Total Produce Corporate brochure

Unlock THE Global

Produce Market WITH

CANADA

UNITED STATES OF AMERICA

IRELAND

UNITED KINGDOM

SWEDEN

NETH. POLAND GERMANY CZECH REP.

SLOVAKIA FRANCE

ROMANIA

ITALY

DENMARK

SPAIN

IRELAND

UNITED KINGDOM

NETH.

POLAND INDIA

GERMANY CZECH REP.

SLOVAKIA

FRANCE

ITALY SPAIN

Local at heart, Global by nature, Total Produce is different.

Across Europe and North America, our operations are embedded in the local communities in which we trade, supported by the resources and reach of our broader group.

CANADA

UNITED STATES OF AMERICA

We deliver the Best of Both Worlds.

SWEDEN

In Total Produce we believe in local. Across our operations throughout Europe and North America, it is empowered local management who shape our services and drive our business. They bring local experience and expertise, relationships with local growers, an understanding of local consumers and that all important personal touch to our on-the ground operations. They are our competitive advantage. They make Total Produce your local fresh produce specialist.

IRELAND

IRELAND

UNITED KINGDOM

DENMARK

UNITED KINGDOM

NETH.

NETH.

POLAND

GERMANY

CZECH REP.

ROMANIA

ITALY

SPAIN

SPAIN

Locally we provide…

• A partner in produce that understands your customers, your market and your business.

• Flexibility on-the-ground in the marketplace.

• Customised products, packaging and services.

• The shortest route to market for the best local produce.

POLAND

GERMANY

SLOVAKIA

FRANCE

We further believe that in bringing together the collective attributes and strengths of diverse fresh produce providers, our growers and customers can best be served. We’re very proud to have grown into one of the world’s leading produce providers, a position which enables our local operations and partners to avail of the opportunities arising from our global reach, collective procurement and shared core competencies.

FRANCE

CZECH REP.

SLOVAKIA

ITALY

INDIA

As a Group, we deliver…

• Access to the best global growers.

• Synergies & effeciencies across operations and logistics.

• Extended availability and broader ranges.

• Added value through Marketing and New Product Development.

• Resources for local investment.

• Quality Assurance; the capacity to follow produce from seed to store.

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CANADA

IRELAND

IRELAND

UNITED KINGDOM

UNITED KINGDOM

NETH.

NETH.

POLAND GERMANY CZECH REP.

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Total Produce

How We Do Business...

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TOTAL PRODUCE - LET’S GROW TOGETHER

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POLAND

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Total Produce

Extracting Costs, Adding Value Growing, sourcing, importing, packaging,

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distributing and marketing the complete fresh produce basket our range extends from the more familiar to the truly exotic and includes all major fruit categories including tropical, deciduous, citrus, exotic and stone fruit but also an equally comprehensive range of salads and vegetables.

Committed to on going investment in infrastructure, across our group we employ state of the art facilities including temperature controlled storage and ripening facilities, logistical tracking systems, automated order assembly technology and innovative IT ordering solutions.

Servicing the wholesale, foodservice and retail sectors, Total Produce is a complete fresh produce solution provider- offering a comprehensive menu of services to our customers ranging from simple service provision to complete category management.

Total Produce is committed to achieving ever greater efficiency in the delivery of produce to our home markets and to closing the gap between producer and consumer.

TOTAL PRODUCE - LET’S GROW TOGETHER

Total Produce is one of the world’s largest and most accomplished fresh produce providers and Europe’s market leader. Operating out of 21 countries, but serving many more, Total Produce’s global infrastructure of over 100 depots stretches across Europe, India and North America. Distributing over 300m cartons of fresh fruits and vegetables every year, group turnover exceeds €3b per annum – our size and reach generating synergies, creating efficiencies and adding value.

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Total Produce

Our Integrated Supply Chain

TOTAL PRODUCE - LET’S GROW TOGETHER

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Total Produce

What Makes Our Produce Different?

At Total Produce we’re committed to exceeding expectations and setting a new standard in fresh produce provision. We deliver consistent, superior fresh produce, competitive pricing and a customised, value added service that offers a real competitive edge to our customers.

• Quality Assurance – We deliver produce

our markets, ours is an efficient, lean supply

you can trust. Consistently. At source, our

chain, one that brings our customers and the

presence in the world’s richest growing

grower ever closer together-reducing costs

regions – inspecting, auditing, liasing and

and generating value.

contributing allows us to customise product

• Collective Procurement – Europe’s leading fresh produce provider, Total Produce’s capacity to consolidate orders allows us to

sustained volume to key global growers, secure availability

deliver

and extract superior value for our customers at home.

• Local Procurement – Total Produce is a committed partner to local growersshortening the distance from farm to fork and contributing to the communities in which we trade.

– influencing at first hand production, packaging and quality. In the marketplacewe apply the strictest quality protocols to our produce – something recognised in our achievement of the leading industry accreditations (BRC, STS, Globalgap) • Total Produce – A One Stop Shop. Our

“ speciality ” is all fresh produce. Our expertise, experience and influence extends across all major categories and lines. We present to our customers the complete fresh produce basket and the marketing support to help them sell it-minimising administration, driving sales and freeing customers to concentrate on the most important thing – their own business.

