Advertising – Spartan Race

The Palm Beach County Sports Commission was highly visible when The Palm Beaches hosted the Spartan Race at Burt Aaronson South County Regional Park in Boca Raton the weekend of April 22. Before, during, and after the event, the Sports Commission were featued in social media posts (pictured below), banners throughout the race grounds and other signage.

Thousands Take On The Palm Beaches Spartan Sprint Weekend in Boca Raton

The Palm Beach County Sports Commission partnered with Spartan Race, Inc. in organizing The Palm Beaches Spartan Sprint Weekend on April 21- 22 at Burt Aaronson South County Regional Park in Boca Raton. Over 9,500 participants from across the United States competed in the event.

Spartan Race is the world’s largest obstacle competition and endurance brand. This event featured Spartan’s signature “sprint” style race, which encom passes 3.2 miles and 20 obstacles. Obstacles included fire jumps, tall walls, monkey bars, rope climbs, and more. Runners entered one of three different divisions. The elite division was held for the best of competitors. Racers also competed by age group ( 14 -17, 18 -24, 25 -29, 30 -39, 40- 49, or 50+), or entered the open division for more recreational racers.

Consistent with Spartan events around the world, The Palm Beaches Spartan Sprint Weekend featured a youth race, for ages 4 -13 years, where they were put to the test against age- appropriate obstacles and race distances.

With an influx of visitors, the event created over $5 million in visitor spending for Palm Beach County while filling thousands of hotel rooms. The room night demand is expected to arrive at more than 4,200.

The host venue for the event, Burt Aaronson South County Regional Park, has been home to the race since 2019 when the Palm Beach County Sports Commission won a bid to bring the event to Boca Raton. The facility is one of the most vers atile sports venues in Palm Beach County.

Palm Beach County hosted this Spartan Race for the fourth time in the last five years (the event was canceled in 2020 due the pandemic). Spartan is the world’s most prominent organization that promotes endurance sp orts that includes extraordinary challenges. Spartan participants have incredible brand loyalty and travel from all corners of the globe to experience these races.

Spring Brings Still Photography To The Palm Beaches In This Issue

TMRW SPORTS IN PBC

SECRET RELATIONSHIPS

LEGALLY BLONDE

WHAT’S POPPIN’ PBC?

LEGISLATIVE UPDATE

COASTAL VIBES

ARTY GOLF CLASSIC

The Palm Beaches are camera ready for editorial campaigns, product photography, street fashion and lifestyle imagery with a variety of backdrops from agricultural to waterway angles and everything in between. Recently, the California company Ruggable choose the 2022 Kips Bay Designer Showcase Home in West Palm Beach as the backdrop for their line of washable rugs inspired by style icon, Iris Apfel.

Anthropologie also utilized the same location on their collaboration with Londonbased printmaker Ellen Merchant whose collection required a stylized backdrop to show off the prints in the collection. Miami-based Broder Productions scouted the location and utilized the property for scenes inside and outside to take advantage of the lighting and saturated colors.

The production team for Vineyard Vines brought their quintessential American clothing line to town for a bit of fun in the sun, spending an entire day on the water, first on a sailboat, then on a picnic boat and wrapped up their two-day shoot at their shop on Worth Avenue.

One Kings Lane found a property in West Palm Beach to be the setting for products that launched during the spring. Meanwhile, Lacoste featured Venus Williams in their newest sunglasses campaign in Delray Beach.

Year after year, the still photography industry has generated millions of dollars for the County. And with brands using ambassadors that live in The Palm Beaches, it’s no surprise that agencies are choosing to shoot their catalog work and media campaigns where their brand ambassadors live. Find more locations for filming in our searchable online locations database.

STUDENT SHOWCASE, ONE MORE TIME!

The Palm Beaches Student Showcase of Films welcomed a full house on April 21, 2023 at the Maltz Jupiter Theatre event paid homage to the ‘90s and celebrated Florida’s best student filmmakers. The award show featured a red-carpet experience, jams from the ‘90s, and one poppin’ opening act. Frank Licari, stage and screen actor, producer, and host of the South Florida PBS series On The Town in The Palm Beaches with Frank Licari, opened the show with his rendition of a late-night ‘90s talk show and a medley of fan-favorite hits, including the Brittany Spears’ debut single, Baby One More Time. More than 600 guests, including celebrity presenters, industry pros, media, County dignitaries, and performers, attended the event. The Showcase received a record-breaking 528 eligible submissions from 75 schools across the state. 12 winners were awarded more than $20,000 in scholarship money, along with customized signature trophies. Click here for a full list of 2023 SSOF winners.

