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EDITOR’S NOTE

RESURGENT KERALA IS ALL SET TO GO…

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lessing in disguise, but we have the mettle and ammunition When floodwaters shattered God’s own country, we tried everything we can, to raise our heads, and now finally with the support of the world, perhaps one of the darkest times the state has faced as of yet, but with the cooperation, teamwork, and assistance, we’re starting to get back on our feet.

Tourism, being a major contributor to Kerala’s economy and a significant source of foreign exchange is one of the sectors deeply affected by the floods.

The floods left the tourism industry in complete pandemonium – but only for a short while. The tourism trade has played a commendable role in the rescue and rehabilitation operations.

Thanks to the effort of millions, to help Kerala get back on its feet. Kerala and its industry stakeholders, thanking the entire world from their bottom of hearts for the wholehearted support and help when they are in grief ‘Chekutty’, the handmade doll born from the stained chendamangalam sarees became the Iconic symbol of Kerala’s resilience and hope. Chekkutty remembers each of us the stories with the moral When things go wrong, then there are a hundred ways to make it right. Chekutty brings us hope, confidence, and love at the time of grief, despair, and uncertainties and always remember us about the inner strength and courage.

In order to recover from the setback, Kerala

Tourism has drawn up action plans and the Government already having taken up reconstruction and repair works of roads and primary connections pacing under wartime footing.

But as the mass repairs and rehabilitation happens, the need for an eco-friendly approach grows bigger.

The need for Sustainable Tourism grows even more important. The entrepreneurs should utilize the opportunity to rethink and improve the product in line with changing consumer expectations. This is the right time to the reset button: to rethink, innovate, change and emerge stronger.

Addressing fear amongst travelers is another issue, the subtle growth in fear amongst travelers coming into the state is cause for concern and safety measures around destinations need to be stepped up.

A new catalyzing marketing strategy is essential to ensure that the season is not entirely lost and send out a strong message that Kerala tourism is back in business.

Since we have shown the courage to turn an adversity into a stepping stone on the way to success, it is sure that Kerala will lead the world. As Kerala Travel Mart 2018 is to kickoff which amplifies the message that Kerala is ready to receive the world.

Kerala is back on track. God’s Own Country is ready to welcome tourists once again.

Rajani A Executive Editor

September 2018 Tourism India

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MANAGING EDITOR Ravisankar K V EXECUTIVE EDITOR Rajani A CONSULTING EDITOR Biju Thomas ART EDITOR N Bhattathiri DESIGN EDITOR Gopakumar K PHOTOGRAPHER Vivek R Nair, Murukesh Iyer BUSINESS & EDITORIAL ASSOCIATES LONDON T Haridas +44 7775833754 GERMANY Thomas Kannenkeril +4915124367982 NEW DELHI D Anilkumar +91 9868123311 MUMBAI K.V. Satyanath +91 9745598126 KOLKATA Jayasree Singh +91 94330 60333 BANGALURU Damodaran K Nair +91 8310955261 COIMBATORE Biju Thomas +91 9944562027 PONDICHERRY Ramasubramanian +91 9894977161 EDITORIAL & CORPORATE OFFICE TOURISM INDIA PUBLICATIONS PVT. LTD SEKT 52, TOURISM HOUSE, THAMARAKULAM LANE SASTHAMANGALAM P O, TRIVANDRUM, KERALA, INDIA 695010 TEL: +91 471 2315256 FAX: +91 471 2315197 CONTACT US editor@tourismindiaonline.com Mob: +91 9847060531 circulation@tourismindiaonline.com Mob: +91 99471 60531 marketing@tourismindiaonline.com Mob: +91 99472 60531 Internet edition www.tourismindiaonline.com No part of this magazine may be reproduced without the written permission of TOURISM INDIA PUBLICATIONS PVT LTD. All rights reserved. Copyright @2018 Edited, Printed and Published by Ravisankar K V on behalf of TOURISM INDIA PUBLICATIONS PVT LTD, SEKT 52, Tourism House, Thamarakulam Lane, Sasthamangalam P O, Trivandrum, Kerala, India 695010 Printed at Orange Offset Printers, Industrial Estate, Veli, Trivandrum, for Arsha Offset Graphix, Janvilla Lane, Sasthamangalam PO, Trivandrum 695010 Editor: Ravisankar K V

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RESURGENT KERALA A PROOF OF OUR ENDURANCE AND RESILIENCE

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UNITY & RE BUILD KERALA; TOGETHERNESS GOD’S OWN OF KERALA TOURISM COUNTRY 2.0

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’CHEKUTTY’ BEAUTY BEYOND STAINS & SCARS

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God’s Own Country is ready to welcome tourists once again after the devastating floods.

MR. KADAKAMPALLY SURENDRAN, Minister for Tourism, Government of Kerala

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COVER STORY/EDITOR’S ANALYSIS

Resurgent

Kera A proof of our endurance and resilience

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Tourism India September 2018

ala

by Ravisankar.K.V

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erala and its people are slowly going back to their normal lives, the life they enjoyed until the first week of August. God’s Own Country and its hospitable people witnessed, perhaps the worst natural calamity of the century, and for over half a month, all 44 Rivers in the state overflowed and gushed into the banks of their tributaries and washed away almost everything in their path.

Authorities have opened the floodgates of more than 38 dams, including the biggest dams in the state; Idukki and Sabari Giri, which in turn damaged all of Central Kerala, especially Idukki, Ernakulam, Alappuzha, Kottayam and Pathanamthitta.

Most of what you could see vanished before our very eyes.

We saw the face of Kerala, known for its beauty and majesty, become crippled and tainted. Our businesses were forced to shut down. And many lives were lost.But with our strong will power, togetherness, and resilience, we’re starting to get back on our feet again, and most establishments, including but not limited to hotels, resorts, house boats, Ayurveda centers, and tour operators have opened their businesses back up again starting

THE RAIN MAY HAVE WASHED AWAY MANY OF OUR LIVES, ASSETS AND EARNINGS, BUT OUR WILLPOWER, CONFIDENCE AND TOGETHERNESS ARE STILL STANDING STRONG. AND NOW WE ARE STARTING OUT NEW JOURNEY TO REBUILD KERALA September 2018 Tourism India

15

COVER STORY/INCREDIBLE INDIA September 1, 2018.

It’s been almost a century since a natural calamity of this scale struck the state, and its aftermath has shocked the entire spectrum of people and sabotaged our environment along with a majority of infrastructure in the state.

We know our land has been ravaged.

We know many of our people are still in shock. Most of our businesses and livelihoods have been washed away.

Our farmlands are destroyed and thousands of cattle and livestock lost their lives, along with 400 plus precious lives of our fellow humanbeings during the floods and landslides. But the losses don’t end there, when more than 14 Lakh (1.4 million) people from 12 districts in Kerala are severely affected and have been evacuated or forced to take refuge in relief camps.

According to the Kerala Government’s initial estimates, the total loss of the state may cross INR 20,000 Crores (200 Billion) and the state requires at least 40 to 50 thousand Crores (400 to 500 billion) in funds to rebuild a new Kerala.

The endurance and resilience of the people in Kerala and its prime industry sector; the Tourism industry’s bounce back is starting to become a global case study.Due to the natural calamity, the worst affected sectors are agriculture and tourism in the state.

Initial estimates of damages totaled at INR 500 Crores (50 Billion) through direct damages, and that’s just to just

a few resorts, with some properties having lost their entire outdoor infrastructure, landscape and electrical equipment while some totally cut off from the mainland due to the severely damaged roads and bridges. The Kerala Tourism industry has lost more than 3000 Crores (30 billion) rupees worth of business from June to October period, due to the gushing waters and its aftermath. The devastating floods in Kerala have also slowed down the entire travel & tourism industry sector in South India.

The tourism stakeholders in Kerala have showed their strength and resilience during the havoc across the state and have done everything they can, in terms of Rescue, Relief and Rehabilitation actions with the support

COMFORT US MOST

BY DOING BUSINESS WITH US. SUPPORT US BY TRUSTING OUR INSTINCTS ABOUT OUR LAND. BE A PART OF OUR RESURGENCE. HELP KERALA GET BACK ON ITS FEET. HELP KERALA. VISIT KERALA.

of Industry stake holders and Tourism authorities. They have been directly involved in evacuating more than 1.98 lakhs (198 thousand) precious lives safely and supported in relief activities.

Now it’s the Indian and global tourism sector’s turn to bring back our beautiful Kerala to its old glory with some brisk business in the coming season. The revival of Kerala Tourism and its sector will directly and indirectly support the business atmosphere of Indian tourism sector, especially Travel, Transport and Hospitality segments in South India. In Travel & Tourism, inter and intra state packages only thrive in the long term prospects and normally international travelers have preferred, pan India travel circuits. Every state Tourism authorities’ brand and market their respective destinations, but Tourism is an entirely a private sector driven business, now the industry stake holder’s duty is to cater customeroriented packages and tailor-made itineraries for discerned travelers, either domestic or international, with the support of various other industry stake holders and corporate houses.

The perseverant nature of the Tourism Industry across the globe has once again proved itself in Kerala too by being the first sector from Kerala to started their businesses within, just two weeks after the calamity that wiped out a lot of the state’s infrastructure, even though the Tourism industry suffered the most due to the floods.

PHOTO: SUGEETH KRISHNA

16

Tourism India September 2018

rness of e h t e g o T & y t i n U Kerala Tourism

This sudden spark after such a catastrophical event gained praise from Dear World… various leagues across organizations Travel & Tourism ck.... us ba is rio la va , ra of p Ke the world; even the hi ul rs Beautif , MHRA, MDM r the leade ry of Kerala unde TOI, SKHF, WTO st AT du , in , TO la United Nations praised ism ra CA ur I, Ke l To iona The RAI, ADTO PT, Skal Internat IATO, TAAI, FH the speedy revival. This F, CARE, TPC, A H department SK including KTM, , ism ur RA To KH la , ra pport of Ke unnar, TDPC su M nt SE ta ns is a welcoming note, with scue CA co e W th O d SH ctor with ely engage in re el and Tourism se have been complet e w ) regard to entire south er, nd th sa ge ou To th .

Hospitality, Trav volved akhs (200 l other parties in one saved over 2l al ium Indian tourism sector and ry ed st m du d in an e authorities and al l al Th ong with sm initial days. al its aff in st n d io an at rs er ne op proved the strength and and relief House Boat ow pport of ATOAI, e. togetherness of Indian people with the su ction of food us part of the stat rio gether for the colle eneurs from va to pr d tre ke en or w ts or Tourism sector, when our ve sp ha water workers who need it on nal and common reach the people ls sio ia es er of at pr m ry f fellow travelers are in st lie du re In e floods. The ensure the sinesses during th activities, which l bu al ily d da an , and trouble. ls eir ia th er an at m iority th distressed families the top of theirpr rehabilitation of , ns ns in io The Keralite has built tio at ca in lo st de time, and wereat ist ing up ajor tour engaged in clean connectivity to m ad ro societies in all parts of the at th re Industry has also su en d and pre-schools an world. The Keralite, with and rebuildingschools Advisory Board l. na tio func rala State Tourism Ke the support of entire world, rendran, of s Su gi lly the state are fully ae pa e th am d experts with hip Mr.Kadak rs an de rs de lea le lea ab ry e will now rebuild the state. st th Indu n IAS, Director, es, under rtment authoriti y, Mr. P. Balakira ar pa et de cr Se ism ur S, To Hard work has never been IA e la Kera ctor (General) of . Rani Georg S, Additional Dire ism, Kerala, Mrs IA ur y To sh how Jo of alien to us.The restoration of ai er ist nm in M Ms. Mru scientific plan on MD, KTDC and out a proper and k al ch to to our amenities is our priority. r er ne th an ge m Mr. Rahul R IRS, ns to opriate ain stormed sessio the KTM in appr Before The safety and comfort of the Kerala Tourism br cided to conduct de d an ound the world. el ar lev ity xt rn te ne e fra th to ism d ur ar to e rw visiting guests are paramount sured the air rs and th to move fo e holders have en our fellow membe ak of st e ry nc st de du nfi in co d e an in our priorities. tional. rebuild th the government stored and is func attract tourists, the world were re As a responsible Travel of rt and all s pa the campaign to od y an flo e m th to Kerala fro o severely by ity to tiv ed ec ct pa nn co im ad Media partner, Tourism India en and ro la had be ely involved in aff were complet her resort in Kera st ot & no t o, en tw em pt ag and our team were actively ce an Ex -upof destinations ith their m l engaged in clean & resorts along w al e els ar ot H ey ready r th involved and coordinated he w ot no e th ally and ason. We have al lief measures initi s in the coming se ist ur e to th e in Rescue, Relief and of iv ce rt re fo the rescue and re ity to y and com of the service qual the safety, securit re su en Rehabilitation actions since to s and upgradation tie er prop tion in respective Day zero and we still continue run as completed the ac iority. pr e th as rnational airports er id e cons and Calicut Inte um our efforts in helping build a also dr ve an tourist, which w ha iv s Tr er of ld stake ho led operations m Kochi. Tourism r the fro new & better Kerala. pe ts All regular schedu as gh t fli or ed irp rt A l ve Internationa t from the di ar in ap ch er Co ev of as ns Through proper and planned th io 20 , smoo ugust 29 18. t the operat to Kerala from A thorities to restar rs au he e ot th l chi d al te d PR and Media exercises, Kerala or an pp rs su s travele tralia landed Ko season from Aus e tourist, busines e th of ble t ta gh et fli and the South Indian sector rg r fo te schedule to receiv un st char warm and r 15, 2018 the fir industry gives a ism ur can bounce back very soon. to e tir And on Septembe En rs.

0 foreign travele Tourism India, firmly believes Mart as per with more than 15 . ts es uct Kerala Travel gu g nd in co sit to vi e m ai th d to an that, we have the capability and reception and publicity ive guests our PR Exercise t etely ready to rece pl ar st m co ill e w ar e e w w i, capacity to play a big role to Now ve the 2018 at Koch y and style. We ha ptember 27 – 30 Kerala in its glor rebuild morale and confidence ck w days from ba schedule from Se fe g st in la br e th to re and love in gor and velour ca vi t, w or ith ne pp su ith g w among fellow members within the in sh ba rity to compete w e overflow w vision and prio ill power with th w ne d a an ith e w nc la de regional as well as international ra nfi Ke co rgent ably. rebuild our Resu ully and comfort travel community, with our across the globe to ace to live peacef pl or n io at in st ational de experience and expertise in the any other Intern yours, ly te na field of media branding and Affectio b, ee aj (CKTI) & N .

M marketing. We humbly request Mr. E. Tourism Industry la ra Ke of n io at er rators (IATO) you to partner with us to move President, Confed tion of Tour Ope ia oc ss A an di In t, forward, and rebuild Kerala- God’s Sr. Vice Presiden Own Country’s and surpass our Tourism expectations.

For Team Kerala

September 2018 Tourism India

17

COVER STORY/INCREDIBLE INDIA

RE BUILD KERALA; GOD’S OWN COUNTRY 2.0

RISING FROM ITS WORST CALAMITY IN NEARLY A CENTURY, KERALA IS ALL SET TO START A NEW JOURNEY WITH MORE VIGOUR AND VALOR FOR ONE OF ITS BIGGEST REVENUE EARNING SECTORS - TOURISM.

P

utting the devastating floods in August behind it, the Kerala Tourism Department with the support of its strong private sector stakeholders is gearing to launch a revived campaign to refresh and revitalize the one and only tourism superbrand of India - God’s Own Country 2.0.

Kerala tourism and its industry counterparts has together embarked upon an audacious new journey to further strengthen state’s tourism pegs and infuse new elements in its repertoire. Immediately after the catastrophe, Kerala Tourism called for a detailed discussion and stock taking analysis with Kerala Tourism Advisory committee members and various industry associations, then chalked out a range of new initiatives, both, in augmenting offerings and concretizing outreach into key domestic and international markets.

Meanwhile Kerala Tourism department has announced a 12-point plan largely concentrate on rebuilding of infrastructure and connectivity issues along with a damage control exercise on the brand image, it is also an opportunity to refresh and revitalize the state as a tourism brand.

Mr. Kadakampally Surendran, Minister for Tourism, Government of Kerala has lead the team of officials and industry leaders to spearhead the revival plan, both in domestic and global source 18

Tourism India September 2018

markets. Minister along with Ms. Rani George IAS Secretary were participated at 34th IATO Annual convention at Visakapatanam in ANdhra Pradesh on September 7th, just two week after the water level recede and normal life of the state to back. Minister delivered an emotional speech at Vizag to address the leaders of Indian Tourism industry and described the story in details.

Minister has also invited IATO to host its 35th convention in Kerala in September 2019.

Minister also added that God’s Own Country is ready to welcome tourists once again after the devastating floods.

One of the sectors deeply affected

by the floods was tourism, a major contributor to Kerala’s economy and a significant source of foreign exchange.

The floods left the tourism industry in a state of disarray and shock – but only for a while.

I am happy to say that today things are back to normal. Restoration and rehabilitation activities are in full swing. Road connectivity has been re-established. Flights are operating.

Hotels and resorts are up and running.

Kerala is back on track, Mr. Surendran added Now that the situation on the ground is back to normal, there are a few things that need our immediate attention. We

The floods left the tourism industry in a state of disarray and shock – but only for a while. Restoration and rehabilitation activities are in full swing. Road connectivity has been re-established.

