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Palm Beach County Tourist Development Council Board Book September 2026

Table of Contents 1. TDC Board Attendance 09.10.2026 2. TDC Board Meeting Agenda 09.10.2026 3. TDC Board Meeting Minutes 07.09.2026 4. CONSENT ITEMS 4.A. DTPB Activity Report 4.B. Cultural Council Activity Report & Bright Idea Sponsorships Awards 4.C. Sports Commission Activity Report 4.D. Film & TV Activity Report 4.E. Convention Center Marketing Update 4.F. Convention Center Pace Revenue Report 4.G. ERM Project Status Report 4.H. DJTI Traffic Report 4.I. Contract Tracking Report 5. OLD BUSINESS 5.B. PDJTI Update 6. NEW BUSINESS 6.B. - 1. DTPB FY27 Executive Summary 6.B. - 2. DTPB FY27 Marketing Plan 6.B. - 2. DTPB FY27 MP Presentation 6.B. - 3. DTPB FY27 Vendor Spending 6.C. - 1. FTC FY27 Executive Summary 6.C. - 2. FTC FY27 Marketing Plan 6.C. - 2. FTC FY25 MP Presentation 6.C. - 3. FTC FY27 Vendor Spending

TDC BOARD MEETING ATTENDANCE SHEET Thursday, September 10, 2026

(Seat)

8-Jan

19-Feb

12-Mar

9-Apr

14-May

11-Jun

(1) Mayor, Sara Baxter, Chair

N/A

(4) Mabel Melton Appt (9/30/26), Dist. 3

N/A

(2) Elena Peroulakis (9/30/25)Dist. 1

N/A

(3) Jim Mostad (9/30/20) Appt (9/30/28), Dis.2

N/A

(5)Daniel Hostettler(0930/23) Appt (09/30/27). Dis 4.

N/A

(6)Mayor Tom Carney (9/30/24) Appt (03/08/22) Dis.5 (7)Don Dufresne ReAp(9/30/27) Dis6 (8) Davicka N. Thompson (9/30/2024) Appt (12/6/16) RdAppt (8/25/20) [Dis.7] (9) Commissioner Christy Fox(10/01/22)- (9/30/26) At-Large

9-Jul

13-Aug

N/A

Vacant

N/A

County Administration

N/A

Todd Bonlarron

Liz Herman, Assistant County Attorney

N/A

Richard Sena

N/A

Dave Lawrence, Culture

N/A

Jennifer Sullivan

N/A

George Linley, Sports

N/A

Michelle Hillery, Film & TV

N/A

Alberto Jordat

N/A

Milton Segarra, Discover

N/A

Deborah Drum, ERM

N/A

Matt Mitchell

N/A

Dave Anderson, PBCCC

N/A

Kathy Griffin, PBCCC

N/A

Emanuel Perry, TDC

N/A

Joan Hutchinson, TDC

N/A

Vannette Youyoute, TDC

N/A

10-Sep

8-Oct

12-Nov

10-Dec

STAFF Todd Abruzzo/Jonath B./Jonathan B. an B.

Jonathan Brown

Abruzzo/Jona Abruzzo/Jonat than B. han B.

N/A

TOURIST DEVELOPMENT COUNCIL THURSDAY, SEPTEMBER 10, 2026 – 9:00 A.M. 2195 Southern Boulevard West Palm Beach, FL 33401 AGENDA 1.

ROLL CALL* A. INVOCATION B. PLEDGE OF ALLEGIANCE

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

MOTION TO APPROVE JULY 9TH TDC MEETING MINUTES*

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR AUGUST 2026 emailed to the Board, and SEPTEMBER 2026 included under this Agenda* MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* & BRIGHT IDEAS SPONSORSHIPS AWARDS* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV ACTIVITY REPORT* PBC CONVENTION CENTER OPERATING REPORTS E. CONVENTION CENTER MARKETING UPDATE* F. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS G. ERM PROJECT STATUS REPORT* H. PDJTI TRAFFIC REPORT* I. CONTRACT TRACKING REPORT*

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY26* - Emanuel Perry a. Bed Tax Collections*

PDJTI UPDATE* – Andrew Gamboa

NEW BUSINESS – DISCUSSION ITEMS A. ERM 1. Update – Deb Drum

B. MOTION TO APPROVE FY2027 DISCOVER THE PALM BEACHES MARKETING PLAN - Milton Segarra 1. Executive Summary 2. Marketing Plan 3. Vendor Spending C. MOTION TO APPROVE FY2027 FILM & TV MARKETING PLAN - Michelle Hillery

1. Executive Summary 2. Marketing Plan 3. Vendor Spending D. CULTURAL COUNCIL 1. Update – Dave Lawrence E. SPORTS COMMISSION 1. Update – George Linley F. CONVENTION CENTER 1. OVG Venue Management a. Update - Dave Anderson 2. OVG Hospitality b. Update - Kathy Griffin 7.

BOARD COMMENTS

PUBLIC COMMENTS

ADJOURNMENT The next meeting will be on October 8, 2026. *Attachment included.

TOURIST DEVELOPMENT COUNCIL THURSDAY, JULY 9, 2026 – 9:00 A.M. MINUTES 1.

ROLL CALL* PRESENT Mayor Sara Baxter, Chair Jim Mostad, Vice Chair Commissioner Christy Fox Mayor Tom Carney Don Dufresne

ABSENT Mabel Melton Daniel Hostettler Elena Peroulakis Davicka N. Thompson

STAFF Joe Abruzzo, County Administrator Jonathan Brown, Palm Beach County Administration Richard Sena, Assistant County Attorney Emanuel Perry, Tourist Development Council Vannette Youyoute, Tourist Development Council Joan Hutchinson, Tourist Development Council Patricia Ramirez, Tourist Development Council Colton Hearn, Tourist Development Council Dave Lawrence, Cultural Council Lauren Perry, Cultural Council Jennifer Sullivan, Cultural Council George Linley, Sports Commission David Fontanarosa, Sports Commission Tyra Williams, Sports Commission Michelle Hillery, Film & TV Commission Alberto Jordat, Film & TV Commission Milton Segarra, Discover The Palm Beaches Gustav Weibull, Discover The Palm Beaches Evan Lomrantz, Discover The Palm Beaches Kelly Cavers, Discover The Palm Beaches Erika Constantine, Discover The Palm Beaches Heather Andrews, Discover The Palm Beaches Deb Drum, Environmental Resources Management Dave Anderson, Convention Center/Spectra Venue Management Kathy Griffin, Convention Center/Spectra Hospitality Andrew Gamböa, PBI Airports Kayla West, PBC Mayor Office Paul Connell, Parks & Recreation Delano Allen, Small Business Dylan Kimberly, PBC Administration Other Max Novena, PGA Tour

Jodi Cross, FRLA Josh Brown, Sinclair’s AMP Travel ------------------------------------------------------------------------------------------------------------------The meeting was called to order by Mayor Sara Baxter, the Chair, at 9:00 A.M. and requested that those present join in prayer and recite the Pledge of Allegiance to the American flag. 2.

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve the Agenda July 9, 2026, was made by Jim Mostad and seconded by Don Dufresne. Motion carried 5-0, with Daniel Hostettler, Mabel Melton, Elena Peroulakis, and Davicka Thompson absent. 3.

MOTION TO APPROVE JUNE 11TH TDC BOARD MEETING MINUTES*

Motion to approve the June 11, 2026, TDC Board Meeting Minutes was made by Mayor Tom Carney and seconded by Don Dufresne. Motion carried 5-0, with Daniel Hostettler, Mabel Melton, Elena Peroulakis, and Davicka Thompson absent. 4.

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR JULY 2026* MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY ACTIVITY REPORT* PBC CONVENTION CENTER OPERATING REPORTS E. CONVENTION CENTER MARKETING UPDATE* F. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS G. ERM PROJECT STATUS REPORT* H. PBI TRAFFIC REPORT* I. CONTRACT TRACKING REPORT*

Motion to receive and file Consent Items for July 2026 was made by Jim Mostad and seconded by Don Dufresne. Motion carried 5-0, with Daniel Hostettler, Mabel Melton, Elena Peroulakis, and Davicka Thompson absent 5.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY26* - Emanuel Perry a. Bed Tax Collections*

Perry 2

Bed Tax Collection – May 2026, collected in June, was $7.5M, compared to the same month last year at $6.6M, a 13% increase. Actual May was 20% above the Budget and (26%) below the prior month at $10M. Actual May was 24% higher than Fiscal Year 2024. FYTD 2026 Collections, at $85M, were higher than last fiscal year to date at $79M by 8%. FYTD collections were 8% above the Approved Budget and 17% higher than 2024 collections. The Rooms sold for May were 407,109, (2%) lower than last year. Rooms available for May at 591,728 are (2%) lower than last year. Hotel Rooms Active today in the county at 19,088. Occupancy for May 2026 was 68.8%, 1% higher than last year. Occupancy for May 2025 was 68.4%. May 2024 was 66.1%. The Average Daily Rate for May 2026 was $251.72, 6% higher than last year and 10% above May 2024. The Revenue/Available Room for May 2026 was $173.20, 7% higher than last year. In May, Hotel Room Net Sales FY26 year-over-year increased 5% to $99M, up from $94M. Non-hotel room sales for FY26 year over year in May increased 32% to $21M compared to $16M. Hotel room net sales FYTD 2026 increased 9% from $1.2B to $1.1B. Non-hotel Room Sales FYTD 2026 increased 7% at $247M compared to $232M. FYTD 2026 Taxable Revenues Fiscal Year over FY2025 increased 9% at $1.4B compared to $1.3B. FYTD 2026 Taxable Revenues Fiscal Year over FY2025 increased 20% to $1.4B compared to $1.2B. Airport passengers for May 2026 totaled 686,656, 1% higher than in May 2025. The total Estimated Seat Capacity was 6% higher than in May 2025, with 880,857 seats available. PBI Passenger 12-month rolling is a 2% increase at 8,707,371 over last year. Leisure & Hospitality Employment for May was 97,900, a decrease of (2%) over the same month last year. Employment accommodation was 0% flat compared to last year, at 13,400 employees. F&B was 0.2% higher than last year at 61,100 employees. Arts & Entertainment employment is (9%) lower than last year at 23,400 employees. B.

TOURISM MASTER PLAN UPDATE* - Emanuel Perry 1. Tourism Master Plan Executive Summary 2. Tourism Master Plan Bi-Fold

Perry On your desk is the first Tourism Master Plan executive summary for Palm Beach County, including 50 core recommendations approved by the BCC. We are currently in the contracting phase for the feasibility studies, which will go before the BCC for approval in August. Additionally, we’ve created a bifold document for our legislators to explain the significance of the Tourism Master Plan. This strategic plan will guide us over the next 20 years, marking a positive step for our county's funding and resources. 3

FY25 TDC ANNUAL REPORT* - Emanuel Perry

Perry Our annual report highlights the contributions of Colton Hearn, who played a key role in bringing the groups together. It features spotlights from every agency, including the convention center, and addresses our transportation needs and parks and recreation facilities. I believe we’re best in class, and this report reflects that. D.

PBI UPDATE* – Andrew Gamboa

Gamboa Today marks our first official day as President Donald J. Trump International Airport. We are beginning the transition away from the Palm Beach International Airport name. A few important notes: the FAA and ICAO airport code has changed from PBI to DJT. This change primarily affects aviation operations, such as air traffic control and pilot navigation. The public-facing IATA code will remain PBI until August 18. Travelers booking flights before then should continue using PBI. After August 18, the booking code will change to DJT. Moving to our traffic update, there are no major changes since the last report. In May, the airport served 686,656 passengers, up 1.4% from 677,000 last year. We continue to see modest growth in airline seat capacity, reflecting strong confidence in our market. According to our air service consultants, we continue to outperform many peer airports in seat capacity growth and remain well above the national average. Aircraft operations also increased, rising 7.4% in May, from approximately 13,300 to nearly 14,300 operations. Over the past 12 months, we have officially surpassed 8.7 million passengers, highlighting the continued strength and growth of our market. On the air service front, Southwest continues to expand service with new seasonal routes to Buffalo beginning January 9, 2027, followed by Pittsburgh and Indianapolis in February. Denver service still begins just before Thanksgiving, Delta's nonstop service to Los Angeles starts on November 21, and Breeze will launch service to Columbus, Ohio, in December. Indianapolis also marks the return of a market we previously served. The updated destination map reflects these additions Mostad I read in the paper that the runway redevelopment is coming next year. What is the timing for that? Do you have any concerns or a general overview of what's transpiring? Gamboa The construction schedule has shifted slightly from the original timeline because work cannot begin until we receive the FAA grant. That grant has been delayed, so construction, originally planned for September, is now expected to begin in late October. I'll confirm the exact schedule with our Planning and Development team. During 4

construction, the runway will be closed overnight from 11:00 p.m. to 6:00 a.m. Operations will be moved to the crosswind runway, 14/32. We do not anticipate any significant operational impacts, as most commercial flights operate between 6:00 a.m. and 11:00 p.m., and we've coordinated the schedule with the airlines. Any impacts would mainly affect cargo carriers and general aviation, and we've been coordinating with those operators as well to minimize disruptions. 6.

NEW BUSINESS – DISCUSSION ITEMS A.

ERM 1. Update – Deb Drum

Drum For those unfamiliar with the term, sargassum is a green-brown macroalgae that plays an important role in the natural environment but can become a beach nuisance when it accumulates along the shoreline. We are currently seeing normal seasonal levels of sargassum on county beaches, with slightly higher amounts reported in the southern areas of the county. The regional forum with neighboring counties will resume soon, and we will continue monitoring conditions and sharing updates. In the Lake Worth Lagoon area, we are pleased to report that our legislative team successfully secured a $330,000 state appropriation for improvements at Peanut Island. The funding will support shoreline stabilization along the eastern side of the island and improve water quality in the snorkel lagoons through dredging and restoration efforts. Lastly, with no TDC meeting scheduled in August, we want to highlight the 11th Annual Night for the Natural Areas, taking place on Saturday, August 15, at Tequesta Brewing Company. This popular event supports education, adventure, and conservation programs for our 32,000 acres of managed natural areas. We hope to see everyone there. B.

RECOMMENDATION FOR APPROVAL TO BCC THE AGENCIES CONTRACT AMENDMENTS* – Emanuel Perry 1. Discover The Palm Beaches 2. Cultural Council 3. Sports Commission 4. Film & TV Commission

Perry TDC seeks approval from the BCC for the fourth amendment to the agency's contract, which still has two years remaining. Joan and I are revising the contract, which hasn't been updated in over 30 years, reducing it from 67 pages to 26. Our goal is to eliminate redundancies and ensure they align with current business practices. We just need the recommendation for approval for this amendment. Dufresne Could you please summarize the key changes? 5

Perry The main change is adding templates to the insurance and fidelity bond, which is standard in county contracts. As we update key elements like the annual report and performance measures, we are making necessary modifications. I believe the board will be pleased with the new contracts. Mostad It's time for a major redo. I've worked with some agencies for years to push some things through, so I'm excited you’re taking this on. It reminds me of "contract creep" in the army, where clauses keep getting added. A fresh start should improve operational effectiveness between TDC and the agencies, and I support that initiative. Motion to approve recommendation for approval to BCC the Agencies Contract Amendments was made by Don Dufresne and seconded by Jim Mostad. Motion carried 5-0 with Mabel Melton, Daniel Hostettler, Elena Peroulakis, and Davicka Thompson absent. C. CULTURAL COUNCIL 1. MOTION TO APPROVE CAT B & CAT CII GRANT AWARDS* - Dave Lawrence

2. Update – Dave Lawrence Lawrence I am seeking approval for the Category B and Category CII grants for the next fiscal year. These are two-year grants adjudicated last year by a panel of marketing and tourism professionals. After public reviews, scores determined the funding awards. Grantees must submit an interim report detailing fund usage and audience numbers, including out-ofcounty attendees. Notably, we found over 4 million attendees to cultural activities in Palm Beach County, with over 30% being from out of county, demonstrating effective use of these funds for tourism. We are also developing new guidelines for the next cycle, with applications available in early 2027. Today, we request TDC approval to proceed with awarding year two of the Category B and CII grants. Motion to approve Category B and Category CII grant awards were made by Jim Mostad and seconded by Mayor Tom Carney. Motion carries 5-0 with Mabel Melton, Daniel Hostettler, Elena Peroulakis, and Davicka Thompson absent. Lawrence Our Bright Ideas applications are now open. This program supports cultural organizations in creating new events to boost tourism. Recent successful events include a weekend festival at the Jupiter Lighthouse and the Holiday Light Festival at Mounts Botanical Garden, which drew over 34,000 attendees. We also saw a successful jazz series at the zoo and a partnership between the Palm Beach Symphony and the Florida Panthers. Applications can be submitted for initiatives happening this fall or next spring, with sponsorships running through fiscal year '27. Additionally, we're hosting an artist marketplace in Lake Worth Beach on Thursdays: July 16th, 30th, August 6th, and 20th, featuring live music, food, and local artwork. We hope to see you there! 6

D. 2026 COGNIZANT CLASSIC IN THE PALM BEACHES RECAP* - Emanuel Perry/Max Novena

Perry We've invited Max Novena, Executive Director of the Cognizant Classic in the Palm Beaches- to provide an update as to what's going on with the partnership in which we sponsor Novena Thank you for welcoming the PGA Tour. Our players, fans, and volunteers love being in the Palm Beaches, and we appreciate the support from the county. I want to focus on three key points. Recently, Ryan Golap, our new CEO, announced a transformative competitive model with two tracks: the Championship Series and the Challengers Series. The Championship Series will have around 23-24 tournaments with approximately 120 players, featuring the four majors, three playoff events, and the Players Championship. This leaves about 15 events for the Championship Series. The Challengers Series will run concurrently, with 144 athletes and average purses of around $4 million. The goal is to create clarity for fans and partners about what to expect at events. Currently, fans can be uncertain about which athletes will attend, similar to wondering if Steph Curry will play in a Warriors game. Event momentum and market support are crucial, and we haven’t finalized which markets will be part of each series. I’ll pause here for any thoughts or questions. Mayor Baxter Are you hosting a Championship series and planning to add a Challenger Series? Novena We currently have a tour schedule of 44 events, but there is inconsistency in purse, field size, and strength each week. We want to ensure that when people invest their time and money, they know what to expect. We have the PGA Tour and the Korn Ferry Tour as a pathway to the PGA Tour, which will now consist of three tracks: Championship, Challenger, and Pathway. This includes the Korn Ferry Tour, PGA Tour University, and PGA Tour America. Let’s clarify the qualifiers. Mostad Just like in European soccer with the Premier League and Champions League, teams are promoted or relegated based on performance. Better players earn more money, and a poor season could lead to dropping down the ranks. Novena I forgot to mention that it's related to promotion and relegation for athletes. Mayor Baxter If we were in the championship series, would that change your preference? Since there's no championship series currently, what are the advantages or disadvantages of being in either track for our PGA course? 7

Novena It is still one PGA Tour; however, there are two different series within the PGA Tour. This will include all PGA Tour athletes, not just those trying to qualify for the PGA Tour. Mayor Baxter I meant to say we have a course in Palm Beach Gardens. Novena PGA National Resort is currently our course, often considered a mecca of golf due to its numerous courses and professional players. Most believe the Championship Series will surpass the Challenger Series, with $30 million title sponsors and $20 million purses, broadcasted by NBC and CBS. While the Challenger Series will primarily air on Golf Channel, five elevated events will compete on weekends without Championship Series conflicts and have network TV exposure. The main complaint we've received from surveys is the uncertainty regarding player participation. Segarra I respect your organization, but we need clarity on which tournament will be held here and what series it will be. This is a concern for us at Discover. If we’re in the Championship Series, we understand, but for the other levels, we don’t have that commitment. We value our partnership with the PGA, but as a destination, we need more information to guide our recommendations to the board. Without clarity on TV and audience engagement, this poses a challenge for us. Dufresne It's been a challenge at the highest level. The event, once a highly engaged community gathering, has seen onsite attendance drop significantly in recent years. This event receives the most support from sports, Discover, and the TDC in the county, yet we haven't seen a good return on that investment. Are we looking at a new contract, and what’s our deadline for options? Perry I want to say it's November. Clarity is the new structure that starts at the beginning of 2028. Novena The new structure will take effect in 2028, with 2027 serving as a bridge year where the current agreement remains unchanged. Milton and Don, your comments are valid. Each PGA Tour event faces similar challenges with contracts for title sponsors, media partners, and venues. As we restructure, we aim to identify the best model and have open conversations about any necessary changes. The PGA Tour values playing in Palm Beaches and controls the schedule with an owned event that impacts field strength. In 2026, we’ll focus on tourism and re-engaging the community, which will be crucial for 2027. Mayor Baxter 8

How does breaking the series down into different parts help ensure or better promote attendance? Novena Athletes in the championship series will no longer be allowed to play in the Challenger events. This decision surprised me, especially considering players like Jordan Spieth and Scottie Scheffler often participate in their hometown events to give back to their communities. A key change is that if you're in the championship series, you can't compete in the Challenger events. Winning twice in the Challenger leads to promotion to the championship. Mayor Baxter Are you saying that they won’t be able to give back to their community by participating? Novena If a player is participating in the Championship series, they are not allowed to compete in the Challenger event. Dufresne If we hosted a Challenger event, all the top pros living within a 15-minute drive of the course couldn’t participate. Mostad It requires diligent attention moving forward. Attendance has dropped over 30% year over year, which is concerning. While it's great to support a PGA Tour event in Palm Beach County, we must ensure that marketing and sports agencies are focused on the right strategies. We'll need to monitor the situation closely. Mayor Baxter What was the total amount we allocated to the Cognizant contract last year? Perry $1.1M. Linley To his credit, Matt acknowledged at the Sports Commission Board that the last couple of years have been a different product compared to what had happened before. He suggested being open to the idea of returning to a product that was considered much more successful for everyone involved. Mostad I support the event, having attended for over 30 years since its early days in Inverrary. However, we must collaborate effectively and ensure we approach it the right way, keeping a close eye on the details. Novena 9

In 2025, we generated over 14,646 room nights, up from around 13,000 the previous year, indicating growth. We had 90 hours of live TV coverage, with 44 hours on golf channels and 46 on ESPN's PGA Tour live. The final round attracted 3.9 million viewers, and we raised $32M for the event. Attendance metrics were strong, with ticket buyers from 900 unique zip codes, 700 of which were out of state. Mayor Baxter Emmanuel, could you bring the room night numbers and TDC revenue to our next meeting? Novena It is worth noting that, like Maui and Asheville, Palm Beach does not appear to have an occupancy or ADR challenge in February. This is an area where proactive planning will be important. Mayor Baxter Our ADR is around $251, with occupancy at about 69%. While it's good, it's not at 100%. Other large cities are charging around 400, but we maintain competitive average daily rates. Novena We aim for the impact to extend beyond tournament week. The 14,600 room nights can create year-round visibility, benefiting the off-season and shoulder seasons as well. E. SPORTS COMMISSION 1. Update – George Linley Linley Yesterday, we held our annual Kids' Fitness Festival, drawing nearly 1,800 kids from across the county. Special thanks to Paul from Parks and Recreation for facilitating one of the 24 clinics, and to Don for bringing University of Miami legends to engage with the kids. Many participants came from underserved areas, and we collaborated with tourism partners to make it a successful community event. A few weeks prior, we partnered with the Orange Bowl and Florida Atlantic University for a youth football clinic at Pioneer Park in Belle Glade. These events benefit our residents and children., Mayor Baxter The Glades community is conducting a feasibility study to assess the need for hotels in the area. They are seeking $15,000 to $17,000 in contributions, with the city and other partners already involved. Can the TDC help support this study to explore potential hotel developments? Linley We've conducted economic and feasibility studies. We could host more fishing events, but the hotels are mainly on the other side of the county, making it difficult. Although we've organized fishing tours, we've lost business due to the lack of hotel infrastructure. 10

Mayor Baxter If we are interested in helping them obtain these feasibility studies, what would be the next steps, Emanuel? Perry We've been in contact with Laura. We're still waiting to hear back from them. Mayor Baxter The issue we're facing, as discussed with Jonathan, is the slow process. They need action now and can't wait six months for $17,000. Is there a way the board can expedite this, as their manpower struggles with our red tape? Brown Yes, we offered them the block grant dollars, but they refuse to use it. Mayor Baxter They didn't refuse to use it; they indicated that the timing isn't right, and they don't have someone to handle the lengthy paperwork. They're currently focused on conducting a hotel study. Dufresne Do they lack the expertise for the actual study, or do they not have the expertise to fill out our county's forms? Brown They prefer to hire their own agency instead of going through the TDC due to the lengthy process involved with the county. Mayor Baxter They would like to work with the TDC. They were trying to get dollars. But the CBD grant dollars, what does that process look like? And we don't want to bog this down with that, but it is not simple. Brown I'll defer to Emmanuel regarding the process if it comes through TDC. Mayor Baxter I'm asking you to conduct another study to find a simpler process. Understanding their need for hotels would help us. Perry We are willing to pay for it in full. The feasibility study will be conducted through Discover. The main challenge is getting everyone on board to allow us to proceed. Motion to approve TDC to pay up to $20,000 for a hotel feasibility study in the Belle Glade area was made by Don Dufresne and seconded by Commissioner Christy Fox. Motion carried 5-0, with Daniel Hostettler, Davicka Thompson, Elena Peroulakis, and Mabel Melton absent. 11

Brown We need a feasibility study for the hotel project. We have been considering other options as well, such as the old hospital site and Walmart. I'm curious about how extensive the feasibility study can be beyond just the hotel. Mayor Baxter They’re currently working on this. If we, as a board, want to bring this to the BCC to consider a larger picture, I welcome it. Dufresne Perhaps we should form an ad hoc committee that includes all stakeholders so we can move forward together. It would be beneficial if everyone involved is obligated to set aside time to discuss and collaborate on solutions. That would be an important step. F. DISCOVER THE PALM BEACHES 1. Update* – Milton Segarra Segarra We recently announced our strategic plan, which includes three major pillars, one of which is organizational sustainability to ensure we deliver results for the county. I’m pleased to share that our CFO, Evan Lombranz, has been promoted to Chief Financial and Enterprise Officer. He is a trusted member of our team and industry. Additionally, our tourism sector continues to excel, with several hotels recognized in the Travel + Leisure World's Best Awards. This year, Four Seasons Resort in Palm Beach was ranked as the number one resort in Florida and number four in the continental U.S. Other notable mentions include The Colony Hotel, Amrit Ocean Resort, and The Boca Raton. Lastly, our airport was ranked the tenth-best domestic airport in the nation, highlighting the strength of our industry and partnerships. Gustav Weibull and Kelly Cavers went through the PowerPoint presentation. Mayor Baxter We're always looking to improve at Five O’clock Somewhere, especially since it's our first year. The food needs to be better; people waited over an hour just to eat. This year, instead of bottled water in VIP sections, there were large coolers with open spouts, which may be more eco-friendly, but the water was awful. Many didn’t bring containers, leading to people awkwardly drinking directly from the spout. Also, the event felt understaffed, as every line had wait times over an hour, regardless of what you were getting. I’m not sure how they can improve this going forward. Cavers We will provide feedback to the organizers based on their survey, as the VIP section sold out faster than expected. We'll reorganize and ensure all information is brought back for review. Commissioner Fox 12

I went to the 5 O’clock Somewhere, and it was a blast! People were excited to have live music back. However, some businesses on Clematis mentioned that during SunFest, it was one of their busiest times, as attendees might leave for dinner or to cool off. Once inside the festival, it was hard to leave due to security checks, so local restaurants missed out on potential customers. While more food vendors inside could help, I also hope to see more activity at the small businesses and restaurants that rely on these events. Cavers We will gather the team from Peachtree Entertainment, allowing for seamless entry and exit. Mayor Baxter I believe that would have resolved the food issue. Cavers They identified many areas for improvement. I was incredibly excited to see that there was a community that came together from all over to attend the event. Not only do they want to return next year, but they are also eager to see enhancements. We will take your feedback into account and ensure that improvements are made as we move forward. G. FILM & TV 1. Update – Michelle Hillery Hillery Production in May has been excellent, with 33 permits and 72 S&Ps facilitated, resulting in over 26 million in expenditures in Palm Beach County. In June, we have 18 permits and 29 S&Ps, showing that production continues even during the slower summer months. On the Palm Beaches TV side, we're preparing for two back-to-back summer meetings, anticipating 62 new half-hour shows. This includes three episodes of "All Access in the Palm Beaches," highlighting accessibility in the area. We have also finalized Burt Wolf's last two shows, "Wall Street South" and "Art in the Palm Beaches," despite his passing during filming. These shows have the potential to reach 120 million viewers internationally. I'm proud to mention that we received nine Telly Awards, reflecting the quality of programming we sponsor to showcase the best of Palm Beach County for both tourists and locals. Dufresne I’m interested in the grant program. Hillery We are developing an incentive program to boost high-impact production. I've had meetings with Fort Lauderdale and Tampa, and I'm scheduled to meet with Orlando soon. Fort Lauderdale currently has a $10 million incentive program, while we're considering starting with $1 to $2 million. Our goal is to collaborate with Fort Lauderdale to create a unique program for South Florida. I'd like to continue research and meet with Emanuel 13

and include you, Don, to ensure we're headed in the right direction. Fort Lauderdale's minimum expenditure is $400,000, and I’m proposing a minimum of $250,000 with a maximum payout of $250,000, offering base rebates of 15% to 20%. We're also considering factors like hotel room occupancy in Palm Beach County and possibly involving local law enforcement. I want to ensure our program stands out while not competing with others. H. CONVENTION CENTER 1. OVG Venue Management a. Update - Dave Anderson Anderson Quick recap of June: it was a great month! We hosted the anime Comic-Con event, which we brought from Miami, alongside a tattoo expo. Both events attracted eight to ten thousand attendees, creating a lively atmosphere in the downtown community. The influx boosted business for Brightline and Tri-Rail as people traveled for the events. After that, we hosted the Cabinets and Closets Conference, followed by the Dance Educators event over the Fourth of July weekend—keeping busy without a break. In July, we have two religious conferences, followed by the Rehabilitation Nurses Conference at the end of the month. Tony Robbins is returning to the area in August, followed by a world conference for lease-to-own companies. We also organize the Back to School Bash, a collaboration with Palm Beach County and Intercontinental, which provides underprivileged families and their children with backpacks and school supplies. This event has been going strong for twenty years, serving around six thousand families and offering medical checkups and haircuts for the kids. It's a truly rewarding experience! 2. OVG Hospitality b. Update - Kathy Griffin Griffin In warm climates, summer is usually slow for conferences, but we've been breaking that trend. In June 2024, we achieved $573,000 in food revenue, which was a record for June. Last year, we exceeded that with $703,000, and this June we hit $755,000. A significant part of this success came from a weekend featuring a tattoo and an anime event, generating a quarter of a million dollars. The anime event alone brought in around $200,000, mostly from retail concessions, thanks to a curated, Instagram-worthy menu. The tattoo event added about $55,000. Our Food & Beverage team operated around the clock during this busy weekend, which paid off. We're still finalizing expenses, but I'm optimistic about a solid bottom line for a traditionally slow month. 7.

BOARD COMMENTS The Board welcomed Commissioner Christy Fox to be part of the TDC Board.

PUBLIC COMMENTS 14

4. CONSENT ITEMS

TO:

Tourist Development Council

FROM: Milton Segarra, President/CEO DATE:

August 31, 2026

RE:

Discover The Palm Beaches Monthly Activity Report August 2026

This report provides an overview of Discover The Palm Beaches’ (DTPB) activities during August 2026, highlighting progress toward key TDC performance measures. It includes insights into lodging performance for July 2026, as well as notable trends across our owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights. Together, these metrics help illustrate the ongoing impact of our marketing and promotional efforts. July 2026 Lodging Performance The Palm Beaches continued to demonstrate positive lodging performance through July, with year-over-year growth in both demand and revenue. Total room nights sold increased 4.9%, while total lodging revenue grew 11.3% to $95.4 million. Hotel RevPAR increased a strong 17.3%, positioning The Palm Beaches first among Florida’s 14 major markets for RevPAR growth and second for revenue growth. Group sales activity also showed encouraging momentum, with definite hotel groups increasing 46.2% and associated room nights rising 25.6% compared to July 2025. Marketing performance remained strong as well, with website visitors up 60.5%, earned media impressions increasing 46.0%, and social media engagement growing 36.4%. Together, these results reflect continued strength in destination demand, lodging revenue and consumer engagement as we move toward the close of the fiscal year.

4.A.

Brown

We don’t have a meeting in August, but please pack your patience for September and October, as each agency will have a 20 to 25-minute presentation. 9.

ADJOURNMENT There is NO MEETING in August 2026. The next meeting will be on September 10, 2026 - Featuring Marketing Plans. *Attachment included.

Discover The Palm Beaches Monthly Executive Dashboard DEMAND

Jul-25

Jul-26

% Chg

26 FYTD

% Chg

Hotel Rooms Available

19,515

19,089

-2.2%

19,089

-2.2%

Hotel RNs Sold

367,071

380,748

3.7%

4,302,646

9.7%

12,161

11,290

-7.2%

11,290

-7.2%

171,764

184,324

7.3%

1,965,167

22.4%

Total RNs Sold

538,835

565,072

4.9%

6,267,813

13.4%

RNs market share

3.48%

3.54%

1.7%

3.98%

0.8%

REVENUE

Jul-25

Jul-26

% Chg

26 FYTD

% Chg

Hotel RevPAR

$110

$129

17.3%

$229

3.6%

Alternative Lodging RevPAR

$152

$143

-5.9%

$179

-7.5%

Total RevPAR

$117

$131

12.0%

$219

1.6%

11.3%

$1,572,943,684

15.8%

Alternative Lodging Rooms Available Alternative Lodging RNs Sold

Total Lodging Revenue

GROUP SALES

$85,691,039 $95,398,545

Jul-25

Jul-26

% Chg

26 FYTD

% Chg

Hotel Definite Groups

46.2%

548

7.5%

Hotel Definite RNs

9,347

11,740

25.6%

186,966

-4.0%

PBCCC Definite Groups

0.0%

PBCCC Definite RNs

0.0%

51,929

3.9%

Jul-25

Jul-26

% Chg

26 FYTD

% of Target

MARKETING Website visitors Paid Impressions Earned Media Impressions Social Media Engagement

370,063

593,823

60.5%

5,720,658

92%

228,325,276 170,965,279

-25.1%

1,745,746,323

129%

28,682,415

41,881,279

46.0%

346,037,255

115%

789,966

1,077,312

36.4%

13,955,423

164%

Room Rankings Inventory Growth 13th RNs Sold Growth 8th Market Share 7th

Revenue Rankings RevPAR 8th RevPAR Growth 1st Revenue Growth 2nd

For more details click the following links: Lodging Performance and DTPB Performance Measures

Discover The Palm Beaches Monthly Executive Dashboard

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com. Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Discover The Palm Beaches Monthly Executive Dashboard Definitions: Hotel Rooms—The number of hotel rooms that are available on any day of the week. This number increases as new properties open. Hotel Room Nights Available—The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches. Hotel Room Nights Sold—The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches. Shared Lodging— is described as any accommodation other than typical hotels and resorts without front office staffing Shared Lodging Rooms—The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms. Shared Lodging Room Nights (RNs) Sold— The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches. Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches.

Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance. Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR. Total Lodging Revenue—The number of room nights sold multiplied by the average daily rate (ADR) 12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality Rolling 12 Months—The sum of the current month and 11 preceding months. This is used to eliminate seasonality Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches Occupancy—Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches Rank—The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle) Website User—The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Performance Measures - TDC FI SCAL YEAR 2 0 2 4 - 2 0 2 5

FI SCAL YEAR 2 0 2 5 - 2 0 2 6

Actual

Year End Target

Current Month AUGUST

YTD

% of Annual Target

1,200,000,000

2,114,882,039

1,350,000,000

145,324,818

1,891,071,141

140.1%

WEBSITE USERS

4,200,000

7,526,948

6,200,000

425,338

6,145,996

99.1%

CONSUMER & TRAVEL INDUSTRY DATABASE INCREASE

470,000

503,061

510,000

1,398

532,423

104.4%

EARNED MEDIA IMPRESSIONS

250,000,000

438,617,765

300,000,000

3,287,645

349,324,900

116.4%

SOCIAL ENGAGEMENT

7,500,000

12,436,924

8,500,000

678,718

14,634,141

172.2%

DTPB Only Booked Room Nights Hotel lead program

175,000

237,142

230,000

11,918

217,200

94.4%

Group Level Booked Room Nights (CC Shared)

52,500

57,548

55,000

60,051

109.2%

Group Level Actual FY Room Nights for CC Shared

40,000

47,535

42,000

309

38,407

91.4%

Generate participation in Destination Reviews

134

100

102

102.0%

Destination Site Participation

105

142

100

142

142.0%

PERFORMANCE MEASURES ADVERTSING IMPRESSIONS

Target

DTPB OBJECTIVES 2025 – 2026 Leisure/Consumer •

Generate 1,350,000,000 Advertising Impressions

•

Generate 6,200,000 in Website Users (New Metric)

•

Increase Consumer and Travel Industry database to 510,000

•

Generate 300,000,000 Earned Media Impressions

•

Generate 8,500,000 Social Engagements

Meetings & Conventions •

Book 230,000 DTPB only room nights (Hotel Meetings Leads)

•

Generate 55,000 Group Level Booked Room Nights Convention Center Shared

•

Generate 42,000 Group Level Actual FY Room Night for Convention Center Shared

•

Generate 100 participants in Destination Reviews

•

Generate 100 Destination Site Participants

Advertising/Paid Media Impressions 2026



2025



August



200,000,000

2,000,000,000

150,000,000

50,000,000

0.00%

145,324,818

179,857,517

1,500,000,000

100,000,000

140.08%

FYTD – FY2025 vs FY2026

Month / Month – August (FY2025 vs FY2026)

Percentage of Target Achieved - FY2026

1,000,000,000 500,000,000

100.00%

1,891,071,141

Comparison FY



1,956,385,779

Base FY

Power BI Desktop

Month

Comparison FY

Base FY

Digital and Traditional Impressions - Month/Month 145,324,818

150,000,000

103,335,389

Comparison FY YTD

Base FY YTD

Digital and Traditional Impressions - FYTD 1,891,071,141

2,000,000,000

1,086,303,340 1,500,000,000

100,000,000 1,000,000,000 50,000,000

Year End Target

1,350M

41,989,429 0

Digital Impressions

Traditional Impressions

2026

YTD Digital Impressions

YTD Traditional Impressions

Power BI Desktop 

2026

Website Users FY

804,767,801

500,000,000



Comparison FY 2025



Month



August



Percentage of Target Achieved - FY2026

FYTD – FY2025 vs FY2026

Month / Month – August (FY2025 vs FY2026) 7,000,000

400,000

6,000,000

200,000

3,000,000

2,000,000

100,000

1,000,000

Year End Target

6,200,000

4,000,000

6,145,996

100.0%

425,338

100.0%

348,756

0.0%

99.1%

7,047,445

5,000,000

300,000

Comparison Current Month Value

Base Current Month Value

Comparison FY YTD

Base FY YTD

Consumer & Travel Industry Database FY



2026



Comparison FY 2025



Power BI Desktop

Month



August



Percentage of Target Achieved - FY2026

Month / Month – August (FY2025 vs FY2026)

104.4%

100.0%

0.0%

100.0%

Comparison Current Month Value

2026

Base Current Month Value

10,280

1,398

Year End Target

510K

Earned Media Impressions - Public Relations 2026



Comparison FY 2025





August



Month / Month – August (FY2025 vs FY2026)

20,000,000

10,000,000

5,000,000

200,000,000

3,287,645

100.0%

15,000,000

FYTD – FY2025 vs FY2026

300,000,000

27,678,311

0.0%

100.0%

10K

400,000,000

25,000,000

116.4%

Power BI Desktop

Month

Percentage of Target Achieved - FY2026

349,324,900



Comparison Current Month Value and Base Current Month Value

425,361,091

100,000,000

Year End Target

300M

Comparison Current Month Value

Base Current Month Value

Comparison FY YTD

Base FY YTD

Social Media Engagement FY



2026



Power BI Desktop

Comparison FY 2025



Month



August



Percentage of Target Achieved - FY2026

Month / Month – August (FY2025 vs FY2026)

FYTD – FY2025 vs FY2026 15,000,000

800,000

5,000,000

14,856,323

400,000

11,511,219

100.0%

900,900

0.0%

100.0%

923,513

174.8%

10,000,000

600,000

200,000

Year End Target

8,500K

Comparison Current Month Value

Booked Room Nights - Hotel Lead Program FY



2026



Comparison FY 2025



Base Current Month Value

Comparison FY YTD

Base FY YTD

Power BI Desktop

Month



August



Percentage of Target Achieved - FY2026

Month / Month – August (FY2025 vs FY2026)

FYTD – FY2025 vs FY2026

200,000 15,000

5,000

100,000

Year End Target

230K

Comparison Current Month Value *

217,200

100.0%

214,803

10,000

11,918

100.0%

18,193

0.0%

94.4%

150,000

50,000

Base Current Month Value

Comparison FY YTD

Base FY YTD

Group Level Booked Room Nights (CC Shared) FY



2026



Comparison FY 2025

Power BI Desktop

Month



August



Month / Month – August (FY2025 vs FY2026)

Percentage of Target Achieved - FY2026

FYTD – FY2025 vs FY2026

3,500 60,000 3,000 50,000 2,500

100.0%

30,000

20,000

1,000

10,000

500

Year End Target

55,000

60,051

1,500

55,573

100.0%

3,245

0.0%

109.2%

40,000

2,000

Comparison Current Month Value

Comparison FY YTD

Base Current Month Value

Base FY YTD

Citywide Actualized FY Room Nights (CC Shared) FY



2026



Comparison FY 2025

Power BI Desktop

Month



August



Month / Month – August (FY2025 vs FY2026)

Percentage of Target Achieved - FY2026

FYTD – FY2025 vs FY2026

6,000 40,000 5,000

3,000

100.0%

20,000

38,407

100.0%

5,727

2,000 10,000 1,000

309

0.0%

91.4%

41,516

30,000

4,000

Year End Target

42,000

Comparison Current Month Value

Base Current Month Value

Comparison FY YTD

Base FY YTD

Destination Reviews FY



2026



Power BI Desktop

Comparison FY 2025



Month



August



Percentage of Target Achieved - FY2026

Month / Month – August (FY2025 vs FY2026)

FYTD – FY2025 vs FY2026 140

120 8 100

100.0%

134

102

0.0%

102.0%

40 2 20

Year End Target

100

Comparison Current Month Value

Site Participation FY



2026



Base Current Month Value

Comparison FY YTD

Base FY YTD

Power BI Desktop

Comparison FY 2025



Month



August



Percentage of Target Achieved - FY2026

Month / Month – August (FY2025 vs FY2026) 15

FYTD – FY2025 vs FY2026 140

120

100

0.0%

142.0%

100.0%

131

142

5 40

Year End Target

100

Comparison Current Month Value

Base Current Month Value

Comparison FY YTD

Base FY YTD

August 2026 The following section is a monthly progress report on the Cultural Council’s FY26 Objectives and Performance Measures as detailed in our FY26 Cultural Tourism Marketing Plan1.

FY26 PERFORMANCE MEASURES & DASHBOARDS 1. Support Palm Beach County's tourism marketing program by serving as expert and advocate to the arts and cultural sector, and stewarding funds and strategies that attract key audiences. Performance Measure

FY Goal

Current Period

Frequency

FYTD

% Goal

Nonresident Audiences

1,034,602

669,465

2x/year

669,465

65%

Resident Audiences

2,610,081

1,579,804

2x/year

1,579,804

61%

Total Audiences

3,644,683

2,249,269

2x/year

2,249,269

62%

Room Nights for Creative Professionals

19,332

12,882

2x/year

12,882

67%

Cultural Events on Online Calendar

2,500

311

Monthly

2,474

99%

Website Sessions/Visits

540,000

115,647

Monthly

709,989

130%

Partner Referrals

50,000

7,822

Monthly

71,971

144%

25,000,000

8,192,195

Monthly

88,588,778

354%

Email Subscribers

74,000

75,381

Monthly

75,381

102%

Co-op Packages

100

110

Monthly

110

110%

150,000

1,000

Monthly

100,994

67%

Advertising Impressions

Collateral distribution

2. Create unique cultural tourism opportunities to help brand the destination and drive visitation. Performance Measure

FY Goal

MOSAIC Audiences

250,000

Current Period

Frequency

FYTD

% Goal

1x/year

Open Studios Attendees

5,000

3,046

1x/year

3,046

61%

Artists/Orgs Participating in Activations

175

Monthly

251

143%

Sponsorships/Partnerships

Monthly

172%

Item 4B - Page 1

HIGHLIGHTS 3. Build programs that support the health and growth of the sector so that the arts continue to shine and demonstrate Palm Beach County is Florida’s Cultural Capital®. Performance Measure

FY Goal

Current Period

Frequency

FYTD

% Goal

Professional Development Attendees

950

108

Monthly

936

99%

Creative Professionals in Artist Directory

750

814

Monthly

814

109%

Arts in My Backyard Attendees

300

280

Monthly

764

255%

Job Bank Sessions/Visits

4,000

673

Monthly

5,102

128%

Staff Site Visits, Studio Visits, Attendance at Cultural Events

500

Monthly

656

131%

4. Promote the Robert M. Montgomery, Jr. Building as a cultural destination and informational hub for the county.

Performance Measure

FY Goal

Current Period

Frequency

FYTD

% Goal

Visitors to the Cultural Council

7,000

348

Monthly

5,749

82%

Percentage of Out-ofCounty Visitors to the Cultural Council

25%

1x/year

Artists Participating in Cultural Council Events, Exhibitions, and Store

205

1x/year

The FY26 Cultural Tourism Marketing Plan is available to download at palmbeachculture.com/about

Item 4B - Page 2

HIGHLIGHTS The following sections highlight the Cultural Council’s activities (organized by department) during August 2026, in relation to Objectives and Tactics detailed in our FY26 Cultural Tourism Marketing Plan.

MARKETING •

Cultural Tourism Advertising – Our cultural tourism ads targeted fly markets in August to remind travelers planning for seasonal and holiday travel that The Palm Beaches is Florida’s Cultural Capital®, where there is So Much Culture, So Little Time. Fly markets include New York, Chicago, Boston, Philadelphia, Washington, D.C., and two cities in Texas – Houston and Dallas. Advertising for the Black Cultural Heritage Trail was also live in the drive market. Insertions included digital (Google and Meta) and OOH placements at DJT.

•

Co-Op Advertising – Digital insertions included paid social media posts and OOH insertions included digital displays at DJT.

•

Sub-campaigns – MOSAIC: The three artists selected as finalists to create the official 2027 artwork submitted their proposals on time, and the selection committee is scheduled to meet in September. Black Cultural Heritage Trail: As noted above, advertising remained live in August.

•

Collaborations & Sponsorships – To support the Visit Florida Governor’s Conference on Tourism at the Palm Beach County Convention Center (September 9-11), the Council is collaborating with Discover The Palm Beaches and the Morikami Museum & Japanese Gardens to stage a booth representing our destination. A live painter, Emmanuel Gonzalez from The Hatch, will engage conference attendees at the booth during select hours on September 10 & 11. The Council also referred Visit Florida to hire the Japanese taiko drum ensemble Fushu Daiko to perform at the conference’s Flagler Awards ceremony. Additionally, the Council executed an agreement with Legends Radio to sponsor a new radio show and podcast called The Culture Circuit hosted by Heather Storm. A series of in-person, in-county kickoff events are planned for September and October to engage local audiences. The show will air from October 2026 to May 2027. Guests will include local cultural leaders and creative professionals, and content will be curated in collaboration with the Council.

•

Specialty Publications – The Council published its inaugural Arts & Dining in The Palm Beaches guide with its first run distributed at the opening night of Flavor South Florida on August 23. Work continued on the fall issue of art&culture magazine, which will be released in October.

