TOURISM INDIA NOVEMBER 2014

Resource efficiency, conservation and new technologies for a Substainable Future Tourism today is one of the largest and fastest-growing economic sectors in the world. It contributes 9 per cent to global GDP, accounts for one in 11 jobs worldwide, and for 6 per cent of global exports. By 2030, UNWTO forecasts that there will be 1.8 billion international tourism arrivals annually.

If not sustainably managed however, tourism can deplete natural resources leading to water shortages, loss of biodiversity, land degradation and contribute to climate change and pollution, among other impacts. Tourism’s contribution to global warming is estimated at 5 per cent of global CO2 emissions.

UNEP’s 2011 Green Economy Report reveals that under a ‘business-asusual’ scenario, projected tourism growth rates to 2050 will result in increases in energy consumption by 154 per cent, greenhouse gas emissions by 131 per cent, water consumption by 152 per cent, and solid waste disposal by 251 per cent.

“As tourism continues to grow, so too will the pressures on the environment and wildlife. Without proper management and protection, as well as investments in greening the sector, ecosystems and thousands of magnificent species will suffer,” said UN Under-Secretary-General and UNEP Executive Director Achim Steiner.

“Tourism has been identified by UNEP as one of the ten economic sectors best able to contribute to the transition to a sustainable and inclusive green economy. This important initiative is about steering the industry onto a truly sustainable path -- one that echoes to the challenge of our time: namely the fostering of a global Green Economy that thrives on the interest, rather than the capital, of our economically important nature-based assets.” he added.

As the most visited tourism destination in the world, France highly values the preservation of its rich culture and natural heritage. This is fundamental to maintain the quality of a destination which receives 85 million tourists a year.

The global situation and discussion regarding the sustainable development of Tourism is an eye opener for our country also. Authorities in power and Tourism industry stake holders must act without any delay to up keep and protect our Nations rich natural and cultural heritage. Without this priced possession, we can’t survive for long. Tourism is an activity which purely depends on sustainable development. Act today for better tomorrow.

Ravisankar K.V. Editor

November 2014 Vol No. 16 No 07

Managing Editor Ravisankar K.V. Executive Editor Rajani A. Sub Editor Anand V. Art Editor N. Bhattathiri Layout Artist Jessy George

Legal Advisor Adv. C.P Udhayabhanu Financial Advisor Bhadrakumar FCA

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APPOINTMENT

Co-ordinator-Circulation Divya N.S

Harnessing the Power of One Billion Tourists for a Sustainable Future

Corporate Advisor Krishna prasad

Business Offices:

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Dr Mahesh Sharma New Union MoS for Tourism & Culture

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3rd North East Travel Mart

UK-England: T. Haridas, 86 Tooting High St. London SW 17 ORN. Mob: +7775833754 mprovingBerlin, safety and security potential of new areas like medical back important heritage artefacts Germany-Berlin: Thomas Kannankeril, Reiseburo Skyreisen, Potsdamer Str. 189,10783 for international tourists and tourism and also promote domestic belonging to the country from Tel:+49 30/82309240. Fax:+49 30/82309241 promoting domestic tourism tourism among the youth, he added. abroad needs to be fast tracked.

Middle East Asia: P.M. Abdul Salam PB No. 14775, Dubai, UAE. Tel: +971 50 6747686 Expressing concern over among youth will be high on The Minister also held New Delhi: D. Anil Kumar Tel: +91 011-24634248, Mobile: +91 98681 23311p r i o r i t y s a y s t h e M i n i s t e r the bottle necks especially in the separate meetings with the officials Mumbai: K.V. Sathyanath, Sanjith Tel : +91 22 29209285 The Union Minister of State area of international tourism, of the Ministry of Tourism and Kolkata: Jayasree Singh Tel: +91 33-24187750, Mob: 9433060333 (Independent Charge) of Tourism the Union Minister said that the Ministry of Culture where Hyderabad: Premraj A. Mobile: +91 9446514732 and Culture, Dr Mahesh Sharma providing adequate infrastructure, presentations were also made Bangalore: Damodaran. K. Nair Mobile: +91- 9035616040 has said that it would be the priority security and use of technology to update him on the latest of the Government to promote will be the focus over the next developments of the two Ministries.

Editorial & Corporate Office: culture, rich heritage and natural three months. He said that India Dr. Mahesh Sharma is a beauty of the country by creating has world class doctors and we Member of Parliament (Lok Tourism India Magazine, should take advantage of this synergy between the ministries of Sabha) from Gautam Budh Nagar SRL C-36, Sankar Road, culture, tourism and civil aviation. talent pool to promote medical constituency, U.P. and also member Sasthamangalam (P.O.), He was speaking while assuming tourism. Similarly, the youth of Standing Committee on Health office as Minister for Ministry of in India is getting directed to & Family Welfare and Member of Trivandrum, Kerala, India, 695 010.

Tourism and Ministry of Culture tourist destinations abroad and Consultative Committee for the Tel: +91 471 2315256 Fax: +91 471 2315197 in New Delhi today. Highlighting we should try to make domestic Ministry of Urban Development.

Email: info@tourismindiaonline.com the importance of the tourism and destinations equally attractive for Dr Sharma is also National culture sector, Dr. Sharma said that them. Dr. Sharma has said that to Convener of Medical Cell (BJP), Mr. Sheik Pareed IAS, Director of Tourism and Kerala Tourism Tradeofdelegates at Helsinki provide immediate connectivity the Prime Minister, Mr. Narendra Member BJP State Working Editorial : editor@ tourismindiaonline.com Modi has a great vision for this to tourist destinations with poor Committee, (U.P.), Chairman n its sustained to attract tourism industry representatives. the Ambassador India to Finland Mob: +91 98470 60531 connectivity, helicopter services sector and that he would make allefforts of Kailash Group of ofHospitals visitorstofrom emerging Thewill roadbe shows will help attract and Estonia, was the Chief Guest. and tourism heliports provided efforts to take this sector a new and Chairman of IMA Standing Circulation : circulation@tourismindiaonline.com markets, Kerala Tourism has more visitors from the Nordic “Finland is one of the countries high.One of the important action for these areas. The Minister Committee for Public Relations. held three road shows in the region to Kerala in the future,” w h i c h o ff e r s t h e Vi s a - o n Mob: +91 99471 60531 said that the efforts to bring points will be to Nordic exploreregion, tourism drawing a huge said Mr. P I Sheikh Pareeth

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Marketing : email: marketing@tourismindiaonline.com 12 Mob : +91 9947260531

response from the local travel trade.

More than 80 representatives from 55 companies of these countries participated in the road shows.

The road shows were organised Internet edition: www.tourismindiaonline.com in Norway, Finland and Denmark Digital edition: www.issuu.com/tourismindia recently. The state tourism delegation comprising tour operators, hotels and Ayurveda resorts was led by Mr. P I Sheikh No part of this magazine may be reproduced without the written permission of Pareeth IAS, Kerala Tourism Tourism India Magazine Director. All the three countries are part of the five-member All rights reserved. Copyright © 2014 Nordic nations’ group in Europe.

Owned, Edited, Printed and Published by K.V. Ravisankar “All the three road shows received at Amara Kerala Industries, Cochin for Arsha Offset Graphix, Thiruvananthapuram - 695 010. a warm response from the local 

November 2014

IAS, Kerala Tourism Director.

The Scandinavian road shows kicked off on November 11 in Norway’s capital Oslo, the most populous city in the northern European country.

India’s Ambassador to Norway, former Indian Air Force chief Air Chief Marshal (retired) NAK Browne, was the Chief Guest at the road show, which was attended by a large number of local travel and tourism industry representatives.

The roadshow in Helsinki, the capital of Finland, was held on November 12 at the Hilton Helsinki Stand, where Mr. Ashok Kumar Sharma,

Arrival for India bound tourists.

Therefore, it is easy to travel to Kerala from Finland using this facility,” said Mr. Pareeth.

The roadshow in Copenhagen, the capital of Denmark, was held on November 13. Mr. Niraj Srivastava, Ambassador of India to Denmark was the Chief Guest on the occasion.

“The Ambassadors of these c o u n t r i e s h a v e o ff e r e d a l l support of the embassies to promote Kerala in this part of the world,” said Mr. P. I Sheikh Pareeth, Kerala Tourism Director.