Flights are operating. Hotels and resorts are up and running.

Kerala is back on track.

MR. KADAKAMPALLY SURENDRAN, Minister for Tourism, Government of Kerala

need to boost confidence among people in the tourism sector, both in India and other major markets. And boost the confidence of travellers.

In order to recover from the setback, we have done a tourism readiness survey which shows that almost all destinations are ready to receive tourists. Only a handful of resorts are yet to be operational and that too will be ready in a week or so. Based on this readiness, Kerala Tourism has drawn uptime bound action plans.

Government has taken up the reconstruction and repair works of the roads on a war-footing and primary connections have been established.

THE ENDURANCE AND RESILIENCE OF THE PEOPLE IN KERALA AND ITS TOURISM SECTOR IS NOW A GLOBAL CASE STUDY IN CRISIS MANAGEMENT. To reassure the world, the reopening of Cochin International Airport was telecast live on Kerala Tourism’s social media channels recently.

Minister has accepted a cheque of Rs 25 Lakhs from IATO, 11 Laksh from FAITH and 2 Lakhs from Andhra Pradesh Tourism MInister. Toward Kerala Chief Minister’s Relief Fund for the flood affected people of Kerala.

Ms. Rani George presented the ground zero report and the way forward at the Vizag convention with a strong and confident voice. Mr. E.M. Najeeb, Sr. Vice President of IATO and Member of NTAC, Mr. Sejoe Jose, President, IATO Kerala chapter, Mr. Ross Masood, President of TAAI Kerala chapter and Mr. Ravisankar .K.V, Member of Kerala State Tourism Advisory council were also accompanied with the Minister and

September 2018 Tourism India

19

FEATURE/INCREDIBLE INDIA

1.2

million

Facebook followers

69,40 6000+ Twitter followers

Instagram followers

Kerala’s success in its outreach must be given to its impressive presence in the virtual world.

The state has been able to create a substantial footprint in the online domain with 2 billion hits already

secretary to Vizag.

The very next day on September 8, 2018, Mr. P. Balakiran IAS, Director of Kerala Tourism.along with Mr. Abraham George, National Tourism Advisory Board Member and Mr. Sanjay Kaushik, CEO of Raviz Hotels & Resorts and other industry stakeholders flied to Ahmedabad to attend TTF and address the media at a one of the major domestic source market of Kerala.

Mr. Balakiran clearly outlined the action plan and the big takeaways of the outreach at Gujarath was the announcement of the launch of a refreshed version of India’s best tourism brand, Kerala -‘God’s Own Country 2.0.

The branding which has graet history of more than quarter century, had been able to position the state in a unique light, creating enough buzz 20

Tourism India September 2018

through the years to have catapulted it as one of the most visited markets in the country.

The entire team once again landed in National capital to attend India Tourism Mart and meet the International correspondents of major foreign newspapers and television channels, who are all based at New Delhi.Apart from Mr. najeeb and Abraham George, Mr. Baby Mathew, President and Mr. U.C. Riyaz, Vice President of Kerala Trvel Mart Society also attend the media outreach event in the capital.

Kerala Still reeling from the worst ever floods in over a century, Kerala Tourism is looking to get the state back on its feet before the winter holiday season kicks in and address the fears that have led global and domestic travellers to drop the state from their

travel itineraries.

The state estimates that it could lose around Rs 5000 Crores from tourism revenues this year, with nearly Rs 3000 Crores accruing in losses due to booking cancellations.

Kerala tourism and its industry stakeholders have already started the media outreach events, in national and international level by participating major travel marts, attending industry events, organizing press conferences and road shows in various source markets to attract new customers and withhold the existing customers.

Kerala Travel Mart, the biennial Tourism Trade Fair, also India’s biggest B2B travel event, which showcases, Kerala’s entire tourism industry to the world will be organised in a befitting manner, bettering the previous

Kerala Tourism will launch new International &national brand campaign, Aggressive Public Relations exercises, Familiarisation trips to travel writers, journalists, travel agents, meeting planners along with social media engagements for a turnaround plan.

RANI GEORGE IAS, Secretary, Kerala Tourism

9 editions. Already, we have 595 international tourism buyers from 66 countries and 1350 domestic tourism buyers registered for KTM, which is starting from the 27th of this month, said Mr. Baby Mathw, President of KTM Society. .

Ms. Rani George said, we had the worst natural calamity in 94 years and it has affected the people of Kerala and also Kerala Tourism. We understand the anguish and agony of the tourism stakeholders. Understanding this, we have announced the 12 point action plan to revive Kerala Tourism. This will be implemented in a time bound manner. Tourism readiness prepared by an internationally reputed agency is out and all our destination are fully prepared to welcome the guests.

Considering the magnitude of the natural calamity that has affected us and the reports carried by the media in India and internationally, it is natural for the visitors to get apprehensive. Any campaign that we do should be able to convince them and should not make them feel that it is false.

We are planning to continue, our domestic media outreach programme which will be held in the major cities to convey the message, that Kerala is ready for tourism and A list of activities is planned for the digital and social media campaigns have started working on it.

We will also be doing print and visual campaigns as well, added Ms. Rani. .

Mr. P. Balakiran said, Kerala tourism is planning to launch a series of new campaign to bring back the tourism to its old glory and the revitalized media campaign centred around state’s tranquil backwaters . We are also focusing on our rich natural and cultural heritage, including the Muziris Heritage project, ancient spice route projects, Thalassery and Alappuzha heritage projects.

He also informed that, Kochi Muziris Biennale to be held from 12th December 2018 to 29th March 2019, will be used as a platform to showcase the resilience of Kerala, and it will have artists from all over the world taking part, saluting the spirit of the land.

Also on the cards are FAM tours for travel writers, journalists, meeting planners and travel agents as well as a new brand campaign to promote Kerala globally. Road shows will be other avenues that will showcase Kerala’s readiness to the world. We are also exploring the possibility of organising the Boat Race League, which will help us send the message that our waters are safe too.

The move is aimed at creating awareness about its lesser, known and, commercially active destinations. Also, through this foray, Kerala tourism board is keen on tapping some high-potential markets like Europe, Middle-east in the international arena, and North and northeast of India, domestically.

PHOTO: VIVEK R NAIR

Reaffirming the belief that we are stronger together, God’s Own Country is all set to welcome the world.

P. BALAKIRAN IAS, Director, Kerala Tourism

September 2018 Tourism India

21

COVER STORY/EVENTS

KOCHI ALL SET TO HOST

KT RESURGENT KERALA AND DESTINATION MALABAR WILL BE THE FOCUS

PHOTO: AUGUSTUS BINU

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ending out a strong message that tourism in the floodbattered Kerala will be back on the rails in double-quick time, Kerala Travel Mart (KTM), India’s largest tourism sector conclave of stakeholders from across the world, will hold its biennial meet in Kochi from September 27 to 30,2018.

Being held in the wake of the devastating floods that rampaged through large swathes of the coastal State, the 10th edition of KTM will focus on measures that will lead to a strong resurgence of tourism, which is a mainstay of Kerala’s economy.

The four-day KTM will be inaugurated by Mr. Pinarayi Vijayan, Chief Minister of Kerala on September 27 at 6pm at Grand Hyatt, Bolgatty, Kochi, coinciding with World Tourism Day in the presence

of Mr. K.J. Alphonse, Union Minister of State for Tourism, Government of India and Mr. Kadakampally Surendran, Minister for Tourism, Kerala and the leaders of the tourism industry in Kerala. KTM is organized

by KTM Society in partnership with Kerala Tourism department, the event will conduct its business-to-business meetings at Samudrika and Sagara Convention Centre, Willingdon Island, Kochi, from September 28 to 30.

The tenth edition of KTM will focus on measures that would lead to a strong resurgence of tourism in the state. “The response to this edition of KTM has been overwhelming with 593 international buyers from 395 companies from 73 countries and 1,095 domestic buyers having registered as participants,” said

KTM will focus on measures that will lead to a strong resurgence of tourism, which is a mainstay of Kerala’s economy.

MR. BABY MATHEW SOMATHEERAM, President, KTM Society

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COVER STORY/EVENTS

KTM 2018

Kerala Exhibitors International Buyers International Media Representing countries Domestic buyers National & Travel Media

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Mr. Baby Mathew Somatheeram, President of KTM Society.

As in its previous editions, KTM will serve as a strong platform to showcase its time-tested as well as new products of Kerala and establish firm business links by bringing together internationally reputed buyers and sellers and tour operators under one roof. The new products launched by the state government like the Malabar river cruise project,

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MR. JOSE PRADEEP,

MR. RIAZ AHAMED,

2018

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Honorary secretary KTM Society

edition of KTM will focus on the Agenda 9 Charter’s implementation aiming to make Kerala a sustainable destination. It will also exhibit new Kerala products to the world and sellers can take part in hundreds of productive business meets. This will be an ideal platform to bring various buyers under one roof.

As part of its social responsibility mission, KTM Society has set up a task force for flood relief and rehabilitation efforts by bringing together 28 organisations from the tourism sector

Past President and Chairman of Seminar committee, ourism in Kerala has started recovering fast from the grim blow dealt by the floods. Traffic to major destinations across the state has resumed and bookings ahead of the peak season have picked up.

Major topics will include with regard to the rebuilding of Kerala tourism after the floods devastation, tourism infrastructure, enhancing the green cover of the state, rainwater harvesting and reduction of the use of plastic, to be deliberated at the seminars of KTM 2018 in the side lines of B2B meetings,.

focusing on nine rivers in north Kerala, will be showcased before the delegates, Mathew said.

The upcoming edition of KTM is intended to send a strong signal to the world that the State has resilience and the spirit to take in its stride any adverse challenge and move forward.

The event will send this message to the world through the delegates from 73 countries.

MR. S. SWAMINATHAN,

Chairman, Accommodation Committee

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eticulous plans have been made for the accommodation of the participants includes international and domestic buyers, with over 1,200 rooms booked in top hotels in the Kochi city and other 1000 rooms reserved for post familiarisation tours to major destination in Kerala from September 30th to October 5, 2018.

We are closing working in tandem with three Post Fam Tour committee in North, Central and South Kerala, along with respective destination assocsciations like SKHF, WTO, TDPC, MHRA, Showcase Munnar, MHRA and KHRA. I am sure this will be the best ever KTM we have ever made. Thanks to all the hotelier friends for their whole hearted support and initiative to make KTM 2018 a grand success.

JIBRAN ASIF,

Chairman, Buyers CommitteeDomestic Market

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he 10th edition of KTM will see a 25% increase in domestic buyers participation compared to 2016. We have 1013 buyers from 621 companies registered and reconfirmed with their flight tickets to attend the mart. There are 60 non hosted buyers as well who have confirmed their participation. This year we have seen a major increase of MICE tour operators compared to previous years. We have registrations from major companies in india who are extensively promoting outbound tourism. They are invited to attend KTM and meet the kerala sellers to promote our tourism products among their indian clientele.

Maharashtra followed by delhi/ Haryana, gujarat, Tamil Nadu and Karnataka are the top states from where we have maximum participation. We have good participation from other states as well like Rajasthan, telengana, Andra Pradesh, West Bengal, Orissa and UP.

KTM HAS THE EPICENTRE FOR TOURISM IN KERALA AND CAPTIVATED THE WORLD WITH ITS DYNAMIC RANGE OF PRODUCTS The new products launched by the State government, such as the Malabar river cruise project, focussing on nine rivers in north Kerala, will be showcased before the delegates.

Tourism in Kerala has started recovering fast from the grim blow dealt by the calamitous floods. Traffic to major destinations across the State has resumed and bookings ahead of the peak season have picked up.

September 2018 Tourism India

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COVER STORY

‘CHEKUTTY’ BEAUTY BEYOND STAINS & SCARS THE MUD-COVERED DOLLS, NOW TURNS SYMBOL OF RESILIENCE IN FLOOD-HIT KERALA

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hekutty, is now the symbol of resilience and hope of Kerala God’s own country.

Chekutty the handmade doll from the Chendamangalam handloom Sarees which were stained and destroyed during the Kerala floods is by far the most appealing Mascot of Kerala, which never saw in the recent history of the state, may be after the iconic naming and logo of Kerala- God’s Own Country. These cute little handmade handloom dolls were ideated and created by two good souls, Mr. Gopinath Parayil, Trustee of Nila Foundation and founder of The Blue Yonder, a responsible tourism oriented tour operator and Ms. Lakshmi Menon, Founder of Entrée seed pens, an interior, Jeweler, fashion and handicrafts designer.

Gopi, who actively involved in the rescue operations and relief activities during the devastating floods, it was easy for him to realized that the whole livelihoods of 100s of handloom weavers were totally destroyed by the flood waters.

Chendamangalam which is known for its traditional Kerala handloom was one of the worst flood-affected places located in the Paravur taluk of Ernakulam district in Kerala.

Their looms and products and raw materials has destroyed or washed away. According to Mr. Ajithkumar Secretary Chendamangalam 26

Tourism India September 2018

Handloom weavers co operative society, 300 handloom weavers in and around might have to leave their traditional job in search of better options since the current situation is a threat to the Handloom Industry. “ I had visited the textile industries in Chendamangalam as I often used to bring my guests over to visit these industries. When I found the uncertainties shadowing their future” , Gopi had discussions with Lakshmi In order to help the weavers of Chendamangalam, Lakshmi tried to clean the fabric by chlorinating the clothes seems useless since the stains were deep. From that point the concept of highlighting the stained fabric which survived the flood which shows the strength and will power irrespective of loss of beauty and perfection was fixed.

“One significant reason behind making Chekutty is the emotional connect that Lakshmi and I share with Chendamangalam and our common interest in the handloom heritage of this place,” says Gopinath “The response we have received so far for this initiatives is

overwhelming from across the globe and even Kerala Chief Minister Mr. Pinarayi Vijayan and Tourism Minister Mr. Kadakampally Surendran are came forward in support of the initiative.”

Lakshmi said.

“Chekutty, the child who overcame the floods. This doll is turning out to be the symbol of a Kerala that overpowered the crisis,” the CM said in his post on Facebook.

“We shall overcome, Chekutty bring us hope and confidence” says Tourism Minister, while sharing the Chekutty in his fb wall.

Chekutty brings us hope, confidence and love at the time of grief, despair and uncertainties. Chekutty or Chendamangalam Kutty or in Malayalam “Cherine athijeevicha kutty”, meaning the kid who has survived the mud, these dolls are dressed up in mud-stained handloom sarees, that were soiled and destroyed during to floods. The Chekutty initiative has now turned into a volunteer-driven programme. From writing content and creating the website to making the dolls, people have volunteered to be a part of this

FLOOD-RAVAGED KERALA HAS FOUND AN UNLIKELY SYMBOL OF ITS SURVIVAL, RESILIENCE AND RECONSTRUCTION— THOUSANDS OF MUD-COVERED DOLLS. initiative.

“A mascot of the emerging Keralam, being rebuilt through our solidarity, resilience and beauty of hearts despite some of the stains and scars, that will remain in our lives.

Chekkutty has scars. Chekkutty has stains. But Chekutty represents each one of us who survived the floods”, reads the Chekutty website (www. chekutty.in). ”360 Chekutty dolls can be made from a single piece of saree. “One saree would generally cost Rs 1,300. If we can make 360 dolls from one saree, with each doll costing Rs 25, the value

of the saree goes up to Rs 9,000,” he explains. Cost for a Chekutty should not be considered exorbitant because of the cause it stands for. The fund raised by selling Chekutty will be handed over to Handloom Society.

Now we are planning to chanalise Kerala’ s charity mode into enterprising mode by working in a micro-level in a decentralised fashion, addressing local issues and looking at upcycling as a solution can make a huge difference.” Says Gopinath.

Chekutty is the symbol of hope.

For its creators, it is a storyteller.

Chekutty has a tale to tell, a tale of surviving. In the process of survival, it might have lost the outer beauty and lustre but not the inner strength and courage. It is a perfect gift with a strong message. Chekutty can be used to adorn the walls, cars, rooms, bags and a perfect gift. It is the perfect way to rebuild the lives of handloom weavers who lost their livelihood but not the hope to start a new life from the ruins.

Chekkuty can also be brought online https://chekutty.in

September 2018 Tourism India

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NEWS/EVENTS

TOURISM CAN CHANGE THE DESTINY OF INDIA INAUGURAL EDITION OF INDIA TOURISM MART HELD AT NEW DELHI FROM 16TH TO 18TH SEPTEMBER 2018

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he Union Minister for Railways and Coal, Mr. Piyush Goyal inaugurated the ‘first ever’ India Tourism Mart (ITM 2018) in the presence of Union Tourism Minister,Mr. K J Alphons and Mr. Mohamed Sajid Tourism Minister of Morocco, , in New Delhi. The India Tourism Mart is being organized by the Ministry of Tourism from 16th to 18th September 2018, in partnership with the Federation of Associations in Indian Tourism and Hospitality (FAITH) and with support of State / UT Governments. The function was held in presence of the Secretary, other senior officials of Tourism Ministry and Chairman/members of FAITH and also delegates from India and across the

world.