•

Cultural Activations – Outreach and support continued to the FY26 Cycle 2 recipients of the Bright Ideas Sponsorship funding.

•

Interactive – SEO/UX updates for the Council’s website launched in August, improving site speed by over 30%.

•

Public Relations – A press release was distributed announcing that the Cultural Council secured Palm Beach County’s first seat on the state’s arts advisory council in Item 4B - Page 3

HIGHLIGHTS 20 years. A regional influencer was contracted to create content showcasing a threeday itinerary for a multi-generational family visit to The Palm Beaches, highlighting cultural organizations and experiences across the county including the Jupiter Inlet Lighthouse Museum’s Moonrise Tour, destinations along the Black Cultural Heritage Trail, and a walkthrough at The Peach.

GRANTS •

On August 26, the Cultural Council Executive Committee approved the Bright Idea Sponsorships Recommendations for FY27 Cycle 1. The sponsorships will be presented to the TDC board for approval on September 10, 2026.

•

Category B & CII grants – working on 2nd year renewal contracts and processing final quarter reimbursements for FY26.

ARTIST SERVICES •

Exhibition - Dominique Denis: Metamorphosis, July 3 – August 21, 2026

COMMUNITY ENGAGEMENT •

Arts Administrators Fellowship – Seven fellows were selected to participate in the Arts Administrators Fellowship. The program will begin in November, in which early to mid-career professionals in the arts and cultural sector will receive professional development, mentorship, and leadership training over 10 months, culminating with a trip the Americans for the Arts Conference in Atlanta, GA.

•

Artist Marketplace – The last two Artist Marketplace events were held on August 6 and 20. The Council hosted 280 visitors and 31 artists participated as vendors, and received great feedback for the first-time series.

ADVOCACY •

The Council continues to research the property tax amendment’s potential impact on the arts and cultural sector in Palm Beach County by analyzing data from grant reports (local and state-level) and sharing resources with other Local Arts Agencies across the state. The Council created a white paper with the findings that is being used to create a landing page Q&A on its website, along with a one-sheeter and a tool kit with communications templates for the sector to use in outreach efforts. The Council plans to launch an educational campaign in September in advance of the November election.

•

The Council is planning a summer cultural tour for the Palm Beach County Delegation (elected officials and staff) on September 17 in downtown Delray Beach with stops planned for the Creative Arts School, Arts Warehouse, Spady Museum, and Arts Garage. Item 4B - Page 4

TO: Tourist Development Council, Board of Directors FROM: Vicky Jackson, Associate VP of Grants DATE: September 10, 2026 RE: Bright Idea Sponsorships Recommendations for FY 2027 Cycle 1 ____________________________________________________________________________________________________ On August 26, 2026, the Cultural Council Executive Committee approved the Bright Idea Sponsorships Recommendations for FY2027 Cycle 1. The Bright Idea Sponsorships program is funded by the Tourist Development Council and designed to encourage creative ideas that will engage and inspire visitors and residents. Annual sponsorships are available in two cycles and provide funding for marketing activations, large events or new festivals, and special programming related to MOSAIC, The Palm Beaches’ signature month of arts and culture in May. The Cultural Council administers and manages all contracts for the Bright Ideas Sponsorship program. Below are the selection committee’s recommendations for FY2027 Cycle 1 of the Bright Ideas Sponsorship program. The committee met on August 11, 2026, and members included:

• •

Vannette Youyoute, Fiscal Manager, Tourist Development Council Davicka Thompson, Board Member, Tourist Development Council and Cultural Council for Palm Beach County • Dave Lawrence, President & CEO, Cultural Council for Palm Beach County • Jennifer Sullivan, Senior Vice President, Cultural Council for Palm Beach County • Lauren Perry, AVP of Marketing & Cultural Tourism, Cultural Council for Palm Beach County • Nick Murray, Director of Marketing, Content & Special Publications, Cultural Council for Palm Beach County • Vicky Jackson, AVP of Grants, Cultural Council for Palm Beach County • Deborah Crank, Grants Compliance Specialist, Cultural Council for Palm Beach County • Julian Crewe, Grants Assistant, Cultural Council for Palm Beach County • Alex Alfred, AVP of Community Engagement and Advancement Organization Name Project Name Sponsorship Requested Recommended Category Amount FY 2027 Award 1

Friends of the Mounts Botanical Garden, Inc.

Special Event/Festival

Spady Cultural Heritage Museum, Inc. The Henry Morrison Flagler Museum, Inc. Soul Movement Creative Arts Space, Inc.

ILUMINA | a Tropical Garden Lantern Festival Palm Beach Reggae & Musical Festival Fleur de Villes, The Gilded Age No Shade Arts & Cultural Experience

Norton Museum of Art, Inc.

Art & Wellness Series

Loxahatchee River Historical Society, Inc. aZul, Fashion, Art & Design, Inc.

River to Reef Festival Artistic Wonders Experience

Special Event/Festival Special Event or Festival Special Event or Festival

Cox Science Center & Aquarium, Inc.

Founders Week Festival

Special Event or Festival

Subtropic Film Festival, Inc.

Special Event or Festival

The Morikami, Inc.

Subtropic Saturday, multi venue arts experience Journey to Japan, No Passport Required

3 4

TOTALS

Special Event/Festival Special Event/Festival Special Event/Festival

$50,000

$37,500

$50,000

$37,500

$50,000

$37,500

$50,000

$37,500

$50,000

$37,500

$95,000 $545,000

$71,250 $458,750

Activation

4.B.

August Activity Report 2026 For September TDC

4.C.

SPORTS TOURISM – A Game-Changing Investment Why Invest in Sports Tourism Sports tourism is more than games and events—it’s a proven economic driver that strengthens communities. Visitor spending from sports events directly supports essential government priorities like transportation, education, and public safety.

Economic Impact Sports tourism delivers a championship performance for communities of every size.

2025 Summary of Economic Impacts

339M

Sports Tourism Travelers

124.3M Room Nights

$111.2B Direct Spend

274.5B

Total Economic Impact

1.6M

Jobs Supported

Sports Tourism Direct Spending Sports Tourism Direct Spending Tournament Operations $5.5B

Lodging $19.7B

Retail Trade $17.1B Local Transportation $12.4B Recreation & Entertainment $19.7B Air Transport $16.1B Food & Beverage $20.6B

$42.2B Total Tax Revenues

FUELING COMMUNITIES THROUGH PLAY

How athlete-driven travel transforms the U.S. economy Why It Matters:

Impact at a Glance:

$149.1B

$60.1B

Total Economic Impact

In Direct Spending Nationwide

$11.3B

227.6M

In State & Local Tax Revenue

Total Sports Travelers

880,540

Jobs Supported

From youth tournaments to adult championships, participatory sports tourism brings millions of athletes and their supporters to communities nationwide. These visitors not only fill hotel rooms, restaurants, and attractions, but also leave a lasting legacy of investment in local facilities and programs. The economic ripple effect touches every corner of the host community.

80.4M

Room Nights Generated

THE POWER OF THE CROWD

How sports fans drive economic growth across America Impact at a Glance:

$125.4B

$51.1B

Total Economic Impact

In Direct Visitor Spending

$9.2B

111.4M

In State & Local Tax Revenue

Non-Local Attendees

Why It Matters:

730,193

Jobs Supported

43.9M

Whether cheering at major leagues, college rivalries, or marquee championships, sports spectators are powerful economic drivers. Their spending supports local jobs, fuels tourism infrastructure, and injects billions into host communities. Sports events unite residents and visitors, creating both economic and cultural wins.

Room Nights Generated

Source: 2026 Sports ETA State of the Industry Report

SPORTS TOURISM: FUELING ECONOMIES. INSPIRING GENERATIONS.

International Impacts Impact at a Glance:

3.6M

International Sports Tourism Travelers

From playgrounds to pro stadiums, sports tourism creates opportunities to play, teaches life lessons, and forges lifelong memories—while driving billions back into our communities.

$6.3B

International Direct Spending

Sports Tourism Report, FY 26 (October 1, 2025 – July 31, 2026) The Palm Beach County Sports Commission is concluding an extraordinary summer campaign, marked by a record-breaking surge in traveling athletes and spectators. As the Commission’s event hosting, development, and marketing efforts approach the close of Fiscal Year 2026, The Palm Beaches is on track to celebrate a fifth consecutive year of record-setting sports tourism achievements. A diverse lineup of amateur and professional sporting events has positioned Palm Beach County as a global hub for sports tourism drawing participants and spectators of all ages. Through the end of July, the Palm Beach County Sports Commission successfully hosted 216 sports events, generating 481,068 hotel room nights. These events spanned both amateur and professional sports and continued to drive significant tourism to Palm Beach County. In total, the Sports Commission programmed 41 different sports, demonstrating the county's diverse portfolio of venues and facilities. This breadth of infrastructure enables the Sports Commission to leverage a wide range of sports as catalysts for tourism, economic impact, and destination exposure. The collective impact of these events attracted an estimated 1,683,738 sports-related attendees. Many of the most prestigious organizations in the sports event industry selected Palm Beach County as their event destination.

FY 26 Performance Measures as of July 31

Performance Indicator

FY 26 Actual

(as of July 31)

FY 25 Actuals

Room Night Difference

Perfent Increase

Total Room Nights

481,068

443,214

+37,854

8.5%

Hosted Sports Events

216

199

+17

8.5%

Sports Commission Tourism Impacts: October 1, 2025 – July 31, 2026 • 481,068 tracked room nights. • $133,640,690 in projected hotel revenue (using ADR of $277.80) • $8,018,441 in projected bed tax revenues.  The sports tourism impacts do not include several events with outstanding hotel room night data  The sports tourism report does not include activity for the months of August & September

Kids Fitness Festival of The Palm Beaches Presented by Baptist Health While the Palm Beach County Sports Commission hosts premier sports events — including World Championships, FIFA World Cup Team Base Camps, and some of the largest tournaments in the nation — one of our most meaningful annual traditions is the Kids Fitness Festival of the Palm Beaches, presented by Baptist Health. On July 8th, more than 1,500 children (ages 5 to 12), gathered at the South Florida Fairgrounds to explore a wide range of sports through interactive clinics led by local and national sports organizations. For many, it was their first time experiencing the joy of sports. Celebrating its 23rd year, the Kids Fitness Festival of The Palm Beaches encourages our county’s children to participate in sports while embracing fitness and healthy lifestyles. The Sports Commission organizes this festival annually to develop and promote the positive aspects of sports participation, which can provide beneficial impacts throughout a lifetime. The interactive sports clinics are delivered by many of the event organizers who have played a pivotal role in the growth and success of sports tourism in The Palm Beaches. After playing the many sports offered at this event, the participating children received information to take home, which provided instructions on how they can pursue the different sports that were featured at the Kids Fitness Festival. A total of 25 different sports were presented at the event. The Kids Fitness Festival of The Palm Beaches is a strategic investment in the health and future of Palm Beach County's youth. By engaging children from across the county, including underserved communities, the event promotes active lifestyles, sports participation, and personal development. It exemplifies the Palm Beach County Sports Commission's balanced approach to advancing both economic development through sports tourism and meaningful community impact through youthfocused initiatives.

Events & Operations Event Support Boca Raton Bowl  Reach out to golf courses for pricing for Sponsor Golf Outing, with consultation from ESPN Events  Discuss potential activations for bowl week and gameday  Prepare transportation RFP to distribute to bus companies Sunshine State Conference Men’s Golf Championship  Hold initial planning call with Palm Beach Atlantic University (Host Institution) to discuss golf course options and assistance from Spots Commission  Review staffing and volunteer needs for event  Discuss financial partnership for successful event Palm Beach County Sports Hall of Fame  Determine locations for 50th Anniversary Induction  Meet with Hall of Fame Committee to discuss options for potential venues  Collect nominations for 50th Induction Call to be presented to Hall of Fame Committee Perfect Game WWBA World Championship and Freshman Championship  Secure additional fields to accommodate additional teams for each tournament  Work with hotel partners to secure additional hotel room blocks for larger tournament

Finalizing Contract Obligations • • • • • • • • • • • • • • • •

Sunshine State Open World Wake Association World Championships Prospect Wire Florida Fall Classic Prospect Select Fall World Series Perfect Game Summer Series Columbus Day Discovery Showdown World Comes to the Palm Beaches Perfect Game WWBA World Championship USTA Columbus Day Open Hardball 360 Fall Classic Men’s Senior Baseball League Fall Classic International Rush Cup 2025 FuelTech Hydrodrags Nationals/World Championships Equestrian Holiday and Horses Circuit “Little Mo” Internationals in Florida Battle Youth National Championship

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

U.S Polo Assn. Palm Beaches Marathon Holiday Basketball Classic in the Palm Beaches Winter Equestrian Festival Paradise Puck Series US Kids Golf Holiday Classic Florida Premier Invite Florida Rush Florida Exposure Cup TGL Presented by SoFi Gauntlet of Polo Junior Tour Powered by Under Armour Winter National Championship East Coast Championships SoFlo Nationals CG Invitational Wellington Soccer Shootout Les Grandes Dames USTA Senior Women's Tennis Tournament James Hardie Pro Football Hall of Fame Invitational Palm Beaches Spartan Sprint Weekend Men’s Eastern National Championships First Responder Games PGA Works Collegiate Championships Singer Island Beach Polo Palm Beach Gardens Spring Classic Muck Masters Bass Classic Play at the Plate Spring Training “Little Mo” East Regionals NPC Florida Grand Prix YellowTennisBall.com Jr. Championships Sunshine Summer Kick-Off World Pickleball Open USTA Women’s Clay Court National Championships Statewide Amateur Hockey of Florida (SAHOF) State Championships Florida State Youth Soccer Association (FYSA) Palm Beach Gardens Classic United States Amateur Basketball (USAB) Wellington March Madness Keiser Kup African American Golfers Hall of Fame Prospect Wire Southeast Championship Prospect Select Summer Series Perfect Game Summer Series South Florida Collegiate Baseball League Racquet Sports Professional Association (RSPA) Florida Division Annual Conference 2026 FuelTech Hydrodrag Nationals/World Championships International Tennis Federation (ITF) I Do Beach Tennis Open

• •

Junior Tour Powered by Under Armour Summer Nationals Championship USTA Boys 18’s & 16’a National Clay Court Championships

•

2026 Natique WWA (World Wake Association) Wakeboard and Wakesurf National Championship Sailfish Marina Big Dog Fat Cat KDW Cal Ripken Rookie & T-Ball State Championship USSSA Fastpitch Swamp Classic South Florida Soul Rodeo 49th Florida Senior Open Championship Florida State Golf Association (FSGA) 109th Amateur Championship NBA Josh Howard King of The City Basketball Tournament & Festival United States Tennis Association (USTA) Summer Smash Open Florida State Golf Association (FSGA) Mid-Amateur Four-Ball Championship Prospect Select World Invite United States Tennis Association (USTA) Sunshine State Open Prospect Wire Palm Beach Fall Classic

• • • • • • • • • • • •

SPORTS TOURISM EVENT CALENDAR September 2026 Play Hockey - The Sunshine Invitational Date: September 4-7, 2026 Sport: Ice Hockey Venue: Boca Ice & Fine Arts Center & Palm Beach Skate Zone Florida State Golf Association (FSGA) Mid- Amateur Four- Ball Championship (Men) Date: September 6-7, 2026 Sport: Golf Venue : PGA National Resort -Fazio Cource Prospect Select Fall Classic & Florida Select Date: September 11-13, 2026 Sport: Baseball Venue: CACTI Park of the Palm Beaches United States Tennis Association (USTA) Sunshine State Open Date: September 12-14, 2026 Sport: Tennis Venue: One Tennis Academy & The Club as Quail Ridge Game On Race Events- Palm Beaches Triathlon #2 Date: September 14, 2026 Sport: Triathlon Venue: Singer Island Municipal Beach in the City of Riveria Beach Spanish River XC Invitational 44th Annual Date: September 18-19, 2026 Sport: Cross Country Venue: Burt Aaronson South County Regional

Prospect Select- World Invite Date: September 18-21, 2026 Sport: Baseball Venue: Roger Dean Chevorlet Stadium Florida Women’s Hockey League Season Opener Date: September 18-20, 2026 Sport: Ice Hockey Venue: Palm Beach Skate Zone FAU Men’s Golf Invitational presented by Palm Beach County Sports Commission Date: September 20-22, 2026 Sport: Golf Venue: The Bear’s Club Prospect Select Fall National Championship Date: September 25-27, 2026 Sport: Baseball Venue: Santaluces Athletic Complex Extreme Kayak Fishing Tournament Series- Exotic Roundup Date: September 26, 2026 Sport: Fishing Venue: Lake Ida Park USA Pump Track Championships Date: September 26, 2026 Sport: BMX Venue: Pump Track- Okeeheelee Park NCAA DII Men’s Golf The National Preview Date: September 28-29, 2026 Sport: Golf Venue: PGA National Resort- Champion Course

FJT Pam McCloskey- Brosnihan (13-18) Date: September 26-27, 2026 Sport: Golf Venue: The Club at Quail Ridge (South)

Sports-Development Sports Development Executive Summary

The Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY26.

Event Bids & Development

A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted for FY 26 and beyond, and below is a breakdown of the development efforts over the past month: •

•

International Slow Pitch Softball (ISPS) World Championships- Slow Pitch o September 25-27, 2026 o 800 Projected Room Nights o 360 Participants o Seminole Palms Park Grassroots Premier Collegiate Exposure Camp o October 3-4, 2026 o 200 Projected Room Nights o 75 participants o Wellington Sports Academy Perfect Game WWBA (Wood World Bat Association) Fall Invitational o October 2-5, 2026 o 470Projected Room Nights o 360 participants o CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex Perfect Game WWBA World Championship & Freshman World Series o October 8-12, 2026 o 10,460 Projected Room Nights o 2,916 Participants o CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex Perfect Game WWBA 14U World Championships o October 16-19, 2026 o 2,540 Projected Room Nights o 1,080 Participants o CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium

•

Elite Academy League Florida Showdown o October 22-25, 2026, or October 29- November 1, 2026 o 2,000 Projected Room Nights o 2,250 Participants o The Gardens North County District Park, Village Park, Jupiter Community Park International Slow Pitch Softball (ISPS) State Championships- Slow Pitch o November 13-15, 2026 o 800 Projected Room Nights o 150 Participants o Seminole Palms Park ML8 LAX o January 8 -11, 2027 o 700 Projected Room Nights o 250 Participants o Cacti Park of the Palm Beaches APP Pickle Ball o Jan 21 -24, 2027 o 500 Projected Room Nights o 1,000 participants o Patch Reef Park Sandlot 7v7 Pro-Am Challenge o March 18-21, 2027 o 2,187 Projected Room Nights o 2, 000 participants o Village Park Sunshine State Conference Men's Golf Championships o April 17-20, 2027 o 200 Projected Room Nights o 60 participants o The Wanderers Club National Association of Intercollegiate Athletics (NAIA) Women's Flag Football National Championships o May 5-8, 2027 o 300 Projected Room Nights o 300 participants o Keiser University Critical Sports and Entertainment Unity Combat Series- West Palm Beach o July 7 - July 11, 2027 o 2,000 Projected Room Nights o 1, 000 participants o Palm Beach County Convention Center

•

International Slow Pitch Softball (ISPS) World Championships- Slow Pitch o September 26-28, 2027 o 800 Projected Room Nights o 150 participants o Seminole Palms Park International Slow Pitch Softball (ISPS) State Championships- Slow Pitch o November 13-15, 2027 o 800 Projected Room Nights o 150 participants o Seminole Palms Park National Association of Intercollegiate Athletics (NAIA) Women’s Flag Football National Championships o May 10-13, 2028 o 300 Projected Room Nights o 300 participants o Keiser University Elite Academy League West Palm Beach Tournament o December 16-18, 2028 o 4,000 Projected Room Nights o 2,250 participants o Village Park ACC vs Ivy League (Collegiate Lacrosse) o March 3 -5, 2028 o 1,500 Projected Rooms Nights o 200 participants o Flagler Credit Union Stadium at FAU

Event Site Visits

When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 26, and below is a breakdown of site visits conducted over the past month: •

August 26th, 2026 – The Association of Pickleball Players (APP)– The Association of Pickleball Players (APP) Palm Beach Gardens Event- Lilac Park

Amerigol Latam Cup As the ice hockey market continues to grow nationwide, particularly across Florida, Palm Beach County is well positioned to capitalize on the increasing demand for ice hockey events. With the new Palm Beach Gardens IcePlex expected to be completed by the end of 2026, Palm Beach County’s total number of ice sheets will increase to eight, further strengthening the County’s ability to attract high-level youth and adult ice hockey tournaments. Palm Beach County has a strong history of working alongside Visit Lauderdale to host large-scale ice hockey tournaments that utilize facilities across both destinations. One example is the Amerigol Latam Cup, an international ice hockey tournament created to provide players from Latin America, the Caribbean, South Asia, and other emerging hockey markets with the opportunity to compete internationally while representing their countries, regions, and cultural heritage. Since launching with just five teams in 2018, the Amerigol Latam Cup has experienced significant growth, attracting 68 teams, approximately 1,500 players, and participants representing more than 16 countries for its 2026 edition. Held August 1–9, 2026, the tournament utilized two sheets of ice at Palm Beach Skate Zone in Lake Worth, Florida. The event featured men’s, women’s, senior, and youth divisions, demonstrating its broad appeal across multiple age groups and levels of competition. The Palm Beach County Sports Commission will work with the Amerigol Latam Cup to secure future tournament dates at Palm Beach Gardens IcePlex and Palm Beach Ice Works. Expanding the tournament into additional ice facilities will provide the event with the capacity to accommodate more teams, players, countries, and spectators. This growth will also generate additional room nights and economic impact for Palm Beach County. As the Sports Commission awaits the final event reports, the 2026 Amerigol Latam Cup is projected to generate approximately 2,000 room nights. Palm Beach Skate Zone hosted 50 games throughout the tournament dates, demonstrating the significant demand for ice hockey facilities during the event.

Hurricane Junior Golf Tour (HJGT) PGA National Junior Open As the Golf Capital of Florida, the Sports Commission’s ability to attract golf tournaments on a global, national, regional, and state scale strengthened Palm Beach County’s reputation as a premier golf destination. The ongoing partnership with the Hurricane Junior Golf Tour (HJGT) provided the Sports Commission with an opportunity to continue attracting high-level junior golf events to the destination while supporting the growth and development of youth golf. Since hosting one HJGT event in Palm Beach County in 2023, the Sports Commission supported eleven (11) HJGT events in FY26. The significant increase in events demonstrated the strength of the partnership and the growing demand for Palm Beach County as a destination for competitive junior golf. Collectively, the 11 events generated more than 1,200 room nights throughout the year, providing a meaningful economic impact for local hotels and businesses. The events also helped fill hotel rooms during key periods throughout the year and contributed to the Sports Commission’s efforts to attract sports tourism business during shoulder and slower travel periods. The final event of the HJGT Summer Series was the PGA National Junior Open. On August 29–30, 2026, the PGA National Junior Open, hosted at PGA National Resort, attracted 100 boys’ and girls’ golfers from around the world. In previous HJGT events, participants from Aruba, the Bahamas, China, Canada, the United Kingdom, and many other countries participated, further demonstrating the international reach of the HJGT and its ability to attract visitors to Palm Beach County. In addition, the event featured multiple age divisions for junior golfers (8U-19U), giving athletes of varying ages and skill levels the opportunity to compete against players of similar abilities. The mission of the Junior Golf Tour is to accommodate junior golfers of boys and girls with an extraordinary experience in a competitive environment, build strength of character that empowers them through a lifetime of new challenges, provide educational programs that build character, instill lifeenhancing values, and promote healthy choices through the game of golf. Through the partnership between the Sports Commission and the Hurricane Junior Golf Tour, Palm Beach County continued to provide opportunities for young golfers to compete at a high level while developing life-enhancing skills and values. Additionally, while showcasing Palm Beach County as the ideal sports destination.

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Total Room Nights

Projected Facility

Result

LEAD

200

100

Palm Beach Atlantic University

Awarded Event

100

1,000

Gardens North County District Park

Awarded Event

100

1,100

Gardens North County District Park

Awarded Event

January 13-26, 2026 & February 1-13, 2026

100

1,100

Gardens North County District Park

Awarded Event

January 15-24, 2026

100

350

Gardens North County District Park

Awarded Event

Martin Luther King Jr. (MLK) Volleyball Summit

January 17-19, 2026

1,300

500

1,400

1,200

Wellington Sports Academy

Awarded Event

Eastern Exposure Hockey Group Florida Exposure Cup

January 29 - February 1, 2026

800

1,200

2,000

1,180

Boca Ice & Fine Arts & Palm Beach Skate Zone

Awarded Event

February 1-10, 2026

100

350

Gardens North County District Park

Awarded Event

February 1-13, 2026

100

500

Gardens North County District Park

Awarded Event

February 1-13, 2026

100

500

Gardens North County District Park

Awarded Event

February 1-13, 2026

100

500

Gardens North County District Park

Not Awarded Event

Governor's Baseball Dinner

February 16, 2026

272

N/A

272

TBD

CACTI Park of The Palm Beaches

Awarded Event

Statewide Amateur Hockey of Florida (SAHOF)Championships

March 6-8, 2026

864

1,296

2,160

Awarded

Palm Beach Skate Zone & Boca Ice

Awarded Event

Allstar Cheerleading - Sunshine Challenge

March 21, 2026

1,250

2,500

3,750

500

Palm Beach County Convention Center

Awarded Event

Palm Beaches Spartan Sprint Weekend

March 28-29,2026

6,000

1,000

7,000

4,131

Burt Aaronson South County Regional Park

Awarded Event

First Responder Games

April 12-26, 2026

3,500

500

4,000

2,000

Various Facilities

Awarded Event

GC/SG

Event Name National Collegiate Athletic Association (NCAA) Men's Soccer Regional Championships Major League Soccer (MLS) Preseason Team TrainingSporting Kansas City Major League Soccer (MLS) Preseason Team TrainingNashville Soccer Club (SC) Major League Soccer (MLS) Preseason Team TrainingColorado Rapids Major League Soccer (MLS) Preseason Team TrainingChicago Fire

Major League Soccer (MLS) Preseason Team TrainingColorado Rapids 2 Major League Soccer (MLS) Preseason Team TrainingColumbus Crew Major League Soccer (MLS) Preseason Team TrainingHuntsville City Football Club (FC) Major League Soccer (MLS) Preseason Team Training- New York City Football Club (FC)

Event Date

Participants

Spectators Total Visitors

November 18-24, 2025

100

January 11-31, 2026

January 12-23, 2026 & February 1-13, 2026

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Total Room Nights

Projected Facility

Result

LEAD

5,100

2,821

Delray Beach Tennis Center

Not Awarded Event

BQ/GL

1,000

1,448

2,896

The Park West Palm Beach

Awarded Event

100

500

600

350

National Polo Center

Awarded Event

SG/BQ

May 11-16, 2026

108

200

308

1,750

Professional Golfers' Association of America (PGA) National Resort

Awarded Event

GC/JF

World Long Drive Exhibition

May 14-16, 2026

150

100

250

500

National Polo Center

Awarded Event

Shriners Children's Tomorrow's Golf League (TGL) Rickie Fowler Skills Challenge

May 18-19, 2026

120

300

420

150

SoFi Center

Awarded Event

SG/BQ

Florida Sports League Summer Series

May 31- August 8, 2026

1,000

2,000

3,000

500

Various Facilities

Awarded Event

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp England Men's National Team

June 1 - June 7, 2026

100

500

800

1,000

Gardens North County District Park

Awarded Event

SG/JT

International Tennis Federation I Do Beach Tennis Open

June 6-7, 2026

300

500

800

500

Sand Pit at Singer Island Beach

Awarded Event

World Long Drive Qualifier

June 11-14, 2026

150

100

250

500

National Polo Center

Awarded Event

June 14 - July 7, 2026

100

500

800

2,500

Florida Atlantic University (FAU)

Awarded Event

SG/JT

June 14 - July 7, 2026

100

500

800

2,500

Gardens North County District Park

Awarded Event

SG/JT

June 14 - July 7, 2026

100

500

800

2,500

National Polo Center

Not Awarded Event

June 14 - July 7, 2026

100

500

800

2,500

National Polo Center

Not Awarded Event

Event Name

Event Date

Participants

Billie Jean King Cup

April 20-21, 2026

100

5,000

May 1-6, 2026

450

May 3, 2026

2026 Professional Golfers' Association of America (PGA) Works Collegiate Championships XXII Federation of International Polo (FIP) World Polo Championships Zone A Playoff National Collegiate Athletic Association (NCAA) Division II Women’s Golf National Championship

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Curaçao Men's National Team Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Portugal Men's National Team Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Scotland Men's National Team Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Haiti Men's National Team

Spectators Total Visitors

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026 Total Room Nights

Projected Facility

Result

LEAD

200

500

TBD

Dates not Available

150

Palm Beach County Convention Center/ South Florida Fairgrounds Expo Center

Dates not Available

120

180

150

Sonebridge Country Club

Awarded Event

June 27, 2026

700

1,400

2,100

100

Ezell Community Center

Awarded Event

Perfect Game Ultimate Baseball Championship

June 15-18, 2026

1,224

1,836

3,060

2,697

CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium

Awarded Event

Perfect Game 13U WWBA National Championship

June 27 - July 1, 2026

576

864

1,440

1,080

Cacti Park of the Palm Beaches

Awarded Event

Perfect Game Independence Showdown

July 3-6, 2026

375

562

937

738

CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium

Awarded Event

Perfect Game Atlantic Coast Classic

July 17-20, 2026

170

225

395

300

Cacti Park of the Palm Beaches

Awarded Event

Perfect Game WWBA Florida Invitationals

July 17-20 & July 25-28, 2026

1,710

2,565

4,275

1,580

Roger Dean Chevrolet Stadium

Awarded Event

The Basketball Tournament (TBT) Mercenary Bracket

July 21-29, 2026

100

10,000

800

Lynn University/Florida Atlantic University (FAU) Basketball Arena

Not Awarded Event

BQ/JT

2026 Nautique World Wake Association (WWA) Wakeboarding & Wakesurfing National Championships

July 22-26, 2026

600

2,200

2,800

8,000

Burt Aaronson South County Regional – Sunset Lake

Awarded Event

SG/GC

Amerigol Latam Cup

August 1-9, 2026

1,500

3,000

4,000

2,000

Palm Beach Skate Zone

Awarded Event

SG/BQ

Coastline Select Baseball- West Palm Beach Tournament

August 6-9, 2026

1,000

2,000

500

Gardens Park

Working on Bid

The Treasure Coast Kickoff Classic

August 13-15, 2026

700

1,000

1,700

Atlantic High School

Awarded Event

SG/BQ

Play Hockey Sunshine Invitational

September 4-7, 2026

480

960

1,440

500

Boca Ice & Fine Arts & Palm Beach Skate Zone

Awarded Event

International Slow Pitch Softball (ISPS) World ChampionshipsSlow Pitch

September 25-27, 2026

150

300

450

800

Seminole Palms Park

Working on Bid

JT/BQ

Event Name

Event Date

Participants

Spectators Total Visitors

Florida Sports Foundation Summit

June 15-18, 2026

200

Florida Sports Foundation Sunshine State Games

June 19-21, 2026

100

College Golf Experience- State of Florida College Golf Development Camp

June 19, 2026

Flag Prospect Series- Girls Youth Flag Football Combine

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Event Name Perfect Game WWBA (Wood World Bat Association) Fall Invitational Perfect Game WWBA World Championship & Freshman World Series

Event Date

Participants

Spectators Total Visitors

Total Room Nights

Projected Facility CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex

Result

LEAD

Awarded Event

October 2-5, 2026

360

540

900

470

October 8-12, 2026

2,916

4,374

7,920

10,460

RedPadel 750

October 9-11, 2026

100

150

250

XCEL Padel West Palm

Awarded Event

DL/JT

3 Step Soccer Fall Tournament

October 10-12, 2026

1,400

2,800

4,200

2,000

Village Park or National Polo Center

Working on Bid

US Quadball Invitational

October 10-11, 2026

300

150

450

250

Dyer Park

Submitted Bid

MADE Hoops- Girls South Florida Tune-Up

October 10-11, 2026

400

800

1,200

250

Wellington Sports Academy

Awarded Event

Perfect Game WWBA 14U World Championships

October 16-19, 2026

1,080

1,620

2,700

2,540

CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium

Awarded Event

Elite Academy League Florida Showdown

October 22-25, 2026 or October 29- November 1, 2026

2,250

4,500

6,750

2,000

The Gardens North County District Park, Village Park, Jupiter Community Park

Dates not Available

GC/BQ

November 13-15, 2026

150

300

450

800

Seminole Palms Park

Working on Bid

JT/BQ

Evolution Lacrosse Festival

November 13-15, 2026

2,250

4,000

6,250

1,000

The Gardens North County District Park, National Polo Center, Village Park, Jupiter Community Park

Dates not Available

Billie Jean King Cup

November 20-21, 2026

100

5,000

5,100

2,821

Delray Beach Tennis Center

Awarded Event

BQ/GL/JT

Pro Padel League (PPL) West Palm Beach Event

November 20-22, 2026

100

1,000

1,100

500

Palm Beach County Convention Center/ Xcel Padel

Working on Bid

Unrivaled Sports Coaches Weekend

December 10 - 13, 2026

325

1,000

Multiple Facilities

Not Awarded Event

BQ/JT

PrimeTime Lacrosse Florida Winter Tournament

December 19-20, 2026

1,000

2,000

3,000

750

Village Park, Gardens North County District Park, Jupiter Community Park

Working on Bid

Flag Prospect Series- Girls Youth Flag Football National Tournament

January 1- December 31, 2027

5,000

10,000

15,000

5,000

Jupiter Community Park, Gardens North County District Park, Village Park & National Polo Center

Not Awarded Event

Big Shots Basketball- Florida Summer Slam

January 1, 2027

500

1,000

500

Wellington Sports Academy

Not Awarded Event

International Slow Pitch Softball (ISPS) State Championships- Slow Pitch

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026 Total Room Nights

Projected Facility

Result

LEAD

1,250

1,500

Professional Golfers' Association of America (PGA) National Resort

Working on Bid

BQ/JT

5,000

6,000

900

Florida Atlantic University (FAU) & Boca Raton Community High School

Working on Bid

1,125

2,000

3,125

1,000

Village Park or The Gardens North County District Park

Dates not Available

January 14-17, 2027

400

600

1,000

1,855

Palm Beach County Convention Center

Awarded Event

American Bowl

January 17 - 22, 2027

1,000

2,000

600

Florida Atlantic University

Working on Bid

USA Shooting Spring Selection

January 21-25 & January 28 - February 1, 2027

250

600

700

1,650

Palm Beach Shooting Sports Park

Awarded Event

BQ/SG

Elite Development Program Soccer Winter Fest Florida

January 23-24, 2027

700

1,400

2,100

700

Jupiter Community Park

Finalizing Venue

Playbook Group Jr. EYBL

January 23 - 24, 2027

1,200

2,000

4,000

400

Wellington Sports Academy

Awarded Event

Winter Invitational

January 26-31, 2027

100

500

600

800

CACTI Park of the Palm Beaches

Awarded Event

January 28-31, 2027

200

400

500

Palm Beach County Convention Center

Not Awarded Event

January 29 - February 1, 2027

130

200

400

Professional Golfers' Association of America (PGA) National Resort

Awarded Event

BQ/SG

2027 7v7 Rank's South Florida Open

February 6-7, 2027

1,200

1,000

2,200

500

Dyer Park

Awarded Event

US Quadball National Qualifier

February 13-14, 2027

500

250

750

500

Dyer Park

Submitted Bid

Giro D'Italia

February 21 - 23, 2027

500

2,000

2,500

West Palm Beach

Working on Bid

Elite Tournaments- Girls Weekend (Girls Soccer Event)

February 24-28, 2027

1,440

3,000

4,440

1,500

Jupiter Community Park, Gardens North County District Park, Village Park

Dates not Available

Inside Exposure Beach Bash

March 1-June 30, 2027

960

1,800

2,760

500

Wellington Sports Academy

Awarded Event

Event Name

Event Date

Participants

Baby Grande Golf

January 1, 2027

250

1,000

Futbol Fest

January 8-10, 2027

224

Elite Tournaments Florida Summer Classic (Boys Lacrosse Event)

January 9-10, 2027

American Cornhole League (ACL) 1A Open

United States of America (USA) Fencing Regional Youth Championships- Battle at The Beach Michigan Professional Golfers' Association of America (PGA) Florida Pro Am

Spectators Total Visitors

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026 Total Room Nights

Projected Facility

Result

LEAD

5,000

3,500

National Polo Center, Village Park, The Gardens North County District Park and Jupiter Community Park

Dates not Available

4,000

6,000

2,187

Village Park

Submitted Bid

DF/BQ/RH

1,700

2,500

4,000

2,537

The Gardens North County District Park

Finalizing Dates

April 1-31, 2027

500

575

100

Palm Beach County Convention Center

Working on Bid

DL/JT

US Cheer Productions- Florida Challenge

April 2-4, 2027

1,200

2,400

3,600

750

Palm Beach County Convention Center

Awarded Event

Sunshine State Conference Men's Golf Championships

April 17-20, 2027

150

210

200

The Wanderers Club

Working on Bid

JF/BQ

PGA WORKS Collegiate Championship

May 1-12, 2027

120

300

420

600

Professional Golfers' Association of America (PGA) National Resort

Working on Bid

DL/JT

National Association of Intercollegiate Athletics (NAIA) Women's Flag Football National Championships

May 5-8, 2027

300

150

450

300

Keiser University

Not Awarded Event

JF/BQ

Uptown Polo Classic

May 8-9, 2027

175

2,000

2,200

700

National Polo Center or Plyrs Polo Club

Working on Bid

American Athletic Conference Baseball Championships

May 16-22, 2027

450

1,000

1,450

2,200

CACTI Park of the Palm Beach/RogerDean Stadium

Working on Bid

Prep Network- Prep Hoops Circuit

May 22-24, 2027

300

450

750

200

Wellington Sports Academy

Awarded Event

The Innovators Summit by Playeasy and Compass

June 1-31, 2027

150

600

Marriott, DoubleTree, Hilton

Working on Bid

DL/JT

Associação de Futebol Internacional Amador (AFIA)

June 1-7, 2027

1,000

2,000

3,000

2,500

Lynn University

Working on Bid

USA Gymnastics 2027 National Xcelebration

June 10-13, 2027

2,000

4,000

6,000

2,600

Palm Beach County Convention Center

Not Awarded Event

USA Gymnastics Rhythmic Development Championships

June 11-13, 2027

300

1,000

1,300

1,356

Palm Beach County Convention Center

Finallizing Venue

American Junior Golf Association (AJGA) Rolex Girls Junior Championships

June 14 - June 17, 2027

150

225

350

The Loxahatchee Club

Awarded Event

Event Name

Event Date

Participants

Spectators Total Visitors

3 Step Soccer National Soccer Summit

March 12-15, 2027 or March 19-22, 2027

2,000

3,000

Sandlot 7v7 ProAm Challenge

March 18-21, 2027

2,000

Development Player League (DPL) Summit

March 25-28, 2027

World Breaking Classic

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026 Total Room Nights

Projected Facility

Result

LEAD

4,000

2,000

Palm Beach County Convention Center

Bid Submitted

4,000

4,500

3,000

Palm Beach County Convention Center

Submitted Bid

200

100

300

1,000

DoubleTree or Marriott

Submitted Bid

JT/DL

July 19, 2027

8,500

11,000

5,000

CACTI Park of The Palm Beaches | Roger Dean Chervolet Stadium

Submitted Bid

World Flagg Series

July 1, 2027

2,500

3,000

300

Keiser University / Cacti Park of the Palm Beaches

Working on Bid

International Slow Pitch Softball (ISPS) World ChampionshipsSlow Pitch

September 26-28, 2027

150

300

450

800

Seminole Palms Park

Working on Bid

JT/BQ

Lynn Lewis Foundation Invitational

October 8-10, 2027

3,500

1,000

4,500

1,500

Village Park or The Gardens North County District Park

Dates not Available

2027 American Conference XC Cross County Championships

October 30, 2027

300

150

450

300

Sun Set Park

Awarded Event

BQ/JT

International Slow Pitch Softball (ISPS) State Championships- Slow Pitch

November 13-15, 2027

150

300

450

800

Seminole Palms Park

Working on Bid

JT/BQ

3v3 Live National Championships 2027

November 26-28, 2027

2,000

4,000

6,000

2,400

Village Park or The Gardens North County District Park

Working on Bid

DL/JT

US Cricket Championships

December 1, 2027

125

3,000

3,500

600

CACTI Park of The Palm Beaches

Working on Bid

Elite Academy League West Palm Beach Tournament

December 10-13, 2027

2,250

4,500

6,750

2,000

Gardens North County District Park

Working on Bid

GC/BQ

Elite Academy League West Palm Beach Tournament

December 17-19, 2027

2,250

4,500

6,750

4,000

Village Park

Working on Bid

GC/BQ

January 14-16, 2028

810

1,600

2,400

1,000

Palm Beach Ice Works & Palm Beach Gardens IcePlex

Awarded Event

January 27-30, 2028

200

400

869

Palm Beach County Convention Center

Not Awarded Event

Janurary 22, 2028

1,250

2,500

3,750

500

Wellington Sports Academy/ Gardens North County District Park Fieldhouse

Working on Bid

Event Name

Event Date

Participants

Critical Sports and Entertainment Unity Combat Series- West Palm Beach

July 7 - July 11, 2027

1,000

3,000

World Fitness Project 2027 World Tour

July 5-12, 2027

500

National Council of Youth Sports Summit

July 12-14, 2027

Banana Ball World Tour

Weekend HockeyMartin Luther King Jr (MLK) on the Beach United States of America (USA) Fencing Regional Youth Championships- Battle at The Beach Allstar Cheerleading- Florida Challenge

Spectators Total Visitors

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Total Room Nights

Projected Facility

Result

LEAD

200

350

Seagate Resort

Working on Bid

150

450

300

Keiser University

Not Awarded Event

JF/BQ

320

3,000

4,000

3,000

Panther National

Working on Bid

May 21-26, 2028

320

3,000

4,000

3,000

Panther National

Working on Bid

June 1- August 31, 2028

1,500

2,000

3,500

1,500

Seminole Palms Park

Submitted Bid

BQ/JF

July 1-30, 2028 July 1-30, 2029

800

2,600

3,400

7,000

National Polo Center

Submitted Bid

July 1-30, 2028 July 1-30, 2029

800

2,600

3,400

7,000

National Polo Center

Submitted Bid

December 16-18, 2028

2,250

4,500

6,750

4,000

Village Park

Working on Bid

GC/BQ

Event Name

Event Date

Participants

American Athletic Conference (AAC) Men's Golf Championship

April 19-22, 2028

150

May 10-13, 2028

300

May 14-19, 2028

National Association of Intercollegiate Athletics (NAIA) Women's Flag Foobtall National Championships National Collegiate Athletic Association (NCAA) Division I Women's Golf Championships National Collegiate Athletic Association (NCAA) Division I Men's Golf Championships USA Softball 2028 National Championships United States of America (USA) Archery Junior Olympic Archery Development (JOAD) Target Nationals United States of America (USA) Archery Junior Olympic Archery Development (JOAD) U.S. Open Elite Academy League West Palm Beach Tournament

Spectators Total Visitors

National Collegiate Athletic Association (NCAA) Division III Men's and Women's Tennis Championships United States of America (USA) Archery Target Nationals

May 21-29, 2029

200

500

700

1,404

Evert Tennis Academy

Working on Bid

August 1-31, 2029 August 1-31, 2030

500

300

800

5,000

National Polo Center

Submitted Bid

United States of America (USA) Archery U.S. Open

August 1-31, 2029 August 1-31, 2030

500

300

800

5,000

National Polo Center

Submitted Bid

May 20-28, 2030

200

500

700

1,404

Evert Tennis Academy

Working on Bid

May 19-27, 2031

200

500

700

1,404

Evert Tennis Academy

Working on Bid

89,508

189,562

286,435

188,832

National Collegiate Athletic Association (NCAA) Division III Men's and Women's Tennis Championships National Collegiate Athletic Association (NCAA) Division III Men's and Women's Tennis Championships

TOTAL Projections

Palm Beach County Sports Commission Site Visits with Event Rights Holders October 1, 2025 - September 30, 2026 Organization

Event / Project

Location

Date

National Football League Players Association (NFLPA)

2026 Sandlot 7v7 Pro-Am Challenge

Village Park

10/1/2025

Professional Golfers' Association of America (PGA) of America Reach Foundation

Professional Golfers' Association of America (PGA) Works Collegiate Championship

The Park West Palm

10/1/2025

Eastern Exposure Hockey

Florida Exposure Cup

Boca Ice & Palm Beach Skatezone

10/3/2025

Major League Soccer (MLS) Team Training- Sporting Kansas City

Major League Soccer (MLS) Preseason Team Training

Gardens North County District Park

10/5/2025

Major League Soccer (MLS) Team Training- Chicago Fire

Major League Soccer (MLS) Preseason Team Training

Gardens North County District Park

10/5/2025

Major League Soccer (MLS) Team Training- Columbus Crew

Major League Soccer (MLS) Preseason Team Training

Gardens North County District Park

10/6/2025

Major League Soccer Next Pro (MLSNP) Team Training- Huntsville City FC

Major League Soccer Next Pro (MLSNP) Preseason Team Training

Gardens North County District Park

10/7/2025

Perfect Game USA

Perfect Game World Wood Bat Association (WWBA) World Championships & Summer Series

Cacti Park of The Palm Beaches & Roger Dean Chevrolet Stadium

10/29/2025

First Responders

2026 First Responders Games

Burns Road Community Center

11/3/2025

Florida Atlantic University / Boca Raton Marriott

11/10/2025

The Gardens North County District Park

12/4/2025

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Fédération Internationale de Football Netherlands Men's National Soccer Team Association (FIFA) World Cup Team Base Camp Columbia Men's National Soccer Team

Palm Beach County Sports Commission Site Visits with Event Rights Holders October 1, 2025 - September 30, 2026 Organization

Event / Project

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Fédération Internationale de Football Cape Verde Men's National Soccer Team Association (FIFA) World Cup Team Base Camp Portugal Men's National Soccer Team

7v7 Sandlot England Men's National Soccer Team Scotland Men's National Soccer Team

7v7 Sandlot Pro-Am Challenge Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp

Location

Date

The Gardens North County District Park

12/5/2025

Florida Atlantic University / Boca Raton Marriott

12/9/2025

Various Hotels

12/9/2025

The Belgrove Resort / The Gardens North County District Park

12/10/2025

Florida Atlantic University / Boca Raton Marriott

12/13/2025

National Collegiate Athletic Association (NCAA)

Division II Women's Golf National Championship

PGA National Resort

12/15/2025

Toursim Economics

Gauntlet of Polo Economic Impact Study

National Polo Center

12/18/2025

Florida Atlantic University / Boca Raton Marriott

1/5/2026

Florida Atlantic University / Boca Raton Marriott

1/5/2026

Curaçao Men's National Soccer Team Uruguay Men's National Soccer Team

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp

Florida Sports Foundation

Governor's Baseball Dinner

CACTI Park of The Palm Beaches

2/9/2026

XCel PADEL

The RedPadel 750

Xcel Padel West Palm Beach

2/12/2026

Palm Beach County Sports Commission Site Visits with Event Rights Holders October 1, 2025 - September 30, 2026 Organization

Event / Project

Location

Date

United States of America (USA) Womans Catchball

United States of America (USA) Catchball Nationals

Wellington Sports Academy

2/13/2026

Prospect Select

Prospect Select National Showcase & Summer Events

Cacti Park of The Palm Beaches & Roger Chevrolet Stadium

2/13/2026

World Long Drive (WLD)

World Long Drive Tour

National Polo Center

2/18/2026

Florida Sports Hall of Fame

Hall of Fame Alumni Gathering

Roger Dean Chevrolet Stadium

3/3/2026

Plyrs Polo Club

Constitution Cup

Plyrs Polo Club

3/27/2026

Palm Beach Royals

Major League Pickle Ball

Boca Paddle (Pickleball)

3/31/2026

Haiti Men's National Soccer Team

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp

National Polo Center

4/2/2026

United Soccer League (USL)

Expansion Team for The Palm Beaches

Palm Beach State College & Cacti Park of The Palm Beaches

4/10/2026

Elite Basketball Services, LLC

SIAA National Invitational

Wellington Sports Academy

4/10/2026

Women's Football Alliance

Professional Women's Football Games

Ezell Hester Community Center

4/17/2026

Miami Heat - Youth Camps

Summer Basketball Camps

Wellington Sports Academy

4/21/2026

Palm Beach County Sports Commission Site Visits with Event Rights Holders October 1, 2025 - September 30, 2026 Organization

Event / Project

Location

Date

Flag Prospect Series

Girls Youth Flag Football West Palm Beach Combine

Ezell Hester Community Center

4/28/2026

GrrridironGirls

GrrridironGirls High School Showcase

Florida Atlantic University

5/6/2026

LAX Tourney

Evolution Lacrosse Festival

National Polo Center

5/19/2026

Futbol Boca Fest

International Soccer Friendly

Florida Atlantic University

5/20/2026

American Athletic Conference (AAC)

American Athletic Conference (AAC) Baseball Conference Championships

Delta Marriott, Courtyard by Marriott, and Mariott West Palm Beach

6/22/2026

Webber Marketing

National Battle of the Bands

Florida Atlantic University & various offsite venues and meetings

6/24/2026

Pro Padel League (PPL)

Pro Padel League West Palm Beach Event

Palm Beach County Convention Center

6/26/2026

United States Tennis Association (USTA)

Billie Jean King Cup - Playoff

Delray Beach Tennis Center

7/30/2026

Communications-Digital Marketing Marketing & Promotions Top Performing Press

Billie Jean King Cup Returns to Delray Beach for USA vs. Hungary The Billie Jean King Cup is coming back to Delray Beach — and the United States will once again have home court in South Florida. The U.S. Billie Jean King Cup Team will face Hungary at the Delray Beach Tennis Center on November 21–22 in a pivotal playoff at the 2026 Billie Jean King Cup by Gainbridge, bringing one of international tennis’ signature team competitions back to Palm Beach County. There is plenty at stake. The winner of the best-of-five-match tie moves back into the qualifying pool with an opportunity to compete for the Billie Jean King Cup championship in 2027. For the Americans, Delray Beach has been very friendly territory. The U.S. Billie Jean King Cup Team is 4-0 all-time at the Delray Beach Tennis Center. Its most recent appearance came in 2023, when South Florida stars Coco Gauff and Jessica Pegula helped the United States sweep Austria in front of near sell-out crowds. This year’s U.S. team will be captained by International Tennis Hall of Famer Lindsay Davenport, who guided the Americans to the Billie Jean King Cup final in 2025. The actual lineup remains part of the intrigue. The United States and Hungary can each name as many as five players, with rosters due no later than four weeks before the competition. Saturday will begin at 1:30 p.m. ET with two singles matches featuring each country’s top two nominated players. Sunday’s action, also beginning at 1:30 p.m., is scheduled to open with doubles followed by two additional singles matches if needed. The first country to win three matches takes the tie. Tennis Channel will carry the competition in the United States. The event is another significant international tennis showcase in Delray Beach. Last September’s Davis Cup competition between the United States and Czechia generated more than $2 million for the local economy, according to the USTA. “The Billie Jean King Cup is one of the most prestigious events in global tennis, and we are honored to welcome the World Cup of Tennis back to The Palm Beaches,” said George Linley, Executive Director of the Palm Beach County Sports Commission. Two-day ticket packages are now on sale to the general public through Ticketmaster, with packages starting at $50. For Delray Beach, it’s another chance to welcome Team USA back to a venue where the American women have never lost.

