RBD ISSUE 1 FINAL

R E T A I L

T H E

B R A N D

U LT I M A T E

N E W

D I S C O V E R Y

P R O D U C T

G U I D E

F O R

M A S S

R E T A I L E R S APRIL 2025

A

For over 30 years, ANB Canada has been a trusted full-service partner and Canadian ally in the OverThe-Counter (OTC), Sports Nutrition, HABA, and RX industries. We provide comprehensive support in warehousing, distribution, sales, Health Canada compliance, marketing, advertising, and industry trade show representation, helping our partners succeed in the Canadian market.

With coast-to-coast distribution across Canada, we serve a wide range of channels, including Drug Stores, Grocery & Convenience Stores, Health Food Stores, Food Service, Mass Market, E-commerce, and more.

We see your potential. And, help you realize it.

• Go To Market Strategies

• Drug Establishment License

Financial Services

• Promotion Planning and Execution

• Site License

• Vendor Payables

• Market Insights and Competitive Intelligence

• Medical Device License

• Invoice and Collections

• Trade Show Representation

• Segregated storage for specialized products

• Store Sales and Detailing

• Recall Management

• Receivables and Payables • IFRS Compliant

Our Brands Categories:

• Baby, Bath • Cough and Cold • Digestive • Ear, Nose, Throat • Eye Care • Family Planning • First Aid • Foot Care • Grocery • Hair Care • Health & Beauty • Household • Lip care • Oral Care • Pain Relief • Pet Care • Seasonal • Skin Care • Sleep Aid • Sports Nutrition • Vitamins and Supplements • Womens Health.

B

APRIL 2025

905-953-9777 customerservice@anbcanada.com www.anbcanada.com 2-53 Mobis Drive | Markham | Ontario | Canada | L6C 0Y3

FROM THE EDITOR

INTRODUCING ... : Retail Brand Discovery, your ultimate guide to all things new in the consumer packaged goods industry. We’re dedicated to bringing you the latest and most innovative products that are driving consumers into your stores.

In a fast-paced industry like mass retail where staying ahead is critical. RBD serves as your trusted partner in discovering everything new in HBA, OTC, Consumables & General Merchandise. There is no shortage of new ideas to discover from your supplier partners so inside each section we will bring you all that is new and innovative and ways to act.

At RBD we redefine ‘new’ to encompass every facet of innovation from groundbreaking products, bold consumer marketing programs, and inventive packaging & design. We recognize that for retailers to stay competitive they must stay informed on all the latest news from their cpg partners.

Working with suppliers we will go beyond the traditional definition of ‘new’ to

share the latest innovations, new formulations, new size, new media campaign. In essence everything that is new that retailers needs to know.

THERE IS NO SHORTAGE OF NEW IDEAS TO DISCOVER FROM YOUR SUPPLIER PARTNERS SO INSIDE EACH SECTION, WE WILL BRING YOU ALL THAT IS NEW AND INNOVATIVE Each quarter, RBD will incorporate a calendar of events, People News, including photos from trade shows and networking events, and interviews with industry influencers and thought leaders sitting on both side of the desk. You’ll not only stay informed about the latest product news from your trade partners, but you’ll also stay informed on the people and events bringing innovation to your desk.

RBD is sent in digital editions only. The format will flow just like print editions yet allow you to click on a link, or print a page.