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Taj Hotels offers free Wifi

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The Incredible India on Three Wheels

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Magic Planet inaugurated Mr. Mohanlal, Ace Cine Actor performing a magic on the occasion of inauguration of Magic Planet

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agic Planet, a brain child of magician Mr. Gopinath Muthukad, is a place of wonder and mystery and it is believed to be the world’s first infotainment park based on magic. This was recently officially inaugurated at the KINFRA Park near Kazhakootam by a group of VIPs led by Mr. Oommen Chandy, Chief Minister and Mr. Mohanlal.

It is set on 1.5 acres, Magic Planet has, among other things, a museum, a mirror maze, an underground tunnel, a children’s park, a food court, theatres for live performances and an R&D centre.

The highlight of the event was Mohanlal’s magical turn when he performed the famous Levitation act to loud cheers.

Even the renowned magicians,

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from all over the world, present at the applauded the actor’s effort.

Mr. Gopinath Muthukad, owner of Magic Planet said, “I won’t use a single penny from what I earn from this for personal gains. The money will go completely for the rehabilitation of India’s street magicians.”

Maldives- fabulous honeymoon destination

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ourism is today one of the largest and fastest-growing economic sectors in the world. It contributes 9 per cent to global GDP, accounts for one in 11 jobs worldwide, and for 6 per cent of global exports. By 2030, UNWTO forecasts that there will be 1.8 billion international tourism arrivals annually.

If not sustainably managed however, tourism can deplete natural resources leading to water shortages, loss of biodiversity, land degradation and contribute to climate change and pollution, among other impacts. Tourism’s contribution to global warming is estimated at 5 per cent of global CO2 emissions.

The Sustainable Tourism Programme of the Ten-Year Framework of Programmes on Sustainable Consumption and Production Patterns (10YFP) will be led by the World Tourism Organization (UNWTO) of the United Nations and the Governments of France, the Kingdom of Morocco and the Republic of Korea, with the support of United Nations Environment Programme (UNEP), which hosts the 10YFP Secretariat.

UNEP’s 2011 Green Economy Report reveals that under a ‘businessas-usual’ scenario, projected tourism growth rates to 2050 will result in increases in energy consumption by 154 per cent, greenhouse gas emissions by 131 per cent, water consumption by 152 per cent, and solid waste disposal by 251 per cent.

“As tourism continues to grow, so too will the pressures on the environment and wildlife. Without proper management and protection, as well as investments in greening the sector, ecosystems and thousands of mag-

nificent species will suffer,” said UN Under-Secretary-General and UNEP Executive Director Achim Steiner.

“Tourism has been identified by UNEP as one of the ten economic sectors best able to contribute to the transition to a sustainable and inclusive green economy. This important initiative is about steering the industry onto a truly sustainable path -- one that echoes to the challenge of our time: namely the fostering of a global Green Economy that thrives on the interest, rather than the capital, of our economically important nature-based assets.” he added.

UNWTO Secretary-General Taleb Rifai said, “As the leading organization for tourism, the World Tourism Organization seeks to maximize tourism’s contribution to development while minimizing its negative impacts. UNWTO is pleased to be at the helm of such an important initiative and to be collaborating with governments and institutions to implement the 10YFP Sustainable Tourism Programme.”

For example, in the Galapagos Islands and Palau, visitors pay an entry tax to protected areas, which are sometimes referred to as ‘green fees’.

The revenues generated from these fees - which in Palau’s case is US$1.3 million annually since 2009 - are used to support conservation and sustainable human development.

As the most visited tourism destination in the world, France highly values the preservation of its rich culture and natural heritage. This is fundamental to maintain the quality of a destination which receives 85 million tourists a year.

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APPOINTMENT

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mproving safety and security for international tourists and promoting domestic tourism among youth will be high on priority says the Minister The Union Minister of State (Independent Charge) of Tourism and Culture, Dr Mahesh Sharma has said that it would be the priority of the Government to promote culture, rich heritage and natural beauty of the country by creating synergy between the ministries of culture, tourism and civil aviation.

He was speaking while assuming office as Minister for Ministry of Tourism and Ministry of Culture in New Delhi today. Highlighting the importance of the tourism and culture sector, Dr. Sharma said that the Prime Minister, Mr. Narendra Modi has a great vision for this sector and that he would make all efforts to take this sector to a new high.One of the important action points will be to explore tourism 1212

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November 2014

potential of new areas like medical tourism and also promote domestic tourism among the youth, he added.

Expressing concern over the bottle necks especially in the area of international tourism, the Union Minister said that providing adequate infrastructure, security and use of technology will be the focus over the next three months. He said that India has world class doctors and we should take advantage of this talent pool to promote medical tourism. Similarly, the youth in India is getting directed to tourist destinations abroad and we should try to make domestic destinations equally attractive for them. Dr. Sharma has said that to provide immediate connectivity to tourist destinations with poor connectivity, helicopter services and heliports will be provided for these areas. The Minister said that the efforts to bring

back important heritage artefacts belonging to the country from abroad needs to be fast tracked.

The Minister also held separate meetings with the officials of the Ministry of Tourism and the Ministry of Culture where presentations were also made to update him on the latest developments of the two Ministries.

Dr. Mahesh Sharma is a Member of Parliament (Lok Sabha) from Gautam Budh Nagar constituency, U.P. and also member of Standing Committee on Health & Family Welfare and Member of Consultative Committee for the Ministry of Urban Development.

Dr Sharma is also National Convener of Medical Cell (BJP), Member of BJP State Working Committee, (U.P.), Chairman of Kailash Group of Hospitals and Chairman of IMA Standing Committee for Public Relations.

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r. Suman Billa IAS has been appointed as Joint Secretary of Ministry of Tourism, Govt of India. Currently he is serving as Secretary of Kerala Tourism. Prior to this assignment, he was serving as the Commissioner, Commercial Taxes, Government of Kerala.

He belongs to the 1996 batch of IAS. He has studied at the Madras Christian College, Jawaharlal Nehru University, Delhi and has been a British Chevening Gurukula Scholar at the London School of Economics.

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r. Ganji Kamala Vardhana Rao IAS has been appointed as the new Secretary, Kerala Tourism. He will also hold additional charge of Food and Civil Supplies department, Kerala. Prior to this he was the Chairman of Indian Tobacco Board, Private Secretary of Union Minister of State for Human Resources Development Mrs. Purandeswari, Director of Fisheries Department, Director- Culture of Department of Tourism & Culture, Government of Andhra Pradesh, M D of SC /ST Corporation in AP and the District Collector, Kollam, Kerala.

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hree new Responsible Tourism films premiered at World Travel Market, London The United Nations global tourism body has put its weight behind Kerala by launching the three new short films showcasing the life-changing experiences under the state’s Responsible Tourism initiative at the world’s biggest travel and tourism trade event.

United Nations World Tourism Organisation (UNWTO) Secretary General Mr Taleb Rifai launched the three films produced

by Kerala Tourism at the World Travel Market (WTM) in London on November 5. Mr. A P Anil Kumar, Kerala Tourism Minister and Mr. Suman Billa IAS, Tourism Secretary were present on the occasion.

Introducing the films at a special session of the WTM, the UNWTO Secretary General said that Kerala has placed Responsible Tourism at the core of tourism development since 2007 and is indeed an inspiration for the country. “Kerala has transferred the power of tourism into a force that improves livelihood, projects nature and builds bridges between cultures”, he added.

Directed by the reputed filmmaker Anwar Rasheed, the minute-long films depict how the Responsible Tourism initiative, 14

which links the local community with the hospitality industry, is helping to empower the people and improve their lives while conserving nature.

The films conceived by Stark Communications and produced by the Kerala Institute of Tourism and Travel Studies, the nodal agency for Responsible Tourism in the state, were premiered in the presence of more than 400 invitees, representing the Who’s Who of travel and trade industry in the world.

“It is a proud moment for Kerala,” said Mr. Anil Kumar, who spoke at the premiere hosted by WTM Show Director Mr Simon Press. “The films show the world how our model of sustainable tourism is generating more employment opportunities in our villages,” he added.