International Hockey Takes Center Ice: Amerigol LATAM Cup Brings World-Class Competition and Global Visitors to The Palm Beaches

The Palm Beach County Sports Commission proudly partnered with Amerigol International Hockey Association, LLC to support the Amerigol LATAM Cup, one of the premier international hockey tournaments in the U.S. Hosted at Palm Beach Skate Zone, the event welcomed athletes from across Latin America, the Caribbean, South Asia, and other emerging hockey markets, bringing a unique blend of elite competition, cultural pride, and international sportsmanship to The Palm Beaches. Since its inception in 2018, the Amerigol LATAM Cup has experienced tremendous growth, evolving from a five-team tournament into one of South Florida's largest international hockey events. This year, the tournament attracted 68 teams representing 25 countries, 1,500 players, and approximately 4,000 spectators, with Palm Beach County hosting 24 teams and nearly 500 athletes. Featuring men's, women's, senior, and youth divisions, the event showcased highlevel competition while reinforcing Palm Beach County's ability to host world-class sporting events.

The tournament generated 3,040 hotel room nights for Palm Beach County, creating significant economic impact throughout the destination. Athletes, coaches, families, and fans traveled from around the globe, supporting local hotels, restaurants, attractions, and businesses while experiencing everything The Palm Beaches has to offer. The event's international reach and extended competition schedule encouraged many visitors to lengthen their stays, maximizing both visitor spending and destination exposure. The success of the Amerigol LATAM Cup highlights the strength of the partnership between the Palm Beach County Sports Commission and Amerigol International Hockey Association. Together, both organizations are working to expand the tournament's footprint throughout Palm Beach County, creating new opportunities to attract additional teams, increase international participation, and generate even greater economic impact. Future growth plans include utilizing additional ice facilities throughout the county, further positioning The Palm Beaches as a premier destination for international hockey competition. Bringing prestigious events such as the Amerigol LATAM Cup to The Palm Beaches strengthens Palm Beach County's reputation as a leading sports tourism destination. By attracting international competition and welcoming athletes from around the world, the Sports Commission continues to elevate the destination's global profile, drive visitor spending, and showcase the world-class venues, hospitality, and experiences that make The Palm Beaches an ideal location for major sporting events.

Celebrating 35 Years of Excellence: Lou Groza Award Kicks Off 2026 Season

The Palm Beach County Sports Commission continues to build momentum for the 35th Annual Lou Groza Collegiate Place-Kicker Award, one of college football's most prestigious honors. This year's award celebration will take place on December 7th at the Hilton West Palm Beach, bringing together some of the nation's top student-athletes, coaches, and football supporters to recognize excellence both on and off the field. As the award enters its milestone 35th year, the Sports Commission remains committed to elevating the award's national profile while further strengthening Palm Beach County's reputation as a destination for premier sporting events. To commemorate the award's 35th anniversary, the Lou Groza Award expanded its annual preseason watch list from 30 to 35 standout kickers, recognizing additional deserving student-athletes from across the country. The watch list was announced on August 7th, generating significant engagement and visibility across the award's digital platforms. The announcement received nearly 40,000 views, demonstrating growing national interest in the award and the athletes it celebrates.

As part of the preseason campaign, the Sports Commission created custom graphics for each watch list selection and promoted the athletes across Instagram, Facebook, and X. By tagging players, schools, and school conferences the campaign significantly expanded the reach of the announcement while providing valuable exposure for each studentathlete. Schools and players enthusiastically shared the content with their own audiences, further increasing impressions and engagement across multiple platforms. The digital performance of the watch list announcement highlights the award's expanding audience and influence. While 10.3% of views came from existing Lou Groza Award followers, 89.7% were generated by non-followers, showcasing the campaign's success in reaching new audiences and introducing the Lou Groza Award to football fans nationwide. This level of organic discovery reflects the growing strength of the award's brand and its ability to connect with new supporters of college football. As preparations continue for the December awards ceremony, the Palm Beach County Sports Commission remains focused on leveraging the national recognition of the Lou Groza Award to promote both the award and Palm Beach County. Through strategic marketing initiatives, athlete storytelling, and expanded digital engagement, the Sports Commission continues to enhance the award's visibility, celebrate the nation's best place-kickers, and showcase The Palm Beaches as the proud home of one of college football's most respected traditions.

Back-to-School Football Fun Fest Empowers Thousands of Palm Beach County Students for the New School Year

The Palm Beach County Sports Commission proudly partnered with Baptist Health and the Spirit of Giving Network to host the Back-to-School Football Fun Fest Presented by Baptist Health on August 1, 2026, at Village Academy in Delray Beach. The annual community event brought together thousands of Palm Beach County families for a day focused on education, health, physical activity, and positive youth development, helping students prepare for the upcoming school year in a fun and engaging sports environment. As students across the county prepared to return to the classroom, nearly 3,000 Palm Beach County youth attended the event and received essential school supplies to help them start the school year successfully. Every child in attendance received a complimentary backpack filled with school necessities, including school supplies, books, shoes, socks, hygiene kits, and healthy snacks. The event underscored the Sports Commission's commitment to supporting local youth both on and off the playing field while fostering opportunities that encourage academic achievement and healthy lifestyles.

A highlight of the event was the appearance of retired NFL player and National Championship winner Major Wright, who spent time signing autographs, taking photos, and interacting with attendees. Wright's presence provided young participants with an opportunity to connect with a former professional athlete and hear firsthand about the importance of dedication, discipline, and perseverance in achieving success. Throughout the day, youth participated in a wide variety of sports and interactive activities designed to promote fitness and teamwork. The Boca Raton Bowl and ESPN football clinic gave children the opportunity to test and develop their football skills, while additional activities included soccer, volleyball, games, and access to the Palm Beach County Sports Commission's large inflatable attraction. The event created an exciting atmosphere where children could remain active while building confidence and enjoying positive recreational experiences alongside their peers. The Football Fun Fest also featured valuable contributions from community partners and public safety organizations. The Palm Beach County Sheriff's Office assisted children with arts and crafts projects while helping distribute school supplies. The Delray Beach Fire Department engaged attendees through hands-on educational activities, providing firefighter helmets and introducing children to basic life-saving techniques such as CPR. Participants also had the opportunity to explore firefighting equipment and learn more about the important role first responders play in the community. The success of the Back-to-School Football Fun Fest Presented by Baptist Health reflects the strength of the partnership between the Palm Beach County Sports Commission, Baptist Health, and the Spirit of Giving Network. Together, these organizations continue to create meaningful opportunities that support Palm Beach County youth through education, health initiatives, and sports-based programming. By combining community resources and shared goals, the event continues to grow as a valuable back-to-school tradition for local families.

Pepsi National Battle of the Bands Returns to The Palm Beaches for Martin Luther King Jr. Weekend 2027

The Premier Celebration of HBCU Bands, Culture, and Community Returns January 15–17, 2027

WEST PALM BEACH, Fla., Aug. 12, 2026 /PRNewswire/ -- Following a successful inaugural celebration, the Pepsi National Battle of the Bands will return to The Palm Beaches for Martin Luther King Jr. Weekend, January 15–17, 2027, once again bringing together the sights, sounds, and traditions of Historically Black Colleges and Universities for an unforgettable weekend celebrating music, culture, education, and community. Building on the momentum of its inaugural event, the 2027 weekend will feature electrifying HBCU marching band performances, educational programming, community engagement initiatives, fan experiences, and destination activities that showcase why The Palm Beaches has become an ideal home for this signature MLK Weekend celebration. The return marks another milestone in the National Battle of the Bands' continued commitment to expanding opportunities that celebrate HBCU excellence while creating meaningful economic and cultural impact within host communities. "Returning to The Palm Beaches for Martin Luther King Jr. Weekend represents an exciting opportunity to continue building on the incredible momentum we created together," said Derek Webber, Executive Producer and Creator of the National Battle of the Bands. "The Palm Beaches embraced

our vision from day one, and we're excited to once again bring fans, alumni, students, and families together for a weekend that celebrates HBCU culture, honors Dr. King's legacy, and showcases the power of music, arts, and education." The three-day celebration is expected to welcome visitors from across the country, generating continued tourism and economic impact while providing opportunities for local businesses, community organizations, and students to engage with one of the nation's premier HBCU cultural events. "The Palm Beach County Sports Commission is proud to support an event of this magnitude," said George Linley, Executive Director of the Palm Beach County Sports Commission. "The National Battle of the Bands showcases the same energy, discipline, and competitive spirit we see across the sporting events we host, and it's a reminder of how much our world-class venues and facilities can deliver for events far beyond traditional athletics. "Last year, we saw firsthand what this event means for our community. Thousands of visitors filled our hotels and restaurants and experienced incredible talent, tradition, and pride right here in The Palm Beaches," said Emanuel Perry, Executive Director of the Palm Beach County Tourist Development Council. "This is more than a halftime performance. It's a platform that celebrates culture, inspires young people, and drives real impact for our community, and we're ready to make this second installment even bigger than the first." Additional details, including participating bands, weekend programming, ticket information, hotel packages, and special events, will be announced in the coming months. Fans are encouraged to visit NationalBattleoftheBands.com and follow the National Battle of the Bands on social media for the latest announcements and updates.

Social Media Top performing social media posts

Newsletter of the Palm Beach County Film and Television Commission | September 2026

IN THIS ISSUE

HILLERY, LINLEY & PIEDRA JOIN PALM BEACH 100 Three leaders helping shape Palm Beach County’s tourism economy are receiving special recognition. Film Commissioner Michelle Hillery and Palm Beach County Sports Commission Executive Director George W. Linley have been named to Palm Beach Illustrated’s Palm Beach 100 for 2026, recognizing some of the County’s most influential business leaders. For nearly three decades, Hillery has championed Palm Beach County’s film and television industry, helping grow its creative economy, attract productions and create opportunities for the next generation of filmmakers. Her leadership has also helped expand The Palm Beaches TV and The Palm Beaches Student Showcase of Films, extending the Commission’s impact from production and tourism promotion to education and workforce development. Linley has dedicated his career to strengthening Palm Beach County’s position as a premier sports tourism destination. Under his leadership, the Palm Beach County Sports Commission continues to attract regional, national and international events that generate visitation and showcase the destination to audiences around the world. The recognition also extends across Palm Beach County’s tourism family. Sergio Piedra, Senior Director of Community Engagement with Discover The Palm Beaches, was also named to the 2026 Palm Beach 100, further highlighting the leadership and talent represented across the County’s Tourist Development Council agencies. The Film & Television Commission congratulates Michelle, George and Sergio on this well-deserved recognition and celebrates their continued leadership and impact throughout Palm Beach County. View the August Palm Beach 100 issue here.

FC PALM BAYERN MUNICHVINTAGE MEETS BOCA ROYALE’S VIBESRATON

AMERIGOL LATAM CUP 2026 TAKE OVER

When FC Bayern Munich, Paulaner USA and former U.S. Men's National Team star Jozy Altidore teamed up for The Match of Your Life, they brought the international campaign back to where Altidore's soccer journey began. Raised in Boca Raton, Altidore returned to his hometown this May for filming at Patch Reef Park and Sand Pine Park. The nationwide search gives amateur soccer players across the country the opportunity of a lifetime, with six winners earning a trip to Munich for a tryout and the chance to take the field against FC Bayern. The Palm Beach County Film & Television Commission helped bring the shoot together locally by coordinating with its Boca Raton contacts and expediting permits. The production brought an international sports brand to The Palm Beaches while creating a fitting homecoming for one of Boca Raton's own soccer stars.

The 2026 Amerigol LATAM Cup brought international hockey action to Palm Beach County from Aug. 1-9, welcoming more than 1,500 athletes representing over 25 countries to Palm Beach Skate Zone in Wellington, Florida. All 49 games were streamed live and on demand through AMERIGOLHockeyTV, connecting the competition with hockey fans around the world. The tournament generated impressive exposure, including more than 4.1 million social media views and 31,000+ viewers on AMERIGOLHockeyTV. TV host and producer Claudia Gestro, actor, comedian and filmmaker Paula J. Leon, and broadcaster Sam Gelfand also helped expand the tournament's reach through social media coverage and game broadcasts. To see more of Palm Beach Skate Zone, check out the "History, High Fashion & Fun" episode of What's Poppin' PBC? on The Palm Beaches TV for an inside look at this popular local venue.

4.D.

FOCUS ON FILM BEHIND THE MIC, BEHIND THE SCENES Palm Beach County Film Commissioner Michelle Hillery and Director of Operations AJ Jordat recently joined host Gerry Marcelo for an episode of the City of West Palm Beach's newly released Inside West Palm Beach podcast. The conversation takes listeners behind the scenes of Palm Beach County's film and television industry, exploring Hillery and Jordat's career journeys, the role of the Palm Beach County Film & Television Commission, competition for productions, the rise of online content and efforts to grow local talent. They also discuss The Palm Beaches TV, the County's official tourism TV channel, and ways residents can support the local production community. From attracting productions to balancing movie magic with everyday life, the episode offers an inside look at the people and work helping grow the industry in Palm Beach County. Tune in for the full conversation on YouTube or anywhere you get your podcasts and discover what goes into bringing productions to The Palm Beaches.

Palm Beach County welcomed a culturally-rich production celebrating heritage, pride, and the pursuit of dreams. Film MIA brought its "P.A.N: Para Alcanzar Nuestros Sueños" ("To Reach Our Dreams") campaign to the Lantana Sports Complex, filming personal testimonials with four Venezuelan MLB stars: Ronald Acuña Jr., Andrés Giménez, Luis Arraez, and Jackson Chourio. Each athlete shared what their heritage means to them and reflected on the dreams that have shaped their journeys. Strong local partnerships continue to make Palm Beach County a productionfriendly destination. Location Manager Madeline Schwarz praised the collaboration, noting, "the Film Office and Parks Department were both incredibly responsive from the start." It’s that level of collaboration that keeps productions coming to The Palm Beaches.

LILLY PULITZER X JANIE AND JACK

META4 TAKES ARTHUR VS. ALIENS GLOBAL

Palm Beach style came full circle as Lilly Pulitzer teamed up with children's fashion brand Janie and Jack for a limited-edition family collection. Produced by Brooklyn-based production company, The Lovely Works, this shoot took place at a private Palm Beach County residence, where models showcased the collection poolside. Featuring Lilly Pulitzer's signature handdrawn prints and vibrant pinks and greens, the collection brings the brand's iconic aesthetic to a new generation with coordinating dresses, button-down shirts, shorts and more for children and adults. With Lilly Pulitzer's roots firmly planted in Palm Beach, bringing the campaign home created a fitting setting for a collaboration centered on family, tradition and generations of colorful style. The shoot once again demonstrates why The Palm Beaches remains a natural backdrop for fashion and lifestyle productions.

West Palm Beach-based Meta4 Creative Media is taking its storytelling international through a new co-production agreement with London-based Charismatic Entertainment to develop and produce the award-winning screenplay Arthur vs Aliens. The partnership brings together two production companies with complementary strengths in cinematic storytelling, technology and creative artificial intelligence. Meta4 Creative Media will contribute its character-driven storytelling and production expertise, while Charismatic Entertainment will bring its AI story engine and broadcast-quality AI production capabilities to the project. Meta4 co-founder and Vice President Anthony N. Galizia Sr. and producer and IP creator Ben Thompson expressed enthusiasm for the collaboration. The partnership expands Meta4's global reach while showcasing how Palm Beach County-based production companies are building innovative creative connections across international markets.

FROM AFTER DARK TO WELLNESS: TWO NEW SERIES TAKE THE PALM BEACHES SPOTLIGHT

Palm Beach County is expanding its investment in original, locally produced travel entertainment. In August, the FTC’s Sponsorship & Development Committee approved nine series, representing 44 new episodes and 22 hours of content showcasing The Palm Beaches. Seven programs returning to The Palm Beaches TV will be joined by two new series. Hosted by former MTV personality Brian Drolet, The Palm Beaches After Dark produced by Gianetti Films, will explore local nightlife and entertainment, with planned distribution on AWE TV, reaching approximately 27 million households. Maximum Health: Road to Wellness, hosted by Dr. Ken Grey, will explore health, longevity and wellness through a motorcycle journey across the destination, with planned distribution on South Florida PBS’ Health Channel.

4.D.

FOCUS ON FILM FOCUS ON FILM DRIVING LOCAL PRODUCTION FORWARD

SUMMER STYLE ON THE FAIRWAY

Palm Beach County’s production community continues to thrive from the ground up. West Palm Beach-based LGW Mediaworks, a full-service video production company, recently completed commercial shoots for two Nissan dealerships, filming at locations in Greenacres and Riviera Beach. Local commercial projects like these are an important part of Palm Beach County’s production landscape, connecting area businesses with the talented crews and production resources available right here at home. From concept to camera, choosing local production professionals keeps creative work within the community while showcasing the experience and capabilities of Palm Beach County’s industry. LGW Mediaworks is one example of the homegrown production companies helping businesses bring their stories to the screen and demonstrating that quality content can be produced right here in The Palm Beaches.

North Palm Beach-based golf footwear brand Duca del Cosma recently shot its Summer Edit campaign at the North Palm Beach Country Club, capturing photo and video content against one of Palm Beach County's picturesque golf settings. With assistance from the Palm Beach County Film & Television Commission, the production showcased the brand's signature golf shoes and apparel as talent hit the course for a sunset shoot. From lush green fairways to golden-hour views, the North Palm Beach Country Club provided a fitting backdrop for a campaign blending golf, fashion and lifestyle. The shoot not only highlighted Duca del Cosma's latest collection, but also captured the year-round beauty that makes The Palm Beaches a sought-after destination for golf and lifestyle productions. In Florida's Golf Capital® , the perfect course can double as the perfect set.

FLORIDA’S TAX-SAVING ADVANTAGE

MORIKAMI FILM SERIES RETURNS

Florida continues to offer valuable savings for qualified film, television and commercial productions through the Florida Entertainment Industry Sales Tax Exemption program. Eligible production companies can save up to 7.5% on many production-related purchases made while filming in Florida. Qualified productions include feature films, television series, commercials, music videos and sound recordings. Eligible purchases include production equipment, set construction, props, wardrobe and production-related computers and software. Expenses such as lodging, vehicle rentals, travel and catering do not qualify. Production companies can typically receive an exemption certificate within two to three business days after submitting a complete application. Florida-based companies may qualify for either a 90-day or 12-month certificate while eligible out-of-state companies may receive a 90-day certificate. As of Oct. 1, 2025, Florida does not charge sales tax on the rental of real property. That legislative change further reduces production costs for companies that lease offices, studios, and storage facilities.

Morikami Museum and Japanese Gardens presents its 2026–2027 Film Series with screenings that celebrate Japanese cinema, animation and storytelling. The lineup features classic films, contemporary stories and archival 16mm presentations. The series features films from celebrated directors and filmmakers, along with performances from popular actors including Brendan Fraser. The lineup spans groundbreaking classics, animation, contemporary Japanese cinema and a documentary about culinary icon Nobuyuki “Nobu” Matsuhisa. The lineup includes: Rashomon (Oct. 9), Throne of Blood (Oct. 23), Kiki’s Delivery Service (Oct. 24), NOBU (Jan. 22, 2027), Rental Family (Feb. 12, 2027), KOKUHO (March 19, 2027), and Classic Animated 16mm Short Films (May 1, 2027). Several screenings will feature introductions by Katharine Labuda, while Director Matt Tyrnauer will lead a discussion following NOBU.

WELCOME BEN BEELER, PRODUCTION COORDINATOR Meet Ben Beeler, Production Coordinator with the Palm Beach County Film & Television Commission, who brings more than a decade of production experience back home to Palm Beach County. Before joining the FTC, Beeler worked with Warner Bros., Paramount Pictures and Netflix, contributing to productions including Superman, Scream 7 and The Walking Dead. Most recently, he worked as an Assistant Location Manager in Atlanta. “I was excited for an opportunity to move back home and contribute my industry knowledge to the Palm Beach County Film Commission,” Beeler said. A 2014 G-Star School of the Arts graduate, Beeler was also the 2014 Sara Fuller Scholarship recipient through The Palm Beaches Student Showcase of Films before earning his BFA from the University of Central Florida. Today, Beeler assists productions with locations, permitting and coordination across more than 50 local jurisdictions. From SSOF scholarship recipient to industry professional and FTC team member, Ben’s career has truly come full circle.

4.D.

FOCUS ON FILM FILM FLASHBACK: THE PALM BEACH GIRL TURNS 100 Palm Beach was attracting Hollywood a century ago. The Palm Beach Girl, a 1926 silent comedy starring Bebe Daniels, turns 100 this year, offering a glimpse into one of the region’s early productions. Daniels plays Emily Bennett, a small-town girl visiting her wealthy aunts in Palm Beach whose trip turns into a comedic adventure involving bootleggers, motorboats and a high-speed race. The Paramount Pictures production filmed across South Florida, including Palm Beach, Lake Worth, Whitehall and the Hotel Royal Poinciana. Contemporary critics praised the film and Daniels’ comedic performance. There’s just one catch to this centennial celebration: The Palm Beach Girl is considered a lost film, with no known surviving copy. Fortunately, its Palm Beach legacy lives on through photographs, posters and century-old reviews.

LOCATION SPOTLIGHT: FILM-FRIENDLY PRIVATE SCHOOLS

EDUCATION CORNER: 2027 YOUNGARTS COMPETITION

Private schools across Palm Beach County offer far more than classrooms and campus exteriors. For productions looking for authentic academic settings, specialized spaces, or expansive locations, several local schools provide a surprising range of film-ready options. The King’s Academy offers an impressive collection of production spaces, including an onsite studio, courtroom, medical set, and LED wall. The combination of purposebuilt environments and a working school campus gives productions flexibility without having to build everything from scratch. Oxbridge Academy brings a different look with a sprawling, lakeside campus featuring a picturesque football field, gymnasium, courtyard, swimming pool, tennis courts, and a large full-service cafeteria. Its open grounds and varied architecture provide multiple settings within a single location. At G-Star School of the Arts, productions can tap into the creative energy of a school built around the arts and filmmaking. The campus is home to G-Star Studios, including a 10,000 sq. ft replica of the Warner Bros. studio, metal warehouse, gas pump, and even a warplane, creating opportunities for productions seeking something well beyond the traditional school setting.

Attention Student Showcase of Films (SSOF) students! The 2027 YoungArts Competition is now open, offering young artists, ages 15–18 or in grades 10–12, the chance to gain national recognition. Applications are accepted across 10 creative disciplines, including Film, Photography, Visual Arts, Writing and Theater. Winners can receive $250 to $10,000, along with mentorship and professional opportunities. For SSOF students ready to take their creativity to the next level, YoungArts could be a great next step. Applications are due October 6, 2026, at 8 p.m. ET.

Find more film friendly spots in the FTC’s location database.

STUDENT SHOWCASE OF FILMS 2027 DATE ANNOUNCEMENT Mark your calendars! The 32nd Annual Palm Beaches Student Showcase of Films (SSOF) returns Friday, April 30, 2027, at the Maltz Jupiter Theatre, celebrating Florida’s next generation of filmmakers and storytellers. The 2027 theme, “Sound & Vision,” explores how visuals, music, dialogue and sound come together to bring stories to life. See the sound. Hear the vision. Together, sound and vision tell the story. The competition is free to enter for eligible Florida high school and college students. The 2027 call for entries opens in October 2026, with submissions due in February 2027. Stay tuned for more details!

Contributors: Afya Greene, Angie Crocitto, Alberto Jordat, Ben Beeler, Diana Vrolijk, Josh Hyber, Kelly King, and Whitney Woznick

To have your production included in this newsletter, please email marketing@pbfilm.com or call 561.233.1000

BOARD OF COUNTY COMMISSIONERS

PALM BEACH COUNTY FILM AND TELEVISION COMMISSION Film Commissioner Michelle Hillery | Director of Operations Alberto Jordat Marketing Manager Whitney Woznick | Production Designer Kelly King Senior Producer Matthew Mazzamaro | Social Media & Events Developer Josh Hyber Production Coordinators Ben Beeler & Diana Vrolijk Administrative Assistant Angie Crocitto

4.D.

Production Activity Report For July 2026 Variance Explanations Percentage change variances of ± 10% in performance statistics are explained in this section. Year-over-year comparisons are influenced by both actual changes in production activity and shifts in the rolling dataset of tracked companies and productions from 2025 to 2026. Increases in Production Revenue are expected to persist throughout the year due to the addition of TGL to the 2026 rolling numbers. Similarly, the rise in Hotel Room Nights is driven largely by TGL's production activity now tracked in 2026. Conversely, the decline in Production Days is projected to continue throughout the year as nearly a dozen companies were removed from the rolling numbers dataset. The variance explanations below will look beyond these established changes that we expect to continue to impact numbers over the course of this year and will focus on underlying trends and month-to-month activity that is contributing to the year-to-date changes. 1. Production Revenue: The 41% YTD increase reflects a one-percentage-point drop over the previous month, maintaining the strong year-over-year position established throughout 2026. Year-over-year figures continue to benefit from the inclusion of TGL-related activity in the rolling dataset, while July's permitted and non-permitted production activity contributed a healthy mix of commercial and documentary projects occurring across the County. 2. Hotel Room Nights: The 44% YTD increase continues to be driven primarily by the inclusion of TGL in our rolling figures. July benefited from several high-impact productions that generated notable hotel demand throughout the County, including a Garage Beer commercial with the Kelce brothers, Entertainment Tonight's Palm Beach tapings, and three media projects featuring Coco Gauff, which contributed a combined total of 225 room nights. 3. Production Days: The 14% YTD decrease in Production Days reflects a four-percentage-point improvement over the previous month and continues to be influenced by the shift in the composition of companies included in the rolling dataset. Notably, July saw a significant contribution to this category from a single FAU student production that alone accounted for 130 of the 528 total production days recorded for the month. 4. Total Productions: The 11% YTD increase in Total Productions reflects the continuing, positive trend in overall production activity across Palm Beach County. Historically, the second half of the year sees an uptick in production volume as summer projects wrap and fall programming ramps up, and July's figures are consistent with that pattern. 5. Total Leads: The 14% YTD decrease continues to reflect the normalizing effect of the front-loading of selfgenerated leads for The Palm Beaches TV at the close of FY25, though the YTD gap has improved two percentage points over June. July recorded 16 total leads compared to 22 in June, a month-over-month dip that is consistent with typical summer fluctuation in lead activity, however, with two summer PBTV Sponsorship meetings now completed, staff anticipate an increase in lead dissemination in the coming months. 6. Lead Conversions: The 44% YTD decrease reflects an one-percentage-point improvement over June's figure. July recorded 4 conversions compared to 11 in June, a month-over-month decline that mirrors the dip in total leads for the month. 7. Website Unique Visitors: The 34% YTD increase reflects sustained growth in digital engagement, with 58,792 unique visitors recorded through July 2026 compared to 43,844 during the same period in 2025. July alone recorded 12,784 unique visitors compared to 3,442 in July 2025, driven by a paid social media campaign executed in partnership with Discover the Palm Beaches that directed significant traffic to the Palm Beaches TV website.

4.D.

January 2026 Production Activity Report July 2026 Production Activity Report July 2025 PRODUCTION REVENUE

YTD 2025

July 2026

$14,730,483 $118,400,081 $21,525,917

12-MONTH ROLLING REVENUE August 2025 - July 2026

YTD 2026

CHANGE

$167,033,369

41%

$323,869,668

HOTEL ROOM NIGHTS

758

6,042

1,216

8,690

44%

PRODUCTION DAYS

481

3,723

528

3,191

-14%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

26 13 39

242 172 414

29 23 52

232 228 460

-4% 33% 11%

TOTAL LEADS

102

-14%

LEAD CONVERSIONS

-44%

3,442

43,844

12,784

58,792

34%

WEBSITE UNIQUE VISITORS

4.D.

July 2026 Permits & Shot No Permits Permit #

Month

Production Company

City & State

Filming Location(s)

Project Title

Type 1-10

26-204

Lionsgate Alternative Television LLC and Alternative Reality Television LLC North Hollywood, FL

26-205

boatspotmedia llc

Pompano Beach, FL

South Inlet Park (Boca Raton Inlet)

BoatSpotMedia Marine Videography

26-206

boatspotmedia llc

Pompano Beach, FL

Boca Raton Inlet Jetty

BoatSpotMedia Marine Videography

26-207

boatspotmedia llc

Pompano Beach, FL

South Inlet Park (Boca Raton Inlet) + Boca Raton Inlet Jetty

BoatSpotMedia Marine Videography

26-208

Christ Fellowship Church

Palm Beach Gardens, FL

26-209

Daydream LLC

Williamston, SC

Dyer Park, 7301 N Haverhill Rd, West Palm Beach, FL 33412 CF Kids Lifestyle Okeeheelee Golf Course 7715 Forest Hill Blvd, West Palm Beach, FL 33413 + Okeeheelee Park foot paths 7715 Forest Hill Blvd, West Palm Beach, FL 33413 CVS Community Calls

26-210

Daydream LLC

Williamston, SC

CVS Store parking lot 11878 Forest Hill Blvd, Wellington, FL 33414 CVS Community Calls

26-211

Daydream LLC

Williamston, SC

CVS Store Parking Lot 9940 Lake Worth Rd, Wellington, FL 33467 CVS Community Calls

26-212

Daydream LLC

Williamston, SC

Wellington Amphitheater 12100 Forest Hill Blvd, Wellington, FL 33414, Pickleball TBD

# of Days

# of Personnel Per Day

# of Local Crew

515 N. Flagler Dr., #402, West Palm Beach, FL 33401

Untitled Dan Markel Project

CVS Community Calls

26-213

Religion of Sports

Los Angelas, CA

26-214

Bright Road Productions

Los Angelas, CA

Rust and Wax Records - 2512 Florida Ave, West Palm Beach, FL 33401 Public sidewalks and parking along Florida Bose Commercial Ave with Coco Gauff Sidewalks outside of these locations: House Exterior - 360 El Brillo Way State Attorney's Office Exterior - 401 N. Dixie Hwy, West Palm Beach Courthouse Exterior - 205 N. Dixie Hwy, York

26-215

O Productions LLC

Wellington, FL

Wellington Library Branch, 1951 Royal Fern Dr, Wellington, FL 33414

26-216

Jordan Phoenix

St. Louis, MI

698 Heron Drive Robert P. Miller Park

26-217

INVNT LLC

New York, NY

213 East Lakewood Road, West Palm Beach, FL 33405

26-218

INVNT LLC

New York, NY

26-219

Workers Productions

Philadelphia, PA

# of Room Nights

Hotel Info Hampton

Inn and Suites Miami Wynwood

TBD

Canopy by Hilton West Palm Beach Downtown

The Ben

Back-to-School

4, 8

2, 3

The Opal

2, 3, 8

TBD

214 East Lakewood Road, West Palm Beach, FL 33405

Garage Sale Tempur Pedic and The Players Tribune Heat Test Ep 2 Commercial Tempur Pedic and The Players Tribune Heat Test Ep 2 Commercial

700 S Beach Rd, Jupiter, FL 33469

JM0723

Production Revenue

2, 3, 9

4.D. Type Code:

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

26-220

Gate part of TAG Worldwide USA Inc New York, NY

Ocean Front Park - Boyton Beach

Naked

2, 4

26-221

Gate part of TAG Worldwide USA Inc New York, NY

Ocean Ridge Hammock Park - Boynton Beach

Naked

2, 5

26-222

DLA Films LLC

Brooklyn, NY

Boca Raton Community High School

26-223

Madeleine Hodges (Student Applicant)

Boca Raton, FL

OR Commercial Influence of StormDriven Coastal South Beach Park (at Lifeguard Stand #6), Processes on Beach Red Reef Park (at Lifeguard Stand #9) facing Morphodynamics, the beach. Sediment

26-224

Victory Church

Boca Raton, FL

South Park Pavilion

26-225

Performance Golf Products LLC

Fort Lauderdale, FL

26-226

Hornil Brothers Productions

North Miami Beach, FL

26-227

Hornil Brothers Productions

North Miami Beach, FL

26-228

boatspotmedia llc

Pompano Beach, FL

26-229

boatspotmedia llc

Pompano Beach, FL

26-230

boatspotmedia llc

26-231

26-232

TOTAL

Beach Baptism Summer 26

Osprey Point Golf Course, 12551 Glades Rd, Boca Raton, FL 33498 Lil' Legends The roadways and sidewalks along: A1A between Donald Ross Rd and US 1 Donald Ross Rd between State Rd 811 The Road Less (Dixie Hwy)roadways and A1A and sidewalks along: Traveled The public A1A between Donald Ross Rd and US 1 S Beach Rd along Cato’s Bridge between US 1 and Colony Rd The Road Less Donald Ross Rd between State Rd 811 Traveled

South Inlet Park (Boca Raton Inlet)

TBD

130

4, 8

2, 8

Best Western Intracoastal Inn

BoatSpotMedia Marine Videography

3, 8

BoatSpotMedia Marine Videography

3, 8

Pompano Beach, FL

BoatSpotMedia Marine Videography

3, 8

boatspotmedia llc

Pompano Beach, FL

BoatSpotMedia Marine Videography

3, 8

boatspotmedia llc

Pompano Beach, FL

BoatSpotMedia Marine Videography

3, 8

Boca Raton Inlet Jetty

4.D. Type Code:

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

Shot No Permit

Month

Production Company

City & State

Type 1-10

# of Days

# of Personnel

2, 3, 8

INVNT

New York, NY

The Club at Quail Ridge, 3715 Golf Rd, Boynton Beach, FL 33436

Project Titleand Sports Illustrated Bravecto Quantum Merck Athletes Best Friend Branded Content Series

Daydream LLC

Williamston, SC

CVS

CVS Community Calls

Daydream LLC

Williamston, SC

Private Home in Wellington, FL

CVS Community Calls

Religion of Sports

David De Souza

Rust and Wax Records - 2512 Florida Ave, West Palm Beach, FL 33401 + Public Los Angelas, CA sidewalks and parking along Florida Ave Greenscreen Studio Space (Initially West Palm Beach, FL requested Bedner's)

Bright Road Productions

Los Angelas, CA

Filming Location(s)

Bose Commercial with Coco Gauff David De Souza Project

Plan is to film on sidewalks outside of these locations: House Exterior - 360 El Brillo Way State Attorney's Office Exterior - 401 N. Dixie Hwy, West Palm Beach Courthouse Exterior - 205 N. Dixie Hwy, West Palm Beach, FL Palm Beach Town Hall Exterior - 360 Country Rd, FL 33480 York

# of Local

# of Room

Hotel Info

TBD

Canopy by Hilton West Palm Beach Downtown

Production Revenue

The Ben

Target - 1200 Linton Blvd, Delray Beach, FL 33444. Pompey Park - 1101 NW 2nd St, Delray Beach, FL 33444

Gate part of TAG Worldwide USA Inc New York, NY

Naked

2 ,4

Pop Star Productions

West Palm Beach, FL Winding Waters Nature Preserve WOB

What's Poppin PBC

Pop Star Productions

West Palm Beach, FL Amrit Singer Island

What's Poppin PBC

Pop Star Productions

Lynoras (West Palm Beach) + Cowboy Club West Palm Beach, FL City Place (West Palm Beach)

Taste The Palm Beaches

Pop Star Productions

Smoothie Me Please WPB West Palm Beach, FL Relentless Fitness WPB

Taste The Palm Beaches

Pop Star Productions

West Palm Beach, FL Lynoras (Palm Beach Gardens)

Taste The Palm Beaches

West Palm Beach, FL Topside Beacon Palm Beach Gardens

Taste The Palm Beaches

TOTAL

One of these beaches : Delray Public Beach - on A1A between Atlantic Ave and Casaurina Rd. Gulfstream Park - Gulfstream is its own municipality Ocean Front Park - Boyton Beach Ocean Ridge Hammock Park - Boynton Beach

Pop Star Productions

Giannetti Films

Boca Raton, FL

Giannetti Films

Boca Raton, FL

Giannetti Films

Boca Raton, FL

Mizner Park Sloan's Ice Cream Shop - 329 Plaza Real, Boca Raton, FL, 33432 Tryst - 431 Plaza Real, Boca Raton, FL, 33432

Palm Beach After Dark Sizzle Reel Palm Beach After Dark Sizzle Reel Palm Beach After Dark Sizzle Reel

Entertainment Tonight

Studio City, CA

The Colony Hotel - Palm Beach Worth Ave - Palm Beach Palm Beach Symphony - Palm Beach Castaway Marina - Jupiter

JAQ JOURNEY

Palm Beach, FL

Diane’s Boutique in Northwood

72 Hours Movie Press Tour Oasis The Palm Beaches

JAQ JOURNEY

Palm Beach, FL

Patricia Robalino, Worth Avenue in Palm Beach

Oasis The Palm Beaches

JAQ JOURNEY

Palm Beach, FL

Historical Society in West Palm Beach

Jetsetter Films

Fort Lauderdale, FL

Cowboy Club WPB

Jetsetter Films

Fort Lauderdale, FL

Downtown WPB

Oasis The Palm Beaches Day Tripping in The Palm Beaches Day Tripping in The Palm Beaches Hooked on The Palm

AA VIDEO LLC

Hobe Sound, FL

Catching Mahi Mahi and Swordfish

Beaches - the

Permits & Shot

190

353

225

339

The Colony Hotel/Palm Beach

$1,122,500

S = Tourism Branding Content Sponsorship Program (TDC Funded) NOTE: Production Revenue is reported once with the first Permit/Shot No Permit of each Sponsorship Project.

4.D. Type Code:

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

July 2026 Production Companies & Support Services Type of Production

Projects

# of Days

# of Employees

# of Freelance

# of Room Nights

Hotel Info

Music Videos, Still Photography

Various

*APEX Productions Inc.

Television/Commercials

Various

*ASK Media Productions

Videos, Commercials, Still Photography

Various

*Channel 20

Television

Various

N/A

*G-Star Studios

Various

105

136

Various

*GunnerMax/Giannetti

Films

Various

*Jetty Productions

Various

N/A

*Kilo Content

Various

*KO-MAR Productions

Various

*Multi Image Group (MIG)

Various

110

Various

*Newsmax

Broadcast

Various

N/A

*Olympusat

Television

Various

140

100

Various

*School District of Palm Beach County TEN - Channel 10

Television

Various

N/A

*TMRW Sports Group

Various

135

550

Various

*West Palm TV 18

Television

Various

N/A

WXEL

Various

338

475

426

877

Production Company *Afflux Studios

* The FTC will use a monthly average based on the year 2024 unless advised to do otherwise by these companies.

Totals

Production Revenue Total

Production Revenue

$20,403,417 $21,525,917

4.D.

TDC Marketing Report September 2026 Description

Miss America Florida Governor's Conference JLAPBC NANN 2026 Annual Meeting Palm Beach Senior Expo South Florida Christian Leadership Hispanic Heritage Breakfast PBC Women Lawyers IBOSP Conference United Association of Plumbers The Palm Beach RV Show Fall InfraCon

Type

Status

Start

Consumer

Definite

Conference

Definite

Meeting

Definite

Conference

Definite

Consumer

Definite

Banquet

Definite

Banquet

Definite

Banquet

Definite

09/04/26 09/07/26 09/09/26 09/12/26 09/17/26 09/19/26 09/23/26 09/23/26 09/25/26 09/26/26 09/28/26 09/29/26

Meeting

Definite

Banquet

Definite

Consumer

Definite

Meeting

Definite

End

Exp

Peak Rms

Total Rms

09/06/26 09/11/26 09/09/26 09/18/26 09/17/26 09/19/26 09/23/26 09/23/26 09/26/26 09/26/26 10/05/26 09/29/26

4,000 750 150 800 100 500 200 120 150 330 300 800

432 480 0 770 0 0 0 0 0 0 0 0

4,164 937 0 1,960 0 0 0 0 0 0 0 0

Social Media Followers Facebook - 9,187 (July) to 9,212 (August) Instagram –1,018 (July) to 1,049 (August) LinkedIn - 1,616 (July) to 1,686 (August) Instagram Monthly Total Views – 10,057 (July) to 14,809 (August) Interactions – 295 (July) to 471 (August) Viewers – 3,067 (July) to 5,649 (August) Generate Proﬁle Visits – 180 (July) to 164 (August) Facebook Monthly Total Reactions – 127 (July) to 239 (August) Views – 45,897 (July) to 29,022 (August) Engagement – 10,763 (July) to 8,535 (August) LinkedIn Proﬁle Views - 116 (July) to 126 (August) Reached - 4,211 (July) to 3,282 (August) Engagements - 263 (July) to 458 (August) Impressions - 9,429 (July) to8,418 (August) Connections - 1,083 (July) to 1,117 (August)

4.E.

WIFI Analytics – PURPLE - Placer AI

Media West Palm Beach considers 400-room convention center hotel and parking deal CBS12 News Instead, Related Ross plans to lease 590 spaces in the Palm Beach County Convention Center garage for guests and employees of both the proposed hotel

Related Ross seeks land deal with Palm Beach County for convention center hotel The Business Journals Related Ross will build a 400-room Hilton Curio hotel at Palm Beach County Convention Center. Palm Beach County would purchase the 1.8-acre site for

Powerball jackpot climbs to $748 million for Monday night drawing - CBS12 News CBS12 News ... Palm Beach County Convention Center in downtown West Palm Beach. ... Instead, Related Ross plans to lease 590 spaces in the Palm Beach County Convention

Related Ross Seeks $26M Sale-Leaseback For West Palm Hotel - Hoodline Hoodline Related Ross wants Palm Beach County to buy its hotel site for $26 million, then lease it back for a 400-room convention center hotel.

Taylor Swift songs removed from White House, Trump campaign's social media videos GulfToday.ae ... West Palm Beach Convention Center in West Palm Beach, Florida. AFP. The Trump campaign used two Swift songs over the last week on its TikTok page

Related Ross seeks $26M sale-leaseback for Palm Beach County Convention Center hotel The Real Deal Related Ross is moving forward with plans to bring a second hotel to the Palm Beach County Convention Center. The development firm, led by

West Palm forgoes millions in taxes to make way for Related Ross hotel The Palm Beach Post ... Palm Beach County Convention Center — must continue to pay city property taxes. The Aug. 5 decision by commissioners clears the way for an

Related Ross Seeks $26M Sale-Leaseback For West Palm Hotel - Hoodline Hoodline A vacant surface parking lot beside the Palm Beach County Convention Center could become a 400-room hotel under a deal that would have the county ...

Trump Rages About 'Nasty People' On Camera Hours After a Room Dares to Laugh at One ... Atlanta Black Star ... Palm Beach Convention Center on November 06, 2024 in West Palm Beach, Florida. (Photo by Joe Raedle/Getty Images). It happened Wednesday, Aug. 5 ...

