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Social Media & Digital Advertising

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Event Fact Sheet

Event Fact Sheet

Social Media:

• Creating and publishing content across all Palm Beach County Sports Commission social media accounts which currently includes Facebook, Twitter, Instagram, LinkedIn, and YouTube

• Managing HubSpot marketing software to schedule posts and track engagement across all platforms

Top performing social media posts:

• Nearly 500 athletes from across the state of Florida came together to compete in the AAU Florida Gold Karate Championships and National Team Trials on April 15-16 at Palm Beach Atlantic University – PBA

• The nation's best golfers are coming to Palm Beach County for the @NCAA Division I Women's Golf Regional!

Earned Media: The Billie Jean King Cup

The United States earned their place in the Billie Jean King Cup finals after defeating Austria in The Palm Beaches. The Palm Beach County Sports Commission partnered with the United States Tennis Association to host the matches from April 14-15 at the Delray Beach Tennis Center. This Billie Jean King Cup Tie was a best-of-five match series with two singles matches on Friday, April 14 and two reverse singles matches and a doubles match on Saturday, April 15. The Billie Jean King Cup brought international attention to The Palm Beaches through widespread media coverage and a live broadcast of the matches on the Tennis Channel.

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