In January this year, Kerala Tourism had won the UNWTO’s coveted Ullysses Prize for excellence in pioneering global sustainable tourism models for its Responsible Tourism project in Kumarakom. It was the first time an Indian tourism board had won the prestigious prize.

“The Responsible Tourism model has touched our state and our people in many ways,” said Mr. Anil Kumar. “Along with enriching the lives of our people and generating jobs for them, it

has succeeded in safeguarding local ethos and cultural heritage, rejuvenating traditional farming methods and preserving natural resources,” he said.

Inspired by true events, the films show how the lives ordinary people have been transformed by the Responsible Tourism initiative. ‘Guide’ is the story of a shy village student who finds the confidence to become a tourist guide and interact easily with travellers from around the world.

‘Farmer’, shows how a cultivator in a remote village preserves many varieties of organic seeds turning his farm into a destination for visitors. In ‘Chefs’, the third film, a group of homemakers turn themselves into successful entrepreneurs and culinary experts admired by tourists.

“When the world comes to Kerala, new worlds open up,” say the voice-over in the films, which also portray how the sustainable tourism model practiced by the state enriches and enhances the experience of the visitors.

“Our experience in practising Responsible Tourism is an eye opener for other tourism destinations across the world,” said Mr. Billa, referring to the launch of the films by UNWTO. “These films, inspired by true stories will motivate others to follow Responsible Tourism for growth

and development while practising environment-friendly tourism,” he added.

The three films, which highlight the Responsible Tourism slogan ‘Better Together’, were shot in the picturesque villages around Kumarakom, Wayanad and Alappuzha.

“The films will certainly help evoke pride among the people of our state leading to further awareness and increased openness towards tourism initiatives,” said Mr. P I Sheikh Pareeth IAS, Kerala Tourism Director.

The campaign will be launched in India on various television channels, cinema theatres and Kerala Tourism’s social media channels.

The films, produced to create awareness and pride about the

Responsible Tourism initiatives in the State, is a landmark campaign by Kerala Tourism after its hugely successful ‘Your Moment Is Waiting’ three-minute film, which was premiered, also in London, in 2010 at a similar high profile event attended by film star Mohanlal, among other global celebrities.

A Memorandum of Understanding (MoU) was also signed between The International Centre for Responsible Tourism (ICRT) and Kerala Tourism during this event. As part of this MoU, Kerala Institute of Tourism and Travel Studies (KITTS) will work as ICRT Kerala in the world responsible tourism domain. KITTS is the nodal agency for the Responsible Tourism activities in Kerala.

ICRT is an independent organisa-

tion that works with governments, tour operators and accommodation providers to realise the aspirations of the Responsible Tourism movement.

The World Travel Market, held from November 3 to 6 in London, was attended by over 5,000 exhibitors from around the world. The event, which included a series of networking sessions, business meetings and talks, is attended over about 3,000 travel journalists and writers. Kerala Tourism is a regular participant at the WTM, London with its themed stall drawing a large number of industry representatives.

Kerala Tourism had received the Lonely Planet Award for the Top Ten Destinations to go with the family in 2014, at the WTM in its 2013 edition.

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ommuters on the new Mumbai Metro can now experience the flavour of ‘God’s Own Country’with a ‘Kerala Green Express’ running on the network under a branding agreement with the state tourism department. Kerala has become the first destination in the country to be associated with the newlylaunched Mumbai Metro network.

The ‘Kerala Green Express’ began running on the Mumbai Metro’s Versova-Ghatkopar corridor from November 3 and will do so for the next three months.

All the four coaches of the train will have images showing Kerala’s

beautiful landscapes and greenery on the outside and inside.

The Mumbai Metro carries more than six lakh passengers every day.

The ‘Kerala Green Express’ will travel a stretch of 11.07 km, passing through 12 elevated station on the Versova-Ghatkopar line.

The entire journey between Versova and Ghatkopar takes 21 minutes to complete, with a train running every 3.5 minutes. All the coaches are air-conditioned, offering a comfortable travelling experience.

“We are proud to be associated with Mumbai's brand new metro network,” said Mr. A P Anil Kumar,

Minister for Tourism, Kerala.

“We are also privileged to be the first destination in India to promote tourism through the new metro in the country’s commercial capital,” Mr. Anil Kumar added.

Kerala Tourism had earlier promoted its destinations on several iconic establishments like the famous London taxis and they had earlier done a campaign promotion wrapping Rajdhani train– the longest distance running train in India with Kerala images.

“With a mammoth number of people using the Mumbai metro every day, our association with the network will bring us close to the residents and visitors of the cosmopolitan city,” said Mr. Suman Billa IAS, Secretary of Tourism, Kerala.

The branding in green colour includes wall panels and wall strips carrying messages such as ‘One of the 10 Paradises of the World’, a reference to the accolade bestowed on Kerala by the National Geographic Traveller.

“It is a prestigious association for us because the Mumbai Metro is fast emerging as an iconic feature of Mumbai,” said Mr. P I Sheikh Pareeth IAS, Director of Kerala Tourism.

The Mumbai Metro was launched in June this year.

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norder to attract more foreign tourists to India, the Government launched the “Visa on Arrival” (VoA) Scheme in January 2010 for citizens of five countries, viz.

Finland, Japan, Luxembourg, New Zealand and Singapore, visiting India for tourism purposes. The Government extended this Scheme to the citizens of six more countries, namely Cambodia, Indonesia, Vietnam, the Philippines, Laos and Myanmar in January 2011. Recently Government of India has extended Visa on Arrival (VoA) Scheme for South Korea. The following are the important highlights of VoAs issued during October, 2014. (i) During the month of October 2014, a total of 2,705

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VoAs were issued under this Scheme as compared to 1,911 VoAs during the month of October 2013, registering a growth of 41.5%. (ii) During JanuaryOctober 2014, a total number of 21,995 VoAs were issued as compared to 15,770 VoAs during corresponding period of 2013 registering a growth of 39.5%. (iii) The number of VoAs issued under this scheme during October 2014 for nationals of the twelve countries were South Korea (683), the Philippines (469), Japan (423), New Zealand (373), Singapore (345), Indonesia (225), Finland (105), Myanmar (34), Vietnam (20), Luxembourg (17), Cambodia (10) and Laos (1) .

(iv) The numbers of VoAs issued under the Scheme, during January- October 2014 were Japan (4,373), South Korea (4,243), New Zealand (3,263), Singapore (3,027), the Philippines (2,996), Indonesia (2,450), Finland (865), Myanmar (327), Vietnam (216), Cambodia (109), Luxembourg (108) and Laos (18). (v) During January- October 2014, the highest number of VoAs were issued at New Delhi airport (10,378) followed by Mumbai (4,218), Chennai (3,014), Bangalore (1,487), Kolkata (1,418), Kochi (712), Hyderabad (547) and Trivandrum (221).

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Mr. Sheik Pareed IAS, Director of Tourism and Kerala Tourism Trade delegates at Helsinki

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n its sustained efforts to attract visitors from emerging tourism markets, Kerala Tourism has held three road shows in the Nordic region, drawing a huge response from the local travel trade.

More than 80 representatives from 55 companies of these countries participated in the road shows.

The road shows were organised in Norway, Finland and Denmark recently. The state tourism delegation comprising tour operators, hotels and Ayurveda resorts was led by Mr. P I Sheikh Pareeth IAS, Kerala Tourism Director. All the three countries are part of the five-member Nordic nations’ group in Europe.

“All the three road shows received a warm response from the local 18

tourism industry representatives.

The road shows will help attract more visitors from the Nordic region to Kerala in the future,” said Mr. P I Sheikh Pareeth IAS, Kerala Tourism Director.

The Scandinavian road shows kicked off on November 11 in Norway’s capital Oslo, the most populous city in the northern European country.

India’s Ambassador to Norway, former Indian Air Force chief Air Chief Marshal (retired) NAK Browne, was the Chief Guest at the road show, which was attended by a large number of local travel and tourism industry representatives.

The roadshow in Helsinki, the capital of Finland, was held on November 12 at the Hilton Helsinki Stand, where Mr. Ashok Kumar Sharma,

the Ambassador of India to Finland and Estonia, was the Chief Guest.

“Finland is one of the countries w h i c h o ff e r s t h e Vi s a - o n Arrival for India bound tourists.

