PROJECT

Dates Lead Markets Status

Brand Activation August/September PR/Brand New York

• In discussion with Saks 5th Avenue for high-impact brand partnership

Metaverse September Digital National

• After detailed evaluation and consideration, we have decided to delay the Metaverse project until the 2024 fiscal year. During the course of the project exploration, in tandem with putting together plans for marketing technology advancements over the next 6-12 months, it became apparent that several pieces of core technology infrastructure should be in place prior to building out our Metaverse platform. These items include but are not limited to finalizing our website redevelopment, developing a Customer Data Platform (CDP) to store and expand on first party customer data, and building a data lake to store, process, and secure our data in a centralized repository. These efforts will lay a solid foundation to build our Metaverse platform on top of, and ensure the project is a success. Additionally, there has been a degree of deceleration of investment in Metaverse projects across the likes of Meta, Microsoft, and Disney which will impact the entire ecosystem, waiting this out for a few months is advisable: https://www.wsj.com/articles/the-metaverse-isquickly-turning-into-the-meh-taverse-1a8dc3d0

Accessible Travel JanuarySeptember PR/Brand/Social All Target Markets

• Reallocated $153,000 of this budget to OTA campaign portion to cover July, August, September.

• Plan approved for:

• Joining Travelability's Destination Ally Club

• Enter into Partnership with Travelability for writing an Accessibility Strategic Plan and for Travelability to work with The Palm Beaches in an advisory capacity

• Confirming accommodation and non-accommodation partners for Wheel The World Assessments, to include 30 partners + PBIA and PBCCC

• Training agreement to become a Certified Autism Destination, and have staff go through accredited training

• Staff Certified Autism training to begin Thursday, 5/4, with 30 day goal completion date.

• Hosted accessibility influencer @justcpnotspecial with 63k followers. She also wrote 2 blogs for us, one in Spanish

• Zimmerman concepting Sea to Preserve campaign creative with a first look scheduled for May 15

• Launched marketing promotions to databased and additional distribution channels such as Cvent and 3rd party partnerships. Executed on PCMA and trad experience and received new lead opportunities and contracts to utilzing incentive dollars. Secured 40,000 plus room nights with incentive dollars and aquired two industry events - confidential and Smart meetings national meeting

•Introduced new convention center focused promotion to become more competitive Nationally. Securing additional short term cvent promotions to fill gap within the summer months

Project Dates Lead Markets Status

Multicultural Market JanuarySeptember Sales/Marketing

BIPOC, Hispanic, LGTBQ+

• Commenced planning process for enhanced participation multicultural trade events and marketing partnership agreements. Signed marketing partnership with National Coalition of Black Meeting Planners ,LGBTQ's annual PROUD event in Los Angeles, and Connect Diversty, Faith and Specialty Markets

•Confirmed ConferenceDirect DEI Focused commitment$12,750.00

•Confirmed Proud Experience Summit and IGLTA Membership$10,720.00 Expanded Representation Firms

Domestic, Canada, Mexico, Columbia, Brazil, UK, & Germany

• Initiated discussions with existing representation firms to determine capabilities and potential to manage MICE and other expanded sales/marketing responsibilities. Reviewing proposals from representation firms. Expanded presence and activation in Colombia with travel trade operators, tradeshow and golf activation

•Final stages in negotiations with VOX to firm up representation for MICE business from Canada. Invited group director to DR to extend better perspective with destination. Committing ranging from $35-40K annually.

