King | please To be included in this newsletter please call561.233.1000 561.233.1000 or email Ctricoli@pbfilm.com To be*Assistant included in this Kelly newsletter email candreoni@pbfilm.com or call

BOARD OF COUNTY COMMISSIONERS Dave Kerner, Mayor | Robert S. Weinroth, Vice Mayor Maria G Marino | Gregg K. Weiss | Maria Sachs | Melissa McKinlay | Mack Bernard Verdenia Baker, County Administrator

4

PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Director of Development & Marketing Phyllis Man PR & New Marketing Strategist Lauren Tobin | Locations & Creative Marketing Specialist Kelly King Production Consultant Christopher Cobb | Office Administrator Alberto Jordat

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Production Activity Report For October 2020 Variance Explanations Percentage change variances of ± 10% in performance statistics are typically explained in this section.

However, due to the widespread impact of the COVID-19 pandemic on the entertainment production industry, this page will serve as an overall update on data collection and reporting measures across multiple categories.

During the month of October 2020, the number of daily COVID-19 cases in Florida started to slowly increase after a marked decline in September, reaching between 4,000-5,000 cases per day by the end of the month. However, other states in the country experienced more notable increases than Florida, so national media coverage surrounding the increase did not focus on our state as much as previous months. Production activity remained steady. Total Permits Issued surpassed October of last year (36 for October 2020 vs 30 for October 2019), as well as Leads (25 vs. 21) and Non-Permitted Productions (19 vs. 17). Notable productions in October included the nationally televised Timbertech Championship (formerly Boca Raton Championship/Allianz) and reality TV series like Nat Geo’s World’s Biggest Bull Shark, Lifetime’s Evil Love, South Florida PBS’ Changing Seas and A&E’s Live Rescue.

Background Context (March –September 2020): Following a rapid increase in confirmed COVID-19 cases and public awareness in the United States in mid-March, a massive social distancing effort effectively shut down production sets across the country. Many of the locations that fall under the FTC’s One-Stop Permitting process closed to public access amidst Governor DeSantis’ Stay At Home order, which went into effect March 26, 2020. As businesses were urged to begin working remotely from home whenever possible, studio projects and on-location productions alike were either postponed or cancelled in the interest of prioritizing public health. The Stay At Home order was not lifted in Palm Beach County until May 11, at which point Phase One of Governor DeSantis’ reopening plan was enacted. While the FTC’s services have continued uninterrupted and permit requests have been accepted and reviewed on a case-by-case basis, State of Florida Executive Orders made on-location production all but impossible during half of March, the entire month of April, and half of May 2020.

During the months of June and July 2020, the number of COVID-19 cases in Florida increased over eight-fold, from 56,830 on June 1 to 470,386 on July 31. While the production industry set an example for safety, health and accountability measures while getting back to business with guidelines from DGA, SAG-AFTRA, IATSE, Teamsters, Film Florida and many others, the surge in Florida cases was widely covered on national media outlets, making it difficult to attract out-of-state production and slowing the intake of new leads. During the months of August and September 2020, COVID-19 cases in Florida decreased significantly, from 15,300 in one day on the record peak on July 12 to 738 on September 28. The public perception and national media coverage surrounding Florida visitation improved, giving filmmakers and producers considering Palm Beach County for on-location work more confidence for the safety of their casts and crews.

4.E.

Prior to the outbreak, production in Palm Beach County was experiencing an increase year-over-year.

The total number of permits issued from January 1-March 15, 2020 (just before the shutdown) was 85, compared to 71 for January 1-March 15, 2019, a 19% increase.

The year-to-date production data through October 2020 correlates with nationwide trends in production business impacts, as well as the experiences reported amongst Film Commissions throughout the State of Florida who have cited a slight increase in production in the months of August-October, following the postponements and cancellations that plagued June and July (due to the surge in Florida COVID cases)1. FilmLA released a report on the 2nd quarter of the year (April 2020-June 2020) which indicated they had received 34% of the usual permit applications (a decrease of 66%)2. A study released by The Brookings Institution, a nonprofit public policy organization, measured the impacts of COVID-19 on the creative economy and estimated a 30% loss in creative industry occupations nationwide3.

In order to report data as accurately as possible and reflect the full-scale effect on our Palm Beach County production community, the FTC continues to make contact with each entity included in the monthly Production Companies & Support Services section (via an industry-wide survey) for estimated percentage adjustments to their average monthly production days, employees, freelancers, hotel room nights and production revenue. As a result of these data collection efforts, percentage change variances of ± 10% are as follows: • • • • • • •

Production Revenue: 34% decrease Hotel Room Nights: 41% decrease Production Days*: 20% decrease Total Productions: 22% decrease Lead Responses: 10% decrease Lead Conversions: 23% decrease Website Unique Visitors**: 18% decrease

*Production Days includes reports of pre-production and post-production work that take place remotely within our local production community.

The FTC continues production community outreach to provide support and collect information regarding the long-term effects of the COVID-19 pandemic on the industry as a whole. The FTC will continue to monitor reports coming from other film commissions across the state and country to compare business impacts and trends in data accrual.

1

Source: Film Florida Film Commission Council Source: The Hollywood Reporter – “Los Angeles' Film and TV Production Off to Slow Restart” 3 Source: The Brookings Institute – “Lost art: Measuring COVID-19’s devastating impact on America’s creative economy” 2

4.E.

January October 2020 Production Activity Report Oct 2019 PRODUCTION REVENUE

YTD 2019

$14,177,990

$165,998,106

Oct 2020

YTD 2020

$12,104,824

$109,952,636

12-MONTH ROLLING REVENUE November 2019 - October 2020

CHANGE -34%

$182,121,341

HOTEL ROOM NIGHTS

662

10,619

674

6,226

-41%

PRODUCTION DAYS

583

6,057

576

4,875

-20%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

30 17 47

276 197 473

36 19 55

200 167 367

-28% -15% -22%

State FC and Susan Simms Other Leads and Return Clients

2 19

36 208

2 23

28 194

-22% -7%

TOTAL LEADS

21

244

25

222

-9%

LEAD RESPONSES

21

243

24

219

-10%

9

101

10

78

-23%

3,255

25,895

2,462

21,346

-18%

LEAD CONVERSIONS WEBSITE UNIQUE VISITORS

4.E.

Marketing/PR – December 2020 Website Update: Maintained website with new events, removing events and changing event dates.