Chris Stanton Publisher chris@themosaicgroup.org

T H E U LT I M AT E N E W P R O D U C T G U I D E F O R M AS S R E TA I L E R S

APRIL 2025

1

2

APRIL 2025

WHAT’S INSIDE

09 H E A LT H & BEAUTY

15 OVER THE COUNTER

19 GENERAL MERCH/ CONSUMABLES

10 . . . . . Snap Supplements

16 . . . . . Herbion

20 . . . . Kimberly Clark/ Huggies

10 . . . . . Oilogic

16 . . . . . Grin Oral Care

20 . . . . Mars Wrigley

11 . . . . . Haleon

17 . . . . . Okamoto / WINK

20 . . . . Kellanova

11 . . . . . Firstline Brands

17 . . . . . Hamacher Resource Group

21 . . . . . Lucky Love Dog

11 . . . . . Happy Innovations

17 . . . . . Soapbox

21 . . . . . Hallmark

13 . . . . . Hylands

21 . . . . . Mack Elevation

13 . . . . . Boiron

21 . . . . . Lemonicious

13 . . . . . Nature Made 13 . . . . . Just For Teens

ALSO IN THIS ISSUE 04 Around Town

06 Around Town

22 The Last Word

This year’s CHPA Sales Leadership Summit (SLS) conference took place in San Antonio, Texas, March 17-19 bringing together leaders from across the consumer healthcare industry for impactful discussions and networking.

Expo West took place in Anaheim California March 4-7.

Over 3,000 exhibitors and 60,000 attendees connecting buyers and suppliers across natural, organic and healthy life style channels.

RBD sat down with Kristin Hornberger recently to talk about consumers health care needs and how they relate to mass retail.

Kristin shared new ways retailers can recognize these trends and how Circana can help.

07 Upcoming Events Your 2025 calendar of events.

Retail Brand Discovery is a publication of The Mosaic Group. Chris Stanton, Founder / Torquil Dewar, Creative Director / Shelley Lai, Art Director

T H E U LT I M AT E N E W P R O D U C T G U I D E F O R M AS S R E TA I L E R S

APRIL 2025

3

AROUND TOWN

1

2

3

4

5

6

7

8

9

2025 CHPA SELF-CARE LEADERSHIP SUMMIT This year’s CHPA Sales Leadership Summit (SLS) conference took place in San Antonio, Texas, March 17-19 bringing together leaders from across the consumer healthcare industry for impactful discussions and networking 4

APRIL 2025

R E TA I L B R A N D D I S COV E RY1 / VO LU M E 1 / A P R I L 2025

AROUND TOWN

10

11

12

13

14

15

16

17

1. Marena Costanza, Monique Forrest / 2. Dave Bankeroff, SLS 2025 Program Chair / 3. Team Circana with SLS Program Chair / 4. Board of Director’s Cocktails & Conversation Reception attendees / 5. Team Market Performance Group, sponsors of the Women’s Leadership Forum Reception / 6. Team Boiron at Opening Reception / 7. Representatives of CHPA’s Membership Committee / 8. Health In Hand Foundation Board Members / 9. Circana “State of the Industry” main stage session / 10. Team Haleon at Opening Reception / 11. Harvard Professor Joseph B. Fuller addressing the SLS audience from main stage / 12. Julia Kim, Erica Sinclair / 13. Eurofins leaders Grace Bandong and Marielle Weintraub at their Learning Lab / 14. Scott Mitchell, H-E-B Chief Merchant, presenting on the main stage during a joint session with Sherry Frey of NielsenIQ / 15. H-E-B Store Tour participants on the shuttle/ 16. Health In Hand Foundation Fun Run & Walk participants/ 17. Pamela Long, Kevin Bingham, Crystal Bennett T H E U LT I M AT E N E W P R O D U C T G U I D E F O R M AS S R E TA I L E R S

APRIL 2025

5

AROUND TOWN

1

2

3

4

5

6

7

8

9

NATURAL PRODUCTS EXPO WEST Expo West took in Anaheim California March 4-7. Over 3,000 exhibitors and 60,000 attendees connecting buyers and suppliers across natural, organic and healthy life style channels.

