__MAIN_TEXT__
feature-image

Page 1

S P R I N G 2 0 2 1 V O L 17 N U M B E R I

IN THIS ISSUE BRINGING DREAMS TO LIFE at Zimmerman Cattle Company Junior KIRA AXLEY lives and breathes Limousin Customer service is the key to MARKETING PUREBRED LIVESTOCK


Thank you Images by ShowChampions

to everyone who supported our program in 2020! 777 Cattle Co., AB Anchor B Limousin, SK Andrew Ranching, AB Arlo & Rachel Flaterud, SK Bar 3R Limousin, SK Blake Cattle, UT Canadian Donors, AB Canadian Sires, AB Cherway Limousin, MB Clark & Sandra Ehnisz, SK Clayton Smith, SK Crown Hill Acres, ON Darling Farms, ON David Hagel, SK Dean Simonson, SK Girdler Cattle Co., ON Glendenning’s J Bar J, MO Greenwood Limousin, SK Hansen Limousin, AB Hawkeye Land & Cattle, ON

Highland Stock Farms, AB Kevlon Land & Cattle, AB Kirk Ringrose, SK Lazy H Limousin, SK Lucky Star Ranch, AB Mark Beliveau, SK Martens Livestock, SK Misty Morning Limousin, MO New Life Limousin, ON Pinch Hill Limousin, ON Pinnacle View Limousin, BC Plains Limousin, AB Qually-T Limousin, SK Rail Line Farms, ON Red Maple Farms, ON Red Oak Farms, AUS RRD Limousin, ON Venture Livestock, AB Wedrick Stock Farms, SK Zimmerman Cattle Co., ON

5th Annual Bull & Female Sale

Tuesday, December 14, 2021 at the ranch

Sale Consultant

Delaney and Deanna Boon 306.858.7609 ddboon@icloud.com

Eric, Terra, & Rozlyn Boon 306.280.8795 bbarcattleco@gmail.com

Box 181 :: Lucky Lake, SK :: S0L 1Z0 www.bbarcattle.com www.facebook.com/bbarlimousinc.om

Sale managed by


DAM, GREENWOOD PLD ZOOM BLOOM

GREENWOOD PLD ZOOM BLOOM BW 4.3

WW 71

YW 100

MK 24

TM 0.51

CEM 28

X SC 1.39

PYN 704H | JANUARY 9, 2020 | HOMO POLLED

COTTAGE LAKE BORDER AGENT ST 0.02

act BW 94 lbs

act WW act YW SC 920 lbs 1345 lbs 36.5 cm

OWNED WITH: GREENWOOD LIMOUSIN

We are excited to introduce Greenwood Home Grown to our bull battery. With his explosive growth, sound foot, and excellent scrotal development, this is a bull we feel can really help propel our program to the next level. Home Grown also brings an extraordinary cow family to the table. Zoom Bloom is a maternal giant in the Limousin breed and we believed in this mating so much that we also invested in Home Grown’s full flushmate sister, Greenwood Zoom Bloom 706H.

DON’T MISS OUT ON YOUR OPPORTUNITY TO GROW A GREAT ONE OF YOUR OWN, LIMITED SEMEN PACKAGES AVAILABLE! CONTACT US OR GREENWOOD TO GET ON THE LIST TODAY!

THE SWAANS & KISHKANS

ROB: 250-991-8229 | ERIN: 250-991-6654 QUESNEL, BC. | kishkan@quesnelbc.com | www.pvlimousin.com

FULL SISTER, GREENWOOD ZOOM BLOOM 706H

SCOTT, JACKIE, JAYDEN & JAXON PAYNE

HOME: 306.825.4328 | JAY: 306.821.2260 | JAX: 306.830.0456 PO BOX 159, LLOYDMINSTER, SK. S9V 0Y1 | greenwoodlimo@mcsnet.ca


CONTENTS 20 BRINGING DREAMS TO LIFE

Nicholas Zimmerman of Zimmerman Cattle Company bases his purebred herd on quality Limousin Genetics

32 WHY LIMOUSIN? A JUNIOR PERSPECTIVE

Kira Axley lives and breathes every aspect of North Slope Farms Limousin operation

42 MARKETING PUREBRED LIVESTOCK

20

LIMOUSIN VOICE / SPRING 2021

32

2

42

Customer service is the key to having buyers return year after year

CLA Presidents Report CLA Office Update Breed Average EPDs CJLA News Social News Sales Reports & Market Reports NALF Report Provincial News British Columbia Alberta Saskatchewan Manitoba Ontario Québec The Maritmes Masterfeeds  GETTING YOUR BULLS READY FOR BREEDING SEASON Herd Health  SCROTAL MEASUREMENTS & OTHER SEMEN TESTING TIPS CCA President’s Report Contributors Ad Sizes & Specifications Upcoming Events Advertiser's Index

8 14 16 28 29 38 52 54 54 55 56 57 58 59 59 62 64 66 72 73 74 75


Ratliff Gabby 901G, a daughter of the Riverstone Charmed cow bred by the Matthews family of Olds, Alberta, winning Supreme Champion Female at the 2021 Cowgirls in Cowtown, Fort Worth, Texas. Photo: Next Level Images.

LIMOUSIN VOICE / SPRING 2021

SPRING 2021

3


THE 36H by RPY PAYNES CRUSHER 25F

BULLS SALE

FOR

OFF THE FARM BY PRIVATE TREATY

THE 1H by LFLC EASY STREET 107E

THE 13H by RPY PAYNES DIESEL 37D

THE 23H by RPY PAYNES CRUSHER 25F

ALSO SELLING BULLS ON MARCH 20, 2021 AT

CANADA’S RED, WHITE, & BLACK BULL SALE Moose Jaw, Sasakatchewan

THE 12H by EMF FREE THROW 13F ET

THE 14H by EMF FREE THROW 13F ET

TERRY & LYNETTE HEPPER & FAMILY R.R.#1 Zehner, SK, S0G 5K0 306.781.4628 or 306.536.7075 Find us on Facebook Eden Meadows Farm


THEY'RE ALL GREAT ONES! LIMOUSIN • ANGUS

03.20.21 2 O'CLOCK AT THE RANCH, BRAGG CREEK, ALBERTA Limousin since 1970 and Angus since 1905

Your source for

The Matthews Family Rob & Marci 403.585.8660 Amanda 403.470.1812 highlandstockfarms@gmail.com highlandstockfarms.ca

HOMOZYGOUS POLLED GENETICS Catalogs available upon request


Amaglen Highway Man AJH 22H

BULLS BRED & FED

Amaglen Canadian Sunrise X Amaglen XOXOXO HNH 64X (Amaglen Throttle) BW 5.4 WW 70 YW 95 MK 27 SC 1.00 DOC 15

Real World for the

Other bulls available by: Wulfs Dial Pad, Amaglen Canadian Sunrise, Amaglen Curious George, Hunt Credentials, Amaglen Fargo Bulls, Open Heifers and Females for Sale by Private Treaty

Amaglen Hat Creek HNH 8H

Amaglen Hank Aaron HNH 11H

Amaglen Happy Harry HNH 13H

Wulfs Dial Pad X Amaglen Abbey HNH 9A (Amaglen Red Realtor)

CAM Poll Aristocrat X Amaglen Emmylou HNH 48E (Amaglen Curious George)

DEVT Polled Deon X Amaglen Daytona HNH 52D (Amaglen Harley)

BW 2.1 WW 66 YW 91 MK 27 SC 0.75 DOC 17

BW 3.9 WW 55 YW 80 MK 21 SC 0.45 DOC 14

BW 2.1 WW 69 YW 103 MK 30 SC 0.54 DOC 16

AMAGLEN LIMOUSIN

Amanda & Clint Seward • Ian & Bonnie Hamilton Box 55, Darlingford, MB R0G 0L0 Amanda and Clint: 204 246-2576 • Amanda Cell: 204 823-2286 Ian and Bonnie: 204-246-2312 • Ian's Cell: 204-823-1240 amaglen@inetlink.ca

Follow the bulls progress on Facebook and Twitter.

Since 1982

One of the Platinum Elite Herds in Canada What you measure, you can manage!

WATCH FOR OUR ONLINE BULL CATALOG AT WWW.AMAGLENLIMOUSIN.CA CONTACT US IF YOU PREFER A PAPER CATALOG.


CLA PRESIDENT

8

PRESIDENTS REPORT

LIMOUSIN VOICE / SPRING 2021

Amanda Matthews

G

reetings – I hope this issue of the Voice finds you all in the best shape possible with this world being as uncertain as it has ever been. I can say personally, I look forward to 2021 being a remarkable year ahead for all of us. It is my hope that everyone made the best of the Christmas holidays and the lockdowns that seem to be dotted across our country. But, moving on! I wish to thank every single person for logging on to our CLA webinars this fall. We will be doing some more in the spring and welcome ideas for topics that would benefit a broad spectrum of CLA members. We are looking forward to some fun and educational ideas from the membership. The Limousin Legacy project has had amazing uptake, and that is because of all of you, whether you are taking time to do your entire cow herd, bull sale bulls, or hand selecting a few. It is your dedication to this project that is making it a success. We are closing in very quickly on the number of samples for the entire 2019 year, just with the project being open from October to present date, and we have almost an entire year to go. I am extremely excited for the response from everyone on this project. This year, the CLA will be seeing a change in location. We have chosen to part ways with the Canadian Simmental Association and the office will be moving in summer 2021. We will be going down to only two staff – Laura Ecklund as General Manager and Nicole Scott as Registry and Member Relations. Shayla Chappell has relocated with the Canadian Shorthorn Association to Saskatchewan. It will be some adjustment but will ultimately lead to great success going forward. We are looking for members to join our committees and give input on where the Association heads going forward. In order for us to correctly represent the members, it is important to hear the voices of those around us. I would like to take this forum to recognize the loss of a matriarch of our Limousin breed, Ruth McBride, of Goldenview Farms. As a little girl, I enjoyed when Ruth and Jim visited my parents. She was a wealth of knowledge on Limousin pedigrees and is someone that all of us can strive to be in our cattle industry. Good luck on calving and bull sale season.