Upcoming Events Event Name MasterClass Turning Point USA

Event Type Meeting Convention

Start 11/30/20 12/16/20

End 12/4/20 12/21/20

Social Media Social Media Followers Facebook - 8,076 (OCTOBER) up to 8,126 (NOVEMBER) – (Additional 50 people) Instagram - 1,718 (OCTOBER) up to 1,741 (NOVEMBER) – (Additional 23 people) Twitter - 3,166

Instagram Monthly Total Interactions – 0 (OCTOBER) up to 168 (up 205.4%) Impressions – 2,431 Reach – 3 (OCTOBER) up to 669 (up 117.2%) (NOVEMBER) Generate Profile Visits – 111

Facebook Monthly Total People Reached – 66,962 (up 71%) Post Engagements – 3,902 (up 229%) Page Likes – 19 (up 138%)

Website - Google Analytics

4.G.

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Media Mentions The Thanksgiving plight: In Palm Beach County, who is gathering, traveling or celebrating?

In Palm Beach County, is anyone gathering, traveling or celebrating? (palmbeachpost.com) Stylists reveal it was MASCARA dripping down Rudi’s cheeks at shambolic voter fraud press conference Breaking News | Stylists reveal it was MASCARA dripping down Rudi's cheeks at shambolic voter fraud press conference (thestreetjournal.org) Openings: Chef Jeremy Bearman rolls out fancy seafood trailer at Rosemary Square Chef's fancy seafood trailer opens at Rosemary Square, West Palm Beach (palmbeachpost.com) Coronavirus: Organizers delay proposed private art fair to give COVID-19 vaccine time to take hold Coronavirus: Private art fair near Palm Beach delayed for vaccine rollout (palmbeachdailynews.com) Facilities Earn GBAC STAR Accreditation GBAC STAR accreditation for outbreak prevention, response, and recovery (facilityexecutive.com)

Community Involvement Christmas Winter Wonderland partnership with West Palm Beach Police Department Pie it Forward – Thanksgiving Week

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DEFINITE Room Rental by Month Booked Date Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 ACTUAL BUDGET Variance Prospects Cancels

Oct-20 37,648 37,648 37,648

Nov-20 8,325 8,325 8,325

Dec-20 94,900 94,900 111,675

Jan-21 65,548 67,682 54,208

Feb-21 123,000 203,995 103,380

Mar-21 94,538 56,038 139,827

12/1/2020

updated: Apr-21 153,018 42,593 25,768

May-21 109,280 146,180 162,335

Jun-21 131,925 95,450 75,250

Jul-21 87,350 115,550 85,550

Aug-21 132,619 132,619 121,119

Sep-21 TOTALS 50,085 $ 1,088,236 83,235 $ 1,084,215 84,735 $ 1,009,820

$

37,648

$

8,325

$

111,675

$

54,208

$

103,380

$

139,827

$

25,768

$

162,335

$

75,250

$

85,550

$

121,119

$

84,735

$

191,700

$

127,800

$

243,200

$

204,100

$

334,700

$

192,000

$

152,200

$

128,100

$

79,800

$

36,700

$

52,900

$

36,800

$ $

(126,432) $

(149,892) $

(231,320) $

(52,173) $

1,009,820 1,780,000

$

(154,052) $

(119,475) $

(131,525) $

34,235

$

(4,550) $

48,850

$

68,219

$

47,935

$

(770,180)

$

-

$

-

$

-

$

17,300

$

17,725

$

-

$

56,790

$

35,050

$

30,000

$

30,000

$

25,000

$

-

$

211,865

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

4H

November 2020 Project Status Report Department of Environmental Resources Management North County Comprehensive Shore Protection Project (NCCSPP): The construction contract for Segments 1 and 3 of the NCCSPP was approved. A Notice to Proceed for Segment 3 (Juno Beach) was issued, and mobilization of construction equipment to the staging site in Loggerhead Park is in progress.

Sand pumping is scheduled to begin as early as 12/15.

For project updates, visit the project website at https://discover.pbcgov.org/erm/CoastalReports/JunoBeach.aspx.

REEF CELLS AND PALM BEACH STATE COLLEGE REEF HOPE STATUE

Artificial Reef Module Deployment: ERM partnered with the Ocean Rescue Alliance, REEF CELLS inventor Christopher O’Hare, Palm Beach State College, and Boy Scout Kevin Castro to deploy 55 artificial reef modules 1 mile southeast of the Lake Worth Inlet in 40 ft. of water. Ocean Rescue Alliance and REEF CELLS donated 52 artificial reef modules of differing sizes and shapes, each with their own artistic flair. With REEF CELLS’ partnership on this project, all of the modules are outfitted with a special patented Coral Lok receiver that can accept coral fragments as part of future reef restoration efforts. Palm Beach State College engaged over 60 students to design, engineer, construct, and deploy their Reef Hope statue. Boy Scout Kevin Castro constructed two artificial reef modules as part of his Eagle Scout project. The new reef modules were placed around existing artificial reef material to create an amazing dive experience for divers of all levels.

REEF DART DEPLOYMENT

Palm Beach County Fishing Foundation (PBCFF) Reef Deployment: The PBCFF, the non-profit arm of the West Palm Beach Fishing Club, donated 40 reef darts and 30 tons of reuse concrete that ERM deployed in 484 ft. of water 4 miles east of the Lake Worth Inlet.

This location is 1,000 ft. north of the site where similar material was deployed in 2019. The depth was chosen in an effort to create juvenile habitat for grouper and snapper species. During the deployment, FWC caught two juvenile snowy groupers at the 2019 site and tagged them with acoustic tags to track their movement and site fidelity. This confirms that the project is working as planned.

ARMED FORCES REEF MODULE

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

4I

Virtual Field Trips: ERM staff are working to deliver live virtual field trips to middle school and high school students in Palm Beach County, utilizing the streaming studio application StreamYard. This past week, 170 students tuned in from various schools throughout the County as staff led participants through the mangrove swamp in Jupiter Ridge Natural Area. Students got to interact with staff and ask questions in real time and were able to provide feedback through an online survey after the field trip wrapped up. They reported that they loved to see the live critters and to ask about staff’s background and education. This was the second field trip in an ongoing series that airs once a month. The next field trip is scheduled for early December and will feature another estuarine ecosystem in the County.

VIRTUAL FIELD TRIP

Manatee Season: November 15th marked the beginning of manatee season, which runs through March 31st. As air and water temperatures begin to drop, manatees will move south towards warm-water refuges. Seasonal manatee protection speed limit zones are now in effect throughout the state of Florida.

As part of Palm Beach County’s Manatee Protection Plan, participating law enforcement agencies throughout the County are contracted to focus on enforcing these laws with their marine patrol units as well as educate the public on manatees. We encourage boaters to be on the lookout for greater numbers of manatees in our waterways this time of year. To avoid striking a manatee, vessel operators should obey all posted speed limits, wear polarized sunglasses to help them spot animals in the water, and watch for large, tell-tale circular slicks on the surface of the water caused by the tail (manatee “footprints”).

