TOTAL LICENSING
TOTAL LICENSING BRINGS YOU A GUIDE TO THE
Welcome to our guide to the Festival of Licensing.... and it all starts tomorrow! There will be 100+ hours of category and regional-specific content, helping people to navigate their way through the new consumer landscape. Business matching and meetings, both pre-arranged and drop-in video meetings will be set for the whole of the Festival and each particular week will be internationally accessible to encourage crossterritory connections. Following the territory-specific weeks, the final week is the Licensing Leadership Summit, aimed at bringing licensing leaders together to analyse the events of 2020 and plan the strategic direction of the industry for 2021. Commenting on the new format, Anna Knight, VP Licensing at Informa said, “There is a huge appetite for making domestic and international connections, discovering new IP and brands and learning how to navigate the new consumer landscape and the Festival of Licensing will support all of these needs. We plan to use the power of the platform to fuel the imagination, delight and inspire in a fitting celebration of this industry and the people within it.”
WEEK 1
WEEK 2
EUROPE
ASIA
6 - 8 OCT
14 - 15 OCT
BST TIME ZONE
WEEK 4
CST TIME ZONE
WEEK 4
AMERICAS
LICENSING LEADERSHIP SUMMIT
20 - 22 OCT
28 - 29 OCT
PST TIME ZONE
EST TIME ZONE
We will be running Total Licensing Show Dailies throughout the show! To submit news, please email becky@totallicensing.com To subscribe, please visit www.totallicensing.com
For more information, or to register to ‘attend’, visit www.festivaloflicensing.com 1
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Who will be there, and what will be on show? Aardman has continued to deliver through lockdown both in terms of international licensing business and content deals, ensuring that audiences around the world continue to enjoy the magic of Aardman’s characters, but also in adapting production protocols to keep the studio operational.The team are now preparing for a busy Festival of Licensing. The Shaun the Sheep brand continues to flourish as the new season rolls out in further markets having enjoyed a strong launch on Netflix. A new festive half hour special goes into pro-
duction for Christmas 2021, and with a growing portfolio of attractions and live experiences around the world - Shaun’s adventures are continually reaching a whole new generation of fans. Brand teams continue to focus on licensing programmes for Shaun the Sheep celebrating 25 years since the character’s first screen appearance and for Wallace & Gromit, classic characters now embarking on a whole new techdriven interactive story in this autumn’s The Big Fix Up. Timmy Time and Aardman’s original clay hero Morph - who returns with a brand new longer format production for Sky Kids; The Epic Adventures of Morph later this year. Recent and renewing partners including Vivid and Aurora for Toy, Anthem and Ladybird Education for Publishing, Fila and Truffleshuffle for Apparel, Funko and Moonpig for Gift,Vice Press and Pin Box Limited for Art & Collectibles, Yeo Valley and Dean’s of Huntley for Food & Beverage and Playpress models for Craft. As Aardman ramp up on a large scale feature film production for the much anticipated Chicken Run sequel, the studio is also continuing to diversify its portfolio with distinctive new IP, Robin Robin in production and a full content slate in development which showcases stop-
frame, CGI, mixed-media and games. Acamar report that International Emmy Award-winning show Bing is now broadcast in 130 territories worldwide and entertains children and their grown-ups through an increasing range of books, magazines, apps, consumer products, live shows, cinema experiences and digital touchpoints.
2019 saw sell-out toy success with new master toy licensee Golden Bear in all launch markets including the UK, Italy, Poland and Benelux. Bing is in the top 10 fastest growing toy licenses according to UK NPD data (YTD June 2020 vs 2019) and key toy retailers have doubled their listing support for AW20. With seven new UK partners in 2020, category expansions include both wooden and wheeled toys from 8th Wonder and MV Sports respectively – and within home, The Beautiful Game with stickers for children’s bedrooms. This Autumn will see the launch of playsets to the Golden Bear toy range and apparel partners will continue to widen Bing’s retail footprint across both toddler boys and girls. Bing’s new series premiered in the UK in September last year and during lockdown alone the show achieved a staggering 66,809,160 requests on BBC iPlayer. Lifestyle brands licensing agency Art Ask Agency are exhibiting at the first edition of The Festival of Licensing, launching its new representation of the Nordic lifestyle brand Finlayson. Beautiful patterns and iconic designs give this lifestyle brand huge scope across all categories. The Uniqlo launch of apparel ranges for women, girls and babies in 2020 gave the brand a flying start in licensing out.
