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Palm Beach County Tourist Development Council

Board Book October 2026 1

Table of Contents 1. TDC Board Meeting Attendance 10.08.2026 2. TDC Board Meeting Agenda 10.08.2026 3. TDC Board Meeting Minutes 09.10.2026 4. CONSENT ITEMS 4.A. DTPB Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Activity Report 4.E. Convention Center Marketing Update 4.F. Convention Center Pace Revenue Report 4.G. ERM Project Status Report 4.H. DJTI Traffic Report 4.I. Contract Tracking Report 5. OLD BUSINESS 5.B. DJTI Update 6. NEW BUSINESS 6.B. - 1. Cultural Council FY27 Executive Summary 6.B. - 2. Cultural Council FY27 Marketing Plan 6.B. - 2. Cultural Marketing Plan Presentation 6.B. - 3. Cultural Council FY27 Vendor Spending List 6.C. - 1. Sports Commission FY27 Executive Summary 6.C. - 2. Sports Commission FY27 Full Marketing Plan 6.C. - 2. Sports Marketing Plan Presentation 6.C. - 3. Sports Commission FY27 Vendor Summary 6.D. - 1. 5-Year Agreement Wellcoming, LLC 6.D. - 2. Discover The Palm Beaches Update Presentation

TDC BOARD MEETING ATTENDANCE SHEET Thursday, October 8, 2026

(Seat)

8-Jan

19-Feb

12-Mar

9-Apr

14-May

11-Jun

9-Jul

13-Aug

10-Sep

(1) Mayor, Sara Baxter, Chair

N/A

(4) Mabel Melton Appt (9/30/26), Dist. 3

N/A

(2) Elena Peroulakis (9/30/25)Dist. 1

N/A

(3) Jim Mostad (9/30/20) Appt (9/30/28), Dis.2

N/A

(5)Daniel Hostettler(0930/23) Appt (09/30/27). Dis 4.

N/A

(6)Mayor Tom Carney (9/30/24) Appt (03/08/22) Dis.5 (7)Don Dufresne ReAp(9/30/27) Dis6

N/A

(8) Davicka N. Thompson (9/30/2024) Appt (12/6/16) RdAppt (8/25/20) [Dis.7]

N/A

(9) Commissioner Christy Fox(10/01/22)- (9/30/26) At-Large

N/A

Vacant

N/A

County Administration

N/A

Todd Bonlarron

N/A

Abruzzo/Jonat han B.

Liz Herman, Assistant County Attorney

N/A

Dave Lawrence, Culture

N/A

Jennifer Sullivan

Richard Sena

N/A

George Linley, Sports

N/A

Michelle Hillery, Film & TV

N/A

Milton Segarra, Discover

N/A

Alberto Jordat

N/A

Deborah Drum, ERM

N/A

Matt Mitchell

N/A

Dave Anderson, PBCCC

N/A

Kathy Griffin, PBCCC

N/A

Emanuel Perry, TDC Joan Hutchinson, TDC

N/A

Vannette Youyoute, TDC

N/A

8-Oct

12-Nov

10-Dec

STAFF Todd Abruzzo/Jonath B./Jonathan B. an B.

Jonathan Brown

Abruzzo/Jona Abruzzo/Jonat than B. han B.

TOURIST DEVELOPMENT COUNCIL THURSDAY, OCTOBER 8, 2026 – 9:00 A.M. 2195 Southern Boulevard West Palm Beach, FL 33401 AGENDA 1.

ROLL CALL* A. INVOCATION B. PLEDGE OF ALLEGIANCE

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

MOTION TO APPROVE SEPTEMBER 10TH TDC MEETING MINUTES*

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR OCTOBER 2026* MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV ACTIVITY REPORT* PBC CONVENTION CENTER OPERATING REPORTS E. CONVENTION CENTER MARKETING UPDATE* F. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS G. ERM PROJECT STATUS REPORT* H. DJTI TRAFFIC REPORT* I. CONTRACT TRACKING REPORT*

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY26* - Emanuel Perry a. Bed Tax Collections*

DJTI UPDATE* – Andrew Gamboa

NEW BUSINESS – DISCUSSION ITEMS A. ERM 1. Update – Deb Drum B. MOTION TO APPROVE FY2027 CULTURAL COUNCIL MARKETING PLAN – Dave Lawrence

1. 2. 3.

Executive Summary Marketing Plan Vendor Spending

C. MOTION TO APPROVE FY2027 SPORTS COMMISSION MARKETING PLAN – George Linley 1. Executive Summary 2. Marketing Plan 3. Vendor Spending D. DISCOVER THE PALM BEACHES 1. MOTION TO APPROVE 5-YEAR AGREEMENT WELLCOMING, LLC in the amount of $2.5M – Milton Segarra 2. Update – Milton Segarra E. FILM & TV COMMISSION 1. Update – Michelle Hillery F. CONVENTION CENTER 1. OVG Venue Management a. Update - Dave Anderson 2. OVG Hospitality b. Update - Kathy Griffin 7.

BOARD COMMENTS

PUBLIC COMMENTS

ADJOURNMENT The next meeting will be on November 12, 2026. *Attachment included.

TOURIST DEVELOPMENT COUNCIL THURSDAY, SEPTEMBER 10, 2026 – 9:00 A.M. MINUTES 1.

ROLL CALL* PRESENT Mayor Sara Baxter, Chair Jim Mostad, Vice Chair Mabel Melton Elena Peroulakis Daniel Hostettler Mayor Tom Carney Don Dufresne Commissioner Christy Fox

ABSENT Davicka N. Thompson

STAFF Joe Abruzzo, County Administrator Patrick Rutter, Chief Deputy County Administration Tracy Ellison, Deputy County Administration Jonathan Brown, Deputy County Administration Carmen Cepeda, Palm Beach County Administration Liz Herman, Assistant County Attorney Emanuel Perry, Tourist Development Council Vannette Youyoute, Tourist Development Council Joan Hutchinson, Tourist Development Council Patricia Ramirez, Tourist Development Council Colton Hearn, Tourist Development Council Dave Lawrence, Cultural Council Lauren Perry, Cultural Council Jennifer Sullivan, Cultural Council Vicky Jackson, Cultural Council George Linley, Sports Commission David Fontanarosa, Sports Commission Tyra Williams, Sports Commission James Taylor, Sports Commission Courtney Capar, Sports Commission Scott Glinski, Sports Commission Jared Fleet, Sports Commission Michelle Hillery, Film & TV Commission Whitney Woznick, Film & TV Commission Alberto Jordat, Film & TV Commission Milton Segarra, Discover The Palm Beaches Gustav Weibull, Discover The Palm Beaches Christine DeMichael, Discover The Palm Beaches Kelly Cavers, Discover The Palm Beaches Angela Crux Ledford, Discover The Palm Beaches

Heather Andrews, Discover The Palm Beaches Sergio Piedra, Discover The Palm Beaches Deb Drum, Environmental Resources Management Matt Mitchell, Environmental Resources Management Dave Anderson, Convention Center/Spectra Venue Management Kathy Griffin, Convention Center/Spectra Hospitality Andrew Gamböa, PDJTI Airports David Kahn, PBC Human Resources Rebecca Schnirman, Parks & Recreation Other Jodi Cross, FRLA Kurt Allen, Cox Science Center & AQ Dylan Kimberly, PBC Administration ------------------------------------------------------------------------------------------------------------------The meeting was called to order by Mayor Sara Baxter, the Chair, at 9:00 A.M. and requested that those present join in prayer and recite the Pledge of Allegiance to the American flag. 2.

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve the TDC September Agenda was made by Don Dufresne and seconded by Mayor Tom Carney. Motion carried 8-0 with Davicka Thompson absent. 3.

MOTION TO APPROVE JULY 9TH TDC MEETING MINUTES*

Motion to approve the July 9th TDC meeting minutes was made by Don Dufresne and seconded by Mabel Melton. Motion carried 8-0 with Davicka Thompson absent. 4.

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR AUGUST 2026 emailed to the Board, and SEPTEMBER 2026 included under this Agenda* MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* & BRIGHT IDEAS SPONSORSHIPS AWARDS* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV ACTIVITY REPORT* PBC CONVENTION CENTER OPERATING REPORTS E. CONVENTION CENTER MARKETING UPDATE* F. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS G. ERM PROJECT STATUS REPORT* H. PDJTI TRAFFIC REPORT* I. CONTRACT TRACKING REPORT* 2

Motion to receive and file consent items for August and September 2026 was made by Don Dufresne and seconded by Mabel Melton. Motion carried 8-0 with Davicka Thompson absent. 5.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY26* - Emanuel Perry a. Bed Tax Collections*

Perry

Bed Tax Collection – July 2026, collected in August, was $6.6M, compared to the same month last year at $4.7M, a 40% increase. Actual July was 34% above the Budget and 11% above the prior month at $5.9M. Actual July was 38% higher than Fiscal Year 2024. FYTD 2026 Collections, at $98M, were higher than last fiscal year to date at $89M by 10%. FYTD collections were 15% above the Approved Budget and 10% higher than 2024 collections. The Rooms sold for July were 380,501, 4% higher than last year. Rooms available for July at 591,759 are (2%) lower than last year. Hotel Rooms Active today in the county at 19,089. Occupancy for July 2026 was 64.3%, 6% higher than last year. Occupancy for July 2025 was 60.9%. July 2024 was 61.5%. The Average Daily Rate for July 2026 was $199.90, 10% higher than last year and 5% above July 2024. The Revenue/Available Room for July 2026 was $128.62, 17% higher than last year. In July, Hotel Room Net Sales FY26 year-over-year increased 15% to $73M, up from $63M. Non-hotel room sales for FY26 year over year in July increased 10% to $18M compared to $16M. Hotel room net sales FYTD 2026 increased 10% from $1.3B to $1.2B. Non-hotel Room Sales FYTD 2026 increased 7% at $285M compared to $265M. FYTD 2026 Taxable Revenues Fiscal Year over FY2025 increased 9% at $1.6B compared to $1.4B. FYTD 2026 Taxable Revenues Fiscal Year over FY2025 increased 20% to $1.6B compared to $1.3B. Airport passengers for July 2026 totaled 598,307, (0.3%) lower than in July 2025. The total Estimated Seat Capacity was (4%) lower than in July 2025, with 700,212 seats available. PDJTI Passenger 12-month rolling is a 2% increase at 8,717,738 over last year. Leisure & Hospitality Employment for July was 93,000, a decrease of (0.1%) lower than the same month last year. Hotel Employment was 2% flat compared to last year, at 12,800 employees. F&B was 1% higher than last year at 58,300 employees. Arts & Entertainment employment is (5%) lower than last year at 21,900 employees. Tourism Master Plan: Last week, we kicked off the Tourism Master Plan initiative with CSL and will be 3

moving forward with the feasibility studies. The team will be reaching out for engagement and will leverage Board members’ contacts and resources to help streamline the process. Boca Raton Bowl Update: We have begun discussions with ESPN regarding the Boca Raton Bowl. Last year’s contract has concluded, and there is currently no contract in place. We will provide the Board with an update next month on a potential new contract and seek the Board’s input on how to move forward. Battle of the Bands: A press conference for the National Battle of the Bands is scheduled for September 23. Board members will be invited to attend. Mayor Baxter When will the Battle of the Bands be? Where's the press conference going to take place? Perry Martin Luther King weekend of 2027, January. The press conference will be at FAU Stadium in their hospitality suite. Dufresne I have not yet seen the final financials for the event and would like to review the actual revenue and expenses. Perry I will send those out to you. B.

PDJTI UPDATE* – Andrew Gamboa

Gamboa July traffic numbers. Passenger traffic decreased approximately 0.3% compared with July of last year, representing about 2,000 fewer passengers. This decrease is consistent with broader statewide trends, as several airlines reduced summer seat capacity in response to higher fuel costs. Air carrier operations remained relatively stable, while General Aviation (GAA) operations increased 12.3%, with nearly 6,000 GAA operations for the month. Total airport operations for July were 10,294. The Airport’s 12-month rolling passenger total remains approximately 8.7M, with the July decrease reflected in the latest rolling total. An update was provided on the upcoming seasonal nonstop service between West Palm Beach and San Francisco on United Airlines. The service will begin November 7 with Saturday-only flights and will operate daily from December 24 through January 2. With a block time (which is the time it takes to get from gate to gate) of approximately six hours and 20 minutes, the new route will become the Airport’s longest nonstop flight based on flight time. It will also provide passengers with additional connections to destinations throughout the West Coast and Transpacific markets. Through United and its Star 4

Alliance partners, passengers will have access to connecting destinations in Asia, Australia, and other international markets, including Japan, Korea, China, the Philippines, and Singapore. Several seasonal routes will resume or expand in the coming months. Air Canada will resume Toronto service on October 25, followed by Montreal in December. JetBlue will resume Los Angeles service on October 25, with Delta beginning its LAX service on November 21. Breeze will launch new service to Columbus and Atlantic City, with Atlantic City service increasing from the originally planned three times per week to four and five times per week based on demand. Southwest will introduce seasonal springbreak service to Denver, Buffalo, Pittsburgh, and Indianapolis. United will also resume several seasonal routes, including Denver, Washington Dulles, and Houston, while Chicago service is now year-round. The new San Francisco service is particularly significant, as discussions with United began earlier this year and the airline was able to dedicate an aircraft to the route despite ongoing aircraft delivery and availability challenges. Mayor Baxter Are they adding new airplanes, or are they using older, previously operated? Gamboa United Airlines is continuing to expand, with approximately 400–500 aircraft on order and an estimated 50–70 deliveries expected this year. While some aircraft will replace older planes, many will support continued expansion, including at its San Francisco hub. West Palm Beach is among the new destinations being added to United’s network. Mostad Passenger traffic remained relatively flat in July, while bed tax increased approximately 40%. The significant increase was noted as unusual for the typically slower summer period, prompting interest in reviewing the underlying factors, including collection timing, inventory, and market initiatives. Segarra Gustav’s analysis indicated that the World Cup contributed to a significant increase in visitors from participating countries during June and July, with several markets showing double-digit growth. Many visitors likely flew into Miami or Fort Lauderdale and then traveled to Palm Beach County. The analysis included markets such as Saudi Arabia, Colombia, Mexico, Germany, the UK, and Portugal. Mostad The 40% increase was higher than expected, particularly since most of the impact was anticipated in June. The significant results prompted interest in understanding the contributing factors and identifying opportunities to replicate this success during future World Cup events. Linley 5

The World Cup was a significant contributor to the summer’s strong sports tourism performance. However, numerous other events, including amateur competitions and baseball tournaments, also contributed to what was described as one of the strongest summers for sports events. 6.

NEW BUSINESS – DISCUSSION ITEMS A. ERM 1. Update – Deb Drum Drum Overall, the sargassum, seaweed levels across Florida are trending downward during the fall, although some localized accumulations remain along coastal structures and inland areas. Beach conditions are expected to improve as seaweed levels decline. After more than two years of construction, the Bonefish Cordova Island project, located between Palm Beach and Lake Worth Beach on the south side of the Lake Worth Bridge, has been completed in partnership with the U.S. Army Corps of Engineers. The project provides new ecotourism and passive recreation opportunities. The 11th Annual Night for the Natural Areas was also held in partnership with Tequesta Brewing Company and Smokehouse. The successful event attracted hundreds of attendees and raised approximately $10,000 to support free adventure programs. B. MOTION TO APPROVE FY2027 DISCOVER THE PALM BEACHES MARKETING PLAN - Milton Segarra 1. Executive Summary 2. Marketing Plan 3. Vendor Spending Segarra The Business Plan will focus on two key priorities: maintaining demand for the County’s high-end, high-yielding tourism segments and identifying opportunities to replace summer business affected by seasonal events and changes in demand. Niche tourism opportunities will also play an important role. The plan was developed over several months with input from sister agencies, industry partners, and the Board, incorporating feedback throughout the process. The strategic plan is organized around three areas: Customers, Community, and Culture. The overall purpose is to strengthen the visitor economy and elevate the communities served through stewardship and storytelling of The Palm Beaches brand. Key priorities include refining the brand, improving marketing ROI, supporting the County’s Tourism Master Plan, expanding tourism throughout the County, and advancing technology, organizational development, leadership, and sales initiatives to drive demand.

Heather Andrews and Kelly Cavers went through the attached Discover The Palm Beaches Marketing Plan PowerPoint presentation. 6

Segarra The plan will provide increased accountability through the marketing mix model. Based on several years of analysis, every dollar invested generates approximately $3.55 in taxes, $133 in visitor spending, $193 in total economic impact, and an additional $9.31 in sales tax and fees. For the upcoming fiscal year, projections include 70.9% occupancy, $300.80 ADR, and approximately $104 M in room tax revenue.

Mayor Baxter Has a feasibility study ever been conducted to assess the economic impact of the equestrian facility?

Linley An annual economic impact study is conducted for the Winter Equestrian Festival, covering January through the end of March and into April. The study focuses specifically on the event and does not represent a comprehensive analysis of the overall equestrian industry.

Commissioner Fox Is it possible to track how frequently ChatGPT and other AI tools recommend The Palm Beaches in automated travel itineraries? Segarra The customer search and travel planning process is changing significantly with the growth of AI. Travelers may use AI to research destinations and make purchasing decisions before booking through OTAs, hotels, or airlines. Destination rankings vary by category and platform, and this information can be tracked across different platforms.

Motion to approve the FY2027 Discover The Palm Beaches Marketing Plan was made by Daniel Hostettler and seconded by Mabel Melton. Motion carried 8-0 with Davicka Thompson absent. C. MOTION TO APPROVE FY2027 FILM & TV MARKETING PLAN - Michelle Hillery

1. Executive Summary 2. Marketing Plan 3. Vendor Spending Hillery The Film Commission facilitates commercial production in Palm Beach County, including permitting, safety, and insurance requirements. It also develops programming through Palm Beaches TV and supports workforce development to retain and train the next generation of filmmakers. In 2025, a record $260.5 M was spent on film and television production in Palm Beach County, with 602 productions and 323 permits facilitated. The Commission reported an estimated $172 return for every $1 invested in its budget and anticipates generating an additional $5 M in production next year.

Michelle Hillery and Alberto Jordat continue with the Film & TV Commission FY27 Marketing Plan PowerPoint presentation.

Motion to approve the FY2027 Film & TV Commission Marketing Plan was made by Don Dufresne and seconded by Elena Peroulakis. Motion carried 8-0 with Davicka Thompson absent. D. CULTURAL COUNCIL 1. Update – Dave Lawrence Lawrence The recently approved Bright Ideas sponsorship will provide new funding for cultural initiatives designed to create activations and marketing programs that drive additional tourism. Key initiatives include the Morikami Museum’s 50th anniversary, featuring a partnership with Uniqlo and Japanese artists in New York, Washington, D.C., Orlando, and Miami; a Founders Week Festival at Cox Science Center; and the second year of Illumina at Mounts Botanical Garden, which attracted approximately 38,000 visitors during its first year. The initiative aims to promote arts and culture, create new festivals and special events, and attract more visitors to The Palm Beaches.

E. SPORTS COMMISSION 1. Update – George Linley Linley As the fiscal year comes to a close, the Sports Commission has hosted 238 events over the past 11 months, representing 41 different sports. An additional 14 events are scheduled for September, including United States Tennis Association events, amateur baseball tournaments, and the first national-level event at the new USA BMX Pump Track. The Commission is expected to approach 500,000-plus room nights for the fiscal year. Looking ahead to FY 2027, a potential Major League Baseball lockout was noted as a factor that could significantly impact the local sports and sports tourism industry. Abruzzo The discussion noted the significant impact of the 1994 Major League Baseball strike, when baseball experienced a substantial decline in viewership and attendance and fell from its previous position as the nation’s most-watched sport. A similar impact was noted following work stoppages in professional hockey. Linley The potential MLB work stoppage was noted as a concern given its potential impact on sports tourism. An independent annual study of Spring Training is conducted, as required by the State of Florida, to assess its economic impact. Of the more than 500,000 sports-related room nights generated this year, equestrian events and baseball are the two largest contributors. This year, amateur baseball tournaments generated more hotel room nights than Spring Training baseball, particularly during the summer months. The potential impact of an MLB work stoppage on these activities will be monitored throughout FY 2027. Mayor Baxter 8

A discussion was held regarding the future funding of the Jim Brandon Equestrian Center at Okeeheelee Park. Funding is expected to continue through the end of the fiscal year, after which alternative funding options, including a potential public-private partnership, may need to be considered. The importance of maintaining affordable access for families and youth was emphasized, as the facility supports participation in the broader equestrian industry. A request was made to consider conducting an economic impact study and exploring creative funding opportunities to help sustain the facility if County funding is reduced. Dufresne I have long advocated for that facility, I saw a site plan many years ago for an expansion of that facility, but I have not seen one lately. An opportunity was identified to expand the facility with an indoor polo arena that could accommodate interscholastic, intercollegiate, and weekend arena polo events, attracting additional visitors and supporting the local equestrian industry. Linley We can certainly work on getting a study done this season. Don is the chair of the Equestrian Sports Committee, so we can work with him to gather more information and determine the right time to move forward. Mayor Baxter The idea of funding the facility through October 1 would give everyone a year to plan and develop an alternative funding strategy. An economic impact study would be helpful, but the facility also plays an important supporting role by providing an affordable base for the broader equestrian industry and the more expensive facilities in the area. Perry As part of the Tourism Master Plan, the Board approved supporting sports and Parks and Recreation infrastructure that can drive tourism. The long-term goal is to expand the ordinance to allow support for additional facilities, including sports arenas and coliseums. Mayor Baxter I agree with Don that getting an updated site plan for the facility would be helpful. The expansion has been discussed for more than 10 years, so it would be good to move forward and get a current plan in place. Hutchinson One of the main challenges at the facility is the lack of permanent barn space. Indoor polo has been considered several times, but the availability of permanent barn space remains a key factor in attracting and growing the market there. Mayor Baxter If permanent barn space can be included in the Tourism Master Plan or a future site plan, it could make the facility more feasible and support future growth.

Dufresne There appears to be sufficient land available for expansion, and adding permanent barn space could be a relatively affordable way to support the facility. Given the growth of Ocala and its expanding equestrian facilities and lodging options, the local facility should also look at ways to expand and better serve the existing market. Mayor Baxter 9

Starting the planning process now would be valuable, especially given the growing competition from Ocala. The facility could serve multiple purposes and support several areas of the equestrian market. The group was asked whether anything was needed to help move the process forward.

Perry No immediate action is needed. The County Attorney’s Office and County Administration would need to review the ordinance and determine how it could be expanded to cover the appropriate brick-and-mortar facilities while remaining consistent with state law.

Mayor Baxter If this is something we will eventually need to do, we should start sooner rather than later and work on both at the same time, rather than having to go through the process twice. Segarra This is an important discussion from a competitiveness standpoint. Equestrian and golf have been long-standing pillars of the destination, but increasing competition is creating new challenges. It is important to look at these areas differently, not only by supporting infrastructure and industry partners, but also by finding ways to maintain the destination’s position and avoid losing market share and business. Dufresne There are also external factors beyond our control that could affect the market. For example, if the Cognizant event is restructured at a lower level, creating two tiers, it could present a new challenge that would need to be addressed.

F. CONVENTION CENTER 1. OVG Venue Management a. Update - Dave Anderson Anderson The Convention Center has hosted approximately 8,000 events since opening, including major national and international events. However, the Miss America pageant generated an unusually high level of interest and community attention. The Convention Center remained busy throughout the summer, including Tony Robbins’ August event, which brought thousands of attendees and a global audience. Miss America followed with a full week of activities, including the gala, rehearsals, breakfast, and main event. The event was successfully executed and received positive feedback from Visit Florida. The team also completed a three-and-a-half-hour overnight turnaround to prepare for the Governor’s Conference on Tourism. Plans for a second hotel are nearing approval. Abruzzo The project would require no direct funding from the county and, if approved, is expected to generate at least $1 billion in economic impact. Anderson We are already seeing strong interest from existing clients looking to bring larger events, as well as from new clients. Demand for the Convention Center and the surrounding community continues to grow, and the outlook is very positive. 10

Mayor Baxter It would be helpful to share more information with the community about the projected $1 billion economic impact and the benefits of the project. Clear communication could help address misconceptions about the CRA and provide a better understanding of the project’s overall impact. Abruzzo We will share more information about the project and its economic impact. The projected impact is expected to exceed $1 billion and could reach more than $4 billion, depending on the Convention Center’s ability to attract and book additional events and hotel rooms. The project is also expected to serve as a catalyst for future Convention Center expansion. Mayor Baxter The agreement includes a percentage of profits, along with guaranteed minimum payments. Abruzzo There is a guaranteed minimum payment to the County, even in the event of force majeure or another major disruption. The $1 billion guaranteed baseline would exceed the amount of tax revenue that would otherwise be generated. Mayor Baxter There was emphasis on the importance of clearly communicating the financial structure and benefits of the project to residents. This would help address concerns and potential misunderstandings about the project’s tax status and ensure the community understands the broader financial impact. Abruzzo They are still required to make the guaranteed payment to the County under the agreement. Mayor Baxter I understand, but the public perception of what they are required to pay is still an important concern. Brown I haven’t seen the agreement, but my understanding is that a CRA can provide tax abatements on the tax revenue it generates. That would be separate from the County’s tax revenue. Mayor Baxter Are they still required to pay County taxes? Brown They are still paying County taxes unless the County provides an abatement. The CRA can separately provide an abatement based on the tax revenue generated within the CRA. Mayor Baxter Since the property is within the CRA, are they still paying the County’s millage rate? Abruzzo To be clear, this is a County-owned hotel. The County will own the land and building, while Related will serve as the developer and operator and will finance the more than $300M in construction costs. The County will receive the benefits of the project, including more than $1B 11

in guaranteed payments, with the potential for significantly greater returns as the Convention Center expands.

Dufresne The hotel arrangement is similar to a baseball stadium, where the County owns the land and facility while the operator manages the assets and is responsible for any shortfalls. A concern was also raised about Board members not being invited to the Governor’s reception and other tourism-related County events. It was suggested that Board members be included in future invitations. Anderson Excluding the COVID years, the Convention Center has not had a deficit since 2016. The first hotel has generated year-round economic activity for the community, and the second hotel is expected to build on that success. The quality of the first hotel was also highlighted, with the new hotel expected to offer an even higher level of product.

2. OVG Hospitality b. Update - Kathy Griffin Griffin One of the FY27 initiatives is increasing per-capita sales. With an $8M budget, approximately 20% comes from retail sales. Tony Robbins helped increase year-over-year per-capita retail sales to 15.3%, and during Miss America, retail sales were 76% higher than at the event’s previous location. A new exhibitor website for online ordering is also being launched to make ordering easier and generate additional sales.

BOARD COMMENTS Commissioner Fox A new $2 transportation service is being launched with all-electric vehicles. The fixed route currently connects the Norton Museum, CityPlace, and Northwood, with an on-demand service expected to launch within the next two weeks for locations east of I-95. The service will operate through an app and provide a convenient option for visitors and residents without cars.

PUBLIC COMMENTS

ADJOURNMENT Meeting adjourned at 10:24 a.m. The next meeting will be on October 8, 2026. - Featuring Marketing Plans. *Attachment included.

4. CONSENT ITEMS

TO:

Tourist Development Council

FROM: Milton Segarra, President/CEO DATE:

September 30, 2026

RE:

Discover The Palm Beaches Monthly Activity Report September 2026

This report provides an overview of Discover The Palm Beaches’ (DTPB) activities during September 2026, highlighting progress toward key TDC performance measures. It includes insights into lodging performance forAugust 2026, as well as notable trends across our owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights. Together, these metrics help illustrate the ongoing impact of our marketing and promotional efforts. August 2026 Lodging Performance The Palm Beaches continued to demonstrate positive lodging performance in August, with total room nights sold increasing 3.2% year over year and total lodging revenue reaching $81.5 million, up 3.3%. Hotel RevPAR increased 6.1% for the month, contributing to an 11.2% yearto-date increase, while total RevPAR remained up 8.1% year to date. Overall lodging revenue has reached approximately $1.65 billion fiscal year to date, an 8.6% increase over the prior year. FY 2026 Exec Dash - Aug Alternative lodging continued to contribute to overall demand growth, with room nights sold increasing 9.1% in August and 10.4% year to date, although alternative lodging RevPAR declined 8.5% for the month and 6.1% year to date. The destination continued to rank strongly among Florida's competitive markets in revenue performance, ranking #2 in RevPAR growth, #3 in revenue growth and #4 in RevPAR for August. FY 2026 Exec Dash - Aug FY 2026 Exec Dash - Aug FY 2026 Exec Dash - Aug Group sales results were mixed. Hotel definite groups remain 20.6% ahead year to date, while definite hotel room nights are 1.7% below the prior year. Convention Center definite room nights remain 15.5% ahead year to date. FY 2026 Exec Dash - Aug Marketing performance remained strong as the fiscal year approached its close. Website visitation increased nearly 22% in August and reached 99% of the annual target, while paid impressions, earned media impressions and social media engagement have all exceeded their fiscal-year targets.

4.A.

Discover The Palm Beaches Monthly Executive Dashboard Power BI Desktop

Aug 2026

Room Ranking

Demand

Month

% Change FYTD

% Chg FYTD

Hotel Rooms Available

19,089

-1.28%

19,089

Hotel RNs Sold

363,138

Alternative Lodging Rooms Available

Aug 2026

Inventory Growth

-1.28%

RNs Sold Growth

0.81% 4,665,784

0.35%

Market Share

10,959

-7.37%

10,959

-7.37%

Alternative Lodging RNs Sold

156,975

9.13% 2,122,142

10.43%

Total RNs Sold

520,113

3.19% 6,787,926

3.30% Revenue Ranking Aug 2026

Aug 2026 Revenue

Month



% Chg FYTD

RevPAR

Hotel RevPAR

$112

6.12%

$218

11.22%

RevPAR Growth

Alternative Lodging RevPAR

$118 -8.53%

$173

-6.06%

Revenue Growth

Total RevPAR

$113

$209

8.05%

3.29% $1,654,408,983

8.62%

Total Lodging Revenue

3.67%

$81,465,299

Aug 2026 Group Sales

Month % Change FYTD

Hotel Definite Groups Hotel Definite RNs

-2.22%

14,450

% Change FYTD

592

20.57%

-19.58% 200,626

-1.69%

PBCCC Definite Groups

0.00%

-17.50%

PBCCC Definite RNs

0.00%

53,962

15.50%

Aug 2026 Marketing Website visitors Paid Impressions Earned Media Impressions Social Media Engagement

Month 425,338

% Chg

FYTD

21.96%

% of Target

6,145,996

99.13%

145,324,818 -17.89% 1,891,071,141

140.08%

3,287,645 -85.48% 900,900

-2.45%

349,324,900

116.44%

14,856,323

174.78%

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Discover The Palm Beaches Monthly Executive Dashboard Power BI Desktop

Room Nights Sold Rolling 12 Months

2.03M

2.02M

2.03M

2.04M

2.09M

2.13M

2.18M

2.19M

2.20M

2.21M

2.22M

4.97M

4.96M

4.95M

4.96M

4.98M

4.97M

4.99M

Aug 2025

Sep 2025 Oct 2025

Nov 2025

Dec 2025 Jan 2026 Feb 2026 Mar 2026 Apr 2026

May 2026

Jun 2026 Jul 2026

Aug 2026

$201 $194

$200 $193

Room Nights Sold 12 MMA

Alternative Lodging Room Nights Sold 12 MMA

RevPAR 12MMA $220

$208

$200 $180

$181

$179

$181

$184 $182

$188 $185

$197

$193

$205 $211

$206 $199

$203

$199 $193

$193

$189

$208 $200

$160 Aug 2025

Sep 2025 Oct 2025

Hotel RevPAR 12 MMA

Nov 2025

Dec 2025 Jan 2026 Feb 2026

Mar 2026

Apr 2026

May 2026

Jun 2026

Jul 2026

$1.69bn

$1.70bn

$1.71bn

$1.72bn

Apr 2026

May 2026

Jun 2026

Aug 2026

Total Lodging RevPAR 12 MMA

Total Lodging Revenue Rolling 12 Months $1.68bn

$1.7bn

$1.6bn

$1.59bn

$1.60bn

Sep 2025 Oct 2025

Nov 2025

$1.59bn

$1.61bn

$1.63bn

$1.72bn

$1.66bn

$1.59bn Aug 2025

Dec 2025

Jan 2026 Feb 2026

Mar 2026

Jul 2026

Aug 2026

Total Revenue 12 MMA

Discover The Palm Beaches Monthly Executive Dashboard Power BI Desktop

Definite Room Nights Booked Rolling 12 Months 0.4M

0.2M

55K

57K

59K

73K

66K

57K

54K

66K

65K

62K

221K

230K

227K

230K

238K

223K

220K

215K

219K

225K

227K

230K

226K

Mar 2026

Apr 2026

May 2026

0.0M Aug 2025

Sep 2025 Oct 2025

Hotel Group Booking 12 MMA

Nov 2025

Dec 2025 Jan 2026 Feb 2026

Jun 2026 Jul 2026

Aug 2026

PBCCC Group Bookings 12 MMA

Website Users

0.5M

0.32M 0.35M 0.03M

0.48M 0.36M 0.12M

0.0M Aug 2025 Website visitors

0.35M 0.27M 0.08M

Sep 2025 Oct 2025 US Users

0.51M

0.52M

0.30M 0.21M

0.33M

0.29M

0.79M 0.49M

0.60M 0.32M

0.56M 0.27M

0.28M

0.29M

Dec 2025 Jan 2026 Feb 2026

Mar 2026

0.19M Nov 2025

0.71M 0.42M

0.30M

0.72M 0.45M 0.28M

0.59M 0.54M 0.27M 0.27M

Apr 2026

May 2026

Jun 2026

0.27M 0.32M

Jul 2026

0.43M 0.24M Aug 2026

Intl Users

Discover The Palm Beaches Monthly Executive Dashboard Power BI Desktop

Definitions: Hotel Rooms—The number of hotel rooms that are available on any day of the week. This number increases as new properties open. Hotel Room Nights Available—The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches. Hotel Room Nights Sold—The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches. Shared Lodging— is described as any accommodation other than typical hotels and resorts without front office staffing Shared Lodging Rooms—The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms. Shared Lodging Room Nights (RNs) Sold— The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches. Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches. Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance. Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR. Total Lodging Revenue—The number of room nights sold multiplied by the average daily rate (ADR) 12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality Rolling 12 Months—The sum of the current month and 11 preceding months. This is used to eliminate seasonality Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches Occupancy—Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches Rank—The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle) Website User—The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts

Performance Measures - TDC PERFORMANCE MEASURES

Target

Actual

Year End Target

Current Month SEPTEMBER

YTD

% of Annual Target

ADVERTSING IMPRESSIONS

1,200,000,000

2,114,882,039

1,350,000,000

119,655,063

2,013,357,667

149.1%

WEBSITE USERS

4,200,000

7,526,948

6,200,000

328,760

6,474,756

104.4%

CONSUMER & TRAVEL INDUSTRY DATABASE INCREASE

470,000

503,061

510,000

2,124

534,547

104.8%

EARNED MEDIA IMPRESSIONS

250,000,000

438,617,765

300,000,000

69,310,332

418,635,232

139.5%

SOCIAL ENGAGEMENT

7,500,000

12,436,924

8,500,000

525,693

15,180,509

178.6%

DTPB Only Booked Room Nights Hotel lead program

175,000

237,142

230,000

26,447

247,229

107.5%

Group Level Booked Room Nights (CC Shared)

52,500

57,548

55,000

2,292

62,403

113.5%

Group Level Actual FY Room Nights for CC Shared

40,000

47,535

42,000

2,588

49,851

118.7%

Generate participation in Destination Reviews

134

100

127

127.0%

Destination Site Participation

105

142

100

151

151.0%

DTPB OBJECTIVES 2025 – 2026 Leisure/Consumer •

Generate 1,350,000,000 Advertising Impressions

•

Generate 6,200,000 in Website Users (New Metric)

•

Increase Consumer and Travel Industry database to 510,000

•

Generate 300,000,000 Earned Media Impressions

•

Generate 8,500,000 Social Engagements

Meetings & Conventions •

Book 230,000 DTPB only room nights (Hotel Meetings Leads)

•

Generate 55,000 Group Level Booked Room Nights Convention Center Shared

•

Generate 42,000 Group Level Actual FY Room Night for Convention Center Shared

•

Generate 100 participants in Destination Reviews

•

Generate 100 Destination Site Participants

Advertising/Paid Media Impressions 

2025



September



2,000,000,000

150,000,000

50,000,000

1,500,000,000

119,655,063

158,496,260

100,000,000

1,000,000,000

Base FY

0.00%

100.00%

Comparison FY

Digital and Traditional Impressions - Month/Month 119,655,063 87,807,869

100,000,000

31,847,194 0

2,013,357,667

2,000,000,000

1,176,742,672

Digital Impressions

836,614,995

500,000,000 0

2026

Website Users

Traditional Impressions

2026

YTD Digital Impressions

YTD Traditional Impressions

Power BI Desktop



Comparison FY 2025



Month



September



Percentage of Target Achieved - FY2026

8,000,000

500,000

400,000

6,000,000

300,000

100.0%

200,000

4,000,000

328,760

100.0%

479,503

104.4%

FYTD – FY2025 vs FY2026

Month / Month – September (FY2025 vs FY2026)

6,474,756



0.0%

Base FY YTD

1,000,000,000

Year End Target

1,350M

Comparison FY YTD

Digital and Traditional Impressions - FYTD

1,500,000,000

50,000,000

2026

500,000,000

149.14%

FYTD – FY2025 vs FY2026

Month / Month – September (FY2025 vs FY2026)

Percentage of Target Achieved - FY2026

7,526,948

2026

2,013,357,667

Comparison FY



2,114,882,039

Base FY

Power BI Desktop

Month

2,000,000

100,000

Year End Target

6,200,000

Comparison Current Month Value

Base Current Month Value

Comparison FY YTD

Base FY YTD

Consumer & Travel Industry Database FY



2026



Comparison FY 2025



Power BI Desktop

Month



September



Percentage of Target Achieved - FY2026

Month / Month – September (FY2025 vs FY2026)

104.8%

100.0%

0.0%

Comparison Current Month Value

Base Current Month Value

1,652

2026

100.0%

2,124

Year End Target

510K

Earned Media Impressions - Public Relations 

2025



Month



September



Percentage of Target Achieved - FY2026

Month / Month – September (FY2025 vs FY2026) 70,000,000

60,000,000

50,000,000

0.0%

139.5%

FYTD – FY2025 vs FY2026

400,000,000

300,000,000

40,000,000

100.0%

2,000

200,000,000

30,000,000

418,635,232

2026

Comparison FY

1,500

438,617,765



1,000

Power BI Desktop

69,310,332

500

Comparison Current Month Value and Base Current Month Value

20,000,000 100,000,000 10,000,000

Year End Target

300M

Comparison Current Month Value

Base Current Month Value

Comparison FY YTD

Base FY YTD

Social Media Engagement FY



2026



Power BI Desktop

Comparison FY 2025



Month



September



Percentage of Target Achieved - FY2026

Month / Month – September (FY2025 vs FY2026)

FYTD – FY2025 vs FY2026

1,000,000 15,000,000

800,000

200,000

5,000,000

15,180,509

400,000

12,436,924

100.0%

525,693

0.0%

100.0%

925,705

178.6%

10,000,000

600,000

Year End Target

8,500K

Comparison Current Month Value

Booked Room Nights - Hotel Lead Program FY



2026



Comparison FY 2025



Base Current Month Value

Comparison FY YTD

Base FY YTD

Power BI Desktop

Month



September



Percentage of Target Achieved - FY2026

Month / Month – September (FY2025 vs FY2026)

FYTD – FY2025 vs FY2026 250,000

25,000

10,000

Year End Target

50,000

5,000

230K

Comparison Current Month Value *

100,000

237,142

100.0%

26,447

150,000

15,000

100.0%

22,339

0.0%

107.5%

247,229

200,000

20,000

Base Current Month Value

Comparison FY YTD

Base FY YTD

Group Level Booked Room Nights (CC Shared) FY



2026



Comparison FY 2025

Power BI Desktop

Month



September



Month / Month – September (FY2025 vs FY2026)

Percentage of Target Achieved - FY2026

FYTD – FY2025 vs FY2026

2,500 60,000 2,000 50,000

30,000

62,403

100.0%

1,000

57,548

100.0%

2,292

40,000

1,975

0.0%

113.5%

1,500

20,000 500

10,000

Year End Target

55,000

Comparison Current Month Value

Comparison FY YTD

Base Current Month Value

Base FY YTD

Citywide Actualized FY Room Nights (CC Shared) Comparison FY 2025

Month



September



Percentage of Target Achieved - FY2026

Month / Month – September (FY2025 vs FY2026)

2,500

100.0%

30,000

1,500

1,000

2,388

0.0%

100.0%

50,000

40,000

2,000

118.7%

FYTD – FY2025 vs FY2026

20,000

49,851



47,535



2026

2,588

Power BI Desktop

10,000

500

Year End Target

42,000

Comparison Current Month Value

Base Current Month Value

Comparison FY YTD

Base FY YTD

Destination Reviews FY



2026



Power BI Desktop

Comparison FY 2025



Month



September



Percentage of Target Achieved - FY2026

Month / Month – September (FY2025 vs FY2026)

FYTD – FY2025 vs FY2026 140

25 120 20

100.0%

127

100.0%

134

0.0%

127.0%

100

10 40 5 20

Year End Target

100

Comparison Current Month Value

Site Participation FY



2026



Base Current Month Value

Comparison FY YTD

Base FY YTD

Power BI Desktop

Comparison FY 2025



Month



September



Percentage of Target Achieved - FY2026

Month / Month – September (FY2025 vs FY2026)

FYTD – FY2025 vs FY2026 150

8 100

0.0%

151.0%

100.0%

142

151

Year End Target

100

Comparison Current Month Value

Base Current Month Value

Comparison FY YTD

Base FY YTD

September 2026 The following section is a monthly progress report on the Cultural Council’s FY26 Objectives and Performance Measures as detailed in our FY26 Cultural Tourism Marketing Plan.

FY26 PERFORMANCE MEASURES & DASHBOARDS 1. Support Palm Beach County's tourism marketing program by serving as expert and advocate to the arts and cultural sector, and stewarding funds and strategies that attract key audiences. Performance Measure

FY Goal

Current Period

Frequency

FYTD

% Goal

Nonresident Audiences1

1,034,602

669,465

2x/year

669,465

65%

Resident Audiences1

2,610,081

1,579,804

2x/year

1,579,804

61%

Total Audiences1

3,644,683

2,249,269

2x/year

2,249,269

62%

Room Nights for Creative Professionals1

19,332

12,882

2x/year

12,882

67%

Cultural Events on Online Calendar

2,500

366

Monthly

2,840

114%

Website Sessions/Visits

540,000

100,980

Monthly

804,949

149%

Partner Referrals

50,000

6,651

Monthly

78,622

157%

25,000,000

6,834,254

Monthly

95,423,032

382%

Email Subscribers

74,000

75,412

Monthly

75,412

102%

Co-op Packages

100

110

Monthly

110

110%

150,000

85,520

Monthly

186,514

124%

Advertising Impressions

Collateral distribution

2. Create unique cultural tourism opportunities to help brand the destination and drive visitation. Performance Measure

FY Goal

MOSAIC Audiences1

250,000

Current Period

Frequency

FYTD

% Goal

1x/year

Open Studios Attendees

5,000

3,046

1x/year

3,046

61%

Artists/Orgs Participating in Activations

175

Monthly

251

143%

Sponsorships/Partnerships

Monthly

180%

Item 4B - Page 1

HIGHLIGHTS 3. Build programs that support the health and growth of the sector so that the arts continue to shine and demonstrate Palm Beach County is Florida’s Cultural Capital®. Performance Measure

FY Goal

Current Period

Frequency

FYTD

% Goal

Professional Development Attendees2

950

Monthly

936

99%

Creative Professionals in Artist Directory

750

823

Monthly

823

110%

Arts in My Backyard Attendees2

300

Monthly

764

255%

Job Bank Sessions/Visits

4,000

542

Monthly

5,644

141%

Staff Site Visits, Studio Visits, Attendance at Cultural Events

500

Monthly

694

139%

4. Promote the Robert M. Montgomery, Jr. Building as a cultural destination and informational hub for the county. Performance Measure

FY Goal

Current Period

Frequency

FYTD

% Goal

Visitors to the Cultural Council2

7,000

Monthly

5,749

82%

Percentage of Out-ofCounty Visitors to the Cultural Council3

25%

29%

1x/year

29%

116%

Artists Participating in Cultural Council Events, Exhibitions, and Store

205

360

1x/year

360

176%

1 These performance measures are reported by Category B and C-II grantees as part of their Final Report, which is due at the end of October 2026 and will be ready in time for the FY26 Year-End Performance Measures report. 2 The Council’s lobby and galleries were closed in September for cleaning, maintenance, and painting. No public events were held during this time. We will reopen in early October.

Based on ZIP code/location data collected from 1,570 visitors between October 2025 and April 2026; includes domestic visitors from outside Palm Beach County and international visitors. 3

Item 4B - Page 2

HIGHLIGHTS The following sections highlight the Cultural Council’s activities (organized by department) during September 2026, in relation to Objectives and Tactics detailed in our FY26 Cultural Tourism Marketing Plan.

MARKETING •

Cultural Tourism Advertising – Our cultural tourism ads targeted fly markets in September to remind travelers planning for seasonal and holiday travel that The Palm Beaches is Florida’s Cultural Capital®, where there is So Much Culture, So Little Time. Fly markets include New York, Chicago, Boston, Philadelphia, Washington, D.C., and two cities in Texas – Houston and Dallas. Advertising for the Black Cultural Heritage Trail was also live in the drive market. Insertions included digital (Google and Meta) and OOH placements at DJT.

•

Co-Op Advertising – Digital insertions included paid social media posts and OOH insertions included digital displays at DJT.

•

Sub-campaigns – MOSAIC 2027: The three Palm Beach County-based artists selected as finalists earlier this summer made presentations to the selection committee on September 18. The committee chose Arlet Gomez, who will be connected with the Council’s agency of record, Push, in October to develop her concept for the FY27 campaign. Black Cultural Heritage Trail: As noted above, digital advertising remained live in August.

•

Collaborations & Sponsorships – The Council supported The Palm Beaches booth at the Visit Florida Governor’s Conference on Tourism at the Palm Beach County Convention Center (September 9-11) by hiring a live painter, Emmanuel Gonzalez from The Hatch to create a painting called “Greetings from The Palm Beaches” (pictured, right) that looked like an oversize postage stamp featuring a Roseate Spoonbill on the beach overlooking the Jupiter Lighthouse. The painting was inspired by Discover’s postcard project. Taiko drumming troupe Fushu Daiko and the Morikami Museum also appeared at the booth as tourism ambassadors. The new Legends Radio show and podcast called The Culture Circuit hosted by Heather Storm launched in September, and new episodes will be available live and online on Saturday mornings at 9 a.m.

•

Specialty Publications – The Council’s annual visitor’s guide (Guide to Exploring Florida’s Cultural Capital®) was published in September, with a total of 84,000 guides and rack card brochures distributed across the state through Visit Florida’s visitor information centers. Work continued on the fall issue of art&culture magazine, which will be released in October.

Item 4B - Page 3

HIGHLIGHTS •

Cultural Activations – The FY26 Cycle 2 Bright Ideas Sponsorship funding concluded, and the Council has provided a summary report in the TDC Board Book. Outreach to the FY27 Cycle 1 recipients will begin now that contracts have been executed. The Council is also in receipt of a set of 3 Dancing Ballerina Umbrellas that will utilized for cultural activations both in- and out-of-county in FY27.

•

Interactive – Improvements on the Council’s website continued in September with updates made to its content management system (CMS) on 9/30.

•

Public Relations – A media alert was distributed highlighting where to celebrate Hispanic Heritage Month in The Palm Beaches; a press release and calendar listings were distributed announcing the Cultural Council’s 2026–27 season; and a contracted regional influencer completed content capture for a three-day, multigenerational family-friendly visit to The Palm Beaches (the paid social media content will publish in early October).

GRANTS •

Category B & CII grants – working on 2nd year renewal contracts and processing final quarter reimbursements for FY26.

•

Bright Idea contracts (10) executed for FY27 Cycle 1.

ARTIST SERVICES •

Our galleries were closed in September for cleaning, maintenance, and painting, though planning and preparation continued for the launch of exhibitions in October.

COMMUNITY ENGAGEMENT •

Arts Administrators Fellowship – All seven fellows have accepted their offer to participate in the 2026-2027 Fellowship. The program will begin in November, in which early to mid-career professionals in the arts and cultural sector will receive professional development, mentorship, and leadership training over 10 months, culminating with a trip the Americans for the Arts Conference in Atlanta, GA.

ADVOCACY •

The Council launched an educational Q&A landing page on its website about Amendment 3’s potential impact on the arts and cultural sector. The page includes data sourced from the Division of Arts and Culture state grant applications, as well as Cultural Council grantees, and a Toolkit with downloadable assets such as onesheeters, talking points, and an email template for the sector to use. The Council participated in a podcast interview on the topic and was interviewed by WLRN. Additional outreach will occur leading up to the general election in November. Item 4B - Page 4

HIGHLIGHTS •

The Council hosted a summer cultural tour for 25 members of the Palm Beach County Delegation (elected officials and staff) on September 17 in downtown Delray Beach with stops at the Creative Arts School, Arts Warehouse, Spady Museum, and Arts Garage.

•

Vice Mayor Marci Woodward will make a proclamation for National Arts & Humanities Month at the October 6 BCC meeting. The Council is using the designation as a platform for advocacy and strategic communications efforts.

Item 4B - Page 5

Summary Report for

Bright Ideas Sponsorship FY26 Spring/Summer (Cycle 2) The goals of the Bright Ideas Sponsorship program are to increase awareness about arts and culture in The Palm Beaches – Florida’s Cultural Capital®, inspire cultural travel and drive hotel room nights by visitors, and build awareness amongst residents about arts programming “in your own backyard” and the importance of cultural tourism. FY26 Spring/Summer (Cycle 2) was the second cycle of the program. Applicants could apply for funding in three categories: Marketing Activation; Special Event/Festival; MOSAIC Programming. This summary report details the results relating to each sponsorship awarded. The sponsored activations and events took place between April and September 2026 and varied from dance-focused programming that utilized multiple performance spaces across the county during the summer, to brand new MOSAIC programming including a multi-stop art and history tour and an after-hours art and music party in May, to a “wild” out-of-county activation in July. Many recipients held multi-day events or activations that would positively impact overnight stays. While every recipient reported out-of-county visitation or impact, results were not as strong as FY26 Cycle 1. The Cultural Council recognizes more emphasis and education will be required regarding our tourism goals when working with recipients during this cycle’s timeframe. Notably, the Marketing Activation by Busch Wildlife Sanctuary achieved 100% out-of-county audience and the new MOSAIC Programming by Sea Turtle Adventures, Inc. also achieved a strong showing at 35%. Quick facts: • • • • •

# of applicants: 19 eligible # of applicants funded: 8 (3 are new to Cultural Council funding programs) $ funded: $146,000 # of audiences reported: 17,944 % of out-of-county audiences (average): 29%

Below are short summaries of each recipient’s Bright Idea, pulled from their applications and recap reports.