Taylor Swift songs removed from White House, Trump campaign's social media videos GulfToday.ae ... Palm Beach Convention Center in West Palm Beach, Florida. AFP. The Trump campaign used two Swift songs over the last week on its TikTok page. One

Why West Palm Ben hotel wants to enclose its rooftop bar | Exclusive The Palm Beach Post The company already owns the 400-room Hilton West Palm Beach convention center hotel, and it plans to build a second convention center hotel, a 400

Steve Ross' $290M West Palm Beach Hilton project seeks approval but not public funds The Real Deal ... Palm Beach County Convention Center and Hilton Hotel for the past decade. City commissioners are scheduled to vote on the final hearing of the 18

West Palm Beach Commission Advances 18-Story Convention Center Hotel, Splits On ... Boca Post West Palm Beach commissioners gave first-reading approval to an 18-story, 400-room hotel beside the Palm Beach County Convention Center and split

Post reader derides Trump's HeadStart cuts | Letters - Yahoo Yahoo The proposed 18-story, 400-room Curio hotel would be built across the street from the Palm Beach County Convention Center and the existing convention

Maryland sends two delegates to Miss America competitions in Florida - The Herald-Mail The Herald-Mail Romero will compete for the Miss America title at 7 p.m. Sept. 6 at the Palm Beach County Convention Center. Odie will compete for the Miss

Tickets on Sale for the 2026 Wine Spectator's Palm Beach Food & Wine Festival Palm Beach Illustrated ... Palm Beach County Convention Center, among many others. Facebook · X. Previous articleWest Palm Beach Couple to Receive 2027 McIntosh Award. Next

Palm Beach Food & Wine Festival unveils 2026 events, celebrity chefs and ticket sales WPTV ... Palm Beach County Convention Center in West Palm Beach. Organizers said the Grand Tasting will feature food, wine and spirits from chefs and

Chelsea Handler Joked That Melania's Einstein Visa Was Actually the “Epstein ... - Thought Catalog Thought Catalog Melania Trump at the Palm Beach Convention Center on election night, November 6, 2024. Photo by Chip Somodevilla / Getty Images. Melania entered the

Prosecutors in Charlie Kirk's killing say engraved bullet suggests he was targeted over politics MEAWW News ... Palm Beach Convention Center on July 26, 2024 in West Palm Beach, Florida (Getty Images). A handwritten note prosecutors allege Robinson left for

DEFINITE Room Rental by Month - FY 2026

Booked Date Oct-25 Nov-25 Dec-25 Jan-26 Feb-26 Mar-26 Apr-26 May-26 Jun-26 Jul-26 Aug-26 Sep-26 ACTUAL $ BUDGET $ Variance $ Prospects $ Cancels

Oct-25 257,548 257,548 257,548 257,548 257,548 257,548 257,548 257,548 257,548 257,548 257,548 257,548 257,548 $ 217,000 $

Nov-25 368,678 367,681 367,681 367,681 367,681 367,681 367,681 367,681 367,681 367,681 367,681 367,681 367,681 $ 307,000 $

Dec-25 229,750 234,625 246,450 246,450 246,450 246,450 246,450 246,450 246,450 246,450 246,450 246,450 246,450 $ 213,000 $

Jan-26 389,175 442,175 471,700 598,056 598,056 598,056 598,056 598,056 598,056 598,056 598,056 598,056 598,056 $ 266,000 $

Feb-26 311,150 364,975 364,975 366,975 375,536

375,536 290,000

$ $

40,548

60,681

33,450

332,056

85,536

96,300

205,255

(60,032) $

211,725

132,974

10,375

368495 368495 375536 375536 375536 375536 375536

9/1/2026

updated:

Mar-26 Apr-26 May-26 Jun-26 Jul-26 Aug-26 Sep-26 319,900 294,205 93,869 259,850 161,700 277,750 89,250 332,400 326,181 193,069 368,750 155,175 281,500 97,150 332,400 363,981 191,744 305,025 218,900 289,170 101,550 332,400 369,181 193,844 305,025 218,900 289,700 101,550 361,675 408,256 195,244 383,750 155,175 289,700 162,100 363,275 410,256 195,244 320,025 218,900 289,700 162,100 363,275 412,506 193,144 446,850 223,750 288,700 217,600 360,300 412,506 196,968 446,850 223,750 288,700 196,144 360,300 406,255 196,968 417,725 229,750 297,325 186,125 360,300 406,255 196,968 417,725 297,325 186,125 276,974 360,300 406,255 196,968 417,725 276,974 297,375 187,875 360,300 406,255 196,968 417,725 276,974 297,375 187,875 360,300 $ 406,255 $ 196,968 $ 417,725 $ 276,974 $ 297,375 $ 187,875 264,000 $ 201,000 $ 257,000 $ 206,000 $ 144,000 $ 287,000 $ 101,190 $

$ $ $ $ $ $ $ $ $ $ $ $ $ $

TOTALS 3,052,825 3,421,229 3,511,124 3,647,310 3,801,171 3,797,730 3,984,055 3,970,489 3,939,719 3,986,943 3,988,743 3,988,743 3,988,743 2,753,190

86,685

1,235,553

4.F.

August 2026 Project Status Report Department of Environmental Resources Management

Bonefish Cove is Wrapping Up! The Bonefish Cove project is almost finished! ERM and U.S. Army Corps of Engineers partners gave a tour of the project to Ryan Walker, a representative of Florida Senator Ashley Moody. County staff emphasized the importance of large-scale restoration projects in creating habitat like oyster reefs, intertidal mangrove islands and bird nesting mounds. The tour highlighted the project’s role in providing valuable habitat for fish, invertebrates and birds, as well as providing opportunities for passive recreation for the public. At Bonefish Cove, oysters are already growing, mangroves are planted and birds are actively using the created habitat.

Great Southeast Pollinator Census Staff conducted a pollinator census at Pondhawk Natural Area in participation with University of Florida IFAS’s Great Southeast Pollinator Census. Community members became citizen scientists by conducting 15-minute surveys to collect data on pollinators in the Natural Area. Participants learned about local pollinators, the native plants that support them, and ways to protect pollinator populations. More information about the Great Southeastern Pollinator Census can be found at www.gsepc.org.

Mosquito Sampling at Loxahatchee NWR Staff is monitoring mosquitoes within Arthur R. Marshall Loxahatchee National Wildlife Refuge to better understand local mosquito populations. Staff has been investigating the cause of major influxes of saltmarsh mosquitoes on the western side of the County. Traps and oviposition buckets are placed overnight deep in the refuge’s interior and brought back to the lab the following day for identification. ERM is working collaboratively with the U.S. Fish and Wildlife Service to conduct this research.

Pileated Woodpecker in Rosemary Scrub A Pileated Woodpecker was observed for the first time at Rosemary Scrub Natural Area. Although considered common in Florida, this species had never been documented at this site before. The bird, measuring up to 17.5 inches in length, is the largest woodpecker species in Florida. They are known for their powerful drumming as they chisel holes in trees in search of insects such as carpenter ants, termites, and wood-boring beetles. Like other woodpeckers, their diet helps protect forests from insect outbreaks.

Palm Beach County Board of County Commissioners Sara Baxter, Mayor, Marci Woodward, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Joel G. Flores, Maria Sachs, Bobby Powell Jr.

Volunteers Clean Up Lake Worth Lagoon

Doggie Day Out Ramona visited ERM for two Fridays through Palm Beach County Animal Care & Control’s Doggie Day Out program, which allows approved volunteers to take a shelter dog out for enriching and safe experiences in the community. Her visits brought so much joy and excitement to everyone and gave her the chance to relax, socialize, and show off her wonderful personality outside of the shelter. We are happy to share that Ramona is now being fostered, and we’re hopeful she will soon find her forever home.

ERM volunteers removed more than 1,600 pounds of trash from the Lake Worth Lagoon shoreline. The volunteers visited Jewell-Steinhardt Cove Restoration Area and Snook Islands Natural Area armed with gloves, grabbers and lots of trash bags. Most of the trash consisted of bottles, cans, food containers, plastic bags, clothing and boat/fishing debris. Awesome work, volunteers!

Night for the Natural Areas

Water Quality Sampling The Surface Water Protection Program collaborated with the Department of Health to sample a portion of the Lake Worth Lagoon for E. coli. Inter-agency collaboration is a key part of this program’s success in identifying, communicating, and addressing water quality concerns in Palm Beach County.

The 11th annual Night for the Natural Areas took place at Tequesta Brewing Company/Tequesta Smokehouse this month. The event celebrated Palm Beach County’s Natural Areas and raised nearly $10,000 to connect people to these spaces for free through the Natural Areas Festival and Adventure Awaits programs. During the event, 15 pieces of original art and photography donated by local artists were raffled! Lucky conservation enthusiasts took home a variety of stunning pieces valued up to $1,400. Thank you to everyone who organized, participated, and donated to this cause!

Upcoming Events September 16: Morning with the Birds Hike at Limestone Creek Natural Area September 19: Morning Paddle at Jupiter Ridge Natural Area September 21: Birding Adventure at Frenchman’s Forest Natural Area September 23: Morning with the Birds Hike at North Jupiter Flatwoods Natural Area September 24: Help Protect the State Threatened Cactus Weed Pull at Seacrest Scrub Natural Area Adventure Awaits: Register for a FREE event at PBCERM.EVENTBRITE.COM!

Palm Beach County Board of County Commissioners Sara Baxter, Mayor, Marci Woodward, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Joel G. Flores, Maria Sachs, Bobby Powell Jr.

PRESIDENT DONALD J TRUMP INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended July 2026

Jul 2026

Jul 2025

Percent Change

12 Months ended Jul 2026

12 Months ended Jul 2025

Percent Change

Total Passengers

598,307

600,053

-0.3%

8,717,738

8,562,343

1.8%

Total Estimated Seat Capacity (1)

700,212

728,462

-3.9%

11,096,066

10,670,611

4.0%

Estimated Load Factor (2)

85.4%

82.4%

3.1%

78.6%

80.2%

-1.7%

Total Cargo Tons (3)

2,605

2,917

-10.7%

32,270

33,286

-3.1%

328,994

347,407

-5.3%

5,167,837

5,018,036

3.0%

Air Carrier Operations (4)

4,358

4,534

-3.9%

67,668

65,784

2.9%

GA & Other Operations (5)

5,936

5,286

12.3%

94,059

99,400

-5.4%

Total Operations (5)

10,294

9,820

4.8%

161,727

165,184

-2.1%

Landed Weight (thousands of lbs)

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 Airport Center Drive, West Palm Beach , FL 33406-1470 www.flydjt.org

4.H.

PRESIDENT DONALD J TRUMP INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended July 2026 Airline Percentage of Market

Jul 2026 Enplaned Passengers Total Enplaned Passengers Delta Air Lines JetBlue Airways American Airlines United Southwest Airlines Allegiant Air, LLC Breeze Aviation Group, Inc. Frontier Airlines Avelo Airlines Inc Bahamasair Sun Country, Inc. a Minnesota Spirit Airlines Air Canada Porter Airlines

299,181 86,626 77,107 63,109 33,165 21,485 5,862 4,703 2,960 2,837 1,281 46 -

12 Months ended Jul 2026

Market Share

Enplaned Passengers

Market Share

100.00% 28.95% 25.77% 21.09% 11.09% 7.18% 1.96% 1.57% 0.99% 0.95% 0.43% 0.02% 0.00% 0.00% 0.00%

4,371,742 1,075,620 1,129,798 868,864 597,590 331,383 67,489 74,075 68,022 48,369 12,065 2,833 54,314 33,062 8,258

100.00% 24.60% 25.84% 19.87% 13.67% 7.58% 1.54% 1.69% 1.56% 1.11% 0.28% 0.06% 1.24% 0.76% 0.19%

PRESIDENT DONALD J TRUMP INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended July 2026 Change in Enplanements by Airline

Total Enplaned Passengers Delta Air Lines JetBlue Airways American Airlines United Southwest Airlines Allegiant Air, LLC Breeze Aviation Group, Inc. Frontier Airlines Avelo Airlines Inc Bahamasair Sun Country, Inc. a Minnesota Spirit Airlines Air Canada Porter Airlines

Jul 2026

Jul 2025

Enplaned Passengers

299,181 86,626 77,107 63,109 33,165 21,485 5,862 4,703 2,960 2,837 1,281 46 -

299,536 91,291 73,516 65,460 23,699 24,209 6,102 3,489 4,062 2,577 1,201 363 3,567

Change in Month to Month enplanements Change (355) (4,665) 3,591 (2,351) 9,466 (2,724) (240) 1,214 (1,102) 260 80 (317) (3,567) -

Percentage Change -0.1% -5.1% 4.9% -3.6% 39.9% -11.3% -3.9% 34.8% -27.1% 10.1% 6.7% -87.3% -100.0% n/a n/a

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended July 2026

Jul 2026

Jul 2025

4,232

4,374

126

160

Total Air Transport Movements

4,358

4,534

General Aviation and Other Aircraft Movements

5,936

5,286

Total Aircraft Movements*

10,294

9,820

International Passengers (enplaned + deplaned)

2,572

2,442

Domestic Passengers (enplaned + deplaned)

595,735

597,611

Total Terminal Passengers

598,307

600,053

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

2,368

2,652

Total Cargo (loaded + unloaded)**

2,368

2,652

Passenger Aircraft Cargo Aircraft

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

September 2026

CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION

$7,529,171

10/1/22

9/30/27

(2022-1019), (2023-1356), (2024-0994)

CULTURAL COUNCIL

$14,454,719

10/1/22

9/30/27

(R2022-1017), (20231354), (2024-0993),

FILM & TV COMMISSION

$3,173,063

10/1/22

9/30/27

(2022-1018), (2023-1355), (R2024-0995)

DPBC

$31,327,073

10/1/22

9/30/27

(2022-1024), (2023-1353), (2024-0992)

SUBCONTRACTS OVER $100,000 PBCFTC Olympusat

$590,000, 118,000 annually Pd in monthly installments

8/1/22

7/30/27

initial five yr. agreement

DPBC-Simpleview, LLC Web Based Services

$113,198 annually

10/1/25

9/30/26

1-1 yr renewals

Pd mo. $9,433.17

10/1/26

9/30/27

DPBC-Zimmerman, LLC R2018-1121 -Creative Design

$840,000 annually pd mo. $70,000

10/1/22

9/30/27

1- 5yr. agreement

DPBC-Zimmerman Agency LLC R Public Relations

Total contract not to exceed $300,000

10/1/2024

9/30/27

two 1-yr extensions ending 9/30/29

4.I.

September 2026

Culture-Push, Inc. Marketing Services (R2021-0401) (R2022-0788) (R2024-1155)

$201,000 annual fee not to 10/1/21 exceed $300,000 including travel 10/1/22 and other out-of-pocket 10/1/24 $89,000 annually

9/30/22

Initial 1 yr. with 2, 2yr. renewals

9/30/2024 9/30/2026

2nd renewal of 2yrs 2 yr. extension

CONVENTION CENTER CC-Management Global Spectrum

$225,000 annually Plus up to $90,000 Incentive fee

CC-F&B Oakview Group (OVG) (2022-0948)

7/1/17

9/30/28

10/1/22

9/30/27

DPBC - FOREIGN MARKETING DPBC-Vox International, Inc.

$92,125 annually

10/1/24

2/30/27

9/30/27

(Canada)

Not to exceed $276,375

DPBC-LMG Management

$96,000 annually Not to exceed $288,000

10/1/24

(Colombia)

$85,500 annually Not to exceed $256,500

10/1/24

(Brazil)

$18,000 annually Not to exceed $103,000

(Germany) DPBC - ARIAREPS

10/1/24

9/30/27

September 2026 DPBC – Fauhaber

$124,940 Not to exceed $374,820

10/1/24

9/30/27

DPBC – MMGY

$103,000 Not to exceed $309,000

10/1/24

9/30/27

5. OLD BUSINESS

Tourist Development Council (TDC) PRESENTED BY: PALM BEACH COUNTY DEPARTMENT OF AIRPORTS

5.B.

Airport Update • Traffic Reports • Air Service Updates

Data Index Table May 2026

May 2025

Total Passengers

686,656

677,392

Seat Capacity

880,857

Air Carrier Operations

Percent Change

June 2026

June 2025

1.4%

610,566

598,453

830,232

6.1%

746,829

5,358

5,086

5.3%

8,939

8,230

Total Ops

14,297

13,316

Percent Change

July 2026

July 2025

Percent Change

2.0%

598,307

600,053 -0.3%

857,818

-12.9%

700,212

728,462 -3.9%

4,654

5,296

-12.1%

4,358

4,534

-3.9%

8.6%

6,679

5,254

27.1%

5,936

5,286

12.3%

7.4%

11,333

10,550

7.4%

10,294

9,820

4.8%

DJT Traffic Q4 2019 - Q2 2026 7,315,464 6,994,643

8,000,000 7,000,000

6,407,002

6,899,919

6,525,846 6,640,043

7,766,225

7,516,846

7,979,119

6,000,000

2,258,252

5,000,000

1,200,000

8,719,484

8,252,653 8,525,586 8,576,888

1,000,000

8,657,372

6,138,184

800,000

5,260,748 4,264,037

600,000

3,442,310

4,000,000

400,000

3,000,000 2,000,000

200,000

1,000,000 0

Jun-26

Apr-26

Feb-26

Dec-25

Oct-25

Aug-25

Jun-25

Apr-25

Feb-25

Dec-24

Oct-24

Aug-24

Jun-24

Apr-24

Feb-24

Dec-23

Oct-23

Aug-23

Jun-23

Apr-23

Feb-23

Dec-22

Oct-22

Aug-22

Jun-22

Apr-22

Feb-22

Dec-21

Oct-21

Aug-21

Jun-21

Apr-21

Feb-21

Dec-20

Oct-20

Aug-20

Jun-20

Apr-20

Feb-20

Dec-19

Twelver Months Ended Passengers

9,000,000

8,699,490

Total Passengers - Month

8,077,442 8,403,519 8,573,728

10,000,000

Month & Year Total Passengers - Month

Twelve Months Ended - Passengers

Traffic Milestones for Palm Beach – 12 Months Ended 10,000,000 9,000,000

Pre-COVID record

8,000,000 7,000,000

NUMBER OF PASSENGERS

6,000,000 5,000,000

4,000,000

8,719,484 8,582,023 8,717,738

7,012,908 6,537,263 6,010,820 6,043,975

8,021,505 7,516,846 7,133,457 6,525,846 6,138,184 5,260,748

7,045,388 6,522,955

6,011,388

4,045,630 3,116,655

3,000,000 2,000,000

2,208,996

1,000,000 0 Traffic Apr-01 Dec-03 Dec-04 Sep-05 Apr-15 Sep-18 Feb-20 Feb-21 May-21 Aug-21 Dec-21 Mar-22 Sep-22 Apr-23 Sep-23 May-24 Apr-25 Jun-26 Jul-26 Stats for PBI/DJT MONTH & YEAR History

Air Service – New Updates Now flying nonstop to:

Air Service – New Updates San Francisco (SFO), CA Seasonal – Saturday only Begins November 7 Daily between Dec 24 and Jan 2, 2027

Air Service – New Updates Schedule

UA 608 SFO  DJT

08:10

16:38

UA 237 DJT  SFO

17:45

21:05

Source: Cirium-Diio Schedules

Block time of 380 minutes westbound makes SFO the longest flight to/from West Palm Beach (LAX for reference is 340 minutes)

Air Service – New Updates

Schedule makes it seamless for West Coast/PNW & Transpacific connections. Overnight layovers allow for additional China, Japan and Hawai’i flying. 9

Air Service – New Updates Seasonal Service Pause Dates & Resumption (dates subject to change): Airline Air Canada

Destination Resumes/Starts Montreal (YUL) December 2 Toronto (YYZ) October 25 JetBlue Airways Los Angeles (LAX) October 25 Delta Air Lines Minneapolis-St. Paul (MSP) December 1 Los Angeles (LAX) - New November 21 Allegiant Air Grand Rapids (GRR) October 1 Cincinnati (CVG) November 19 Breeze Airways New Haven (HVN) December 16 Norfolk (ORF) November 18 Akron/Canton (CAK) November 19 Richmond (RIC) October 1 Columbus (CMH) - New December 17 Atlantic City (ACY) - New December 17 Porter Airlines Toronto (YYZ) December 17

Pauses April 3, 2027 April 30, 2027 April 26, 2027 April 11, 2027 April 11, 2027

April 11, 2027 10

Air Service – New Updates Seasonal Service Pause Dates & Resumption Continued (dates subject to change): Airline Destination Resumes/Starts Avelo Airlines Wilmington, DE (ILG) October 9 Southwest Airlines Denver (DEN) - New November 21 Buffalo (BUF) - New January 9, 2027 Pittsburgh (PIT) - New February 11, 2027 St. Louis (STL) February 11, 2027 Indianapolis (IND) - New February 13, 2027 Providence (PVD) February 13, 2027 United Airlines Denver (DEN) October 25 Washington-Dulles (IAD) September 24 Houston (IAH) September 24 Chicago (ORD) - New Service year-round San Francisco (SFO) – New November 7

Pauses March 6, 2027 April 5, 2027 March 6, 2027 April 28, 2027 April 28, 2027 April 3, 2027

Source: Cirium-Diio Schedules 11

DJT Destination Map* *Seasonal Destinations MSP*

YYZ* GRR* ORD

SFO*

DTW

BOS

BUF*

BDL PVD HVN

EWR, HPN, ISP, JFK, LGA

CLE*

PIT PHL, ILG* ACY* BWI

CAK* CMH* IND* CVG*

DEN*

YUL*

DCA, IAD*

STL*

RIC*

ORF *

RDU AVL

BNA LAX*

CLT

ATL CHS DFW

*As of August 7, 2026 *SFO starts 11/7 with United *ACY and CMH start 12/17 with Breeze *BUF starts 1/9; IND on 2/13 with Southwest

IAH* MHH

MCO

DJT

6. NEW BUSINESS

Tourism Business Plan Fiscal Year 2027 The Path for Advanced Destination Promotion and Sustainability

6.B. - 1.

Tourism Business Plan Fiscal Year 2027 Table of Contents Strategic Direction & Objectives ................................................................................. 3 Public Policy & Economic Outlook ............................................................................... 5 Project Futuris ..................................................................................................... 15 Tourism Master Plan ............................................................................................. 18 Strategies & Tactics Destination Technology & Intelligence .................................................................... 20 Finance & Enterprise .......................................................................................... 26 Brand Evolution & Marketing ................................................................................ 28 Groups & Meetings, Destination Services, Leisure & Travel Trade Sales ........................... 46 Destination Stewardship & Civic Engagement .......................................................................... 54 Accomplishments & Awards FY2026 .......................................................................... 58 Tourism Statistics ................................................................................................. 70 FY 2027 TDC Performance Measures ........................................................................ 84

Discover the Palm Beaches 2195 Southern Boulevard Suite 400 West Palm Beach, FL 33406 (800)554 – PALM Satellite Sales Staff Locations: Washington, D.C.

Chicago, IL

New York, NY

Raleigh, NC

Phoenix, AZ

Tampa, FL

Representation Firm Locations: London, UK

Toronto, Canadá

Múnich, Germany

Sao Paulo, Brazil

Bogota, Colombia

Strategic Direction & Objectives DTPB has concluded the 2023-2025 strategic plan. The overarching objectives set out in the Strategic Plan have performed above expectations. The is a testament to the leadership and staff set forth to execute on the plan. Objects have been reset to reflect the higher performance achieved.

Revenue Objectives

2023

2024

2025 Goal

2025

Grow Visitation to The Palm Beaches

9.5M

9.9M

9.6M

10.7M

Increase RevPAR

$171

$173

$175

$190

Grow Non-Public Revenues

$647K

$888K

$850K

$1.1M

Economic Impact of Events

$164M

$195M

$200M

$253M

Organizational/destination development

2023

2024

2025 Goal

2025

Drive More Hotel Room Night Revenue

$1.2B

$1.22B

$1.3B

$1.35B

5.1%

5.4%

Attribute at least 40% of Hotel Room Nights Sold to DTPB

40%

45%

40%

43%

Collaboration, Advocacy, Sustainability

2023

2024

2025 Goal

2025

Increase tourism spending (EI)

$7.1B

$7.21B

$7.3B

$7.7B

Resident Sentiment

73%

74%

75%

73%

Increase Visitation from Niche Markets

12%

15.6%

14%

17%

Maintain Market Share (Hotel Room Night Rev)

Over several months 2026 and reaching final board approval in June, DTPB has created a 20272029 strategic plan. The process started with a thorough review of the latest DestinationNext Future Study, previous strategic/business plans and Tourism Master Plan. A series of one-on-one interviews with 29 key leaders in the industry and government agencies were conducted as well as an online survey completed by over 100 respondents. A workshop was held on March 18th, 2026, where the Board and leadership worked through strategic conversations, risk assessment, initiative design, and trade-offs to align on a focused set of strategic priorities for 2027 to 2029. The following strategic framework was created with 3 pillars and a total of 15 initiatives.

During the planning session there was discussion on evolving the organization beyond a mission and vision to a purpose statement. This statement is a more useful strategic compass for the organization that creates more inspiration internally and externally among the greater community. The following purpose statement is designed to resonate with staff, county and municipal leadership, industry stakeholders and residents.

Purpose Strengthening the visitor economy and elevating every community we serve through the stewardship and storytelling of The Palm Beaches brand.

Public Policy & Economic Outlook During the most recent legislative session, funding mechanisms supporting tourism promotion and destination development remained unchanged, preserving the current financial framework for the industry. However, proposed constitutional amendments and other policy initiatives expected to appear on the November ballot could have implications for local government revenues. Should these measures reduce available funding, they may create budgetary pressures that could affect future investments in tourism promotion, destination development, and related initiatives. At the local level, Palm Beach County welcomed a new administrative leadership team during the past year. The new administration has demonstrated strong support for the tourism industry and has maintained a collaborative relationship with Discover the Palm Beaches. Continued engagement with county leadership will be important to ensure tourism remains a strategic priority and that its economic contributions are well understood as future funding and policy decisions are considered. The travel industry enters 2026–2027 with a favorable outlook characterized by strong consumer demand, resilient travel spending, and sustained interest in leisure travel despite ongoing economic and geopolitical uncertainty. While travelers remain mindful of inflation, safety concerns, and rising travel costs, travel continues to be viewed as a priority of purchase and an essential component of lifestyle spending. The chart below shows the most recent results of the MMGY Travel Sentiment Index showing the stability of the travel industry over the last few years. This index is derived by interest in travel and perceptions of safety, affordability, time available for travel, and quality of travel services.

The overall travel environment remains highly competitive. Travelers are taking a more intentional approach to selecting destinations, evaluating destinations based on scenery, safety, food and

beverage experiences, outdoor recreation opportunities, and overall value. Beautiful scenery remains the single most influential destination attribute, followed by perceptions of safety and quality culinary offerings. This suggests that destination marketing efforts must continue to emphasize visual storytelling, destination quality, and visitor experiences while reinforcing a sense of comfort and security. These are all attributes that The Palm Beaches represents and Discover the Palm Beaches excels in conveying the brand story. The chart below shows the growth of the The Palm Beaches brand on relevance to leisure travelers in core target markets.

Travelers are becoming increasingly segmented in their preferences and behaviors. Income levels, household composition, and life stage are emerging as stronger predictors of destination choice than age alone. Higher-income travelers continue to demonstrate the greatest travel frequency and spending power, with households earning more than $100,000 annually planning substantially more trips and significantly higher travel expenditures than lower-income households. Similarly, travelers without children increasingly seek curated, experience-driven destinations, while families continue to gravitate toward destinations offering beaches, attractions, entertainment, and multigenerational experiences. These trends present significant opportunities for destinations that can clearly define their target audiences and tailor marketing messages accordingly. Broad-based marketing approaches are becoming less effective as travelers increasingly expect personalized experiences that align with their lifestyles and travel motivations. The charts below show that the interest in visiting The Palm Beaches skews younger and higher income, highlighting this trend.

Technology is also reshaping the travel planning process at an unprecedented pace. Half of all active leisure travelers have now used artificial intelligence tools such as ChatGPT when researching or planning travel, representing one of the fastest behavioral shifts observed in recent travel research. Among younger travelers, AI adoption is even more pronounced, with more than three-quarters of Gen Z travelers and more than two-thirds of Millennials utilizing AI tools during trip planning. Travelers are increasingly using these platforms to discover destinations, identify activities, build itineraries, and evaluate travel options. This shift has important implications for destination marketing organizations. Traditional search optimization remains important, but destination content must increasingly be structured and distributed in ways that allow AI-powered platforms to surface relevant destination information. Destinations that provide clear, comprehensive, and easily accessible content will be better positioned to influence travelers during the earliest stages of trip consideration.

As the travel planning process itself continues to evolve, destination selection remains the first and most important step for travelers, occurring before price comparisons, booking decisions, and detailed itinerary development. Inspiration is often triggered through compelling content, articles, social media, and visual storytelling, reinforcing the continued importance of destination branding and awareness-building efforts. Once travelers begin actively planning, seasonal travel habits, special occasions, and attractive travel deals become major catalysts for converting interest into bookings.

Several risks warrant continued monitoring. Travelers report increasing concern regarding health and safety issues, air travel safety, geopolitical instability, and the potential impacts of natural disasters. Financial considerations also remain important, particularly among lower-income travelers. Although travel demand remains strong, consumers continue to seek value and may adjust trip length, destination choice, or spending patterns in response to changing economic conditions. The outlook for The Palm Beaches remains positive through 2026 and into 2027. Current indicators from Destination Demand forecasting show winter 2027 leisure travel demand pacing ahead of winter 2026 levels, while average daily rate (ADR) growth continues to demonstrate resilience. Although economic and geopolitical uncertainty remains a factor, the destination is wellpositioned to capitalize on demand opportunities. Maintaining close monitoring of market conditions and retaining flexibility to activate targeted marketing and sales strategies in response to any signs of demand softening will be critical to sustaining visitation and revenue growth. “Strong summer events in 2026 will be difficult to repeat performance in 2027” Several factors will shape performance in 2027. The destination will not benefit from the same level of event-driven demand and compression experienced during late spring and summer in 2025 and 2026, creating a more normalized operating environment. In addition, planned renovations at several major hotel properties are expected to temporarily reduce available room inventory throughout the year. Group business is expected to provide a smaller contribution to overall demand growth than in recent years, increasing the importance of driving leisure and transient business to support occupancy and revenue objectives. At the same time, Palm Beach County's economic expansion is expected to generate new opportunities for business travel. Nearly 500,000 square feet of new Class A office space is anticipated to come online, supporting continued corporate investment and employment growth within the county's key business districts and creating incremental demand for lodging, meetings, and related visitor services. Overall performance is expected to grow at a moderate pace with continued strength in ADR.

Meetings, Conventions and Group Travel Outlook Based on the FuturePace and Tourism Economics forecasts, the outlook for group business in 2027 remains positive, with demand expected to accelerate following modest growth in 2026. Tourism Economics projects DMO group hotel room night demand to increase 1.8% in 2027, an improvement from the 0.4% growth forecast for 2026. The group demand benchmark for 2027 is forecast to reach an index of 106.1, representing demand levels approximately 6.1% above the 2023–2025 average.

Industry booking trends continue to support this outlook. Across FuturePace subscribers, overall pace for 2027 remains ahead of historical benchmarks, with definite bookings pacing approximately 4% above the 2023–2025 average. While tentative room nights remain slightly below prior-year levels, the gap has narrowed significantly during the past year, indicating improving future opportunity generation and conversion potential.

The pace of

The current hotel inventory pipeline has some key assets that will drive future meetings growth. The additional PBCCC hotel, NORA district Hotel and Gulfstream.

Looking ahead, the meetings and conventions sector is expected to remain healthy through 2027, with regional challenges in the southeast and Florida driving competition for events. Success will increasingly depend on a destination's ability to combine high-quality meeting infrastructure with compelling visitor experiences, strong value propositions, advanced technology capabilities and a demonstrated commitment to safety and service excellence.

Strategic Implications for The Palm Beaches Prioritize High-Value Visitor Growth Strengthen Positioning Around Experiences and Lifestyle Expand Engagement with Younger Audiences Adapt Marketing for AI-Driven Travel Planning Maintain Competitive Differentiation Emphasize Safety, Reliability, and Destination Stewardship Expand Personalization Across the Visitor Journey Position The Palm Beaches as a destination that delivers both business outcomes and memorable attendee experiences. Emphasize luxury accommodations, unique venues, cultural assets, wellness experiences and waterfront settings as competitive differentiators. Strengthen messaging around destination safety, transportation accessibility and visitor support services. Strengthen Community Trust and Resident Support Capitalize on the Destination Technology & Intelligence Advantage Continue investing in technology infrastructure and hybrid meeting capabilities across convention and hospitality facilities. Expand efforts to promote bleisure travel opportunities that encourage attendees to extend their stays and increase visitor spending. Leverage the destination's strong leisure appeal as a competitive advantage in attracting meetings, conventions, and incentive travel programs. Focus sales and marketing efforts on planners seeking destinations that combine convenience, service excellence and authentic local experiences.

Emerging Trends and Market Disrupters The travel industry is undergoing significant transformation driven by advances in artificial intelligence, evolving consumer expectations, demographic shifts, health and wellness trends, and broader economic and environmental changes. AI-powered travel discovery, hyperpersonalization, and emerging digital platforms are reshaping how visitors research, plan, and book travel, while growing demand for wellness, authentic experiences, multigenerational travel, and value-driven luxury is influencing destination choice. These shifts have important implications across Discover The Palm Beaches' business lines. Leisure marketing will increasingly focus on personalized, experience-driven storytelling and AIenabled discovery. Group sales and meetings strategies will emphasize wellness, flexible event experiences, technology-enabled meetings, and extended "bleisure" stays that combine business and leisure travel. Travel trade partnerships will continue evolve through greater digital connectivity, dynamic packaging, and AI-powered distribution channels that make destination content more accessible to advisors and tour operators. To meet evolving visitor expectations, Discover The Palm Beaches will also work with industry partners to elevate the end-to-end destination experience by expanding wellness and outdoor offerings, enhancing cultural and culinary experiences, improving accessibility and visitor wayfinding, encouraging digital innovation across the tourism ecosystem, and fostering memorable, authentic experiences that differentiate The Palm Beaches. The organization will continue investing in destination intelligence, predictive analytics, AI-ready destination content, and integrated technology platforms that enhance marketing effectiveness, strengthen industry partnerships, improve visitor experiences, and support data-informed decision-making. By leveraging trusted destination data and continuously enhancing both the visitor journey and the destination experience, Discover The Palm Beaches will maximize tourism's economic impact while reinforcing The Palm Beaches' position as Florida's premier destination.

Project Futuris

In the FY 2026 Business Plan, approved by DTPB and TDC boards, project Futuris was introduced as a response to recent trends—such as the rise of AI, the shifting expectations of travelers, public sector funding volatility, and the need for customized, tech-forward approaches—the three core pillars developed essential to advancing the purpose of DTPB and delivering measurable impact to Palm Beach County are: 1. Talent Development & Organizational Culture 2. Technology Development 3. Organizational Sustainability These pillars have been integrated into the 2027-2029 strategic plan and progress has been made over the last year. 1. Talent Development & Organizational Culture Goal: Cultivate a high-performance team equipped to navigate and lead through change. Strategic Rationale: As the industry evolves rapidly, internal clarity, leadership alignment, and employee empowerment are vital for success. The DMO of the future must not only attract top-tier talent but foster an internal culture that supports innovation, agility, and purpose-driven work. The ability of Discover the Palm Beaches to deliver on ambitious goals depends entirely on the quality, capability, and continuity of its people. Investment in talent is investment in every other strategic priority Key Developments: • • • • • •

Training Programs in Key Development Areas Mentorship Program Leadership Coaching Training — Underway: 1:1 leadership coaching launched for all direct supervisors Upskill Talent Development — Staff assessments completed; supervisor training programs initiated, all-staff training on emotional intelligence Fostering Engagement Building Leadership Pipeline

2. Tech Development, a competitive edge source Goal: Create a distinct, future-ready technology capability that drives marketing performance and destination intelligence. Strategic Rationale: Our data vision is to deeply understand our tourism community by seamlessly automating the organization, distillation and utilization of robust, relevant and actionable data that is centrally located, to continuously evolve through improved data-driven strategies and engagements, creating transformational visitor experiences and sustainable growth for the tourism economy Key Developments: •

Tech Development Department Established — Department created and realigned in the organization • New positions outlined; departmental priorities being developed through 1:1 assessment with each DTPB department 3. Organizational Sustainability & Growth Goal: Strengthen DTPB’s long-term resilience through proactive policy engagement, diversified revenue, and expanded influence as a strategic partner. Strategic Rationale: Tourism funding is increasingly subject to public scrutiny and political pressure. At the same time, the responsibilities of DMOs are expanding spanning destination stewardship, stakeholder support, and economic impact measurement. DTPB must take steps to secure its financial and organizational independence while aligning with the policy and funding priorities of key stakeholders at the local and state level. To ensure long-term sustainability and reduce dependency on traditional funding mechanisms, DTPB must develop new revenue streams that align with our core capabilities and mission. Key Developments: • • • • •

Creation of a DTPB Foundation for separate funding for community outreach & workforce development. Task Force created with key leadership in place; CFO actively setting up the Foundation structure. First grant committed to support a culinary apprenticeship program. Flagship campaign identified to launch a Culinary Certification Program, planned kickoff event in the fall Expansion of Destination Demand to Provide a greater understanding into market trends, enhance partner decision-making with AI-driven targeting and attribution and to position DTPB as an industry leader in destination analytics.

o o

Trademark & Patent Received -Discussions initiated with County on licensing and sublicensing agreement Two Partners onboard to pilot capabilities

•

Expansion and re-imagining of traditional sources: Membership, Co-op’s, Sponsorships/Partnerships to centralize all sales and revenue functions into one unified team that can Package DTPB’s owned assets (media, digital, events, content) into highvalue, bundled offerings. o New Sales Role Defined & Recruited to align all The Palm Beaches assets to the community and move from passive media sales to active revenue optimization with measurable ROI for partners.

•

Evaluating potential investment in new and expanding events that can generate a positive ROI as well as drive visitation during shoulder and need periods. o 5 O'clock Somewhere Festival — New need-period event secured o Miss America — Major marquee event coming this summer o Exploring other events to increase demand for hotel room nights and drive greater economic impact while potentially generating revenue

Tourism Master Plan Within the 2027-2029 strategic plan Discover the Palm Beaches has an initiative to become an active participant of the tourism master plan. This entails the participation of committees tasked to oversee the implementation of the plan and reporting back to the board with progress reports. The board of county commissioners approved the tourism master plan 50 recommendations. Discover the Palm Beaches has been identified as the lead agency on 12 of the 50 recommendations. During FY 2027, certain initiatives will be initiated. Recommendations Discover the Palm Beaches was identified as lead agency with many of these already in progress: A6. Continue / Expand Florida Tourism Partnerships B1. Maintain a Distinct and Cohesive Destination Brand B2. Advance Inclusive and Multilingual Marketing Campaigns and Visitor Services Programs B3. Support Artificial Intelligence–Driven Visitor Services B4. Launch a Palm Beach County Tourism Information Exchange & Annual Tourism Expo C2. Launch a Destination Stewardship Program in Partnership with Local Communities C3. Encourage “Sustainable Palm Beach” Practices D3. Continue to Develop Palm Beach County “Tourism for Good” Programs E16. Identify and Advocate Unique, Signature, Thematic and VIP Experiences F3. Continue to Support Regional Visitor Welcome Centers and the “Tourism Ambassadors” Program G1. Enhance Data Collection, Monitoring, and Decision-Making G3. Create a Destination Experience Quality Index (DXQI)

Strategies & Tactics

Destination Technology & Intelligence Destination Technology is a central business unit that catalogs organizational intelligence for more efficient, effective and measurable work across Discover the Palm Beaches, the tourism industry, and the broader community. The department brings together technology platforms, data infrastructure, artificial intelligence (AI), analytics, and training to help the organization move faster, make better decisions, and deliver greater impact. By centralizing organizational data into a trusted cloud data environment, Destination Technology enables dashboards, predictive insights, automation, partner intelligence, and AI-powered tools that support every major business function. Through scalable systems, governed data flows, reporting, and organization-wide enablement, the Destination Technology team helps DTPB improve operational efficiency, strengthen partner value, support sustainable revenue opportunities, and advance the future of destination promotion. Key functions and core initiatives include: •

•

• • •

•

Strengthen the organization’s core technology foundation by improving the systems and tools we rely on every day, making it easier for teams to work efficiently, access the information they need, and make smarter decisions that drive real results for the tourism community. Advance the organization’s analytics and dashboard capabilities by developing integrated reporting, predictive models, audience intelligence, and Destination Demand tools that support stronger planning and decision-making. Create a single, governed access point for staff to interact with organizational data, reporting, dashboards, and internal knowledge through a conversational AI experience. Expand the practical use of AI across organization workflows to increase efficiency, strengthen staff capabilities, and support higher-value work across departments. Expand organization-wide technology enablement by providing the training, documentation, workflows, and support needed for staff to adopt platforms, dashboards, AI tools, and data resources effectively. Scale secure data collaboration and partner-facing technology products that create measurable value for tourism businesses while supporting audience activation and new revenue opportunities. Develop a path to create a unified Destination Experience Platform that serves as the digital foundation for visitor engagement, destination discovery, trip planning, partner collaboration, resident participation, and AI-powered destination intelligence.

Lead: SVP – Destination Technology and Intelligence Collaboration: Executive Staff and Community Stakeholders 20

Strengthen Enterprise Technology Infrastructure •

•

• •

• • • •

Expand the cloud data warehouse by integrating priority data sources, standardizing core datasets, and creating reusable data models that support reporting, activation, partner insights, and AI-enabled tools. Modernize the cloud data warehouse by cleaning up legacy tables, views, and workflows, consolidating duplicative assets, and clarifying which datasets should be used for reporting, activation, and analysis. Optimize cloud data warehouse performance and cost management to ensure the platform remains scalable, efficient, and sustainable as data volume and usage increase. Expand semantic documentation across key tables, views, models, and metrics to make governed data easier to understand, query, and use across dashboards, AI tools, and natural-language interfaces. Advance priority data ingestion and transformation workflows to support timely reporting, activation, and analysis. Strengthen data quality monitoring and pipeline reliability to support trusted and responsible use of organizational and partner data. Continue optimizing customer data capabilities and our CDP to support segmentation, identity resolution, email activation, paid media activation, and partner-related use cases. Strengthen security and governance across centralized platforms, data flows, and user access to support responsible data use, platform reliability, privacy compliance, and clear ownership of approved systems and workflows.

Lead the CRM migration process • • •

• •

•

Ensure CRM infrastructure is built to meet requirements from discovery process and migrate data into new platform with seamless connectivity to data warehouse. Ensure CRM is connected to all necessary 3rd party integrations and add any relevant integrations to enhance effectiveness of CRM capabilities Automate Operational Workflows & Resource Management with improved process flows for Destination Services Process Automation, Inventory & Resource Management and other Workflow Automation Modernize Enterprise CRM & Revenue Operations through integration into 3rd party applications to streamline processing, tracking and communication Create a Digital Partner Experience Platform by upgrading the partner experience through redesign into a comprehensive self-service platform that streamlines onboarding, renewals, benefit management, payments, content submissions, and partner engagement Build an Integrated Partner Value & Intelligence Framework through development of workflows to ensure comprehensive tracking of partner benefits that are built into Partner Intelligence Dashboards Advance AI, Analytics & Destination Intelligence by Leveraging AI, predictive analytics to expand to Destination Demand into meetings market intelligence platform to provide

greater pacing analytics including industry trends, opportunity scoring, prospecting and enhanced predictive conversion models to improve decision-making, forecasting, prospecting, and operational efficiency. Advance Analytics, Dashboards, and Destination Demand Intelligence •

•

• •

Establish a cross-departmental reporting roadmap that prioritizes dashboards, recurring reports, manual workflows, and insight gaps with the greatest operational or strategic value. Migrate priority data modeling from existing reporting tools into the centralized data platform to create a stronger foundation for dashboard consistency, natural-language querying, AI integrations, and future data products. Develop an automated Marketing Mix Modeling process and integrate findings into the Destination Demand recommendation model to support media allocation, investment decisions, and ROI optimization. Build forecasting and scenario-planning models that help evaluate performance trends, demand shifts, targeting adjustments, budget changes, and need-period opportunities. Develop a Destination Influence Index and unified dashboard that bring together priority KPIs and key data sources to help predict destination performance, identify market opportunities, and support optimization decisions. Build audience models aligned with Destination Demand to identify high-value traveler segments, engagement patterns, market opportunities, and activation potential. Create the Destination Stewardship Dashboard to track Resident sentiment, Tourism perception, Community engagement, Tourism Master Plan progress, CTA participation, Stewardship initiatives, Destination readiness

Launch an Enterprise AI Chat and Intelligence Interface • •

•

Develop and roll out a centralized internal chat interface connected to approved data, reporting models, and governed knowledge sources within the centralized data platform. Enable staff to use plain-language questions to access business insights, KPI summaries, visualizations, and recommended follow-up analysis without requiring technical reporting or data skills. Configure the chat interface around priority use cases such as executive reporting, media performance, partner intelligence, and department-specific analysis, ensuring each use case has approved data sources, clear outputs, and appropriate governance. Surface approved forecasting, scenario-planning, Destination Demand data, audience, and KPI models through the chat interface so staff can explore trends, opportunities, and potential business impacts conversationally. Establish standards for AI accuracy, privacy, security, transparency, and responsible use across internal, public-facing, and partner-facing applications.

Expand Practical AI Adoption •

•

• • •

Identify department-specific AI use cases that support meaningful efficiency gains, stronger outputs, or faster decision-making across Marketing, Sales, Destination Stewardship & Civic Engagement, Travel Trade, Partnership, Finance, HR, and leadership functions. Apply AI to routine business processes such as meeting preparation, document summarization, policy and knowledge search, sales follow-up drafting, stakeholder briefings, and internal communications. Support Digital Marketing with AI search optimization so The Palm Beaches is better represented across emerging AI discovery environments. Evaluate new AI tools and capabilities based on business value, usability, security, privacy, scalability, and alignment with organizational priorities. Build a phased adoption model that allows teams to test, document, refine, and scale AI use cases based on measurable value.

Expand Enterprise Enablement and Training •

• • • • •

• •

Build a formal enterprise technology training program that supports new platforms, dashboards, AI tools, CRM workflows, CDP capabilities, website tools, reporting processes, and data collaboration workflows. Create onboarding paths for new employees based on department, role, platform access, and required technology usage. Maintain user-facing resource hubs, training videos, workflow documentation, platform guides, and playbooks to support self-service learning. Establish office hours, internal workshops, and department-specific enablement sessions to encourage adoption and reduce one-off support needs. Standardize request intake for dashboards, data needs, AI tools, website enhancements, CRM changes, CDP support, data collaboration, and platform-related requests. Develop training and documentation for the centralized staff chat interface so employees understand what questions it can answer, what data it can access, and how to interpret results responsibly. Track adoption, training completion, platform usage, and user feedback to guide future enablement priorities. Build a culture of data-driven decision-making and continuous improvement by helping staff use technology and intelligence in daily workflows.

Scale Data Collaboration and Partner Technology Products •

Scale Data Collaboration partnerships by onboarding partner data, supporting marketing and audience activation use cases, and documenting repeatable processes in a reusable playbook.

•

Expand data enrichment and digital activation capabilities that help partners strengthen customer records, understand audience composition, create actionable segments, and support marketing campaigns. Build partner-facing analytics products with plain-language metrics, simple filters, and clear takeaways tied to customer trends, audience profiles, campaign impact, and other priority insights. Introduce partner-facing natural-language interfaces that allow approved partners to ask questions of their data and receive summaries, insights, or visualizations without requiring technical expertise. Align data collaboration products with partner value and DTPB revenue opportunities by focusing on scalable capabilities that can be packaged, repeated, and measured.

Create an AI Discovery and Knowledge Graph Program as a Roadmap to Building a Destination Experience Platform (DXP) • • • • • • •

•

Develop a Palm Beaches Destination Knowledge Graph containing destinations, attractions, restaurants, hotels, events, experiences, cities, trails, and visitor services. Structure destination content using schema and machine-readable formats optimized for AI discovery. Monitor visibility across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and emerging AI travel platforms. Track AI Citations to monitor destination representation across AI-generated travel recommendations. Publish authoritative destination datasets that improve AI-generated destination recommendations. Create automated monitoring tools that identify inaccuracies in AI-generated descriptions of The Palm Beaches. Create a central content architecture that enables content re-use across website, email, CRM, social platforms, mobile experiences, AI assistants, partner applications, and digital advertising. Create a composable architecture allowing future modules and technologies to be deployed rapidly without major redevelopment.