Finlayson is a leading Finnish design company since 1820 with roots in social responsibility, innovation and striking design. In its early days, Finlayson rapidly became the largest industrial company in the Nordics with its own church, hospital, school and fire brigade. Finlayson was the first company in Finland to employ women and offer them an opportunity for an independent livelihood. Finlayson continues to bear responsibility for society by focusing on sustainable business operations and taking a firm stand on behalf of a better world. In addition,Art Ask Agency will be showcasing its other top lifestyle brands, namely Anne Stokes Collection, Frida Kahlo, Brandalised, TVBOY, Pets Rock, IA London, The Camden Collection, VisseVasse, Route 66 and Marie-Antoinette. Asgard Media will have a virtual booth at the Festival of Licensing. Headed by licensing veteran, Kelvyn Gardner, Asgard’s mission is to make licensing work for manufacturers and licensees. They are the solution to a number of frequently asked questions such as: There are thousands of opportunities
and how do you decide which ones are right for your business? How can you find out about the hottest new licenses before they are snapped up? New to licensing? How can you ‘get into the club’ and get a chance at the very best licenses? How much do you have to pay to get a license? With over 30 years of experience working with some of the biggest licensees in the world like General Mills, Finsbury Foods and Topps, Asgard Media makes licensing work. They are up to date with all the latest licensing trends and have arranged deals with all the hit licenses of the last few years, too, including Peppa Pig, Frozen, Paw Patrol, Avengers, Bing, L.O.L. Surprise, Pokémon, Premier League football, Downton Abbey and many others. Totally unbiased, they work with licensees to get the best licenses at a price licensees can afford. (Europe) Asmodee Entertainment is a newly formed platform of games publisher and distributor Asmodee. Its mission is to extend Asmodee’s lead-
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ing intellectual properties into TV/film, book and comics publishing, location based-entertainment, and consumer products, working in parallel with sister platforms Asmodee Boardgames and Asmodee Digital. Asmodee Entertainment will reach many new audiences and delight existing fans through the creation of compelling story and character content set in Asmodee’s vibrant game universes. By establishing best-in-class partnerships across the full spectrum of opportunities, Asmodee Entertainment aims to create truly global intellectual properties and brands. Asmodee Group is a leading international games publisher and distributor committed to telling amazing stories through great games with over 34 million games sold in more than 50 countries. Through their portfolio of iconic game titles, including Catan, Ticket to Ride, Pandemic, Dead of Winter, Splendor, KeyForge, Dobble/Spot it! and Werewolves of Millers Hollow, they create a dynamic transmedia experience for players across a variety of digital and physical platforms. Asmodee also creates inspiring and innovative products in partnership with leading entertainment and technology companies. Asmodee operates in Europe, North America, South America and Asia and is headquartered in Guyancourt, France. Time Lord Victorious marks the first time that BBC Studios has brought together licensees to tell a new Doctor Who story on multiple platforms. Penguin Random House, Doctor Who Magazine, Titan Comics, Escape Hunt, Big Finish Productions, Eaglemoss Hero Collector, Immersive Everywhere, Escape Hunt, Maze Theory, BBC Books and BBC Audio, unite to tell an epic adventure. Hey Duggee remains hugely popular. The most watched children’s show on BBC iPlayer during lockdown, over 2.8 billion views on its YouTube channel and toy sales are up 148%, much faster than the market average. Existing partner TDP & Aykroyd recently signed daywear rights and Amscan International partnered for dress up and partyware. A new deal was inked with Fiddes
Payne for cake mixes, and Finsbury are launching a new Hey Duggee cake in Q4. Sustainability continues to be a focus. A carbon neutral BBC Earth bathroom range will debut in Boots this Q4. BBC Earth: Animals, an interactive family board game that features clips from the TV Series’ narrated by Sir David Attenborough, also launches at retail in Q4. Top Gear moves to BBC One this autumn for its 29th series. The new line-up of Paddy McGuiness, Freddie Flintoff and Chris Harris has been a hit with viewers and critics, and the brand’s licensing portfolio is expanding. Early this year, the first ever appcontrolled LEGO Technic Top Gear Rally Car launched. Banijay will be bringing an extensive slate to this year’s Festival of Licensing, following its recent acquisition of Endemol Shine Group. With the largest international content catalogue, comprising 88,000+ hours, Banijay holds brand licensing rights working in a number of categories including consumer products, gaming and gambling initiatives. The Banijay portfolio now includes the world’s most successful cookery television format, Masterchef, which airs in over 200 territories and is watched by over 300 million people globally; Temptation Island; Peaky Blinders; Survivor; Deal or No Deal; Big Brother; Tipping Point; Operation Triunfo; Eat Well for Less’ Simon’s Cat; Mr Bean; recently refreshed heritage cookery brand, Ready Steady Cook; Black Mirror; local French beauty series, Miss France; gameshow classic, Wipeout, and physical gameshow, Crystal Maze. Brainbase is a technology company that helps globally recognized brands manage and mon-
etize their intellectual property. The company is headquartered in Los Angeles and is backed by leading investors in San Francisco, LA, New York, and Europe. Brainbase’s flagship platform, Brainbase Assist, helps companies manage any licensing, partnership or sponsorship agreement from end-to-end in a single platform. With unlimited user seats, Assist allows you to col-
laborate with all of your colleagues and licensing partners and handle the legal, financial and creative touchpoints all in one place. Key features include contract management, royalty reporting, creative approvals, digital asset management and analytics. Assist can integrate with your existing apps, is built on the latest tech stack, lives on the cloud and is available on any browser and device. Brainbase’s global customer base includes some of the largest brands and licensing agencies in the world including Sanrio, BuzzFeed, kathy ireland Worldwide, MDR Brand Management, Rights and Brands and IMC Licensing. It’s been another year of growth for global entertainment company Boat Rocker Studios – specialists in creating, producing and distributing premium media content for all platforms and developing high-profile brands and IP. Current key properties include quirky 2D animated preschool series Love Monster, based on the bestselling books by Rachel Bright. Wonderfully warm and witty, the 54 x 7’ series follows hairy hero Love Monster, the only monster in a world of cute fluffy things, and has amassed over 7 million iPlayer requests since launching on CBeebies in January. Master toy partner Golden Bear launch their initial range in October, while new leading licensees include Cooneen (nightwear/underwear); Dreamtex (bedding/home textiles); Blues (daywear/swimwear); and Amscan International (dress-up clothing/accessories). Nightwear is set to launch from A/W 20 with the additional categories following from Spring. Fresh from celebrating its 200th episode, tween reality-style dance drama The Next Step has extended its hugely successful partnership with London’s iconic Pineapple Dance Studio, who are now hosting their sell-out themed workshops online. The equally popular co-brand Pineapple X The Next Step apparel collection is now also available online at Next where it is enjoying buoyant sales. Fantastical, “pre-westoric” preschool, family focused animation Dino Ranch is set to premiere on Disney Junior US in 2021. Already on board are global master toy partner Jazwares and major English-language publishing partner Scholastic, who are both designing a wide range of exciting and inventive products across a variety of categories. Brand Central is showcasing their roster of industry-leading clients at this year’s virtual Festival of Licensing. Brand Central works with world class brands to create powerful brand