Inaugurating the event,Mr. Piyush Goyal wished the best to the Tourism Ministry to reach the ambitious goal of US$100 billion FTA receipts/year within 5 years. The Minister said that unless the infrastructure/fundamentals

ITM IS JOINTLY ORGANIZED BY THE MINISTRY OF TOURISM & FEDERATION OF ASSOCIATIONS IN INDIAN TOURISM AND HOSPITALITY

are set up, India can’t come up as a well sought after destination and he said that the present government has been developing these like ensuring 24 hour power supply, promoting renewable energy forms, and improving connectivity by effectively connecting the remotest destinations. The Minister also added that the most important element that will help promote Tourism in a complete way is the Government’s cleanliness drive, the Swachhta Abhiyan, which will ensure India becoming a preferred destination for all international tourists. Mentioning the income multiplier effect in the Tourism sector, the Minister said that Tourism generates a number of employment opportunities in formal and informal

Mr. Kadakamplaly Surendran, Minsiter for Tourism, Government of Kerala and Ms. Rani George IAS with Mr. Riyaz.U.c, Vice President, KTM Scoiety, M.R. Narayanan, Secretary General, Confederation of Kerala tourism Industry, Mr. Baby Mathew Somatheeram, President, Kerala Travel mart Society, Mr. Anil. V.S., deputy Director (Marketing) Kerala Tourism and Mr. Rajesh Pillai, Tour Operator from Germany at Kerala Pavilion of ITM

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Mr. Piyush Goyal, Union Minister for Railways and Coal inaugurating the India Tourism Mart at New Delhi, in the presence of Mr. K J Alphons, Union Tourism Minister and Mr. Mohamed Sajid Tourism Minister of Morocco and Mr. Kadakamplaly Surendran, Minister for Tourism, Government of Kerala

sectors and can change the destiny of the country. The Railway Minister added that the youth of the country can be entrepreneurs, service providers, interpreters etc in the sector and ascertained that India with its varied features has tremendous potential and we just need to leverage from it.

Speaking at the event, the Tourism Minister announced that ITM will be an annual event hereafter in line with other International Tourism Marts and it will be held in the month of September. The Minister said that India is so vast that there will be something new for everyone to see and experience in this country with its varied geography, culture, traditions, architectural marvels, religions. Mr. Alphons also added that visiting the country has become easier with the new e-visa regime which is now open to 166 countries.

India Tourism Mart (ITM) is being held for the first time and the Tourism

Mr. Kadakamplaly Surendran, Minister for Tourism, Government of Kerala and Ms. Rani George IAS interacting with trade partners at Kerala Pavilion.

industry stakeholders are coming together for such a large scale event with Ministry’s support.

Around 225 stalls have been provided to the sellers to enable them to interact with the buyers. These include pavilion for States & Union Territories to showcase their unique

tourism destinations and products.

The B2B meetings between buyer and seller delegates are being held during these 3 days. The FAITH and State Governments is also offering a pre and post event FAM trips (Familiarization trips) for the buyer delegates from overseas.

September 2018 Tourism India

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NEWS/EVENTS

Budhist delegates from around the globe at Nalanda during Buddhist Conclave 2018

BUDDHISM - ANCIENT FORM OF GLOBALISATION PRESIDENT INAUGURATES “INTERNATIONAL BUDDHIST CONCLAVE 2018” AT NEW DELHI AND AJANTA

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he sixth edition of International Buddhist Conclave 2018” has been organized by the Ministry of Tourism in collaboration with the State Governments of Maharashtra, Bihar and Uttar Pradesh from 23rd – 26th August, 2018 at New Delhi and Ajanta (Maharashtra), followed by site visits to Rajgir, Nalanda and Bodhgaya (Bihar) and Sarnath (Uttar Pradesh).

The President of India Shri Ram Nath Kovind inaugurated the four days long conclave and launched the Ministry of Tourism website on important Buddhist sites - indiathelandofbuddha. in Mr, K.J. Alphons the Minister of State (Independent charge),presided

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over the inaugural function.

Delivering inaugural address, the President said that the voyage of Buddhism from India to Asia and the transcontinental links that were created carried more than just spiritualism.

They carried a rich cargo of knowledge and learning, arts and crafts, meditation

PRESIDENT OF INDIA LAUNCHED THE WEBSITE ON IMPORTANT BUDDHIST SITE

techniques and even martial arts.

Eventually, the many roads that the monks and nuns - those men and women of faith - carved out became among the earliest trade routes. In that sense, Buddhism was the basis for an early form of globalisation – and of inter-connectedness in our continent. It is these principles and values that must continue to guide us.

The President added that tourism is a multi-stakeholder enterprise.

The private sector and civil society have substantial roles. And in terms of providing a safe and secure visitor experience, state and municipal administrations play a critical part.

The business potential of tourism is immense. Across our world, Tourism industry is a big job creator, especially for local households and local communities. In its essence, tourism, like Buddhism, is about people and empowering them to realise their potential Mr. K.J. Alphons said that India has a rich ancient Buddhist Heritage with several important sites associated with the life of Lord Buddha. The aim of the Conclave is to showcase and project the Buddhist Heritage in India and boost tourism to the Buddhist sites in the country and cultivate friendly ties with countries and communities interested in Buddhism.

The Ambassador of Japan to India, Mr. Kenji Hiramatsu in his address said that the Japan has very long cultural relations with India and Tourism is the important component in Indo-Japan relations.

Mrs. Rashmi Verma, Secretary, M/o Tourism said that Buddhism binds the culture of India, with the regions like Bhutan, China, Cambodia, Indonesia, Japan, Korea, Myanmar, Singapore, Sri Lanka, Thailand and Vietnam. About 500 million Buddhist worldwide, represent 7% of the World’s population. We are also proud to have Japan as the Partner country of this conclave and happy to note a strong participation from Japan led by the Ambassador of Japan in India.

Presently, it is estimated that there are nearly 500 million Buddhists all over the World and majority of them live in East Asia, South East Asia and Far East countries. However, a very small percentage of them visit the Buddhist sites in India each year. So the potential of encouraging more tourists to visit the Buddhist destinations where Lord Buddha lived and preached is immense. The “ASEAN” was the Guest of Honor during IBC, 2016 and Japan is the ‘Partner Country for IBC-2018 Buddha and Eight-fold Path, in Pali language is the most precious gift of the Ancient India given to the World.

Buddha Path’ refers to the extraordinary

The President of India Shri Ram Nath Kovind inaugurating the Buddhist Conclave 2018 in the presence of Mr, K.J. Alphons, Union Minister of State for Tourism, Govt of India, Mr. Kenji Hiramatsu Ambassador of Japan to India and Ms. Reshmi verma IAS, secretary, Ministry of Tourism, India

BUDHISM & TOURISM IS THE IMPORTANT COMPONENT OF INDO-JAPAN RELATIONS Teachings of Buddha which is also called the Middle Path which brings purity of mind and leads to Peace, Happiness and Harmony. ‘Buddha Path’ also refers to the Eight Great Places of Buddhist Heritage, (referred in Pali as Aṭṭhamahāṭhānāni). These Eight Places are connected with the important events of the life of the

Buddha from the time of his Birth, Enlightenment, Teaching Dhamma to suffering humanity, till he passed away, Mahāparinirvāna, at the age of 80 years. This Buddha Path is the Living Heritage that still continues to inspire millions of people to walk and find out Peace, Happiness, Harmony and Solace. With a view to synthesize both the meanings of the ‘Buddha Path’ together for the promotion of both the intangible and the tangible Buddhist Heritage, the Ministry of Tourism, Government of India has decided to organize 6th International Buddhist Conclave on the theme, “Buddha Path – The Living Heritage.

The Ministerial level delegation from Bangladesh, Indonesia, Myanmar and Sri Lanka are participating in the conclave. The delegates from the following 29 countries are participating in the International Buddhist Conclave: Australia, Bangladesh, Bhutan, Brazil, Cambodia, Canada, China, France, Germany, Hong Kong, Indonesia, Japan, Lao PDR, Malaysia, Mangolia, Myanmar, Nepal, Norway, Russia, Singapore, South Korea, Slovak Republic, Spain, Sri Lanka, Taiwan, Thailand, UK, USA and Vietnam.

September 2018 Tourism India

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NEWS/HOSPITALITY

LULU GROUP ON EXPANSION MODE IN INDIA AND ABROAD NEW HOTEL PROJECTS IN KANNUR & BANGLURU ARE PROGRESSING AT A FAST PACE, BESIDES THE ICONIC THE WALDORF ASTORIA EDINBURGH – THE CALEDONIAN IN SCOTLAND, THE HEADQUARTERS OF SCOTLAND YARD

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wenty 14 Holdings, the hospitality investment arm of Abu Dhabi –based Lulu International group is planning to invest Rs 750 crore (7.5 Billion) in India to build new hotels. It is also looking to enlarge its presence in Europe.

Adeeb Ahamed is a 38-year-old, Abu Dhabi-based businessman and son-in-law of Mr. M.A Ysusuf Ali, Chairman of LuLu Group, who is on the board of the $7.4 billion Lulu Group International that has over 130 hypermarkets in 21 countries, is nudging the group into new directions.

Lulu International Exchange and Twenty 14 Holdings, led by Adeeb Ahamed has a number of plans for the year ahead including expansion of the business across the Asia-Pacific, Middle East and Europe in various projects on hospitality, infrastructure and transport etc. translating into sustained growth in tourism and strengthening of their digital presence. ``We are building a 200 room hotel in Kannur, and another one with 135 rooms in Bengaluru. They will be ready by 2019. The company plans to have 25 properties across the globe by 2020,’’ said Adeeb Ahamed, Managing Director of Twenty 14 Holdings, who was recently supported Rs 1 crore (100 Million) to Kochi-Muziris Biennale as a principal sponsor.

In Kerala, the company is

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constructing a 200-room hotel in Kannur, near the upcoming Kannur International Airport while it is renovating another one in Kochi. The Kannur hotel will be operational by 2020, Adeeb said.

Despite the economic slowdown, the tourism and hospitality sector in India is on track to become one of the major contributors to the flourishing economy. A slew of projects including those on the lines of development of infrastructure, transport and attractions, are slowly changing the face of India, which further translates to sustained growth in tourism. The steps taken by the state governments clubbed with initiatives of the central government have been crucial to this growth and the sector’s long-term outlook looks very promising.

Our hospitality investment firm, Twenty14 Holdings had a good start to the year with the acquisition of the Waldorf Astoria Edinburgh – The Caledonian in Scotland. Our vision is to create a billion-dollar investment company and a legacy as the world’s leading hospitality investment firm.

There is tremendous opportunity to extend our portfolio of luxury hotels, in view of the current market scenario.

In India, we have a few projects in the pipeline at various stages of planning

and development, and we aim to add a few more properties to our portfolio in the next few years.

After its recent acquisition of Great Scotland Yard and The Waldorf Astoria-Edinburgh in the UK, the company is keen on further investment in Europe. “We are excited to add The Caledonian to the portfolio of Twenty14 Holdings. With more than 100 years of history, The Caledonian brings with it a rich heritage,

TWENTY 14 HOLDINGS IS THE PRINCIPAL SPONSOR OF KOCHI MUZIRIS BIENNALE character and unique opulence. We are also keen interested in investment opportunities in France, Netherlands and Switzerland” said Adeeb.

In 2014, the company had planned to invest $1 billion over a six year period, of which 50% has been kept for acquisitions in Europe while the rest will be split between India, Gulf countries and far eastern countries, he added.

LULU INTERNATIONAL EXCHANGE The evolving landscape of financial services depends on the demands of the customers and their involvement with technology. The convenience of digitalization will eventually enable us to move slowly away from the brick and mortar setup as well as the physical need for cash. It will also bring down the cost of operation, creating a more sustainable turnover margin.

On the part of our financial services arm, Lulu Exchange, we have a number of plans chalked up for the coming year, including expanding our business across the Asia Pacific region and also strengthening our digital presence. Going forward, we hope to maintain the same momentum and growth rate, leveraging through our well spread out branch network and technology driven innovation.

Economic activity across the globe is on an upswing and strengthening as we move into the new year.

There is still some ground to cover for a complete recovery, but on the short hand, the outlook looks strong.

India has been navigating these challenging conditions quite well, and we believe that there will be renewed gusto in 2018 across all sectors.

MR. ADEEB AHAMED, MD, TWENTY 14 HOLDINGS Mr. Adeeb Ahamed successfully established Lulu International Exchange, a leading financial services company, which today has 150+ branches in nine countries and Tablez Food Company, a leading F&B company, operating home-grown as well as franchise concepts across UAE and India.

Mr. Adeeb has earned Master of Business Administration in International Management from Royal Holloway, University of London.

Adeeb Ahamed led Lulu Exchange has a number of plans for the year ahead including expansion of the business across Asia-Pacific and Middle East region along with ongoing European growth strategy and strengthening of digital presence in Forex, travel, tourism, hospitality, transportation and infrastructure spheres.

September 2018 Tourism India

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THE WALDORF ASTORIA EDINBURGH – THE CALEDONIAN IN SCOTLAND

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he Caledonian, a grand Edwardian hotel overlooking Edinburgh Castle, joins his portfolio of $650 million worth of luxury properties across the UK, the Middle East and India. The T14H on Tuesday announced plans to invest $28 million for the expansion and enhancement of the historic hotel under its ownership, while retaining its heritage and distinctive architecture. Adeeb added that the company plans to honour the “Scottish landmark”, while adding to the experience the hotel already offers. Among some of the plans for the site, the T14H intends to engage local craftsmen to work on the hotel’s historic Caledonian suites.

“Luxury and style will be the keynote of these improvements. Bespoke furniture, eclectic artwork and en-suite bathrooms featuring marble and burnished chrome fittings will feature among a host of exclusive additions,” T14H said.

The latest acquisition fits into the company strategy of investing in profitable luxury sites while preserving their historical

Adeeb has been into serious number crunching since he became the MD of Lulu International Exchange in 2008. With 20 per cent year-on-year growth, the financial services firm has gone from 1 to 150 stores across nine countries under his watch and had a turnover of $4.7 billion last year. Then, he launched Twenty14 Holdings, which has invested in eight hotels across the world, including the Great Scotland Yard in London, the Steigenberger Hotel Business Bay in Dubai and landmark Sheraton Oman Hotel in Muscat, a 230 room five-star hotel re-opened in 2016,besides hotels in Kerala ( Grand Hyatt Kochi Bolgatty, Marriot Kochi, Courtyard by Marriot, Kochi Airport and Lulu International Convention Centre & Hotel Trichur) and Karnataka.

Eventually, he joined wife Shafeena Yusuff Ali’s Tablez, a brand retailer under the group, and expanded it 34

Tourism India September 2018

TWENTY 14 HOLDING OWNS 4 PROPERTIES IN KERALA GRAND HYATT BOLGATTY, MARRIOT KOCHI, COURTYARD

BY MARRIOT, KOCHI AIRPORT AND LULU INTERNATIONAL CONVENTION CENTRE & HOTEL TRICHUR quickly by bringing in some of the world’s popular F&B chains to India and the Middle East. He’s now set to do the same in apparel and toys.

Recently, Ahamed along with Eduardo Sanchez Moreno, deputy head of mission from the Embassy of Spain,

legacy. The Caledonian operates under the Hilton group’s flagship Waldorf Astoria brand. First opened in 1903 as part of the old Princes Street Railway Station, the hotel currently has 241 rooms and is home to two famous restaurants operated by Michelin-starred brothers Chris and Jeff Galvin—the Pompadour by Galvin and Galvin Brasserie de Luxe.

It also houses the only spa by French skincare brand Guerlain in the UK, echoing the glamour of its counterpart in Paris.

Twenty14 Holdings was founded in 2014 as the hospitality arm of Lulu Group International to capitalise on the growth in the global hospitality industry.

The group, which had acquired the Old Scotland Yard headquarters in London in 2015, has struck a £110 million agreement with property developer Galliard Homes to create a boutique five-star hotel on the site—1-5 Great Scotland Yard.

The custom-built 92,000 square feet project is to be called the Great Scotland Yard Hotel.

and AntonisKyprianou of Spanish fashion retailer Grupo Cortefiel, opened the first stores of fast casual brand Springfield and lingerie brand Women’secret in Bengaluru. Tablez will lead the foray of these Spanish apparel labels, with six more stores slated in India this year, and total of 75 by 2021.

“What attracted us to Springfield was its youth appeal. Unlike other international high-street brands, there is a generous dose of colour, which fits Indian sensibilities.”

While concluding his chat with Tourism India, Mr. Adeeb Ahmed said, “We have some big and ambitious plan for the future, at the same time it will be a realistic and focused strategy in the tourism & hospitality sector and we are confident to make our company in the list of most trusted and valued luxury brand in the world by 2025”..

NEWS/HOSPITALITY

Mr. Kadakampally Surendran, Minister for Tourism, Kerala lighting the traditional lamp, in the presence of Mr. K P Krishna Kumar, Member, Board of Directors, KTDC, Mr. V.S. Sivakumar, MLA, Mr. M. Vijayakumar, Chairman, KTDC, Mr.Rahul R, IRS, Managing Director, KTDC. and Mr. Balakiran, Director, Kerala Tourism during the Hostess launch at Trivandrum.

HOSTESS - INDIA’S FIRST WOMEN ONLY HOTEL LAUNCHED HOTEL PROJECT BY THE WOMEN FOR THE WOMEN.FROM KERALA TOURISM DEVELOPMENT CORPORATION

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erala Tourism Development Corporation (KTDC), has launched India’s first Women only Hotel project by the women for the women.

