Issuu

Palm Beach County Tourist Development Council

Board Book

October 15, 2020

Table of Contents 0. Invitation Letter 1. TDC Board Attendance October 15, 2020 2. TDC October 15, 2020 Agenda 3. September 10, 2020 TDC Meeting Minutes 4. Consent Items 4.A. Discover The Palm Beaches Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Monthly Newsletter 4.E. Film & TV Production Report 4.F. Convention Center Income Statement & Financial Operations Analysis Compared With Prior Year Budget 4.G. Convention Center Marketing Upadate 4.H. Convention Center "Pace" Revenue Report 4.I. ERM Project Status Report 4.J. PBI Traffic Report 4.K. Contract Tracking Report 5. Old Business 5.A. TDC Tourism Performance Metrics 5.A.-1. TDC Dashboard Current Month & YTD 5.A.-1.a. Discover Hotel Performance Dashboard 5.A.-1.b. Bed Tax Collections 5.A.-1.c. Report Out Metrics 5.B. PBI Update- LAX Airlift Plan 5.C. Checkpoint No. 6 October Update for August 2020 Activity 6. New Business 6.A. TDC Recovery Update 6.A.-1. Discover Platform 6.A.-2. Cultural Tourism 6.C.-1.a-d. Sports Commission Cat "G" Grant Agreements 6.C.-2.a. Super Bowl Eonomic Impact Report 6.C.-2.b. Super Bowl LIV - Econ Impact

6.D.-1. Miami Dolphins-Two Year Partnership

DATE:

October 9, 2020

TO:

Commissioner Mary Lou Berger, TDC Chair, and all TDC Board Members

FROM:

Glenn P. Jergensen, Executive Director Tourist Development Council

SUBJECT:

Thursday, October 15, 2020 TDC BOARD MEETING

The Palm Beach County Tourist Development Council will meet on Thursday, October 15, 2020 by WebEx Video Conference with log in information provided in the email delivery of this package. The subject board meeting packet is enclosed. The meeting will begin at 9:00 a.m. If you have any questions regarding this information, please give us a call at 233-3130.

I. GJ/JH Enclosure cc:

Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Chuck Elderd, FTC George Linley, Sports Commission Dave Lawrence, Cultural Council Deborah Drum, ERM Jorge Pesquera, Discover David Anderson, Convention Center / Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Hospitality Jodi Cross, Florida Restaurant and Lodging Association Regional Sales Manager (Agenda) Joan Hutchinson, TDC Ernie Pena-Roque, TDC

o:\dept\tdc\tdcmtg2020.invite.LTR

Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE October 15th, 2020

(Seat)

01.09.20 02.13.20 03.12.20 04.09.20

BOARD MARKETING WORSHOP 05.14.20 05.28.20

06.11.20 07.09.20 08.13.20 09.10.20 10.15.20 11.12.20 12.10.20

(1) Chair Commissioner Mary Lou Berger 11/20/2018 - 11/2020

COVID-19

(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3

COVID-19

(2)Jeffrey Mayer (9/30/23) Appt(11/05/2019)Dist. 1

COVID-19

(3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3

COVID-19

Vacant

(6)Comm Christina L. Romelus(9/30/24) Appt (01/10/17)ReAppt(8/4/20)[Dis.5]

COVID-19

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

COVID-19

Excused

COVID-19

P P P P P P P P P P

P P P P P P A P P P

COVID-19 COVID-19 COVID-19 COVID-19 COVID-19

P P P P P P P P P P

P P P P

P P P P P P P P P P P

NA NA NA NA NA NA NA NA NA NA NA

(5)Vacant, Dis4

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] (9) Comm. Kelly Shoaf (9/30/22) Appt. 6/4/19 At-Large

STAFF Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Dave Lawrence, Culture George Linley, Sports Chuck Elderd, Film & TV Jorge Pesquera, Discover Deborah Drum, ERM Dave Anderson, PBCCC Vincent McPhail, PBCCC Glenn Jergensen, TDC Ernie Pena-Roque, TDC Joan Hutchinson, TDC

NA NA NA NA NA NA NA NA NA NA NA

O:\TDCMtgs 2020\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting

COVID-19 COVID-19 COVID-19 COVID-19 COVID-19

Julie Bishop

P P P P P

P P P P P Julie Bishop

P P P P P

O:\TDCMtg2020\attendnc\01102013 to Present Sheet

TOURIST DEVELOPMENT COUNCIL OCTOBER 15th, 2020 Webex Video Conference Call West Palm Beach, Florida AGENDA 1.

ROLL CALL

AGENDA ADDITIONS AND DELETIONS – MOTION TO APPROVE

MOTION TO APPROVE SEPTEMBER 10th TDC MEETING MINUTES*

MOTION TO RECEIVE AND FILE THE CONSENT ITEMS FOR OCTOBER 2020 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT*

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & YTD* a. Discover Hotel Performance Dashboard* b. Bed Tax Collections* c. Report Out Metrics*

PBI UPDATE – LAURA BEEBE*

CHECKPOINT #6 AUGUST COLLECTED SEPTEMBER*

NEW BUSINESS – DISCUSSION ITEMS

2. 1

TDC RECOVERY UPDATE 1. Discover Platform* 2. Cultural Tourism*

CULTURAL COUNCIL 1. Two Minute Update- Dave Lawrence

SPORTS COMMISSION 1.

Motion to approve the Cat. “G” Grant Agreements*: Grant a.

b. c. d.

2. 3.

Amount

Holiday Basketball Classic of the Palm Beaches (December 28-30, 2020) – Palm Beach Gardens Community High School, Cardinal Newman High School Gainbridge LPGA (proposed January 25-31, 2021) – Banyan Cay Golf Resort XPE NFL Combine Prep Training (January 1April 30, 2021) – XPE Sports Winter Equestrian Festival (January 6-April 4, 2021) – Palm Beach International Equestrian Center

$110,000

Total Amount

$162,500

$15,000 $30,000 $7,500

Super Bowl Economic Impact* Two Minute Update- George Linley

DISCOVER 1. Miami Dolphins-Two Year Partnership* 2. Two Minute Update- Jorge Pesquera

FILM & TV 1. Two Minute Update- Chuck Elderd

CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson 2. Spectra Hospitality a. Two Minute Update- Vincent McPhail

ERM 1. Two Minute Update- Deb Drum 2

BOARD COMMENTS

PUBLIC COMMENTS

ADJOURNMENT Next Meeting November 12th. *Attachment included

Tdc/tdcmtgs2020/Agenda.10.15.2020

TOURIST DEVELOPMENT COUNCIL SEPTEMBER 10th, 2020 MINUTES 1.

ROLL CALL Present Commissioner Mary Lou Berger, Chair Jim Bronstien, Vice Chair Jeffrey Mayers Jim Mostad Don Dufresne Commissioner Kelly Shoaf Commissioner Christina L. Romelus Davicka Thompson

Absent Seat 5 Vacant

Staff Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Pena-Roque, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Jennifer Sullivan, Cultural Council Kathleen Alex, Cultural Council George Linley, Sports Commission Missy Gard, Sports Commission Michael Zeff, Sports Commission David Fontanarosa, Sports Commission Scott Glinski, Sports Commission Jared Fleet, Sports Commission Jorge Pesquera, Discover The Palm Beaches Kricket Marion, Discover The Palm Beaches Evan Lomrantz, Discover The Palm Beaches Kelly Cavers, Discover The Palm Beaches Nick Parks, Discover The Palm Beaches Richard Basen, Discover The Palm Beaches Chuck Elderd, Film & TV Commission Michelle Hillery, Film & TV Commission Phyllis Man, Film & TV Commission Julie Bishop, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Entertainment Laura Beebe, Airports

3. 1

Other Jodi Cross, FRLA Claude Delorme, Jupiter Stadium Ltd Mike Bauer, Jupiter Stadium Ltd Doug Mosley, Executive Director, Boca Raton Bowl Cody Benkelman, Airports Dean Turney Mami Kisner 2.

AGENDA ADDITIONS AND DELETIONS – MOTION TO APPROVE Motion to approve Agenda Additions & Deletion is made by Jim Mostad and seconded by Commissioner Kelly Shoaf. Motion carries 8-0 with seat 5 vacant.

MOTION TO APPROVE JULY 9th TDC MEETING MINUTES* Motion to approve July 9th TDC Meeting Minutes is made by Jim Mostad and seconded by Jeffrey Mayers. Motion carries 8-0 with seat 5 vacant.

MOTION TO RECEIVE AND FILE THE CONSENT ITEMS FOR AUGUST & SEPTEMBER 2020 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* I. CONVENTION CENTER FOOD & BEVERAGE OPERATING REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS J. ERM PROJECT STATUS REPORT* K. PBI TRAFFIC REPORT* L. CONTRACT TRACKING REPORT* Motion to receive and file the Consent Items for August and September 2020 is made by Jeffrey Mayers and seconded by Davicka Thompson, Motion carries 8-0 with seat 5 vacant.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & YTD* a. Discover Hotel Performance Dashboard* b. Bed Tax Collections* c. Report Out Metrics*

Jergensen Bed Tax Collection – For the month of July 2020 collected in August 2020 was at $1.9M compared to the same month in 2019 at $3.1M with a (39%) decrease. Projection at reduce levels for the month was $0.4M, so we are with $1.5M higher than our COVID impact forecast. July Tax Exempt rental receipts of $1.5M, were up 10% from prior July. The Total FYTD’20 collections were at $41.5M, lower than last fiscal year’s $51.6M by (20%) reflecting the fourth full month of recovery from COVID-19 this fiscal year. Total Fiscal Year 2020 is $5.5M higher than our conservative reduction forecast with one collection month remaining in the Fiscal Year 2020. The initial forecasts projected a (33%) decline in bed tax collections, could be a (20%) decline equal to the Great Recession of 2008/2009. The Rooms sold for July were 200,705 or (45%) lower than the previous year. Rooms available for July at 549,878 at 4% higher than last year. Hotel Rooms active in the County 17,738 exceeded our March 2020 peak of 17,602. Occupancy for July 2020 was 36.5%, down (47%) over Prior Year. Occupancy for July 2019 was 68.6%. Occupancy July CYTD was 47.9%, down (37%) over Prior Year. Average daily rate for July was at $132.35, 0.9% higher than previous year, CYTD up 2.8%. The revenue/available room for July was at $48.35 lower by (46%), CYTD decrease (35%). Hotel Room Net sales FY20 Year over Year-July decreased (46%) at $24.6M. Non-hotel room sales FY20 Year over Year July increased 10% at $5M. Hotel Room Net Sales FY20 Year to Date decreased by (20%) at $572M. Non-Hotel Room Sales FY20 Year to Date increased by 20% at $100.3M. FYTD 2020 Taxable Revenues Fiscal Year decreased (20%) at $672M. Airport activities for the month of July, 113,089 passengers (77%) lower than the same July 2019 and estimated seat capacity was down (48%) over last year with 289,618 seats. Passenger from 12 month rolling average went down (29%) to 4,769,871 over last year. Leisure & Hospitality Employment for July of 62,500 decreased (28%) the same month in 2019. Accommodations employment went down (53%) at 5,200 employees. F & B

was down (26%) at 42,000 employees. Arts & Entertainment employment down (19%) at 15,300 employees. B.

Checkpoint #5 July collected August

Jergensen Hotel rooms available are up 4.4% with new hotels opening while hotel rooms sold are down 44.5% from 2019. Revenue is down 46% and occupancy is 47% below that in 2019. However, the average daily room rate is up by 1%. Overall we are doing better than forecasted with collections down 22.8%. Mostad Occupancy is expected to be down for September and October as they are months which are usually booked by the event planning sector. Event season is usually made up of groups renting block rooms. We had a good summer considering the predictions. It is difficult to predict because people are booking last minute and are not planning long term for trips. Mayers Agrees, events are continuing to cancel but he expects Q2 to grow. We really need a strong season and everyone is waiting to if they can rebound. C.

Marketing Recovery Stage and Updates*

Jergensen The marketing and stimulus package was passed by the BCC. Agencies have been marketing locally and as we move into Phase 2 they are ready to begin marketing to drive markets. Drive market advertising will begin with a focus on Tampa and Orlando areas. But we are monitoring the virus in areas in which we would like to market to ensure we are not marketing in a hotspot. D.

Boca Bowl Proposal FY2021* Motion to Approve

Jergensen We are proposing a modified one year tri-party agreement with the City of Boca Raton and ESPN to host the Boca Raton Bowl in December. This one-year agreement will provide funding of $125,000 each from the City and County for base costs and $15,000 each for activity fees.

Doug Mosely The game is likely to be scheduled sometime time between December 12 – 16. Dufrense Asked about end zone banners. Mosely Ensured everyone that the end zones belong to the County and the City. He also ensured that there would be two TV advertisements each dedicated to the County and the City. Motion to approve Boca Bowl Proposal is made by Jeffrey Mayers and seconded by Commissioner Kelly Shoaf. Motion carries 8-0 with seat 5 vacant. 6.

NEW BUSINESS – DISCUSSION ITEMS A.

Inclusion and Diversity Agency Initiatives

Jergensen As we recover and begin to hire again the TDC and partner agencies are dedicated to increasing diversity. Pesquera Recently conducted a listening tour with Discover staff and Board, participated in a US Travel Webinar during which a diversity tool kit of strategies was presented and he is looking forward to implementing. Discover recently drafted a mission statement on diversity and is developing a plan which focuses on recruitment and staffing, marketing content, procurement, and Board configuration. Discover has also recently established an equity, diversity, and inclusion committee to monitor Discover’s progress. Lawrence The Cultural Council has recently established what they are calling IDEA, which stands for inclusion, diversity, equity, and access. They are creating a cultural and equity statement to assist in guiding the organization in the future. Americans for the Arts has recently hired two African American curators to create a virtual exhibition which will be viewed at the Spring Equity Summit.

Linley The Sports Commission is being proactive to increase diversity within the organization. They are creating an advisory council to ensure Board diversity and setting goal to review quarterly on all aspects of diversity. Elderd The Film Commission has established a committee chaired by Mami Kisner. Palm Beach TV is changing its slogan to reflect diversity and Lauren Tobin is now cohosting virtual events on PBTV. A new category in the student film contest will focus on diversity. Anderson The CEO of Spectra has developed a diversity program and hired a diversity officer to guide the company forward. They are creating a three-year plan to diversify the event industry. They are working with historically black colleges to create event industry programs to increase the pool of applicants in the future. McPhail We are in our final stages of having four minority business County certified and working closely with BLEND, an organization helping to bring minority vendors to the table. Thompson, Shoaf, and Romelus All offered to help the agencies in any way possible with their diversity initiatives. Baker Commented that she is very grateful that the TDC is working on diversity in all aspects of the council. B.

CULTURAL COUNCIL 1. FY2021 Cultural Category B and CII Grant Distributions * Motion to Approve

Lawrence We are concerned that some arts organizations will have difficulty using their grant money what with the restraints on reopening. We will be meeting with these select performing arts organizations to discuss a possible hold back of some of the grant dollars and allow for a rollover of that spending into 2022.

Bronstein Asked if organizations have been able to host virtual events? Lawrence We conducted a COVID-19 impact survey with 62 organizations and received 33 responses. Total economic loss reported is $48,313,070. Organizations which are open or partially open are 14, with 19 still closed. Events postponed or canceled is1,641, with an attendance loss of 888,277. On the bright side, 778 virtual event were held since March. Motion to approve FY2021 Cultural Cat “B” and “CII” Grant Distributions is made by Jeffrey Mayers and seconded by Commissioner Christian Romelus. Motion carries 8-0 with seat 5 vacant. 2. Two Minute Update- Dave Lawrence Lawrence We are working on marketing for Phase 2 reopening. Staff are coming back to the office and building will be fully opened in November. C.

SPORTS COMMISSION 1.

Motion to approve the Cat. “G” Grant Agreements*: Grant a. b. c. d. e. f.

Boca Raton Championship – PGA Tour Champions (October 26 – November 1, 2020) The Old Course at Broken Sound NCAA Division 1 Men’s Basketball Holiday Classic (November 20-22, 2020)-Palm Beach Atlantic University - NEW Jr. Golf Association Rolex Tournament (November 20-26, 2020) – PGA National Equestrian Sport Production, Holiday and Horses (November 24 – January 3) – Palm Beach International Equestrian Center Eye of the Hurricane (January 16 – 17, 2021) Gardens North County District Park - NEW Rand USA Gymnastics (March 5 – 7, 2021) – Palm Beach County Convention Center Total Amount

Amount

$30,000 $10,000 $10,000 $12,500 $12,500 $20,000 $95,000

Motion to approve the Cat “G” Grant Agreements is made by Jim Mostad and seconded by Commissioner Kelly Shoaf. Motion carries 8-0 with seat 5 vacant. 7

Two Minute Update- George Linley

Linley June through September has been quiet, we hosted eleven events over the summer vs. 88 events last year. We are working very closely with Parks and Recreation and other venues as they open up so that we can plan for future events. There are several events planned in the fall and although attendance will likely be down we are looking forward to again be hosting events. D.

DISCOVER 1. The Palm Beaches Pledge

Pesquera The Discover the Palm Beaches Pledge focuses on health and safety and businesses and organizations have adopted the pledge. 2.

GBAC Accreditation*

Pesquera Both Palm Beach International and the Palm Beach Convention Center are fully accredited in GBAC. We are working with hotels and cultural organizations to also become accredited. Dr. Skinner from the GBAC organization is in town at the convention center hosting a four-day accreditation program for interested businesses and organizations. Any participating hotel or cultural organization participating will be able to receive their accreditation within this four-day seminar. This is the first such seminar that Dr. Skinner has hosted and he will use this as a model going forward for other communities. 3. Pesquera

Two Minute Update- Jorge Pesquera

Discover is moving to Phase 2 marketing in Orlando and Tampa as well as working on future group meetings. We have 67,000 room nights currently booked for June – September 2021. We expect these group meetings to a highbred of live and virtual meetings. We have been working with the Film Commission to execute travel Webinars. E.

FILM & TV 1. Facebook Watch Party Update*

Mann We have been producing Facebook Watch Parties which are 10-15 minute episodes to invite people back to the Palm Beaches. These are being produced in-house and cohosted 8

by Glenn Jergensen and Lauren Tobin. Now that we are entering Phase 2 we will be expanding the reach of these watch parties to Orlando and Tampa areas. All episodes are available on demand on Palm Beach TV. 2.

Two Minute Update- Chuck Elderd

Elderd Palm Beach TV now has 36 hours of original programming. Komar productions has been producing public service announcements for Palm Beach County and these are airing on all three of our local networks. Fox 29 has had 80 airings of the latest PSA. F.

CONVENTION CENTER

1. Spectra Venue Management a. Two Minute Update- Dave Anderson Anderson We are very proud to be the first building in the Country to host a GBAC accreditation seminar. We recently hosted TRENDS event which included 80 booths, this fashion event takes place four times per year and the event went so well, the group will be back in October. 2.

Spectra Hospitality a. Two Minute Update- Vincent McPhail

McPhail As Mr. Anderson stated the TRENDS event went very well. Everyone was very pleased with the food offerings and we look forward to getting back to business. G.

ERM 1. Two Minute Update- Deb Drum

Drum We are getting ready to open bids on $28 million in beach construction to take place on June and Jupiter beaches. Sea turtles are having a banner year and have laid a record number of eggs. Reef building is going on in several locations and a deep water reef is going in at the Lake Worth inlet in 500ft of water. 7.

BOARD COMMENTS No Board comments.

PUBLIC COMMENTS No public comments. 9

ADJOURNMENT Motion to adjourn the TDC Board September Meeting is made by Jeffrey Mayers and seconded by Davicka Thompson. Motion carries 8-0 with seat 5 vacant. Next Meeting will be on October 15, 2020. *Attachment included

Tdc/tdcmtgs2020/09.10.2020 Minutes

4. CONSENT ITEMS

TO:

Glenn Jergensen, Executive Director - TDC

FROM:

Jorge Pesquera, President/CEO

DATE:

September 31, 2020

RE:

Discover The Palm Beaches Monthly Activity Report September 2020

The following is a summary of TDC Performance measures for the month of September 2020. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of September. We continue to be negatively affected by the COVID-19 crisis, particularly, with the recent increase in cases and negative publicity about FL.

August Hotel Performance •

Total room inventory is 4.4% higher than last year, at 17,738. The Palm Beaches ranks 2 nd in room inventory growth in Florida. The Space Coast ranks 1st. •

•

The number of room nights sold in was 213,000, up about 12,000 from July. •

•

The Palm Beaches has 3.9% share of room nights sold in Florida, higher than 3.6% in 2019

Occupancy ended the month at 38.8%. •

The Palm Beaches continues to rank 10th, only higher than Miami and Orlando

•

The Panhandle ranked 1st with 56.6% occupancy and the Keys was 2nd with 54.4%

The average daily rate (ADR) was $127 increasing 5.2% from 2019. This is due to a 53% increase from luxury properties ($386 vs. $252). All other scales around 6% in rate. •

•

Orlando is down 19%, Miami down 11% and The Keys are now up 1%

The Palm Beaches ranked 3rd in rate. Naples and The Keys had higher rates

RevPAR was $49 down, ranking 7th (up from 9th last month) •

The Keys had a RevPAR of $153

August CYTD Hotel Performance •

The total number of room nights sold is down 36% for the year •

•

Occupancy is down 37% to 47% •

Florida decreased 34% to 49%

•

The range of occupancy in the state is a high of 58% and low of 45%

The average daily rate is up 2.9% to $201 •

•

Florida has decreased by 39%

Florida is down 5%

RevPAR is down 35% to $194, driven by occupancy 4-A

TABLE OF CONTENTS

Section

Table of Contents Page

Performance Measures ..........................................................................3 Marketing Advertising/Paid Media ..........................................................................4 Owned Views Digital Footprint ...............................................................4 Consumer & Travel Industry Database.....................................................4 Public Relations - Earned Media Impressions ............................................5 Public Relations - Social Media Engagement .............................................6 Group Sales Booked Room nights Hotel Lead program .................................................8 Group Level Booked Room Nights (CC Shared) .........................................8 Citywide Actualized FY Room Nights for Convention Center (Shared) ...........8 Destination Review ...............................................................................9 Site Participation ..................................................................................9 DTPB Hotel Lead & Long - Term Sales/Convention Center Report .............. 10 Research Reports .............................................................................. 11 Data Dictionary ................................................................................. 16

Performance Measures - TDC FISCAL YEAR 2018 - 2019 PERFORMANCE MEASURES

Advertising Impressions

Current Month SEPTEMBER

YTD

% of Annual Target

20,060,555

348,325,879

51.3%

12,000,000

2,522,936

18,785,088

156.5%

394,145

424

402,335

102.1%

206,000,000 254,459,489 212,180,000

9,721,065

253,841,944

119.6%

Target

Year End Target

Actual

650,000,000 807,667,108 679,250,000

Owned Views Digital Footprint

N/A

Consumer & Travel Industry Database increase

375,375

396,477

Earned Media Impressions

FISCAL YEAR 2019 - 2020

Social Engagement

525,000

1,601,515

1,522,500

187,274

1,899,202

124.7%

Booked Room Nights - Hotel lead Program

148,000

165,881

160,000

4,873

104,125

65.1%

Group Level Booked Room Nights (CC Shared)

50,000

54,159

53,000

5,479

37,920

71.5%

Group Level Actual FY Room Nights for CC Shared

30,000

39,590

35,000

25,029

71.5%

Destination Reviews

86.2%

Destination Site Participation

111

88.9%

*Excludes Legacy accounts. **Minor deviation in production results after year end may occur based on change (increase/decrease) request in room block.

D T P B OBJECTIVES

2019 - 2020

Leisure /Consumer – Increase Consumer and Travel Industry database to 394,145 –

Generate 12,000,000 in Owned Views Digital Footprint

–

Generate 1,522,500 Social Engagements

–

Generate 679,250,000 Advertising Impressions

–

Generate 212,180,000 Earned Media Impressions

Meetings & Conventions – Book 160,000 DTPB only room nights (Hotel Meetings Leads) –

Generate 53,000 Group Level Booked Room Nights Convention Center Shared

–

Generate 35,000 Group Level Actual FY Room Night for Convention Center Shared

–

Generate 65 participants in Destination Reviews

–

Generate 90 Destination Site Participants

Marketing Traditional Impressions

Digital Impressions

Advertising / Paid Media - Traditional & Digital FYTD

Month / Month Total Impressions 65,724,402

Total Impressions 799,120,138

60,000,000

50,000,000 40,000,000

700,000,000

50,758,138 Total Impressions 20,060,555

30,000,000 20,000,000

10,000,000

600,000,000

14,966,264

0 Sep-19

13,720,263 6,340,292 Sep-20

390,697,804

500,000,000 400,000,000

408,422,334

300,000,000

200,000,000 100,000,000

Total Impressions 348,325,879 201,365,416 146,960,463

0 FY2019

FY2020

September impressions are down YOY as a result of pausing most media due to CoronaOwned Views Digital Footprint

19,000,000 17,000,000 15,000,000 13,000,000 11,000,000 9,000,000 7,000,000 5,000,000 3,000,000 1,000,000 -1,000,000

Total Year to Date 18,785,088

Sep

Aug Jul Jun May Apr

Mar 12,000,000

Feb Jan Dec Nov

FY 2020

Fiscal Year 2020 Target

Oct

Consumer & Travel Industry Database FY 2020 Year End Target Sep-20 Aug-20 Jul-20 Jun-20 May-20 Apr-20 Mar-20 Feb-20 Jan-20 Dec-19 Nov-19 Oct-19

394,145 402,335 401,911 401,492 400,950 400,653 400,472 400,212 399,785 398,789 397,779 396,994 397,220 Marketing & Leisure Sales

Marketing Public Relations - Earned Media Impressions Month / Month

FYTD

10,000,000

270,000,000

9,000,000

240,000,000

8,000,000

210,000,000

7,000,000

180,000,000

6,000,000

9,721,065

5,000,000 4,000,000

120,000,000

248,788,947

253,841,944

FY2019

FY2020

90,000,000

3,000,000 2,000,000

150,000,000

60,000,000

3,838,369

30,000,000

1,000,000

Sep-19

260,000,000

Sep-20

Total Impressions YTD 253,841,944

240,000,000 220,000,000

Sep

200,000,000

Aug

180,000,000

Jul

160,000,000

Jun

140,000,000

May

120,000,000

Apr

212,180,000

100,000,000

Feb

80,000,000

Jan

60,000,000

Dec

40,000,000

Nov

20,000,000

Oct

0 FY2020

Mar

Marketing & Leisure Sales

FY 2020 Year End Target

Marketing Public Relations - Social Media Engagement for March 2019 and 2020

Sept 2019

123,829

187,274

Sept 2020

50,000

100,000 FY 2019

150,000

200,000

FY 2020

Competitor Insights: •

This month, we had the HIGHEST Instagram follower growth percentage out of our competitive set – for the FOURTH month in a row! Our account grew by 3.9% (3.1% last month) while @ftmyerssanibel grew the second most at 1.9%.

