PROJECT DATES LEAD MARKETS STATUS

• Plan approved for:

• Joined Travelability's Destination Ally Club

• Enter into Partnership with Travelability for writing an Accessibility Strategic Plan and for Travelability to work with The Palm Beaches in an advisory capacity

• Wheel The World Assessments wrapping up with 30 partners + PBIA and PBCCC to conclude by August

• Received official Certified Autism Destination certification with all staff completing accreditation

Accessible Travel JanuarySeptember PR/Brand/Social All Target Markets

• Press release distributed for Certified Autism Destination and accessibility program announcement garnered an audience of 22,860,000+ print and digital readers, yielding an advertising value equivalency of over $877,000

• Hosted accessibility influencer @justcpnotspecial with 63k followers. She also wrote 2 blogs for us, one in Spanish

• Invited to participate on a panel discussing Accessibility Strategies at Travelability's Emerging Markets Summit

• $168K to be allocated to summer drive market broadcast, bringing allocated total from $250K to $82K based on first steps this year

Sustainability June - September

Brand/PR/ Community Engagement

Palm Beach County Residents; Drive Markets & Fly Markets

• Sea to Preserve campaign creative concept approved, moving forward with build out of additional assets

• $75K reallocated to drive-market broadcast for summer bring total from $225K allocated to $150K allocated

• Media to begin in September to continue Love The Palm Beaches, including print, radio, TV and OOH

• Launched marketing promotions to databased and additional distribution channels such as Cvent and 3rd party partnerships. Executed on PCMA and trad experience and received new lead opportunities and contracts to utilzing incentive dollars. Secured 40,000 plus room nights with incentive dollars and aquired two industry events - confidential and Smart meetings national meeting

• Initiated new convention center focused promotion to become more competitive Nationally for 2024 adn beyond.

* Finalizing Short Term PBCCC promotion for 4th Trimester 2023 period over need dates targeted for short term corporate business.

Total allocation already committed into events contracted into future years

Project Dates Lead Markets Status

• Commenced planning process for enhanced participation multicultural trade events and marketing partnership agreements. Signed marketing partnership with National Coalition of Black Meeting Planners ,LGBTQ's annual PROUD event in Los Angeles, and Connect Diversty, Faith and Specialty Markets

•Confirmed ConferenceDirect DEI Focused commitment$12,750.00

Multicultural Market

JanuarySeptember Sales/Marketing BIPOC, Hispanic, LGTBQ+

•Confirmed Proud Experience Summit and IGLTA Membership$10,720.00

* LGBT Meeting Professionals Association Partnership$5,000.00

* Stratagic Partnership with NCBMP - $30,000.00

$25,000 already budgetd to utilize at NCBMP Conference in Atlanta December 3 - 6

* Southern Province Kappa Alpha Psi Fraternity Tampa 7/19 Presentation - $6,000.00

* Evolve Mastermind Conference Speaking Arrangement$2,000.00

• Initiated discussions with existing representation firms to determine capabilities and potential to manage MICE and other expanded sales/marketing responsibilities. Reviewing proposals from representation firms. Expanded presence and activation in Colombia with travel trade operators, tradeshow and golf activation

Expanded Representation Firms

Transformational Events

JanuarySeptember Sales/Marketing

Domestic, Canada, Mexico, Colombia, Brazil, UK, & Germany

•Finalized VoX International Agreement for MICE Canada Group representation. Contracted Partnership at $34K

•Seeking proposal from UK with a cost of $16,000 for remainder of this FY and will need additional $10,000 for Cananda Client Activations

$25,000 for additional campaign in GDS impacting leisure travel trade for summer

$15,000 for Mexico MICE additional market

WIll relocate remainder of the $165,000 to continue MICE market and representation in Canada, UK, Mexico and Domestic to continue monthly support in 2024 per agreements

DecemberSeptember Sales/Marketing

Wellness, Culinary & Multicultural

• Initiated discussions with major internationally acclaimed event organizers to secure a Palm Beaches launch in late 2023. Executed on planning trip with wellness event organizers

• Launched The Pink Retreat partnership for event in June 2023

Remainder of $200,000 Wanderlust / Wellness Retreat

Scheduled ot occur in November of 2023 and October 2024

Destination

Servicing/Mobile Visitor Information Center

JanuarySeptember

Sales/Marketing Group & Leisure Events

Incurred additional expenses of on GMID and of transportation costs and housing and registration for PBCCC group. Executed on additoinal site inspections that included airfare and overnight accommodations. Executing on Mobile VIC Center to be utilized for Convention Center Group & Consumer Events. Incurred additional expenses for Site Visits on airfare, transportation and overnight stays for planners. Incurred additional expense for GHC transportation from hotels within the room block to the Convention Center during their May meeting. Finalized the Mobile VIC and had additional expenses to support Florida Airport Council Annual Meeting that had record attendance for trasnportation and their opening reception.