Category: Marketing Activation (1 recipient)

The Busch Wildlife Sanctuary, Inc. “Bringing Florida’s Wild Side to St. Louis: A Palm Beaches Cultural Marketing Activation” Event Dates/Location: July 24-26, 2026, Grants Farm, St. Louis, MO Amount Requested / Awarded: $46,023 / $34,000 Audience Totals: 11,494 Audience Reach (in county / out of county): 0% / 100% Busch Wildlife Sanctuary created a multi-day marketing activation at Grant’s Farm in St. Louis, MO, designed to increase awareness of the Sanctuary and promote Palm Beach County as a destination for wildlife education, conservation, and nature-based experiences. The Sanctuary’s Education and Marketing teams brought the Sanctuary’s native Florida ambassadors (various birds and reptiles, including a baby alligator) to Grant’s Farm and led hourly educational

4.B.

presentations across three days, introducing audiences of all ages to the wildlife experiences available in Palm Beach County. The St. Louis market is connected to Palm Beach County through the Major League Baseball St. Louis Cardinals’ spring training facility in Jupiter. The activation was an opportunity to build on an existing but seasonal tourism relationship between the two communities. By combining in-person engagement with strategic promotional and digital content, the activation expanded Busch Wildlife Sanctuary’s reach into a new geographic market while supporting extended travel to Palm Beach County. Funding supported strategic advertising and marketing strategies (reaching +367,000 in the St. Louis market, plus its own in-county audiences), as well as transportation, lodging, meals and salaries for three staff members and the animal ambassadors. Grant’s Farm provided access to its venue, staff support and logistical coordination at no cost. (Separately funded, the Cultural Council attended the activation to host desk sides with regional media outlets, producers, travel bloggers and inﬂuencers with a goal to secure FAM tours and media coverage in FY27.)

Category: Special Event/Festival (3 recipients)

Ascension 33, Inc. “Ascension 33 Dance Studios ‘Legacy’ Dance Production” Event Dates/Location: August 1, 2026, Persson Hall at the Kravis Center for the Performing Arts, West Palm Beach Amount Requested / Awarded: $22,000 / $16,500 Audience Total: 300 Audience Reach (in county / out of county): 85% / 15% Ascension 33’s “Legacy” Dance Production was a celebration of the dedication, discipline, and artistic growth of youth dancers who trained throughout the year. The production provided underserved youth with the opportunity to be seen and heard on a professional stage. For many participants and their families, Legacy marked their ﬁrst experience performing inside a world-class venue, the Raymond F. Kravis Center for the Performing Arts. The event brought together students, families, alumni, community partners, and arts supporters. Funding was used to enhance technical production, including professional staging, lighting, and sound, creating a high-quality performance experience. Funding also supported rehearsals, choreography, marketing, photography and video documentation that will be used to increase visibility of the program with the broader community.

Natural Movers Foundation Inc. “Banyan Dance Festival” Event Dates/Location: August 3-8, 2026, West Palm Beach - Ballet Florida; Palm Beach Atlantic University (The Greene Complex, Vera Lea Rinker Hall); CityPlace; Nora District; Norton Museum of Art Amount Requested / Awarded: $50,000 / $50,000 Audience Total: 530 Audience Reach (in county / out of county): 77% / 23% The inaugural Banyan Dance Festival was pitched as a single day dance festival modeled after festivals such as Jacob’s Pillow. Upon execution, the festival was a weeklong celebration which brought together professional artists, choreographers, educators, emerging artists, young dancers, community members, and audiences through performances, training, fellowship, and public programming. The festival partnered with dozens of professional artists and community organizations throughout Palm Beach County and beyond, creating opportunities for artists to teach, perform, choreograph, mentor, and collaborate. Programming included a weeklong company residency for professional

dancers, a weeklong Professional Intensive for dancers ages 16+, a Young Artist Program for ages 9–15, community classes and masterclasses, a Silent Disco public activation, artist and community gatherings, a gala, and a culminating professional dance concert. A Choreography Fellowship provided an emerging choreographer with development support and a stipend, and a Resident Choreographer program supported an established choreographer in creating and presenting work during the festival. The sponsorship funding supported facility rentals; travel and lodging expenses; PR and marketing (7.8 million impressions achieved); photography and videography; and compensation for guest choreographers and teaching artists. The festival reported 100% of participating artists said they would participate again and would recommend the festival to others.

Palm Beach Shakespeare Festival, Inc. “Devon ‘The Sonnet Man’ Glover and Leoncarlo Canlas - Shakespeare Festival Ambassadors” Event Dates/Location: June 29 – July 12, 2026, Multiple locations in West Palm Beach, Riviera Beach, Palm Beach Gardens and Jupiter Amount Requested / Awarded: $8,000 / $8,000 Audience Totals: 5,000 Audience Reach (in county / out of county): 75% / 25% Shakespeare Birthplace Trust Ambassador and international hip-hop artist Devon "The Sonnet Man" Glover came to South Florida before the start of the Palm Beach Shakespeare Festival world premiere of "William Shakespeare's FALSTAFF" to serve as a community ambassador for the Festival. He was joined a week later by celebrated electric violinist Leoncarlo Canlas. Devon worked with high-school and college students at the Kravis Center during the tuitionfree Shakespeare Summer Intensive, and performed at its public showcase. Devon and Leoncarlo worked with the Riviera Beach-based Palm Beach County Summer Camp of the Arts students across multiple days. Additionally, both artists held "pop-up" performances in downtown West Palm Beach throughout the arts corridors and downtown waterfront, as well as surprise "pop-ups" in Palm Beach Gardens and Jupiter. During the camp visits and the pop-ups, Devon distributed coupons for free t-shirts for those who attended the Shakespeare by the Sea performances at Carlin Park in Jupiter. The artists then performed pre-show on stage each night. Funding was used for the artists’ fees, transportation and lodging, as well as for marketing and promotional materials.

Category: MOSAIC Programming (4 recipients)

Benzaiten Center for Creative Arts, Inc. “Cultural Legacy Tour” Event Dates/Location: May 30, 2026, Lake Worth Beach locations - Benzaiten Center for Creative Arts; The Beach Club at Lake Worth Beach Golf Course; Palm Beach Art, Antique & Design Showroom Amount Requested / Awarded: $5,000 / $5,000 Audience Total: 41 Audience Reach (in county / out of county): 95% / 5% This new tour, which had an Afro-centric theme, was held from 10 am to 3 pm on the last Saturday in May, originating at the Benzaiten Center with a narrated glassblowing demo by a local artist as well as two art lectures – including one by the Executive Director of the Weiner Museum of Decorative Arts (WMODA) about the center’s installation of ceramic works from the South African Ardmore Collection. A luncheon was served at stop number two, The Beach Club at Lake Worth Beach Golf Course, where guests learned about the historic Gulfstream Hotel in downtown Lake Worth Beach. The last

stop was at Palm Beach Art, Antique & Design Showroom for a champagne reception and tour before returning to Benzaiten Center. Funds were used to support the installation of WMODA’s exhibition at Benzaiten Center, marketing and PR to promote the tour, artist fees, lunch and refreshments, and facility rental fees.

Boynton Cultural Centre, Inc. d/b/a Schoolhouse Children's Museum “Artist of the Week” Event Dates/Location: May 6, 13, 20, 26 & 27, 2026, Schoolhouse Children’s Museum, Boynton Beach Amount Requested / Awarded: $5,500 / $5,500 Total Audience: 144 Audience Reach (in county / out of county): 99% / 1% Artist of the Week was designed as a series of free, family-friendly art experiences offered each week during the month of May. Four of the ﬁve weeks featured Palm Beach County-based guest teaching artists presenting an interactive, hands-on class for young children and their caregivers. Participants were introduced to a variety of artistic disciplines—such as painting, sculpture, puppetry, and music—and the children had the opportunity to create artwork inspired by the teaching artist’s style. The program was intended to introduce families to local artists and deepen their engagement with cultural opportunities throughout the county. Funding supported stipends for 5 artists, materials and supplies, marketing (incounty and out-of-county) and a website landing page, and general staff and planning expenses.

Loggerhead Marinelife Center, Inc. “Coastal Notes and Brushstrokes” Event Dates/Location: May 1, 2026, Loggerhead Marinelife Center, Juno Beach Amount Requested / Awarded: $12,000 / $12,000 Total Audience: 309 Audience Reach (in county / out of county): 85% / 15% Loggerhead Marinelife Center hosted this ﬁrst ever, ticketed art and music experience on May 1, activating its campus after hours. Coastal Notes and Brushstrokes transformed Loggerhead’s Eleanor Ballroom into an art gallery with more than 60 works by visual artists from the Tequesta Artist Studios and Gallery and an additional six artists displayed and sold their work in outdoor locations around Loggerhead’s campus. Jazz singer Yvette Norwood-Tiger and her band performed in the outdoor hospital courtyard, playing sets from 5:30-9 p.m. Refreshments were also available for purchase. The event was designed to feel like a “gallery-meets-garden” party and allowed guests to enjoy art, music and nature on their coastal campus. Guest comments and feedback were very positive and Loggerhead is considering hosting more events like this in the future. Funding supported stipends for the musicians, a gallery wall hook system, décor and signage, catering and rentals, and security.

Sea Turtle Adventures, Inc. “MOSAIC Mornings: Turtles and Tides” Event Dates/Location: May 2026, Gulfstream Park (3-mile stretch of beach in Gulfstream, Briny Breezes and Boynton Beach); Briny Breezes Community; Seagate Hotel, Delray Beach; Ocean Reef Park, West Palm Beach; Anchor Park, Delray Beach; Lantana Municipal Beach, Lantana

Amount Requested / Awarded: $20,000 / $15,000 Total Audience: 126 Audience Reach (in county / out of county): 65% / 35% In May, Sea Turtle Adventures offered a trio of programs inviting visitors and residents to experience The Palm Beaches’ shoreline at the intersection of art and science. Programming included: 16 Sunrise Patrol Ride-Alongs (up to four guests met one of STA's nest monitoring team members on the beach for an early morning educational ride-along on a ﬁve-seat ATV to learn about sea turtle biology, ecology, nesting habits, and local conservation efforts while locating and marking nests); 2 Turtle-themed Paint-Alongs (in partnership with Painting with a Twist to create sea turtle artwork during a painting lesson with an educational presentation); 4 Artful Beach Cleanups (found items were repurposed by guests into an ocean-themed art piece in partnership with Painting with a Twist). Funding supported artist stipends, materials and supplies, transportation, staff time to develop program activities, venue rental fees, and marketing expenses (including data tracking and guest survey evaluation). Partnering with coastal hotels to promote the programs to guests was pitched as the organization’s main promotional strategy, along with social media.

September Activity Report 2026 For October TDC

Sports Tourism Report October 1, 2025 – September 15, 2026 The Palm Beach County Sports Commission is approaching the conclusion of a landmark fiscal year for sports tourism in The Palm Beaches. The FY 26 campaign has positioned Palm Beach County as a premier destination for sports events, delivering one of the most impactful event portfolios in the Sports Commission’s history. This year’s event portfolio featured a strategically curated mix of sports that attracted statewide, national, and international events, designed to engage a variety of age groups and drive visitation and economic impact. As of September 15, the Sports Commission successfully hosted 251 events, resulting in 508,710 room nights, a performance that underscores the strength of sports tourism in producing hotel occupancy in Palm Beach County. The Sports Commission’s collection of events also created over $496 million in visitor spending and more than $174,098,375 million in hotel revenue. The results reflect a disciplined approach to event acquisition, event servicing, stakeholder collaboration, and destination marketing, reinforcing The Palm Beaches’ reputation as a national leader in the sports tourism sector.

Year over Year Growth Rate Performance Indicator

FY 26 Actual

(as of Sept. 15)

FY 25 Actual

Difference

Percent compared to FY 24

Total Room Nights

508,710

462,910

+45,800

10% growth

Hosted Sports Events

251

213

+38

18% growth

FY 23 Actual

Difference

Percent of FY 22 production

3-Year Growth Rate

Performance Indicator

FY 26 Actual

(as of Sept. 15)

Total Room Nights

508,710

410,155

+98,555

24% growth

Hosted Sports Events

251

196

28% growth

Sports Commission Tourism Impacts: October 1, 2024 – September 15, 2025 • 508,710 room nights. • $174,098,375 in projected hotel revenue • $8,829,056 in projected bed tax revenues.

Events & Operations Event Support Lou Groza Collegiate Place-Kicker Award  Monitor weekly results and continue to spotlight kicking performances  Finalize plans for headline speaker for banquet  Determine audio visual needs for event and solicit quotes from vendors  Continue to secure silent auction items for event  Meet with ESPN to finalize timelines for national awards show Sunshine State Conference Men’s Golf Championship  Hold initial planning call with Palm Beach Atlantic University (Host Institution) to discuss golf course options and assistance from Spots Commission  Review staffing and volunteer needs for event  Discuss financial partnership for successful event Perfect Game WWBA World Championship and Freshman Championship  Secure additional fields to accommodate additional teams for each tournament  Work with hotel partners to secure additional hotel room blocks for larger tournament

Finalizing Contract Obligations • • • • • • • • • • •

Sunshine State Open Prospect Wire Florida Fall Classic Prospect Select World Invite Columbus Day Discovery Showdown World Comes to the Palm Beaches Perfect Game WWBA World Championship USTA Columbus Day Open Hardball 360 Fall Classic Men’s Senior Baseball League Fall Classic International Rush Cup Equestrian Holiday and Horses Circuit

Sports-Development Sports Development Executive Summary The Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY26.

Event Bids & Development A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted for FY 27 and beyond, and below is a breakdown of the development efforts over the past month: •

•

International Slow Pitch Softball (ISPS) The Palm Beaches Fall Open Championships o September 11-13, 2026 o 25 Projected Room Nights o 50 Participants o Okeeheelee Park Endzone 7v7 Football o February 6-7, 2027 o 300 Projected Room Nights o 75 Teams o Villages of Wellington Boom Ball Tour 2027 o April 2-3, 2027 o 200 Projected Room Nights o 5,000 Spectators o Cacti Park of the Palm Beaches National Collegiate Athletic Association (NCAA) Division II Women's Golf Championships o May 15-20, 2028 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort National Collegiate Athletic Association (NCAA) Division II Men’s Golf Championships o May 21-26, 2028 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort

•

National Collegiate Athletic Association (NCAA) Division III Women’s Golf Championships o May 8-11, 2029 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort National Collegiate Athletic Association (NCAA) Division II Women’s Golf Championships o May 14-19, 2029 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort National Collegiate Athletic Association (NCAA) Division III Men’s Golf Championships o May 15-18, 2029 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort National Collegiate Athletic Association (NCAA) Division II Men’s Golf Championships o May 20-24, 2029 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort National Collegiate Athletic Association (NCAA) Division II Women’s Golf Championships o May 13-18, 2030 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort National Collegiate Athletic Association (NCAA) Division III Men’s Golf Championships o May 14-17, 2030 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort National Collegiate Athletic Association (NCAA) Division II Men’s Golf Championships o May 19-24, 2030 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort National Collegiate Athletic Association (NCAA) Division III Women’s Golf Championships o May 21-24, 2030 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort National Collegiate Athletic Association (NCAA) Division II Women’s Golf Championships o May 12-17, 2031 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort

•

National Collegiate Athletic Association (NCAA) Division III Women’s Golf Championships o May 13-16, 2031 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort National Collegiate Athletic Association (NCAA) Division II Men’s Golf Championships o May 18-23, 2031 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort National Collegiate Athletic Association (NCAA) Division III Men’s Golf Championships o May 20-23, 2031 o 1,500 Projected Room Nights o 150 Participants o PGA National Resort

Event Site Visits When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 26, and below is a breakdown of site visits conducted over the past month: •

September 2nd, 2026 – The Association of Pickleball Players (APP)– The Association of Pickleball Players Palm Beach Gardens Event- Palm Beach Gardens Pickleball & Tennis Center

The Annual Palm Beaches Golf Classic presented by the James Hardie Pro Football Hall Fame Invitational The Annual Palm Beaches Golf Classic was a huge success, bringing 44 golfers together at The Park West Palm Beach. More than a round of golf, the evening was a chance to strengthen the relationships that make our community special. Our volunteers gave their time and energy to make the event run smoothly, and local business partners showed up in a big way. Thank you to Big John’s Eatery, Pathos, James Hardie Pro Football Hall of Fame, JDA Insurance, Palm Beach Sports Management, Lamborghini Palm Beach, Hilton West Palm Beach, Baptist Health, and the Tourist Development Council. We’re grateful to every golfer, volunteer, and partner who helped make the second year of this event such a success. This is what community impact looks like when we come together.

FAU Men’s Golf Invitational Presented by the Palm Beach County Sports Commission Palm Beach County had the privilege to welcome back the FAU Men’s Golf Invitational in 2026. Due to the sponsorship, the Sports Commission was named as the title sponsor for the collegiate golf event. The tournament welcomed 12 premier Division I (DI) universities. The collegiate teams that participated included Campbell University, DePaul University, Florida A&M University, Florida Atlantic University, Lipscomb University, Louisiana Tech University, Old Dominion University, Stetson University, University of Central Florida, University of Florida, University of North Florida, and University of South Florida. The tournament was held on September 20-22, 2026, at The Bear’s Club in Jupiter, Florida. The FAU Men’s Golf Invitational brought together 91 golfers and coaches and hundreds of alumni and spectators from across the United States for three days of competition. The tournament began on Sunday, September 20, with a practice round for all the golfers to grow accustomed to the prestigious course. Later that day, The Bear’s Club held the team’s dinner and ceremony for all the golfers. Followed by 36 holes of golf on Monday, September 21. Lastly, on the final day, the universities competed in the final 18 holes of golf. After the final round, the scores from each day were combined, and the university with the lowest total was declared the winner. Florida Atlantic University claimed the victory by one stroke over the University of North Florida. The Bear’s Club is one of Palm Beach County’s premier private golf facilities designed by Jack Nicklaus. The club was created around Nicklaus’ vision of developing a world-class golf experience in his South Florida home, with an emphasis on exceptional course design, natural surroundings, and a high level of service. The Bear’s Club has also become an important asset within Palm Beach County’s growing collegiate golf portfolio, by bringing NCAA Division I programs and student-athletes from across the

country to Jupiter for three days of competition. The Bear’s Club is home to some of the most prestigious golf events supported by the Palm Beach County Sports Commission.

National Battle of the Bands Press Conference at Flager Credit Union Stadium Following a successful 2026 event that welcomed more than 12,000 attendees, the National Battle of the Bands is returning to The Palm Beaches on Saturday, January 16, 2027. This MLK Weekend, HBCU marching band culture will once again take center stage in Boca Raton, bringing together music, precision, tradition, and showmanship. Five premier programs have been announced: • • • • •

Alabama State University — The Mighty Marching Hornets Bethune-Cookman University — The Marching Wildcats Edward Waters University — Triple Threat Marching Band Florida A&M University — The Marching “100” Miles College — Purple Marching Machine

A sixth band has yet to be revealed, adding to the excitement leading up to the event. The Battle will take place at Flagler Credit Union Stadium in Boca Raton. Gates open at 1:30 p.m., with showtime at 3 p.m. The performance is only part of the experience. Throughout MLK Weekend, the program will celebrate HBCU culture, education, entrepreneurship, service, and community. Its return gives The Palm Beaches another opportunity to bring people together around a tradition with a powerful cultural legacy.

USA BMX Pump Track Championships As Palm Beach County continues to expand its diverse sports portfolio, The Palm Beaches continues to build new facilities that will impact sports tourism in the county. The Palm Beach Pump Track is one of the newest facilities in Palm Beach County. Palm Beach County welcomed its first public pump track with the opening of the Palm Beach Pump Track at Okeeheelee Park in May 2025. Developed through a partnership between Palm Beach County Parks & Recreation and Palm Beach Pump Track, Inc., the 10,000-square-foot asphalt facility provides a unique recreational and sports asset for the local community. The pump track features a continuous-loop design with rollers, turns, and other features that allow riders to build speed and develop cycling skills without constantly pedaling. The facility accommodates riders of various ages and skill levels and can be used by non-motorized bicycles, skateboards, and foot scooters. The track is free to the public during Okeeheelee Park's operating hours. The facility has already demonstrated its potential to host high-level competition. In September 2026, Okeeheelee Park hosted the USA Pump Track Championships, bringing riders from throughout Florida and beyond to Palm Beach County. The event provided an opportunity to showcase the new facility while attracting athletes, families, and spectators who contributed to the local tourism economy. As we continue to host USA BMX state and national races, the Sports Commission can also utilize the Palm Beach Pump Track to bring more alike events. The USA BMX Pump Track Championships were held on September 26, 2026, at the Palm Beach Pump Track. The championships were the first Sports Commission supported event at the track. As the Sports Commission awaits the post event numbers, room nights, and economic impact, the USA BMX Pump Track Championships were projected to attract 100 participants and 20 room nights. The Sports Commission will showcase the facility to event organizers and rights holders to attract additional pump track competitions to Palm Beach County. By highlighting the quality of the facility and its ability to accommodate championship-level events, the Sports Commission will work to establish Palm Beach County as a destination for pump track and cycling events, creating additional opportunities to attract athletes, families, and spectators to the area.

Florida Women's Hockey League Season Opener One of the final events of FY26, the Palm Beach County Sports Commission welcomed the Florida Women’s Hockey League back to Palm Beach County for its season opener. From September 18–20, 2026, the Florida Women’s Hockey League hosted its opening weekend at Palm Beach Skate Zone in Lake Worth, Florida, bringing teams, athletes, coaches, and spectators to the area to kick off the new season. Palm Beach Skate Zone served as an ideal venue for the event and was one of the premier ice hockey complexes in Palm Beach County. With three sheets of ice located under one roof, the facility provided the capacity and flexibility necessary to accommodate multiple games and teams throughout the weekend. Its centralized location and extensive ice-sports infrastructure also made Palm Beach County an attractive destination for hockey events. The return of the Florida Women’s Hockey League provided an opportunity for the Sports Commission to continue building its relationship with the league while showcasing Palm Beach County’s growing reputation as a destination for ice hockey. The event also helped promote and grow women’s ice hockey by providing athletes with an opportunity to compete at a high level while increasing the visibility of the sport on the local, state, and national stages. Hosting the league in Palm Beach County further demonstrated the county’s commitment to supporting women’s sports and providing opportunities for female athletes to compete and showcase their talents.

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

LEAD

National Collegiate Athletic Association (NCAA) Men's Soccer Regional Championships

November 18-24, 2025

100

200

100

Palm Beach Atlantic University

Awarded Event

Major League Soccer (MLS) Preseason Team Training- Sporting Kansas City

January 11-31, 2026

100

1,000

Gardens North County District Park

Awarded Event

Major League Soccer (MLS) Preseason Team Training- Nashville Soccer Club (SC)

January 12-23, 2026 & February 1-13, 2026

100

1,100

Gardens North County District Park

Awarded Event

Major League Soccer (MLS) Preseason Team Training- Colorado Rapids

January 13-26, 2026 & February 1-13, 2026

100

1,100

Gardens North County District Park

Awarded Event

Major League Soccer (MLS) Preseason Team Training- Chicago Fire

January 15-24, 2026

100

350

Gardens North County District Park

Awarded Event

Martin Luther King Jr. (MLK) Volleyball Summit

January 17-19, 2026

1,300

500

1,400

1,200

Wellington Sports Academy

Awarded Event

Eastern Exposure Hockey Group Florida Exposure Cup

January 29 - February 1, 2026

800

1,200

2,000

1,180

Boca Ice & Fine Arts & Palm Beach Skate Zone

Awarded Event

Major League Soccer (MLS) Preseason Team Training- Colorado Rapids 2

February 1-10, 2026

100

350

Gardens North County District Park

Awarded Event

Major League Soccer (MLS) Preseason Team Training- Columbus Crew

February 1-13, 2026

100

500

Gardens North County District Park

Awarded Event

Major League Soccer (MLS) Preseason Team Training- Huntsville City Football Club (FC)

February 1-13, 2026

100

500

Gardens North County District Park

Awarded Event

Major League Soccer (MLS) Preseason Team Training- New York City Football Club (FC)

February 1-13, 2026

100

500

Gardens North County District Park

Not Awarded Event

Governor's Baseball Dinner

February 16, 2026

272

N/A

272

TBD

CACTI Park of The Palm Beaches

Awarded Event

Statewide Amateur Hockey of Florida (SAHOF)Championships

March 6-8, 2026

864

1,296

2,160

Awarded

Palm Beach Skate Zone & Boca Ice

Awarded Event

Allstar Cheerleading - Sunshine Challenge

March 21, 2026

1,250

2,500

3,750

500

Palm Beach County Convention Center

Awarded Event

Palm Beaches Spartan Sprint Weekend

March 28-29,2026

6,000

1,000

7,000

4,131

Burt Aaronson South County Regional Park

Awarded Event

First Responder Games

April 12-26, 2026

3,500

500

4,000

2,000

Various Facilities

Awarded Event

GC/SG

Billie Jean King Cup

April 20-21, 2026

100

5,000

5,100

2,821

Delray Beach Tennis Center

Not Awarded Event

BQ/GL

2026 Professional Golfers' Association of America (PGA) Works Collegiate Championships

May 1-6, 2026

450

1,000

1,448

2,896

The Park West Palm Beach

Awarded Event

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

LEAD

XXII Federation of International Polo (FIP) World Polo Championships Zone A Playoff

May 3, 2026

100

500

600

350

National Polo Center

Awarded Event

SG/BQ

National Collegiate Athletic Association (NCAA) Division II Women’s Golf National Championship

May 11-16, 2026

108

200

308

1,750

Professional Golfers' Association of America (PGA) National Resort

Awarded Event

GC/JF

World Long Drive Exhibition

May 14-16, 2026

150

100

250

500

National Polo Center

Awarded Event

Shriners Children's Tomorrow's Golf League (TGL) Rickie Fowler Skills Challenge

May 18-19, 2026

120

300

420

150

SoFi Center

Awarded Event

SG/BQ

Florida Sports League Summer Series

May 31- August 8, 2026

1,000

2,000

3,000

500

Various Facilities

Awarded Event

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp - England Men's National Team

June 1 - June 7, 2026

100

500

800

1,000

Gardens North County District Park

Awarded Event

SG/JT

International Tennis Federation I Do Beach Tennis Open

June 6-7, 2026

300

500

800

500

Sand Pit at Singer Island Beach

Awarded Event

World Long Drive Qualifier

June 11-14, 2026

150

100

250

500

National Polo Center

Awarded Event

June 14 - July 7, 2026

100

500

800

2,500

Florida Atlantic University (FAU)

Awarded Event

SG/JT

June 14 - July 7, 2026

100

500

800

2,500

Gardens North County District Park

Awarded Event

SG/JT

National Polo Center

Not Awarded Event

JT JT

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp - Curaçao Men's National Team Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp - Portugal Men's National Team Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp - Scotland Men's National Team

June 14 - July 7, 2026

100

500

800

2,500

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp - Haiti Men's National Team

June 14 - July 7, 2026

100

500

800

2,500

National Polo Center

Not Awarded Event

Florida Sports Foundation Summit

June 15-18, 2026

200

500

TBD

Dates not Available

Florida Sports Foundation Sunshine State Games

June 19-21, 2026

100

150

Palm Beach County Convention Center/ South Florida Fairgrounds Expo Center

Dates not Available

College Golf Experience- State of Florida College Golf Development Camp

June 19, 2026

120

180

150

Sonebridge Country Club

Awarded Event

Flag Prospect Series- Girls Youth Flag Football Combine

June 27, 2026

700

1,400

2,100

100

Ezell Community Center

Awarded Event

Perfect Game Ultimate Baseball Championship

June 15-18, 2026

1,224

1,836

3,060

2,697

CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium

Awarded Event

Perfect Game 13U WWBA National Championship

June 27 - July 1, 2026

576

864

1,440

1,080

Cacti Park of the Palm Beaches

Awarded Event

Perfect Game Independence Showdown

July 3-6, 2026

375

562

937

738

CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium

Awarded Event

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

LEAD

Perfect Game Atlantic Coast Classic

July 17-20, 2026

170

225

395

300

Cacti Park of the Palm Beaches

Awarded Event

Perfect Game WWBA Florida Invitationals

July 17-20 & July 25-28, 2026

1,710

2,565

4,275

1,580

Roger Dean Chevrolet Stadium

Awarded Event

The Basketball Tournament (TBT) Mercenary Bracket

July 21-29, 2026

100

10,000

800

Lynn University/Florida Atlantic University (FAU) Basketball Arena

Not Awarded Event

BQ/JT

2026 Nautique World Wake Association (WWA) Wakeboarding & Wakesurfing National Championships

July 22-26, 2026

600

2,200

2,800

8,000

Burt Aaronson South County Regional – Sunset Lake

Awarded Event

SG/GC

Amerigol Latam Cup

August 1-9, 2026

1,500

3,000

4,000

2,000

Palm Beach Skate Zone

Awarded Event

SG/BQ

Coastline Select Baseball- West Palm Beach Tournament

August 6-9, 2026

1,000

2,000

500

Gardens Park

Working on Bid

The Treasure Coast Kickoff Classic

August 13-15, 2026

700

1,000

1,700

Atlantic High School

Awarded Event

SG/BQ

Play Hockey Sunshine Invitational

September 4-7, 2026

480

960

1,440

500

Boca Ice & Fine Arts & Palm Beach Skate Zone

Awarded Event

International Slow Pitch Softball (ISPS) The Palm Beaches Fall Open Championships

September 11-13, 2026

Okeeheelee Park

Awarded Event

BQ/JT

International Slow Pitch Softball (ISPS) World ChampionshipsSlow Pitch

September 25-27, 2026

150

300

450

800

Seminole Palms Park

Working on Bid

JT/BQ

Perfect Game WWBA (Wood World Bat Association) Fall Invitational

October 2-5, 2026

360

540

900

470

Awarded Event

Perfect Game WWBA World Championship & Freshman World Series

October 8-12, 2026

2,916

4,374

7,920

10,460

Awarded Event

RedPadel 750

October 9-11, 2026

100

150

250

XCEL Padel West Palm

Awarded Event

DL/JT

3 Step Soccer Fall Tournament

October 10-12, 2026

1,400

2,800

4,200

2,000

Village Park or National Polo Center

Working on Bid

US Quadball Invitational

October 10-11, 2026

300

150

450

250

Dyer Park

Submitted Bid

MADE Hoops- Girls South Florida Tune-Up

October 10-11, 2026

400

800

1,200

250

Wellington Sports Academy

Awarded Event

Perfect Game WWBA 14U World Championships

October 16-19, 2026

1,080

1,620

2,700

2,540

CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium

Awarded Event

Elite Academy League Florida Showdown

October 22-25, 2026 or October 29- November 1, 2026

2,250

4,500

6,750

2,000

The Gardens North County District Park, Village Park, Jupiter Community Park

Dates not Available

GC/BQ

CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

International Slow Pitch Softball (ISPS) State ChampionshipsSlow Pitch

November 13-15, 2026

150

300

450

Projected Facility

Result

LEAD

800

Seminole Palms Park

Working on Bid

JT/BQ

Dates not Available

Evolution Lacrosse Festival

November 13-15, 2026

2,250

4,000

6,250

1,000

The Gardens North County District Park, National Polo Center, Village Park, Jupiter Community Park

Billie Jean King Cup

November 20-21, 2026

100

5,000

5,100

2,821

Delray Beach Tennis Center

Awarded Event

BQ/GL/JT

Pro Padel League (PPL) West Palm Beach Event

November 20-22, 2026

100

1,000

1,100

500

Palm Beach County Convention Center/ Xcel Padel

Working on Bid

Unrivaled Sports Coaches Weekend

December 10 - 13, 2026

325

1,000

Multiple Facilities

Not Awarded Event

BQ/JT

PrimeTime Lacrosse Florida Winter Tournament

December 19-20, 2026

1,000

2,000

3,000

750

Village Park, Gardens North County District Park, Jupiter Community Park

Working on Bid

Flag Prospect Series- Girls Youth Flag Football National Tournament

January 1- December 31, 2027

5,000

10,000

15,000

5,000

Jupiter Community Park, Gardens North County District Park, Village Park & National Polo Center

Not Awarded Event

Big Shots Basketball- Florida Summer Slam

January 1, 2027

500

1,000

500

Wellington Sports Academy

Not Awarded Event

Baby Grande Golf

January 1, 2027

250

1,000

1,250

1,500

Professional Golfers' Association of America (PGA) National Resort

Working on Bid

BQ/JT

Futbol Fest

January 8-10, 2027

224

5,000

6,000

900

Florida Atlantic University (FAU) & Boca Raton Community High School

Working on Bid

ML8 Lax

January 8-11, 2027

250

500

750

700

CACTI Park of the Palm Beahes

Working on Bid

Elite Tournaments Florida Summer Classic (Boys Lacrosse Event)

January 9-10, 2027

1,125

2,000

3,125

1,000

Village Park or The Gardens North County District Park

Dates not Available

American Cornhole League (ACL) 1A Open

January 14-17, 2027

400

600

1,000

1,855

Palm Beach County Convention Center

Awarded Event

American Bowl

January 17 - 22, 2027

1,000

2,000

600

Florida Atlantic University

Working on Bid

USA Shooting Spring Selection

January 21-25 & January 28 - February 1, 2027

250

600

700

1,650

Palm Beach Shooting Sports Park

Awarded Event

BQ/SG

The Association Of Pickleball Players (APP) Boca Raton Event

January 21-24, 2027

1,000

5,000

6,000

1,000

Patch Reef Park

Working on Bid

BQ/JT

Elite Development Program - Soccer Winter Fest Florida

January 23-24, 2027

700

1,400

2,100

700

Jupiter Community Park

Finalizing Venue

Playbook Group Jr. EYBL

January 23 - 24, 2027

1,200

2,000

4,000

400

Wellington Sports Academy

Awarded Event

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

LEAD

Winter Invitational

January 26-31, 2027

100

500

600

800

CACTI Park of the Palm Beaches

Awarded Event

United States of America (USA) Fencing Regional Youth Championships- Battle at The Beach

January 28-31, 2027

200

400

500

Palm Beach County Convention Center

Not Awarded Event

Michigan Professional Golfers' Association of America (PGA) Florida Pro Am

January 29 - February 1, 2027

130

200

400

Professional Golfers' Association of America (PGA) National Resort

Awarded Event

BQ/SG

2027 7v7 Rank's South Florida Open

February 6-7, 2027

1,200

1,000

2,200

500

Dyer Park

Awarded Event

US Quadball National Qualifier

February 13-14, 2027

500

250

750

500

Dyer Park

Submitted Bid

Giro D'Italia

February 21 - 23, 2027

500

2,000

2,500

West Palm Beach

Working on Bid

Elite Tournaments- Girls Weekend (Girls Soccer Event)

February 24-28, 2027

1,440

3,000

4,440

1,500

Jupiter Community Park, Gardens North County District Park, Village Park

Dates not Available

Inside Exposure Beach Bash

March 1-June 30, 2027

960

1,800

2,760

500

Wellington Sports Academy

Awarded Event

3 Step Soccer National Soccer Summit

March 12-15, 2027 or March 19-22, 2027

2,000

3,000

5,000

3,500

National Polo Center, Village Park, The Gardens North County District Park and Jupiter Community Park

Dates not Available

Sandlot 7v7 ProAm Challenge

March 18-21, 2027

2,000

4,000

6,000

2,187

Village Park

Submitted Bid

DF/BQ/RH

Development Player League (DPL) Summit

March 25-28, 2027

1,700

2,500

4,000

2,537

The Gardens North County District Park

Finalizing Dates

World Breaking Classic

April 1-31, 2027

500

575

100

Palm Beach County Convention Center

Working on Bid

DL/JT

US Cheer Productions- Florida Challenge

April 2-4, 2027

1,200

2,400

3,600

750

Palm Beach County Convention Center

Awarded Event

Sunshine State Conference Men's Golf Championships

April 17-20, 2027

150

210

200

The Wanderers Club

Working on Bid

JF/BQ

PGA WORKS Collegiate Championship

May 1-12, 2027

120

300

420

600

Professional Golfers' Association of America (PGA) National Resort

Working on Bid

DL/JT

National Association of Intercollegiate Athletics (NAIA) Women's Flag Football National Championships

May 5-8, 2027

300

150

450

300

Keiser University

Not Awarded Event

JF/BQ

Uptown Polo Classic

May 8-9, 2027

175

2,000

2,200

700

National Polo Center or Plyrs Polo Club

Working on Bid

American Athletic Conference Baseball Championships

May 16-22, 2027

450

1,000

1,450

2,200

CACTI Park of the Palm Beach/RogerDean Stadium

Working on Bid

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

LEAD

Prep Network- Prep Hoops Circuit

May 22-24, 2027

300

450

750

200

Wellington Sports Academy

Awarded Event

The Innovators Summit by Playeasy and Compass

June 1-31, 2027

150

600

Marriott, DoubleTree, Hilton

Working on Bid

DL/JT

Associação de Futebol Internacional Amador (AFIA)

June 1-7, 2027

1,000

2,000

3,000

2,500

Lynn University

Working on Bid

USA Gymnastics 2027 National Xcelebration

June 10-13, 2027

2,000

4,000

6,000

2,600

Palm Beach County Convention Center

Not Awarded Event

USA Gymnastics Rhythmic Development Championships

June 11-13, 2027

300

1,000

1,300

1,356

Palm Beach County Convention Center

Awarded Event

American Junior Golf Association (AJGA) Rolex Girls Junior Championships

June 14 - June 17, 2027

150

225

350

The Loxahatchee Club

Awarded Event

Critical Sports and Entertainment Unity Combat Series- West Palm Beach

July 7 - July 11, 2027

1,000

3,000

4,000

2,000

Palm Beach County Convention Center

Bid Submitted

World Fitness Project 2027 World Tour

July 5-12, 2027

500

4,000

4,500

3,000

Palm Beach County Convention Center

Submitted Bid

National Council of Youth Sports Summit

July 12-14, 2027

200

100

300

1,000

DoubleTree or Marriott

Submitted Bid

JT/DL

Banana Ball World Tour

July 19, 2027

8,500

11,000

5,000

CACTI Park of The Palm Beaches | Roger Dean Chervolet Stadium

Submitted Bid

World Flagg Series

July 1, 2027

2,500

3,000

300

Keiser University / Cacti Park of the Palm Beaches

Working on Bid

International Slow Pitch Softball (ISPS) World ChampionshipsSlow Pitch

September 26-28, 2027

150

300

450

800

Seminole Palms Park

Working on Bid

JT/BQ

Lynn Lewis Foundation Invitational

October 8-10, 2027

3,500

1,000

4,500

1,500

Village Park or The Gardens North County District Park

Dates not Available

2027 American Conference XC Cross County Championships

October 30, 2027

300

150

450

300

Sun Set Park

Awarded Event

BQ/JT

International Slow Pitch Softball (ISPS) State ChampionshipsSlow Pitch

November 13-15, 2027

150

300

450

800

Seminole Palms Park

Working on Bid

JT/BQ

3v3 Live National Championships 2027

November 26-28, 2027

2,000

4,000

6,000

2,400

Village Park or The Gardens North County District Park

Working on Bid

DL/JT

US Cricket Championships

December 1, 2027

125

3,000

3,500

600

CACTI Park of The Palm Beaches

Working on Bid

Elite Academy League West Palm Beach Tournament

December 10-13, 2027

2,250

4,500

6,750

2,000

Gardens North County District Park

Working on Bid

GC/BQ

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

LEAD

Elite Academy League West Palm Beach Tournament

December 17-19, 2027

2,250

4,500

6,750

4,000

Village Park

Working on Bid

GC/BQ

Weekend HockeyMartin Luther King Jr (MLK) on the Beach

January 14-16, 2028

810

1,600

2,400

1,000

Palm Beach Ice Works & Palm Beach Gardens IcePlex

Awarded Event

United States of America (USA) Fencing Regional Youth Championships- Battle at The Beach

January 27-30, 2028

200

400

869

Palm Beach County Convention Center

Not Awarded Event

Allstar Cheerleading- Florida Challenge

Janurary 22, 2028

1,250

2,500

3,750

500

Wellington Sports Academy/ Gardens North Working on Bid County District Park Fieldhouse

ACC vs Ivy League Lacrosse

March 3-5, 2028

200

7,500

7,700

1,500

Flagler Credit Union Stadium at Florida Atlantic University

American Athletic Conference (AAC) Men's Golf Championship

April 19-22, 2028

150

200

350

Seagate Resort

Working on Bid

National Association of Intercollegiate Athletics (NAIA) Women's Flag Foobtall National Championships

May 10-13, 2028

300

150

450

300

Keiser University

Not Awarded Event

JF/BQ

National Collegiate Athletic Association (NCAA) Division I Women's Golf Championships

May 14-19, 2028

320

3,000

4,000

3,000

Panther National

Working on Bid

National Collegiate Athletic Association (NCAA) Division II Women's Golf Championships

May 15-20, 2028

150

300

450

1,500

PGA National Resort

Working on Bid

National Collegiate Athletic Association (NCAA) Division I Men's Golf Championships

May 21-26, 2028

320

3,000

4,000

3,000

Panther National

Working on Bid

National Collegiate Athletic Association (NCAA) Division II Men's Golf Championships

May 21-26, 2028

150

300

450

1,500

PGA National Resort

Working on Bid

USA Softball 2028 National Championships

June 1- August 31, 2028

1,500

2,000

3,500

1,500

Seminole Palms Park

Submitted Bid

BQ/JF

United States of America (USA) Archery Junior Olympic Archery Development (JOAD) Target Nationals

July 1-30, 2028 July 1-30, 2029

800

2,600

3,400

7,000

National Polo Center

Submitted Bid

United States of America (USA) Archery Junior Olympic Archery Development (JOAD) U.S. Open

July 1-30, 2028 July 1-30, 2029

800

2,600

3,400

7,000

National Polo Center

Submitted Bid

Elite Academy League West Palm Beach Tournament

December 16-18, 2028

2,250

4,500

6,750

4,000

Village Park

Working on Bid

GC/BQ

National Collegiate Athletic Association (NCAA) Division III Women's Golf Championships

May 8-11, 2029

150

300

450

1,500

PGA National Resort

Working on Bid

National Collegiate Athletic Association (NCAA) Division II Women's Golf Championships

May 14-19, 2029

150

300

450

1,500

PGA National Resort

Working on Bid

National Collegiate Athletic Association (NCAA) Division III Men's Golf Championships

May 15-18, 2029

150

300

450

1,500

PGA National Resort

Working on Bid

Working on Bid GL/JF/BQ/JT

Palm Beach County Sports Commission Bid Calendar October 1, 2025 - September 30, 2026

Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

LEAD

National Collegiate Athletic Association (NCAA) Division III Men's and Women's Tennis Championships

May 21-29, 2029

200

500

700

1,404

Evert Tennis Academy

Working on Bid

National Collegiate Athletic Association (NCAA) Division II Men's Golf Championships

May 20-24, 2029

150

300

450

1,500

PGA National Resort

Working on Bid

United States of America (USA) Archery Target Nationals

August 1-31, 2029 August 1-31, 2030

500

300

800

5,000

National Polo Center

Submitted Bid

United States of America (USA) Archery U.S. Open

August 1-31, 2029 August 1-31, 2030

500

300

800

5,000

National Polo Center

Submitted Bid

National Collegiate Athletic Association (NCAA) Division II Women's Golf Championships

May 13-18, 2030

150

300

450

1,500

PGA National Resort

Working on Bid

National Collegiate Athletic Association (NCAA) Division III Men's Golf Championships

May 14-17, 2030

150

300

450

1,500

PGA National Resort

Working on Bid

National Collegiate Athletic Association (NCAA) Division II Men's Golf Championships

May 19-24, 2030

150

300

450

1,500

PGA National Resort

Working on Bid

National Collegiate Athletic Association (NCAA) Division III Men's and Women's Tennis Championships

May 20-28, 2030

200

500

700

1,404

Evert Tennis Academy

Working on Bid

National Collegiate Athletic Association (NCAA) Division III Women's Golf Championships

May 21-24, 2030

150

300

450

1,500

PGA National Resort

Working on Bid

National Collegiate Athletic Association (NCAA) Division II Women's Golf Championships

May 12-17, 2031

150

300

450

1,500

PGA National Resort

Working on Bid

National Collegiate Athletic Association (NCAA) Division III Women's Golf Championships

May 13-16, 2031

150

300

450

1,500

PGA National Resort

Working on Bid

National Collegiate Athletic Association (NCAA) Division II Men's Golf Championships

May 18-23, 2031

150

300

450

1,500

PGA National Resort

Working on Bid

National Collegiate Athletic Association (NCAA) Division III Men's and Women's Tennis Championships

May 19-27, 2031

200

500

700

1,404

Evert Tennis Academy

Working on Bid

National Collegiate Athletic Association (NCAA) Division III Men's Golf Championships

May 20-23, 2031

150

300

450

1,500

PGA National Resort

Working on Bid

93,108

206,787

307,260

213,057

TOTAL Projections

Palm Beach County Sports Commission Site Visits with Event Rights Holders October 1, 2025 - September 30, 2026 Organization

Event / Project

Location

Date

National Football League Players Association (NFLPA)

2026 Sandlot 7v7 Pro-Am Challenge

Village Park

10/1/2025

Professional Golfers' Association of America (PGA) of America Reach Foundation

Professional Golfers' Association of America (PGA) Works Collegiate Championship

The Park West Palm

10/1/2025

Eastern Exposure Hockey

Florida Exposure Cup

Boca Ice & Palm Beach Skatezone

10/3/2025

Major League Soccer (MLS) Team Training- Sporting Kansas City

Major League Soccer (MLS) Preseason Team Training

Gardens North County District Park

10/5/2025

Major League Soccer (MLS) Team Training- Chicago Fire

Major League Soccer (MLS) Preseason Team Training

Gardens North County District Park

10/5/2025

Major League Soccer (MLS) Team Training- Columbus Crew

Major League Soccer (MLS) Preseason Team Training

Gardens North County District Park

10/6/2025

Major League Soccer Next Pro (MLSNP) Team Training- Huntsville City FC

Major League Soccer Next Pro (MLSNP) Preseason Team Training

Gardens North County District Park

10/7/2025

Perfect Game USA

Perfect Game World Wood Bat Association (WWBA) World Championships & Summer Series

Cacti Park of The Palm Beaches & Roger Dean Chevrolet Stadium

10/29/2025

First Responders

2026 First Responders Games

Burns Road Community Center

11/3/2025

Florida Atlantic University / Boca Raton Marriott

11/10/2025

The Gardens North County District Park

12/4/2025

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Fédération Internationale de Football Netherlands Men's National Soccer Team Association (FIFA) World Cup Team Base Camp Columbia Men's National Soccer Team

Palm Beach County Sports Commission Site Visits with Event Rights Holders October 1, 2025 - September 30, 2026 Organization

Event / Project

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Fédération Internationale de Football Cape Verde Men's National Soccer Team Association (FIFA) World Cup Team Base Camp Portugal Men's National Soccer Team

7v7 Sandlot England Men's National Soccer Team Scotland Men's National Soccer Team

7v7 Sandlot Pro-Am Challenge Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp

Location

Date

The Gardens North County District Park

12/5/2025

Florida Atlantic University / Boca Raton Marriott

12/9/2025

Various Hotels

12/9/2025

The Belgrove Resort / The Gardens North County District Park

12/10/2025

Florida Atlantic University / Boca Raton Marriott

12/13/2025

National Collegiate Athletic Association (NCAA)

Division II Women's Golf National Championship

PGA National Resort

12/15/2025

Toursim Economics

Gauntlet of Polo Economic Impact Study

National Polo Center

12/18/2025

Florida Atlantic University / Boca Raton Marriott

1/5/2026

Florida Atlantic University / Boca Raton Marriott

1/5/2026

Curaçao Men's National Soccer Team Uruguay Men's National Soccer Team

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp

Florida Sports Foundation

Governor's Baseball Dinner

CACTI Park of The Palm Beaches

2/9/2026

XCel PADEL

The RedPadel 750

Xcel Padel West Palm Beach

2/12/2026

Palm Beach County Sports Commission Site Visits with Event Rights Holders October 1, 2025 - September 30, 2026 Organization

Event / Project

Location

Date

United States of America (USA) Womans Catchball

United States of America (USA) Catchball Nationals

Wellington Sports Academy

2/13/2026

Prospect Select

Prospect Select National Showcase & Summer Events

Cacti Park of The Palm Beaches & Roger Chevrolet Stadium

2/13/2026

World Long Drive (WLD)

World Long Drive Tour

National Polo Center

2/18/2026

Florida Sports Hall of Fame

Hall of Fame Alumni Gathering

Roger Dean Chevrolet Stadium

3/3/2026

Plyrs Polo Club

Constitution Cup

Plyrs Polo Club

3/27/2026

Palm Beach Royals

Major League Pickle Ball

Boca Paddle (Pickleball)

3/31/2026

Haiti Men's National Soccer Team

Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp

National Polo Center

4/2/2026

United Soccer League (USL)

Expansion Team for The Palm Beaches

Palm Beach State College & Cacti Park of The Palm Beaches

4/10/2026

Elite Basketball Services, LLC

SIAA National Invitational

Wellington Sports Academy

4/10/2026

Women's Football Alliance

Professional Women's Football Games

Ezell Hester Community Center

4/17/2026

Miami Heat - Youth Camps

Summer Basketball Camps

Wellington Sports Academy

4/21/2026

Palm Beach County Sports Commission Site Visits with Event Rights Holders October 1, 2025 - September 30, 2026 Organization

Event / Project

Location

Date

Flag Prospect Series

Girls Youth Flag Football West Palm Beach Combine

Ezell Hester Community Center

4/28/2026

GrrridironGirls

GrrridironGirls High School Showcase

Florida Atlantic University

5/6/2026

LAX Tourney

Evolution Lacrosse Festival

National Polo Center

5/19/2026

Futbol Boca Fest

International Soccer Friendly

Florida Atlantic University

5/20/2026

American Athletic Conference (AAC)

American Athletic Conference (AAC) Baseball Conference Championships

Delta Marriott, Courtyard by Marriott, and Mariott West Palm Beach

6/22/2026

Webber Marketing

National Battle of the Bands

Florida Atlantic University & various offsite venues and meetings

6/24/2026

Pro Padel League (PPL)

Pro Padel League West Palm Beach Event

Palm Beach County Convention Center

6/26/2026

United States Tennis Association (USTA)

Billie Jean King Cup - Playoff

Delray Beach Tennis Center

7/30/2026

The Association of Pickleball Players (APP)

The Association of Pickleball Players (APP) Palm Beach Gardens Event

Lilac Park

8/26/2026

The Association of Pickleball Players (APP)

The Association of Pickleball Players (APP) Palm Beach Gardens Event

Palm Beach Gardens Pickleball & Tennis Center

9/2/2026

Communications-Digital Marketing Marketing & Promotions

Top Performing Press

Palm Beach County Parks and Recreation Department Unveils Sign for Newly Named Rick Rothman Cross Country Course

Boca Raton, FL — September 25, 2026 — The Palm Beach County Parks and Recreation Department proudly unveiled the new sign for the Rick Rothman Cross Country Course at Burt Aaronson South County Regional Park during the 44th Annual Spanish River Invitational on September 19, 2026. The dedication recognizes legendary coach and Delray Beach resident Richard “Rick” Rothman, whose decades of leadership have helped shape high school cross country in Palm Beach County and throughout the nation. Rothman designed and created the cross-country course in 2004, and it has since become one of Florida’s premier venues for cross-country competitions positively contributing to our local economy through sports tourism. Today, the course regularly hosts high school, collegiate and USA Track & Field (USATF) meets, as well as numerous regional and national competitions in partnership with the Palm Beach County Sports Commission. The unveiling took place during the Spanish River Invitational; a cross country meet Rothman founded 44 years ago that has become a longstanding annual tradition in Florida. Rothman was joined by Palm Beach County representatives, Palm Beach County Parks and Recreation Department leadership and staff, current and former Spanish River High School cross country athletes and coaches, parents, fellow Palm Beach County coaches, friends and community members. “Rick Rothman’s impact extends far beyond wins and championships,” said Palm Beach County Parks and Recreation Director Jennifer Cirillo. “For decades, he has inspired thousands of young athletes through his passion, leadership and unwavering commitment to excellence. Naming this course in his honor recognizes not only his extraordinary coaching career, but also his vision in designing a course that has become one of Florida’s premier destinations for cross country

competition. We are proud that generations of runners will know this course bears the name of someone who has given so much to our community and to the sport.” Over a remarkable coaching career spanning nearly four decades at the high school level, Rothman established one of the nation’s premier cross country programs at Spanish River Community High School, leading his teams to seven Florida High School Girls Cross Country State Championships, girls’ and boys’ state runner-up finishes, more than 150 major championships, and earning recognition as a 117-time Coach of the Year. His contributions extend far beyond the finish line, having served in numerous leadership positions with USA Track & Field, coached multiple U.S. national teams in international competition, coached at Florida Atlantic University, and mentored generations of athletes and coaches. In 2025, Rothman was inducted into the National High School Athletic Coaches Association Hall of Fame, adding to his inductions into the Palm Beach County Sports Hall of Fame, Florida Athletic Coaches Association Hall of Fame, Florida High School Athletic Association Hall of Fame, and Florida Track & Field Hall of Fame. “This has been my dream since I came to Palm Beach County in 1981—to have a permanent cross-country course,” Rothman said. “It was a bonus to be able to design the course, and the greatest honor of my career to have it named after me. I hope this course sees many great performances and creates terrific memories for all those who compete here.” The renaming of the course serves as a lasting tribute to Rothman’s extraordinary legacy and lifelong commitment to the sport of cross country. Thousands of runners have competed on the course he envisioned and built, and countless more will continue to benefit from his vision for generations to come.