•

We received the fourth most engagements on Instagram in our competitive set (flat to last month), only behind @thefloridakeys, @visitorlando and @ftmyersanibel. (flat to last month)

•

In addition, we’re ranking fourth on Facebook in terms of engagements. (up from fifth last month)

1. The Beaches of Fort Myers & Sanibel 2. Visit Miami 3. Visit St. Pete/Clearwater 4. DTPB 5. Visit Lauderdale 6. Visit Florida Keys

Marketing & Leisure Sales

DTPB MONTHLY SOCIAL MEDIA REPORT SEPTEMBER 2020

KEY INSIGHTS

Commentary continues to be positive on Instagram - and we have seen a switch in attitude on Facebook. This month, we're seeing more positivity coming through. (This has to do with our audience on both platforms - Instagram has far more of a local presence, where we see our top audiences on Facebook coming from New York, New Jersey, etc.) Groups linkedin strategy continues to prove that an employee-led strategy is best! We will continue to highlight DTPB staff. We hit 50K on Instagram (doubled following in one year). Palm Beaches pledge post was least engaged on LinkedIn, which leads me to believe safety messaging is starting to fatigue. Lifestyle imagery on Facebook and Instagram in lieu of typical articles is working - bright and light environmental shots are engaging well.

MONTHLY SOCIAL RECAP

368,354

3,900,368

6.0%

6.4%

4.2%

MoM Change

Facebook ER

Twitter ER

Total Followers

-70%

11%

-6%

Total Impressions Instagram ER

20%

TOP PERFORMING CONTENT CROSS-CHANNEL

Instagram Most Engaged 2.2K Engagements 9.4% ER 23.2K Impressions

Facebook Most Engaged 3.5K Engagements 6.6% ER 53.3K Impressions

Twitter Most Engaged 272 Engagements 4% ER 6.9K Impressions

LinkedIn Most Engaged 347 Engagements 8.4% ER 4.1K Impressions

BOTTOM PERFORMING CONTENT CROSS-CHANNEL

Instagram Least Engaged 280 Engagements 3.5% ER 8K Impressions

Facebook Least Engaged 27 Engagements 2.7% ER 987 Impressions

Twitter Least Engaged 6 Engagements .8% ER 778 Impressions

LinkedIn Least Engaged (Palm Beaches Pledge) 5% ER 405

Group Sales and Services Booked Room Nights - Hotel Lead Program Month / Month

FYTD

15,000

175,000 150,000

12,000

125,000

9,000

100,000

14,234

6,000

164,982

75,000

3,000

25,000

0 Sep-19

104,125

50,000

4,873

Sep-20

FY2019

FY2020

Group Level Booked Room Nights (CC Shared) Month / Month

FYTD

6,000

55,000 50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0

5,000

4,000 3,000

5,479

2,000

3,068

1,000 0

Sep-19

51,573 37,920

FY2019

Sep-20

FY2020

Citywide Actualized FY Room Nights for Convention Center (Shared) 9,000

40,000

8,000

35,000

7,000

30,000

6,000

25,000

5,000

20,000

35,784

4,000 15,000

3,000

35,000 30,000 25,029

10,000

2,000

5,000

1,000

0 Oct

Nov

Dec

Jan

Feb Mar FY 2019

Apr

May Jun FY 2020

Jul

Aug

Sep

FY 2019

FY 2020 YTD Total

Goal

6 additional rebookings went definite for the future totaling 3,989 additional room nights. 7

Group Meetings & Destination Services

Group Sales and Services Destination Reviews 80

20 40

56 40

0 Oct

Nov

Dec

Jan

Feb

Mar

Apr

FY2019

May

Jun

Jul

Aug

Sep

0 FY2019

FY2020

FY2020 YTD Total

Goal

Site Participation 20

110

100

50 40

111

0 Oct

Nov

Dec

Jan

Feb

Mar

FY 2019

Apr

May

Jun

Jul

Aug

Sep

FY 2020

•

6 Destination Review attendees (in person)

•

10 site visits (9 virtual and 1 in-person)

•

3 groups serviced

FY 2019

FY 2020 YTD Total

Goal

Group Meetings & Destination Services 8

Hotel Performance Dashboard August 2020 Palm Beach County Ranking vs. Florida Destinations1* (Monthly Comparison)

ADR/RevPAR

Occupancy

PBC Performance*—August 2020

Hotel Performance by Location2* —August 2020

Hotel Performance by Region2*—August 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in ADR by Currency Exchange Rates4 —August (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—August 2020

1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets. 2. Region and Location breakdowns are customized segments for Discover The Palm Beaches. 3. Scale breakdowns are customized segments for Discover The Palm Beaches based on average rate from the previous calendar year. 4. USD—U.S. Dollar, GBP—British Pound, CAD—Canadian Dollar, BRL—Brazilian Real, EUR—Euro, COP—Colombian Peso, ARS-Argentine Peso, MXN-Mexican Peso

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

Hotel Performance Dashboard CYTD—Jan. to Aug. 2020 Palm Beach County Ranking vs. Florida Destinations1* (Calendar Year-to-Date Comparison) ADR/RevPAR

Occupancy

PBC Performance*—Jan. to Aug. 2020

Hotel Performance by Location2* —Jan. to Aug. 2020

Hotel Performance by Region2*—Jan. to Aug. 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in Rooms Sold vs. Rooms Available Jan. to Jul. (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—Jan. to Aug. 2020

Discover The Palm Beaches Recovery Dashboard — Aug 2020 Room Nights Sold

Hotel Occupancy

*Source: STR

PBI Passenger Arrivals

*Source: PBI

Leisure & Hospitality Jobs

*Source: Florida Department of Economic Opportunity

Total Industry Sales (Accommodations, Restaurants, Attractions)

Bed Taxes (Collection Month)

*Source: Florida Department of Revenue

Discover The Palm Beaches—Confidential & Proprietary, for internal use only “The information contained in this document is confidential and exempt from disclosure under public records law, unless judicially determined otherwise. Such information includes booking business records; information in response to a sales promotion, advertisement, or research project which, if released, would reveal the identity of persons or entities who provide data or other information; trade secrets as defined by Sec. 812.081 Fla. Stat.; and/or trade secrets and commercial or financial information gathered from a person and privileged or confidential under federal law.”

Discover The Palm Beaches Recovery Dashboard —August 2020 Room Nights Sold

*Source: STR

Leisure & Hospitality Jobs

*Source: Florida Department of Economic Opportunity

Total Industry Sales (Accommodations, Restaurants, Attractions)

*Source: Florida Department of Revenue

The Palm Beaches Performance Ranking August 2020 The Palm Beaches Ranking vs. Florida Destinations1* (August 2020)

The Palm Beaches Ranking vs. Florida Destinations1* (January to August 2020)

*Source: STR 1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets.

DATA DICTIONARY Term

Definition

Actualized Room Nights

Room night pickup from contracted groups, under the contract block, receiving incentive dollars

Advertising Impressions

Impressions refer to the amount of views an ad receives by consumers.

Average Daily Rate (ADR)

Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Booked Room Nights

The number of room nights contracted by DTPB between a meeting planner and a hotel.

Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors. Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination. Digital Media Online advertising such as web banners, mobile, email, social media, search, etc.

DTPB

Discover The Palm Beaches

Earned Media Impressions

Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.

Fiscal Year (October 1 to September 30)

FYTD

Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.

Groups Services

Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied. Advertising and media coverage that has been payed to be distributed

Occupancy (Occ) Paid Media Paid Website Traffic

Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website

Percent Change

Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY).

1 9

DATA DICTIONARY Term

Definition

RevPAR Room revenue divided by rooms available. (Revenue Per Available Room) Rooms Sold

The number of rooms nights sold or rented (excludes complimentary rooms).

Sessions (formerly visitors)

Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).

Site Participation

Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Social Media Engagement

Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.

Traditional Media

Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)

Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months. Unique Users/Visitors

Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).

YOY

Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.

10 1

September 2020 PERFORMANCE DASHBOARD FY 2019 Performance Indicator

Goal

PR Impressions

FY 20204 Actual

FY Goal

1,200,000,000 1,399,782,315 1,200,000,000

Current Month

FYTD

% to Goal

274,129,760

2,944,891,532

245%

Website Sessions

600,000

515,745

530,000

26,448

402,268

76%

Social Media Followers (Total)

34,233

32,319

35,000

34,129

68%1

Facebook

15,000

12,755

13,700

13,455

74%1

Instagram

6,233

7,551

9,000

8,581

71%1

Twitter

13,000

12,013

12,300

12,093

28%1

16,432

21,380

27,000

22,857

53%

Cultural Concierge Program Leads2

550

835

1,000

753

75%

Visitors to the Cultural Council3

12,500

13,945

12,500

5,206

42%

Cultural Organization Partner Referrals

48,000

46,282

46,000

3,205

37,530

82%

Tourism Partner Referrals

3,700

4,681

4,000

243

3,165

79%

Co-op Packages Sold

82%

Tourism Email Subscribers

Bolded items indicate TDC-designated performance indicators for FY20

Social media followers “% to Goal” is calculated by dividing new followers gained FYTD by the difference between the FY20 Goal and the total at the beginning of FY20. 2 Offline leads are reported quarterly. 3 FY 2019 totals include visitors to The Satellite pop-up space in CityPlace. 4 FY 2020 metrics starting in March have been adversely affected by the COVID-19 crisis. 1

Item 4B - Page 1

HIGHLIGHTS ADVERTISING The Cultural Council kicked off its adapted Fall MOSAIC campaign in September. Print, digital, and search advertising began targeting locals, then widening to include the Miami and Fort Lauderdale residents as well. Orlando and Tampa markets were added later in the month timed with Discover The Palm Beaches’ efforts. Emails were collected through the website and Facebook for updates on upcoming offers to Palm Beach County cultural venues. This helped boost email signups for September to nearly triple the average of the last three months. Website traffic should begin to return to normal levels again as advertising efforts resume.

PR & SOCIAL MEDIA MOSAIC Influencers: The Council contracted six local/drive market social influencers (with ~110,000 combined followers) to visit cultural organizations in The Palm Beaches in September, generating content that encourages safe cultural experiences in the destination during MOSAIC. Another group of influencers will visit in October. The Council also hosted a socially distant influencer event at the Palm Beach Zoo, featuring a candy bar, photo opps, and a "cultural passport" that gave guests free access to select cultural organizations that day. Communications: Re-opening & Virtual Experiences: The Council continues to promote The Palm Beaches' Pledge, mask mandates, and virtual cultural experiences on social media, in national PR efforts, and on its website. Safety language is a key component in MOSAIC promotions. Other Highlights: National Travel and Tourism Week; National Arts in Education Week; Central Palm Beach County Chamber of Commerce Economic Summit.

FEATURED PRESS COVERAGE • • •

WPTV, Sept. 1, 2020 - Local venues to light up red to demand passage of Restart Act GlobeNewswire, Sept. 7, 2020 - Cultural Council for Palm Beach County’s third annual MOSAIC celebrates the arts while helping the cultural sector recover Boca Magazine, Sept. 23, 2020 - Family-Friendly Fall Destinations in The Palm Beaches

CULTURE & TOURISM SECTOR ENGAGEMENT Virtual Cultural Sector Marketing Meeting: On September 29, the Council hosted another virtual meeting with cultural marketing leaders to discuss: stimulus plans and MOSAIC advertising, GBAC accreditation, co-op advertising opportunities, MOSAIC influencer campaign, and Fall programming updates. GBAC Accreditation: The Council worked with Discover The Palm Beaches and ISSA to create a target list of cultural venues for GBAC STAR accreditation. Discover hosted a special webinar for culture on September 9 followed by an opportunity to meet with Dr. Skinner of ISSA at the Convention Center on September 11. Ten organizations have applied for the accreditation and the Council plans to co-host a second webinar in late-October. Institute for Cultural Advancement: The Council presented a webinar on September 3 on the topic of hosting virtual events using case studies and panelists from Palm Beach Dramaworks, Young Singers of the Palm Beaches and the Palm Beach Photographic Centre. Item 4B - Page 2

HIGHLIGHTS CULTURAL CONCIERGE PROGRAM • •

• • • • • • • •

Three editions of Hot Tickets from the Cultural Concierge (bi-weekly; messaging emphasizes safety practices, open spaces, natural beauty. Included MOSAIC and Ale Trail of the Palm Beaches links in the September 30 edition.) Co-produced Car Culture & Art with Jose Mendez. Guided video content and final edits to video and accompanying coloring sheet, which were incorporated by DTPB into the Automotive Aftermarket Society of America’s Technology Conference, September 28-30, 2020, and well-received. This new co-branded (CCPBC and DTPB) multicultural destination marketing asset is also available for future cultural tourism promotions. Promoted the destination’s cultural venues and MOSAIC to travel agency owners during a sales event hosted by DTPB’s Eva Damato and Erick Garnica Provided additional art consultation service to the Canopy Hotel WPB Contributed venue details for MOSAIC influencer itineraries, round 1 Provided additional guidance on content for Art Walking Map for Convention Center District Recommended MOSAIC collateral strategy for PBC VICs Consulted with Debbie Hudzik, owner of Lotus Travel Agency, on strategies for promoting wellness retreats in The Palm Beaches Continue to serve on the Boynton Beach Tourism Task Force Attended partner webinar for Amrit Ocean Resort; Northstar Meeting Group’s Pulse of the Meetings Industry; National Blacks in Travel and Tourism Collaborative Dollars and Sense Webinar Series; DTPB’s Ale Trail VIC meeting.

Item 4B - Page 3

Sports Tourism Report End of Year Snapshot Fiscal Year 2020 4.C.

Sports Tourism Report, FY 20 • Sports Commission hosted events = 102 • Our Sports Commission hosted 77 less events in FY 20, compared to FY 19, due to Covid-19

Sports Tourism Report, FY 20 • 222,363 sports related room nights tracked in FY 20 • FY 20 room nights decreased by 16% decrease, year over year

Sports Tourism Report, FY 20

The Sports Commission enjoyed a record setting pace for room nights, in Q1 & Q2, prior to the pandemic.

Sports Tourism Report, FY 20

79 events were canceled or relocated after the onset of Covid-19 this past March, resulting in 85,519 lost room nights

Sports Commission’s projected FY 20 event portfolio, if the pandemic did not occur: • 181 hosted events • Projected 307,882 room nights

The pandemic diminished a record setting year for sports related room nights in FY 20, but our Sports Commission will rebound – stronger than ever

Palm Beach County Sports Commission - Sports Tourism Report FY 20: October 1, 2019 - September 30, 2020 Event Name

Sport

Event Date

Venue

Actual Room Nights

Miami Heat Training Camp

Basketball

October 1-5, 2019

Keiser University

349

Hardball 360 Fall Classic

Baseball

October 2-6, 2019

FITTEAM Ballpark of the Palm Beaches

466

Shark Invitational (NCAA D2 Men's & Women's Golf Tournament)

Golf

October 7-8, 2019

PGA National Resort & Spa

Perfect Game World Wood Bat Association (WWBA) World Championship Weekend

Baseball

October 10-14, 2019

Roger Dean Chevrolet Stadium

5,497

Honda Classic High School Invitational

Golf

October 11-12, 2019

PGA National Resort & Spa

230

Blue Line Hockey - Columbus Day Discovery Showdown

Hockey

October 11-13, 2019

Palm Beach Skate Zone & Palm Beach Ice Works

1,222

Rattler Roundup XXV

Judo

October 11-13, 2019

Congress Middle School

N/A

United States Tennis Association (USTA) Columbus Day Open

Tennis

October 12-14, 2019

Delray Beach Tennis Center

416

Okeeheelee Halloween Slam

Baseball

October 16-20, 2019

Okeeheelee Park, Lake Lytal Park

317

Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic

Soccer

October 18-20, 2019

Klock Fields, PGA Park, Mirasol Park, FITTEAM Ballpark of the Palm Beaches, Dyer Park

633

Perfect Game 14U World Championship

Baseball

October 18-21, 2019

FITTEAM Ballpark of the Palm Beaches

890

USTA Father/Daughter National Championship

Tennis

October 25-27, 2019

Ibis Country Club

Student Athlete Community Service Network (SACSN) National Collegiate Main Event

Baseball

October 25-27, 2019

Roger Dean Chevrolet Stadium

TBD

Sunshine State Conference Cross County Championships

Cross Country

October 26, 2019

South County Regional Park

Monster Mash Lacrosse Bash

Lacrosse

October 26-27, 2019

FITTEAM Ballpark of the Palm Beaches & Dyer Park

World Comes to the Palm Beaches

Baseball

October 30-November 5, 2019

FITTEAM Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, & Phipps Park

2,277

WODaMania Beachfront

CrossFit

November 2, 2019

City Beach, Singer Island

N/A

Men's Senior Baseball League (MSBL) Fall Classic

Baseball

November 3-16, 2019

FITTEAM Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

6,184

Delray Beach Riptide Fall Shootout

Lacrosse

November 9-10, 2019

Seacrest Soccer Complex

2,127

Babe Ruth League Board Meeting

Baseball

November 9-16, 2019

PGA National Resort & Spa

149

Perfect Game Youth Florida South Florida Fall Invitational

Baseball

November 15-17, 2019

FITTEAM Ballpark of the Palm Beaches

122

SoFlo Turkey Shootout

Lacrosse

November 16-17, 2019

FITTEAM Ballpark of the Palm Beaches

Event Name

Sport

Event Date

Venue

Actual Room Nights

Florida Motorcycle Road Racing Association (FMRRA) Series

Motorsports

November 17, 2019 February 10, 2020

Palm Beach International Raceway

284

IWLCA Annual Meeting & President's Cup

Lacrosse

November 20-24, 2019

International Polo Club, Village Park, & Palm Beach County Convention Center

13,281

NAIA Women's Soccer National Championship Opening Round

Soccer

November 22-23, 2019

Keiser University

Dick Moroso Memorial 3-Day Bracket Championship & Citrus Nationals

Motorsports

November 22-24, 2019

Palm Beach International Raceway

N/A

Chris Evert/Raymond James Pro-Celebrity Tennis Classic

Tennis

November 22-24, 2019

Delray Beach Tennis Center & Boca Raton Resort & Club

US Youth Soccer ODP Girls Thanksgiving Interregional

Soccer

November 22-28, 2019

Florida Atlantic University, Spanish River Athletic Complex

1,604

Uncommitted Showcase

Baseball

November 23-24, 2019

FITTEAM Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

N/A

American Junior Golf Association (AJGA) Rolex Tournament of Champions

Golf

November 23-28, 2019

PGA National Resort & Spa

1,009

US Youth Soccer National League Girls 14U Fall Championship

Soccer

November 24-27, 2019

The Gardens North County District Park

517

Equestrian Holiday & Horses Circuit

Equestrian

November 26 - January 5, 2020

Palm Beach International Equestrian Center

14,955

OrangeTheory Fitness Half Marathon & 5K

Running

November 30, 2019

Boca Raton

N/A

Boca Raton Beach Classic

Basketball

December 1-2, 2019

Florida Atlantic University (FAU) Arena

688

NCAA Division II Volleyball South Region Tournament

Volleyball

December 5-7, 2019

Lynn University de Hoernle Sports & Cultural Center

135

NCAA Division II Men's Soccer Quarterfinal

Soccer

December 5-7, 2019

Lynn University Bobby Campbell Stadium

120

Delray Beach Pickleball Classic

Pickleball

December 6-8, 2019

Delray Beach Tennis Center

414

"Little Mo" Internationals in Florida

Tennis

December 6-11, 2019

PGA National Resort & Spa

1,550

FITTEAM Palm Beaches Marathon

Running

December 6-8, 2019

Meyer Park Amphitheatre

1,919

Conference USA Football Championship Game

Football

December 7, 2019

FAU Stadium

249

Perfect Game Youth Florida South Florida Challenge

Baseball

December 7-8, 2019

FITTEAM Ballpark of the Palm Beaches

119

USSSA Fastpitch Softball - Santa Slam

Softball

December 7-8, 2019

Lake Charleston Park, Seminole Palms Park, Okeeheelee Park, & John Prince Park

N/A

Lou Groza Award Celebration

Football

December 9, 2019

Kravis Center for the Performing Arts

Florida Youth Silver Gloves Boxing Championships

Boxing

December 13-15, 2019

Westgate Recreation Center

Don Law South Florida Junior Open

Golf

December 14-15, 2019

Osprey Point Golf Course

Event Name

Sport

Event Date

Venue

Actual Room Nights

Future Phenoms College Combine

Lacrosse

December 14-15, 2019

The Gardens North County District Park

N/A

West Palm Beach Invitational

Basketball

December 20-21, 2019

Keiser University

606

Cheribundi Boca Raton Bowl

Football

December 21, 2019

FAU Stadium

1,850

US Kids Golf Foundation Holiday Classic

Golf

December 21-22, 2019

PGA National Resort & Spa

463

College Winter Training Camps

Swimming

December 22, 2019 January 19, 2020

Various Palm Beach County Aquatic Facilities

1,459

Holiday Basketball Classic of The Palm Beaches

Basketball

December 26-30, 2019

Cardinal Newman High School, Jupiter Christian High School, Palm Beach Gardens High School, & The Benjamin School