Insecticide Resistance Testing: ERM staff continues to sample mosquitos within the county to identify pesticide-resistant mosquito populations and ensure effective mosquito control. Staff places oviposition buckets in a sampling location overnight. Egg rafts are then collected and shipped to the UF IFAS Florida Medical Entomology Laboratory in Vero Beach for testing. Thirteen locations have been sampled within the county to date. The photos show a close up of a Culex egg raft and a finished collection.

If you see a sick, injured or dead manatee, please call the Florida Fish and Wildlife Conservation Commission’s (FWC) Wildlife Alert Number at (888) 404-FWCC (3922), *FWC or # FWC on a cell phone or via email at tip@myfwc.com.

LOST Trail Head Now Open: The Lake Okeechobee Scenic Trail (LOST) Trailhead parking lot is now open.

Construction of an access ramp to the dike surrounding Lake Okeechobee has been completed. This is an important greenway connection between the Ocean to Lake Trail and the Florida Trail.

MOSQUITO SAMPLES AND EGG RAFT

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended October 2020

Oct 2020

Oct 2019

Percent Change

12 Months 12 Months ended Oct ended Oct 2020 2019

Percent Change

Total Passengers

190,762

468,846

-59.3%

3,920,290

6,763,642

-42.0%

Total Estimated Seat Capacity (1)

315,536

596,203

-47.1%

5,803,823

8,035,540

-27.8%

Estimated Load Factor (2)

60.5%

78.6%

-18.2%

Total Cargo Tons (3)

2,947

2,646

11.4%

29,770

29,355

1.4%

171,163

296,204

-42.2%

2,897,532

3,945,984

-26.6%

Air Carrier Operations (4)

2,158

3,994

-46.0%

38,744

54,332

-28.7%

GA & Other Operations (5)

6,881

7,242

-5.0%

75,893

88,860

-14.6%

Total Operations (5)

9,039

11,236

-19.6%

114,637

143,192

-19.9%

Landed Weight (thousands of lbs)

67.5%

84.2%

-16.6%

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org (2018 12 month reported amounts adjusted: seat capacity, load factor, operations, and landed weight)

4.J

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended October 2020 Airline Percentage of Market

12 Months ended Oct 2020

Oct 2020 Enplaned Passengers

Market Share

Enplaned Passengers

Market Share

Total Enplaned Passengers

90,681

100.00%

1,969,171

100.00%

American Airlines Delta Air Lines JetBlue Airways Southwest Airlines United Allegiant Air, LLC Frontier Airlines Sun Country, Inc. a Minnesota Corporation Spirit Airlines Bahamasair Sun Country Airlines Air Canada Swift Air

31,511 20,260 17,521 7,517 7,397 3,338 2,998

34.75% 22.34% 19.32% 8.29% 8.16% 3.68% 3.31%

452,481 406,532 501,715 167,025 215,583 39,824 94,001

22.98% 20.64% 25.48% 8.48% 10.95% 2.02% 4.77%

139

0.15%

139

0.01%

-

0.00% 0.00% 0.00% 0.00% 0.00%

45,237 2,012 1,151 43,073 398

2.30% 0.10% 0.06% 2.19% 0.02%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended October 2020 Change in Enplanements by Airline

Total Enplaned Passengers American Airlines Delta Air Lines JetBlue Airways Southwest Airlines United Allegiant Air, LLC Frontier Airlines Sun Country, Inc. a Minnesota Co Sun Country Airlines Swift Air Air Canada

Oct 2020

Oct 2019

Enplaned Passengers

Enplaned Passengers

90,681 31,511 20,260 17,521 7,517 7,397 3,338 2,998 139 -

227,015 42,646 61,830 74,591 18,690 23,794 4,988 120 130 226

Change in Month to Month enplanements Change (136,334) (11,135) (41,570) (57,070) (11,173) (16,397) 3,338 (1,990) 139 (120) (130) (226)

Percentage Change -60.1% -26.1% -67.2% -76.5% -59.8% -68.9% n/a -39.9% n/a -100.0% -100.0% -100.0%

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended October 2020

Oct 2020 Passenger Aircraft

Oct 2019

1,950

3,818

208

176

Total Air Transport Movements

2,158

3,994

General Aviation and Other Aircraft Movements

6,881

7,242

Total Aircraft Movements*

9,039

11,236

Cargo Aircraft

International Passengers (enplaned + deplaned)

-

898

Domestic Passengers (enplaned + deplaned)

190,762

467,948

Total Terminal Passengers

190,762

468,846

International Cargo (loaded + unloaded)**

-

-

Domestic Cargo (loaded + unloaded)**

2,679

2,405

Total Cargo (loaded + unloaded)**

2,679

2,405

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

December 2020

FY2021 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION (R2017-1634)

$5,009,539

10/1/17

9/30/22

1st Amendment (R2018-1467) 2nd Amendment (R2019-1488) 3rd Amendment (R2020-0919) 4th Amendment (R2020-1303)

CULTURAL COUNCIL (2017-1632)

$7,754,623

10/1/17

9/30/22

1st Amendment (R2018-1466) 2nd Amendment (R2019-1485) 3rd Amendment (R2020-0918) 4th Amendment (R2020-1304)

FILM & TV COMMISSION (R2017-1635)

$1,724,260

10/1/17

9/30/22

1st Amendment (R2018-1468) 2nd Amendment (2019-1487) 3rd Amendment (R2020-0920) 4th Amendment (R2020-1301)

$17,417,615

10/1/17

9/30/22

1st Amendment (R2018-1465) 2nd Amendment (R2019-1486) 3rd Amendment (R2020-0917) 4th Amendment

DPBC (R2017-1633)

1

4.K.

December 2020 (R2020-1302)

SUBCONTRACTS OVER $100,000

DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184

$474,240 annually including monthly fees of $2,020.

3/1/16

9/30/18

2-2 yr renewals

10/1/16 10/1/18 10/1/20

9/30/18 9/30/20 9/30/22

Amendment 1st - 2-yr renewal 2nd - 2yr renewal

$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000. $360,000 pd mo. $30,000

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

10/1/20

9/30/22

2nd of 2yr renewal

DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)

$7,000,000 per year

10/1/19

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal 2nd -2yr. renewal

DPBC-Zimmerman Agency LLC R2018-1120 PR

$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000

$420,000, pd. mo. $30,000 DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative

DPBC-Hills Balfour, LLC

DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System On line packages R2014-1800

9/30/22

$49,000 annually

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

9/30/21

3/31/21

Covid Extension

1/1/17 10/1/20

12/30/19 9/30/21

1st renewal, 2yr term

$237,225 base annual 10/1/14 includes CRM, CMS & web-site consulting development & hosting services

9/30/17

Sole Source w/auto renewals of 2, 2-yrs.

2

December 2020 R2015-1743

R2019-0563

ASAE (sole source)

Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year

12/15/15

9/30/17

1st Amendment

10/1/17

9/30/19

1st of 2, 2-yr auto renewals

2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work.