National Battle of the Bands showcase returning to Boca Raton in 2027

BOCA RATON, Fla. — The Pepsi National Battle of the Bands is set to return to the Palm Beaches over the Martin Luther King Jr. holiday weekend next year. Wednesday, organizers announced the five bands from historically Black colleges and universities taking part in the showcase being held at Florida Atlantic University’s Flagler Credit Union Stadium for the second year. "We use this platform to generate scholarships and opportunities for our youth to support music, arts and education," said Derek Webber, the CEO of Webber Marketing and the creator & executive producer of National Battle of the Bands. The bands taking part in the showcase this year are Alabama State University, Edward Waters University, Miles College, Bethune-Cookman University, and Florida A&M University. It's bringing HBCU culture to Palm Beach County, which is very diverse but lacks an HBCU of its own.

"That's the whole idea for us is to really create and focus on this market, to create these opportunities for the youth to see and to dream big," Webber said. The weekend doesn’t just consist of competition; it also features free community events and experiences, including an entrepreneurship conference and an HBCU college and career fair. "I love the idea that we're really pouring into the community and offering resources to folks to be able to have, you know, greater access to capital or to small business loans. The fact that it's happening here at this event, the National Battle of the Bands, is wonderful," said Andy Thomson, mayor of the city of Boca Raton. Leaders with the Palm Beach County Tourist Development Council said last year the event had an economic impact of $10 million, which they hope to improve upon. "We're just looking to double the attendance, double the economic impact and double the intentionality between making an impact with our kids right here in the tri-county area," said Emanuel J. Perry, the executive director of the Palm Beach County Tourist Development Council.

The Palm Beaches Golf Classic Drives Engagement, Networking, and Community Impact The Palm Beach County Sports Commission proudly welcomed back the 2026 Palm Beaches Golf Classic presented by the James Hardie™ Pro Football Hall of Fame Invitational on September 24th at The Lit 9 at The Park in West Palm Beach. The annual event brought together community leaders, business professionals, sports stakeholders, and supporters for a unique evening of golf, networking, and philanthropy, all while advancing the Sports Commission's mission to promote youth sports, sports tourism, wellness, and active lifestyles throughout Palm Beach County. Held under the lights at one of South Florida's most innovative golf venues, the event featured networking opportunities, food and beverages, a nine-hole shotgun golf experience, and an awards ceremony recognizing participants and supporters. The relaxed and engaging atmosphere provided attendees with valuable opportunities to strengthen existing relationships, develop new partnerships, and connect with organizations that play a key role in the continued growth of sports tourism in The Palm Beaches. A key component of the event's success is the Palm Beach County Sports Commission's partnership with the James Hardie™ Pro Football Hall of Fame Invitational. This relationship continues to elevate the profile of the Golf Classic by connecting the event with one of the premier celebrity golf tournaments in professional sports. The association with nationally recognized sports icons enhances the prestige of the Golf Classic while creating valuable opportunities for media exposure, sponsor engagement, and relationship-building with influential figures throughout the sports industry. These connections help expand the Sports Commission's network and support future efforts to attract sporting events, conferences, and tourism-related business to Palm Beach County. The Golf Classic's success is also made possible through the support of its valued sponsors and partners, including Discover The Palm Beaches, Hilton West Palm Beach, National Battle of the Bands, Baptist Health, Palm Beach County Parks & Recreation, JDA Insurance Group, Pathos, Lamborghini Palm Beach, and Big John's Eatery. Their involvement not only enhances the event experience but also demonstrates the collaborative effort required to continue attracting visitors, generating economic impact, and creating opportunities for community engagement through sports.

The Palm Beaches Golf Classic also serves as an important platform for showcasing Palm Beach County's world-class sports facilities, hospitality assets, and business community. The event brings together corporate partners, elected officials, and tourism leaders, creating meaningful opportunities to highlight the Sports Commission's impact and reinforce The Palm Beaches' reputation as a premier destination for sports tourism. In addition to generating awareness of the Sports Commission's programs and initiatives, the Golf Classic helps cultivate the relationships that are essential to attracting future sporting events and investment to the destination. By engaging key stakeholders in a memorable setting and leveraging strategic partnerships such as the James Hardie™ Pro Football Hall of Fame Invitational, the event strengthens community support, elevates brand visibility, and demonstrates the economic and quality-of-life benefits that sports tourism brings to Palm Beach County.

Perfect Game WWBA Events Bring National Baseball Spotlight to The Palm Beaches

This October, The Palm Beaches will once again take center stage in the amateur baseball world as Perfect Game hosts five premier World Wood Bat Association (WWBA) tournaments across Palm Beach County. Spanning three weekends and utilizing both Roger Dean Chevrolet Stadium in Jupiter and CACTI Park of the Palm Beaches in West Palm Beach, these events will attract thousands of athletes, coaches, scouts, and families from across the country, generating significant sports tourism activity and showcasing the destination on a national stage. The tournament schedule begins with the WWBA Fall Invitational (October 2-5) and WWBA Upperclass Fall Nationals (October 3-6) at Roger Dean Chevrolet Stadium, the Spring Training home of the St. Louis Cardinals and Miami Marlins. The following week, two of Perfect Game's premier national championship events will take place simultaneously, with the WWBA Freshman World Championship (October 8-12) at CACTI Park of the Palm Beaches and the WWBA World Championship (October 8-12) at Roger Dean Chevrolet Stadium. The month concludes with the WWBA 13U & 14U World Championship (October 16-19) at CACTI Park. For the Palm Beach County Sports Commission and destination partners, these events represent more than elite competition. They serve as a powerful driver of overnight visitation, hotel room demand, restaurant spending, and economic activity throughout Palm Beach County. By welcoming teams and spectators from around the nation, these tournaments help generate direct visitor spending while introducing new audiences to The Palm Beaches as a premier sports tourism destination.

The events also highlight one of the destination's greatest competitive advantages: access to world-class baseball facilities. Roger Dean Chevrolet Stadium and CACTI Park of the Palm Beaches provide a professional-caliber experience unmatched by many competing destinations. As the Spring Training homes of four Major League Baseball organizations, these venues continue to play a critical role in attracting nationally recognized tournaments and championship events to Palm Beach County. Perfect Game's October tournament lineup further reinforces The Palm Beaches' reputation as one of the nation's leading destinations for amateur baseball. Hosting five major WWBA events in a single month not only showcases the county's exceptional sports infrastructure but also strengthens long-term relationships with tournament operators, athletes, and families who contribute to the local visitor economy and help drive future sports tourism opportunities. Perfect Game events provide valuable exposure for The Palm Beaches, positioning the destination before thousands of highly engaged sports travelers while highlighting the county's ability to successfully host championship-caliber events at world-class venues. As a result, these tournaments continue to generate both immediate economic impact and longterm destination awareness, supporting the Sports Commission's mission to attract, promote, and facilitate sporting events that enhance Palm Beach County's economy and visibility.

FAU Men’s Golf Invitational Drives Competition and Economic Impact in Palm Beach County The FAU Men’s Golf Invitational presented by the Palm Beach County Sports Commission returned to Palm Beach County from September 20-22, 2026, bringing many of the nation’s top collegiate golfers to The Bear’s Club in Jupiter. Hosted by Florida Atlantic University, the tournament featured 12 NCAA Division I programs from across the country competing at one of South Florida’s most prestigious and exclusive golf venues. Over three days, 91 golfers and coaches participated in the championship, beginning with a practice round and team reception before completing 54 holes of competition. The event showcased elite collegiate talent and provided an important early-season test for teams beginning the 2026-27 campaign. Following a tightly contested tournament, Florida Atlantic University claimed the team title by a single stroke over the University of North Florida. Founded by golf legend Jack Nicklaus, The Bear’s Club provided a world-class setting that further elevated the event and reinforced Palm Beach County's standing as one of the nation's premier golf destinations. The tournament attracted student-athletes, coaches, families, alumni, and spectators from across the United States, generating significant economic impact for the destination through hotel stays, dining, and visitor spending. The event produced 355 hotel room nights, with all participating teams utilizing Palm Beach County accommodations during their stay. The FAU Men’s Golf Invitational presented by the Palm Beach County Sports Commission further showcased the region’s rich golf tradition and ability to host championship-caliber events while enhancing Palm Beach County’s reputation as a leading destination for collegiate athletics, sports tourism, and world-class golf competition.

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Newsletter of the Palm Beach County Film and Television Commission | October 2026

IN THIS ISSUE

FROM DIRECTOR TO DEPUTY: AJ JORDAT’S NEXT ACT AT THE FTC The Palm Beach County Film & Television Commission (FTC) has promoted longtime Director of Operations Alberto “AJ” Jordat to Deputy Film Commissioner. Promoted by Film Commissioner Michelle Hillery with the support of the FTC’s Board of Directors, Jordat assumes the new title after more than a decade with the organization. “Over the years, AJ has become an invaluable partner in nearly every aspect of our operation,” said Hillery. “He understands our industry, our County and, most importantly, how to bring people together to get things done. I know he shares our commitment to serving our clients in the film and television industry and supporting the continued growth of Palm Beach County as a premier destination for production.” Jordat joined the FTC in 2015 and has helped oversee a period of significant industry growth, including four consecutive record-breaking years of tracked production spend from 2022 through 2025. His responsibilities have expanded beyond production operations and permitting to include industry development, legislative advocacy, programming and strategy for The Palm Beaches TV, and development of a new local incentive program. “AJ has always had the drive to push things across the finish line,” said former Film Commissioner Chuck Elderd, who hired Jordat. “Over time, I came to have confidence that no matter how difficult the challenge, he would find a way forward .” Looking ahead to his new role, Jordat says he is grateful for the people who helped him reach this point, “especially FTC board member Penelope Douglas, who first introduced me to the organization; Chuck, for believing in me; Michelle, for trusting me; and our staff, whose work makes everything we accomplish possible,” said Jordat. “I’m excited about what we’re continuing to build together and what comes next.”

TIFF CONNECTIONS, LASTINGVIBES IMPACT PALM ROYALE’S VINTAGE

WHERE FILM & TOURISM CONNECT

The Palm Beach County Film & Television Commission (FTC) connected with industry leaders at the Toronto International Film Festival (TIFF) Sept. 11–16, where Deputy Film Commissioner Alberto “A.J.” Jordat promoted the County’s filming locations and production resources. The FTC also partnered with FilmUSA at the Market to connect with filmmakers, producers and international industry professionals. Jordat reconnected with producer Brian Yang and the team behind Drifter (2026), whose relationship with the FTC began when they filmed Snakehead (2021) to Palm Beach County. “Relationships are at the heart of this industry,” said Jordat. “Reconnecting with their team shows how connections can last well beyond a single production.” The Commission also cosponsored Film Florida’s industry reception, connecting with Canadian production professionals and keeping The Palm Beaches top of mind for future productions.

Last month, Palm Beach County welcomed film, television and tourism professionals to West Palm Beach for a week of industry collaboration during Film Florida’s Quarterly Meeting and the 2026 Florida Governor’s Conference on Tourism. Film Florida’s Sept. 8–9 meetings brought industry leaders together to discuss the states film and television industry. The Palm Beach County Film & Television Commission (FTC) also attended the Governor’s Conference, connecting with tourism professionals to explore emerging trends and opportunities. The week included Film Florida’s “Industry Connections” reception at Ian Jacob’s The Space WPB, hosted in partnership with Talent Direct Agency and the FTC. “Bringing these events to Palm Beach County creates valuable opportunities to connect our film and tourism industries, strengthen relationships and showcase the resources that make our destination unique,” said Film Commissioner Michelle Hillery.

4.D.

FOCUS ON FILM BOB VILA DIGS THE PALM BEACHES

PICTURE-PERFECT PALM BEACH PAR 3

Television icon Bob Vila, best known for his decades on This Old House, traded power tools for flower petals when MSP Communications brought a production to Mounts Botanical Garden in West Palm Beach. Filmed for UnitedHealthcare’s Renew Magazine, the feature follows Vila as he reflects on his lifelong passion for gardening, preservation and connecting with nature as he approaches his 80th birthday. A longtime Palm Beach resident, Vila found a fitting backdrop at Mounts Botanical Garden. The Palm Beach County Film & Television Commission helped facilitate a film permit with Driven Films, ensuring the shoot could move forward. “They Images by Mary Beth were quick to jump in and help when we realized Koeth / Renew Magazine we needed a last minute permit,” said Bret Ryan, Creative Director at The Agency @ MSP. “And the staff at Mounts Botanical Garden were wonderful to work with and their garden photographed absolutely beautifully.”

World-traveling golf course photographer Jason Brown of Focus Fairways recently brought his lens to Palm Beach County for a multi-day shoot at the iconic Palm Beach Par 3 Golf Course. Nestled between the Atlantic Ocean and Intracoastal Waterway, the course provided a spectacular backdrop for ground and aerial photography. Permitted by the FTC, Brown captured the early morning fairways, sparkling blue waters and late afternoon changing coastal light that make this location so distinctive. “I've been fortunate to travel across three continents photographing some remarkable properties, and Palm Beach Par 3 is certainly one that stands apart,” said Brown. From sweeping aerial views to golden-hour landscapes, the shoot highlights why Florida’s Golf Capital® offers pictureperfect settings for photography and production, both on and off the course.

STROLLING INTO THE SPOTLIGHT

ALIX EARLE’S PALM BEACHES CLOSE-UP

Agent B Productions brought baby gear brand Joie Baby to Palm Beach County for a lifestyle photoshoot showcasing its strollers, car seats and family-friendly accessories. With permitting assistance from the Palm Beach County Film & Television Commission, the crew captured families exploring CityPlace, Clematis Street, the West Palm Beach Brightline Station and President Donald J. Trump International Airport, along with a private Boca Raton residence. The campaign highlighted Joie Baby’s mission to make everyday adventures and family travel easier and more enjoyable. Beth Alonso praised the FTC’s assistance with permitting, locations and local crew, calling it “one of the best times, on location, experiences” and recommending Palm Beach County for future photoshoots. From downtown streets to airport terminals, the campaign showcased the diverse settings and production-friendly support available throughout The Palm Beaches.

Social media personality Alix Earle and her family bring Palm Beach County into the spotlight in Netflix’s new series, Earle Meets World, in episode 5 titled “Beef, in Wellington”. The show follows the Earle family as they share their lives, travel and embark on new adventures. In one episode, the family heads to Wellington International to support little sister, Penelope at her horse competition, showcasing the destination’s world-renowned equestrian community. The Palm Beaches also make an appearance through local favorites Pop Up Bagels and Pura Vida, featured at the family’s home, along with a family outing to Lake Worth Beach. The Palm Beach County Film & Television Commission captured the production through its Shot No Permit (SNP) reporting, which tracks filming activity that does not require a permit. From equestrian sports to beachside family time, the episode showcases the experiences that make The Palm Beaches a memorable destination.

AMAZING AMERICA BRINGS THE FONTANA FAMILY TO THE PALM BEACHES

Sinclair Broadcast Group returns to Palm Beach County with Amazing Itineraries: The Fontana Family, a new travel special approved through the FTC’s Sponsorship & Development Program. Co-sponsored with Discover The Palm Beaches, the special builds on the award-winning success of Let’s Eat: A Culinary Tour Through The Palm Beaches. Emmy Award-winning host Cameron Fontana, his wife Katie and children Chanel and Rush explored local favorites including Jupiter Donuts, Jupiter Inlet Lighthouse & Museum, Loggerhead Marinelife Center and Shark Wake Park. With the FTC’s one-stop permitting assistance, the family also enjoyed snorkeling and kayaking at Peanut Island. “The warmth of the Florida sun is matched by the warmth of a great community,” said Nickolas James, VP Digital Programming at Sinclair. The special will air across Sinclair’s affiliate networks before streaming on ThePalmBeaches.TV later this year, inspiring future family adventures in The Palm Beaches.

4.D.

FOCUS ON FILM FOCUS ON FILM HAIL MARY SCORES NATIONAL SPOTLIGHT

HOUSTON, WE HAVE AN EXPERIENCE

A dramatic, last-second touchdown captured by ESPN West Palm earned the No. 1 spot on ESPN SportsCenter’s Top 10 Plays, putting Palm Beach County high school football in the national spotlight. With Royal Palm Beach High School leading Pahokee High School 14–10 in the final seconds, Pahokee faced a do-or-die moment from its own 25-yard line. A perfectly executed halfback pass sent the ball soaring downfield, where a receiver made the catch and raced into the end zone for the game-winning touchdown. The unforgettable play was captured during ESPN West Palm’s weekly High School GameDay broadcast, with play-by-play announcer Mike Rizzo and commentator Jimmie Bell calling the action. From Friday night lights to national television, the local broadcast showcased Palm Beach County’s student-athletes and the production team bringing their biggest moments to the screen.

The Moonwalkers: A Journey with Tom Hanks brings the wonder of NASA’s Apollo missions to South Florida PBS in Boynton Beach through a spectacular 360° immersive experience. Narrated by Tom Hanks, the experience combines cinematic storytelling, restored NASA footage and immersive sound to transport visitors from the launch of the Saturn V rocket to humanity’s historic first steps on the Moon. Guests can also stand beside a life-size replica of the Eagle lunar lander, step inside a 360° dome and interact with a holographic astronaut while learning about spaceflight and life in orbit. The 55-minute presentation is part of a larger exhibition experience lasting approximately 70 to 90 minutes and welcoming visitors of all ages. Reserve your tickets and take a journey beyond Earth without leaving The Palm Beaches.

BROADWAY IS BACK IN THE PALM BEACHES

SUBTROPIC FILM FESTIVAL EXPANDS

The curtain is rising on another star-studded season at the Kravis Center for the Performing Arts in West Palm Beach. The 2026–2027 Kravis On Broadway series brings eight productions to Dreyfoos Hall, beginning with Dirty Dancing: The Musical Oct. 28–Nov. 1. The lineup continues with Monty Python’s Spamalot, Dr. Seuss’ How the Grinch Stole Christmas! The Musical, The Great Gatsby, The Sound of Music, BOOP! The Musical, Alicia Keys’ Hell’s Kitchen and Oh, Mary!. Additional Broadway favorites include The Bodyguard, SIX, Kinky Boots and Jersey Boys. Before Broadway takes the stage, the Kravis Center will kick off the season with its free fourth annual Block Party on Oct. 17 from 12pm— 8pm, featuring live performances, workshops and activities for all ages. From Broadway blockbusters to community celebrations, the Kravis Center is setting the stage for an exciting season in The Palm Beaches.

The Subtropic Film Festival returns November 6–8, bringing three days of independent film, creativity and community to West Palm Beach and, for the first time, Lake Worth Beach. This year’s theme, “Between Two Waters,” explores the contrasts of South Florida, where ocean meets Everglades, paradise intersects with ecological reality and culture continues to evolve. Opening Night returns to the Norton Museum of Art on November 6, followed by a celebration at Studio 1608. Weekend programming continues at Afflux Studios at G-Star, while the festival’s expansion into Lake Worth Beach includes screenings at the Lake Worth Playhouse and additional community events. Festival tickets and passes are available now, including a $30 Weekend Pass featuring two days of screenings, workshops, panels and parties. Check out the full lineup on their website.

A TASTE OF WHAT’S COOKING IN THE PALM BEACHES Taste the Palm Beaches serves up a flavorful journey through Palm Beach County, celebrating the restaurants, chefs and culinary experiences shaping the destination’s dining scene. Narrated by Kitty Lundan, the series explores waterfront seafood, brunch, global flavors, steakhouses and chef-driven dining. Featured restaurants include Red Phoenix, Lucky Shuck, Ona Coastal Cuisine and Banana Boat, along with Palm Beach County’s only Michelin-starred restaurant, Emelina. Steak lovers can discover Flagler Steakhouse, Steak Shop by Ranchers Reserve, Fern and Jupiter Grill, while brunch takes the spotlight at Buccaneer Waterfront Bar and Grill, Lynora’s, Topside at the Beacon and Fantasy Island. Sweet stops include Gary Rack’s Farmhouse Kitchen, Sweet Nutrition, Blackbird Modern Asian and Cafe Sweets. From coastal favorites to creative cuisine, Taste the Palm Beaches showcases the flavors that make The Palm Beaches a destination worth tasting. Watch anytime on ThePalmBeaches.TV. 4.D. 3

FOCUS ON FILM FILM FLASHBACK: EMPIRE OF THE ANTS (1977) Long before today’s productions discovered Palm Beach County, giant ants were already taking over the scenery. The 1977 science-fiction horror film Empire of the Ants, starring Joan Collins and Robert Lansing, brought its larger-than-life creatures here. Filming included Juno Beach, the western communities and the Loxahatchee River, along with a local sugar refinery and the Juno Beach Pier, where the ants staged one of the film’s memorable marches. The production also demonstrated how natural and conservation areas could serve as distinctive filming locations when access was carefully coordinated. Made for a reported $500,000, the creature feature went on to earn approximately $2.5 million worldwide. Nearly 50 years later, Palm Beach County’s landscapes remain part of the film’s quirky cult legacy and another memorable chapter in the destination’s production history.

LOCATION SPOTLIGHT: FALL VIBES, FLORIDA STYLE!

STUDENT SHOWCASE OF FILMS 2027 ENTRIES ARE NOW OPEN!

Think fall in Florida means palm trees and perpetual summer? Productions can find unexpected autumn textures, colors and settings, from bronze cypress trees and working farms to pumpkins, hayrides and fields of sunflowers. At Cypress Creek Natural Area, pond cypress can take on warm bronze and orange tones as their feathery foliage changes with the season. Wetlands, hammocks and native landscapes create a natural autumn backdrop that feels worlds away from the typical South Florida scenery. For a more traditional harvest setting, Bedner’s Farm Fresh Market in Boynton Beach offers pumpkins, corn mazes, hayrides and sunflowers. The working farm provides seasonal details and plenty of visual texture for photo and video productions. At Mandalay Farm in Jupiter, a variety of animals and picturesque settings offer another way to bring a rural fall atmosphere to the frame. The farm provides a versatile backdrop for productions looking for something beyond beaches and palm trees. And when the sun starts to set, The Palm Beaches deliver a little seasonal magic of their own, with warm oranges, pinks and golds filling the sky.

The 32nd annual Palm Beaches Student Showcase of Films (SSOF) officially opened for entries on Thursday, October 1, 2026. Florida’s largest statewide student film competition and awards show invites Florida high school and college students to share their work and compete for scholarships, and awards across 12 different categories. This year’s theme, “Sound & Vision,” celebrates the elements audiences may not always notice, but always feel. From music and dialogue to sound design, silence, and visual storytelling, students are invited to explore how these creative choices bring stories to life.

Find more film friendly spots in the FTC’s location database.

SSOF is free to enter and features categories including, College and High School Feature/Short, Documentary, Music Video, Animation, Environmental PSA, Commercial PSA, Screenwriting, Poster Design, the Palm Beach County Tourism PSA, and the Burt Reynolds Scholarship (for PBC high school seniors). The SSOF also honors an educator who has made an impact through the Teacher of the Year award. The deadline for all entries is Monday, February 1, 2027. Please note that the Burt Reynolds Scholarship is a two-step application process and submissions to the Poster Design category must be mailed to the Film Commission at 2195 Southern Blvd. Suite 520, WPB, FL 33406. For all the details, visit pbfilm.com/ssof.

Contributors: Afya Greene, Angie Crocitto, Alberto Jordat, Ben Beeler, Diana Vrolijk, Josh Hyber, Kelly King, Matt Mazzamro, and Whitney Woznick

To have your production included in this newsletter, please email marketing@pbfilm.com or call 561.233.1000

BOARD OF COUNTY COMMISSIONERS

PALM BEACH COUNTY FILM AND TELEVISION COMMISSION Film Commissioner Michelle Hillery | Deputy Film Commissioner Alberto Jordat Marketing Manager Whitney Woznick | Production Designer Kelly King Senior Producer Matthew Mazzamaro | Social Media & Events Developer Josh Hyber Production Coordinators Ben Beeler & Diana Vrolijk Administrative Assistant Angie Crocitto

4.D.

Production Activity Report For August 2026 Variance Explanations Percentage change variances of ± 10% in performance statistics are explained in this section. Year-over-year comparisons are influenced by both actual changes in production activity and shifts in the rolling dataset of tracked companies and productions from 2025 to 2026. Increases in Production Revenue are expected to persist throughout the year due to the addition of TGL to the 2026 rolling numbers. Similarly, the rise in Hotel Room Nights is driven largely by TGL's production activity now tracked in 2026. Conversely, the decline in Production Days is projected to continue throughout the year as nearly a dozen companies were removed from the rolling numbers dataset. The variance explanations below will look beyond these established changes that we expect to continue to impact numbers over the course of this year and will focus on underlying trends and month-to-month activity that is contributing to the year-to-date changes.

1. Production Revenue: The 41% YTD increase remains consistent with the previous month, reflecting continued strength driven largely by the inclusion of TGL-related activity in the rolling dataset. August's production activity contributed a steady mix of commercial and documentary projects across the County, collectively sustaining the strong year-over-year revenue position established throughout 2026. 2. Hotel Room Nights: The 52% YTD increase reflects an eight-percentage-point gain over the previous month and continues to be driven primarily by the inclusion of TGL in our rolling figures. August saw several high-impact productions generate notable hotel demand throughout the County, including a DePuy Synthesis commercial produced by WPP Productions that accounted for 80 room nights, a Red Bull Media House production featuring professional skateboarder Jamie Foy that contributed 26 room nights, and a healthcare testimonial video produced by Snow Companies that generated 20 room nights. 3. Production Days: The 14% YTD decrease in Production Days remains consistent with the previous month and continues to reflect the shift in the composition of companies included in the rolling dataset, specifically the FTC is tracking nine fewer production companies in 2026 compared to the prior year. 4. Total Productions: The 17% YTD increase in Total Productions reflects a six-percentage-point gain over the previous month. This sustained growth reflects broadening production interest across Palm Beach County and is consistent with the seasonal uptick in activity typically seen as fall programming begins to ramp up. Underlying permitted production activity remains steady, with August recording 27 permits issued, whereas August 2025 only recorded 17 permits issued. 5. Total Leads: The 42% YTD decrease is largely a reflection of the comparison baseline rather than a decline in underlying demand. August 2025 recorded an unusually high 80 leads, attributable to the intentional front-loading of self-generated leads for The Palm Beaches TV at the close of FY25, which has influenced year-over-year comparisons throughout 2026. With that front-loading period now fully reflected in the prior-year baseline, staff anticipates the YTD gap to narrow meaningfully in the months ahead. 6. Lead Conversions: The 33% YTD decrease remains consistent with the decline in Total Leads, though August recorded a meaningful month-over-month recovery with 8 conversions compared to 4 in July, doubling the previous month's total and resulting in a 10% point increase over the previous month. 7. Website Unique Visitors: The 56% YTD increase reflects continued strong growth in digital engagement, with 73,471 unique visitors recorded through August 2026 compared to 47,036 during the same period in 2025. August alone recorded 14,679 unique visitors compared to 3,192 in August 2025, driven in part by continued momentum from the paid social media campaign executed in partnership with Discover the Palm Beaches that has sustained elevated traffic to the Palm Beaches TV website.

4.D.

January 2026 Production Production Activity Activity Report Report August 2026 Aug 2025 PRODUCTION REVENUE

YTD 2025

Aug 2026

$14,517,649 $132,917,730 $20,905,792

12-MONTH ROLLING REVENUE September 2025 - August 2026

YTD 2026

CHANGE

$187,939,161

41%

$315,527,328

HOTEL ROOM NIGHTS

332

6,374

1,014

9,704

52%

PRODUCTION DAYS

525

4,248

483

3,674

-14%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

17 11 28

259 183 442

27 31 58

259 259 518

0% 42% 17%

TOTAL LEADS

182

105

-42%

LEAD CONVERSIONS

-33%

3,192

47,036

14,679

73,471

56%

WEBSITE UNIQUE VISITORS

4.D.

August 2026 Permits & Shot No Permits Permit #

City & State

Production Company

Filming Location(s)

Project Title

Type 1- # of 10 Days

# of Personnel Per Day

# of Local Crew

# of Room Nights

26-233

Hornil Brothers Productions

North Miami Beach, FL

Bears Club; Camilo Villegas' Home (waterfront on Loxahatchee River in Jupiter, FL; Curve to Bridge Rd. under Tree Canopy on Jupiter Island, FL; A1A Scenic Highway

26-234 26-235

Oak St Productions

San Clemente, CA

Juno Beach

Oak St Productions

San Clemente, CA

26-236

Hornil Brothers Productions

North Miami Beach, FL

South Florida PBS

Boynton Beach, FL

26-238 26-239 26-240 26-241

South Florida PBS

Boynton Beach, FL

The Road Less Traveled On the Town in the Palm Beaches On the Town in the Palm Beaches

26-237

Jupiter Beach Park, Jupiter Off-Leash Dog Beach Bears Club; Camilo Villegas' Home (waterfront on Loxahatchee River in Jupiter, FL; Curve to Bridge Rd. under Tree Canopy on Jupiter Island, FL; A1A Scenic Highway Waterfront near Meyer Amphitheater for segment on Palm Beach Marathon NORA District (sidewalk near SWEAT440 & Celis Juice Bar North Palm Beach Rowing Club: 13425 Ellison Wilson Rd, North Palm Beach, FL 33408

YouToons Network

Davie, FL

Sugar Sand Park Community Center

Art Alive

Sinclair Broadcast Group Inc

Cockeysville, AL

Peanut Island, Singer Island, FL

Amazing Itineraries

Sinclair Broadcast Group Inc

Cockeysville, AL

Amazing Itineraries

26-242 26-243

Sinclair Broadcast Group Inc

Cockeysville, AL

Dubois Park, Jupiter, FL + Jupiter Lighthouse Lake Worth Boardwalk (Sidewalks along the Casino Strip up to and on the LW Pier)

Amazing Itineraries

Sinclair Broadcast Group Inc

Cockeysville, AL

Snow Companies

Williamsburg, VA

Amazing Itineraries Real Patient Testimonial Healthcare Web Video

26-244

26-245 26-246 26-247 26-248

USA Rugby

Glendale, AL

RG Kruesler, WPB Flagler Docks/waterfront sidewalks City of Delray Beach Municipal Marina, 159 Marine Way, Delray Beach, FL 33483 Wellington Wizards Rugby Club, 2101 Greenview Shores Blvd, Wellington, FL 33414

T1 Rugby

3, 8

V1 ShowCo I LLC

Fort Worth, TX

Palm Beach County Sheriff's Office Aerial, Marine, and Ground Units

Sky Patrol

5, 6

Jupiter Compass

Jupiter, FL

Bryant Park 100 S Golfview Rd, Lake Worth, FL 33460, United States

WPB Beer Fest

KoMar Productions Inc

West Palm Beach, FL

Discover the Palm Beaches

2,3,8,10

26-249 26-250

KoMar Productions Inc

West Palm Beach, FL

Frenchman’s Forest Nature Area; Sandhill Crane Golf Course Lake Okeechobee - John Stretch Memorial Park where the Lake O Scenic Trail runs along;Glades Pioneer Park

Discover the Palm Beaches

2,3,8,10

KoMar Productions Inc

West Palm Beach, FL

Green Cay Nature Preserve; Oceanfront Park Beach

Discover the Palm Beaches

2,3,8,10

26-251 26-252 26-253

KoMar Productions Inc

West Palm Beach, FL

Downtown Lake Worth; Lake Woof Dog Park / John Prince Park/Lake Osborne

Discover the Palm Beaches

2,3,8,10

KoMar Productions Inc

West Palm Beach, FL

Boynton Inlet; Seacrest Scrub Nature Area; Arthur Marshal Wildlife Refuge

Discover the Palm Beaches

2,3,8,10

KoMar Productions Inc

West Palm Beach, FL

Snook Islands Nature Area; Lake Worth Beach/ Pier

Discover the Palm Beaches

2,3,8,11

Hotel Info

Pirani Life SS27

3, 4, 8

Best Western Intracoastal Inn 721 Dobbins Street West Palm Beach, FL

Pirani Life SS28

3, 4, 8

TBD

Courtyard Marriott Delray Beach

The Road Less Traveled

26-254 26-255

Lucky Dog Productions LLC

Charlotte, NC

Lucky Dog

Mercato 2401 LLC

Palm Beach Gardens, FL

Juno Beach Pier

Press Release Photo

26-256

Red Bull Media House

Miami, FL

Boca Raton CLB BRG

Jamie Foy - Bridge Jump

26-257

WPP Productions

Dallas, TX

DePuy Synthesis

26-258 26-259

WPP Productions KoMar Productions Inc

Dallas, TX West Palm Beach, FL

PGA National Park: 1 Ryder Cup Blvd, Palm Beach Gardens, FL 33418 Joseph R. Russo Athletic Complex at 5101 117th Ct N, Palm Beach Gardens, FL 33418 Kreusler Park; Sunset Ridge Park

Fairfield Inn & Suites: Boca Raton Holiday Inn Express WPB

DePuy Synthesis Discover the Palm Beaches

# of Personnel Per Day

# of Local Crew

# of Room Nights

Hotel Info

Shot No Permit

Production Revenue

Jupiter Off-Leash Dog Beach: 48 Ocean Blvd, Jupiter, FL 33477, United States Jupiter Farms Park: 16655 Jupiter Farms Rd, Jupiter, FL 33478, United States

TOTAL PERMITS

Type Code:

Month

2,3,8,10

Month

Production Company

City & State

Filming Location(s) Waterfront near Meyer Amphitheater for segment on Palm Beach Marathon NORA District (sidewalk near SWEAT440 & Celis Juice Bar North Palm Beach Rowing Club: 13425 Ellison Wilson Rd, North Palm Beach, FL 33408 Palm Beach Skate Zone

8 8

South Florida PBS Amerigol International Hockey Association

Boynton Beach, FL

Snow Companies

Williamsburg, VA

Physicians Gone Fishing

West Palm Beach Fishing Club

Solid Waste Authority

7501 N Jog Road West Palm Beach, FL 33412

The Power of Sports

Village Academy in Delray Beach

Private home: 521 Northwest 14th St, Delray Beach, FL 33444

Palm Beach

West Palm Beach, FL

West Palm Beach Fishing Club

Blake Robert

Boynton Beach/WPB

SkyKids Palm Beach

Arthur R. Marshall Loxahatchee National Wildlife Refuge

Palm Beach Dramaworks

Downtown West Palm Beach

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

Project Title On the Town in the Palm Beaches 2026 Amerigol LATAM Cup Real Patient Testimonial Healthcare Web Video Run & Gun Mahi | Learning How To Catch Bait In Our New Home Waters (Palm Beach) History of Sportfishing in Palm Beach County: Legendary Captains 2026 Solid Waste Authority of PBC Metals Recovery 30s Palm Beach County 2026 Back to School Drive Florida Scuba Diving: Boynton Beach & West Palm Beach Flying the Northern Everglades — Loxahatchee Refuge, Palm Beach FL Take Brightline to Palm Beach Dramaworks | Your Theatre Trip Starts Here

Type 1- # of 10 Days

5 10

Production Revenue

4.D.

TOTAL SHOT NO PERMITS

8 7 7 7 7 8 8 8 8

WPP Productions Popstar Productions Popstar Productions Popstar Productions Popstar Productions Popstar Productions Popstar Productions Popstar Productions JAQ JOURNEY

Dallas, TX West Palm Beach, FL West Palm Beach, FL West Palm Beach, FL West Palm Beach, FL West Palm Beach, FL West Palm Beach, FL West Palm Beach, FL Palm Beach, FL

Private Home: 4366 Althea Way, PBG, FL 33410; 4600 Riverside Drive, PBG, FL 33410 Banana Boat, Boynton Beach, FL Gary's Racks Farmhouse, Boca Raton, FL Fantasy Island, West Palm Beach, FL Sweet Nutrition - Riviera Beach, FL Emelinas - West Palm Beach, FL Olive Oils of The World - North Palm Beach, FL Blackbird Modern Asian - Jupiter, FL Art Sea - Boynton Beach

8 8 8

AA VIDEO LLC JAQ JOURNEY JAQ JOURNEY

Hobe Sound, FL Palm Beach, FL Palm Beach, FL

Jupiter, FL Sea You- Lake Worth Beach Lighthouse Candle & Scent Bar - Jupiter

8 8

AA VIDEO LLC JAQ JOURNEY

Hobe Sound, FL Palm Beach, FL

West Palm Beach, FL Bolufe - Delray Beach

8 8 8

AA VIDEO LLC JAQ JOURNEY JAQ JOURNEY

Hobe Sound, FL Palm Beach, FL Palm Beach, FL

Tequesta Place Of Hope - Palm Beach Gardens Emily Pantelides PR - Palm Beach Gardens

AA VIDEO LLC

Hobe Sound, FL

West Palm Beach

Jetsetter Films

Fort Lauderdale, FL

Palm Beach

Jetsetter Films

Fort Lauderdale, FL

West Palm Beach

Jetsetter Films

Fort Lauderdale, FL

Downtown West Palm Beach

DePuy Synthesis What's Poppin' PBC? What's Poppin' PBC? What's Poppin' PBC? Taste the Palm Beaches Taste the Palm Beaches Taste the Palm Beaches Taste the Palm Beaches Oasis The Palm Beaches Hooked on The Palm Beaches Snapper Snatchin' Episode Oasis The Palm Beaches Oasis The Palm Beaches Making Waves - Champagne & Oysters Segment Oasis The Palm Beaches Wild - Night for The Natural Areas Segment Oasis The Palm Beaches Oasis The Palm Beaches Pull Up to The Palm Beaches PB Zoo Night Out Tails and Tailgates Segment Day Tripping in The Palm Beaches Day Tripping in The Palm Beaches Day Tripping in The Palm Beaches

Permits & Shot No Permits Totals

2 5 5 5 5 5 5 5 5

1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 1

2 2 2 2 2 2 2

5 5 6

5 5

1 1

2 1

5 5 6

1 1

2 1

145

227

137

$502,375

S = Tourism Branding Content Sponsorship Program (TDC Funded) NOTE: Production Revenue is reported once with the first Permit/Shot No Permit of each Sponsorship Project.

Type Code:

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

4.D.

August 2026 Production Companies & Support Services Type of Production

Projects

# of Days

# of Employees

# of Freelance

Music Videos, Still Photography

Various

*APEX Productions Inc.

Television/Commercials

Various

*ASK Media Productions

Videos, Commercials, Still Photography

Various

*Channel 20

Television

Various

N/A

*G-Star Studios

Various

105

136

Various

*GunnerMax/Giannetti

Films

Various

*Jetty Productions

Various

N/A

*Kilo Content

Various

*KO-MAR Productions

Various

*Multi Image Group (MIG)

Various

110

Various

*Newsmax

Broadcast

Various

N/A

*Olympusat

Television

Various

140

100

Various

*School District of Palm Beach County - TEN - Channel 10

Television

Various

N/A

*TMRW Sports Group

Various

135

550

Various

*West Palm TV 18

Television

Various

N/A

WXEL

Various

338

475

426

877

Production Company *Afflux Studios

* The FTC will use a monthly average based on the year 2024 unless advised to do otherwise by these companies.

Totals

Permits & Shot No Permits Projects Subtotals Production Revenue Total

# of Room Hotel Info Nights

Production Revenue

$20,403,417 $502,375 $20,905,792

4.D.

TDC Marketing Report October 2026 October Events Description

Matchmakers Conference PBC Police - Bomb Training Condo and HOA Expo Focus Group East Coast Symposium Empower Convention 2026 SWERV - Car Show The Pearl of the Silk Road SEFLIN Conference Pickleball Expo Two Nights of Miracles Tae Kwon Do Cost U Less Annual Quantum Beach Conference Keiser University - Faculty Convocation The Return Experience Eudemonia 2026 Business Professionals of America Economic Mobility Summit

Type

Status

Meeting

Definite

Meeting

Definite

Consumer

Definite

Meeting

Definite

Meeting

Definite

Meeting

Definite

Consumer

Definite

Meeting

Definite

Meeting

Definite

Consumer

Definite

Meeting

Definite

Meeting

Definite

Meeting

Definite

Meeting

Definite

Meeting

Definite

Meeting

Definite

Consumer

Definite

Conference

Tentative

Meeting

Definite

Social Media Followers Facebook - 9,212 (August) to 9,212 (Sept) Instagram – 1,049 (August) to 1,082 (Sept) LinkedIn - 1,686 (August) – TBD (Sec Review) Instagram Monthly Total Views – 14,809 (August) to 6,824 (Sept) Interactions – 471 (August) to 178 (Sept) Viewers – 5,649 (August) to 2,164 (Sept) Generate Profile Visits – 164 (August) to 161 (Sept)

Start Date

End Date

Exp

Peak Rms

Contracted

10/02/26 10/05/26 10/06/26 10/07/26 10/08/26 10/08/26 10/10/26 10/12/26 10/15/26 10/16/26 10/16/26 10/17/26 10/19/26 10/22/26 10/23/26 10/23/26 10/26/26 10/27/26 10/29/26

10/02/26 10/05/26 10/06/26 10/07/26 10/11/26 10/09/26 10/10/26 10/16/26 10/15/26 10/18/26 10/17/26 10/17/26 10/23/26 10/22/26 10/23/26 10/25/26 11/10/26 10/27/26 10/29/26

400 20 800 80 400 700 1,000 150 350 800 500 250 250 400 1,000 80 4,000 560 400

0 0 0 0 250 0 0 0 0 250 0 0 0 0 0 0 740 0 0

0 0 0 0 720 0 0 0 0 560 0 0 0 0 0 0 2,045 0 0

Facebook Monthly Total Reactions – 239 (August) to 39 (September) Views – 29,022 (August) to 4,575 (September) – Down 84% Engagement – 8,535 (August) to 44,943 (September) – Up 503% Visits – 1,665 (September) – 23.6% LinkedIn Profile Views - 126 (August) TBD (Security Review) Reached - 3,282 (August) TBD (Security Review) Engagements - 458 (August) TBD (Security Review) Impressions - 8,418 (August) TBD (Security Review) Connections - 1,117 (August) TBD (Security Review)

4.E.

WIFI Analytics - Placer AI

Media Photo: Miss America Pageant Finals 2027 - MIA202609061381 - UPI.com UPI Miss Texas Regan Hutsell is crowned Miss America 2027 at the West Palm Beach Convention Center in West Palm Beach, Florida on Sunday, September 6, ...

County convention hotel profit hinges on revenue growth | Exclusive - The Palm Beach Post The Palm Beach Post Related Ross is proposing to build an 18-story, 400-room hotel across Rosemary Avenue from the Palm Beach County Convention Center and the

Licensable picture: Miss Massachusetts Ashlyn Mercier, center, was part of a group dance at ... Reuters Connect ... Palm Beach County Convention Center in West Palm Beach ... Palm Beach County Convention Center in West Palm Beach, Florida, Sept 6

Miss Arkansas Ava Weeks at the Miss America and Miss America Teen Pre-Gala Red ... Reuters Connect ... Palm Beach County Convention Center in West Palm Beach ... Palm Beach County Convention Center in West Palm Beach, Fla., on

Live updates: Republicans gather in Dallas for GOP midterm convention Washington Examiner ... Palm Beach Convention Center, Wednesday, Nov. 6, 2024, in West Palm Beach, Fla. (AP Photo/Evan Vucci). President Donald Trump takes the stage to

Charlie Kirk remembered with moving tribute video at Republican midterm convention MEAWW News ... Palm Beach Convention Center on July 26, 2024, in West Palm Beach, Florida (Joe Raedle/Getty Images). “The entire stadium, 70,000 people, that ...

“Clear what was intended. Despicable”: Matt Walsh condemns Netflix's timing of 'neck injury ... primetimer.com ... Palm Beach Convention Center in 2024 — source: Getty Images. Matt Walsh thinks it's “despicable” that Netflix would make a “neck injury” comment on

License Photo - UPI Top News, Latest headlines, Latest News, World News & U.S News - UPI.com ... West Palm Beach Convention Center in West Palm Beach, Florida on Sunday, September 6, 2026. Photo by Gary I Rothstein/UPI. Please fill out form for

What to do, Where to go - Florida Weekly Florida Weekly Palm Beach Senior Expo – Community event at the Palm Beach County Convention Center at 10:00 a.m. Connect with local resources, health screenings

Local teen Natalia Yurecko places 3rd to Miss America's Teen 2027 | Minnetonka Hometown Source ... Palm Beach County Convention Center ... Palm Beach County Convention Center. Yurecko is the recipient of a

Taking tourism to the Hall of Fame — Experience Kissimmee CEO D.T. Minich enshrined in ... Osceola News Gazette 9-11 at the Palm Beach County Convention Center in West Palm Beach. “I've spent my career believing that tourism is a team sport, and Kissimmee's

License Photo - Top News, Latest headlines, Latest News, World News & U.S News - UPI.com Top News, Latest headlines, Latest News, World News & U.S News - UPI.com ... Palm Beach Convention Center in West Palm Beach, Florida on Sunday, September 6, 2026. Photo by Gary I Rothstein/UPI. Please fill out form for

Susie Wiles reveals she is cancer free, thanks Trump for 'unwavering support' MEAWW News ... Palm Beach Convention Center on November 6, 2024, in West Palm Beach, Florida (Getty Images). WASHINGTON, DC: White House Chief of Staff Susie

DEFINITE Room Rental by Month - FY 2027

Booked Date Oct-26 Nov-26 Dec-26 Jan-27 Feb-27 Mar-27 Apr-27 May-27 Jun-27 Jul-27 Aug-27 Sep-27 ACTUAL BUDGET $ Variance $ Prospects

Oct-26 232,975

99,000

Nov-26 343,548

(99,000) $

334,000

Dec-26 300,650

(334,000) $

366,000

Jan-27 303,775

(366,000) $

427,000

Feb-27 513,209

(427,000) $

360,000

Mar-27 293,350

(360,000) $

406,000

Apr-27 389,730

(406,000) $

321,000

10/1/2026

updated:

May-27 276,415

(321,000) $

341,000

Jun-27 239,300

(341,000) $

111,000

Jul-27 207,650

(111,000) $

267,000

Aug-27 204,375

(267,000) $

250,000

Sep-27 TOTALS 137,300 $ 3,442,277 $ $ $ $ $ $ $ $ $ $ $ $ $ 118,000 $ 3,400,000

(250,000) $

(118,000) $

Cancels

4.F.

(3,400,000)

September 2026 Project Status Report Department of Environmental Resources Management

LagoonFest is Coming up! Celebrate Palm Beach County’s largest urban estuary, Lake Worth Lagoon, at the 13th annual LagoonFest! The festival hosts over 100 environmental nonprofits and organizations, free boat tours and so much more to connect the community with the Lagoon. This year’s event will be adjacent to the West Palm Beach Green Market on the waterfront on Saturday, October 31st from 8:30 am – 2:00 pm.

Resilience Film Premier A film by Walker Wildlife Films premiered at Providencia Memorial Church in West Palm Beach where County staff participated in a panel discussion alongside representatives from FDEP, FIND, and the filmmakers. The discussion highlighted how the film serves as a platform to educate and inspire the community while showcasing the importance of partnerships, environmental restoration, and habitat conservation in the Lake Worth Lagoon.

Artificial Reef Deployment ERM’s Reef Team directed the deployment of material to create two new artificial reefs. One consists of a memorial statue and three habitat modules. It rests in 40 feet of water off the coast of Palm Beach and was donated by a local family to commemorate their beloved son, Virgil Price III, who went missing in 2024 while freediving. The second is a King Neptune sculpture, which sits in 80 feet of water along the Corridor Wreck Trek offshore of Singer Island and was donated by the Palm Beach County Diving Association. Both artificial reefs were carefully designed with help from ERM specialists to add valuable habitat to Palm Beach County’s coast.

Pelican Release at Bonefish Cove A brown pelican that was rescued at the Bonefish Cove Restoration Project in Lake Worth Lagoon was released after three weeks of rehabilitation at Busch Wildlife Sanctuary. The pelican was found entangled in fishing line and trapped on the wave break structure. He was released at the same location to enjoy the Project’s 30 oyster reefs, two intertidal mangrove islands, and two nesting bird mounds.

Palm Beach County Board of County Commissioners Sara Baxter, Mayor, Marci Woodward, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Joel G. Flores, Maria Sachs, Bobby Powell Jr.

4.G.

International Coastal Cleanup Day Field Day for Stormwater Maintenance Surface Water Protection completed a field day with EPW’s Stormwater Section to better understand the stormwater maintenance requirements for the FDEP NPDES Phase I Permit. ERM’s Surface Water Protection Team is conducting field days this year with every department that impacts the Permit to update and refine the County’s Standard Operating Procedures pertaining to our Municipal Separate Storm Sewer System (MS4).

More than 300 pounds of trash was collected and removed from the mangrove shorelines at the Tarpon Cove and Monceaux Park restoration projects in Lake Worth Lagoon. Work was completed with help from local volunteers and in partnership with Keep West Palm Beach Beautiful, Palm Beach Atlantic University, and the City of West Palm Beach Parks and Recreation, Utilities, and Sustainability departments.

Water Quality Monitoring Station Installation

Droplet has Arrived A new tessellated sculpture of a mosquito, rendered in a polychromatic palette, now stands outside the ERM Mosquito Control Division’s new building complex on Lantana Road. The piece, titled “Droplet”, was designed by Reinaldo Correa, who commented - “Droplet brings art, education, and science together, inviting curiosity about the intricate relationship between water, mosquitoes, and public health.”

This month, ERM staff built and deployed three water quality monitoring stations in Lake Worth Lagoon. The project expands the County’s salinity monitoring network and upgrades the sonde technology used at these stations to increase data validity and longevity. ERM staff are excited to once again utilize these sondes and their salinity data to support our seagrass and oyster monitoring efforts.

Upcoming Events October 1: Nature Scavenger Hunt at High Ridge Scrub Natural Area October 8: Off-Road Bike Ride at Cypress Creek North Natural Area October 10: Nature Journaling and Watercolors at Frenchman’s Forest Natural Area October 14: An Evening Under the Stars – Astronomy at Pine Glades Natural Area October 22: Sunset Hike at Jupiter Ridge Natural Area October 24: Running Wild Three Mile Trail Run at Juno Dunes Natural Area October 24: Invasive Species with the Grim Reaper at Acreage Pines Natural Area October 29: Save the Gopher Tortoise Weed Pull at Yamato Scrub Natural Area October 31: LagoonFest at Downtown West Palm Beach Adventure Awaits: Register for a FREE event at PBCERM.EVENTBRITE.COM

Palm Beach County Board of County Commissioners Sara Baxter, Mayor, Marci Woodward, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Joel G. Flores, Maria Sachs, Bobby Powell Jr.