Therefore, it is easy to travel to Kerala from Finland using this facility,” said Mr. Pareeth.

The roadshow in Copenhagen, the capital of Denmark, was held on November 13. Mr. Niraj Srivastava, Ambassador of India to Denmark was the Chief Guest on the occasion.

“The Ambassadors of these c o u n t r i e s h a v e o ff e r e d a l l support of the embassies to promote Kerala in this part of the world,” said Mr. P. I Sheikh Pareeth, Kerala Tourism Director.

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he 3rd North East International Tourism Mart, organized by the Ministry of Tourism, Government of India, in association with the North Eastern States and West Bengal was recently held in Shillong, Meghalaya. This was the 3rd International Tourism Mart organised in the North East with the objective of highlighting the tourism potential of the region in the domestic and international markets.

Mr. Shripad Naik, Union Minister of State for Tourism and Culture (Independent Charge) said, “There has been a substantial increase in inbound tourism during the recent months. There has been a growth of 16.9 per cent in Foreign Tourist Arrivals (FTAs) in India during August, 2014 over August, 2013 as compared 20

to a growth of 9.1 per cent registered in August, 2013 over August, 2012, he said. Similarly the growth rate of FTA’s in July 2014 was three times the growth realized in the corresponding month of 2013”.

“The Tourism Ministry is working out an action plan for cleanliness of tourism spots in the country. This is sought to be done with the active participation of the private sector in order to build up the necessary tourism infrastructure which will facilitate travel and hospitality”, he added.

The Central Government has announced Rs. 3000 crore for development of National highways and State roads in the North Eastern region of the country which will have a positive impact on the over all development of tourism

in the North East.

The Minister stressed the need to develop niche and the Innovative tourism Products and Services which should be the focus areas for State Governments and the Private Sector. The concerted efforts are required to develop Adventure Tourism, Eco Tourism, Rural Tourism including Home Stays, Birding Tours etc in the region. He asked the North-Eastern States to prepare a tourism festival calendar well in advance and take up publicity of the same both in domestic and international markets.

Over 50 buyer delegates from ASEAN and SAARC countries, Japan, Korea, Australia, France, Spain, Russia, Germany, Italy, Switzerland, Sweden, U.K. and USA participated in the Mart.

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ecomes the first indian hotel group in the country to provide free wi-fi.

The Taj Group has announced that starting November 15th it will introduce complimentary Wi-Fi connectivity for residential guests across its 125 hotels around the globe. A first-ever all brand-inclusive initiative in India, guests at any of the Taj Group of hotels - The Taj, Vivanta by Taj, Gateway Hotels and Ginger will now be able to enjoy free Wi-Fi connectivity for the duration of their stay on up to 3 devices as soon as they check-in to the hotel.

Complimentary WiFi access which will be available for all inhouse guests will be ideal for checking e-mails, socialnetworking and general web browsing at an efficient

quire higher bandwidths can instantly upgrade to the Premium tier and also connect additional devices at specially designed tariffs.

Commenting on the announcement, Ms. Rakhee Lalvani, Director - Public Relations, Taj Group said “Industry as well as our own research has shown the increasing importance of ‘staying connected’; Travellers world over have ranked free Wi-Fi as one of the most essential and valuable hotel amenities. It is our constant endeavour to raise the standard of personalized service for business and leisure travellers. We believe that with this value added service of free WiFi, our guests will enjoy an enhanced experi-

ence during their stay at the Taj.” FREE WI-FI TRUMPS OVER COMFY BEDS According to global research undertaken by SmartBrief, 85 percent travellers wanted free WiFi in hotels and 38 percent stated that Wi-Fi was a key factor while selecting a hotel. Interestingly, 45 percent guests travel with two devices whereas 40 percent travel with three or more. Another study by global hotel consultancy - HVS reveals that the new-age traveller needs to feel ‘at home’ and ‘stay connected’. Furthermore, the millennial generation is increasingly interested in instant storytelling of memorable experiences. Therefore, in order to keep pace with this rapidly changing lifestyle, free Internet access has become essential.

speed. Guests who re-

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Mr.A.P.Anilkumar, Minister for Tourism, Govt of Kerala with Award winners. Ms. Anupama.T.V. IAS Addl. Director ( General) of Kerala Tourism, Mr. Suman Billa IAS Of Secretary –Tourism, Kerala, Mr. K. A. Francis, Chairman, Kerala Lalitha Kala Academy, Mr. Vijayan Thomas, Chairman, KTDC and Mr. Sheik Pareed IAS, Director of Tourism are also seen

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inners of the Clint Memorial International Painting Competition received their prizes from Mr. A P Anil Kumar, Tourism Minister of Kerala at a ceremony held in the city today.

Anujath Sindhu Vinaylal of Thrissur received the first prize, consisting of a memento, a certificate and a tour package for six nights within Kerala.

Second placed Irtiza Anika Haqe Probonti of Bangladesh, who won a tour package of five nights, was unable to make it to the function.

Viara Pencheva of Bulgaria, Meenakshi Nair J from Kottayam and Meghna Unnikrishnan from Chennai were the recipients of the third prize, consisting of a memento, certificate and a tour package for four nights within Kerala.

Launched in January this year, the Clint Memorial International Painting Competition, was conducted in memory of the child

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prodigy Edmund Thomas Clint.

Born in Kochi, Clint had drawn worldwide attention by creating more than 25,000 drawings and paintings as a child before he passed away in 1983 one month short of his seventh birthday.

“Clint was a true master artist.

He had painted as many paintings as a person could in his life time”, said Hon’ble Minister for Tourism, Govt. of Kerala, Mr. A PAnil Kumar The online competition, organised by Invis Multimedia on behalf of Kerala Tourism, received 4,350 entries from 40 countries. The theme was Kerala and the state tourism department had provided two e-books - one on the life of Clint and the other on Kerala - to all the participants.

The award ceremony kickedoff with the showcasing of the 25 paintings by the winners.

‘God’s own child from God’s own Country’, a 3-minute movie on

Clint, was screened for the audience.

Mr. Suman Billa IAs, Secretary, Kerala Tourism in his welcome speech, pointed out that that the colours that Clint chose were similar to that of the Post- Impressionist Painter Vincent Van Gough and he did so with remarkable felicity. “Kerala has welcomed the world with open arms and we are planning to make Kochi, the art capital of Kerala in five years”, he added Winners were selected by a jury, headed by renowned painter-journalist-writer and the Chairman of Kerala Lalithakala Akademi Mr. K A Francis, and consisting of art critic-writercurator Mr.M L Johny, painterwriter Mrs. Mimi Radhakrishnan, artist Mr. Anandamoy Banerjee and sculptor Mr. George Martin.

Mr. K A Francis urged parents everywhere to not rein in their children’s creativity. “Let children November 2014 

17

play with colours as they want.

Interfering with their art works will ruin the originality,” he added.

The committee selected the 125 winners from a long list of 1,000 entries. Of the 20 consolation prizes, four went to participants from outside India, six from Kerala and ten from various other parts of India.

A. Keshav Nair of Kottayam, Abhyuday Sindhu Vinaylal of Thrissur, (who is also the brother of Anujath Sindhu Vinaylal), Anjalo Loy of Aluva, Joel P. Roy of Kochi, and Shaliny Lingeswaran from Chennai were present to receive their consoltaion prizes.

A cousin received the prize on behalf of, Kajol James from Uttar Pradesh (native of Pala, Kerala).

The consolation prize comprised of mementos and certificates.

Prizes were also given away for two volunteers who brought

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in maximum number of participants to the competition.

Kerala topped the number of entries with 1,125. A total of 2,800 paintings were received from other states of India while 425 paintings came from 36 foreign countries. Vietnam had the highest number of submissions from outside India, at 95.

Kerala Tourism had also made two short films on the life of Clint and on the competition for preparing the participants which received one million views on YouTube and other online platforms within four months of their launch.

Kerala Tourism had received limited rights to use 30 of Clint's paintings for the competition, from his parents, who had extended their whole hearted support to the international event.