Strengthen Community Support for Tourism through Development Comprehensive Communication Plan Leveraging Technology • •

Collaborate with Destination Stewardship & Civic Engagement on community outreach efforts including “Tourism Roadshow” and other community presentations Participate in the formation of key outreach community committees related to the Tourism Master Plan and Infrastructure and Destination Readiness

•

• • •

Development of dashboards, visualizations and infographics connected to data warehouse that highlight key benefits of tourism such as economic impact, jobs supported and other tourism benefits Continue to mine relevant insights for strategic communication related in support of tourism related issues Establish relationships within key municipalities, CRAs and DDAs to develop a comprehensive plan to audit wayfinding Develop communication plan and leverage findings from recent Destination Brand Effect Study to elevate the aggregate effectiveness of The Palm Beaches brand on the community

Advance Tourism Intelligence Capabilities • •

•

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Acquire new tourism, consumer, resident, mobility, transportation, economic, lodging, and visitor sentiment data sources to strengthen destination intelligence capabilities. Evaluate emerging data partnerships involving credit card spending, mobility patterns, air traveler behavior, event attendance, social listening, search behavior, AI search visibility, and visitation attribution. Continue the refinement of core tourism research programs including brand performance studies, resident sentiment research, tourism perception tracking, tourism advocacy measurement, and stakeholder feedback programs. Continue improving visitation, hotel demand, ADR, occupancy, RevPAR, and economic impact forecasting models through the incorporation of new variables and machine learning methodologies. Enhance attribution models to better understand the relationship between destination marketing investment, destination awareness, intent, visitation, and revenue generation. Explore Develop a comprehensive destination health and experience measurement framework that evaluates the quality, competitiveness, sustainability, and overall visitor experience of The Palm Beaches as a Destination Experience Quality Index (DXQI)

Finance & Enterprise To achieve the destination and organization’s vision, mission, strategies, and program goals over the long term, we must ensure that human, financial, and information technology resources are adequately sustained. The near-total dependence on bed tax revenue continues to be structural vulnerability for Discover the Palm Beaches in the longterm so we will continue to explore alternative funding sources. We will always prioritize organizational accountability by continuing to perform comprehensive ROI reviews of all publicly funded investments to validate effectiveness, maximize utilization, and help guide future allocation strategy. Above all else, for the enterprise to be able to successfully navigate the internal and external challenges identified in our business plan and the Tourism Master Plan, we must continue to enhance Board governance, advocacy efforts, team engagement and development, and community leadership alignment to ensure the organization’s long-term relevance. Lead: Chief Enterprise & Financial Officer, and Director of Human Resources Collaboration: President & CEO, Executive Staff, Government, Industry & Community Stakeholders

Diversify and Stabilize Revenue Streams by continuing to explore alternative funding sources • • • • •

Discuss and agree with the County Administration on the enabling legislation necessary to develop and implement alternative funding model options in the Bed Tax statute. Execute on the established roadmap to create the DTPB Foundation structure and coordinate events to support. Develop licensing agreement with Palm Beach County to expedite the commercialization of the Destination Demand tool to a 3rd party. Engage Tourist Development Council and Palm Beach County leadership to explore and implement additional partnership revenue opportunities. Expand the investment strategy of non-public funds to include possible event ownership stakes.

Partner with the TDC and County Officials to Renew and Modernize the DMO Contract • • • •

Engage County officials to identify desired outcomes from each party related to comprehensive contract revision Identify current language modifications that will allow alternative funding streams and expand the scope of DTPB's responsibilities. Focus on modernizing and streamlining policies currently impeding competitive advantage opportunities while ensuring no loss of financial oversight. Align County contract with approved BCC Tourism Master Plan recommendations

Align Organizational Structure, Staffing, Systems and Roles for the Next Phase of Growth • • • • • •

Build a DTPB future-ready team through a comprehensive jobs and functions audit. Advance the Destination Technology and Intelligence Department to help strengthen DTPB organizational performance. Align DTPB leadership and management structure with strategic priorities. Evaluate technology options that will help to reduce manual tasks across the organization while futureproofing the systems necessary to execute the business plan. Create an Automation tool to assist with preliminary expense reporting auditing. Fully integrate our Credit Card processing with our CRM and ERP systems to eliminate manual intervention.

Further Elevate Organizational Excellence Through Advanced Talent Development and Leadership Growth • • •

Expand management training program to create upskill opportunities for the next tier of leadership in the organization. Perform annual engagement survey and establish a plan to address any shortfalls against benchmarks Identify needed talent investment opportunities arising from the organizational jobs and functions audit and structure a quarterly skills training for all levels of staff.

Brand Evolution & Marketing Building the future of The Palm Beaches brand through personalized storytelling that inspires meaningful visitor and resident connections and delivers measurable marketing impact.

Lead: Senior Vice President, Marketing; Director, Integrated Marketing; Director, Social Media & Content; Director, PR & Communications; Director, Digital Marketing

Collaboration: Domestic & International Agencies of Record, Flagler Advisory Board

BRAND & INTEGRATED MARKETING Support the long-term vision of the Discover The Palm Beaches Strategic Plan and Palm Beach County Tourism Master Plan through future brand evolution, collaborative destination positioning and strategic marketing leadership, evolving beyond traditional luxury narratives toward a more personalized lifestyle destination that reflects the destination’s diversity of experiences. •

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Evolve The Palm Beaches brand to strengthen differentiation, deepen emotional connection and position the destination for long-term growth based on emerging traveler motivations centered on personalization, connection, exploration, wellbeing, restorative travel and meaningful experiences. Rollout Destination Brand Guide beyond campaign assets to align storytelling across partnerships in a meaningful way, including hi-res photography, destination copy points, colors and iconography. Conduct Agency of Record RFP to determine the next phase of creative evolution, including audience research, perception studies and trend analysis to identify future opportunities for brand differentiation and growth that will guide the next evolution of the destination brand. Identify opportunities to strengthen emotional connections with travelers through a brand study and stakeholder engagement to enhance storytelling that inspires deeper engagement with the destination.

Accelerate visitation and market share through strategic market development initiatives and destination pillars that align experiences with the interests, motivations and travel behaviors of priority domestic and international audiences. • •

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Deepen niche audience segments through destination pillars, aligning culinary, arts & culture, wellness, shopping, beaches & outdoors, sports and family messaging to expand visitation reach throughout destination through storytelling and messaging. Focus seasonal marketing investments on high-performing domestic markets, including New York, Boston, Chicago, Washington D.C., Philadelphia, Houston and Dallas during the winter and spring season, and Atlanta, Miami-Fort Lauderdale, Orlando, Tampa, Houston and Dallas during the summer and fall season. Strengthen international visitation through targeted marketing initiatives in Canada, the United Kingdom, Brazil, Germany and Colombia, engaging travelers through trusted media partnerships, influencer collaborations and targeted messaging. Evaluate expanded efforts in new markets to broaden reach and support growth, including Los Angeles, San Francisco, Detroit, Nashville, Jacksonville, Ft. Meyers/Naples, Sarasota, Argentina and other Latin American markets based on visitation trends, airlift and traveler demand.

Elevate The Palm Beaches Collection campaign with further spotlight on the destination’s cities and towns, inspiring repeat visitation through curated storytelling and immersive travel experiences. • •

Expand The Collection: Cities platform through new photography, video, and creative assets that showcase the character, attractions and experiences found throughout The Palm Beaches, including digital and traditional creative that combines several cities as suggested trip itineraries. Increase partner participation throughout Collection content and co-op media to showcase local businesses, attractions, restaurants and cultural institutions.

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Further develop city-specific content, including itineraries, trail connections and neighborhood guides that encourage visitors to discover multiple regions of the destination. Introduce Palm Beaches Passport and reward system for visiting each region, with specific partners within each location providing a souvenir pin to each visitor. Gamify and amplify this strategy across social media. Create interactive activation that matches visitors with their ideal Cities personality with giveaways and a custom itinerary for that city.

Optimize the effectiveness and accountability of digital and traditional marketing investments through destination intelligence, enhanced performance measurement and data-driven decisionmaking. • •

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Strengthen organizational accountability by utilizing Marketing Mix Modeling (MMM) data and expanded dashboard performance insights to inform strategic decisions, improve marketing efficiency and demonstrate the measurable impact of destination marketing efforts. Continue supporting Destination Demand initiatives by utilizing real-time search behavior, traveler insights, media partnerships and tourism trends to identify emerging opportunities, refine targeting strategies and inform future market development efforts, influencing short-term travel decisions and stimulating visitation during need periods. Optimize partner co-op programs through rapid-deployment marketing packages with media partners that allow Discover The Palm Beaches to quickly activate targeted campaigns in response to market opportunities, occupancy needs or emerging demand trends. Implement event evaluation frameworks and economic impact calculators to measure the effectiveness of destination-sponsored events, partnerships and activations, ensuring investments align with organizational priorities and generate meaningful return on investment.

Strengthen position as a premier mid-size meetings, conventions and events destination through brand storytelling of The Palm Beaches Convention & Entertainment District and expanded convention center campus alongside the Between-The-Sessions campaign platform. • •

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Brand The Palm Beaches Convention & Entertainment District as a walkable meetings experience offering convenience, connectivity and memorable attendee experiences, while positioning the Convention Center Campus as the destination's premier venue for meetings and events. Showcase the future of meetings through immersive activations, visual storytelling, interactive mapping, virtual reality and offline, handheld immersive planning tools and innovative sales assets that highlight the expanded Convention Center Campus, second headquarters hotel and Convention Center expansion, helping planners envision the destination's long-term growth and meeting capabilities. Execute a paid media strategy through print, digital and industry partnerships that increases awareness and consideration among qualified planners and decision makers. With nearly 60% of B2B buyers now using generative AI to research purchasing decisions, improve discoverability, differentiation and destination consideration by ensuring the destination is represented through authoritative, experience-rich content across AI-powered research and planning platforms. Leverage trade show activations, sales missions and industry engagements to build anticipation and awareness for the future of meetings in The Palm Beaches.

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Expand authentic meetings content—including planner testimonials, case studies, event recaps, attendee experiences, photography, and video—to strengthen credibility, improve AI discoverability, and demonstrate The Palm Beaches' ability to deliver exceptional meetings and events.

Reinforce the ease of air travel into The Palm Beaches through West Palm Beach, highlighting expanded air service, exceptional traveler experiences and continued investments in airport infrastructure. • • • • •

Collaborate with airport and airline partners to promote new and expanded nonstop routes, strengthening connectivity from priority domestic and international markets, including emerging markets such as Los Angeles, Houston, Detroit, Nashville, Minneapolis, Cleveland and more. Support awareness of the airport’s rebranding and positioning through integrated marketing efforts, ensuring consistent messaging across owned, earned and partner channels. Showcase ongoing airport enhancements, terminal expansion projects and elevated dining, retail and passenger amenities that reinforce The Palm Beaches’ reputation as a seamless and welcoming destination from arrival to departure. Leverage destination content, FAQs and AI-optimized resources to increase visibility of air service options and support year-round demand for key routes and markets. Align airlift marketing efforts with destination campaigns, market development strategies and airline partnerships to encourage visitation growth and support future air service expansion.

Capitalize on the growing demand for “Sweat-Jetting” -- active travel and outdoor adventure, by positioning The Palm Beaches as a year-round destination for movement, wellness and recreation. •

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Promote “sweat-jetting” through outdoor experiences, run clubs, wellness events, and active lifestyle programming, including Eudēmonia, Palm Beaches Marathon and other sports and fitness-focused experiences to attract health-conscious and active travelers and promote yearround travel to level seasonality. Showcase the number of racquet sport facilities, pro-players, events and new professional pickleball league in The Palm Beaches by highlighting pickleball, tennis, padel and more. Feature “Sweat in Style” and “Flex Lux” opportunities, highlighting lifestyle gyms and fitness studios, day pass and Resort Pass partnerships and a la carte luxury experiences. Create “Paddles & Pedals” campaign to position The Palm Beaches as a leader in soft adventure travel by promoting approachable outdoor experiences that connect visitors with nature through guided paddling, cycling, snorkeling, hiking and waterfront exploration. Highlight The Palm Beaches' extensive network of trails, waterways, parks and outdoor recreation assets, including the Florida Lake to Ocean Trail, Palm Beach Lake Trail, Riverbend Park and destination-wide natural areas. Explore collaborations with MindBody, ClassPass, Strava, Life Time, Equinox, Amped and similar health and fitness partners to reach targeted audience segments. Explore activations in key markets to highlight Warmth + Wellness with pop-up fitness classes and takeovers.

Strengthen The Palm Beaches’ appeal as a premier destination for “togetherness” featuring kidfocused family travel and pet-friendly experiences by creating meaningful opportunities for connection, exploration and memory-making with loved ones.

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Capitalize on the growing trend of kid-fluenced travel by developing family-focused itineraries, experiences and content that inspire children to help shape the vacation experience while creating opportunities for deeper family connection. Develop family engagement initiatives tied to Sea Turtle Capital®, including Junior Adventurer itineraries, youth-focused educational content, Flora-inspired activities and opportunities for children to become Certified Sea Turtle Friends. Strengthen position as a pet-friendly destination by highlighting pet-friendly accommodations, restaurants, beaches, parks and amenities while expanding content and partnerships such as Bring Fido and Chewy that appeal to travelers who plan vacations around their pets. Collaborate with family, parenting and pet-focused creators, influencers and media outlets to increase awareness among high-value family and companion travel audiences. Create destination guides and themed content that showcase family favorites, including attractions, water activities, playgrounds, mini golf, ice cream trails, outdoor adventures and interactive experiences throughout The Palm Beaches.

Elevate The Palm Beaches' culinary identity by showcasing food as a reflection of culture, community and place through immersive dining experiences, destination storytelling and strategic partnerships that inspire visitation and deepen visitor connection. • • • •

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Leverage partnerships with the MICHELIN Guide, James Beard Foundation and destination culinary leaders for marketing opportunities, ceremonies, events and activations to elevate awareness and reinforce reputation of The Palm Beaches as a premier culinary destination. Establish a Culinary Advisory Board comprised of local chefs, restaurateurs, agricultural leaders, hospitality partners and culinary influencers to help guide destination culinary positioning, identify emerging trends and shape the authentic flavors and experiences that define The Palm Beaches. Develop Culinary Neighborhood Discovery experiences, including dining trails and curated itineraries that encourage visitors to explore local restaurants, emerging dining districts and hidden gems. Bring the authentic flavors of The Palm Beaches to life through Sea-to-Table, Farm-to-Table and Cook Your Catch experiences that connect visitors with local fishermen, farmers, chefs and producers while showcasing the destination's coastal heritage, tropical agriculture and commitment to locally sourced cuisine. Capitalize on emerging lifestyle trends such as soft clubbing and wellness-focused dining and social experiences by highlighting elevated mocktail culture, wellness brunches, oceanfront cafés, chef-driven healthy cuisine and specialty dining that fosters connection, balance and community while redefining how visitors gather, socialize and recharge.

Amplify resident engagement efforts through Love The Palm Beaches and Tourism Shines initiatives to strengthen destination stewardship, foster community pride and deepen appreciation of tourism’s impact on quality of life. • •

Leverage Tourism Shines campaign to increase awareness of tourism’s economic, cultural and community benefits through year-round storytelling, targeted outreach and resident-focused education initiatives. Expand multilingual content and outreach efforts to ensure residents across all communities feel represented, informed and engaged in the future of tourism in The Palm Beaches.

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Expand the Love The Palm Beaches campaign through activations, contests, user-generated content and interactive experiences that encourage residents to celebrate and share what makes The Palm Beaches special. Develop a suite of advocacy tools and resources, including presentations, infographics, videos and community engagement materials, to support road shows, stakeholder outreach and public education efforts. Highlight the hospitality heroes who bring the destination experience to life, including hospitality professionals, Certified Tourism Ambassadors, fishing captains, tour guides, wellness instructors, coaches, chefs, artists and other local champions, to foster pride and strengthen community connection. Activate the campaigns through community events, local partnerships and destination-wide engagement opportunities that increase visibility and encourage participation throughout the year. Integrate Flora and other destination stewardship initiatives into campaign creative, educational programming and community activations to reinforce sustainability and conservation messaging.

Advance environmental stewardship and responsible tourism through Sea Turtle Capital®, Sea to Preserve and destination-wide initiatives that inspire visitors to connect with, protect and celebrate The Palm Beaches' natural environment while supporting the region's Blue Economy—the interconnected relationship between healthy coastal ecosystems, outdoor recreation, tourism and community prosperity. • • • • • •

Expand Sea Turtle Capital® through educational resources, partner toolkits and destination-wide engagement opportunities that empower municipalities, businesses and tourism partners to promote sea turtle awareness, conservation and responsible visitation. Develop interactive experiences and educational programs that foster visitor participation in conservation efforts, including initiatives such as Adopt-a-Sea Turtle, Junior Sea Turtle Ambassador and family-friendly stewardship activities. Showcase The Palm Beaches’ diverse outdoor recreation and wildlife experiences through partnerships with Environmental Resources Management, Parks & Recreation and conservation organizations, highlighting parks, trails, waterways and natural areas throughout the destination. Promote meaningful wildlife and nature encounters, including sea turtles, manatees, birding, snorkeling and animal experiences at attractions such as Loggerhead Marinelife Center, Manatee Lagoon, Palm Beach Zoo & Conservation Society and Lion Country Safari. Refresh Sea to Preserve campaign through compelling visual storytelling, partner-generated content and destination marketing initiatives that highlight conservation, sustainability and responsible tourism practices. Pursue and promote certifications that recognize and promote tourism partners demonstrating leadership in sustainability while helping to share responsible tourism guidance and best practices that encourage visitors to protect local ecosystems, waterways and wildlife through topics such as boating safety, sea turtle protection, reef etiquette and Leave No Trace principles.

Strengthen The Palm Beaches’ position as a welcoming and accessible destination by advancing destination-wide accessibility empowering visitors to confidently plan meaningful travel experiences. •

Expand destination accessibility resources and trip-planning tools to create a comprehensive accessibility hub that helps visitors easily identify accessible accommodations, attractions,

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parks, beaches, transportation options and support services, including travel agent partnerships and accessible destination brochure to help travelers plan with ease. Champion accessibility throughout the tourism community by connecting partners with training, resources and best practices to create welcoming experiences for travelers of all abilities, while highlighting hospitality members who have expertise, fluency in ASL and other certifications. Collaborate with leading accessibility organizations, including Wheel the World, KultureCity, TravelAbility and other industry partners, to advance accessibility training, improve visitor experiences and support destination-wide accessibility initiatives. Pursue recognized accessibility certifications and designations, such as Sunflower and IBCCES, reinforcing The Palm Beaches’ commitment to inclusive travel and position the destination as a leader in accessibility. Increase awareness and trust among travelers with disabilities through authentic storytelling, accessible content through voice activated search and AEO enhancements, and partnerships with disability advocates, influencers, content creators and OTA partners. Support and amplify accessible events, programs and experiences throughout the destination while promoting sensory-friendly, mobility-accessible experiences that expand opportunities for visitors and residents to fully participate in and enjoy The Palm Beaches.

Strengthen strategic partnerships and transformational events that expand the reach of The Palm Beaches brand, amplify destination storytelling and create meaningful connections with visitors, residents and key stakeholders. • •

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Collaborate with tourism organizations, including Visit Florida, Brand USA and other industry partners, to expand destination awareness and drive visitation through cooperative marketing programs in priority domestic and international markets. Support more than 35 community and transformational events and activations annually that enhance quality of place, generate visitation and reinforce The Palm Beaches' connection to residents and visitors alike, including the Palm Beach International Boat Show, Miss America, The Pink Retreat, 5 O’clock Somewhere and Eudemonia. Elevate Palm Beach Style as a destination differentiator through strategic collaborations with local brands, designers and retailers with launch of The Palm Beaches merchandise program that celebrates Florida’s Most Stylish Destination® and strengthens destination affinity. Explore partnerships with locally based brands in the fashion, design, outdoor, wellness and culture space, including Engel, Celsius, Stoney Clover, Coniglio and more, creating co-branded products and experiences that showcase the lifestyle that define the destination. Activate at premiere festivals and events that align with The Palm Beaches pillars, including culinary, fashion, sport, wellness and culture in our drive and fly markets.

Elevate Florida’s Cultural Capital® in partnership with the Cultural Council for Palm Beach County by showcasing the destination’s world-class arts and cultural experiences. • •

Promote signature initiatives, such as MOSAIC, Open Studios and forthcoming Cultural Council app highlighting trails and cultural exploration, through owned channels, including website, email, content, social media, and earned media collaboration. Leverage cultural partners, local artisans, performing arts organizations, and galleries to create compelling content and showcase immersive experiences that inspire visitation.

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Collaborate on integrated marketing initiatives, including Art Basel programming, media missions, destination reviews, event activations, regional promotions and partnerships, and placements in leading arts & culture publications to elevate The Palm Beaches’ cultural profile. Amplify Cultural Council visitor resources, including the Art & Culture Magazine, Art of Collecting Guide, Kids Cultural Guide, Art & Food Pairing Guide, Arts Guide for Sports Fans, and Arts & Nature Guide, to encourage exploration and extend visitor stays.

Advance destination storytelling in partnership with the Palm Beaches Film & Television Commission through co-branded media initiatives and production-driven opportunities. • • • •

Align with Peter Greenberg, Amazing Itineraries: Fontana Family, and other production partnerships that expand destination visibility across major broadcast networks. Expand content-sharing efforts between agencies to generate additional b-roll and production assets for use across marketing platforms. Highlight emerging travel and content trends through promotion of Film Commission programming, including nature-focused content featured on the PBTV Wild channel in the U.S. and Canada, Sweat-Jetting content creation, and Kitty Lundun’s pet travel series. Support the launch and promotion of the Film Commission’s production incentive program while collaborating on strategies to strengthen locally focused programming featuring Palm Beaches businesses, events, and attractions.

Position The Palm Beaches as a premier sports and golf destination in partnership with the Palm Beach County Sports Commission by capitalizing on events that drive visitation and overnight stays. • • • • •

Champion marquee events including Spring Training, equestrian competitions, polo, the Cognizant Classic, the James Hardie Pro Football Hall of Fame Invitational, TGL, Delray Beach Open programming, and other specialty tournaments as key tourism drivers. Increase awareness of the Ultimate Weeks of Sport, a uniquely Palm Beaches series featuring more than 10 sporting events within a concentrated two- to three-week timeframe. Feature Lou Groza Award content, including voting opportunities, athlete spotlights, and weekly features, across The Palm Beaches content channels. Spotlight the destination’s extensive athletic infrastructure, including racquet sports facilities, baseball complexes, eight ice rinks, and indoor courts, through the Sweat-Jetting content series. Elevate year two of the National Battle of the Bands by driving attendance through cooperative advertising placements, partner engagement, and in-kind marketing support.

DIGITAL MARKETING Optimize paid digital strategy to further deliver more personalized, coordinated, and measurable campaigns across priority audiences, markets, and partner initiatives. • Use Destination Technology data, website behavior, and engagement signals to guide audience targeting, paid media segmentation, and media efficiency. • Amplify a consistent testing framework across creative, messaging, audiences, landing pages, calls to action, and conversion pathways to improve campaign performance and audience engagement. • Incorporate content and storytelling assets from across departments, including social, public relations, meetings, travel trade, partner marketing, and creative teams, to better integrate the destination brand across paid media campaigns and create a more cohesive destination narrative. • Advance paid media storytelling and user experience by aligning creative assets, messaging, and landing pages across campaigns to create a more cohesive path from ad exposure to website engagement and conversion. • Enhance lead generation and attribution in partnership with Destination Technology to better connect paid media and digital engagement to qualified actions, partner referrals, and measurable conversions. • Evaluate and test paid media opportunities across influential traveler discovery platforms, including Reddit, Tripadvisor, and TikTok, while exploring advertising opportunities within emerging AI-powered search, conversational, and destination discovery platforms, based on audience relevance, available ad capabilities, brand safety, measurement, and campaign objectives. • Continue to conduct regular paid media and campaign performance reviews to evaluate results, refine audience strategies, and inform future media planning, partner opportunities, and budget decisions. • Modernize shared measurement frameworks, including a Destination Influence Index, to better evaluate how SEO visibility, AEO and AI citation presence, awareness indicators, website engagement, content-assisted actions, lead quality, partner value, and measurable conversions contribute to destination consideration and visitor planning behavior. Reinforce the position of ThePalmBeaches.com as a valuable, discoverable, and personalized digital destination experience that helps travelers, meeting planners, partners, and trade audiences connect from inspiration to planning and action. •

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Prioritize a responsive, cross-device website experience across mobile and desktop, with a focus on design, navigation, content structure, page speed, accessibility, and clear user pathways to support usability, engagement, and visibility across both human and AI-driven discovery. Expand SEO and AEO strategies to address question-based traveler intent, long-tail search behavior, and conversational planning prompts, supporting visibility across traditional search, AI-powered search, and emerging trip-planning tools. Strengthen AI visibility and conversational search performance by using insights from Scrunch and other AI visibility tools to monitor how The Palm Beaches appears across generative AI platforms, track user-generated discovery channels such as Reddit and

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Tripadvisor, identify content gaps, and better understand where travelers are being influenced earlier in the decision-making process. Advance high-priority website content across Things to Do, Meetings, Travel Trade, partner listings, itineraries, accessibility, air service, seasonal campaigns, and destination pillar content, ensuring information is current, actionable, and aligned with traveler, planner, and partner needs. Expand human-centered and personalized website content, including curated storytelling, local expertise, specific destination language, neighborhood guides, itineraries, image context, and guided planning experiences that make the destination feel more authentic, immersive, and easier to explore. Elevate cross-channel content alignment by connecting website storytelling, paid media, email, social, PR, and partner campaigns around shared audience priorities and destination messaging. Strengthen website governance, QA, and performance measurement to ensure content remains accurate, accessible, optimized, and aligned with audience needs, campaign priorities, and conversion goals.

Scale high-quality first-party audiences and intentional customer journeys across the destination lifecycle through segmentation, personalization, email engagement, and dynamic content delivery that deepen audience relationships and support measurable engagement and conversion actions. • •

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Increase high-quality first-party audience growth through email signups, itinerary tools, campaign forms, lead-generation efforts, partner engagement, and audience-specific content experiences. Utilize Destination Technology data, website behavior, email engagement, and campaign activity to better understand audience motivations, content preferences, travel-planning needs, and intent signals, applying those insights to customer journey mapping, personalization, and segmentation across key audiences such as leisure travelers, meeting planners, travel trade, partners, and repeat visitors. Expand niche newsletters, segmented content experiences, and value-driven email content tied to destination pillars, campaign priorities, audience interests, market priorities, partner opportunities, and traveler intent. Advance our structured test-and-learn framework for email and personalization efforts across subject lines, creative, content modules, send timing, calls to action, audience segments and dynamic content.

Apply AI, automation, and emerging technology in practical and responsible ways to improve workflow efficiency, personalization, content development, and digital experiences for travelers, meeting planners, partners, and internal teams. • •

Identify and apply practical AI and automation use cases across content planning, production, QA, campaign development, reporting, personalization, creative optimization, and workflow management. Develop internal guidance and AI-enabled workflows that reduce repetitive manual work, improve consistency, and help the Digital Marketing team use AI responsibly and efficiently

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across recurring functions, while maintaining brand voice, accuracy, quality control, and appropriate human review. Explore AI-assisted itinerary tools, personalized video itinerary concepts, guided planning experiences, meeting planner support tools, and other emerging technology applications that create more personalized, valuable, and engaging destination planning experiences. Continuously evaluate emerging AI platforms, consumer behaviors, and technology trends to identify opportunities that improve destination discovery, traveler planning, organizational efficiency, and long-term digital competitiveness. Measure the impact of AI-assisted workflows on efficiency, content quality, campaign performance, and team capacity to help guide future investment decisions.

Strengthen The Palm Beaches' position as a premier meetings destination by advancing planner-focused digital experiences, destination storytelling, and connected marketing support that help meeting professionals confidently discover, evaluate, and choose the destination. •

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Develop and optimize planner-centered website experience, meetings content and Convention District microsite aligned with evolving planner needs, highlighting destination differentiators, district experiences, venue options, itineraries, customer success stories, testimonials, and authentic local recommendations throughout the planning journey. Optimize content for long-tail SEO, conversational AEO, and AI discoverability by aligning content with how meeting professionals naturally research destinations, venues, attendee experiences, destination capabilities and real-world event outcomes. Develop audience-specific meetings content and messaging tailored to priority planner segments, including corporate, association, incentive, life sciences, medical, financial and specialty, to better align with goals, decision criteria and experiences important to each. Expand digital planning resources that help meeting professionals move seamlessly from inspiration to inquiry, including planning guides, venue comparisons, itineraries, district information, FAQs, and other decision-support tools. Customize an AI-powered Meeting Planner Assistant that enables planners to discover venues, access destination resources, build itineraries, and connect directly with DTPB sales experts throughout the planning process. Activate meetings content across marketing, sales, and partner channels to create a connected planner experience spanning website, email, paid media and emerging AIpowered discovery platforms.

Expand digital support and shared insights for tourism partners by helping partners improve visibility, strengthen content quality, increase marketing effectiveness, and participate more meaningfully across the destination ecosystem. • •

Help partners improve their digital presence through education, shared insights, and emerging digital best practices that strengthen content quality, visibility, and participation in destination marketing opportunities. Explore expanded partner visibility opportunities across ThePalmBeaches.com and related digital channels, including premium placements, campaign integrations, featured content, and high-impact promotional opportunities tied to destination pillars, campaign priorities, partner initiatives, and major events.

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Provide clearer partner listing best practices that support user experience, search visibility, content quality, and visitor engagement across ThePalmBeaches.com and related destination marketing platforms. Develop a partner digital training program focused on building partner capability in areas such as website listings, content quality, imagery, SEO, AI-era visibility, digital media, campaign participation, reporting, and evolving digital marketing best practices. Develop a recurring partner-facing digital insights series to share recommendations, performance trends, content guidance, platform updates, and timely opportunities for partners to participate more effectively in destination marketing.

SOCIAL MEDIA Leverage storytelling-driven video content to highlight the destination’s distinct cities, neighborhoods, attractions, culinary scene, and signature experiences. •

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City-specific content – 48 Hours in (City): Create localized itineraries highlighting how visitors can spend the perfect two days in individual The Palm Beaches destinations to highlight The Palm Beaches Collection campaign. Content would showcase each city's unique personality, including top attractions, dining, shopping, outdoor activities, arts and culture, and hidden gems.  Tastes of Delray Beach  Jupiter Wellness Weekend  Creative Lake Worth Beach  Cultural West Palm Beach  Historic Palm Beach  Waterfront Boynton Beach  Sea Turtles of Juno Beach  Palm Beach Gardens Golfing Adventures  Wellington In Style  Luxury Boca Raton Produce a "What's New in Dining" video series that highlights recently opened restaurants, newly Michelin-recognized establishments, notable dining experiences and chef cooking demonstrations and recipe inspiration while reinforcing the destination's reputation as a premier culinary destination.

Integrate social commerce opportunities into creator partnerships to create seamless pathways from travel inspiration to trip planning, booking, and measurable conversions. • • •

Partner with creators participating in affiliate marketing programs, social commerce platforms such as TikTok GO, and other emerging creator monetization initiatives to support destination discovery, trip planning, and booking directly within social platforms. Collaborate with creators to develop destination-focused content that includes trackable booking links, promotional codes, travel offers, and partner packages featuring hotels, attractions, tours, and experiences throughout The Palm Beaches. Analyze booking, engagement, and conversion data to better understand traveler behavior, optimize future campaigns, and identify opportunities to expand social commerce partnerships across emerging platforms and creator networks.

Develop strategic content creator partnerships through immersive creator experiences, educational events, fam tours and targeted influencer collaborations to amplify destination messaging. •

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Host The Palm Beaches Creator Summit, an annual immersive event designed to connect content creators, tourism partners, and industry leaders through education, networking, and destination experiences. The summit will provide opportunities for creators and industry stakeholders to build relationships, exchange insights, and develop future collaboration opportunities while incorporating hands-on destination experiences that allow creators to capture and share authentic content. Create active travel and outdoor adventure tours such as “Paddles & Pedals” Sweat-Jetting FAM to showcase The Palm Beaches as a year-round destination for movement, wellness and recreation. Invite fitness, athletes, and outdoor adventure creators to experience the destination through activities such as pickleball, tennis, padel, kayaking, paddleboarding, cycling, and other signature racquet and water sports. Partner with creators to highlight environmental stewardship efforts and purpose-driven travel experiences that connect tourism, sustainability, conservation, and community impact. Develop “Little Explorers” family-focused creator collaborations showcasing attractions, educational experiences, outdoor recreation, accommodations, and family-friendly dining throughout The Palm Beaches. Strengthen The Palm Beaches’ positioning as a premier pet-friendly destination through VIP (Very Important Pet) creator collaborations that highlight accommodations, attractions, dining, and experiences welcoming traveling pets and their owners. Develop Creator-Led Neighborhood Discovery Guides that provide authentic, insider perspectives on local communities, highlighting favorite restaurants, coffee shops, boutiques, attractions, outdoor spaces, and hidden gems throughout The Palm Beaches. Continue leveraging influencer partnerships to promote key destination pillars including Sea Turtle Capital and Sea to Preserve initiatives, family travel, culinary experiences, Michelin-recognized dining, shopping, arts and culture, outdoor recreation, wellness, and other signature destination experiences. Collaborate with creators to amplify awareness of transformational and signature events including Eudēmonia, The Pink Retreat, Miss America, 5 O’Clock Somewhere Festival, Ultimate Weeks of Sport, MOSAIC, Lagoonfest and other major events that attract visitors to The Palm Beaches.

Launch a dedicated Portuguese-language Instagram presence to increase destination awareness, engagement, and visitation from Brazilian travelers through culturally relevant storytelling, localized content, and strategic influencer collaborations. • •

Establish and grow a dedicated Portuguese-language Instagram channel that provides Brazilian travelers with destination inspiration, travel information, and trip-planning resources in their native language. Create localized content series such as “48 Horas em The Palm Beaches” (48-Hour Palm Beaches Itinerary) showcasing curated itineraries and destination experiences designed specifically for Brazilian travelers.

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Highlight The Palm Beaches’ world-class shopping experiences through content such as “Onde Fazer Compras em Palm Beaches,” positioning the destination as a premier shopping destination for international visitors. Showcase family-friendly attractions, accommodations, outdoor activities, and dining experiences through content such as “Férias em Família na Flórida” (Family Travel in Florida) to inspire multi-generational and family travel. Promote luxury accommodations, exclusive experiences, upscale dining, wellness offerings, and premium shopping through content such as “Experiências de Luxo nos Palm Beaches.” Collaborate with Brazilian content creators, influencers, and destination advocates to increase authenticity, expand audience reach, and build trust among prospective travelers.

Leverage AI-powered tools to enhance social media engagement, streamline community management, and deliver personalized travel planning experiences that move audiences from inspiration to action. • • •

Leverage AI tools to enhance community management by monitoring comments, identifying engagement opportunities, and generating brand-approved response recommendations to improve response times and audience interaction. Implement automated itinerary and travel recommendation experiences that prompt followers to comment a keyword, city name, or travel interest to receive personalized destination guides, itineraries, and trip-planning recommendations via direct message. Utilize AI-generated voiceovers to efficiently produce multilingual and scalable video content across social media channels. AI voice technology can be used to narrate destination highlights, itineraries, travel tips, event promotions, and creator content while maintaining a consistent brand voice.

Strengthen LinkedIn engagement and professional community building efforts by leveraging thought leadership, employee advocacy, community storytelling, and industry-focused content to elevate organizational expertise, strengthen stakeholder relationships, foster resident pride, and increase engagement with tourism professionals, partners, policymakers, business leaders, and community audiences. •

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Launch a recurring Thought Leadership Series through Linkedin articles. executive spotlights, and professional content designed to position The Palm Beaches as a leading voice in destination marketing, tourism innovation, hospitality, and community development. Feature organizational leaders, department heads, and subject matter experts who can share insights on industry trends, emerging technologies, destination stewardship, leadership, partnership success stories, and tourism's economic impact. Expand the Tourism Shines resident engagement campaign through an ongoing Community Ambassador Spotlight Series that celebrates the people who bring The Palm Beaches experience to life, including Certified Tourism Ambassadors (CTAs), hospitality professionals, frontline tourism employees, fishing charter captains, wellness instructors, chefs, artists, cultural leaders, golf and racquet sports professionals, and other influential community members whose expertise, passion, and local knowledge help shape the destination's identity and contribute to its success.

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Foster resident pride and community engagement by showcasing the people behind The Palm Beaches experience while reinforcing tourism's positive impact on quality of life, economic development, workforce opportunities, and community vitality.

Activate travel community platforms that influence destination discovery, trip planning, and travel decisions through traveler conversations, online reviews, creator content, and AIpowered search experiences. Strengthen The Palm Beaches' visibility and credibility across the digital communities that shape how travelers research and plan their trips. • • •

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Strengthen The Palm Beaches’ presence across travel community platforms such as Reddit, TripAdvisor, and other traveler-driven forums through active participation, social listening, and authentic traveler engagement. Improve AI Search Visibility & Answer Engine Optimization (AEO) by increasing destination representation across platforms that influence AI-generated recommendations, including community forums, review sites, creator content, and social media channels. Monitor traveler conversations and emerging trends related to The Palm Beaches, South Florida travel, beaches, dining, golf, wellness, family travel, and other key destination experiences to identify opportunities for engagement, content development, and destination positioning. Leverage insights gathered from traveler discussions, reviews, and community conversations to inform content creation, campaign planning, FAQ development, audience research, and destination messaging. Empower Certified Tourism Ambassadors (CTAs) and destination partners to contribute local expertise, answer traveler questions, share insider recommendations, and position The Palm Beaches as a trusted and knowledgeable resource throughout the trip-planning journey. Explore opportunities to strengthen destination discoverability across AI-powered search tools such as ChatGPT, Gemini, Perplexity, and Google AI Overviews by encouraging authentic traveler reviews, creator storytelling, and participation in online communities that increasingly influence travel planning behavior.

Establish a strategic user-generated content (UGC) licensing and whitelisting program to expand The Palm Beaches' content library with authentic traveler perspectives. • • • •

Establish an ongoing program to identify, secure rights to, and amplify high-performing user-generated content (UGC) from visitors, influencers, local businesses, and community partners. Build and maintain a diverse library of licensed photo and video assets that highlight the breadth of experiences available throughout The Palm Beaches. Incorporate authentic traveler content across social media, digital marketing, website, email, and promotional campaigns to strengthen destination storytelling and credibility. Monitor content performance and audience engagement to identify the most effective UGC formats, themes, creators, and destination experiences for future marketing initiatives.

PUBLIC RELATIONS & COMMUNICATIONS Leverage emotionally driven destination storytelling to grow earned media awareness and inspire visitation. • Elevate The Palm Beaches’ positioning as a personalized lifestyle destination by developing story angles that reflect how visitors experience the destination through key cities and experiences. • Support The Collection: Cities platform through tailored media itineraries with the goal of achieving third-party, editorial coverage highlighting the character of our destination’s cities and neighborhoods. • Target top-tier national and international outlets with timely, trend-forward angles that connect to emerging travel behaviors, including “sweat jetting,” culinary immersion and experiential luxury. • Align pitches to target outlets with a balanced mix of national reach, niche verticals and highintent travel planning features such as Travel + Leisure, Condé Nast Traveler, Southern Living, and USA Today spotlighting key pillars such as wellness, culinary, beaches, outdoors, shopping, sports, and culture. • Execute high-value broadcast partnerships such as “Entertainment Tonight in The Palm Beaches” for the fourth year in a row, and a regular cadence of national satellite media tours that promote the destination in local network TV stations throughout the country. Drive high-impact media coverage through curated press trips/FAM tours to align with overarching priorities. • •

Execute strategic, beat-specific outreach to travel, lifestyle, wellness, culinary and meetings media with tailored, newsworthy story ideas to execute a robust calendar of individual and group FAMs designed to generate high-quality earned media and content. Anchor group press trips around strategic FY27 themes, including: • Culinary Immersion: Generate earned coverage that positions The Palm Beaches’ culinary scene as a compelling reason to visit, leveraging trend-driven storytelling, chef access, neighborhood flavors and editorial experiences tied to local flavor and MICHELIN Guide momentum. • Sweat-Jetting & Active Travel: Leverage timely wellness and active-travel trends to secure earned coverage that highlights The Palm Beaches as a year-round destination for movement, recovery and outdoor lifestyle experiences, including outdoor fitness, racquet sports, cycling, paddling and wellness events. • Neighborhood Discovery: Positioning The Collection: Cities as an immersive experience through bespoke itineraries.

Strengthen media relationships through strategic media missions and market engagement. • •

Execute media missions in priority domestic and international markets to build and deepen relationships with key journalists and editors, partnering with the Sales team and key stakeholders to maximize budget through a collaborative approach. Focus on high-value feeder markets with New York as a priority, enticing attention for The Palm Beaches through immersive experiences such as the event series “Platform by James Beard” or a Polo Room takeover, tying back to The Polo Room restaurant in our destination.

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Participate in mission events in emerging markets such as Dallas, Los Angeles, and San Francisco and drive markets such as Orlando and Tampa. Target growing international markets such as the UK and Rio de Janeiro, partnering with international representation firms and aligning with VISIT FLORIDA and Brand USA outreach efforts. Use in-market deskside appointments, hosted events and industry trade shows (such as IPW and IMM) to pitch fresh story angles, secure future coverage and generate interest in upcoming FAM opportunities.

Leverage group and meetings media to support sales efforts and drive consideration. • • • •

Host meetings and incentives-specific media for on-site experiences and destination reviews, aligning media itineraries with planner priorities, in collaboration with The Palm Beaches’ Sales team and destination stakeholders. Position The Palm Beaches as a meetings destination of choice by integrating storytelling around the Convention Center District and the upcoming second headquarter hotel at the Palm Beach County Convention Center. Generate buzz surrounding the meetings landscape in The Palm Beaches with a tailored press conference at IPW 2026 in Las Vegas, highlighting the future of events in West Palm Beach and beyond. Target MICE publications and targeted industry media, including Corporate & Incentive Travel, Convene, US News & World Report, Forbes, The Wall Street Journal, The New York Times and other publications tied to key groups and meetings verticals.

Activate drive-market and Florida-based media to generate timely, high-volume coverage. • • • •

Capitalize on nearby media relationships to secure consistent, seasonal coverage that supports occupancy in need periods. Host targeted FAMs and intimate/exclusive media experiences for regional outlets, focusing on accessible, high-impact storytelling and topics such as summer value, weekend escapes and emerging neighborhoods. Leverage transformational events like Eudēmonia Summit, 5 O’Clock Somewhere Festival, The Pink Retreat and other high-profile events to engage Florida-based and visiting media with compelling cultural narratives. Continue focus on broadcast pitches to secure placements that reach high-value audiences and spark interest in The Palm Beaches, with goals of placing TV segments in Florida drive markets on shows such as Tampa Bay’s Morning Blend on WFTS and Good Day Miami on WSVN.

Strengthen local communications and advocacy to reinforce tourism’s value. • •

Lead proactive local media and stakeholder communications that reinforce tourism’s economic and community value, support stewardship priorities and ensure message consistency during high-visibility moments. Advance proactive communications around the Tourism Shines campaign and Love The Palm Beaches programs to highlight tourism’s role in supporting the local economy and quality of life.

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Support Destination Stewardship and resident engagement initiatives through local media outreach, storytelling and aligned messaging with community partners. Ensure consistent internal and external messaging, particularly during high-visibility or sensitive moments. Lead proactive local communications that elevate executive thought leadership, support progress of the Tourism Master Plan, and ensure clear, consistent messaging around highpriority issues like the airport renaming and other community-focused initiatives.

Support international visitation growth through integrated PR strategies. •

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Collaborate with international PR agencies in Canada, United Kingdom, Brazil, Colombia and Germany to execute targeted outreach, media visits and FAM programs tailored to each country’s audience and travel motivations, focusing on journalists and outlets most likely to influence travel consideration, leveraging the agencies’ in-market expertise. Maintain a strategic presence in Toronto and Montreal to protect and sustain visitation from our largest international market, while maximizing opportunities in growth markets such as Brazil and the United Kingdom. Engage with VISIT FLORIDA to grow support in emerging international market opportunities, such as from Argentina. Align international PR efforts with key destination pillars to grow ROI in each market, ensuring efficiency and brand alignment. Focus on storytelling that differentiates The Palm Beaches globally, particularly in areas like wellness, culinary experiences and outdoor lifestyle.

Group Sales, Destination Services, Leisure & Travel Trade Sales Optimize resources, amplify The Palm Beaches’ competitive position and fuel future development by creating higher value demand, accelerating conversion, and strengthening year-round economic impact across group, leisure, and travel trade segments. Lead: Chief Sales Officer, VP of Group Sales, VP of Leisure Sales, AVP of Destination Services, and Senior Manager of Industry Relations Collaboration: with global representation firms, in addition to Customer Advisory Board, Flagler Business Advisory Board, Senior DTPB Staff, county economic development organizations such as Business Development Board, Chambers, Convention Center District taskforce, and Downtown & Community Development authorities/ organizations.

Accelerate group and leisure sales performance by integrating AI-driven intelligence and automation into the sales process while optimizing team deployment to target high-value opportunities across priority domestic and international markets •

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Create a tiered domestic and international market prioritization framework utilizing AI insights, industry trends and sales resources on markets with the highest revenue potential and need-period impact. Realign sales deployment around market and segment specialization to increase productivity, accelerate conversion, and strengthen coversions in high-value verticals. Launch integrated sales activities and marketing campaigns in priority markets to improve reach and drive measurable demand for both group and leisure segments. Enhance the data-driven performance approach through a centralized analytics dashboard to track pipeline quality, market performance, and need-period contribution. Optimize AI strategies and resource deployment continuously to improve efficiency, increase demand generation, and strengthen long-term revenue performance

Increase meaningful face-to-face interactions throughout every stage of the sales lifecycle by leveraging AI-driven insights to personalize engagement, strengthen authentic relationships, and create high-value experiences that convert opportunities into definite room nights and greater economic impact for the destination. •

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Leverage customer insights and buyer feedback to identify preferences unique to Palm Beach County and target audiences that supports increased content resulting in personalized outreach and more meaningful in-person engagements throughout the customer journey. Expand sales missions, client visits, and executive engagements within priority markets to strengthen relationships with key decision-makers and influencers, increasing conversion opportunities and long-term destination advocacy. Maximize trade show ROI through strategic touchpoints before, during, and after events, including AI-informed outreach, webinars, hosted experiences, networking events, and customized calls to action that foster authentic connections beyond the show floor. Implement a data-driven multi-touch engagement strategy that combines digital intelligence with face-to-face meetings, site inspections, and customer events to build trust, accelerate bookings, generate definite room nights, and drive measurable economic impact.

Enhance and refine incentive programs to drive higher conversion and maximize return across group and leisure segments while maximizing budget. • •

Reevaluate current incentive strategies with key stakeholders to align investment with highest-yield group opportunities and overall ROI performance. Optimize incentive allocation to strategically target and secure high-value programs that drive need-period demand and long-term impact.

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Develop and implement a loyalty program to attract, retain, and grow business with high-producing travel trade partners. Strengthen collaboration with industry partners to ensure incentives support shared goals, increase conversion, and maximize destination-wide performance.

GROUP SALES Position the West Palm Beach Convention District as a premier meetings destination by driving convention center utilization, hotel occupancy, and economic impact through strategic sales engagement, targeted market development, and unified destination selling •

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Develop and deploy a unified Convention District sales platform that equips the sales team and partners with compelling tools, data, and value propositions to increase lead generation, conversion rates, and booked business. Collaborate with hotels, OVG, developers, and community stakeholders to continuously refine the Convention District and Campus value proposition, ensuring consistent and competitive positioning in all customer-facing sales efforts. Integrate the Convention District story into customer presentations, sales missions, trade shows, site inspections, and executive engagements to strengthen destination differentiation and influence buying decisions. Align sales efforts with key hospitality and community partners to identify, pursue, and convert high-value meetings, conventions, and events that maximize convention center utilization and hotel demand. Evaluate and optimize market deployment, account strategies, and sales priorities to increase annual convention center calendar utilization while balancing short-term booking opportunities with long-term business development goals. Pursue and secure high-profile industry events, association meetings, and conventions that elevate the Convention District's national profile, generate significant room nights, and create measurable economic impact. Strengthen group demand and conversion by leveraging market intelligence, strategic prospecting, and targeted account development to identify new opportunities, penetrate priority markets, and expand future booking potential •

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Increase in person client interaction based on community feedback through trade, sales missions and immersive showcases that feature local thought leaders and destination product meeting needs of hotel partners Build strategic annual calendar prioritizing core geographic markets while accelerating growth in emerging markets such as Texas, California, and Tennessee. Reassess industry partnerships programs based on future development and internal deployment to ensure maximum collaboration and ROI.

