EUROPEAN PAVILION 2027 THE EUROPEAN PAVILION
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For the fifth year, Total Licensing is working with the show organisers to create a European Licensing Pavilion at the China Licensing Expo. With the objective of making it as easy as possible for overseas exhibitors interested in making their mark in China, the organisers and Total Licensing have created a package that includes booth, furniture, lighting and hotel accommodation for one set cost-effective amount. China Licensing Expo, now in its 20th year, will be held on 20 - 22 October 2027 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China.
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CHINA
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LICENSING EXPO
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ABOUT THE SHOW
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CHINA TOY EXPO
CHINA KIDS FAIR
CHINA
PRESCHOOL EXPO
The show, which is organised by the China Toy & Juvenile Products Association and the Licensing Council of China and is supported by the Ministry of Culture and Tourism of the People’s Republic of China as well as the National Cultural Heritage Administration. The show runs concurrently with The China Kids Expo, The China Toy Expo and the China Preschool Expo, and has nine different territory pavilions - Russia, Japan, KoreaTaiwan, Hong Kong, China and, following the successful launch in 2019, a major European Pavilion to take advantage of the broad variety of visitors that attend each year.
CHINA LICENSING EXPO EXHIBITORS Amongst the 629 international and domestic exhibitors: 2 Spot Communications ADK Emotion Alfilo Brands Alpha Group AT Licensing Beijing All Star Bugatti CAA CCTV Animation China Brands Group Dargaud Europe Enzo Partners Fantawild FC Internazionale Milano Forma Branding GTL GZ Art Land Hasbro Iconix Korea Iqiyi Jelliemons
Kodansha KVision Larkshead Licensing Legendary Films Line Friends LMCA Mattel Medialink Merchantwise MGL Licensing Moscow Planetarium Moscow Zoo Museum of Cosmanauts O+ Media Oxford University Press Pacific Licensing Pantone Pop Mart PPW Reesee Rights & Brands
CHINA LICENSING EXPO 2026 - THE FACTS •
629 Exhibitors
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100,515 Professional Visitors
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6695 International Visitors
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10 International Pavilions
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30 On-site Events during the show.
Riot Games Santoro Licensing SEGA Smiley Soyuzmultfilm Sylvanian Families Talking Tom Tencent TMS
Toho Toons Max TV Tokyo Ubisoft Universal Pictures UYoung Walt Disney Co Warner Bros WildBrain CPLG
THE BOOTH PACKAGE AND COST The booth package includes • A 3m x 3m booth • Three panels • A round table • An information counter • Five folding Chairs • 5 Spotlights • A power socket (15AX380V) • A waste bin • One hotel room - single or double - and breakfast for three nights at the five- star Kerry Hotel.
The total cost for all the above, including stand, furnishing and hotel accommodation is £3500.00 / €4050.00 ABOUT THE HOTEL Connected to Kerry Parkside with a wide range of shops and restaurants, luxurious Kerry Hotel Pudong, Shanghai is a 3-minute walk from the New International Expo Center and Huamu Road Subway Station (Line 7). The hotel features a spacious fitness center including a spa. Free Wi-Fi is available. It takes 30
minutes to drive to The Bund.There is also a shuttle service from the hotel to Longyang Road Maglev Station, where guest can take the maglev train and reach Shanghai Pudong International Airport in 15 minutes. Offering a total of 574 guestrooms and suites, Pudong Kerry Hotel features spacious and modern units. To relax, guests may unwind at the sauna or enjoy a massage
For more information contact: Jerry Wooldridge jerry@totallicensing.com. +44 7875 384763 or Francesca Ash francesca@totallicensing.com. +44 7875 411876
at the spa.The vast Kerry Sports has over 80 pieces of state-of-the-art exercise equipment. Featuring 13 stylish open kitchens, the COOK, Kerry’s main all-day dining restaurant, serves Continental and Asian favorites. The steakhouse provides a prime selection of grass-fed beef with a contemporary ambiance.The BREW, an Australian-style craft brewery, offers hand-crafted signature beers and cider created by a resident brewmaster.