6

APRIL 2025

R E TA I L B R A N D D I S COV E RY1 / VO LU M E 1 / A P R I L 2025

UPCOMING EVENTS

JAN

JUL

FEB

AUG

12-15 . . . . ECRM Cosmetic, Fragrance and Bath. . . . . . . . . Chicago 13-16 . . . . ECRM Cough, Cold & Allergy. . . . . . . . . . . . . . . . Chicago 21-23. . . . Cosmoprof Miami. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Miami 30-Feb 2. FMI Mid Winter. . . . . . . . . . . . . . . . . . . . . . . . . . Marco Island

3-5. . . . . . ECRM Convenience Session. . . . . . . . . . . . . . . . . . Orlando 4-6. . . . . . ECRM Impulse, Front End . . . . . . . . . . . . . . . . . . . Orlando 4-6. . . . . . ECRM Hardware, Automotive . . . . . . . . . . . . . . . Orlando 11-13. . . . . ECRM VMS, Nutrition, GLP-1. . . . . . . . . . . . . . Rosemont (Chicago) 16-18. . . . ECRM Beverage, Snack. . . . . . . . . . Rosemont (Chicago)

MAR

4-7. . . . . . Expo West. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Anaheim 17-19 . . . . CHPA SLS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . San Antonio

APR

13-16 . . . . ECRM Personal Care/ Baby & Infant. . . . . . . . . . . . . Dallas 14-16. . . . ECRM Health Care. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dallas 17-17. . . . . Cosmoprof Las Vegas. . . . . . . . . . . . . . . . . . . . . . . Las Vegas 16-18. . . . ECRM Contract Mfg OTC. . . . . . . . . . . . . . . . . . . . . . . Dallas 20-23 . . . ECRM Snack & Beverage. . . . . . . . . . . . . . . . . . . . . . . . Dallas

11-14. . . . . ECRM School & Home Office . . . . Rosemont (Chicago) 11-14. . . . . ECRM Consumer Tech & Toys. . . . Rosemont (Chicago) 23-25. . . . NACDS TSE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . San Diego

SEP

7-10 . . . . . ECRM Vitamin, Supplements & Nutrition. . . . . . . . . . . . .

Palm Beach Gardens. FL 7-10 . . . . . ECRM Contract Manufacturing VMS. . . . . . . . . . . . . . . . .

Palm Beach Gardens. FL

OCT

14-17. . . . NACS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Chicago

7-9. . . . . . ECRM Private Label Food & Bev. . Rosemont (Chicago) 7-9. . . . . . ECRM Private Label Health & Beauty. . . . . . Rosemont (Chicago) 9-10. . . . . ECRM Contract Manufacturing . . Rosemont (Chicago) 26-29. . . . NACDS Annual Meeting . . . . . . . . . . . . . . Palm Beach, FL

NOV

13-13 . . . . CHPA Marketing Forum. . . . . . . . . . . . . . . . . . Philadelphia 16-18. . . . PLMA Trade Show. . . . . . . . . . . . . . . Rosemont (Chicago)

MAY

4-6. . . . . . ECRM Household Cleaning. . . . Ponte Verda Beach, FL 5-8. . . . . . ECRM Pet . . . . . . . . . . . . . . . . . . . . . Ponte Verda Beach, FL 6-8. . . . . . ECRM, Hair Care & Multicultura.Ponte Verda Beach, FL 5-8. . . . . . ECRM Home Health Care/Diabetes . . . . . . . Jacksonville 13-15 . . . . Sweets and Snacks. . . . . . . . . . . . . . . . . . . . . . . Indianapolis

JUNE

8-11 . . . . . Skincare & Cosmetics. . . . . . . . . . . . . . . . . . . . . . . . . . . Dallas 9-11. . . . . . Sun Care. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dallas

www.ecrm.marketgate.com www.nacds.org www.chpa.org www.sweetsandsnacks.com

T H E U LT I M AT E N E W P R O D U C T G U I D E F O R M AS S R E TA I L E R S

www.expowest.com www.nacsshow.com www.fmi.org.org

APRIL 2025

7

8

APRIL 2025

N E W H E A LT H & BEAUTY Health and Beauty continues to blur category lines, spanning skin care, beauty, vitamins, supplements, and lifestyle products that reflect a more holistic view of consumer well-being. In the mass retail environment, these categories and specially certain brands present both a growth engine and a discovery platform, as shoppers seek products that support how they look, feel, and function—every day. Retailers are searching for brands that offer ingredient transparency, clinical credibility, and lifestyle alignment, with a growing emphasis on inclusivity, self-care, and proactive health. For emerging brands with a clear point of difference, the health and wellness aisle offers more opportunity than ever to engage today’s educated and values-driven shopper.