Amanda Matthews CLA PRESIDENT


CANADIAN LIMOUSIN ASSOCIATION

#13, 4101 – 19 Street N.E. Calgary, Alberta T2E 7C4 Phone: 403.253.7309 Toll Free: 1.866.886.1605 Fax: 403.253.1704 www.limousin.com

CLA STAFF

General Manager & Canadian Junior Limousin Association Coordinator

Limousin Voice Advertising Representative & Editor

Tessa Verbeek 403.636.1066 Laura Ecklund 403.559.9849 info@limousin.com tverbeek@limousin.com / cjla@limousin.com

Registry & Member Services Nicole Scott 403.253.7309 limousin@limousin.com

CLA BOARD OF DIRECTORS PRESIDENT Amanda Matthews Alberta 403.470.1812 amandagracematthews@gmail.com

CLA DIRECTORS

VICE PRESIDENT Wayne Burgess Alberta 403.813.8416 vleburgess@gmail.com

Ashton Hewson 306.390.7987 doublebcattleco@yahoo.ca

TREASURER Cody Miller Alberta 780.349.0644 codymiller8@gmail.com PAST PRESIDENT Erin Kishkan British Columbia 250.747.3836 kishkan@quesnelbc.com

Saskatchewan

Carey Hirschfeld 306.441.3723 bchirsch@hotmail.com

Manitoba

Travis Hunter 204.838.2019 diamondtlimo@gmail.com

Ontario

Mike Geddes 519.502.8864 mikegeddes@jfm.ca Matthew Heleniak 519.537.1451 matth@norpacbeef.com

PROVINCIAL ASSOCIATION PRESIDENTS

British Columbia

Ontario

Alberta

Quebec

Saskatchewan

Maritimes

Chad Homer 519.339.9659 pinchhill@gmail.com

Photo: Tessa Verbeek

Cameron Olson Serge Dethier 403.999.1682 450.454.6456 cameron_olson@aggienetwork.com dianejoly19@hotmail.com Eric Martens 306.391.9019 ermartens@hotmail.ca

Manitoba

Kyle Wright 204.305.0221 wrightwaylimousin@hotmail.ca

John-Calvin Siddall 902.664.8008 jfsiddall@nsac.ca

LIMOUSIN VOICE / SPRING 2021

Erin Kishkan 250.747.3836 kishkan@quesnelbc.com

9


YOUR HERD BULL SOURCE l i m o u s i n

b l a c k

a n g u s

r e d

a n g u s

Friday, March 12, 2021 at the Ranch, Rumsey, Alberta

bull and female sale

SRD 163G

~Branded for SucceSS~


OVER 100 HE AD ON OFFER gr a s s born

2- year - olds •

yearlings

bred

&

open fem ales

SRD 196G

SRD 197G

SRD 121G

SRD 50G

SRD 187G

SRD 75G

NEM 9H

SRD 14H

SRD 10H

SRD 211G

SRD 146G

SRD 180G

THE RICHMOND FAMILY Jim & Stephanie 403-323-8433

Tiffany 403-740-3748

Brandon & Samantha Nemetz 403-741-2675, 403-741-7262

www.richmondranch.com

bulls@richmondranch.com


PROUD SUPPORTER & PURCHASER OF FEEDER & FINISHED LIMOUSIN CATTLE

A family run beef processor located in Ontario Contact Matthew if you have Limousin feeder cattle available for purchase. Matthew Heleniak | (519) 537-1451 | matth@norpacbeef.com 11 Robson Street, Norwich, Ontario www.hawkeyelandandcattle.com

THE BEEF PEOPLE


GEST

CED

BW

WW

YW

MK

TM

CEM

SC

ST

DOC

-4 (15%)

11 (20%)

2.3 (50)

70 (15%)

106 (10%)

27 (20%)

62 ( 10%)

7 (15%)

0.93 (15%)

20 (1%)

14 (20%)

HLC DBCC Flatliner 05F ET X Miss Hew Connie (HBD 38C)

January 19, 2020 • BW: 94 WW: 885 (Ratio 112) • YW: 1355 • SC: 35cm

777 CATTLE LTD. DAM

MATERNAL GRANDDAM

SPECIAL THANK-YOU

TO THESE INVESTORS ON EXCLUSIVE SEMEN PACKS! MISS HEW CONNIE

MISS HEW 10W

Tyler, Claire & Noah Stewart PO Box 1326, Stettler, Alberta 403.741.9571 | 777cattle@gmail.com

PAYNE LIVESTOCK - BRANDON & SAM NEMETZ NEW LIFE LIMOUSIN/VENTURE LIVESTOCK ENT. HAWKEYE LAND & CATTLE HEWSON LAND & CATTLE CO.

Ashton & Kendra Hewson PO Box 182, Unity, Saskatchewan S0K 4L0 306.390.7987 | doublebcattleco@yahoo.ca


OFFICE UPDATE/ NOUVELLES DU BUREAU DE L’ALC Une nouvelle année est une nouvelle saison de vêlage est très attendue. L’année 2021 était une année de défis et ajustements avec les restrictions dû au Covid. Notre industrie était très résiliente et a amélioré notre approche en affaires. MISE À JOUR VENTE DE TAUREAUX

Le Canadian Limousin Association vous invite à visiter la page ‘Events’ sur le site web, www.limousin.com, pour une liste complète de ventes de taureaux, et des liens au catalogues si disponibles. Vous pouvez aussi visiter notre page Facebook, chaque vente est publiée là avec les liens. L’Association a plusieurs outils disponibles pour vous pour avoir du succès dans la race Limousin. Svp utiliser les a leur plein potentiel. On offre téléchargement de catalogues pour les préparer, envoi courriels aux membres et listes d’envois. On a aussi des logos Limousin, publicité pour les tags Limousin et information d’ADN qui peuvent être inclus dans vos pubs et catalogues de ventes. Svp contacter le CLA pour cette information. CJLA IMPACT SHOW & CLA ASSEMBLE ANNUELLE GÉNÉRALE

LIMOUSIN VOICE / SPRING 2021

L’Association des membres juniors Limousin de l’Ontario sera l’hôte cette année du Show Impact des CJLA, nous avons donc hâte de nous rendre (dépendant de Covid) à Spencerville, en Ontario, du 28 juillet au 31 juillet prochain. J’ai travaillé étroitement avec les membres du comité organisateur, et je suis très satisfaite concernant le programme prévu d’activités. Le fait saillant de cette semaine consistera en une croisière en bateau autour des Milles Iles. Tous les membres juniors seront bienvenues, et des bovins seront disponibles pour ceux qui voudraient en emprunter pour la compétition. Toutes les personnes intéressées par la race Limousin sont invitées à se joindre à nous au cours de l’après-midi du 30 juillet, alors qu’on aura la présence d’un conférencier et qu’on effectuera une visite d’un parc d’engraissement. L’Assemblé Annuelle Générale du CLA se tiendra de concert avec le Show Impact, soit vendredi le 30 juillet à 19 :00. Nous invitions tous les éleveurs Limousin à venir à leur assemblée, afin d’être au fait des dernières nouvelles de votre association et pour faire entndre votre voix.

14

MISE EN CANDIDATURE AU CONSEIL D’ADMINISTRATION DU CLA

Les formulaires de mise en candidature pour un poste au Conseil d’administration du CLA sont disponible sur notre site internet. Ils devront être transmis au bureau du CLA au plus tard le 21 avril 2021. Les mises en candidature doivent maintenant être déposées à l’avance et elles ne seront pas acceptées lors de l’Assemblée Annuelle Générale. Je souhaite à tous les membres tout le succès pour vos vêlages et la vente de vos taureaux.


BY / PAR

BULL SALE UPDATES

The Canadian Limousin Association invites you to visit the Events page on the CLA website www.limousin.com for a listing of upcoming bull sales, and links to catalogues when available. You can also stay up to date with upcoming sales on our Facebook page as each sale is posted there with catalogue links. The Association has numerous tools available to you to be successful in the Limousin breed. Please make sure you are using them to their full potential. We offer catalogue downloads to prepare sale catalogues, e-blasts to members and mailing lists. We also have Limousin logos, Limousin tag advertisements and DNA information that can be included in your sale catalogues and advertising. Please contact the CLA for this information. CJLA IMPACT SHOW & CLA ANNUAL GENERAL MEETING

Photo: Jenna Loveridge

The Ontario Junior Limousin Association will be hosting this year’s Canadian Junior Limousin Impact Show and we look forward to (COVID-19 regulations pending) travelling to Spencerville, Ont. July 28th – July 31st. I have been working closely with the committee and I am very excited about the events we have planned for you. The highlight of the week will be a boat cruise around the Thousand Islands. All juniors are welcome to participate, and cattle will be available to those that would like to borrow. Limousin enthusiasts are invited to join us the afternoon of July 30th for a feedlot tour and speaker. In conjunction with the Impact Show, the CLA Annual General Meeting will be held on Friday July 30th at 7:00 pm. CLA members, please plan to attend this meeting to stay up to date on the Association and to have your voice heard. CLA BOARD OF DIRECTOR NOMINATIONS

Nomination forms are now available for the CLA Board of Directors on our website. They must be submitted to the CLA by April 1, 2021. Nominations must be done ahead of time and will not be accepted from the floor during the meeting. I wish all members a successful calving and bull sale season.

LIMOUSIN VOICE / SPRING 2021

A new year is upon us and a much-anticipated new calf crop is arriving. 2020 was a year of challenges and adjustments to live under COVID-19 restrictions. As an industry we have been resilient and have updated and improved our business practices during this time.