Mr. Kadakampally Surendran, Minister for Tourism, Kerala has launched the work on India’s first public sector hotel run entirely by women for women in the state capita on July 25, 2018.

A flagship project of the Kerala Tourism Development Corporation (KTDC), the hotel named “Hostess” will come up within six months at the KTDFC complex at the main bus station in the heart of Trivandrum city, 36

Tourism India September 2018

adjacent to the Central Railway Station.

Speaking on the occasion, the Minister said this project is a milestone initiative of KTDC, considering its purpose, security features and facilities of global standards at affordable rates.

A FLAGSHIP PROJECT OF KTDC WILL BE READY BY JANUARY 2019 AT TRIVANDRUM, CAPITAL CITY OF GOD'S OWN COUNTRY

“There are many services being offered by KTDC which are affordable to common people and the facilities at “Hostess” at economic rates are expected to be of global standards,” Mr. Surendran said.

Stating that tourism was a priority sector for the state, he lauded the initiatives of KTDC to create top class facilities for visitors. ”The Government has given administrative sanction of Rs 17.5 crore to set up a 42-room budget hotel at Kanyakumari. The nod of local self-government institutions in Tamil Nadu is awaited to start the work,” he said..

Presiding over the function, Mr. M. Vijayakumar, Chairman, KTDC, said “this all-woman hotel is the first-ofits-kind initiative from a government institution in the country and we give more emphasis on security and safety features besides comfort and convenience. If it becomes a success here similar hotels will be set up in other cities of the state,” “Hostess” will offer state-of-the-art facilities, including automated security features, technology-oriented checkins and checkouts, laundry service, complimentary breakfast, microwave oven and fitness centre.

“It is women-friendly, stylish and offers all comforts to women travelers.

We mainly target women officials, researchers, sportspersons, teenage girls, business women and pilgrim groups, who arrive in the city for short stay,” said Mr.Rahul R, IRS, Managing Director, KTDC. It will have 22 AC rooms and two AC dormitories to host 28 people at a time.

Rooms will be charged Rs 1,500 and the dormitory facility Rs 500 for four hours. The hotel will be run by female staff from bottom rung to managerial positions. Apart from modern facilities, it will also offer safety and security features for women travellers, who have

Mr. Kadakampally Surendran, Minister for Tourism, Kerala flagging off all women bike rally a part of the launch of India’s first women hotel Hostess by KTDC

easy access to railway and bus station from the hotel.

Mr. V.S. Sivakumar, MLA, Mr. Rahul.

R IRS, Managing Director, KTDC, Mr. Balakiran, Director, Tourism, Mr.

K P Krishna Kumar, Member, Board of Directors, KTDC, Mr.E.M. Najeeb, Senior Vice President, IATO, and Mr.M.V. Jayalekshmi, Ward Councillor, also attended the function.

September 2018 Tourism India

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NEWS/HOSPITALITY

SAROVAR HOTELS & RESORTS SIGNS YEHA HOTEL IN ETHIOPIA TRAVELLERS WOULD LOVE TO VISIT THE ANCIENT CITY OF AXUM, A UNESCO HERITAGE SITE.

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xpanding its overseas portfolio, Sarovar Hotels Pvt. Ltd. announced its latest project in Africa, Yeha Hotel- A Sarovar Premiere Hotel, a luxury property in Axum, Ethiopia which signifies Sarovar’s focus on Africa and the latest addition to its existing portfolio of properties in Ethiopia, Kenya, Tanzania and Zambia.

Travellers would love to visit the ancient city of Axum, a UNESCO heritage site, where it is believed the true Arc of the Covenant is hidden.

Once the residing city of Queen of Sheba, Axum is now a tourist town and religious centre best known for its obelisks, which are more than 2000 years old and many ancient churches. Nestled in the foothills of the historical Adwa Mountains,

Axum is a city steeped in history and antiquities.

Yeha Hotel- A Sarovar Premiere Hotel will be a modern, luxurious development with a revolving

AXUM IS A TOURIST TOWN AND RELIGIOUS CENTRE BEST KNOWN FOR ITS 2000 YEAR OLD OBELISKS.

restaurant and bar. It will also have the latest amenities in conferencing & meeting, a swimming pool, water amusement park and a kid’s playground. In the first phase it will launch with 78 keys in October 2019, with plan to expand to 222 keys by 2021.

Commenting on the new endeavor, Ajay K. Bakaya, Managing Director, Sarovar Hotels Pvt. Ltd, says, “We are excited to have signed a hotel in Axum. A city of strong religious significance to millions of traveller.

It is an important addition to our rapidly growing footprint in Africa and reflects the strong traction the brand is gaining in the region. We see great growth potential in this market with high demand and this development makes a momentous step in our

Sarovar team headed by Ajay K. Bakaya, Managing Director, Sarovar Hotels Pvt. Ltd during their 24th annual meet at Bangalore

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growth and expansion strategy in the overseas market.”

Sarovar Hotels Pvt. Ltd. is focused on strategic expansion throughout India and Africa. Some of the openings this year include hotels in Jaisalmer, Gorakhpur, Dehradun, Katra, Lusaka and Dar Es Salaam.

Sarovar Hotels & Resorts, a leading hotel management company is headed by a team of industry veterans, the Company manages 80 operational hotels in 50 destinations in India and overseas, under Sarovar Premiere, Sarovar Portico, Hotel brands which cover the 3, 4 and 5 star spectrum.

Sarovar Hotels also operates Corporate Hospitality Services division with the management of services at various prestigious Business Schools. Sarovar Hotels is part of Louvre Hotels Group, a major player in the global hospitality industry, with a portfolio that now includes 2,500 hotels in 52 countries with a full hotel offering, spanning 1 star to 5 stars, with the Louvre Hotels Group’s historic brands (Première Classe, Kyriad, Campanile, Tulip Inn, Golden Tulip, Royal Tulip), the 5 brands of the Sarovar network in India, and 4 Chinese brands (Metropolo, Jin Jian Inn, Bestay, Goldmet Inn). Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the 5th largest hospitality group in the world.

ETHIOPIA

Ethiopia is a country in the Horn of Africa. It shares borders with Eritrea to the north and northeast, Djibouti and Somalia to the east, Sudan and South Sudan to the west, and Kenya to the south.

With over 102 million inhabitants, Ethiopia is the most populous landlocked country in the world and the second-most populous nation on the African continent. It occupies a total area of 1,100,000 square kilometres (420,000 sq mi), and its capital and largest city is Addis Ababa.

Most major cities and tourist sites in Ethiopia lie at a similar elevation to Addis Ababa and have a comparable climate. In less elevated regions, particularly the lower lying Ethiopian xeric grasslands and shrublands in the east of the country, the climate can be significantly hotter and drier.

Dallol, in the Danakil Depression in this eastern zone, has the world's highest average annual temperature of 34 °C (93.2 °F).

SAROVAR HOTELS AND RESORT’S 24TH ANNUAL MEET HELD AT BANGALORE. Sarovar Hotels & Resorts headed by a team of industry veterans manages 80 operational vhotels in 50 destinations in India and overseas, under Sarovar Premiere, Sarovar Portico, Hometel brands. The brand cover the 3, 4 and 5 star spectrum and also operates Corporate Hospitality Services division with the management of services at various prestigious Business Schools.

Sarovar Hotels Pvt Ltd. has organized its 24th annual meet from September 7- 9 at La Marvella- A Sarovar Premier property in Bangalore. This annual event was attended by the Leadership team, Corporate Heads, General Managers of all 75+ Sarovar hotels across the country & Africa, and key Sales & Marketing associates from across all regional offices in India. Themed as “Become agents of change”, the agenda of this 2-day event was carefully put together with a host of speakers, internal as well as external sharing their thoughts on current challenges and opportunities for growth.

Commenting on the meet, Ajay K. Bakaya, Managing Director, Sarovar Hotels Pvt. Ltd. says, it’s a good opportunity to meet, share ideas, challenges, new development of the organization under one roof. It’s always good to meet the Sarovar family and spend quality time with them.”

September 2018 Tourism India

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NEWS/HOSPITALITY

TGI HOTELS

ON EXPANSION SPREE TGI HOTELS SET UP TEN MORE PROJECTS IN SOUTH, NORTH AND CENTRAL INDIA

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he Great Indian Hotels, popularly known as TGI, Started in the year 2014 is all set for a giant leap with ten more projects.

A chain of small and mediumsized hotels and resorts across India managed under the brand name of TGI, started by two hotel management graduates – Amitava Roy and Arun Kumar V.K., has grown from 22 room hotel in Yelagiri to 10 hotels with 550 40

Tourism India September 2018

rooms, across the country.

Believing and following the true Indian traditional hospitality concept of Atithi Devo Bhava and aspiring to create a niche for small and medium resorts in the midst of international resorts and hotel chains TGI have already marked their position as one of the best and fastest hotel management and marketing company in India.

Mr. Amitava Roy, Founder and

CEO said, ‘We operate on an assetlight model and do not heavily invest in properties, hence, we are able to expand at a rapid pace.”

“TGI management has a sound business strategy of ‘Management Contract’ for the resort and hotel owners. Under this, a tie-up with the owners they get to operate their hotel and resorts directly under TGI brand and benefit from the expertise of TGI

and its powerful market network.

Management fees are charged on a pre-decided percentage of the revenue generated by the hotel. The property owners get efficient sales and marketing team, centralized reservation system and distribution channels. The TGI team ensures high-profit margin by reducing your operational cost and optimizing the owner’s investment through the right selection of suppliers and products

guaranteeing the best deals in quality, price and delivery.

Apart from this the Corporate Loyalty program, Human resources development, training and management, quality audits and cost optimization through processes and inventory give strength to the business.

According to Mr. Arun Kumar V.K, Executive Director and CoFounder said: TGI Hotels started

We operate on an assetlight model and do not heavily invest in properties, hence, we are able to expand at a rapid pace.

MR. AMITAVA ROY, Founder and CEO, TGI

The quality of supply has changed a lot in years. Even independent hoteliers are evaluating the quality of their property. MR. ARUN KUMAR V.K, Executive Director & Co-Founder

September 2018 Tourism India

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FEATURE/INCREDIBLE INDIA

their operation with a 22 key hotel in Yelagiri and later add many properties in their portfolio. We plan to launch in attractive locations, in addition to adding 10 hotels this year in Andaman’s - Thekkady – Coimbatore – Ooty - Mahabalipuram – Bangalore – Coorg – Hyderabad – Jaipur and Ghaziabad.

The company targets to add 1000 keys every year, currently enjoying the portfolio of 550 keys in total. The company is looking forward to adding 5000+ keys by 2025 and to benchmark “TGI Service & Experiences” in the industry.

Arun feels that this is a sunrise moment for the industry. Almost 90 percent of the supply in Indian hotels are in the budget segment and there is still room for everybody to tap in. Throwing some light on the recent trends he is noticing in the segment, he said, “From the hotel owner’s perspective, there is a growing realisation that you cannot take customers for granted. The quality of 42

Tourism India September 2018

The hospitality business is dependent upon a lot of other industries, which means growth is interlinked.

MR. ARUN KUMAR V.K, Executive Director & CoFounder

supply has changed a lot in years. Even independent hoteliers are evaluating the quality of their property.

Amit Kumar, Chief Marketing Officer having spentover 20 years in hospitality and airline industry, has seen the sector evolving over the time. “The basics have always remained the same and that is hospitality,” he said in a conversation with Tourism India.

Recalling his initial days in hospitality, Amit said, “Unlike today, earlier we didn’t have any online operations. The best part of the earlier days was that there weren’t many hotels, only the big Indian players like Taj, ITC and Oberoi existed and the foreign players have just started to come in. It was a great learning experience for all of us since the rebranding was happening all around.”

As of now, we have hotels in Pondicherry, Yercaud, Yelagiri, Hosur, Bangalore (Bommasandra & JP Nagar), Dewas, Ranthambore and

Jaipur and is certain in its purpose of ensuring personalized service to its guests by way of less than 100 rooms in its hotels and resorts. The guest demographics of the brand range from corporate, MICE to leisure.

Amit Kumar talks about the group’s growth, future prospects and marketing plans. “We have witnessed a growth for more than four years. We started our first footprint in Yelagiri, followed by a portfolio of 10properties across 9 cities which includes South India and Madhya Pradesh and its first time a Pondicherry based hotel

TGI HOTELS WILL ADD 10 MORE HOTELS IN 2018 AT ANDAMAN, KERALA, TAMIL NADUM, KARNATAKA, TELENGANA, RRAJASTHAN & UP management company is stepping into Rajasthan that too by launching 2 properties one in Ranthambore and other in Jaipur.And he feels that within the next five years, the hotel business is going to shine. “Domestic travelling should be given importance because it has risen at a tremendous rate. Also, what I have noticed is that the duration of night stays has increased. The hospitality business is dependent upon a lot of other industries, which means growth is interlinked.

Speaking of the impact of recent regulatory measures, including GST, the group is happy that there is a level playing field across levying of taxes across all states. According to Amit, 28 percent GST slab for rooms priced more than Rs 7500 is hurting the top line for luxury hotels as other international destinations have become more attractive for inbound travellers. “For the domestic traveler

who is price sensitive, he might choose a budget / midscale brand to avoid paying a higher tax.

Further speaking about the recent trends he is noticing in the hospitality industry, Amit feels that the emergence of Social Media is changing the hospitality scenario. “Autonomous online review sites like Trip Advisor receive an unprecedented number of reviews from travellers and guests.

A study has revealed that almost 50 percent of consumers do not even make a booking at a hotel that has no

reviews. And over 70 percent make a decision about their choice of stay based on the reviews of travellers,” he says.

He also mentioned about the changing food choices among the guests. According to Amit, today’s traveller is demanding and wants to experiment or try locally. This makes it necessary for the hotel establishment to know the region well in which they operate and serve the local flavours that are prepared in authentic styles.

September 2018 Tourism India

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NEWS/DESTINATION

Northern Kerala surging ahead in tourism initiatives RS. 600 CRORE EXCLUSIVELY FOR THE DEVELOPMENT OF TOURISM IN NORTH MALABAR

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t is an achievement to be successful in marketing the natural bounty and uniqueness in the global scene. Ensuring participation of nearly 30 bloggers from as many different countries at a workshop organised by the Department of Tourism gave a boost to the efforts to market Northern Kerala.

The opportunity provided to international tour writers and columnists to come over and have the first-hand experience of the pristine tourism sector in Northern Kerala made a significant impact in enhancing the region’s popularity said Mr.Kadakampally Surendran, Tourism

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Minister, Kerala.

The State Government could put up an exemplary display of aggressive and model tourism development by allocating Rs. 600 crore exclusively for the development of tourism in North Malabar in just one year and issue administrative permission to many projects.

As the first phase of the Rs. 300-crore-worth Malabar Cruise Project, boat jetties will be constructed at Parassinikadavu and Pazhayangadi and walkway will be built along the banks of rivers. The State Government has allotted Rs. 15 crore for this already. The tourist movement to

northern Kerala is expected to rise exponentially with the completion of the River Tourism Project, spread over 197 km and engaging water bodies at Valapattanam, Kuppam, Perumba, Ancharakandi, Mahe, Thalassery, Neeleswaram, Tejaswini, Vilaya, Paramba Lake, and Chandragiri in Kasaragod and Kannur districts.

Dedicated centres will be erected to different centres to present regional art and craft forms. The flow of tourists will be supplemented with the completion of the Kannur Airport. The government is thus progressing with a comprehensive development agenda.

Since the beaches of Northern Kerala

as more beautiful than those in Goa the construction of a resort with all modern amenities at the cost of Rs. 43.20 crore at the acquired 3.5 acres in Muzhuppilangadu Beach is the part of development initiative.

The State Government has allotted Rs. 1.70 crore for renovation of Mananchira Square at Kozhikode, Rs. 3.65 for the renovation of Mithai Street in Kozhikode, Rs. 1.95 crore for building Kozhikode Tourism Regional office and Tourist Information Centre, Rs. 3.5 crore for beautification of Payyambalam Beach, Rs. 1.44 crore for conservation of Moythu Bridge and building of garden, Rs. 2.13 crore for conservation of Thalassery Pier, installation of sculpture park and development of the food street, Rs. 4.89 crore for development of Parassinikadavu Boat Terminal, Rs. 3 crore for development of Pazhayangadi Boat Terminal, Rs. 4 crore for Payannur Heritage Tourism and Meenkuzhi Recreation Centre, Rs. 61 lakh for the conservation of Old Fire Tank and development of Heritage Street at Thazhe Angadi and the performance

KERALA TOURISM IS PLANNING BIG ON THE DEVELOPMENT OF TOURISM IN NORTH KERALA centre there and Rs. 2.10 crore for the renovation and development of Gundert Museum and Language Study Institute.

Funds to the tune of Rs. 1.26 crore has been released for Tourism Information Centre at Thrissur, Rs. 4 crore for the third phase of Thumboormuzhi Tourism Project, Rs. 2.50 crore for tourism development at Chavakad Beach, Rs. 4.90 crore for

beautification of Peechi Dam site and Botanical Garden there, Rs. 4 crore for tourism development of Karappuzha Dam, Rs. 1.36 crore for Riverside ‘Snehapatha’ at Chamravattom in Malappuram and Rs. 90 lakh for second phase development of Poonthanam Cultural Centre. More facilities are being made to promote pilgrimage tourism in association with Guruvayoor Temple City Development Project.