Decreases annual cost to $130,000 max, corrects rate change to (5%) and replace Ex. C Fee Schedule

10/1/18

9/30/19

2nd Amend, with one 2-year auto Renewal remaining

10/1/20

9/30/21

2nd of 2yr renewal

7/1/18

9/30/19

two, 1-year renewals

10/1/19

9/30/20

1st of 2, 1-year renewals

1st of 2, 2-yr renewals (R2016-1309) 2nd of 2 2-yr renewals (R2018-1691), 6-month ext

$120,000 Marketing Partnership

Under Negotiation Culture-Push, Inc. Marketing Services (R2016-0012)

$144,000 not to exceed $180,000 including travel and other out-of-pocket expenses

12/1/15

3/31/21

DPBC-Professional Convention Management Association (PCMA) (sole Source)

$175,000 Amended 9/13/2020 decrease amount to $133,500

10/1/19

9/30/22

DPBC-Brand USA (sole source)

$410,000

Fall 2019

Summer 2020Summer 2021

CC-Global Spectrum L.P.

2020 funding -

7/1/17

9/30/22

suspended until summer 2021

3

December 2020 CC-Spectra Food Services

Benefits received $260,000 over term

10/1/15

9/30/21

DPBC-Vox International, Inc.

$30,000 annually

2/18/19

2/17/20

2/18/20

2/17/21

2/18/19

2/17/20

2/18/20

2/17/21

2/18/19

2/17/20

2/18/20

2/17/21

initial term, 4-1yr renewals 1st of 4-1yr. renewals

2/18/19

2/17/20

initial term, 4 – 1yr renewals

2/18/20

2/17/21

1st of 4-1yr. renewals

DPBC-LMG Management

$30,000 annually

DPBC_Interamerican Network Communicacao $30,000 annually E Marketing LTDA

DPBC-AviaReps

$30,000 annually, each

(Mexico & Colombia)

initial term, 4-1yr renewals 1st of 4-1yr. renewals initial term, 4-1yr renewals 1st of 4-1yr. renewals

O:TDC/Tdcmtgs2020/ContractTrackingReport/TrackingReport.December

4

5. OLD BUSINESS

Hotel Performance Dashboard October 2020 Palm Beach County Ranking vs. Florida Destinations1* (Monthly Comparison)

ADR/RevPAR

Occupancy

PBC Performance*—October 2020

Hotel Performance by Location2* —October 2020

Hotel Performance by Region2*—October 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in ADR by Currency Exchange Rates4 —October (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—October 2020

1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets.

2. Region and Location breakdowns are customized segments for Discover The Palm Beaches.

3. Scale breakdowns are customized segments for Discover The Palm Beaches based on average rate from the previous calendar year.

4. USD—U.S. Dollar, GBP—British Pound, CAD—Canadian Dollar, BRL—Brazilian Real, EUR—Euro, COP—Colombian Peso, ARS-Argentine Peso, MXN-Mexican Peso

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

5.A. - 1.a.

Hotel Performance Dashboard CYTD—Jan. to Oct. 2020 Palm Beach County Ranking vs. Florida Destinations1* (Calendar Year-to-Date Comparison) ADR/RevPAR

Occupancy

PBC Performance*—Jan. to Oct. 2020

Hotel Performance by Location2* —Jan. to Oct. 2020

Hotel Performance by Region2*—Jan. to Oct. 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in Rooms Sold vs. Rooms Available Jan. to Oct. (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—Jan. to Oct. 2020

1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets.

2. Region and Location breakdowns are customized segments for Discover The Palm Beaches.

3. Scale breakdowns are customized segments for Discover The Palm Beaches based on average rate from the previous calendar year.

4. USD—U.S. Dollar, GBP—British Pound, CAD—Canadian Dollar, BRL—Brazilian Real, EUR—Euro, COP—Colombian Peso, ARS-Argentine Peso 5. CYTD—Calendar Year-to-Date *Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

6. NEW BUSINESS

Meeting Dates are normally the second Thursday of each month unless changed by the TDC Board. Please note that these meetings start at 9:00 am and are held at 2195 Southern Boulevard in the Dave Burke Board Room located on the first floor. There are no meetings scheduled for MARCH or AUGUST 2021. Meeting dates and locations may be changed at the request of the TDC Board and these will be published in advance.

2021 TOURIST DEVELOPMENT COUNCIL BOARD MEETING DATES January 14, 2021 February 11, 2021 March 11, 2021 NO MEETING April 08, 2021 May 13, 2021 June 10, 2021 July 08, 2021 August 12, 2021 NO MEETING September 9, 2021 October 14, 2021 Wednesday, November 10, 2021 RECOMMENDED December 09, 2021

TDC/tdcmtgs2020/TDCMeetingSchedule2021

6.A.

6.C.

6.C.

Achieve the only facility accreditation to prove you are ready to protect occupant health and Prepare for, Respond to, and Recover from pandemics

6C

ISSA is the worldwide cleaning industry trade association. As a global nonprofit, we have 9,300 member companies spread across 105 countries.

Who are we?

• GBAC, a division of ISSA (GLOBAL BIORISK ADVISORY COUNCIL) is staffed with experienced biorisk management professionals.

605

7,125

648

164 317

Setting standards in training the cleaning industry & biorisk market

• GBAC was created specifically to deal with pandemics such as we are experiencing today with absolute effectiveness and absolute integrity.

370 125

Making the connection between human health and cleaning

Represent more than 9,300 corporate members in 105 countries

Real Concerns: How can we protect building occupants now and in the future?

Where are the best practices for limiting the impact of future outbreaks and pandemics?

Disinfection & Pandemics (COVID-19)

Cleaning for infectious disease how?

GBAC Levels of Cleaning Developing a responsible level of cleaning – not panic disinfecting.

Level 1. Normal situation: Routine Cleaning

Level 2. No known COVID-19, but want heightened prevention: Routine + limited disinfection

Level 3. COVID-19 is in the area or suspected in building: Enhanced cleaning + professional disinfection.

Level 4. Confirmed infected person in building: Professional disinfection of infected areas and traffic path.

Level 5. Outbreak in the building: High-risk decontamination response

Kick-Starting Business Safely Every business, institution and government currently faces the same situation: When COVID-19-related restrictions ease, employees, occupants and customers will need reassurance that facilities they enter have done the best possible to ensure they will not contract the virus there.

We can’t 100% guarantee the virus will not find its way back into society, and into a specific building, but we can take simple cleaning measures to reduce that risk dramatically.

The GBAC Star program helps you ensure that you have thought of the right factors, done the right risk assessment and created the right protocols to protect your occupants and employees.

How does GBAC help?

To respond & recover from the current outbreak and prepare for the future.