TOTAL PRODUCE - LET’S GROW TOGETHER

• Our Supply Chain – At source and across

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Total Produce

What Makes Our Service Different?

Flexibility, efficiency, innovation and reliability are the cornerstones of the superior service culture which drives Total Produce operations.

Our Customer Focus

Our Experience

We recognise the different needs of Retail,

Total Produce’s track record at meeting the

Wholesale and FoodService and of individual

most exacting service level requirements

clients within this sector. Our products and

across all sectors is unrivalled.

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services are customised accordingly.

Our Value-Added Service Our service doesn’t end with the handover

Our procurement and sales personnel are

of product. Through marketing support and

produce people with “can do” attitudes.

promotions and the provision of Quality

Driven, in-tune with the marketplace and

Assurance and Category management

responsive to customer needs, they are

support, we are committed to working with

experienced professionals, always eager to go

our customers to help them differentiate their

the extra mile.

offering in-store and maximise sales.

Our Infrastructure and Reach

Our Capacity To Innovate

Total Produce’s extensive infrastructure and

Be it operational innovation in terms of

global distribution channels collectively deliver

product service or product innovation in

a superior distribution network – one that is

varieties, packaging or range, Total Produce is

always close to hand, one that can manage

determined to lead the marketplace.

contingencies and one that can facilitate central procurement and multi-site deliveries across

Service Integrity

continents.

We deliver on our promises.

TOTAL PRODUCE - LET’S GROW TOGETHER

Our People

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Growers

Why do the best growers prefer to work with us?

Across over 125 years of trading Total Produce has forged enduring, constructive and rewarding relationships with the most accomplished local and global growers.

We are an enthusiastic and committed partner

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Commercial Stability…

to local producers in the markets in which we trade – investing in facilities and providing

• Financial transparency

agronomic and marketing support. We are

• Investment capacity

equally committed to our global producers,

• Financial security

working with growers to customise product at the fastest, most effective route to market. In working with Total Produce, quality growers can rely on:

Flexibility…

• Multiple markets • Multiple sectors • Multiple categories

Collective Procurement…

• High volumes • Predictable programmes

A Tried & Tested Business Model…

• Long term, personal relationships • On-the-ground presence in key growing areas • Agronomic support • A direct, efficient route to market; minimising market prices • Responsible, reliable trading practices • Localised, expert market knowledge

TOTAL PRODUCE - LET’S GROW TOGETHER

source, anticipate market demands and deliver

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Total Produce and the Retailer

Our strength lies in listening, advising and

The Fundamentals… right time • Integrated Quality Assurance: Seed to Store • Proven track record at meeting the most exacting Service Level Requirements

A Lean Supply Chain…

• Investing – Extracting costs, Adding Value • Economies of scale, synergies & efficiencies

Category Management…

• “Finger on the pulse” of local markets;

investing in relationships, using our global

anticipating demand and managing supply

contacts to customise our product offering,

• Innovation; products, packaging, marketing

ensuring competitive prices, superior produce and innovative packaging and promotions.

Our aim? To deliver to the consumer via a seamless, lean supply chain maximum freshness at minimum cost and to our retail partners also, we believe a very real competitive advantage. In working with Total Produce, Retailers can rely on:

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• The best growers from the right regions at the

TOTAL PRODUCE - LET’S GROW TOGETHER

Total Produce is a complete fresh produce solution provider and an ideal Category management partner for the modern retailer. A “one stop shop” for all major categories and major global brands, Total Produce is an experienced and accomplished supplier to retailers- from supermarket chains to corner shops.

Adding Value

Marketing and the Consumer 19

Applied to only the finest global produce, Total Produce’s consumer brand, TOP champions the consumer and differentiates the retailer. It is an interactive, accessible brand inextricably linked to its website, Topfruit.com, its Facebook page, its YouTube channel and the TOP Fruit Hub Smartphone App. It is a brand dedicated to empowering and encouraging consumers to buy more fresh produce and use it in ever more innovative ways. It’s a fruit brand for the connected age.

Our

Brand The TOP brand

Adding Value by

Consumer, not company orientated. A

1). Engaging & empowering the consumer

contemporary, interactive lifestyle brand,

2). Differentiating packaging

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developed to link consumers to the ideas, inspiration & advice they want & need to make

Complimented by

the most out of fresh produce. www.topfruit.com website, YouTube channel,

Exceptional Produce

Facebook & Twitter pages and Total Produce Smartpack QR-Coding and NFC tagging.

The quality you would expect from fruit bearing

TOTAL PRODUCE - LET’S GROW TOGETHER

our name.

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Total Produce

Smartphone Innovation Satisfying consumer demand for more information has always been a challenge for the fresh produce sector. In Total Produce we believe Mobile technologies and interactive communication with the consumer at point of purchase represents the future.