Nearly Rs. 20 crore has been released for the renovation of the Guruvayoor Guest House.

The State Government has approved several tourism projects in Wayanad and allotted Rs. 4.5 crore for the ‘En Ooru’ Tourism Project at Kalpetta.

Funds allotted for Rock Adventure Project at Sulthanbathery, Pazhassi Memorial, and Kuruva Island Green Carpet Project will spruce up the tourism initiatives in Wayanad, Tourism department will promote the enhancement of revenue generation for the local community through more homestays and local eateries as well as ensuring new travel and tour experience for the visitors.

September 2018 Tourism India

45

NEWS/TOUR OPERATORS

KERALA WILL BOUNCE BACK SOON – ABRAHAM GEORGE INTERSIGHT HOLIDAYS PLANNING FOR MAJOR EXPANSION AND CONSLIDATION

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ntersight Tours and Travels, the leading Tour Operators of India, based at Kerala, is eyeing tourists from Gulf and new emerging markets plans to launch off-cruise tourism in Kochi as a part of their expansion and revitalization plan after the flood hit Kerala tourism, aims bigger and better for its silver jubilee year in 2021 to continue and consolidate the market leadership.

According to Mr. Abraham George, Chairman and Managing Director of Intersight Tours and Travels, who is popularly known as Johny, said the company was planning various extensive packages and schemes to increase the number of tourists from abroad and consolidate its market leadership in Indian domestic market.

A special division has already been started in London, Canada and Middle East in this regard, he said.

Mr. Johny was spearhead the relief and rehabilitation efforts of Kerala tourism industry along with other seniors in the industry, since the first phase of floods in August first week, which submerged in Kuttanad and many part of the backwaters and after the devastating floods in Kerala from August middle. He actively involved to form Kerala Tourism Task Force (KTTF) for the rebuild Kerala tourism mission under the leadership of Kerala Travel Mart Society and as of now which comprises more than 35 industry and travel professionals organization, and held many discussion and plans for the revival of Kerala tourism industry.

His own business witnessed 90% cancellations for August and September with very weak enquiries 46

Tourism India September 2018

KERALA TOURISM WILL BE BACK TO NORMALCY BY NOVEMBER AND WE ARE CONFIDENT ON OUR RESILIENCE AND TEAM SPIRIT coming in for October and sees good improvement in forward bookings from November, especially from Europe, UK, Russia and Middle East markets. .

According to Johny, “The Flood havoc in August come just after the Nipah virus outbreak in June, has left the state’s tourism industry in

tatters, with complete cancellation of bookings for 90 days almost. Our estimate is that losing running a business through tourism in Kerala could be around Rs 3,000 crore” and the booking till end of October sees very bleak. But we are confident and resilent to bring back to its normal position by the end of November.

Now, it’s seeking to rebound.

Kerala Tourism department after the consultation with tourism industry stake holders recently rolled out a 12-point action intend to revive the sector, such as rebuilding and repairing roads that connect popular tourist destinations on a war footing, and launching aggressive marketing campaigns to aim domestic and international travelers. It plans to conduct a number of awareness and sensitisation campaigns alongside

tour operators and trade bodies on the next month or two to make sure Indian and overseas tourists that will undoubtedly be well soon in ‘god’s own country’.

“We must give out a note that people are safe and tourism is back on the right track,” said Johny, who recently inducted to National Tourism Advisory Council as an Expert Member. Since September 1 the Kerala government has been repairing roads on a war footing, and pursuits like boating on the Periyar Lake in Thekkady and destinations like Munnar, Thekkady, Wayanad, Alleppey and Kumarakom have resumed. Travel and tourism makes up about 11.5% of Kerala’s gross state domestic product and for 25% of employment in Kerala.

“For August and September there were complete cancellations, and we are expecting a bounce back from October middle. Unfortunately, medical advisories released have already been misinterpreted by certain parts of the media also it provides impression that Kerala is unsafe,” he said. Their own business witnessed 90% cancellations for August and September with very weak enquiries to arrive for forward bookings.

INTERSIGHT HOLIDAYS AIMING RS 500-CRORE TURNOVER BY 2022 AS PART OF OUR VISION 2020

Mr. Johny, who is also the immediate past President of Kerala Travel Mart (KTM) Society, added, due to rupee depreciation, there was a possibility of increase in the number of inbound tourists. There is also a discussion to start a cruise line service, based in Kochi.

When asked about Intersight Tours & Travels, Mr. Johny added that his company has completed its 20 years in the business of tourism in 2016 and aims at clocking Rs 250-crore revenue by then. As part of vision 2020, it expects to clock revenue of Rs 500-crore by 2022.

Intersight has offices in Germany, UK; Delhi, Mumbai, Kolkata, Chennai, Bangalore, Ahmedabad, Lucknow, Indore, Kochi and

Thiruvananthapuram in India Mr. Johny’s impressive portfolio of achievements includes being the Managing Trustee of KTM Foundation; Chairman of Kerala Chapter of Association of Domestic Tour Operator of India (ADTOI); Member, Advisory Committee, Kerala Tourism, Govt. of Kerala; and Member, Regional Advisory Committee-Central Excise and Customs, Kerala.

He is a winner of the 2014 NDTV Award for the Most Influential Person in Tourism India; The Times of India Award for BRAND ICON in Tourism (2014); Young Entrepreneur Award -World Malayali Council, Zurich (2011); and Responsible Tourism Initiative Award by Kerala Tourism for the ‘SarathySauhrudam Project’ (2012).

Launched in 1996 in Kochi, Intersight Tours & Travels (P) Ltd has now turned into a pan-India company with branches in Bengaluru, Chennai, Thiruvananthapuram, Hyderabad, Mumbai, Delhi, Kolkata, Ahmadabad, Lucknow, Indore, Nagpur, Vadodara and Chandigarh. The company, which notched a turnover of over Rs 1.4 billion in 2017-18, has two overseas offices located in Manchester (UK) and Toronto (Canada).

September 2018 Tourism India

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NEWS/TOUR OPERATORS

SPICELAND HOLIDAYS PLANS HIGH ON SPREAD ITS WINGS NEPAL, MALDIVES, MIDDLE EAST AND UK ON RADAR

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piceland Holidays, one of India’s leading Destination management Company and an award winning tour operators from Kerala, is aiming high on its expansion plan to consolidate its position India and South Asian market.

Currently we are one of the market leaders in the South Indian market with a strong presence in Pan India and Sri Lanka. Now we are planning to open our office in Nepal, Maldives, Middle East and UK to tap the highly potential markets for both Indian inbound and out bound business, said Mr. U. C. Riyaz, Managing Director, Spice Land Holidays & Entertainments Pvt. Ltd to Tourism India.

Spiceland Holidays, recently had tie up with Sri Lankan Tourism Promotion Board and some of the leading Hotels & Resorts in the island country for the promotion of Sri Lanka in India, besides its had a collaboration with Nepal Tourism Board for their promotion in Kerala market.

Mr. Riyaz is also the Vice President of Kerala Travel Mart and Member of Kerala State Tourism Advisory committee is actively involved in the trade related matters in India tourism., especially for South India market, opined that Spiceland have already have few beautiful package which covers major destination in Tamil Nadu, Pondicherry, Karnataka, Telengana and Andhra Prdaesh apart from Lakshadweep and Andaman Nicobar Island holiday packages for domestic and international customers, and they are planning to add more customer oriented packages to cater the new age customers with special interest tours.

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Tourism India September 2018

After the recent flood havoc in Kerala, we have lost of Crores of Rupess worth business along with other tourism industry partners, due to the cancellation till October, but the remedial measures which was implemented by Kerala tourism department with support of tourism fraternity in Kerala, the situation has slowly changed and we are expecting

SPICELAND HOLIDAYS HAD A STRATEGIC TIE UP WITH SRI LANKAN TOURISM PROMOTION BOARD FOR THE PROMOTION OF SRI LANKA IN INDIA

Mr. U. C.Riyaz, Managing Director, Spice Land Holidays & Entertainments Pvt. Ltd

a good turnaround from November onward. In my personal analysis, the coming season will be the best season for Kerala, which ever had in the past. The love and care for Kerala by the Kerala is unexplainable and the trustworthiness among the customers who visited Kerala in the past is very high compared to many other parts of the world and in India, Mr. Riyaz added.

Kerala Tourism industry stake holders is facing many challenge for their survival and existence and now it’s the duty of tour operators to bring back the destination to its old glory. On this perspective Spiceland Holidays is recently held meetings with their counter parts from Gujarat, Maharashtra, Delhi and other South Indian cities and held a familiarization trip for agents to strengthen the marketing efforts for a speedy recovery of Kerala tourism to bring back its normal position.

We are confident that Kerala Tourism will come back to its old glory very soon, with the support of Indian tourism industry partners and trusted travelers who loved Kerala like any others.

Mr. Riyaz is also the member of the Federation of Indian Chambers of Commerce & Industry’s Kerala chapter (FICCI KESC ) Tourism Committee, is recently took initiative to hold a discussion for the mutual business relationship and investment opportunity between India and Nepal at Trivandrum. The joint promotion between destinations will increase the traffic and ultimately both the destination will reap the benefit, said Riyaz.

September 2018 Tourism India

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NEWS/TOUR OPERATORS

A TRAVEL COMPANY WITH A SOUL AND GOOD HEART EXCEPTIONAL CSR ACTIVITIES BY KERALA BASED PARADISE HOLIDAYS

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hile entire Kerala facing the havoc of heavy torrential rain in mid August, literally Mr. Ratheesh, Managing Director for Paradise Holidays and his family caught in the middle of gushing water at their traditional Kerala styled ancestral home at at Kadungalloor in Aluva and within hours the entire house submerged by the River Periyar, the biggest river in Kerala in terms of water carrying capacity. Aluva is situated in the banks of Periyar. The river Periyar overflowed almost 7kms outside its regular flowing pattern due the heavy rain and subsequently opening of 3 dams above its tributary.

When water reached their compound initially, they thought that will withdraw very soon and they have prepared to move the first floor of the 3 storied corporate office of Paradise Holidays nearby along with 150 plus neighbors. Unfortunately within hours the overall condition becoming worse over there and finally in the late hours they were luckily evacuated to safer place. When they reached relief camps and take a relaxed breath, then the next moment Mr. Ratheesh enter in to the rescue and relief activities like many others in the tourism sector.

He never takes rest, even he slept less than 3 hours for many days to help and support the fellow being in and around their village.

Every day they arranged thousands of food packets to the relief camps and distributed among people, who stranded in the remote area of Ernakulam districts and provided food material kits at many homes 50

Tourism India September 2018

Mr. Ratheesh R Nath , Chairman, Raveendra Hospitality Group and Ms. Sreedevi Ratheesh, Executive Director, Paradise Holidays

During the course of growth, we wanted to keep society with us and were always willing to extend our helping hand to the needy, but in an unorganized way.

MR. RATHEESH R NATH, Chairman, Raveendra Hospitality Group

continuously for a week. When the water recedes, the much bigger problem raised. Most of the houses, including his own home was not fit to stay due to the mud and slurry by the river, apart from the heavy lose of home appliances, furniture, books and other documents. Ratheesh and his team once again actively involved in the cleaning drive and within 2 days they cleared and cleaned more than 300 houses nearby. He didn’t stop there; he personally took initative to purchase hundreds of bed and pillows to supply the needy and poor in the nearby area.

While he and team were busy with the Rescue, Relief and Rehabilitation activities, an ambulance stationed near by their corporate office busy plying from relief camps and homes to hospitals and back, with people

who suffered various ailments during the floods and after. The ambulance was also purchased and supplied

by Mr. Ratheesh and his CSR trust named Raveendra Foundation, which is named after his late father Mr. Raveendra Nath.

Paradise Holiday is one of the very few companies in Kerala Tourism sector is actively involved the social services activities as part of their CSR initiatives from their initial days itself.

During the course of growth, we wanted to keep society with us and were always willing to extend our helping hand to the needy, but in an unorganized way. To make it organized, in the year 2015 we formed a trust under name Raveendra Foundation, where every staff at Paradise is a member of the trust with an elected governing body.

Our CSR wing Raveendra Foundation helps many poor people for education and act as helping hand for many hospitalizations. We have been continuously providing school kit for entire students of Govt. School near to our office for last 4 years and are currently taking care of education of 4 children, said Ms. Sreedevi Ratheesh, Executive Director of Paradise Holidays.

According to Mr. Ratheesh, “Major expense of a person’s education is paid by the society through the tax being paid to government. We believe even the tax paid by the lowest socio person in the country is being used for the salary and infrastructure being used by us during education time. If we used their money we owe to the society along with our family - We value this and have been involved in many activities directly for the up-liftmen of poor especially for education. At Paradise each staff and each guest are part of this CSR activity directly, which gives each of us a meaning to life, an extra mileage and the satisfaction nothing else can bring up.”

Mr. Ratheesh, Chairman of

Mr. Ibrahim Kunju MLA & Former Kerala Industry Minister distributing the coat and beds to flood affected people at Paradise Holidays corporate office in Aluva, Kerala

PARADISE HOLIDAYS DISTRIBUTED MORE THAN 300 BED TO THE FLOOD AFFECTED PEOPLE Raveendra Hospitality and Managing Trustee of the Raveendra Foundation, is a technocrat turned tourism professional and entrepreneur, is heading one of the most trusted Destination Management Company, who is also serve as the Secretary of Confederation of Accredited Tour Operators of Kerala.

‘Well trained staff with high energy

and accessible all the time, is what we call a part of Paradise. Yes they are our strength with training includes technicality, code of conduct, ethics in industry and to be followed with guest. We have separate departments to handle every situation and the files will be passed accordingly though every guest will be provided with single point of contact too We have regular trainings, fun programs, excursions, annual day celebrations for staff and drivers’ said Mr. Mr. Ratheesh R. Nath.

They pride in their 100% solar powered corporate office of 5000 sq. feet and another three offices (located in Cochin, Pune, and Hyderabad) with a staff strength of 250 plus, including field guides support guests. www.raveendrafoundation.org

September 2018 Tourism India

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FEATURE/INCREDIBLE NEWS/ADVENTURE TOURS INDIA

MUDDY BOOTS ADVENTURE TRAVEL MAKES EASY ADVENTURE & ACTIVITY BASED TOURISM WITH A CAUSE AND PHILOSOPHY

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uddyBoots Vacations, one of the three Approved Adventure Tour Operators, the certification being from the Ministry of Tourism, Government of India in South India, is an active vacation company that specialises in adventure and activity based holidays in Wayanad (North Kerala), Coorg, the Nilgiris, the Malabar coast and Rajasthan, with new locations in the offing.

Mr. Pradeep Murthy, an Engineer by profession, launched Muddy Boots Vacation, based in Wayanad in 2009 with a focus on North Kerala and Coorg and invested Rs One Lakh (One Hundred thousand) and the company now has grown to be a multimillion 52

Tourism India September 2018

worth company with a presence across many destinations in India with their unique Adventure and activity-based initiatives, At the start, MuddyBoots tapped into the hospitality sector in the region, including Vythiri Resort and Vythiri Village and partners with many other resorts in South India to provide activity options for hotel guests, besides working with families, schools and corporates. A third angle to its model is a partnership with tour operators in the UK and India to design activity holidays for foreign travellers.

Mr. Pradeep says, “I did my engineering in Calicut and over the years, would go trekking in North

Our philosophy is that, allthe tourism activities must contribute to the local economy and we always take great care to ensure the minimal environmental impact on the places,and all our clients respect this attitude.

MR. PRADEEP MURTHY, Founder & CEO, Muddy Boots Vacation

Kerala. At best, there were only individual guides and no organised professional operators were available in those days. Also, I wanted to change the notion in people’s mind that adventure is and suited only to young blood, and the preconception that older folk cannot do it easily.�

The company focuses on outdoor activities and provides options of varying level of challenge. It could be a simple walk in the woods an outdoor camp or a trekking holiday. MuddyBoots

advantage point is in creativeness in making activity plans that large tour planners are often unable to do, Murthy point out.

In addition to their core activity offerings, MuddyBoots actively works with the government in formulating guidelines and regulations for the safe conduct of adventure activities within the state and in India.

MuddyBoots is the outdoor activities partner for the Taj Hotels & Resorts and also has exclusive partnerships with Harrisons Malayalam Ltd to conduct outdoor activities within their vast tea and rubber estates in Kerala.

MuddyBoots offers a great collection of outdoor experiences such as walking, cycling, hiking, kayaking, bamboo rafting and camping, while retaining elements of traditional vacation packages such as sightseeing and exposure to local culture. The experiences are tailored based on the profile of the client group, with activities suitable for everyone from 10 to 70+ years of age. Typical client groups range from a FIT couple, to domestic/ international groups of up to 20, though they have handled large groups of up to

150 persons.

MuddyBoots is presently comprised of an experienced team, mostly from local communities, as part of their philosophy that their activities must contribute to the local economy. They also take great care to ensure minimal impact on the places they visit and request that their clients respect this.

You can find more about MuddyBoots at www.muddyboots.in, or drop them an email at info@muddyboots.in

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HOTEL/REVIEW

FORTE KOCHI - A HERITAGE HOTEL IN FORT KOCHI THE PAUL HOTELS & RESORTS, PROMOTERS OF KUMARAKOM LAKE RESORT HAS LAUNCHED THEIR NEWEST LUXURY BOUTIQUE HOTEL AT FORT KOCHI

T

he Paul Hotels & Resorts, dedicated to creating unique luxury experiences in the hospitality industry has unveiled yet another gem of a boutique hotel.