T H E U LT I M AT E N E W P R O D U C T G U I D E F O R M AS S R E TA I L E R S

APRIL 2025

9

INSIGHTS FROM

$103B Consumer Healthcare Retail Sales reached in 2024 (+4% vs. previous year)

+7% +10.8

Sales Growth of Nutritionals and Personal Care segments during 2024

Sales Growth of Weight Control, the category with the highest sales growth within Consumer Healthcare during 2024

78% $8B 10

APRIL 2025

% of consumers who are actively practicing self-care

Sales during 2024 of Women’s wellness products supporting all life stages

Heart Beets Soft Chews are more than just a tasty treat, they’re a powerhouse of heart-supporting nutrients. Packed with the goodness of beetroot, B3, B12, and C, these chews provide an easy and delicious way to care for your heart.

Order at www.snapsupplements.com

Solutions for Baby, Lifesavers for Parents.

Oilogic® takes the stress out of stressful situations with baby using Essential Oils and other plant-based ingredients. The first brand to help baby’s cough and cold symptoms in the bathtub with best-selling Stuffy Nose & Cough Essential Oil Vapor Bath, a winner of a Good Housekeeping Parenting Award. Today, Oilogic® is tackling baby’s sensitive skin with Skin+Aid Oatmeal & Epsom Salt Soak, which has been awarded the Seal of Acceptance by the National Eczema Association.

R E TA I L B R A N D D I S COV E RY1 / VO LU M E 1 / A P R I L 2025

H E A LT H & B E A U T Y

Pronamel Clinical Enamel Strength Deep Clean

Evolve® Shampoo Detangler

Our best enamel care science yet*, providing 3x stronger enamel protection** and advanced cleaning action. Backed by 17 years of enamel science, this fluoride toothpaste repairs 66% of acidweakened enamel microdamage*** and provides 24/7 enamel protection.

Discover the go-to solution for clean, clarified, and effortlessly detangled hair – the Evolve® Shampoo Detangler. Its vented design allows airflow, making detangling and blow-drying effortless. Embrace a seamless wash day routine with this essential and sustainable tool, designed to deliver superior performance.

www.sensodyne.com * in our portfolio ** vs your mouth’s natural defenses *** acid-weakened enamel, on average as shown in 7-day lab test

firstlinebrands.com

Happy Innovations Retail buyers, meet the ultimate sweat and chafe solutions! Happy Nuts had Amazon’s #1 personal care item in Q4, delivering top-selling protection. Happy Curves is thriving in Walmart and thousands of retail locations with growing demand. Proven performance, trusted by customers—now’s the time to stock up on these must-have solutions! dave@happyinnovations.com T H E U LT I M AT E N E W P R O D U C T G U I D E F O R M AS S R E TA I L E R S

APRIL 2025

11

12

APRIL 2025

H E A LT H & B E A U T Y

Hyland’s expands its leading Kids Cold & Cough line with Organic Kids All-in-One Cough Syrup. These organic day & night formulas soothe coughs, clear mucus, and support immunity, with chamomile for nighttime relaxation— a safe, gentle solution for kids 1-12.

Camilia® Bedtime offers a simple, mess-free way to soothe nighttime teething discomfort. This plant-based homeopathic medicine relieves restlessness, painful gums, irritability, and minor digestive upsets associated teething.* The portable, pre-measured liquid doses are easy to use. Learn more at BoironUSA.com.

www.hylands.com

*Claims based on traditional homeopathic practice, not accepted medical evidence. Not FDA evaluated.

Nature Made Probiotic + Prebiotic Fiber Gummies Made with clinically studied probiotic Lactospore® and prebiotic fiber, Nature Made Probiotic + Prebiotic Fiber Gummies nourish good bacteria to support your gut health†. † These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Just for Teens creates clean, age-appropriate skincare for young, evolving skin. Our Pimple Patches combine clear and fruit-scented options to gently cover, protect, and support healing—making skincare fun, effective, and confidence-boosting for teens dealing with breakouts.