GBAC StarTM provides confidence, trust, and third-party validation that facilities are safe.

Add this global backing to your local solution.

We all know that the new normal will require higher levels of cleanliness. This is the solution for occupants to KNOW that they are in a SAFE FACILITY.

GBAC StarTM: 20 Elements - 3 Main Goals The GBAC StarTM program requires facilities provide proof of 20 elements of a well-prepared cleaning, disinfection and infectious disease prevention program. The main goals are to: • Establish and maintain a cleaning, disinfection, and infectious disease prevention program to control and minimize risk associated with infectious agents such as SARS-CoV-2, Influenza, Methicillin-Resistant S. aureus (MRSA), M. tuberculosis (TB), for employees, customers, clients, visitors, the community, and the environment; • Provide assurance and establish confidence that proper cleaning, disinfection, and infectious disease prevention work practices are in place and implemented; • Establish a framework that can be used as the basis for communication and raising awareness of cleaning, disinfection, and infectious disease prevention best practices implemented in facilities.

GBAC StarTM – Leadership Elements

Facility Commitment Statement Organizational Roles, Responsibilities & Authorities Facility Leadership & Commitment

Program Sustainability & Continuous Improvement

GBAC StarTM – Planning Elements

Conformity & Compliance

Goals, Objectives and Targets

Planning

Program Controls and Monitoring

GBAC StarTM – Cleaning Implementation

Tools & Equipment

Cleaning & Disinfecting Chemicals

Standard Operating Procedures

Risk Assessment & Risk Mitigation

Inventory Control & Management Personal Protective Equipment

Implementation & Operations

Waste Management

GBAC StarTM – Operations Management Elements

Facility Infection Disease Prevention Practices

Worker Health Program Audits & Inspections

Emergency Preparedness & Response

Personnel Training & Competency

Supplier Controls

Operations Management Elements

Documentation Management

GBAC StarTM – Who is this for?

All Facilities – Anyone who considers public health Stadiums, convention centers, retail, commercial offices, daycares, athletic clubs, schools, assisted care facilities, vet clinics, restaurants, hotels, spas, trains, planes, churches, distributors, and more

Early Adopters • Hyatt Hotels Corp. 900 properties worldwide • Miami Dolphins and Hard Rock Stadium • The International Association of Venue Managers and their 7,000 facilities around the world

GBAC StarTM – How? GBAC STARTM is a performance-based program for facilities. GBAC will assist with a suite of resources.

Scientific Advisory Board & Affiliations

The Global Biorisk Advisory Council is comprised of global leaders in the area of microbial pathogenic threat analysis and mitigation. With hundreds of years in collective experience.

[View complete Advisory Board] Patricia Olinger, JM, RBP GBAC Executive Director

Gavin Macgregor-Skinner, BVSc, MSc, MPH, MRCVS Certified Forensic Operator®, Certified Bio-Forensic Restoration Specialist®

Paul J. Meechan, Ph.D, MPH, RBP, CBSP, SM(NRCM) Certified Forensic Operator® Certified Bio-Forensic Restoration Specialist®

Stefan Wagener, PhD, SM (NRCM), CBSP, RBP®

www.gbac.org Kim Althoff ISSA Vice President Trade Shows, Media & Education kim@issa.com 847-624-9900

Grant Summary FY '21 Event

Sport

Location

Delray Beach Open (FY 21)

Tennis

Delray Beach Tennis Center February 12‐21, 2021

$25,000

The Honda Classic (FY 21)

Golf

PGA National Resort & Spa

March 15‐21, 2021

$75,000

Walker Cup Match NEW (FY 21)

Golf

Seminole Golf Club

May 7‐9, 2021

$10,000

USTA Girls 12's National Clay Court Championships (FY 21)

Tennis

The Polo Club of Boca Raton July 11‐18, 2021

Tennis

Delray Beach Tennis Center, Delray Swim & Tennis Club, Broken Sound, Boca West, Hunter’s Run, Seven Bridges Tennis Center, Woodfield County Club

USTA Boys 18's & 16's National Clay Court Championships (FY 21)

July 11‐18, 2021

$5,000

$20,000

Recommended Grant Funds, FY '21

Recmd. $

Date

$135,000

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125 www.PalmBeachSports.com

6.E. - 1.a.-e.

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

Delray Beach Open (ATP World Tour & ATP Champions Tour Event) The Delray Beach Open is a professional men’s tournament, the only combined ATP World Tour & Champions Tour event in the world.

The ATP World Tour event, one of only 10 in the United States, will take place from February 15-21, 2021 at the Delray Beach Tennis Center.

Past participants have included stars such as Andy Roddick, Andre Agassi, Mardy Fish, Jimmy Connors, and James Blake. The 7-day tournament is seen nationally and internationally in over 150 countries with a potential reach of 128.2 million homes. The main draw consists of 32 world class tennis players.

Prior to the ATP World Tour Event, the Delray Beach Tennis Center will host the only ATP Champions Tour event in the United States for the eighth consecutive year on February 12-15, 2021. The Champions Tour brings together some of the greatest tennis players in history for a nostalgic, competitive, and entertaining tournament. The Champions Tour attracts veteran players, such as John McEnroe, Michael Chang, Ivan Lendl and Patrick Rafter. This 3-day tournament will consist of an eight-man field competing in a round-robin format.

GRANTEE CONTACT

Match Point Inc. Mark Baron / (561) 330-6000

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$33,500 $25,000

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

International – The event is televised on the Tennis Channel and the broadcast is distributed internationally to over 150 countries

MARKETING PLAN

National and international television campaigns, magazine and newspaper ads, billboards, radio advertising, brochures, & direct mailings (see application for more details)

EVENT OWNER ESTIMATES

Estimated Economic Impact – $16,260,906 (based on Match Point Inc. Economic Impact Study); $6,500,000 direct visitor spending Estimated Room Nights – 1,000

SPONSORSHIP BENEFITS

Gold Level Sponsorship at $33.5K level (See attached proposal for full details): o Two (2) Thirty (30) second TV Spots on the Tennis Channel o Stadium Court signage – 1 sign on the upper level o 1 full page advertisement in the Tournament Program o Recognition in all print and promotional materials o Logo displayed on Stadium Court Video Board (1 session) o Public Address announcement throughout the event o Opportunity to provide promo item to VolleyGirls (1 session) o 1 Courtside Box Seat (4 seats) per session o 2 Championship Reserved Seats in Stadium Court per session

o o o o o o

o o o o

2 VIP Credentials 2 VIP Parking Passes & 1 Premier Parking Pass per session Recognition and link on the official tournament website 4 Official Programs, 4 T-Shirts, and 4 Polo Shirts Preferred Ticket pricing Gold Sponsor recognition – tournament entrance, sponsor board, tournament program, box holder’s board, & box seat entrance 4 invitations to the sponsor bash Access to Champions Club Lounge during tournament week Recognition on all social media sites Right to incorporate sponsor’s tournament affiliation in promotional activities