PRESIDENT DONALD J TRUMP INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended August 2026

Percent Change

12 Months ended Aug 2026

12 Months ended Aug 2025

Percent Change

Aug 2026

Aug 2025

Total Passengers

526,114

583,418

-9.8%

8,660,434

8,570,809

1.0%

Total Estimated Seat Capacity (1)

602,843

761,210

-20.8%

10,937,699

10,758,254

1.7%

Estimated Load Factor (2)

87.3%

76.6%

10.6%

79.2%

79.7%

-0.5%

Total Cargo Tons (3)

1,960

2,831

-30.8%

31,399

33,636

-6.7%

285,273

360,794

-20.9%

5,092,316

5,057,656

0.7%

Air Carrier Operations (4)

3,792

4,692

-19.2%

66,768

66,192

0.9%

GA & Other Operations (5)

6,155

5,519

11.5%

94,695

99,300

-4.6%

Total Operations (5)

9,947

10,211

-2.6%

161,463

165,492

-2.4%

Landed Weight (thousands of lbs)

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 Airport Center Drive, West Palm Beach , FL 33406-1470 www.flydjt.org

4.H.

PRESIDENT DONALD J TRUMP INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended August 2026 Airline Percentage of Market

Aug 2026

Enplaned Passengers Total Enplaned Passengers Delta Air Lines JetBlue Airways American Airlines Southwest Airlines United Allegiant Air, LLC Frontier Airlines Breeze Aviation Group, Inc. Avelo Airlines Inc Bahamasair Sun Country, Inc. a Minnesota Spirit Airlines Air Canada Porter Airlines

260,840 79,339 76,707 55,588 21,350 17,328 3,775 1,923 1,865 1,632 1,162 171 -

12 Months ended Aug 2026

Market Share

Enplaned Passengers

Market Share

100.00% 30.42% 29.41% 21.31% 8.19% 6.64% 1.45% 0.74% 0.71% 0.63% 0.45% 0.07% 0.00% 0.00% 0.00%

4,342,223 1,071,795 1,132,401 863,268 326,573 590,247 67,194 66,411 72,087 47,108 11,907 2,558 49,354 33,062 8,258

100.00% 24.68% 26.08% 19.88% 7.52% 13.59% 1.55% 1.53% 1.66% 1.08% 0.27% 0.06% 1.14% 0.76% 0.19%

PRESIDENT DONALD J TRUMP INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended August 2026 Change in Enplanements by Airline

Aug 2026

Total Enplaned Passengers Delta Air Lines JetBlue Airways American Airlines Southwest Airlines United Allegiant Air, LLC Frontier Airlines Breeze Aviation Group, Inc. Avelo Airlines Inc Bahamasair Sun Country, Inc. a Minnesota Spirit Airlines Air Canada Porter Airlines Silver airlines LLC

Aug 2025

Enplaned Passengers

260,840 79,339 76,707 55,588 21,350 17,328 3,775 1,923 1,865 1,632 1,162 171 -

290,359 83,164 74,104 61,184 26,160 24,671 4,070 3,534 3,853 2,893 1,320 446 4,960

Change in Month to Month enplanements Change (29,519) (3,825) 2,603 (5,596) (4,810) (7,343) (295) (1,611) (1,988) (1,261) (158) (275) (4,960) -

Percentage Change -10.2% -4.6% 3.5% -9.1% -18.4% -29.8% -7.2% -45.6% -51.6% -43.6% -12.0% -61.7% -100.0% n/a n/a n/a

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America PRESIDENT DONALD J TRUMP INTERNATIONAL AIRPORT for the period ended August 2026

Aug 2026

Aug 2025

3,674

4,534

118

158

Total Air Transport Movements

3,792

4,692

General Aviation and Other Aircraft Movements

6,155

5,519

Total Aircraft Movements*

9,947

10,211

International Passengers (enplaned + deplaned)

2,508

Domestic Passengers (enplaned + deplaned)

580,910

Total Terminal Passengers

583,418

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

1,782

2,574

Total Cargo (loaded + unloaded)**

1,782

2,574

Passenger Aircraft Cargo Aircraft

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

October 2026

CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION

$7,529,171

10/1/22

9/30/27

(2022-1019), (2023-1356), (2024-0994)

CULTURAL COUNCIL

$14,454,719

10/1/22

9/30/27

(R2022-1017), (20231354), (2024-0993),

FILM & TV COMMISSION

$3,173,063

10/1/22

9/30/27

(2022-1018), (2023-1355), (R2024-0995)

DPBC

$31,327,073

10/1/22

9/30/27

(2022-1024), (2023-1353), (2024-0992)

SUBCONTRACTS OVER $100,000 PBCFTC Olympusat

$590,000, 118,000 annually Pd in monthly installments

8/1/22

7/30/27

initial five yr. agreement

DPBC-Simpleview, LLC Web Based Services

$113,198 annually

10/1/25

9/30/26

1-1 yr renewals

Pd mo. $9,433.17

10/1/26

9/30/27

DPBC-Zimmerman, LLC R2018-1121 -Creative Design

$840,000 annually pd mo. $70,000

10/1/22

9/30/27

1- 5yr. agreement

DPBC-Zimmerman Agency LLC R Public Relations

Total contract not to exceed $300,000

10/1/2024

9/30/27

two 1-yr extensions ending 9/30/29

4.I.

October 2026

Culture-Push, Inc. Marketing Services (R2021-0401) (R2022-0788) (R2024-1155)

$201,000 annual fee not to 10/1/21 exceed $300,000 including travel 10/1/22 and other out-of-pocket 10/1/24 $89,000 annually

9/30/22

Initial 1 yr. with 2, 2yr. renewals

9/30/2024 9/30/2026 9/30/2027

2nd renewal of 2yrs 2 yr. extension 1 yr. extension

CONVENTION CENTER CC-Management Global Spectrum

$225,000 annually Plus up to $90,000 Incentive fee

CC-F&B Oakview Group (OVG) (2022-0948)

7/1/17

9/30/28

10/1/22

9/30/27

DPBC - FOREIGN MARKETING DPBC-Vox International, Inc.

$92,125 annually

10/1/24

2/30/27

9/30/27

(Canada)

Not to exceed $276,375

DPBC-LMG Management

$96,000 annually Not to exceed $288,000

10/1/24

$85,500 annually Not to exceed $256,500

10/1/24

(Germany) DPBC - ARIAREPS

(Colombia) (Brazil)

9/30/27

$18,000 annually

October 2026 Not to exceed $103,000

10/1/24

9/30/27

DPBC – Fauhaber

$124,940 Not to exceed $374,820

10/1/24

9/30/27

DPBC – MMGY

$103,000 Not to exceed $309,000

10/1/24

9/30/27

5. OLD BUSINESS

Tourist Development Council (TDC) PRESENTED BY: PALM BEACH COUNTY DEPARTMENT OF AIRPORTS

6.B.

Airport Update • Traffic Reports • Air Service Updates

Data Index Table June 2026

June 2025

Total Passengers

610,566

598,453

Seat Capacity

746,829

Air Carrier Operations

Percent Change

July 2026

July 2025

2.0%

598,307

600,053

857,818

-12.9%

700,212

4,654

5,296

-12.1%

6,679

5,254

Total Ops

11,333

10,550

Percent Change

August 2026

August 2025

Percent Change

-0.3%

526,114

583,418 -9.8%

728,462

-3.9%

602,843

761,210 -20.8%

4,358

4,534

-3.9%

3,792

4,692

-19.2%

27.1%

5,936

5,286

12.3%

6,155

5,519

11.5%

7.4%

10,294

9,820

4.8%

9,947

10,211

-2.6%

DJT Traffic Q4 2019 - Q2 2026 7,315,464 6,994,643

8,000,000 7,000,000

6,407,002

6,899,919

6,525,846 6,640,043

7,766,225

7,516,846

7,979,119

6,000,000

2,258,252

5,000,000

1,200,000

8,719,484

8,252,653 8,525,586 8,576,888

1,000,000

8,657,372

6,138,184

800,000

5,260,748 4,264,037

600,000

3,442,310

4,000,000

400,000

3,000,000 2,000,000

200,000

1,000,000 0

Jun-26

Apr-26

Feb-26

Dec-25

Oct-25

Aug-25

Jun-25

Apr-25

Feb-25

Dec-24

Oct-24

Aug-24

Jun-24

Apr-24

Feb-24

Dec-23

Oct-23

Aug-23

Jun-23

Apr-23

Feb-23

Dec-22

Oct-22

Aug-22

Jun-22

Apr-22

Feb-22

Dec-21

Oct-21

Aug-21

Jun-21

Apr-21

Feb-21

Dec-20

Oct-20

Aug-20

Jun-20

Apr-20

Feb-20

Dec-19

Twelver Months Ended Passengers

9,000,000

8,699,490

Total Passengers - Month

8,077,442 8,403,519 8,573,728

10,000,000

Month & Year Total Passengers - Month

Twelve Months Ended - Passengers

Traffic Milestones for Palm Beach – 12 Months Ended 10,000,000 9,000,000 8,000,000

7,000,000

NUMBER OF PASSENGERS

6,000,000 5,000,000 4,000,000

8,719,484

Pre-Covid Record 7,012,908 6,537,263 6,010,820 6,043,975

7,045,388 6,522,955

6,525,846 6,138,184

8,582,023 8,021,505 7,516,846 7,133,457

8,660,434

5,260,748

6,011,388

4,045,630 3,116,655

3,000,000 2,000,000 1,000,000

2,208,996

MONTH & YEAR

Air Service – New Updates Now flying nonstop to:

Air Service – New Updates Greenville-Spartanburg, SC Seasonal – 2x weekly Begins December 18

Air Service – New Updates Schedule

MX 2898 DJT  GSP

16:45

18:45

MX 2899 GSP  DJT

19:25

21:25

Source: Cirium-Diio Schedules Flights operate Fridays and Mondays Will operate until May 3, 2027 GSP join ACY and CMH as Breeze’s newest destinations from DJT

Air Service – New Updates Seasonal Service Pause Dates & Resumption (dates subject to change): Airline Air Canada

Destination Resumes/Starts Pauses Montreal (YUL) December 2 April 3, 2027 Toronto (YYZ) October 25 April 30, 2027 JetBlue Airways Los Angeles (LAX) October 25 April 26, 2027 Delta Air Lines Minneapolis-St. Paul (MSP) December 1 April 11, 2027 Los Angeles (LAX)-New November 22 April 11, 2027 Allegiant Air Grand Rapids (GRR) October 1 April 25, 2027 Cincinnati (CVG) November 19 Breeze Airways New Haven (HVN) December 16 Norfolk (ORF) November 18 Akron/Canton (CAK) November 19 Richmond (RIC) October 1 Columbus (CMH)-New December 17 Atlantic City (ACY)-New December 17 Greenville-Spartanburg (GSP)-New December 18 May 3, 2027 Porter Airlines Toronto (YYZ) December 17 April 11, 2027 9

Air Service – New Updates Seasonal Service Pause Dates & Resumption Continued (dates subject to change): Airline Destination Resumes/Starts Avelo Airlines Wilmington, DE (ILG) October 9 Southwest Airlines Denver (DEN)-New November 21 Buffalo (BUF)-New January 9, 2027 Pittsburgh (PIT)-New February 11, 2027 St. Louis (STL) February 11, 2027 Indianapolis (IND)-New February 13, 2027 Providence (PVD) February 13, 2027 United Airlines Denver (DEN) October 25 Washington-Dulles (IAD) September 24 Houston (IAH) September 24 Chicago (ORD)-New Service year-round San Francisco (SFO)–New November 7

Pauses April 4, 2027 March 6, 2027 April 3, 2027 April 5, 2027 April 3, 2027 March 6, 2027 April 28, 2027 April 28, 2027 April 3, 2027

Source: Cirium-Diio Schedules 10

DJT Destination Map* *Seasonal Destinations MSP*

YYZ* GRR*

ORD SFO*

DTW

BOS

BUF*

BDL HVN

PVD

EWR, HPN, ISP, JFK, LGA

CLE* PIT

CAK* CMH* IND* CVG*

DEN*

YUL*

PHL, ILG*

ACY*

BWI DCA, IAD*

STL*

RIC*

ORF *

RDU BNA LAX*

AVL

CLT

ATL GSP* CHS DFW

*As of September 15, 2026 *SFO starts 11/7 with United *ACY and CMH start 12/17 with Breeze *GSP starts 12/18 with Breeze *BUF starts 1/9; IND on 2/13 with Southwest

IAH*

MHH

MCO

DJT

6. NEW BUSINESS

FY27 Cultural Tourism Marketing Plan Executive Summary Dear cultural tourism stakeholders, The Cultural Council for Palm Beach County (CCPBC) is the designated Local Arts Agency for The Palm Beaches and a sister agency of Palm Beach County’s Tourist Development Council (TDC). CCPBC, founded in 1978, nurtures, promotes, and supports a healthy, diverse, and inclusive cultural sector. In addition to creating and implementing cultural tourism marketing and promotional campaigns, CCPBC allocates TDC funding to the cultural sector through grants and sponsorships to promote tourism and enhance the destination with arts and cultural activities, festivals, and special events. CCPBC also supports Palm Beach County-based creative professionals through fellowships and sponsorships, hosts year-round exhibitions in its building, offers professional development and technical assistance services to the field, and so much more. Over the last few years, CCPBC has been modifying its strategies and transforming its work to be ready for the implementation of the Palm Beach County Tourism Master Plan (TMP), as well as to address legislative priorities and emerging trends in the tourism sector. In alignment with the TMP, CCPBC has created a plan for FY27 that includes marketing and promotion but also goes further—serving the cultural sector and all of Palm Beach County through arts-focused programs and products. This deliberate approach is responsive to the current environment, mindful of resources, and proactive in implementing concepts and ideas now emerging from the TMP. Our FY27 Cultural Tourism Marketing Plan outlines CCPBC’s strategic vision to position The Palm Beaches as Florida’s Cultural Capital® and a premier destination for cultural tourism. The plan leverages the region’s rich arts and cultural assets and collaborative partnerships to drive economic impact, enhance quality of life, and foster community engagement. The plan will guide CCPBC’s work to build the capacity and health of the sector, attract and exceed the expectations of visitors, engage residents, and highlight the unique cultural assets of our destination. Building on a long history of collaboration, the plan expands CCPBC’s partnerships with TDC sister agencies and focuses on developing a sustainable path for the future. The plan also continues to build upon last year’s budgetary shift from traditional advertising and marketing into strategies designed to strengthen and broaden The Palm Beaches’ arts and cultural sector. For instance, CCPBC’s Bright Ideas Sponsorship program will return in FY27 to support tourism initiatives by cultural organizations including marketing activations, large events or new festivals, and special programming related to MOSAIC, The Palm Beaches’ signature month of arts and culture in May. Additional key destination development and marketing strategies in FY27 will include: •

Cultural Tourism Advertising – A robust co-op advertising strategy and three targeted advertising campaigns (Art Basel Miami Beach, the Palm Beach County Black Cultural Heritage Trail, and MOSAIC with Palm Beach County Open Studios) will promote visitation to the County and its cultural attractions.

6.B. - 1.

•

Collaborations & Cultural Activations – CCPBC will collaborate with its TDC sister agencies to support tourism-facing events such as National Battle of the Bands in The Palm Beaches and a new television series called Art Bros. Content & Publications – CCPBC will continue to publish the award-winning art&culture magazine and plans to expand its library of specialty publications by releasing new thematic guides spotlighting the arts in relation to destination priorities and updating popular collateral such as the Arts Guide for Sports Fans. Public Relations & Media – In partnership with Discover The Palm Beaches and its Bright Ideas Sponsorship recipients, CCPBC will amplify out-of-market media events, enhance influencer collaborations, and co-host customized FAM tours highlighting cultural assets. Activating Cultural Ambassadors – Local creative professionals including artists, musicians, and filmmakers will be activated as ambassadors to engage visitors with authentic storytelling through social media, innovative sponsorship opportunities, and special immersive events. Grants – CCPBC will administer over $7 million across multiple grant categories, increase technical assistance for grantees and strategic site visits, and grow the Artist Innovation Fellowship. Community Engagement – CCPBC will expand access to arts and culture countywide through outreach, partnerships, and community-based programming such as Arts in My Backyard Family Saturdays, professional development for cultural organizations and creative professionals, and strategic event sponsorships—connecting residents and visitors with the cultural sector in new and meaningful ways. Advocacy – CCPBC plans to work closely with TDC leadership on a proactive strategy going into the 2027 legislative session to educate decision-making on the importance of tourism funding to creating a sustainable destination, as well as growing the funding level for the Florida Division of Arts & Culture grant funding and the number of organizations who receive this critical support.

The Palm Beaches are already home to a vibrant cultural sector with 4 million attendees annually, generating $335.3 million in economic impact, $57.2 million in tax revenue, and 4,360 jobs locally, according to a report by Americans For The Arts (Arts & Economic Property Study VI). The destination has dozens of cultural organizations and thousands of cultural events a year to draw in tourists. The FY27 cultural arts season will feature major exhibitions, world premieres, important anniversaries, and spectacular performances. Offerings will span art, history and heritage, science, nature, and even wellness—perfectly complementing The Palm Beaches’ 47 miles of Atlantic coastline and its notable dining and shopping scene. CCPBC anticipates an extraordinary year ahead and expresses appreciation for the ongoing partnerships and support that make The Palm Beaches a place where arts and culture thrive for residents and visitors alike.

Dave Lawrence

Lauren Perry

President & CEO

AVP of Marketing & Cultural Tourism

FY27

Cultural Tourism Marketing Plan

6.B. - 2.

FY27 CULTURAL TOURISM MARKETING PLAN

The Palm Beaches, America’s Most Stylish Vacation Destination & Florida’s Cultural Capital® In The Palm Beaches, vacationing is an art form. A colorful palette of 39 vibrant cities and towns stretch across the canvas of Palm Beach County, Florida’s 2nd largest county by land (2,383 square miles) and 3rd most populous (+1.5 million residents). The Palm Beaches’ eastern border boasts 47 miles of pristine coastline along the Atlantic Ocean, and its western region features shoreline along Lake Okeechobee, Florida’s largest inland freshwater lake. Thanks to visionaries such as Henry Flagler and Addison Mizner, the county has been en vogue as a tourism destination for more than a century. Today, world-class museums and performing arts centers, iconic historic sites, vibrant public art, lush botanical gardens and countless cultural experiences have earned The Palm Beaches its reputation as Florida’s Cultural Capital®. 2

FY27 CULTURAL TOURISM MARKETING PLAN

The Designated Local Arts Agency for The Palm Beaches The Cultural Council for Palm Beach County (CCPBC) nurtures, promotes, and supports a healthy, diverse, and inclusive cultural sector. It serves as a cultural architect, championing and growing cultural organizations and creative professionals so that arts and culture are a part of everyday life, for everyone. CCPBC was established in 1978 and is a 501(c)(3) nonprofit organization. Its headquarters are in downtown Lake Worth Beach at The Robert M. Montgomery, Jr. Building. CCPBC operates the building and its outdoor Arts & Wellness Space as a free public venue, highlighting works by Palm Beach County-based visual and performing artists. In addition to three galleries and a store, the building also has an Education Training Center and a Visit Florida-certified Visitor Information Center, where tourists and residents can find resources about arts and culture in The Palm Beaches. In its sustaining effort to foster growth of the cultural sector, CCPBC provides support services to the county’s cultural organizations and creative professionals, administers over $7 million annually in public and private grant programs, advocates for cultural funding, enhances local arts education, and promotes cultural tourism. 3

FY27 CULTURAL TOURISM MARKETING PLAN

Tourist Development Taxes Benefit the Community

How 4 Pennies of Bed Taxes Are Allocated Among TDC Agencies

CCPBC has administered Tourist Development Taxes (TDT, or “bed taxes”) in support of Palm Beach County’s cultural tourism program since 1982. Through a contract with the Palm Beach County Tourist Development Council (TDC), CCPBC invests a portion of locally generated bed taxes in grants that support marketing and select program expenses, sponsorships that foster innovation and new cultural experiences, and destination marketing initiatives including advertising, public relations, and destination development. In collaboration with the TDC and its contracted agencies, these efforts help attract visitors while strengthening Palm Beach County’s cultural sector.

HOW THE 6% TDT DOLLARS ARE ALLOCATED & REINVESTED INTO THE PALM BEACHES The first and fourth penny of bed tax collections are used for renewal and replacement of facilities that bring national and international tourism to the county, such as Roger Dean Chevrolet Stadium, CACTI Park of the Palm Beaches, and the Palm Beach County Convention Center. The remaining four pennies are invested in county agencies that promote The Palm Beaches as a premier visitor destination and protect its 47 miles of pristine Florida coastline. 4

8.16%

Bed taxes are fees paid by visitors (not residents) staying at hotels or other types of short-term lodgings. Bed taxes are collected by the county and redistributed locally to reinvest in tourism initiatives. Bed taxes are a sustainable funding resource that benefits our community at no cost to residents.

PBC SPORTS COMMISSION

48.32% DISCOVER THE PALM BEACHES (DTPB)

20.72% CCPBC

penny

4.31%

PBC FILM & T V COMMISSION

penny

TOURISM INFRASTRUCTURE

penny

TOURISM REINVESTMENT

penny

18.49%

BEACH RENOURISHMENT

FY27 CULTURAL TOURISM MARKETING PLAN

State of The Palm Beaches’ Cultural Sector 5

FY27 CULTURAL TOURISM MARKETING PLAN

Arts & Culture Work for The Palm Beaches & Florida The cultural sector in Florida generates $5.7 billion in annual economic impact ($1.1 billion in tax revenue for federal, state and local governments) and supports more than 91,000 jobs, according to a study conducted by Americans for the Arts (AFTA)1. More than 63 million people attend arts and cultural events in Florida each year, spending $2.9 billion, or an average of $44.92 per person, per event. Visitors spend more than twice as much as residents ($89.16 vs. $38.86), further demonstrating the value of cultural tourism.

In Palm Beach County, AFTA’s study found that the cultural sector welcomes 4 million guests annually, generates more than $335.3 million in annual economic impact ($57.2 million in tax revenue for federal, state and local governments), and supports more than 4,600 jobs. Public interest in the county’s arts and cultural offerings also remains strong. Upon publication of this report, CCPBC’s online Events Calendar featured more than 2,000 cultural events, and its website attracted more than 540,000 visits in FY26.

Together, these figures demonstrate the significant role arts and culture play in The Palm Beaches’ economy and the visitor experience. The sector creates and sustains jobs, improves quality of life for residents, generates lasting economic value, and contributes to the unique sense of place that increasingly attracts travelers seeking authentic, place-based experiences and meaningful connections.

CREATIVE PROFESSIONALS AS PLACE-MAKERS Visitors don’t just experience The Palm Beaches—they experience the people who bring it to life. Palm Beach County is home to a thriving community of creative professionals, with over 800 represented in CCPBC’s online Artist Directory alone. Whether through public art that transforms a streetscape, live performances that energize a neighborhood, exhibitions that tell local stories, or handcrafted

Arts & Economic Prosperity Study (AEP6), October 2023

works that reflect the region’s character, artists create authentic experiences that distinguish The Palm Beaches from other destinations. CCPBC believes creative professionals are ambassadors for our destination. Through their work, artists, musicians, writers, dancers, and performers shape the distinct sense of place that travelers increasingly seek while fostering meaningful connections.

Palm Beach County artist Devin Noel’s Brightline train wrap celebrates Florida’s Cultural Capital®.

FY27 CULTURAL TOURISM MARKETING PLAN

A Season to Celebrate Palm Beach County continues to strengthen its position as one of the nation’s premier cultural destinations through transformative investments, world-class exhibitions and acclaimed performing arts experiences. Throughout FY27, major capital improvements, internationally recognized museum exhibitions, and signature performances will offer residents and visitors compelling new reasons to experience Florida’s Cultural Capital®. Together, these initiatives reinforce the arts as a key driver of tourism, economic vitality, and quality of life in The Palm Beaches.

THE SOCIET Y OF THE FOUR ARTS

BOCA RATON MUSEUM OF ART

PALM BEACH

BOCA RATON The Museum presents Tobi Kahn: Quest for the Essence, a major retrospective celebrating one of America’s leading contemporary artists, alongside exhibitions from its renowned permanent collection.

One of Palm Beach’s most treasured cultural institutions has embarked on a transformative $250 million campus renovation, modernizing galleries, performance venues and visitor amenities while preserving its historic character. Scheduled for completion in late 2027, the project represents one of the largest cultural investments in Palm Beach County’s history.

COX SCIENCE CENTER & AQUARIUM WEST PALM BEACH Construction continues on the Center’s $150 million expansion, bringing new exhibits, an expanded aquarium and enhanced educational experiences. Scheduled for completion in 2027, it represents one of South Florida’s most significant investments in science and cultural tourism.

MOSAIC 2027 The Palm Beaches’ Month of Shows, Art, Ideas and Culture (MOSAIC) celebrates its 10th year, inviting residents and visitors to discover exclusive experiences, special offers, and unforgettable cultural programming at attractions throughout the county during the month of May.

GLAZER HALL PALM BEACH Following its opening late last year, Palm Beach’s newest waterfront performing arts venue begins its inaugural full season, expanding opportunities for live performance, arts education and cultural programming on the island.

MORIK AMI MUSEUM & JAPANESE GARDENS DELRAY BEACH Clifton Karhu: An American in Japan showcases the celebrated artist’s vibrant woodblock prints, offering visitors a rare look at one of the most respected interpreters of Japanese culture through an American lens.

KRAVIS CENTER FOR THE PERFORMING ARTS WEST PALM BEACH Another blockbuster Broadway season brings acclaimed productions including The Great Gatsby, Hell’s Kitchen, Spamalot, The Sound of Music, BOOP! and Oh, Mary! to The Palm Beaches.

PALM BEACH OPERA WEST PALM BEACH The 2027 season features timeless masterpieces including Aida, The Barber of Seville and Pagliacci, continuing the company’s tradition of world-class opera.

FY27 CULTURAL TOURISM MARKETING PLAN

Visitor Trends:

Florida & The Palm Beaches While visitation to Florida was almost flat year-over-year (YoY), The Palm Beaches continued its record-breaking upward trajectory in 2025. CCPBC believes The Palm Beaches’ robust arts & cultural scene is an important part of the attraction for both new and returning visitors.

FLORIDA

143.33 million

+0.2%

total visitors to the state of Florida in 2025 (Visit Florida)

increase YOY of total visitors to the state of Florida

THE PALM BEACHES

10.71 million

+8.0%

total visitors to The Palm Beaches in 2025 (Discover The Palm Beaches)

increase YOY of total visitors to The Palm Beaches

FY27 CULTURAL TOURISM MARKETING PLAN

Who’s Visiting?

#1 Families #2 Mature Adults #3 Young & Free

Florida Visitors in 2025

46.8% MILLENNIALS & GEN Z

Note: There was notable growth in affluent sub-categories, especially among Families and Mature Adults. Two-thirds of visitors were under the age of 55 (domestic).

GEN X

24.8% BOOMERS

Origin Markets

New York, Boston, D.C., Philadelphia, Chicago, Dallas, Houston, Atlanta (domestic);

Canada, Brazil, UK, Colombia, Mexico, Argentina, Germany (international)

Discover The Palm Beaches; Visit Florida Marketing Plan 2026-2027

27.5%

FY27 CULTURAL TOURISM MARKETING PLAN

National Travel Trends That Align with 1 Cultural Tourism “Sight-doing”—memorable participatory

experiences like cooking classes, craft workshops, and photography tours—continue to be important to Millennial and Gen Z travelers who find value in creating something, getting to know a place and its local residents, and learning new skills on trips.

“Slow tourism” and “calmcations”, in which

travelers spend more time in fewer places, is still popular, especially with families. Travelers are looking for trips that allow space to relax but also include chances to discover and share experiences together.

The desire for exclusive VIP experiences are being wrapped into “Wellth” travel itineraries, where travelers are seeking physical and mental wellness experiences in the luxury travel space.

Traveling for special events—whether it be

the big game, a live concert, or a special family moment (weddings, birthdays, anniversaries)—is still a huge trend and influences group bookings.

Pet-friendly as well as accessible travel experiences are two growing, yet niche, trends. 10 American Express Travel 2026 Global Travel Trends

FY27 CULTURAL TOURISM MARKETING PLAN

Tourism Master Plan & Destination Development CCPBC played a key role in developing Palm Beach County’s 20-year Tourism Master Plan (TMP), adopted by the County Commission in 2025/26. With its President & CEO serving on the TMP Steering Committee, CCPBC is helping shape the long-term vision for cultural tourism. The FY27 Cultural Tourism Marketing Plan aligns with key recommendations from the TMP. CCPBC recognizes that destination marketing extends beyond advertising and promotion. This plan focuses on strategies that strengthen the cultural sector, enhance the visitor experience, engage residents, and showcase the unique assets of Palm Beach County. Working collaboratively with the other TDC agencies, CCPBC is helping develop a stronger, more sustainable destination.

CCPBC’S DESTINATION DEVELOPMENT STRATEGY Over the past few years, CCPBC has evolved its cultural tourism work to respond to a changing philanthropic and legislative landscape, address changes and challenges to a growing cultural tourism marketplace, and position itself for the implementation of the county’s 20-year TMP. In FY26, CCPBC shifted a portion of its dollars from traditional and digital advertising towards initiatives that support cultural organizations and artists to create, deliver, and extend cultural tourism activities both here in Palm Beach County and in our target markets. This reallocation of resources will continue to fund new activations and events in FY27 that highlight The Palm Beaches’ arts and cultural sector which, in turn, is enhancing both CCPBC and DTPB’s cultural tourism efforts. This shift in how CCPBC stewards its cultural tourism funds allows for more flexible and nimble support of a changing tourism environment working in concert with CCPBC’s sister agencies.

FY27 CULTURAL TOURISM MARKETING PLAN

CCPBC’s FY27 Objectives & Performance Measures

Support Palm Beach County’s tourism marketing program by serving as expert and advocate to the arts and cultural sector, and stewarding funds and strategies that attract key audiences.

PERFORMANCE MEASURES

GOALS

Build programs that support the health and growth of the sector so that the arts continue to shine and demonstrate Palm Beach County is Florida’s Cultural Capital®.

PERFORMANCE MEASURES

GOALS

Number of non-resident audiences reported by Cat. B/CII grants (out-of-county) (reported 2x/year)

1,034,602

Number of participants in professional development/training programs (reported monthly)

950

Number of resident audiences reported by Cat. B/CII grants (in-county) (reported 2x/year)

2,610,081

Number of artists in the online Artist Directory (reported monthly)

800

Total number of audiences for the Arts in My Backyard program connecting artists and cultural organizations to underrepresented communities (reported monthly)

300

Number of total audiences reported by Cat. CI grants1 (reported 1x/year)

75,0001

Number of total audiences reported by Bright Idea Sponsorships (reported 2x/year)

125,000

Total number of cultural audiences1 (reported 1x/year)

3,844,6831

Room nights for creative professionals employed by cultural organizations (reported 2x/year)

19,332

Number of cultural events promoted on the online Events Calendar (reported monthly)

2,500

Partner referrals (clicks to organizations, artists, or tourism agencies) (reported monthly)

45,000

Website sessions/visits by cultural audiences (paid and organic) (reported monthly)

540,000

Advertising impressions (reported monthly)

50,000,000

Number of email subscribers (reported monthly)

77,000

Distribution of cultural tourism collateral materials (in-market/out-of-market) (reported monthly)

160,000

Number of staff site visits, studio visits, and attendance at cultural events (reported monthly)

Create unique cultural tourism opportunities to help brand the destination and drive visitation.

Number of audiences at cultural organizations participating in MOSAIC (reported 1x/year) Number of attendees at Palm Beach County Open Studios (reported 1x/year)

PERFORMANCE MEASURES

175

Number of sponsorships/partnerships with events that support artists or diverse communities (reported monthly)

7,000

Number of artists represented in the building (exhibitions, store, musical performances) (reported 1x/year)

275

The following pages detail the tactics that CCPBC departments will be implementing in FY27 to achieve these objectives and performance measures.

CCPBC’s initial projections included numbers for the Category C1 grant program. For the 2026-2027 fiscal year, the program will be funded from a different source. Therefore, those audience numbers will be tracked internally, but will not be tracked in TDC reports and will not be included in total number of cultural audiences. 1

GOALS 25%

250,000

Number of Palm Beach County artists or organizations that participated in in-market/out-of-market activations (reported monthly)

600

Percentage of out-of-county visitors annually (reported 1x/year)

GOALS 5,000

6,000

Promote the Robert M. Montgomery, Jr. Building as a cultural destination and informational hub for the county.

Visitors to CCPBC (reported monthly)

PERFORMANCE MEASURES

Number of sessions to the online Job Bank (reported monthly)

FY27 CULTURAL TOURISM MARKETING PLAN

Marketing To promote Florida’s Cultural Capital® in FY27, CCPBC’s award-winning marketing team will execute an integrated strategy that includes advertising campaigns, promotional events and activations targeting cultural travelers, and curated content and specialty publications that can help visitors plan travel itineraries. CCPBC will also utilize public relations and digital communication strategies to enhance and support the campaigns, events and activations, as well as the local cultural sector itself. Collaborations with TDC sister agencies and sponsorships of tourism-facing cultural events and activations round out the team’s plans. While the ultimate goal is to generate bed taxes and influence occupancy and room rates, CCPBC’s marketing tactics are specifically aimed at driving awareness, impressions, and referrals to our cultural partners, nurturing travel intent to our destination by inspiring audiences and developing our destination through new and exciting programs and events.

FY27 CULTURAL TOURISM MARKETING PLAN

Cultural Tourism Advertising Tactics CCPBC’s advertising initiatives target cultural travelers through carefully selected audience segments and priority markets. With a focus on awareness and/or impressions as well as generating referrals and email signups, CCPBC’s advertising insertions are meant to enhance the work of the county’s official destination marketing organization (DTPB) and Palm Beach County cultural organizations’ own marketing campaigns. Advertising creative will showcase the breadth and quality of Palm Beach County’s arts and cultural experiences through compelling photography, video, and storytelling. Creative assets will be tailored to support both CCPBC’s overarching destination marketing efforts and campaigns that highlight specific initiatives, partners, and seasonal opportunities, which are detailed later in this plan. Messaging and creative assets will also support extensions such as signage, swag, and other giveaways.

KEY INITIATIVES FOR FY27

• Utilizing paid content creators to add authentic come-with-me videos to CCPBC’s visual assets. • Development of assets to support CCPBC’s upcoming 50th Anniversary. • Exploring opportunities to reach Spanish and Creole-speaking audiences.

Target Markets & Demographics NATIONAL

AUDIENCE PROFILES

• Boston

Millennials, Gen Xers and Boomers (Age 30+): HHI: $75K+

• Austin

• Chicago • Dallas • Houston • New York • Philadelphia • Washington, D.C.

DRIVE MARKETS • Atlanta • Ft. Myers/Naples • Jacksonville • Miami/Ft. Lauderdale • Orlando • Tampa

Millennials and Gen Zers (Under 30): HHI: $40K+ Interests: • Travel + Vacations • History + Culture • Arts: Shows and Performances • Experiences: Outdoor, Family-Friendly, Adventurous, Solo, Couple, etc.

FY27 CULTURAL TOURISM MARKETING PLAN

Co-op Advertising CCPBC plans to offer approximately 100 advertising packages across digital and traditional channels to its TDC grantees and other local cultural organizations as part of its FY27 co-op program. Offered on behalf of the TDC, these curated opportunities provide discounted access to high-value advertising placements that many organizations would not be able to secure independently. By leveraging CCPBC’s buying power and strategic partnerships, the program strengthens destination marketing while helping participating organizations maximize their tourism marketing investments.

KEY INITIATIVES FOR FY27

• Explore new strategic media partnerships that expand the value and reach of the co-op advertising program. • Develop custom co-op advertising opportunities that support destination initiatives, major events, and emerging tourism campaigns.

FY27 CULTURAL TOURISM MARKETING PLAN

Art Basel Miami Beach This Flagler Award-winning campaign will be reactivated in November through early December 2026 to target visitors and locals in the Miami market in the weeks surrounding the annual international art festival, Art Basel Miami Beach. The goal is to drive awareness of The Palm Beaches as a cultural destination and encourage visitation by leisure travelers and seekers of high-quality, authentic cultural experiences. Geo-targeted digital ads will be supplemented by out-of-home advertising placements in the Miami area.

KEY INITIATIVES FOR FY27 • Messaging will appear in both English and Spanish. • OOH ad placements will be heavily focused on transportation networks (billboards, vehicle wraps, train stations) and high-trafficked pedestrian areas near Art Basel or Miami Art Week activities. • A co-op partnership with the Norton and Boca Museums of Art will be enhanced with exhibitionspecific content on the campaign landing page. • An on-site activation in the Miami area targeting influencers and media during Miami Art Week will be explored in partnership with cultural organizations and DTPB. • Enhanced itinerary-building tools will be provided on the campaign landing page specific to artful experiences in The Palm Beaches.

FY27 CULTURAL TOURISM MARKETING PLAN

Palm Beach County Black Cultural Heritage Trail CCPBC, in partnership with a community-based committee working to create a Black Cultural Heritage Trail for Palm Beach County, launched this campaign in January 2025. The Trail is a self-guided tour of just over a dozen important sites around the county. In FY27, CCPBC will continue to promote the Trail through digital advertising placements (Google, Meta/Facebook and Instagram) and print collateral placed strategically at Visitor Information Centers, cultural organizations, and other partner locations. Cross-promotional opportunities (special events or activations) will also be utilized to get in front of new audiences.

KEY INITIATIVES FOR FY27 • New visual storytelling and promotional content will be created using social media influencers and content creators. • A mobile app will be developed to enhance the user experience. • Cross-promotions with special events, including the National Battle of the Bands at Florida Atlantic University, the re-enactment of the Seminole War Battle of the Loxahatchee in Jupiter, and celebrations relating to the Martin Luther King, Jr. national holiday.

Historical photo courtesy of Spady Cultural Heritage Museum

FY27 CULTURAL TOURISM MARKETING PLAN

MOSAIC & Palm Beach County Open Studios Celebrating its 10th iteration, MOSAIC (Month of Shows, Art, Ideas and Culture) will return in May 2027 to encourage residents and drive-market audiences to visit The Palm Beaches. This annual celebration features partnerships with more than 30 local cultural organizations to offer deals and discounts on experiences or admission tickets throughout the month of May. CCPBC will engage with a local creative professional to create a signature artwork for the 2027 celebration and will use it to develop a robust advertising and promotional campaign that will run during April and May. Also in April, a monthlong campaign to promote Palm Beach County Open Studios (see Artist Services section) will launch, targeting audiences interested in learning about and supporting Palm Beach County creative professionals through advertising (digital, print, OOH) and other promotional strategies.

KEY INITIATIVES FOR FY27 • Solicit more participation from cultural partners, help them improve offers, and train them to track visitation and offer redemptions in order to improve results reporting. • Consider an out-of-market or in-county extension or activation in partnership with cultural organizations, such as a celebratory drone show to kick off the month. • Host a kickoff party for local influencers, media, and participating cultural organizations and TDC sister agencies to boost awareness and engagement locally. • Partner with local hotels and restaurants to enhance the cultural tourism experience and drive awareness through poolside activations and foodie experiences. • Develop itinerary-building tools and interactive maps hosted on the campaign landing pages. 18

The MOSAIC Paws-port in 2026 rewarded exploration with collectible pins available at participating venues

FY27 CULTURAL TOURISM MARKETING PLAN

Collaborations & Sponsorships CCPBC sponsors tourism-facing cultural events held in Palm Beach County that align with our mission, such as LagoonFest, ArtiGras Fine Arts Festival, and Lake Worth Beach Street Painting Festival. Collaborations with the TDC and our sister agencies also infuse other types of tourism events or programs (both in-county and out-of-county) with arts and culture, such as Eudēmonia, Ultimate Weeks of Sport, and National Battle of the Bands. Collaborations and sponsorships can be in the form of financial support; in-kind marketing or promotional support through content creation, swag or giveaways; or stipends to a creative professional to participate or perform in an event or program. CCPBC acts as a resource for many established and new programs, festivals and events, and as a connector to the local cultural sector, from nonprofit organizations to creative professionals, including artists, musicians, dancers, and other performers.

KEY INITIATIVES FOR FY27

• Through its Specialty Publications program (noted on the next page), CCPBC will be able to offer more in-kind tourism materials for distribution at local events, conferences, and festivals. • A sponsorship of the 2027 Art Palm Beach fair at the Palm Beach County Convention Center will celebrate one of the county’s most well-known artists, Bruce Helander, through a special retrospective exhibition upon his 80th birthday. • CCPBC will once again commission a Palm Beach County-based professional artist to create the official poster for the second annual National Battle of the Bands in The Palm Beaches, highlighting local talent through a strategic sponsorship. • A sponsorship of a new event series and radio show/podcast called The Culture Circuit will promote local cultural organizations and highlight performances and exhibitions with a goal to engage with CCPBC’s over-30 audiences.

Janeen Talbott, The Inaugural Whistle (detail). Official commemorative artwork for the inaugural National Battle of the Bands in The Palm Beaches.

FY27 CULTURAL TOURISM MARKETING PLAN

AN Arts GUIDE FOR SPORTS FANS

Roger Dean Chevrolet Stadium 4751 Main St. Jupiter, FL 33458

Specialty Publications T H E R E ’ S SO MUCH TO DO I N J UPIT E R A F T E R T H E G A M E

ANNUALLY EVERY FEBRUARY

65 SPORTS AT ONE TIME, IN ONE PLACE. CCPBC will continue to elevate The Palm Beaches as Florida’s Cultural Capital® Jupiter Inlet Lighthouse & Museum

ONLY IN THE PALM BEACHES.

through a growing portfolio of visitor-focused editorial content that inspires travel and encourages deeper exploration of the destination. FY27, DELRAYIn BEACH OPEN CCPBC will celebrate the 20th anniversary of art&culture magazine, its award-winning WINTER EQUESTRIAN Lighthouse ArtCenter Gallery FESTIVAL publication that has spent two decades showcasing the people, places, and experiences that define Palm Beach County’s vibrantMLB arts and cultural SPRING TRAINING FOR MORE CULTURAL INSPIRATION community. 500 Captain Armour’s Way, Jupiter, FL 33469 (561) 747-8380 I jupiterlighthouse.org

Climb up to the top of this historic 1860 landmark and take in the best view of Palm Beach County.

373 Tequesta Dr., Tequesta, FL 33469 (561) 746-3101 I lighthousearts.org

Palm Beach Zoo

Attend visual art exhibitions, workshops, and classes in the heart of this seaside town.

Maltz Jupiter Theatre 1001 E. Indiantown Rd., Jupiter, FL 33477 (561) 575-2223 I jupitertheatre.org

GAUNTLET OF POLO

IN THE PALM BEACHES

palmbeachesculture.com/explore

Building on that milestone, CCPBC will continue expanding its collection of @palmbeachculture THE COGNIZANT THE PALM specialized visitor guides—including Collecting Art in The CLASSIC PalmIN Beaches, Arts #palmbeachculture & BEACHES Wellness in The Palm Beaches, Arts & Dining in The PalmTGL Beaches, and An Arts PRESENTED BY SOFI Guide for Sports Fans—while introducing new publications that connect travelers ULTIMATEWEEKOFSPORTS.COM with arts and cultural experiences tailored to their interests. Delight in top-notch musicals, plays, and concerts at this premier regional theatre.

KEY INITIATIVES FOR FY27

Cover artwork: Kyle Lucks, On the Attack, 2024, Acrylic on canvas, 48”x38”

Jupiter Inlet Lighthouse & Museum

• Launch of the new Arts & Nature Guide, highlighting sculpture gardens, botanical experiences, outdoor art, and nature-inspired cultural attractions. • Launch of the new Kids Cultural Guide, connecting families with museums, performances, and hands-on arts experiences designed for young cultural explorers.

FY27 CULTURAL TOURISM MARKETING PLAN

Attention-Grabbing Cultural Activations CCPBC plans to initiate or support special events, activities and programs that will generate buzz about the destination. Some may be curated and executed by CCPBC itself or as a collaboration with its TDC sister agencies.

ART BROS

CCPBC has signed on to collaborate with the Palm Beach County Film and Television Commission and a local production company to create a visually immersive, culture-driven television series called Art Bros. Six energetic and stylish episodes are planned for production in FY27. Each episode will explore The Palm Beaches’ thriving art and culture scene through the eyes of young adults Nicolas and Christian Von Breeden who are brothers, athletes, and artistic collaborators.

DANCING BALLERINA UMBRELLAS

“Culture Is Close By” will be the messaging that supports this whimsical cultural installation featuring a dancing ballerina whose skirt doubles as an umbrella. Three Dancing Ballerina Umbrellas will be installed throughout FY27 at strategic locations such as outdoor festivals, beachfront hotels, or sporting events, reminding visitors that there is “So Much More” to see and do at cultural attractions nearby. Each installation will come with signage and/ or collateral to support website referrals and to provide more information.

“TASTE OF CULTURE” EXPERIENCE

CCPBC will continue exploring opportunities to introduce a cultural “food truck” experience at tourismheavy events. The food truck would serve up live painting experiences (“Brushetta”), a dancing ballerina (“BLT” for “Ballet”), or an operatic solo (“Mezzorella Sticks”). The food truck would be equipped with destination guides and other cultural tourism information.

SHADES OF CULTURE

The Shades of Culture program is a public-facing strategy to promote the importance of cultural tourism within the destination. A pair of larger-thanlife teal sunglasses travel around the county to venues and events that have high visitor traffic between November and May. The images on the lenses change for each location to highlight nearby cultural offerings. Signage and QR codes invite visitors to “See the Arts Through a Different Lens” and engage with CCPBC by tagging photos and content. A smaller pair is also available for pop-up locations at hotels, conventions, or other events.

FY27 CULTURAL TOURISM MARKETING PLAN

Digital Marketing & Communications Platforms CCPBC’s integrated digital platforms serve as the primary gateway for discovering arts and culture in The Palm Beaches. A robust website, multiple social media channels and email communications connect visitors with events, attractions, artists and trip-planning resources.

Website Through palmbeachculture.com, visitors can access a growing collection of visitor resources, including: • Insider Access, a blog of inspired itineraries and seasonal recommendations. • The Palm Beach County Black Cultural Heritage Trail. • Destination guides designed to encourage exploration of The Palm Beaches’ different regions. • Digital editions of art&culture magazine. • Planning tools including the Events Calendar and the Artist Directory. • CCPBC’s Season Guide highlighting its own exhibitions and events.

Social Media Facebook, Instagram, LinkedIn, and YouTube are utilized to inspire visitors and residents alike to experience Florida’s Cultural Capital® through timely, engaging content that highlights: • Cultural attractions, exhibitions, performances and festivals. • Signature initiatives including MOSAIC, Palm Beach County Open Studios, and Go Beyond Basel. • Travel inspiration, itineraries, and recommendations that encourage exploration throughout the destination. • Artists as cultural ambassadors. 22

• Advocacy messaging and professional development opportunities to support the cultural arts sector.

FY27 CULTURAL TOURISM MARKETING PLAN

Digital Marketing & Communications Platforms Email Newsletters CCPBC’s tourism-focused email newsletters deliver curated recommendations that encourage cultural exploration through: • Featured exhibitions, performances, festivals, and seasonal events. • Travel inspiration and suggested itineraries. • Direct access to the online Events Calendar and destination planning resources.

KEY INITIATIVES FOR FY27 • Implement a next-generation website accessibility platform through strategic digital partnerships to enhance accessibility and create a more inclusive visitor experience. • Explore ways to advance the website’s visibility through Answer Engine Optimization (AEO) and evolving AI search best practices. • Continue enhancing CCPBC’s online arts and culture database with new features and improvements that make discovering Palm Beach County’s creative assets easier than ever. • Expand CCPBC’s social media strategy through increased use of short-form video, creator-driven storytelling, and platform-specific content that inspires cultural exploration and drives engagement with Palm Beach County’s arts and cultural offerings. • Launch and optimize redesigned tourism email templates informed by a recent digital audit with agency partner Push, using performance data to improve engagement, strengthen visitor communications and drive traffic to CCPBC’s digital platforms.

• Leverage the weekly “3 to See” feature in The Palm Beach Post to drive traffic to CCPBC’s social media channels, where audiences can find three more curated arts and cultural experiences each week.

FY27 CULTURAL TOURISM MARKETING PLAN

Public Relations CCPBC will be collaborating with and supporting DTPB in FY27 to engage with international, national, and drive market media to garner earned and paid media attention. FAM tours of the destination will offer engaging itineraries featuring cultural destinations and activities, as well as opportunities to meet with CCPBC and cultural organization representatives. Out-ofmarket media events will bring Florida’s Cultural Capital® to top travel, lifestyle, and arts writers and influencers by sharing information on upcoming exhibitions, performances, and more.

KEY INITIATIVES FOR FY27 • Explore with DTPB an in-state desk side initiative, focusing on engaging with media across Florida. • Explore opportunities to support or participate in outof-market activations hosted by Bright Idea Sponsorship recipients (see Grants & Sponsorship section) to garner media attention. • Increase partnerships with local, drive market, and national influencers to amplify arts and cultural experiences throughout The Palm Beaches. • Strengthen collaboration with cultural organizations to identify shared media opportunities, amplify major announcements, and support destination storytelling efforts. • Continue to track PR effectiveness through earned media placements and reach.

Ceramic artist Lani Goodrich created a small exhibition to support the FY26 media mission “Art of the Plate” at the Nobu Hotel in Miami.

FY27 CULTURAL TOURISM MARKETING PLAN

Grants & Sponsorships Grant and major sponsorship funding is vital to nurturing creativity, promoting cultural tourism, and preserving Palm Beach County’s cultural heritage. CCPBC’s grant and sponsorship programs support cultural organizations of all sizes, as well as artists across all disciplines. CCPBC’s grant programs are recognized models of excellence, designed to uphold the highest standards of fairness, transparency, and impact. Through a thoughtfully developed review process, cultural organizations receive not only funding, but also the guidance and resources needed to strengthen their marketing efforts, expand cultural tourism, and build long-term organizational capacity. Comprehensive workshops, personalized training, and public panel reviews by industry experts and tourism leaders help ensure every applicant has the opportunity to succeed. New sponsorship programs introduced over the past two years have expanded funding opportunities for cultural organizations and artists while creating pathways for new events, innovative programming, and future grant opportunities.

FY27 CULTURAL TOURISM MARKETING PLAN

Grant Categories

Site Visits

CATEGORIES B & C-II

In addition to its ongoing work in cultural tourism and destination development on behalf of the TDC and Palm Beach County, CCPBC is deeply committed to strengthening and sustaining the local cultural sector. As part of this mission, CCPBC has a dedicated program— separate from its standard grant cycle—to conduct site visits with cultural organizations across the region.

(FUNDED BY PALM BEACH COUNTY TOURIST DEVELOPMENT TAX)

Categories B and C-II are biennial tourism grant programs that support Palm Beach County nonprofit arts and cultural organizations with marketing and program expenses associated with performances, exhibitions, and cultural events. In addition to other criteria, organizations are eligible based on the following annual operating revenues: Category B: $1.175 million and above Category C-II: $200,000–$1,174,999

CATEGORY C-I

(FUNDED BY PALM BEACH COUNTY AD VALOREM TAX)

The Category C-I Cultural Development Fund for Small or Emerging Cultural Organizations is an annual grant program open to nonprofit cultural organizations with operating revenues of at least $25,000. The grant program is designed to preserve cultural heritage and traditions through the arts, significantly advance cultural opportunities for children and youth, and create opportunities for Palm Beach County residents to experience culturally diverse, innovative, and excellent cultural programs and projects. This grant program is funded through county ad valorem taxes; however, CCPBC believes this program is a gateway towards eligibility for tourism grants and critical support for smaller organizations.