Coco Gauff Is Face Of Baker Tilly

Tennis star Coco Gauff has been announced as the new brand ambassador for CPA firm Baker Tilly US, LLP. CEO Alan Whitman, spoke highly of Coco, calling her a "trailblazer" whose "quiet confidence and steely courage are riveting to watch." Meanwhile, Coco described Baker Tilly as a "dynamic organization" that dreams big and thinks boldly and expressed her excitement at building a rewarding relationship with them. The partnership's use of promotional shots that feature two of PBC’s locations showcases the sports and entertainment scene on a worldwide platform. Production took place at the Delray Beach Tennis Center and the Ray Hotel. The Tennis Center, featuring a stadium that holds 8,200 spectators, boasts 14 clay courts and 6 hard courts that host several professional and amateur tournaments throughout the year.

The Ray Hotel, located in downtown Delray Beach, features large-scale sculptures and lush open-space areas that are perfect for filming.

MADOFF, THE MONSTER OF WALL STREET LEGALLY BLONDE, THE MUSICAL

The Netflix docuseries Madoff, The Monster of Wall Street opens with a scene of waves crashing along the shores of Palm Beach. From there, viewers are taken to an elite country club restaurant overlooking the ocean. That location is Al Fresco at the Palm Beach Par 3, Florida’s top oceanfront golf course. The series gained international attention for its gripping portrayal of one of the biggest financial frauds in history, chronicling the rise and fall of Bernie Madoff through the massive Ponzi scheme that defrauded thousands of investors of billions of dollars. The series, directed by Academy Award nominee Joe Berlinger, has a 90% critic score on Rotten Tomatoes. To find film-friendly locations in The Palm Beaches, visit our online database

The international award-winning tribute to Girl Power, Legally Blonde, The Musical, is coming to the Kravis Center. The adaptation of the romantic comedy starring Reese Witherspoon as Elle Woods, is coming live to the Alexander W. Dreyfoos Concert Hall from May 16 to May 21, 2023 Grab a seat and immerse yourself in the story of Elle, a prominent sorority girl who is smart, beautiful, a fashion icon but most importantly (to her)single! To win over her ex, Elle decides to show that she is more than just a pretty face – and enrolls in Harvard Law School for her Juris Doctorate. With some laughs and tears, the cast tells the story of beauty and brains and everything in between. The line-up features world-class artists in music, dance, comedy, top-touring Broadway hits and more at the Kravis Center for the Performing Arts. For events listed on the FTC website, visit https://www.pbfilm.com/events-month.

Palm Beach County is excited to announce the return of the Delray Beach Pickleball Open & Shootout for its 3rd Annual event, May 10-14, 2023! This event has been a huge success the past two years and is now offering new divisions for seniors and super seniors, as well as a $30K prize purse for the Pro and Senior Pro divisions. For those who want to witness the high-level competition up close, there are limited VIP stadium seating packages available. The event also includes a Pickleball with a Purpose Charity Pro/AM and a Celebrity Exhibition on May 10th, featuring the new NPL Champions League Exhibition between Boca Raton Picklers and Naples on Stadium Court. Viewers can catch all the action from the event, which will be televised or streamed by various networks. Don't miss out on the chance to experience the excitement firsthand! Check out the 3rd Annual Delray Beach Pickleball event sizzle reel for a sneak peek of what's to come.

Look out Monday night football fans, golf is coming for the prime time spot!

TMRW Sports Group – a sports tech business founded by TigerWoods,Rory McIlroy and sports media executive, Mike McCarley, will bring a first-of-its-kind league and venue to Palm Beach County and will evolve the sport of golf.

In February, guests attended the groundbreaking ceremony for Tech Golf League (TGL) at Palm Beach State College. In partnership with the PGA Tour, TGL will offer virtual and inperson golf games to fans everywhere. Like other live sporting events, this new-aged interactive league will allow stadium fans to have an up-close experience watching some of their favorite golfers compete in 18-hole match play in 15 regular-season games beginning in 2024. In addition to driving more tourism and golf fans to The Palm Beaches. TMRW Sports Group donated $1M to Palm Beach State College to develop a hightech golf league on the Palm Beach Gardens campus.