CLA OFFICE UPDATE

Laura Ecklund

15


ACTIVE SIRES AVERAGE

GEST

CED

BW

WW

YW

MILK

TM

CEM

SC

STAY

DOC

YG

CW

CREA

MARB

CFAT

-2.9

9

2.0

62

89

22

53

5

0.6

12

11

-0.58

18

1.19

-0.14 -0.09

GEST

CED

BW

WW

YW

MILK

TM

CEM

SC

STAY

DOC

YG

CW

CREA

MARB

-2.5

9

2.5

57

81

23

52

5

0.5

14

9

-0.59

13

1.14

-0.15 -0.10

GEST

CED

BW

WW

YW

MILK

TM

CEM

SC

STAY

DOC

YG

CW

CREA

MARB

-2.7

9

2.3

61

86

23

53

5

0.6

14

11

-0.59

16

1.18

-0.15 -0.09

ACTIVE DAMS AVERAGE

CFAT

NON-PARENTS AVERAGE

GEST Gestation Length (higher value = longer gestation length)

SC Scrotal (higher value = sons have larger scrotal,

CED Calving Ease Direct (higher value = greater calving ease)

daughters mature earlier)

BW Birth Weight (higher value = larger birth weight)

STAY Stayability (higher value = greater chance daughters will

WW Weaning Weight (higher value = heavier calves

stay productive in herd longer) DOC Docility (higher value = more docile progeny) YG Yield Grade (higher value = better yield) CW Carcass Weight (higher value = heavier carcasses) CREA Rib Eye Area (higher value = larger rib eye area) MARB Marbling (higher value = additional marbling) CFAT Back Fat (higher value = more back fat)

at weaning) YW Yearling Weight (higher value = heavier calves at 1 year) MILK Milk (higher value = additional milk from daughters TM Total Maternal (higher value = cow has calves with higher weaning weights) CEM Calving Ease Maternal (higher value = greater calving- ease in first-calf daughters)

CFAT

LIMOUSIN

LIMOUSIN VOICE / SPRING 2021

BREED AVERAGE EPDS

16

All breeds do not need the same scrotal size, which means you can’t compare Limousin with other breeds because scrotal size will be different, and Limousin will need less scrotal size than other breeds to do the job. Scrotal circumference is a trait which is moderately to highly heritable. Research indicates that testicle size is an excellent indicator of age at puberty of a sire's daughters and is also related to seminal quality and quantity.

AVERAGE SCROTAL CIRCUMFERENCE FOR LIMOUSIN BULLS

SUGGESTED MINIMUM SCROTAL MEASUREMENT REQUIREMENTS FOR LIMOUSIN BULLS AGE (MONTHS)

SC (CM)

12

29 CM

AGE (MONTHS)

SC (CM)

13

30 CM

12

31.5 CM

14

31 CM

24*

35.7 CM

15

31.5 CM

16-20

32 CM

21-30

33 CM

*Bottom 10th percentile = 33 cm


Electric Impact The Electric bulls and females are stamped with his power, performance and eye appeal.

THANK YOU TO OUR BUYERS IN THE 2020 WESTERN SELECT SALE. We are very excited to see these exciting breeding pieces working in their new homes.

Semen Available

Highland Stock Farms Venture Livestock New Life Limousin Boulder Land & Cattle After Hours Limousin Pinnacle View Limousin Ben Armitage Qually-T Limousin Zimmerman Cattle Co Four Mac Farms

Semen Inventory is available on all our exciting breeding bulls – call for prices and details.

Packed

OUR BULL PEN IS

with Power

GREENWOOD Wisteria 14G

Thank you to Highland Stock Farms for purchasing this gorgeous Electric daughter. Her future will be very bright.

Come for a visit and pick out your future herdsire.

GREENWOOD Hollywood JSP 44H

SCOTT AND JACKIE, JAYDEN & JAXON PAYNE

GREENWOOD Hay

Day JSP 701H ET

GREENWOOD Hudson PYN 702H ET

Home 306.825.4328 Jackie 780.870.8184 Jayden 306.821.2260 Jaxon 306.830.0456 PO Box 159 • Lloydminster • SK S9V 0Y1 • greenwoodlimo@mcsnet.ca

GREENWOOD Husky PYN 20H

GREENWOOD Half

Pipe PYN 708H ET

Cattle, semen and embryos always for sale


If the year 2020 taught us anything, it is that life is unpredictable. With the uncertainties of these ever changing times, the Continental Connection bull sale has decided to embrace the future. We are grateful for the gift of technology and have decided for 2021 to switch to an Online Only format utilizing the BC Livestock “Next Lot” platform. Photos and videos will be available early March, catalogue will arrive mid March. Be sure to contact us to make sure you are on the mailing list. As always, you are more than welcome to come and view the bulls any time prior to the sale in addition to our open house on April 2nd. Make sure to watch our website and Facebook page for all of the details!

2021

Online Only Format BC Livestock NEXT LOT platform 2 days to bid and buy the bulls of your choice! Worry free MAX BID option

www.bclivestock.nextlot.com/public

ON FARM VIEWING OF THE BULLS AT PINNACLE VIEW LIMOUSIN

Register to bid at www.bclivestock.nextlot.com/public Contact Elysia Penner, BC Livestock’s Purebred Representative for registration assistance. Scan this QR Code to be directed to the BC Livestock site!

JOIN US FOR LIGHT REFRESHMENTS, A LOOK THROUGH THE BULLS AND GET SALE SUPPORT FROM OUR ON-SITE STAFF!

The Swaans & Kishkans

ROB: 250-991-8229 | ERIN: 250-991-6654 QUESNEL, BC | kishkan@quesnelbc.com | www.pvlimousin.com


20

WRITTEN BY

PHOTOGRAPHY

Tessa Verbeek

Emily Gibson

ZIMMERMAN CATTLE COMPANY

BRINGING DREAMS TO LIFE Nicholas Zimmerman gets his start in the purebred business with quality Limousin genetics.

I

t is tough to find something more inspiring than seeing a young person with passion bringing their dreams to life. Look to Clifford, Ont. and you will find just that, as 19-year-old Nicholas Zimmerman grows his newly founded purebred Limousin operation, Zimmerman Cattle Company.

LIMOUSIN VOICE / SPRING 2021

Nicholas’ father Keith Zimmerman and uncle Wayne Zimmerman operated a dairy on their 300 acres of land before starting a commercial beef herd of predominantly Limousin cattle. Today their commercial Limousin herd consists of 90 breeding females, many of which go back to genetics from Smart Limousin and other local Limousin breeders. This past year, Nicholas decided to delve into the purebred Limousin business in a big way. “I really like how our commercial Limousin cattle develop,” Nicholas says, “their muscling and docility are characteristics that make the breed exceptional.” After starting out with a few commercial Limousin of his own last year, Nicholas purchased some registered females he had his eyes on to begin his purebred herd. In the fall, he partnered with Payne Livestock and purchased their red homozygous polled RPY Paynes Rush 1H ET bull sired by JYF Chunk 35C and out of EDW Beach Body. “I am really excited to see what he does for my herd,” Nicholas and Payne Livestock are also selling semen on the bull, which is a first for Nicholas. He intends to utilize artificial insemination and embryo

Below: Nicholas, Keith, Wayne Zimmerman


LIMOUSIN VOICE / SPRING 2021

21


transfer more in the future as he focuses in on genetics that work best for his operation. Building an elite herd of the highest quality is his goal.

Livestock. The Zimmerman’s grow their own corn for silage and grain for cattle feed and feed a mix of corn silage and hay to cut down on their hay requirements.

He is off to an excellent start, investing in top females from B Bar Cattle, Balamore Farm Limited, Carlsruhe Cattle Company, Clark Cattle, Greenwood, New Life Limousin, Smart Limousin and Wulf Cattle to add to his growing herd of 20 registered animals. He also registered his first two animals with his own NKZ prefix this past year.

When making his buying decisions Nicholas does his research on not only the visual appraisal of the animal but also takes a look at the EPDs, data and ratios on his intended purchases. He has learnt a great deal about the genetics in the Limousin breed as he looks to source progeny of leading sires and proven dams.

As is the case in many Ontario operations, the cattle overwinter in the barn. Calving begins around the 1st of February and their calves are marketed at Brussels

LIMOUSIN VOICE / SPRING 2021

22


“Becoming a member of the Canadian Limousin Association has been a very good experience,” Nicholas says, “everyone has been very welcoming and helpful.” Among those who have been of great help to Nicholas in getting started is TaDomi Hunt, another young Limousin breeder from just north of the Zimmerman’s in Hanover, Ont. Nicholas’ advice for the next person who may be wanting to start a purebred Limousin herd, “Ask for some help and people’s opinion and research into things. Plenty of people are willing to help you.”

LIMOUSIN VOICE / SPRING 2021

"ASK FOR SOME HELP AND PEOPLE’S OPINION AND RESEARCH INTO THINGS. PLENTY OF PEOPLE ARE WILLING TO HELP YOU."

23


Left: RPY Paynes Rush 1H ET owned by Payne Livestock and Zimmerman Cattle Company. Photo: Christine Boake.

LIMOUSIN VOICE / SPRING 2021

Nicholas, who also works full time at Grey Ridge Eggs in Listowel, Ont., intends to grow his herd up to 50 head of high-quality females. He is looking forward to continuing to bring in a variety of genetics into his herd. He also has his sights set on entering the showring someday – something that he did not grow up doing, but is keen to get into with his purebred animals. His ultimate goal is to eventually have his own open house and private treaty bull sale, selling to other commercial herds in the area as well as other seedstock breeders.

24

"THEIR MUSCLING AND DOCILITY ARE CHARACTERISTICS THAT MAKE THE BREED EXCEPTIONAL.”

As Limousin continues to excel in terms of carcass and yield, Nicholas feels that this strength of the breed will continue to make it a soughtafter choice by bull buyers. This, along with continuing to get Limousin youth, including those from commercial operations, like Nicholas, excited about and involved in the breed, will be a recipe for success as the Limousin breed moves into this new decade. It is young people like Nicholas, who bring passion and excitement to our breed, that keep us all young at heart and passionate about what we do and why we do it.


