PUBLIC COMMENTS

I am thinking don’t dispense with the brand but add to it.

Hostettler

I don’t think you are asking to do away with Discover the Palm Beaches, correct? You are simply asking to do a brand analysis.

Elderd

They have already removed the word Discover.

Parks

We go to market now with The Palm Beaches. We have dropped Discover. We are asking to evolve the brand, the creative look and feel of the logo.

Lawrence

There are a couple of considerations which I think are important from the cultural perspective. The first is some of the examples you gave are not necessarily apples to apples when it comes to our counterparts, Georgia Council on the Arts and Michigan Arts are both statewide agencies and efforts. It’s important to remember that the Cultural Council has a lot of work that is outside the scope of the TDC and it requires us to have an arts focused brand as part of our work. So, as we proceed down this path we need to be very careful and remember the Cultural Council exists outside the TDC as well. The last point I would like to make is there will be costs associated with this for the Council. Think about all the cultural organization that will have to also adopt this new brand. There are assets they use year after year that would need to be changed. So, we’ve got to take into consideration that we have all of our cultural agencies what are funded through the TDC that will also have to go through the change and there will be a cost to that.

The Cultural Council just went through our own rebranding and adopted a new brand in January of 2020. So, I have concerns in regard to that. I welcome the conversation but we need to be involved in these conversations before any decisions are made.

Jergensen

I want to make sure no one is confused. Discover the Palm Beaches is not Discover’s logo, they have a corporate logo that is all your own. Discover the Palm Beaches is the brand identity for the County which was approved by the BCC and everyone one of these agencies has to use it in cooperation with their own identity. It makes it a little cumbersome, but it still focuses on the brand of the County.

Dufresne

When we do sponsorships we use everybody’s logos although the County’s always stand out the most, but also with the new positioning “America’s first resort destination” and then you say The Palm Beaches and the only thing that comes to mind is the town of Palm Beach, not the Palm Beaches not anywhere else.