The Kerala Tourism website

(www.keralatourism.org), where the entries had to be registered, witnessed 3.2 million visits and 11.7 million page views, out of which 1.69 million were for pages related to Clint during January-September 2014. Visitors spent 18,821 hours on pages related to Clint alone. The same period in the previous year had witnessed 7.53 million page views and 2.3 million visits to the site.

Mr. Vijayan Thomas, Chairman of Kerala Tourism Development Corporation Hotels and Resorts (KTDC); Mr. P I Sheik Pareeth IAS, Kerala Tourism Director; Ms. Anupama TV IAS, Additional Director (General), Kerala Tourism,; and Clint’s parents M T Joseph and Chinnamma Joseph were also present at the function.

Owned, Edited, Printed and Published by Ravisankar K.V. Printed at Arsha Offset Graphix, Shreehari, T.C.9/2519-1, Janvilla Lane, Vellayambalam, Sasthamangalam,  November 2014 Thiruvananthapuram-695 010 and Published from TC 9/1785, P-99, Anandam, Pullekonam Lane, Sasthamangalam P.O., Thiruvananthapuram-695010 Editor: Ravisankar K.V.

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he Great India Tuk-Tuk Challenge was recently organized

by Raj Hospitality Services and Hotel La Classic Bengaluru. It was a group of 12 Tuk-Tuks, UK Nationalities on their way from Chennai to Goa on 03rd November 2014. Mr. Raja Gopal Iyer, CEO, Raj Hospitality Services flagged off the driving challenge to Goa on 4th November 2014.

The Indian Autorickshaw Challenge (also known as Rickshaw Challenge) is an international autorickshaw rally selfstyled as ‘an amazing race for the clinically insane’. The entrants use the ubiquitous Autorickshaw or Tuk-Tuk, workhorse of the urban east, to cross large portions of the Indian sub-continent in a matter of days. The simplicity of the Autorickshaw and the diversity of the landscape require ingenuity and heroic spirits from its participants. The Rickshaw Challenge currently has four distinct events.

The most popular of them are the Classic Run and the Mumbai

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Xpress. Each of these two rallies is designed as an escapade to test the entrant’s levels of endurance and perseverance, as well as for humanitarian projects, but is essentially not geared towards racing or competition, maintaining the spirit of the amateur adventurer.

This is the shorter and lower impact of the two events, spanning roughly 1000 kilometres, across 12 districts and one Union territory. The daily stretches can be up to 200 kilometres long, and can be strewn with significant natural and human obstacles, ranging from densely packed urban sprawl to monsoon rains to uncooperative cows on the roadways.

The route is within the southern Indian prov-

ince of Tamil Nadu, and extends down the southern coast of India between the start lines in Besant Nagar Beach, Chennai to the checkered flag in Kanyakumari at the sub-continent’s southern tip. The championship itself is

composed of a series of activities along the route designed to challenge physical and mental agility, with points being awarded for their completion in addition to completing that day’s particular route.

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December 2014

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L

arger than life, nature and adventure: It is a winter wonderland for cross-country skiing, snowshoeing and 1,500 kilometers of snowmobile trails. It is one of the world’s last wilderness regions. The Torngat Mountains offer dramatic back-country skiing. Experience the migration of massive herds of caribou. Watch Mountains of 10,000 year-old ice drift down Iceberg Alley. Choose from strolling through alpine flowers at Red Bay National Historic Site, celebrations at the Labrador Canoe Regatta, ice fishing or dining on snow crab. Go hiking, snowmobile on trails or ski into the silent dancing brilliance of the Northern Lights. Stare at giant bergs made of 10,000 years old glacial ice drift past along Iceberg Alley. Also watch the longest snowmobile endurance race in Canada and one of the world’s toughest during Cain’s Quest in Labrador.

Where: Labrador, Newfoundland and Labrador 26

When: From November through March Adventures Await: Experience any of the three mountain ski and snowboard resorts with 200 kilometres of trails in the first national park in Canada which was established in 1885.Surrounded by the Rockies, the town of Banff and the hamlet of Lake Louise are undoubtedly the jewels in the crown of Canada. Hike through fragrant pines to touch the top of a mountain to watch eagles glide below.

On shores of a lake, capture the image of a far off mountain mirrored in the water. Gaze at wildlife as they wander around. Thrill to the sighting of a grizzly. Join an overnight dog sled excursion.

Taste water freshly melted from a glacier. Watch artists magically carve sculptures from crystal clear blocks of ice. Slip into the warm mineral rich water seeping from the hot springs. Explore the high country on horseback to a spectacular view of six glaciers. After a strenuous day on the slopes

or trails experience the finest spa treatment at a romantic castle in the Rockies.

Where: Banff, Alberta When: November until May, with the best snow conditions January through March Rideau Canal Skateway: Skate through the heart of Ottawa. The winter pushes for new and exciting ways to get outside and enjoy the snowy wonderland. It has now become an annual tradition to glide 7.8km (4.8 miles) along the Rideau Canal Skateway. Change huts, snack stations and hundreds of skaters appear on the Canal when the historic waterway freezes over during the winter. Experience the Canadian tradition with a cup of hot chocolate, sold at one of the on-ice shops. During the first three weekends of February, the Canal is the focal point for Winterlude, the capital’s annual celebration of winter.

When: January through late February (weather permitting) Where: Ottawa, Ontario

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S W E N

Mr. Mohanlal, Ace Cine Actor performing a magic on the occasion of inauguration of Magic Planet

M

agic Planet, a brain child of magician Mr. Gopinath Muthukad, is a place of wonder and mystery and it is believed to be the world’s first infotainment park based on magic. This was recently officially inaugurated at the KINFRA Park near Kazhakootam by a group of VIPs led by Mr. Oommen Chandy, Chief Minister and Mr. Mohanlal.

It is set on 1.5 acres, Magic Planet has, among other things, a museum, a mirror maze, an underground tunnel, a children’s park, a food court, theatres for live performances and an R&D centre.

The highlight of the event was Mohanlal’s magical turn when he performed the famous Levitation act to loud cheers.

Even the renowned magicians,

from all over the world, present at the applauded the actor’s effort.

Mr. Gopinath Muthukad, owner of Magic Planet said, “I won’t use a single penny from what I earn from this for personal gains. The money will go completely for the rehabilitation of India’s street magicians.”

Mr. P.K. Kunhalikuuty, Minister for Industries & IT, Mr. Oommen Chandy, Chief Minister of Kerala, Mr. Mohanlal and Mr. N. Shakthan, Deputy Speaker of Kerala Assembly on the occasion of inauguration of Magic Planet

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November 2014

Mr. Shamsudheen, a street magician performing for the VIP gathering on the occasion of inauguration of Magic Planet. Mr. A. P. Anilkumar, Minister for Tourism, Mr. N. Shakthan, Deputy Speaker of Kerala Assembly, Mr. Oommen Chandy, Chief Minister of Kerala, Mr. K. C. Joseph, Minister for Culture & NORKA, Mr. P.K. Kunhalikuuty, Minister for Industries & IT, Mr. Mohanlal, Mr. Gopinath Muthukad and Mr. Sanal Kumar, Financial Advisor of Magic

Mr. P.K. Kunhalikuuty, Mr. Oommen Chandy and Mr. V. S. Achuthanantan, Leader of Opposition

Gathering of Internationally renowned Magicians

Mr. G. Venugopal, Famous Play back singer, Mr. Mohanlal, Mr. Gopinath Muthukad and Mr. N. Shakthan November 2014 ď §

29 21

The uncertainty over continuation of North East Industrial and Investment Promotion Policy (NEIIPP) 2007 is to hit the growth of tourism industry in North East. Suspension of incentives available under NEIIPP will not only adversely impact industrial growth of North East but it will also amount to a major setback to integrating North East into the mainstream national economy.

NEIIPP was introduced by the Government of India in April 2007. The policy provides a special package of fiscal incentives, subsidies and other concessions, with the objective of promoting industrialization of North East. The policy covers Arunachal Pradesh, Assam, Manipur, 30

S W E N

The Bureau of Immigration (BoI) has completed all formalities for rolling out electronic travel authorisation (e-visa) to foreign tourists arriving from select countries in the Thiruvananthapuram and Cochin airports. The software for processing the e-visa and the requisite infrastructure are in place. “We even carried out a trial run to ensure that there are no hassles Although November 2 is fixed for rolling out the e-visa scheme, there is no confirmation yet on the date.