This 5-star hotel “Forte Kochi” is steeped in the luxurious past of its namesake town. The proud promoters of Kumarakom Lake Resort, one of the most luxurious Backwater Resort in Kerala- God’s Own country recently launched this newest addition, to their luxury portfolio, named Forte Kochi at Princess Street at the Heritage town, Fort Kochi ¸ with their time tested experience and expertise.

A breath-taking amalgamation of Portuguese, Dutch & British architecture, the original building used to be the abode of an eminent Jewish family. The beautiful structure was originally built by the Portugese, the mansion presents a medley of Portuguese, Dutch and British influences and was converted to a magnificent home in the late 1800s. It has now been restored to its original glory and guests at Forte Kochinow get a chance to be transported to an era centuries ago and be charmed by the past.

Forte Kochi

Forte Kochi is a heritage hotel with an imposing structure painted in the most eye catching shade of yellow with arched gothic windows with coloured stained glass, wooden pillars and rafters, patterned tiles in the bedrooms and a central courtyard that now houses the swimming pool. This boutique hotel also boasts of a Mikvah 54

Tourism India September 2018

FORTE KOCHI SHINES LIKE A PEARL AMONG THE HOTELS IN FORT KOCHI THE OLDEST PORT CITY OF KERALA , a Jewish bath used for rituals. A weekend here will give you glimpses of the life once lived by the residents of Fort Kochi 200 years ago.

Every step on the property is a revelation on ancient architecture. The rooms are spacious and luxurious with colonial four poster beds ,cozy window

You can visit St Francis Church, see fishermen use ancient Chinese fishing nets, go to Jew town and Mattancherry, watch a Kathakali performance or just walk around the beautiful streets of this town.For Cochin’s best heritage resort ‘Forte Kochi’ is situated right next to the beach so you can plan a visit there as well.

The legacies of Kerala

seats dressing the arched wooden windows and little niches in the walls decorated with flowers and candles.

The beautiful dresser and night stands are colonial to match the bed. The rooms have high ceilings and patterned floors. The bathrooms have the most modern fittings to ensure comfort in the midst of luxury and heritage. The windows overlook the central courtyard with the invitingly blue swimming pool and a natural well right by its side. Dine by the swimming pool or at ‘The Jetty’- the stunning multi-cuisine restaurant at this 5 star resort and order up any delicacy from their choice of pan Indian, European and British favourites. Don’t miss the special range of seafood on offer.

Cochin’s best heritage hotel ‘Forte Kochi’ is about an hour from the airport and 20 mins away from the Cochin Harbour Terminus. The travel desk will be happy to coordinate transfers for you.

Be charmed by the past at Fort Kochi Find what you love on your visit to ‘Forte Kochi’. Fort Kochi, a port town and ancient fishing village is in the heart of Kochi and right next to Mattancherry Port. This port was the trading hub for spices for the Arabic and Chinese traders and later the natural harbour of Cochin invited the Portuguese and the British. Today the moment you enter this town you will be greeted with a laid-back vibe that instantly puts you in the holiday mood.

If you are visiting Kerala for the first time or you are a regular who loves to visit repeatedly, The Paul Hotels & Resorts has a great package for you- The Legacies of Kerala , a 5 nights package that includes a stay at Kumarakom Lake resort for 3 nights, including 1 night on a house boat along with 2 nights at Forte Kochi.

Kumarakom Lake Resort is a multiple award winning resort on the banks of Lake Vembanad. It is the epitome of luxury, comfort and nature’s stunning beauty. This package awards you a chance to soak up the best of Kerala’s culture in the lap of luxury.

Head to ‘Forte Kochi’ the best boutique hotel in Cochin for an idealistic holiday of laid back luxury, culture and heritage and be charmed by the past.

For more details on this package check out http://www.fortekochi.in/ packages.php

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HOTEL/REVIEW

ENJOY THE NATURE AND LUXURY AT FRAGRANT NATURE FRAGRANT NATURE HOTELS & RESORTS OWNS THREE LUXURY PROPERTIES IN KERALA AT KOLLAM, FORT KOCHI & MUNNAR

“E

xperiences beyond locations, Warmth beyond comforts, Nature beyond style”, this is not a catch word of an advertisement or a flowery language for hotel brochure, the feel and experience of a guests, stepped down in any of the properties, which owned and operated

by Fragrant Nature Hotels & Resorts, one of the most outstanding hospitality entrepreneurs in Kerala.

The group own three luxury properties in Kerala, in a different nature scapes, Fragrant Nature, Paravur in South Kerala offers the beauty of Kerala backwaters and Fragrant Nature Munnar, will give you the luxury in the lap of a hill station comfort, while at Fragrant Nature Fort Kochi, the guest will live a like a King in the Heritage property, which was once the headquarter of the invaders of India, Fragrant nature Fort Kochi

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The East India Company.

All Fragrant Nature Hotels have stunning locations and breathtaking views - the quintessential identity. In the travel maps and hearts of discerning travellers to the subcontinent, Fragrant Nature has set a benchmark for experiential travel. After making its presence with a standout 4 star backwater resorts – a haven for Yoga & Ayurveda holidays at Paravur in Kollam district of Kerala, the group has added two more Hotels at Fort Kochi and Munnar in recent years. Vedic way of wellness in all its purity can be explored at all locations. Sourced from its own certified farms comes pesticide free, nutrient balanced food produces that at the kitchens turn to great flavours.

Welcome to the world of experiential travel with Fragrant Nature.

Fragrant Nature Backwater Resort &

Fragrant Nature Resort Munnar

Ayurveda Spa was opened in 2009 as an exclusive resort offering the ultimate in relaxation and seclusion from the hustle and bustle of city life. The 4 star resort lies nestled amidst graceful coconut groves, spread over five acres of beautifully landscaped lakeside gardens. Set on the breathtakingly beautiful and serene Mala lake near Paravur, in Kollam - the place is a haven for Ayurveda & Yoga holiday makers. In addition to the mesmerizingly beautiful surroundings, the guests would find all comforts, delicious dining, entertainment and a host of enjoyable activities.

Fragrant Nature Kochi is one among the most sought after 5 star hotels in the South India, which offers history, art, culture and breathtaking views to the Kochi harbour. Located in the same locale of the erstwhile office of East India Company, this majestic building with the first clock tower in Fort Kochi is a landmark in Fort Kochi. Fragrant Nature Kochi houses a period Trompe L’Oeil art work in the lobby by two

As the international trends are fast changing in the lines of experiential travel – our brand is evolving with a product line appealing to multiple market segments, be it Europe, Americas, Middle East or Australia.

MR SANTHOSH IDICHERIA, Director – Business Development Aroma Group Hospitality & Tourism

Fragrant Nature Resort Paravur Kollam

What truly differentiates us is the location of our properties in three iconic centres, and the focus we place on wellness.

MRS ANNE SAJEEV, Managing Director, Aroma Group of Companies

popular artists from England adding to the art and design element of the region.

The All-day-dining restaurant dishes out Indian & Continental delicacies and is a popular restaurant in the region.

Prana, the state-of-the-art Spa will have a blend of relaxing Ayurveda and modern therapies to soothe your mind, body and soul. Experience history and art with Fragrant Nature Kochi, which is just a short walk from all the best sightseeing spots in Fort Kochi including Jewish Synagogue, Dutch Palace and the much famed Antique Market.

Fragrant Nature Munnar is located in

the prime area called Pothamedu which has the best views to the Mountains.

Fragrant Nature Munnar, a 5 star hotel is styled similar to the local planter bungalows. All categories of rooms have cozy fireplaces as you would see in any planter’s bungalows in this region. While their Specialty restaurant offers choicest grills, the All-day dining restaurant showcases the best of North Indian and South Indian Cuisines.

Spa here also will boast the best of Ayurvedic and modern therapies, Munnar has to offer. All the rooms here have imposing views of the mountains and some categories have private balconies overlooking the valley.

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HOTEL/REVIEW

ROMANTIC RENDEZVOUS CHARIOT BEACH RESORTS -MAHABALIPURAM IN TAMIL NADU IS ONE OF THE BEST LUXURY STAY IN EAST COAST OF INDIA.

by Sriram Raghavan . woke up to a wonderful day dawning in my mind that my 1st wedding anniversary wason the following day.The delightful moments which we created for each other were the treasure of our love story and I wanted to choose a luxurious beach destination where privacy filled with fun activities and spa facilities to celebrate our first wedding anniversary memorably.

My Internet surfing helped me well and I found a42-acre beach front resort - Chariot Beach Resorts -Mahabalipuram just the right choice

I

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I was looking for my first anniversary.

As usual on a surprise note to my wife, I drove from Bangalore. We enjoyed the finest driveways reaching Mahabalipuram in perfect six hours.

I saw a bright smile in my wife’s face once we walked into the inviting lobby which gave us the fabulous view of the ocean with the large pool-view and garden. Then I knew my first step to a memorable holiday had just began, We were ushered to an inviting suite having known that I had booked for my anniversary, the suite was well groomed for the occasion with petals in the bed and a bouquet with my love note appropriately timed for me

to give my personal welcome to my loving wife. My wife noted that Chef had placed a small note for us with his culinary courtesy which was very thoughtful.

Our personal butler helped us unpack our luggage and gave us aquick entourage of the facilities at the resort.He told us Monuments was next door and the UNESCO heritage, Mahabalipuram ShoreTemple was in the walking distance and we have a variety of other activities such as Catamaran rides, cycling tours,Shell museum etc. to visit before sundown.

He took our reservation for the Ayurveda Spa & suggested interesting

options we have to enjoy a great holiday. I liked his enthusiasm coupled with his humble attitude.We felt we are now being personally cared.

It was time for our private spa session. First think which stuck me while I entered the Ayurvedic Wellness Spa was a stunning view of the ocean, one gets to experience while taking the special treatment. To my surprise there was interesting options of treatments to choose from and the inhouse Doctor & therapist helped me pick the appropriate choice. While my wife loved the beauty & rejuvenation treatment with a relaxing view, got her completely in the happy holiday mood.

After the refreshing spa we freshened up and I decided it was time for a romantic dinner. I was informed, that we had two options, Kapi, the Multi-cuisine restaurant and Coast, the seafood restaurant. We decided on Coast, as my wife loves seafood.

It was a beautiful beach side Sea food restaurant with several gazebo’s offering a spectacular view.

We enjoyed a wonderful Seafood Dinner with savoring our favorite wine in a cozy gazebos which had a special décor making us a celebrity.We also received a complimentary cake, to celebrate our anniversary, which was very thoughtful by the team.

What made our experience so special was being together and enjoying the excellent food in our personalizedspace and commendable service. The natural ambience, ocean air and the beach made our dinner truly memorable.

We followed this, by have a quiet drink together, at Paanam, a very cozy bar, with a stunning variety of spirits, which my wife truly enjoyed, as she can be picky when it comes to alcohol.

After this, we got back to our room, and had a wonderful night’s sleep, and woke up the following morning, feeling well rested. We enjoyed the early morning sunrise sipping our tea at the verandah, overlooking the lush lawn and the beach.

We went to have an amazing and refreshing swim, at the Olympic sized

CHARIOT BEACH RESORTSMAHABALIPURAM - 42 ACRES OF PARADISE, AN IDEAL DESTINATION FOR LEISURE HOLIDAYS, RESIDENTIAL CONFERENCE & SOCIAL EVENTS pool, which was remarkably clean for a pool of that size.After, we had showered, we went to have a refreshing breakfast at Kapi multi-cuisine restaurant, which had an intriguing mix of continental and Indian breakfast items to choose from. We loved the

ambience which had an option of an inviting upper deck lawn overlooking the swimming pool a lovely choice to enjoy the breakfast under the open sky.

Post breakfast, we got the necessary directions from the front desk, and spent the day sightseeing, all what my wife wished to see, all barely a stone’s throw from the resort, and returned that afternoon very satisfied.

We were for a pleasant surprise when we visited 5 acres of Adventure sports arena situated in the resort which gave us the thrilling adventure experience through several obstacle course and elevated sports gamesgetting our adrenal rush to its peak.

Seeing my wife, excited of the whole experience, I decided we might as well do all we can fit into the rest of the day, and went sailing on a catamaran, with professional seeing to our needs, and making sure we enjoyed the

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FEATURE/INCREDIBLE INDIA spectacular view of the Shore temple from the sea an exhilarating experience.

Following that, my wife and I, had a long romantic walk, on the beautiful beach, which was every bit as amazing, as my wife said it would be. We returned for another great dinner at

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the Coast, who make some of the best seafood delicacies, we’ve ever tasted.

The next day, we left as a happy couple, and I am glad that even with my last-minute booking, Chariot, helped me, put a huge smile on my wife’s face, as well as making both of us forget, the

rest of the world for a short while.

We will definitely be visiting Chariot Beach Resorts- Mahabalipuram again and will be recommending them to our friends as an ideal place for a relaxing get away, which gave us aunique experience to be cherished forever.

NEWS/DESTINATION

ADVENTURE ROCK HILL AT JATAYU EARTH CENTRE TO POSITION THE STATE AS ‘THE LAND OF ADVENTURE & SPIRITUALITY’

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K

erala’s first BOT model ecotourism project the’ Adventure Rock Hill’ of Jatayu Earth’s Center, spread across four hills in Chadayamangalam, Kollam district of Kerala is now open for visitors.

Spread across 65 acres, it offers abundant activities and services for the vacationers, including camping, rock climbing, trekking, and 6D theatres, a virtual reality museum, a Siddha, an Ayurvedic cave resort and much more.

The attractive tour package for visiting the centre includes 15 challenging adventure activities. It has a separate adventure zone, which provides over 20 different games such as paintball, archery, laser tag, rifle shooting, and rock climbing and rappelling for the tourists.

Speaking about the center, Mr. Rajiv Anchal, Concept Designer, Chairman and Managing Director, Jatayu Earth Center stated, “The center is considered as a glorious example of sustainable and eco-friendly tourism in India. The center is a result of 10 years of sustained dedication. ‘Jatayu’ symbolizes an era when humans and other living beings cared for each other and lived together peacefully.

Emphasizing the endeavor of Kerala Tourism Mr. Kadakampally Surendran, Honorable Minister for Co-Operation, Tourism and Devaswom, Government of Kerala said, “The tourism department of Kerala has always been keen on promoting adventure tourism to woo vacationers from all corners of the world. Kerala Tourism will keep executing tourism development plans in order to accelerate the growth of the tourism sector.”

Owing to the changing preferences of travellers, the Tourism Department of Kerala aims to promote adventure tourism across the state and position the state as ‘The Land of Adventure’.

Following the unique concept of Responsible Tourism, it offers

several opportunities to support local communities with projects like renewable energy and rainwater harvesting.

The center has been built in a publicprivate partnership under the BuildOperate-Transfer (BoT) model. The bird sculpture replicates the mythical bird- Jatayu, which was developed by filmmaker and sculptor Rajiv Anchal.

Highlight of the Jatayu Earth Centre is the 200 ft. long, 150 ft. wide and 70 ft.

THE 200 FT. LONG, 150 FT. WIDE AND 70 FT. TALL SCULPTURE OF JATAYU IS THE WORLD’S LARGEST BIRD SCULPTURE tall sculpture. It is the world’s largest bird sculpture with an entry into the Guinness Book of World Records. As per mythology, Jatayu died at this spot while fighting with Ravana to save Goddess Sita.

Speaking about the much-awaited tourist spot, Mr. P. Bala Kiran, IAS, Director, Kerala Tourism and Managing Director, Kannur International Airport said, “From adventure enthusiasts to families, young generation of travellers to couples, this tourist spot caters to a wide audience. The center allows the tourists to have thrilling and refreshing experiences, while exploring the natural beauty of the place.

Septembe2r018

MASTERMIND AND PROMOTER

RAJIV ANCHAL is one of the award winning South Indian Film director, experienced Art Director and famous Sculptor.

Jatayu Earth's Center is the masterpiece creation of Rajiv Anchal's ten years of dedication.

He emphasises an ethical message of Women's safety and Honour : 'Jatayu symbolizes an era where humans and other living beings cared each other and peacefully coexisted on this planet...Earth.'

His vision is an overall development of humanity through the creative artistic excellence. He has been integrating conservation of natural ecosystem in and Earth's Center.

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NEWS/POLICY

KERALA TOURISM SHOULD BE A SUSTAINABLE MODEL KERALA TOURISM STAKEHOLDERS SEEK SUBSTANTIAL SUPPORT FROM CENTRAL GOVT.

T

he setback suffered by Kerala Tourism industry in the wake of the recent floods should serve as an example for sustainable development of tourism in the country, a Parliamentary Consultative Committee of the Ministry of Tourism said.

The damage suffered by the tourism industry in Kerala in the wake of the floods was among a range of issues that came up for deliberations at the Committee’s meeting in Kovalam on Monday, September 10. Mr. K J Alphons, Minister of State for Tourism (Independent Charge), Govt. of India, while addressing the meeting, informed about the setback being

THE COMMITTEE URGED THAT ALL STEPS SHOULD BE TAKEN TO BRING BACK KERALA TOURISM ON THE RAILS.

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faced by Kerala Tourism industry in view of the recent massive floods in the state.

He also told the members that such an adversity “should be taken as an example for development of tourism in a sustainable manner in the country.”