KEY INITIATIVES FOR FY27 • Track audience numbers (in-county and out-of-county) and direct room night stays for creative professionals for each grantee. • Automate grant reimbursement review and approval processes with a goal to reduce turnaround time and ensure faster payment to grantees. • Create training videos to supplement in-person training workshops for grant applicants and existing grantees.

• Explore opportunities to improve the effectiveness and efficiency of CCPBC’s grant programs.

These visits are designed to go beyond basic grant compliance. They provide an opportunity to gain firsthand insight into each organization’s successes and challenges, while offering tailored support, valuable connections, and strategic resources. Conducted by members of CCPBC’s grants team alongside representatives from CCPBC board of directors, these visits serve as a vital tool for ongoing communication, collaborative problem-solving, and sector-wide growth. By investing in these relationships and offering targeted assistance, CCPBC helps ensure that the cultural community remains vibrant, resilient, and poised for long-term success.

The inaugural Palm Beach Reggae Music & Arts Festival was a recipient of the first round of Bright Idea Sponsorships.

Bright Idea Sponsorships Innovation drives cultural tourism. The Bright Idea Sponsorship program supports nonprofit organizations with creative activations, special events, festivals, and MOSAIC programming designed to attract visitors, generate excitement, and strengthen The Palm Beaches as Florida’s Cultural Capital®. By providing flexible sponsorship funding, the program empowers organizations to test new ideas, expand successful concepts, and respond to emerging tourism opportunities. Projects are selected based on their creativity, organizational capacity, financial viability, alignment with tourism goals, and ability to create meaningful visitor engagement. The program also encourages long-term sustainability by allowing successful projects to seek funding for up to three years as they grow and demonstrate impact.

KEY INITIATIVES FOR FY27 • Expand participation in the Bright Idea Sponsorship program by increasing the number of applications and encouraging new nonprofit organizations to apply. • Refine the sponsorship application process based on applicant feedback and lessons learned during the program’s inaugural year.

FY27 CULTURAL TOURISM MARKETING PLAN

Recognizing Artists as Tourism Ambassadors The Artist Innovation Fellowship (AIF) recognizes Palm Beach County’s most accomplished professional artists while investing in their artistic and professional growth. Beginning in FY27, the program will be funded through the TDT, reinforcing the important role artists play as ambassadors for Florida’s Cultural Capital® and promoting Palm Beach County as a premier cultural destination. In addition to providing unrestricted funding, the fellowship supports recipients’ continued artistic development while equipping them with tools to serve as ambassadors for the destination. New professional development opportunities—including destination messaging, media training, and ambassador resources— will help Fellows confidently share the story of Palm Beach County’s vibrant arts and cultural community as they exhibit, perform, participate in residencies, and engage with audiences across the country and beyond. By supporting artists as both creative leaders and cultural ambassadors, this fellowship extends the destination’s reach while strengthening Palm Beach County’s reputation as a place where artists can thrive.

FY27 CULTURAL TOURISM MARKETING PLAN

Artist Services CCPBC offers a variety of free services and programs for Palm Beach County’s creative professionals, regardless of medium or career stage. The organization provides exhibition, professional development, and retail opportunities at its headquarters in Lake Worth Beach, while also connecting artists to online resources, including the Artist Directory and Calls to Artists. At their core, professional artists are also small business owners. CCPBC is committed not only to supporting artists in their creative endeavors but also to strengthening the business side of their practice. By providing resources, guidance, and opportunities for professional growth, CCPBC helps build a resilient and sustainable arts community. This investment is key to cultivating an authentic and thriving cultural ecosystem—an essential driver of Palm Beach County’s tourism economy.

29 Brian Wood, Need for Speed, 2024 (detail)

FY27 CULTURAL TOURISM MARKETING PLAN

Foodways

Biennial 2027

(JAN—FEB 2027)

(APRIL—JUNE 2027)

Palm Beach County-based professional artists explore the cultural traditions, social practices, and systems surrounding food. Drawing from cooking, eating, fishing, farming, and food production, the works examine how food reflects identity, labor, memory, and community across generations and cultures. Together, they consider the ways food connects people to place, tradition, and one another.

The 2027 Biennial, guest curated by

Sun, Sand, Surf

The Short List

Artist Marketplace

(NOV—DEC 2026)

(MARCH—APRIL 2027)

(JULY—AUGUST 2027)

Palm Beach County-based professional artists explore the landscapes, light, and visual culture of coastal South Florida. From shifting reflections and atmospheric skies to surf culture and shoreline environments, the works examine how artists interpret the experiences, rhythms and evolving identity of life along the coast. Across a range of perspectives, the exhibition reflects the enduring influence of the beach on the creative life of The Palm Beaches.

The second iteration of a wildly popular exhibition in FY26, the show will be extended to three weeks this season. Curated for collecting, this exhibition of small but excellent works by Palm Beach County artists invites engagement—whether as a supporter, collector, or curious newcomer.

A maker’s market where Palm Beach County-based creative professionals showcase their work in an engaging environment with food and musical performances. This unique showcase offers an opportunity to discover new talent, connect with creators, and support the arts through direct purchase.

Exhibitions CCPBC’s three galleries at the Robert M. Montgomery, Jr. Building in downtown Lake Worth Beach are venues for Palm Beach County-based professional artists to show, share, and sell their work. They are also designed to attract visitors with 12 or more quality exhibitions annually. The largest gallery space, known as the Kruger Family Gallery, will feature the following exhibitions in FY27:

independent curator Ross Karlan, brings together Palm Beach County-based professional artists whose works reflect the evolving ideas, perspectives, and cultural experiences shaping the region today. Presented as CCPBC approaches its 50th anniversary in 2028, the exhibition offers a broad look at contemporary artistic practice in The Palm Beaches while highlighting the diversity and growth of the county’s creative community.

FY27 CULTURAL TOURISM MARKETING PLAN

Palm Beach County Open Studios

Lake Theatre Revival Series

Open Studios is an annual event that will be held May 1–2 in 2027 to coincide with the MOSAIC celebration. It invites locals and visitors alike to go behind the scenes and visit Palm Beach County-based creative professionals at their studios, with the chance to purchase art directly from the creators and experience art demonstrations firsthand. Open Studios has grown steadily since it first launched, with more than 150 artists participating in locations across the county and thousands of visitors attending the twoday event.

The Lake Theatre Revival Series celebrates the legacy of the historic Lake Theatre, which once operated at the site of CCPBC’s headquarters in downtown Lake Worth Beach. Launched in 2025 to commemorate the theatre’s 85th anniversary, the series presents classic and culturally significant films paired with special guests, talkbacks, and community partnerships. The series returns for a second season in FY27, creating unique cultural experiences that connect film, local history and the arts while introducing new audiences to CCPBC.

KEY INITIATIVES FOR FY27

• Capitalize on the popular event to help launch the MOSAIC celebration the first weekend in May 2027. • Explore the development of a mobile app to enhance visitor navigation, artist discovery, and event engagement. • Expand artist training to strengthen visitor engagement, storytelling, and cross-promotion throughout the weekend.

KEY INITIATIVES FOR FY27

• Shift the series to feature films presented in coordination with CCPBC’s gallery exhibitions, creating stronger connections across programming. • Expand partnerships with cultural organizations and community partners to develop special screenings and reach new audiences. • Continue incorporating guest speakers and post-film conversations that provide additional context and enhance the audience experience.

FY27 CULTURAL TOURISM MARKETING PLAN

Community Engagement CCPBC believes everyone should have the opportunity to experience arts and culture in Palm Beach County. Through strategic partnerships, public programs, and community outreach, the Community Engagement program advances CCPBC’s mission to nurture, promote, and support the county’s cultural sector. By expanding access to the arts, connecting artists and cultural organizations with valuable resources, and creating meaningful opportunities for participation, these initiatives strengthen community connections while fostering lifelong engagement with arts and culture.

FY27 CULTURAL TOURISM MARKETING PLAN

Arts in My Backyard (AIMBY) AIMBY is CCPBC’s umbrella community engagement program. Through communitybased arts experiences, AIMBY connects local artists and cultural organizations with communities across the county, encouraging greater participation in Palm Beach County’s cultural landscape. Family Saturdays is AIMBY’s art exposure program, which expands opportunities for local cultural organizations and teaching artists to engage new audiences through free, family-friendly arts experiences. CCPBC provides teaching artists and cultural organizations with paid teaching opportunities, including a stipend and supply budget. The series will continue to be available in communities across Palm Beach County, allowing residents and visitors to experience diverse cultural offerings locally.

KEY INITIATIVES FOR FY27 • Utilize Family Saturdays to enhance special events and festivals such as the Lake Worth Beach Street Painting Festival and the Black Gold Jubilee in the Glades, allowing for cultural organizations and teaching artists to expand their reach and audience. • Engage in new partnerships with local libraries and community organizations to allow for more participation in the arts locally. • Offer the Arts & Wellness Space as a venue for cultural organizations and professional artists to utilize to bring the arts to the local community.

COMMUNITY SPONSORSHIPS A small budget has been allocated toward strategic sponsorships of community events to engage with organizations with a goal to build a pipeline for prospective grantees and Bright Idea Sponsorships. Some examples of FY27 sponsorships include Say it Loud, Art & Autism Expo, Black Gold Jubilee, National Poetry Month Youth Festival, and the Ukrainian Cultural Festival. 33

FY27 CULTURAL TOURISM MARKETING PLAN

Professional Development & Capacity Building The Institute for Cultural Advancement (ICA) is CCPBC’s signature professional development program for cultural organizations and creative professionals. Each season features free monthly sessions covering a wide variety of topics important to professionals within Palm Beach County’s cultural sector. Sessions are led by guest speakers or CCPBC staff. The series will launch with Coffee & Culture through which professionals new to the sector can learn more about CCPBC programs and resources as well as the role of the TDC. The series will continue monthly and will explore topics including Social Media for Artists, Filing Taxes as an Artist, and MOSAIC Training. The biennial Arts Administrators Fellowship strengthens Palm Beach County’s cultural sector by providing emerging arts leaders with professional development, mentorship, and hands-on learning opportunities. Through workshops, networking, and collaboration with experienced professionals, the program helps cultivate the next generation of arts administrators while building capacity across the county’s cultural community.

KEY INITIATIVES FOR FY27 • Virtual workshops will be offered to make professional development more accessible to all. • Launch a new cohort of Arts Administrators Fellows in October 2026, expanding leadership development opportunities for emerging arts professionals. 34

FY27 CULTURAL TOURISM MARKETING PLAN

Advocacy A thriving arts and cultural sector depends on strong public investment and informed leadership. Through year-round advocacy, education, and relationship building, CCPBC works with elected officials, community partners, and cultural organizations to advance policies and investments that strengthen Florida’s Cultural Capital®. By championing the economic, educational, and community impact of arts and culture, these efforts help ensure Palm Beach County remains a premier destination to live, work, and visit.

FY27 CULTURAL TOURISM MARKETING PLAN

The State of Public Funding for the Arts Federal

State

Due to the efforts of AFTA and arts advocates across the country, Congress funded the National Endowments for the Arts and Humanities (NEA and NEH) at $207 million each in FY26 (level funding from FY25). This is a major win for the sector at a time when public funding support for the arts is shrinking and organizations are navigating uncertainties. While this is positive national news, a large majority of these federal funds are allocated to rural arts initiatives or specific programs. In a recent survey, only 8% of CCPBC’s grantees reported that they have received funding from the NEA.

Additionally, the State of Florida restored its arts funding in the 2025-26 budget. Over $21 million was approved for the Florida Division of Culture (DAC) grants program, and $1.8 million funded 15 Palm Beach County organizations this year. The Governor approved the state’s 2026-27 budget with $20 million allocated for the DAC program, which will fund 121 organizations across the state and 9 in Palm Beach County*. The state’s grant program has not recovered since the Governor’s $32 million veto in the 2024-25 budget year. Organizations now compete for roughly half the preveto funding, with 70% fewer grants being awarded across Florida. Palm Beach County’s state funding has dropped 77% over four years. Many organizations have not received funding for three years in a row.

*Palm Beach County may receive some additional funding through a provision in the budget. The list of recommended organizations and grant amounts has not been released in time to include in this report. 36

FY27 CULTURAL TOURISM MARKETING PLAN

Property Tax Amendment: Potential Impact on Arts & Culture in Palm Beach County Local Based on the constitutional amendment approved by the Legislature for the November 2026 ballot, voters will be asked to consider a substantial expansion of Florida’s homestead exemption, potentially reducing local government revenues and creating a framework for future elimination of much of the non-school property tax on homesteads. The arts sector depends heavily on county and municipal investment, and any significant reduction in property tax revenue could have ripple effects across cultural funding, public facilities, special events, and quality-of-life initiatives. In a survey of CCPBC’s grantees, 23 organizations ranging in budget size reported nearly $1.8 million in local government support in 2025-2026 (outside of TDC grants) which could be at risk. The potential impact extends beyond direct arts funding from the county or a municipality. Arts programs are also funded by taxing districts like CRAs, DDAs, and the Children’s Services Council, which will also be impacted by the property tax amendment.

Potential impacts may include: • Cultural grant programs • Public art initiatives • Municipal cultural affairs departments/jobs • Special events and festivals • Maintenance of cultural facilities • Community partnerships • Arts education programs Palm Beach County’s quality of life is supported by cultural institutions, museums, performing arts venues, festivals, arts education programs, public art, and historic sites. These community assets help attract visitors, businesses, talent, and investment. Cultural organizations in Palm Beach County are facing a potential “double impact:” declining access to state funding while local government revenues may also be constrained if the amendment passes. Organizations that support tourism, education, quality of life, and economic development could be affected from both directions simultaneously.

FY27 CULTURAL TOURISM MARKETING PLAN

Government & Stakeholder Relations A key piece of CCPBC’s advocacy work is engagement with elected officials and other arts advocacy groups. The timing of this work depends on election cycles and legislative sessions. As the November 2026 election includes key races at the state and local levels, and the property tax amendment, this will be an important year. Last year, CCPBC was successful in securing a Palm Beach County representative on the Florida Council on Arts & Culture, the 15-member statewide governing board appointed by the Governor, Senate President, or House Speaker, to advise the Secretary of State. Palm Beach philanthropist and arts champion Frances Fisher is the first Palm Beach County representative in over 20 years.

KEY INITIATIVES IN FY27

• CCPBC will continue to work closely with TDC leadership on a proactive strategy going into the new legislative session (March 2027) to ensure that statutes around the usage of TDT are protected, and that there is clear communication to decision-makers about the importance of tourism funding to a sustainable destination and the successful model for bed tax allocation being used in Palm Beach County. This work will include sponsoring and attending Palm Beach County Days in The Capitol to communicate as a united front. • Leverage the Palm Beach County seat on the Florida Council on Arts & Culture to understand the state’s priorities and advocate for additional funding for the arts and for Palm Beach County. • Continue to find ways to engage locally with the Board of County Commissioners, City Council members in the larger municipalities, League of Cities, Business Development Board, Economic Council, and the Chambers of Commerce. This work includes attending and/or sponsoring key meetings, luncheons, award ceremonies, and other events to network and keep the cultural sector top-of-mind.

Frances Fisher and CCPBC President & CEO Dave Lawrence

FY27 CULTURAL TOURISM MARKETING PLAN

Community Outreach & Education As the designated LAA for Palm Beach County, it is CCPBC’s mission to keep the arts sector informed about important policies and legislative changes and engaged in communicating the value of arts and culture to residents and stakeholders. This work includes providing tools, resources, and research on CCPBC’s website; sending Advocacy Alerts with timely information and action items; and regularly convening cultural leaders to share information and foster dialogue.

KEY INITIATIVES IN FY27

• CCPBC will commission a Palm Beach County-based visual artist to create a signature work that will be used as part of an evergreen advocacy and education campaign focused on the value of arts and culture in the community. • A comprehensive toolkit using the new artwork will be created with tips and templates (emails, social media, talking points, etc.) for artists and organizations to customize and share. • CCPBC will lean into LinkedIn as the platform to share more advocacy messaging as well as thought-pieces on topics like the economic impact of arts, cultural tourism, education, public funding, and the creative economy. This content can also be re-purposed for op-eds and other distribution channels to maximize reach.

LAA SUMMIT Working in partnership with DAC and the Florida Cultural Alliance, CCPBC is exploring the opportunity to host a two-day Summit in Palm Beach County in 2027 for LAAs from around the state. Speakers may include representatives from AFTA, NEA, Visit Florida, and the Florida Association of Museums with discussions around issues and challenges that specifically impact LAAs and a goal of finding shared solutions and a collaborative impact. 39

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TU VOZ A T R O IMP

CATE O V D A S T R A N A E BECOM Together we can support, protect, and inﬂuence public policies and funding that impact the arts and cultural sector in Palm Beach County.

CONVIÉRTETE EN UN DEFENSOR DE LAS ARTES Juntos pode mos apoyar, proteger e inﬂuir en la s políticas p úblicas y el ﬁnanciam iento que im pactan al sector art ístico y cultu ral en el co n d a d o d e Palm Beach .

"We've done such a great job, now, that much of the attraction of this area is because of the arts." —Alexander W. Dreyfoos, Founder, Cultural Council for Palm Beach County

p a l m b e a c h c u l t u r e . c o m /e x p l o r e

Front Cover: ArtiGras Fine Arts Festival

6.B. Marketing PP Presentation

The Designated Local Arts Agency for The Palm Beaches

The Designated Local Arts Agency for The Palm Beaches • Established in 1978 • Historic building in Lake Worth Beach is open to the public

• Features galleries, an Education Training Center (ETC), a Visitor Information Center (VIC) and more As the LAA, we provide ... • support services • funding

• advocacy ... for cultural organizations and creative professionals. As a TDC sister agency, we ... • promote cultural tourism • administer public grant programs

A Season to Celebrate

A Season to Celebrate Throughout FY27, major capital improvements, internationally recognized museum exhibitions, and signature performances will offer residents and visitors compelling new reasons to experience Florida’s Cultural Capital®.

Together, these initiatives reinforce the arts as a key driver of tourism, economic vitality, and quality of life in The Palm Beaches.

CELEBRATING 10 YEARS -

MOSAIC 2027

THE SOCIETY OF THE FOUR ARTS Undergoing a $250 million campus renovation. Scheduled for completion in late 2027.

MORIKAMI MUSEUM & JAPANESE GARDENS Clifton Karhu: An American in Japan—a rare look at one of the most respected interpreters of Japanese culture through an American lens.

COX SCIENCE CENTER & AQUARIUM Construction continues on the Center’s $150 million expansion. Scheduled for completion in 2027.

KRAVIS CENTER FOR THE PERFORMING ARTS

GLAZER HALL Following its opening late last year, Palm Beach’s newest waterfront performing arts venue begins its inaugural full season.

PALM BEACH OPERA The 2027 season features timeless masterpieces including Aida, The Barber of Seville and Pagliacci.

BOCA RATON MUSEUM OF ART Tobi Kahn: Quest for the Essence, a major retrospective celebrating one of America’s leading contemporary artists.

Productions including The Great Gatsby, Hell’s Kitchen, Spamalot, The Sound of Music, BOOP! and Oh, Mary! to The Palm Beaches.

Marketing

Marketing TARGET MARKETS & DEMOGRAPHICS

NATIONAL • Austin

• Dallas

• Philadelphia

• Boston

• Houston

• Chicago

• New York

• Washington, D.C.

DRIVE MARKET • Atlanta

• Jacksonville

• Orlando

• Ft. Myers/ Naples

• Miami/Ft. Lauderdale

• Tampa

AUDIENCE PROFILES

Millennials, Gen Xers and Boomers (Age 30+): HHI: $75K+ Millennials and Gen Zers (Under 30): HHI: $40K+ Interests: • Travel + Vacations • History + Culture • Arts: Shows and Performances • Experiences: Outdoor, Family-Friendly, Adventurous, Solo, Couple, etc.

Cultural Tourism Advertising

Cultural Tourism Advertising Showcasing the breadth and quality of The Palm Beaches’ arts & cultural experiences. Tactics: • Focus on awareness and/or impressions • Generate referrals and email signups • Offer 100+ co-op advertising packages to cultural organization partners KEY INITIATIVES FOR FY27 • Utilize paid content creators to add authentic come-with-me videos to CCPBC’s visual assets.

• Explore opportunities to reach Spanish and Creole-speaking audiences. • Explore new strategic media partnerships that expand the value and reach of the co-op advertising program. • Develop curated co-op advertising opportunities that support destination initiatives, major events, and emerging tourism campaigns. • Develop assets to support CCPBC’s upcoming 50th Anniversary.

Art Basel Miami Beach

Art Basel Miami Beach MOSAIC & Palm Beach County Open Studios Campaign runs April & May 2027 KEY INITIATIVES FOR FY27 • Consider an out-of-market or in-county extension or activation in partnership with cultural organizations, such as a celebratory drone show to kick off the month. • Host a kickoff party for local I nfluencers, media, and participating cultural organizations and TDC sister agencies to boost awareness and engagement locally.

• Partner with local hotels and restaurants to enhance the cultural tourism experience and drive awareness through poolside activations and foodie experiences.

This Flagler Award-winning campaign will be reactivated in November through early December 2026. KEY INITIATIVES FOR FY27 • Messaging will appear in both English and Spanish.

• A co-op partnership and exhibitionspecific content promoting local cultural organizations and artists on the campaign landing page. • An on-site activation in the Miami area targeting influencers and media during Miami Art Week will be explored in partnership with cultural organizations and DTPB.

Collaborations Sponsorships

Collaborations & Sponsorships • LagoonFest • ArtiGras Fine Arts Festival • Lake Worth Beach Street Painting Festival • Eudēmonia

• Ultimate Weeks of Sport • National Battle of the Bands • Art Palm Beach

• The Culture Circuit radio show/podcast & event series

Specialty Publications Current collection of visitor guides incudes: Collecting Art in The Palm Beaches, Arts & Wellness in The Palm Beaches, Arts & Dining in The Palm Beaches, and An Arts Guide for Sports Fans. KEY INITIATIVES FOR FY27 • New Arts & Nature Guide • New Kids Cultural Guide

Public Relations CCPBC will be collaborating with and supporting DTPB in FY27 to engage with international, national, and drive market media to garner earned and paid media attention.

Out-of-market collaborations will also be explored with Bright Idea Sponsorship recipients.

Attention-Grabbing Cultural Activations

SHADES OF CULTURE

DANCING BALLERINA UMBRELLAS ACTIVATION

“TASTE OF CULTURE” EXPERIENCE

NEW PRODUCTION FOR THE PALM BEACHES TV

Digital Marketing Communications Platforms

Digital Marketing & Communications Platforms Website palmbeachculture.com Social Media Facebook, Instagram, LinkedIn, and YouTube Email Newsletters Tourismfocused email newsletters KEY INITIATIVES FOR FY27 • Explore ways to advance the website’s visibility through Answer Engine Optimization (AEO) and evolving AI search best practices.

• Launch and optimize redesigned tourism email templates. • Leverage the weekly “3 to See” feature in The Palm Beach Post to drive traffic to CCPBC’s social media channels.

rants Sponsorships

Grants & Sponsorships Grant Categories CATEGORIES B & C-II (FUNDED BY PALM BEACH COUNTY TOURIST DEVELOPMENT TAX)

Organizations are eligible based on the following annual operating revenues: Category B: $1.175 million and above Category C-II: $200,000–$1,174,999 CATEGORY C-I (FUNDED BY PALM BEACH COUNTY AD VALOREM TAX)

Recognizing Artists as Tourism Ambassadors

• Successfuly launched & implemented in FY26

Recognizing Artists as Tourism Ambassadors

• FY27 Cycle 1 sponsorships include: • Out-of-county marketing activation • New programs by first-time applicants • Return of many of the FY26 sponsored special events

The Artist Innovation Fellowship (AIF) recognizes Palm Beach County’s most accomplished professional artists while investing in their artistic and professional growth. It also equips them with tools to serve as ambassadors for our destination.

Bright Idea Sponsorships

rtist Services

Artist Services Free services and programs for creative professionals

Lake Theatre Revival Series

• Exhibition opportunities • Professional development • Retail opportunities

JAN—FEB 2027

NOV—DEC 2026

• Online Artist Directory

• Calls to Artists

The series returns for a second season in FY27 • December 11: Sun, Sand & Cinema: Beach Blanket Bingo • February 5: Food on Film: Big Night

MARCH—APRIL 2027

APRIL—JUNE 2027

• June 4: Japan on Film with Morikami Museum & Japanese Gardens • July 16: Season Finale: Black Cinema

JUNE—AUGUST 2027

Community Engagement

Community Engagement ARTS IN MY BACKYARD (AIMBY) AIMBY connects local artists and cultural organizations with communities across the county, encouraging greater participation in Palm Beach County’s cultural landscape. Family Saturdays series will continue to be available in communities across Palm Beach County, allowing residents and visitors to experience diverse cultural offerings locally. PROFESSIONAL DEVELOPMENT & CAPACITY BUILDING The Institute for Cultural Advancement (ICA) is CCPBC’s signature professional development program for cultural organizations and creative professionals.

The biennial Arts Administrators Fellowship strengthens Palm Beach County’s cultural sector by providing emerging arts leaders with professional development, mentorship, and handson learning opportunities.

dvocacy

Advocacy The State of Public Funding for the Arts State • Funding restored in 2025-26 budget, with $1.8 million going to 15 PBC organizations

• 2026-27 budget will fund 13 PBC organizations with just over $1.6 million in grants • State funding to PBC has dropped 66% over four years and many organizations have not received funding for 3 years in a row Proposed Property Tax Amendment Local impacts may include: • Cultural grant programs • Public art initiatives

• Jobs • Special events and festivals • Maintenance of cultural facilities • Community partnerships • Arts education programs

Our FY27 Strategies • Community Outreach & Education • Relationship-building ... to drive strong public investment and informed leadership. • Research & Resources • Exploring Local Arts Agency Summit in 2027

"We've done such a great job, now, that much of the attraction of this area is because of the arts." —Alexander W. Dreyfoos, Founder, Cultural Council for Palm Beach County

Cultural Council for Palm Beach County FY27 Vendor List - Estimated Expenses over $100K Notes

Vendor Name

Services

Estimated Spend

Google

Media

300,000.00 Tactics include Paid Search, Performance Max for all cultural tourism campaigns

Push

Creative & Media AOR

150,000.00 Monthly fees (per contract terms)

Push

Direct Payments to Media/Commissions

Vendors paid directly by Push on behalf of the Council (Meta, Groundtruth, Stack 350,000.00 Adapt), media commissions (on $875K media budget), and any special projects

6.B. - 3.

Destination Marketing & Development Plan, FY 27 Executive Summary OVERVIEW The Palm Beach County Sports Commission’s 2027 Marketing and Development Plan establishes a comprehensive strategy for strengthening Palm Beach County’s position as a premier national and global sports tourism destination. The plan focuses on the pursuit and retention of sports events to generate tourism, hotel room nights, bed tax revenue, visitor spending, economic impact, and destination awareness. The Sports Commission attracts, develops, and supports sporting events and sports-related activities that enhance hotel occupancy and creates economic benefits throughout Palm Beach County. The plan builds on a foundation of significant recent success. As of August 2026, the Sports Commission had secured 257 sporting events, generating nearly 480,000 room nights and an estimated $507 million in business sales. The strategy recognizes the continued growth of sports tourism nationally and positions Palm Beach County to capitalize on that growth by combining aggressive event recruitment, targeted sports-market development, enhanced customer service, strategic promotion of sports venues, and a sophisticated marketing and communications program.

STATE OF THE INDUSTRY Sports ETA, the trade association for the sports events and tourism industry, today released its 2026 State of the Industry Report, marking a defining moment for the sector with the first-ever unified analysis of both participatory and spectator sports tourism. The report reveals that sports tourism has evolved into a $274.5 billion total economic impact industry, generating $111.2 billion in direct spending, supporting 1.6 million jobs, and producing $20.5 billion in state and local tax revenue nationwide. In total, 339 million sports travelers generated 124.3 million room nights, reinforcing the industry’s role as one of the most powerful and reliable drivers of economic development in the United States. Two engines drive the nation’s sports tourism industry, which are participatory sports events and spectator sports events. Participatory Sports Tourism driven by primarily youth and amateur events, generated $60.1 billion in direct spending and $149.1 billion in total economic impact, driven by 227.6 million travelers, supporting more than 880,000 jobs and producing $11.3 billion in state and local taxes. Spectator Sports Tourism driven by fans traveling to attend sporting events, generated $51.1 billion in direct spending and $125.4 billion in total economic impact, driven by 111.4 million travelers, supporting more than 730,000 jobs and producing $9.2 billion in state and local taxes. Together, these two engines create a balanced model that delivers both consistent, year-round demand and high-impact, event-driven economic spikes.

6.C. - 1.

FLORIDA & THE PALM BEACHES = NATIONAL LEADERS IN SPORTS TOURISM Florida ranked second among all 50 states in economic impact generated through sports tourism in 2025, according to the State of the Industry Report issued by Sports ETA (Sports Events & Tourism Association). As a leading sports tourism destination in Florida, the Palm Beach County Sports Commission plays a significant role in strengthening both the local tourism economy and the state's national standing within the sports event industry. The Commission's success has also earned national recognition. Sports ETA named the Palm Beach County Sports Commission a finalist for Sports Commission of the Year in the Large Market category, making it one of only four organizations in the nation to receive this distinction and the only finalist representing both Florida and the East Coast.

VISITOR ACQUISITION AND EVENT DEVELOPMENT STRATEGY The core of the Sports Commission’s strategy remains the recruitment and retention of events that generate overnight visitation and economic impact. The plan takes a highly intentional approach to event selection, prioritizing events based on room-night potential, travel-party size, geographic location, timing, venue compatibility, and the county’s competitive advantages. The Sports Commission will focus on building a balanced event portfolio consisting of participatory and spectator events while strategically targeting periods when the hospitality industry needs additional demand. Recruiting and programming events during the summer months represent one of the most important strategies for sports tourism. Hotel occupancy and average room rates are typically lower from June through August, with the occupancy rates at approximately 68%. The Sports Commission will therefore prioritize events capable of generating overnight visitation during this period. Fall and early winter months represent another important period. From October through mid-December, hotel demand improves but remains below peak-season levels. The Sports Commission will prioritize event development during this timeframe, leveraging Florida’s favorable outdoor climate to attract competitions that may be difficult to host elsewhere during the same period. The event recruitment strategy will operate across three primary geographic markets. First, the Florida drive market will remain important for tournaments, qualifiers, showcases, camps, clinics, and championships targeting Florida residents. These events can efficiently bring athletes and families into the The Palm Beaches without requiring air travel. Florida's extensive network of state sports associations and governing bodies provides a strong foundation for hosting and growing sporting events at all levels of competition. Second, the Commission will aggressively pursue regional and national events. These events are particularly valuable because they typically create longer stays, higher visitor spending, and greater demand for air travel. The plan calls for continued emphasis on participatory and spectator events that align with Palm Beach County’s existing sports infrastructure and competitive advantages. Third, international events will remain an important growth opportunity. The Commission will target international rights holders whose event portfolios align with Palm Beach County’s public and private facilities, 2

with particular attention given to International Federations affiliated with the International Olympic Committee. International competitions also provide lasting value beyond tourism. They give local athletes rare opportunities to compete alongside elite international talent, expose residents to world-class competition, and encourage cultural exchange. The bid process for sports event products will remain highly strategic. Rather than pursuing every available opportunity, the Sports Commission will evaluate event owners based on the time of year, venue requirements, hotel needs, logistics, marketing plans, funding expectations, and relationship potential. This approach allows the organization to concentrate resources on qualified opportunities that fit Palm Beach County’s infrastructure and tourism objectives. Travel party size will also remain an important consideration. Events with a high spectator-to-athlete ratio can produce greater room-night demand. The plan identifies cheer/dance, swimming, gymnastics, softball, equestrian, martial arts, youth baseball, and youth football among sports with particularly strong spectator-toathlete ratios. Through this strategy, the Sports Commission expects to host over 240 events in FY27, while intentionally prioritizing sports markets that deliver strong tourism impact or demonstrate significant growth potential.

PRIORITY SPORTS MARKET The FY27 Marketing Plan and Development Plan places significant emphasis on strengthening Palm Beach County’s position in sports markets where the county already possesses a competitive advantage. The following sports represent core competencies that will bring The Palm Beaches continued success in sports tourism. Equestrian sports remain the cornerstone of Palm Beach County’s sports tourism industry. The Winter Equestrian Festival, which features showjumping, hunters, and dressage classifications, is the County’s largest sporting event, generating more hotel room nights, tourist development tax revenue, and economic impact than any other event in The Palm Beaches. Its international appeal and three-month duration make it one of the destination’s most valuable sports tourism assets. As the largest room-night generator in Palm Beach County, the Sports Commission will continue to prioritize and strengthen its support of the equestrian sector. The Sports Commission will increase its support for WEF while also protecting and expanding the broader equestrian portfolio. The ESP Holiday & Horses Circuit, The Ridge at Wellington Groves Horse Show Series, and ESP Spring Series collectively generated 28,467 hotel room nights in FY26, and the Commission plans to continue supporting these events in FY27. Additional opportunities will be pursued through partnerships with the United States Polo Association and other equestrian organizations. Baseball represents another major competitive advantage. Palm Beach County is the only destination in Florida with two MLB Spring Training complexes accommodating four MLB clubs. During the 2026 Spring Training season, Palm Beach County experienced an estimated $64.8 million in economic impact, 43,300 hotel room nights, and more than 212,000 attendees.

Youth and amateur baseball will continue to receive significant attention, due to the two MLB Spring Training facilities that provide 26 total diamonds. Nearly 30 tournaments and showcases supported by the Sports Commission in 2026, attracted more than 1,200 teams, 20,000 athletes, 34,000 spectators, and 52,000+ hotel room nights. FY27 targets include expanding the partnership with Perfect Game, growing Prospect Select events, retaining the Men’s Senior Baseball League, and pursuing special events such as Banana Ball and the American Athletic Conference Baseball Championship. Racquet sports are also positioned for continued growth. Palm Beach County has more than 1,200 tennis courts and an 8,000-seat tennis stadium, an abundance of pickleball courts, and two newly developed padel facilities. The Sports Commission’s successful bid for the 2027 Billie Jean King Cup provides a significant international platform for the destination. Additional USTA, ITF, beach tennis, pickleball, and padel opportunities will be pursued. Palm Beach County is home to one of only 10 ATP Tour events in the United States, reinforcing its status as a premier racquet sports destination. The Sports Commission will continue to prioritize support for this world-class event due to its economic benefits and international branding impact. Golf remains a foundational tourism product. Palm Beach County has the largest concentration of golf courses of any county in the United States and continues to be positioned as Florida’s Golf Capital®. The Sports Commission supported 37 youth, amateur, collegiate, and professional golf events in FY26, on pace to generate more than 33,000 room nights. Upcoming NCAA championships, junior events, collegiate competitions, and professional tournaments will strengthen the market in FY 27. The Cognizant Classic remains a critical asset, generating more than $60 million in annual economic impact and more than 14,000 hotel room nights while providing extensive national and international television exposure. Soccer represents one of the most significant areas of recent growth for Palm Beach County. The Palm Beach County Sports Commission hosted five FIFA Team Base Camps across the 2025 FIFA Club World Cup and 2026 FIFA World Cup—more than any other county in the United States. Real Madrid and Manchester City were hosted in 2025, followed by Portugal, England, and Curaçao in 2026. The Sports Commission will build upon this success by pursuing opportunities surrounding the 2027 FIFA Women’s World Cup and continuing to strengthen relationships with Major League Soccer (MLS) clubs. In FY26, five MLS clubs and two MLS NEXT Pro teams utilized Palm Beach County for preseason training, reinforcing the destination’s position as a premier professional soccer market. The MLS teams will return during FY 27. Youth soccer tournaments will be a key focus in FY 2027. With premier venues such as The Gardens North County District Park, Village Park, and the National Polo Club, Palm Beach County is well-positioned to attract large-scale boys' and girls' soccer tournaments ranging from 150 to 250 teams, generating significant overnight visitation and economic impact. Football represents an important growth market. The NFLPA 7v7 Sandlot Pro-Am Challenge demonstrated the destination’s ability to attract large-scale youth flag football events, drawing 87 teams from nine states, more than 1,800 athletes and coaches, more than 3,500 visitors, and 2,187 hotel room nights. The Sports Commission is pursuing the event’s return and hopes to raise it to 100 teams. The Battle Youth National Championships will also remain a priority. The week-long youth tackle football event attracts 66 teams and more than 9,000 athletes, coaches, family members, and spectators while generating 4

12,085 hotel room nights in FY26. Retaining this event beyond 2026 will require continued investment in the participant and spectator experience. Beyond these established markets, the Sports Commission will continue developing basketball, volleyball, lacrosse, ice hockey, fitness, endurance sports, and many other opportunities. The strategy is not to pursue every sport equally, but to identify markets where facilities, climate, existing relationships, participation trends, and tourism potential create the strongest competitive position. Youth sports will remain especially important. Nationally, approximately 58% of children ages 6–17 participate in organized sports, while families spend more than $40 billion annually on youth sports. Youth sports competitions generate large travel parties because participants are frequently accompanied by parents, siblings, grandparents, coaches, officials, and spectators. This makes youth sports a particularly valuable segment for Palm Beach County, especially during the summer months when leisure tourism slows. The Sports Commission will use industry participation data to identify sports with strong growth potential and a natural fit with Palm Beach County’s facilities.

EVENT MANAGEMENT, SERVICING, AND BUSINESS RETENTION One of the Palm Beach County Sports Commission’s most important competitive advantages is its commitment to event management and customer service. The Sports Commission recognizes that winning a bid to host an event is only the first step; successfully executing the event and delivering an exceptional experience is essential to retaining business and generating repeat opportunities. Superior event servicing is a key differentiator from competing destinations. The Sports Commission hands-on approach can include pre-event planning, operational and logistical support, venue coordination, budget management, equipment and service-provider sourcing, security planning, permitting, event layouts, volunteer recruitment, housing accommodations, public relations, hospitality management, and on-site staffing. This model allows the Sports Commission to become an active event partner rather than simply a destination resource. In selected partnerships, the Commission may assume responsibility for event budgets and share revenues and expenses with event producers. This creates opportunities to expand the event portfolio, diversify organizational revenue, increase economic impact, and develop long-term relationships with event owners. Local sports organizations are also critical to successful event execution. Their technical expertise, volunteer networks, community connections, and sport-specific resources strengthen the destination’s ability to demonstrate readiness to national governing bodies and event rights holders. The strategy also places significant emphasis on retaining and growing existing business. Existing events provide a valuable foundation because they have already demonstrated their ability to generate room nights, economic impact, and successful participant experiences. Rather than constantly replacing events, the Sports Commission will look for opportunities to increase the size, frequency, duration, or economic impact of existing events. This approach is evident across the plan. The Commission is pursuing additional Perfect Game tournaments, seeking to expand MSBL baseball, growing youth football events, increasing MLS preseason opportunities, 5

protecting the Winter Equestrian Festival, supporting the Cognizant Classic in The Palm Beaches, and expanding other successful event partnerships. Owned and proprietary events provide another avenue for long-term growth. The Holiday Basketball Classic of the Palm Beaches is a national high school basketball invitational created by the Sports Commission that generates national exposure and engages the local community. The event began with 16 teams and is now hosting over 70 teams. Privately funded community events are also part of the broader strategy, providing opportunities to generate tourism while strengthening relationships with local organizations, businesses, and community stakeholders. Ultimately, the event servicing strategy supports a larger objective: creating event partners who view Palm Beach County not merely as a place to hold an event, but as a destination that actively contributes to its success.

MARKETING AND COMMUNICATIONS STRATEGY The FY27 marketing and communications strategy represents a significant evolution toward more integrated, digital, data-driven, and content-focused marketing. Social media will become an increasingly important platform for telling the Palm Beach County sports tourism story. The Sports Commission will emphasize strategic storytelling, dynamic video, event coverage, participant interviews, behind-the-scenes content, and real-time storytelling. A comprehensive social media audit will evaluate current platform performance, content effectiveness, audience engagement, and opportunities for growth. Digital advertising will be used to reach both sports industry decision makers and sports consumers. Paid social campaigns will target key drive and fly-in markets based on geography, interests, engagement, and sports tourism behavior. Sponsored and editorial-style opportunities with influential sports industry publications will further extend the Commission’s reach to highly relevant audiences. A major focus will be the creation of dynamic sports facility content. Professional photography, video, aerial footage, virtual walkthroughs, and facility-specific assets will showcase Palm Beach County’s stadiums, arenas, aquatic centers, tennis facilities, golf courses, equestrian venues, and multi-sport complexes. These assets will support the website, facility guide, social media, digital advertising, sales presentations, bid proposals, and other marketing materials. The Commission will also use targeted digital advertising to increase attendance at marquee sporting events. Building upon successful efforts surrounding the Davis Cup, campaigns will target additional major events such as the Winter Equestrian Festival. Geofencing, retargeting, paid social, search, display advertising, and feedermarket targeting will be used to attract out-of-market spectators capable of generating additional hotel room nights and visitor spending. Campaign performance will be evaluated based on engagement, conversions, attendance, and return on investment. The Sports Commission’s new website will serve as another cornerstone of the strategy. The redesigned platform will create a modern and visually compelling digital experience designed to attract and convert event 6

organizers, rights holders, sports organizations, and industry partners. Enhanced facility information, video, event content, strategic storytelling, search optimization, and improved navigation will make it easier for prospective clients to identify venues and submit inquiries. The Marketing Plan further emphasizes unified marketing across Palm Beach County tourism agencies. Collaboration with Discover The Palm Beaches, the Film and Television Commission, and the Cultural Council will help integrate sports tourism into broader destination marketing while leveraging cultural, entertainment, hospitality, and tourism assets.

BRAND GROWTH, MEASURMENT, AND FY27 OUTLOOK The final component of the FY27 strategy is the continued evolution of how Palm Beach County tells its sports tourism story. The Sports Commission will increasingly utilize high-profile athletes and sports personalities to promote the destination. Relationships with recognizable sports figures—including Lamar Jackson, Emmitt Smith, Roger Clemens, Rickie Fowler, Matthew and Brady Tkachuk, and others—provide opportunities to tell the Palm Beach County story through credible voices with established sports audiences. Influencer-led storytelling will complement this strategy by allowing athletes, sports personalities, and content creators to showcase facilities, events, training experiences, and destination attractions through authentic social-first content. Facility tours, event takeovers, interviews, destination experiences, and behind-the-scenes coverage will provide highly shareable content while expanding the destination’s reach. The Sports Commission will also deepen content partnerships with event rights holders. Collaborations with organizations such as Perfect Game, Prospect Select, and the Winter Equestrian Festival will create exclusive behind-the-scenes stories that show event preparation, athlete experiences, venue operations, and the people responsible for producing major events. These assets can then be leveraged across social media, digital marketing, public relations, and sales initiatives. Strategic familiarization experiences will provide another opportunity to bring influential athletes, sports personalities, media, and content creators directly into Palm Beach County. By experiencing the destination firsthand, these individuals can become authentic ambassadors for The Palm Beaches and communicate the destination’s strengths to their audiences. Importantly, the Marketing Plan is increasingly data-driven. The Sports Commission will conduct a comprehensive market survey of event rights holders, organizers, decision makers, and facility operators to better understand the factors influencing destination selection. The research will examine venue quality, hotels, incentives, event support, transportation, marketing assistance, community engagement, and the overall destination experience. The findings will help guide future sales, marketing, partnerships, and service offerings.

The overall FY27 strategy can therefore be summarized around several core priorities: 1. Grow high-value sporting events that generate hotel room nights, visitor spending, and economic impact. 2. Target need periods, particularly summer and fall, to strengthen hotel demand when occupancy is traditionally lower. 3. Protect and expand major existing events, including equestrian, baseball, golf, soccer, football, and other proven tourism generators. 4. Expand national and international event recruitment through strategic bids and relationships with governing bodies and rights holders. 5. Strengthen youth and amateur sports, recognizing their ability to generate large travel parties and substantial room-night demand. 6. Deliver exceptional event servicing to improve participant experiences, retain events, and create longterm client relationships. 7. Modernize marketing infrastructure, including the website, facility guide, digital content library, and social media strategy. 8. Increase targeted digital advertising to build attendance at marquee events and attract out-of-market visitors. 9. Use athletes, influencers, media, and event partners to create more authentic and compelling destination storytelling. 10. Use market research and performance data to continually refine the organization’s sales and marketing strategies. The Palm Beach County Sports Commission enters FY27 with a strong foundation and a clear opportunity for continued growth. Its existing event portfolio, world-class facilities, established industry relationships, strong tourism infrastructure, and proven ability to execute events provide the foundation for an aggressive and focused marketing strategy. The ultimate objective remains consistent with the Commission’s mission: use sports as a catalyst for tourism, hotel occupancy, visitor spending, economic impact, and destination awareness. By combining strategic event recruitment with strong event servicing, targeted sales, sophisticated marketing, compelling content, and collaborative destination promotion, the Sports Commission will continue strengthening Palm Beach County’s reputation as one of the nation’s leading sports tourism destinations. The FY27 Marketing Plan is not simply a roadmap for attracting more sporting events. It is a comprehensive strategy for increasing the value of sports tourism to Palm Beach County—creating more visitors, more room nights, greater economic impact, stronger destination exposure, and lasting relationships with the organizations and individuals who shape the sports tourism industry.

6.C. - 2.

About the Sports Commission 4-5 Mission & Vision 6-7 FY26 Room Night Forecast 8-9 Sports Tourism Strength 10-15 Sports Development 16-17 2027-2030 Vision 18-19 Emerging Sports Council 20-21 Women’s Sports Initiative 22-23 Visitor Acquisition 24-25 Summer Events 26 Fall & Winter Events 27 Regional & National Sports Events 28-31 International Sports Events 32-33 Sales & Development Bid Process 34 Travel Party Size 35 Sports Market in Focus FY27 36-37 Youth Sports Marketplace 38-41 LA28 Olympic Games 42-43 Rugby World Cup 44-45

Sports Sales Strategies Equestrian Sports Tourism WEF Strategic Focus Expanding Equestrian Sports Polo Season Tourism Baseball Tourism Racquet Sports Tourism Golf Tourism Soccer Tourism Football Tourism Basketball Tourism Volleyball Tourism Lacrosse Tourism Ice Hockey Tourism Growing Sports Collegiate Sports Marketplace

46-47 48-49 50 51 52-53 54-57 58-59 60-65 66-71 72-75 76-79 80-81 82-83 84-85 86-87 88-89 Industry Conferences & Trade Shows 92-93 Sports Tourism Investments 94-95 Sports Tourism Investments 96-97 Sports Facility Strategy 98-101 Sports Tourism Innovation 102-103 Why Emerging Sports 104-105

Event Management Event Servicing Retain & Grow Business

106-107 108-109 110-111 Sports Commission-Owned Events 112-115 Marketing & Communications 116-117 Social Media 118-119 Digital Media Activation 120-121 Dynamic Sports Facility Content 122-123 Targeted Attendance Building 124-125 Market Research Initiative 126-127 Website Evolution 128-129 Facility Guide Modernization 130-131 Unified Marketing 132-133 Sports Icon-Powered Marketing 134-135 Influencer-Driven Content 136-137 Collaborative Storytelling 138-139 Strategic Familiarization Experiences 140-141 Strategic Advertising 142-143

The Palm Beach County Sports Commission (PBCSC) is a 501(c)(3) organization, contracted by Palm Beach County to develop tourism through sports. Our mission is to promote Palm Beach County as a national and international sports destination and to create tourism by attracting, developing, and supporting sports events and other sports-related activities to enhance hotel occupancy, stimulate bed tax revenues, and create a positive economic impact.

To establish Palm Beach County as the premier destination for sports tourism in Florida.

Room nights as of August 12, 2026

The Palm Beach County Sports Commission is projecting 476,679 room nights for FY26, representing continued growth in sports tourism and demonstrating the sustained economic impact of hosting premier sporting events throughout Palm Beach County. The forecast reflects a 3% increase over FY25 and a 16% increase compared to FY23, highlighting the organization’s ability to attract and retain highvalue sporting events that drive visitation, hotel occupancy, and economic activity. This projected growth underscores the PBCSC’s strategic focus on enhancing Palm Beach County’s position as a leading sports destination while maximizing the economic benefits generated by sports tourism. Through partnerships, event recruitment efforts, and the successful execution of local, regional, national, and international competitions, the PBCSC continues to create measurable value for the hospitality industry and the broader Palm Beach County community.

Sports ETA (Events & Tourism Association), the trade association for the sports events and tourism industry, revealed its 2026 State of the Industry Report, marking a defining moment for the sports event industry with the first-ever unified analysis of both participatory and spectator sports tourism. According to Sports ETA’s 2026 State of the Industry Report, sports tourism has grown into a $274.5 billion industry, generating $111.2 billion in direct spending, supporting 1.6 million jobs, and producing $20.5 billion in state and local tax revenue nationwide. In 2025 alone, 339 million sports travelers generated 124.3 million hotel room nights, reinforcing sports tourism’s role as one of the nation’s most powerful drivers of economic development.

The report’s first-ever combined analysis of participatory and spectator sports tourism highlights the industry’s continued growth and broad impact. Participatory sports, led by youth and amateur events, generated $149.1 billion in economic impact, while spectator sports contributed $125.4 billion. Together, these segments attracted nearly 339 million travelers nationwide. Sports tourism continues to expand at a rapid pace, with participatory sports growing 16.4% since 2023 and spectator sports increasing 9.6% since 2024. The industry’s influence extends globally as well, with 3.6 million international visitors traveling to the United States for sports-related events in 2025, generating $6.3 billion in direct spending. For destinations across the country, sports remain a critical tourism driver. In 2025, destinations hosted an average of 78 sporting events and welcomed more than 3,000 attendees per event, while 65% of destinations identified sports tourism as their top generator of hotel room nights. These trends underscore the growing importance of sports tourism as a catalyst for visitation, economic impact, and destination development.

Florida’s Leadership in Sports Tourism Florida continues to strengthen its position as one of the nation’s premier sports tourism destinations, ranking second nationally in overall economic impact generated through sports tourism, according to Sports ETA. The state’s success reflects its extensive inventory of world-class venues, favorable climate, strong tourism infrastructure, and ability to host events at every level of competition. Palm Beach County has been a key contributor to Florida’s success, attracting and hosting high-profile sporting events that generate significant economic impact, tourism spending, and national exposure. Through strategic event recruitment, exceptional event operations, and strong partnerships across the tourism and sports sectors, Palm Beach County continues to reinforce its reputation as one of America’s leading sports destinations. Further validating this position, Sports ETA named the Palm Beach County Sports Commission a finalist for Sports Commission of the Year in the Large Market category—one of only four organizations nationwide selected and the only finalist from Florida and the East Coast. This recognition reflects Palm Beach County’s commitment to leveraging sports as a catalyst for tourism, economic growth, and destination branding while contributing substantially to Florida’s leadership within the national sports tourism industry.

Where Sports, Community, and Tourism Intersect Sports tourism delivers benefits that extend far beyond economic impact. As one of the fastest-growing sectors of the travel industry, sports have a unique ability to unite communities, promote healthy lifestyles, and create meaningful experiences for residents and visitors alike. In Palm Beach County, major spectator events such as the Cognizant Classic in The Palm Beaches, Davis Cup, AVP League, and MLB Spring Training provide world-class entertainment opportunities for local residents while enhancing the destination’s visibility. At the same time, youth and amateur sporting events attract thousands of visitors and hotel room nights while giving local athletes the opportunity to compete against elite talent from across the nation and around the world. Through its efforts to attract and host premier sporting events, the Palm Beach County Sports Commission enhances quality of life for residents, creates opportunities for local athletes, fosters cultural exchange, and strengthens community pride. As a result, sports tourism serves as both an economic driver and a valuable community asset, enriching the lives of those who live, work, and play in The Palm Beaches.