FIND OUT WHAT’S POPPIN’ ANYTIME ON DEMAND

Get ready! Kitty Lundan and her crew are out in The Palm Beaches shooting more episodes of the great new series What’s Poppin’ PBC? Kitty’s wit, style and comedic flair light up the screen, whether she’s sampling fare from a vegan food truck in West Palm Beach, grooming horses at an equine-rescue in Jupiter Farms or taking time for a night on the town in Lake Worth Beach. Kitty, a local entertainer and media personality, relishes her new role: “I am an official TV producer,” she says, “Wow, sometimes reality just hits you.” You can catch the latest shows on demand at thepalmbeaches.tv.

MTV’S SECRET RELATIONSHIP

The Palm Beaches were highlighted in the recently aired MTV show Help! I’m in a Secret Relationship, Season 2, and featured several locations throughout the County. The show's production team worked closely with the FTC to secure locations, coordinate off-duty police, and bring their vision to life.

The crew filmed scenes at popular locations, including Lake Worth Beach, West Palm Beach, Mizner Park in Boca Raton, and Atlantic Avenue in Delray Beach. The show also featured stunning aerial shots of the County's coastline and beautiful beachfront properties. The production team was impressed with Palm Beach County’s diversity of locations and the cooperation of local authorities in making the filming process as smooth as possible and wanted to thank all the businesses, authorities, and individuals who helped make their production a success.

STUDIOS & SOUNDSTAGES

Palm Beach County is proud to be home to more than 150 production related companies, including several studios and soundstages available for filmmakers and production companies alike. These facilities range in size from 2,500 to 22,000 square feet, and are equipped with state-of-the-art technology for a variety of production needs. With easy access to highways and Palm Beach International Airport, as well as local resources and support, the variety of studios and soundstages available in The Palm Beaches make it a convenient and film-friendly destination for productions, large or small.

In addition, the County offers a wide variety of unique locations that are camera ready for production along with free One-Stop permitting, designed to secure locations for commercial filming purposes. For more information, including finding the best option for your production needs, visit the Palm Beach County Film & Television Commission's website,

Judge Earl Stewart Commercial

Earl Stewart Toyota filmed in Palm Beach County for the second time to create webisodes and commercials at the historic 1916 Courthouse. The dealership previously filmed at the courthouse in 2022 and enjoyed the experience so much that they returned to the iconic location.

The 1916 Courthouse is a popular location for courtroom scenes due to its grandeur and sophisticated architecture. The building's unique history and stunning features make it an ideal setting for a wide range of productions. The dealership's dedication to preserving the history and beauty of the County is evident in their choice of location. Earl Stewart Toyota's decision to return to the courthouse for their latest production highlights their commitment to creating engaging, relatable, and memorable content for their audience. The final product of Earl Stewart Toyota’s production can be seen here

Legislative Update

Lawmakers in Tallahassee put Florida’s entertainment production industry in the spotlight during the recent legislative session.

House Speaker Paul Renner introduced House Bill 5 that –among other things eliminates the Entertainment Industry Sales Tax Exemption, managed by the Florida Office of Film and Entertainment. If passed, this could increase production costs for filmmakers operating in The Palm Beaches and throughout the state.

The stand-alone bill was renamed HB7030 and cleared all committees in the House. However, the Senate has not yet taken up the issue. The 2023 legislative session runs through May 5th. Check out these entertainment production industry podcasts to stay up-to-date and in

NATURAL BEAUTY, BBQ AND MILITARY TRIBUTES ON PBTV’S WATCH PARTIES IN MAY

Want to learn about Boca Raton’s role in WW2 efforts? Or discover some of the most beautifully landscaped gardens on the planet? What about finding Bar-B-Que so good it’ll make you want to dance? Subscribe to the Film Commission’s YouTube channel and tune-in every Tuesday at noon in May to find out. The Palm Beaches TV Watch Party series is made up of short clips from popular PBTV programs, like On the Town in The Palm Beaches with Frank Licari, What’s Poppin’ PBC? & Passport to The Palm Beaches. Local sports personality, Theo Dorsey is not only the host he’s also a fan: “My favorite part,” he says, “is discovering new, fun things to check out in Palm Beach County and share them with the world!”

FILM FLASHBACK: BODY HEAT

As summer approaches, movie fans might want to revisit the classic neo-noir film, Body Heat. Set in a sultry Florida town during the hottest months of the year. The 1981 film features locations such as the Lake Worth Beach Casino Building and Beach Complex and stunning Palm Beach mansions. Directed by Lawrence Kasdan, the movie's storyline revolves around deceit, passion, and murder, with intense lighting and music to heighten its drama. The on-screen chemistry between William Hurt and Kathleen Turner makes for an engaging watch and solidifies Body Heat as a classic of the neo-noir genre. For those seeking a thrilling crime story with a steamy Florida setting, this is a must-watch film that perfectly captures the atmosphere of the summer season.