1,068

Coast to Coast Winter Showcase

Baseball

December 27-31, 2019

Roger Dean Chevrolet Stadium

127

Hurricane Junior Golf Tour South Florida Kickoff

Golf

December 28-29, 2019

The Links at Madison Green

142

XPE Combine NFL Prep Training

Football

January 1-April 29, 2020

XPE Sports

903

Junior Honda Classic

Golf

January 4-5, 2020

PGA National Resort & Spa

371

US Equestrian Annual Meeting

Equestrian

January 8-11, 2020

Hilton West Palm Beach

707

Winter Equestrian Festival

Equestrian

January 8 - March 29, 2020

Palm Beach International Equestrian Center

85,328

Florida Women's Hockey League Tournament

Hockey

January 10-12, 2020

Palm Beach Skate Zone

N/A

Florida Lacrosse Festival

Lacrosse

January 11-12, 2020

Lake Lytal Park

N/A

NexStar Lacrosse National Recruiting Showcase

Lacrosse

January 11-12, 2020

Caloosa Park

Game Day USA Junior All-American Games

Baseball

January 17-19, 2020

FITTEAM Ballpark of the Palm Beaches & Jupiter Community Park

227

College Prep Invitational Horse Show

Equestrian

January 17-19, 2020

Jim Brandon Equesrian Center

109

Wellington Soccer Shootout

Soccer

January 17-20, 2020

Village Park

N/A

American Youth Soccer Organization (AYSO) State Games

Soccer

January 17-20, 2020

Okeeheelee Park

390

Gainbridge LPGA at Boca Rio

Golf

January 20-26, 2020

Boca Rio Golf Club

1,332

St. Louis Cardinals Fantasy Camp

Baseball

January 23-28, 2020

Roger Dean Chevrolet Stadium

1,035

Les Grandes Dames USTA Senior Women's Tennis Tournament

Tennis

January 28-February 3, 2020

City of Palm Beach Gardens Tennis Center

384

Champions Racing School

Motorsports

January 30-31, 2020

Palm Beach International Raceway

Event Name

Sport

Event Date

Venue

Actual Room Nights

Palm Beach Masters Series

Equestrian

January 30-March 3, 2020

Deeridge Farms

5,195

Hurricane Junior Golf Tour Palm Beach Junior Open

Golf

February 1-2, 2020

Westchester Country Club

Gauntlet of Polo

Polo

February 5-March 8, 2020

International Polo Club

N/A

Florida State Golf Association (FSGA) Women's International Four-Ball

Golf

February 12-13, 2020

The Wanderers Club

Delray Beach Riptide & Palm Beach Men's Lacrosse Cross Over Weekend

Lacrosse

February 14-15, 2020

Seacrest Soccer Complex

230

Delray Beach Open by VITACOST.com

Tennis

February 14-23, 2020

Delray Beach Tennis Center

919

Florida Judo Association (FJA) Cherry Blossom Open XXV

Judo

February 15,2020

Congress Middle School

Jupiter President's Day Cup

Soccer

February 15-16, 2020

Jupiter Community Park

N/A

East End Volleyball Sunshine Series

Beach Volleyball

February 15-16, 2020

Singer Island in the City of Riviera Beach

Florida Coast Cup

Soccer

February 15-17, 2020

The Gardens North County District Park

602

Major League Baseball (MLB) Spring Training

Baseball

February 21- March 24, 2020

FITTEAM Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

37,600

The Honda Classic

Golf

February 24-March 1, 2020

PGA National Resort & Spa

9,434

Statewide Amateur Hockey of Florida (SAHOF) State Championships

Hockey

February 28-March 1, 2020

Palm Beach Skate Zone

369

Palm Beach Challenge College & International Baseball Festival

Baseball

March 1 - 24, 2020

Santaluces Athletic Complex

2,703

Orange Bowl Committee Board Retreat

Football

March 6-7, 2020

Boca Raton Resort & Spa

Tim Rand Invitational

Gymnastics

March 6-8, 2020

Palm Beach County Convention Center

2,583

Wellington March Madness

Basketball

March 7-8, 2020

Wellington Village Park

662

TaylorMade Driving Relief

Golf

May 17, 2020

Seminole Golf Club

N/A

Universal Tennis Rating (UTR) Pro Match Series

Tennis

May 22-24, 2020

Private Residence in West Palm Beach

N/A

South Florida Collegiate Baseball League

Baseball

June 12 - July 31, 2020

Santaluces Athletic Complex, West Boynton Park, & Robert P. Miller Park

2,550

Extended Spring Training - MLB Taxi Squad

Baseball

July 3 - Sept. 28, 2020

Roger Dean Chevrolet Stadium

2,216

Sailfish Marina Big Dog Fat Cat KDW

Fishing

July 10-11, 2020

Riviera Beach City Marina & Sailfish Marina

606

Hurricane Junior Golf Tour Summer Junior Open

Golf

July 11-12, 2020

PGA National Resort & Spa

Event Name

Sport

Event Date

Venue

Actual Room Nights

Player's International Management (PIM) USTA Florida Sectional - Boys' Juniors

Tennis

July 11-12, 2020

Delray Beach Tennis Center & Delray Swim & Tennis Club

Collegiate League of the Palm Beaches

Baseball

July 15 - 31, 2020

Gardens North County District Park

455

Florida State Golf Association (FSGA) Florida Open

Golf

July 17-19, 2020

Pine Tree Golf Club

Professional Bowling Association (PBA) Tour Finals & King of the Lanes

Bowling

July 18-22, 2020

Bowlero

N/A

Player's International Management (PIM) USTA Florida Sectional - Girls' Juniors

Tennis

July 18-20, 2020

Delray Beach Tennis Center & Delray Swim & Tennis Club

Ballroom Dancesport Competition

Dance sport

August 21-22, 2020

PGA National Resort & Spa

172

USTA Summer Smash Sectionals

Tennis

August 22-24 & August 29 - 31, 2020

Delray Beach Tennis Center & Delray Swim & Tennis Club, & Boca Lago

352

Hurricane Junior Golf Tour PGA National Fall Junior Open

Golf

September 12-13, 2020

PGA National Resort & Spa

USTA Sunshine State Open - Florida Sectional

Tennis

September 12-14, 2020

Delray Beach Tennis Center & Delray Swim & Tennis Club

198

Florida State Golf Association (FSGA) Women's Ranking Series

Golf

September 14-15, 2020

The Falls Club of the Palm Beaches

Florida Junior Tour Pam McCloskey-Brosnihan Open

Golf

September 26-27, 2020

The Club at Quail Ridge

126

Total Room Nights

222,363

PALM BEACH COUNTY SPORTS COMMISSON Fiscal Year 21, Quarter 1, Event Report The Palm Beach County Sports Commission’s event portfolio for FY 21, Quarter 1 (October 1, 2020 – December 31) consisted of 55 events with 72,580 booked room nights. The 55 events and 72,580 booked room nights were pre Covid-19. If not for the pandemic’s onset in March, the Sports Commission’s booked events and room nights would be greater for FY 21, Quarter 1. Unfortunately, 28 events have canceled or relocated to another destination. The loss of these 28 events eliminated 41,777 booked room nights. A total of 27 events, representing 30,803 booked room nights, are still on the schedule. The Sports Commission is working with the remaining event rights holders on creating plans and modifications, in hopes of allowing the events to take place during Q1. Sports Commission Booked Events, FY 21, Q1, Pre-Covid • 55 events • 72,850 room nights Sports Commission Booked Events, FY 21, Q1, Post- Covid Lost Business • 28 events canceled or relocated • 41,777 room nights lost Sports Commission Booked Events, FY 21, Q1, Post-Covid, Scheduled Events • 27 events remain on schedule to take place in Q1 • 30,803 room nights on books for Q1

Palm Beach County Sports Commission - FY 21 Event Schedule, Q1 Room # of Nights Teams

Participants

Event Name

Sport

Event Date

Sports Venue / Facility

Reach

Shark Invitational (NCAA D2 Men's & Women's Golf Tournament)

Golf

October 5-6, 2020

PGA National Resort & Spa

National

200

210

NCAA D2 Men's Golf Championship Fall Preview

Golf

October 5-6, 2020

PGA National Resort & Spa

National

150

140

Perfect Game World Wood Bat Association (WWBA) World Championship Weekend

Baseball

October 8-12, 2020

Roger Dean Chevrolet Stadium, FITTEAM Ballpark of the Palm Beaches, & Santaluces Athletic Complex

National

6,820

148

2,000

The Honda Classic High School Invitational

Golf

October 9-10, 2020

PGA National Resort & Spa

National

300

200

The MIC Tournament

Soccer

October 9-11, 2020

Gardens Park

Intl

1,200

100

2,050

Perfect Game 14U World Championship

Baseball

October 16-18, 2020

FITTEAM Ballpark of the Palm Beaches

National

890

640

USTA Father / Daughter National Championship

Tennis

October 16-18, 2020

Ibis Club

National

Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic

Soccer

October 16-18, 2020

Klock Fields, PGA Park, Mirasol Park, FITTEAM Ballpark of the Palm Beaches, & Dyer Park

State

650

200

3,500

Perfect Game 14U World Championship

Baseball

October 16-19, 2020

FITTEAM Ballpark of the Palm Beaches

National

1,100

1,080

Palm Beaches Spartan Weekend

Obstacle Course Racing

October 17-18, 2020

Burt Aaronson South County Regional Park

National

3,000

N/A

8,000

Hardball 360 Fall Classic

Baseball

October 22-25, 2020

FITTEAM Ballpark of the Palm Beaches

National

650

N/A

120

American Junior Golf Association (AJGA) Junior at Osprey Point

Golf

October 23-25, 2020

Osprey Point Golf Club

National

250

N/A

128

Student Athlete Community Service (SACSN) Torre Championship

Baseball

October 23-25, 2020

Roger Dean Cheverolet Stadium

National

150

300

Monster Mash Lacrosse Bash

Lacrosse

October 31-November 1, 2020

FITTEAM Ballpark of the Palm Beaches, & Dyer Park

State

125

1,500

Babe Ruth League Board Meeting

Baseball

November 10-17, 2020

PGA National Resort & Spa

National

150

N/A

Jamaica Classic

Basketball

November 18-22, 2020

Palm Beach Atlantic University

National

800

200

Brine Ambassadors Cup (formerly the Presidents Cup)

Lacrosse

November 18-22, 2020

Palm Beach County Convention Center & International Polo Club

National

15,000

400

9,000

Chris Evert/Raymond James Pro-Celebrity Tennis Classic

Tennis

November 20-22, 2020

Delray Beach Tennis Center & Boca Raton Resort & Club

National

100

N/A

Perfect Game Youth Florida Fall Invitational

Baseball

November 21-22, 2020

FITTEAM Ballpark of the Palm Beaches

State

215

432

Sun Capital Half Marathon & 5K

Running

November 22, 2020

City of Boca Raton - course to be determined

National

N/A

2,000

US Youth Soccer ODP Girls Thanksgiving Interregional

Soccer

November 22-28, 2019 Florida Atlantic University, Spanish River Athletic Complex

National

1,600

N/A

540

Numbers in red are projected

(Athletes & Coaches)

Room # of Nights Teams

Participants

Event Name

Sport

Event Date

Sports Venue / Facility

Reach

3v3 Live Soccer Tour National Championships

Soccer

November 28-29, 2020

The Gardens North County District Park

National

1,975

N/A

1,125

World Comes to the Palm Beaches

Baseball

December 3-6, 2020

FITTEAM Ballpark of the Palm Beaches, Santaluces Athletic Complex, & Gardens Park

Intl

2,277

900

Delray Beach Pickleball Classic

Pickleball

December 3-6, 2020

Delray Beach Tennis Center

National

650

N/A

600

"Little Mo" Internationals in Florida

Tennis

December 4-9, 2020

PGA National Resort & Spa

Intl

1,000

N/A

500

Garden of Life Palm Beaches Marathon

Running

December 11-13, 2020

Meyer Park Amphitheater

Intl

1,600

N/A

3,000

West Palm Beach Invitational

Basketball

December 19-20, 2020

Keiser University

National

700

240

Coast to Coast Winter Showcase

Baseball

December 27-31, 2020

Roger Dean Chevrolet Stadium

National

150

200

Florida State Golf Association (FSGA) 39th MidAmateur Championship

Golf

October 9-11, 2020

Mayacoo Lakes County Club

State

250

N/A

144

USTA Florida Bobby Curtis Sectional Championships

Tennis

October 10-12, 2020

Delray Beach Tennis Center

Regional

500

N/A

128

Blue Line Hockey Columbus Day Discovery Showdown

Hockey

October 15-17, 2020

Palm Beach Skate Zone & Palm Beach Ice Works

National

800

1,235

Okeeheelee Halloween Slam

Baseball

October 16-18, 2020

Okeeheelee Park

State

250

800

Men's Senior Baseball League (MSBL) Fall Classic

Baseball

November 7-21, 2020

FITTEAM Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium

National

5,184

120

2,000

Perfect Game Youth Florida South Florida Fall Invitational

Baseball

November 14-15, 2020

FITTEAM Ballpark of the Palm Beaches

National

250

900

Optimist International Tournament of Champions

Golf

November 14-15, 2020

PGA National Resort & Spa

Intl

250

N/A

200

Florida Motorcycle Road Racing Association (FMRRA) Series

Motorsports

November 14 May 23, 2021

Palm Beach International Raceway

State

285

N/A

100

American Junior Golf Association (AJGA) Evian International & Senior Showcase

Golf

November 20-22, 2020

PGA National Resort & Spa

National

300

N/A

144

SoFlo Turkey Shootout

Lacrosse

November 21-22, 2020

FITTEAM Ballpark of the Palm Beaches

State

250

800

PT Events Uncommitted Showcase

Baseball

November 21-22, 2020

Santaluces Athletic Complex

National

N/A

150

American Junior Golf Association (AJGA) Rolex Tournament of Champions

Golf

November 23-28, 2020

PGA National Resort & Spa

National

1,000

N/A

206

Equestrian Holiday & Horses Circuit

Equestrian

November 26 - January 5, 2021

Palm Beach International Equestrian Center

National

14,100

N/A

1,535

Blue Line Hockey Turkey Tussle

Ice Hockey

November 27-29, 2020

Palm Beach Skate Zone & Palm Beach Ice Works

National

675

900

Holiday Lacrosse Shootout

Lacrosse

December 5-6, 2020

The Gardens North County District Park

National

150

720

Numbers in red are projected

(Athletes & Coaches)

Room # of Nights Teams

Participants

Event Name

Sport

Event Date

Sports Venue / Facility

Reach

USSSA Santa Slam

Softball

December 5-6, 2020

Lake Charleston Park, Seminole Palms Park, Okeeheelee Park, & John Prince Park

Regional

250

1,600

Perfect Game Youth Florida South Florida Fall Challenge

Baseball

December 5-6, 2020

FITTEAM Ballpark of the Palm Beaches

State

125

800

Lou Groza Collegiate Place-Kicker Award Celebration

Football

12/7/2020 (Date to Change)

Kravis Center for the Performing Arts

National

N/A

500

Florida Youth Silver Gloves Boxing Championships

Boxing

December 12, 2020

Westgate Recreation Center

Regional

N/A

100

Don Law South Florida Junior Open

Golf

December 12-14, 2020

Osprey Point Golf Club

National

N/A

125

West Palm Future Phenoms College Combine

Lacrosse

December 17-18, 2020

The Gardens North County District Park

National

100

N/A

150

Boca Raton Bowl

Football

Game to be held between December 1216, 2020

FAU Stadium

National

1,500

230

US Kids Golf Foundation Holiday Classic

Golf

December 20-22, 2020

PGA National Resort & Spa

National

700

N/A

350

College Winter Training Camps

Swimming

December 1, 2020 January 15, 2021

Various Aquatic Facilities in Palm Beach County

National

2,500

1,000

Sand Spur Ultramarathon

Endurance

December 27, 2020

Jupiter Ridge Natural Area

State

N/A

200

Holiday Basketball Classic of The Palm Beaches

Basketball

December 28-30, 2020

Palm Beach Gardens High School, The Benjamin School

National

1,024

640

Hurricane Junior Golf Tour South Florida Kickoff

Golf

December 26-27, 2020

The Links at Madison Green

National

125

N/A

TOTALS

72,580

1,865

54,425

TOTALS

Numbers in red are projected

(Athletes & Coaches)

Events & Operations Event Support Men’s Senior Baseball League (MSBL) Fall Classic  Assist event organizer in working with facilities to follow Palm Beach County approved safety protocols  Submit PBC Crosswalk of Compliance to County Officials for event approval  Create signage for event organizer to display at event promoting safe operation of event Lou Groza Collegiate Place-Kicker Award  Discuss format options to recognize Lou Groza Award Celebration to satisfy Palm Beach County protocols and meet NCFAA/ESPN parameters  Hold regular discussions with National College Football Awards Association to monitor landscape around 2020 college football season  Create and publish weekly “Stars of the Week” to promote Lou Groza Award to national media Corrigan Sports – Ambassador’s Cup Lacrosse  Work with Corrigan Sports Enterprises to create safety plan to hold safe event  Submit PBC Crosswalk of Compliance to County Officials for event approval  Hold continuous discussions with International Polo Club to monitor Covid-19 landscape and successful execution of event Palm Beach County Sports Hall of Fame  Meet with Committee to get an update on plans for 2021 event and format change  Secure date hold at Palm Beach County Convention Center American Junior Golf Association (AJGA) Rolex Tournament of Champions  Work with AJGA to create safety plan to hold safe event at PGA National Resort & Spa  Work with golf facility to get approval to hold event meeting County safety protocols

Grants Category G Grants a. Holiday Basketball Classic of the Palm Beaches (December 28-30, 2020) – Palm Beach Gardens Community High School, Cardinal Newman High School - $15,000 b. Gainbridge LPGA (proposed January 25-31, 2021) – Banyan Cay Golf Resort - $30,000 c. XPE NFL Combine Prep Training (January 1-April 30, 2021) – XPE Sports - $7,500 d. Winter Equestrian Festival (January 6-April 4, 2021) – Palm Beach International Equestrian Center - $110,000 e. Delray Beach Open (February 12-21, 2021) – Delray Beach Tennis Center - $25,000 f. USTA Girls 12’s National Clay Court Championships (July 11-18, 2021) – The Polo Club - $5,000 g. USTA Boys 18’s & 16’s National Clay Court Championships (July 11-18, 2021) – Delray Beach Tennis Center - $20,000

Communications-Digital Marketing Marketing & Promotions •

Designed and/or distributed E-Blasts o Press releases and campaigns •

Rediscover The Palm Beaches: The Honda Classic • Sent to golf partners and event owners highlighting the 2020 Honda Classic All Access video produced by the Palm Beach County Sports Commission

•

Virtual Tours - mail and accompanying social media posts were sent in the PBCSC’s continued efforts to highlight facilities through virtual tour content during coronavirus times • • •

Take a Virtual Tour of Roger Dean Chevrolet Stadium Take a Virtual Tour of International Polo Club Take a Virtual Tour of the Palm Beach County Convention Center

Super Bowl LIV Creates a $25 Million Economic Impact for The Palm Beaches •

Press release, media pitches, social media posts and a general database email blast were used to publicize the news

Lou Groza Award Stars of the Week •

•

A press release and social media posts were sent to promote the first Stars of the Week for this collegiate football season (Alex Kessman – Pitt, Evan McPherson – Florida, and Brandon Ruiz – Mississippi State) The release generated a total audience of 86,874 people through online and print sources for an earned media value of $562

Website Initiatives Incorporated The Palm Beaches Pledge messaging into PalmBeachSports.com. The Palm Beaches Pledge continues to be prominent in our marketing efforts. PalmBeachSports.com features an informational article to all visitors encouraging distancing, use of masks, and use of washing and sanitizing practices.

Incorporated an Emergency Preparedness & Crisis Management Plan into palmbeachsports.com website. The purpose of the emergency management toolkit is as a resource to event owners to effectively prevent, mitigate, prepare for, respond to, and recover from all incidents and emergencies in the county.

Social Media & Digital Advertising Social Media • Internally managing the PBCSC social media engagement • Developed monthly calendar of social media posts across multiple platforms • Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more • Utilizing Critical Mention software to track earned media value • Designed Social media graphics to in partnership with the Film & Television Commission promoting the airing of the Perfect Week of Sports premiere on ThePalmBeaches.TV Top performing social media posts •

Wishing luck to Keiser and FAU Football squads (Twitter)

•

Announcement of the PGA Champions Tour event in Palm Beach County rebranding (Twitter)

•

Palm Beach County resident Dustin Johnson winning the PGA Tour Championship (Instagram)

•

Holiday Basketball Classic (Facebook)

Advertising & Digital Advertising Holiday & Horses Circuit Publication PBCSC placed print and digital advertisements in the Holiday & Horses Circuit publication. The competition has appeal to domestic and international riders. Ads are also featured in Chronicle of the Horse, which is the industry leader in providing news coverage of national and international sport horse competitions.

TEAMS Fall Magazine Full Page Advertisement in TEAMS Fall Magazine - It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.

Sports-Development Sports Development Executive Summary In FY 20, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to grow the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during the month of September in FY 20.

Event Bids & Development A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 20, and below is a breakdown of the development efforts over the past month: •

•

Spartan Race o August 24-25, 2021 o 9,000 projected participants o 3,000 projected room nights Extreme Kayak Fishing Tournament Exotic Bass Roundup o April 10, 2021 o 100 projected participants o 25 projected room nights Next Level Greats Florida Championship o February 5-7, 2021 o 400 projected participants o 500 projected room nights Southern Invitational o March 1-2, 2021 o 100 projected participants o 200 projected room nights Blue Line Hockey Turkey Tussle o November 27-29, 2020 o 600 projected participants o 630 projected room nights

Event Site Visits When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 20, and below is a breakdown of site visits conducted over the past month: •

USA Powerlifting Florida – USA Powerlifting Florida State Championships – Burns Road Community Center, West Boynton Rec Center & Lake Worth Therapuetic Center

Connect Sports Virtual Marketplace Palm Beach County Sports Commission participated in the Connect Sports first event Virtual Marketplace. Connect introduced a virtual appointment lounge using a state-of-the-art program that helped attendees conduct meaningful appointments in real time. By combining the human-to-human experience of Connect Sports Marketplace with virtual programming, Connect Sports aimed to rebuild business foundations for the sports tourism industry. The Connect Sports Virtual Marketplace took place Wednesday, September 9th and Thursday, September 10th. The Palm Beach County Sports Commission discussed event hosting opportunities with the following event owners at Connect Sports Virtual Marketplace:

129 Sports LLC / NCAA 17 Tournaments 3v3 Live Soccer Adrenaline Special Events All Out Championships American Cornhole American FootGolf League AmeriDance/AmeriCheer Anthony Travel Athletix Sports Group Babe Ruth League, Inc. BSC Softball Can Am Police Fire Games Complete Sports Diversity ConferenceDirect Consortium DBA USA Crits Corporate Games USA Custom Event Operations DS Sports Ventures

National Association of Intercollegiate Athletics National Barrel Horse Association National Congress of State Games National Junior College Athletic Association National Sports Forum National Federation of High School Sports North American Gay Volleyball Association National Travel Basketball Association NXL International Paintball League One Connection Management Group Pop Warner Football and Cheer Professional Disc Golf Association RaceLookUp SABR Sports Network International Sugar Burt Boxing Teammate Basketball

Elite Tournaments Eventure EVP Volley Kidz USA Fishers of Men National Tournament Trail Flag Football TV Game Day USA International Gay & Lesbian Association International Gay Bowling Organization Isenhour International Junior Sports Association Kayak Bass Fishing Killer B Promotions Lax Bash Tournaments Men’s Collegiate Lacrosse Association NACBA – North American Chinese Basketball Association

The Drone Racing League Triple Crown Sports US Futsal United States Collegiate Athletic Association United States Disabled Golf Association US Australian Football League US Bowling Congress US Sports Congress USA Archery USA Artistic Swimming USA Boxing USA Climbing USA Cycling USA Fencing USA Wrestling USA Field Hockey USA Hockey USA Judo USA Rugby USA Softball USA Water Polo USA Wrestling

Sports Commission representatives meeting with potential business clients:

COVID-19 The Covid-19 outbreak has greatly impacted the sports/entertainment and tourism industry, as well as all business sectors. Over 90 sports events that were projected to generate more than 100,000 room nights have been postponed, cancelled, or relocated from March through August. Over the past few months, we have been in constant communication with our event partners with events coming up August through December to check-in and see how they are doing through all of this, as well as provide local information as they are looking to make decisions on possible postponement, etc. Lastly, the Sports Development department has been full steam ahead as it looks to garner and generate new event opportunities for 2021 and beyond. For our 2020 events, much of the work of winning that business was completed 2 to 4 years ago, so it is imperative we continue to be aggressive on the new event front to help Palm Beach County recover from this epidemic.

Palm Beach County Sports Commission Bid Calendar - FY '21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Spartan Race

April 24-25, 2021

9000

1500

10500

3000

Burt Aaronson South County Regional Park

Awarded Event

Extreme Kayak Fishing Tournament Exotic Bass Roundup

April 10, 2021

100

Lake Ida

Awarded Event

Next Level Greats Florida Championship

February 5-7, 2021

400

600

1000

500

Lake Lytal

Finalizing Event Details

Southern Invitational (College Golf Invitational)

March 1-2, 2021

100

150

250

200

The Falls Club

Awarded Event

Blue Line Hockey Turkey Tussle

November 27-29, 2020

600

1200

630

Palm Beach Skate Zone

Awarded Event

PT Events Uncommitted Fall Showcase

November 21-22, 2020

150

225

375

150

Santaluces Athletic Complex

Awarded Event - Working on Safety Plan/Crosswalk for Submission

USA Powerlifting Florida State Championship

May 1-2 or 8-9. 2021

150

225

375

250

Burns Road Community Center of Lake Worth Theraputic Recreation Center

Finalizing Venue & Event Details

Holiday Lacrosse Tournament

December 5-6, 2020

640

960

1600

250

The Gardens North County District Park

Awarded the Event Working on Safety Plan/Crosswalk Submission

Extreme Kayak Fishing Tournament Exotic Bass Roundup

26-Sep-20

100

Lake Ida

Event Postponed due to COVID-19 Restrictions

USA Archery Junior Olympic (JOAD) Target Nationals

July 12-16, 2023 or July 10-14, 2024

700

1890

2590

2160

The Gardens North County District Park or the International Polo Club

Working on Bid Proposal

USA Archery Target Nationals & U.S. Open

August 10-13, 2022 & August 9-12, 2023

400

600

1000

985

The Gardens North County District Park or the International Polo Club

Working on Bid Proposal

United States Collegiate Athletic Association (USCAA) National Convention

June 5-8 or June 12-15, 2022 / June 8-11 or June 15-18, 2025

160

206

Resort Style Properties

Working on Venue Availability

9th Annual United Soccer Cup

September 19-20, 2020

3960

5940

9900

1980

The International Polo Club or The Gardens North County District Park

Working on Event Specifics for Possible Crosswalk submission

Pro Watercross National Championship

August 22-23, 2020

100

Sunset Cove at Burt Aaronson South County Regional Park

Passed on Event Due to COVID Restrictions

Palm Beach Gardens Pro Pickleball Challenge

March 13, 2021

8 - 16

250

100

Russo Athletic Complex

Working on Venue Availability

MammouthMarch

February or March 2021

750

1500

375

Arthur R. Marshall Loxahatchee National Wildlife Refuge or JW Corbett Wildlife Refuge.