The State of the Industry Report identified the Top 10 list of states in terms of the economic impact generated by sports tourism via participatory & spectator sports. The Palm Beach County Sports Commission greatly contributed to Florida’s #2 ranking in creating economic impact within the nation’s sports tourism economy. • The Palm Beaches experienced a record setting year for Sports Tourism in 2025 • The Palm Beach County Sports Commission was Florida’s only finalist for “Sports Commission of the Year”

Florida ranks second in the nation for sports tourism in both categories!

Building the Nation’s Most Innovative Sports Tourism Destination The Palm Beaches is the Sports Capital for Innovation! Palm Beach County will become America’s laboratory for sports innovation, emerging sports, sports technology, athlete performance, and year-round destination experiences. Strategic Objectives: • Increase sports generated room nights by 25% by 2030 • Become the national leader in emerging sports tourism • Double international sporting events • Establish Palm Beach County as America’s Sports Innovation Destination • Expand proprietary Sports Commission-owned events

The Sports Commission will explore the development of a permanent advisory council composed of: • National Governing Bodies

• Sports entrepreneurs

• Professional leagues

• Venue operators

• Technology companies

• Hospitality partners

• University researchers

• Local sports organizations

The Council will meet quarterly to identify new opportunities before they become nationally competitive.

America’s Premier Destination for Women’s Sports Championships Women’s sports represent one of the fastest-growing sectors within the global sports industry. The PBCSC’s goal is to become a national leader by 2030. Primary targets include: • NCAA Championships

• Women’s Rugby

• USL Super League

• Women’s Wrestling

• Women’s Flag Football

• Women’s Golf

• Women’s Baseball

• Women’s Soccer

• Women’s Lacrosse

• Women’s Volleyball

Special emphasis will be placed on attracting national championships while expanding opportunities for girls throughout South Florida.

Sports tourism’s greatest strength extends beyond dollars and economic impact. It brings people together, creates opportunities for cultural exchange, and strengthens the social fabric of communities, generating lasting benefits that are just as valuable as the financial return. The PBCSC’s visitor acquisition strategy is centered on attracting and retaining sports events that generate overnight visitation and economic impact for The Palm Beaches. By recruiting a diverse portfolio of amateur and professional events, the Sports Commission drives travel demand from athletes, teams, coaches, officials, and spectators throughout the year. Sports tourism includes both participatory and spectator events, each serving as a valuable source of visitation to the destination. Whether traveling to compete or to watch sports, travelers contribute to hotel occupancy, visitor spending, and the overall growth of The Palm Beaches’ tourism economy.

Sports provide significant advantages as a tourism product. Sports events, particularly youth sports travel, are among the most recession-resistant segments of the tourism industry in the United States. In Florida, sports tourism generates visitation and economic impact during traditionally slower travel periods. The Palm Beach County Sports Commission strategically focuses on developing sports tourism assets during the summer, fall, and early winter months, helping drive hotel demand and visitor spending during periods of lower occupancy. The Palm Beach County Sports Commission’s primary event development strategy will focus on attracting sporting events during the periods when The Palm Beaches’ hospitality industry needs them most. Because hotel occupancy and average room rates are typically at their lowest during the summer months (overall, the average summer occupancy from June through August is approximately 68%), the Sports Commission will prioritize recruiting events that generate overnight stays and increase visitation during this timeframe.

The fall and early winter (late September to mid-December) represent a key “need period” for hotels - better than summer - but still below peak season. The Palm Beach County Sports Commission places strong emphasis on securing high-impact events during this window and has successfully attracted some of the nation’s top sports tourism properties, generating thousands of room nights for this time of year. Florida’s mild climate, averaging 74°F from October to end of December - compared to the national average of 46°F positions the state as an ideal destination for outdoor events during this period. The Sports Commission strategically leverages this advantage to grow sports tourism.

Event Development | 10

11 | Event Development

Sports Event Pursuit by Drive and Fly Markets Florida Drive Market – The Sports Commission will continue aggressively attracting and hosting statewide events—tournaments, qualifiers, showcases, camps, clinics, and championships— targeted at Florida residents to maximize the “Florida drive market.” These events are often organized by state associations or national governing bodies with state chapters. The Sports Commission will continue aggressively attracting and hosting statewide events— tournaments, qualifiers, showcases, camps, clinics, and championships—targeted at Florida residents to maximize the “Florida drive market.” These events are often organized by state associations or national governing bodies with state chapters. Regional and National Sports Events – Events with a regional or national reach create longer lengths of stay, increased visitor spending, and airlift. This past year, our Sports Commission built an event portfolio with a record-setting level of national events. The Sports Commission is building an even stronger collection of national events for FY 27. The Sports Commission will prioritize the recruitment of regional and national sporting events as these guarantee longer stay, higher visitor spending, and greater air travel demand. Prioritization will be given to the pursuit of participatory and spectator driven events for sports markets that coincide with our distinct sports infrastructure and environments that provide significant competitive advantages. 29

Key regional and national sports event at we will target will be: Golf – The Sports Commission will continue to work with amateur golf organizers such as American Junior Golf Association (AJGA), Junior Tour Powered by Under Armour, the Florida State Golf Association (FSGA), the US Golf Foundation, the Florida High School Athletic Association (FHSAA), National Collegiate Athletic Association (NCAA) and the Hurricane Junior Golf Tour (HJGT), and Professional Golfers’ Association (PGA) Tour event. Baseball – The destination baseball portfolio is anchored by CACTI Park of the Palm Beaches and Roger Dean Chevrolet Stadium, alongside Santaluces Athletic Complex, Gardens Park, and other public baseball facilities, Palm Beach County has become the epicenter for baseball in the state of Florida. The PBCSC is currently working with numerous baseball event organizers, both new and past clients, to grow our presence in baseball. Baseball will continue to be a major part of the PBCSC’s event portfolio moving forward.

Equestrian – Equestrian continues to be a major part of Palm Beach County’s sports identity, and the PBCSC will continue to foster the development of equestrian sports. The Winter Equestrian Festival is the largest annual event that takes place in the county. Along Equestrian Sports Productions (ESP) Holiday & Horses Circuit, The Ridge at Wellington Groves Horse Show Series, and Equestrian Sports Productions Spring Series USEF Premier “AA” and Jumper Level 6 & FEI 1-3 producing massive economic impact in Palm Beach County. Fitness/Endurance – As rapidly growing in popularity, hosting fitness and endurance sports such as marathons, bodybuilding, and endurance sports is a focus for the Palm Beach County Sports Commission. Events like Palm Beach Spartan Sprint Weekend, U.S. Polo Assn Palm Beaches Marathon, Game on Race Events, and NPC Grand Prix bodybuilding events. Indoor Sports – Hosting indoor sports such as volleyball, basketball, gymnastics, wrestling and martial arts is a growing segment of the Sports Commission. With major assets like the Palm Beach County Convention Center and South Florida Fairgrounds, and the addition of Wellington Sports Academy and Palm Beach Gardens Indoor Fieldhouse, the sports commission will look to utilize these impressive venues to attract national & regional events in these sports.

The Sports Commission will target international event rights holders that own a portfolio of events that are aligned with Palm Beach County’s public and private sports facilities. An emphasis will be placed on engaging International Federations affiliated with the International Olympic Committee (IOC). As the Los Angeles 2028 Olympic Games approach, participation and interest in Olympic sports are expected to increase across all age groups, particularly within the United States. The Sports Commission will capitalize on this momentum by pursuing international sports organizations. Hosting global events traditionally creates the longest length of stay compared to any sports event product and may create worldwide media and impressions for The Palm Beaches. International competitions also provide lasting value beyond tourism. They give local athletes rare opportunities to compete alongside elite international talent, expose residents to world-class competition, and encourage cultural exchange 33

The primary method for securing events is through a bid process. The Palm Beach County Sports Commission continually researches and evaluates event owners’ needs, considering factors such as timing, venue and hotel requirements, logistics, marketing plans, funding expectations, and relationship potential. These criteria guide the Commission’s decisions on where to allocate resources for bid submissions. To optimize success and resource efficiency, the Commission targets qualified leads that align with Palm Beach County’s infrastructure and climate, minimizing time and costs spent on unviable bids. Staying at the forefront of industry trends, the Commission actively engages with event owners to identify promising bid opportunities.

The Palm Beach County Sports Commission strongly considers the “average travel party” during the evaluation of event hosting opportunities. By analyzing sports participation data provided by the Florida Sports Foundation, the Sports Commission considers and directs its efforts by recruiting events that have a high spectator-to-athlete ratio, which results in a greater night demand.

Some of the sports that carry the highest spectator-to-athlete ratio are listed below: 1. Cheer/Dance – 4.15 2. Swimming – 3.98 3. Gymnastics – 3.97 4. Softball – 3.97 5. Equestrian – 3.92 6. Martial Arts – 3.79 7. Youth Baseball (12 & under) – 3.76 8. Football (youth) – 3.68

Palm Beach County’s diverse and adaptable sports infrastructure is a key competitive advantage in sports tourism development. The flexibility of venues, spanning public and private facilities across The Palm Beaches, enables the Sports Commission to program a wide range of events that drive visitation. This versatility is a major reason why Palm Beach County was ranked among the “Top 5 Sports Destinations” by Sports Business Journal. In FY27, the Palm Beach County Sports Commission plans to host approximately 230 events. While continuing to program a wide range of sports, the Commission will strategically prioritize key sports markets that deliver strong tourism impacts and offer high growth potential for the county.

Alliances with Local Sports Associations Strategic partnerships with local sports associations and organizations play a vital role in advancing sports tourism throughout Palm Beach County. Many county-based associations host events with regional, statewide, and national reach, while also possessing rights and opportunities to bid on sanctioned competitions within their respective sports. By collaborating with these organizations, the Palm Beach County Sports Commission can pursue joint event bids that create shared value for both parties. Local associations benefit from revenue that supports athlete development, programming, and growth of their sport, while Palm Beach County gains valuable tourism, economic impact, and hotel room night generation. These partnerships also provide critical operational resources, including volunteers, officials, equipment, and sport-specific expertise, enhancing the Sports Commission’s ability to attract, host, and execute high-quality events. Together, these alliances strengthen Palm Beach County’s competitive position as a premier sports destination while fostering the continued growth of local sports communities. Examples include the Okeeheelee BMX Parent Council, the Miracle League of Palm Beach County, the Palm Beach Gardens Youth Athletic Association, the Delray Beach Riptide, or the Ski Club of the Palm Beaches. 37

The youth sports marketplace is fueling economic growth in communities across the United States. The average American sports family spends $1,491 on their child’s primary sport—a 46% increase since 2019, according to the Aspen Institute’s latest in-depth study on youth sports. That’s nearly double the rate of inflation in the U.S. economy over the same period. Driving these rising costs are increased spending on team registrations, travel and lodging for out-of-town competitions, and private training such as camps and individual instruction. Nationally, approximately 58% of children ages 6-17 participate in organized sports, while American families spend more than $40 billion annually on youth sports activities. To put that in perspective, the $40 billion spent by families on youth sports is twice the revenue of the NFL, the world’s most lucrative sports league. Youth sports remain a cornerstone of Palm Beach County’s sports tourism strategy, driving visitation, hotel occupancy, and economic impact, particularly during the summer months when leisure travel slows. Building on its success in this growing market, the Sports Commission will continue expanding its presence and positioning Palm Beach County as one of the nation’s premier youth sports destinations through targeted business development and marketing efforts in FY27. The PBCSC will utilize industry reports provided by the Sports & Fitness Industry Association (SFIA), to assist with identifying sports markets to target and develop. Sports such as baseball, football, soccer, softball, and basketball present ideal synergies with Palm Beach County sports venues and are likely to see a rise in event hosting opportunities. These sports will be included in the PBCSC’s FY27 event portfolio.

Source: Sports & Fitness Industry Association

Participatory sports, led primarily by youth competitions, account for a substantial share of this activity, as families routinely travel regionally and nationally for tournaments, championships, showcases, and recruiting events. Unlike many other forms of tourism, youth sporting events generate larger travel parties that often include parents, siblings, grandparents, coaches, officials, and spectators, producing multiple hotel room nights and increased spending throughout the host community. As competition among sports tourism destinations continues to increase, the Palm Beach County Sports Commission remains committed to strengthening its position within the youth sports marketplace. Without a professional stadium or franchise, the Sports Commission must continue to prioritize the youth sports market.

Positioning The Palm Beaches as a Host Destination for Olympic Qualifiers and Events The LA28 Olympic Games present a rare opportunity for Palm Beach County to elevate its profile as a global sports destination, even though the Games will be held across Southern California. As the world’s premier international sports event, thousands of elite athletes from more than 200 countries compete across a wide range of sports. The Palm Beach County Sports Commission has a successful history of procuring Olympic related events during the 24 months leading up to the Olympic Games. Our Sports Commission is committed to pursue Olympic Trials, Qualifiers, Exhibitions, and Training Camps. Key targets for hosting Olympic related events include equestrian showjumping, baseball, soccer, tennis, golf, flag football, swimming, BMX, beach volleyball, lacrosse, gymnastics, skateboarding, and more. Due to Palm Beach County’s diverse portfolio of world-class venues and its strength across a wide range of sports, the destination is uniquely positioned to host Olympic-related events.

National Governing Bodies/Olympic Sports National Governing Bodies (NGBs) oversee and sanction their respective sports in the United States and play a critical role in athlete development, competition management, and Olympic qualification pathways. There are 50 certified National Governing Bodies (NGBs) recognized by the United States Olympic & Paralympic Committee (USOPC). The Palm Beach County Sports Commission has established strong relationships and partnerships with many of these organizations. Connecting directly with National Governing Bodies (NGBs) to identify bid opportunities and recruit Olympic-related events will be a core component of the Sports Commission’s FY27 marketing and business development strategy. This will be our way of bringing the 2028 Summer Olympic Games to The Palm Beaches. Examples of these partnerships include USA Baseball, United States Golf Association, USA Gymnastics, USA Field Hockey, US Soccer Federation, USA Water Ski, USA Wrestling, United States Equestrian Federation, USA Track & Field, USA Swimming, USA Volleyball, USA Softball, USA Water Polo, USA Badminton, and more. 43

The Rugby World Cup presents a unique opportunity for destinations across the United States to generate significant tourism and economic benefits. In recent years, much of the sports industry’s focus has centered on the FIFA World Cup and its transformational impact on host communities. While the Rugby World Cup is smaller in scale, it remains one of the world’s premier sporting events, attracting participating nations, teams, supporters, media, and international visitors from across the globe.

The 2031 Rugby World Cup will mark the first time the event is hosted in the United States, creating a historic opportunity for the nation to become part of rugby’s global stage. Although the tournament is still several years away, critical decisions regarding host venues, training sites, and team base camps will be made over the next two years. Communities that position themselves early will have the greatest opportunity to benefit from the event and its legacy. Rugby is experiencing strong growth in the United States. USA Rugby’s youth and high school membership crossed 50,000 registered players in 2026, reflecting a 12% growth rate. The growing popularity of rugby in the United States is expected to attract amateur, youth, collegiate, and international competitions seeking to capitalize on the momentum leading up to the 2031 Rugby World Cup. Despite rugby’s limited presence in The Palm Beaches today, the Sports Commission recognizes an opportunity to utilize the sports as a tourism catalyst. • Target Rugby World Cup Team Base Camps by leveraging the Sports Commission’s successful FIFA World Cup team base camp strategy and partnerships. • Explore opportunities to host official games of the Rugby World, with Flagler Credit Union Stadium, on the campus of Florida Atlantic University, as a competition venue. • Actively recruit amateur, youth, collegiate, and international rugby tournaments beginning in 2027 to build a pipeline of events leading up to the 2031 Rugby World Cup. • Develop relationships with key rugby governing bodies and event owners to strengthen our relationships with the national rugby community. • Partner with local rugby organizations, including the Wellington Wizards and Boca Raton Rugby Football Club, to leverage their expertise, industry connections, and event opportunities.

Equestrian sports remain the cornerstone of Palm Beach County’s sports tourism industry and continue to be the destination’s largest sports tourism asset. Anchored by the internationally renowned Winter Equestrian Festival (WEF), Palm Beach County hosts one of the world’s premier equestrian circuits in the late winter and spring. Spanning approximately three months, the festival attracts elite riders, owners, trainers, and spectators from around the globe, generating more hotel room nights, tourist development tax revenue, and overall economic impact than any other recurring sporting event in The Palm Beaches. The event’s international reach and extended duration make it a vital contributor to the local tourism economy.

The Palm Beach County Sports Commission has increased its support for WEF, as competition for hosting elite equestrian events continues to intensify. While Wellington International remains the long-established home of WEF and the premier equestrian sports destination in North America, emerging competition from Ocala’s World Equestrian Center (WEC) has created new challenges within the equestrian sports marketplace. Competition within Florida: • USEF has begun sanctioning select weekends in Ocala, signaling a shift in competitive dynamics. • The on-site resort at WEC provides a significant advantage in terms of accommodation and convenience for participants and spectators. • WEC has also deployed ambush marketing strategies to take away some of WEF’s market share

The Sports Commission will continue to support other equestrian events that bring significant economic impact to Palm Beach County. These events include the Equestrian Sports Productions (ESP) Holiday & Horses Circuit, The Ridge at Wellington Groves Horse Show Series, and the Equestrian Sports Productions (ESP) Spring Series USEF Premier “AA” and Jumper Level 6 & FEI 1–3. In FY26, collectively, these three events generated 28,467 hotel room nights between November and April. The Commission plans on supporting each of these events in FY27. The economic impact of these events is especially significant during Palm Beach County’s peak tourism season. While the winter months already experience elevated leisure travel, the Winter Equestrian Festival and other major equestrian competitions generate substantial incremental visitation by attracting a highspending audience that often stays for weeks or even months rather than just a weekend. This extended length of stay produces millions of dollars in visitor spending, supports local employment, and generates significant bed tax revenue. 51

The Palm Beach County Sports Commission continues to strengthen its partnership with the United States Polo Association (USPA) to elevate the visibility, growth, and tourism impact of polo in Palm Beach County. A primary focus of this collaboration is supporting the Gauntlet of Polo, one of the most prestigious polo series in the world, featuring three elite high-goal tournaments: the C.V. Whitney Cup, the USPA Gold Cup, and the U.S. Open Polo Championship. Hosted at the National Polo Center in Wellington, these premier events attract top players, teams, and spectators from across the globe. To support the growth of high-goal polo, the Sports Commission has collaborated with U.S. Polo ASSN., resulting in the national television broadcast of the U.S. Open Polo Championship. This partnership not only elevates the visibility of sport, but also reinforces Palm Beach County’s position as a premier destination for world-class polo.

The Sports Commission’s commitment to equestrian sports will be robust in FY27 Growing support for the Winter Equestrian Festival (WEF) - Our Sports Commission will increase its support for the WEF to help it navigate growing competition from the Ocala horse show and enhance its ability to attract the world’s top riders. Continued Investment in the Equestrian Holiday & Horses Circuit - We will continue investing in the Equestrian Holiday & Horses Circuit, which aims to extend Palm Beach County’s equestrian season into November and December. WEF Sanctioned Events - Following our collaboration with ESP to establish 10 days of FEI- and USEFsanctioned events after the Winter Equestrian Festival (2022–2025), our Sports Commission will continue this initiative in 2027. Ongoing Partnership with the United States Polo Association - Our partnership with the United States Polo Association will continue in 2027. In addition to supporting the Gauntlet of Polo, we will explore opportunities to recruit new events, such as junior competitions and international tournaments like the FIP Zone Playoffs or the Westchester Cup (USA vs. England). Additional Strategic Partnership with Beldi Polo Club - This new polo facility aligns with the Sports Commission’s event development strategy by providing a versatile venue capable of hosting a variety of large-scale sporting events beyond polo, including soccer, lacrosse, and football. Its multi-use capabilities will create new opportunities to attract regional and national competitions. 53

Palm Beach County possesses a distinct competitive advantage in the professional and amateur baseball marketplace as Florida’s only destination with two Major League Baseball (MLB) Spring Training complexes, accommodating four MLB clubs. CACTI Park of The Palm Beaches and Roger Dean Chevrolet Stadium feature two premier baseball stadiums and a combined 26 MLBregulation baseball diamonds. CACTI Park of The Palm Beaches, home to the Houston Astros and Washington Nationals, completed its 10th MLB Spring Training season since opening in 2017. Roger Dean Chevrolet Stadium, home to the St. Louis Cardinals and Miami Marlins, celebrated its 29th Spring Training season. MLB Spring Training continued to generate significant economic impact for Palm Beach County in FY26. During the month-long season (February 21–March 23, 2026), Spring Training generated an estimated $64,836,300 in economic impact, produced 43,300 hotel room nights, and attracted 212,720 local and visiting fans. Of those attendees, 44.6% were Palm Beach County residents, while 55.4% traveled to the destination to attend Spring Training games.

While attendance and economic impact were slightly lower than FY25, the Sports Commission will collaborate with Major League Baseball s, CACTI Park of The Palm Beaches, Roger Dean Chevrolet Stadium, and tourism partners to enhance the Spring Training experience and increase overnight visitation. From July 1, 2024, to June 30, 2025, the Palm Beach County Sports Commission supported nearly 30 amateur baseball tournaments and showcases at regional, national, and global levels. These events primarily featured youth travel teams, with several also serving adult and senior divisions. In total, they brought in over 1,200 teams, 20,000+ athletes, over 34,000 spectators, and generated more than 52,000 hotel room nights. Beyond MLB, Palm Beach County will continue to strengthen its position as a premier destination for youth and amateur baseball. State-of-the-art facilities like CACTI Park of The Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex, Gardens Park and other premier baseball facilities, throughout the county will host national tournaments, collegiate showcases, instructional camps, and championship events that attract teams from across the United States. By leveraging its exceptional baseball infrastructure and yearround playing conditions, the Sports Commission will pursue new event opportunities that further increase visitation, hotel occupancy, and economic impact throughout the county.

Key Baseball Targets for 2027: Perfect Game USA – Perfect Game USA will play a significant role in advancing our strategic objective of expanding the county’s youth sports tourism portfolio and strengthening its position in the baseball market. This partnership led to 12 baseball tournaments that generated over 30,872 room nights in FY26. The goal is to increase the number of Perfect Game tournaments taking place in FY27. Prospect Select – Prospect Select is the second leading baseball organization in Palm Beach County. The organization dominates the summer and falls months by utilizing CACTI Park of the Palm Beaches and Roger Dean Chevrolet Stadium. Our Sports Commission is working with Prospect Select in relocating and establishing baseball events during September (the slowest of all summer months).

Men’s Senior Baseball League (MSBL) – Men’s Senior Baseball League (MSBL) is the nation’s largest adult amateur baseball organization, featuring more than 45,000 players across 325 local affiliates and 3,200 teams. The MSBL takes place over two weeks in November. This amateur adult baseball tournament attracts 120 teams while creating nearly 7,000 room nights. The Sports Commission will work diligently on another multi-year agreement with MSBL and potentially to add more Men’s Senior Baseball tournaments. The Banana Ball World Tour – The Banana Ball World Tour has experienced tremendous growth in popularity each year, evolving into one of the most sought-after live entertainment experiences in sports. For the 2026 Banana Ball Championship League (BBCL) season, the organization expanded from four teams to six. The league now features the Savannah Bananas, Party Animals, Firefighters, Texas Tailgaters, Loco Beach Coconuts, and Indianapolis Clowns. As the Savannah Bananas have outgrown most minor league baseball stadiums, the Sports Commission will focus on attracting events featuring the league’s other teams to Palm Beach County. Collegiate Baseball Market – The Sports Commission will also seek to expand its presence in the collegiate baseball market by aggressively pursuing the American Athletic Conference (AAC) Baseball Championship and working to relocate the event from Clearwater, Florida. With Florida Atlantic University (FAU) as a member of the AAC, the Sports Commission will work to establish Palm Beach County as the longterm host of the conference championship. We will continue to develop partnerships with other youth, amateur, and adult baseball tournaments to grow the baseball market, such as Cal Ripken Baseball, Prospect Wire, Florida Minority Baseball, and Hardball 360. 57

Palm Beach County is a premier destination for racquet sports, featuring more than 1,200 tennis courts and an 8,000-seat tennis stadium. The county is also experiencing continued growth in pickleball, with hundreds of dedicated courts throughout The Palm Beaches. In addition, padel continues to expand rapidly, with two new XCEL Padel facilities fully completed. These new facilities will collectively feature 19 indoor pickleball courts and 28 indoor padel courts, further enhancing Palm Beach County’s ability to attract regional, national, and international racquet sports events. World Class Tennis Events – The Palm Beach County Sports Commission won the bid to host the Billie Jean King Cup in 2027. Commonly regarded as the “World Cup of Tennis,” the tournament features nearly 150 nations competing through regional groups, qualifying rounds, and the Finals. Hosting this prestigious international event will place Palm Beach County on the global stage for tennis. The Sports Commission’s long-standing success in hosting world-class tennis events played a key role in bringing the Billie Jean King Cup back to Palm Beach County.

USTA and ITF Events – The Sports Commission remains committed to strengthening Palm Beach County’s reputation as a premier destination for hosting United States Tennis Association (USTA) and International Tennis Federation (ITF) events. By continuing to attract national and international competitions, the Sports Commission will further enhance The Palm Beaches’ standing as one of the nation’s leading destinations for tennis. Beach Tennis – Palm Beach County has emerged as an international hub for beach tennis over the past two years. The International Tennis Federation awarded the county two prestigious events, attracting participants from over 20 nations. To support the growth of sport, our Sports Commission has partnered with a local organization, I Do Beach Tennis, which specializes in organizing beach tennis events. This collaboration is expected to lead to more beach tennis tournaments being hosted in Palm Beach County. Pickleball – As pickleball continues to experience rapid growth and as additional facilities are developed, the Sports Commission will focus on expanding the number of amateur and pro pickleball events. Collaborating with organizations such as the Association of Pickleball Players (APP) Tour, Major League Pickleball, USA Pickleball, and the Professional Pickleball Association (PPA) Tour will be instrumental in growing the county’s pickleball market. In addition, new indoor facilities, such as Boca Paddle, will provide opportunities to host more events by eliminating weather-related concerns and offering year-round playing conditions. Padel – What was once a niche racket sport has evolved into a growing sports tourism market. With the new facilities online, The Sports Commission can tap into a new market. The Sports Commission will talk with the Pro Padel League (PPL) in making Palm Beach County a stop in their schedule.

Florida is home to more golf courses than any other state in the nation, and Palm Beach County boasts the largest concentration of golf courses of any county in the United States. These exceptional depth and quality golf facilities have firmly established The Palm Beaches as Florida’s Golf Capital® and one of the premier golf destinations in the world. In FY26, the Sports Commission supported 37 youth, amateur, college and professional golf events, which are on pace to generate over 31,000 room nights. Junior Golf Tournaments – The Sports Commission will continue to host and pursue a diverse range of junior golf events in partnership with the nation’s leading organizations, including the United States Golf Association (USGA), Florida State Golf Association (FSGA), American Junior Golf Association, IMG Junior Golf Tour, Hurricane Junior Golf Tour, and the Junior Tour Powered by Under Armour. Adult Amateur Golf Events – The Sports Commission will also host and pursue amateur golf events tailored to adult participants, including tournaments specifically designed for senior players. The USGA, FSGA, Women’s Southern Golf Association, and Senior Amateur Tour are targets for FY27.

Collegiate Golf – FY26 was another successful year for collegiate golf in The Palm Beaches. Building on that success, the Palm Beach County Sports Commission will host several upcoming NCAA golf championships, including the 2027 NCAA Division I Women’s Golf Regional, the 2027 NCAA Division II Men’s Golf National Championship, and the 2028 NCAA Division I Men’s Golf Regional. The Sports Commission will also submit bids to host NCAA Division I, II, and III Men’s and Women’s Golf National Championships for the 2029–2031 championship cycle, utilizing Palm Beach County’s premier golf courses to showcase the destination’s world-class facilities. Additionally, the Sports Commission will continue supporting the FAU Men’s Golf Invitational, which will feature 12 to 16 NCAA Division I programs. Continued support for this event will attract top-tier collegiate golf programs to Florida’s Golf Capital® while strengthening Palm Beach County’s reputation as a premier destination for collegiate golf. The Sports Commission will also pursue the opportunity to relocate and secure the bid to host the American Conference Men’s and Women’s Golf Championships beginning in 2028.

Professional Golf – Cognizant Classic in The Palm Beaches – Having a PGA Tour event in Palm Beach County has been the backbone for golf tourism throughout the county. Millions of viewers through national and international television broadcasts while attracting many of the world’s top professional golfers and significant levels of spectators each year. Beyond its global exposure, the tournament generates a significant economic return by producing more than $60 million in annual economic impact and over 14,000 hotel room nights. Beyond its direct tourism impact, the Cognizant Classic in The Palm Beaches serves as a powerful marketing platform for Palm Beach County. National and international television broadcasts, digital media coverage, and social media engagement provide extensive exposure to The Palm Beaches as a premier sports tourism destination. The Sports Commission will continue collaborating with Discover The Palm Beaches and the Tourist Development Council (TDC) Council to increase tournament attendance, enhance the fan experience, and maximize destination exposure. As the PGA TOUR schedule continues to evolve, the Sports Commission and its TDC partners will face the challenge of maintaining the tournament prominence on the TOUR calendar.

James Hardie™ Pro Football Hall of Fame Invitational – The Sports Commission will seek to establish a long-term partnership with this event while continuing to elevate the tournament each year. The event uniquely combines Palm Beach County’s rich football and golf traditions, creating a one-of-a-kind experience for participants and spectators alike. Since its debut in 2025, the tournament has generated more than 2,500 hotel room nights annually. By attracting National Football League legends, Pro Football Hall of Famers, and PGA TOUR legends. Additionally, the Sports Commission will explore deeper collaboration with the Pro Football Hall of Fame to create synergies with other premier events, including the Boca Raton Bowl, the Palm Beach County Sports Hall of Fame, and the Lou Groza Collegiate Place-Kicker Award.

World Long Drive – As part of Palm Beach County’s evolving destination marketing strategy, the Palm Beach County Sports Commission will explore a high-impact partnership with one of golf’s most dynamic and fastest-growing brands, World Long Drive (WLD). WLD is a professional golf tour that showcases the sport’s most powerful athletes as they compete to hit the longest drives within a designated grid. The tour features multiple divisions, including Open, Masters, and Women’s, and culminates with the prestigious World Long Drive Championship. Building on the success of hosting two WLD events at the National Polo Center, which attracted more than 100 competitors and were broadcast to a national television audience, the Sports Commission will pursue opportunities to expand this partnership. National Broadcast Exposure – Televised on Golf Channel, WLD events provide significant national media exposure for The Palm Beaches while showcasing the National Polo Center as a versatile venue capable of hosting more than equestrian events.

Brand Synergy – The partnership has also enabled the Sports Commission to establish a presence in the emerging “content sports” market by attracting influential digital creators and social media personalities whose audiences extend the destination’s reach far beyond traditional sports broadcasts. Expanding this relationship will further position Palm Beach County as an innovative destination for sports, entertainment, and digital media. TMRW Sports & TGL – The Palm Beach County Sports Commission is aligning with TMRW Sports, a groundbreaking force in sports and entertainment, to support the growth of TGL — a revolutionary golf league designed to redefine the fan experience. Backed by a star-studded roster of investors from across sports, entertainment, and business, TMRW Sports is reshaping how audiences engage with golf. The TGL season is televised live on ESPN, creating another national broadcast for The Palm Beaches.

Palm Beach County Sports Commission Objectives for 2027: • Continue to support the TGL Regular Season. • Leverage media and marketing opportunities to promote The Palm Beaches as a hub for innovation in golf. • Use the SoFi Center for additional events; the Sports Commission used the SoFi Center for Governors Baseball Dinner and PGA Works Collegiate Championships. This partnership places Palm Beach County at the forefront of golf evolution, blending technology, entertainment, and elite competition in a way that resonates with modern audiences and reinforces the region’s identity as Florida’s Golf Capital.

Soccer is now a game-changing sport for the United States with the FIFA World Cup impacting destinations across the nation. Palm Beach County seized this historic opportunity and hosted five (5) FIFA Team Base Camps across the 2025 Club World Cup and the 2026 FIFA World Cup, which is more than any other county in the United States. The Palm Beaches welcomed Real Madrid and Manchester City in 2025, and Portugal, England, and Curaçao in 2026. 2027 FIFA Women’s World Cup Strategy – The FIFA Women’s World Cup will take place next year in Brazil, presenting a different landscape than the 2026 FIFA World Cup hosted across North America. However, building on The Palm Beaches’ growing reputation as a premier training destination, strengthened by efforts to host Team Base Camps for both the FIFA Club World Cup and FIFA World Cup, the Sports Commission is confident in its ability to attract one or more participating nations to establish a Team Base Camp in Palm Beach County.

By leveraging venues that were used for previous FIFA World Cup Team Base Camps, such as the Gardens North County District Park, Florida Atlantic University, and Lynn University, The Palm Beaches can provide an ideal environment for teams preparing for international competition. Securing even one or two national teams would generate significant international exposure while creating a large room night demand. Major League Soccer (MLS) – The Palm Beach County Sports Commission has cultivated strong relationships with Major League Soccer (MLS) clubs over the past several years, resulting in The Palm Beaches becoming one of the premier preseason training destinations for the leading professional soccer league in North America. Founded in 1996 following the 1994 FIFA World Cup, Major League Soccer is the highest level of professional men’s soccer in the United States and Canada. Sanctioned by the United States Soccer Federation, the league currently consists of 30 clubs—27 in the United States and three in Canada. The Sports Commission has established Palm Beach County as a preferred destination for MLS preseason training. In partnership with the Palm Beach Gardens Parks and Recreation Department, the Sports Commission has transformed Gardens North County District Park into a premier MLS preseason training hub.

In FY 26, the Sports Commission hosted five MLS clubs at Gardens North County District Park: Chicago Fire FC, Colorado Rapids, Columbus Crew, Nashville SC, and Sporting Kansas City. In addition to the MLS clubs, Palm Beach County also welcomed two MLS NEXT Pro teams—Colorado Rapids 2 and Huntsville City FC—for preseason training. MLS NEXT Pro is a professional men’s soccer league affiliated with Major League Soccer and serves as part of the third tier of the United States soccer league system. The continued growth of MLS and MLS NEXT Pro preseason training reinforces Palm Beach County’s reputation as one of North America’s premier destinations for professional soccer training camps. Palm Beach County Sports Commission Objectives for 2027: • Active discussions with other MLS and MLS Next Pro teams are underway • Shift the pre-season training camps to summer timeframe • The Sports Commission alongside Palm Beach Gardens Park and Rec team are in active discussions with other MLS and MLSNP teams • There is potential to expand the number of participating teams

Over the last two years, the Palm Beach County Sports Commission has been dialoguing with the United Soccer League (USL) regarding the potential launch of a professional soccer franchise in The Palm Beaches. The USL is the largest professional soccer organization in North America, possessing nearly a decade of experience in bringing the world’s game to communities across the United States and Canada. Overseeing three men’s leagues (USL Championship, USL League One, USL League Two), two women’s leagues (USL Super League, USL W League), one elite player development platform (USL Academy), and a national youth platform (USL Youth), the USL is built on a proven and recognized model in international football and counts more than 200 clubs in its membership. The potential addition of USL Palm Beach represents a transformative opportunity for the continued growth of soccer in Palm Beach County. As the county’s first professional soccer franchise, the club is expected to field both a men’s team in the USL Championship and a women’s team in the USL Super League, creating a year-round professional soccer presence in one of the fastest-growing sports markets in the United States.

Discussions to bring a USL franchise to Palm Beach County are underway. The vision includes the addition of two professional clubs under Palm Beach FC—a men’s team and a women’s team—a new 6,000 to 8,000-seat stadium located on the Palm Beach State College Lake Worth campus and increased national exposure for Palm Beach County. New Professional Teams – For the Palm Beach County Sports Commission, the addition of both men’s and women’s professional soccer teams would represent far more than an expansion of spectator sports; it would create a platform for long-term tourism, economic development, and destination branding. The combination of recurring home matches, a state-of-the-art stadium, increased national media exposure, and the ability to attract complementary sporting and entertainment events would generate substantial hotel demand, visitor spending, and year-round economic impact. Equally important, establishing both men’s and women’s professional clubs would demonstrate Palm Beach County’s commitment to growing the sport at every level while positioning the destination as one of the nation’s premier soccer markets and a leading hub for professional, amateur, and international soccer events. Youth & Amateur Soccer – Youth and amateur soccer events, including tournaments, showcases, leagues, and training camp serve as a year-round driver of sports tourism in Palm Beach County. By attracting athletes, families, coaches, and spectators from across the country, these events generate substantial economic activity while showcasing the region’s world-class sports facilities. Our Sports Commission has successfully secured bids for many of the nation’s premier youth soccer competitions, further establishing The Palm Beaches as one of the country’s leading destinations for youth and amateur soccer.

Amateur Soccer Initiatives The PBCSC will utilize the following venues, offering an unrivaled platform for field sports: • The Gardens North County District Park – 10 lighted contiguous soccer field • Jupiter Community Park - 10 contiguous rectangular fields • Village Park Athletic Complex – 16 lighted contiguous rectangular fields • National Polo Center – 6 polo pitches that will provide a layout for 36 soccer fields • Palm Beach County Parks and Recreation facilities - 54 fields across 18 different facilities • City owned and operated facilities with additional event ready fields.

Youth Soccer Targets: • The Sports Commission’s collaboration with Elite Development Program (EDP) continues to bring additional soccer events to Palm Beach County. • A strong relationship with the U.S. Soccer Federation has positioned Palm Beach County as a frequent host for U.S. Youth National Team training camps across multiple age groups. • The Development Player League (DPL) Summit will return to Gardens North County District Park in 2027 and a bid for the Girls Pre-Academy Championship is underway. • The Florida Youth Soccer Association (FYSA) and the Sports Commission have formed a strong partnership, and the FYSA Palm Beach Cup will return to Palm Beach County in 2027. • The Sports Commission is pursuing the Associação de Futebol Internacional Amador (AFIA) and Futbol Fest, which is are largescale spectator driven international soccer events. • 3-Step Youth Soccer Tournament - A high-profile event expected to attract 200+ teams, offering a major boost to local tourism and youth soccer visibility. 71

Palm Beach County, known for its rich high school football traditions and exceptional talent, is also home to two collegiate football programs. This strong foundation has cemented the county’s reputation as a football powerhouse. Football has long been a cornerstone of the local community, and today, it plays a central role in shaping the county’s sports tourism landscape. The Sports Commission will focus on expanding its football portfolio by targeting new events, particularly in pursuing the rapidly growing flag football event marketplace. NFL Players Association 7v7 Sandlot Pro-Am Challenge – This event opened a new market for the Sports Commission after relocating from Tampa to The Palm Beaches this past March. The event attracted 87 teams from nine states, bringing more than 1,800 athletes and coaches and over 3,500 visitors to Palm Beach County. Nearly 40 current and former NFL players attended throughout the weekend at Village Park, further elevating the event’s profile. The tournament generated 2,187 hotel room nights and demonstrated the county’s ability to successfully host premier youth football events.

The Sports Commission is in discussions with the NFLPA having the 7v7 Sandlot Pro-Am Challenge return to Palm Beach County in 2027. In hopes, the event will grow to 100 teams, bring more NFL players to the county and produce more room nights.

As competing destinations continue to pursue the event, the Sports Commission remains committed to retaining the Battle Youth National Championships beyond 2026. To ensure its longterm future in Palm Beach County, the Sports Commission will focus on enhancing the participant and spectator experience while Local, regional, and national flag football tournaments, strategically increasing its investment in the event. championships, showcases, and training camps will be a focus in 2027. Organizations like Endzone 7v7, Next Level Greats Football Boca Raton Bowl - The 13th Annual Boca Raton Bowl will be held Club, American Youth Football, and more will be a target for 2027. on December 23, 2026, at FAU Flagler Credit Union Stadium on the campus of Florida Atlantic University. As one of only eight FBS Battle Youth National Championships – Since its inception, the college football bowl games hosted in Florida, the Boca Raton Bowl Battle Youth National Championships has established itself as the showcases Palm Beach County on a national stage and reinforces nation’s premier youth tackle football event, transforming the youth its reputation as a premier destination for major sporting events. sports travel landscape for football. By providing a true national championship for age divisions ranging from 6U to 14U, the event The game generates significant national exposure through ESPN’s has elevated the standard of competition and attracts the top youth extensive broadcast and digital platforms, providing valuable football teams from across the United States. destination marketing and media visibility for The Palm Beaches. As one of the county’s signature sporting events, the Boca Raton Bowl In partnership with the Village of Wellington, the Palm Beach continues to attract visitors, drive economic impact, and elevate County Sports Commission will host the Battle Youth National the region’s standing within the collegiate sports landscape. Championships for the fifth consecutive year. This week-long championship welcomes 66 teams and more than 9,000 athletes, coaches, family members, and spectators annually. In FY26, the event generated 12,085 hotel room nights, delivering a significant tourism impact to Palm Beach County.

Lou Groza Award - Created by the Palm Beach County Sports Commission and presented by the Orange Bowl, the Lou Groza Collegiate Place-Kicker Award is the most prestigious honor for NCAA FBS kickers. A panel of coaches, media, conference reps, pro kickers, and past winners selects the annual recipient. The Palm Beach County Sports Commission is one of only three sports commissions in the nation—alongside Augusta and Louisville—to be part of the National College Football Awards Association (NCFAA) and present a major college football award on national TV. The award brings significant national exposure to Palm Beach County, with mentions in major media, college football broadcasts, and NFL games featuring past winners. Over 500,000 households watched last year’s ESPN broadcast of The Home Depot College Football Awards, spotlighting The Palm Beaches during the Lou Groza Award presentation. Now in its 34th year, the event also serves as a key fundraiser for the Sports Commission.

Flag Football - The emergence of women’s flag football will be a primary focus in 2027. The Sports Commission is looking to bring a girls’ youth flag football combine, to Palm Beach County in 2027, with the goal of evolving the event into a large-scale girls’ youth flag football tournament. With youth girls’ events typically attracting large travel parties, these competitions have the potential to generate significant hotel room night demand and economic impact. The Sports Commission, in partnership with Keiser University, is bidding on the 2027 NAIA Flag Football National Championships for men and women. NFL Flag Professional League – The National Football League has announced plans to establish professional flag football franchises for both women and men, creating a new professional sports landscape driven by one of the fastest-growing sports in the world. This development, coupled with flag football’s inclusion in the 2028 Olympic Games and the rapid expansion of collegiate programs nationwide, positions the sport for unprecedented growth. The emergence of a professional flag football league could present a unique opportunity for Palm Beach County to secure a professional sports franchise and further strengthen its position as a premier sports destination. Given the county’s leadership in youth and girls’ flag football, growing event portfolio, and existing sports infrastructure, the Palm Beach County Sports Commission will evaluate and pursue this opportunity as a strategic priority in 2027.

Basketball is widely recognized as the most-participated team sport among young people in the United States. According to the Sports & Fitness Industry Association (SFIA), millions of children and teens play basketball each year, and the sport has experienced steady growth in youth participation since 2018. NBA reporting based on SFIA data notes that basketball is the nation’s leading team sport by participation, with more than 28 million Americans ages six and older playing the game. With the addition of 13 new basketball courts across two new facilities, the Wellington Sports Academy and the Palm Beach Gardens Indoor Fieldhouse, basketball will be a major focus for the Palm Beach County Sports Commission in FY27. These new venues provide increased capacity to host tournaments, attract new events, and further grow basketball tourism throughout the county.

Basketball Organizations to Target: • United States Specialty Sports Association (USSSA) • Amateur Athletic Union (AAU) Basketball • National Association of Intercollegiate Athletics (NAIA) • US Amateur Basketball • National Basketball Youth Camps • USA Basketball • Youth Basketball of America (YBOA) Holiday Basketball Classic of The Palm Beaches - The Holiday Basketball Classic of The Palm Beaches was established by the Palm Beach County Sports Commission to address the need for a premier holiday basketball tournament in the county and state of Florida. Created in response to local high school coaches seeking greater exposure for their programs, the event has grown into a marquee competition that showcases top talent, elevates participating teams, draws national attention, and fosters strong community engagement throughout Palm Beach County.

Key strategies include increasing media exposure, enhancing the overall participant experience, and attracting higher levels of competition. Reaching the 100-team milestone is the primary goal for FY27. Balling on the Beach - As part of the Palm Beach County Sports Commission’s FY27 marketing strategy, the return of Balling on the Beach represents a key initiative to strengthen summer sports tourism through elite youth basketball. Now with the addition of Wellington Sports Academy, Palm Beach Gardens Indoor Fieldhouse, along with the Palm Beach County Convention Center, the Sports Commission can put together the strongest bid for Balling on the Beach yet. The event is envisioned as a premier national championship that will attract hundreds of youth basketball teams from across the country. Designed to drive visitation during one of Palm Beach County’s historically slower tourism periods, the tournament is projected to generate approximately 4,500 to 5,000 hotel room nights, delivering a significant economic impact for local hotels, restaurants, and businesses.

FY26 marked the largest Holiday Basketball Classic of The Palm Beaches tournament to date, featuring 70 teams from eight states competing in boys’ and girls’ JV and varsity divisions. The Sports Commission is focused on expanding the tournament in 2027 by attracting more out-of-county and out-of-state teams. 77

USSSA Basketball National Championship - The Palm Beach County Sports Commission consistent pursuit to host the USSSA National Basketball Championship at the newly developed Wellington Sports Academy and the Palm Beach Gardens Indoor Fieldhouse. Securing this premier youth basketball event would represent a significant opportunity to generate sports-related tourism and economic impact while showcasing one of Palm Beach County’s newest indoor sports facilities. Hosting the USSSA National Basketball Championship would further establish Palm Beach County as a premier destination for competitive youth basketball and strengthen relationships with one of the nation’s leading youth sports organizations. It would also elevate the profile of the Wellington Sports Academy as a premier venue for national championship events, reinforcing its role as a key driver of tourism, economic development, and future event recruitment within Palm Beach County.

Basketball Tourism Growth Initiative – The opening of the Wellington Sports Academy in 2026 delivered an immediate impact on Palm Beach County’s basketball tourism market, generating approximately 4,000 additional hotel room nights from FY25 to FY26. This growth reflects the increasing demand for basketball events and highlights the county’s emergence as a competitive destination for the sport. FY26 also marked the arrival of several new basketball events, including four MADE Hoops tournaments, as well as inaugural events from Prep Works and US Amateur Basketball. These events introduced new tournament organizers to Palm Beach County and established a foundation for continued expansion in FY27. Looking ahead, the Sports Commission will focus on transforming basketball from a growing market into one of Palm Beach County’s most impactful sports tourism sectors. A major catalyst for this growth will be the Palm Beach Gardens Indoor Fieldhouse, which is expected to be completed by the end of 2026. The facility will add six new basketball courts to the county’s inventory, significantly increasing capacity to host tournaments and large-scale events. With the addition of this premier venue and the momentum generated by new event partners, the Sports Commission will pursue an ambitious goal of doubling the number of basketball-related events in FY27, further increasing visitation, hotel demand, and economic impact throughout Palm Beach County. 79

Indoor Volleyball – Indoor Volleyball – This will be a primary focus for the Palm Beach County Sports Commission in FY27. With the Wellington Sports Academy entering its first full year of operation and the Palm Beach Gardens Indoor Fieldhouse anticipated to open by the end of 2026, Palm Beach County will significantly expand its inventory of indoor volleyball facilities. Together, these venues will provide 25 dedicated indoor courts, with additional capacity available through the Palm Beach County Convention Center and the South Florida Fairgrounds when needed. This expanded infrastructure will position Palm Beach County to compete for large-scale volleyball events and championships that were previously beyond the destination’s hosting capabilities. In FY26, the Sports Commission successfully hosted the MLK Volleyball Summit, one of the largest indoor volleyball tournaments ever held in Palm Beach County. The event attracted 104 girls’ volleyball teams, 1,248 athletes ages 8U-17U, and generated 1,480 hotel room nights. Building upon this success, the Sports Commission will prioritize retaining the MLK Volleyball Summit as a long-term partner while leveraging the event’s performance to attract additional volleyball tournaments and championship events.

Key target opportunities include: USA Volleyball – National Championships, Junior National Qualifiers, Open National Championship, Girls’ and Boys’ Junior National Championships, Adult National Championships, and Sitting Volleyball Championships. Amateur Athletic Union (AAU) – Junior National Volleyball Championships, Super Regionals, Grand Prix tournaments, and District Championships. Collegiate Events (NCAA/NAIA) – NCAA Division I, II, and III Women’s and Men’s Volleyball Championships, Regional Championships, Beach Volleyball Championships, NAIA Women’s Volleyball National Championship, and Opening Round competitions. Beach Volleyball - The Sports Commission has supported an increasing number of beach volleyball events over the years. Building on that momentum, the Sports Commission will seek to expand its support of collegiate beach volleyball events in 2027. In the past, the Sports Commission partnered with Palm Beach State College, Florida Atlantic University, Lynn University, and Keiser University to host collegiate beach volleyball tournaments throughout Palm Beach County. We will seek to reengage these collegiate events. The Sports Commission will also pursue the return of the Association of Volleyball Professionals (AVP) League to the Delray Beach Tennis Center. During previous events, the stadium court was transformed into a sand volleyball venue, creating a unique and visually compelling atmosphere capable of accommodating thousands of spectators. The AVP League’s national television broadcasts provide valuable media exposure for The Palm Beaches while showcasing the destination.

Lacrosse continues to experience rapid growth across all levels of the sport, including youth, collegiate, men’s, and women’s competition. With lacrosse returning to the Olympic stage at the 2028 Summer Olympic Games in the United States, the Sports Commission anticipates another surge in the sport’s popularity leading into 2027 and beyond. Palm Beach County’s ability to host lacrosse events year-round, combined with its favorable climate and premier facilities, positions the destination to attract teams from northern states while capitalizing on the sport’s strong spectator-toparticipant ratio. Even during the summer months, the Sports Commission will work to establish Palm Beach County as a premier destination for elite lacrosse tournaments, attracting the nation’s top teams and increasing sports tourism during the county’s off-peak season. Intercollegiate Women’s Lacrosse Coaches Association (IWLCA) President’s Cup - The Sports Commission’s continued pursuit of the IWLCA President’s Cup will remain a key priority heading into FY27. As one of the largest youth sporting events ever hosted in Palm Beach County, the IWLCA President’s Cup attracted more than 1,000 collegiate coaches, 460 girls’ teams, 9,000+ athletes, and 20,000+ spectators, generating more than 14,000 hotel room nights. Securing the return of this event would have a significant economic impact while reinforcing Palm Beach County’s reputation as a premier destination for youth lacrosse. The Sports Commission is also committed to positioning the National Polo Center as a premier venue for large-scale lacrosse events. With more than 30 championship-quality fields at a single location, complemented by the 16 fields at nearby Village Park, Palm Beach County offers one of the most attractive tournament footprints in the country. This unique venue combination creates exceptional opportunities to recruit major national and international lacrosse events.

Key target organizations include: • USA Lacrosse • World Lacrosse • NCAA Lacrosse • Women’s Lacrosse • IWLCA • NXT Lacrosse The Sports Commission will also continue strengthening relationships with existing event organizers and local lacrosse organizations. One such partner is Delray Beach Riptide, a local youth lacrosse organization that hosts numerous state, regional, and national tournaments. Expanding these partnerships will support the continued growth of lacrosse while generating additional visitation, hotel room nights, and economic impact for Palm Beach County.