The meeting was attended by members of the Committee along with the Union Tourism Secretary and the Parliamentary Affairs Secretary. The Kerala government was represented

by Mrs. Rani George. IAS Secretary, Kerala Tourism and senior officials from Kerala Tourism Department.

The Committee reiterated its support to the Kerala Tourism

industry and “urged that all steps should be taken to bring it back on the rails after the recent floods.”

On the occasion, various stakeholders from Kerala Tourism industry, who were invited for the meeting, made a presentation before the Committee on the impact of floods on tourism sector. They also made a strong case for substantial support from the Central government to help the tourism industry recover from the impact of the natural calamity.

The parliamentary panel also discussed the issue of ensuring sustainability even as India records a robust growth in the tourism sector.

FEATURE/OUTSTANDING TOURISM PERSONALITIES IN INDIA

INDIA HAS

MORE THAN M THERE ARE MUCH MORE THAN THE PRIMARY ATTRACTIONS TO BE SEEN AND ENJOYED IN POPULAR INDIAN DESTINATIONS OF LEISURE, PILGRIMAGE, CULTURAL AND NATURAL HERITAGE ETC. DISCOVERING AND PROPAGATING SUCH NATURAL AND CULTURAL ATTRACTIONS OF SECONDARY AND TERTIARY IMPORTANCE IS A SURE-FIRE METHOD OF ENHANCING THE TOURISM POTENTIAL IN OUR COUNTRY AND IS FAR CHEAPER THAN DEVELOPING NEW TOURIST DESTINATIONS, SAYS PANDIAN, DIRECTOR OF CHOLAN TOURS.

by Biju Thomas

I

Mr. Pandian Kumaravel Managing Director Cholan Tours Pvt. Ltd.

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ndia is a country of infinite variety and immense natural and cultural treasures covering the whole spectrum of tourism possibilities and potentialities. India’s rich heritage, historical and archaeological monuments, popular pilgrim centres, colourful festivals and rituals, enchanting costumes and ornaments, classic and folk theatre, artistic and handicraft products, enormous natural resources, variegated wild life, geologic formations and climatic conditions, enthralling backwaters and beaches, refreshing mountains and valleys, facilities for all types of adventure and leisure activities, etc. make India one of the most variegated and inviting tourist destinations in the world.

However, the ordinary tourists are missing out on several attractions of natural and cultural value that are worth experiencing and cherishing, remind the entrepreneurial pair Mrs. Mythily Pandian and Mr. Pandian of Cholan Tours Pvt. Ltd., headquartered

MEETS THE EYE

at Tiruchirappally in Tamil Nadu.

Take, for example, the case of the ubiquitous tea shops of Madurai, overshadowed by the imposing towers of the historic Madurai Meenakshi Amman Temple with 33,000 sculptures and 14 gopurams (towers) built centuries ago. These tea shops are the

CHOLAN TOURS IS ONE OF THE MOST TRUSTED DESTINATION MANAGEMENT COMPANY IN INDIA

social hubs for interaction between regular visitors and the dissemination centres of news on everything under the sun. The social importance of these tea shops in the life of the local people has to be seen to be believed.

Cholan Tours takes their international visitors for an eye-opening walk in the

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FEATURE/OUTSTANDING TOURISM PERSONALITIES IN INDIA morning along these tea shops and gives them a firsthand experience of the vibrant spirit of the real India and the great social interaction facilitated by an ordinary tea shop.

It is not just the teashop that Cholan tours take you to experience. Their walking tour from 6 am to 8 am named ‘ Vanakkam Madurai’, includes seeing the milking of cows by hands, sugarcane juice vending, hair-cut saloon inside a tiny box-type shop, garland making and selling around the temple, small bookshops-cum-libraries along the road, eating from a banana leaf, kolam drawing of intricate designs by women using rice powder or chalk, etc. The visitors benefit from a great cultural exchange initiative, while other

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Pandian Kumaravel with wife and Partner Mythily Pandian

INTERNATIONAL TAMIL UNIVERSITY HAS CONFERRED HONORARY DOCTORATE TO MR. PANDIAN IN RECOGNITION OF HIS CONTRIBUTION TO TOURISM SECTOR AND SUCCESSFUL ENTREPRENEURSHIP RECENTLY. visitors escorted by most other travel companies end the Madurai trip after seeing the temples and their towers, without experiencing this touch on the pulse of India.

Pandian hails from Madurai and has a post-graduate degree in Philosophy and Religion, and his wife Mythily has got an MBA in Marketing. Pandian has been in business since 1994, with a professionally managed organisation, Cholan Arts Emporium, engaged

₹600million was the turnover for the fiscal year 2017-2018

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FEATURE/OUTSTANDING TOURISM PERSONALITY in manufacturing and exporting of products like replicas of antique bronze statues and sculptures. He entered the tourism business from 1998 and started a venture under the brand name of South Tourism in 2003, at Trichy, as a ground handling agency for incoming tourists.

It was in 2010 that the current venture, Cholan Tours Pvt. Ltd., with Pandian as Director and his wife, Mythily Pandian as Additional Director was flagged off. It was a rudimentary tourism venture with a capital outlay of just Rs. 20 million. Dedicated hard work by the directors and their team resulted in the phenomenal growth of this venture and the turnover for the fiscal year 2017-2018 was Rs. 600 million. The company has a pan-India presence with 14 offices strategically located across the country and a dedicated team of 300 qualified and passionate staff. There are 160 vehicles plying all over India with domestic and international tourists, making them

CHOLAN TOURS PVT. LTD.

Cholan Tours is one of the highly reputed & award winning Destination Management Companies offering personalized service to clients. Over the past 20 years, we have built a solid reputation for the quality of the holistic services we deliver.

Led by the visionary, Pandian & Mythily, team Cholan works together to create an experience of a lifetime for the customers — every single day.

1990 2005 2009 2018

TIMELINE

A humble beginning 5000 Morethan customers customers +25000

tourists served +65000 in this financial year

CHOLAN TOURS IS ACTIVELY INVOLVED IN CSR INITIATIVES AND INVESTING HEAVILY TO SUPPORT THE EDUCATION OF UNDERPRIVILEGED CHILDREN STUDYING IN GOVERNMENT SCHOOLS AND ENGINEERING COLLEGES completely satisfied through excellent service. The employees are also a well-content lot as evident from the fact that the company has one of the lowest attrition levels in the country.

Indian Panorama of Cholan Tours, authorised by Andhra Pradesh Tourism, is the first inbound Tour Company to have earned the privilege of arranging fast and guaranteed special darshan at Tirumala Tirupati Lord Venkateshwara

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Temple. Transport and accommodation are arranged wholly by the company.

Tapping the various attractions and scope for activities that are not related to pilgrimage found in pilgrimage destinations is something that Pandian is interested in. He cites the example of Holy Island Water Sports that meets the adventure and entertainment requirements of the incoming tourists and the local people at Rameswaram, facilitating aquatic activities like kayaking, jet ski, stand up board, windsurfing, snorkelling, coral watching and aquarium, together with land games such as trampoline, mini wheel, dora-dora, water ball etc.

Pandian believes that tapping sustainable and alternative sources of energy will go a long way in conserving the earth’s resources. The Head Office of Cholan Tours is being run on 100% solar energy, without depending on any conventional electricity provider. The office has also been made completely paperless to save as many trees as possible.

On the CSR front, Cholan Tours is investing heavily to support the education of underprivileged children studying in Government schools, providing them with uniforms and fees. Educational expenses of several engineering students hailing from

economically weaker families are also met from the Cholan Tours CSR funds.

Cholan Tours has bold plans to boost the turnover to Rs. 1,000 million, by 2020, through several programmes including the training of employees to take up greater responsibilities and the nurturing of a stronger team spirit.

The Company is recruiting more qualified and dedicated staff and intends to mould them into ideal assets for the Company and the nation.

Cholan Tours insists upon maintaining its status as a cent-per-cent trustworthy enterprise in their products and services.

Pandian and Mythily Pandian together form a perfect pair of the most optimistic and dynamic people, and for them even the sky is not the limit.

They dream of a time in which all of mankind will be travelling all over a world without barriers and restrictions.

They are more interested in activitybased tourism. What they most value in travel and tourism is the facilitation of cultural exchange and understanding, based on mutual respect, between countries, communities, regions and individuals all over the world. Let us hope their dreams come true.

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BEST OF

KERALA RESERVATIONS Tel: +91 1800 1080 333 DelhiReservationsCentre@ radissonhotels.com​ NEW MEETING INQUIRIES chapsales@radissonhotels.com

THE TRU BLU EXPERIENCE

A BEACON of modern style and sophistication in the heart of Kochi Radisson Blu Kochi is one of the best upper upscale hotels in the city. Situated in the City Centre, the hotel lies in close proximity to the transportation hubs, leisure destinations and great shopping areas. The central location of the hotel appeals to both business and leisure travelers.

The excellence of the hotel is reflected in its chic interiors, combined with a unique service culture, and an unforgettable ambience that makes one want to book a return stay even before one has left Kochi. Visitors to the hotel discover the perfect blend of relaxation and productivity through its rooms and suites which are soundproof, ensuring a restful visit. Amenities like an on-site Spa, well equipped Banquet Halls, Gymnasium, an open rooftop Swimming Pool and a Business Centre, are some of the facilities offered, that delivers a perfect blend of relaxation and productivity.

RADISSON BLU KOCHI

Sahodaran Ayappan Road, Elamkulam Junction Kadavanthra, Kochi 682020 Kerala India Tel: +91 484 412 9999 Email: info@rdkochi.com CONFERENCE & EVENTS : banquets@rdkochi.com SALES & MARKETING ; sales.kochi@radisson.com

BEST CITY HOTEL

FEATURE/INCREDIBLE INDIA

REDISCOVERING A FORGOTTEN ITINERARY

MADURAI TO KOLLAM, A JOURNEY THROUGH A POETICAL LANDSCAPE RAVIZ HOTELS & RESORTS IS RECREATING THE FORGOTTEN ITINERARY MADURAI TO KOLLAM, NAMED AS THE COPPER PLATE CIRCUIT’ WHICH WILL COVER THE SOUTHERN KERALA AND TAMIL NADU

S

outh India started attracting tourists especially from foreign countries during seventies and eighties with its magnificent temples, rainforests, pristine beaches, rich culture and art forms. The classical two weeks itinerary of South India during those days used to cover a circuit starting from Chennai, Mahabalipuram, Kancheepuram, Pondicherry, Tanjavur, Trichi, Madurai, Periyar, Kovalam, Kanyakumari, Rameswaram, Chennai.

Now this circuit has undergone a drastic change with the emergence of new destinations and introduction of new products over the years especially in Kerala.

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Tourism India September 2018

like Backwaters, House Boats, Ayurveda, Hill Resorts like Munnar etc. have influenced the rerouting of this itinerary by creating a new golden quadrangle in Central Kerala like Kochi-Kumarakom-PeriyarMunnar. Kovalam being a world renowned and well established beach destination continued to attract visitors from across the world all these years.

Backwaters played a major role in making God’s own country a sought after destination and the major region that made this pull was the Vembanad Lake and both of it’s shores Kumarakom and Alappuzha along with the Kuttanad region. Due to the over population of hundreds of House Boats and Resorts in this region,

the tourists started exploring new backwater regions in Kerala, where Ashtamudi Lake in Kollam emerges as a natural choice.

Going back to Tamil Nadu ,the South of Madurai largely remains unexplored even now. This region is very rich in culture and its natural beauty. There are spectacular

temples like Srivalliputur, Sankaran Kovil, Thenkasi in this circuit. The ‘Raja gopuram’ (Temple Tower) of Srivalliputur is the highest in South India and the image of the same is adopted as the official emblem of Tamil Nadu State. The drive or train journey through Aryankavu pass of Western Ghats from Shenkottai to

Rediscovering a forgotten itinerary

Madurai to Kollam, a journey through a poetical landscape Madurai Meenakshi Amman Temple Srivilliputhur Andal Temple and Gopuram Sankaran Kovil Achankovil Ayyappan Temple

Kollam is an amazing experience.

The attraction on the way includes the Senturuni Wild Life Sanctuary, Thenmala Dam and Eco Tourism Project, Palaruvi Waterfalls, Kulathupuzha Sastha Temple and the Hanging bridge of Punalur.

Historically the above circuit was a famous trade route from South Tamil Nadu to Kollam, which was a major port in the early centuries. There were trade organization like ‘Anchuvarnam’ and ‘Manigramam’ who had controlled the entire trade movements in this route. These regions were part

Thirumalai Kovil Tenkasi Kasiviswanathar Temple Courtrallam Water Falls Aryankavu Ayyappa Temple Shendurney Wirld Life & Tenmala Eco Tourism Palaruvi Water Falls Krishnapuram Palace Oachira Temple Punalur Hanging Bridge Kottarakkara Ganapathi Temple The Raviz Resort & Spa Ashtamudi Lake Kulathupuzha Ayyappan Kovil Varkala Beach Rock Formation Anjengo Fort Malamel Rock Temple & View Kottukal Cave Temple Jadayu Rock Perumathura Bridge Kilimanoor Palace Madavoor Rock Temple and Park

Brahmadesham Mannar Kovil Brahmadesham Kailasanathar Temple Papanasam Temple Tiruchendur Murugan temple

Thirukkurungudi Nambi Perumal Kovil

Vettukadu Church Trivandrum Zoo and Museum Sree Padmanabhaswamy Temple Attukal Devi Temple Thiruvallam Parasurama Temple Thiruvattar Kovil and Falls The Leela Raviz Kovalam Beach Padmanabhapuram Palace

Uvari Beach Kumara Kovil Sucheendram Temple Kanyakumari Temple, Vivekananda Rock, Tiruvalluvar Statue Nagaraja Temple Kovil

Kappal Matha Church

THE CLASSICAL TWO WEEKS CIRCUM NAVIGATIONAL ITINERARY OF SOUTH INDIA WILL START FROM CHENNAI AND ENDS AT CHENNAI THROUGH ERSTWHILE CHETTINAD AND VENAD REGIONS. of Great Kingdoms in South India like Chera and Pandya from 200 BC to 500 AD during the Sangam age.

Madurai was the capital of Pandya Kingdom and Kollam(Quilon) was the capital of Venad, which was part of Chera Kingdom. Most of the classical literature in Tamil language was written during Sangam period.

There was a poetical theme called ‘Tinai’ in that age, which consists of a complete poetical landscape - a definite time, place, season in which the poem is set - and background elements of that landscape - including flora and fauna, inhabitants, deities and social organisation. These collectively provide imagery for extended poetic metaphors which set the mood of the poem. The five tinais were kurinji (hilly/mountain region),

September 2018 Tourism India

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FEATURE/INCREDIBLE INDIA palai ( parched/dry lands), mullai (pastoral tract), marutam (wet/ agricultural lands) and neital (coastal area). A journey from Madurai to Kollam or Kovalam takes you even now to that poetical landscape covering five distinct regions of metaphor.

One could cover this mystical circuit within 3 to 5 days. There is an option to start the itinerary either from Trivandrum or from Madurai.

If you are starting from Madurai in the morning by road you could cover the 250 Km during the day by visiting major attractions like Madurai Meenakshi Amman Temple , Srivalliputhur Andal Temple, Sankaran Kovil, Thenkasi Kasi Viswanathar Temple, Curtalam Water

Falls, Aryankavu Ayyappa Temple, Thenmala Eco Tourism Project, Palaruvi Waterfalls, Punalur Hanging Bridge. The overnight stay can be at a Backwater Resort in Lake Ashtamudi in Kollam.

In two days one could explore Kollam and Ashtamudi with a combination of unique activities and relaxation. Activities include a House Boat ride on Lake Ashtamudi, a half day trip to Munro Island, visit to Thangassery Fort and Lighthouse, visit to Cashew Factory etc. There are authentic Ayurveda Centres and Modern Spas for relaxation in Ashtamudi. The next two days can be spent at the internationally acclaimed beach destination Kovalam near Trivandrum. On the way from Kollam

there are attractions like Varkala Beach, Anjengo Fort, Muthalapozhi, Vettucaud Church etc. At Trivandrum, Sri Padmanabha Swamy Temple, Napier Museum, Sri Chitra Art Gallery are must see places. One could relax on the famed beaches at Kovalam or try Ayurveda rejuvenation programmes at Spa. Kanyakumari can be covered on the return journey, if you are completing the journey back to Madurai or can make a day visit from Trivandrum. Enroute don’t miss Padmanabhapuram Palace, the largest wooden Palace in the world and Suchindram Temple. Be a part of this journey to rediscover the timeless past and enlighten the travellers’ soul in you.

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Bridge Road Poovar, Thiruvananthapuram 695 525 Kerala, India 0471 221 00 09 | 0471 221 31 71 www.leelabackwaters.com | leelabackwater@gmail.com

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NEWS/INTERNATIONAL DESTINATION

TANZANIA WELCOMES YOU WITH ITS UNMATCHED CULTURAL TREASURES

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AFRICA’S MOST PEACEFUL AND POLITICALLY STABLE COUNTRIES BOTH IN TERMS OF NATIONAL SECURITY AS WELL AS STREET SAFETY

T

anzania was marked as “the best safari country in Africa in 2014 and 2015.” This put Tanzania on the world map as one of the most sought-after tourist destinations in Africa. Tanzania Tourist Board, with a vision to establish Tanzania as the most favorite travel destination globally, hosted a roadshow in New Delhi to showcase the unmatched cultural richness of the land.