Working on Venue Availability

Palm Beach County Sports Commission Bid Calendar - FY '21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Delray Beach Open Jr. Championships (Boys)

July 11-13, 2020

120

240

Delray Beach Tennis Center

Awarded the Event

YellowTennisBall.com Jr. Championships (Girls)

July 18-20, 2020

120

240

Delray Beach Tennis Center

Awarded the Event

Spartan Race

October 17, 2020

9000

1500

10500

3000

Burt Aaronson South County Regional Park

Awarded the Event Spartan Canceled Remaining 2020 Events

Spartan Race Youth National Championship

October 18, 2020

700

1050

1750

500

Burt Aaronson South County Regional Park

Awarded the Event Spartan Canceled Remaining 2020 Events

Bluestar Basketball Summer Classic

August 21-23, 2020 or September 4-6, 2020

1280

2560

1152

Palm Beach County Convention Center

Not Awarded the Event

PrimeTime Events College ID Showcase

August 1-2, 2020

150

225

375

DEKAFIT Presented by Spartan Race

September 25-27, 2020 or October 2-4, 2020

2,000

3,000

5,000

625

Palm Beach County Convention Center

Finalizing Event Details

International Tennis Federation (ITF) Super Senior World Championships

April 24 - May 8, 2022

950

1425

2375

3,562

Delray Beach Tennis Center, Delray Beach Swim & Tennis Club & Boynton Beach Tennis Center

Awarded the Event

Citrus Summer Faceoff (Lacrosse)

June 19-20, 2021

1400

2100

3500

1050

The Gardens North County District Park

Finalizing Event Details

Florida Coast Cup (Soccer)

February 13-15, 2021

1,200

1800

3,000

850

The Gardens North County District Park

Finalizing Event Details

Soccer Skills Unlimited Memorial Day Classic

May 29-31, 2021

3600

5400

9000

750

International Polo Club

Awarded the Event

NCAA Division I Men's College Basketball Holiday Tournament (formerly the Cancun Challenge)

November 23-28, 2020

400

2500

2900

1400

Palm Beach Atlantic University

Working on Venue Availability

NCAA Division II Men's Golf Championship Fall Preview

October 5-6, 2020

210

315

525

200

PGA National Resort & Spa

Event Canceled Due to COVID

College Properties Group Lacrosse Camp

December 2020/January 2021

200

350

550

400

The Gardens North County District Park

Working on Venue Availability

American Junior Golf Association (AJGA) Fall Series

November 26-28, 2020

350

525

875

700

PGA National Resort & Spa

Awarded the Event

Labor Day Slam Lacrosse Tournament

September 5-7, 2020

1080

1620

2700

1100

Various Facilities Throughout Palm Beach County

Not Awarded the Event

FITTEAM Ballpark of the Palm Beaches or Roger Event Had to Move due to Dean Chevrolet Stadium Covid Restrictions

Palm Beach County Sports Commission Bid Calendar - FY '21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Ballroom Dancesport Competition

August 20-22, 2020

400

600

1000

365

PGA National Resort & Spa

Awarded the Event

Nap Town Lacrosse

August 3-5, 2020

1404

2100

3504

1390

Various Facilities Throughout Palm Beach County

Not Awarded the Event

Summer Exposure Lacrosse Tournament

August 1-2, 2020

1440

2160

3600

1400

Various Facilities Throughout Palm Beach County

Not Awarded the Event

Sunshine State Games Lacrosse State Championships

July 10-11, 2020

1080

1620

2700

700

Various Facilities Throughout Palm Beach County

Not Awarded the Event

The MIC Tournament

October 9-11, 2020

2000

3000

5000

2100

The Gardens North County District Park

Event Postponed due to COVID-19

NCAA Division I Men's College Basketball Holiday Tournament (formerly the Jamaica Classic)

November 20-22, 2020

200

2,500

2700

700

Palm Beach Atlantic University

Finalizing Proposal

Florida Sports Foundation Summit

September 6-8, 2021

160

240

Marriott Singer Island, Hilton West Palm Beach, PGA National Resort & Spa, Boca Resort

Working on Proposal

IWLCA President's Cup & Annual Convention

November 15-20, 2022 & November 1419, 2023

9,000

12,000

21000

15,000

International Polo Club, The Gardens North County District Park & Palm Beach County Convention Center

Working on Proposal

Tim Rand Invitational

March 4-7, 2021

1,500

2,250

3750

1,500

Palm Beach County Convention Center

Awarded the Event

NCAA Division III Men's Golf Championship

May 16-19, 2023

310

930

1240

2,500

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division III Women's Golf Championship

May 9-12, 2023

194

580

774

1,500

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division III Men's Golf Championship

May 14-17, 2024

310

930

1240

2,500

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division III Women's Golf Championship

May 21-24, 2024

194

580

774

1,500

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division III Men's Golf Championship

May 20-23, 2025

310

930

1240

2,500

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division III Women's Golf Championship

May 13-16, 2025

194

580

774

1,500

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division III Men's Golf Championship

May 12-15, 2026

310

930

1240

2,500

PGA National Resort & Spa

Submitted Bid Proposal

Palm Beach County Sports Commission Bid Calendar - FY '21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

NCAA Division III Women's Golf Championship

May 19-22, 2026

194

580

774

1,500

PGA National Resort & Spa

Submitted Bid Proposal

Inaugural Perfect Game Baseball & Softball Professional Development Convention

October 5-8, 2020

1,500

3000

3,000

PGA National Resort & Spa, Palm Beach County Convention Center, Hilton West Palm Beach, Boca Resort

Event Postoned to 2021

Perfect Game WWBA Underclass World Championships

October 1-5, 2020

4500

6750

11250

8,000

FITTEAM Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex

Working on Venue Availability

Perfect Game WWBA Sophmore World Championships

September 24-28, 2020

1440

2160

3600

2,800

FITTEAM Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex

Working on Venue Availability

Perfect Game WWBA Florida Qualifier

September 18-21, 2020

720

1080

1800

1,000

FITTEAM Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex

Working on Venue Availability

USA Weightlifting American Open Series 2 & Youth National Championship

June 15-20, 2021

1600

2400

4000

1,600

Palm Beach County Convention Center, South Florida Fairgrounds, PGA National, Hilton West Palm Beach

Working on Bid

USA Weightlifting American Open Series 3

September 9-12, 2021

1600

2400

4000

1,600

Palm Beach County Convention Center, South Florida Fairgrounds, PGA National, Hilton West Palm Beach

Working on Bid

Professional Disc Golf Association National Tour Event

June 10-13, 2021

144

1000

500

450

Okeeheelee Park/ Commons Park RPB

Working on Event Details

United States Disabled Open Golf Championship

May 2021, May 2022

500

1000

400

PGA National Resort & Spa

Working on Event Details

US Youth Soccer Association President's Cup

July 13-17, 2022

860

1,290

2150

2,150

The Gardens North County District Park

Submitted Bid Proposal

US Youth Soccer Association National Championships

July 25-31 2022

1,800

2,700

4500

6,000

International Polo Club

Submitted Bid Proposal

Perfect Game Softball

November 13-15, 2020

430

645

1075

450

Seminole Palms Park, Okeeheelee Park, John Prince Park

Working on Venue Availability

International Wake & Waterski Federation (IWWF) Super World Championships

July 22-31, 2021 or November 4-13, 2021

1,000

3,000

4000

3,500

Okeeheelee Water Ski

Working on Event Details

USA BMX National Event

January 15-17, 2021 / April 23-25, 2021 or October 22-24, 2021

600

1,800

2,400

1920

Okeeheelee BMX

Submitted Bid Proposal

Legendary Sports Group Eye of the Hurricane

January 16-18, 2021

1,400

2,100

3,500

2,160

The Gardens North County District Park

Awarded the Event

International Wake & Waterski Federation (IWWF) Pan American Wakeboard Championships

May 27-21, 2020

160

800

960

450

Okeeheelee Water Ski

Event Postponed

Palm Beach County Sports Commission Bid Calendar - FY '21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

First Responder Games

September 9-20, 2020

2000

1000

3000

1050

Various Facilities Throughout Palm Beach County

Event Canceled Due to COVID

South Florida Thunder Football

March 21, April 4, & June 6, 2020

500

580

Jupiter Community High School

Event Postponed

NCAA Division I Men's & Women's Golf National Championships

May 17-31, 2023

414

1,160

1,574

6,000

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division I Men's & Women's Golf National Championships

May 15-29, 2024

414

1,160

1,574

6,000

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division I Men's Golf Regional Championship

May 14-17, 2023

111

350

461

800

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division I Men's Golf Regional Championship

May 12-15, 2024

111

350

461

800

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division I Men's Golf Regional Championship

May 11-14, 2025

111

350

461

800

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division I Women's Golf Regional Championship

May 6-10, 2023

138

414

552

700

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division I Women's Golf Regional Championship

May 4-8, 2024

138

414

552

700

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division I Women's Golf Regional Championship

May 3-7, 2025

138

414

552

700

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division II Men's Golf Championship

May 22-26, 2023

156

390

546

1,500

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division II Men's Golf Championship

May 19-23, 2025

156

390

546

1,500

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division II Men's Golf Championship

May 18-22, 2026

156

390

546

1,500

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division II Women's Golf Championship

May 16-20, 2023

144

360

504

1,100

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division II Women's Golf Championship

May 13-17, 2025

144

360

504

1,100

PGA National Resort & Spa

Submitted Bid Proposal

NCAA Division II Women's Golf Championship

May 12-16, 2026

144

360

504

1,100

PGA National Resort & Spa

Submitted Bid Proposal

Palm Beach County Sports Commission Bid Calendar - FY '21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

NCAA Division II Volleyball Championship

December 7-9, 2023

176

600

776

800

Rubin Arena at Palm Beach Atlantic University

Submitted Bid Proposal

NCAA Division II Volleyball Championship

December 12-14, 2024

176

600

776

800

Rubin Arena at Palm Beach Atlantic University

Submitted Bid Proposal

NCAA Division II Volleyball Championship

December 11-13, 2025

176

600

776

800

Rubin Arena at Palm Beach Atlantic University

Submitted Bid Proposal

NCAA Division II Baseball Championships

June 3-10, 2023

272

3,500

3,772

2,000

FITTEAM Ballpark of the Palm Beaches

Submitted Bid Proposal

NCAA Division II Baseball Championships

June 1-8, 2024

272

3,500

3,772

2,000

FITTEAM Ballpark of the Palm Beaches

Submitted Bid Proposal

NCAA Division II Baseball Championships

May 31-June 7, 2025

272

3,500

3,772

2,000

FITTEAM Ballpark of the Palm Beaches

Submitted Bid Proposal

NCAA Division II Baseball Championships

May 30-June 6, 2026

272

3,500

3,772

2,000

FITTEAM Ballpark of the Palm Beaches

Submitted Bid Proposal

AVP America Junior East Coast Championships

June 13-14, 2020

400

600

1000

450

Riviera Beach

Awarded the Event - Event Moved due to COVID Restrictions

Conference USA Baseball Championships

May 25-30, 2021 / May 24-29, 2022 / May 23-28, 2023

272

4,000

4,272

1,000

FITTEAM Ballpark of the Palm Beaches

Not Awarded the Event Championships Awarded to Various College Campuses

AAU Gymnastics National Championships

June 16-19, 2022

1,500

3,000

4,500

2,700

Palm Beach County Convention Center or South Florida Fairgrounds

Submitted Bid Proposal

Wilson Premier Classic

September 11-14, 2020

900

1,350

2,250

1,350

FITTEAM Ballpark of the Palm Beaches & Roger Event Had to Move due to Dean Chevrolet Stadium Covid Restrictions

AAU Karate National Championships

June 23-27, 2021 or June 30-July 4, 2021

1500

3000

4500

3,600

Palm Beach County Convention Center or South Florida Fairgrounds

Working on Bid

AAU Taekwondo National Championships

June 23-27, 2021 or June 30-July 4, 2021

1,500

3,000

4,500

3,600

Palm Beach County Convention Center or South Florida Fairgrounds

Working on Bid

U90C Management Group Premier SuperCopa

June 17-20, 2021 / June 16-19, 2022 / June 15-18, 2023

3,000

4,500

7,500

4,500

The International Polo Club, The Gardens North County District Park, Village Park

Working on Bid

Prep Baseball Report Florida Summer Championships

July 23-26, 2020

600

900

1500

750

FITTEAM Ballpark of the Palm Beaches

Event Canceled Due to COVID

AAU National Convention

October of 2022

500

1000

2,000

Palm Beach County Convention Center

Working on Proposal

Palm Beach County Sports Commission Bid Calendar - FY '21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

TEAMS Conference & Expo

October 2-6, 2023

1,000

2,000

3,000

Palm Beach County Convention Center

Awarded the Event

CONCACAF U15 Championships

August of 2020

800

1,200

2,000

2,500

The Gardens North County District Park, International Polo Club, Village Park

Working on Proposal

Pro Footvolley Tour

April of 2020

Researching

Riviera Beach, Delray Beach

Fact Finding

Mid-American (MAC) Conference Men's Golf Championship

April 22-25, 2021 / April 21-24, 2022 / April 20-23, 2023

300

375

PGA National Resort & Spa, The Club at Ibis, Banyan Cay, The Seagate

Not Awarded Event

Mid-American (MAC) Conference Women's Golf Championship

April 22-25, 2021 / April 21-24, 2022 / April 20-23, 2023

360

450

PGA National Resort & Spa, The Club at Ibis, Banyan Cay, The Seagate

Not Awarded Event

Florida Coast Cup

February 15-17, 2020

1,500

2,250

3,750

1,125

North County District Park

Awarded the Event

96,752

149,697

246,075

164,370

TOTAL Projections

Palm Beach County Sports Commission Site Visits - FY '21 Organization

Event

Location

Site Visit Date

USA Powerlifting Florida

USA Powerlifting Florida State Championships

Burns Road Community Center, West Boynton Recreation Center & Lake Worth Therapuetic Center

9/29/2020

Baral Group

International Tennis Federation (ITF) Super Senior World Championships

Boynton Beach Tennis Center

8/17/2020

Pro Watercross

Pro Watercross National Championships

Sunset Cove at Burt Aaronson South County Regional Park

7/14/2020

Bluestar Media

Bluestar Basketball Summer Classic

Palm Beach County Convention Center

6/15/2020

Jamaica Classic

NCAA Division I Men's College Basketball Holiday Tournament (Formerly the Jamaica Classic)

Palm Beach Atlantic University Greene Complex

6/2/2020

MIC Football USA

International Polo Club / Village Park & The Gardens North County District Park

3/12/2020

International Waterski & Wakeboard Federation

IWWF Super World Championships

Okeeheelee Water Ski

2/29/2020

Trip Sports

Cruzan Classic - College Basketball Tournament

Palm Beach County Convention Center

2/26/2020

Spartan Race

DEKAFIT Presented by Spartan Race

Palm Beach County Convention Center

2/25/2020

Legendary Sports Group

LSG MLK Lacrosse Tournament

The Gardens North County District Park, Lake Lytal Park, Village Park, International Polo Club

2/24/2020

First Responder Games

The Gardens North County District Park, Lake Catherine Park, Burns Road Community Center, DoubleTree PBG, Bowlero - Jupiter Lanes

2/21/2020

US Rowing

US Rowing & Coastal Rowing North America Events

Carlin Park, Jupiter Inlet, Ocean Cay, North Palm Beach Rowing

2/12/2020

NCAA

NCAA DIII Men & Women Golf Championships

PGA National Resort & Spa

2/11/2020

International Waterski & Wakeboard Federation

IWWF Pan American Wakeboard Championships

Skark Wake Park

2/5/2020

Palm Beach County Sports Commission Site Visits - FY '21 Organization

Event

Location

Site Visit Date

Blue Star Media

Blue Star Media Lacrosse Series

The Gardens North County District Park

1/31/2020

U90C Sports

Premier Super Copa

The Gardens North County District Park, International Polo Club, Village Park

1/27/2020 - 1/28/2020

United States Equestrian Federation

Various Event Opportunities

Palm Beach International Equestrian Center & Jim Brandon Equestrian Center

1/8/2020 - 1/11/2020

Mid-American Athletic (MAC) Conference

MAC Men's & Women's Golf Championships

PGA National Resort & Spa

12/17/2019

Octagon

Gainbridge LPGA at Boca Rio - STEM Program Event

South Florida Science Center

12/2/2019

US Youth Soccer

US Youth Soccer Olympic Development Program & National League Fall Championships

International Polo Club

11/23/2019

Corrigan Sports

IWLCA President's Cup

The International Polo Club, Village Park

11/4/2019

Pylon 7v7

Pylon 7v7 State Championships

The Gardens North County District Park, International Polo Club, Village Park

10/30/2019

Conference USA

Conference USA Baseball Championships

FITTEAM Ballpark of the Palm Beaches

10/11/2019

3v3 Live

3v3 Live National Championships

The Gardens North County District Park

10/5/2019 - 10/7/2019

Palm Beach County Sports Commission Booked Business Since Covid Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Blue Line Hockey Turkey Tussle

November 27-29, 2020

600

10500

630

Palm Beach Skate Zone

Awarded Event

Southern Invitational

March 1-2, 2021

100

150

100

200

The Falls Club

Awarded Event

Soccer Skills Unlimited Memorial Day Classic

May 29-31, 2021

3600

5400

9000

750

International Polo Club

Awarded the Event

PT Events Uncommitted Fall Showcase

November 21-22, 2020

150

225

250

150

Santaluces Athletic Complex

Awarded Event - Working on Safety Plan/Crosswalk for Submission

USA Powerlifting Florida State Championship

May 1-2 or 8-9. 2021

150

225

1200

250

Burns Road Community Center of Lake Worth Theraputic Recreation Center

Finalizing Venue & Event Details

Holiday Lacrosse Tournament

December 5-6, 2020

640

960

375

250

The Gardens North County District Park

Awarded the Event Working on Safety Plan/Crosswalk Submission

Delray Beach Riptide Bash at the Beach

November 13-14, 2020

400

600

1000

750

Seacrest Soccer Complex & Hilltopper Stadium

Event Rescheduled due to COVID

Delray Beach Open Jr. Championships (Boys)

July 11-13, 2020

120

240

Delray Beach Tennis Center

Awarded the Event

YellowTennisBall.com Jr. Championships (Girls)

July 18-20, 2020

120

240

Delray Beach Tennis Center

Awarded the Event

Spartan Race

April 2021

9000

1500

10500

3000

Burt Aaronson South County Regional Park

Awarded the Event

Spartan Race Youth National Championships

April 2021

700

1050

1750

500

Burt Aaronson South County Regional Park

Awarded the Event

DEKAFIT Presented by Spartan Race

April 2021

2,000

3,000

5,000

625

Palm Beach County Convention Center

Finalizing Event Details

950

1425

2375

3,562

Delray Beach Tennis Center, Delray Beach Swim & Tennis Club & Boynton Beach Tennis Center

Awarded the Event

International Tennis Federation (ITF) Super Senior World May 23-June 6, 2021 or May 22-June 5, Championships 2022 Citrus Summer Faceoff (Lacrosse)

June 19-20, 2021

1400

2100

3500

1050

The Gardens North County District Park

Finalizing Event Details

Florida Coast Cup (Soccer)

February 13-15, 2021

1,200

1800

3,000

850

The Gardens North County District Park

Finalizing Event Details

NCAA Division II Men's Golf Championship Fall Preview

October 5-6, 2020

210

315

525

200

PGA National Resort & Spa

Awarded the Event

Palm Beach County Sports Commission Booked Business Since Covid Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

American Junior Golf Association (AJGA) Fall Series

November 26-28, 2020

350

525

875

700

PGA National Resort & Spa

Awarded the Event

Ballroom Dancesport Competition

August 20-22, 2020

400

600

1000

365

PGA National Resort & Spa

Awarded the Event

Tim Rand Invitational

March 4-7, 2021

1,500

2,250

3750

1,500

Palm Beach County Convention Center

Awarded the Event

Legendary Sports Group Eye of the Hurricane

January 16-18, 2021

1,400

2,100

3,500

2,160

The Gardens North County District Park

Awarded the Event

First Responder Games

June, 2021

2000

1000

3000

1050

Various Facilities Throughout Palm Beach County

Finalizing Alternate Dates

Pro Water Cross

August 22-23, 2020

150

300

South County Regional Park

Awarded the Event

26,290

25,315

51,080

18,112

TOTAL Projections

Newsletter of the Palm Beach County Film and Television Commission | October 2020

IN THIS ISSUE

CHECKMATE FOR FEATURE FILM PREMIERE

CRITICAL THINKING

ART ADVENTURES

BOCA CHAMPIONS TOUR

EMMY WINNERS

OWLS BURROW RETURNS

PBC’S HOTTEST HAUNTS

SSOF OPEN FOR ENTRIES

Critical Thinking, a film directed by and starring John Leguizamo, tells the true story of an unconventional but inspirational teacher who led a group of LatinX and Black teenagers from Miami Jackson High School to become the first inner city team to win the U.S. National Chess Championship in 1998. The prolific actor, producer, and Emmy-Award winning Leguizamo portrays Cuban-American teacher Mario Martínez in the biographical drama. Filming in The Palm Beaches involved a combination of driving sequences with aerial drone footage along A1A in Jupiter and SR710 in Palm Beach Gardens. Not only were Palm Beach County’s picturesque landscapes sought after, but its talented youngsters as well! 30 students from G-Star School of the Arts were on set and are featured in the film, many in scenes with Leguizamo.

2195 Southern Boulevard, Suite 520 West Palm Beach, FL 33406

pbfilm.com

After festival premieres at SXSW and the New York Latino Film Festival, the film was released wide last month through Video-OnDemand (due to COVID-19 restrictions on theatrical releases) and is currently available for rent or purchase on Amazon, Vudu, iTunes, DirecTV, Microsoft Store or FandangoNow. The current rating on Rotten Tomatoes is a whopping 93% approval, and as Q Network Leguizamo in Critical Thinking Film Desk critic James Kendrick described, the film is “an engaging and moving reminder that externally imposed limitations are meant to be shattered” (Source: rottentomatoes.com/m/critical_thinking). See more about the cast, crew and where to watch at imdb.com/title/tt7870102. Chess Team Cast

ADVENTURES WITH STREET ART

CHAMPIONSHIP GOLF IN BOCA

The latest episode in production for Art Adventures of The Palm Beaches follows hosts Jessie Prugh and Angela Yungk as they check out street art meccas across the County that have helped shape its identity as Prugh and Yungk with Artists a haven for world-class art. Episode 3 of the six-part series filmed at the Pahokee Marina to meet three artists from Belle Glade who created “Outside the Box”, and an additional segment filmed on Atlantic Avenue in Delray Beach to capture the artist behind the “HoxxoH” mural. More artists from Boynton Beach and West Palm Beach will also join the show. The series is made possible by the Cultural Council for Palm Beach County and the Palm Beach County Film & Television Commission. The initial airing will take place on South Florida PBS. To watch previous episodes of the series, visit ThePalmBeaches.TV.

The longstanding PGA TOUR Champions tournament formally known as the Boca Raton Championship is now the TimberTech Championship. The event, taking place October 26– Broken Sound Club November 1, will be nationally televised on the Golf Channel and will continue to be played at The Old Course at Broken Sound Club in Boca Raton. The annual competition has produced winners such as Bernhard Langer (2010, 2019), Tom Lehman (2012) and Mark Calcavecchia (2018). Tournament director Eddie Carbone is looking forward to “hosting the game’s all-time greats, including some of the exciting rookies...” adding, “we can’t wait to show off Boca Raton to the world on the Golf Channel.” In addition, international telecasts air in more than 170 countries and territories, reaching more than 340 million potential households. For more, visit timbertech.com/news.

FOCUS ON FILM COUNTY PSA’S PROMOTE SAFETY

BACK INSIDE THE BURROW

Palm Beach County continues to sponsor a Public Service Announcement (PSA) campaign to encourage residents and guests to wear masks in public spaces. Most local stations in the area, including network affiliates WPBF 25 (ABC), WPTV (NBC), WPEC (CBS-12), WXEL (South Florida PBS), and PBC’s Channel 20 are airing the spots throughout each day. Ko-Mar Productions out of West Palm Beach is producing and distributing the 30-second spots, which recently covered the County’s Combat Covid App, safety measures while eating in a restaurant, and how to ensure your wellbeing while at a park or inside an attraction such as the South Florida Science Center and Aquarium. Combat COVID App For more info, visit discover.pbcgov.org.

Inside the Owls’ Burrow, a weekly sports program focused on FAU Football, is back in action! The half-hour show airs on Fox Sports Florida, which reaches nearly five million households in the sunshine FAU Football state. Frank J. Forte, a long-time South Florida sports broadcaster and host of Inside the Owls’ Burrow, announced the show’s return on social media and shared that it will air three times each week: Thursdays at 6pm, Fridays at 9:30am, and Saturdays at 11am. Forte takes viewers behind the scenes and into the locker room for one-on-one sit downs with coaches and players. Forte, who spent more than a decade working on shows like Inside the Marlins and Inside the Panthers, believes producing this show is a big benefit for FAU’s Football program. To catch segments of the show and learn more about this year’s team, visit fausports.com.

GHOUL CREEPS INTO FRAME The Filmmaker Society, an award-winning cooperative of filmmakers in Delray Beach, has a craving for unusual stories with cinematic visuals. Their latest project, Woodlandish Ghoul, De Souza (Director) scratches this itch in the truest sense. A short horror film, Woodlandish Ghoul was inspired by the poem, Ulalume, written by the master of the macabre, Edgar Allen Poe. "I remember reading this poem and visualizing how dark and creepy this story is,” said David De Souza, founder of The Filmmaker Society and director of the film. “It was right around Halloween, and I felt inspired to write a short film that matched the tones of the poem. Luckily, we were able to find a perfect spot in Delray Beach to film a key scene.” With the filming now wrapped, the Woodlandish Ghoul is expected to make her ghostly appearance in time for Halloween. For more information, creep on over On Set in Delray Beach to thefilmmakersociety.net.

AND THE EMMY GOES TO... The Palm Beaches were celebrated double-time at the 2020 Primetime Emmy Awards! ESPN’s The Last Dance, a 10-episode docuseries about the legendary Michael Jordan (with interviews filmed in Ocean Ridge), won Outstanding Documentary Or Nonfiction Series. Netflix’s Cheer, a popular streaming show that followed the trials and successes of a college cheerleading team (with segments filmed in Boca Raton), won Outstanding Directing For A Reality Program. Having a socially distanced award show during COVID-19 presented a challenge for the typical glitz and glamour of the annual celebration, but the industry came together in a unique way to honor these programs and others that have been a welcome respite to watch from the safety of our homes. The Last Dance - in Ocean Ridge See more at emmys.com/awards.