•Seeking proposal from UK and Mexico for MICE Transformational Events DecemberSeptember Sales/Marketing Wellness, Culinary & Multicultural

• Initiated discussions with major internationally acclaimed event organizers to secure a Palm Beaches launch in late 2023. Executed on planning trip with wellness event organizers

• Launched The Pink Retreat partnership for event in June 2023

Incurred additional expenses of on GMID and of transporation costs and housing and registration for PBCCC group. Executed on additoinal site inspections that included airfare and overnight accommodations. Executing on Mobile VIC Center to be utlized for Convention Center Group & Consumer Events,

April 2023

Performance Dashboard

1 New performance indicators as of 10/1/22. Previous year totals were not measured.

Highlights

Advertising

The Council’s annual MOSAIC campaign launched in April with 27 special offers from 25 Palm Beach County cultural attractions. The Council’s advertising agency, Push, launched the advertising campaign the first week of April, driving traffic to the MOSAIC web page (mosaicpbc.com) to collect email addresses, share suggested itineraries, and link to hotel discounts and special packages compiled by Discover on its website. The specific offers and redemption details were added to the website the third week of April. New promotional materials, including T-shirts, posters, and commemorative lapel pins, were distributed alongside existing promo items such as selfie spots and pool floats. Print collateral was also distributed promoting 31 MOSAIC Experiences in May and Palm Beach County Open Studios, which occurs on May 20. Approximately 20 social media influencers attended a cultural tour and cocktail reception hosted by the Council at The Square on April 11 in exchange for helping us spread the word locally about MOSAIC. On April 28, a special activation began at the Hilton West Palm Beach to promote MOSAIC to its hotel guests and beyond, with the opportunity to enjoy a free coffee with purchase for those who snap a selfie with the custom sign and post to social media with the campaign’s hashtags. The Hilton WPB coffee shop staff will be sporting MOSAIC t-shirts throughout the activation in May. In late April, another hotel partner, the Jupiter Island Resort & Spa, agreed to promote MOSAIC by providing Shades of Culture pool floats to swimmers during the month of May.

Co-op ad placements at PBIA are ongoing, and in April the Council sold out all remaining slots at the airport’s baggage claim for the rest of FY23. Two cultural organizations took advantage of MOSAIC digital co-op placements and 10 participated in the Council’s MOSAIC special section co-op that published in Florida Weekly.

Also in April, the Council worked with Push to continue fine-tuning its new cultural tourism advertising campaign, which will launch this summer. Push and the Council also finalized wireframes of the Council’s new website, and the first design draft was delivered on April 28 for review the first week of May.

Highlights

Public Relations

Top Placements

● PR Global Newswire Distribution April 5, “MOSAIC Returns to The Palm Beaches, Featuring Exclusive Discounts and All-New Open Studios Event During ‘Month of Shows, Art, Ideas & Culture’ in May”

○ Top 10 Placements Reach: 324,831,568

● South Florida on the Cheap (UVM: 49,045) April, “Free and Cheap Events in Miami This Week” and “Great deals: MOSAIC Palm Beach offers discounts on entertainment, events & museums”

● NBC Miami (UVM: 422,874) April 7, "Visit Palm Beach County for Mosaic in May"

● WFTS Tampa Bay (UVM: 1,072,708) April 10, “The Cultural Council for Palm Beach County Is Gearing Up for MOSAIC”

○ Pickup in Yahoo! (UVM: 59,984,680) April 10, “The Cultural Council for Palm Beach County Is Gearing Up for MOSAIC”

● MiamiCurated (UVM: 6,678) April 12, “Things to Do in April/May ’23”

● Click Orlando WKMG (UVM: 2,236,192) April 14, “Crafty or artsy? This month-long event celebrates and features inspiring shows, art, ideas and culture”

● Palm Beach Florida Weekly

○ Online (UVM: 94,396) April 27, “MOSAIC returns with cultural discounts”

○ Print (Circ: 180,000) April 27-May 3 Edition, “MOSAIC Returns with Cultural Discounts”

● South Florida Sun Sentinel

○ Online (UVM: 1,731,312) April 27, "Discounts for SunFest tickets? Yes, please! Palm Beach County's MOSAIC promotion offers all kinds of deals in May” PDF clip here

○ Print (Circ: 84,757) April 30, “Experience local arts, culture shows, music (SunFest too!)”

National Media Outreach

The Council provided its PR agency with information from cultural organizations about their MOSAIC special events for a press release and national and drive market pitching effort focused on previewing the 2023 MOSAIC offerings. The press release featured 27 organizations. As a result of tailored national and drive-market pitching and follow-up efforts, the agency secured MOSAIC preview coverage in 8 media outlets (above).