SGL HULK UDX 86H

Sire: RPY Paynes Diesel 37D

SGL HANDSOME DJE 201H

Sire: Richmond Burnindaylight SRD 24B

FOR SALE BY PRIVATE TREATY Make sure to follow us on Facebook & Instagram

Sire: B Bar Jaguar UZX 28D

Trevor, Lorna, Wyatt & Leighton Dyck S W I F T C U R R E N T, S A S K A T C H E WA N Call 306.773-7196 or email tldyck@yourlink.ca www.shortgrasslimousin.com

2021_02_03_shortgrass_limovoice_v3.1.indd 1

Excellence

Annual March 11 2:00 PM

33rd

BU L L & F E M A L E S A L E

Offering 40+ B U L L S XLR 35H

XLR 37H

SIRE: EXCEL POLLED FULL MONTY 29F

THURSDAY SALE

At the Ranch

WESTLOCK, AB

R ED & BL ACK | LIMOUSIN & A NGUS Y E A R L I N G S & T W O -Y E A R O L D S

XLR 66G

SIRE: RUNAWAY EXIT

TEXT FOR A CATALOG 780-349-0644 OR VIEW IT ONLINE Stop in for our ongoing “Open House” between February 10 and March 10 and receive a $100 sale credit, plus be entered to win one of 2 $500 credits.

2021-02-03 3:21 PM

SALE DAY BIDDING WILL BE ON-SITE, AS WELL AS ONLINE AT WWW.DLMS.CA

XLR 29H

SIRE: EXCEL POLLED ESCALADE 8F

www.excelranches.com RON & BARB MILLER 780-349-2135 CODY & AMY MILLER 780-349-0644

LIMOUSIN VOICE / SPRING 2021

SGL HALL OF FAMER UDX 71H

Come check out these bulls and many more AT THE FARM – Bulls that will improve your cattle herd.

25


ANNUAL BULL & FEMALE SALE

SATURDAY, MARCH 6, 2021 • 2PM AT THE RANCH, MORINVILLE, AB RGK 413G

RGK 537G BY HANSEN'S DOZER SEH 7D

RGK 903G BY HANSEN'S DOZER SEH 7D

RGK 247G BY HANSEN'S DOZER SEH 7D

RGK 244G BY RPY PAYNES ELEVATION 43E

RGK 501G BY RPY PAYNES ELEVATION 43E

RGK 625G BY RPY PAYNES ELEVATION 43E

RGK 6H BY RICHMOND ZODIAC SRD 202E

RGK 58H BY RICHMOND ZODIAC SRD 202E

RGK 42H BY RICHMOND ZODIAC SRD 202E

SELLING 24 TWO YEAR OLD BULLS, 17 YEARLING BULLS, AND 5 OPEN PUREBRED HEIFERS

RAYMOND & CORINE VERBEEK HOME (780) 939-2173 | RAYMOND (780) 982-2176 Morinville, Alberta | crverbeek@xplornet.ca | www.hillviewfarmslimousin.com


VIEW VIDEOS OF ALL LOTS

WWW.HILLVIEWFARMSLIMOUSIN.COM SALE BROADCAST AT DLMS.CA RGK 511H BY WULFS X FACTOR 7523X

RGK 903H BY LFLC EASY STREET 107E

RGK 244H BY LFLC EASY STREET 107E

RGK 420H BY LFLC EASY STREET 107E

RGK 86H BY RPY PAYNES ELEVATION 43E

RGK 125H BY RPY PAYNES ELEVATION 43E

RGK 323H BY RICHMOND ZODIAC SRD 202E

RGK 35H BY HANSEN'S DOZER SEH 7D

RGK 37H BY EDW DISTRIBUTER RWK 641D

CONTACT US FOR A CATALOG AND COME FOR A TOUR!

COLIN, TESSA, & RYLIN VERBEEK COLIN (780) 982-1676 | TESSA (403) 636-1066 FIND US ON FACEBOOK AT | WWW.FACEBOOK.COM/HILLVIEWFARMSLIMOUSIN

RGK 247G


NEWS SUBMITTED BY

Jocelyn Kennedy

CANADIAN JUNIOR LIMOUSIN ASSOCIATION The CJLA would like to thank you for all of the support in 2020, despite the difficulties of the year. We have had many setbacks, with cancellations and postponements, but we were still well supported and we thank you for that. It is greatly appreciated by all! The CJLA Board has been and will continue to work on junior incentive ideas for the members of the CJLA. Stay tuned for updates on the Facebook and Twitter pages. The 2021 CJLA Impact Show is to be held in Spencerville, Ont., from July 28 to August 1, 2021. This is dependent on COVID-19 restrictions and whether we are capable of having an event such as this show. We are excited to hopefully get back in the show ring together and get a chance to have a great time in Spencerville. The show committee is planning the Impact Show to be as similar as possible to the original one planned. We can’t wait to see you all at the end of July in Spencerville! The CJLA would like to wish everyone our best wishes for 2021 and a successful calving and showing year!

LIMOUSIN VOICE / SPRING 2021

Photos: Jill Renton with Cattlevids

28


SOCIAL NEWS

STOCKING THE HERD 1

3 Cherway Limousin Junior Division has had

2

a herd expansion! Congratulations to Marc & Ellen Favreau, and big sister Emily on the safe arrival of Cassidy Eva. Wayne & Cheryl McPherson are proud to welcome the newest granddaughter to Cherway Limousin, Sanford, Man.

1 Noah Warren Stewart joined the 2 Congratulations 777 Cattle Co. & Stewart Limousin operations at Stettler, Alta. on December 15, 2020, weighing 8 lb. 5 oz. and 19 inches. Congratulations to Tyler and Claire Stewart on their new addition!

to Justin and Melissa Burgess of New Life Limousin, Hanover, Ont. who welcomed a baby boy, Boyd Allan James Burgess, on December 24, 2020.

3

CONDOLENCES 4 Our sincere condolences to Scott and Lesley Hansen

of Hansen Limousin, Entwistle, Alta. as they grieve the passing of Scott’s father, John “Ed” Edward Hansen who passed away on January 2, 2021 at the age of 85 years.

5 Sincere

condolences go out to the Rea family of Bar 3R Limousin, Marengo, Sask. on the passing of Dorene "Dolly" Rea on January 4, 2021 at the age of 90 years.

place in Canadian Limousin history. She is survived by her husband Jim, who still resides at their High River home. Jim and Ruth met while serving in the Royal Canadian Air Force and following their service careers, entered into the airline industry in a large way. Jim was a founding member of the Manitoba Limousin Association and was also a founder/member of the CLA and NALF. Together, Jim and Ruth operated Goldenview Farms at High River, Alta. – their fullblood operation was known far and wide in North America. Together with Nordic Farms they shared the first Limousin Leader of the Year award in 1975. They held their first “Stampede Spectacular” Production Sale in July 1976 and made a notable $60,000 sale for half interest in their bull Goldenview Hercules to a ranch in Oklahoma in 1979. Jim was chairman of the successful 1982 Limousin Congress in Calgary. In 1985 they sold the first ‘million-dollar Limousin female’ with quarter interest in a fullblood female selling for $250,000. They dispersed their full French herd in the 1988 with 104.75 lots averaging $9,530 and grossing $998,350. Those who were in the Limousin business during those days remember Jim and Ruth as pivotal and influential breeders. Ruth will be remembered as a keen cattlewoman and quick wealth of knowledge about pedigrees by all who had the privilege of knowing her.

LIMOUSIN VOICE / SPRING 2021

6 The Canadian Limousin Association extends sincere condolences to the family of Ruth McBride, a woman who has a marked

29


UPCOMING 2021 SALE DATES 2.8.21 ............... THE “YELLOWSTONE” ONLINE SALE, Presented by Venner Limousin, L365 Online Sales 2.11.21 ..............................RUST MOUNTAIN VIEW RANCH “ACE IN THE HOLE” BULL SALE, Mercer, ND 2.13.21..........................TREFTZ “WHERE MUSCLE STILL MATTERS” ANNUAL BULL SALE, Wetonka, SD 2.14.21 .................................................SPRING CREEKS CATTLE CO ANNUAL BULL SALE, Fennimore, WI 2.16.21 ................................................... COLEMAN/TREXLER ANGUS ANNUAL BULL SALE, Missoula, MT 2.16.21 .................................................... WOODARD’S IN THE ROCKIES ONLINE SALE, L365 Online Sales 2.22.21 ................................................................ JYF ANNUAL PRODUCTION SALE, Flintoft, SK CANADA 2.23.21 ..................EDWARDS LAND & CATTLE BULL & BRED FEMALE ONLINE SALE, L365 Online Sales 2.24.21 ..................................................................ATAK LIMOUSIN ONLINE BULL SALE, L365 Online Sales 2.26.21 ......................................................... WIECZOREK LIMOUSIN ANNUAL BULL SALE, Mt Vernon, SD 2.27.21 .................................................................LONELY VALLEY KEEPIN’ KIND BULL SALE, Creston, NE 3.6.21 .................................................LINHART LIMOUSIN BUSINESS DONE RIGHT BULL SALE, Leon, IA 3.9.21 .........................................................SCHOTT LIMOUSIN 34TH ANNUAL BULL SALE, Mobridge, SD 3.10.21 ......................................................... JONES BROTHERS ONLINE FEMALE SALE, L365 Online Sales 3.16.21 .................VAUGHN FARMS ‘GENETICS FOR THE FUTURE’ PRODUCTION SALE, Napoleon, ND 3.20.21........................................PINEGAR LIMOUSIN HERDBUILDER TWENTY-SEVEN, Springfield, MO 3.21.21 ............................................ MAGNESS LAND & CATTLE SOUTHERN DIV. BULL SALE, Miami, OK 4.3.21 ............................. MAGNESS LAND & CATTLE WESTERN SLOPE ANNUAL BULL SALE, Loma, CO 4.6.21 .................................................................COLEMAN LIMOUSIN ANNUAL BULL SALE, Missoula, MT 4.8.21 ........................................WULF CATTLE ANNUAL OPPORTUNITY SALE OF 2021, DVAuction.com 4.13.21 .................................................................HAGER CATTLE CO. ANNUAL BULL SALE, Karlsruhe, ND 4.14.21 ................................................................. PETERSON’S L7 BAR ANNUAL BULL SALE, Pukwana, SD 4.18.21 .................................................... P BAR S RANCH PROOF OF PROGRESS SALE, Sand Springs, OK 4.20.21 .......................................................LAWRENCE FAMILY LIMOUSIN ONLINE SALE, SC Online Sale 4.24.21......................................................TEXAS LIMOUSIN ASSOCIATION ANNUAL SALE, Cameron, TX 4.27.21 ............................. LINHART DIVAS FALLBORN ONLINE SHOW HEIFER SALE, L365 Online Sales 5.1.21 ........................................ COYOTE HILLS RANCH ANNUAL PRODUCTION SALE, Chattanooga, OK 5.7.21 ................ NEXT GENERATION SALE OF 2021, Glendenning’s J Bar J Annual Production Sale, Lebanon, MO 5.15.21 ............................................ SMOKY MOUNTAIN CLASSIC LIMOUSIN & LIM-FLEX SALE, Gray, TN 5.22.21 ............................................................................... THE GREAT AMERICAN PIE SALE, Lebanon, MO 5.25.21 ..........................................................................................ALL RED ONLINE SALE, L365 Online Sales