THE PALM BEACHES TV WATCH PARTY NOW AVAILABLE ON DEMAND

Have you been keeping up with The Palm Beaches TV’s Facebook Watch Party series? If not, you can get caught up at the On Demand tab on ThePalmBeaches.TV site or mobile app. The Facebook Watch Party series began in response to the COVID-19 pandemic as a way to entertain and inform residents and viewers of the many exciting attractions in Palm Beach County during a time of social distancing. As locations begin to open up, the series remains a quick, fun way to connect with local venues and attractions. Each show is a short snapshot (10-15 minutes) of episodes that are available on the The Palm Beaches TV channel. With the Facebook Watch Party series, viewers can come together to comment in real time as the shows air live! The Watch Parties air Tuesdays at noon (EST). Catch one or all at thepalmbeaches.tv/facebook-watch-party-series.

FOCUS ON FILM THRILLING NEW FEATURE IN JUPITER

READY FOR LIFT-OFF TO HOLLYWOOD

Young talent is on the rise in The Palm Beaches! A group of teen actors are also working behind the camera this month to make the independent feature film Deadly Night Out. “The teens make up the majority of our crew. It’s a pleasure to work with the next generation of actors and filmmakers,” said cinematographer Deadly Night Out Crew Emmanuel Mondesir. Deadly Night Out is a psychological thriller currently filming in Jupiter and Palm Beach Gardens. Executive Producer Dominic Giannetti reminisced on the days he spent on Burt Reynolds ranch and attending the original Burt Reynolds Institute for Film and Theater. “I worked on two movies with the late Burt Reynolds, and it is an honor to be filming this new film in Jupiter Farms, just down the street from the original film studio where I received invaluable advice from Burt himself.” See more at facebook.com/DeadlyNightOut.

A daily non-stop flight between the Palm Beach International Airport (PBI) and the Los Angeles International Airport (LAX) via JetBlue will soon make travel for filmmakers commuting between The Palm Beaches and Hollywood a breeze. “We are excited to welcome Los Angeles service to PBI,” said Laura Beebe, Director of Airports for the Palm Beach County Department of Airports. “Los Angeles has historically been a destination that is in high demand with our customers so we are thrilled with the new JetBlue service.” As an additional point of convenience, the flight hours are not red-eye options, but rather conducive daytime departures. “This is the latest example of JetBlue’s ability to be nimble and play offense as we quickly adjust to new customer behaviors and booking patterns,” said Scott Laurence, head of revenue and planJetBlue Airlines ning, JetBlue. See more at pbia.org.

ART OF RECOVERY FESTIVAL RETURNS RESTART WITH THE ARTS Cultural organizations in The Palm Beaches are welcoming visitors back with safe experiences for the whole family. Save on hotel deals now and cultural offers coming soon during MOSAIC (Months of Shows, Art, Ideas, and Culture). Safely explore spacious museums, botanical gardens, historic sites, nature preserves, and more in Florida’s Cultural Capital. MOSAIC is made possible by the Cultural Council for Palm Beach County. As The Palm Beaches’ officially designated agency for cultural development, the Council leads the way in nurturing, promoting and celebrating the artistic and cultural community in one of Florida’s largest and most diverse counties. To learn more about the program, visit MOSAICPBC.com.

The Fourth Annual Art of Recovery Film and Art Festival takes place Saturday, October 17 and Sunday, October 18 in Lake Worth Beach. The festival showcases films and art that highlight sober living and addiction recovery. Festival founder Manny Mendez explains that this year’s festival will look a bit different due to the pandemic. “Guests will only be admitted by RSVP and registration. Social distancing and masks will be required,” he said. The 10-12 films featured will screen at The Hatch Center in Lake Worth Beach, and may need to screen outside in the evening if room capacity is reached. One of the festival’s highlights will be the premiere of Lake Worth It, a film about the non-profit agency Healthier Lake Worth Beach. “This organization does so much for the community,” says Mendez. For film schedules and more information, visit theartofrecoveryfilmfestival.com/film-festival.

COMING SOON: A PLACE IN THE DARK A Place in the Dark is an unconventional love story following Trent (Jinho Woo), a reclusive addict mourning loss, and his codependent relationship with Krystal (Kimberly Milan), a fellow addict with a painful past of her own. Their lives intersect with Brenda (Cristina Encarnacion), who’s married to a philandering husband, Francois (Alex Bernadotte). A compelling story, diverse cast, and knock-out performances supported by Natalie Entenberg, Sean Tapiero, Jennifer Vo, and Katharine Chin make it a must-see movie! The film was shot throughout PBC last year, including Boca Raton, West Palm Beach and Delray Beach. The screenplay was written and produced by Ifé Duckie, directed by award-winning director Robert O. Peters, with Teddy Albert as the cinematographer and Orrett Duckie as executive producer. Post-production is on track to wrap in November 2020, with plans for submission to the Tribeca and Atlanta Film Festivals followed by online streaming distribution. See more at aplaceinthedarkfilm.com. Cast of A Place in the Dark

FOCUS ON FILM LOCATION SPOTLIGHT THE COUNTY’S HOTTEST HAUNTS

EDUCATION CORNER SSOF IS OPEN FOR ENTRIES

Built in 1923 in Lake Worth Beach, the Gulfstream Hotel is on the National Register of Historic Places. Developers have salvaged the hotel from a Gulfstream Hotel foreclosure lawsuit and it is currently under renovation. The hotel is known to be haunted by the ghost of a six-year-old girl who is known to turn on TVs, make prank phone calls and mess around with the elevators. The ghost has been known to tap people on the shoulder and tug on women's skirts. According to staff, the hotel was the scene of a tragedy, back in the 1930's, when a young girl fell down the elevator shaft.

The Palm Beaches Student Showcase of Films (SSOF) is open for entries! The 2021 competition is free to enter for aspiring filmmakers, writers, graphic designers and digital media artists enrolled in any Florida high school or college. SSOF will award over $20,000 in cash and prizes in the following categories: Feature/Short, Documentary, Music Video, Animation, Commercial PSA, Education PSA, Environmental PSA, Screenwriting, and Poster Design! And, in an enduring tribute to film legend, Burt Reynolds, the SSOF will present to a PBC high school senior, The Burt Reynolds Scholarship, with a big $5,000 cash prize! Entries are judged by an international panel of more than 40 entertainment industry experts. Among the list of previous judges are music star and TV personality Vanilla Ice, Emmy Award-winning TV writer/showrunner Chic Eglee (American Gods), Musical Director Michael Orland (American Idol/ America’s Got Talent), Emmy-nominated actress Kelsey Scott (12 Years a Slave), ESPN documentary filmmaker Billy Corben, visual effects master Dean Lyon, Hollywood screenwriter Hal Cantor, Hollywood Composer Hal Rosenfeld and Miami casting giant Ellen Jacoby.

The rock outcrop known as Coral Cut in Palm Beach is said to be hiding a few hazards, from lost souls to crazy prisoners in the unusual canyon-like Coral Cut passage. Adding to the mystery is a window on the south side covered by bars, an opening most don’t notice unless they see an eerie glow at night when the street-light casts shadows across the rock and through the bars. “It’s an urban legend,” said author Robert Mykle, who mentions “the witch’s castle” in his book, Palm Beach Confidential. At the cut, he writes, “one can hear the forlorn moans of a mourning mother.” The coral hill houses a water pumping station and noises come out of it, as he describes. “All of that fuels the legend”. The historic Riddle House dates back to 1905 and was moved to Yesteryear Village at the South Florida FairRiddle House grounds. The home was originally a funeral parlor until the 1920s when Karl Riddle purchased it, turning it into his private residence. It is rumored to be haunted by a ghost named Joseph, an employee of Riddle’s that hung himself in the attic because of financial problems. After that, it became hard to keep staff in the home due to murmuring sounds, furniture being moved and chains clanking in the attic. This location was featured on TV's Ghost Adventures. For more information or location assistance, visit pbfilm.com.

Winners will be announced in the spring of 2021 in a newly formatted award show hosted by award-winning actor/director Frank Licari (Spiral: From the Book of Saw, CBS’s Blue Bloods, and South Florida PBS’ On the Town in The Palm Beaches). Previous award show presenters include musicians Vanilla Ice and Howie D. (Backstreet Boys); TV host Montel Williams, Palm Beach Post pop culture writer Leslie Gray Streeter, actors Cheri Oteri (SNL), Linda Blair (The Exorcist), Bruce Campbell (Ash Vs. The Evil Dead), Clint Howard (The Waterboy), Thomas Ian Nicholas (American Pie) and of course, the late Burt Reynolds. Interested students should visit pbfilm.com/SSOF for more details and entry guidelines for each category.

Co-Editors: Christy Andreoni & Phyllis Man, Assistant Editor: Kelly King, Contributors: Christopher Cobb, Alberto Jordat, Lauren Tobin

* Co-Editors: Phyllis Man and Christy Tricoli Editor: King | please To be included in this newsletter please call561.233.1000 561.233.1000 or email Ctricoli@pbfilm.com To be*Assistant included in this Kelly newsletter email candreoni@pbfilm.com or call

PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Director of Development & Marketing Phyllis Man PR & New Marketing Strategist Lauren Tobin | Locations & Creative Marketing Specialist Kelly King Production Consultant Christopher Cobb | Office Administrator Alberto Jordat

Production Activity Report For August 2020 Variance Explanations Percentage change variances of ± 10% in performance statistics are typically explained in this section. However, due to the widespread impact of the COVID-19 pandemic on the entertainment production industry, this page will serve as an overall update on data collection and reporting measures across multiple categories. During the month of August 2020, the number of daily COVID-19 cases in Florida decreased significantly, from 15,300 in one day on the record peak on July 12 to 1,875 on August 31. The public perception and national media coverage surrounding Florida visitation improved, giving filmmakers and producers considering Palm Beach County for on-location work more confidence for the safety of their casts and crews, as reflected in the increase in total leads year-over-year (24 in August 2020 vs. 18 in August 2019). The FTC anticipates that this will steadily lead to more production work from out-ofstate clients. Palm Beach County’s local production community has continued to report progress on getting back to set, as reflected in the closing gap in total permits (16 in August 2020 vs. 18 in August 2019) and increase non-permitted productions (24 in August 2020 vs 13 in August 2019). Background Context (March – July 2020): Following a rapid increase in confirmed COVID-19 cases and public awareness in the United States in mid-March, a massive social distancing effort effectively shut down production sets across the country. Many of the locations that fall under the FTC’s One-Stop Permitting process closed to public access amidst Governor DeSantis’ Stay At Home order, which went into effect March 26, 2020. As businesses were urged to begin working remotely from home whenever possible, studio projects and on-location productions alike were either postponed or cancelled in the interest of prioritizing public health. The Stay At Home order was not lifted in Palm Beach County until May 11, at which point Phase One of Governor DeSantis’ reopening plan was enacted. While the FTC’s services have continued uninterrupted and permit requests have been accepted and reviewed on a case-by-case basis, State of Florida Executive Orders made on-location production all but impossible during half of March, the entire month of April, and half of May 2020. During the months of June and July 2020, the number of COVID-19 cases in Florida increased over eight-fold, from 56,830 on June 1 to 470,386 on July 31. While the production industry set an example for safety, health and accountability measures while getting back to business with guidelines from DGA, SAG-AFTRA, IATSE, Teamsters, Film Florida and many others, the surge in Florida cases was widely covered on national media outlets, making it difficult to attract out-of-state production and slowing the intake of new leads. This impact will be reflected in year-to-date percentages through the end of the 2020 calendar year. Prior to the outbreak, production in Palm Beach County was experiencing an increase year-over-year. The total number of permits issued from January 1-March 15, 2020 (just before the shutdown) was 85,

4.E.

compared to 71 for January 1-March 15, 2019, a 19% increase. The year-to-date production data through August 2020 correlates with nationwide trends in production business impacts, as well as the experiences reported amongst Film Commissions throughout the State of Florida who have cited a slight increase in production in the month of August, following the postponements and cancellations that plagued June and July (due to the surge in Florida COVID cases)1. FilmLA released a report on the 2nd quarter of the year (April 2020-June 2020) which indicated they had received 34% of the usual permit applications (a decrease of 66%)2. A study released by The Brookings Institution, a nonprofit public policy organization, measured the impacts of COVID-19 on the creative economy and estimated a 30% loss in creative industry occupations nationwide3. In order to report data as accurately as possible and reflect the full-scale effect on our Palm Beach County production community, direct contact was made with each entity included in the monthly Production Companies & Support Services section (via an industry-wide survey) for estimated percentage adjustments to their average monthly production days, employees, freelancers, hotel room nights and production revenue. As a result of these data collection efforts, percentage change variances of ± 10% are as follows: • • • • • • • •

Production Revenue: 36% decrease Hotel Room Nights: 44% decrease Production Days*: 22% decrease Total Productions: 30% decrease Total Leads: 13% decrease Lead Responses: 13% decrease Lead Conversions: 31% decrease Website Unique Visitors**: 23% decrease

*Production Days includes reports of pre-production and post-production work that take place remotely within our local production community.

The FTC continues production community outreach to provide support and collect information regarding the long-term effects of the COVID-19 pandemic on the industry as a whole. The FTC will continue to monitor reports coming from other film commissions across the state and country to compare business impacts and trends in data accrual.

Source: Film Florida Film Commission Council Source: The Hollywood Reporter – “Los Angeles' Film and TV Production Off to Slow Restart” 3 Source: The Brookings Institute – “Lost art: Measuring COVID-19’s devastating impact on America’s creative economy” 2

4.E.

January 2020 Production Production Activity Activity Report Report August 2020 PRODUCTION REVENUE

Aug 2019

YTD 2019

Aug 2020

YTD 2020

$14,139,232

$138,080,006

$10,043,874

$87,823,538

12-MONTH ROLLING REVENUE September 2019 - August 2020

CHANGE -36%

$187,910,343

HOTEL ROOM NIGHTS

607

9,224

439

5,134

-44%

PRODUCTION DAYS

572

4,859

522

3,777

-22%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

18 15 33

227 167 394

16 24 40

145 131 276

-36% -22% -30%

State FC and Susan Simms Other Leads and Return Clients

4 14

32 172

7 19

20 158

-38% -8%

TOTAL LEADS

204

178

-13%

LEAD RESPONSES

203

176

-13%

LEAD CONVERSIONS

-31%

2,140

22,061

1,341

17,013

-23%

WEBSITE UNIQUE VISITORS

4.E.

September 2020 Project Status Report Department of Environmental Resources Management State of the Beaches: Staff continue to monitor the condition of the beaches as we head into the second half of hurricane season. Thanks to the several nourishment projects that were completed just last winter, most beaches in the County remain wide and healthy. A few localized “hot spots” did receive some damage from high swell generated by Tropical Storm Laura, Hurricane Paulette, and Hurricane Teddy. Coral Cove Park, in the northern County, and Singer Island are perennial erosional hot spots for which dune restoration projects are currently planned. An area in southern Jupiter also received some damage, and a planned nourishment project just to the south is expected to benefit the area.

DUNE DAMAGE IN SOUTH JUPITER

Sea Turtle Stranding: Staff successfully retrieved a stranded juvenile green sea turtle from the Lake Worth Lagoon. The turtle appeared lethargic and was having buoyancy issues, so it was transported to Gumbo Limbo Nature Center (GLNC) for rehabilitation, where it was given the name Java. Staff from GLNC found shards of fishing hooks in Java’s mouth but do not have definitive answers on the observed buoyancy issues yet. They are hoping to find out more information once X-rays are performed and Java receives a complete examination from the veterinarian. Java will remain at GLNC until healed and we are eager for a release soon. If you find a sick or injured turtle please call FWC at (888) 404-3922 or send a text to seaturtlestranding@myfwc.com from your cell phone and wait for further instruction. All work with sea turtles is performed under an FWC marine turtle permit. FLEDGLING BLACK SKIMMER

STRANDED TURTLE RESCUE

Tarpon Cove: Approximately 20,000 cubic yards (cy) of the anticipated 84,500 cy of sand from the Town of Palm Beach Marina project has been placed at Tarpon Cove to date. The islands continue to provide habitat for a wide variety of shorebird species, including semipalmated plover, willet, ruddy turnstone, laughing gull, common tern, royal tern, Sandwich tern, least tern, great blue heron, American oystercatcher, and black skimmer. At least 7 black skimmers have been observed, of which 3 are juveniles that hatched from nests on the islands in late July.

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Hal R. Valeche, Gregg K. Weiss, Mary Lou Berger, Melissa McKinlay, Mack Bernard

4.I.

LWL Management Plan Update: Staff would like to know your top priorities and perceptions of the Lake Worth Lagoon (LWL), which you can provide by filling out our short 3-5 minute survey. The information gathered will be used to help shape and prioritize the management and restoration actions for the 2021 Lake Worth Lagoon Management Plan. To access it, click the following link or copy the address into your web browser: http://survey.constantcontact.com/survey/a07ehac22t8kelvihug/start. To learn more about the LWL, Palm Beach County's largest estuary, please visit our site at http://discover.pbcgov.org/erm/Pages/Lake-Worth-Lagoon.aspx. Thank you for sharing your thoughts! African Pompano: During their quarterly fisheries monitoring in the Lake Worth Lagoon, staff from the Florida Fish and Wildlife Conservation Commission made their first documented inshore observation of an African pompano. Juveniles of this game fish species, which belongs to the jack family, are typically found in the open ocean, so it is an interesting find in the Lagoon.

JUVENILE AFRICAN POMPANO

AERIAL SPRAYING FOR MOSQUITOS

StoryWalk at Pondhawk Natural Area: A new book, The Bugliest Bug by Carol Diggory Shields, will be put on display for the next three months. StoryWalk provides pages of children’s books on mountings that youngsters can stop and read to learn about the wildlife and habitat that is figuratively in their own backyard. Each mounting follows a progression similar to reading a new chapter in a book.

Expanded Aerial Spraying for Mosquitoes: The Florida Department of Health (FDOH) in Palm Beach County issued a mosquito-borne illness alert in August. In response to the alert and increased West Nile virus transmission, the County’s aerial treatment zone has been expanded. This change allows an additional 120,000 acres in the eastern portion of the County to be treated by aerial operations when necessary. ERM, FDOH, and the aerial contractor worked closely with the Federal Aviation Administration to make this modification to the existing flight plan.

Creepy Critters Hike: From sunrise to sunset throughout the month of October, take a self-guided hike on the trails to experience a spooky, family-friendly educational adventure at one of the following natural areas: Delray Oaks Natural Area, Winding Waters Natural Area, Frenchman's Forest Natural Area, or North Jupiter Flatwoods Natural Area. Signage will be placed along the nature trails with information about the “creepy” critters one may see on a hike.

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Hal R. Valeche, Gregg K. Weiss, Mary Lou Berger, Melissa McKinlay, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended August 2020 Percent Change

12 Months 12 Months ended Aug ended Aug 2020 2019

Percent Change

Aug 2020

Aug 2019

Total Passengers

113,627

465,875

-75.6%

4,433,993

6,701,840

-33.8%

Total Estimated Seat Capacity (1)

254,201

538,438

-52.8%

6,896,339

7,955,308

-13.3%

Estimated Load Factor (2)

44.7%

86.5%

-41.8%

64.3%

84.2%

-19.9%

Total Cargo Tons (3)

2,321

2,623

-11.5%

28,873

29,113

-0.8%

136,734

277,103

-50.7%

3,145,029

3,915,592

-19.7%

Air Carrier Operations (4)

1,746

3,720

-53.1%

42,252

54,068

-21.9%

GA & Other Operations (5)

4,589

5,325

-13.8%

77,479

86,947

-10.9%

Total Operations (5)

6,335

9,045

-30.0%

119,731

141,015

-15.1%

Landed Weight (thousands of lbs)

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

4.J.

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended August 2020 Airline Percentage of Market

Aug 2020 Enplaned Passengers Total Enplaned Passengers American Airlines Delta Air Lines United Southwest Airlines JetBlue Airways Allegiant Air, LLC Frontier Airlines Swift Air Spirit Airlines Air Canada Bahamasair Sun Country Airlines

56,975 21,683 14,446 6,130 5,969 5,962 1,832 875 78 -

12 Months ended Aug 2020

Market Share

Enplaned Passengers

Market Share

100.00% 38.06% 25.35% 10.76% 10.48% 10.46% 3.22% 1.54% 0.14% 0.00% 0.00% 0.00% 0.00%

2,219,501 475,767 482,836 240,458 185,300 607,754 34,843 99,940 673 45,237 43,299 2,012 1,382

100.00% 21.44% 21.75% 10.83% 8.35% 27.38% 1.57% 4.50% 0.03% 2.04% 1.95% 0.09% 0.06%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended August 2020 Change in Enplanements by Airline

Total Enplaned Passengers American Airlines Delta Air Lines United Southwest Airlines JetBlue Airways Allegiant Air, LLC Frontier Airlines Swift Air Bahamasair Sun Country Airlines Silver International

Aug 2020

Aug 2019

Enplaned Passengers

56,975 21,683 14,446 6,130 5,969 5,962 1,832 875 78 -

236,442 44,918 76,896 18,769 20,704 66,927 6,614 1,322 124 168

Change in Month to Month enplanements Change (179,467) (23,235) (62,450) (12,639) (14,735) (60,965) 1,832 (5,739) 78 (1,322) (124) (168)

Percentage Change -75.9% -51.7% -81.2% -67.3% -71.2% -91.1% n/a -86.8% n/a -100.0% -100.0% -100.0%

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended August 2020

Aug 2020

Aug 2019

1,582

3,542

164

178

Total Air Transport Movements

1,746

3,720

General Aviation and Other Aircraft Movements

4,589

5,325

Total Aircraft Movements*

6,335

9,045

International Passengers (enplaned + deplaned)

3,031

Domestic Passengers (enplaned + deplaned)

113,627

462,844

Total Terminal Passengers

113,627

465,875

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

2,110

2,385

Total Cargo (loaded + unloaded)**

2,110

2,385

Passenger Aircraft Cargo Aircraft

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

October 2020

FY2021 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION (R2017-1634)

$5,009,539

10/1/17

9/30/22

1st Amendment (R2018-1467) 2nd Amendment (R2019-1488) 3rd Amendment (R2020-0919) 4th Amendment (R2020-1303)

CULTURAL COUNCIL (2017-1632)

$7,754,623

10/1/17

9/30/22

1st Amendment (R2018-1466) 2nd Amendment (R2019-1485) 3rd Amendment (R2020-0918) 4th Amendment (R2020-1304)

FILM & TV COMMISSION (R2017-1635)

$1,724,260

10/1/17

9/30/22

1st Amendment (R2018-1468) 2nd Amendment (2019-1487) 3rd Amendment (R2020-0920) 4th Amendment (R2020-1301)

DPBC (R2017-1633)

$17,417,615

10/1/17

9/30/22

1st Amendment (R2018-1465) 2nd Amendment (R2019-1486) 3rd Amendment (R2020-0917) 4th Amendment

4.K.

October 2020 (R2020-1302)

SUBCONTRACTS OVER $100,000

DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184

$474,240 annually including monthly fees of $2,020.

3/1/16

9/30/18

2-2 yr renewals

10/1/16 10/1/18

9/30/18 9/30/20

Amendment 1st of 2-yr renewal

DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative

$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000.

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)

$7,000,000 per year

10/1/19

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

DPBC-Zimmerman Agency LLC R2018-1120 PR

$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

DPBC-Hills Balfour, LLC

$49,000 annually for an initial 3-year agreement for a total of $147,000

1/1/17

12/30/19

two additional terms of two years each.

DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System On line packages R2014-1800 R2015-1743

$237,225 base annual 10/1/14 includes CRM, CMS & web-site consulting development & hosting services

9/30/17

Sole Source w/auto renewals of 2, 2-yrs.

Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor

9/30/17

1st Amendment

12/15/15

October 2020 Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year

10/1/17

9/30/19

1st of 2, 2-yr auto renewals

R2019-0563

2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work. Decreases annual cost to $130,000 max, corrects rate change to (5%) and replace Ex. C Fee Schedule

10/1/18

9/30/19

2nd Amend, with one 2-year auto Renewal remaining

DPBC-Convention, Sports & Leisure International, LLC (CSL) R2019-1069

$125,000 (no out of pocket)

7/25/19

4/30/20

n/a

ASAE (sole source)

$120,000 Marketing Partnership

7/1/18

9/30/19

two, 1-year renewals

10/1/19

9/30/20

1st of 2, 1-year renewals

$150,000 pd quarterly Advertising

9/1/19

8/31/2020

three, 1-year renewals

$144,000 not to exceed $180,000 including travel and other out-of-pocket expenses

12/1/15

9/30/20

1st of 2, 2-yr renewals (R2016-1309) 2nd of 2 2-yr renewals (R2018-1691)

DPBC-Professional Convention Management Association (PCMA) (sole Source)

$175,000

10/1/19

9/30/22

DPBC-Brand USA (sole source)

$410,000

Fall 2019

Summer 2020

CC-Global Spectrum L.P.

2020 funding -

7/1/17

9/30/22

Virgin Trains, USA (sole source) Culture-Push, Inc. Marketing Services (R2016-0012)

October 2020 CC-Spectra Food Services

Benefits received $260,000 over term

10/1/15

9/30/20

DPBC-Vox International, Inc.

