Success Continuation Plan

Fy2023

Project Dates Lead Markets Status

Marketing

Broadcast TV Buy January 16 - April 16 Brand/Media

Chicago, Washington DC, Boston, New York

• Compiling final wrap reports

• Chicago - NBC & CBS - 9.9M est. impressions

• Boston - NBC, CBS, ABC - 10.4M est. impressions

• Washington DC - NBC & CBS - 13.3M est. impressions

• New York - NBC & CBS - 16.1M est. impressions

• Evaluating summer broadcast opportunities in Orlando, Tampa, Miami, Atlanta with a potential savings/shift in funds allocated to other projects such as Accessibility

• #LoveThePalmBeaches campaign launched May 1

• Digital toolkit available at ThePalmBeaches.com/Love

• Full media plan across TV, radio, print, out of home, social media, digital audio

Community Outreach Toolkit March 1 - June 30

Social/Brand

Palm Beach County Residents

• Hosted media event on May 2 to launch the campaign in partnership with SunFest

• Brand activation at SunFest to engage residents and encourage the power of personal invitation

• Presenting campaign to city boards and chambers to encourage engagement throughout the county

• Gay Polo partnership on April 8, hosting media, influencers and clients

TDC Collaboration: Signature Events JanuarySeptember

TDC Collaboration: Film Studio Planned Completion: March 31, 2023

Brand/PR/Social Varies

• Partnership with Sports Commission for any support with RFPs or events for FIFA World Cup and College Football Playoff 2026

TDC Collaboration: Airlift JanuarySeptember

Social/Digital/ PR/Brand N/A

Digital/Brand/Media Fly Markets (TBD)

• Requesting proposals to build out additional assets in Film studio space for video and podcast recording; will gather potential capabilities and discuss with TDC Partners for next steps

• Campaigns continuing with Avelo on launch of new Wilmington, NC and Raleigh-Durham; promoting BreezeCharleston route

• Launching Asheville campaign with Allegiant

Project Dates Lead Markets Status

• Continuing to customize creative with specific call to action to book within certain time frames with lower demand forecasted.

Destination

OTA Co-Op JanuarySeptember Digital

Chicago, Washington DC, Boston, New York, Philadelphia

• Launched incremental $150,000 covering April-June across Expedia.com, Hotels.com, Kayak.com, VRBO.com, and TripAdvisor.com to drive demand during summer. Finishing out April in fly markets and will shift to drive markets in May.

• Booked campaigns for July, August, September for $153,000 with reallocation of some Metaverse funds.

International Strategy: Incentives JanuarySeptember Brand/Sales/Media

International Strategy: Digital JanuarySeptember Digital

Canada, Mexico, Colombia, Brazil, UK, Germany

• Finalized media plans across Canada, UK, Mexico, Colombia and Germany. Media running February - September 2023

• Placements include Robb Report & Forbes MX; Elle & InStyle Mexico and a sponsorship of the Toronto Polo Club season

• Campaigns running in Mexico (Mexico City & Guadalajara), Colombia (Bogota, Medellin, Baranquilla), Canada (Toronto & Montreal), and Brazil (Sao Paolo). Evaluating markets to leverage for June-October summer campaigns.

Canada, Mexico, Colombia, Brazil, UK, Germany

• Hosted Brazilian influencers @vazaonde and @ines.lafosse, combined following of 576k followers.

• Hosted Toronto's top influencer and leading media @blogto (2.5 million followers) in partnership with Visit Florida

• Boosted posts in target markets, 47.5m reach YTD

• Launched March 30 at Global Meetings Industry Day

Destination Podcast March 1 Launch Brand/Media

NationalTargeting Meeting Planners in Key Industry Segments

Family Activation May - September PR/Brand Florida Drive Markets, Key Fly Markets

• Owned & Paid Media plans in place, content being created, PR support

• Episodes:

1: Global Meetings Industry Day

2: Citywide Meetings with Smithbucklin

3: Sourcing Trends with Cvent

4: The Future of Meetings & Industry Trends with PCMA (5/11)

• Zimmerman presented partnership with Vilebrequin luxury swim wear

• Evaluating opportunities with Alliance Connection for highimpact partnerships