OTHER TDC FUNDS REQUESTED

No

PRIOR EVENT HISTORY

20 – 919 Room Nights 19 – 1,140 Room Nights 18 – 1,015 Room Nights 17 – 1,235 Room Nights (includes both World & Champions Tour) 16 – 845 Room Nights (includes both World & Champions Tour) 15—936 Room Nights (includes both World & Champions Tour) 14 – 626 Room Nights (includes both World & Champions Tour) 13 – 963 Room Nights (includes both World & Champions Tour) 12 – 935 Room Nights (includes both World & Champions Tour) 11 – 932 Room Nights (includes both World & Champions Tour) 10 – 1,003 Room Nights (includes both World & Champions Tour) 09 - 583 Room Nights 08 - 690 Room Nights 07 – 598 Room Nights 06 – 784 Room Nights

PREVIOUSLY APPROVED FUNDS

20 - $25,000 19 - $23,000 18 - $21,000 17 - $21,000 16 - $30,000 (included on court signage) 15 - $20,000 14 - $18,000 13 - $17,500 12 - $15,000 11 - $15,000 10 - $12,000 09 - $11,250 08 - $11,250 07 - $5,000 06 - $10,000

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

The Honda Classic The Honda Classic, which is one of Palm Beach County’s marquee sports events, will take place on March 15-21, 2021, at the PGA National Resort & Spa in Palm Beach Gardens. This PGA Tour event attracts the world’s best golfers. The tournament will consist of 144 pro golfers competing over 72 holes. Golfers are vying for a total purse of more than $6.8 million.

The Honda Classic recorded 206,834 spectators for the duration of the tournament. The modern-day attendance dwarfs the number of spectators (83,500) who attended The Honda Classic in 2007 when it moved to PGA National Resort & Spa. The tournament broke the 100,000-attendance threshold in 2010.

Palm Beach County receives tremendous national and global media exposure through The Honda Classic. See attached Media Recap for 2020 television ratings.

GRANTEE CONTACT

Children’s Healthcare Charity, Inc. Ken Kennerly / (561) 799-4603

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED FSF FUNDING

$75,000 $75,000 N/A

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

Nationally televised on the Golf Channel & NBC A total of 21.4MM viewers tuned-in to Golf Channel/NBC in 2020.

MARKETING PLAN

The event has a national print and TV campaign See attached Sales & Marketing Plan for more details

EVENT OWNER ESTIMATES

Estimated Economic Impact – $40,369,200 Estimated Room Nights – 7,500

SPONSORSHIP BENEFITS

Benefits Received in 2020 Skysuite @ 18 Credentials 18th Green Skysuite – 10’ x 42’ with unlimited food and beverage service included (31) Skysuite passes, each day Thursday – Sunday, including host credentials (15) Tournament grounds credentials, Thursday – Sunday (24) Preferred parking passes, Tuesday – Sunday (2) Clubhouse valet parking passes, Tuesday – Sunday Complimentary Official Tournament Programs and Pairing Guides delivered to the Chalet Corporate signage at Chalet entrance plus appropriate landscaping Additional Tournament Hospitality/Exposure (4) Champions Club credentials, Thursday – Sunday (6) Bear Trap credentials, Thursday – Sunday

(50) Good Any One Day Grounds passes (1) Media Photographer pass, allowing inside-the-ropes access (1) Full-page four-color spectator guide advertisement (84k circulation) (1) Full-page four-color program advertisement (5k circulation) (2) Branded charging stations inside 18th Green Skysuites (2) Bridge signage in Spectator Area Official Sponsor of The Honda Classic Bus “Fan Experience Video” (1) :30 spot (produced by PBCSC) with staff member from PBCSC welcoming spectators to Palm Beach County & The Honda Classic (1) :30 spot (produced by PBCSC) highlighting PBCSC upcoming events and providing information on dates, ticket availability, experience, etc.

The Honda Classic Social Media/Database Access Up to (5) designated Facebook posts on The Honda Classic’s page for PBCSC and DTPB to utilize in promoting the organization. Dates TBD Up to (5) designated Twitter posts on The Honda Classic’s Twitter handle to utilize in promoting the organization. Dates TBD Up to (2) designated e-blasts to The Honda Classic’s patron database.

Dates TBD The Honda Classic will utilize specific Twitter/Facebook handles within all mentions in social media posts. Include whenever possible @PBCSC twitter handle on Honda twitter feed and #PalmBeachSports on Honda Facebook Official Sponsor of the Junior Honda Classic Recognition of Palm Beach County Sports Commission on all print and collateral material Palm Beach County Tourist Development Council and Sports Commission logo placed on the event printed materials and email blasts OTHER TDC FUNDS REQUESTED

Discover the Palm Beach Beaches

PRIOR EVENT HISTORY

’20 – 8,368 Room Nights ’19 – 10,762 Room Nights ’18 – 9,224 Room Nights ’17 – 7,348 Room Nights ’16 – 7,376 Room Nights ’15 – 7,093 Room Nights ’14 – 6,163 Room Nights ’13 – 6,021 Room Nights ’12 – 5,245 Room Nights

’11 – 4,056 Room Nights ’10 – 3,259 Room Nights ’09 – 3,016 Room Nights ’08 – 3,134 Room Nights ’07 – 3,459 Room Nights ’06 – 2,105 Room Nights ’05 – 2,380 Room Nights ’04 – 2,190 Room Nights ’03 – 2,437 Room Nights

PREVIOUSLY APPROVED FUNDS

’20 - $75,000 ’19 - $70,000 ’18 - $60,000 ’17 - $55,000 ’16 - $55,000 ’15 - $50,000 ’14 - $30,000 ’13 - $30,000 ’12 - $30,000

’11 - $25,000 ’10 - $25,000 ’09 - $25,000 ’08 - $25,000 ’07 - $15,000 ’06 - $15,000 ’05 - $15,000 ’04 - $25,000 ‘03 - $25,000

2020 HONDA CLASSIC MEDIA REACAP

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PRESENTATION FEBRUARYTITLE 24 – MARCH OR LOGO 1

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THE HONDA CLASSIC BROADCASTING REPORTING / TOTAL COVERAGE /    

The Honda Classic had 55.5 hours of coverage on Golf Channel on NBC A total of 19.6MM viewers tuned-in to Golf Channel and/or NBC’s coverage of The Honda Classic Viewers that tuned to The Honda Classic tuned-in for an average of 63 minutes In total, viewers spent 21.4M hours tuned to The Honda Classic Total Consumption Telecast Hours

55.5

Viewer Reach (P2 / millions)