2/18/19

2/17/20

initial term, 4-1yr renewals

DPBC-LMG Management

2/18/19

2/17/20

initial term, 4-1yr renewals

DPBC_Interamerican Network Communicacao E Marketing LTDA

2/18/19

2/17/20

initial term, 4-1yr renewals

DPBC-AviaReps

2/18/19

2/17/20

1st of 4-1yr renewals

(Mexico & Colombia)

O:TDC/Tdcmtgs2020/ContractTrackingReport/TrackingReportMarch

5. OLD BUSINESS

5.A. TDC TOURISM PERFORMANCE METRICS

Hotel Performance Dashboard August 2020 Palm Beach County Ranking vs. Florida Destinations1* (Monthly Comparison)

ADR/RevPAR

Occupancy

PBC Performance*—August 2020

Hotel Performance by Location2* —August 2020

Hotel Performance by Region2*—August 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in ADR by Currency Exchange Rates4 —August (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—August 2020

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

5A.-1.a.

Hotel Performance Dashboard CYTD—Jan. to Aug. 2020 Palm Beach County Ranking vs. Florida Destinations1* (Calendar Year-to-Date Comparison) ADR/RevPAR

Occupancy

PBC Performance*—Jan. to Aug. 2020

Hotel Performance by Location2* —Jan. to Aug. 2020

Hotel Performance by Region2*—Jan. to Aug. 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in Rooms Sold vs. Rooms Available Jan. to Jul. (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—Jan. to Aug. 2020

PALM BEACH COUNTY Tourist Development Council Bed Tax Collections

GROSS COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP (OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 % CHANGE 856,048 979,004 1,212,238 1,405,509 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 -10.05% 1,303,909 1,085,426 1,458,239 1,785,170 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 0.32% 1,575,564 2,096,435 1,895,712 1,794,668 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 8.34% 2,366,300 2,311,358 2,495,590 3,187,043 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 8.16% 2,618,096 2,706,159 3,269,850 3,453,672 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 10.77% 3,211,503 3,665,558 3,669,405 4,006,494 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 10.86% 3,203,425 3,666,329 4,019,958 4,656,021 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 -44.19% 2,316,526 2,581,217 2,848,562 2,851,113 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 -80.56% 1,550,036 1,991,337 1,932,872 2,125,978 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 -57.34% 1,505,335 1,301,299 1,659,601 1,830,471 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 1,877,388 -34.90% 1,468,828 1,718,439 1,613,916 1,818,223 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 1,908,008 -38.89% 1,243,615 1,377,936 1,410,235 1,609,331 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 1,840,212 -28.72% $23,219,185 $25,480,496 $27,486,177 $30,523,693 $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $43,311,723 -20.09%

YTD % CHANGE -10.05% -4.11% 1.02% 3.62% 5.68% 6.95% -4.09% -13.88% -17.38% -18.42% -19.66% -20.09% -20.09%

NET COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP(OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 % CHANGE 843,207 964,318 1,194,055 1,384,427 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 -10.05% 1,284,350 1,069,144 1,436,365 1,758,392 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 0.32% 1,551,930 2,064,989 1,867,276 1,767,748 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 8.34% 2,330,805 2,276,688 2,458,156 3,139,237 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 8.16% 2,578,825 2,665,567 3,220,802 3,401,867 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 10.77% 3,163,330 3,610,574 3,614,364 3,946,397 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 10.86% 3,155,374 3,611,334 3,959,659 4,586,181 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 -44.19% 2,281,779 2,542,499 2,805,834 2,808,346 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 -80.56% 1,526,785 1,961,467 1,903,879 2,094,088 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 -57.34% 1,482,755 1,281,779 1,634,707 1,803,014 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 1,849,227 -34.90% 1,446,796 1,692,662 1,589,707 1,790,950 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 1,879,388 -38.89% 1,224,961 1,357,267 1,389,081 1,585,191 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 1,812,608 -28.72% $22,870,897 $25,098,288 $27,073,885 $30,065,838 $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $42,662,047 -20.09%

YTD % CHANGE -10.05% -4.11% 1.02% 3.62% 5.68% 6.95% -4.09% -13.88% -17.38% -18.42% -19.66% -20.09% -20.09%

5.A.-1.b.

Bed Taxes Collections (Gross) % / YTD Var. / 2020

August 2020

August 2019

$1,840,212

$2,581,689

-28.72%

YTD 2019

$43,311,723 $54,202,757

$3,650,000

$3,000,000 $2,350,000 Bed Taxes August

$1,050,000 $400,000 2020

2019

August Occupancy 2020 38.8%

August Occupancy 2019 62.1%

% Var.

August ADR 2020 $127.23

-37.5%

50.0% 40.0% 30.0% 20.0% 10.0%

2019

August Occupancy 2019 73.9%

Monthly STR August ADR 2019 $120.95

YTD Bed Tax August

2020

2019

% Var.

August Rev Par 2020 $49.32

5.2%

$128.00 $126.00 $124.00 $122.00 $120.00 $118.00 $116.00

60.0%

August Occupancy 2020 46.7%

$61,200,000 $53,000,000 $44,800,000 $36,600,000 $28,400,000 $20,200,000 $12,000,000 $3,800,000

August ADR

August Occupancy 70.0%

2020

-20.09%

YTD Bed Tax August

Bed Taxes August

$1,700,000

% Var.

August ADR 2020 $200.82

-36.8%

August Rev Par

$40.00

$20.00 $0.00

YTD STR August ADR 2019 $195.15

2019

January thru December % August Var. Rev Par 2020 2.9% $93.86

$202.00 $200.00

$200.00

60.0%

$198.00

$150.00

40.0%

$196.00

$100.00

20.0%

$194.00

$50.00

0.0%

$192.00

August 2020 64,100

Employment August 2019 86,100

2019

August Rev Par 2019 $144.30

% Var. -35.0%

$0.00 2020

2019

2020

YTD August Rev Par

80.0%

2020

-34.3%

$60.00

YTD August ADR

YTD August Occupancy

% Var.

$80.00

2020

% Var.

August Rev Par 2019 $75.07

2019

2020

2019

% Var. -25.6%

Leisure & Hosp. Employ August 100,000 90,000 80,000 70,000

60,000 50,000 40,000 30,000 20,000 10,000 0

2020

2019

O:\TDC MEETINGS\TDCMtg2020\Bed Taxes Reports by Month\10.Aug'20collSept'20\Report Out FY 20 BT,STR, Jobs August 2020

5.A.-1.c.

Discover The Palm Beaches

JETBLUE LAX > PBI AIRLIFT SUPPORT October – November 2020

5.B.

AIRLIFT

JetBlue Nonstop Service LAX > PBI

•

JetBlue launching daily flights nonstop LAX > PBI starting Nov. 19

•

DTPB planning full marketing support to ensure the route’s success with spend in both LA and The Palm Beaches •

Digital Display

•

OTA – Expedia + Kayak

•

Paid Social

•

Influencer Campaign

•

GDS – TravelPort + TravelClick

•

Social Media Giveaway

DIGITAL DISPLAY

Digital Display

AIRLIFT •

Market(s): LA

•

Dates: Oct. 5 – Nov. 30

•

Total Budget: $30,000 ($15k per month)

•

Link to Airline Booking Engine with Custom Link

•

Target South Florida Travel Intenders

•

Vendors: Adara + Sojern Digital Display

•Vendor `

Dates

Impressions

Dollars

Adara

10/5 - 11/30

1,875,000

$15,000

Sojern

10/5 - 11/30

3,214,286

$15,000

TOTAL

10/5 - 11/30

5,089,286

$30,000

PAID SOCIAL

AIRLIFT

Paid Social

•

Market(s): LA

•

Dates: Oct. 5 – Nov. 30

•

Total Budget: $30,000 ($15k per month)

•

Link to Airline Booking Engine with Custom Link

•

Target South Florida Travel Intenders

•

Vendors: Facebook + Instagram

OTA

AIRLIFT

OTAs

•

Use existing media to support new route

•

Vendors: Expedia + Kayak

•

Market(s): LA

•

Target: South Florida Travel Intenders

•

Budget: $45,000

GDS methodology

AIRLIFT

GDS

•

Use existing media to support new route

•

Vendors: TravelPort + TravelClick

•

Market(s): LA

INFLUENCER CAMPAIGN

AIRLIFT

SOCIAL MEDIA

•

Social Media Influencer Partnership

•

Market(s): LA

•

Host in destination: •

Flight from LAX > PBI

•

• Hotel Stay Social Media Giveaway

•

Budget: $20,000

AIRLIFT

Budget By Channel Budget By Channel

Vendor

Dates

Markets

Dollars

Digital Display

10/5-11/30

$30,000

Paid Social

10/5-11/30

$30,000

OTA

10/5-11/30

*$30K Existing Buy on Expedia

GDS

10/5-11/30

Existing Buy

Influencer Campaign

10/5-11/30

$20,000

TOTAL

$45,000

$125,000

THANK YOU

Palm Beach County

Tourist Development Council Checkpoint #6 Update 10.15.2020

5.C.

Palm Beach County Tourism 2021 Budget

Key Metrics Calendar April 2020 • • • •

Hotel Rooms Available (13%) Lower LY Hotel Rooms Sold (77%) Lower LY Hotel Room Revenue (87%) Lower LY 14,736 April Hotel Room Open Inventory decreased (16%) from 17,602 March 2020

• Occupancy 20% vs. 77%(74%) below 2019 • Average Daily Room Rate $135.34– (37%) lower than 2019 • Revenue per Available Room $27.14 (84%) down from 2019 * Closures, Breakers; Boca Resort: Eau PB; The BEN

Palm Beach County Tourism 2021 Budget

Key Metrics Calendar August 2020 • • • •

Hotel Rooms Available 4.4% Higher LY Hotel Rooms Sold (34.8%) Lower LY Hotel Room Revenue (32.3%) Lower LY 17,738 Hotel Room Open Inventory higher the peak of 17,602 March 2020

• Occupancy 38.8% vs. 62.1%(38%) below 2019 • Average Daily Room Rate $127.23– 2.9% higher than 2019 • Revenue per Available Room $49.32 (34%) down from 2019

Palm Beach County Tourism 2021 Budget

Key Metrics Calendar Fiscal 2020 • • • • •

Hotel Rooms Available 1.4% Higher LY Total Room Nights Available 6,266,500 Hotel Rooms Sold (24.1%) Lower LY Total Room Nights Sold 3,388,400

• 17,738 Hotel Room Open Inventory higher the peak of 17,602 March 2020 • Hotel Room Revenue (24.7%) Lower LY • Hotel Room Revenue $597 Million • Non-Hotel Revenue 18.8% Higher than LY • Non-Hotel Revenue $104 Million

• Occupancy 54.1% vs. 72.3% • Aver/Daily/Rate $170.89 vs. $179.56

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Tourist Development Tax (Bed Tax) Re-Forecast 2020/Re-Budget 2021

Most Likely Case: Down (33%) Recover 25%

Back to 2016 & 2017 Levels

BOLD = Forecasted Collections 5

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021

Tourist Development Tax (Bed Tax) Checkpoint #6 August collected in September

Back to 2015 Collections Level $43 Million mix of 5 and 6 Cents 6

Palm Beach County Tourism 2021 Budget

Tourist Development Tax (Bed Tax)

• • • • • • •

Next Steps- TDC Staff Re-Budget @ Targets Complete • Funding Stimulus Complete Checkpoint 1 Week 1 May (Mar) Checkpoint 2 Week 1 June (Apr) Checkpoint 3 Week 1 July (May) Checkpoint 4 Week 1 Aug (June) Checkpoint 5 Week 1 Sept (July) Checkpoint 6 Week 1 Oct (Sept) FY2021 $ Budgets- Held at TDC Approved Levels New Fiscal Year Started Oct 1st 7

Palm Beach County

Questions Email Glenn J. Individually

6. NEW BUSINESS

6.A. TDC RECOVERY UPDATE

Discover The Palm Beaches

Recovery Plan: Phase II-A Update October 2020

6.A.-1.

Relaunch Marketing Strategy OVERVIEW

OBJECTIVE: Increase occupancy across all hotels within The Palm Beaches Recovery

Health + Safety Messaging | Reassure & Build Trust

Travel Intenders

Phase I

Stay & Play Local

PBC FTL MIA

Phase II

Free Nights & More

Drive Markets

Domestic Offers

Phase III

Key Fly Markets

FY 2021

Leisure Brand Campaign

Seasonal Markets

June July Aug Sept Oct Nov Dec Jan

____________________2020_________________

Feb March April May June July Aug Sept

_____________________________2021___________________________

PHASE II

Projected Timing August 1, 2020 – December 31, 2020

Campaign Messaging Free Nights & More

Markets Miami Ft. Lauderdale Orlando Tampa Jacksonville Atlanta Charlotte

Audience Florida Residents Families Couples Family & Friends Affluent

PHASE II

MARKETING TRIGGERS

• Phase II media will start based on the following triggers: • Occupancy Thresholds • Decrease in Daily COVID New Positive Tests Statewide

Phase II - A

Phase II - B

Phase II - C

40% Occupancy AND 7/10 Days of Decreased New Positive Cases in PBC/FL

45% Occupancy AND 7/10 Days of Decreased New Positive Cases in PBC/FL

50% Occupancy AND 7/10 Days of Decreased New Positive Cases in PBC/FL

Markets: - Orlando - Tampa

Markets: - Jacksonville - Atlanta

Markets: - Charlotte

PHASE II-A

OCTOBER MEDIA PLAN

DIGITAL DISPLAY

OUT OF HOME

Markets: ORL, TPA, MIA, FTL

Markets: ORL, TPA

OTA

BROADCAST

Markets: ORL, TPA, MIA, FTL, JAX, CLT, ATL

PAID SOCIAL Markets: ORL, TPA, MIA, FTL

Markets: ORL, TPA

PHASE II-A

Creative

AIRLIFT methodology

AIRLIFT

JetBlue Nonstop Service LAX > PBI

•

JetBlue launching daily flights nonstop LAX > PBI starting Nov. 19

•

DTPB marketing support launched Oct. 5

•

$100k budget targeting the L.A. market

•

Marketing through the following channels:

•

Digital Display

•

OTA – Expedia + Kayak

•

Paid Social

•

Influencer Campaign

•

GDS – TravelPort + TravelClick

•

Social Media Giveaway

JetBlue provided custom booking link promoting LAX > PBI Flights to track Impressions, CTR and Bookings

THANK YOU

WELCOME

6.A.-2.

Stimulus for Cultural Tourism Recovery: Relief & Recovery • GBAC • Advocacy

Advertising: • MOSAIC • Brand

Matching co-op advertising program: • Print • Digital

Influencers: • Local • Drive market

Activations: • FAMS • Events • Promotions

Relief & Recovery

GBAC STAR Accreditation DTPB and the Cultural Council are supporting a destination-wide effort for tourism venues to pursue the GBAC STAR Accreditation • Palm Beach International Airport and Palm Beach County Convention Center • Hotels • Cultural Institutions Meeting Planners, Attendees, and Leisure Travelers can feel confident that all tourism assets with the accreditation will uphold consistent standards and a seamless experience throughout the Customer Journey in The Palm Beaches

Advertising

MOSAIC Advertising Placements Local / Regional Media

Digital and Other Outlets

•

Palm Beach Post

•

Sun Sentinel

•

Florida Weekly

•

Google search

•

CultureOwl (Miami/Ft. Lauderdale)

•

Digital Display

•

Palm Beach Media Group

•

Facebook/Instagram

(art&culture, Palm Beach Illustrated)

•

Retargeting

Legends Radio

•

YouTube

•

Visit Florida (Digital Billboards and Facebook – Atlanta)

MOSAIC will boost cultural tourism recovery by encouraging trips to the destination and visits to cultural organizations that are open. Organizations can participate by: • Contributing a Cultural Offer – offers live by Oct. 16 • Joining our Social Influencer Campaign

Co-op Program

Co-op Opportunities SunSentinel.com

Palm Beach International Airport

444,333 ROS impressions to be served on SunSentinel.com and/or OrlandoSentinel.com for campaigns running during the months of October through December 31, 2020.

Shared messaging in two concourse locations at PBIA (concourses B and C). Two organizations can be featured during each seasonal campaign.

*Custom packages also available.

- Spring/Summer (April – September)

Investment: $1,333

- Fall/Winter (October – March)

Investment: $4,000 (per season)

Co-op Opportunities Palm Beach Media Group A full-page in the January/Winter issue of art&culture will allow you one bonus full-page ad in the January issue of: Palm Beach Illustrated, Naples Illustrated, Fort Lauderdale Illustrated, Jupiter Magazine or Stuart Magazine. 8 opportunities left

Investment: $2,250

Jupiter Magazine A&E Guide Special discounted rates up to 50% off in the print and digital editions of the December & January issue of Jupiter Magazine.

Full page: $2,809 $2,000 per month 1/2 Page: $2,030 $1,100 per month 1/6 Page: $1,005 $480 per month

Influencers & PR

MOSAIC Influencer Work

Open House Influencer Reception at Palm Beach Zoo (September 22) Social Influencer Campaign (now – early November) • Designed to promote confidence in traveling to The Palm Beaches and enjoying safe cultural experiences • Content highlights MOSAIC and local cultural organizations currently open

Public Relations

• Recent Coverage • Future FAM Tours

Activations

Hot Tickets VIC Collateral, links, videos Safety, Re-openings, Updates

Virtual/Hybrid/Face-to-Face Support Arts-focused Walking Map of Downtown WPB & Convention Center District

PREVIEW

Grant Summary FY '21 Event

Location

Date

Holiday Basketball Classic of the Palm Beaches Basketball (FY 21)

TBD

December 28‐30, 2020

$15,000

XPE NFL Combine Prep Training (FY 21)

Football

XPE Sports

January 1, 2021 ‐ April 30, 2021

$7,500

Winter Equestrian Festival (FY 21)

Equestrian

Palm Beach International Equestrian Center

January 6, 2021 ‐ April 4, 2021

$110,000

Gainbridge LPGA (FY 21)

Golf

Banyan Cay Golf Resort

January 25‐31, 2021

$30,000

Recommended Grant Funds, FY '21

Sport

Recmd. $

$162,500

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125 www.PalmBeachSports.com

6.C.-1.a.-d.

Event Fact Sheet

Event Name:

Holiday Basketball Classic of the Palm Beaches

Event Owner:

Palm Beach County Sports Commission

Grantee:

Palm Beach County Sports Commission

Recommended Funding:

$15,000

Proposed Dates:

December 28-30, 2020

Sport:

Basketball

Level of Competition:

Amateur

Age Range:

High School

Proposed Venue:

3 high school gymnasiums

Estimated # of Attendees:

32 total teams (16 men teams and 16 women teams) 24 traveling teams and 8 South Florida teams 384 total athletes, 64 total coaches, and 578 total spectators

Estimated # of Room Nights:

1,200 room nights

Direct Visitor Spending :

$594,967

Event Description: The Palm Beach County Sports Commission created the Holiday Basketball Classic of the Palm Beaches as a National High School Basketball Invitational. The Holiday Basketball Classic of the Palm Beaches brings a national presence and media exposure to Palm Beach County while engaging the local community through the sport of basketball. This tournament ultimately supports the sports tourism initiatives of the Palm Beach County Sports Commission. The Palm Beach County Sports Commission produced the inaugural Holiday Basketball Classic on December 27-30, 2016. The fifth rendition of the Holiday Basketball Classic of the Palm Beaches will take place on December 28-30, 2020.

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

The tournament will feature 32 teams (16 men’s teams and 16 women’s teams) competing in a single elimination game format. Although teams would be eliminated from a championship bracket after 1 loss, a consolation bracket will guarantee that all teams play at least 3 games. A minimum of three (3) high school gyms have sourced to accommodate a total of 48 games. The gyms previously used were located at Palm Beach Gardens High School, Cardinal Newman High School, The Benjamin School, and Jupiter Christian School. Both the men’s and women’s divisions will attract teams from across the nation. The team mix will field 32 teams with only 8 teams from South Florida (4 men’s and 4 women’s teams). The Holiday Basketball Classic of the Palm Beaches is sanctioned by the National Federation of State High School Associations (NFHS). The Florida High School Athletic Association (FHSAA), as the state association for Florida and a member of the NFHS, will also support and promote this event. The Holiday Basketball Classic of the Palm Beaches is the only national high school basketball tournament sanctioned by the NFHS that is taking place in Palm Beach County. Proposed Event Schedule: Sunday, December 27: Monday, December 28: Tuesday, December 29: Wednesday, December 30:

Team Registration & Opening Ceremonies Opening Round for Men & Women Divisions Second Round for Men & Women Divisions / Consolation Games Semifinals for Men & Women Divisions / Consolation Games

Games will be scheduled for the following times during the three (3) days of competition: 10am, 12pm, 2pm, 4pm, 6pm, and 8pm Venue Requirements: A minimum of 3 courts are required to host a 32-team tournament. In 2019, the venues included The Benjamin School, Jupiter Christian School, Cardinal Newman, and Palm Beach Gardens High School are probable sites. Seating capacity is an important consideration. Between 1,500 and 2,000 seats is optimal. Event History: The inaugural Holiday Basketball Classic of the Palm Beaches took place in December 2016 and featured 24 teams (16 boys and 8 girls). The number teams requiring hotel stays was not as strong as initially projected. A total of 11 out of the 24 participating teams stayed in hotels. A total of 662 room nights were tracked. The second rendition of the Holiday Basketball Classic of the Palm Beaches took place December 27-30, 2017. This tournament featured 32 total teams with 24 requiring hotel accommodations. Ten (10) different states were represented. Hotel impact grew to 1,062 room nights (a 400-room night increase from 2016). The third Holiday Basketball Classic of the Palm Beaches took place December 26-29, 2018. This tournament featured 32 total teams with 25 requiring hotel accommodations. Eleven (11) different states were represented. Hotel impact grew to 1,103 room nights (a 441-room night increase from the inaugural year in 2016). The fourth Holiday Basketball Classic of the Palm Beaches took place December 26-30, 2019. This tournament featured 32 total teams with 15 requiring hotel accommodations. Ten (10) different states 2

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

were represented. Hotel impact grew to 1,068 room nights (a 406-room night increase from the inaugural year in 2016). Team Participation: The following teams participated in the 2019 Holiday Basketball Classic of the Palm Beaches: Boy’s Divisions The Benjamin School (FL) Farragut High School (TN) Somerset Academy Silver Palms (FL) Dr. Henry Wise High School (MD) Trinity Preparatory School (FL) Oxbridge Academy (FL) Cardinal Newman (FL) Maclay School (FL) Westminster Academy (FL) Jeffersontown High School (KY) Wellington High School (FL) Woodward Career Technical High School (OH) The Sagemont School (FL) Davidson Day School (NC) Mater Lakes Academy (FL) Inlet Grove (FL) Girl’s Divisions Dr. Michael Krop High School (FL) Monsignor Bonner High School (PA) Farragut High School (TN) Reynoldsburg High School (OH) Greenbrier East High School (WV) Santaluces High School (FL) Pleasure Ridge Park High School (KY) University School (FL) Davidson Day School (NC) Westminster Academy (FL) The Benjamin School (FL) Assumption High School (KY) Paul VI Catholic High School (VA) Palm Beach Gardens High School (FL) Oxbridge Academy (FL) South Laurel High School (KY) National Federation of State High School Associations (NFHS): The National Federation of State High School Associations (NFHS) is the recognized national authority on interscholastic activity programs. The NFHS mission is to serve its members, related professional organizations and students by providing leadership for the administration of education-based interscholastic activities, which support academic achievement, good citizenship and equitable opportunities.

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

The NFHS, from its offices in Indianapolis, Indiana, serves its 50-member state high school athletic/activity associations, plus the District of Columbia. The NFHS publishes playing rules in 16 sports for boys and girls’ competition and administers fine arts programs in speech, theater, debate and music. It provides a variety of program initiatives that reach the 18,500 high schools and over 11 million students involved in athletic and activity programs. Florida High School Athletic Association: The Florida High School Athletic Association (FHSAA) is the governing body for high school sports in Florida. For over 90 years, the FHSAA has provided opportunities for high school students in Florida to participate on a fair and equitable basis in interscholastic athletic programs that produce vital educational benefits. The FHSAA sponsors 3,396 championship series games through which 139 teams and 294 individuals are crowned state champions in 32 sports each year. Over 2,000 student athletes each year experience winning a championship. Benefits: • The event has the potential to generate over 1,000 hotel room nights for Palm Beach County. • The month of December is a favorable time for hotels • The creation of this tournament is an alternative to bidding on events, which allows the PBCSC to have complete control over the future of this project. • The event will allow the PBCSC to form a partnership with the National Federation of State High School Associations, which is the authority on high school sports from a national perspective. • By owning the event, the Palm Beach County Sports Commission has full control of its brand, message, and format. • In addition to the tourism impact, the event hast the potential to become a revenue generator for the Palm Beach County Sports Commission.

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

XPE NFL Combine Prep Training Xtreme Performance Enhancement (XPE) Sports will conduct a predraft training camp for athletes aspiring to play football in the National Football League. The XPE NFL Combine Prep Training prepares future professional football players, both physically and mentally, for the 4-day draft evaluation period that is executed by the NFL. Approximately 24 athletes will travel from across the country to train in this intensive combine, which starts on January 1st, 2021 and lasts until April 30th. XPE Sports will utilize the XPE Sports South Florida headquarters, a 15,000-sq. ft. private facility in Boca Raton to conduct the combine. In the past, college stars such as Joey Bosa (Ohio State), Jacoby Ford (Clemson), Jahvid Best (California), Kareem Jackson (Alabama), and Eric Berry (Tennessee) participated in this event.