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Leverage customer advisory board and reevaluate partnership programs to effectively meet needs and deepen client engagement and impact. Expand engagement through regularly scheduled webinars and digital education

Align hotels and key community stakeholders around shared business development priorities to strengthen destination competitiveness and group demand • •

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Conduct quarterly strategic sales planning sessions with hotel partners to align priorities, share insights and coordinate market activations. In collaboration with community engagement teams, define, support and expand vertical market segments to build a consistent base of business across the county and throughout the year. Expand collaboration with the Business Development Board to pursue industry-specific opportunities that align with destination strengths. Increase engagement with National Sales Offices and brand partners to expand reach, improve lead flow and strengthen national positioning. Continue destination thought leadership programs highlighting Palm Beach County's business community into sales activities and reviews.

Drive growth and impact of transformational and high impact events to maximize countywide economic value and brand positioning. • • • • •

Secure multi-year commitments for priority events to ensure long-term economic impact, extended length of stay, and expanded destination utilization. Activate community and industry partnerships to enhance event experiences, broaden audience reach, and increase overall return on investment. Expand event footprint across the destination to drive higher occupancy, diversify venue utilization, and strengthen need-period performance. Leverage integrated marketing and sales efforts to grow attendance, increase visibility, and amplify the destination’s brand reach. Collaborate with strategic partners to attract and develop new transformational events that align with the destination’s brand and long-term growth strategy.

LEISURE SALES Cultivate strong Leisure Travel Trade relationships and deliver value-forward collaboration that enhances the traveler experience, strengthens brand positioning, and drives measurable economic impact through both secured business and proactive prospect development •

Strengthen relationships with travel advisors, tour operators, receptive operators, and consortia across priority domestic markets, including the Northeast, Georgia, Florida, Texas, Chicago, and California.

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Maintain focused outreach in Canada, Colombia, Brazil, the United Kingdom, and Germany to reinforce destination presence and support continued international growth. Cultivate partnerships with luxury travel advisors, concierge networks, premium cardholder programs, membership organizations, and affinity-based travel communities that influence high-value travelers. Advance airline, Brightline, receptive, and vacation packaging partnerships to improve accessibility, create bookable travel products, and stimulate year-round demand. Develop advisor-ready itineraries and selling resources that streamline trip planning and increase conversion across wellness, culinary, arts and culture, luxury, outdoor recreation, events, and milestone travel experiences.

Diversify and strengthen distribution networks to expand market presence, capture emerging opportunities, and drive incremental visitation • • • • •

Use market intelligence to monitor booking trends, advisor production, airlift, sourcemarket performance, and high-value traveler behavior to guide strategic sales priorities. Increase qualified exposure across preferred suppliers, consortia, advisor booking platforms, and emerging travel marketplaces to improve trade conversion. Strengthen GDS, travel technology, receptive, and vacation packaging partnerships to simplify booking, expand distribution, and generate incremental demand. Expand luxury, independent, specialty, and international distribution through targeted education, promotional initiatives, and market-specific sales support. Identify emerging advisors, membership, affinity-based, and social commerce networks that align with FY27 priorities and evolving traveler behaviors.

Elevate experience-led destination positioning by aligning distinctive offerings with the evolving motivations of high-value travelers and creating deeper market differentiation. •

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Position The Palm Beaches as an approachable luxury destination distinguished by exceptional accommodations, personalized service, culinary excellence, wellness, arts and culture, outdoor recreation, shopping, and signature events. Launch integrated sales campaigns that showcase authentic experiences aligned with the motivations of today’s luxury travelers. Create premium sales narratives and advisor resources highlighting distinctive hotels, private experiences, wellness, golf, yachting, cultural offerings, and exclusive access. Align destination messaging with high-value travel motivations, including celebrations, restorative escapes, romance, multigenerational travel, milestone occasions, and extended stays.

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Collaborate with community partners to develop differentiated, bookable experiences and market-specific assets that elevate storytelling, build advisor confidence, and improve conversion.

Leverage advisor-led social influence to expand destination awareness, inspire traveler engagement, and convert social discovery into qualified demand and bookings. • • •

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Prioritize relationships with travel advisors who maintain active social platforms and engage audiences seeking travel inspiration and trusted recommendations. Equip advisors with curated social content, destination storylines, partner assets, itinerary ideas, and bookable experiences that inspire travelers throughout the planning journey. Encourage advisor-generated content showcasing authentic experiences, premium moments, hidden gems, seasonal offerings, niche interests, and compelling reasons to book. Connect social discovery to measurable booking opportunities through vacation packages, partner offers, advisor calls to action, direct inquiries, and streamlined planning support. Utilize audience insights, engagement metrics, and market intelligence to tailor content strategies by traveler interests, source market, travel style, budget, and purchase stage.

Execute strategic trade engagement to strengthen industry relationships, expand market presence, and generate sustainable demand across priority domestic and international markets. • •

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Maximize appointment-based outreach at key domestic and international trade events with qualified travel advisors, tour operators, receptive partners, and buyers. Conduct strategic sales missions across the Northeast, Texas, Chicago, California, Canada, Colombia, Brazil, the United Kingdom, and Germany based on airlift, booking performance, and market growth potential. Broaden participation in specialized trade events focused on luxury, wellness, culinary, experiential, and social-driven travel segments. Build destination showcases and networking opportunities that connect community partners with qualified trade clients and emerging business opportunities. Maintain high-performing international markets while cultivating new trade relationships that strengthen inbound visitation, destination awareness, and long-term market diversification.

Empower advisors through targeted education and immersive destination experiences that build product knowledge, increase selling confidence, and drive conversion • •

Deliver advanced destination specialist training focused on luxury experiences, niche travel, new developments, curated itineraries, and market-specific selling strategies. Expand destination familiarization opportunities with hotels, attractions, transportation providers, and community partners to strengthen advisor product knowledge.

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Provide year-round education through webinars, destination updates, sales toolkits, social content resources, and targeted market training. Improve advisor resource libraries with customizable sales materials, digital assets, itinerary inspiration, partner offers, and conversion-focused planning tools. Create recognition and incentive programs that reward advisor engagement, certification, content activation, and measurable booking performance.

DESTINATION SERVICES Accelerate High-Value Group Conversion Through Curated Site Visits and Destination Reviews •

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Use CRM insights, expand AI tools, and digital engagement platforms to prioritize highvalue opportunities, elevate the personalization of visits to accelerate planner decisionmaking based on each group’s goals, audience, budget potential, and event profile. Design curated itineraries that differentiate The Palm Beaches through culinary, wellness, sustainability, luxury, culture, and transformative experiences that strengthen the destination’s competitive position. Integrate Sea Turtle Capital and Sea to Preserve campaign experiences into relevant site visits and destination reviews to reinforce the destination’s environmental story and support year-round destination stewardship messaging. Develop a Convention District Campus site experience resource in partnership with community stakeholders to showcase future development, walkable district assets, and sense-of-place messaging, helping planners visualize the campus experience, understand long-term destination value, and support qualified lead conversion.

Optimize Servicing Tools to Strengthen Economic Impact, Retention, and Year-Round Impact •

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Partner with Destination Technology to develop an AI-powered Meeting Planner and Travel Trade Concierge that provides real-time answers to common destination, supplier, accessibility, and planning questions, improving response time and optimizing team resources. Collaborate with the social media team to expand group and travel trade engagement by using destination storytelling, partner content, and influencer support to showcase meetings, events, leisure itineraries, and experiences that drive demand during need periods. Collaborate with Destination Stewardship and Civic Engagement to connect meeting planners with Small Business Enterprises, local vendors, suppliers, and experience partners that enhance authenticity, support community impact, and broaden the visitor economy. Showcase accessibility by expanding our partnership with Wheel the World to develop itineraries that highlight accessible attractions, venues, and visitor experiences, strengthening The Palm Beaches’ competitive position as a welcoming destination.

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Develop attendance-building support for transformational events, meetings, and travel trade programs by packaging promotional assets, destination experiences, and partner offers that increase participation and year-round economic impact. Maintain a consistent cadence of customer and community stakeholder town halls to strengthen destination readiness, deepen community understanding of groups coming to The Palm Beaches and enhance the visitor experience in support of strengthening yearround economic impact.

Enhance Visitor and Community Engagement to Strengthen Destination Value and Repeat Visitation •

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Continue support of the CTA program by expanding volunteer opportunities tied to meetings, events, and destination experiences, giving CTAs a meaningful role in elevating the visitor experience, strengthening community pride, and increasing the economic impact of meeting attendees. Expand the Love the Palm Beaches postcard program by expanding participation to three new venues, and community partners throughout the county, reinforcing authentic destination storytelling and encouraging expanded visitations across all segments. Assess market trends and clients need to strategically recruit and activate community members who can enhance meetings and events, strengthen authentic destination experiences, and support qualified group conversion and year-round economic impact.

Destination Stewardship & Civic Engagement Destination Stewardship is the responsible management of a destination's people, places, culture, and natural resources to ensure tourism creates lasting value for residents and visitors alike. Through civic engagement, collaboration, advocacy, and education, Discover the Palm Beaches brings together public and private partners to strengthen the visitor economy while protecting the quality of place and quality of life that define Palm Beach County. By connecting tourism with community priorities, we help ensure today's success creates lasting benefits for future generations. • Protect and enhance the quality of place and quality of life by leading destination stewardship efforts that foster responsible tourism, strengthen communities, and create lasting value for residents, businesses, and visitors. • Build trusted partnerships among municipalities, government agencies, businesses, nonprofit organizations, industry partners, and residents to align efforts that strengthen both the visitor economy and our local communities. • Foster community understanding and advocacy through resident engagement, tourism education, and storytelling that demonstrates tourism's positive impact on jobs, local businesses, infrastructure, and the communities that make The Palm Beaches unique. Lead: Vice President, Destination Stewardship & Civic Engagement and Associate Vice President Intergovernmental Affairs Collaboration: Executive Staff, Government, Industry & Community Stakeholders Advance destination stewardship by connecting tourism with community priorities and coordinating initiatives that strengthen the visitor economy while protecting the quality of place and quality of life. •

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Coordinate the department's role in implementing assigned Strategic Plan and Tourism Master Plan initiatives while supporting collaboration across departments and partner organizations. Develop a Destination Stewardship Dashboard to monitor progress, communicate accomplishments, and identify opportunities for continuous improvement. Represent Discover the Palm Beaches on strategic committees, task forces, and working groups that support destination stewardship priorities. Identify opportunities where Discover the Palm Beaches can bring together partners, agencies, and communities to advance shared destination priorities.

Strengthen relationships with government, municipalities, and community organizations to build trust, advance shared priorities, and increase understanding of tourism's value throughout Palm Beach County. •

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Strengthen government relations and advocacy by coordinating legislative priorities, expanding outreach to elected officials, and building trusted relationships with local, county, state, and federal leaders. Develop audience-focused tourism advocacy resources that translate destination promotion, Tourist Development Tax investment, destination stewardship, the Tourism Master Plan, and the visitor economy into clear, compelling messages through presentations, publications, digital content, and stakeholder toolkits. Expand stakeholder engagement opportunities by growing the Tourism Road Show, community presentations, one-on-one meetings, and partnerships with municipalities, chambers, nonprofit organizations, and civic groups. Represent and amplify the voice of the tourism industry by engaging hospitality businesses and partners, gathering their input, and incorporating their perspectives into DTPB's advocacy, communications, and community engagement efforts.

Grow the Partnership Program by creating meaningful opportunities for businesses to engage, collaborate, and help shape the future of tourism in the Palm Beaches. • • • • •

Establish a Partnership Advisory Committee representing key sectors of Palm Beach County's visitor economy to provide strategic insight and partner feedback. Evaluate and enhance the Partnership Program to strengthen member value, expand engagement opportunities, and support long-term growth. Expand sponsorship and collaborative investment opportunities that advance organizational priorities. Recruit new partners that strengthen emerging industries, underrepresented sectors, and destination priorities. Strengthen partner relationships by implementing a comprehensive engagement strategy that fosters communication, encourages active participation, and increases partner satisfaction and retention.

Build resident trust in tourism by creating meaningful opportunities for residents to understand, influence, and benefit from the visitor economy. •

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Launch the Discover the Palm Beaches Resident Advisory Council to provide ongoing resident feedback, strengthen community participation, and help inform destination priorities. Expand Tourism Shines as Discover the Palm Beaches' signature community storytelling initiative by highlighting the people, businesses, hospitality professionals, and local communities that demonstrate tourism's positive impact while continually refining the

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program through partner feedback, performance measurement, and evolving community needs. Grow the Certified Tourism Ambassador (CTA) Program by expanding participation and creating meaningful opportunities for graduates to remain engaged as advocates for The Palm Beaches. Increase resident understanding of tourism's value through education and community engagement initiatives that demonstrate how tourism supports local businesses, jobs, cultural attractions, parks, and the quality of place and quality of life throughout Palm Beach County.

Champion destination readiness by working with public and private partners to strengthen communities, enhance the visitor experience, and expand tourism opportunities throughout Palm Beach County. •

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Support destination readiness initiatives by collaborating with municipalities, county agencies, and tourism partners to advance infrastructure, accessibility, mobility, wayfinding, and visitor services that benefit both residents and visitors. Strengthen community-based tourism by working with cities, chambers, and local partners to identify authentic experiences, underutilized areas, and destination assets that support a more balanced countywide visitor economy. Promote destination development opportunities by collaborating across departments and with community partners to elevate local experiences, cultural attractions, natural areas, and emerging tourism opportunities Support city and regional collaboration by working with internal teams and community partners to strengthen initiatives that celebrate the unique identity of Palm Beach County's diverse communities and encourage visitation throughout the destination.

Develop the future tourism workforce by connecting students, educators, and industry partners through career awareness, workforce development, and leadership opportunities. • • • •

Expand PATH programming through new partnerships with schools, employers, and community organizations. Continue growing the Rising Chefs Challenge while strengthening culinary workforce initiatives and employer engagement. Strengthen partnerships with educational institutions and workforce organizations to create clear pathways into tourism and hospitality careers. Enhance workforce events, classroom engagement, student experiences, mentorship and employer connections that inspire future industry leaders.

Increase understanding of tourism's value by telling the story of how tourism strengthens Palm Beach County's economy, businesses, communities, and quality of life. • • • •

Publish an annual State of the Destination Report highlighting tourism's economic impact, community accomplishments, and progress toward strategic priorities. Develop a year-round tourism education and advocacy plan that reaches residents, businesses, elected officials, and community organizations. Expand community presentations, speaking engagements, and stakeholder outreach that increase understanding of the visitor economy. Create audience-specific communications, videos, graphics, and digital resources that help partners and community leaders communicate tourism's value.

Accomplishments FY2026 AWARDS •

Good Housekeeping 2026 Travel Awards  Best Beach Towns: The Palm Beaches, Florida  East Coast Beach Resorts: The Boca Raton, Florida

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2026 Power Leaders in Hospitality by the South Florida Business Journal – Milton Segarra, CDME

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ConventionSouth Florida 2025 Readers’ Choice Award – The Palm Beaches 2026 Smart Women in Meetings: Smart Allies Award – Milton Segarra, CDME 2026 Smart Stars Award- Best Smart (Academic) CVB/DMO – The Palm Beaches 2026 Smart Meetings – Smart Allies Award - Milton Segarra 2026 Smart Meetings – Best Smart (Academic) DMO – Discover The Palm Beaches CVC Premio Parceiro Preferencial, Best Partner Recognition Brazil- Discover The Palm Beaches Marketing • •

Destinations International – 30 Under 30 – Julie Bicknell 2025 HSMAI Adrian Awards  Platinum • “Palm Royale-ty” Set-Jetting FAM - Influencer/Content Creation: Earned Media Only  Gold • “Palm Royale-ty” Set-Jetting FAM - Influencer/Content Creation: Earned Media Only *Best of Category  Silver • From Zero to 50K: Growing the Biggest Private DMO Group on Facebook: Social Media Channel Growth: Owned Media only • Making Waves on Instagram: The Palm Beaches Break into the Top 6: Social Media Channel Growth: Paid Media Only  Bronze • “Spill the Tea” NYC Media Mission: Experiential Marketing: MultiChannel/Integrated Campaign • Entertainment Tonight in The Palm Beaches: Broadcast Television: Traditional TV, Cable or Streaming - Paid Media Only • Cover feature of “Southern Lady” Magazine for The Pink Retreat: Feature Placement Consumer Media – Earned Media Only

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Nature Without Limits: Accessible Adventures in The Palm Beaches: Influencer/Content Creation- Multi-Channel/Integrated Marketing Eudemonia: Special Event: Multi-Channel/Integrated Campaign Interactive Map: Technology – Owned Media Only Michelin Guide Partnership – Content Marketing: Multi-Channel/Integrated Marketing What’s New in The Palm Beaches: A Mini-Series for Travelers: Social Media: Owned Media Only Michelin Recognition Through Influencer Storytelling: Special Event: Paid Media Only

Marketing Brand Evolution & Integrated Marketing •

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Expanded The Collection campaign to showcase the distinctive experiences of the cities in The Palm Beaches through new creative assets, AI-powered itinerary planning with our virtual concierge, Flora the roseate spoonbill, visitor engagement initiatives, and destination storytelling. Highlighted our 10 MICHELIN Guide Recognized restaurants including new honorees Ela Curry and Cocktails, and MICHELIN One-Star designated Emelina across our owned media channels and in national culinary themed publications. Reinforced The Palm Beaches as a premier meetings and conventions destination by highlighting the walkability of the Convention and Entertainment District, and ease of access to a one-of-a-kind collection of Between-The-Sessions experiences including the Kravis Center shows, CityPlace & Clematis Street nightlife, and coastal wellness activities. Integrated branded marketing activations into tradeshows and industry events, including IMEX in Las Vegas, and IPW 2026 in Fort Lauderdale, creating immersive destination experiences for thousands of planners, travel agents, media, and influencers. Leveraged Marketing Mix Model (MMM) insights to optimize campaign planning, audience targeting, and budget allocation, driving more efficient media performance of traditional and digital media resulting in XXXX impressions and record-breaking visitiation. Amplified successful Dallas and Houston marketing initiatives into year-round, always-on campaigns, increasing market penetration, and employed targeted campaigns in Los Angeles and Detroit to support emerging demand and increased airlift capacity. Engaged with air carriers to promote new and existing routes, helping sustain key service corridors including Los Angeles, Nashville, Detroit, Charlotte, Minneapolis, Charleston, and Grand Rapids. Grew the Love The Palm Beaches campaign to include Tourism Shines, a year-round initiative that deepened community engagement, highlighted tourism’s positive lifestyle benefits, economic impact, and reinforced resident pride and destination stewardship. Enhanced strategic partnerships with Visit Florida and Brand USA to expand domestic and international marketing initiatives, advancing culinary, cultural, outdoor, and heritage

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tourism through co-op campaigns, UK promotions, America 250FL, and the America the Beautiful campaigns. Partnered with the Cultural Council for Palm Beach County to share The Palm Beaches as Florida’s Cultural Capital(R) through collaborative marketing efforts including a flagship Art Basel activation that engaged artists, influencers, media and clients and showcased our destination’s cultural depth. Strengthened destination storytelling through collaboration with the Palm Beach County Film & Television Commission showcasing the best of The Palm Beaches to a national audience through Amazing America’s ‘Let’s Eat’ and ‘Amazing Itineraries’ on air, online, and across social media. Executed destination marketing initiatives surrounding the 2026 FIFA World Cup, positioning The Palm Beaches as the premier home-base destination through immersive content, themed itineraries, and fan engagement activations. Supported the Palm Beach County Sports Commission and sports tourism by promoting premier events including the Cognizant Classic, TGL, James Hardie Pro Football Hall of Fame Invitational, and Battle of the Bands through integrated marketing and public relations. Launched The Palm Beaches as the Sea Turtle Capital of Florida® through the Sea to Preserve campaign, featuring destination-wide storytelling, community events, activations at the Palm Beach International Boat Show and TurtleFest, comprehensive public relations outreach including 589 placements reaching 150.8+ million, and a social media campaign generating 931,000 impressions across 19 posts. Hosted The Palm Beaches’ inaugural Accessibility Workshop, bringing together tourism partners, accessibility advocates, and organizations including Els for Autism, Lighthouse for the Blind, and Imanyco live captioning to advance inclusive travel, while launching new training resources, toolkits, and accessibility visitor resources. Advanced accessible destination storytelling through a partnership with Wheel the World, producing a Deaf Traveler Experience video, blogs, and social media campaign that generated 538,000+ impressions and reinforced the promise that The Palm Beaches Welcomes Everyone. Elevated high-impact events including The Pink Retreat, Eudēmonia, the inaugural National Battle of the Bands, and Alan Jackson's 5 O'Clock Somewhere Festival through targeted marketing, niche audience collaborations, and branded activations that increased awareness and visitor engagement.

MarTech •

Rebuilt the organization’s customer data foundation in the cloud data warehouse, resolving legacy data structure and identity issues to create more reliable customer records for reporting, segmentation, enrichment, activation, and future AI-enabled use cases.

•

Expanded self-service reporting through the launch of governed dashboards across digital marketing, website, email, traditional media, groups/travel trade media, PR, social media, and consumer profile reporting. Launched digital marketing performance dashboards that support pacing, website user trends, engaged-session analysis, and in-flight campaign optimization. Used Marketing Mix Modeling insights throughout the year to inform digital media strategy, budget allocation, and channel optimization decisions. Advanced the enterprise AI reporting foundation through a limited launch of chat-based reporting and dashboard analysis for digital marketing data, creating the first step toward broader natural-language access to organizational intelligence. Launched a custom AI content support tool for the website and social media teams, helping scale content drafting, editing, SEO/AEO support, and campaign-related copy development. Delivered transparent, data-driven digital advertising execution through KPI-aligned budget allocation, brand-safe media buying, publisher oversight, and unified performance reporting. Scaled personalized consumer journeys through the CDP by using enriched audience data, interest-based segmentation, and campaign-entry signals to deliver more relevant content and email experiences. Maintained responsible personalization and data use practices through privacy-aligned data collection, preference management, and opt-out considerations. Expanded first-party and zero-party audience development, increasing known audience records by 25,022 during the year.

• • •

•

• • Year

•

New Records

Cumulative Total

•

2024

•

122,858

•

188,775

•

2025

•

381,413

•

570,188

•

2026 (YTD)

•

150,760

•

720,948

Advanced audience de-anonymization through data partnership activity, identifying 483,295 previously anonymous audience records for downstream enrichment and paid media activation. Established two pilot Data Collaboration partnerships with tourism partners, including priority use case development around partner data onboarding, enrichment, audience insights, and enabling partners to interact with and analyze their data through chat-based tools. Redesigned and rebranded the Travel Trade Portal to serve as a comprehensive resource center for travel advisors and industry professionals, equipping them with the tools, training, and destination information needed to confidently promote The Palm Beaches.

Digital • •

•

• • • •

• •

•

Used Marketing Mix Modeling insights throughout the year to inform digital media strategy, budget allocation, and channel optimization decisions. Delivered transparent, data-driven digital advertising through KPI-aligned budget allocation, brand-safe media buying, publisher oversight, ad-server verification, and unified performance reporting, including identifying approximately $30,000 in Expedia offsite inventory and securing a make-good. Expanded Digital Out-of-Home media activation into household-income-qualified international markets, strengthening the ability to reach high-value prospective travelers with more targeted destination messaging. Launched AI-enabled paid media capabilities, including AI Max, Performance Max, and Demand Gen, to expand campaign reach, improve audience targeting, and support more automated optimization across digital channels. Activated CDP audience data, interest-based segmentation, and campaign-entry signals across digital campaigns, content, and email journeys to deliver more relevant consumer experiences. Applied privacy-conscious personalization practices across digital campaigns, website forms, email communications, and audience targeting. Authored more than 150 blogs supporting seasonal campaigns, evergreen content, destination marketing initiatives, and search engine optimization priorities. Contributed to a 19.5% year-over-year increase in blog views and a 20.9% increase in active users, expanding the reach and engagement of ThePalmBeaches.com. Supported the continued growth of The Palm Beaches’ email marketing program, contributing to year-over-year increases of 8.2% in email sends, 7.1% in opens, and 7.8% in clicks. Launched the Cities Newsletter and Culinary Newsletter, expanding audience engagement through more targeted content. Managed assignments, editing, and publication across a network of seven freelance bloggers while conducting nine original interviews with local chefs, business owners, and tourism partners to develop authentic destination stories. Expanded multilingual content offerings through the development of Spanish- and Portuguese-language blogs, improving the destination’s ability to serve international audiences. Partnered with accessibility-focused bloggers to create more inclusive content and showcase accessible attractions, activities, and visitor experiences throughout The Palm Beaches. Produced original editorial initiatives, including the Small Business Spotlight and Staycation Series, highlighting local businesses, partners, and authentic destination experiences.

•

Managed ongoing website content across Top Events pages, landing pages, city pages, seasonal campaigns, evergreen blogs, and weekly “Things to Do This Weekend” features, ensuring destination information remained accurate, timely, and engaging. Collaborated across Marketing, Community Engagement, Partnerships, Public Relations, Social Media, and Travel Trade to support integrated destination campaigns, partner coverage, and cross-departmental content initiatives.

Social Media & Content •

• • • •

•

• •

•

Expanded platform personalization strategy across 9 social platforms, optimizing content per platform to drive 533M impressions, 12 million engagement and grew followers to 1.93M, with an 18% YoY increase Launched @palmbeachesflesp on Instagram, growing the account to 35k, generating 25 million impressions and significantly expanding reach among Spanish-speaking audiences Produced 291 videos, including 26 viral videos leveraging platform trends, driving 91 million impressions and expanding the visual asset library to more than 14,000 assets. Launched “Weekend Escapes” and “Shop Local” video series driving 14 million impressions boosting consistent, year-round engagement Leveraged Instagram’s Collaboration feature to co-create Reels with eight hotels, attractions and dining partners, increasing visibility for partners while generating 531k impressions Hosted 115 influencers including 18 niche influencers (a ballerina, ice skater, sea turtle conservationist, history, wellness, thrift shopping, equestrian, yoga and pet influencers) generating 18 million impressions Created the "Blue State of Mind" FAM to showcase The Palm Beaches' waterfront experiences, sustainability initiatives, and Sea Turtle Capital of Florida designation, hosting an Emmy Award-winning videographer and a mega influencer resulting in 895k impressions Engaged with local residents with #LOVEThePalmBeaches, featuring 6 partner giveaways and 270 entries, reinforcing community engagement and organic reach Created “Throwback Thursday” series, pairing vintage Palm Beaches photos with modernday sites to align with the America250 initiative, spark nostalgia, and inspire heritage-based tourism Implemented AI-powered tools, including audio enhancement, auto-captioning, and AI narration to improve production speed and accessibility Expanded social listening efforts to monitor traveler sentiment, identify emerging trends, discover user-generated content and creator partnership opportunities, while informing content strategy with real-time audience insights Applied SEO best practices to captions, on-screen text and keyword-rich video overlays, improving content discoverability across social media channels while aligning with evolving social search behavior

Public Relations & Communications

•

Generated more than 300 million earned media impressions across domestic and international markets, growing awareness of The Palm Beaches through strategic media relations, destination storytelling, and journalist hosting. Secured high-value earned media coverage through strategic media hosting and destination storytelling, resulting in placements in top-tier outlets including Travel + Leisure, AFAR, and Southern Living, further elevating awareness of The Palm Beaches among key leisure travel audiences. Supported national and regional broadcast media opportunities by contributing destination story angles, talent recommendations, and travel pitches, including a summer travel opportunity pitched to the TODAY Show and support for NBC6 in the Mix destination coverage. Expanded destination awareness among culinary, lifestyle, and cultural audiences through targeted media outreach that generated earned coverage highlighting authentic Palm Beaches experiences. Strengthened The Palm Beaches' position as a premier golf destination through international media hosting efforts, including specialized golf-focused press trips that generated destination coverage and industry visibility in outlets such as Score Golf magazine, Canada’s #1 golf-themed publication. Executed a series of strategic domestic and international group press trips, including themes of Blue State of Mind, “Set-Jetting,” What's New in The Palm Beaches, Foodies & Fashion, and a MegaFAM of 11 LATAM journalists in collaboration with VISIT FLORIDA, generating firsthand destination experiences for influential travel journalists across key markets. Advanced personalized media hosting through the continued implementation of a Choose Your Own “The Palm Beaches Collection” Adventure approach, allowing journalists to curate experiences aligned with their interests and increasing opportunities for authentic storytelling. Partnered with the Sales team to host meetings and conventions media during destination reviews, reinforcing The Palm Beaches' positioning as a competitive meetings and events destination. Expanded relationships with influential travel media through targeted media missions and networking events in New York City, Los Angeles, Houston, Washington, D.C., Miami, and Brazil, strengthening destination visibility in key feeder and international markets. Maintained an active presence at leading travel media industry events, including IPW and IMM, leveraging one-on-one meetings and networking opportunities to secure future editorial opportunities and media partnerships. Promoted seasonal travel demand through strategic distribution of destination news, including national wire promotion of the bi-annual “What’s New in The Palm Beaches” round-up press releases and Summer Savings campaigns to inspire summer visitation and increase destination consideration.

•

Collaborated with the City of West Palm Beach and agency partners to support journalist hosting efforts that showcased emerging destination assets and developments, including the growing NORA District. Leveraged high-profile cultural events to elevate destination awareness, partnering with the Morikami Museum and Japanese Gardens to execute an Art Basel collaborative mission in partnership with Sales that highlighted The Palm Beaches' arts and cultural offerings to national and international journalists in Miami for the show. Strengthened organizational reputation management and local communications capabilities through the newly established Communications Manager role, which developed strategic communications plans, response-to-query materials, and stakeholder messaging to support organizational objectives and issue management. Supported international visitation growth across Canada, the United Kingdom, Brazil, Colombia and Germany through collaboration with in-market PR agencies executing media outreach, hosted stays, press trips, interviews, and destination storytelling initiatives aligned with strategic marketing priorities.

Elevate Sales Performance Meetings & Conventions • •

•

• •

•

Increased lead generation by 12% year over year, reaching 1,846 leads in FY26 while strengthening overall pipeline performance and demand creation. Targeted exceed FY26 group room night goals, supported by strong booking velocity and improved segment conversion with a 28% close ratio reflecting efficient qualification, engagement and sales execution. Aggressively increased average total room nights in the tentative pipeline by 30% to fill annual production needs and establish a stronger foundation for long-term group business growth for The Palm Beach County Convention Center. Effectively managed team deployment scheduling to achieve PBCCC and In House hotel definite room night goals while building foundation of future definite bookings. Through strategic sales deployment, expanded group account base by over 550 accounts across emerging markets, strengthening long-term demand potential and building a broader foundation for sustained account growth. Secured and supported key industry events in Palm Beach County to enhance destination awareness and convert group business opportunities including o Governors' Conference on Tourism o Northstar Incentive Live o Prevue Meetings o Informa Connect Winter Marketplace o Maritz Sourcing Summit

•

Cultivated and secured a key partnership resulting in the successful hosting of the 5 O'clock Somewhere Fest, strengthening need-period demand and generating a 10% lift in ADR and RevPAR, while positioning the event for long-term repeat business.

•

Instrumentally rallied community support and acquired high-value servicing tools to secure a three-year Miss America contract during a need period, forecasting a 26% occupancy increase and strengthening compression across the destination.

•

Partnered with Eudēmonia to integrate 30+ community partners, attracting over 5,500 attendees while showcasing the destination to 75 top clients; expanded the event footprint across 12 hotels, generating 3,000+ contracted room nights, increasing length of stay, and maximizing occupancy

•

Led a comprehensive restructuring of group sales deployment and launched a unified convention-district and campus marketing initiative, directly supporting the successful implementation of a second headquarters hotel and strengthening the destination’s long-term competitive positioning

Leisure Sales •

Elevated destination visibility across Canada, Brazil, Colombia, the UK, and Germany through in-market representation, targeted marketing, public relations, tour operator engagement, and travel trade partnerships, driving awareness, destination product exposure, strategic relationships, and long-haul visitation

•

Mitigated seasonality and drove measurable demand through targeted leisure campaigns and global distribution channels, generating more than 100,000 room nights, approximately $35 million in revenue, and 58 million GDS impressions while supporting need periods and year-round visitation.

•

Certified over 550 global travel advisors by modernizing trade education through a refreshed, streamlined Travel Trade Training Portal and expanding the destination certification program to drive broader participation

•

Strengthened travel trade partnerships with key agencies, including Costco Travel, Pleasant Holidays, AAA, and Movement Marketing, to expand advisor engagement, increase destination exposure, and support incremental leisure demand.

•

Cultivated targeted agency partnerships to deepen advisor engagement through enhanced communication, tailored education, and value-driven calls to action resulting increased production and accelerate client growth

Destination Services • •

•

• •

•

Achieved an 80% site-visit conversion rate, generating more than 60,000 room nights and demonstrating the value of high-touch destination showcasing in securing future business. Implemented enhanced servicing tools and strengthened client partnerships, driving increased attendance for programs such as Eudemonia, Miss America, 5 O'clock Somewhere and Tomorrow’s City USA successfully surpassing the actualized room-night production goal Expanded “Love the Palm Beaches” postcard campaign by distributing more than 13,000 postcards a 20% increase through meetings, conventions, events and visitor centers driving incremental visitation through friends and family referrals. Implemented advance housing services to support more than 3,000 short-term contracted group room night production, delivering an estimated $20,000 in organizational savings. Strengthened community impact by supporting the Palm Beach County Food Bank, providing over 100,000 meals and participating in the Empty Bowls Program, while also partnering with Friends of Foster Children on a Back-to-School Supply Drive that collected supplies local students. Added the Boca Raton Chamber of Commerce and the Chamber of Commerce of the Palm Beaches as Visitor Information Centers, expanding countywide visitor touchpoints and strengthening the partner network. Activated Certified Tourism Ambassadors at the Palm Beach County Convention Center to provide enhanced visitor assistance, elevate the attendee experience and deliver added value for meetings and conventions hosted in the destination

Finance & HR Talent Development • •

• • • • •

Realized a new annual record of total private revenue generation Advanced the exploration of a Tourism Improvement District (TID) by engaging an industry consultant, establishing a steering committee, and collaborating with Palm Beach County and industry partners to evaluate sustainable visitor funding opportunities that support destination stewardship and the long-term success of The Palm Beaches. Implemented a new comprehensive HRIS solution to automate benefits administration and eliminate all manual processes related to payroll processing Completed AI integration of our paperless invoice processing software Modernized our Finance procedure manual to include in-depth process reviews to assist in succession planning Achieved the cleanest and timeliest audit in the history of the engagement with our certified independent auditors. Engaged with County officials to advance the opportunity to monetize the Destination Demand Tool to support the future sustainability of the organization’s funding.

• • • • • •

Established an investment policy for the maximization of private funding reserves. Expanded our Foundation Task Force with key community leadership to finalize priorities and set up the legal, governance and financial structure. Received First grant contributions to support a culinary apprenticeship program. Implemented a Comprehensive Leadership Coaching and Training Program Concluded an in-depth Organization Wide Cultural assessment that reaffirmed an overwhelmingly positive overall rating Completed all-staff training on large language model utilization and emotional intelligence awareness to further the upskilling opportunities of our teams.

Destination Stewardship & Civic Engagement • • •

•

Expanded the Discover the Palm Beaches Partnership Program by increasing active partnerships by 12% and partnership revenue by 19%. Enhanced the partner experience through quarterly performance reporting, personalized account support, and expanded educational resources. Expanded the Palm Beaches Certified Tourism Ambassador (CTA) Program, growing the network to more than 600 Certified Tourism Ambassadors while launching a refresher course, introducing the inaugural Junior CTA curriculum, and broadening participation among schools, government agencies, and community organizations. Expanded workforce development initiatives by participating in nine Junior Achievement Career Fairs, introducing more than 15,000 students to career opportunities within Palm Beach County's hospitality and tourism industry. Partnered with the Palm Beach County Convention Center to launch the inaugural Palm Beaches Rising Chefs Challenge, creating new opportunities for local high school culinary students to showcase their talents and explore careers in hospitality and tourism. Launched Discover the Palm Beaches' first Accessibility Workshop in partnership with the Marketing Department and Els for Autism, educating 40 industry partners on accessibility best practices to help create a more welcoming and inclusive destination. Strengthened tourism advocacy through ongoing engagement with elected officials, municipal leaders, county staff, and industry partners, reinforcing tourism's economic impact and advancing destination priorities at the local and state levels. Expanded collaboration with municipalities, business organizations, nonprofit partners, and community leaders to advance destination stewardship, strengthen civic partnerships, and promote the value of tourism throughout Palm Beach County.

Business Intelligence, Research and Destination Development •

Through the strategic use of Destination Demand insights, the destination achieved strong first-half FY 2026 performance, with only five weeks of RevPAR decline across 37 weeks and just one ADR decrease related to the Easter holiday timing. • Achieved a major innovation milestone with the acceptance of the Destination Demand patent by the U.S. Patent and Trademark Office, validating the uniqueness and value of the platform's methodology. • Expanded data collaboration efforts by securing two strategic partner agreements, strengthening the Destination Demand ecosystem and enhancing data-driven insights for stakeholders. • Enhanced organizational analytics capabilities through the development of performance dashboards that provide actionable insights into digital marketing effectiveness and brand performance. • Strengthened data infrastructure by creating an ingestion process for key datasets, enabling advanced modeling and forecasting initiatives. • Expanded tourism advocacy efforts by evolving the economic impact story to demonstrate the role of destination marketing in driving economic development. • Demonstrated measurable marketing effectiveness through comprehensive ROI analyses of media investments, linking campaign performance to tax revenue generation and visitor spending. • Developed a first-of-its-kind economic contribution model illustrating tourism's influence on a wide range of non-tourism sectors, highlighting the industry's role as a key economic driver. Destination Tech •

•

Launched the Partner Learning Center to provide tourism partners with a comprehensive self-service platform for training, reporting, and marketing resources, improving partner engagement, adoption of destination tools, and access to actionable industry insights. Designed and implemented a comprehensive marketing training and resource hub to standardize onboarding, improve operational efficiency, and preserve institutional knowledge. The centralized library includes step-by-step documentation, training guides, and best practices for website management, email marketing, customer relationship management, event management, digital marketing reporting, and content publishing workflows. Launched an AI-powered Concierge experience to provide visitors with instant, personalized answers to destination-related questions, enhancing the user experience and improving access to travel planning information across digital channels. Implemented personalized website experiences powered by first-party data, delivering more relevant content, recommendations, and user journeys to increase engagement and improve conversion opportunities.

Tourism Statistics The following section is a series of charts highlighting the growth of key tourism performance indicators.

FY 2027 Organizational Objectives • • • • • • • • • •

Grow Annual Visitation from 11 Million in 2027 Sell More Than 5.0 Million Hotel Room Nights and 2 Million Shared Lodging Room Nights Attribute At Least 40% of DTPB Efforts to Hotel Room Nights Increase Hotel RevPar to $207 Generate More Than $8.3 Billion in Visitor Spending, Generating More Than $12 Billion In Economic Impact Support 100,000 Leisure & Hospitality Jobs Maintain Share of 5.7% of Hotel Room Night Revenue in Florida Maintain Overall Resident Sentiment to 75%, While Growing Sentiment in Target Cities Increase the Group Room Night Contribution of Total Occupancy from 20% Grow Economic Impact of Events to $265 Million

FY 2027 TDC Performance Measures Marketing • • • • •

Consumer and Travel Industry Database Increase to 565,000 Records Generate 5.2 Million Website Users Generate 10.2 Million Social Engagements Generate 1.95 Billion Advertising Impressions Generate 335 Million Earned Media Impressions

Sales • • • • •

Book 235,000 DTPB only room nights (Hotel Meetings Leads) Generate 57,000 Group Level Booked Room Nights Convention Center Shared Generate 42,000 Group Level Actual FY Room Nights for Convention Center Shared Generate 110 participants in Destination Reviews Generate 120 Destination Site participants

DTPB Marketing Plan FY2027

6.B. - 2.

FINANCE & ENTERPRISE

Diversify and Stabilize Revenue Streams The near - total dependence on bed tax revenue is a structural vulnerability for Discover The Palm Beaches. • Develop and incorporate alternative funding model options in the Bed Tax statute • Create the DTPB Foundation structure and coordinate events to support. • Expedite the commercialization of the Destination Demand tool. • Explore and implement additional partnership revenue opportunities.

Align Organizational Structure, Staffing, Systems & Roles for the Next Phase of Growth Eliminate Structural gaps, undefined roles, or misaligned systems • Build a DTPB future

- ready team through a comprehensive jobs and functions audit.

• Strengthen DTPB organizational performance by advancing the Destination Technology Department. • Align DTPB leadership and management structure with strategic priorities.

Elevate Organizational Excellence Through Advanced Talent Development & Leadership Growth Investment in talent is investment in every other strategic priority. • Expand management training program to create upskill opportunities for the next tier of leadership in the organization. • Perform annual engagement survey and establish a plan to address any shortfalls against benchmarks

• Identify needed talent investment opportunities arising from the organizational review and structure quarterly skills training for all levels of staff.

DESTINATION TECHNOLOGY

Lead The CRM Migration Process • Modernize CRM capabilities to integrate with data warehouse and AI tools • Improve organizational workflows

• Create a Digital Partner Experience Platform • Build an Integrated Partner Value & Intelligence Framework • Advance AI, Analytics & Destination Intelligence

AI Readiness For Traveler Life Cycle: Inspiration, Planning, Booking, Sharing Develop a Destination Knowledge Graph •

• • • • • •

Connects destination content , data, businesses, events, and experiences Structures information in a machine - readable format for AI systems Enriches and governs destination data to ensure quality and accuracy Improves discovery across AI platforms and search engines Enables more accurate recommendations by AI assistants and travel applications Enhances destination visibility and promotion across digital channels Supports personalized visitor experiences through connected intelligence

Launch an Enterprise AI Chat and Intelligence Interface & Expand AI Adoption •

Design newly created LLM model and interface connected to approved structured and unstructured data warehouses

•

Configure interface around priority use cases

•

Connect to higher level analytics for greater access to forecasting and improved modeling

•

Identify business use cases and process improvement opportunities where AI tools can help

•

Evaluate tools for organizational wide usage

•

Provide training and documentation necessary for adoption

•

Enhance data collaboration across partners

Advance Analytics by Integrating Destination Demand and Marketing Mix Model (MMM) •

Enhance Destination Demand capabilities and streamline model and machine learning within the snowflake environment

•

Create Destination Demand specific audiences to effectively target need periods

•

Develop and refine marketing metric data ingestion for reporting, dashboards and modeling

•

Develop internal multiple MMM models to determine effectiveness of media investments (channels & platforms), target markets and external factors

•

Integrate forecasting capabilities with causal attributions models to maximize destination performance

MARKETING

Strategic Brand Alignment Elevate The Palm Beaches brand through alignment with the Tourism Master Plan and Strategic Plan goals. Future Brand Evolution

Destination Brand Guide

Research and stakeholder engagement Expand niche tourism and destinationaround future brand evolution wide accessibility through content, emphasizing emotional benefits of partner program expansion & toolkits. The Palm Beaches.

Creative Agency RFP Selection of AOR for strategic alignment of destination brand and future campaign evolution

The Palm Beaches Collection & Cities Campaigns Florida’s Most Stylish Vacation Destination

Personalization through key pillars, city exploration, neighborhood discovery and visitor engagement. •

Neighborhood Guides, Trails & Itineraries

•

City Partnerships & Co

•

Destination Discovery Passport Program

•

Event Activation to Match City to Travelers

•

Destination Merchandise & Brand Partnerships

•

Support Community Events Aligned with Pillars

- Ops for Key Pillars

Theme: Sweat - Jetting Position The Palm Beaches as the Ultimate Destination for Movement, Wellness & Adventure

Theme: Togetherness Kid-Fluenced Travel| Family Road Trip Renaissance | Pet-Friendly

Theme: Culinary Excellence Authentic Genuine Hospitality through Culinary Experiences

Target Markets Detroit

San Francisco

Boston New York Philadelphia Washington, DC

Chicago

Los Angeles Atlanta

Jacksonville

Dallas

Houston

Orlando Tampa Ft. Meyers Naples

Ft. Lauderdale Miami

U.K. Toronto & Montreal

Colombia

Brazil Argentina

Germany

• • • • • • •

GROWTH MARKETS San Francisco Los Angeles Detroit Argentina Jacksonville Naples Ft. Meyers

Airlift Support West

International

• Hartford (BDL)

• Los Angeles (LAX)

• Toronto (YYZ)

• Islip (ISP)

• Denver (DEN)

• Montreal (YUL)

• New Haven (HVN)

South

• Providence (PVD)

• Charleston (CHS)

• Pittsburgh (PIT)

• Charlotte (CLT)

Northeast

Midwest

• Dallas - Fort Worth (DFW)

• Chicago (ORD)

• Houston (IAH)

• Minneapolis - St. Paul (MSP)

• Nashville (BNA)

• Detroit (DTW) • Grand Rapids (GRR)

• Cincinnati (CVG) • Cleveland (CLE) • Akron - Canton (CAK)

• Raleigh - Durham (RDU) • Wilmington (ILG) • Asheville (AVL) • Norfolk (ORF) • Richmond (RIC)

Airport Experience

• Enhancements • New Vendors • Seamless, Welcoming Experience

Effectiveness & Accountability • Utilize Marketing Mix Model Optimizations to Fine • Support Destination Demand Real • Enhance Co

- op Programs and Rapid

- Tune Media

- Time Signals - Deployment Options

• Event Evaluation Calculator for True Return on Investment

Resident Engagement & Destination Stewardship Tourism Shines Year - round Resident Engagement On Tourism’s Community Benefits

Partnerships & Events with ERM, Parks & Rec & Nature Attractions

Honor Hospitality Heroes Who Bring The Destination Experience To Life

Responsible Visitation Of Parks, Trails, Waterways & Natural Areas

Access for All Support Accessible, Sensory - Friendly Experiences & Content.

Wheel The World & TravelAbility Partnerships

Expanded Accessibility Resources through OTA & Voice Search.

Strategic Collaboration

Elevate Florida's Cultural Capital® through strategic partnership Promote signature cultural programs across owned and earned media

Advance storytelling through film and television partnerships Collaborate with influential productions like Sinclair & Peter Greenberg.

