Company Profile TOTAL LICENSING Ltd Founded 2003
TOTAL LICENSING Ltd
What is Total Licensing? o
A full media platform for the industry
o
Complete global readership and coverage
o
Relevant, expert and unbiased information
TOTAL LICENSING Ltd
The ever-growing industry
o
The global brand licensing industry is worth over $300 billion
o
Evolved with technological advances
o
Includes toys, movies, games, gaming, sport, brands, lifestyle
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Growing in areas like AI, streaming, and social networks
TOTAL LICENSING Ltd
Meet the Team
Francesca Ash - Publisher Francesca has worked in the industry for many years, and was instrumental in creating the first licensing trade show, that today is known as Licensing Expo. She knows the industry inside and out, first as a publisher but also as a recognised expert, regularly giving talks around the globe at events. She and Jerry founded Total Licensing in 2003.
Jerry Wooldridge - Sales Director Like Francesca, Jerry has worked in the licensing industry for many years, has a great knowledge of the workings of the industry, trade publishing, sales and a vast network of global contacts. With Francesca, he formed Total Licensing in 2003, having been sales director in trade publishing titles.
Rebecca Ash Ffrench - Editorial Director Becky came on board in 2009, following a career in various b2b publishing companies. As the titles’ editor, she has become firmly entrenched in the licensing industry, having followed and reported on its changes over the years. She has a huge network of contacts and is often asked to speak at licensing events.
Roger Berman- Agent, Asia Roger has worked with Total Licensing for many years. Based in Japan for over three decades, and owning his own licensing agency, his in-depth knowledge of the workings of business stretches to all of Asia, he sells advertising, promotes business development and attends dozens of trade shows throughout the year on behalf of Total Licensing.
Helen Bowerman - Office Manager Helen has been with Total Licensing for over eight years, and has come to know the inner workings of the business very well, as well as the wider industry. She is also in charge of planning exhibiting activities at trade shows, attending the main events in Europe and China. She has previous experience working with Warner Bros and Paramount
TOTAL LICENSING Ltd
The Publications Summer 2026
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BRAND TOTAL
A TOTAL LICENSING GROUP PUBLICATION
LICENSING
SUMMER 2026
MGL
Art House Designs
Interlitho Natural History Museum
Jewel Branding
Natural History Museum V&A
Publishing the magazine for brand, art and brand extension licensing
Art House Designs
V&A
TOTAL LICENSING March 2026
TOTAL BRAND LICENSING 2026 四月
中国
TOTAL LICENSING AUSTRALIA
TOTAL LICENSING CHINA
TOTAL LICENSING Ltd
Flagship Publication TOTAL LICENSING
o Total Licensing is the flagship magazine of the company o Published quarterly, printed and digitally o Detailed insight and features, news, trends & developments o Key licensing market sectors o Globally respected Winter 2026
Spring 2026
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Summer 2025
91,000 readers * 111 countries
TOTAL LICENSING Ltd Example snapshot of recent advertisers BBC Studios
Yu-Gi-Oh!
Paramount
Magic Light Pictures
Penguin
Hasbro
Rovio
Mattel
WildBrain CPLG
Miraculous
SEGA
Squishmallows
Pokemon
Tonies
Minecraft
Numberblocks
TOTAL LICENSING Ltd TOTAL LICENSING DIGITAL EDITION APRIL - AUGUST 2025
1570124
161034
IMPRESSIONS
READS
4252
MINUTES AVERAGE READ TIME
6056
CLICKS
DOWNLOADS
TOTAL LICENSING TOP READER LOCATIONS 1
UNITED STATES
5
FRANCE
9
2 3 4
UNITED KINGDOM JAPAN ITALY
6 7 8
GERMANY BRAZIL AUSTRALIA
10 POLAND
1
CANADA
TOTAL LICENSING TOP READER LOCATIONS
UNITED STATES
6
14.21
GERMANY
TOTAL LICENSING Ltd
30+ global trade event and media partners
TOTAL LICENSING Ltd
TOTAL BRAND LICENSING BRAND TOTAL
A TOTAL LICENSING GROUP PUBLICATION
AUTUMN/FALL 2025
LICENSING
BRAND TOTAL
o Created as a direct response to industry demand for a publication separate from the entertainment-led part of the business
SUMMER 2025
A TOTAL LICENSING GROUP PUBLICATION
LICENSING
Brand extensions o Lifestyle o Sport o Corporate o Fashion CLICK ON o Heritage & Museum o Celebrity o Estates COVERS TO VIEW LATEST ISSUE o House & Home o Art & Design o Automotive
TOTAL LICENSING Ltd
TOTAL BRAND LICENSING Readership by Job Function
Readership by Region
President/CEO.................................. 32% SVP/Branding/Marketing.............. 22% Corporate/Brand Owners............... 17% Brand Managers................................ 14% Senior Art Directors.......................... 12% Others.....................................................3%