Highlights

Three sponsored broadcast segments secured and coordinated between the Council and its agency went live in April in Miami, Tampa, and Orlando promoting MOSAIC events and partner organizations and driving back to the MOSAIC landing page.

The agency orchestrated and hosted a weekend FAM trip for Sara Liss, freelancer for Fodor's Travel, Aventura Magazine, and Time Out Miami. Following the trip, the agency followed up with Sara, sharing additional information and working to facilitate coverage.

Additionally, the agency secured strategic influencer support for MOSAIC, which included a partnership with MOSAIC Ambassador and photographer Nick Mele. The Agency leveraged photo assets from Nick Mele for media outreach as well as blog post content. The agency also secured social media coverage from regional influencers Stella @our.peachy.home (62.3k followers, Tampa-based) and Christine @ultimategirlmom (71.8k followers, Orlando-based), who each went live with their first round of content in April and will follow with an additional content wave in May. The agency secured interest from past influencer partners, Amy of @floridatravelgirl, Dana Harvey of @homeoftheharveys, and David of @davidsmanor, who all agreed to update their blogs and share content from their past FAM trips with their followers to further promote MOSAIC.

Partner Collaborations

On April 25, the Council hosted a networking event for the Florida Restaurant and Lodging Association at its headquarters in downtown Lake Worth Beach, inviting cultural partners to attend and mingle with the board and members of FRLA.

To support Discover’s Brightline influencer tour at the new Boca Raton station in April, the Council secured a performance by local musicians from The Symphonia and some materials about the new Center for Arts & Innovation being planned nearby in Mizner Park. The event was attended by 10 social media influencers and 3 members of the media, who promoted the event to over 3.4 million followers, garnering over 1.1 million impressions. The Council also progressed on securing live musical entertainment for this summer’s airport conference at the convention center, being hosted by PBIA.

In partnership with The Square, the giant Shades of Culture were approved to extend its stay on the corner of Okeechobee Blvd. and Rosemary Avenue through the month of May to help promote MOSAIC. Stars of the Kravis Center’s production of Broadway hit Ain’t Too Proud stopped by the Shades for social media selfies in front of the sunglasses (photo to the right).

The Council continues to make progress on its new cultural tourism project to highlight Black heritage sites in the county. The writer has made preliminary suggestions on which locations to highlight, and a meeting will be held in early May with leaders from the community as well as cultural organizations to review and approve the content. Once approved, the writer will begin indepth research to inform the content, and a photographer will be hired to capture images. The project will include a web page on the Council’s website with a corresponding rack card for distribution in Visitor Information Centers. The goal remains to complete the project in time to distribute the collateral at the Arts & Tourism Summit on Diversity, Equity, Inclusion & Accessibility (The Summit) in late August.

The Council attended an introductory meeting with producers of a potential new wellness festival in The Palm Beaches next year to share ideas about how to incorporate local artists and cultural organizations into the event.

PROFESSIONAL DEVELOPMENT/SECTOR SUPPORT Institute for Cultural Advancement (ICA)

The Council continued its series of free professional development workshops for with its second “Coffee & Culture” session on April 6, which was designed to welcome new employees at cultural organizations. In addition to networking, the Council provided an overview of its services and the TDC discussed visitation and tourism.

Cultural Sector Support

The Council attended several events in April to capture social media content and to show support of the sector. These included The Palm Beaches 28th Annual Student Showcase of Films, the Catwalk Student Fashion Show presented by Resource Depot at the Norton Museum of Art, the launch and activation of the Brightline station in Boca Raton, and Newsies at Lake Worth Playhouse

Advocacy

The Council continued to monitor potential legislation in Tallahassee related to the arts and tourism sectors. When HB7053 threatened to impact bed tax usage and VISIT FLORIDA funding, the Council sent alerts to the cultural community encouraging action.