Leverage local artists and cultural organizations for destination storytelling

Expand shared content across marketing platforms

Collaborate on high - profile arts marketing and media initiatives

Highlight emerging travel trends through original programming

Amplify visitor guides inspiring cultural exploration and longer stays

Support incentives showcasing The Palm Beaches locations

Tourism Partnerships & Collaboration

Position The Palm Beaches as a premier sports destination Support National Battle of the Bands through cooperative marketing Champion marquee sporting events driving overnight visitation Promote Ultimate Weeks of Sport as a signature tourism asset Feature Lou Groza Award content across destination channels Showcase world - class sports facilities through Sweat - Jetting content

Digital Marketing

Connect Discovery to Action

Make digital marketing more targeted, discoverable, personalized, and measurable. PAID MEDIA Targeted, measurable campaigns

WEBSITE & AI SEARCH Stronger discovery and planning paths

OWNED AUDIENCES First-party journeys and personalization

AUTOMATION Practical workflow and experience pilots

MEETINGS & PARTNERS Better digital support for key audiences

MEASUREMENT Destination Influence Index Influence, engagement, and conversion signals

Social Media & Video Content Content

Influencers

Storytelling • 48 Hours in City

AI - Powered Tools

Creator Partnerships

•

Comment Moderation

•

Social Commerce through Creator Partnerships

• What’s New in Dining

•

Automated Itineraries & Travel Recommendations

•

The Palm Beaches Creator Summit

•

Sweat - Jetting FAM

AI - Generated Voiceovers for Engagement

•

Little Explorers

•

VIP – Very Important Pet

Expanded Social Listening on Reddit and TripAdvisor

•

Neighborhood Discovery Guides

•

Influencer and UGC Whitelisting & Licensing

• Continue popular W hat’s • New & Things To Do This Weekend series • • Portuguese Instagram Launch

Engagement: Sweepstakes | Trending Content | Channel-Specific Strategy

SEO Optimization to Boost Discoverability Across AI-Enabled Social, Chat and Search

National Storytelling

Local International Drive-Market Relationships Outreach Focus

Key Themes: Family Road Trip Renaissance | Culinary Immersion | Sweat-Jetting: Paddles & Pedals | Neighborhood Discovery

SALES

Optimize Sales Deployment Maximizing Growth

•

Data Driven Analytics matching destination needs with target customer focus

•

Maximize AI improving efficiencies to increase revenue generating activities

•

Realign team deployment around segment specialization

•

Integrate & Collaborative Sales Activities

Elevate Authentic Customer Connection across Sales Funnel • Targeted Sales Missions • Personalize Education based on needs

• Customize Value Propositions • Seamless Servicing • Creates Retention & Referrals

Capitalize on Destination Momentum to Accelerate Short-Term Sales Conversion • Act on BI to prioritize prospecting initiatives • AI Sourcing = Content Development • Customer Testimonials • Authentic Sales Relationship •

Speed to Market with value added incentives

Taking the Destination to the Customer • Trade Activations • Sales Missions & in - office calls • Customized Partnership • One on One Discovery Opportunities

Convention Center Compression Maximizing Countywide Demand Selling Convention Campus & Maximizing Convention District

•

>800 peak

•

600 – 799 peak

– 14 events

•

400 – 599 peak

– 12 events

•

< 300 peak

– 8 events

– 7 events

• Maximize Calendar of Event • Increase # of Sellers • Storytelling with Tools • Expand Servicing Impact

Maximize Incentive Programs to drive conversion & ROI Revaluate

Budget Products Offered

Create

Deploy

Programs Offered Expand Customer Loyalty

Engagement of Community Distribution Through Partners

Drive Growth through Transformational Events 4th quarter

3rd

Quarter

1st Quarter

2nd

Quarter

Palm Beach County

North

Central

South

Occupancy

Rate

RevPar

•

Target Collection of Cities & Experiences

•

Elevate Destination Brand

•

Seed growth of new UNIQUE events

•

Expand In - conjunction With Opportunities

•

Develop Package Opportunities Impacting County

In Destination Participants Touchpoints To Accelerate Conversion SITE INSPECTION & DESTINATION REVIEWS PARTICIPANTS Gatekeepers

Influencers

Authentic Custom Experiences

Decision Makers

Community Advocates / Thought Leaders

Conversion

DESTINATION STEWARDSHIP & CIVIC ENGAGEMENT

Connecting Tourism with Community Priorities Residents

We connect tourism with community priorities to strengthen our visitor economy while protecting the quality of place and quality of life for all.

Sales

Industry

Government

Partnerships

Marketing

Creating Places That Work Better for Everyone Stronger communities

create better visitor experiences.

Connected

Mobility & Wayfinding

Accessible

Welcoming Experiences

Authentic

Community - Based Tourism

Countywide

More Communities Benefiting

The best visitor experiences begin with communities that are ready to welcome them.

Building Talent Behind the Experience We’re not just filling today’s jobs. We’re developing tomorrow’s tourism leaders.

From the classroom to a career, with the tourism industry opening the door.

Turning Residents into Tourism Champions Residents won’t just experience tourism. They’ll help shape it.

INFORMED

ENGAGED

EMPOWERED

ADVOCATE

Tourism Shines

Resident Advisory Council

Certified Tourism Ambassadors

Proud Champions

Thank You

Tourism Business Plan FY2027

6.B. - 2. PPP

DISCOVER THE PALM BEACHES

Strategic Plan 2027 to 2029

Customers

Community

Confidential | Prepared by Atlas Strategic Advisors and Oetting Alchemy | May 2026

Culture

New

Purpose Strengthening the visitor economy and elevating every community we serve through the stewardship and storytelling of The Palm Beaches brand.

Discover The Palm Beaches | Strategic Plan 2027 to 2029

Strategic Framework Three integrated pillars. Fifteen initiatives. One focused direction.

COMMUNITY

CUSTOMERS

- The audiences whose visitation and experiences drive economic impact and destination competitiveness

- The residents, businesses and partners whose support and participation sustain the destination's success .

CULTURE

- The leadership, governance, technology, & organizational sustainability practices that determine the ability to execute strategy.

5 Initiatives

Drive visitation growth and ROI through sharp brand positioning, target market focus, and high - performance sales strategy.

Deepen community relevance through the destination master plan, resident engagement, and multi - jurisdictional advocacy.

Build a sustainable, high - performing organization through diversified funding, a modernized contract, AI capabilities, and talent.

• Refine brand messaging

• Countywide destination master plan

• Diversify revenue streams

• Adapt sales strategies

• Multi - jurisdictional advocacy

• Renew DMO contract

• Group incentive programs

• Resident outreach strategy

• Align org structure and staffing

• Diversify customer base

• Infrastructure advocacy

• Launch AI capabilities

• Align marketing ROI

• Underutilized destination development

• Talent development and excellence

Discover The Palm Beaches | Strategic Plan 2027 to 2029

Framework

One Destination. One Shared Strategy. Connecting organizational growth with long destination success. SALES

Drives D emand

MARKETING

Builds D esire

PARTNERSHIPS

Expands Participation

STEWARDSHIP

Sustains the D estination

- term

ALIGNED PRIORITIES • SHARED PERFORMANCE MEASURES •

GREATER IMPACT

Effectiveness & Accountability • Utilize Marketing Mix Model Optimizations to Fine • Support Destination Demand Real • Enhance Co

- op Programs and Rapid

- Tune Media

- Time Signals - Deployment Options

• Event Evaluation Calculator for True Return on Investment

Strategic Brand Alignment Elevate The Palm Beaches brand through alignment with the Tourism Master Plan and Strategic Plan goals. Future Brand Evolution

Destination Brand Guide

Creative Agency RFP Selection of AOR for strategic alignment of destination brand and future campaign evolution

MARKETING

The Palm Beaches Collection & Cities Campaigns Florida’s Most Stylish Vacation Destination

Personalization through key pillars, city exploration, neighborhood discovery and visitor engagement. •

Neighborhood Guides, Trails & Itineraries

•

City Partnerships & Co

•

Destination Discovery Passport Program

•

Event Activation to Match City to Travelers

•

Destination Merchandise & Brand Partnerships

•

Support Community Events Aligned with Pillars

- Ops for Key Pillars

Target Markets Detroit

San Francisco

Boston New York Philadelphia Washington, DC

Chicago

Los Angeles Atlanta

Jacksonville

Dallas

Houston

Orlando Tampa Ft. Meyers Naples

Ft. Lauderdale Miami

U.K. Toronto & Montreal

Colombia

Brazil Argentina

Germany

• • • • • • •

GROWTH MARKETS San Francisco Los Angeles Detroit Argentina Jacksonville Naples Ft. Meyers

Airlift Support West

International

• Hartford (BDL)

• Los Angeles (LAX)

• Toronto (YYZ)

• Islip (ISP)

• Denver (DEN)

• Montreal (YUL)

• New Haven (HVN)

South

• Providence (PVD)

• Charleston (CHS)

• Pittsburgh (PIT)

• Charlotte (CLT)

Northeast

Midwest

• Dallas - Fort Worth (DFW)

• Chicago (ORD)

• Houston (IAH)

• Minneapolis - St. Paul (MSP)

• Nashville (BNA)

• Detroit (DTW) • Grand Rapids (GRR)

• Cincinnati (CVG) • Cleveland (CLE) • Akron - Canton (CAK)

• Raleigh - Durham (RDU) • Wilmington (ILG) • Asheville (AVL) • Norfolk (ORF) • Richmond (RIC)

Airport Experience

• Enhancements • New Vendors • Seamless, Welcoming Experience

Theme: Sweat - Jetting Position The Palm Beaches as the Ultimate Destination for Movement, Wellness & Adventure

Theme: Togetherness Kid-Fluenced Travel| Family Road Trip Renaissance | Pet-Friendly

Theme: Culinary Excellence Authentic Genuine Hospitality through Culinary Experiences

Premier Meetings & Events Positioning Partnerships & Co - Op Opportunities to Highlight Destination

Branded Convention Center District & Campus with 2 nd HQ Hotel

Generate Awareness And Consideration Among Planners

Between - The - Sessions Meetings Campaign to Promote County Wide Experiences

Enhanced Sales Tools, Experiential Activations & Events

Utilize Experience - rich Content To Drive Discoverability In AEO/SEO Prepare For Future Convention Center Expansion

Second Headquarter Hotel

Future Convention Center Expansion

Branding Opportunities for Growth

Digital & Paid Media

Connect Discovery to Action

Make digital marketing more targeted, discoverable, personalized, and measurable. PAID MEDIA Targeted, measurable campaigns

WEBSITE & AI SEARCH Stronger discovery and planning paths

OWNED AUDIENCES First-party journeys and personalization

AUTOMATION Practical workflow and experience pilots

MEETINGS & PARTNERS Better digital support for key audiences

MEASUREMENT Destination Influence Index Influence, engagement, and conversion signals

Social Media & Video Content Content

Influencers

Storytelling • 48 Hours in City

AI - Powered Tools

Creator Partnerships

•

Comment Moderation

•

Social Commerce through Creator Partnerships

• What’s New in Dining

•

Automated Itineraries & Travel Recommendations

•

The Palm Beaches Creator Summit

•

Sweat - Jetting FAM

AI - Generated Voiceovers for Engagement

•

Little Explorers

•

VIP – Very Important Pet

Expanded Social Listening on Reddit and TripAdvisor

•

Neighborhood Discovery Guides

•

Influencer and UGC Whitelisting & Licensing

• Continue popular W hat’s • New & Things To Do This Weekend series • • Portuguese Instagram Launch

Engagement: Sweepstakes | Trending Content | Channel-Specific Strategy

SEO Optimization to Boost Discoverability Across AI-Enabled Social, Chat and Search

Public Relations

Strategic Press Outreach

National Storytelling

Local International Drive-Market Relationships Outreach Focus

Key Themes: Family Road Trip Renaissance | Culinary Immersion | Sweat-Jetting: Paddles & Pedals | Neighborhood Discovery

Strategic Collaboration

Elevate Florida's Cultural Capital® through strategic partnership Promote signature cultural programs across owned and earned media

Advance storytelling through film and television partnerships Collaborate with influential productions like Sinclair & Peter Greenberg.

Leverage local artists and cultural organizations for destination storytelling

Expand shared content across marketing platforms

Collaborate on high - profile arts marketing and media initiatives

Highlight emerging travel trends through original programming

Amplify visitor guides inspiring cultural exploration and longer stays

Support incentives showcasing The Palm Beaches locations

Tourism Partnerships & Collaboration

Destination Stewardship Tourism Shines Year - round Resident Engagement On Tourism’s Community Benefits

Partnerships & Events with ERM, Parks & Rec, & Nature Attractions

Honor Hospitality Heroes Who Bring The Destination Experience To Life

Responsible Visitation Of Parks, Trails, Waterways & Natural Areas

Access for All Support Accessible, Sensory - Friendly Experiences & Content.

Wheel The World & TravelAbility Partnerships

Expanded Accessibility Resources through OTA & Voice Search.

Building Talent Behind the Experience We’re not just filling today’s jobs. We’re developing tomorrow’s tourism leaders.

From the classroom to a career, with the tourism industry opening the door.

SALES

Optimize Sales Deployment Maximizing Growth

•

Data Driven Analytics matching destination needs with target customer focus

•

Maximize AI improving efficiencies to increase revenue generating activities

•

Realign team deployment around segment specialization

•

Integrate & Collaborative Sales Activities

Elevate Authentic Customer Connection across Sales Funnel • Targeted Sales Missions • Personalize Education based on needs

• Customize Value Propositions • Seamless Servicing • Creates Retention & Referrals

Speed to Market with value added incentives

Taking the Destination to the Customer • Trade Activations • Sales Missions & in - office calls • Customized Partnership • One on One Discovery Opportunities

Convention Center Compression Maximizing Countywide Demand Selling Convention Campus & Maximizing Convention District

•

>800 peak

•

600 – 799 peak

– 14 events

•

400 – 599 peak

– 12 events

•

< 300 peak

– 8 events

– 7 events

• Maximize Calendar of Event • Increase # of Sellers • Storytelling with Tools • Expand Servicing Impact

Maximize Incentive Programs to Drive Conversion & ROI Revaluate

Budget Products Offered

Create

Deploy

Programs Offered Expand Customer Loyalty

Engagement of Community Distribution Through Partners

Drive Growth through Transformational Events 4th quarter

3rd

Quarter

1st Quarter

2nd

Quarter

Palm Beach County

North

Central

South

Occupancy

Rate

RevPar

•

Target Collection of Cities & Experiences

•

Elevate Destination Brand

•

Seed growth of new UNIQUE events

•

Expand In - conjunction With Opportunities

•

Develop Package Opportunities Impacting County

In Destination Participants Touchpoints To Accelerate Conversion SITE INSPECTION & DESTINATION REVIEWS PARTICIPANTS Gatekeepers

Influencers

Authentic Custom Experiences

Decision Makers

Community Advocates / Thought Leaders

Conversion

CLOSING

Attribution Results $1 in Media Investment Delivers: $3.55 in Bed Taxes $133 in Visitor Spending $9.31 in State & Local Sales Taxes

$193 in Total Economic Impact

FY27 Destination Performance Forecast 70.9% Occupancy $300.28 ADR $104 Million

Room Tax

Thank You

Disccover the Palm Beaches Vendor Spending Row Labels Meta Platforms, Inc. Zimmerman Agency Basis Global Technologies, Inc. Adswerve Inc Google AdQuick Inc. Wellcoming LLC Comcast Cable Communications dba Comcast Advertising Travelscape, LLC Outfront Media The Boca Raton Tucan Media Marketing Corp Visit Florida Clear Channel Outdoor Brightline Trains Florida LLC PGA Tour Inc DEVGRU, Inc. Brand USA Priceline PCMA Services, Inc ASAE TripAdvisor LLC MMGY Global Limited MNI Targeted Media Inc Simon Data Aviareps Brazil Madden Media LMG Management GmbH Microsoft Online Inc Conde Nast Traveler Good Karma Broadcasting, LLC Cvent, Inc. IMEX America Ltd Spectrum Reach, LLC Granicus Simpleview Alpha Transportation Services, Inc Gannett - Florida LocaliQ - USA Today International Association of Exhibitions & Events Michelin North America, inc. Ampersand The Nielsen Company (US) LLC

2026 So Far FY27 Projected $ 1,908,244.09 $ 2,200,000.00 $ 1,003,556.77 $ 1,300,000.00 $ 691,708.06 $ 900,000.00 $ 668,027.53 $ 850,000.00 $ 707,500.09 $ 850,000.00 $ 494,247.42 $ 500,000.00 $ 255,687.00 $ 500,000.00 $ 360,615.95 $ 450,000.00 $ 337,489.38 $ 450,000.00 $ 159,320.00 $ 400,000.00 $ 329,079.56 $ 350,000.00 $ 363,673.64 $ 350,000.00 $ 90,000.00 $ 300,000.00 $ 151,583.71 $ 300,000.00 $ 428,542.50 $ 300,000.00 $ 375,000.00 $ 250,000.00 $ 126,637.50 $ 250,000.00 $ 233,500.00 $ 250,000.00 $ 194,479.85 $ 250,000.00 $ 164,930.00 $ 225,000.00 $ 109,400.00 $ 200,000.00 $ 121,464.23 $ 200,000.00 $ 107,806.17 $ 200,000.00 $ 169,438.00 $ 175,000.00 $ 96,256.00 $ 150,000.00 $ 142,164.65 $ 150,000.00 $ 148,366.70 $ 150,000.00 $ 109,785.86 $ 150,000.00 $ 116,075.30 $ 150,000.00 $ 95,000.00 $ 150,000.00 $ 104,999.77 $ 150,000.00 $ 150,336.55 $ 150,000.00 $ 126,400.00 $ 125,000.00 $ 148,239.19 $ 125,000.00 $ 124,138.61 $ 125,000.00 $ 56,000.00 $ 125,000.00 $ 101,504.91 $ 125,000.00 $ 30,000.00 $ 101,000.00 $ 90,000.00 $ 101,000.00 $ 60,000.00 $ 101,000.00 $ 99,750.00 $ 101,000.00

6.B. - 3.

Amadeus Hospitality, Inc. Peachtree Entertainment, LLC

$ $

99,253.69 $ 200,000.00 $

101,000.00 100,000.00

Dear Mayor Baxter and TDC Board of Directors: Building upon four consecutive record-breaking years, the Palm Beach County Film & Television Commission (FTC/The Commission) continues to evolve its marketing strategy to expand production activity, strengthen destination awareness, and increase the visibility of The Palm Beaches among entertainment industry professionals, visitors, and community partners. The FY27 Marketing Plan introduces several key initiatives designed to broaden our reach, strengthen engagement, and deliver measurable results: •

•

• •

•

Expand production activity by enhancing the services and resources that make The Palm Beaches a preferred film destination. Central to this strategy is advancing a localized, performance-based film incentive program to increase the County’s competitiveness in today’s incentive-driven marketplace and attract high-impact productions that generate local spending, hotel room nights, business activity, and employment opportunities. Grow The Palm Beaches TV (PBTV) as a cornerstone of the Commission’s destination marketing strategy, using original programming to showcase the communities, attractions, businesses, and experiences that make The Palm Beaches unique. In FY27, the FTC plans to add 40 hours of original programming from 21 locally produced PBTV series, expanding the channel’s content library to over 200 total hours of programming. Expand PBTV’s national and international reach through broadcast, streaming and FAST platforms, hotels, hospitality partners, and other visitor-facing locations, extending the value of original programming and introducing The Palm Beaches to new audiences. Build upon the success of PBTV NOW, which generated more than 5.6 million impressions and 3.7 million video views during FY26 through August 10. The Commission will produce 52 original episodes in FY27 to maintain year-round audience engagement and destination awareness. Strengthen digital marketing and audience development through SEO, Google Ads, YouTube advertising, paid social media, targeted email marketing, and emerging digital platforms. These efforts will reach filmmakers, production companies, location managers, visitors, and industry decision-makers while increasing awareness, engagement, and traffic to ThePalmBeaches.TV.

Together, these strategic priorities reflect the Commission’s commitment to innovation, collaboration, accountability, and measurable results. By aligning film production, destination marketing, workforce development, and economic development, the FTC continues to strengthen the local economy while positioning The Palm Beaches as a premier destination for filmmaking, tourism, and business investment. Sincerely,

Michelle Hillery, Film Commissioner

6.C. - 1.

6.C. -2.

EXECUTIVE SUMMARY ------------------------- 1 MARKETING PLAN ------------------------- 2 PERFORMANCE SNAPSHOT ------------------------- 3 CALENDAR YEAR HIGHLIGHTS ------------------------- 4 PRODUCTION ATTRACTION ------------------------- 6 & CLIENT SERVICES INTEGRATED MARKETING ------------------------- 9 & COMMUNICATIONS

THE PALM BEACHES TELEVISION ------------------------ 13 NEW ORIGINAL PROGRAMMING ------------------------ 17 INDUSTRY RECOGNITION ------------------------ 24 INDUSTRY ENGAGEMENT ------------------------ 25 & BUSINESS DEVELOPMENT PRODUCTION INFRASTRUCTURE ------------------------ 28 & RESOURCES STRATEGIC PARTNERSHIPS ------------------------ 31 & COLLABORATIONS EDUCATION & WORKFORCE ------------------------ 37 DEVELOPMENT

Dear Industry Stakeholders, The Palm Beach County Film & Television Commission (FTC / The Commission) serves Palm Beach County (County) as the official film commission, leveraging the entertainment industry to drive economic development, tourism, workforce development, and destination marketing. Through exceptional service, streamlined one-stop permitting, strategic marketing, and strong public-private partnerships, the FTC has positioned The Palm Beaches as one of Florida's premier destinations for film, television, digital media, photography and live event production. Building upon four consecutive record-breaking years, our office recorded an estimated $260.5 million in direct production spend in 2025 while tracking 602 productions, 9,936 production days, and 20,055 hotel room nights, and 323 permits issued. These results represent a return on investment of $117 for every dollar spent and demonstrate the entertainment industry's significant contribution to local businesses, the hospitality sector, municipalities, workforce development, and the County's tourism economy. The FY27 Marketing Plan focuses on three strategic priorities that strengthen the County's competitive position while delivering measurable impact. Driving Economic Impact: The Commission's highest priority is expanding production activity by enhancing the services and resources that make The Palm Beaches a preferred film destination. Central to this strategy is advancing a localized film incentive program to increase the County's competitiveness in today's incentive-driven marketplace. By attracting larger, high-impact productions, this initiative will increase local spending, hotel occupancy, business activity, employment opportunities, and long-term economic growth. These efforts will be reinforced through continued investments in production resources, location marketing, and industry partnerships. Marketing The Palm Beaches: The Commission continues to expand its destination marketing efforts through management of The Palm Beaches TV (PBTV), the County's official tourism TV channel on behalf of the Tourist Development Council. Through award-winning original programming and expanded distribution, PBTV showcases Palm Beach County's communities, attractions, businesses, and events while inspiring visitation and extending the destination's reach through authentic storytelling and evergreen content. Developing the Creative Economy: The Commission is equally committed to strengthening Palm Beach County's creative workforce through The Palm Beaches Student Showcase of Films (SSOF), Florida's largest student film competition and award show. By providing scholarships, volunteer opportunities, industry connections, and realworld opportunities, SSOF helps develop the next generation of filmmakers and creative professionals while supporting a sustainable production ecosystem. Together, these strategic priorities reflect the Commission's commitment to innovation, collaboration, accountability, and measurable results. By aligning film production, destination marketing, workforce development, and economic development, the FTC continues to strengthen the local economy while positioning The Palm Beaches as a premier destination for filmmaking, tourism, and business investment. Sincerely,

Michelle Hillery Film Commissioner

The Palm Beach County Film & Television Commission (FTC / The Commission) serves as Palm Beach County's official agency and destination marketing partner for the entertainment industry. Established in 1989, the Commission promotes The Palm Beaches as a premier production destination while driving business tourism and economic impact through film, television, digital media, commercial photography, and live event production. Since 1989, the FTC has provided comprehensive services that make filming in Palm Beach County efficient and production-ready. Through its streamlined one-stop permitting process and hands-on support, the Commission helps productions navigate locations, permitting, logistics, and regulatory requirements while encouraging repeat business and long-term industry investment. The FTC also manages The Palm Beaches TV (PBTV), the County's official tourism TV channel, on behalf of the Palm Beach County Tourist Development Council (TDC). Featuring more than 180 hours of original programming, PBTV showcases the destination's communities, attractions, businesses, and events through authentic storytelling that inspires travel, extends visitor stays, encourages repeat visitation, and supports the local production community. The FTC is a 501(c)(6) nonprofit organization funded through the Tourist Development Tax (TDT) and operates under contract with the Palm Beach County Board of County Commissioners. Governed by an independent Board of Directors and reporting to the TDC, the Commission is committed to fiscal responsibility, transparency, strategic planning, and measurable performance. Palm Beach County's tourism industry continues to thrive. In 2025, The Palm Beaches welcomed a record 10.7 million visitors, generating $7.7 billion in visitor spending, while TDT collections reached $93.5 million, exceeding both the previous fiscal year and budget projections. In FY27, the FTC will administer two County contracts, including $2.9 million with the Board of County Commissioners and $100,000 with the Department of Housing and Economic Development (DHED). These investments support the Commission's efforts to attract production, market the destination, develop the local workforce, and maximize the entertainment industry's economic impact throughout Palm Beach County.

THE PRODUCTION INDUSTRY IS BIG BUSINESS IN THE PALM BEACHES Since 1991, the Film and Television Commission (FTC / The Commission) has tracked consistent resilience and growth, generating significant economic impact while positioning The Palm Beaches as a premier filming destination for commercial production. The FTC tracks production-related economic impact in Palm Beach County through monthly Production Activity Reports and a comprehensive annual Production Company Survey. This data is compiled into detailed monthly and yearly reports. In 2025, the FTC marked a fourth consecutive year of record-breaking production spend, with $260.5 million in direct production expenditures, a 3% increase over the previous year's record of $253 million. The FTC also tracked 20,055 hotel room nights, reflecting a 12% increase year-over-year. Since 1991, entertainment production has generated more than $4.6 billion in direct spending throughout Palm Beach County, demonstrating the industry's sustained growth and its vital role as an economic driver for local businesses, hotels, vendors and communities. CUMULATIVE ANNUAL TOTALS: 1991-2025 Production Volume Hotel Room Nights Permits Production Days Total Leads Lead Responses Lead Conversions Web Unique Visitors Still Photography Commercials Film/TV Shows Return on Investment

$4,649,249,777 415,554 7,675 372,625 5,991 5,227 1,326 932,500 1,639 1,914 5,770 $179.74

ECONOMIC IMPACT & GROWTH Florida's entertainment industry is a powerful economic engine, supporting 7,395 businesses and employing approximately 30,000 professionals, according to FloridaCommerce. With an average annual wage of $112,794, more than 55% higher than the statewide average across all industries, the sector delivers high-value careers and strengthens Florida's economy. Palm Beach County is a leading contributor to this growth, with 574 entertainment-related businesses employing 2,460 professionals. With an average annual wage of $121,453, Palm Beach County ranks as the fourth-largest market among Florida's 67 counties (Florida Department of Commerce, Bureau of Workforce Statistics and Economic Research, Quarterly Census of Employment and Wages Program (QCEW)

The American film and television industry supports 2.01 million jobs, pays $202 billion in total wages, and comprises more than 162,000 businesses (The American Motion Picture and Television Industry Creating Jobs, Trading Around The World, 2024 )

NOTABLE PRODUCTIONS FEATURE FILMS/TELEVISION PROJECTS Friend of a Farmer, Mango Inn, The Dope Sick Dead, Hayati, Murphy’s Law, Override, Members Only: Palm Beach, Accident, Suicide or Murder, Extraordinary World with Jeff Corwin, House Hunters, Bull Shark Dinner Bell, Fox & Friends, Worst Ex Ever COMMERCIALS AT&T, Cadillac, Citizens Bank, DraftKings, Google, Maxfli, Naked Juice, New Balance, Ragu, Ro ft. Serena Williams, Smith, Ball, Baez, & Prather, Tony Robbins, The Ray Hotel, Wyndham Hotels PHOTOSHOOTS Adidas, Aerie, Bahia Mar, BFYNE, Brent Neale Jewelry, Coco Soleil, Dick’s Sporting Goods, Frontgate, Greg Norman, Janie and Jack, J. McLaughlin, Just Men’s Shoes, Land Rover, Lynn University Fashion Show, Matte Resort, Mephisto, Mr. Porter X Cover, Mr. C Boca Raton, Now Optics, Rebecca Minkoff, Suji, Talbots WEB CONTENT Badgley Mischka, Barrett-Jackson, Busch Wildlife, Discovery Drives, Google, Gumbo Limbo, Harbourside PlaceAm Dream TV, Inheritance, John Daly and Goodboy Seltzers, Kellen Moore, Khan Academy, KidVision, Last Girls at the Party, Leroy Law, LMNT Lemonade, Lululemon X Condé Nast, MrBeast and DJ Khalad, Naked Smoothie ft. Coco Gauff, TGL, Visit Florida, Yordy Jewelry LIVE EVENT PRODUCTION Thursday Night Football – Muck City, Wellington International, Cognizant Classic in The Palm Beaches, USPA Polo Network, TGL Golf League, FAU Basketball, PGA Works Collegiate Championship, Delray Beach Open, FAU Sports, Optum Golf Channel Games

DRIVING BUSINESS THROUGH EXCEPTIONAL SERVICE The FTC is a trusted partner to both visiting and local productions, delivering exceptional customer service that simplifies production while creating a competitive advantage for The Palm Beaches. Through free one-stop permitting, customized location packages, and personalized scouting assistance, the FTC streamlines the production process and helps ensure every project has the resources it needs to succeed.

INCENTIVE REBATE PROGRAM The FTC’s top priority in FY27 is evaluating the feasibility of a competitive, performance-based film incentive rebate program to strengthen The Palm Beaches' position as a premier production destination. Working in collaboration with community partners and industry stakeholders, the FTC will research a sustainable incentive model designed to attract high-impact productions, increase local spending, generate hotel room nights, support local businesses and crew, expand opportunities within the creative economy, and deliver measurable economic returns for the County.

ONE-STOP PERMITTING

323 PERMITS ISSUED IN 2025 PRODUCTION ACTIVITY TRACKING The 323 permits issued in 2025 are just one measure of Palm Beach County's robust production activity. Productions filming on private property or under circumstances that do not require a permit generate additional production days, local spending, hotel room nights, and economic impact throughout the County. The FTC tracks this broader activity through direct inquiries, news reports, social media, trade publications, press releases, and industry research, providing a more comprehensive picture of the industry's overall impact while informing future marketing and business development efforts.

CONVERTING LEADS INTO BUSINESS The Commission actively generates qualified production leads through targeted marketing, industry referrals, repeat business, FloridaCommerce, trade shows, film festivals, industry events, advertising, website inquiries, and social media. Each lead receives personalized, professional follow-up supported by customized location packages, production resources, and relevant materials designed to convert interest into production activity in Palm Beach County. The FTC tracks leads and conversions monthly and reports results by fiscal and calendar year, allowing the Commission to measure marketing effectiveness, identify business development opportunities, and refine production attraction strategies.

DRIVING HOTEL ROOM NIGHTS Film, television, commercial, still photography, and live broadcast event productions generate valuable hotel room nights throughout Palm Beach County. The FTC works directly with productions, hotels, hospitality partners, event organizers, and industry stakeholders to assist with accommodation needs while tracking production-related room nights and their contribution to the County’s tourism economy. Through production assistance, industry partnerships, and ongoing activity tracking, the Commission will continue identifying opportunities to increase overnight stays generated by visiting cast, crew, production personnel, and related industry professionals.

LOCATIONS DATABASE The FTC will continue expanding its Locations Database, one of its most valuable production attraction tools, by showcasing film-friendly public and private locations throughout all 39 municipalities. Available through PBFilm.com, the searchable database features thousands of images and an expanding video library, enabling filmmakers to search by category, keyword, municipality, and visual style. In FY27, the FTC will enhance the database through ongoing location photography, image content optimization (ICO), compelling location descriptions, video content, and search engine optimization (SEO) to improve online visibility, increase search rankings, and generate qualified production leads. Location assets will also be promoted through FloridaCommerce's Reel-Scout platform, LocationsGuide.com, and other leading industry resources. The Commission will evaluate participation in LocationsHub.com to further expand its national and international marketing reach.

Building on the FY26 addition of locations such as: -

North of the Railroad (NORA) District Glazer Hall Oxbridge Academy Canyon Branch Public Library

Paradise Palms Els for Autism Spady Cultural Heritage Museum Boca Ice

SCOUTING SERVICES The FTC will continue providing personalized scouting services to productions at every stage of development. Through customized location packages, virtual and in-person scouting, familiarization (FAM) tours, and coordination with municipalities, property owners, and community partners, the Commission helps productions identify locations that align with both their creative vision and logistical requirements. By combining local expertise, extensive location knowledge, and responsive one-on-one service, the FTC streamlines the scouting process, reduces production timelines, and reinforces The Palm Beaches' reputation as one of Florida's premier film-friendly production destinations.

TARGETED STRATEGIES • •

• • • •

Advance an incentive program: Develop a competitive, performance-based rebate program that attracts high-impact productions and generates measurable economic returns Increase FTC-issued permits to 360 and track an additional 285 production projects in FY27 to measure production growth, identify industry trends, and demonstrate Palm Beach County’s filmfriendly business environment Generate 250 qualified production leads through targeted marketing and industry outreach and convert 175 into leads into production projects in Palm Beach County in FY27 Generate and track 23,500 production-related hotel room nights resulting from film, television, commercial, and live broadcast production activity in Palm Beach County in FY27 Expand Locations: Grow and optimize the Locations Database to increase visibility and generate qualified production leads Leverage Production Data: Use production intelligence to guide marketing, business development, and economic impact strategies

The FTC utilizes an integrated marketing and communications strategy designed to strengthen Palm Beach County's position as a premier destination for film, television, digital media, and tourism. By combining innovative technology, data-driven marketing, compelling storytelling, and targeted industry outreach, the Commission reaches filmmakers, content creators, tourism partners, and visitors through a coordinated, multiplatform approach. During FY27, marketing efforts will build upon the Commission's record-breaking momentum while expanding audience engagement, increasing production leads, supporting destination marketing initiatives, and elevating the visibility of The Palm Beaches across the entertainment and tourism industries.

ARTIFICIAL INTELLIGENCE & CONTENT INNOVATION The FTC will continue integrating artificial intelligence (AI) and emerging technologies to enhance productivity, improve operational efficiency, and expand creative capabilities across the organization. AI-powered tools support content development, research, transcription, data analysis, social media optimization, video production, marketing communications, and administrative workflows, allowing staff to work more efficiently while maintaining editorial oversight to ensure all content reflects the Commission's voice, brand standards, and strategic objectives. The FTC will also continue leveraging AI-assisted editing and content repurposing to transform long-form video productions into platform-specific digital assets, extending the reach of existing content and increasing engagement across social media, websites, and streaming platforms. As AI technologies continue to evolve, the Commission will evaluate new applications that improve customer service, strengthen marketing performance, and support data-informed decision-making while maintaining a commitment to accuracy, transparency, and responsible use.

DIGITAL MARKETING & SEARCH STRATEGY Digital marketing remains one of the Commission's ongoing strategies for attracting productions, inspiring travel, and engaging targeted audiences throughout the production and visitor decision-making process. During FY27, the FTC will continue to expand its integrated efforts through search engine optimization (SEO), Google Ads, YouTube advertising, paid social media, targeted email marketing, and emerging digital platforms to reach filmmakers, production companies, advertising agencies, location managers, travel audiences, and industry decision-makers. The FTC will also implement a post-production follow-up strategy encouraging production clients to share their experiences through Google Reviews, strengthening the Commission's online reputation, search visibility, and credibility among prospective productions. Campaigns will align with major industry markets, film festivals, conferences, and trade events while promoting Palm Beach County's competitive advantages, including free one-stop permitting, diverse filming locations, award-winning production support, and world-class destination experiences. Digital initiatives will also support the continued growth of The Palm Beaches TV and the Student Showcase of Films by expanding audience reach, strengthening brand awareness, increasing engagement, and driving viewership across digital platforms.

WEBSITE & DIGITAL EXPERIENCE The Commission's websites serve as the foundation of its digital marketing and communications strategy, connecting industry professionals, visitors, and residents with production services, destination content, and educational resources. During FY27, PBFilm.com and ThePalmBeaches.TV will undergo continued enhancements to improve user experience, strengthen search engine optimization (SEO), modernize content, and optimize accessibility across desktop and mobile platforms. Website improvements will include expanded production resources, enhanced location content, improved permitting information, refreshed tourism-branded content for The Palm Beaches TV, and ongoing search engine optimization (SEO) and image content optimization (ICO) to increase online visibility and drive qualified traffic. As digital engagement continues to grow, both websites will remain the Commission's primary platforms for production attraction, location scouting, permitting, destination marketing, visitor inspiration and workforce development.

SOCIAL MEDIA Social media plays a central role in the Commission's communications strategy, providing opportunities to engage industry professionals, visitors, residents, students, and tourism partners through authentic, timely, and visually compelling content. The FTC’s social media platforms will continue promoting production activity, permitting resources, location highlights, behind-the-scenes stories, industry news, and economic impact. Dedicated Palm Beaches TV social media channels will expand awareness of original programming, new series premieres, tourism experiences, and PBTV NOW, while Student Showcase of Films platforms will celebrate student achievements, educational opportunities, and workforce development initiatives. FY27 will place an increased emphasis on video-first storytelling, platform-specific content, audience engagement and analytics-driven decision-making to maximize reach, grow audiences, and strengthen Palm Beach County's digital presence.

FOCUS ON FILM NEWSLETTER During FY27, the Commission will redesign Focus on Film into a digital-first publication with a companion web experience that enhances search engine optimization (SEO), improves content discoverability, and extends the lifespan of each story. The refreshed format will feature enhanced storytelling, stronger visual design, and seamless integration with the FTC website, social media, and email marketing platforms. In addition to the web experience, a printable PDF version will continue to be available, giving readers the flexibility to access the publication in either digital or print format.

DIGITAL & PRINT ADVERTISING The Commission will continue implementing an integrated advertising strategy to increase brand awareness, generate qualified production leads, and position The Palm Beaches as a premier destination for entertainment production. Through a combination of digital advertising, paid social media, Google Ads, YouTube campaigns, and strategic print placements, the FTC will promote Palm Beach County's competitive advantages to producers, production companies, agencies, and industry decision-makers worldwide.

Advertising placements will be considered in leading industry publications, including: -

Variety Deadline Hollywood The Hollywood Reporter Screen International MovieMaker

Filmmaker Magazine Locations International World of Locations Destination Film Guide SHOOT Magazine

The Commission will also continue partnering with Discover The Palm Beaches, Film Florida and FilmUSA on cooperative advertising initiatives, including trade publication placements and digital banner campaigns, and social campaigns to further expand the visibility of Palm Beach County, FL, within the global film and television industry.

FY26 PRINT ADS

PUBLIC RELATIONS AND COMMUNITY ENGAGEMENT Public relations will continue to strengthen the Commission's visibility by promoting Palm Beach County's entertainment industry, production activity, tourism initiatives, workforce development programs, and measurable economic impact. Building on FY26 media coverage and opportunities, including the City of West Palm Beach podcast, NBC 6 Miami, CBS 12, WFLX FOX 29, and The Palm Beach Post, the Commission will pursue additional interviews, podcasts, speaking engagements, and thought leadership opportunities to increase awareness of the FTC, local production activity, and the industry's impact on Palm Beach County. During FY27, the Commission will expand proactive media outreach, press releases, speaking engagements, and industry partnerships. To enhance its communications strategy, the FTC will explore the implementation of Cision, a comprehensive media relations platform designed to strengthen media outreach, expand engagement, monitor coverage, and measure public relations performance. The Commission will also continue its relationship with Hey, Sandy! PR to lead public relations for The Palm Beaches Student Showcase of Films (SSOF), increasing awareness of Florida's largest student film competition and its impact on workforce development.

SHARK STUDIOS Shark Studios serves as the Commission's in-house production studio, creating original video, digital content, and marketing assets that support the Film & Television Commission, The Palm Beaches TV, and the Tourist Development Council (TDC) and its agencies. During FY27, Shark Studios will continue producing PBTV NOW, promotional campaigns, tourism features, executive messaging, and educational content while launching the new "Watch It. Live It. Share It." campaign, a collaborative series of short-form videos featuring each TDC-funded agency that inspires audiences to discover, experience, and share everything The Palm Beaches has to offer. To support continued growth and production excellence, the Commission will optimize Shark Studios through strategic enhancements to its technology, equipment, workspace configuration, maximizing the studio’s functionality and creating a more professional production environment. The team will also explore podcasts, long-form interviews, and other emerging digital media opportunities to expand audience engagement, strengthen destination marketing, and extend the reach of its original content.

RADIO EXPOSURE For FY27, the FTC will continue leveraging radio exposure through its sponsorship of “Life in The Palm Beaches and The Treasure Coast with Rick & Christie” on The True Oldies Channel, reaching more than four million listeners across five Florida counties. The partnership promotes The Palm Beaches through featured interviews, program highlights, and dedicated promotional spots, increasing awareness of PBTV content and inspiring audiences to “Watch It. Live It. Share It.”

COLLATERAL AND PROMOTIONAL ITEMS The Commission will produce branded print and digital materials that support production recruitment, tourism promotion, community outreach, and industry engagement through trade shows, events, presentations, and marketing campaigns.

TARGETED STRATEGIES • • • •

Expand Digital Marketing, SEO & AI to improve marketing performance, generate qualified production leads, and increase website unique visitors to 100,000 in FY27 Strengthen Digital Content & Storytelling across social media, PBTV, Shark Studios, websites, newsletters, and email to grow audiences and increase engagement Increase Industry Visibility & Conversions through targeted advertising, public relations, trade media, strategic partnerships, and optimized digital experiences Optimize Digital Experiences across websites, newsletters, email, and social platforms to increase engagement and conversions. This includes redesigning the Focus on Film newsletter to be a digital-first publication

THE ULTIMATE SHOWCASE OF THE PALM BEACHES The Palm Beaches TV (PBTV) is Palm Beach County's official tourism TV channel, managed by the Palm Beach County Film & Television Commission (FTC / The Commission). PBTV is a one-of-a-kind destination marketing platform that combines award-winning original programming, digital media, and streaming distribution to inspire travel, enhance the visitor experience, and showcase the people, places, attractions, and experiences that make The Palm Beaches unique. With more than 180 hours of family-friendly original programming, PBTV reaches audiences through broadcast television, streaming platforms, partner hotels, airports, visitor centers, and digital channels, delivering yearround exposure that extends well beyond traditional tourism advertising. PBTV is a destination marketing engine that inspires visitation, supports local businesses, creates opportunities for production companies and creative professionals, and strengthens The Palm Beaches' position as a premier tourism and entertainment destination. In FY27, the FTC will add 40 hours from 21 locally produced series. Featuring new and returning productions, the content will spotlight the county’s arts and culture, its growing culinary scene, endless outdoor adventures, family attractions, history, wellness and vibrant nightlife.

SPONSORSHIP AND DEVELOPMENT PROGRAM The Sponsorship & Development Program is a strategic tourism marketing initiative that partners with regional production companies to develop and produce original, broadcast-quality programming showcasing the unique attractions, communities, culture, and experiences of The Palm Beaches. By investing in locally produced content, the program expands PBTV’s library of original programming while supporting the growth of the County's production industry and creative economy. To maximize tourism impact, sponsored productions are required to secure distribution outside the Palm Beach County market, reaching potential visitors through national and regional broadcast television before becoming part of the PBTV programming library. This multi-platform distribution strategy extends the reach and longevity of each production while reinforcing The Palm Beaches as a premier visitor destination. During FY27, all sponsorship proposals will continue to undergo a comprehensive review process by the Commission, the Tourist Development Council, and the Sponsorship & Development Committee using established evaluation criteria to ensure each project aligns with the County's tourism marketing objectives, brand standards, and strategic priorities.

OLYMPUSAT AND HOTEL PARTNERSHIPS Olympusat serves as the official broadcast partner for PBTV, owning, operating, and programming the channel's 24-hour streaming feed, including both the live broadcast and the on-demand library of original, commercialfree content. Olympusat also works with the Commission to expand and maintain PBTV's distribution network by assisting with the installation, maintenance, and ongoing support of devices at participating hotels and other visitor-facing partner locations. During FY27, the FTC will continue enhancing this distribution infrastructure with upgraded monitoring capabilities designed to provide real-time visibility into hotel channel performance. This

proactive approach will enable staff to quickly identify service interruptions, minimize downtime, and ensure visitors have uninterrupted access to PBTV throughout their stay.

Current and Upcoming Hotels with The Palm Beaches Television Channel

EXPANDING PBTV’S GLOBAL DISTRIBUTION NETWORK To maximize the return on investment and extend the impact of PBTV, the FTC will continue expanding the channel's distribution through strategic broadcast partnerships, Free Ad-Supported Streaming Television (FAST) platforms, hospitality networks, and emerging digital distribution opportunities. By broadening audience access across multiple viewing platforms, the Commission will increase destination awareness, inspire travel, and maximize the long-term value of its original programming. Building on the success of the Sponsorship & Development Program, the FTC will continue encouraging production partners to secure additional national and international distribution for sponsored programming before it joins the PBTV programming library. This multi-platform approach extends audience reach, adapts to evolving viewing habits, and generates greater exposure for The Palm Beaches across broadcast, streaming, and on-demand platforms. The Commission will also strengthen strategic partnerships that expand the visibility of PBTV and its original content. During FY27, the FTC will work with Film Florida to add programming from PBTV to the newly launched Film Florida TV, a statewide streaming platform created to showcase Florida's film industry, promote film-friendly communities, and highlight original programming from film commissions across the state.

AA Video Services is also significantly expanding national and international distribution for PBTV-sponsored productions. Hooked on The Palm Beaches now airs on Waypoint TV and Wild TV Canada; Wild Palm Beaches expanded to Wild TV Canada, EarthX, and Waypoint TV; and Making Waves in The Palm Beaches recently debuted on Waypoint TV. These partnerships complement existing distribution through Pursuit UP, Samsung TV Plus, Plex, Xumo Play, TCL Smart TVs, Google TV, Prime Video, Tubi, and the Pursuit Channel, which reaches more than 20 million households.