Performance Dashboard

July 2023

1 New performance indicators as of 10/1/22. Previous year totals were not measured.

Advertising

Advertising during the month of July utilized the Council’s new cultural tourism brand campaign to target drive market audiences (Miami, Ft. Lauderdale, Orlando, Tampa, Jacksonville, Atlanta) and Canadian tourists (Toronto, Ottawa, Montreal), who typically start to plan their winter vacations during the summer months. Rather than develop standalone creative for the Canada sub-campaign, the Council and its agency, Push, decided to utilize our beautiful new tourism campaign for print and digital placements. The campaign was also translated into French for digital placements that linked to a French-language landing page hosted by the Council An English-language lenticular mailer featuring three spectacular cultural photographs also went into production and will arrive in Canadian mailboxes in August for additional outreach.

The Council began to develop its FY24 media plan with Push in July. Advertising placements (print, digital and OOH) in specific markets are being refined in conjunction with the drafting of the Council’s FY24 Cultural Tourism Marketing Plan, which will be presented to the TDC for approval in September.

Public Relations

The Council and its PR agency, Sharp, continued to plan for FY24 in July. Tasks included gathering notable information on upcoming events and happenings from Palm Beach County cultural organizations, holding an exploratory call with a potential national broadcast partner, Colleen Kelly, and developing a detailed public relations calendar. Additionally, the agency continued outreach to target editors to engage in fall FAM trips and to build out a larger media list of potential FAM trip targets.

Also in July, the PR agency researched and identified upcoming editorial opportunities and provided information on arts and culture in The Palm Beaches to the editorial team at the South Florida Sun Sentinel for their October issue.

The Council’s marketing and PR team attended the Gold Coast PR Council’s annual Bernays Awards in July in support of several award nominations, including a joint nomination with The Palm Beaches.

Partner Collaborations

The Council attended the Board of County Commission meeting on July 11 to receive special recognition from Mayor Weiss for the NYC consumer activation held in December 2023 in collaboration with Mounts Botanical Garden and The Palm Beaches. Mounts also received a prestigious national marketing award for the activation from the American Public Gardens Association

A productive meeting was held on July 14 at the TDC offices to discuss FY24 collaboration opportunities amongst the agencies. The Council identified ways to

Highlights

work with The Palm Beaches (Art Basel, MOSAIC, Open Studios, Wanderlust); with the Sports Commission (Ultimate Weeks of Sport, TEAMS conference, Gay Polo Tournament); and with the Film Commission (MOSAIC, YouTube/Social Media content sharing, Black Cultural Heritage Trail). The Council awaits word on a possible Brightline station activation in late August/early September with The Palm Beaches. A meeting has been scheduled in September to discuss potential collaborations or co-ops with Palm Beach International Airport with the new marketing director.

The Council was pleased to provide an evening of entertainment for the Florida Airports Council 2023 54th Annual Conference and Exposition, hosted by Palm Beach International Airport at the Palm Beach County Convention Center on July 24. A Palm Beach County-based artist performed two sets of jazz standards from the 1950s/60s/70s to support the “Golden Age of Travel” theme as part of the opening reception.

The Council continued to plan for the upcoming Arts & Tourism Summit: Access for All, which will be held at the Palm Beach County Convention Center in partnership with the other TDC agencies on August 30-31. Nearly 300 attendees in the cultural and tourism sectors have registered for this voluntary professional development event. The speaker lineup was finalized in July, along with the featured performers and other ancillary programs. The Council is currently working on the printed program design, Run of Show, and gathering all slide presentations.

PROFESSIONAL DEVELOPMENT/SECTOR SUPPORT Institute for Cultural Advancement (ICA)

The final session in the Cultural Council’s signature professional development series for FY23 was held on July 13th. The nine-part series was offered for free to cultural organizations and creative professionals and covered a number of important topics within the sector, including arts marketing and grant writing.

Cultural Sector Support

The Council team attended several live performances in July, including West Side Story at Lake Worth Playhouse, Shakespeare by the Sea at Carlin Park in Jupiter, and Shakespeare by the Palms in Royal Palm Beach. Staff also visited the Palm Beach Zoo and Norton Museum of Art in West Palm Beach, Loggerhead Marinelife Center in Juno Beach, and the Schoolhouse Children’s Museum in Boynton Beach.