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extensions that spark cultural conversations, build brand love and generate significant revenue for their clients. Their portfolio of clients range from food and beverage brands (Tapatio Hot Sauce, Cap’n Crunch, SONIC Drive-In Restaurants, Kraft Heinz and Mondelez brands, to popular entertainment and digital brands to trending lifestyle brands.Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue.This year, the agency will also feature Brand Central Insights, their customized trend intelligence service that provides up-to-date insight reports on the latest industry trends for leading licensors, media companies, manufacturers and retailers. Brand Central Insights offers actionable recommendations to clients based on deep industry knowledge on how trends emerge, evolve and achieve resonance. It also provides features such as extensive retail analysis and industry insights about the “next big thing.” It’s been exciting year for Brandgenuity in Europe. G2 Esports, one of the leading entertainment brands in esports, partnered with
Brandgenuity to strategically expand its global licensing program, and has since signed 2 new licensees. The first is Difuzed, for a line of apparel that will have multiple design drops. G2 has also partnered with The Koyo Store for a range of collectible logo and player cards, pins, keychains and coins. 2020 has been another strong year for the NFL
Players Association in Europe with 2 new partners, Dein Design and Butterfly Effected. Dein Design will produce NFL player branded mobile phone cases and Butterfly Effected has launched mobile themes across all android mobile theme stores. Finally, Panini launched the 2020 NFL/ NFLPA sticker book collection at Asda, Sainsbury’s and WHSmith’s stores across the UK. Brandgenuity has partnered with global FMCG company, Unilever, to represent their Heartbrand ice cream portfolio as part of a new licensing program. Licensed product will feature assets from the vast portfolio of Heartbrand ice creams including favourites Cornetto, Twister, Calippo and more. Recently, two new partners were signed on, Bro Licensing and Sabor. Bro Licensing will develop fun and vibrant apparel ranges for young adults to launch in 2021, while Sabor will focus on Algida branded apparel and nightwear for high street in the Italian market. The Brand Liaison has announced its recent representation of Luxury Floral Illustrator Grace Ciao. She is a renowned social influencer and illustrator known for her many collaborations with luxury brands, has appointed The Brand Liaison to lead its licensing business in North America. Featuring her distinctive watercolor style incorporated with multi-dimensional floral petals, Grace Ciao art brings colorful, moodlifting designs to life. Collaboration partners that have featured Grace Ciao art on consumer products and ad campaigns include international brands such as Estee Lauder, L’Oreal, JW Marriott and many more. Grace has also been invited to illustrate at the luxury events of Chanel, Dior and Jaeger-LeCoultre. More recently, Grace Ciao partnered with Korean skincare brand, Yehwadam on their limited edition skincare sets that are sold in TheFaceShop stores worldwide. Now, as part of its tiered licensing strategy, the Grace Ciao brand has appointed The Brand Liaison as its licensing agent to manage its licensing program in North America. The Brand Liaison will continue to feature prestigious luxury collaborations as well as licensed products designed for department and specialty stores, off
price and mid-tier retailers, and mass merchants in various categories such as home goods, tabletops, gifts, wall art, social stationery, greetings cards. The new Master licensee for global celebrity Brigitte Bardot, one of the most beautiful women of the world is at the Festival this year. B.B embodies strong values: joyous sensuality, at once authentic and bold, and her respect of nature and animals is resolutely inspiring. The company is looking for licensees in a wide range of fashionable and quality products. Bulldog works with a number of the world’s leading brand owners to develop merchandise
programmes ready for the international and domestic licensing markets. Working with both the owners of existing brands to develop and enhance their consumer products programmes, and with the owners of more nascent IPs to help create brands that are fit for purpose in the highly competitive world of brand licensing. Bulldog has grown since its foundation in 2007 to become one of the leading agencies in Europe. Bulldog has an excellent reputation and contacts throughout the world of retailing and licensing in the UK and the Managing Director is a regular contributor to industry trade press articles and seminars. The company works with a network of the world’s leading licensing agents to ensure a cohesive approach to branding and product quality. Caroline Mickler Limited is bringing some new representations – and some famous established clients – to the 2020 Festival of Licensing. The line-up includes new signings The Masked Singer and Norman Parkinson, along with Paul McCartney’s children’s book Hey Grandude! and long-term Caroline Mickler successes The Beatles, Yellow Submarine and Fifty Shades of Grey. The Beatles and Yellow Submarine have remained strongly performing brands over many years and are constantly being discovered and embraced by new generations. The licensing programmes are tiered to appeal to all ages and
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TOTAL LICENSING price ranges, but quality is the constant. Lego Art, the latest collaboration with The Beatles, allows fans to create pop art portraits of the Fab Four, and was the focal point of a retail installation in Harrods. Norman Parkinson is one of the most important and celebrated fashion photographers of the twentieth century, with a portfolio of wonderfully elegant and instantly recognisable photos. His more than 30 years at the top – from the 1950s to the 1980s – included a long and legendary collaboration with Vogue Magazine. Celebrities Entertainment GmbH, a full service agency, specialized in Licensing and Brand Extension and with a strong expertise in iconic Rock n Roll licensing, will exhibit at this year’s Festival of Licensing.