GRANTEE CONTACT

XPE, Inc. Tony Villani / (561) 504-7424

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED FSF FUNDING

$10,000 $7,500 (FY 21) N/A

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

National

MARKETING PLAN

The marketing plan includes constant social networking with prospective college athletes and agents. Travel to various colleges to promote the camp is a valuable marketing tool. Athletes also join through word-of-mouth and references.

EVENT OWNER ESTIMATES

Estimated Economic Impact – $1,041,311 Estimated Room Nights – 1,440

SPONSORSHIP BENEFITS

Links to event website Opportunity to display 3’ x 8’ banner on-site at venues Marketing and collateral materials presented at training locations Potential access to athletes for various PBC Sports Commission events

PRIOR EVENT HISTORY

’20 – 903 room nights ’19 – 1,981 room nights ’18 – 1,412 room nights ’17 – 2,033 room nights

’16 – 1,451 room nights ’15 – 1,285 room nights ’14 – 1,220 room nights ’13 – 1,520 room nights

PREVIOUSLY APPROVED FUNDS

’20 - $7,500 ’19 - $7,500 ‘18 - $7,500 ’17 - $7,500

’16 - $7,500 ’15 - $7,500 ’14 -$6,000 ’13- $6,000

Memorandum

Date:

September 28, 2020

To:

Sports Commission Grant Committee

From: George Linley

Subject: Winter Equestrian Festival - Room Night and Economic Impact Reports _____________________________________________________________________________________

Last year’s Winter Equestrian Festival, which took place at the Palm Beach International Equestrian Center from January 8 – March 29, 2020, generated a substantial tourism impact to Palm Beach County. The Winter Equestrian Festival represents one of the last sports events to take place in The Palm Beaches, prior to the COVID-19 pandemic. The Festival is a 12-week circuit, which was reduced to 10 weeks due to the pandemic. Despite the date modification, the Winter Equestrian experienced its most robust year in terms of participants and length of stay, which led to its greatest output of economic impact and tourism. The Winter Equestrian Festival is the nation’s premier equestrian showjumping event for children, juniors, adults, amateurs, and professionals (ages 6 to 70 years) in more than 55 unique divisions of competition. The Winter Equestrian Festival continues to be longest running and largest equestrian sports event in the world. In 2019, the Florida Sports Foundation named the Winter Equestrian Festival as “Florida’s Sports Event of the Year”. Sports Destination Magazine recognized the Winter Equestrian Festival as the “Champion of Economic Impact for 2020”. The Winter Equestrian Festival continues to be the greatest performing sports event, from an economic impact perspective, that takes place annually in The Palm Beaches. Throughout the weeks of FEI (International Federation for Equestrian Sports) and national competitions, nearly 25,000 participants visited Palm Beach County. Additionally, approximately 250,000 spectators attended the 2020 Winter Equestrian Festival over its duration.

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

The Palm Beach County Sports Commission contracted with Stronge Properties, LLC, and Florida Atlantic University to conduct an economic impact study and collect hotel room night data for this event. Per the economic and tourism impact report, the 2021 Winter Equestrian Festival generated $138,352,622 in total horse-related spending and $34,706,133 in other visitor expenditures. The report also shows that 183,182 room nights were created at seasonal rentals and hotels. This is the largest output for over-night accommodations generated by the Winter Equestrian Festival. In 2021, the Winter Equestrian Festival (WEF) will add an additional week to its schedule. The “WEF Premiere” week will be held on January 6-10 and positioned at the beginning of the WEF 2021 circuit. The remaining 2021 WEF circuit will take place as originally scheduled on January 13-April 4 with the full schedule of major events essentially operating as it did in 2020.

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

Winter Equestrian Festival In 2021, the Winter Equestrian Festival (WEF) will add an additional week to its schedule at the Palm Beach International Equestrian Center in Wellington. The “WEF Premiere” week will be held on January 6-10 and positioned at the beginning of the WEF 2021 circuit. The remaining 2021 WEF circuit will take place as originally scheduled on January 13-April 4 with the full schedule of major events essentially operating as it did in 2020. The additional week will make-up for a lost week of action in 2020, due to the Covid-19 pandemic. Not only is the Winter Equestrian Festival the largest annual sporting event in Palm Beach County, it is the longest running equestrian event in the world, attracting national and international equine athletes. The event hosts 6,800+ horses and 5,000 riders from all 50 U.S states and over 30 nations. Participants will compete in Hunters, Jumpers and Dressage classifications with prize money exceeding $9 million. The substantial purse prize attracts more Olympic-class and international riders. In addition to Olympic-caliber competition, WEF hosts the nation’s premier competition for children, juniors, adults and amateurs; for riders from 6 to 70 years old in more than 55 unique divisions of competition. WEF is a season of intense competition with thousands of competitors and spectators in attendance. Each week is considered an individual horse show, with more than 20,000 visitors (exhibitors, horse owners, trainers, riders, & support personnel) in attendance within 18 competition rings throughout the state-of-the-art equestrian show complex. In 2020, WEF reported 250,000 spectators enjoyed the event over its 10-week duration.

GRANTEE CONTACT

Equestrian Sport Production, LLC. Michael Stone, (561) 784-1115

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED FSF FUNDING

$150,000 $110,000 (FY 21) $60,000 (projected)

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

The Winter Equestrian Festival has a total media reach that exceeds over 300 million impressions in 33 nations. This media includes two (2) national broadcasts on the NBC Sports Network.

MARKETING PLAN

Print advertising in national and international equine publications / Website advertising and International Press Releases / Social Media

TOURISM IMPACT ESTIMATES

Estimated Economic Impact – $109 million is 6-year average (per economic impact study) Estimated Room Nights – 129,578 is 6-year average (per economic impact study)

SPONSORSHIP BENEFITS

PRIOR EVENT HISTORY

Sponsorship benefits: (4) 2’ x 8’ banners located in the International Arena (8) 3’ x 7’ banners in the Jumper Annex rings (12) 3’ x 7’ banners in High Traffic Areas PBCSC logo and link on the event website Recognition on scoreboard, souvenir program & prize list Public address announcements throughout the event (4) :30-second commercial for jumbotron and live streaming Naming rights opportunity for a Gran Prix division Opportunity for award presentation at Grand Prix division Opportunity to provide (2) custom jumps in competition rings Opportunity to provide gift/promo item for rider welcome bags and VIP tables Opportunity to host a cocktail reception at a party venue within show grounds Opportunity to host a media event Waived venue fee for hosting special events advertisement in an official WEF weekly email blast (only available to sponsors). Access to a 10’ x 10’ exhibitor booth located in the family area on opening night of the event Recognition in all print media (newspapers, magazines, press releases & ads) (2) Full page color ad in the WEF Prize List (2) Full page color ad in the WEF Program (1) One table of six (6) guests for the season to the International Club or other VIP Club for one feature Grand Prix and Nation’s Cup (4) Invitations to the sponsor reception (25) Programs 183,182 Room Nights reported in addition to $138 million in total horse related spending and $34 million in visitor related spending from the most recent study that was completed in 2020. (see attached). 125,805 Room Nights reported in addition to $75 million of economic impact from the most recent independent study that was completed in 2019. (see attached). 130,193 Room Nights reported in addition to $89,813,160 of economic impact from the independent study completed in 2018.

122,188 Room Nights reported in addition to $99,805,391 of economic impact from the study that was completed in 2017 119,102 Room Nights reported in addition to $110,621,035 of economic impact from the completed in 2016. 97,000+ Room Nights were reported in 2011, 2012, and 2013. This count was generated by a Village of Wellington and Palm Beach County Sports Commission economic impact report. 85,000+ Room Nights were reported from ’05 – ’10 2005 Room Nights – 85,328 2004 Room Nights – 61,362 2003 Room Nights – 79,304 2002 Room Nights – 85,510 2001 Room Nights – 85,510 2000 Room Nights – 66,449 1999 Room Nights – 71,338 1998 Room Nights – 70,230 1997 Room Nights – 58,156 1996 Room Nights – 98,211 1995 Room Nights – 67,200 1994 Room Nights – 28,000

PREVIOUSLY APPROVED FUNDS

2020 - $125,000 2019 - $120,000 2018 - $120,000 2017 - $120,000 2016 - $100,000 2015 - $40,000 2014 - $25,000 2013 - $25,000 2012 - $25,000 2011 - $25,000

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

Gainbridge LPGA The LPGA Tour returns to The Palm Beaches for the second consecutive year with the Gainbridge LPGA, projected to be held January 25-31, 2021. This event, which is operated by Octagon, Inc., will be likely be held at Banyan Cay Resort in West Palm Beach. This was a new event on the LPGA Tour in 2020 and was held at the Boca Rio Golf Club in Boca Raton. The Gainbridge LPGA will be the first fullfield event of the LPGA TOUR season. The field consists of 108 professional golfers, competing in 72-hole stroke play for a total purse of $2 million. The Golf Channel provides live television coverage over this four (4) day tournament. This telecast will be internationally distributed to more than 170 countries. In addition to the golf tournament, there are planned community events during the week of the tournament, including a 5K run/walk, a kid’s zone, LPGA player meet and greets, STEM-based initiatives, and Thought Leadership events for women business professionals.

GRANTEE CONTACT

Octagon, Inc. Emily Podzielinski / (317) 910-5223

BID/GRANT GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED FSF FUNDING

Grant $250,000 $30,000 (FY 21) N/A

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

National & International (Televised on the Golf Channel) Over 1.5 million people turned to the Golf Channel’s coverage in 2020 The event is distributed internationally to 170 countries with a total potential reach of 550 million households.

MARKETING PLAN

Broadcasting :30 radio spots with ESPN & Clear Channel / Newspaper ads in the PB Post & Sun Sentinel / Strong promotions from the Golf Channel

EVENT OWNER ESTIMATES

Estimated Economic Impact – $3,249,000 Estimated Room Nights – 1,650

SPONSORSHIP BENEFITS

See attached proposal

PRIOR EVENT HISTORY

’20 – 1,333 room nights

PREVIOUSLY APPROVED FUNDS

’20 - $40,000

6.C.-2.

Executive Summary I.

Tourism Impact Measures

II.

Super Bowl Host Committee Performance Metrics

III.

Super Bowl LIV Economic Impact

IV.

Respondent Demographic Profiling

Onsite Spectator Expenditures

Data Insights & Appendix

Economic Impact Report Index

EXECUTIVE SUMMARY SB 54 EIR Executive Summary: Data Insights Snapshot Super Bowl LIV was the last pinnacle national annual event, benchmarking economic impact prior to the U.S. response to the COVID-19 pandemic in March 2020. As we began 2020 the U.S. economy had officially entered the longest expansion in its history. The nation's gross domestic product had been growing for the last 127 consecutive months. That surpassed the 120-month expansion from 1991 to 2001. The most recent expansion started in 2009, after the global financial crisis in 2008. The Great Recession was the worst U.S. economic downturn since the Great Depression in the 1920s and '30s. Key economic expansion insights… • the unemployment rate had dropped from a peak of 10 percent in October 2009 to 3.6 percent in 2019 • unlike past expansions, inflation had also remained below the Federal Reserve's 2 percent target over most of the past decade • the major stock market indices have also quadrupled since the Great Recession SMRI, was retained in November of 2019 by the Miami Super Bowl Host Committee to measure the economic impact/market analytics for Super Bowl 54, staged in South Florida, February 2, 2020. This was the fifth EIR investigation that SMRI had articulated for Miami (since 1995), and the first Super Bowl to tap the recently developed SMRI patented software platform: Survey-EDGE. SMRI has also been commissioned to execute market analytics project work with the 2014 Super Bowl in New York/New Jersey, along with various commissioned market analytics “event” project work at the last 19 of past 25 Super Bowls. )

EXECUTIVE SUMMARY SB 54 EIR Executive Summary: Data Insights Snapshot This present project captured a total “N” of 1,432 onsite spectators. The data capture included: • Super Bowl Experience Thursday Jan 30, 5:30-8 PM Friday Jan 31, 10 AM-1:30 PM Saturday February 1, 12-3 PM • Super Bowl LIV @ Hard Rock Stadium February 2nd, 1 PM-5 PM (pre-game) • Airport Intercepts February 3rd, 12-5 PM • Super Bowl Media Center (Miami Beach Convention Center) Jan. 30, 31, Feb. 1, 11-3 PM (Data Capture: 243 Media Statistics from South Florida onsite data capture yielded a per team out-of-town visitors from primarily two (2) US regions: • Kansas City – (35.13%) • San Francisco- (11.94%) There were 72.89% out-of-town attending SB EXPERIENCE @ MIA CC, with 87.50% out-of-town visitors attending SB LIV game at Hard Rock Stadium on February 2nd, 2020. For the purposes of this investigation, Super Bowl visitors (number of unique individuals) included: • Spectators & accompanying party-80,137 • Media-6,290 • Vendors, NFL Staff-28,991 • Hard Rock Stadium capacity on game day was 65,326

EXECUTIVE SUMMARY SB 54 EIR Executive Summary: Data Insights Snapshot (continued)

Total event hosting and visitor spending economic impact from Super Bowl 54 on the South Florida designated market area (DMA) was: • 4,597 (fulltime and part-time annual equivalent jobs) • $571.9 million total output impact, including multiplier effects

The following pages will offer an expanded discussion of data analytics captured pre-during and post Super Bowl 54 event staging. Secondary tourism data captured from auxiliary sources (Smith Travel Research-STR, Tri-County convention and visitor bureaus). Primary data capture sections reflect the primary onsite data collection during the week prior to and at the staging of Bowl 54 in South Florida. The $579 million in improvements to Hard Rock Stadium during 2015-19 that contributed to the event, and subsequent economic impacts are included in the Appendix.

I. Tourism Impact Measures

TOURISM TRENDS U.S.A. Eco-Tourism 2020 Trends

US Eco-Tourism 2020 Trends..

•Consumer spending remained healthy through the end of 2019, continue to buoy the US Economy overall, along with unemployment at National levels of 3.7%; •Business investment was a drag on fourth quarter 2019 economic activity with China trade issues still predominating; •The services sector, which includes the travel industry, has remained resilient through the end of 2019; •Domestic travel is up overall in 2019 by 2.2% with international travel slightly depressed by .2% •The US Hotel Industry continued to show record levels in 2019, with ADR (average daily rates) and REVPAR (revenue per room) levels the highest documented by STR (Smith Travel Research)

TOURISM TRENDS Florida Tourism Trends •Visitor Estimates: Preliminary estimates indicate 31.6 million total visitors (in person-trips) traveled to Florida during the third quarter of 2019. This represents an increase of 1.2% from the same period in 2018. •Domestic visitors accounted for 90% of total visitors, while overseas and Canadian visitors accounted for 8% and 2%, respectively. An estimated 28.6 million domestic visitors traveled to Florida between July and September of 2019, an increase of 1.6% from the same period the previous year. •The preliminary air/non-air split for domestic, non-resident visitors to Florida during quarter three2019 is estimated at 29.0% / 71.0%, which parallels that of 2018. •Overseas visitation is estimated at 2.6 million during the third quarter of 2019, a decrease of 3.1%, compared to the third quarter in 2018. Preliminary estimates indicate Canadian visitation to Florida between July and September of 2019 grew by 1.7% compared to the same period in 2018.

STR (Smith Travel Research) *Data listed in thousands of visitors

TOURISM TRENDS Hotel and Lodging Trends Total US & Top 25 markets Tourism 2020 Trends. Note significant increase in ADR and RevPar for Miami in 2020 vs. 2019.

(*) Note: Atlanta GA host of 2019 SB 53 versus MIA, FL host of 2020 SB 54, data points provided courtesy STR

TOURISM TRENDS South Florida Submarket Hotel & Lodging Trends South Florida submarkets “Week Of” SB54 Trends (*STR). Note increase in number of hotel rooms “occupied”(OCC)and ADR.

TOURISM TRENDS South Florida Submarket Hotel & Lodging Trends South Florida submarkets SB 54 “Week After” 2020 Trends (*STR).

TOURISM TRENDS South Florida Submarket Hotel & Lodging Trends Greater Miami Convention and Visitors Bureau, Week After 2020 Trends. MIA Hotel-Accommodations Moving Weekly Tracker 2019-2020; data intelligence provided courtesy STR

Supply (Rooms) Miami-Dade Hotels

Demand (Rooms Sold)

% Change

3.4%

349,480

59,040

3.4%

58,048

3.1%

% Change

Jan 26 – Feb 1, 2020

59,348

Feb 2 – Feb 8 2020 ANNUAL AVG

Occupancy

% Change

+3.0%

84.1%

342,392

+4.7%

309,920

2.9

Room Rate

RevPAR

Revenue

% Change

69%

$339.91

+68.4%

74.0%

$307.04

25.2%

$252.83

+26.8

31.1%

$199.37

.01%

$156.53

0.0%

3.1%

% Change

-.03%

$404.06

82.3%

1.2%

76.8%

-.03%

TOURISM TRENDS Florida Hotel and Lodging Trends Florida Markets Week of SB 54 Trends. Greater MIA Hotel-Accommodations Moving Weekly Tracker 2019-2020; data intelligence provided courtesy STR

II. Super Bowl Host Committee Performance Metrics

HOST COMMITTEE METRICS Fans Rate the Choice of Miami as the Host City for Super Bowl LIV 85.6% rated Miami as Excellent or Very Good as Super Bowl site. For 17.7% of SMRI survey intercepts, Super Bowl LIV marks their first visit to the Miami region. 100%

80%

60% 44.2%

41.4%

40%

20%

13.3%

0% Excellent

Very Good

Good

0.4%

0.9%

Fair

Poor

HOST COMMITTEE METRICS Super Bowl LIV Events Effect on Impression of Region 60.6% of survey intercepts shared that attending Super Bowl LIV events made their overall impression of the South Florida region more favorable. 41.1% shared that they would plan to return to the region next year.

100% 80% 60%

60.6%

37.8%

40% 20%

1.7% 0% More favorable

Same

Less favorable

HOST COMMITTEE METRICS Fans Compare Miami to Previous Super Bowl Sites Of SMRI survey intercepts who attended Super Bowls in the past 10 years, a majority ranked Miami as a superior Super Bowl site.

44-Tampa

12.17%

45-Dallas

11.71%

46-Indianapolis

13.16%

47-New Orleans

14.17%

48-NY/NJ

11.02%

49-Phoenix

15.83%

50-San Francisco

12.70%

51-Houston

18.60%

52-Minneapolis

22.22%

53-Atlanta

21.05%

Miami is better than the city

10%

15%

Miami is the same as the city

20%

25%

Miami is worse than the city

30%

HOST COMMITTEE METRICS Attendance at Pre-SB Week Events Attendance captured at the Pre-SB Week Events provided by the Super Bowl Host Committee…with attendance breakouts by dates, noted higher event attendance over respective prior/weekend dates… SB 54 Event Designation

Attendance

Number fan interactions using NFL OnePass app across Super Bowl Events

372,000

Attendance at Super Bowl LIVE and Super Bowl Experience

160,000

Date

Attendance

25-Jan

8,493

26-Jan

12,661

29-Jan

6,719

30-Jan

4,932

31-Jan

12,161

1-Feb

30,616

Total

75,582

HOST COMMITTEE METRICS Attendance at Pre-SB Week Events SMRI SB 54 attendee data capture event attendance breakdown onsite during the week/SB 54 weekend.

Event

% Fans Attending

Super Bowl LIV

71.79%

Super Bowl Experience

70.94%

NFL On Location

10.26%

Media Party

1.85%

Opening Night Super Bowl LIVE Party

1.68%

Taste of the NFL

1.41%

Friday Night Huddle Party

1.13%

VIP Party BAL Harbour Shops

0.56%

HOST COMMITTEE METRICS Credentialed Visitors (Data offered by event staging partners … e.g. Miami Dolphins/NFL Teams/NFL Corporate)

Credentialed Visitors

Pre-week

Gameday

Average

Vendors/NFL Staff

33,518

24,463

28,991

SF 49ers coaches, players, staff, media

433

380

407

KC Chiefs coaches, players, staff, media

325

337

331

Total

34,276

25,180

29,728

Source: Miami Super Bowl Host Committee

HOST COMMITTEE METRICS Regional Travel A majority traveled to the South Florida Region by commercial air (73.6%) followed by private car (20.5%). Of those who flew, 40.7% traveled through Miami International Airport and 25.5% traveled through Ft. Lauderdale Hollywood Airport. 100% 80%

73.6%

60% 40% 20.5%

20% 2.3% 0% Commercial Private / Air Company Air

Source: SMRI

1.4%

0.5%

Charter Air

Private Car Rental Car / Van / RV / RV Trailer

0.4%

0.9%

Bus

Train / Light Rail

HOST COMMITTEE METRICS Local Event Transportation For those who traveled by air to the South Florida Region, local travel was evenly split between Ride Share (34.9%) and Rental Car (35.9%). Clearly defined ride share drop-off and pick-up zones were available within walking distance around Hard Rock Stadium.

100% 80% 60% 40%

34.9%

35.9% 24.9%

20% 0% Ride Share

Source: SMRI

Rental Car

1.4%

2.4%

Light Rail

Shuttle Bus

0.5% Personal Car Other (please specify)

HOST COMMITTEE METRICS Spectator Accommodations Captured by SMRI Though previous slides highlight event hotel and lodging trends, important to note is that a quarter (24.7%) of SMRI fan survey intercepts reported staying at AirBnB/VRBO accommodations. Additionally, another 11.3% were in a rental condo or apartment home. 100%

80%

60% 49.5% 40% 24.7% 20% 10.3%

11.3%

3.6%

0.5%

0% Full service hotel

Motel

Private home as guest

Rental condo /apt /home

AirBNB-VRBO

RV / Camping

HOST COMMITTEE METRICS South Florida Locations and Attractions For those visiting the region, they additionally visited these other South Florida locations and attractions.

Beach 42.7% Other Sporting Event 34.4% Florida Keys 22.4% South Florida Attractions 17.8% Golf 13.3% Concert or Play 11.2% Bahamas 5.0% Source: SMRI. Respondents could select more than one option.

HOST COMMITTEE METRICS Visited Super Bowl Host Committee Webpage A majority of SMRI survey respondents, 53.2%, visited the Host Committee webpage.

III. Super Bowl LIV Economic Impact

ECONOMIC IMPACT Summary of Economic Impacts of Super Bowl LIV in the South Florida Region (DMA) (The total economic impact from staging and hosting Super Bowl 54 in the South Florida vicinity.)

Activity

Employment (jobs)

Labor Income (M$)

Value AddedGDP (M$)

OutputRevenues (M$)

Visitor spending: spectators, accompanying party, media, teams, NFL staff

2,430

$93.7

$149.3

$246.0

Event hosting by NFL and Miami Dolphins

2,167

$130.5

$197.9

$325.8

Total event hosting and visitor spending

4,597

$224.2

$347.3

$571.9

Values in 2020 dollars. Employment represents fulltime and part-time annual equivalent jobs. Source: 2017 IMPLAN model for Miami FL metro area, Miami-Dade, Broward, Palm Beach Counties.

ECONOMIC IMPACT Jobs Created SB 54 visitor spending and event hosting spending created nearly 4,600 fulltime and part-time annual equivalent jobs in South Florida, including indirect and induced regional multiplier effects representing industry supply chain activity and respending of household income, respectively.

Fulltime and Part-time Jobs 0

1,000

2,000

Event hosting (NFL and Miami Dolphins)

Visitor spending: spectators, accompanying party, media, teams

Direct Effect

Indirect Effect

Induced Effect

Employment represents fulltime and part-time annual equivalent jobs. Source: 2017 IMPLAN model for Miami FL metro area, Miami-Dade, Broward, Palm Beach Counties.

3,000

ECONOMIC IMPACT Economic Expenditures SB 54 generated $572 million in output or business revenues in the region.

Million Dollars Output $0 M

$100 M

$200 M

Event hosting (NFL and Miami Dolphins)

Visitor spending: spectators, accompanying party, media, teams

Direct Effect

Indirect Effect

Induced Effect

Values in 2020 dollars. Source: 2017 IMPLAN model for Miami FL metro area, Miami-Dade, Broward, Palm Beach Counties.

$300 M

$400 M

ECONOMIC IMPACT Impacts by NAICS Industry: Event Hosting and Visitor Spending SB 54 generated economic activity throughout major sectors of the South Florida economy, including 1,255 jobs in arts-entertainment-recreation and 1,182 jobs in accommodation and food services. NAICS Industry 11 Agriculture, Forestry, Fishing & Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail trade 48-49 Transportation & Warehousing 51 Information 52 Finance & insurance 53 Real estate & rental 54 Professional, scientific & tech. services 55 Management of companies 56 Administrative & waste services 61 Educational services 62 Health & social services 71 Arts, entertainment & recreation 72 Accommodation & food services 81 Other services 92 Government Total

Employment (Jobs) 4 3 6 94 24 56 301 276 110 166 204 223 32 218 70 232 1,255 1,182 134 10 4,597

Labor Income (M$) $0.2 $0.0 $0.9 $5.3 $1.3 $4.6 $10.5 $7.4 $25.0 $11.2 $4.7 $16.0 $3.8 $8.0 $2.3 $13.0 $66.1 $38.4 $4.7 $0.7 $224.2

Value Added (M$) $0.3 $0.1 $3.7 $7.8 $2.7 $9.0 $16.8 $9.3 $29.1 $16.6 $39.4 $22.0 $4.4 $9.9 $2.4 $14.6 $97.3 $54.0 $6.3 $1.6 $347.3

Values in 2020 dollars. Employment represents fulltime and part-time annual equivalent jobs. Source: 2017 IMPLAN model for Miami FL metro area, Miami-Dade, Broward, Palm Beach Counties.