A notification has already been issued on how to process e-visa and about the validity. Airlines

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November 2014

personnel, including those in the international carriers that operate to Kochi and Thiruvananthapuram, have already been briefed about the e-visa facility being introduced, the official said. A high-level team led by Foreigners Regional Registration Officer (FRRO), Delhi, I.B. Rani was in the airports to inspect the facilities two months ago. In addition to 16 counters in the immigration wing for general visitors, four Tourist Visa-onArrival (T-VoA) counters have been set up in Thiruvananthapuram.

E-visa can be obtained through designated websites and does

not require a visa stamped in the passport prior to arrival in another country. The e-visa will be issued within 96 hours after applying.

The other formalities will have to be completed on landing at the designated nine airports. The validity of e-visa to be issued is one month; sources said Kerala is to be benefited as it is the only State where two airports have the T-VoA and e-visa facility. The timing of launching the e-visa is also favorable for the State as the peak tourist season has commenced. Kerala has started aggressively marketing the T-VoA.

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I

bis, the international hotel brand of Accor and the worldwide reference in the economy sector has opened its third hotel in Bengaluru - ibis Bengaluru City Centre. It is the eleventh ibis to open in India. It is in close proximity to the famous UB City and business districts. With a capacity of 173-guest rooms, this brand new, vibrant hotel is ideal for business and leisure travelers looking for comfortable accommodation in the city. ibis is further cementing its leadership in the region with a unique campaign #bangalorelouvin for the opening of ibis Bengaluru City Centre. The concept is to engage with people’s love for Bangalore city through effective social media penetration. The campaign has been launched with a musical video of the general public expressing their pride for the city of Bangalore and mark-

ing the opening of the newest ibis in the city. The key attraction of the viral campaign is the ibis life-sized red pillows and heartshaped shutter glasses as visuals.

Mr. J.B. Singh,President &CEO, InterGlobe Hotels, said “Bangalore as a city truly defines a cosmopolitan existence. The ibis property at Bengaluru City Centre is the extension of a cosmopolitan atmosphere that perfectly balances the needs of corporate and leisure travelers. Today, it’s all about providing service excellence at an affordable cost, irrespective of the category and we are excited about providing a memorable experience to our guests”.

Mr. Firoz Jangaria, General Manager, ibis Bengaluru City Centre said: “By providing qual-

ity accommodation for those who are looking for an economy hotel with international standards and with easy access to the city’s main attractions, ibis Bengaluru City Centre is a great new asset to the

city centre. The #bangalorelouvin campaign will reaffirm that ibis Bengaluru City Centre is determined to make a lasting impression and further build an emotional connection with the people to celebrate this vibrant city. ” 33

N

ational carrier Air India has signed a free flow codeshare agreement with Air Astana JSC, flag carrier of the Republic of Kazakhstan. Mr. Rohit Nandan, Chairman & MD, Air India Ltd and Mr. Richard Ledger, Vice President - Sales Worldwide, Air Astana JSC signed the agreement.

Under this Agreement, AI would code share as marketing carrier on flights operated daily by Air Astana (KC) on Delhi-Almaty sector. With this code share, AI has opened its 2nd gateway in the CIS countries after introduction of flight to MOW and has made strong inroads in the Russian Subcontinent. The present code share

34

with KC is only the beginning of the partnership between the two airlines and both airlines look forward to an expansion of the code share viz. AI code sharing beyond Almaty on KC’s network and KC code sharing beyond Delhi on AI’s extensive domestic as well as international network subject to connectivity and regulatory approvals.

Mr. Rohit Nandan, Chairman& MD, Air India said, “As a National Carrier and Star Alliance member carrier, Air India feels honoured to enter into this code-share agreement with an internationally acclaimed SKYTRAX 4 star airline, Air Astana. This agreement

has enabled Air India to reach out to the CIS and eastern European market. We look forward to expand our relationship with Air Astana in future. Air India already has code share partnerships with 14 other prestigious airlines across the globe – and Air Astana will be the 15th code share partner of Air India. As a star member carrier, this is a very proud moment for Air India to sign this code share agreement. This code share will benefit passengers across Air India’s network as well as passengers of star carriers to travel seamlessly between India and Kazakhastan”.

S

riLankan Airlines’ new Airbus A330-300 touched down at the Bandaranaike International Airport in Katunayake, with its superior inflight features and comfort, advanced technological features and enhanced fuel efficiency joins SriLankan’s existing Airbus wide-body fleet of A330200 and A340-300 aircraft.

Mr. Piyankara Jayaratne, Minister of Civil Aviation, Sri Lanka said, “It is my privilege as the Minister in charge of this all important aviation industry to be a witness on this momentous occasion of the arrival of SriLankan Airlines’ newest aircraft. I am sure all those present especially the employees of our national carrier are filled with a sense of pride and achievement, a sentiment I’m sure is shared by the people of this country, as this day marks the beginning of a new era for aviation in Sri Lanka”.

Mr. Nishantha Wickremasinghe, Chairman, Srilankan Airlines said, “I am delighted to have the first of seven A330-300s on order joining our fleet today, which is a red-letter day for the SriLankan Airlines family and moreover a reason for national pride as our country’s flagship carrier gears itself to meet the challenges and ever growing demands of the global travel industry. This delivery launches the process of the fleet renewal and replacement program and affords us the opportunity to enhance our product offering to our customers and puts

our product on par with the leading international airlines serving Sri Lanka. This underscores our commitment towards innovation of products and services in order to strengthen Sri Lanka’s aviation sector. This important delivery marks the beginning of our plans for diversifying our aircraft portfolio and increasing the appeal to both Sri Lankan and international passengers”.

The new A330-300 (registration 4R-ALL) is to be utilised on the major Far East markets of Tokyo and Guangzhou in China with four flights per week to each destination by this December. Significantly, the seven A330-300 aircraft on order will have the promotional slogan ‘Visit Sri Lanka’ emblazoned on its belly to promote the destination and airline in overseas tourism markets conveying a tactical message to visit ‘Sri Lanka on SriLankan’. Affording optimum levels of comfort in the aircraft cabin, the airline will configure its layout seating 297 passengers in two classes accommodating 28 in Business Class and 269 in Economy.

The new A330-300 boasts of state- of-the- art cabin features

that will redefine the flying experience for passengers in both Business class and Economy class on SriLankan Airlines. The aircraft introduces outstanding innovations in Inflight entertainment (IFE) systems with Thales Avant Audio-Video on Demand (AVOD) and Ambient lighting across cabins, Connectivity features and Ultra comfort in seating.

In Business Class plush individual Herringbone designed flat-

bed seats, Mood lighting that can simulate the Sunset and Sunrise, Night Sky (Star lighting), direct aisle access for every passenger, access to individual PC power sockets and WIFI connectivity offers the discerning business traveller privacy combined with the comfort and luxury essential to help them relax and unwind on a long journey.

Travellers in our Economy class too could now enjoy a similar range of comforts that include In-seat with Audio-Video on Demand, access to PC power socket at seat, WIFI connectivity and Mood lighting, coupled with the traditional warmth and hospitality of SriLankan Airlines’ renowned Inflight service, adding to a truly memorable experience.

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S TAy I N N

T

HDC is more than a holiday retreat. The club offers an excellent opportunity to rediscover the missing spirit in your life. With beautiful locations, best facilities, splendid cuisines and pleasing hospitality THDC showcases many facilities under one roof.

THDC is nestled on a green abode where paddy meets the coffee, this evergreen paradise is spread over 2.5 acres of land. Situated in a pristine ambience, THDC assure

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November 2014

you nature friendly accommodation, refreshment outlets and traditional cuisine with ethnic tastes.

In stark contrast with the greenery outside, THDC has 18 elegantly furnished deluxe rooms for the members as well as the guests.

Each room is unique; well- lit and bears a contemporary look. Lush green mornings. Dabs of yellow sun rays. A cup of coffee. Nothing but the beetle’s cry interrupts the serene mood here. Catch a

glimpse of birds perched on the canopy overlooking green coffee thickets. You can even spot a dozen of rare orchids. Watch the distant mountains seamlessly merge with blue sky above.