North America...................................39% Europe...................................................31% Asia/Australasia............................... 18% Latin America...................................... 8% Others.................................................... 4%
Digital Edition - (May 2026) Impressions............................................................... 1,435,423 Reads.............................................................................. 119,436 Average Read Time.........................................14.55 Minutes Clicks................................................................................ 60236 Downloads......................................................................... 7243
EDM/Individual Eblasts 2025 - 2026
Readership by Business
Readership by Country (May 2026) o o o o o
USA UK Italy Australia Poland
o o o o o
BRAND TOTAL
SUMMER 2024
Quantity sent out:........................................................ 91,453 Average Open Rate..........................................................33% Average Click Through Rate.......................................12.8%
Licensee/Manufacturer...............34% Retailer.............................................24% Top Public Company................... 20% Licensor/Agent................................13% Ad Agency/Publisher..................... 7% Others................................................. 2%
Japan France China Netherlands Spain
A TOTAL LICENSING GROUP PUBLICATION
LICENSING
A TOTAL LICENSING GROUP PUBLICATION
A TOTAL LICENSING GROUP PUBLICATION
WINTER 2025
TOTAL LICENSING Ltd
TOTAL BRAND LICENSING o Art, Design and Heritage/ Museum Licensing Art and design, together with heritage and museum licensing form integral aspects of Total Brand Licensing magazine. Content includes art licensing, design and photography, museum, gallery and national monument licensing and more.
TOTAL LICENSING Ltd
TOTAL LICENSING AUSTRALIA o Published and distributed at the Australia Toy, Hobby & Licensing Fair
o Dedicated 100% to the licensing industry in Australasia
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o Extensive Toy Fair preview through partnership with the Australian Toy Assoc.
o Features key licensing market sectors March 2026
o Digital issue distributed to 111 countries as well as over 3,000 Australian licensees, manufacturers and buyers.
March 2025
TOTAL LICENSING Ltd
TOTAL LICENSING CHINA o Chinese retail merchandise sales now exceed $12 billion
o Growth in the region of 15% year on year o Fifth largest licensing market in the world
o Bilingual publication o Three three times a year o Lond-standing partnerships with the major Chinese trade events
o The only bilingual magazine officially endorsed by the China Toy & Juvenile Products Association (Government owned)
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2026 四月
中国
TOTAL LICENSING Ltd
TOTAL LICENSING CHINA o Distribution, through media partnerships at China Licensing Expo (Shanghai, Oct), Licensing China (Shenzhen, April) Hong Kong Licensing Show (April) and Licensing Expo China (Shanghai, July)
European Licensing Pavilion
o Total Licensing works with the
CTJPA in a partnership where TL creates a European Pavilion at the China Licensing Expo in Shanghai (the largest Chinese trade show for Licensing)
o The Pavilion for 2027 will exceed 8/10 booths.
TOTAL LICENSING Ltd
www.totallicensing.com o Breaking, regular news daily o Continuous digital publishing o Thousands of daily visits o Articles and interviews o Strong industry engagement
TOTAL LICENSING Ltd
www.totallicensing.com A trusted industry resource
TOTAL LICENSING Ltd Printed and digital publications
Full Media Platform
Daily news, EDMs newsletters
Every major trade show covered
91,000 readers, 111 countries
30+ global media partnerships
Expert analysis, business advice
Global coverage trusted worldwide
Huge scope for growth in growing industry
Daily news, EDMs newsletters
TOTAL LICENSING Ltd
Contacts Francesca Ash, Publisher and Founder francesca@totallicensing.com
Jerry Wooldridge, Sales Director and Founder jerry@totallicensing.com
Becky Ash Ffrench, Editorial Director becky@totallicensing.com
Roger Berman, Asia Agent rmb@zenworks.jp
Helen Bowerman, Office Manager helen@totallicensing.com
All media packs and deadlines available on request
Total Licensing Ltd 43 Vinehall Business Centre, Vinehall Road, Mountfield, Robertsbridge, TN32 5JW +44 (0) 1892782220
www.totallicensing.com