Output (M$) $0.4 $0.4 $7.6 $16.6 $8.5 $13.2 $26.5 $20.0 $50.8 $36.3 $59.8 $34.7 $7.6 $15.6 $3.7 $23.8 $150.1 $84.2 $9.2 $3.1 $571.9

ECONOMIC IMPACT State Local and Federal Tax Impact: Event Hosting and Visitor Spending SB 54 generated a total of $34.1 million in state and local taxes and $50.4 million in federal taxes in South Florida. Tax Item Dividends Social Ins Tax- Employee Contribution Social Ins Tax- Employer Contribution TOPI: Sales Tax TOPI: Property Tax TOPI: Motor Vehicle Lic TOPI: Severance Tax TOPI: Other Taxes TOPI: S/L NonTaxes Corporate Profits Tax Personal Tax: Income Tax Personal Tax: NonTaxes (Fines- Fees Personal Tax: Motor Vehicle License

Amount ($1000) $78 $0 $0 $15,471 $12,705 $228 $13 $2,340 $931 $491 $0 $1,548 $191

Personal Tax: Property Taxes Personal Tax: Other Tax (Fish/Hunt) Total State and Local Tax

$106 $10 $34,113

Social Ins Tax- Employee Contribution Social Ins Tax- Employer Contribution TOPI: Excise Taxes TOPI: Custom Duty TOPI: Fed NonTaxes Corporate Profits Tax Personal Tax: Income Tax Total Federal Tax

$13,274 $11,522 $2,282 $946 $148 $2,879 $19,307 $50,357

Values in 2020 dollars. Source: 2017 IMPLAN model for Miami FL metro area, Miami-Dade, Broward, Palm Beach Counties.

IV. Respondent Demographic Profiling

RESPONDENT DEMOGRAPHICS Attending Fan Demographics The average age of SMRI Survey Respondent was 42.3. The survey population was mostly male (54.9%). 35.1% identified as Kansas City Chief fans and 11.9% identified as San Francisco 49ers fans.

Gender

NFL Team Affiliation

32.7% 28.1%

45.1% Female

35.1% Chief Fans

16.9% 11.1%

10.2%

Age 0.4%

Under 20

54.9% Male

0.4%

20-29

30-39

40-49

50-59

60-69

Over 70

11.9% 49ers Fans

RESPONDENT DEMOGRAPHICS Fan Education and Occupation A quarter (25.4%) of SMRI Survey Respondents identified as a professional, with a majority (64.1%) receiving a college degree. Professional 25.4% Sales 10.9%

Education

Some College 9.4% Trade School 3.5% College 64.1% Graduate School 17.2%

Occupation

High School 5.4%

Executive 9.8% Retired 7.9% Mid-level Manager 7.5% Education 7.1% Consultant 6.9% Upper-level Manager 5.8% Homemaker 3.6% Trade/Service 2.6% Telecommunications 1.9% Student 1.3%

RESPONDENT DEMOGRAPHICS Fan Household Income The average household income of SMRI Survey Respondents was $242,674.03. Households in Kansas City, MO have a median annual income of $54,372, which is less than the median annual income of $61,937 across the entire United States. The median income in San Francisco is $96,265 for households. The concentration of households earning $200,000 or more, the highest threshold in the Census Bureau's American Community Survey reported Dec 28, 2018. 6.9% percent of American households bring in that amount. 100% 80% 60% 40% 15.4% 14.5% 13.6% 13.5%

20%

$2 5-

$2 5, 00 Un de r

5.1%

6.1%

9.4%

5.1%

3.7%

2.8%

7.9%

$4 9, 99 $5 9 0$7 4, 99 $7 9 5$9 9, $1 99 00 9 -$ 14 9, $1 99 50 9 -$ 19 9, $2 99 00 9 -$ 24 9, $2 99 50 9 -$ 29 9, $3 99 00 9 -$ 34 9, $3 99 50 9 -$ 39 9, $4 99 00 9 -$ 44 9, $4 99 50 9 -$ 49 9, O 99 ve 9 r$ 50 0, 00 0

0.5%

2.3%

RESPONDENT DEMOGRAPHICS Fan Zip Code Mapping The most reported zip code was 64102, which is located in Kansas City Missouri.

V. Onsite Spectator Expenditure

SPECTATOR EXPENDITURE Share of Visitor Spending by Tri-County SMRI survey reported spending by county.

County

Spectators

Media

Miami-Dade

87.3%

85.0%

Broward

8.3%

9.21%

Palm Beach

4.4%

5.81%

SPECTATOR EXPENDITURE Visitor Days 368,011 total calculated number of visitor-days for estimating visitor spending. Spectators & accompanying party

Media

Vendors, NFL Staff*

Total all groups

Number unique individuals

80,137

6,290

28,991

115,417

Percent nonresidents (from outside South Florida)

87.50%

90%

SB54 was main reason visit to the region

78.8%

100%

Number nights stayed

3.32

4.78

Number in party for expenses reported

3.03

Number applicable nonlocal travel group days

60,573

8,929

41,155

110,657

Total visitor person-days

249,225

21,178

97,608

368,011

*Vendors/staff not used for analysis to avoid double counting of NFL spending. Source: 2017 IMPLAN model for Miami FL metro area, Miami-Dade, Broward, Palm Beach Counties.

SPECTATOR EXPENDITURE Average Travel Party Spending Per Day in the South Florida Region Per day travel party expenditures with the average travel party size for spectators and media three people.

Expense item

Spectators

Media

Accommodations(Lodging cost per day)

$537

$1,028

Meals/Beverages

$265

$280

Local Transportation(e. g. car rental, gas, taxi/rideshare, limo, charter bus, public transport)

$132

$251

Entertainment/Attractions (excluding Super Bowl Event tickets)

$508

$504

Merchandise(e. g. retail shopping, gifts, souvenirs)

$294

$52

Other (misc. merchandise, etc.)

$45

$40

Total

$1,781

$2,154

*Vendors/staff not used for analysis to avoid double counting of NFL spending..

SPECTATOR EXPENDITURE Total Travel Party Spending in the South Florida Region $132,593,375 calculated total travel spending in South Florida region.

Expense Item Accommodations (Lodging cost per day) Meals/Beverages Local Transportation(e. g. car rental, gas, taxi/rideshare, limo, charter bus, public transport) Entertainment/Attractions (excluding Super Bowl Event tickets) Merchandise(e.g. retail shopping, gifts, souvenirs) Other (misc. merchandise, etc.) Total

Spectators & accompanyin g party

Media

Teams

Total all groups

$32,538,131

$9,176,734

$2,624,044

*$44,338,909

$16,034,533

$2,497,743

$714,218

$19,246,494

$8,021,774

$2,241,231

$640,870

**$10,903,874

$30,751,711

$4,497,940

$1,286,165

$36,535,816

$17,785,244

$463,632

$132,573

$18,381,449

$2,727,533

$357,168

$102,131

$3,186,832

$107,858,926

$19,234,448

$5,500,000

$132,593,375

Team spending $5.5M, used profile for media. *44,338,909 split two ways for Implan sector reporting, 499. Hotels and motels, including casino hotels & 500. Other Accommodations **10,903,874 split three ways for Implan sector reporting, 402. Retail Gasoline Stores, 412. Transit and Ground Passenger Transportation, 442. Automotive Equipment Rental and Leasing

SPECTATOR EXPENDITURE Total Spending by Industry Sector $132,593,375 calculated total travel spending in South Florida by Implan sector.

Implan Sector

Amount

402. Retail - Gasoline stores

$3,634,625

405. Retail - General merchandise stores

$21,568,282

412. Transit and ground passenger transportation

$3,634,625

442. Automotive equipment rental and leasing

$3,634,625

496. Other amusement and recreation industries

$36,535,816

499. Hotels and motels, including casino hotels

$22,169,455

500. Other accommodations

$22,169,455 $132,593,375

*Vendors/staff not used for analysis to avoid double counting of NFL spending. Source: 2017 IMPLAN model for Miami FL metro area, Miami-Dade, Broward, Palm Beach Counties.

Data Insights & Appendix

EIR RECOMMENDED ACTION ITEMS “Playing-the-Data-Findings Forward”

Super Bowl LIV 2020 Economic Impact Data Insights The proceeding strategic data activations items are recommendations offered as suggested future market strategy and event planning insights for the recipients of this final report. Strategic Data Activation Item #1 The 2020 Super Bowl 54 “event” offered a very positive economic stimulus for healthy economic infusion regionally, particularly in tourism industry segments. The high SES (socioeconomic-status) of visitors profiled attending the 2020 SB 54 event distinguish these event consumers from other regional large scale events. These consumer spend attributes include the average length of stay, the sizable per diem expenses reported per outof-town participants, and the fact that this event has a significant capability to attract a large percentage of visitors to the host region. Regional County and State government/tourism agencies need to be cognizant of the economic advantages that future Super Bowl “events” have to offer tax rolls, employment generation and significant regional business stimulation (hoteliers, restaurant-owners, entertainment/arts enterprises). Strategic Data Activation Item #2 With 60.6% of visitor’s revealing they had a “more favorable” impression of the region as a result of their tourism experiences during the staging of 2020 Super Bowl 54 the prospects for continued visits/returned business to the vicinity economy remains high. This is not an easy measure to obtain with SB 54 the 11th Super Bowl Event hosted regionally (hence 67% of attendees have been to previous Super Bowl’s in South Florida). The positive qualitative measure of repeat business and travel to the regional vicinity should be documented and measured by MiamiDade/Broward/Palm Beach Counties CVB (convention and visitor bureaus). The real added value to staging large scale event(s) of this nature is in the return business. This is also an excellent barometer of how vested these visitors were in the tourism “brand” as a future vacation, business meeting, purchase of a second home/condo or relocation to the vicinity to LIVe on a permanent basis.

EIR RECOMMENDED ACTION ITEMS “Playing-the-Data-Findings Forward”

Super Bowl LIV 2020 Economic Impact Data Insights (continued) Strategic Data Activation Item #3 85.6% rated South Florida “excellent or very good” as Super Bowl site which speaks well of the overwhelmingly positive impressions created by the regional host community (South Florida). These high “marks” as reported by visitors who indicated they had attended other Super Bowls in the past, provides substantial impetus for future regional large scale sporting events as well as attracting other large scale events to the region. The true economic benefit of these events is measured in the sizable economic impact they bring to the host community in terms of new revenue realized from the visiting segment, sub-contractors, event participants, corporate sponsors who visit the region specifically to take part in Super Bowl-related events. Not only is the value of the economic contributions to the region noteworthy, but the “added value” of the media coverage, broadcast, print, cable, internet mediums cannot be overstated. They provide the region with an unmatched opportunity to showcase South Florida and what the surrounding area has offer domestic visitors who come to the region. Again, this is a key tourism brand integration selling point for community and regional leaders, whose support of staging future Super Bowl events is not guaranteed, but the compelling participating segment factors mentioned above clearly demonstrate their financial/political support is warranted.

EIR RECOMMENDED ACTION ITEMS “Playing-the-Data-Findings Forward”

Super Bowl LIV 2020 Economic Impact Data Insights (continued) Strategic Data Activation Item #4 Total event hosting and visitor spending economic impact from Super Bowl 54 on the South Florida designated market area (DMA) was: • 4,597 Employment (which represents fulltime and part-time annual equivalent jobs) • $571.9 Million output impact, including multiplier effects Additionally, the new job growth and subsequent new wage creation was realized by those employed for 2020 SB 54 Event-related jobs, prior to/during the staging of the event. With the economic impetus from hosting the event, the subsequent potential household income “re-spend” from new job creation bodes well for continued economic growth to the region, post-COVID-19 impact. Strategic Data Activation Item #5 The “gig economy’s” influence on the 2020 SB 54 event staging is particularly noteworthy. AirBnB –VRBO lodging options (tapped by 24.7% of respondents surveyed), along with Ride Share (UBER/LYFT) used by 34.9% of event attendees surveyed, offered a unique, local business opportunity not available in 2010 when the last Super Bowl was hosted in South Florida. Ultimately, the true benefit of this visitor trip/demographic profile information is in understanding and applying the supply/demand curve created by the visitor infusion in the regional host communities. Offering products/services geared specifically to the 2020 SB 54 visitors profiled.

EIR RECOMMENDED ACTION ITEMS “Playing-the-Data-Findings Forward”

Super Bowl LIV 2020 Economic Impact Data Insights (continued) Strategic Data Activation Item #6 The possibility of offering local business outreach campaigns targeting education of regional tourism-related business establishments could pay off literally and figuratively. Understanding the unique 2020 SB 54 visitor profile that future large scale sporting events bring to the regional business community in terms of marketing, price points and providing service accolades will only continue to enhance business activity and profit margins for the regional business establishments. Bears worth mentioning again that 4,597 employment (which represents fulltime and parttime annual equivalent jobs ) were created by the event, providing excellent economic stimulus to employment regionally. Strategic Data Activation Item #7 Digital innovations and social media continue to play an increasingly important role as hospitality, airline, leisure, and other related businesses look for ways to engage customers and build long-term relationships. Continuing to partner with large scale sporting events via social media platforms will afford many regional tourism-related companies with additional analytic tools to gain insights about these visitor “types” destination preferences, and deLIVer a differentiated experience, which could eventually motivate these visitor segments to visit frequently, stay longer and spend more on tourism-related services.

RESEARCH METHODOLOGY Determining Economic Impact Any developed economy, whether national, regional or local, is characterized by a high degree of interdependence among producing industries of the economy. Each industry not only produces goods or services, but also is a consumer itself, purchasing other goods and services for use in the production process. This inter-industry interaction creates additional demand and produces income and employment beyond the initial expenditure. Inputting initial expenditures (“direct impacts”) into a model generates additional impacts (“indirect” and “induced”), which when added to the direct impact produces the total impact, which may be measured in a variety of ways, such as taxable sales, tourism-related income and employment. It is a well known fact that the entertainment/festival/sport sectors are some of the high growth US industries, intertwining with virtually every aspect of the economy – from media and apparel to entertainment and advertising. Special events/festivals add to the economic strength of a community in a number of ways: • They have the ability to create new business (e.g. positive impressions by visitors who return for conventions, vacations, retirement, etc.) • They stimulate employment (staging large scale events is very labor intensive) • Revenue generated from large scale events (particularly those of longer that three to five days duration) can provide the local government with significant tax revenue; i.e. events attract visitors from outside the community.

RESEARCH METHODOLOGY Economic Impact Methodology 1. Direct dollars spent due to the subsequent regional hosting of the 2020 Super Bowl 54 in South Florida and related events, by out-of-town visitors (traveling from outside the designated study area) including venue related expenses • Super Bowl 54 participants, vendors, teams, sponsors, media, exhibitors and contractors associated with operational outcome of the event(s) • Event spectators associated with attending the 2020 Super Bowl 54 “events” 2. Event related spending as a result of the direct expenditures; direct effects/business impacts from introduction of new economic injection into the designated South Florida vicinity (Miami Dade/Broward/Palm Beach Counties 3. Re-spending as a result of the direct expenditures from said “Events” (multiplier effect: business stimulation from introduction of new economic injection into the designated community)

IV. Data Analytics Action Items

4. Demographic and economic profiles of out-of-town visiting event attendees/participants • How many attend • How much they spend • Where are they spending their money • On what do they spend while in attendance • Origin geographic locations of “out-of-town” visitors • Basic demographics 5. Economic impact spreadsheet showing how much Event(s) driven money is injected into the local economy (revenue of Event- related entities: hotels, restaurants, local transportation, entertainment, retail) 6. Corporate/business spending patterns as a direct result of Event-related activities 7. Types of local businesses effected by Event(s) driven spending 8. Precise number of jobs in all local businesses effected by Event(s) driven spending This study used the latest version of IMPLAN Professional Version 2.0 for Windows Analysis also took into consideration Florida seasonal tourism trends

RESEARCH METHODOLOGY Research Platform and Parameters SB LIV Data Collection Protocol Metrics Onsite Execution Dates: 1-23--2.2.2020 Data Collection Target: Hard Rock Stadium & Identified SB LIV Super Bowl Events OR attendee populations “hot spots” Research Technique: Modified Intercept Interviews “Typical” Data Collection Time 1 PM IV.Interval: Data Analytics Action Items - 8 PM; digital versions Total Population: 80-150 K (Projection) Sample Size: N=250-1000 (Varies on Event Size-Completes Incentivized SB LIV Lapel Pin) Sampling Error: 2-3.1% (+/-) Confidence Interval: 95% Sample Randomization: Controlled 1:7; Data Uptake/Sections: Cross Pollination Event Site OR Seating Bowl SMRI Team Training: Script & Certification Mechanism (12-16 team members)

APPENDIX Impacts by NAICS Industry: Stadium Improvements Improvements to Hard Rock Stadium during 2015-19 were valued at $579.1 million. These improvements were key to selection of Miami as the host city for Super Bowl 54. One fifth of this value ($115.8 million), representing average annual spending over the five year period, was considered applicable to the Super Bowl, as reflected in these results. Impacts included 991 annual equivalent jobs and $155.5 million industry output. Note that these impacts were not included in the main results for visitor spending and event hosting. NAICS Industry 11 Agriculture, Forestry, Fishing & Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail trade 48-49 Transportation & Warehousing 51 Information 52 Finance & insurance 53 Real estate & rental 54 Professional, scientific & tech. services 55 Management of companies 56 Administrative & waste services 61 Educational services 62 Health & social services 71 Arts, entertainment & recreation 72 Accommodation & food services 81 Other services 92 Government Total

Employment (jobs) 2 1 1 352 56 87 87 43 10 34 41 63 10 49 10 57 11 43 33 2 991

Labor Income Value Added Output (M$) (M$) (M$) $0.1 $0.1 $0.2 $0.0 $0.1 $0.2 $0.2 $0.7 $1.5 $19.9 $28.2 $52.7 $2.9 $3.8 $11.9 $7.0 $13.9 $20.4 $3.6 $5.7 $8.8 $2.0 $2.7 $6.1 $1.3 $2.5 $5.2 $2.3 $3.4 $7.6 $0.9 $8.5 $12.9 $4.7 $5.5 $9.0 $1.1 $1.3 $2.3 $1.8 $2.2 $3.4 $0.4 $0.4 $0.6 $3.2 $3.6 $5.9 $0.3 $0.5 $0.9 $1.2 $1.8 $3.0 $1.2 $1.6 $2.3 $0.2 $0.3 $0.7 $54.3 $86.9 $155.5

Values in 2020 dollars. Employment represents fulltime and part-time annual equivalent jobs. Source: 2017 IMPLAN model for Miami FL metro area, Miami-Dade, Broward, Palm Beach Counties.

APPENDIX Local and Federal Tax Impacts: Stadium Improvements Tax Item

Amount ($1000)

Dividends

$23

Social Ins Tax- Employee Contribution

Social Ins Tax- Employer Contribution

TOPI: Sales Tax

$3,018

TOPI: Property Tax

$2,478

TOPI: Motor Vehicle Lic

$44

TOPI: Severance Tax

TOPI: Other Taxes

$456

TOPI: S/L NonTaxes

$182

Corporate Profits Tax

$143

Personal Tax: Income Tax

Personal Tax: NonTaxes (Fines- Fees

$376

Personal Tax: Motor Vehicle License

$46

Personal Tax: Property Taxes

$26

Personal Tax: Other Tax (Fish/Hunt)

Total State and Local Tax

$6,798

Social Ins Tax- Employee Contribution

$3,171

Social Ins Tax- Employer Contribution

$2,670

TOPI: Excise Taxes

$445

TOPI: Custom Duty

$185

TOPI: Fed NonTaxes

$29

Corporate Profits Tax

$842

Personal Tax: Income Tax

$4,693

Total Federal Tax

$12,034

Values in 2020 dollars. Employment represents fulltime and part-time annual equivalent jobs. Source: 2017 IMPLAN model for Miami FL metro area, Miami-Dade, Broward, Palm Beach Counties.

APPENDIX

For the purposes of this report, the following are standard SMRI research limitations assumed during the data collection, data analysis and report generation phases of the research for the 2020 SB 54 EIR Report: • The reliability and validity of information provided to SMRI by individuals, groups and organizations contacted throughout the preparation of the report; • The reliability and validity of secondary research information and reporting systems made available to SMRI during the preparation of this report; • South Florida Tri-County variations in tax structure and rates.

Thank You

For Contracting SMRI To Service Your Economic Impact Data Intelligence Needs!

Super Bowl LIV Creates a $25 Million Economic Impact for The Palm Beaches

The Super Bowl Host Committee released its official study documenting the economic impacts of visitors and events leading up to Super Bowl LIV – a historic game which marked the crossroads between South Florida’s record-breaking 11th Super Bowl and the culmination of the National Football League’s 100th season celebration. While the game was played on Feb. 2, 2020 at Hard Rock Stadium in Miami, Super Bowl LIV delivered events and an economic benefit to the entire South Florida region. Super Bowl LIV lived in The Palm Beaches. Palm Beach County Administrator Verdenia Baker served on the Super Bowl Host Committee representing Palm Beach County and ensur ing The Palm Beaches would gain from an economic and community standpoint from this enormous sports event. The Palm Beach County Sports Commission facilitated the effort of bringing Super Bowl LIV and its impact to The Palm Beaches by hosting 12 Super Bowl Celebration Events over a 7-day stretch leading up to the game. According to the report, Super Bowl LIV generated over $25 million in visitor spending for The Palm Beaches. The study revealed that

Super Bowl LIV created a $572 million economic impact for Miami-Dade County, Broward County, and Palm Beach County. The Palm Beaches received 4.4% of total revenues generated from Super Bowl LIV. Before the game was played, The Palm Beaches was already a winner as 29 small businesses from Palm Beach County were selected to provide goods and services to the Super Bowl as part of the NFL’s Business Connect program. This program aims to provide diverse, qualified, and certified South Florida area businesses opportunities to compete for special event related contracts connected to the Super Bowl. The Palm Beach County Sports Commission’s collection of Super Bowl Celebrated events, held in partnership with the Super Bowl Host Committee, took place across The Palm Beaches, from south county to north county and west into the glades. The events kicked off on December 9, 2019 as the Super Bowl Host Committee traveled via Brightline to attend a press conference hosted by the Palm Beach County Sports Commission at the Brightline station in West Palm Beach. During the press event, the lineup of Palm Beach County Super Bowl events was announced by ESPN’s Jason Pugh and featured appearances from the Palm Beach Symphony Brass Quintet and the Keiser University Spirit Squad. On Monday, Jan. 27, 2020, in partnership with Palm Beach County Parks and Recreation, two free football clinics were held at Orange Bowl Field at Pioneer Park in Belle Glade and Lake Lytal Park in West Palm Beach. The clinics featured guest appearances by current and former NFL players including Miami Dolphins nose tackle and 2019 Walter Payton Man of the Year nominee Davon Godchaux, former Super Bowl MVP Santonio Holmes, and Dolphins Walk of Fame member O. J. McDuffie, among others.

On Tuesday, Jan. 28, 2020, NFL players and alumni, including Indianapolis Colts quarterback Jacoby Brissett, visited children at St. Mary’s Medical Center and Palms West Hospital. These

visits helped to advance the NFL Alumni Organization’s year-round mission of “Caring for Kids,” and enhance the lives of young people, while also offering role models for today’s youth.

On Wednesday, Jan. 29, 2020, Delray Beach came alive with style for the 7th annual Delray Beach SUPER Fashion Week. The kick-off event started with “Fashion Bowl 54” complete with a live runway show featuring spring and summer fashion looks. Also, that day, a Super Bowl Community Celebration was held at Juno Beach Park. The event featured food trucks, a live band, and an autograph signing by former NFL players. The week of events continued Thursday, Jan. 30, 2020 with Super Clematis by Night, the largest Super Bowl celebration in Palm Beach County with over 10,000 people in attendance. The block party event featured interactive sports clinics, a turf playing field, marching bands, obstacle courses, NFL players and mascots, give-a-ways, and a headlining concert performance by platinum recording artists Smash Mouth. The big weekend began on Friday, Jan. 31, 2020 with a block party in the heart of Delray Beach. The Super Bowl Pep Rally at Old School Square Park featured a free concert and a pop-up fashion show. On Saturday, February 1, 2020, a grand re-opening was held for the West Palm Beach Police Athletic League center. The ribbon cutting ceremony was performed by Mayor Keith A. James and featured appearances by former NFL players Jack Brewer and Tommie Harris. Later that afternoon at FITTEAM Ballpark of The Palm Beaches, Brew Bowl 1 took place featuring craft beer tastings, a live band, autograph signings by current Miami Dolphins players, and a special appearance by the Vince Lombardi Trophy.

Over the weekend, football fans and NFL alumni set sail to the Bahamas with Bahamas Paradise Cruise Line. The “Super Bowl 54 at Sea” featured meet-and-greet opportunities with former NFL players over a two-day cruise.

Economic impact by County… $499 million for Miami-Dade County $48 million for Broward County $25 million for Palm Beach County Super Bowl LIV by the numbers… 88% of attendees at the game were out-of-town visitors

368,011 visitor-days (nights) in South Florida $1,781 average spending per party-day by spectators $2,154 average spending per party-day by media 74% traveled to South Florida by commercial airline 61% reported having a “more favorable” impression of South Florida 41% planned to return to the region next year

6.D.-1.