“Striving to produce the finest Limousin feeder cattle on the planet” DEVELOPING 18 TWO-YEAR OLD BULLS FOR OUR TUESDAY, MARCH 9, 2021 ANDREW RANCHES AND DEJAGER LIMOUSIN

COMMERCIALLY ORIENTED

Limousin

BULL SALE AT BOW SLOPE SHIPPING AT 2PM, BROOKS, AB

BW 85

BW 92

WW 667

WW 629

YW 1172 HOMO POLLED

YW 1134 POLLED

ANDREW OSCAR PRINCESS 934G ANDREW RANCHING ANDREW RANCHES

ANDREW SLATE YOSY 922G Greg & Linnea Tim, Lois & Clayton

403.377.2572 403.779.2273

glandrew@eidnet.org tlandrew@netago.ca

YOUNGSTOWN, AB @AndrewRanches

2021_02_limo_voice_andrew_ranches_v2.1.indd 1

2021-02-03 1:30 PM

26TH ANNUAL

BULL SALE

SELLING

30 – Two Year Old, Polled, Red, Black, LIMOUSIN BULLS

MARCH 18, 2021 • 1PM (MST) SONS SELL

The Rea Family Marengo, SK

1/2 BROTHERS SELL

Catalogue online in color at

www.bohrson.com

DLVL BUD ICE

CALL FOR DETAILS Our reputation speaks for itself. Quality you can count on!

NEW SALE LOCATION!

FULL BROTHER SELLS

Ken Rea 306-463-7454 rea54@live.com Jamie Rea 306-460-5144

LIMOUSIN VOICE / SPRING 2021

Talk to us about our Sight Unseen Purchase & Boarding Program FREE DELIVERY!

31


32

WRITTEN BY

Tessa Verbeek

WHY PHOTOGRAPHY

Dirk Brouwer Photography

LIMOUSIN

A JUNIOR'S POINT OF VIEW

LIMOUSIN VOICE / SPRING 2021

Cattle have been a big part of Kira’s life since she was very young. She was one of the first youth to participate in the Cleaver Kids pilot project at 8 years of age and was a 4-H member for 12 years. In her final year of 4-H she was a provincial ambassador for the program. She became a member of the Canadian Junior Limousin Association (CJLA) in 2016, registered KLA as her own herd prefix and started K. Axley Limousin. This past August she joined the CJLA board of directors and was elected as Secretary. After graduating from high school last year, she is now taking the Animal Science Technology program majoring in Livestock Sciences at Lakeland College in Vermilion, Alta. Upon receiving her diploma from Lakeland College, she plans to continue her schooling to receive a Bachelor’s degree in Animal Sciences and eventually work as a livestock nutritionist. “Growing up I have always loved the Limousin breed, but it wasn’t until we began to expand and diversify our commercial herd that I really began to appreciate everything that the breed had to offer,” Kira recalls, “The natural muscling that the breed contributes is what continues to be a strong selling

KIRA AXLEY

H

ailing from south of Czar, Alta., 19 year old Kira Axley lives and breathes every aspect of farm life on her family’s cattle operation, North Slope Farms. Together with her brother Karsten and her parents, Eugene and Sylvia, the family runs 250 purebred Limousin cows along with 100 Limousin influenced commercial cows. The family offers select bulls by private treaty each year. Every November they market their calves at their local auction market. For the past 30 years their calves have been purchased by two family run operations in Ontario and one in Alberta. This relationship has remained strong as these feedlot operators have been pleased with the quality of the calves they receive, their performance on feed and the yield they garner at slaughter time.


LIMOUSIN VOICE / SPRING 2021

33


34

LIMOUSIN VOICE / SPRING 2021

point for me as it easily adds pounds to the scale when shipping calves in the fall or selling finished steers in the spring. The quiet disposition that the Limousin breed posses is another factor that has me hooked.” Kira also remarks that the tidy udders and the natural mothering ability of Limousin cows along with the vigour possessed by the newborn calves are all traits she finds appealing about the breed. The Axley family has moved much of their purebred herd into their commercial spring calving group. Limousin cows are able to get the job done themselves, rarely needing intervention at calving or help to get newborn calves up and sucking, which saves a lot of headaches at calving time. In the range country where the Axley’s run their herd, structural soundness and good feet and legs


“We aim to produce bulls that have the traditional, heavily defined Limousin hip and that can go out and work for years on end without breaking down structurally,” Kira explains, “Same goes for our females, we look for a well structured, solid footed female that can go out and travel on the large pastures we graze and make the long walk home in the fall.”

The Axley’s are big believers in the benefits that Limousin genetics bring to all facets of the Canadian beef industry. They have seen the benefits of running a predominantly Limousin based commercial herd, and their loyal buyers have reported back the gains and superior muscling of the cattle that go into their feedlots. This translates into more saleable product at slaughter without the wasted pounds of fat, which is a valuable asset for

35 LIMOUSIN VOICE / SPRING 2021

"ONE OF THE BIGGEST LESSONS THAT I HAVE LEARNED...IS THAT FUNCTIONALITY COMES WAY BEFORE EYE APPEAL AND SHOW RING SUCCESS."

are imperative. They appreciate the natural muscling and hip that their Limousin animals have without excessive feed needs and also note the longevity of their females and bulls.


everyone along the supply chain as we work together to produce beef more efficiently. “Going forward, I hope that the Limousin breed will be recognized as one of the top breeds of choice when crossing to raise feeder cattle,” Kira comments, “I think that the cattle industry as a whole can work towards this by really recognizing and highlighting the increased yield received from the Limousin influenced carcass as well as begin to select calves to enter into the finishing feedlots that posses the Limousin quality characteristics.” Growing up on an operation that breeds seedstock and raises them in the same manner as their commercial herd, Kira has experienced firsthand how their Limousin cattle work for them – not the other way around. She sees that the best way that seedstock breeders can serve the commercial sector is by continuing to breed for productivity and soundness. “One of the biggest lessons that I have learned as I have been growing my herd and selling the seedstock off them is that functionality comes way before eye appeal and show ring success. The more I begin to see my herd grow and perform this becomes more and more prevalent.”

LIMOUSIN VOICE / SPRING 2021

She credits her Dad, Eugene, with guiding and teaching her how to build a strong cowherd and supporting her throughout the years as she developed and showed her cattle.

36


37 “MY GREATEST ADVICE TO ANYONE STARTING ON THIS JOURNEY IS TO START SMALL AND FOCUS ON THE BASICS." “My greatest advice to anyone starting on this journey is to start small and focus on the basics to build a structurally sound and functional cow herd that will be able to support you for many years to come. Don’t get caught up in comparing yourself to other large, successful operations which have been going for a long time.” Kira has laid a tremendous foundation with the majority of her herd being her own breeding. She also added a couple of females from Willowcrest’s herd dispersal and a young female from Nith Valley Limousin. Her females are hardworking ranch cows that do exactly what the Limousin breed is renowned for – bringing home big, beefy calves every fall without fail. She adds, “Don’t get discouraged if your cattle are not competing in the way that you are wanting because in the end you are eventually going to find someone who admires your style of cattle and operation.” For the past three consecutive years, her 4-H market steers have been slapped Club Grand Champion and District Reserve Champion Market Steers. Another proud moment for Kira was winning the Supreme Female championship in her 4-H District for four consecutive years with females that were all related.

Kira’s plans for the future include continuing her herd of purebred cattle that she has started. She would like to introduce new genetics, even potentially some from Australia. She would also like to show her cattle at larger shows across Canada and continue to dabble in selling prospect steers. As shown by Kira’s back-to-back success, Limousin and Limousin cross steers are tremendously competitive as 4-H projects! It is wonderful to see a recent 4-H alumni combining her passions and sharing that with other youth – and she is only getting started.

LIMOUSIN VOICE / SPRING 2021

“Females are my favourite to show, particularly cow/calf pairs, and achieving this was amazing and is partially why I am so faithful in the productivity of the Limousin breed!”