The German based licensing specialists will showcase their portfolio which is loaded with the who’s who in music history. For example, AC/DC – the veterans of Rock n Roll - are celebrating the 40 anniversary of their album Highway to Hell, which turned out to be singers Bon Scott’s last studio album. And the next anniversary – 40 years Back in Black in 2020 – the bands most successful studio album is just around the corner. In addition to AC/DC, Celebrities Entertainment represents a wide range of truly iconic IP’s for the European territories including David Bowie, Pink Floyd, Genesis, The Police, Kiss, Def Leppard, The Cavern Club and Woodstock. Further properties include Godzilla, Route 66, Atari and Football’s Coming Home. Crunchyroll, a WarnerMedia company and the world’s most popular anime brand, connects anime and manga fans in more than 200 countries and territories with 360-degree experiences.
Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on
Demand streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll’s services also extend to licensing of theatrical, TV, home video, and consumer products rights. Fans engage further with events (including owned events Crunchyroll Expo, The Anime Awards, Crunchyroll Movie Nights, KAZÉ Movie Nights), consumer products through eCommerce and retail partners, Crunchyroll Games, KAZÉ Games, and manga (KAZÉ, Crunchyroll Manga app & Manga Store). Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles,Tokyo, Paris, Lausanne, Berlin and Chisinau. VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands. (Europe, Americas, Asia) Dependable Solutions is avidly participating in the Festival of Licensing as it aims to connect, learn and do business on an international stage. From a digital supplement of Brand Licensing Europe, FOL has now transformed into a month-long initiative and the most anticipated event of the year. In addition to feeding educational and regional specific content and having attendees engaged in activities, we are confident that FOL is going to be a seamless platform to celebrate brand licensing industry with colleagues, coming from every part of the world. The teams are excited with the opportunity to showcase the company’s services, connect with professionals and strike deals, in key territories, throughout the event. Dependable Solutions is the the Gold sponsor of Global C-suite summit. Difuzed will showcase their wide range of licensed property opportunities covering everything from their new Motorsport collection, exciting new lines for the kid’s market including Zafari and Little Tikes, classic entertainment properties from Disney, Warner, Universal, Sanrio and Hasbro as well as everything from the world of gaming such as Playstation, Nintendo, Ubisoft including great E Sports games like League of Legends and 6 Siege. H3 Sportgear will showcase new collections ranging from The National Park Foundation, NeoPets, Natsume Miku, Loteria to popular food and beverage brands such as Nissin’s Cup O’Noodle, Japanese soda Sangaria Ramune, alongside the tried-and-true classics such as Pepsi, Dr. Pepper and Budweiser. Additional collaborations H3 will be announcing are Hello Kitty x Cup O’Noodle and Gudatama x Top Ramen. Separately, there
will be new product development for our many bands and musicians including ACDC, Def Lepard, The GoGos and the Backstreet Boys. Edutainment Licensing reports that national children’s charity the NSPCC is entering the commercial licensing market for the first time at Festival of Licensing Europe.
The NSPCC’s Pantosaurus is a bright yellow friendly dinosaur known by millions that encourages parents, carers and teachers to #Talkpants and help to keep children safe from abuse. The dynamic, pants-wearing dinosaur is on a mission to share his important message, to help support children to recognise what abuse is and how they can speak up. #Talkpants is an annual campaign created by the NSPCC that gives parents, carers and teachers the support they need to explain the Underwear Rule to young children aged 4-8 in a simple and age-appropriate way, without using any scary words or even mentioning sex. The NSPCC is also bringing mascot Buddy to the commercial licensing market for the first time at the Festival. Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s Speak Out. Stay Safe campaign, which has so far reached 90% of primary schools nationwide. The age appropriate SOSS assemblies and workshops are delivered to children aged 5 to 11 across the UK and Channel Islands to encourage them to speak out if something is worrying them. Buddy has been seen by more than 1.8 million primary school children each year, and demand is still growing - in 2019 there were 600 new schools who requested a SOSS assembly for the very first time, an all-time record high. The licensing programme for Buddy and Pantosaurus is launching through agents for the brands, Edutainment Licensing, at the Festival. GO-N Productions are presenting preschool property Simon at the Festival of Licensing. Based on the best-selling series of books by Stephanie Blake and published over 20 countries,
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TOTAL LICENSING the TV series follows Simon, a little rabbit, who exudes all the vitality of childhood. He’s at an age when little rabbits (and indeed little children!) are starting to come into their own - challenging relationships with parents, embarking upon school life, learning about the world in general.
Kids can use Simon as an example when standing their ground, they can learn from him, his mishaps and the way he has to get down off his high horse, but always with humour and good grace. Since 2017, Simon has been a worldwide success on TV and platforms – major public and free TV, and on Netflix worldwide, with more than 4 million subscribers on YouTube and 1.5 billions views. The 2 first seasons of the show are on air, and production of Season 3 will be completed end of this year. Season 4 Season 4 is currently in development and will be on air for Simon’s 20th anniversary in 2022. The property is now being prepared for licensing and merchandising. France Television Distribution is the agent in France, El Ocho in Spain, Turner in Italy and Hop in Israel. Licensees already on board include Universal, Random House, Ravensburger, CIJEP, Playbac, Santoro, Ludattica, Famosa, Jugavi, Safta, Cefa and Pimchou.