Ice hockey has become one of Florida’s fastest-growing sports tourism markets. Fueled by the success of the Florida Panthers and the expansion of ice sports facilities, Palm Beach County has emerged as one of Southeast Florida’s strongest hockey destinations. Palm Beach Ice Works offers one sheet of ice, while Palm Beach Skate Zone expanded its capacity to three sheets after converting a roller rink into an ice facility. Boca Ice and Fine Arts Center added two additional sheets, and the Gardens IcePlex is a new facility that will feature two more sheets of ice. With eight total sheets of ice expected countywide, Palm Beach County will have the capacity to host mid-sized tournaments and attract teams from across the nation.

The addition of the Palm Beach Gardens IcePlex will significantly enhance Palm Beach County’s capacity to host ice hockey events. With eight sheets of ice available countywide, the Sports Commission will be positioned to expand existing tournaments, including Florida RUSH and Weekend Hockey, while pursuing larger regional and national competitions. In FY26, the Sports Commission hosted 14 ice hockey events that generated more than 11,000 hotel room nights, demonstrating the sport’s growing economic impact and future tourism potential. The Sports Commission’s FY27 goal is to support 20 youth ice hockey events and generate more than 15,000 hotel room nights from the ice hockey market. This infrastructure boom has had a measurable impact: • From 2019 to 2023, the Palm Beach County Sports Commission hosted an average of four ice hockey events per year, generating around 1,830 hotel room nights annually. • In just the past two years, that number has jumped to an average of 14 events per year, producing 8,568 room nights With expanding infrastructure, rising participation across the Southeast, and increasing demand for ice sports programming, Palm Beach County is well positioned to strengthen its role as a regional hub for hockey and related sporting events.

Wake Boarding - Hosting major wakeboarding events at the Shark Park 561 can significantly boost sports tourism and invigorate the local community. This state-of-the-art facility, with its advanced wakeboarding infrastructure and scenic surroundings, promises to attract athletes, enthusiasts, and spectators from everywhere. By becoming a hub for regional, national, and even international wakeboarding competitions, Shark Park 561 has put The Palm Beaches on the map as a premier destination for water sports. Additionally, the Sports Commission has hosted the World Wake Association (WWA) Wake Park National Championships and World Championships over the last two years. The Burt Aaronson South County Regional Park has served as an excellent venue for wake sports, due to its large lakes within the venue. A second straight bid for the World Championships, which generates over 8,000 room nights, is a high probability.

BMX – BMX is one of the most popular disciplines within cycling and is rapidly becoming a standout sport in the Olympics. Okeeheelee BMX gives Palm Beach County a competitive edge in this growing sport. Ranked as the number one BMX track in the southeastern United States, it regularly hosts major events such as the USA BMX Florida State Championships and the USA BMX Gold Cup. Additionally, the Palm Beach County Sports Commission successfully secured a bid to host the USA BMX Sunshine State Nationals—one of the most highly attended BMX events in the country for 2027 and 2029. New opportunities in BMX are emerging with the development of a new Palm Beach County Parks and Recreation facility. This includes a pump track, which is a circuit of rollers and banked turns designed for use by bicycles, in-line skates, scooters, and skateboards. The pump track will also support BMX-style competitions, further enhancing the county’s reputation as a hub for action sports.

Home to five colleges and universities, including Florida Atlantic University (NCAA Division I), Palm Beach Atlantic University (NCAA Division II), Lynn University (NCAA Division II), Keiser University (NAIA), and Palm Beach State College (NJCAA), Palm Beach County is uniquely positioned to attract collegiate sporting events. The Sports Commission will continue partnering with these institutions to pursue conference, regional, and national championships while expanding opportunities for training camps, showcases, invitationals, and varsity and club-level tournaments. These efforts will further strengthen Palm Beach County’s reputation as a premier destination for collegiate sports. NCAA Championships - The Palm Beach County Sports Commission owns a tremendous resume in hosting collegiate national championships. The resume includes four NAIA Men’s Soccer National Championships, two NAIA Women’s Golf National Championships, one NCAA Women’s College Cup (Soccer National Championship), six NCAA Golf Championships, and numerous Conference Championships. Our Sports Commission has also hosted the NCAA and NAIA regional playoffs for a variety of sports. The Palm Beach County Sports Commission is enjoying an unprecedented pace of winning bids and organizing NCAA Golf National Championships. The 11 NCAA Golf Championships bids awarded and nine NCAA Golf Championships that will have taken place in The Palm Beaches over a 10-year span, is more than any other destination in the United States

Conference Championships - The Palm Beach County Sports Commission actively pursues opportunities to host collegiate conference championships through strategic partnerships with local universities. Over the years, the Commission has built a strong track record of successfully hosting championships across a wide range of sports. Targeted conferences include the American Conference (NCAA Division I), the Sunshine State Conference (NCAA Division II), the Sun Conference (NAIA), and the Sun-Lakes Conference (NJCAA Division II), all of which have a presence through five universities and colleges located in Palm Beach County. Sports under consideration for future championships include golf, baseball, soccer, basketball, tennis, cross country, and beach volleyball. Collegiate Event Hosting - The Palm Beach County Sports Commission will host several marquee collegiate events that drive visitation through college athletics. The plan to grow and enhance Palm Beach County’s position as a premier destination for collegiate sports championships and events in 2027, includes: • Plans to host an NCAA Division I Women’s Basketball Tournament at Keiser University in addition to an NAIA Women’s Basketball Invitational. • Partner with Keiser University on hosting a variety of championships, invitationals, or tournaments (NAIA Volleyball Invitational, NAIA Soccer Invitational, NAIA Men’s & Women’s Basketball Tournaments and the Sun Conference Golf Championship). • Partnering with Florida Atlantic University to host an NCAA Division I golf invitational, a beach volleyball tournament, two NCAA DI softball tournaments, and a women’s Division I Basketball tourney. • Partnering with Palm Beach County Parks and Recreation in hosting an NCAA Division II baseball spring training forum, which takes place over four weeks at the Santaluces Athletic Complex. • Submitted a bid to host The American Conference Baseball Championship at Cacti Park in The Palm Beaches.

National Battle of the Bands of The Palm Beaches - The Palm Beach County Sports Commission and the Palm Beach County Tourist Development Council are hosting the National Battle of the Bands in The Palm Beaches for the second consecutive year at the Flagler Credit Union Stadium on the campus of Florida Atlantic University. This is a premier event celebrating the vibrant culture and unmatched passion of Historically Black Colleges and Universities (HBCUs). This climactic showcase will feature electrifying performances from the nation’s top HBCU marching bands, captivating a diverse audience that includes teens, families, college-educated professionals, executives, bluecollar workers, active seniors, and sports enthusiasts. The event will take place over MLK weekend.

Sports travel and event trade shows remain among the most valuable platforms for business development, relationship building, and industry advancement. Each year, the Palm Beach County Sports Commission’s leadership and development team participate in a wide range of sports conferences, symposiums, conventions, and trade shows to identify new event opportunities, generate leads, and promote The Palm Beaches as a premier sports tourism destination. Beyond business development, these industry engagements provide valuable opportunities to stay informed on emerging trends, innovative strategies, and best practices shaping the sports tourism landscape. Participation in these events allows the Sports Commission to strengthen its industry knowledge, enhance its competitive position, and better serve event rights holders seeking premier destinations.

The sports tourism industry is built on strong relationships, and many successful event acquisitions are the result of consistent communication, trust, and long-term partnerships with event owners and organizers. By maintaining an active presence within the sports travel community, the Palm Beach County Sports Commission continues to cultivate meaningful relationships that lead to future event opportunities and sustained growth for The Palm Beaches. The below events are the largest platforms for business development. • Sports ETA (Events & Tourism Association) Symposium • Sports ETA’s Women’s Summit • TEAMS Conference • Connect Sports Marketplace • Florida Sports Summit • Playeasy Summit

Grant Programs – Historically, the PBCSC’s grant program has been the primary mechanism in attracting and retaining sporting events for Palm Beach County. Funds are necessary for the Sports Commission to submit competitive proposals on sports events and to provide enticement to event organizers in selecting The Palm Beaches as a destination.

Business Development Sponsorship – Business Development Sponsorships are a critical addition to the PBCSC’s financial incentive program. Although this program is only utilized to make small investments into events, it allows the Sports Commission to be nimbler, notably with event opportunities that require a quick turnaround/decision on the financial investment.

Event Servicing Funds – Palm Beach County Sports Commission’s event servicing program is a funding mechanism that is set aside to assist sports organizations directly with their event production obligations. Rather than reimbursing a sports organization for its event-related expenses, the PBCSC would simply provide the service directly. By creating economies of scale by packaging services over multiple sports events, the Sports Commission will be able to receive competitive prices from service providers.

Florida Sports Foundation (FSF) – FSF has an active grant program to support sporting events that generate economic impact from out-of-state attendees. The Palm Beach County Sports Commission will continue to utilize this grant program to help supplement our tourism investments.

The Palm Beach County Sports Commission is recognized as one of the most experienced and accomplished sports commissions in the nation. This depth of expertise is evident in every new sports tourism initiative. The Commission enjoys strong relationships with event rights holders across the country, a proven track record of hosting successful events, and access to a diverse array of high-quality sports facilities. Due to the large number of facilities and venues, we are able to host over 40 different sports disciplines annually.

The future of sports tourism in Palm Beach County is shaped primarily by access to and development of sports facilities. Recognizing this, the Palm Beach County Sports Commission Facility Committee was established as a key advisory group. This committee will play a vital role in guiding strategic decisions related to venue development and infrastructure enhancements. While the Sports Commission does not fund the design or construction of sports facilities, it serves as a powerful advocate and champion for venue development at both county and municipal levels. The Commission is uniquely positioned to demonstrate the demand for new facilities and the economic benefits they generate. Through data-driven insights and strategic partnerships, the Commission can support future development. The Sports Facility Committee represents a critical step forward in aligning community resources, stakeholder interests, and long-term planning to ensure Palm Beach County remains a premier destination for sports tourism.

Venue development that will impact sports tourism: Wellington Sports Academy & Palm Beach Gardens Indoor Fieldhouse – The opening of the Wellington Sports Academy and the Palm Beach Gardens Indoor Fieldhouse represents a transformative milestone for sports tourism in Palm Beach County. Together, these two state-of-the-art facilities significantly expand the county’s inventory of indoor sports venues, creating new opportunities to attract regional and national tournaments while strengthening Palm Beach County’s position as a premier destination for youth and amateur sports. With the addition of 13 new hardwood basketball courts, Palm Beach County now has the capacity to pursue larger, multi-court basketball championships and indoor sporting events that were previously unattainable due to limited venue availability. These facilities not only increase the county’s competitiveness in securing new events but also provide the flexibility to host multiple tournaments simultaneously, maximizing venue utilization and visitor impact throughout the year. The impact extends well beyond basketball. The Wellington Sports Academy and Palm Beach Gardens Indoor Fieldhouse are designed to accommodate a wide variety of indoor sports, including volleyball, wrestling, gymnastics, cheerleading, and other emerging sports. This versatility allows the Palm Beach County Sports Commission to diversify its event portfolio, reduce seasonal fluctuations in visitation, and create new opportunities for year-round sports tourism.

Palm Beach Gardens IcePlex – The addition of a state-of-the-art ice venue strengthens Palm Beach County’s ability to compete for events that require specialized infrastructure. With high-quality ice surfaces, spectator amenities, and year-round operating capabilities, Palm Beach IcePlex provides the foundation to attract youth and adult hockey, figure skating, public skating, curling, sled hockey, camps, clinics, and competitive events. The approximately 123,000-square-foot, two-story facility, designed by National Hockey League (NHL) legend, Wayne Gretzky. The facility will feature two NHL size ice rinks, along with supporting amenities including locker rooms, retail space, academy areas, medical space, concessions, and a restaurant. Now adding two more sheets of ice, it brings Palm Beach County total to eight sheets of ice. It will allow the Palm Beach County Sports Commission to pursue larger hockey tournaments, skating competitions, training camps, and other ice-related events that require dedicated ice facilities. Palm Beach County will significantly enhance its competitiveness in the growing ice sports market. Boca Paddle – The emergence of Boca Paddle represents an exciting opportunity to expand Palm Beach County’s sports tourism portfolio by introducing one of the fastest-growing racquet sports in the world to the destination. As padel continues to gain momentum internationally and throughout the United States, the addition of dedicated padel facilities strengthens Palm Beach County’s ability to attract new participants, events, and visitors while diversifying its already robust sports tourism offerings. Boca Paddle is on pace to open by the end of 2026; the facility is planned to feature six indoor padel courts along with nineteen indoor pickleball courts. Focusing on organizations like Pro Padel League and the Professional Pickleball League will be a key focus in 2027. The facility will help achieve the Sports Commission 2027 goals of helping grow in the pickleball, padel, TV events, and international markets. 101

The sports industry is undergoing its most significant transformation in decades. Traditional event recruitment remains essential to Palm Beach County’s success; however, the next generation of sports tourism will be driven by innovation, technology, changing consumer behavior, international participation, and rapidly expanding athletic disciplines. Palm Beach County has established itself among America’s premier sports tourism destinations by consistently attracting world-class sporting events while maximizing hotel demand and economic impact. The next phase of this evolution is to become one of the world’s most innovative sports destinations. Between 2027 and 2030, the Palm Beach County Sports Commission will pursue an aggressive strategy that expands beyond traditional event recruitment by investing in emerging sports, women’s athletics, sports technology, athlete performance, and proprietary sporting events. Rather than reacting to industry change, Palm Beach County will help shape it.

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Every major sport once began as an emerging sport: • Pickleball was virtually unknown twenty years ago. Today it generates millions of hotel room nights throughout North America. • Flag Football will debut in the 2028 Olympic Games. • Padel is becoming one of the fastest-growing sports in Europe and Latin America. • Drone Racing has developed into a global broadcast property. • Esports now attract larger audiences than many professional sports leagues. The destinations that identify these opportunities before competitors gain a long-term competitive advantage. Palm Beach County intends to lead this next generation of sports tourism.

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One of the fundamental business strategies for the PBCSC is to provide exceptional event servicing to tourism generating sporting events that select Palm Beach County as their home. The PBCSC believes that our commitment to event servicing separates us from the competition. Superior event servicing is essential to growing and maintaining sport tourism. PBCSC offers unsurpassed customer service on a consistent basis while offering a multitude of event management services to current and potential customers.

Some services provided by the Sports Commission include: • Pre-Event Planning • Operational & Logistical Support • Venue/Facility Coordination • Budget Management

• Designing Event Layouts • Volunteer Recruitment • Housing Accommodations • In-Kind Partnerships • Public Relations • On-site Staff Assistance

• Sourcing Equipment Rentals and/or Service Providers

• Hospitality Management

• Security Planning

• Police/Fire/Medical

• Permitting

The PBCSC’s willingness to form an event partnership, manage an event in its entirety, and shoulder the workload that comes with the arrangement has been a key element in allowing Palm Beach County to win national bids and host successful events. Event partnerships also represent revenue-generating opportunities for the Palm Beach County Sports Commission. In many instances, the PBCSC will be obligated to develop and manage an event budget. Both the event producer and the PBCSC will share in certain event-related revenues and expenses, as well as the potential proceeds. 109

The Palm Beach County Sports Commission is distinguished by its proactive and collaborative approach to event partnerships. Unlike traditional destination marketing organizations, the Sports Commission often serves as an active partner in event development and execution, assuming operational responsibilities and sharing in the workload to enhance event success. This hands-on model has been instrumental in securing competitive bid opportunities and delivering large-scale tourism generating sporting events. These partnerships not only strengthen event operations and elevate the participant’s experience but also create opportunities to generate sustainable revenue for the organization. In select partnerships, the Sports Commission assumes responsibility for budget development and management while sharing both revenues and expenses with event owners and producers. This partnership model enables the Sports Commission to expand its event portfolio, increase economic impact, diversify revenue streams, and establish long-term relationships that drive sustained growth for both the organization and the destination.

Collaboration with Local Sports Organizations To strengthen bid submissions and elevate event execution, the Palm Beach County Sports Commission actively collaborates with local sports clubs, associations, and community organizations. These partnerships provide specialized expertise, technical knowledge, and operational support that enhance our ability to host successful events and demonstrate readiness to national governing bodies, event owners, and rights holders. Local partners also play a critical role in volunteer recruitment and community engagement, helping create a welcoming and well-organized event experience for participants, spectators, and stakeholders. By leveraging the expertise, resources, and networks of local organizations, the Sports Commission strengthens its competitive position, expands hosting capacity, and create opportunities for continued growth within the sports tourism industry.

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Today, 22% of sports commissions own their own events. On average, sports commissions own 3.2 annual events. This strategy provides alternative revenue streams and significant marketing and media exposure. Below summarizes the Palm Beach County Sports Commission’s event ownership:

Holiday Basketball Classic of the Palm Beaches The Palm Beach County Sports Commission created the Holiday Basketball Classic of the Palm Beaches as a National High School Basketball Invitational. This event brings a national presence and media exposure to Palm Beach County while engaging the local community through the sport of basketball. This tournament ultimately supports the sports tourism initiative of the Palm Beach County Sports Commission. The 10th anniversary of the Holiday Basketball Classic of the Palm Beaches will take place on December 28-30, 2026. The tournament currently is expected to field 48 teams from across the nation.

Kids Fitness Festival of the Palm Beaches The Kid’s Fitness Festival of The Palm Beaches is Palm Beach County’s premier multi-sport youth event, held annually and designed to inspire active lifestyles and introduce children to a wide variety of sports. Owned and operated by the Palm Beach County Sports Commission, this event brings together 25+ sports organizations, event owners, and national governing bodies to deliver hands-on, interactive sports clinics. Over 1,500 youth from across Palm Beach County participate each year, engaging in activities that promote fitness, teamwork, and fun. In 2026, the event was hosted at the South Florida Fairgrounds, providing a spacious and dynamic setting for this impactful community initiative. The Kid’s Fitness Festival continues to be a cornerstone of youth engagement and wellness in The Palm Beaches.

The Palm Beaches Golf Classic Reinstituting the Palm Beaches Golf Classic aligns perfectly with the Palm Beach County Sports Commission’s mission by providing substantial benefits to local youth-focused charities. This annual golf tournament will not only raise essential funds for these vital organizations but also foster community engagement and highlight our commitment to supporting youth development.

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Palm Beach County Sports Hall of Fame The Palm Beach County Sports Hall of Fame was established to recognize and honor the outstanding achievements and lasting contributions of individuals who shaped the local sports landscape. This prestigious program celebrates excellence across a wide spectrum of roles, including athletes, coaches, administrators, media professionals, and other influential figures in the field of sports. Each year in early spring, the Sports Commission hosts a gala induction banquet to honor the newest class of inductees. This signature event brings together the community, past honorees, and sports leaders to celebrate Palm Beach County’s rich athletic heritage and inspire future generations. The Hall of Fame not only preserves the legacy of local sports excellence but also reinforces Palm Beach County’s identity as a vibrant and accomplished sports destination. This event also creates significant media, both locally and nationally.

Lou Groza Flag Football Awards Banquet The Lou Groza Flag Football Awards recognizes the outstanding athletes, coaches, and teams that have elevated girls’ flag football throughout The Palm Beaches. Inspired by the prestigious legacy of the Lou Groza Award, this annual celebration honors excellence on and off the field while highlighting Palm Beach County’s leadership in one of the fastest-growing sports in the nation. The event brings together student-athletes, families, coaches, and community leaders to celebrate achievement, inspire future generations, and further establish Palm Beach County as a premier destination for flag football.

Lou Groza Collegiate Place-Kicker Award Banquet This coming December marks the 35th anniversary of the nationally acclaimed Lou Groza Collegiate Place-Kicker Award, owned and operated by the Palm Beach County Sports Commission. Recognized as one of college football’s most prestigious honors, the award celebrates excellence in place-kicking and consistently draws national attention to Palm Beach County. Presented annually during the Home Depot ESPN College Football Awards, the Lou Groza Award reaches nearly 500,000 live viewers on ESPN, delivering extensive media exposure and reinforcing Palm Beach County’s reputation as a hub for elite sports programming. In addition to celebrating college football, the Lou Groza Award also shines a spotlight on the thriving high school football scene in The Palm Beaches. Each year, the Sports Commission honors the top high school teams, coaches, players, and place-kickers across Palm Beach County, recognizing the talent and dedication that make the region a dominant force in high school football. This dual-level recognition strengthens community pride and reinforces Palm Beach County’s status as a premier football destination. 115

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In FY27, the Palm Beach County Sports Commission will continue evolving its digital marketing strategy to create a more engaging, influential, and data-driven social media presence. The PBCSC will place a greater emphasis on strategic storytelling, dynamic video, and authentic content that showcases the energy of Palm Beach County’s sporting events, worldclass facilities, athletes, and unique destination experiences. By bringing these stories to life through event coverage, participant interviews, behind-the-scenes content, and real-time storytelling, the Commission will strengthen its connection with sports fans, event organizers, rights holders, and key industry stakeholders. As part of this strategic evolution, the Palm Beach County Sports Commission is conducting a comprehensive social media audit to evaluate current platform performance, content effectiveness, audience engagement, and opportunities for growth.

As part of this strategic evolution, the Palm Beach County Sports Commission is conducting a comprehensive social media audit to evaluate current platform performance, content effectiveness, audience engagement, and opportunities for growth. The audit will help identify strategies to increase engagement, expand the Commission’s social following, and ensure content is reaching the right audiences on the right platforms. The findings will serve as a foundation for a more intentional and innovative social media strategy in FY27, allowing the Commission to maximize digital visibility and create a stronger, more recognizable brand presence.

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In FY27, the Palm Beach County Sports Commission will continue expanding its digital media strategy to increase brand awareness, promote major sporting events, support event rights holders, and engage key audiences across the sports tourism industry. The Commission will strategically deploy digital advertising assets throughout its social media platforms to maximize the reach and impact of its content. By utilizing video, event highlights, facility content, athlete-driven storytelling, and other creative assets, the Commission will deliver targeted messaging to event organizers, rights holders, sports industry professionals, and sports enthusiasts.

The Commission will take a more strategic and data-driven approach to digital advertising, utilizing paid social campaigns to reach audiences in both key drive and fly-in markets. These campaigns will help maintain Palm Beach County’s visibility throughout the event decisionmaking process and ensure the destination remains top of mind among organizations actively considering future event locations. Targeted advertising will also allow the Commission to reach specific audiences based on interests, geography, and engagement with sports tourism content. The Palm Beach County Sports Commission will also explore sponsored content and digital partnerships with influential sports industry publications and media platforms. These opportunities may include native and editorial-style content featured through outlets such as SportsTravel, Sports Business Journal, Sports Destination Management, and Sports Planning Guide, as well as targeted regional media and broadcast platforms. These partnerships will help extend the Commission’s reach to highly relevant sports tourism audiences and provide additional opportunities to showcase Palm Beach County’s events, facilities, and destination assets. By strategically combining organic content, paid social advertising, digital partnerships, and targeted media activation, the Palm Beach County Sports Commission will create a more integrated digital marketing strategy in FY27. This approach will strengthen the Commission’s digital footprint, expand its audience, and reinforce The Palm Beaches as a premier destination for sporting events and sports tourism.

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The Palm Beach County Sports Commission will invest in the creation of high-quality, dynamic content that showcases the county’s diverse portfolio of world-class sports facilities. This initiative will produce professional photography, video, aerial footage, virtual tour like walkthroughs, and facility-specific marketing assets that highlight the unique features, amenities, and capabilities of venues throughout Palm Beach County. From premier stadiums and arenas to aquatic centers, tennis complexes, golf courses, and multi-sport venues, this content will demonstrate the breadth and quality of facilities available to host sporting events of all sizes. These assets will serve as the foundation for the Sports Commission’s newly redesigned website and facility guide while also supporting social media campaigns, digital marketing initiatives, sales presentations, bid proposals, and promotional materials used to attract sports event rights holders and key decision makers. By creating a comprehensive library of visually compelling facility content, the Sports Commission will provide event organizers with an engaging look at the venues and infrastructure that make Palm Beach County an ideal host destination. The FY27 strategy will emphasize the development of facility-focused content that is optimized for multiple marketing channels and tailored to the needs of prospective event organizers. By showcasing venues through dynamic storytelling and high-impact visuals, the Sports Commission will strengthen its ability to market Palm Beach County’s sports assets, enhance its competitive position within the sports tourism industry, and better demonstrate why The Palm Beaches is one of the nation’s premier destinations for hosting sporting events. 123

The Palm Beach County Sports Commission will utilize a variety of targeted digital advertising strategies to increase attendance and visitor participation at marquee sporting events throughout Palm Beach County. These campaigns will focus on reaching both local and regional audiences while placing particular emphasis on attracting out-of-market spectators who have the potential to generate additional hotel room nights and visitor spending. Building upon successful digital marketing efforts surrounding events such as the Davis Cup, the Sports Commission will identify additional opportunities to drive attendance at major events, including the Winter Equestrian Festival. Increasing spectator attendance, particularly from visitors outside Palm Beach County, provides an opportunity to strengthen room night production while generating greater economic impact for the destination. Campaigns will incorporate strategic digital marketing techniques, including geofenced advertising, audience targeting, retargeting, paid social media, search and display advertising, and geographic targeting of key feeder markets. These tools will allow the Sports Commission to deliver relevant messaging to audiences most likely to travel and attend specific sporting events. Performance will be monitored throughout each campaign to evaluate engagement, conversions, attendance, and overall effectiveness. By utilizing data-driven targeting and continuously optimizing campaign performance, the Sports Commission will maximize its return on investment while increasing visitation, strengthening event attendance, and generating greater room night production and economic impact for Palm Beach County.

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As part of its Fiscal Year 2027 strategic initiatives, the Palm Beach County Sports Commission will conduct a comprehensive market survey targeting sports event rights holders, event organizers, key decision makers, and sports facility operators from across the industry. The purpose of this research is to gain valuable insight into the factors that most influence destination selection and identify the services, resources, and support that event owners consider most critical to delivering a successful event. The survey will explore a variety of topics, including venue quality, hotel accommodations, financial incentives, event support services, transportation, marketing assistance, community engagement, and overall destination experience. Collecting direct feedback from industry professionals will provide the Sports Commission with meaningful data that can be used to evaluate current offerings, identify emerging trends, and better understand the evolving priorities of event organizers. The findings will play an important role in shaping future marketing strategies, sales initiatives, and partnership opportunities while ensuring that Palm Beach County remains competitive within the rapidly evolving sports tourism marketplace. By utilizing data-driven insights, the Sports Commission will be better positioned to enhance its service offerings, strengthen relationships with existing event partners, and develop new resources that directly address the needs of rights holders. Ultimately, this initiative will allow the Palm Beach County Sports Commission to better align its programs, facilities, marketing efforts, and event support services with the expectations of the sports industry. By proactively understanding what matters most to event owners and promoters, Palm Beach County can continue to position itself as a premier sports tourism destination capable of delivering exceptional experiences and successful events for years to come. 127

In FY27, the Palm Beach County Sports Commission will launch a completely redesigned website that will serve as a cornerstone of the organization’s broader marketing and business development strategy. The new website will represent a significant evolution of the Commission’s digital presence and will be designed to better reflect the growth, strength, and capabilities of Palm Beach County as a premier sports destination. As the primary digital hub for the Commission, the website will play a critical role in attracting, engaging, and converting event organizers, rights holders, sports organizations, and industry partners. The redesigned website will provide a more modern, user-friendly, and visually compelling experience that clearly showcases Palm Beach County’s extensive sports infrastructure and destination assets. Through dynamic imagery, video, facility profiles, event content, and strategic storytelling, the website will highlight the breadth and quality of the County’s venues and sporting environments. From worldclass stadiums and professional training facilities to golf courses, tennis venues, equestrian assets, and multi-purpose sports complexes, the website will make it easier for event organizers to explore the destination and understand why Palm Beach County is uniquely positioned to host sporting events of all sizes and levels. The new platform will also be an important tool in the Commission’s event recruitment and sales efforts. Enhanced facility information, improved navigation, and strategically developed content will allow rights holders to more efficiently identify venues and resources that align with their event needs.

The website will support the Commission’s sales team by providing a stronger digital resource for prospective clients and creating a more seamless path from initial interest to event inquiry. In addition, the platform will be optimized for search engines to improve the Commission’s digital discoverability and ensure Palm Beach County is more visible to organizations actively searching for potential event destinations. As part of the website redesign, the Palm Beach County Sports Commission will also undertake a comprehensive overhaul of its membership program. The new membership section will provide a more organized and engaging experience for current and prospective members while clearly communicating the value of partnership with the Commission. Updated membership opportunities, including tiered pricing and defined benefits, will make it easier for businesses and organizations to identify the level of involvement that best aligns with their goals. Members will also have access to improved digital assets and resources designed to enhance their connection to the Commission and the broader sports tourism industry. This initiative represents a strategic investment in the Commission’s future. By launching a new website and modernizing its membership program, the Palm Beach County Sports Commission will strengthen its marketing infrastructure, improve its ability to recruit sporting events, elevate the presentation of its destination assets, and create greater value for its industry partners. The new platform will be an essential component of the Commission’s FY27 strategy to grow its digital presence, increase engagement, and continue positioning Palm Beach County as a leading sports destination. 129

Enhanced photography, updated facility information, and refreshed branding and design will help bring the destination’s sports assets to life and create a more impactful presentation for potential event rights holders. In FY27, the Palm Beach County Sports Commission will update and revamp its printed and digital facility guide to create a more modern, engaging, and effective sales tool for event recruitment and business development. The facility guide is a key resource provided to prospective and existing event rights holders and is frequently utilized by the Commission’s sales team at industry tradeshows, conferences, and other strategic events. By modernizing this resource, the Commission will ensure it continues to effectively communicate the depth and quality of Palm Beach County’s sports infrastructure. The updated guide will showcase newly developed facilities, while also highlighting existing venues that have recently undergone renovations, expansions, or significant improvements. As Palm Beach County’s sports landscape continues to evolve, the guide will provide event organizers with an updated and comprehensive look at the destination’s ability to accommodate sporting events of all sizes and levels.

In addition to the printed guide, the Commission will develop a refreshed digital version that can be easily shared with prospects, partners, and industry contacts. The digital guide will provide a more flexible and accessible resource for the sales team while supporting ongoing communication and follow-up with event organizers. These updates will allow the Commission to present consistent, current, and compelling information across both in-person and digital sales efforts. The revamped facility guide will serve as an important extension of the Palm Beach County Sports Commission’s FY27 marketing and event recruitment strategy. By clearly showcasing the destination’s expanding sports infrastructure and continually improving facilities, the guide will help event rights holders better understand the opportunities available in Palm Beach County. This investment will strengthen the Commission’s sales collateral, enhance its presence at tradeshows and conferences, and further position Palm Beach County as a premier destination for sporting events.

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In FY27, the Palm Beach County Sports Commission will continue strengthening its strategic alignment with the Palm Beach County Tourist Development Council’s partner agencies, including Discover The Palm Beaches, the Film and Television Commission, and the Cultural Council. By working collaboratively with these organizations, the Commission will help create a more unified and integrated marketing approach that elevates the overall Palm Beaches brand and maximizes the collective impact of the County’s tourism marketing efforts. Through shared initiatives, coordinated messaging, and strategic collaboration, the Commission will leverage the unique strengths and resources of each agency to further promote Palm Beach County as a premier destination for sports, tourism, culture, and entertainment. This alignment will allow the agencies to identify opportunities to amplify one another’s campaigns, extend audience reach, and present a consistent and compelling story about the destination across key markets.

In FY27, collaboration will focus on identifying opportunities to better integrate sports tourism into broader destination marketing efforts while also leveraging the County’s diverse cultural, entertainment, and hospitality assets to enhance the overall sports visitor experience. Joint marketing initiatives, cross-promotional opportunities, shared content, and coordinated media efforts will help showcase the destination’s world-class facilities, unique events, exceptional hospitality, and diverse experiences. The Palm Beach County Sports Commission will also continue exploring opportunities for collaborative industry engagement, including familiarization experiences, strategic content development, and initiatives that highlight the depth of Palm County’s destination offerings to event organizers, athletes, and visitors. By aligning marketing efforts and working toward a shared vision, the TDC partner agencies will strengthen the destination’s overall brand, increase the reach and effectiveness of their collective marketing efforts, and support continued growth in tourism and economic impact. This strategic alignment reinforces the importance of collaboration across Palm Beach County’s tourism agencies and positions The Palm Beaches to compete more effectively on a national and global stage.

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In FY27, the Palm Beach County Sports Commission will develop a more strategic and differentiated approach to influencer and athlete marketing by leveraging the credibility, reach, and influence of highprofile sports icons and athletes. The Palm Beach County Sports Commission is uniquely positioned to utilize relationships with prominent figures connected to Palm Beach County and the broader sports industry, including Lamar Jackson, Emmitt Smith, Roger Clemens, Rickie Fowler, Matthew and Brady Tkachuk, and others. These influential athletes and sports personalities provide the Commission with an opportunity to tell the story of Palm Beach County through voices that already carry significant credibility and influence within the sports community. Rather than relying solely on traditional influencer marketing, the Commission will explore opportunities to strategically integrate sports icons into marketing campaigns, social media initiatives, event storytelling, and destination promotion. Their connection to the sports industry and ability to reach highly engaged audiences will help set the Palm Beach County Sports Commission apart from other sports destinations. By aligning the Commission’s brand with recognizable and respected sports figures, Palm Beach County can increase its visibility, strengthen its reputation, and create a more memorable connection with event organizers, athletes, and sports fans.

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The Palm Beach County Sports Commission will elevate its digital presence through influencer-led storytelling that showcases the destination through the eyes of athletes, sports personalities, and industry influencers. By creating engaging, social-first content, influencers will highlight Palm Beach County’s premier sports venues, major events, and unique destination experiences while sharing authentic behind-the-scenes moments with their audiences. Content opportunities may include facility tours, event takeovers, athlete collaborations, training experiences, interviews, destination adventures, and real-time social media coverage. This approach will generate highly engaging and shareable content that resonates with sports fans, athletes, and event decision-makers alike. Leveraging the credibility, reach, and personal brands of influential figures within the sports community will help amplify Palm Beach County’s visibility on a national and international scale. By allowing influencers to authentically share their experiences, the Sports Commission can create meaningful connections with audiences while positioning Palm Beach County as a must-visit destination for sports events, competitions, and sports tourism experiences. These efforts will not only increase brand awareness and digital engagement but also support the Commission’s broader business development goals by showcasing the destination’s ability to deliver exceptional experiences for athletes, event organizers, and sports travelers.

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In FY27, the Palm Beach County Sports Commission will place a greater emphasis on collaborating directly with major event rights holders to develop exclusive, behind-the-scenes content that showcases Palm Beach County’s sports events from a unique and rarely seen perspective. By working closely with partners such as Perfect Game, Prospect Select, and the Winter Equestrian Festival, the Commission will create collaborative content opportunities that go beyond traditional event coverage and provide audiences with an authentic look inside the events that drive sports tourism throughout Palm Beach County.

Through these partnerships, the Commission will work with event organizers and rights holders to capture behind-the-scenes access, event preparation, athlete experiences, venue operations, and the people who make these major sporting events possible. This content will offer a perspective that is typically unavailable to the general public and will allow the Palm Beach County Sports Commission to tell more compelling and immersive stories about the events hosted in the destination.

This collaborative approach will also help showcase the broader impact of major events on Palm Beach County, including tourism, economic development, local businesses, athletes, and the community. The content will be strategically utilized across social media, digital marketing, public relations, and sales initiatives to increase engagement and further demonstrate the value of hosting sporting events in the destination.

The goal will be to develop content that is truly unique and has not previously been seen or captured in this manner. By combining the Commission’s marketing expertise with the access and knowledge of event rights holders, the resulting content will provide a more authentic and comprehensive look at the scale, excitement, and impact of these events. From the preparation behind a major baseball tournament to the intricate operations of the Winter Equestrian Festival, these stories will highlight the event experience from a new and engaging point of view.

By developing deeper content partnerships with major event rights holders, the Palm Beach County Sports Commission will create a more innovative and differentiated marketing strategy. These collaborations will help bring audiences behind the scenes, tell stories that cannot be replicated by traditional event coverage, and further position Palm Beach County as a destination that not only hosts major sporting events, but understands how to creatively showcase their impact and significance.

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In FY27, the Palm Beach County Sports Commission will also explore expanded familiarization experiences for influential athletes, sports personalities, media, and select content creators. These experiences will showcase the County’s world-class sports facilities, unique event venues, accommodations, and destination attractions while providing participants with a firsthand understanding of the depth of Palm Beach County’s sports infrastructure. Through these strategic experiences, the Commission will create opportunities for influential sports figures to become authentic ambassadors for Palm Beach County. Their experiences and perspectives can be leveraged across social media, digital campaigns, public relations, and event marketing initiatives. This strategy will help the Palm Beach County Sports Commission differentiate its brand, expand its reach, and reinforce The Palm Beaches as a destination where the sports industry’s most influential voices can see, experience, and champion the destination firsthand.

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The Palm Beach County Sports Commission will continue positioning The Palm Beaches as a premier sports tourism destination through targeted marketing initiatives designed to enhance brand awareness and showcase Palm Beach County’s diverse sports assets, facilities, and event capabilities. Through a strategic mix of print and digital advertising, the PBCSC will leverage leading sports industry trade publications to promote its “Unrivaled In Every Way” message and the “Discover The Palm Beaches” brand. Marketing efforts will focus on trade publications and digital platforms reaching more than 18,000 event rights holders, National Governing Bodies (NGBs), sports organizations, associations, and destination management organizations. Print and digital campaigns will be strategically timed to maximize exposure during peak readership and website traffic periods. Advertising will also be aligned with major industry trade shows and national conventions, providing increased brand visibility and a valuable marketing tool for PBCSC staff when meeting with prospective event clients on-site. Additional editorial content, digital placements, and advertisements will be incorporated into regional and sport-specific publications to further expand the reach of the PBCSC’s message and maintain a consistent presence throughout the sports tourism industry.

IN THE PALM BEACHES WE

RISE SHINE Targeted publications and platforms will include: • Sports Business Journal •Sports Destination Management • Sports Events Magazine

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From state-of-the-art stadiums to versatile venues fit for every level of play, this tropical paradise is the ultimate backdrop for both amateur and professional sporting events. Whether you’re hosting a tournament, or team training, Palm Beach County brings the perfect mix of sunshine, style, and sports. Ready to elevate your event? Call now and let’s make it a winner!

• Connect Sports Facility Guide

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• Sports Planning Guide • Multiview • ESPN

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6.C. - 2. Presentation

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The Palm Beach County Sports Commission's visitor acquisition strategy is built on a business-to-business model focused on recruiting, relocating, retaining, and supporting sports events that generate tourism.

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The Sports Commission targets event rights holders, event owners and organizers, national governing bodies, international federations, and similar organizations that provide a variety of event products.

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Leaving no stone unturned, the Sports Commission pursues event hosting opportunities for every viable venue in Palm Beach County, enabling the programming of 40+ sports over 250 events.

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Youth sports remain a cornerstone of Palm Beach County’s sports tourism strategy, driving visitation, hotel occupancy, and economic impact, particularly during the summer months when leisure travel slows.

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The Sports Commission will continue expanding its presence while positioning the County as one of the nation’s premier youth sports destinations through targeted business development and marketing efforts in FY27.

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Youth sports represent two-thirds of the Sports Commission’s amateur events (We are Among Florida's top youth sports markets, alongside Orange County (Orlando) and Hillsborough County (Tampa).

(50 National Governing Bodies, including 37 Summer Olympic Sports) We are positioning The Palm Beaches as a Host Destination for Olympic Qualifiers, Trials, & Events

The Florida Sports Foundation, the state’s official sports development organization, is a key partner in securing national and international events and creating opportunities to host state-owned event properties.

• Summer tourism growth remains a priority, as the season represents the lowest hotel occupancy period of the year. • The summer break aligns perfectly with youth sports travel. With schools out, families will travel more easily. • The fall and early winter represent a key "need period" for hotels and is a focal point.

• Two-thirds of Sports Commission events take place during the “off-season.”

• Florida Drive Market - Florida ranks among the highest of all states in terms state associations sport – resulting in a great quantity of statewide events, such as tournaments, meets, qualifiers, showcases, camps, clinics, and championships available for bid. • Regional & National events create longer stays, higher visitor spending, & greater demand for air travel. • Global events are a focus with particular attention given to International Federations affiliated with the International Olympic Committee.

Among the more than 40 different sports disciplines programmed by the Sports Commission, several provide a distinct competitive advantage, generate the greatest tourism impact, and will be a key focus in 2027. •

Equestrian sports represent the County’s most impactful sports tourism asset, generating more room nights and economic impact than any other event in The Palm Beaches. In 2027, the PBCSC will continue prioritizing efforts to expand all the equestrian events and strengthen the destination’s competitive showjumping position against the World Equestrian Center in Ocala.

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Baseball is a core competency. Palm Beach County is Florida’s only spring training destination with four MLB teams across two Spring Training complexes with 26 diamonds. In addition to MLB Spring Training, the Sports Commission is hosting 30 amateur events making The Palm Beaches’ an unrivaled baseball destination in 2027.

•

Golf remains a foundational tourism product. As Florida’s Golf Capital, our Sports Commission will host nearly 40 youth, amateur, and collegiate golf tournaments in 2027 in addition two PGA TOUR events. TGL will launch its third season, while the Sports Commission explores amateur competition opportunities at the SoFi Center.

•

Racquet sports continue to grow, supported by world-class tennis, pickleball, beach tennis, and padel facilities. The Sports Commission will expand amateur and professional event opportunities.

•

Football (Flag & Tackle) Football is a key growth market, with expansion into flag football, one of America’s fastest-growing sports, a top priority for 2027.

•

Soccer is a high-growth market, with professional and youth soccer a strategic focus for 2027.

•

Ice hockey is a fast-growing market, generating 11,232 room nights from 12 national tournaments in FY27. The opening of a fourth ice facility will further expand event opportunities and tourism impact.

•

Basketball & Volleyball will deliver more opportunities due to two new venues: Wellington Sports Academy & The Field House at Gardens Park.

•

Lacrosse is a key target sport, led by the IWLCA President’s Cup, which attracts 700 teams and 20,000+ room nights.

•

Aquatic sports, including waterskiing, wakeboarding, hydro drag racing, and powerboat racing, continue to grow in popularity, and Palm Beach County is already hosting world-class events in these disciplines.

•

Cheer & Dance experienced a landmark year in 2025 with record setting growth in athlete participation for regional and national competitions.

Considering Palm Beach County is home to five universities and colleges, the PBCSC will partner with these institutions in pursuing conference, regional and national championship events in addition to other collegiate event products. •

The nine NCAA Golf Championships that will take place in The Palm Beaches over a 10-year span, ranging from 2019 to 2028, is more than any other destination in the United States.

•

The Sports Commission will continue partnering with our five collegiate programs to attract conference, regional, and national championships while expanding training camps, invitationals, and showcases

Women’s sports represent one of the fastest-growing sectors within the global sports industry. The PBCSC’s goal is to become a national leader by 2030. Primary targets include: • • • • • •

NCAA Championships USL Super League Women’s Flag Football Women’s Baseball Women’s Lacrosse Women’s Rugby

• • • • •

Women’s Wrestling Women’s Golf Women’s Soccer Women’s Volleyball Women’s Basketball

Special emphasis will be placed on attracting national championships while expanding opportunities for girls throughout South Florida.

•

Revamp the printed and digital facility guide •

Showcase new and enhanced facilities

•

Update facility information •

Ensure capacities, amenities, sports offered, contact information and venue details

•

Strengthen the Sports Commission’s sales tool

•

Improve the visual presentation

•

Align the guide with the new website and digital strategy

•

Launch a completely redesigned Sports Commission website

•

Create a modern, user-friendly sales and marketing hub

•

Improve search visibility and facility discovery

•

Overhaul membership with clearer tiers, benefits and digital resources

•

Leverage prominent athletes and sports personalities

•

Create authentic, social-first destination storytelling

•

Explore facility tours, event takeovers and athlete collaborations

•

Expand reach and credibility on a national and international level

•

Use video, event highlights, facilities and athlete storytelling •

Facility Fridays

•

Member Spotlights

•

Testimonials

•

Create exclusive behind-the-scenes content with major event partners

•

Work with organizations such as Perfect Game, Prospect Select and WEF

•

Conduct an industry-wide market survey

•

Learn what rights holders and event organizers value most

•

Use insights to improve sales, marketing and services

•

Use paid social and digital advertising more strategically

•

Target key drive and fly-in markets

•

Reach sports event decision-makers and prospective visitors

•

Use data, retargeting and geofencing to improve performance

•

Track results and optimize campaigns for ROI

• Strengthen alignment with Discover The Palm Beaches and TDC partner agencies • Coordinate messaging, content and media opportunities

Lagoon Fest/Cognizant Classic Ultimate Week of Sports – The Palm Beaches

Pull Up To The Palm Beaches – Film and Television Commission

Palm Beach County Sports Commission, Inc. Vendors/Budget FY27 Vendor Name

Amount Memo/Description

2 Ton AlphaGraphics of the Palm Beachs Ctrl Palm Beaches County Chamber of Commerce Christofer Markos Cision Coastal Click Connect Marketplace Dalman Show Jump Discover

Printing - New Sales/Marketing Collateral Video Sponsorship

(45,000.00) (12,000.00) (4,890.00)

Photography Media Data Analytics Photography Tradeshow Advertising Cognizant Ads

(3,500.00) (15,000.00) (4,800.00) (18,000.00) (500.00) (2,500.00)

Due North Fast Signs Grancius LLC

SDM Advertising Campaign Advertising CRM Licensing

(18,500.00) (9,500.00) (11,865.13)

Hubspot Jetty Productions Learfield Communications Nihilo Media LLC On the Cheap Banners Palm Beach Autographics Pathos Paul Torno Shephard Expositons Skyline Exhibit Sports Events and Tourism Tucan Media Marketing

CRM Licensing Video NFF Dinner Sponsorship Video Advertising Advertising Website Photography Tradeshow Advertising Advertising Tradeshow

(11,519.87) (45,475.00) (1,900.00) (2,050.00) (5,000.00) (12,500.00) (89,000.00) (9,500.00) (11,000.00) (3,500.00) (7,500.00) (35,000.00) (380,000.00)

6.C. - 3.

MARKETING & EVENT PARTNERSHIP AGREEMENT 2027–2031 This Marketing & Event Partnership Agreement (this "Agreement") is entered into on January 1, 2027 (the "Effective Date") by and between WELLCOMING, LLC (“Producer”), a Florida limited liability company doing business as "Eudēmonia Summit” with offices at 102 Worcester Rd, Hollis, NH 03049 and DISCOVER THE PALM BEACHES, a Florida not-for-profit corporation with offices at 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 ("Marketing Partner" or "DTPB"). Producer and DTPB are each a "Party" and together the "Parties." RECITALS Whereas, Producer produces a series of festivals and events, including the event known as "Eudēmonia Summit", held annually in West Palm Beach in Palm Beach County, Florida. Whereas, The Parties enter into a five (5) year agreement under the terms set forth herein. Now, therefore, in consideration of the mutual covenants, rights, and obligations set forth in this Agreement, the Parties agree as follows: 1. DEFINITIONS "Event" means, for each Contract Year, the Summit and any Ancillary Programming.. "Ancillary Programming" means Eudēmonia at Night concerts, Run the Night 5K, Health Innovation Lab, Applied Clinical Education and other B2B and in-conjunction-with programming, and other Producercontrolled programming presented in Palm Beach County in connection with the Summit or otherwise. Ancillary Programming is often produced by Producer jointly with a third party is included only to the extent Producer has the right to grant the applicable benefit, as further set forth in Section 4. "Contract Year" means each of calendar years 2027, 2028, 2029, 2030 and 2031. "Annual Fee" has the meaning set forth in Section 6.1. "Marketing Materials" means advertising, promotional, and marketing assets created by or on behalf of Producer to promote the Event. "Producer Content" means all photography, videography, b-roll, audio, logos, marks, and other creative materials owned or controlled by Producer. "Small-Format Asset" means any digital advertising unit or creative placement in which, in Producer's reasonable, good-faith judgment, inclusion of DTPB's logo at legible size is not technically or commercially feasible (including but not limited to text-only ad units, search ads, 320x50 and smaller display units, and character-limited social formats). “Summit” means the 3-day (Friday through Sunday) consumer health summit known as “Eudēmonia Summit”, produced annually by Producer in Palm Beach County, Florida in November. The Summit takes place primarily at the Palm Beach County Convention Center and Hilton West Palm Beach, with potential future expansion during the Term to the Kravis Center and planned Hilton Curio. "Total Attendance" means, for any Contract Year, the aggregate attendance across the Event in the applicable Contract Year, counted on a total rather than unique basis, such that a person attending more than one component is counted once for each component attended. Total Attendance includes, without limitation, Summit and Ancillary Programming attendance, in-conjunction-with programming, and includes attendees, registrants who attend, ticket holders who attend, exhibitors, sponsors and their personnel,

6.D. - 1.

speakers, artists, performers, talent and their personnel, credentialed media and influencers, complimentary and comped admissions, staff, contractors, and volunteers. Total Attendance shall be measured and reported by Producer in the Post-Event Report under Section 8.1(a)(ii), using the counting methodology set forth in this paragraph, applied consistently from Contract Year to Contract Year. DTPB shall have a two-week period in which to audit Producer’s Total Attendance calculation; following this period, Producer’s determination of Total Attendance as set forth in the PostEvent Report shall be final, binding, and determinative for all purposes under this Agreement, absent manifest error. For the avoidance of doubt, Total Attendance is a distinct measure from unique Event attendance reported under Section 8.1(a)(i), and the Attendance Goals in Section 11.4 are measured solely against Total Attendance. "Unique Attendance" means, for any Event, the unique number of attendees across the Event in the applicable Contract Year. 2. TERM 2.1 Term. This Agreement commences on January 1, 2027 and shall terminate on December 31, 2031 (the "Term"), covering the Events in Contract Years 2027 through 2031. 2.3 Approvals; Condition Subsequent. DTPB represents that this Agreement is subject to approval by the DTPB board, the Tourist Development Council, and the Palm Beach County Board of County Commissioners (collectively, "Approvals"). DTPB shall use its best efforts to obtain all Approvals and shall keep Producer reasonably informed of status. If all Approvals are not obtained on or before December 31, 2026 (the "Approval Deadline"), Producer may terminate this Agreement on written notice without liability. Producer incurs pre-approval costs at its own risk. Producer's obligation to commence 2027 performance is suspended until Approvals are obtained, without prejudice to Producer's rights. 2.4 Renewal. No fewer than one hundred eighty (180) days before expiration of the Term, the Parties shall negotiate in good faith regarding renewal. DTPB shall have a right of first negotiation, but not a right of first refusal, with respect to the destination-marketing-organization sponsorship category for periods after the Term. If the Parties have not executed a renewal by December 31, 2031, Producer is free to contract with any third party. 3. PARTNERSHIP STATUS AND BRAND RECOGNITION 3.1 Status. During the Term, DTPB shall be a Platinum-level partner of the Event, and DTPB and the sister agencies under the Tourist Development Council are entitled to the benefits set forth in this Agreement. 3.2 Event Naming. Subject to paragraph 3.4., below, Producer will incorporate “The Palm Beaches” in the official naming of the Event in a format substantially similar to: EUDĒMONIA SUMMIT Nov [# – ##] The Palm Beaches Examples of logo lockups are attached hereto as Exhibit D. These lockups are illustrative of content and relative size of the Eudēmonia and DTPB brands in the lockup, and are subject to change as Producer develops its creative, provided that the overall weight and substance of the lockup remains reasonably similar. 3 3 Official Designation. Producer will identify The Palm Beaches as the "Official Wellness Destination of Eudēmonia" and DTPB shall have the exclusive right to refer to itself as such during the Term. 3.4 Location Naming; Guideposts. Producer will identify the location of the Event as "West Palm Beach, Florida" (or such other host municipality as applies) in all event descriptions and logistical details for attendee planning. The Parties acknowledge that precise municipal identification is necessary to avoid attendee confusion and is not a breach of any obligation to feature "The Palm Beaches." Producer's

obligations under this Agreement regarding "The Palm Beaches" relate to (a) inclusion of the DTPB logo as set forth in Section 5, and (b) good-faith editorial use of the phrase "The Palm Beaches" in brand collateral, the Event website, press materials, and executive interviews, and do not require Producer to substitute "The Palm Beaches" for the host municipality in any wayfinding, ticketing, travel, or locationspecific communication. 3.5 County Recognition. If any county agency partner of The Palm Beaches/Palm Beach County agrees to a partnership with DTPB, such as the Cultural Council for Palm Beach County, the Palm Beach County Sports Commission, the Palm Beach County Film & Television Commission, the Business Development Board of the Palm Beaches, or other similar county agency, each Sister Agency shall receive logo placement on the Event website as offered generally to Bronze tier sponsors in the applicable Contract Year. Sister Agency rights shall be limited to five (5) Sister Agencies total. 3.6 No Double-Counting; Incremental Funding Preserved. The Annual Fee is deemed to include the base contribution of any Sister Agency. Producer shall not seek additional general sponsorship funding from Sister Agencies for the benefits described in Section 3.5. For clarity, Producer remains free to solicit and accept funding, grants, or in-kind support from any other municipal agency, or any other public or private entity for programming, activations, or initiatives that are incremental to the benefits expressly granted in this Agreement. 4. ON-SITE BENEFITS 4.1 Branding. DTPB shall have Platinum level logo lock-up branding on Event promotional materials and on-site signage. 4.2 Exposōme Sense of Place. Producer will continue to incorporate destination place-naming into Exposōme directional signage and maps. Producer will name Exposōme thoroughfares and zones after municipalities within The Palm Beaches or other mutually agreed upon destination brand experience or campaign theme (rather than West Palm Beach street names only), with the specific naming scheme determined by Producer in consultation with DTPB no fewer than ninety (90) days before each Event. Final creative execution rests with Producer. 4.3 Exhibit Hall Activation. (a) Producer will provide DTPB with a minimum 20' x 40' exhibit hall activation space at each Event at no cost, to be used for a destination brand booth. (b) Producer's Substitution Right. Producer may, on not less than ninety (90) days' written notice before an Event, substitute alternative activation space of comparable visibility, footprint, activation functionality, attendee traffic and fair market sponsorship value (including, by way of example, premium space in the Palm Beach County Convention Center lobby, concourse, or an adjoining hall), or reduce the exhibit hall footprint and supplement with comparable-value alternative benefits, in each case as reasonably agreed in writing by the Parties. Producer's exercise of this right is not a breach of this Agreement and does not entitle DTPB to any fee reduction, provided the substitute space or benefits are of comparable value. (c) Right of First Refusal. DTPB shall have a right of first refusal on its allocated space, exercisable on ninety (90) days' advance written notice from Producer. If DTPB does not confirm within thirty (30) days of such notice, Producer may resell the space, and Producer shall then provide DTPB with comparable-value alternative benefits. (d) Content Standards. All DTPB activation content must reflect the health and wellness theme of the Event and be congruous with the balance of the exhibitor floor. The Parties have discussed and endorse concepts such as (i) a Palm Beach County health and wellness pavilion curating local wellness vendors, and (ii) a "Eudēmonia Spa" bringing together local bodyworkers, acupuncturists, aromatherapists, and similar practitioners for complimentary and/or paid services. Producer shall have final approval, not to be unreasonably withheld, over the content, design, and participants of the DTPB activation.