37


SALES REPORTS 9TH ANNUAL WESTERN SELECT LIMOUSIN SALE December 10, 2020 • Lloydminster, SK Auctioneer: Ryan Dorran Sale Management: Bohrson Marketing Services SALE GROSS $283,300 37

LIVE LOTS

AVERAGED $7,657

STOCKER

For week ending January 29, 2021

MARKET REPORT

ALBERTA WEIGHT

STEERS

HEIFERS

800 – 899

171.00-180.00

154.00-166.00

700 – 799

177.00-190.00

163.00-175.00

600 – 699

191.00-209.00

175.00-183.00

500 – 599

214.00-233.00

186.00-205.00

400 – 499

230.00-254.00

201.00-215.00

WEIGHT

STEERS

HEIFERS

800 – 899

162.12-185.78

127.19-159.23

700 – 799

170.86-203.50

141.85-170.42

600 – 699

179.08-219.19

144.25-180.92

500 – 599

183.01-238.45

156.98-195.79

400 – 499

211.02-251.50

154.59-193.95

SALE HIGHLIGHTS – HIGH SELLING BULLS LOT 3

LOT 2

LOT 1

Greenwood Home Grown 704H sired by Cottage Lake Border Agent consigned by Greenwood sold for $31,000 to Pinnacle View Limousin, BC DBCC The Hurt Locker 5H sired by HLC DBCC Flat Liner 05F ET consigned by Double B Cattle Co. sold for $8,500 to Anchor B Limousin, SK DBCC Hacksaw Ridge sired by HLC DBCC Flat Liner 05F ET consigned by Double B Cattle Co. sold for $6,500 to Eden Meadows Limousin, SK

ONTARIO

HIGH SELLING BRED HEIFERS LOT 11

LIMOUSIN VOICE / SPRING 2021

LOT 13

38

Greenwood Wisteria 14G sired by Greenwood Electric Impact ET consigned by Greenwood sold for $22,000 to Highland Stock Farms, AB

LOT 18

Greenwood Riviera 81G sired by Greenwood Electric Impact ET consigned by Greenwood sold for $14,000 to Ben Armitage, AB

Greenwood Too Much Fun 40G sired by Cottage Lake Big Start consigned by Greenwood sold for $8,000 to After Hours Limousin, ON

LOT 9

Plains Gravedancer 21G sired by PLNS Polled Executioner 19E consigned by Plains Limousin sold for $7,250 to Balamore Farms Limited, NS

LOT 17

Greenwood Zoom Bloom 715G sired by Cottage Lake Border Agent consigned by Greenwood sold for $11,000 to Boulder Land & Cattle, ON

LOT 16

Greenwood Tender 37G sired by RPY Paynes Cracker 17E consigned by Greenwood sold for $10,000 to Venture Livestock, AB and New Life Limousin, ON

LOT 4

HIGH SELLING HEIFER CALVES LOT 40

Greenwood Zoom Bloom 706H sired by Cottage Lake Border Agent consigned by Greenwood sold for $15,000 to Pinnacle View Limousin, BC and Venture Livestock, AB

Pinnacle’s Glamour 41G sired by Greenwood Electric Impact ET consigned by Pinnacle View Limousin sold for $9,500 to Greenwood, SK

LOT 32

RPY Paynes Hot Dam 37H sired by LFLC Dollar Bill 764D consigned by Payne Livestock and Hi-Way Limousin sold for $10,000 to Qually-T Limousin

LOT 21

Andrew’s Oscar Yosy 921G sired by B Bar / Hawkeye Oscar 1E ET consigned by Andrew Ranches sold for $9,500 to Hawkeye Land & Cattle, ON

LOT 35

DBCC Harlequin 1H sired by RPY Paynes Cracker 17E consigned by Double B Cattle Co. sold for $7,000 to Eden Meadows Farm, SK and Payne Livestock, SK

LOT 12

Greenwood Too Much Fun 27G sired by Greenwood Electric Impact ET consigned by Greenwood sold for $8,500 to Highland Stock Farms, AB

LOT 31

RPY Paynes Showtime 24H sired by LFLC Dollar Bill 764D consigned by Payne Livestock sold for $6,500 to Lazy H Limousin, SK

LOT 10

Greenwood Y&R 714G sired by RPY Paynes Diesel 37D consigned by Greenwood sold for $8,250 to Boulder Land & Cattle, ON

LOT 34

Anchor B Havanna 9H sired by HUNT Credentials 37C ET consigned by Anchor B Limousin sold for $5,000 to Nor-Alta Limousin, AB


SALES

B BAR CATTLE 4TH ANNUAL BULL & FEMALE SALE

SALE GROSS $293,375 21

BULLS

AVERAGED $8,500

11

BRED HEIFERS

AVERAGED $11,250

2

SEMEN LOTS

AVERAGED $6,813

32

LOTS

AVERAGED $9,168

SALE HIGHLIGHTS – HIGH SELLING BULLS LOT 1

B-Bar Serratelli 72H sired by RPY Paynes Cracker 17E sold for $21,000 to Glendenning J Bar J, MO and Misty Meadows Limousin, MO

LOT 7

B-Bar Carhartt 71H sired by RPY Paynes Cracker 17E sold for $20,000 to Bar 3R Limousin, SK

NEW YEAR’S RESOLUTION FROZEN GENETIC SALE December 31, 2020 • DLMS.ca racehorse style close-out Sale Management: Bohrson Marketing Services EMBRYO LOTS GROSSED $24,300 • SEMEN LOTS GROSSED $10,000 7

EMBRYO LOTS

AVERAGED $972/EMBRYO

1

SEMEN LOT

AVERAGED $100/DOSE

1

RIGHT TO FLUSH

AVERAGED $3,500

SALE HIGHLIGHTS – HIGH SELLING SEMEN LOT 110

100 doses of Summit Ranch-Hand P40 consigned by Excel Ranches sold for $100 per dose to B-Bar Cattle, SK; Diamond T Limousin, MB; and Double B Cattle Co., SK

HIGH SELLING EMBRYOS

LOT 2

B-Bar Stetson 35H sired by RPY Paynes Cracker 17E sold for $19,500 to Anchor B Limousin, SK; Canadian Sires, AB and Red Oak Farms, Australia

LOT 110

3 Greenwood Grand Entry X Greenwood Wisteria Lane embryos consigned by Greenwood sold for $ 1,300/ embryo to Shannalea Limousin Stud, Australia

LOT 11

B-Bar/VLE Hooey 11H ET sired by RPY Paynes Cracker 17E sold for $11,500 to Kirk Ringrose, SK

LOT 105

LOT 3

B-Bar Ferrini 39H sired by RPY Paynes Cracker 17E sold for $11,250 to Lazy H Limousin, SK

3 Greenwood Canadian Made X Greenwood PLD Ally 702A embryos consigned by Greenwood sold for $1,200/ embryo to Enright Farms, ON

LOT 108

3 B Bar Austin Healy X Anchor B Bailey 21B embryos consigned by Anchor B Limousin & Canadian Donors sold for $1,100/embryo to Greenwood Limousin & Angus, SK

LOT 4

B-Bar Wrangler 41H sired by RPY Paynes Cracker 17E sold for $11,000 to Short Grass Limousin, SK

HIGH SELLING BRED HEIFERS: LOT 27

B Bar Nicole 203F sired by Hunt Credentials 37C ET sold for $19,000 to Highland Stock Farms, AB

LOT 25

B Bar/VLE Urban Girl 12G sired by RPY Paynes Cracker 17E sold for $15,000 to Pinnacle View Limousin, BC

LOT 26

B Bar/VLE Fantasia 210F ET sired by Birubi Jupita J15 sold for $15,000 to Greenwood Limousin, SK & Plains Limousin, AB

LOT 31

B Bar Nicole 31G sired by JYF Chunk 35C sold for $12,500 to Canadian Donors, AB

LOT 29

B Bar Molly 104F sired by Ivy’s Bubba Watson 24B sold for $12,500 to Zimmerman Cattle Co., ON

LOT 33

B Bar Shania 22G sired by JYF Chunk 35C sold for $10,000 to Crown Hill Acres, ON

HIGH SELLING SEMEN: LOT 32

25 doses of Ivy’s Bubba Watson 24B averaged $330 per dose to Rail Line Farms, ON; Martens Livestock, SK; and Darling Farms, ON

HIGH SELLING FLUSH LOT 110

Right to flush Lazy A Desire Me offered by Lazy A Limousin & Hollee Limousin sold for $3,500 to Richmond Ranch, AB Top: B Bar Cattle High Selling bull B-Bar Serratelli 12H purchased by Glendenning J Bar J and Misty Meadows Limousin; and Bottom: High selling bred heifer B Bar Nicole 203F purchased by Highland Stock Farms

LIMOUSIN VOICE / SPRING 2021

December 15, 2020 • Lucky Lake, SK Auctioneer: Ryan Dorran Sale Management: Bohrson Marketing Services Sale Consultant: MC Marketing Services

REPORTS

39


Wulf Cattle Opportunity Sale of 2021 420 Bulls-30 Open Heifers Limousin-Lim-FlexÂŽ-Angus

MARCH

April

Open House

Online Only Sale

30 & 31

8

Sandy Ridge Ranch, Atkinson, NE

12:00 Noon

Bull Selection Index Feeder Calf Procurement Value Added Opportunites Source & Process Verification Feedlot & Carcass Data Dairy Beef Program

26406 470th Ave. / Morris, Minnesota 56267 Office: (320) 392-5802 / Fax: (320) 392-5319/ wulf@wulfcattle.com Casey Fanta: (320) 288-6128 / casey.fanta@wulfcattle.com

www.wulfcattle.com


KING OF THE RING CHAMPION OVER ALL BREEDS

Rush

SIRE JYF CHUNK 35C DAM EDW BEACH BODY • HOMO POLLED

RPY PAYNES

EPD'S BW 0.4 • WW 62 • YW 95 • MK 27 • SC 1.45 • DOC 14

1H

Semen 10 STRAWS $1000 BW 87 LBS • AUG 26/20 WT 920LBS • NOV 1/20 WT 1200 LBS • 37CM SCROTAL Appreciate this bull for his huge scrotal, curve bending performance, how soft made he is, his temperament, and structural soundness. If you are trying to attract commercial producers to try Limousin genetics this is a bull you need in your breeding program.

ZIMMERMAN CATTLE CO Nicholas Zimmerman P 226.622.1665 Clifford Ontario Canada

Australian Semen Rights RED OAK LIMOUSIN Simon & Liz Vogt

20 STRAWS $1500

Rocky & Debbie Payne P 306.825.4056 F 306.825.4025 Cole 780.870.8335 Kyle 639.840.2530 E paynelivestock@hmsinet.ca Box 1997 Lloydminster Saskatchewan Canada S9V 1R5


42

WRITTEN BY

PHOTOGRAPHY BY

Tessa Verbeek

ShowChampions

PART SIX OF SIX

PUREBRED LIVESTOCK MARKETING LIMOUSIN VOICE / SPRING 2021

T

he purebred business is a people business. Yes, you need to have quality livestock, but ultimately it is up to the producer to be able to make the sale and provide customer service that will have buyer’s returning year after year. Customer service ignites loyalty, attracts more customers and fuels the most powerful advertising of all: word of mouth. Customer service can be felt by potential buyers long before they make a purchase, and exemplary customer service – before, during and after a sale – can leave a lasting impression. The same can be said for a less than stellar experience.