19.6

Average Viewing Time (minutes)

62.6

Total Hours Viewed (millions)

21.4

 Telecast Hours = total hours the tournament aired on television (including replays)  Viewer Reach = total number of individuals that tuned to the tournament at least one time  Avgerage Viewing Time = the average time individuals spent turned in to the tournament  Total Hours Viewed = total hours viewers tuned in *Source: Nielsen Media Research

EARLY ROUND COVERAGE /  Thursday averaged a .38 cable rating  Golf Channel’s aired three replays of the first round Thursday night and Friday morning  Additionally, Golf Channel aired a “Freeview” of PGA TOUR LIVE on Thursday from 10am-2pm . The telecast received a .17 cable rating / 127,000 viewer impressions  Friday averaged a .48 cable rating – Golf Channel aired two replays of the second round on Friday night and Saturday morning

SATURDAY COVERAGE /  Golf channel’s lead-in coverage earned a .55 cable rating  NBC’s telecast received a 1.2 national rating  Golf Channel aired two replays of Golf Channel/NBC’s third round telecast Saturday night & Sunday morning

SUNDAY COVERAGE /  Golf Channel’s lead-in coverage delivered a .84 cable rating  NBC’s final round telecast received a 1.7 national rating  Golf Channel aired three replays of Golf Channel/NBC’s final round telecast Sunday night and Monday

PRESENTATION FEBRUARYTITLE 24 – MARCH OR LOGO 1

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THE HONDA CLASSIC BROADCASTING REPORTING / Date

Network

Air Time (ET)

HH Rating

THURSDAY, 2/27

GOLF

2:00PM-6:00PM

.38

FRIDAY, 2/28

GOLF

2:00PM-6:05PM

.48

SATURDAY, 2/29

GOLF

1:00PM-2:55PM

.55

NBC

3:00PM-6:00PM

1.2

GOLF

1:00PM-2:56PM

.84

NBC

3:00PM-6:05PM

1.7

SUNDAY, 3/1

Source: Nielsen Media Research

ON-AIR PROMOTION /  The Honda Classic received a total of 197 promotional units which added an estimated 8.0 GRP’s (9.6MM Household Impressions) of exposure on Golf Channel  NBC aired promotional units across various network dayparts, including sports, news and primetime.

EXSPOURE IN GOLF CHANNEL PROGRAMMING /  In addition to tournament coverage and on-air promotion, The Honda Classic received significant exposure through other Golf Channel programming and promotion such as Golf Central, Golf Central Pre-Game, Morning Drive, Golf Central Updates, menu line-ups, scoring tickets, etc. The tournament was also featured within PGA TOUR: The Cut which is produced by PGA TOUR Entertainment and airs six times on Golf Channel PRESENTATION FEBRUARYTITLE 24 – MARCH OR LOGO 1

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STATS & FACTS DATE / March 15 – 21, 2021 TITLE SPONSOR / American Honda Motor Co., Inc. VENUE / PGA National Resort & Spa COURSE / Champion Course (Par 70 - 7,140 Yards) PURSE / $7,200,000

WINNER’S SHARE / $1,296,000 2020 CHAMPION / Sungjae Im HOST ORGANIZATION / Children’s Healthcare Charity, Inc.

PRIMARY BENEFICIARY / Nicklaus Children’s Health Care Foundation • Plus 100+ additional South Florida non-profit organizations • $5.35 million was contributed to the community as a direct result of the 2020 tournament, surpassing the $50 million mark since the tournament’s inception TELEVISION BROADCAST / Golf Channel & NBC GOLF CHANNEL / • Thurs & Fri, 2 – 6 pm (live) • Sat & Sun, 1 – 3 pm (live) NBC / • Sat & Sun, 3 – 6 pm (live)

PRESENTATION MARCHTITLE 15 –OR 21,LOGO 2021 | |

Event Fact Sheet _____________________________________________________________________________________ Event Name: Walker Cup Match Event Owner:

United States Golf Association, Inc.

Grantee:

United States Golf Association, Inc.

Proposed Dates:

May 7-9, 2021

Funding:

10,000 *will apply for FSF Funding

Sport:

Golf

Level of Competition:

Amateur

Age Range:

Open to all ages

Venue:

Seminole Golf Club

Estimated # of Attendees:

20 golfers 1,000-person Official USGA/R&A Travel Party, Inc. (officials, board of directors, sponsors, etc.)

1,000 members/guests

Estimated # of Room Nights:

875 room nights projected 1,00 Travel Party 1,000 participants / 3.5 per room * 3 nights

Estimated Economic Impact:

$737,460 1,020 participants * $241 average daily stay *6

Event Description: The United States Golf Association (USGA) will host the 48th Walker Cup Match at Seminole Golf Club in Juno Beach. The Walker Cup is a trophy contested in odd-numbered years by 20 leading amateur golfers representing two teams and three nations: United States, and Great Britain and Ireland. Team USA competes against Team Great Britain and Ireland. The Walker Cup is organized by the Royal &

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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Ancient Golf Club of St. Andrews (R&A) and the United States Golf Association (USGA). The Walker Cup employs a combination of foursomes (alternate shot) and singles competition.

In addition to the golf competition, an Opening Ceremony will be held at The Breakers for competitors, officials, sponsors, and members of the USGA/R&A official travel party. This will allow the Sports Commission an opportunity to network with the USGA Board of Directors, allowing us to enhance our partnership and pursue future event opportunities.

In December, the USGA will bring USA team members for a preview at Seminole Golf Club. This Walker Cup Preview will generate additional room nights for Palm Beach County, as well as serve as a site visit for USGA Officials.

The USGA originally planned for approximately 5,000 spectators at Seminole Golf Club for the Walker Cup. Due to Covid-19 restrictions, the USGA is planning for 50% capacity, with approximately 2,5003,000 spectators. If the health climate changes prior to May, the USGA will look to gradually increase the capacity to a safe and manageable number.

Friday, May 7 • Practice Round and Opening Ceremony Saturday, May 8 • Morning Foursomes Competition • Afternoon Singles Competition Sunday, May 9 • Morning Foursomes Competition • Afternoon Singles Competition Event History: The Walker Cup Match began in the wake of World War I with a view toward stimulating golf interest on both sides of the Atlantic. The Walker Cup was designed as an international event, which would allow golfers from the United States to compete from golfers across the globe. The Walker Cup morphed into a competition between a team, featuring amateur golfers from the United States, playing against a team featuring amateur golfers from Great Britain and Ireland.

The first Walker Cup match took place in 1922 at National Golf Links of America in Southampton, NY, with the United States winning 8-4. The US leads the overall series 37-9-1. The Walker Cup was contested in 1922, 1923 and 1924 and then biennially ever since, with a nine-year hiatus between 1938 and 1947 for World War II.