Peppa Pig, PJ Masks and Ricky Zoom. Milestone anniversaries, including the 35th anniversary of Transformers in 2021 and the 85th anniversary of Monopoly commencing Q4 2020, which will be leveraged with collaborations, consumer promotions and retail activations. Nerf leads the presentation slate. The Nerf franchise will benefit from significant above the line investment in 2021 with soon to be revealed experiential marketing initiatives set to bring the brand to life. The pony world of Equestria is expanding to introduce a new generation of ponies to new fans. With more humor, heart, and music than before, a new cast of ponies awaits audiences. The new My Little Pony debuts in a computer-animated theatrical feature in September 2021. Season 28 of Power Rangers - Power Rangers: Dino Fury - journeys back to the roots of the brand with the action being led by the original rangers. A new brand theme for Peppa Pig entitled Peppa’s Adventures kicks off in 2021, as a celebration of all the places that Peppa has visited since the show began. New series premieres will be rolling out for Ricky Zoom throughout the year. Excitement for the expansion of the brand’s consumer products programme, which is driven by the strength and reach of best-in-class broadcast partners across the region, will follow the phased rollout of toys in all key markets in 2020, with secondary categories available from SS21. Finally, a robust plan is in place for PJ Masks which will be boosted by Series 4 which is set to launch this Q4, the Disney+ roll out in multiple territories and Series 5 global launch coming in 2021. Hasbro will be launching its first toy range for the brand with a core range of new products hitting retail for AW21.
At the Festival, Hasbro will present opportunities across its portfolio of brands which include NERF, My Little Pony, Playdoh, Monopoly, Transformers and Power Rangers in addition to the newly acquired properties from eOne-
cluding, Corona Extra and Modelo Especial; Kellogg’s portfolio of cereal and snack brands including Kellogg’s Frosted Flakes, Froot Loops, Cheez-It and Pringles; Entenmann’s baked goods; Jack Link’s meat snacks; WeWearCute, TikTok’s leading kid content creators, and children’s literary and entertainment properties including The World of Eric Carle featuring The Very Hungry Caterpillar; Dick Bruna’s Miffy; Rainbow’s 44 Cats Licensing Works! will showcase iconic and timeless brands including Antoine de Saint-Exupéry – al uxury brand inspired by world’s most widely-read author. Further brands include Deer Little Forest – original animal designs; Kewpie – with a new Sew Kewpie program authentically translated for today’s consumers; The Little Prince – with 10 million social media fans and thirty US licensing partners; and Molang – with 3 million fan engagements daily and 9.5 billion gif views driving new licensees targeting 18 to 34 age range. Additional brands include Moulin Rouge – the successful Broadway musical; Nina and Other Little Things; Pirata & Capitano – a female driven animated preschool series; Oggy and the Cockroaches – with 5.5 billion views on YouTube and 12.2 million subscribers as well as 33 million downloads of seven game apps and 4 million Facebook fans. Eric Hill’s Spot has sold over 65 million books with new merchandising launching and Tarzan is featured in new publishing and a new VR interactive game. Tarzanimals is a new brand with characters from Tarzan and Jane adapted for preschoolers.Winchester Mystery House is one of the top haunted destinations with 100 years of beautiful and bizarre mystery. Zig & Sharko is an animated series on YouTube with 14.2 million subscribers and 6.9 billion views. And finally, Zorro celebrates 100 years with new licensees and new entertainment. LMCA is a global brand extension licensing agency. With over $7.25 billion in annual retail licensed sales and more $100+ million licensing programs than any other firm, LMCA has been
The Joester Loria Group is a global licensing agency recognized for executing award winning brand extension program, delivering dynamic brands collaborations and for pioneering experiential licensed programs. JLG’s diverse roster of client includes McDonald’s, Pepsi-Cola North America beverage brands Pepsi, Mountain Dew and Aquafina; Frito-Lay’s Cheetos and Doritos brand; Constellation Brands Beer portfolio in-
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TOTAL LICENSING helping the world’s leading brands grow and generate new revenue in the United States and around the world for over 3 decades. Brands to be showcased include Compaq, Sharper Image, Admiral, George Foreman, Westinghouse, Fruit of the Loom, among many others. Magic Light report that another Julia Donaldson and Axel Scheffler family special, Zog and the Flying Doctors – the follow-up to 2018’s Emmy-winning Zog – premieres on BBC One this Christmas. Also in production for summer 2021 is a new 52 x 7’ preschool series Pip and Posy, based on the million-selling books by Scheffler. Since bringing their licensing operation in-house last year Magic Light have secured a raft of new deals for The Gruffalo. Wow! Stuff have signed as Master Toy partner, with a range of figures and playsets due in January. Other new licensees include Micro Scooters (scooters/helmets), Asmodee (a Gruffalo version of Dobble, the UK’s best-selling card game), Visage (craft printed fabrics), Robert Fredrick (stationery, gifts and games) and Playpress (buildable eco-friendly playsets).There have also been renewals for two of the Gruffalo’s biggest, longest-established partners, Aurora and Sainsbury’s and multiple licensees in Italy, Germany and Australia. In Australia, Magic Light is in the process of opening four sites which are hosting their Gruffalo Spotters Augmented Reality app and trail. The app has gesture and facial recognition so that families can interact with the CGI animations and create their own shareable content. These experiences add to an overall increase in activity in Australia and New Zealand, where collectively a number of new licensees have signed in the last year including dress up from
Kew Gardens and Wakehurst. Mercis manages the world-wide rights of Miffy & Friends, created by Dick Bruna in 1955, through highly integrated Media-, Publishingand Licensing business units. Miffy’s iconic stature keeps growing and 65 year’s of brand heri-