T H E U LT I M AT E N E W P R O D U C T G U I D E F O R M AS S R E TA I L E R S

APRIL 2025

13

14

APRIL 2025

NEW OVER THE COUNTER The OTC category continues to be a cornerstone of the front-end business in mass retail. From pain relief and allergy medications to digestive health and sleep aids, consumers are increasingly turning to self-care and preventive health solutions—and mass retailers are responding with expanded assortments, improved shelf organization, and innovationfocused merchandising. As seasonal demand, wellness trends, and consumer confidence in self-treatment evolve, retailers are actively seeking new brands and innovation. On the pages that follow RBD is introducing brands that are driving category growth. Click on each of the brands for more information.

T H E U LT I M AT E N E W P R O D U C T G U I D E F O R M AS S R E TA I L E R S

APRIL 2025

15

INSIGHTS

FROM

44 64

Product Classification

% %

of the most innovative HBW items launched Dec-Feb were in the Wellness Categorization

of the most innovative HBW items launched Dec-Feb that received two or three HRG Stars were in the Wellness Categorization

Ivy Leaf Throat Spray Ivy Leaf Throat Spray the Natural Alternative for when you have a sore, strained, irritated or dry throat. Its allnatural ingredients will work in calming your throat since the Ivy Leaf herb has properties for soothing throat pain. www.herbion.us

Percent of Innovative Products Launched

Beauty. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38.24% Health. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.64% Wellness. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44.12% The most innovative new HBW items released during the three months from December 2024 to February of 2025 and reviewed

by HRG analysts are shown by broader categorizations. Wellness categories contained the most items that stood out for being extraordinarily innovative.

Product Classification

Percent of Innovative HRG Starred Products Launched

Beauty. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38.24% Health. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.64% Wellness. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44.12% The most innovative new HBW items released from December 2024 to February of 2025 were filtered further by those that were awarded two or three HRG Stars. Within that subset, there were the most products in the Wellness categorization.

16

APRIL 2025

Grin Oral Care dropped 3 New Oral Rinses - alcoholfree, fluoride-free, and full of good vibes. Swish smarter with no harsh ingredients, just a fresh, gentle clean in a bold recycled plastic bottle topped with a disco ball cap. Oral Care - Made Fun! Find them at select Walmart stores or walmart.com. See more at grinoralcare.com or @grinoralcare.

R E TA I L B R A N D D I S COV E RY1 / VO LU M E 1 / A P R I L 2025

OVER THE COUNTER

Ensure your brands are included in the HRG Product Library WINK Brand Latex Condoms New, game-changing brand into the sexual wellness category. Reach your Gen Z and Millennial customer with WINK Brand Condoms, thinnest latex condoms meeting all test standards in America. Consumerdriven brand and packaging modernizes the condom category, rated 5 stars by consumers.

Contact: Carol Carrozza carolcarrozza@okamotousa.com www.winkcondoms.com

Your potential to sell more products hinges on consumers being able to easily find them at shelf. Protect brand integrity and ensure your products are accurate and up-to-date in HRG’s product content library by sending HRG final product packaging as well as your complete price list annually or as changes are made.

All packaging is photographed in-house to ensure best-inclass images and standardization. It’s important to send HRG your product(s) and pricing information so when we deliver our planograms, pricing files, and point-of-sale databases to our industry-wide client base they are accurate and comprehensive. It also ensures that your brands are included when our analysts conduct their annual category reviews.