Location Spotlight Coastal Backdrops

With 47 miles of coastline, there is a wide variety of coastal back drops including inlet waterways that are ready for their closeup. The Boca Raton Inlet leads to Lake Boca where luxury living and the iconic hotel The Boca Raton reside. Don’t miss the Eschelman Pavilion, a remnant of the Cloisters Inn from the 1920s, a popular location for photography - with its arches, create a striking backdrop for lifestyle images.

For a more industrial look, the Boynton Beach Inlet offers a sand dredge on the north side of the inlet that pumps sand onto the beach just past the very large black boulders that dot the shore in clusters and serve as an interesting backdrop for models to pose against.

The Lake Worth Inlet is a shipping lane for cargo and cruise ships and the home of Peanut Island. The area boasts a legendary sand bar for snorkeling, strolling and sunbathing, making for a lively atmosphere and backdrop for all things coastal.

Jupiter Inlet is where the Loxahatchee River and the Intracoastal Waterway converge into the Atlantic Ocean with several marinas and waterfront dining options within view of the historic Jupiter Lighthouse. Find out more about coastal backdrops by visiting our online locations database.

Education Corner

The Arty Falk Memorial Golf Classic presented by Palm Beach Gardens High Schools Sports Management and Recreation Magnet Program, returns this month to The Palm Beaches.

This fundraiser is the only event that supports all six of the schools magnet programs and the Arty Falk Scholarship honors their beloved, late assistant principal and the founder of the school’s Five Star Magnet School Program. The program offers students unique courses and opportunities in preparation for top postsecondary schools and future careers including Culinary Arts, Global Business & Entrepreneurship, Pre-Medicine, Sports Management and Recreation, Television and Film Production Technology and Tourism, Hospitality and Resort Management. Over 1,000 students are enrolled in the six program areas and take specialized classes that emphasize academics and important life and career skills. The golf tournament benefits the award-winning programs at Palm Beach Gardens High School that is known for preparing young people for college and the workforce with hands on learning.

Join faculty, students and supporters to celebrate the PBGHS Five Star Magnet Program on Saturday, May 13, 2023, at the Sandhill Crane Golf in Palm Beach Gardens for breakfast, networking, contest, silent auction, awards, lunch…and of course, a lively round of golf for a good purpose!

To register or find out more about sponsorship opportunities, visit artyfalkgolfclassic.com

Production Activity Report For March 2023

Variance Explanations

Percentage change variances of ± 10% in performance statistics are explained in this section

1. Total Production Revenue: A 12% YTD increase in Total Production Revenue is due to high-budget projects that helped get production off to a strong start in the new year. Those high-impact productions include a Super Bowl commercial featuring Serena Williams, a TV series for Amazon Prime, a TV series for Paramount+, and – most recently – the 2023 Honda Classic.

2. Total Productions: A 10% YTD increase in Total Productions is due to the increase in permits issued. Some projects, such as a docuseries out of the UK and a lifestyle show out of Canada, required multiple permits as they worked throughout Palm Beach County.

3. Total Leads: A 30% decrease in Total Leads can be attributed to filmmakers’ access to available technology. Rather than needing to communicate or coordinate with a film office, many professionals can now search for locations online by using tools like the FTC’s online location database. In fact, during the first three months of 2023, website traffic to the FTC’s location database page increased 154% compared to the first three months of 2022.

4. Lead Responses: A 29% decrease in Lead Responses goes hand-in-hand with the decrease in Total Leads

5. Lead Conversions: A 25% decrease in Lead Conversions represents 18 leads converted to projects during the first three months of 2023 versus 24 Lead Conversions in 2022. With that, the decrease in Lead conversions goes hand-in-hand with the decrease in Total Leads.

6. Website Unique Visitors: A 150% YTD increase in Website Unique Visitors is due to a spike in website visitors during the firth three months of the year Website traffic increase in January was largely driven by traffic to pages on the website related to the Student Showcase of Films, which had a record-breaking numberofentriesthisyear. ThespikeinFebruary’swebsitetrafficwaslargely drivenby afewsocialmedia posts that were shared by groups with large audiences. And March saw a 25% increase in website traffic compared to the previous year.