tage is celebrated in 2020. The global program is supported by over 10.000 unique products, 85 million books sold in more then 50 languages, television series, a movie, dedicated YouTube channels, expositions around the world and an ever growing portfolio of design driven collaborations. (Europe) Caroline Mickler teams up with Iconic Images to represent Norman Parkinson, one of the most important and celebrated fashion photographers of the twentieth century, for licensed stationery, ceramics, apparel and gift products. An extraordinary talent, Norman Parkinson’s career spanned the 1950’s to 1980’s including a long collaboration with Vogue Magazine. His images capture the style of the twentieth century; from pre-war 1930s Britain and the austerity fashions of World War Two, the Parisian New Look of the 1950s and Swinging London in the 1960s, to the glamour and glitz of the 1970s and 80s. Metrostar has signed up for the Festival of Licensing and will be working with a new client, Kraft Heinz to use the event as a platform for a
Smiffy’s and a DTR with The Warehouse. In the UK Magic Light is also about to launch a new Gruffalo Spotter AR app at Forestry England sites, and a new interactive trail activity at
hard launch of its brands into licensing. The two companies, along with agent, Brand Central, have been working with Kraft Heinz brand teams on strategies for each of the brands in the UK and have identified their key priorities for the show. Metrostar reports that early conversations are going well, with high levels of interest amongst both retailer and licensees, and the Festival of Licensing provides the ideal platform to introduce Kraft Heinz brands to the broader licensing industry. A variety of Heinz sub-brands will be on show, including Tomato Ketchup, Baked Beans, Salad Cream, Cream of Tomato Soup, Spaghetti Hoops, as well as other brands in the portfolio such as HP Sauce, Lea & Perrins, Amoy and Bull’s Eye. The National Gallery, London is one of the greatest art galleries in the world, housing the nation’s collection of paintings including works by van Gogh, Monet, Turner and Leonardo da Vinci. The National Gallery Company is the commercial arm of the National Gallery. Their purpose is to generate income for the Gallery, enhance the visitor experience in the Gallery and reach markets beyond the Gallery, so that future generations are able to enjoy the paintings. Every
licensing deal supports the National Gallery. They are proud of their thriving international licensing business and extensive distribution network in the UK and around the world. Building the brand and reflecting the ethos of the National Gallery is key in all their partnerships. They like to partner with licensees to create the best possible products and experiences, including international cafes and pop up shops, all showcasing images of some of the best-known paintings ever created. They have over 40 partners in the following categories - gifting, art prints, accessories, jewellery, homewares and interiors, apparel, flowers and book publishing, and are always looking for new categories and opportunities to bring master paintings to life in a contemporary way. They also have a strong licensing programme in the Far East and would like to build on this
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TOTAL LICENSING success in other international regions, across key categories and also food and beverage with their Delicious Art sub-brand.
The Natural History Museum is both a world-leading science research centre and the most visited natural history museum in Europe. With a vision of a future in which both people and the planet thrive, it is uniquely positioned to be a powerful champion for balancing humanity’s needs with those of the natural world. In January 2020, the Museum launched a new strategy in which it outlined its mission to create advocates for the planet: individuals who feel sufficiently informed, confident and motivated to make a positive difference to the global future. The Museum’s licensing programme is closely aligned with this strategy and its recent capsule collection with Finisterre is a great example. Featuring embroidered t-shirts, printed shirts and reversible swimwear, all inspired by the themes of sea travel, this collection was made from sustainable organic cotton, recycled polyester and ECONYL recycled yarn, that had been recovered from marine waste and discarded fishing nets; a range built to have as little impact on the planet as possible. Other recent successes include the launch of The Dinosauria Collection, a collaboration with The Royal Mint that saw dinosaurs featured on UK coins for the first time, and a childrenswear collection with Japanese global retailer Uniqlo. This year at the Festival of Licensing the team are launching the Wildlife Photographer of the Year brand, an international showcase of the very best in nature photography; a brand that invites people to experience the uniquely emotive power of photography. The team are keen to meet with potential new partners to discuss the exciting activities planned at the Museum over the next three years, to share their brand-new style guides, and to explore how together they can work to build on an already successful licensing programme. Perfetti Van Melle is a global powerhouse of
candy brands that offer opportunities to create meaningful licensing products and experiences all over the world. They invite those interested to discover the latest style assets and upcoming projects of Chupa Chups, Mentos, Airheads, Smint, Frisk, Big Babol, Fruit-tella or Alpenliebe. Pink Key Licensing’s focus will, as always, be to develop new partnerships for our established brands and we are looking for licensees right across Europe for Kellogg’s, Pringles, SLUSH PUPPiE, Pan Am,The Laughing Cow, Babybel and Coleman’s Vintage and PG Tips Vintage. All of these evergreen brands have had great success over the last year expanding into new product categories, retail channels and territories, and Pink Key wants to talk to licensees and retailers who would like to capitalise on their
expanding programmes. All the brands have had success in apparel, accessories, housewares, gifting and other categories, but they still have a lot of areas for potential expansion and are keen to talk to licensees in any territory about how they can successfully partner together. In addition Pink Key is delighted to announce that they have been appointed as the non-food licensing agency for Vimto.This much-loved British brand has a rich history and an archive to match, with beautiful art from every decade since it was first manufactured in Manchester in 1908.There are two style guides available covering the stunning archive and also one that covers the brand as it appears now. Pink Key are are interested in talking to licensees to cover both of these eras. Rocket Licensing’s exhibitor profile will showcase its broad portfolio of brands, cover-