(e) Sublicense to Community Partners. DTPB may sublicense portions of its activation space to Palm Beach County community and destination partners that are unable to participate independently, provided that (i) DTPB identifies each such partner to Producer in writing no fewer than sixty (60) days before the Event, (ii) Producer approves each such partner in writing (approval not to be unreasonably withheld), (iii) no such partner competes with an Event sponsor in an exclusive category or with Producer, and (iv) each such partner is bound by Producer's exhibitor rules and insurance requirements. DTPB agrees not to resell the space at a profit, but can offset hard costs within The Palm Beaches branded activation space through partner participation fees/cost reimbursement. 4.4 Photo Activations and Visitor Center. DTPB may integrate The Palm Beaches branded letters, a Visitor Center activation, and other mutually agreed photo-opportunity assets in key areas throughout the Event, with placement and quantity subject to Producer's approval and venue/fire-marshal requirements. 4.5 VIP and Hospitality. DTPB shall have (a) the opportunity for inclusion in the attendee gift bag, if any, or registration amenities showcasing the DTPB brand or one (1) local and/or small, minority-owned business based in Palm Beach County; (b) the opportunity for VIP gifting in approved VIP hospitality areas designated for media, artists, presenters and speakers, including backstage areas; and (c) a 2-3 minute welcome opportunity for DTPB senior leadership on the main stage during a keynote talk, subject to Producer’s reasonable approval. 4.6 Media Access. Producer will facilitate contact with select speakers, talent, and Producer representatives for media and social media opportunities in advance of and during the Event for promotional purposes, subject to talent approvals and availability. 4.7 Palm Beaches TV. Producer will accommodate local production companies and media designated by DTPB to film at the Event for future programming on Palm Beaches TV, subject to (a) advance credentialing, (b) Producer's media and talent-clearance requirements, and (c) Producer's reasonable operational restrictions. Producer makes no representation that any particular speaker, artist, or attendee will consent to be filmed. 4.8 Sports Rights Holders. Producer will consult with Palm Beach County Sports Commission on available sporting venues, athletes and sporting activities in Palm Beach County with the goal of integrating such resources as required for the Event’s operation and growth. Producer will host a reasonable number of sports event rights holders (owners of sporting tournaments, events, youth leagues, and amateur leagues) designated by DTPB and the Palm Beach County Sports Commission using badges drawn from DTPB's allocation under Section 7. No integration into Event programming is required or implied. 4.9 Local Talent Collaboration; Programming Autonomy. (a) Producer will collaborate in good faith with Sister Agencies to identify local artists, performers, speakers, and arts-and-wellness programming for potential inclusion in the Event, and will on request provide the Cultural Council with reasonable guidelines describing the sound, aesthetic, and subject matter Producer is seeking. Producer will give good-faith consideration to candidates submitted by the Cultural Council. (b) Producer retains sole and absolute discretion over all Event programming, including the selection, booking, scheduling, and presentation of all artists, speakers, performers, and talent. Nothing in this Agreement obligates Producer to book, present, or feature any particular artist, speaker, performer, or vendor, and Producer's decision not to do so shall not constitute a breach of this Agreement. 4.10 Local Sourcing. Producer will use reasonable efforts to ensure that at least five percent (5%) of Event talent are selected from the arts and sports community in Palm Beach County. Producer additionally will offer a ten percent (10%) discount to accepted local exhibitors. This is a reasonableefforts obligation only and is subject in all respects to Section 4.9(b).

5. MARKETING, DIGITAL, AND CO-MARKETING 5.1 Logo Integration. DTPB's logo shall be included in: (a) all paid digital advertising for the Event, other than Small-Format Assets; (b) the Event website, including Platinum-level logo lock-up and a custom DTPB brand page featuring DTPB's logo(s), company information, and website links; (c) the homepage top banner on Producer's website; (d) the official Eudēmonia app, if any; (e) the Producer email footer and the logo lock-up in all Event-related emails, including Event sweepstakes; (f) Event press releases; and (g) Marketing Materials generally, in the approved co-branded logo lock-up. 5.2 Organic Social Carve-Out. Producer reserves the right to publish unbranded organic social content, and inclusion of the DTPB logo is not required on organic social posts delivering contractual sponsor or vendor benefits, announcing specific talent, or promoting content or articles (other than those produced with or for DTPB). Producer will identify and tag DTPB in the collaborative social posts set forth in Section 5.3. 5.3 Social Commitments. Per Contract Year, Producer will provide Platinum benefits, which include the following dedicated commitments: (a) two (2) Linkedin posts; (b) two (2) Instagram posts; (c) four (4) Instagram stories; and (d) four (4) X posts per Event year. 5.4 Content and Blog. Producer shall incorporate The Palm Beaches into (a) one (1) content article prior to each Event and (b) one (1) content article after each Event in each case highlighting wellness activities and stays in The Palm Beaches, with links to the Cultural Council and Palm Beach County Sports Commission or other county partners as identified by DTPB and mutually agreed on by both parties. Each article will be promoted with a minimum of one (1) Facebook and/or Instagram post with handshake tags for The Palm Beaches, the Cultural Council, and the Sports Commission, or other county partners as identified by DTPB and mutually agreed on by both parties. Producer will also distribute, through its email marketing network, a wellness blog post created by The Palm Beaches and the Cultural Council for Palm Beach County prior to each Event. 5.5 Coordinated Media and Influencer Hosting. The Parties will continue coordinated media and influencer hosting substantially consistent with the 2026 program. 5.6 Marketing Plan. Producer will provide DTPB with an outline of the full Event marketing plan and anticipated marketing budget in advance of each Event, and the Parties will coordinate and plan channel strategy in advance across display, OOH, podcast/digital audio, CTV, broadcast TV, paid social, SEO/SEM, print, radio, and other mutually agreed-upon channels. Producer may be eligible to participate in DTPB’s Co-Op Marketing Match Program, subject to the terms, conditions, funding availability, and approval requirements of such program. Participation, if any, will be governed by a separate agreement between the Parties and will not be considered part of the Annual Fee or investment under this Agreement. The marketing plan is provided for coordination purposes only; Producer retains final authority over its own media buying, creative, and agency selection, except as otherwise expressly agreed to in a separate Co-Op Marketing Match agreement. Minimum attendance will be at 10,000.

5.7 Newswire. DTPB will provide press release newswire distribution for Event announcements through DTPB's newswire service at no cost to Producer, as an in-kind benefit. This is in addition to, and does not replace, Producer's own PR and distribution activity. 5.8 Eudēmonia at Night Promotion. In exchange for the benefits in Section 5.9, DTPB will actively promote Eudēmonia at Night and other Ancillary Programming, separate and apart from Summit promotion, across DTPB's email, PR, social, and website channels on a county-wide basis. No paid media spend by DTPB is required for this obligation. 5.9 Eudēmonia at Night Activation. Producer will provide DTPB with a 10' x 10' on-site activation space at Eudēmonia at Night, or other mutually agreed activation or integration of comparable value, in each Contract Year in which Producer presents Eudēmonia at Night. Producer's obligations with respect to Eudēmonia at Night are subject to Section 12.3 (Third-Party Programming). 6. CONSIDERATION 6.1 Annual Fee. For each Contract Year, DTPB shall pay or provide to Producer a total of Five Hundred Thousand Dollars ($500,000) (the "Annual Fee"), comprising: Component

Amount

Form

Partnership Fee

$200,000

Direct cash to Producer for Platinum level Promotional Partnership

Venue Expense Support

$300,000

Direct payment to Producer to be used to offset direct event venue costs for Palm Beach County venues as directed by Producer

Total

$500,000

The Annual Fee is flat across all five (5) Contract Years, for aggregate consideration of Two Million Five Hundred Thousand Dollars ($2,500,000) over the Term. 6.2 Cash Fee — Payment Schedule. DTPB shall pay the Cash Fee for each Contract Year as follows: (a) Two Hundred Thousand Dollars ($200,000) on or before March 31 of the calendar year of the applicable Contract Year; and (b) Three Hundred Thousand Dollars ($300,000) on or before July 31 of the applicable Contract Year after proof of executed venue agreements are provided by Producer. 7. BADGES AND TICKETS 7.1 Summit Badges. Producer will provide DTPB with seventy (70) complimentary Standard badges, twenty (20) complimentary Enhanced badges, and 150 Exposōme passes, with a current retail value of approximately $105,000 per Event. If Eudēmonia changes its badge or pass types, it shall provide badges and passes of approximately equivalent value. Eudēmonia shall provide ten (10) Staff credentials for DTPB staff who are working the event. DTPB staff shall have access to the Media & Presenter Lounge for the entirety of the Event. 7.2 Eudēmonia at Night. For each Contract Year in which Producer presents Eudēmonia at Night (or an equivalent series), Producer will provide DTPB with twenty (20) General Admission per night and eight (8) VIP complimentary tickets per night, subject to Section 12.3. 7.3 In-Conjunction-With Events. For any B2B, CEO summits, behind-the-scenes, or other inconjunction-with event that Producer creates in Palm Beach County during the Term, Producer will provide DTPB with a complimentary ticket allocation scaled to the size of the event, the nature of Producer's economic interest in it, and the level of DTPB’s incremental financial support and/or

sales/marketing collaboration, in Producer's reasonable good-faith discretion. The Parties will agree to the allocation for each such event no fewer than ninety (90) days before it occurs. 7.4 Use Restrictions. All complimentary tickets and badges are for DTPB's business development, community, media, and hosting purposes. DTPB shall not resell any complimentary ticket or badge, or transfer any ticket or badge for consideration. Tickets and badges are non-refundable, have no cash value, and unused allocations do not carry forward. 7.5 Additional Badges in Lieu. If DTPB requires ticket capacity beyond Section 7.2, Producer will offer additional Standard conference badges in lieu, at no cost, in a quantity to be reasonably agreed. 8. POST-EVENT REPORTING AND DATA 8.1 Post-Event Report. Within forty-five (45) days following each Event, Producer will provide DTPB with a post-Event statistical report including, at minimum: (a) Event attendance, presented as (i) Unique Attendance and (ii) Total Attendance; (b) known attendee demographics to the extent available and lawfully shareable, including age, gender, and geography; (c) zip code analysis of attendees; (d) international attendance percentage; (e) estimated impressions from marketing and on-site efforts, including website traffic to pages featuring DTPB's logo and paid advertising impressions, calculated using industry-standard methodology; and (f) a report of all marketing assets and content in which The Palm Beaches were included, including channel mix and estimated attendee source markets. (g) list of known Palm Beach County based local businesses, artists and other vendors who were included in and/or participated in the event. 8.2 Audience Data. Producer will provide DTPB with access, on Producer's Meta account (or successor platform), to (a) a lookalike audience derived from attendee data and (b) such other privacy-compliant audience-sharing mechanisms as the Parties agree. 8.3 Email Data — Opt-In Only. (a) Producer shall not transfer, sell, license, or otherwise provide DTPB with Producer's historical email database or any attendee contact data that has not been affirmatively opted in to DTPB communications. (b) Producer will include an optional, clearly labeled opt-in for DTPB communications in signup forms, sweepstakes and other select marketing communications. Contacts who affirmatively opt in may be shared with DTPB. (c) Producer and DTPB shall collaborate to run at least one (1) co-branded promotion or sweepstakes per Contract Year designed to collect jointly-owned, opted-in contacts. (d) DTPB shall use all data received under this Section solely for destination marketing, shall not resell or sublicense it, shall honor all unsubscribe requests, and shall comply with all applicable privacy laws including CAN-SPAM, GDPR, and the Florida Digital Bill of Rights. (e) DTPB shall indemnify Producer for any claim arising from DTPB's use of data provided under this Section.

(f) Producer shall obtain clear, affirmative consent from each individual before collecting or providing their information to DTPB for email marketing purposes using the following language: “Yes, I would like to receive emails from Discover The Palm Beaches, including targeted travel inspiration, special offers, destination updates, and other marketing communications.” (g) For each individual who provides consent, Producer shall provide DTPB with the individual’s email address and ZIP code, along with the date, source, and method of consent when available, and shall not submit information for any individual who has not affirmatively selected the consent option. (h) Producer represents that all information provided was collected lawfully and in accordance with applicable privacy and marketing requirements and shall implement reasonable measures to protect the information from unauthorized access, use, or disclosure. 8.4 Remarketing Pixels. Producer will permit DTPB to place a standard, privacy-compliant remarketing pixel or tag on Event ticketing and marketing pages, subject to Producer's reasonable technical, consentmanagement, and privacy-policy requirements. Producer may remove or disable any tag that impairs site performance, conflicts with Producer's consent framework, or creates legal risk. 8.5 Data Processing. The Parties have agreed to a data processing addendum attached hereto as Exhibit B. 9. LICENSE AND INTELLECTUAL PROPERTY 9.1 License to Producer. DTPB grants Producer a non-exclusive, royalty-free license to use DTPB's approved name, logo(s), and other identifying characteristics in promoting the Event during the Term. 9.2 License to DTPB. During the Term, DTPB may identify itself as Marketing Partner of the Event in its advertising for DTPB's products and services in the destination-marketing category, and may identify The Palm Beaches as the "Official Wellness Destination of Eudēmonia." Producer will provide DTPB with a suite of official logos and images, and use by DTPB of the approved logos and images will be deemed to be approved in advance by Producer, provided that DTPB shall use reasonable efforts to modify any use which Producer deems objectionable. This license terminates on expiration or termination of this Agreement, subject to a ninety (90)-day sell-off period for materials already in market. 9.3 Producer Content Library. Producer grants DTPB unlimited, non-exclusive, royalty-free, worldwide license, during the Term and for two (2) years thereafter, to use a mutually agreed shared library of Producer b-roll and photography solely for (a) promotion of Eudēmonia and (b) non-competing convention center and destination sales efforts. This license excludes any content featuring identifiable talent, artists, or speakers unless Producer confirms in writing that the applicable clearances permit DTPB's use, and excludes any use that is competitive with the Event. DTPB shall credit Producer as reasonably requested. 9.4 Signage Control. Producer will use reasonable efforts to use DTPB's approved name, logo, and trademarks in a high-quality manner, and will use reasonable efforts to modify any use DTPB finds objectionable. Notwithstanding the foregoing, Producer has absolute control over the location, sizing, and design of all signage at each Event. Producer shall offer DTPB an opportunity at least thirty (30) days prior to the Event to review DTPB logo usage on Event materials to verify accuracy in design and printing, and shall incorporate any feedback if supplied within two (2) business days. 9.5 Ownership. Each Party acknowledges the other's exclusive ownership of its respective trademarks, will not dispute or contest such ownership directly or indirectly, and acquires no ownership by virtue of the licenses granted here. All goodwill from use of a Party's marks inures to that Party. DTPB acknowledges that it has no claims or rights in the "Eudēmonia" name and trademark and, during and after the Term, will not assert any claim in the Eudēmonia name and trademark. 9.6 Photo & Video Capture by DTPB. Except for photos captured by DTPB for use on social media during the Event and internal video and photo recaps, any capture of photos or video by DTPB at any Event must be approved by Producer in advance, such approval not to be unreasonably withheld provided the capture occurs in activation area, common areas, Expo floor, activations, in destination

natural assets and partner locations with approval, event setup/breakdown, exterior/venue establishing shots, general atmosphere and B-roll of Event experience. All photographers and videographers must be identified in advance and wear Producer-issued credentials. Producer cannot authorize photo or video capture in any class or session. Full-resolution copies of any photos or videos captured by DTPB ("Event Media") shall be provided to Producer promptly on request. DTPB grants Producer the unlimited, perpetual, worldwide, royalty-free right to exploit Event Media for promotional purposes. 9.7 Photo & Video Capture by Producer. Producer will not use generative artificial intelligence, machine learning, deepfake technology, synthetic media, or any other automated content creation or manipulation technology (“AI Tools”) to fabricate, reconstruct, substitute, enhance, or materially alter any visual depictions of The Palm Beaches’ natural destination attributes, including but not limited to artificially manufactured destination locations, natural areas, landmarks or architectural detail in any photo and video capture, in a manner that would cause a reasonable viewer to form a materially false or misleading impression of the actual conditions, appearance, or experience of the destination. 10. FUTURE AND ADJACENT EVENTS 10.1 Right of First Refusal. If, during the Term, Producer produces a Eudēmonia-branded or Eudēmonia-adjacent event outside Palm Beach County (including, by way of example only, any Health Innovation Lab events or an international edition), Producer will offer DTPB a right of first refusal to activate on-site to promote Eudēmonia and The Palm Beaches, at Producer's best preferred-partner rate then available. DTPB shall exercise or decline within thirty (30) days of Producer's written offer. Any of these potential events shall adhere to the restrictions in Section 12. 10.2 No Obligation to Produce. Producer has no obligation to produce any event other than the Summit, and nothing in this Section obligates Producer to produce, continue, or maintain any event, program, or ancillary offering. Producer makes no representation regarding any future event. 10.3 DTPB Participation Is Paid. Except as expressly set forth in this Agreement, DTPB's participation in any event other than the Summit and the Ancillary Programming in Palm Beach County is at DTPB's cost, on separately agreed terms. 10.4 In-Conjunction-With Collaboration. The Parties will collaborate in good faith on creating inconjunction-with events in Palm Beach County for future sales purposes, such as CEO summits, behindthe-scenes experience, or other B2B programming. Any such event will be documented separately, and neither Party is obligated to proceed with any such event. 11. PRODUCER OBLIGATIONS 11.1 Production. Producer will produce an Event in Palm Beach County in each Contract Year on mutually agreed dates. Each Event shall span at least three (3) days and three (3) nights with a minimum of 3,000 contracted hotel rooms. Anticipated dates, subject to change by mutual agreement, are set forth on Exhibit C. If dates change, Producer shall use best efforts to select new dates between Easter and Thanksgiving of each Event Year. 11.2 Talent. Producer will secure a minimum of one (1) high-level talent per Event of a caliber substantially consistent with the 2026 Event, subject to Section 4.9(b). 11.3 Costs. Producer is responsible for all payments, fees, expenses, and costs associated with producing the Event except as set forth in Section 6. 11.4 Attendance Goals. (a) The Parties' good-faith Total Attendance target is: Contract Year

Targeted Attendance Goal

2027

12,000

2028

14,000

Contract Year

Targeted Attendance Goal

2029

16,000

2030

18,000

2031

20,000

(b) The Total Attendance goals are targets, not representations, warranties, or guarantees. Producer's failure to meet a Total Attendance goal is not a breach of this Agreement. DTPB has the right to reasonably validate/support the numbers using ORDA or other pre-defined methodologies to capture room night demand or other attendance factors. (c) Remedies for Attendance Shortfall. (i) Renegotiation. If Total Attendance for any Event, as reported under Section 8.1(a)(ii), is less than 10,000 attendees or a minimum of 3,000 contracted room nights for that Contract Year (a "Shortfall Year"), the Parties will meet within sixty (60) days after that Event and negotiate in good faith regarding adjustment of the benefits and/or the Annual Fee for the following Contract Year. If the Parties do not reach agreement within sixty (60) days of commencing such negotiations, this Agreement continues on its existing terms, provided that the Annual Fee shall be reduced by fifteen percent (15%) across each line item in the subsequent Contract Year. (ii) Sole Remedy. Except as expressly set forth in Section 11.4(c)(iii), good-faith renegotiation and/or Annual Fee reduction under Section 11.4(c)(i) is DTPB's sole and exclusive remedy for an attendance shortfall, and neither Party may terminate this Agreement, suspend or withhold payment, or claim any refund, credit, or damages on account of an attendance shortfall. (iii) Termination After Two Consecutive Shortfall Years. If two (2) consecutive Contract Years are Shortfall Years, DTPB may terminate this Agreement as to the remaining Contract Years, if any, by written notice delivered no later than sixty (60) days after Producer delivers the Post-Event Report for the second such Contract Year. Such termination shall be effective December 31 of the second such Contract Year. If DTPB does not deliver notice within that period, the termination right lapses with respect to those two Shortfall Years and does not carry forward. In lieu of terminating, DTPB may elect a reduction of the Annual Fee for the remaining Contract Years by an amount not to exceed the percentage of the 2-year average shortfall (i.e., if the shortfall in 2028 and 2029 averages 15%, then the reduction would be capped at 15%), in which case this Agreement continues as so modified. (iv) Exclusions and Conditions. A Contract Year is not a Shortfall Year, and shall not count toward the two-consecutive-year threshold, if: (A) the Event was cancelled, curtailed, relocated, or rescheduled in whole or in part as a result of a force majeure event under Section 14; (B) DTPB failed to deploy the full Co-Op Match under Section 6.4, failed to make any payment when due (following notice and cure), or was otherwise in material breach at any time during the twelve (12) months preceding that Event; or (C) attendance was constrained by venue capacity limits or venue-imposed restrictions not caused by Producer. DTPB may not exercise the termination right in Section 11.4(c)(iii) at any time when it is in material breach of this Agreement. (v) Effect of Termination. Termination under Section 11.4(c)(iii) is subject to Section 13.3. All Annual Fee installments, Eligible Venue Cost reimbursements, and other amounts accrued or attributable to Contract Years through the effective date of termination remain payable and non-refundable, including Reimbursement Packages properly submitted after the effective date in accordance with Section 6.3(h). Termination under this Section is not a termination for breach and gives rise to no claim for damages by either Party. 11.5 Marketing Plan. Producer will provide an outline of the full Event marketing plan and budget at least one-hundred-and-twenty (120) days in advance of each Event to drive interest nationally and in key fly and drive markets.

12. EXCLUSIVITY AND THIRD-PARTY PROGRAMMING 12.1 Category Exclusivity for DTPB. During the Term, Producer will not grant sponsorship, presentingpartner, or official-designation rights in the destination marketing organization / convention and visitors bureau category to any other destination marketing organization with respect to the Event. 12.2 Producer Event Exclusivity. During the Term, Producer will not create, produce, or host an event that is Materially Similar to the Summit in the continental United States. "Materially Similar" means an event that (a) is focused on health and/or wellness, (b) prominently features more than five (5) famous or generally recognized health or medical experts, (c) is in an indoor conference format, and (d) has a attendance in excess of 2,500 attendees. and (e) does not take place within 90 days of Eudēmonia Summit. For any event outside Palm Beach County which Producer controls, Producer shall collaborate with DTPB on promotional opportunities to highlight the Palm Beach Event. For the avoidance of doubt, this Section does not restrict Producer from: (i) producing events outside the continental United States at any time; (ii) producing Ancillary Programming, B2B programming, retreats, digital or virtual events, media, podcasts, or content of any kind; (iii) producing events in Palm Beach County outside the restricted window; or (iv) any activity of Producer's affiliates, licensees, or joint venture partners in which Producer is not the controlling producer. 12.3 Third-Party Programming. Certain Ancillary Programming, including Eudēmonia at Night, is produced jointly with third parties (including Related Ross). Producer's obligations with respect to any such programming are expressly conditioned on obtaining the consent of the applicable third party, and Producer's inability to obtain such consent after commercially reasonable efforts is not a breach of this Agreement. If Producer cannot deliver a benefit for this reason, Producer will offer DTPB an alternative benefit of comparable value. 12.4 No Guarantee of Continuation. Producer makes no representation or warranty that Eudēmonia at Night, the Run the Night 5K, or any specific Ancillary Programming will be presented in any Contract Year. Benefits tied to Ancillary Programming apply only in Contract Years in which Producer presents that programming. 13. TERMINATION 13.1 Material Breach. If either Party commits a material breach and fails to remedy it within thirty (30) days after written notice from the non-breaching Party, the non-breaching Party may terminate effective immediately after expiration of the cure period. Failure to pay is a material breach not subject to cure beyond fifteen (15) days. 13.2 Reputational Termination. Either Party may terminate on written notice if the other Party, or any of its officers or directors, is formally charged by a governmental authority with, or is the subject of a final adverse determination in, a proceeding involving conduct that is unlawful and that a reasonable person would find materially and demonstrably damaging to the terminating Party's reputation. Termination under this Section is effective at the end of the then-current Contract Year, and all fees for the then-current Contract Year remain payable. 13.3 Effect of Termination. On termination: (a) all fees accrued or payable for the then-current Contract Year remain due and are non-refundable; (b) DTPB's licenses terminate subject to the sell-off period in Section 9.2; (c) Producer retains all rights in Producer Content and Event Media; and (d) Sections 8.3(d)– (e), 9.5, 9.6, 13.3, 14, 15, 16, 17, and 19 survive. 13.4 No Termination for Convenience. Neither Party may terminate this Agreement for convenience except that This contract may be terminated by DTPB in the event that DTPB’s contract with Palm Beach County is terminated. Unless Producer is in breach of this Contract, Producer shall be paid for services rendered to DTPB's satisfaction through the date of termination.

14. FORCE MAJEURE 14.1 Excused Performance. Any delay or failure of either Party to perform (except payment obligations already accrued) is excused to the extent caused by an event beyond its reasonable control, including acts of God, governmental action, fire, flood, hurricane, windstorm, explosion, riot, natural disaster, epidemic or pandemic, public health order, war, terrorism, sabotage, or labor problems, provided the affected Party promptly notifies the other of the event, its anticipated duration, and the steps being taken to remedy it. 14.2 Rescheduling. If an Event cannot be held on the scheduled dates, the Parties will collaborate to reschedule the Event within the following six (6) months if commercially feasible. If the Event is rescheduled after Thanksgiving but prior to Easter in any Contract Year, the Annual Fee for that Contract Year shall be reduced by twenty percent (20%). 14.3 Refund — Capped and Net of Costs. If the Parties cannot agree on a rescheduled date, or rescheduling is not commercially feasible, Producer will refund the Annual Fee actually received for that Contract Year, less (a) all documented, non-recoverable, out-of-pocket costs incurred or committed by Producer in respect of that Event prior to the force majeure event, and (b) the documented value of benefits already delivered to DTPB for that Contract Year. Producer may, at its election and with DTPB's consent (not to be unreasonably withheld), apply the refundable balance as a credit against the following Contract Year in lieu of a cash refund. In no event is Producer required to refund more than the amount actually received from DTPB for the affected Contract Year. 14.4 Insurance Coordination. Each Party will cooperate in the presentation of any event cancellation or business interruption insurance claim, and any refund under Section 14.3 shall be reduced by insurance proceeds actually received by DTPB in respect of the cancelled Event. 15. INSURANCE 15.1 DTPB Insurance. Before each Event, DTPB will obtain and maintain, at its sole cost: (a) commercial general liability including broad form contractual liability, personal injury, advertising liability, and products/completed operations, with minimum limits of $1,000,000 each occurrence, $2,000,000 general aggregate, $1,000,000 products/completed operations aggregate, and $50,000 damage to rented premises; (b) umbrella or excess liability of not less than $2,000,000 general aggregate and $2,000,000 per occurrence; (c) auto liability covering owned, non-owned, leased, and hired vehicles with minimum limits of $1,000,000 each accident; and (d) workers compensation as required under applicable law, including coverage for subcontractors, agents, temporary employees, and volunteers. 15.2 Producer Insurance. Producer will maintain commercial general liability and other coverages consistent with industry standard for events of the Event's size, at a limit of liability not less than $1,000,000 each occurrence, and $2,000,000 per aggregate and will name DTPB and its officers, directors, members, managers, agents, and employees as additional insureds. 15.3 Certificates. Each Party will name the other and the parties set forth on Exhibit A as additional insureds, provide certificates of insurance not later than the later of the Effective Date or thirty (30) days before the first day of the Event, and ensure coverage cannot be reduced or cancelled without thirty (30) days' notice to the certificate holder. Coverage for additional insureds shall apply on a primary, noncontributory basis for matters for which the named Party is responsible. Any third party performing services for the Event on behalf of DTPB must satisfy the same requirements. 16. INDEMNITY, LIMITATION OF LIABILITY, AND WARRANTIES 16.1 By DTPB. DTPB will indemnify, hold harmless, and defend Producer and its officers, directors, members, managers, agents, and employees from and against any and all actions, claims, demands, suits, or liability, including reasonable outside attorneys' fees, actually and reasonably incurred, to the extent arising out of or related to (a) DTPB's performance of its obligations under this Agreement; (b) any material breach by DTPB; (c) DTPB's activation, exhibit, or on-site presence; (d) the acts or omissions of any community partner sublicensed under Section 4.3(e); or (e) DTPB's use of data under Section 8.3;

except to the extent caused by Producer's negligence or misconduct. DTPB will use commercially reasonable efforts to require any third party it contracts with related to the Event to indemnify Producer on the same terms. 16.2 By Producer. Producer will indemnify, hold harmless, and defend DTPB and its officers, directors, members, managers, agents, and employees from and against any and all actions, claims, demands, suits, or liability, including reasonable outside attorneys' fees, actually and reasonably incurred, to the extent arising out of or related to (a) Producer's performance of its obligations under this Agreement or (b) any material breach by Producer; except to the extent caused by DTPB's negligence or misconduct. 16.3 Limitation of Damages. Except for indemnification obligations for third-party claims and breaches of Section 9 (Intellectual Property), neither Party is liable for any incidental, indirect, special, consequential, or punitive damages, including damages for loss of use, power, business, goodwill, revenue or profit, increased expenses, or business interruption, arising out of or related to this Agreement, unless caused by that Party's gross negligence or willful breach. 16.4 Liability Cap. Except for (a) DTPB's payment obligations, (b) either Party's indemnification obligations for third-party claims, and (c) a Party's gross negligence or willful misconduct, each Party's aggregate liability under this Agreement shall not exceed the Annual Fee payable for the Contract Year in which the claim arose. 16.5 Warranties. Each Party warrants that: (i) it has the right and authority to enter into and perform this Agreement; (ii) it will perform in a commercially reasonable manner; (iii) its performance will not violate any applicable law or infringe any proprietary, intellectual property, contract, or tort right of any person; and (iv) it owns its marks and all intellectual property rights therein. Except as expressly set forth in this Agreement, each Party disclaims all other warranties, express or implied, including any warranty of merchantability or fitness for a particular purpose. Producer makes no warranty or representation regarding attendance, media value, return on investment, or economic impact. 16.6 Compliance. Each Party covenants to comply with all applicable federal, state, and local statutes and regulations relating to ensuring proper safety and health precautions are taken to protect the work, the workers, the public, and the property of others. 17. GENERAL 17.1 Notices. All notices and payments are effective if hand delivered, sent by overnight courier, or sent by certified mail, return receipt requested, to: Producer: Wellcoming, LLC d/b/a Eudēmonia PO Box 357, Hollis, NH 03049 Attn: Sean Hoess, CEO Phone: 917-348-4411 Email: sean@eudemonia.net Marketing Partner: Discover The Palm Beaches 2195 Southern Blvd, West Palm Beach, FL 33406 Attn: Kelly Cavers, Chief Sales Officer Email: kcavers@thepalmbeaches.com Notice by mail is effective on the earlier of five (5) business days after deposit or actual receipt. Notice by personal delivery or overnight courier is effective on delivery. Email notice is effective on confirmed receipt for routine operational communications, but is not sufficient for notices of breach, termination, or indemnification.

17.2 Independent Contractors. The Parties and their personnel are independent contractors. Neither Party has any right, power, or authority to act for or create any obligation on behalf of the other except as expressly provided. 17.3 Assignment. Neither Party may assign or delegate any of its rights or obligations without the other Party's prior written consent, except that Producer may assign this Agreement, in whole or in part, without consent, to (a) an affiliate, (b) a successor in interest by merger, consolidation, reorganization, or sale of all or substantially all of its assets or equity, or (c) any entity that acquires the Eudēmonia brand or the Event, provided the assignee assumes Producer's obligations in writing. Upon any assignment, DTPB shall have thirty (30) days to terminate this agreement if it determines, in DTPB’s sole reasonable judgment, that the assignee cannot reasonably fulfill the terms of this Agreement or presents material reputational/operational concerns. 17.4 Governing Law and Venue. This Agreement is governed by the laws of the State of Florida without regard to conflicts of law. The exclusive venue for any dispute is the state courts located in Palm Beach County, Florida, or, if federal jurisdiction exists, the United States District Court for the Southern District of Florida, West Palm Beach Division. Each Party waives trial by jury. 17.5 Dispute Escalation. Before filing suit, the Parties will escalate any dispute to the CEO of Producer and the President/CEO of DTPB, who will confer in good faith for thirty (30) days. 17.6 Entire Agreement. This Agreement contains the entire agreement between the Parties relative to its subject matter and supersedes all prior understandings, written or oral, with respect to periods on and after January 1, 2027, including the Original Agreement. THE PARTIES ACKNOWLEDGE AND AGREE THAT, IN ENTERING INTO THIS AGREEMENT, THEY HAVE NOT IN ANY WAY RELIED UPON ANY ORAL OR WRITTEN AGREEMENTS, UNDERSTANDINGS, REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, NOT SPECIFICALLY SET FORTH IN THIS AGREEMENT. No variation, modification, or change is binding unless set forth in a document duly executed by or on behalf of both Parties. 17.7 Publicity of Terms; Public Records. Neither Party will disclose the financial terms of this Agreement without the other's consent, except that DTPB may make disclosures required by Florida public records law, and Producer may disclose terms to its investors, lenders, professional advisors, and prospective acquirers under confidentiality. 17.8 Survival. Provisions that by their nature extend beyond termination or expiration survive. 17.9 Section References. References to an article, section, paragraph, clause, schedule, or exhibit are to this Agreement unless the context clearly indicates otherwise. "Include," "includes," and "including" are deemed followed by "without limitation." 17.10 Severability. If any provision is held invalid, illegal, or unenforceable, that provision is deemed deleted and the remainder is unaffected. 17.11 Counterparts. This Agreement may be executed in counterparts, each an original, all together one instrument, and may be executed by facsimile, PDF, or electronic signature. 17.12 Construction. All Parties have been advised to seek independent counsel concerning the interpretation and legal effect of this Agreement and have either obtained such counsel or knowingly and voluntarily waived such right. The rule of construction resolving ambiguities against the drafting Party will not be employed. 17.13 No Third-Party Beneficiaries. Except for the indemnified persons named in Section 16, this Agreement confers no rights on any third party, including the Cultural Council, the Sports Commission, the Film & Television Commission, or any community partner. By their representative's signature, the Parties agree to and accept this Agreement. WELLCOMING, LLC

By: __________ Name: Sean Hoess Title: Chief Executive Officer Date: ______ DISCOVER THE PALM BEACHES By: __________ Name: __________ Title: __________ Date: ______

EXHIBIT A — ADDITIONAL INSUREDS The following parties shall be named as “Additional Insureds” on all required certificates of insurance held by Producer (and their respective officers, directors, members, managers, agents, and employees):

• • • • •

Wellcoming, LLC, PO Box 357, Hollis, NH 03049 Palm Beach County Convention Center, 650 Okeechobee Blvd, West Palm Beach, FL 33401 Hilton West Palm Beach, 600 Okeechobee Blvd, West Palm Beach, FL 33401 Discover The Palm Beaches, 2195 Southern Blvd. Suite 400, West Palm Beach, FL [Please add Palm Beach County, Tourist Development Council, and any other required entities]

EXHIBIT B — DATA PROCESSING ADDENDUM Effective Date: As of the Effective Date of the Marketing & Event Partnership Agreement to which this Addendum is attached (the "Agreement"). Parties: Wellcoming, LLC d/b/a Eudēmonia ("Producer") and Discover The Palm Beaches ("DTPB"). 1. PURPOSE AND SCOPE 1.1 Purpose. This Data Processing Addendum ("DPA") governs the collection, use, transfer, storage, and protection of Personal Data exchanged between the Parties in connection with the Agreement, including attendee email data shared pursuant to Section 8.3, post-event demographic and zip code data shared pursuant to Section 8.1, and audience data shared via Meta or comparable platforms pursuant to Section 8.2. 1.2 Hierarchy. In the event of a conflict between this DPA and the body of the Agreement, this DPA controls with respect to data protection matters. In all other respects, the Agreement controls. 1.3 Roles. For the data flows described in this DPA: - Producer acts as the Data Controller with respect to attendee Personal Data it collects directly. - DTPB acts as a Data Controller with respect to Personal Data it receives from Producer, and processes such data for its own destination-marketing purposes under independently obtained consent. - Neither Party acts as a processor or sub-processor of the other Party's data under this DPA. Each Party is independently responsible for its own processing activities. 2. DEFINITIONS For purposes of this DPA: "Personal Data" means any information that identifies or could reasonably identify a natural person, including name, email address, ZIP code, and demographic data. "Processing" means any operation performed on Personal Data, including collection, storage, use, disclosure, and deletion. "Data Breach" means any accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, Personal Data. "Applicable Privacy Law" means all federal and state privacy, data protection, and consumer protection laws applicable to a Party's Processing activities, including without limitation: the Florida Digital Bill of Rights (Fla. Stat. §501.701 et seq.), the Florida Information Protection Act (Fla. Stat. §501.171), CANSPAM (15 U.S.C. §7701 et seq.), and, as a general compliance reference, the EU General Data Protection Regulation (GDPR) to the extent any EU-resident data is incidentally included. 3. DATA FLOWS AND PERMITTED PURPOSES 3.1 Opt-In Email Data (§8.3 of the Agreement). Producer shall transfer to DTPB only Personal Data for which the individual has provided clear, affirmative consent to receive communications from DTPB, using the consent language prescribed in Section 8.3(f) of the Agreement. DTPB shall use such data solely for destination marketing communications and shall not use it for any other purpose. 3.2 Post-Event Demographic Data (§8.1 of the Agreement). Producer shall provide DTPB with aggregated or anonymized demographic and zip code data to the extent lawfully shareable. Where individual-level data is shared, it shall be limited to the minimum necessary for DTPB's destination marketing purposes.

3.3 Audience Data via Platform Tools (§8.2 of the Agreement). Any lookalike audience, remarketing pixel, or similar mechanism deployed via Meta or a successor platform shall be implemented in compliance with the applicable platform's data use policies and all Applicable Privacy Law. Each Party is independently responsible for its own use of platform-level audience tools. 3.4 Prohibited Uses. DTPB shall not: (a) use Personal Data received under this DPA for any purpose other than destination marketing; (b) sell, rent, lease, or otherwise monetize Personal Data; (c) sublicense or transfer Personal Data to any third party except Sub-Processors as permitted under Section 4; or (d) combine Personal Data received from Producer with data obtained from third-party data brokers without Producer's prior written consent. 4. SUB-PROCESSORS 4.1 Permitted Sub-Processors. DTPB may engage its standard email, CRM, and marketing platform vendors (e.g., email service providers, marketing automation tools) to Process Personal Data received under this DPA without obtaining Producer's prior approval for each engagement, provided that: (a) each Sub-Processor is bound by written obligations no less protective than this DPA; (b) DTPB maintains an up-to-date list of Sub-Processors and provides it to Producer upon request; and (c) DTPB remains fully liable to Producer for each Sub-Processor's compliance. 4.2 Notice of Changes. DTPB shall notify Producer in writing at least thirty (30) days before adding any new Sub-Processor that will Process Personal Data received from Producer. Producer may object in writing within fifteen (15) days if it has a reasonable, good-faith concern that the new Sub-Processor presents material privacy or security risk; the Parties will work in good faith to resolve any such objection. 5. SECURITY 5.1 Security Measures. Each Party shall implement and maintain reasonable and appropriate technical and organizational measures to protect Personal Data against unauthorized access, disclosure, alteration, or destruction, consistent with industry standards for organizations of comparable size and the sensitivity of the data involved. 5.2 Producer's Representation. Producer represents that all Personal Data provided to DTPB under this DPA was collected lawfully, with appropriate consent, and in accordance with Applicable Privacy Law. 5.3 DTPB's Obligation. DTPB shall apply security measures at least as protective as those it applies to its own comparable confidential data, and in no event less than reasonable care. 6. DATA BREACH NOTIFICATION 6.1 Notice to Producer. If DTPB discovers or suspects a Data Breach affecting Personal Data received from Producer, DTPB shall notify Producer in writing within seventy-two (72) hours of discovery. Notice shall include: (a) a description of the nature of the Breach; (b) the categories and approximate number of individuals and records affected; (c) the likely consequences of the Breach; and (d) the measures DTPB has taken or proposes to take to address the Breach. 6.2 Cooperation. Each Party shall reasonably cooperate with the other in investigating, remediating, and providing required notifications to affected individuals and regulators. Notifications to affected Florida residents shall comply with Fla. Stat. §501.171, including the requirement to provide notice without unreasonable delay and no later than thirty (30) days after determination that a breach has occurred. 6.3 Cost Allocation. Each Party bears the costs of notifications and remediation arising from a Breach caused by its own acts or omissions. 7. RETENTION AND DELETION 7.1 Retention. DTPB shall retain Personal Data received under this DPA only for as long as necessary to fulfill the permitted destination marketing purposes, or as required by Applicable Privacy Law or applicable records retention obligations.

7.2 Deletion on Request. Upon expiration or termination of the Agreement, or upon Producer's written request, DTPB shall promptly delete or destroy all Personal Data received from Producer (and direct its Sub-Processors to do the same), and shall certify such deletion in writing within thirty (30) days. DTPB may retain Personal Data where required by law, provided it notifies Producer and limits further Processing to that legally required purpose. 7.3 Individual Requests. DTPB shall honor all opt-out, unsubscribe, and data deletion requests from individuals in accordance with Applicable Privacy Law. DTPB shall notify Producer of any deletion requests it receives that may also require action by Producer. 8. INDIVIDUAL RIGHTS 8.1 Honoring Requests. Each Party is independently responsible for responding to requests from individuals exercising rights under Applicable Privacy Law (including rights to access, correction, deletion, or opt-out of sale/sharing under the Florida Digital Bill of Rights) with respect to Personal Data it controls. 8.2 Cooperation. To the extent a Party receives an individual rights request relating to Personal Data controlled by the other Party, it shall promptly forward the request and reasonably cooperate to facilitate a timely response. 9. COMPLIANCE WITH APPLICABLE PRIVACY LAW 9.1 Each Party covenants to comply with all Applicable Privacy Law in connection with its Processing of Personal Data under this DPA. Without limiting the foregoing, DTPB shall: (a) comply with CAN-SPAM requirements for all commercial email communications, including honoring opt-out requests within ten (10) business days; (b) comply with the Florida Digital Bill of Rights with respect to any Florida consumers whose data it processes; and (c) maintain a publicly accessible privacy policy that accurately describes its data practices. 9.2 GDPR. To the extent any Personal Data relating to EU residents is incidentally included in a data transfer under this DPA, each Party shall take reasonable steps to ensure such Processing has a lawful basis under applicable EU law. The Parties do not anticipate significant EU-resident data flows, and this Section is included for general compliance purposes only. 10. INDEMNIFICATION Each Party shall indemnify, defend, and hold harmless the other Party from any third-party claim, penalty, fine, or liability arising from that Party's failure to comply with this DPA or Applicable Privacy Law in connection with its Processing of Personal Data. DTPB's indemnification obligation with respect to its use of data received from Producer is as set forth in Section 8.3(e) of the Agreement and is incorporated herein by reference. 11. TERM AND SURVIVAL This DPA is effective as of the Effective Date of the Agreement and remains in effect for the duration of the Agreement. Sections 5, 6, 7, 9, and 10 survive expiration or termination of the Agreement for so long as either Party retains Personal Data subject to this DPA. 12. GENERAL 12.1 Governing Law. This DPA is governed by the laws of the State of Florida, consistent with Section 17.4 of the Agreement. 12.2 Entire Agreement on Subject Matter. This DPA, together with the Agreement, constitutes the entire agreement between the Parties with respect to the Processing of Personal Data and supersedes all prior understandings on that subject.

12.3 Amendment. This DPA may be amended only by a written instrument signed by authorized representatives of both Parties. The Parties agree to negotiate in good faith to update this DPA if required by a material change in Applicable Privacy Law. 12.4 Severability. If any provision of this DPA is held invalid or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remainder of the DPA shall continue in full force.

EXHIBIT C — ANTICIPATED EVENT DATES Contract Year

Anticipated Dates

2027

November 11–14, 2027

2028

November 9–12, 2028

2029

November 8–11, 2029

2030

November [TBD], 2030

2031

November [TBD], 2031

Dates are subject to confirmation by the Hilton West Palm Beach and Palm Beach County Convention Center and also are subject to change by mutual written agreement.

EXHIBIT D — SAMPLE LOGO LOCKUPS

October 2026 TDC

6.D. - 2.

350

Q2-2025

+14%

2025-Q2 1,337,680 893,700 1,584,050 194,200 2,671,950

2026-Q2 1,387,896 917,515 1,622,488 212,500 2,752,498

Chg Q2 3.8% 2.7% 2.4% 9.4% 3.0%

8 6

6 6

+28%

15 11

+10% +33% -5% +29% 15 13

35 28

+5% +1%

Market Target Total Florida Domestic International Total Visitation

42 37

50 49

+1%+0.3%

58 56

66 58

Source: DTPB estimates based on Visa Destination Insights

+5%

66 66

+6%

+13% 72 71

-1.6%

93 89

+1.0% 99 94

100

188 191

250 +3.5% 200 150

Q2-2026

254 252

300

323 312

Thousands

Q2 Visitation to The Palm Beaches

900 800 700

400

Chg 1H 5.3% 2.2% 8.6% 6.0% 6.4%

Q1 & Q2-2026

+12%

+22%

-2% +29% 13

+21%

+2% +8% +5%

103

+23% 95

125

Source: DTPB estimates based on Visa Destination Insights

+5%

142

+5%

218

+9% -1%

173

+1%

143

100

2026-1H 3,135,656 1,805,105 3,751,738 530,500 6,087,338

187

200

+1%

220

300

Market Target Total Florida Domestic International Total Visitation

363

500

+7%

505

600

774

Thousands

Q1 & Q2 Visitation to The Palm Beaches

Destination Demand

Weekly Occupancy Forecast Jan: 77.4% vs. 79.4%

Oct: 68.8% vs. 66.7%

Nov: 72.0% vs. 71.8%

Dec: 75.7% vs. 75.8%

Apr: May: Feb: 75.8% 67.2% 85.5% vs. vs. vs. 76.0% 68.1% 88.4% Mar: Jun: 84.3% 66.6% vs. vs. 85.2% 68.2%

ADR Forecast

$203 $202

$202 $213

$244 $248

$370 $347

$463 $437

$457 $429

$360 $337

200

$335 $314

300

$228 $213

400

$283 $266

500

Forecast (8/23/26)

100

Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Revenue Forecast

FY 2027 Bed Taxes $104 M

3.3% 1.3% 2.0% 0.8% 1.3% -0.5% -9.5% -6.0% -3.8%

-1.6%

-7.6% -3.0% -4.8%

4.3% 6.0% -2.5%

5.1% 5.0% 0.1%

3.4% 6.0% -3.8%

-1.0%

0.9% 5.0%

10%

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug -15%

4.9% 6.0%

-10%

7.1% 6.0% 1.0%

-5%

11.3% 6.0% 5.0%

15%

14.9% 5.9% 7.6% 0%

Revenue ADR Demand 20%

• Historical Success • Continued Attendee Growth • 2,500/ 5,000 / 10,000 • 91% Occupancy • 17% increase in ADR • 23% Increase in RevPar • 15 Contracted Hotel 3,700 Room Nights • Expanded Events • B2B – Health Innovation Lab • Eudemonia By Night – Concert Series • 4 Days , 15 Venue, 120 Speakers, 100+ Brands,

Community Partners

Eudemonia Contract Renewal DESTINATION & BRAND

COMMUNITY & BUSINESS IMPACT

•

Platinum-level partnership recognition

•

Official Destination Naming Exclusivity

•

Integrated website, app, paid digital, email, social, PR and on-site branding exposure

•

Destination exhibit-hall activation with community partner participation and branding collaboration

•

Welcoming Stage Prescence during Keynote

•

Destination content & blog creation and implementation to target audience

YEAR Attendance Economic Impact

2027 12,000 $25 Million

2028 14,000 $30 Million

•

Local sourcing and talent collaboration opportunities

•

Recognition and activation opportunities for eligible sister and county agencies

•

Approximately $105,000 in Summit badges and passes per event

•

Additional tickets & support for destination / industry ancillary programming when produced

2029 16,000 $35 Million

2030 18,000 $40 Million

2031 20,000 $45 Million

•

Annual Investment • $300,000 Offset Venue Cost • $200,000 – Marketing Partnership • 5 year term