THDC is designed in virgin green land with Mini convention centre, Club, Courts for both indoor and outdoor games, 400 meters Jogging track, Gym, Health club, Baby pool, Children's park and restaurant. The camping facilities, nature friendly

swimming pool, aqua leisure area and angling island instill the instincts of youthful adventure once again back to your life.

Open stage for artistic performances, free spaces for cultural interactions, party area for official and unofficial get together, ample parking facilities, restaurants with homely food, outdoor catering services and accommodation with round the clock security are some of the distinctive characteristics which make this place popular amongst corporates.

The unique recipes, handed down from generation to generation are the landmark of their cuisine. The restaurants serve you homely food and continental dishes, the taste of which always unleashes a flood in your tongue. They experiment on Kerala recipes and introduce the

ethnic tastes of Kerala along with the hot and spicy dishes. Modern adaptations of the traditional Indian cuisine provide a wide variety of tastes that suit your food fantasies. The heavily spiced non-vegetarian dishes and mildly spiced vegetarian dishes have an easy entry to the non-native tongue.

Club Location / Address The Hill District Club, Kolagappara, Meenangadi.

PO, Wayanad, Kerala - 673 591.

T +91 4936 224 299 / 224 399 M +91 85899 50377 / 99463 83732 E-mail info@hilldistrictclub.com

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W

ith the wedding season on in full swing in India; Maldives has emerged as one of the all-time dream honeymoon destinations preferred by couples all across India.

Each island in the Maldives is a destination in itself, with one island one resort concept; guests are guaranteed an unrivalled level of privacy, solitude and hospitality.

Guests can check in and then don’t need to leave as each island resort is self contained when it comes to food, entertainment and leisure options.

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And then there is the sparkling white sand, swaying palm trees, shimmery green and blue aquamarine lagoons and vibrant coral reefs – it’s no wonder Maldives is considered a top honeymoon destination not just in India but the world over. There are endless ways to let the magic of the islands dazzle you on your holiday as a couple. A dinner under the stars with the occasional flicker of candle light and the sound of the waves, a daring getaway to a nearby uninhabited island all by yourselves for the whole day, or just lazing around in your private

bungalow watching the endless turquoise waters while you are treated to a spa treatment in the room. Snorkel or go deep sea diving around a house reef and enjoy the beautiful, vibrant underwater life.

Guest can take a night fishing trip or just walk out of your waterside bungalow at night and see small baby sharks swimming around. You can take an amazing boat trip during sunset and watch dolphins play in the water and put up a grand show just for you. A Maldivian honeymoon is just the perfect way to start a married life.

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I

nterContinental Hotels Group (IHG), one of the world’s leading hotel companies, expanded its portfolio of hotels in India 40

with the opening of the 200-room Crowne Plaza Ahmedabad City Centre with Shiva Satya Hotels Pvt. Ltd, which joins seven other hotels in the Crowne Plaza family in India. Located in the largest city in western Indian state Gujarat, Crowne Plaza Ahmedabad City Centre is conveniently situated a short half-hour drive from the Sardar Vallabhbhai Patel International Airport and within close proximity to key business districts and key city attractions such as the Kankaria Lake - the largest lake in Ahmedabad; the Sidi Bashir Mosque, otherwise known as the Shaking Minarets due to its unique edifice; and the seven-storey step well and an architectural wonder, Dada-hari-niVav. A host of business facilities are available at the hotel, including a business centre and a generous banquet space for conferences, meetings and events. Guests can also enjoy the hotel’s spa, swimming pool or fitness centre. They can immerse themselves on a culinary journey at the all-day dining restaurant, Essence; the hotel’s

Italian specialty restaurant, Bella; or the Tea Lounge for a relaxing afternoon coffee.

Mr. Pascal Gauvin, Chief Operating Officer, India, Middle East and Africa, IHG, said: “IHG has been in India for nearly 50 years and we have always been committed to growing in the market. We are very pleased to welcome Crowne Plaza Ahmedabad City Centre into our system and we look forward to delivering great experiences to our guests at the hotel.

It is a privilege to be associated with Shiva Group in Ahmedabad.”

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T

ake in the wonders of Jamaica; but first- take a selfie!

Jamaica’s natural beauty, heritage and unusual locales are so intriguing and special; you’ll feel obliged to share them with the world. As you enjoy the simple pleasures of the little island, snap a selfie or two so you’ll never forget those special moments you’ll most likely cherish forever. Here are a few suggestions for interesting photo ops: Blue Mountain Peak: The 4 hour trek up 7,402 feet, the highest point on the island, warrants a celebratory selfie! You champi42

oned the cold, fog and countless encounters with strange bugs and now the world deserves to know.

In fact if you really want to make a statement begin your journey before 2am to catch the glorious sunrise for an even more astounding backdrop for your selfie. After this your selfie game is sure to peak!

Cliff at Sunset: When the sun sets in Negril it’s an event. Everyone gathers by the cliff side to be awed by the transitioning sky as night falls. The spectacle is so stunning it is common practice of

onlookers to clap Mother Nature for her artistry. You’ll never see another sunset quite like those from the cliffs of Negril so act fast and take a quick selfie with the fiery sky, then enjoy the view before it’s all over.

On the beach with coconut jelly: Nothing says vacationing in Jamaica quite like sipping on a coconut jelly while lounging on the beach. When you take your selfie, don’t leave the coconut out of the shot- it’s guaranteed more likes! Oh and the hashtag “island life” (#islandlife), can’t forget

that either!

Pelican Bar: How often do you get to have a drink from a bar in the middle of the ocean? The Pelican Bar is one of the most unique bars in Jamaica and the world by extension, located just a quarter of a mile out at sea from Treasure Beach (St. Elizabeth). Either stand on the inside right by the Pelican Bar sign or on the makeshift boardwalk at a little

distance from the actual structure, to get a shot of the bar in the background; now that’s a cool selfie.

Under Water: With all the waterproof gadgets available in the market today, it’s so easy to capture your underwater adventures.

The deep sea beyond Jamaica’s shore is home to brilliant tropical marine life from exotic species of fish to spectacular coral reefs. Imagine a selfie amidst damsel or parrot fishes shuffling past the reefs. Maybe, if you’re lucky a turtle will photo bomb your selfie!

Waterfalls: Jamaica happens to be blessed with a handful of waterfalls, all equally charming.

Crystal water cascading down layers of rocks surrounded by an enchanting rainforest; yes, definitely a selfie worthy moment!

River Rafting: You’ll be so re-

laxed while rafting downstream, you will almost forget about your phone (or camera) until the beauty of the lush green trees and colourful flora overwhelms you to the point where you feel compelled to capture the moment. That’s the opportune time for the selfie!

Bob Marley Museum Statue: When you’re in the presence of a legend, it’s a nice time for a selfie - even if it’s a statue. Satisfy your soul with an iconic addition to your selfie collection. It’s a great way to show off your impressive taste in music.

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he UNWTO Global Report on Adventure Tourism, published jointly with the Adventure Travel Trade Association (ATTA), is a first approach by UNWTO on the topic of adventure tourism which provides insight into the close relation between adventure tourism and responsible tourism.

ATTA, a UNWTO Affiliate Member, has provided key input in this report to help increase awareness among the global tourism sector on the core values of responsible tourism. The report allows all tourism stakeholders to work from a common base of understanding in one of the most progressive forms of tourism, which both organizations believe will develop into the industry standard.

The report, an eight chapter overview of the current adventure tourism industry, provides a history of adventure tourism as well as a discussion of current trends 44

and timely issues. The chapters include topics like Industry Introduction, global trends in Adventure Tourism, Local Economies, Communities and the Environment, Adventure Tourism Operational Standards and Certifications, Risk management in Adventure tourism, Sector Challenges, Opportunities and Initiatives. “This report provides critical insight into one of the most dynamic segments driving tourism´s growth.

Furthermore, with careful and responsible management, adventure tourism offers effective development opportunities to countries looking for new and sustainable

sources of growth.� said Mr. Taleb Rifai, Secretary-General, UNWTO. Contributors to the report include industry specialists Natasha

Martin and Keith Sproule, and Christina Beckmann and Nicole Petrak of ATTA. Also featured are several UNWTO partners and Affiliate Members offering topical perspectives.