8

HBW categories had three or more new items bringing new innovation to the category from December 2024 through February 2025

Product Classification

Soapbox Introduces NEW Bond-Builder Restoring Hair Regimen Line to Walmart Shoppers Nationwide Innovator of natural and effective hair care delivers on trending ingredients with a fresh twist on shampoo, conditioner and hair treatment that provides stronger, silky and healthier hair

Percent of Innovative Products Launched

Hair Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Skin Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Eye & Ear Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Feminine Care. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Vitamins Dietary Supplements. . . . . . . . . . . . . . . . . . . . . . . . . 4 Digestive Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Oral Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Cold & Allergy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 HRG is in the details of retail, working with product manufacturers, distributors, retailers, technology partners, and other industry organizations to provide data & analysis, shopper experience, brand development, fixture coordination, and retail communications solutions. HRG reviews new health, beauty, and wellness (HBW) items every month and assesses their potential for longevity using their proprietary Star-rating System. HRG analysts independently and objectively analyze each item based on five criteria: product orientation, earnings potential, product innovation, promotional support, and category trends. For the purpose of this analysis, analysts focused on those new items that scored highly for product innovation.

T H E U LT I M AT E N E W P R O D U C T G U I D E F O R M AS S R E TA I L E R S

APRIL 2025

17

18

APRIL 2025

GENERAL MERCH/ CONSUMABLES Often overlooked but always essential, especially in Mass and club, General Merchandise plays an important role in driving impulse buys and rounding out the front-end experience. From seasonal items and school supplies to greeting cards, gift wrap, this category brings both utility and incremental sales to the mass retail aisle. Retailers are increasingly curating these assortments with a focus on consumer demand, value, and occasion-based merchandising—looking to brands that can stand out visually and increase shoppers basket while serving necessary convenience. General merchandise offers meaningful opportunities for differentiation and margin.

T H E U LT I M AT E N E W P R O D U C T G U I D E F O R M AS S R E TA I L E R S

APRIL 2025

19

SNACK FOODS, FUNCTIONAL BEVERAGES, AND convenience nutrition remain high-frequency drivers in the mass channel—and brands that combine familiarity, health, and portability are winning. In this fast-moving category, retailers are balancing indulgence and wellness while responding to shifting consumer preferences around clean labels, protein content, portion control, and on-the-go formats. Whether it’s plant-based innovations, energy-boosting snacks, or better-for-you treats, the demand for grab-andgo options that meet modern lifestyles continues to grow. This is a space where storytelling and sampling matter—encouraging trial, repeat, and stronger brand-shopper connections.

The Innovators at Huggies Announce a Pioneering Innovation to Take on Diaper Rash Huggies® Skin Essentials™ diapers help protect against the top two causes of rash* and provide up to 100% leakproof protection 20

APRIL 2025

M&M’S® Peanut Butter & Jelly is the latest star of the M&M’S® Peanut Butter portfolio, featuring berry flavored bite-sized chocolate treats with a deliciously smooth peanut butter center, transporting fans to the comforting experience of a PB&J sandwich.

Nothing unlocks childlike joy quite like a Rice Krispies Treats® bar and now the brand is turning up the indulgence with all-new Rice Krispies Treats Bliss bars.

For the first time, the iconic marshmallow treat will feature multiple toppings – including a salty snack – to create a delicious multi-textural experience complete with a satisfying crunch. It’s a sweet-and-salty match made in snacking heaven.

R E TA I L B R A N D D I S COV E RY1 / VO LU M E 1 / A P R I L 2025

GENERAL MERCH

Beautifully designed dog gear that saves lives—where love meets purpose. A fast-growing, homegrown brand loved by shoppers who value quality and meaningful choices.

Dan Mack, coach, facilitator, and founder of the Elevation Forum is facilitating a growth summit on Friday August 22 in San Diego (prior to NACDS) for HBC leaders to discuss THE FUTURE RETAILER PARTNERSHIPS. Retail Merchants that want to be involved - contact Dan at www.mackelevationforum.com

Hallmark Media Multi-Year, Multi-Picture Movie Deal Extended Hallmark and Lacey Chabert are entering the new year with many reasons to celebrate. Audiences and fans worldwide cherish Chabert’s warmth, creativity, and heartfelt way of helping people care and connect, both on and off the screen. And new for Holiday 2025, the Queen of Hallmark Christmas movies is partnering with Hallmark to bring an exclusive product collection to Hallmark Gold Crown Stores and Hallmark.com.