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

2

Many of the Walker Cup alumni for both teams have gone to have tremendous professional success, including Jack Nicklaus, Phil Mickelson, Tiger Woods, Rory McIlroy, Graeme McDowell, Justin Rose, Colin Montgomerie, Davis Love III, Rickie Fowler, Webb Simpson, Jordan Spieth, and Padraig Harrington.

Media / Television: The Walker Cup Match will be televised in the United States on Golf Channel, featuring live, uninterrupted coverage. Additionally, the Walker Cup will be distributed internationally via BBC and Sky Sports.

About the United States Golf Association (USGA): The USGA celebrated its 126th anniversary in 2020 as the national governing body for golf in the United States, its territories and Mexico. The USGA produces and interprets the rules of golf. The USGA also provides a national handicap system for golfers, conducts 14 national championships, including the U.S. Open, U.S. Women's Open and U.S. Senior Open, and tests golf equipment for conformity with regulations. The USGA Foundation has provided more than $60 million in grants to programs for underprivileged youth and individuals with disabilities.

About The R&A: Formed in 2004 and based in St Andrews, The R&A engages in and supports activities undertaken for the benefit of the sport of golf. The R&A organizes The Open, golf’s oldest and most international reaching Major championship. The R&A also organizes a series of amateur and junior golf events. The R&A governs worldwide, outside of the United States and Mexico, with the consent of 156 organizations from amateur and professional golf, and on behalf of over 30 million golfers in 143 countries.

Together with the USGA, The R&A governs the sport of golf worldwide, operating in separate jurisdictions while sharing a commitment to a single code for the Rules of Golf, Rules of Amateur Status and Equipment Standards Benefits:  The event has the potential to generate room nights and economic impact during the early summer  Hosting this Championship enhances Palm Beach County’s profile as a golf destination  Supporting this event will enhance the Sports Commission’s partnership with the USGA  Networking opportunity with USGA Board of Directors Responsibilities:  Assist with logistical support, as needed  Assist with marketing, public relations, and event promotions, as needed  Secure transportation to shuttle golfers from Palm Beach County hotels to the venue.  Grant Funding

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

USTA Girls’ National 12 Clay Court Championships This United States Tennis Association (USTA) youth tennis tournament will take place at the Polo Club of Boca Raton, which is a private tennis facility that maintains 29 clay courts.

This event, scheduled to take place from July 11-18, 2021 features 128 12 and under players compete in a modified compass singles draw and in a 64 single elimination doubles draw; first day is opening ceremonies and mandatory player meeting followed by 6 days of singles and doubles competition.

These 12 and under girls start competing in January in state, regional, designated and national tournaments to qualify for this prestigious national championship event. This event is one of four national championships held in the United States for this age division. Players are guaranteed 3 singles matches, one a day so all families/players are committed for 5 days of play before elimination.

GRANTEE CONTACT

Polo Club of Boca Raton Property Owners Association, Inc. Jean Mills / (561) 995-1280

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED FSF FUNDING

$10,000 $5,000 (FY 21) Will apply for funding (combined with Boys event)

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

Local

MARKETING PLAN

The event is advertised on the USTA website, on the USTA Florida Section website, and on the tournament website.

EVENT OWNER ESTIMATES

Estimated Economic Impact – $142,350 Estimated Room Nights – 500

SPONSORSHIP BENEFITS

Logo and link to the event website Recognition on all tournament materials Opportunity to display 3’ x 8’ banner at the event

PRIOR EVENT HISTORY

’20 – COVID-19 Canceled ’19 – 630 Room Nights ’18 – 730 Room Nights ’17 – 636 Room Nights ’16 – 615 Room Nights

’15 – 287 Room Nights ’14 – 344 Room Nights ’13 – 587 Room Nights ’12 – 561 Room Nights ’11 – 468 Room Nights

PREVIOUSLY APPROVED FUNDS

’20- $5,000 (reimb. $0) ’19- $4,500 ’18 - $4,000 ’17 - $3,500 ’16 - $3,500

’15 - $4,000 ’14 - $4,000 ’13 - $2,500 ’12 - $1,500 ‘11 - $1,500

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

USTA Boys 18’s & 16’s National Clay Court Championships This tournament is the highest level USTA junior tennis tournament in the country for boys 18u & 16u divisions. This event will be held from July 11-18, 2021 at the Delray Beach Tennis Center, Delray Swim & Tennis Club, Broken Sound, Boca West, Hunter’s Run, Seven Bridges Tennis Center, and Woodfield Country Clubs. The draw consists of more than 450 of the highest-ranked players in the US competing in singles and doubles competition. Over 70 NCAA Collegiate Coaches will be in attendance scouting participants with many receiving college scholarships.

GRANTEE CONTACT

Player’s International Management, Inc. Mark Baron / (561) 330-6000

BID/GRANT GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED FSF FUNDING

Grant $43,500 $20,000 (FY 21) based on room night projection of 2,500 $3,000

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

National (Televised on Fox College Sports)

MARKETING PLAN

Direct mailings to USTA list, Newspaper ads, Radio spots and TV promotions, Flyer distribution 3 months prior to the start of the event

EVENT OWNER ESTIMATES

Estimated Economic Impact – $944,500 Estimated Room Nights – 1,750 PBCSC Room Night Projection – 2,500

SPONSORSHIP BENEFITS

One 30-Second TV ad during each airing Opening & Closing billboards on each televised airing (total of 3) Display 3’ x 8’ banner on the Main Show Court Display 3’ x 8’ banner on an Outside Court Recognition on the sponsor board Recognition as sponsor in the player’s information packet

OTHER TDC FUNDS REQUESTED

None

PRIOR EVENT HISTORY

’20 Room Nights – COVID-19 Canceled ’19 Room Nights – 2,995 ’18 Room Nights – 2,579 ’12 Room Nights – 1,104 ’17 Room Nights – 2,743 ’11 Room Nights – 941 ’16 Room Nights – 1,767 ’10 Room Nights – 926 ’15 Room Nights – 2,011 ’09 Room Nights – 1,073 ’14 Room Nights – 1,228 ’08 Room Nights – 765 ’13 Room Nights – 1,256 ’07 Room Nights – 872

PREVIOUSLY APPROVED FUNDS

’20 - $20,000 (plus $3,000 FSF) (reimb. $0) ’19 - $20,000 (plus $3,000 FSF) ’18 - $20,000 (plus $3,000 FSF) ’12 - $6,000 ’17 - $9,000 (plus $4,000 FSF) ’11 - $8,000 ’16 - $9,000 ’10 - $8,000 ’15 - $8,000 ’09 - $8,000 ’14 - $8,000 ’08 - $10,000 ’13 - $8,000 ’07 - $10,000

7. BOARD COMMENTS

8. PUBLIC COMMENTS