Tanzania Tourist Board, a government organization is committed to boost travel and tourism in the sovereign state of eastern Africa.

“Tourism is the number one foreign currency earner in Tanzania. The total contribution of Travel and Tourism to GDP is 17.2% and is forecasted to rise by 6.6% in 2025. In 2017, tourism contribution to direct and indirect employment measured over one lakh jobs. This is expected to rise by 2.7% in 2025” said Devota Mdachi, Tanzania Tourist Board.

As a tourist destination, Tanzania is endowed with some of Africa’s world class tourism assets that encompass natural, cultural, historical and archaeological sites, which are in high demand by international tourism markets. The state of Tanzania is home to more than 20% of the African continent’s large mammals.

Tanzania has 16 National Parks, 31 Game Reserves, 44 Game Controlled Areas, 4 Ramsar Sites and 33 Wildlife

Management Areas. It also tops the list as the best place for game viewing experiences in Africa.

“Tanzania offers a complete package of adventure, exploration and relaxation to the tourists. This has significantly increased the number of travelers each year. From seven lakh travelers in 2007 it crossed 13 lakhs in 2017. We expect this number to reach over 2 million tourists by 2020” said Devota Mdachi, Tanzania Tourist Board.

Tanzania is famous for its history, impressive ruins of 14th to 16th century tombs, mosques and palaces.

The diverse cultures, traditions and customs can be experienced through traditional dances, handcrafts, rock paintings and archaeological sites. The land is also home to seven UNESCO World Heritage sites which includes Kilimanjaro National Park; Kilwa Kisiwani Ruins; Kondoa Rock Art Sites; Ngorongoro Conservation Area, Selous Game Reserve, Serengeti National Park and Stone Town, Zanzibar.

Olduvai Gorge is the site of discoveries of the remains of the earliest men and is said to be the place where the first man on earth man his steps.

Tanzania is one of Africa’s most peaceful and politically stable countries both in terms of national security as well as street safety and considered to be home to a flourishing

Ms Devota Mdachi, Managing Director, Tanzania Tourism Board

ONE OF AFRICA’S MOST PEACEFUL AND POLITICALLY STABLED COUNTRIES BOTH IN TERMS OF NATIONAL SECURITY AS WELL AS STREET SAFETY. democracy and prospering economy, an ideal place for investors to invest.

The Government is boosting the tourism sector as the leading sector of the economy with fast infrastructure developments all over the country.

Mr. Baraka H Luvanda, Ambassador of Tanzania to india

TANZANIA

Tanzania is an East African country known for its vast wilderness areas. They include the plains of Serengeti National Park, a safari mecca populated by the “big five” game (elephant, lion, leopard, buffalo, rhino), and Kilimanjaro National Park, home to Africa’s highest mountain. Offshore lie the tropical islands of Zanzibar, with Arabic influences, and Mafia, with a marine park home to whale sharks and coral reefs.

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25 YEARS OF FLYING PASSION WITH A MISSION OSAKA TRAVELS ENTERS TO ITS SILVER JUBILEE YEAR

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“Considering the overwhelming demand for B2B services and on the occasion of the silver jubilee celebrations of Osaka Group, the company has introduced its own Global B2B portal named www. osakaconnect.com for the convenience of emerging start-ups and other businesses, wherein they can access all travel and tour services at their finger tips from anywhere around the world’.

MR. P.B. BOSS, Founder and Chairman of Osaka group Kochi

dream doesn’t become reality through magic; it takes sweat, determination and hard work”, says the US statesman Colin Powell.

This is very true about the birth and growth of Osaka group of companies, which is celebrating its silver jubilee in October 2018 with flying colours.

The dream to make it big in a world of challenges starting with a small travel agency by a determined young entrepreneur lead to establishing a group of companies operating in the same sector successfully in 1993. The founder and Chairman Mr. PB Boss, is a front runner in the growth and development of these companies. The group was born with their first company Osaka Air Travels and the foresight of the founder and his able leadership ensured developing new organisations to meet the demands of the industry.

The company provides all travel and tour services under one roof, with exceptionally qualified and thoroughly

dedicated staff. The companies under Osaka Group are Osaka Air Travels, Osaka Air Travels Pvt. Ltd, Kerala Tour Mart (India) Pvt. Ltd, Osaka Educare, Jiva Pranava Kendra and Osaka Connect dot com.

The ambition and hard work of Mr. Boss, along with that of a team of qualified workforce has carved a unique place for the company in the global Travel and Tour industry. This has been achieved with the delivery of superior quality services both in the domestic and international sectors.

The company is moving to their new state of the art corporate office at Aluva near Kochi and launching one the most advanced travel portal for B2B segment, www.osakaconnect.com, with enumerable options and features to cater the discerning and tech savvy travels professionals around the world, especially in India and South Asia market.

The time is now.

The people are us.

National award winner for excellence in tourism. r))))))))) V))))r))r)))) J))))))) ))))))))))) )))))) ))) )))) ))))) E))))) )r))))))))))) )))))) ))r)))) ))) ))))) ))))) W)r)))) ) www)))))))))))))))))

Kerala Branches Kollam (Quilon) )))))))))))))))))))))) ))))))))))))))) ))))))) )))))))))))))))))))) )))))))))))))))) )))))))

Kochi (Cochin) ))))))))))))))))))))))))) )))))))))))))))))) )))))))))))))))))))) )))))))))))))))))))))))))))))) )))))))))))))))) )))))))

Kozhikode (Calicut) )))))))))) ))))))))))))) )))))))))))))))))))))))) ))))))))))))))))))))) ))))))))))))))))) )))))))

Kannur rrrrrrrrrrrrrrrrrrrrrrrrrrrrrr rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr rrrrrrrrrrrrr rrrrrrrrrrrrrrrrrr rrrrrrrrrrrrrrrr rrrrrrr

DESTINATION/RESORT REVIEW

LUXURY REDEFINED- TAJ GREEN COVE RESORT & SPA KOVALAM FIND YOUR PEACE AMIDST WITH ITS INDO-BALINESE DÉCOR.

E

ven a century later, the name Taj continues to symbolize India’s warmth and hospitality and to conjure up a vision of luxury, style, romance and adventure.

Nestled in the lap of India’s most popular and pristine beach Kovalam, Taj Green Cove Resort & Spa Kovalam, Kerala is luxury redefined. This five star luxury resort is spread across 10 acres of land, offering a breathtaking view of the backwater, lush landscapes, coconut palms and unspool beachesthe perfect place to enjoy relaxation and rejuvenation of the mind body and soul. While step into this Located away from the city’s chaos and this sprawling resort you have find your peace amidst with its Indo-Balinese décor.

It is sure to lose yourself while enjoying the calming sea-view from the resort. The rejuvenating traditional Indian spa therapies will leave you feeling like a renewed version of yourself. You can enjoy a cup of tea amidst the serene greenscapes in the private balcony of the stylish 344 sq.

Ft. hillside cottages while large French windows that allow natural light to fill up the room; a pillow menu for a good night’s rest.

In the balcony of deluxe suites you have all the space in the world to sit back, relax and enjoy the privacy you have been yearning for this luxury of space. At a sprawling 775 sq. Ft., premium suites are a mark above the rest. An inviting plunge pool ensures you are not confined to the four walls of your room. Even if you don’t feel like taking a dip, you can bask in the tropical sun while sipping on a refreshing drink and making yourself 86

Tourism India September 2018

CUISINES FROM GOD’S OWN COUNTRY HAVE ALWAYS FASCINATED GOURMANDS FROM ACROSS THE WORLD. comfortable on the lounger.

The Stylish and contemporary presidential villa designed for those who live larger than life is the epitome of luxury living. A private pool adjoining your villa is the perfect excuse to slip away from any plans for the day and simply lounge in the

refreshing blue. 24-hour room service will ensure the choicest cuisines find their way to your doorstep, so you don’t have to worry about stepping away from the comforts of your villa.

It’s pure indulgence.

The superior sea view cottages are as enamouring as the view they offer and fall in love with the panoramic view of the Arabian Sea. Cuisines from God’s Own Country have always fascinated gourmands from across the world.

The five-star restaurants at Taj Green Cove Resort & Spa, Kovalam Kerala, are guaranteed to delight your senses and transport you to heaven. Take your pick from an array of multi-cuisines specialities, local flavours, the freshest

seafood right off the coast and cocktails.

Jasmine Bay multi-cuisine speciality restaurant is renowned for conjuring delightful cuisines from around the world is open at all times making sure you satiate your palettes with a delicious meal at any time of the day.

Curries restaurant serves up authentic fares that will bring the taste of Kerala to your table. Bait, one of the best restaurants for authentic seafood in Kerala guaranteed you to be served the freshest catch of the day, coated with blend of condiments that are also locally sourced to give you a delectable flavour.

While the sea and backwaters of Kovalam provide the ideal backdrop at Taj Green cove you can choose from a lazy boat ride with your significant other across the gentle backwaters or the placid lagoon, or a romantic dinner for two under the moonlight are the three wonderful experiences will sure to leave you with fond memories of your stay.

TAJ GREEN COVE RESORT & SPA KOVALAM G.V. Raja Vattapara Road, Thiruvananthapuram, Kerala - 695527 INDIA Email: reservations.kovalam@tajhotels. com Tel: +91 471 6613000 Fax: 91 471 2487744

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DESTINATION/RESORT REVIEW

MEIVEDA BEACH RESORT. A SLICE OF CALM MEIVEDA FEELS LIKE A CHARM; SEPARATING THE PUBLIC SPACES FROM THE INTIMACY OF ONE’S PRIVATE SPACE

N

estled on the sandy shores of the Pappali Beach in erstwhile Malabar region of Kerala, Meiveda is an Ayurvedic Wellness Resort known for its high quality Ayurvedic treatments and lush ambience. Set in lush Coconut Groves by the sea, Meiveda is situated at Chavakkadu, Kerala, very near to Guruvayur, the famous temple town of Kerala, this 4 acre resort is just 80 kms from the Kochi International Airport.

Designed with a rustic landscape of agrarian elements, Meiveda offers guests an ideal abode to experience solitude & rejuvenate the body through Ayurveda and Yoga. While simultaneously enjoying Kerala’s beach

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culture.

The charming beach is just a few minutes’ walk from the villas with wonderful views of the sea and the coconut grove. The villas are beautifully designed in an eco friendly atmosphere.

All the buildings are designed according the traditional Kerala architectural style.

Resort have 20 rooms, with the highest category being the Kerala House, a fully wooden cozy room with a private balcony facing the vegetable farm and beach in front. All the rooms are fitted with colonial inspired wooden tables with artistic tiles, minibar, glass cubicles for shower, wooden furnishings and four poster beds with

elegant headrests and mosquito nets.

Meiveda also have 5 VILLAS, housing 7 double rooms adorn the front area of Meiveda’s residential area. Facing the elaborate garden, the rooms have a private porch, and are made of laterite stones. Naturally cool, a few of the rooms have been fitted with air-conditioning keeping guest needs in mind.

The Kerala Palace has elements of traditional and modern Kerala architecture, and have been designed keeping in mind the eco-friendly nature of the resort. Each of these twostoried villas has 4 rooms, with private balconies overlooking a garden, floral walkway, farm space and dense coconut

groves leading to the beach. Evenings are best spent enjoying the sea breeze waft in, while you relax after a day of Ayurvedic treatments.

The Kerala House is the grandest of them all. Built like a traditional granary, this two storied villa is wrapped in a wooden attire, making it a plush choice for guests looking to enjoy a leisurely stay. Each room is fitted with modern amenities and takes one back in time to the ancient cultural and heritage lifestyle of Kerala, blending the new and old with ease.

AYURVEDA AND YOGA Ayurveda, the ancient Indian

medicinal science has been recognized world over for helping treat the human mind, body and soul without any side effects. Literally meaning the Science of Life, Ayurveda places importance on balancing the three inherent bioelements in a human body- Vata (air), Pitta (bile) and Kapha (phlegm).

An imbalance among these leads to diseases in humans. It is important to determine which element is out of balance in your body before you begin the correction process through Ayurvedic and Yoga therapies.

Considered the sister science of Ayurveda, Yoga is one of the best forms

of exercises, and along with Ayurveda helps keep the body supple and youthful, while also maintaining a state of mental calm and invoking the inner spirituality.

Meiveda has 2 expert in-house doctors and experienced yoga practitioners who will prescribe the treatment schedule for guests, ranging from 3 to 7 days or more, after doing a basic consultation of one’s physical and mental state Guests can also specify the treatments that they seek before arriving at the resort, based on which the doctors can tailor therapies to suit the duration of stay.

A total of 10 treatment rooms are available to make sure that there is no waiting time or delay, and guests receive treatment on time in a healthy, hygienic environment MEIVEDA AYURVEDA BEACH RESORT Mannalamkunnu, Pappali, Chavakkad,Thrissur 679564, Kerala,India Telephone Number :+91 487 2545040, +91 487 2545041 Mobile : +8281895050 Email : info@meiveda.com, paviak@ rediffmail.com

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DESTINATION/RESORT REVIEW

TEAK TOWN – “QUAINT HOME STAY WITH EXCELLENT FOOD” NILAMBUR, IN MALAPPURAM DISTRICT IN KERALA WORLD FAMOUS FOR ITS GEO TAGGED TEAK AND FOREST, BUT AN UNKNOWN DESTINATION

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eak town the midst of teaks -A place to all who love a quiet and peaceful holida. A great place to spend a peaceful weekend. You won’t expect such a wonderful place in Nilambur, famous for its teak and forest, but an unknown destination We accidently landed up in this place and first reaction was “wow” you got a place like this in Nilambur. The ambience, the food the hospitality is awesome the staff is very polite and make sure you get the privacy as you desire. Calm composed place inside the woods lots of greenery, approachable 90

Tourism India September 2018

to town. I highly recommend this place to all who love a quiet and peaceful holiday. Good show guys, keep it up.

Mr. Mathew,a Senior office form Indian Navy described his holiday experiences, after his family vacation at Ruby Teak Town, an award winning plantation home stay at Nilambur.

Labyrinthine backwaters snaking their way across the state, lush green forests that are home to elephants and many wild animals, emerald hills of coffee and tea plantations, aromatic spice gardens, virgin blue beaches- Is it any wonder, then, that Kerala is known

as the God’s Own Country.

The Nilambur region of Malappuram district is known for its natural beauty and vibrant wildlife. Nestled between the Nilgiris range and the Chaliya river, the region with its luxuriant tropical forests, waterfalls, ancient residences of the erstwhile royalty and tribal settlements makes for a one-of-a-kind vacation.

The traditional architecture of Kerala houses is a treat to the eyes. The charm of wooden stairways, wooden banisters and wooden everything is hard not to succumb to. This ancestral home is set

amidst 6 acres of lush green lawns and surrounded by fruit orchards.

Designed in the traditional Kerala style, the house has been given a modern twist to stay with the times.

The rooms are elegantly designed and furnished, predominantly with wood.

You can choose from a variety of room categories such as Luxury rooms, Luxury rooms with kitchenette, family rooms, and standard rooms – there is something for every kind of budget.

You can also host parties here, and the dedicated children’s area will keep the little ones occupied. The tariff for the stay, starts from Rs 3,500 for Normal room to Rs 6,000/- for family room.

Niambur is famous for its word renowned quality teak and World’s oldest Teak plantation- Canoly Teak plot, Gain insight into why teak is one of the most famous tropical hardwoods in the world at World’s only Teak Museum at Kerala Forest Research Institute campus in Karimpuzha,

mesmerizing Waterfall at Addyanpara or if you are serious birdie, then proceed to Nedumkayam, part of Nilambur reserve forest.

Other places to visit include Nilambur Kovilakam, a erastwhile rulers housing complex with various types of traditional Kerala style architecture, a terracotta village in Aruvacode, tribal colonies and Pattulsavu, a traditional festival, which is happening on first week of every January at Vettakkorumakan Temple at Nilambur Kovilakom.

If you are an adventure loving character, then teak town has lots to offers. Choose from a host of activities – Trekking, Forest Safari at near by forest, Fishing, Motor Canoe ride, Off Road Jeep Ride. Ruby’s award winning Adventur on road is ready to take to you nearby road or to Nilagiri hills.

Ruby Holiday Homes is a wholly owned subsidiary of JK Ruby Leisure Homes Pvt Ltd. managed Mr. Joseph Marattukulam, a veteran planter, who is also the member of Kerala state Tourism advisory committee.

According to Mr. Marattukulam, the concept of his enterprises is to give luxurious affordable holidays at Resorts in different destination with the feel of a Home stay. Also to provide guest expectations at the highest level and to be the leading organization in the

sector. Create establishment philosophy with all of our staff, continuous improvement, confidence in the workplace and provide service that exceeds the expectations of our guests.

Serve with preventive approach to food safety risks by showing the necessary sensitivity and to be an exemplary business to all other organizations in our country and create value.

The Ruby group is also owns, Marmalade Springs: Top of the 2nd highest peak in Wayanad,; Whispering Willows: In the heart of Tiger Reserve in Muthumalai ; Serenity: A water front property adjoining Karapuzha Dam at Wayanad and Camp Ruby: A Mango Plantation in the Midst of Jamanthi and Sunflower gardens at Gundelpet in Karnataka.

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