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We are committed to adding value to both our products and services through innovation and specifically to pioneering advancements in consumer interfacing. To this end, we continue to invest, having already developed• Total Produce Smartpacks – a complete range of TOP branded QR coded packaging linking to over 200 fun Total Produce produced fresh produce videos (“FruitBytes”) • The TOP Fruit Hub for Smartphones – an industry-leading consumer app, making hundreds of recipes videos and fruit based games for kids, competitions and social media portals accessible to the consumer at the touch of a button.

• NFC enabled “Fresh Point” retail produce stands, allowing consumers to conveniently and instantly

Scan the QR code to the right or tap the NFC tag to watch a short explanatory video on our NFC enabled stand.

QR Code

NFC Tag

TOTAL PRODUCE - LET’S GROW TOGETHER

download, bespoke video content, making the fresh produce stand a “destination fixture” in-store.

Total Produce

Category Specialisation 23

Total Produce has an established track record for delivering en masse the mainstays of the fresh produce sector, efficiently, cost effectively and consistently across 52 weeks of the year to consumers around the world.

Nevertheless, our organisation also retains the flexibility to focus resources, concentrate procurement & apply acquired core competencies to emerging categories to deliver the superior produce and additional synergies and efficiencies required by the marketplace. By putting in place specialist business units to drive the market, foster category innovation and increase sales.

Two such units are Total Berry and Total Exotics –

24 • Formed to develop new varieties and formalise a global supply network for the Total Produce group

• Exotics centre of excellence opened in Ridderkerk, the Netherlands in 2011 • Brings together of cumulative group expertise

• Foster innovation

in the procurement of exotic fruits &

• Harmonise standards

vegetables

• Deliver synergies • Total Berry & Plant Sciences USA sign

• Premium branding & packaging – “Fruits for the Senses”

exclusive NPD agreement in 2011 • “Berries For The Senses” brand & packaging developed • 2012 – Collective procurement

TOTAL PRODUCE - LET’S GROW TOGETHER

and branding begins

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Contact us

Total Produce plc 29 North Anne Street, Dublin 7, Ireland.

Tel: +353-1- 887 2600 Fax: +353-1-887 2731

Ireland Total Produce Ireland, 1 Beresford Street, Dublin 7.

Tel: +353-1-809 5555 Fax: +353-1-873 0068

Czech Republic Hortim International spol. s r.o. Kšírova 242, BRNO 619 00.

Tel: +420-5-4352 2222 Fax: +420-5-4352 2333

Italy Peviani SpA- Siziano Viale Lombardia 7/9, 27010 Siziano, Pavia.

Tel: +39-0382-678 511 Fax: +39-02 5776 0390

Denmark BRDR. LEMBCKE A/S (Denmark) Gronttorvet 220, PO Box 427, 2500 Valby.

Tel: +45-36-156 322 Fax: +45-36 15 63 23

North America The Oppenheimer Group Suite 101, 11 Burbridge St., Coquitlam, BC V3K7B2, Canada.

Tel: 604 461 6779 Fax: 604 468 4780 Email: contact@oppy.com

India Suri Agro Fresh Pvt Ltd, C-129 New Subzi Mandi Azadpur, Celhi 110 033.

Tel: +91-11-27233445 Fax: +91-11-27436704

Follow us on: Keyword: top fruit.

Gambles Ontario Produce Inc. 240-165 The Queensway Toronto, Ontario M8Y 1H8 Canada.

Tel +416 259 6397 Fax +416 503 0350 Email:customer.service@ goproduce.com

and

Spain Grupo ARC Eurobanan – Madrid, Mercamadrid, Plataforma Baja – Parcela B 3.3, 28053 Madrid.

Tel: +34 91 779 66 00 Fax: +34 91 779 66 01 Sweden Everfresh Holding AB, Everfresh AB, Långebergavägen 190 256 69 Helsingborg.

Tel: +46 (0)42 450 2300 Fax: +46 (0)42 450 2390 The Netherlands Total Produce B.V. Marconistraat 19, 3029 AE Rotterdam, P.O. Box 6162, 3002 AD Rotterdam.

Tel: +31-10-244 8400 Fax: +31-10-244 8401 Frankort & Koning BV Venrayseweg 126, 5928 RH Venlo.

Tel: +31 (0) 773897272 Fax: +31(0)773826134 Email: info@frankort.nl Haluco B.V, Klappolder 224, 2665 MR Bleiswijk, P.O. Box 208, 2665 ZL. Tel: +31 1052 43600 Fax: +31 1052 43604 Email: info@haluco.nl

Total Exotics Europe B.V, Handelsweg 150, 2988 DC Ridderkerk.

Tel: +31 (0) 180 644040 Fax: +31 (0) 180 644059 Email: info@totalexotics.eu

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United Kingdom Total Produce Limited – UK Head Office, Enterprise Way, Pinchbeck Spalding, Lincolnshire PE11 3YR. Tel: +44 (0) 1775 717660 Fax: +44 (0) 1775 717676

Scan here to watch a three minute video on the Total Produce group

TOTAL PRODUCE - LET’S GROW TOGETHER

For more information about Total Produce, please visit www.totalproduce.com Email: info@totalproduce.com.

For more information, please visit www.totalproduce.com Follow us on: Keyword: top fruit.

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