PALM BEACHES TV NOW (PBTV NOW) Expanding Reach Through Weekly Original Programming

The Palm Beaches TV NOW, the Commission's weekly YouTube series premiering every Tuesday at 12:00 p.m. ET, continues to grow as a dynamic platform for sharing the latest happenings and community events from across Palm Beach County. During FY26, the series generated over 5.6 million impressions and 3.7 million video views from Oct 1 to Aug 10. The Commission will produce 52 original episodes in-house, delivering timely updates on attractions, events, productions, and destination experiences. The series also introduced guest co-hosts through the Shark Studio Stand-Ups, bringing fresh personalities and local perspectives to the program while strengthening community partnerships and expanding audience engagement. Each episode strategically drives audiences to stream full episodes on ThePalmBeaches.TV, extending viewer engagement and showcasing the growing library of original tourism programming that inspires visitors to watch, explore, and experience The Palm Beaches. Guest Co-Hosts included: o Cindy Hing, Jetsetter Films o Scott Glinski, Palm Beach County Sports Commission o Alexandra Alfred, Culture Council for Palm Beach County o Kylie Ariotti, Palm Beach County Environmental Resources Management o Audrey Padgett, Loggerhead Marinelife Center o Linda Moreno, Keep Palm Beach Beautiful o Alyssa Tagdharie, Parks & Recreation o Dawn Quaranta, Joe DiMaggio’s Children’s Hospital o Carla Stansifer, Morikami Museum and Japanese Gardens o Alyssa Freeman, Marine Industries Association of Palm Beach County

TARGETED STRATEGIES • • • • •

Redesign ThePalmBeaches.TV to enhance user experience, SEO, and content discovery Add 40 hours of original programming from 21 locally produced PBTV series, expanding the channel’s content library to 200 total hours of programming Expand national and international distribution across broadcast, streaming, and FAST platforms Increase PBTV distribution across hotels, hospitality partners, and visitor-facing locations Produce 52 original PBTV NOW episodes to drive year-round audience engagement and destination awareness

THE ART BROS is a culture-driven series hosted by brothers Nicolas and Christian Von Breeden and co-produced by Craig McInnis, offering an energetic look at the County’s creative spirit. The series highlights the artists, stories, and spaces shaping the region’s vibrant art scene. Season 1 | 6 NEW Episodes | 40M Reach

AMAZING ITINERARIES: The Fontana Family explore The Palm Beaches through a three-day coastal adventure filled with unforgettable moments. This Amazing America showcases The Palm Beaches as the ultimate family-friendly Florida escape. Season 2 | 1 NEW Episode | 24M Reach

DAY TRIPPING IN THE PALM BEACHES explores the perfect day trip in the County with host Cindy Hing. Each episode features an itinerary highlighting the area’s best restaurants, outdoor activities and vibrant nightlife. From hidden gems and local favorites to iconic attractions, this show ensures that every trip is packed with excitement. Season 4 | 6 NEW Episodes | 6.5M Reach

FEST QUEST OF THE PALM BEACHES is your guide to the vibrant festivals in the County. Cindy Hing takes you through the events and cultural hotspots, offering insider tips to enjoy the festivities to the fullest and the best ways to experience the local flavor, attractions, and hidden gems. Season 3 | 6 NEW Episodes | 6.5M Reach

HISTORY & MYSTERIES IN THE PALM BEACHES A compelling series hosted by Michael McGann of Legends Radio, uncovering the landmarks, legends and lesserknown stories that shaped the destination. McGann guides viewers through hidden histories, local folklore and intriguing mysteries, revealing a side of The Palm Beaches that is rich, unexpected and unforgettable. Season 1 | 3 NEW Episodes | 40M Reach

HOOKED ON THE PALM BEACHES showcases why Florida is the #1 recreational fishing destination in the country by featuring the diverse fishing opportunities that Palm Beach County has to offer as well as the breathtaking scenery, attractions, marinas, resorts, and restaurants with host James Currie Season 8 | 3 NEW Episodes | 40M Reach

KIDS QUEST IN THE PALM BEACHES is hosted by 13-year-old Isaac Nelson and features curious kids as they explore attractions and activities in The Palm Beaches. Each episode is an adventure, featuring the area's natural beauty, cultural heritage, and recreational opportunities and aims to inspire a love for nature, and appreciation for local culture and history. Season 2 | 3 NEW Episodes | 40M Reach

LET’S EAT! - The Art of Food in The Palm Beaches explores the art, flavor and storytelling of The Palm Beaches’ culinary culture with host Monti Carlo. Following the Telly Award-winning success of its first episode, the second installment, produced in collaboration with Discover The Palm Beaches, dives deeper into the region’s food identity, history and dining experiences. Season 2 | 1 NEW Episode | 24M Reach

MAKING WAVES IN THE PALM BEACHES features host Alyssa Freeman as she explores boating lifestyles, and pristine waterways. Produced in collaboration with Palm Beach County Marine Industries Association, it also features the people, businesses, nonprofits, and events that protect and promote marine life. Season 2 | 3 NEW Episodes | 40M Reach

MAXIMUM HEALTH is an award-winning motorcycle-driven health, wellness and travel television series hosted by Dr. Ken Grey, AP, DOM. Each episode explores distinctive destinations through wellness, culture, food, nature, movement and innovative approaches to healthy living. Season 1 | 3 NEW Episodes | 6.3M Reach

OASIS is an exhilarating new series promoting health and wellness in The Palm Beaches with hosts Jacqueline Journey and celebrity trainer Linzi Martinez. An on-trend lifestyle show integrating fitness, food, wellness and fun. Each episode highlights some of the best wellness destinations and activities in the County. Season 2 | 6 NEW Episodes | 83M Reach

ON THE TOWN IN THE PALM BEACHES with FRANK LICARI returns for its tenth season taking viewers on a high-spirited and entertaining journey around Palm Beach County for encounters with the people and places that create the Palm Beaches’ vibrant culture, diversity, and quality of life. Season 10 | 4 NEW Episodes | 6M Reach

PB À LA MODE is a fashion lifestyle show that highlights the past, present and future of style in The Palm Beaches with host Jacqueline Journey. From beach parties to charity events, this show is your source for all things fashion: insights, events, insider tips along with unbeatable retail therapy for every budget! Season 2 | 4 NEW Episodes | 83M Reach

THE PALM BEACHES AFTER DARK is a travel and lifestyle series that showcases Palm Beach County after sunset. Hosted by Brian Drolet and Jada Montemarano, the sixepisode series explores nightlife, dining, live music, arts, culture and seasonal experiences across The Palm Beaches. Season 1 | 6 NEW Episodes | 40M Reach

PULL UP TO THE PALM BEACHES hosted by ESPN West Palm Beaches’ Theo Dorsey showcases The Palm Beaches as a year-round sports and recreation destination, where major events, youth tournaments, world-class venues and 47 miles of coastline create the perfect place to play, stay and explore. Season 2 | 6 NEW Episodes | 40M Reach

SCUBA NATION an Emmy Award winning scuba diving and exploration show with host Billy Cattogio. This season, Billy will explore the gems of the gulf stream, connect with the diving community and the standout locations that make The Palm Beaches a diver's paradise. Season 2 | 2 NEW Episodes | 4.8M Reach

TASTE THE PALM BEACHES is back for its second season narrated by Kitty Lundan. The series highlights the chefs and tastemakers shaping the region’s dining landscape while showcasing iconic attractions, cultural landmarks, scenic waterfronts and the full visitor experience through the lens of food. Season 2 | 6 NEW Episodes | 7M Reach

THE BRIGHT LIFE OF THE PALM BEACHES features athletes, social media influencers, entertainers, and entrepreneurs who, like host Linda Bright, came to this tropical paradise for business, only to discover a way of life filled with sun and sand that can’t be found anywhere else. Season 3 | 3 NEW Episodes | 5.5M Reach

TRAVEL SERIES WITH PETER GREENBERG Explores the hidden locations, local stories and unique experiences often missed by traditional guidebooks. Since 2001, his Emmy Award-winning production has created travel news programs and documentaries for audiences around the world. Season 2 | 1 NEW Episode | 100M+ Reach

WHAT’S POPPIN’ PBC? Kitty Lundan and her crew are back for another season of

high-energy fun, exploring things to do and places to go in The Palm Beaches. It’s a fullaccess pass to the county’s best-kept secrets and poppin’ events. Season 5 | 6 NEW Episodes | 7M Reach

WILD PALM BEACHES is a wildlife, eco-tourism conservation hosted by wildlife expert James Currie. From lions to loggerheads, our resident wildlife population is one of the things that makes The Palm Beaches a special place to visit. Season 6 | 3 NEW Episodes | 40M Reach

ALSO STREAMING ON PBTV ALL ACCESS PALM BEACHES Whether you use a wheelchair, have low vision, or need sensory friendly options, The Palm Beaches welcomes everyone. Host Tiffany Lanier explores the beauty of nature, recreation and tourism with accessibility in mind. AMERICA’S FIRST RESORT DESTINATION explores how the County became America’s First Resort Destination during the “Gilded Age” and the efforts to preserve and protect its unique beauty and landmarks. ART ADVENTURES IN THE PALM BEACHES showcases the vibrant arts and culture community. The show touches on the arts warehouse vibe, environmentally conscious fashions, culinary creations, and more. ARTIGRAS PODCAST dives into the vibrant world of arts and culture in The Palm Beaches, featuring conversations with artists, creative professionals, gallery owners, and the leaders of cultural organizations. Sponsored by the Cultural Council for Palm Beach County. BARRETT JACKSON AUTO AUCTION brings spectators and buyers together in an annual signature event. The international, multi-day, live televised event highlights the region as a destination for serious car enthusiasts. BIRDING ADVENTURES focuses on destination bird watching, exploring and protecting rare birds and exotic species in their natural habitats. BREAKAWAY POLO SERIES a two-part series covering top-rated polo in Palm Beach. Watch for a behind the scenes look at the strategy, teamwork, and community it takes to pull off a win. DOCK & DINE The Emmy-winning series with host chef Jason Pereira, explores the region’s waterside dining scene, blending stunning coastal views with culinary storytelling. From upscale five-star restaurants to casual seafood shacks, every location is accessible by boat.

DRIVE THE PALM BEACHES takes viewers on an automotive tour around the County, featuring carrelated attractions and interviews with a variety of car collectors and activities. EQUESTRIAN LIFE OF THE PALM BEACHES shines a spotlight on the equestrian events that take place locally, including the Winter Equestrian Festival and high-stakes Polo matches and world-class players, the fans and even some of the horses. FIN QUEST OUTDOOR ADVENTURES focuses on fishing, boating, water sports and activities. Show Host Ryan Miller has traveled the world in search of the best fishing, surfing, and wake surfing. 6 new episodes were added in 2025. HIDDEN WILD tells the story of three local students as they witness the most scenic hidden landscapes in The Palm Beaches. They pedal and hike through the swamp, paddle down a wild and scenic river, encounter an underwater world brimming with life. INTO THE BLUE Captains Steve Rodger and Scott Walker present an exciting and authentic offshore fishing show. The fisherman explore The Palm Beaches for exciting angling adventures and topside attractions. JUST BRING YOUR GAME features the amazing Palm Beach County Parks & Recreation system and showcases how the thousands of acres of parks bring sports to life in The Palm Beaches. LION COUNTRY LEGACY features the global conservation efforts of Lion Country Safari, the country’s first ever drive-through safari. It also highlights the dedication of the team of medical professionals and animal experts who care for over 1,000 animals each day. LITTLE WONDERS OF THE PALM BEACHES is a sixpart series hosted by Jemma Currie featuring a variety of activities and attractions aimed at young people and families with kids.

LOST IN with host DJ BBQ visits hidden gem destinations on the rise, full of fun activities, experiences, and local flavors just waiting to be discovered. He brings his passion for local hospitality, adventure, and music together to explore, eat and experience The Palm Beaches. PARKS IN THE PALM BEACHES highlight 8thousand acres of the region’s award-winning parks system including beachfront parks, championship golf courses, environmental wetlands, world-class playgrounds and much more. PASSPORT TO THE PALM BEACHES puts a stamp on the region’s vibrant lifestyle. Each episode features local hotspots, events, fashion, wellness, and unique personalities. offering an insider’s look at the County’s upscale experiences and hidden gems. PETS IN PARADISE with hosts Ana Espinosa and Denise Sawyer sniff out the top dog parks and animal rescues in Palm Beach County, and feature pet-friendly hotels, eateries, and attractions, as well as vet insights and pet trainer tips. THE PAR-FECT 18 IN PALM BEACH COUNTY highlights the region’s world-class golf scene. Features award-winning public courses with layouts that span from the edge of the Everglades all the way to the Atlantic Ocean. THE PERFECT PLACE MINISERIES was inspired by media partner Olympusat’s award winning video, The Perfect Place. Discover The Palm Beaches’ footage was re-purposed into a series of promotional ads that target a specific market with a call to action, that are used in a variety of distribution outlets. THE POLO LIFE is a half-hour show produced by KOMAR Productions in partnership with the US Polo Association, invites viewers to experience the world of polo while building the official connection between the brand, U.S. Polo Association and the sport.

TRAVELS AND TRADITIONS WITH BURT WOLF & NICHOLAS WOLF explores the history, culture, cuisine and attractions of The Palm Beaches through the lens of renowned, award-winning travel journalist Burt Wolf and his son, Nicholas Wolf. In 18 episodes, the series offers an insightful look at the region’s iconic locations, local stories and distinctive experiences, showcasing The Palm Beaches as a signature destination, rich in history. WOMEN IN POLO profiles notable women polo players in The Palm Beaches and their contributions to the sport. Produced in partnership with KO-MAR Productions and U.S. Polo Association, this 30minute program depicts PBC as the perfect environment for Polo to continue to grow and thrive. 3 PAR-FECT DAYS IN THE PALM BEACHES follows a married couple and a pair of friends that experience golf, culture, hospitality and dining.

The Palm Beach County Film & Television Commission (FTC / The Commission) continues to earn recognition at the local, state, and national levels, reinforcing its leadership in original content production, destination marketing, workforce development, and industry excellence. The Commission's marketing and programming efforts received national recognition with a Communicator Award of Excellence for the March 2026 edition of Focus on Film Newsletter and nine Telly Awards for PBTV original programming including two Gold, four Silver, and three Bronze honors. In addition, 14 Palm Beach County production companies earned Telly Awards, demonstrating the strength, creativity, and talent of the region's entertainment industry. FY26 INDUSTRY RECOGNITION •

Communicator Award of Excellence – Focus on Film Newsletter (March 2026)

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47th Annual Telly Awards – 2 Gold, 4 Silver, 3 Bronze for PBTV original programming

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14 Palm Beach County Production Companies recognized with Telly Awards

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Donald M. Ephraim/Terri Sriberg Award for Cinematic Excellence – Michelle Hillery

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Film Florida Legends Award – Chuck Elderd & Vanilla Ice

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Palm Beach 100 Most Influential Residents – Michelle Hillery

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Featured in Palm Beach County Historical Society's Sunshine Cinema: Florida in Film exhibit (November 14, 2025–May 30, 2026), which explored the history, growth, and impact of Florida's film and television industry)

Strategic industry engagement is a key component of the Palm Beach County Film & Television Commission's (FTC / The Commission) marketing. By actively participating in professional organizations, trade shows, film festivals, and networking events, the Commission strengthens relationships, generates production leads, promotes Palm Beach County's competitive advantages, and positions the destination among key decisionmakers throughout the entertainment industry. These efforts expand brand visibility, support business development, and reinforce Palm Beach County's reputation as a premier destination for film, television, and digital media production.

STRATEGIC INDUSTRY MEMBERSHIPS The FTC will continue supporting statewide efforts to strengthen the film and television industry through its membership with Film Florida, the state's leading entertainment production association representing film commissions, industry professionals, labor organizations, and educational institutions. Through committee participation, collaborative marketing initiatives, industry events, and legislative advocacy, the Commission helps promote Florida and Palm Beach County as competitive production destinations. During FY26, the Commission hosted the Film Florida Quarterly Meetings in conjunction with the Florida Governor's Conference on Tourism, welcoming industry leaders from across the state. The Commission will continue participating in Film Florida partnership initiatives, including industry trade shows, film festivals, advertising campaigns, and promotional opportunities through Film Florida TV, while working collaboratively to elevate Florida's entertainment industry. The Commission, through its membership with FilmUSA collaborates with state and regional film commissions to market the United States as a premier global production destination. Participation provides opportunities to expand international outreach, strengthen relationships with producers, studios, and industry decision-makers, and promote Palm Beach County through collaborative marketing initiatives and global business development efforts. During FY26, the Commission participated in FilmUSA's partnership pavilion at Cannes Film Festival, expanding its international presence and connecting with global production executives. The Commission also collaborated with FilmUSA on programming and networking opportunities during the Toronto International Film Festival (TIFF) to further strengthen industry relationships and showcase Palm Beach County as a competitive production destination. In addition, FilmUSA is exploring opportunities to advance federal film incentive legislation, advocating for policies that strengthen the competitiveness of the U.S. production industry and benefit member film commissions. As a member of Women in Film & Television Florida (WIFT Florida), the Commission will continue advancing the organization's mission by participating in professional development, networking opportunities, educational programming, and workforce initiatives that strengthen Florida's film, television, and creative industries. The Commission is exploring membership with the Association of Film Commissioners International (AFCI), the leading global organization representing professional film commissions. AFCI membership could strengthen Palm Beach County's industry presence while providing access to professional development, global networking opportunities, industry best practices, and educational resources. Becoming an AFCI member could further position the Commission to build relationships with studios, producers, and location professionals worldwide while enhancing long-term business development and international marketing efforts.

The Commission is pursuing membership with the Gold Coast PR Council to strengthen relationships with South Florida's communications professionals and expand opportunities for media engagement, professional development, and strategic collaboration. Participation will provide access to networking events, industry best practices, educational programming, and partnerships that support the Commission's public relations initiatives while increasing awareness of Palm Beach County's film, television, and tourism industries.

INDUSTRY EVENTS & TRADE OUTREACH Participation in industry conferences, film festivals, trade shows, and networking events remains a cornerstone of the Commission's business development and destination marketing strategy. These events provide valuable opportunities to build relationships with producers, studios, location managers, advertising agencies, content creators, and other industry decision-makers while showcasing Palm Beach County's diverse filming locations, production-friendly environment, streamlined permitting process, and award-winning production support services. By maintaining a strong presence at key domestic and international industry events, the Commission expands market visibility, generates qualified production leads, and reinforces Palm Beach County's position as a premier destination for film, television, commercial, and digital media production.

FY27 INDUSTRY ENGAGEMENT OPPORTUNITIES •

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Film Florida Quarterly Meetings – Collaborate with statewide film commissions and industry partners, participate in discussions on marketing, workforce development, and legislative initiatives, and strengthen relationships that advance Florida's entertainment industry while promoting Palm Beach County as a leader in production and film-friendly tourism. Cannes Film Festival – Represent Palm Beach County during Florida Day and participate in international networking, business development meetings, and promotional activities that generate production leads and position Florida as a competitive global production destination. The 80th Cannes Film Festival will be held May 11–22, 2027, at the Palais des Festivals in Cannes, France. FOCUS London – Connect with international production companies, studios, location professionals, and content creators while showcasing Palm Beach County's diverse filming locations, production resources, and award-winning support services. December 7–8, 2026. Toronto International Film Festival (TIFF) – Participate in strategic networking and business development opportunities that foster relationships with producers, distributors, studios, and creative executives while showcasing Palm Beach County as a premier destination for film, television, and digital media production. The 52nd annual festival will take place in mid-September 2027. Tribeca Festival – Participate in networking events and business development opportunities that connect the Commission with producers, filmmakers, distributors, and other key decision-makers while strengthening Palm Beach County's presence within the independent film community. The 26th annual 2027 Tribeca Festival will be held June 2–13, 2027. Association of Film Commissioners International (AFCI) Week (Pending Membership) – Participate in educational programming, professional networking, and business development opportunities with film commissioners, studios, streaming platforms, and production executives from around the world. March 2027.

LOCAL FILM FESTIVALS Palm Beach County's film festivals play an important role in strengthening the local film and television industry by showcasing creative talent, supporting independent filmmakers, fostering workforce development, attracting cultural tourism, and creating valuable networking opportunities for industry professionals. The Commission will continue partnering with local festivals through promotional support, educational programming, industry workshops, marketing collaborations, and community engagement initiatives that encourage filmmaking and elevate Palm Beach County's creative economy. During FY27, the Commission will also work with industry stakeholders to identify opportunities for the development of a signature festival with long-term sustainability and statewide or national significance. This strategy will explore partnerships, programming, funding opportunities, sponsorships, and organizational models that support the growth of a premier festival capable of attracting filmmakers, industry leaders, visitors, and media while generating measurable economic and cultural benefits.

TARGETED STRATEGIES • • • • •

Expand Strategic Industry Memberships to strengthen regional, national and international industry relationships Increase Trade Show & Festival Presence to generate qualified production leads and business opportunities Strengthen Global Industry Outreach through Cannes, TIFF, FOCUS London, and AFCI Week Leverage Industry Partnerships with Film Florida, Film USA, WIFT Florida, and other key organizations Develop a Signature Film Festival Strategy to drive industry visibility, cultural tourism, and economic impact

TOOLS AND INDUSTRY SUPPORT TO BRING PRODUCTIONS TO LIFE Palm Beach County offers a diverse and expanding production infrastructure that supports feature films, television series, commercials, digital media, still photography, and live events. From professional sound stages and performance venues to emerging production technologies and statewide production resources, the Commission continues to strengthen the assets that make The Palm Beaches one of Florida's most productionfriendly destinations. With more than 150 production-related businesses calling Palm Beach County home, the local industry continues to grow and evolve. While the County offers a strong foundation of production services, opportunities remain to expand key sectors such as post-production facilities, equipment rental companies, and the local crew base. Strengthening these industry assets will enhance the County's competitiveness, increase its capacity to support larger and more complex productions, create additional high-wage career opportunities, and generate greater economic impact for Palm Beach County. To measure this impact, the FTC tracks estimated direct production spending and production activity throughout Palm Beach County, providing the best available measure of the size, scope, and economic contribution of the local industry.

The Commission serves as the central connection point between productions and Palm Beach County's entertainment industry, working closely with production facilities, educational institutions, municipalities, cultural organizations, and industry partners to connect filmmakers with the locations, services, workforce, and resources needed to successfully produce projects of every size. Through these strategic partnerships, the

Commission strengthens the County's production ecosystem, supports local businesses, and fosters continued growth across the creative economy.

G-Star Studios: One of Florida's premier production facilities, offering a state-of-the-art sound stage, production support facilities, flexible event space, and access to an experienced production workforce.

TGL / SoFi Center: A major addition to Palm Beach County's production infrastructure,

demonstrating the destination's ability to support large-scale live sports television production, national broadcasts, advanced production technology, and high-profile sporting events.

Performance & Cultural Venues: The Kravis Center for the Performing Arts, Glazer Hall, The

Society of the Four Arts, Arts Warehouse, and other venues provide distinctive filming locations, performance spaces, and production opportunities throughout the County.

Emerging Production Technologies: Advancements in artificial intelligence (AI), virtual

production, LED volume technology, drones, and other emerging technologies continue to reshape production and post-production. The Commission will monitor industry developments to better support evolving production needs and identify future infrastructure opportunities.

Local Workforce & Creative Talent: Palm Beach County offers a growing network of production

companies, crew, creative professionals, on-camera talent, technical specialists, and production support services. The Commission will continue supporting workforce development and growth in areas such as crew development, equipment rental, post-production, and specialized production services.

Educational & Workforce Development Partners: Palm Beach County's colleges,

universities, career academies, and the Palm Beaches Student Showcase of Films help develop the next generation of filmmakers, technicians, and creative professionals while strengthening the County's longterm production workforce.

FLORIDACOMMERCE DIVISION OF ECONOMIC DEVELOPMENT FloridaCommerce provides statewide production resources that complement the Commission's local services, including the Florida Location Library (Reel-Scout), the Production Resource & Workforce Directory, and the Sales Tax Exemption Program. Together, these tools help connect productions with qualified filming locations, crew, vendors, and production services while supporting Florida's competitive position as a premier production destination.

Florida Sales Tax Exemption Program Florida offers qualified production companies a valuable point-of-sale sales tax exemption that can provide savings of up to 7.5% on eligible production expenses. Qualified expenditures include equipment rentals and purchases, real estate rental fees, set design and construction, props, wardrobe, and production-related computer software used as an integral part of qualified productions. Once approved by FloridaCommerce, production companies receive a Certificate of Exemption that allows eligible purchases to be made tax-exempt at the point of sale, reducing production costs and reinforcing Florida's commitment to supporting the entertainment industry.

FY25 FLORIDACOMMERCE PRODUCTION INDUSTRY REPORT Estimated Production Expenditures

$1.62 Billion

Total Amount of Sales and Use Tax benefit

$33,357,242 688

Number of Applicants

72,765

Total Jobs Created Wages Paid to Floridians in the Industry Average Annual Wage for Skilled Production Professionals

$3.3 Billion $112,794

The film and entertainment industry in Florida creates high-skill, high-wage jobs exceeding the state’s average annual wage for all industries by 55.1%. Commercial production infuses capital into local businesses and positively impacts neighborhoods!

FY25 FLORIDACOMMERCE (NAICS CODES) Total Film and Entertainment Industry Establishments in FL Total Establishments in Palm Beach County Total Employed in FL

7,395 574 29,640

Total Employed in Palm Beach County

2,460

Average Wage in Palm Beach County

$121,453

Employment and the number of establishments in Palm Beach County rank fourth among Florida’s 67 counties

TARGETED STRATEGIES • • • • • •

In FY27, the Commission will work to increase and track estimated direct production spending of $265 million Expand production facilities, venues, and creative resources represented in the FTC Locations Database and website Increase production inquiries and location scouting requests involving local production infrastructure Strengthen partnerships with production facilities through studio site visits, cultural organizations, educational institutions, and industry partners Increase promotion of local production resources through digital marketing, website content, trade outreach, and industry engagement Expand awareness of FloridaCommerce programs and statewide production resources

The Palm Beach County Film & Television Commission's success is built on strong strategic partnerships. By collaborating with the Tourist Development Council (TDC), destination marketing organizations, municipalities, cultural institutions, educational partners, industry organizations, and community stakeholders, the Commission expands its reach, enhances marketing efforts, strengthens workforce development, and creates opportunities that benefit the local film and television industry, tourism economy, businesses, residents, and visitors alike.

TOURISM MASTER PLAN The Palm Beach County Board of County Commissioners has approved the 20-Year Tourism Master Plan (The Plan), presented by the Tourist Development Council and supported by its agencies, including the Palm Beach County Film & Television Commission, which served on the Plan's Steering Committee. Developed by Convention, Sports & Leisure (CSL), led by Vice President Richard Cutting-Miller, in collaboration with SA/Nelson & Associates, the Master Plan establishes a long-term strategic vision to guide sustainable tourism growth, enhance the visitor experience, and strengthen Palm Beach County's position as a premier travel destination. With the planning process complete, the County and its tourism agencies will transition into the implementation phase, working collaboratively to execute the Plan's strategic recommendations. The Commission will support initiatives that align with its mission, leveraging film, television, digital media, and destination storytelling not only to increase visitation, but also to help shape a more balanced, resilient, and inclusive destination economy that delivers lasting benefits for residents, businesses, and visitors.

COLLABORATION WITH THE PALM BEACHES The Palm Beaches (TPB), Palm Beach County's official destination marketing organization, remains one of the Film & Television Commission's closest collaborators in promoting The Palm Beaches as a premier travel destination. On behalf of the Tourist Development Council, the FTC manages and operates The Palm Beaches TV (PBTV), the County's official tourism television channel, showcasing the destination's attractions, arts and culture, outdoor recreation, culinary experiences, and unique communities through original programming and destination storytelling. During FY26, the FTC and TPB expanded their integrated marketing efforts through collaborative digital advertising, social media campaigns, and data-driven marketing strategies that increased awareness of The Palm Beaches TV, expanded audience reach, and drove traffic to ThePalmBeaches.TV. The agencies also launched a targeted paid social media advertising campaign designed specifically to promote PBTV programming, reach new audiences, increase viewer engagement, and drive qualified traffic directly to ThePalmBeaches.TV The agencies also supported original programming through the PBTV Sponsorship & Development Program, including regionally distributed series such as CBS’s Travel Detectives with Peter Greenberg, Amazing America’s, Let's Eat! and Amazing Itineraries. Additionally, the FTC completed the Certified Tourism Ambassador™ (CTA) program, further strengthening the Commission's destination knowledge and visitor service expertise. The Commission also began collaborating with Discover The Palm Beaches through its new three-year partnership with the Miss America Organization, creating opportunities for national media exposure, original content development, and destination storytelling that will continue through FY27 and FY28.

During FY27, the FTC will continue working alongside TPB to expand destination storytelling, strengthen tourism marketing initiatives, develop original programming, and increase the visibility of The Palm Beaches TV through new partnerships, including programming from Peter Greenberg and returning series from Sinclair Broadcasting. Building on the momentum of the first year of Discover The Palm Beaches' partnership with the Miss America Organization, the Commission will continue leveraging media, content, and promotional opportunities through event coverage, behind-the-scenes access, celebrity interviews, red carpet coverage, and digital storytelling that showcase Palm Beach County as a premier destination for tourism and entertainment production. Together, the FTC and TPB will continue leveraging the power of film, television, and digital media to inspire visitation, strengthen Palm Beach County's tourism economy, and reinforce The Palm Beaches as a premier place to visit, film, and explore.

COLLABORATION WITH THE SPORTS COMMISSION The Commission continues working with the Palm Beach County Sports Commission to maximize the visibility of nationally televised sporting events hosted throughout the destination. Through PBTV, social media, digital marketing, and the Focus on Film newsletter, the FTC highlights the production impact, broadcast exposure, and economic value generated by sporting events while showcasing Palm Beach County as a world-class destination for sports and entertainment. COGNIZANT CLASSIC IN THE PALM BEACHES A PGA Tour event, the 2026 Cognizant Classic in The Palm Beaches was broadcast for 19 hours on NBC, Golf Channel and streamed for 46 hours on ESPN+ and Peacock, regularly mentioning The Palm Beaches as a title sponsor while showcasing the destination. The event returns to PGA National in Palm Beach Gardens in February 2027. DELRAY BEACH OPEN which included ten days of tennis from Feb. 13-22, reached audiences in over 75 countries with 50+ hours of live coverage on Tennis Channel to over 6M television viewers in the US. MAJOR LEAGUE BASEBALL Spring Training The Houston Astros, Miami Marlins, St. Louis Cardinals and Washington Nationals played 60+ Grapefruit League games that were aired across networks such as the Space City Home Network, Matrix Midwest, and the MLB Network. TGL PRESENTED BY SOFI: Prime time matches on ESPN and ESPN2 averaged 488,000 viewers, with marquee events topping 1 million. Postseason playoff averages pushed even further, with an estimated average total audience of 618,000 per event. The 2027 TGL season returns to the Palm Beach State College campus in December with its opening match airing on ABC. U.S. OPEN POLO CHAMPIONSHIP The 2026 U.S. Open Polo Championship delivered worldwide exposure from Wellington through ESPN and Global Polo, available in approximately 70 million U.S. households and providing seven hours of nationally televised and streamed coverage. PGA WORKS COLLEGIATE CHAMPIONSHIP The inaugural Palm Beach County edition of the PGA WORKS Collegiate Championship delivered more than 18 hours of national television and digital coverage from The Park in West Palm Beach, with all three rounds airing live on Golf Channel and streaming via PGA.com.

COLLABORATING WITH THE CULTURAL COUNCIL During FY27, the Commission will continue promoting museums, galleries, performing arts venues, and cultural experiences through The Palm Beaches TV, PBTV NOW, and other Commission marketing initiatives. Building on the success of the inaugural Lake Theatre Revival Series, the FTC plans to continue the program through promotional content, on-screen introductions, and coordinated marketing efforts designed to increase awareness, encourage attendance, and celebrate Palm Beach County's rich cinematic and cultural heritage. The Commission will also continue collaborating with the Cultural Council to identify opportunities to promote MOSAIC (Month of Shows, Art, Ideas & Culture) and other cultural initiatives through its marketing and communications platforms.

COLLABORATING WITH ENVIRONMENTAL RESOURCES MANAGEMENT Environmental Resources Management (ERM) plays an important role in protecting Palm Beach County's natural resources while promoting environmental stewardship and sustainable recreation. The FTC collaborates with ERM to showcase the County's diverse ecosystems, conservation initiatives, and outdoor experiences through The Palm Beaches TV, PBTV NOW, social media, and other Commission marketing initiatives. Together, the agencies develop content that supports eco-tourism, promotes responsible outdoor recreation, and highlights signature environmental programs and events, including LagoonFest, Palm Beach County's Natural Areas Festival, Earth Day, sea turtle nesting season, and other conservation initiatives throughout the year.

COLLABORATING WITH PALM BEACH COUNTY CONVENTION CENTER The Palm Beach County Convention Center is one of the region's premier venues for conventions, conferences, special events, and media productions. Offering more than 350,000 square feet of flexible event space in the heart of Downtown West Palm Beach, the facility serves as a dynamic location for film, television, commercial productions, and nationally recognized events that generate significant economic impact and destination exposure. During FY27, the Convention Center will continue to elevate Palm Beach County's national profile by hosting high-profile events, including the third annual Eudēmonia Summit and the Miss America Competition, marking the pageant's debut in The Palm Beaches. The FTC will continue collaborating with Convention Center staff and event organizers to support production needs, facilitate commercial filming opportunities, and maximize promotional exposure through its marketing and communications initiatives. As the Convention Center continues to attract world-class events and expand its offerings, it remains a valuable asset in strengthening Palm Beach County's reputation as a premier destination for business, tourism, entertainment, and media.

ADDITIONAL LOCAL COLLABORATIONS _______________________________ LEADERSHIP PALM BEACH COUNTY is a nonprofit organization dedicated to connecting, enlightening, and empowering leaders to build a stronger community through leadership development and civic engagement. During FY27, the FTC will further strengthen its community involvement through the Commission’s participation in the organization's Leadership Engage Program. This nine-month leadership experience provides participants with an in-depth understanding of Palm Beach County's industries, challenges, and opportunities while fostering meaningful relationships across the public, private, and nonprofit sectors. PRESIDENT DONALD J. TRUMP INTERNATIONAL AIRPORT (DJT) officially enters FY27 under its new name and in preparation for the transition during FY26, the FTC worked closely with airport leadership to update marketing materials, digital content, graphics, logos, website content, and the Commission's Locations Database, ensuring production professionals and visitors had access to accurate, up-to-date information. The Commission will continue collaborating with the airport to showcase The Palm Beaches TV throughout the facility, support commercial, television, and film productions, and promote the airport as both a welcoming gateway to The Palm Beaches and a film-friendly location. BUSINESS DEVELOPMENT BOARD (BDB) drives economic development in Palm Beach County by supporting the relocation, expansion, and growth of businesses throughout the region. As Palm Beach County continues to strengthen its reputation as “Wall Street South®,” the FTC partners with the BDB to leverage PBTV programming and sponsorship opportunities that showcase the County’s thriving business climate and economic potential. In FY26, Travel and Traditions with Burt & Nicholas Wolf on PBS featured an episode highlighting Palm Beach County’s rise as “Wall Street South,” featuring BDB President and CEO Kelly Smallridge and showcasing the region’s growing appeal as a premier destination for business and investment. HISTORICAL SOCIETY OF PALM BEACH COUNTY serves as an important cultural resource. Throughout FY26, the Historical Society continued welcoming film, television, commercial, and photography productions, demonstrating its ongoing commitment to supporting the local production industry. The FTC will continue collaborating with the Historical Society to facilitate filming opportunities while promoting Palm Beach County's history, architecture, and cultural heritage through destination storytelling and marketing initiatives. THE EDUCATION NETWORK (T.E.N.) owned and operated by the School District of Palm Beach County, remains a valued partner in expanding the reach of both the Student Showcase of Films and The Palm Beaches TV. The network will continue broadcasting the annual Student Showcase of Films Awards Ceremony and highlights special, while also airing select PBTV original programming, including On The Town in The Palm Beaches with Frank Licari, Wild Palm Beaches, and Hooked on The Palm Beaches. Together, these efforts support educational outreach, workforce development, destination awareness, and the promotion of Palm Beach County's tourism assets. PALM BEACH COUNTY CHANNEL 20 serves as the County's government access television station, providing residents with timely information on local government, public meetings, public safety, and community initiatives. The FTC continues to collaborate with Channel 20 to expand awareness of its programs and initiatives through broadcast and digital content. Channel 20 also produces and airs the Student Showcase of Films Awards Ceremony, helping celebrate student achievement while extending the reach of one of the Commission's signature workforce development programs. Through this collaboration, the FTC and Channel 20 work together to inform, educate, and engage the community while highlighting the impact of Palm Beach County's film and television industry. PALM BEACH COUNTY LEGISLATIVE DELEGATION OFFICE serves as an important liaison between Palm Beach County and the Florida Legislature, coordinating legislative priorities that support the County's

communities and economic development initiatives. The FTC continues to work with the Delegation to advocate for policies that strengthen Florida's film and television industry, including production attraction efforts, workforce development, and initiatives that enhance the state's competitiveness. Through ongoing collaboration and participation in the annual legislative process, the Commission helps ensure the needs of Palm Beach County's production community are represented in Tallahassee. CHAMBER OF COMMERCE OF THE PALM BEACHES connects businesses, community leaders, and organizations to foster economic growth and strengthen the regional business community. As a Chamber member, the FTC continues building relationships with local businesses, participating in networking and educational opportunities, and promoting the economic impact of the film and television industry. This collaboration supports business development, community engagement, and increased awareness of the Commission's services and initiatives throughout Palm Beach County. SOUTH FLORIDA FAIR MARKETING COMMITTEE AND YOUNG PROFESSIONALS “BEYOND THE FAIR” The Commission will continue supporting professional leadership development through active participation in the South Florida Fair's Beyond the Fair Young Professionals Program. Designed for emerging leaders ages 18– 40, the program provides behind-the-scenes access to the Fair's year-round operations while fostering networking, community engagement, and leadership development. Commission staff will represent the organization as members of the Class of 2027, further strengthening the Commission's connections within the Palm Beach County business community. The FTC also maintains an active role on the South Florida Fair's Marketing Committee, supporting collaborative promotional efforts and strengthening community partnerships. PALM BEACH COUNTY ATTRACTIONS ASSOCIATION strengthens relationships with local attractions, tourism partners, and community organizations through networking, cross-promotion, and collaborative opportunities. The FTC will continue its active membership to support destination awareness and connect the Commission and The Palm Beaches TV with attractions and experiences throughout Palm Beach County.

STATEWIDE PARTNERS ________________________________________________ FLORIDA RESTAURANT AND LODGING ASSOCIATION (FRLA) represents thousands of hospitality businesses throughout Florida and serves as a strong advocate for the state's tourism and hospitality industries. The FTC continues collaborating with FRLA to build relationships with hospitality partners, promote the economic benefits of film and television production, and support initiatives that strengthen Palm Beach County's tourism economy. By fostering connections between the production and hospitality industries, the Commission helps ensure visiting productions have access to the accommodations, dining, and services needed for successful filming experiences. VISIT FLORIDA, the state's official destination marketing organization, plays a leading role in promoting Florida as a premier travel destination to domestic and international audiences. The FTC collaborates with VISIT FLORIDA to strengthen the state's film tourism, destination marketing, and economic development initiatives while showcasing Palm Beach County as a premier filming and visitor destination. During FY27, the Commission will continue participating in Florida's Governor's Conference on Tourism, working alongside industry leaders to advance tourism marketing and celebrate the impact of film and television on the state's visitor economy. Building on its commitment to marketing excellence, the FTC submitted multiple entries to the prestigious 2026 VISIT FLORIDA Flagler Awards during FY26, recognizing innovative tourism marketing programs and campaigns. Award recipients will be announced during the Governor's Conference on Tourism in September 2026. The Commission will also continue exploring opportunities to expand the reach of The Palm Beaches TV through VISIT FLORIDA's marketing channels and visitor touchpoints, helping introduce more travelers to Palm Beach County while reinforcing the destination's reputation as both a premier tourism destination and a production-friendly community.

TARGETED STRATEGIES • • • • •

Strengthen TDC Agency Partnerships to expand integrated tourism marketing and destination storytelling Leverage High-Profile Events to maximize national and international exposure for the County Expand Cross-Promotional Partnerships with cultural, environmental, sports, hospitality, and community organizations Increase PBTV Partner Distribution through tourism, hospitality, education, government, and visitorfacing channels Advance Strategic Advocacy & Economic Development through local, regional, and statewide partnerships

INVESTING IN OUR FUTURE The Palm Beach County Film & Television Commission (FTC / The Commission) is committed to developing the next generation of creative professionals through education, workforce development, and industry engagement. At the heart of these efforts is The Palm Beaches Student Showcase of Films (SSOF), now entering its 32nd year as Florida's largest student film competition. The program provides high school and college students with opportunities to showcase their talents, earn scholarships, connect with industry professionals, and explore careers in film, television, digital media, and related creative fields. Beyond SSOF, the FTC advances workforce development through internship opportunities, student permitting, career mentoring, educational outreach, and strategic partnerships with schools, colleges, universities, and industry organizations. Together, these initiatives foster creativity, recognize achievement, build career pathways, and strengthen the talent pipeline that supports Palm Beach County's entertainment production industry and creative economy.

THE DEPARTMENT OF HOUSING AND ECONOMIC DEVELOPMENT Through a longstanding partnership with the Palm Beach County Department of Housing and Economic Development (DHED), the Film & Television Commission administers The Palm Beaches Student Showcase of Films, Florida's largest statewide student film competition. This signature workforce development initiative provides high school and college students with hands-on learning experiences, professional recognition, scholarships, and meaningful exposure to careers in the entertainment production industry. In FY27, the Commission will continue managing the County's $100,000 DHED grant, which supports the statewide competition, red carpet event, awards ceremony, and student scholarships. Through strategic sponsorships, in-kind contributions, and community partnerships, the Commission leverages this investment to significantly expand the program's impact. In FY25, the combined value of the DHED grant and matching cash and in-kind contributions totaled $362,146, demonstrating the program's ability to maximize public investment while creating meaningful educational and workforce development opportunities. As stewards of public funding, the Commission maintains a high standard of fiscal accountability through monthly financial reporting, quarterly performance reports, and ongoing program evaluation to ensure transparency, compliance, and measurable outcomes.

THE PALM BEACHES STUDENT SHOWCASE OF FILMS Now entering its 32nd year, The Palm Beaches Student Showcase of Films (SSOF) remains Florida's largest student film competition and one of the Film & Television Commission's signature workforce development initiatives. Through a longstanding partnership between the FTC, Palm Beach County Board of County Commissioners, and the Department of Housing & Economic Development, the program has awarded more than $4.5 million in scholarships, cash prizes, production equipment, and professional services, directly investing in the next generation of Florida's filmmakers and creative professionals. The 31st Annual Student Showcase of Films continued its record-breaking momentum, receiving 636 entries from 95 schools across Florida. A distinguished panel of 47 industry professionals evaluated submissions, with

students competing for more than $30,000 in scholarships, cash awards, and prizes. The annual awards ceremony welcomed close to 700 students, educators, families, and industry professionals, while celebrity presenters including Jeff Corwin (Animal Planet/Disney Channel), Hank Greenspan (The Neighborhood/13 Reasons Why), Melodie Rose Romano (RJ Decker/Bad Day), and Vanilla Ice (Ice Ice Baby) joined local leaders in celebrating the achievements of Florida's emerging filmmakers. Beyond the competition itself, SSOF provides students with valuable networking opportunities, mentorship, scholarship support, and exposure to careers in film, television, and digital media. The program continues to strengthen Florida's creative workforce while positioning Palm Beach County as a leader in film education and workforce development.

THE STUDENT SHOWCASE OF FILMS BROADCASTS To extend the reach of the Student Showcase of Films beyond the live event, the Commission will continue producing and distributing original television specials in partnership with Palm Beach County TV Channel 20. Programming includes coverage of the awards ceremony, red carpet interviews, behind-the-scenes features, winner spotlights, and highlights celebrating the achievements of Florida's emerging filmmakers. The broadcasts are distributed on Channel 20 and available on demand through ThePalmBeaches.TV, expanding audience engagement, recognizing student achievement, and promoting one of Florida's premier workforce development initiatives.

SCHOLARSHIP & AWARD SPONSORS The Student Showcase of Films recognizes outstanding student achievement through a variety of scholarships and special awards made possible by generous community and industry partners. These awards celebrate excellence in filmmaking while providing financial support and recognition to Florida's emerging creative talent.

•

• • • • • • • •

Burt Reynolds Scholarship – $5,000 awarded annually to a graduating Palm Beach County high school senior. Established in honor of the legendary actor, director, educator, and longtime Student Showcase of Films advocate, the scholarship celebrates excellence while continuing Burt Reynolds' enduring legacy of supporting aspiring filmmakers Sara Fuller Scholarship – $1,000, sponsored by Film Florida, awarded to a Burt Reynolds Scholarship finalist Gray Family Scholarship – $1,000, awarded to a Burt Reynolds Scholarship finalist Suzanne Niedland Documentary Award – $2,000, sponsored by Suzanne Niedland, recognizing excellence in documentary filmmaking Five Peaks Animation Award – $3,000, sponsored by Five Peaks Animation, recognizing excellence in animation Nellie & Fred Chasin Screenwriting Award – $1,000, sponsored by Michael Chasin, recognizing excellence in screenwriting Environmental PSA Award – $1,000, sponsored by Keep Palm Beach County Beautiful, recognizing outstanding environmental public service announcements Tourism PSA Award – $1,000, sponsored by Discover The Palm Beaches, recognizing creative excellence in tourism marketing Poster Design Award – $1,000, sponsored by Laurence Gartel, recognizing excellence in graphic design and promotional artwork

STUDENT PERMITTING The Commission provides student permitting services that give aspiring filmmakers hands-on experience with the professional production process. Working directly with instructors and student filmmakers, the FTC guides applicants through the production planning process, including location selection, permitting requirements, insurance compliance, and permit approval. By providing personalized guidance and real-world production support, the Commission helps students better understand the role of a film office, navigate industry standards, and gain practical experience that prepares them for careers in the entertainment production industry. This initiative strengthens workforce development while fostering the next generation of creative professionals in Palm Beach County.

INTERNSHIPS The Commission's 12-week Internship Program provides students with hands-on experience in the film, television, and media industries while supporting the development of Palm Beach County's future creative workforce. Designed to bridge the gap between the classroom and the workplace, the program offers students practical experience while earning college or university credit when applicable. Interns gain firsthand knowledge of the role and operations of a film commission, including production attraction, economic impact, lead generation, location scouting, permitting, production services, marketing,

public relations, and destination promotion. Participants also have opportunities to work alongside local productions, providing valuable on-set experience and industry exposure. Upon completion, interns receive a formal performance evaluation, an exit interview, and a certificate of achievement. By combining professional mentorship with real-world experience, the program equips students with the knowledge, skills, and industry connections needed to pursue successful careers in the entertainment production industry.

CAREER ADVISORS & EDUCATIONAL PARTNERSHIPS The Commission partners with high schools, colleges, and universities throughout Palm Beach County and Florida to introduce students to careers in the entertainment production industry while strengthening connections between education and the professional production community. Through classroom presentations, career fairs, guest lectures, networking opportunities, job shadowing, student permitting and industry internships, the FTC helps students explore career pathways in film, television, digital media, animation, communications, and related creative fields. Palm Beach County is home to over 100 public and private high schools and eight colleges and universities, many of which offer acclaimed film, digital media, communications, animation, and multi-media programs. Together with Florida's more than 1,400 public high schools and extensive network of colleges and universities, they represent a strong pipeline of future entertainment industry professionals. The Commission also serves on the Business Advisory Board for Palm Beach Gardens High School's Five Star Magnet Program, Palm Beach State College's Advisory Board, and Florida Atlantic University's Student Media Advisory Board, helping ensure educational programs remain aligned with current industry needs while preparing students for successful careers in the entertainment production industry.

TARGETED STRATEGIES • • • • •

Increase statewide participation and industry engagement in the Student Showcase of Films Expand scholarship, sponsorship, and in-kind support for student programs Strengthen partnerships with schools, colleges, universities, and industry organizations Expand internships, student permitting and hands-on production opportunities Increase awareness of entertainment career pathways to strengthen Palm Beach County’s creative workforce pipeline

6.C. -2. PPP.

RETURN ON INVESTMENT

$117 for every dollar spent

INCENTIVES ACRO SS THE UNITED STATES

NON-TRANSFERABLE NON-REFUNDABLE TAX CREDIT

REFUNDABLE TAX CREDIT

TRANSFERABLE TAX CREDIT

REBATE/GRANT

LOCAL INCENTIVES AVAILABLE

NO INCENTIVES

Sponsorship and Development Program TOURISM THEMED PROGRAMS ORIGINALLY AIR OUTSIDE THE PBC MARKETPLACE

Reach

40M

100M

24M

67M

4.5M

155M

40M

2.5M

10M

4.8M

70M

Additional Airings

Repurposing Existing Content

PBC TV 20 THE EDUCATION NETWORK FILM FLORIDA TV

PBTV NOW YOUTUBE

Additional airings on streaming platforms

The Palm Beaches Student Showcase of Films

636

700

$4.5M

$370,754

$30,000+

Awarded to date in scholarships, cash prizes, equipment and professional services

Total FY25 program value for a $100K County contract leveraged 3.6x through sponsorships and inkind support

Awarded in Scholarship and prizes each year

nd 32 ANNUAL FLORIDA'S LARGEST STUDENT FILM COMPETITION AND AWARD SHOW

Fourth Consecutive Record-Breaking Year

Entries Received

Industry Judges

Schools Across Florida

Awards Ceremony Attendees

THANK YOU

Palm Beach County Film & Television Commission, Inc. FY27 Marketing & Promotion Vendor Projected Budget

Vendor Name AA Video, LLC JAQ Productions JetSetter Productions Olympusat, Inc. Pop star Productions South Florida PBS, Inc.

Marketing and Promotion Total:

Memo/Description PBTV programming PBTV programming PBTV programming Programming the PBTV Channel PBTV programming PBTV programming

FY27 Projected Budget 262,500.00 120,000.00 144,000.00 118,000.00 144,000.00 140,000.00

928,500.00

6.C. - 3.