As Will Rogers said, “You never get a second chance to make a good first impression.” People want to do business with people they trust. It only makes sense that buyers want to purchase from operations that appear well-run and organized with managers that are competent and knowledgeable. They want to deal with a seller who is genuine and shows integrity. Potential buyers, especially the younger demographic, also want to be associated with operations that have a ‘cool’ factor. One of the best ways to build lasting relationships is to simply get involved! Show up to local,


LIMOUSIN VOICE / SPRING 2021

43


LIMOUSIN VOICE / SPRING 2021

provincial and national events, be positive and fun to be around, and show support to fellow breeders. Speak positively about your breed and other breeders. Attend as many sales and events as you can and put some thought into how you can best support your breed and other breeders, even in small ways.

44

Showring success can certainly make you the talk of the breed. Everyone wants to be affiliated with a winner. While this is only one of many ways to market your stock and operation, there is an undeniable advantage to being known as a consistent winner in the showring if that is important to your target clientele. Along these same lines, we all know that certain individuals in every breed are influencers. They are the movers and shakers in your breed that already have the respect of your industry peers. For breeders just starting out – surround yourself with other producers with values that align with your own, and you will find yourself in good company. You are likely to learn from them along the way and

it is always nice to have the stamp of approval of someone else in the industry that you respect. Customers with similar values will naturally be drawn to you. Incentives can be a great way to draw customers to your operation and keep them as loyal clientele. Financial incentives such as offering to pay the entry fees for a purchased heifer in an upcoming junior show, volume discounts, and the like can all be useful marketing and customer service avenues. Management of purchased animals such as extended feeding, breeding, showing, etc. can also be very appealing to some buyers, especially when dealing with partnerships. Think outside of the box as to what other incentives your operation may be able to offer such as education opportunities. Above all else, foster friendships and genuine relationships with your customers. Provide the information and tools for your clients to make a decision and assist them if they have questions, but after that, let your livestock speak for themselves.


As your grow your clientele it is wise to develop a system for keeping track of your customers in an organized manner. Logging all contact information, directions to their farm, past purchases and how they turned out, and perhaps some personal details such as their spouse and kid’s names, etc. will help you greatly through the years. Whether you are chatting with them about their calf crop or your upcoming sale, delivering a bull, or sending out Christmas cards – having your customers in an organized ‘database’, whether paper or digital, will serve you well. In multi-generational or larger operations there are often multiple people who may be making sales for the business. Ideally, keep a consistent point of contact with each buyer, whoever is handling a sale should complete the sale from start to finish. Keep lines of communication open behind the scenes and make everyone in your operation well aware of pending sales and pricing. When you have made a sale, as soon as the cheque clears, transfer registration papers to the new owners. It is the buyers right and your responsibility as a breeder, and doing so in a timely fashion makes the new owner feel good about their purchase and having done business with a well-managed operation.

"CUSTOMER SERVICE IGNITES LOYALTY, ATTRACTS MORE CUSTOMERS AND FUELS THE MOST POWERFUL ADVERTISING OF ALL: WORD OF MOUTH."

Follow up and check in with your clients, and even better, when possible, make a personal visit to their farm. Personal visits build relationships and help you to learn about your clients and their needs. Take the time to see their herd, ask how their calves performed and tell them about value-added marketing opportunities for their calves such as breed specific feeder sales. For large operations, if it is in your wheelhouse to do so, consider opportunities around your own genetic specific feeder sales. Always make a point of finding and speaking with your customers when you are both at the same events, shows or sales. Also make a point of seeking out new acquaintances at these type of events – you will build your network much quicker by mingling with new friends and inviting them into your ‘circle’ than by sticking strictly to only chatting with your old buddies. Pick up the tab whenever you take clients out to a meal – this can be a great way to socialize and build relationships outside of the business transaction. Inevitably, issues are going to arise at times with stock you have sold. Address problems quickly and efficiently. Listen to your customer’s concern and how they feel it would best be corrected and work together to come to an agreeable resolution. Do your own due diligence in drawing up written terms for your sale or

LIMOUSIN VOICE / SPRING 2021

No matter your business, personal, handwritten thank you notes still go a long way. Even a personal email is appreciated in these days of mass advertising e-mails filling up our inboxes. The seemingly insignificant is significant when it comes to customer service and can set you apart from the rest.

45


46 MARKETING PARTNERS DIRECTORY PHOTOGRAPHY & VIDEOGRAPHY GOLDEN THREAD LIVESTOCK IMAGES

1.306.681.5340 sarah@goldenthread.ca www.goldenthread.ca

SHOWCHAMPIONS INC.

1.866.844.2295 info@showchampions.com www.showchampions.com

Team members located in Ontario, Saskatchewan & Alberta Sarah Buchanan

Premium Livestock Photography Allan Browarny

GRAPHIC DESIGN ADFARM

LIMOUSIN VOICE / SPRING 2021

Calgary, Guelph, Fargo, Kansas City Ben Graham

1.403.410.7600 ben.graham@adfarmonline.com www.adfarmonline.com

GRAPHIC DESIGN & VIDEOGRAPHY COLE'S AG COMMUNICATIONS

Calgary, AB Cole Christensen

1.403.589.3529 cole@colescomms.com www.colesag.com

SALES MANAGEMENT BOHRSON MARKETING SERVICES LTD.

Olds, AB Scott & Rebecca Bohrson

1.403.370.3010 bohrsonmarketing@gmail.com www.bohrson.com

any partnerships you enter into and keep in mind that many common potential issues are covered under breed association’s standard guarantees or sales terms. It can be human nature to fall into the trap of negativity and complaining. No one enjoys being around a Negative Nelly and in the end a negative attitude will only drag your operation and your breed down. Whether it’s online or in your face-to-face conversations try to keep a glass half full attitude. Your positivity will spread and you may be surprised at how it attracts people to want to be around you. And in the end, people buy from people they know, people they respect, and people they admire. I think Maya Angelou’s quote sums it up perfectly, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”


RAISING THE BAR ON QUALITY LAZY A BULLS SELL at the

NORTHWEST BULL SALE March 22, 2021, 1PM CST North Battleford, SK Catalog and videos can be viewed at www.buyagro.com

LAZY A GAMBLER He sells by Private Treaty

Wulfs Xtractor X233X x Lazy A Catch My Fancy

LAZY A GLADIATOR He sells in the Northwest Bull Sale

Lazy A Excalibur x Lazy A Dexa

Lazy A Limousin

BULLS AVAILABLE BY PRIVATE TREATY View photos and videos on our Facebook page

NEW FOR 2021 Online bidding only!

the HIRSCHFELD family Brent ∙ Carey ∙ Steven ∙ Brittany

P.O. Box 279 Cando, Saskatchewan S0K 0V0 home (306) 937.7553 cell (306) 441.3723 bchirsch@hotmail.com

LIMOUSIN VOICE / SPRING 2021

2021_02_lazy_a_limousin_v1.1.indd 1

48

2021-02-04 1:00 PM

kg s 6 h

kg s 1 7 h

kg s 1 5 h

kg s 2 4 h


2021 Canadian Junior Limousin Impact Show in Spencerville, Ontario

July 2830, 2021

TENTATIVE SCHEDULE

the limousin

event follow CJLA on Facebook for updates

of the summer

Laura Ecklund, CJLA Coordinator cjla@limousin.com Laura Scott, Committee Chair laura.scott008@gmail.com

WEDNESDAY, JULY 28, 2021 7AM Move-in 10AM – 1PM Registration 1PM Welcome & Ice Breakers CJLA Annual General Meeting 3PM Team Quiz Bowl Oral Marketing Little Ones Activities 6PM BBQ Chicken Dinner 7PM Water Games

FRIDAY, JULY 30, 2021 7AM Breakfast 9AM Fitting Demonstration 10AM Team Fitting 12PM – 1 PM Lunch 1:15PM Board bus to feedlot 2PM Feedlot Tour 5:30PM Supper 7PM CLA Annual General Meeting Junior Movie night

THURSDAY, JULY 29, 2021 7AM Breakfast 9AM Depart for Boat Cruise 10AM – 11:30AM Thousand Island Boat Cruise 11:30 – 1PM Lunch 2:00PM Individual Judging 5:15PM Photography Workshop with Jill Renton 6:30PM Dinner – Fajitas

SATURDAY, JULY 31, 2021 6:30AM Breakfast 9AM Showmanship Conformation 11:30AM – 1PM Lunch 5PM Cocktails 6PM Banquet & Awards

Registration opens on March 1, 2021. Visit the website for more details and to register www.limousin.com/juniors/cjla-impact-show/ Registration deadline is June 11th, 2021. Late entry deadline is June 25, 2021 (late fee will apply)


VIEW THE CATALOG ON OUR WEBSITE AT

WWW.STEWARTLIMOUSIN.COM HE SELLS LOT 25 57G BY DIAMOND C BRAVEHEART

MARK YOUR CALENDAR FOR OUR 2021

bull sale

Muscle. Fertility. Docility. Yield.