ing entertainment, pre-school, heritage, lifestyle and special-interest properties from an array of leading entertainment studios and licensors including: Bapper; Beano Studios; BocPix; Hat Trick International; Legendary; Metro-GoldwynMayer Studios (MGM); Scholastic/Horrible Histories; The Joester Loria Group/Eric Carle; The Lumistella Company; Timbuktu Labs; Toho and Yakka Dee! Ltd. The Elf on the Shelf is ready for its biggest year yet, with product from 18 licensees and new categories launching across a broad retail footprint. These include games and puzzles with Rachel Lowe and Winning Moves; health and beauty with H&A; confectionery with Thornycroft; and celebration cakes from Bright Blue Foods. Rocket is set to significantly expand the brand in the UK in 2021. 2021 is the 70th anniversary of Beano’s Dennis. The anniversary will be celebrated with a year of major marketing and licensing activity. Several new licensees will launch product including plush from Gosh! Designs and home décor from Arthouse. Godzilla vs Kong is set for release on 21st May 2021 and licensees include Playmates as Master Toy, Park Agencies for apparel, and Whitehouse Leisure for entertainment plush. The Very Hungry Caterpillar boasts an impressive and growing licensing programme with product sales and retail listings building in 2020 following an amazing 50th anniversary year in 2019. Successful experiential collaborations with Action for Children and Bluewater will continue into 2021, and be joined by exciting new partnerships, including with London Zoo. New to Rocket’s portfolio, preschool stop motion animation from New Zealand, Kiri and Lou, has had a flying start on CBeebies,going straight to the top of ratings within its first month. Rocket is securing initial deals across key categories including publishing and toy. Independent agency Sagoo will be exhibiting its wide range of properties ranging from children’s brands such as Rilakkuma, through to adult properties including three newly represented Endemol series and innovative art brand, Keith Haring. In a recent deal, Sagoo was named as the French agent for three global properties from Endemol Shine Group, including culinary talent show, MasterChef; multi award-winning BBC post-war British drama, Peaky Blinders and popular animation, Simon’s Cat. The first licensees are due to be revealed shortly. Sagoo also works with Miffy. On the music front, Sagoo is proud to add to its portfolio of legendary artists such as The
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TOTAL LICENSING Beatles, AC/DC, Blondie and David Bowie. SEGA Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Games Co., Ltd., and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Europe. SEGA wholly owns the video game development studios Two Point Studios, Creative Assembly, Relic Entertainment, Amplitude Studios, Sports Interactive and Hardlight. the iconic Jazz and Soul Legends: Aretha Franklin, Charlie Parker and Miles Davis. The Smiley Company has carefully crafted a unique business based on co-creation with likeminded partners who share its passion for creativity and positivity. Partners looking to utilise Smiley’s original position as one of the leading
cultural icons of the last century and leveraging Smiley’s ‘always on’ design studio. Today The Smiley Company works with over 420 licensees, brands and retailers across its portfolio of IPs that include; SmileyOriginals, SmileyWorld, Smiley Baby, The Smileys, Newmoji and Rubik’s Brand Ltd. Studio 100 Media is an international production and distribution company within the children’s and family entertainment sector. Based in Munich, Germany, the company is a 100 percent subsidiary of Belgian firm Studio 100. The
company develops and acquires new content, engages in co-production and co-financing activities and is also responsible for the international distribution of its own- and third-party rights. Studio 100 Media’s business model is the perfect vertical and horizontal integration of its IP’s. In marketing its license rights, the company pursues a global strategy within sectors ranging from Content Distribution, Licensing and Home Entertainment through to Theatrical Movies, Stage Shows and Theme Parks. Leading properties include 100% Wolf, Maya the Bee, Mia and me and Heidi. As a full subsidiary of tesa, Tesa Scribos is a part of tesa SE within the Beiersdorf Group. Beiersdorf works iin nternational brand management with its own global brands such as Nivea, Hansaplast and Eucerin, with strong experience as licensors of Walt Disney or football clubs like Paris St. Germain plus the expertise of tesa with market-leading adhesive solutions, merged with the pioneering expertise in intelligent marking solutions and digital tools of tesa scribos. Clients include world-leading companies such as Peugeot, Bosch, Castel, Danone and Chloé. TSBA Group is one of the UK’s leading sport and brand licensing agencies. Their team of licensing experts work on a global basis to deliver award-winning licensing programmes for
brands including Transport for London, FIA Formula E, The Open, Jaguar Racing, Extreme E, Nissan Nismo, DS Techeetah, FIA World Touring Cars and the National Portrait Gallery. Total Licensing publishes the leading worldwide magazines for the licensing and merchandising industry. Read in over 107 countries by over 85,000 individuals. We publish several titles - Total Licensing, Total Brand Licensing, Total Licensing Australia, Total Licensing China and Total Art Licensing, as well as a constantly-updated website with continuous news stream and indepth articles. We serve the licensing industry as a tool to facilitate business and are known
as experts in our industry. Total Licensing also owns Total Licensing World, the definitive online guide to contacts and brands around the world. The award-winning licensing programme of the V&A (Victoria and Albert Museum, London) offers an almost infinite source of design inspiration for a multitude of product categories. Despite its challenges, 2020 has seen some fantastic launches for the V&A. After an amazing reaction to the V&A’s March launch with Blinds 2Go in the UK, there was a further launch with Tuiss Décor Japan over the summer. The collections of made-to-measure blinds and curtains feature 8 beautiful William Morris patterns.