December 2014 ď §

45 3

T

he WTM Global Trends Report 2014, in association with Euromonitor International reveals Online and mobile bookings for India’s rail network represent a strong driver for travel and tourism which is a vital component for the countries overall growth.

The Indian Railways Company (IRCTC) website is now capable of taking online bookings, as can online travel agents (OTAs) such as Yatra, Cleartrip and MakeMyTrip. The online rail booking in India has been increased by 300% between March 2013 and March 2014. Mobile is also an increasingly important channel for rail bookings. Mobile internet subscriptions reached 72 million in 46

2013, more than 70% of total internet subscriptions in the country.

The IRCTC site allows bookings via SMS messaging for people who have connected their mobile phone number to their bank account. And offline travel agents are also seeing the benefits as they can book tickets for people without internet access. However, many foreign travellers in India prefer to book their online train tickets through OTAs as IRCTC only accepts American Express credit cards from international tourists. The WTM Global Trends

Report 2014 points out that the IRCTC’s focus on digital bookings is part of its overall plan to improve the network, including the development of six high-speed routes linking major cities in an effort to compete with the country’s rapidly expanding low-cost airlines.

Mr. Sadanand Gowda, Indian Minister of Railways, said “IRCTC is expanding the scope of online booking for people to book additional services. The need of the hour is to bring in a total change in the work culture and delivery of railway services by investing in large-scale integrated computerisation of major functions of Indian Railways.”

A

s part of the ‘GREAT’ Britain campaign, British Airways and Visit Britain have partnered to promote the ‘hidden’ travel treasures of the UK through a digital campaign, the ‘Unexpected Kingdom.’ Two online films have been introduced on digital platforms - ba.com, British Airways’ YouTube channel, to highlight a ‘never seen before’ twist to the famous English tea experience and the iconic Red Bus. British Airways has launched an attrac-

tive return offer between London and five cities in India - Mumbai, New Delhi, Bangalore, Chennai and Hyderabad. The offer is available on flights booked in British Airways’ Club World (business cabin), World Traveller Plus (premium economy cabin) and World Traveller (economy cabin) for sale period until 30 November, 2014 and outbound travel on or before 31 March, 2015.

British Airways and Visit Brit-

ain have launched this online campaign to promote the UK destinations across their key markets, which include India, China and the US. Based on the idea that Britain is at its best when it’s experienced, rather than observed, ‘Unexpected Kingdom’ encourages travellers to discover unexplored destinations in the UK and enjoy their favourite places and experiences.

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unich, with its Alpine backdrop and festive decorations, is one place in Europe where you are guaranteed a postcard-worthy white Christmas, and you will rarely ask yourself what to do in Munich in winters. With its fairytale castles dusted with snow and medieval villages lit up with Christmas lights, Munich is an enchanting place to pass the winter months.

Christmas markets: You cannot visit Munich in wintertime without stocking up on festive goods at one of Bavaria’s traditional Christmas markets and there are plenty to choose from.

Sip on mulled wine and munch on freshly baked gingerbread, as you marvel at the handiwork of the local craftsmen at one of Munich’s hugely popular traditional Christmas markets, some of which date back to the 17th century. Munich is host to over 20 Christmas markets and some spectacular lights displays, including the Christmas Village at the Royal Palace, the Tollwood Winter Festival and the historic “Christkindlmarkt” in Marienplatz. Alternatively, the 48

huge Nuremberg Christmas market is one of Germany’s oldest and biggest, with festive huts dotted throughout the Old Town, and the Bamberg Christmas market is renowned for its local crafts. Munich is also a great place to see in the New Year, with a lively street party taking place in the central Marienplatz and a dazzling free fireworks display marking the New Year countdown.

Must do in Munich: Munich winter also offers plenty of snow in the Bavarian Alps and with the ski season in full swing, this is one of the best locations in Germany to hit the slopes. Do visit town of Garmisch-Partenkirchen, the gateway to Zugspitze, where there are ample ski runs for both beginner and advanced skiers. Zugspitze, Germany’s highest peak is about 1.5 hours from Munich. Active types can enjoy ice-skating at the open-air Muenchner Eizsauber rink, in the Karlspatz Square shopping district or enjoy the steamy waters at the heated Dante Winterbad – an outdoor winter swimming hole.

Winter visitors might not get to

experience the city’s famous summer beer gardens (Biergartens), but come the colder months, the beer guzzling moves indoors to an array of atmospheric beer cellars (Bierkellers). The sizable Hofbrauehaus is a popular option, as are the Augustiner Keller and the Loewenbraue. Don’t miss out on the winter foods, either – local fruitcake Stolln is best accompanied by a glass of mulled wine.

Flavours of Munich: Munich, with its air of polished prosperity, is quintessential Germany.

The old and the new co-exist here with cherished traditions like Oktoberfest, the world’s largest beer festival, rubbing shoulders with designer shopping, sleek cars and high-powered industry. Indeed Munich today is the flavour of the year. The Bavarian capital on the Isar River has strong roots in the past. Its Baroque and Rococo architecture, lush parks, museums and historic venues such as Schloss Nymphenburg, the summer palace of the rulers of Bavaria, are the favored haunts of tourists and locals alike.

T

he highly-anticipated Cartoon Network Amazone water park has recently opened its doors in Pattaya. This one-of-a-kind and first in the world waterpark boasts 30 world-class water rides and slides, 10 themed-entertainment zones, live Cartoon Network entertainment shows, mascot meet and greets, thrills attractions and interactive water play fun.

Mr. Thawatchai Arunyik, the Governor of Tourism Authority of Thailand (TAT) said, “The Cartoon Network Amazone wa-

terpark will certainly become a must-visit attraction for tourists visiting Thailand, especially Pattaya. Cartoon Network’s characters are well-known and muchloved around the world, and we appreciate Amazon Falls and Turner International Asia Pacific for bringing the life of Cartoon Network’s heroes to Thailand in this one-of-a-kind attraction.”

Cartoon Network Amazone is Thailand’s first international water theme park, as well as the new home away from home of Cartoon Network’s beloved heroes; such as, the Powerpuff Girls, Ben 10 and Adventure Time. The facility

is a licensed agreement between Amazon Falls, the developer of the waterpark, and Turner International Asia Pacific, the owner and operator of the Cartoon Network.

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P

ark Hotel Group is strengthening its presence in Southeast Asia with two new management contracts in Thailand and Indonesia. The Group announced that it has been appointed to manage a beachfront resort in Khao Lak, Thailand and a hilltop resort in Bali, Indonesia.

The agreement signed with Southsea Group will see Park Hotel Group open its first property in Thailand, Park Hotel Khao Lak Beach Resort Phang Nga, in the first half of 2015. Park Hotel Nusa Dua Bali is scheduled to commence operation in the first quarter of 2015.

“Park Hotel Khao Lak Beach Resort Phang Nga and Park Hotel Nusa Dua Bali are important milestones for both our brand and for the Group. As our Group’s first

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hotels in Thailand and Indonesia, both of which are influential and growing markets that we feel is of strategic importance. We’re very excited to be entering Phang Nga and Bali; the former being a rapidly developing tourist destination is a stone’s throw from the Phuket International Airport, while Bali remains one of Southeast Asia’s leading tourist destinations”, said Mr. Allen Law, CEO, Park Hotel Group.

The 125-room Park Hotel Khao Lak Beach Resort, which is located along Khao Lak’s serene coast. A secluded paradise nestled at the edge of the turquoise Andaman Sea within the Phang Nga province, Khao Lak is tucked between breath-taking primeval forests and beautiful, natural and

unspoiled beaches. It is about an hour’s drive from Phuket International Airport. Facilities include a spa, fitness centre and business centre.

Meanwhile, the Park Hotel Nusa Dua Bali is located on a hilltop in the popular precint of Nusa Dua and offers magnificent views of the bay of Tanjung Benoa. It is only 15 minutes drive from Park Hotel Nusa Dua Bali is located on hilltop in the popular precinct of Nusa Dua and offers magnificent views of the bay of Tanjung Benoa. Located 15 minutes from the Ngurah Rai International Airport, it is within easy access to the beaches of Nusa Dua, Tanjung Benoa, Uluwatu and the entertainment areas of Kuta and Jimbaran.