23-065 3 Blink

March 2023 Permits & Shot No Permits

London, UK

23-068 3 Crawford Entertainment Lake Mary, FL

February 28 / March 2 / March 9 / March 11 – EXTERIOR BROLL: Area in West Palm Beach from corner 1st St & N Tamarind Ave to corner 3rd St & N Tamarind Ave to corner 3rd St & FL-5 to corner 1st St & FL-5

February 28 – EXTERIOR BROLL: Coconut Lane, Ocean Ridge

March 1 – EXTERIOR B-ROLL: Area in Boca Raton from N Federal Hwy & 28th St to N Federal Hwy & 20th St

March 2 – INTERIOR

INTERVIEW: Office of The State Attorney, 401 N Dixie Hwy, West Palm Beach, FL 33401 March 4 / March 7 / March 8 –EXTERIOR B-ROLL: Jupiter, FLFrederick Small Road, Poinciana Drive, Barcelona Drive, San Mommy DearestDonna Horwitz Story

MANG Nursery (Private Location) - 312 Pine Way Trail, West Palm Beach, FL 33406 Currie Park Boat Ramp - 2400 N Flagler Dr, West Palm Beach, FL 33407

Tarpon Cove - No address (Community Event Planting mangroves) In intercoastal Protect

23-069 3 Blink Films London, UK

February 28 / March 2 / March 9

/ March 11 – EXTERIOR B-

ROLL: Area in West Palm Beach from corner 1st St & N Tamarind Ave to corner 3rd St & N

Tamarind Ave to corner 3rd St & FL-5 to corner 1st St & FL-5

February 28 – EXTERIOR B-

ROLL: Coconut Lane, Ocean Ridge

March 1 – EXTERIOR B-ROLL: Area in Boca Raton from N Federal Hwy & 28th St to N Federal Hwy & 20th St

March 2 – INTERIOR

INTERVIEW: Office of The State Attorney, 401 N Dixie Hwy, West Palm Beach, FL 33401

March 4 / March 7 / March 8 –

EXTERIOR B-ROLL: Jupiter, FLFrederick Small Road, Poinciana Drive, Barcelona Drive, San Mommy DearestDonna Horwitz Story

February 28 / March 2 / March 9 / March 11 – EXTERIOR B-

ROLL: Area in West Palm Beach from corner 1st St & N Tamarind Ave to corner 3rd St & N Tamarind Ave to corner 3rd St & FL-5 to corner 1st St & FL-5

February 28 – EXTERIOR BROLL: Coconut Lane, Ocean Ridge

March 1 – EXTERIOR B-ROLL: Area in Boca Raton from N Federal Hwy & 28th St to N Federal Hwy & 20th St

2 – INTERIOR

Office of The State Attorney, 401 N Dixie Hwy, West Palm Beach, FL 33401 March 4 / March 7 / March

&

23-079

Student Permit 3

Arielle Wiedeman - Palm Beach Atlantic University Palm Beach, FL

The corner of Merrill Avenue and Hamptons Road in West Palm Beach by the Marshall and Vera Lea Rinker Athletic Campus MisTAKEN 7

February 28 / March 2 / March 9

/ March 11 – EXTERIOR BROLL: Area in West Palm Beach from corner 1st St & N Tamarind Ave to corner 3rd St & N Tamarind Ave to corner 3rd St & FL-5 to corner 1st St & FL-5

February 28 – EXTERIOR BROLL: Coconut Lane, Ocean Ridge

March 1 – EXTERIOR B-ROLL: Area in Boca Raton from N Federal Hwy & 28th St to N Federal Hwy & 20th St

March 2 – INTERIOR

INTERVIEW: Office of The State Attorney, 401 N Dixie Hwy, West Palm Beach, FL 33401

March 4 / March 7 / March 8 –

23-080 3

EXTERIOR B-ROLL: Jupiter, FLFrederick Small Road, Poinciana Drive, Barcelona Drive, San Mommy DearestDonna

TOTAL SHOT NO

PERMIT 24

S = Tourism Branding Content Sponsorship Program (TDC Funded)

NOTE: Production Revenue is reported once with the first Permit/Shot No Permit of each Sponsorship Project.

Permits & Shot No

Permits Totals

*The Honda Classic numbers are a percentage of the total economic impact projected. We are waiting to receive actual numbers from the Sports Commission.

* The FTC will use a monthly average based on the year 2022 unless advised to do otherwise by these companies.

**The C.V. Whitney & Les Amours Cup numbers are a percentage of the total economic impact projected for both events. We are waiting to receive actual numbers from the Sports Commission.

Permits & Shot No Permits Projects Subtotals

$11,369,286 $13,811,683 $25,180,969