Plans are now underway to introduce the range in Europe this year. Exciting debut ranges in the UK this autumn include Cherry Glass Design’s bespoke decorative glass panels for bathrooms and kitchens, crafting fabrics with Visage, and The Branded Tile Company who are reintroducing the popular V&A wall and floor tiles. Meanwhile, ethical fashion licensee People Tree will launch a new capsule collection inspired by the Museum’s textile archive. Asia is still a key focus area and the team continue to work with their licensing agents in China (Alfilo Brands) and South Korea (Infiniss) on expanding product categories, launching new ranges and growing brand recognition. Collaborations in China include a cosmetics range with beauty brand Lansur, accessories with She’s, and a collection of Alice in Wonderland themed tableware with ceramics specialist Joyye. Whilst in South Korea the team launched a range of women’s apparel with premium fashion brand Michaa. With over 85 licensees, the long-established programme shows no signs of stopping and continues to welcome opportunities to broaden its offering and create new collaborations. ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for
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TOTAL LICENSING audiences worldwide. Driven by iconic consumer brands,VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult,VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the online directto-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites; Star Trek, SpongeBob, South Park, and MTV. WildBrain CPLG will showcase Netflix Kids and Family brands, which it represents across EMEA, including Go Go Cory Carson, preschool musical series The StoryBots, and Julie and the Phantoms. The agency will also feature fast-growing YouTube kidfluencers Vlad & Niki, which it represents in EMEA and Russia; Supercell’s mobile game phenomenon Brawl Stars; and Magic Box’s collectible toy SuperZings. These join an entertainment line-up, including Sony Pictures’ franchise Ghostbusters, with new movie Ghostbusters: Afterlife coming March 2021, and hit series Breaking Bad and Outlander. (Europe) Updates will be shared on Miramax’s iconic titles Pulp Fiction, Kill Bill, Hellraiser and Scream; Lionsgate’s portfolio including Dirty Dancing and John Wick; SpinMaster’s Bakugan and Toca Life; WildBrain’s Teletubbies and In the Night
Garden; ViacomCBS’s Paw Patrol, SpongeBob SquarePants and MTV; Hasbro’s Consumer Products, newly represented across CEE, Turkey, Nordics and Benelux; eOne’s Peppa Pig, PJ Masks and Ricky Zoom, also new for Benelux; and emoji. WildBrain CPLG Lifestyle will showcase new partnerships, including The Metropolitan Museum of Art, Kikkoman, Harvard University, Kärcher, Revolution Beauty, Osprey London, Smint, 80s fitness icon Richard Simmons, plus Authentic Brand Group’s Elvis Presley, Marilyn Monroe and Muhammad Ali.
Classic characters featured include Peanuts, celebrating its 70th anniversary, plus new developments for Dr. Seuss, MGM’s Pink Panther, and Line Friends properties BT21 and Brown & Friends. In sports, WildBrain CPLG will bring England Rugby, readying its 150th anniversary in 2021, and football clubs FC Barcelona and Liverpool, which it represents in MENA. Academy Award-nominated French animation studio Xilam Animation is heading to Festival of Licensing with a colourful slate of new and refreshed brands. Lupin’s Tales is a new comedy series for upper preschoolers which is set to be delivered in Easter 2021. The series follows a young wolf who experiences adventures against the backdrop of well-known international fairy tales. With major broadcasters already on board, Xilam is looking for publishing, toy and plush partners. Xilam will also bring non-dialogue comedy series Where’s Chicky? which is targeted at a cross-demographic audience and sees an adorable little chick turn up in a new environment every episode. Produced by Xilam’s CGI studio, Cube Creative, the series has an impressive digital presence including four billion lifetime views on YouTube. Season two is in production and Xilam is looking to build a lifestyle focused merchandising programme for millennials, alongside a cross-category offering for kids. Following the 20th anniversary of its Oggy and the Cockroaches, Xilam is now launching a rebooted version of the series. Scheduled for Autumn 2021, Oggy and the Cockroaches – Next Gen sees Oggy take on the responsibility of parenthood and Xilam is building a merchandising programme which reflects the series’ modern look and focus on emotions, tenderness and friendship. Xilam will launch two further brands based on Cube Creative series and targeted at upper preschoolers: Pfffirates which is full of action and visual comedy, alongside comedy adventure series Tangranimals which takes a playful approach to geometry. Yale licensed merchandise is an important part of the Yale mission, serving to help promote the Yale brand throughout the world. Committed to working with licensees that share the institutions vision of product excellence, the merchandise range speaks to the rich traditions of this university.
The global approach to licensing includes working closely with each partner, to help ensure their Yale experience is mutually successful for the university. Founded in Melbourne, Australia in 2004, Young Spirit is an apparel and accessories manufacturer and importer producing beautifully designed and constructed garments and accessories. In addition to their manufacturing capabilities, we also offer exclusive licenses and in-house brands. Young Spirit has exclusive rights to two licenses: Alice in Wonderland and Peter Pan, both featuring whimsical and original prints by Mabel Lucie Attwell, one of Britain’s best-loved illustrators. Worldwide exclusivity means they can offer unique designs and products including women’s sleepwear, gifts, and accessories, all made from the highest quality sustainable materials. In addition to licenses, their in-house brand Magnolia Lounge offers biannual Sleepwear ranges for women using only the best fabrics, featuring their own beautifully designed and exclusive prints. Zolan Agency is an art licensing agency of Art, Design, Fashion, Heritage and Photography brands inspired by passion and artistry, creativity and curiosity, nature and sustainability. A boutique agency, with a passionate desire to share beautiful artisanal art with the world and to inspire the lifestyle with imaginative products. Creating their own trend they open the doors to a purer vision of artistry and originality. Their brands are focused on sustainability, nature, kids, fashion, contemporary art&design, characters, and environmental projects.
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