Lemonicious elevates refreshment with farm-fresh fruit infused with imported Turkish botanicals. Each bottle delivers vibrant, unexpected flavor combinations without artificial additives. Cold-pressed and minimally processed, our premium beverages offer a experience where exceptional taste meets natural goodness.

Elevate your tastes with every sip.

Order at www.lemonicious.net

T H E U LT I M AT E N E W P R O D U C T G U I D E F O R M AS S R E TA I L E R S

APRIL 2025

21

INDUSTRY LEADERS

KRISTIN HORNBERGER EVP, Wellness, Beauty, and Homecare, Circana How can brands and retailers support consumer self-care needs?

Brands and retailers have a tremendous opportunity to engage consumers with a holistic approach to selfcare, creatively leveraging in-store displays or thoughtfully curated online collections of solution sets. These can help consumers effectively manage their tool kit approach to some of the biggest self-care trends around women’s health, sleep, beauty, stress relief, and relaxation. For example, a solution set might include weighted blankets, melatonin supplements, sleep masks, devices, and other products that encourage rest.

BECAUSE SELF-CARE IS DEEPLY PERSONAL, BRANDS MUST FOCUS ON PERSONALIZED TARGETING STRATEGIES TO REACH CONSUMERS. What self-care trends retailers and brands should keep their eyes on?

Two segments that have seen a surge in consumer interest due to the self-care movement include: Nutritionals: Products like supplements, protein and probiotics that aid overall health.

Personal care: Across segments such

22

APRIL 2025

as acne, deodorants, and oral care.

Consumers are seeking comprehensive wellness solutions.

Consumers are also focused on beauty inside and out. We see consumers who are heavier buyers of consumer healthcare spend more on beauty than the average consumer, while lighter buyers are also increasing their beauty spend. A newer trend gaining traction, especially among Gen X consumers, is whole body deodorant.

What are some generational differences when it comes to selfcare?

Healthcare professionals and friends and family continue to play a guiding role in how all generations practice selfcare. However, there are some nuances in how consumers approach self-care that may be influenced by life stage. For example, Gen Z and millennials, more so than boomers, look to social media and influencers for self-care inspiration and new products, including challenger brand discovery. As such, Gen Z often spends 20-50% more than their fair share on emerging challenger brands

brands must focus on personalized targeting strategies to reach consumers. Precision targeting, such as purchase-based advertising, enables marketers to deliver the right message at the right time to the right consumer. However, not all creative is created equal – knowing your audience is an important part of the personalization strategy. Short-form ads work well for quick hit messaging designed for increasingly shorter attention spans and swiping behaviors. Others prefer shoppable formats. In a Circana survey, we found 41% of respondents purchase from a social platform. For these consumers, Facebook, TikTok, and Instagram were the most popular. Overall, consumers are most likely to be influenced by content that’s tailored to individual preferences, behaviors, and interests.

How can brands reach self-care consumers?

Because self-care is deeply personal,

R E TA I L B R A N D D I S COV E RY1 / VO LU M E 1 / A P R I L 2025

APRIL 2025

C

R E T A I L

B R A N D

D I S C O V E R Y

Retail Brand Discovery (RBD) is a digital publication designed to connect CPG suppliers with retailers in the mass retail channels. Each issue will showcase new products and programs with an emphasis on engaging retailers to explore, consider, and adopt these offerings.

Our 2025 Publication Schedule: June: Summer Essentials: Highlighting mid-year launch and resets.

August: NACDS TSE Primer. Fall Preview. Reach retailers ahead of TSE. October/November: Best of the Year. Post TSE reminder. A recap of standout products from 2025.

Why advertise?

Direct Access to Decision-Makers. RBD is delivered to key retailers who can access on any platform and any location. Reach decision makers in the new world: those who work from home, on a tablet, laptop, or phone RBD is timely and interactive.

Emphasis on Innovation and “New”. Exclusively featuring new products, campaigns and ideas that spark retailer interest.

Strategic Timing: Issue aligns with retail planning and reset cycles, ensuring timely visibility.

Secure your Product Spotlight today: chris@themosaicgroup.org