EUROPEAN PAVILION 2020 China Licensing Expo, now in its 14th year, will be held on 21 - 23 October 2020 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China.
ABOUT THE SHOW The show, which is organised by the China Toy & Juvenile Products Association and is supported by the Ministry of Culture and Tourism of the People’s Republic of China as well as the National Cultural Heritage Administration. The show, which runs concurrently with The China Kids Expo, The China Toy Expo and the China Preschool Expo, currently has eight different territory pavilions - Taiwan, New Zealand, Japan and Korea and, following the successful launch in 2019, a major European Pavilion to take advantage of the broad variety of visitors that attend each year.