HE SELLS

HE SELLS

LOT 1 10H BY ANCHOR B DONALDSON

LOT 3 24H BY RICHMOND DODGER

MONDAY FEBRUARY 15 2021 AT THE FARM (SE OF STETTLER) Selling Limousin Murray, Bev, Kallie, Bryce & Annie, Tyler & Claire Breeding Stock stewartlimousin@gmail.com box 1326 stettler AB T0C 2L0 since 1970. www.stewartlimousin.com

home 403-742-5226 murray 403-742-9813 tyler 403-741-9571 bryce 403-740-2638

Find us on Facebook "Stewart Limousin"


NORTH AMERICAN LIMOUSIN

WRITTEN BY

FOUNDATION REPORT

Mark Anderson

LIMOUSIN VOICE / SPRING 2021

"COMBINED WITH THE BREEDS SUPERIOR MATERNAL TRAITS, WEIGHT TRAITS, AND ENHANCED DOCILITY, LIMOUSIN EPDS HAVE NEVER LOOKED BETTER ACROSS THE BOARD."

52

Calving season is upon us all as we prepare for the upcoming bull sale season. Membership for NALF as well as the CLA has had to adjust for event changes and sales through the challenging COVID issue. It has not only impacted markets, but forced many sales to go online through the last 9 months. In spite of it all, most of our sales have remained strong as compared to years past.

NALF has also had some very positive advancements concerning its National Cattle Evaluation conducted through IGS over the summer and 4th quarter of 2020. Adjustments through the second half of 2020 benefited our EPDs for both Limousin and Lim-Flex® cattle rather dramatically. In mid-August, the milk EPD was adjusted for all participating IGS cooperators which resulted in an improved milk EPD, particularly on high growth sires that were positive to the milk EPD for many of our sires within the NALF herdbook. This change was made along with IGS updating the new genomic marker subsets for each trait as well. With the new updated marker subset incorporated into the evaluation, our weight traits now have the equivalency of nearly 25 progeny on the ground when cattle are genomically enhanced. This has allowed the progressive end of our breeders to make quicker and more accurate matings as they look to improve their overall EPD sets on their herds.


Limousin and Lim-Flex® cattle improved on average between .15 - .20 on the marbling EPD with this switch. Carcass weight EPD averages improved 3-4 pounds. This change moved the Purebred Limousin classifications much closer to the “zero” line on the marbling EPD and Lim-Flex® classification’s improved dramatically as well. Previously the average marbling EPD for the hybrid was running near .05, with the switch, Active LF sires are now running at .18 and LF Non-Parents are at .20. These improvements came with only slight declines in average ribeye, backfat and yield grade EPDs which Limousin cattle are known for throughout the business. Limousin REA is still far and away out in front of other breeds here in the U.S. This combined with the breeds superior maternal traits, weight traits, and enhanced docility, Limousin EPDs have never looked better across the board! This is a credit to the breeders and membership of the Limousin breed who have continued to mate cattle that not only excel genetically, but can contribute dramatically to the commercial cattle business throughout the United States.

The next enhancement to our EPDs should be incorporated into the NCE around mid-December, by the time you read this article, thanks to Wulf Cattle and other NALF members. After months of work and beta runs at IGS, nearly 46,000 head of carcass records of Wulf BeefBuilder cattle will be included into the production run at IGS. This will not only increase accuracy of many sires and their related progeny on carcass traits throughout the herdbook, but is a leap forward towards capturing actual slaughter data at the packing house for carcass weight, marbling, ribeye, backfat and yield grade phenotypes on pedigree traceable cattle. This will put NALF at the forefront of capturing actual carcass phenotypes among breed associations throughout the U.S. NALF is blessed to have many members that are also cattle feeders within its association that have all contributed to this effort and continue to do so in addition to the carcass records Wulf has contributed. Hunt Limousin, Symens Bros. Limousin, Lewis Limousin, Running Creek Limousin, and Lawrence Limousin have all contributed to this effort as well. This also is supplemented by many other NALF members who continue to understand the importance of submitting ultrasound scan data on their cattle and continue to do so. In closing, the NALF staff and membership would wish you all a Happy New Year and very successful calving season and upcoming bull sale season this Spring!

LIMOUSIN VOICE / SPRING 2021

Maybe the most exciting and positive adjustments for Limousin cattle EPDs came in early November. After several Beta runs by IGS during the fall, carcass traits where positively impacted with the switch to IGS incorporating updated USMARC data for carcass traits into the IGS National Cattle Evaluation. Positive impacts occurred to both the marbling and carcass weight EPD as a result of this change.

53


NEWS BRITISH COLUMBIA

SUBMITTED BY

Erin Kishkan

LIMOUSIN VOICE / SPRING 2021

Photo by Laura Elizabeth Photography

The dreaded 2020 is now behind us and with the new year comes new beginnings! Or, at least that’s everyone’s hope – for this pandemic to subside so we can get back to some degree of normalcy! 2021 has started off very mild here in BC and although this is a welcome reprieve from what we are used to, it can only be assumed that the worst is yet to come! Well weather wise anyway, maybe a good shot of subzero temperatures is exactly what this dreaded virus needs! As an eternal optimist, I’m going to be telling myself that when the air is hurting my face!

54

Much like the rest of the country, Limousin happenings have been pretty much nil in BC. There is still lots of enthusiasm in the breed here and as we come into a new calving and bull sale season, we are reminded of why we chose Limousin. Our breed has done such an incredible job in the last 15-20 year of increasing docility, fertility, and calving ease, while maintaining our superb carcass traits, that it’s always a joy to welcome new Limo babies. That joy allows us to promote these genetics to our commercial cattlemen with confidence and conviction! There are only just over a dozen Limousin Association members in BC, but our motto has always been quality over quantity. Some of these members will be offering purebred and fullblood genetics this spring, so watch for their advertisements and be sure to keep BC on your summer travel bucket list – you won’t be disappointed!


The Alberta Limousin Association board of directors offers all Limousin breeders a prosperous and blessed New Year! Many ALA members will be offering a selection of Limousin bulls for your consideration this spring. Limousin breeders in Alberta are some of the most progressive operations in North America, and I encourage anyone looking to enhance their bull battery to peruse the selection out west. Sale dates can be found in the 2021 ALA calendar. The ALA has been quiet since our late AGM in October 2021. However, the board of directors has been working to organize our new pilot project. Rules and entry forms for the new “Event Draw” can be found on the ALA website. This draw will enhance the ALA’s marketing reach and offer a certificate to non-ALA members for the purchase of a Limousin animal from breeders who host the ALA booth or exhibit cattle at approved events across the country; each event is an independent draw, so we encourage everyone who is planning to show cattle or attend an event to enter.

SUBMITTED BY

Cameron Olson

Please note that with the approval of the new bylaws, membership structure has changed and will be implemented for the 2021-2022 year. Memberships are no longer by farm – they will now be individual. Pricing for the first membership at the same address will remain at $50. The board is discussing how to price other memberships at the same address. Please note that every individual who is involved in a committee or on the board of directors will need to be a paid member. For example, if two people from the same address are listed, and both are directors, both members will need to pay a membership fee. As we transition to a new membership structure, we will also be requesting that members fill in the membership form on a yearly basis (beginning in May 2021). This will help us to keep the membership list up-to-date and the listings on the website current. Please contact a director if you have any questions or concerns.

LIMOUSIN VOICE / SPRING 2021

NEWS ALBERTA

55


NEWS SASKATCHEWAN Greetings from frosty Saskatchewan! The fall sale season has come and gone along with the Christmas season! Happy New Year to everyone! The Limousin sales in Saskatchewan were a huge success and couldn't help but leave breeders with a renewed interest in the new bloodlines for the upcoming breeding season. A huge congratulations to Greenwood Limousin, Scott, Jackie, Jayden and Jaxon Payne on their “Award of Distinction” presented by Vice President, Wayne Burgess at the Western Select Sale on December 10, 2020. The weather so far has been a bit of a surprise with the mild winter but it is so nice for the breeders who are in full swing in the calving season. It is a very important time in the producer’s season as the new calves hit the ground and we begin making plans for the upcoming breeding season. There are producers across the province that would be happy to help you in choosing a Limousin bull that will work in your herd. The Saskatchewan Limousin Association Facebook page and the Canadian Limousin Association website both have a list of the upcoming sales and one other great source of information is this Limousin Voice magazine where the breeders showcase their herd sires on offer.

LIMOUSIN VOICE / SPRING 2021

Be safe everyone.

56

SUBMITTED BY

Jean Hewson

Photo: Tessa Verbeek


Season Greetings from the Manitoba Limousin Association. As I sit down to write this report the weather outside is beautiful for this time of year. Normally we are sitting anywhere from -15 to -30 but today it was 0 to -5. We will take a couple months of this kind of weather. This weather sure will make calving in January a treat. This past week the MLA hosted their Annual General Meeting in a little bit of a different form. Due to COVID-19 we as a board decided to host our first and hopefully only Zoom AGM meeting. We had a good turnout of breeders from across the province with all positive outlook on the future. I would like to thank Travis Hunter for the past couple of years as President of the Association. We look forward to the exciting news that will come with Travis being on the CLA Board of Directors. I would also like to thank Sherry Daniel for her many years of dedication while serving on the board.

SUBMITTED BY

Kyle Wright

I would like to welcome Cheryl McPherson back to the Board. I look forward to working with Cheryl on many upcoming events. Our new Board of Directiors for the Manitoba Limousin Association are: MANITOBA LIMOUSIN BOARD OF DIRECTORS President: Kyle

Wright ♦ Vice-President: Amanda Hamilton-Seward ♦ Secretary: Jay-Dean Smyth ♦ Treasurer: Bill Campbell ♦ Directors at Large: Travis Hunter, Art Rodgers, Bob Davey, Cheryl McPherson, Tim Davey, Larissa Stewart, Peter McConnell, Trevor Atchison

With calving season started or in the near future, I want to remind all members that bull sale season will be coming up quick so keep an eye on the Manitoba Limousin Facebook page for breeders posting about bulls they have for sale by private treaty or upcoming sales. Until next time, I would like to wish everyone a good calving season and a good 2021.

LIMOUSIN VOICE / SPRING 2021

NEWS MANITOBA

57


NEWS ONTARIO

SUBMITTED BY

Chad Homer

As I sit down to write the Ontario Limousin Report we have entered into the New Year and one of the most anticipated seasons, calving season. The excitement of watching the next generation of a breeding program arrive and develop will hopefully provide a positive in what has been a challenging and different year. The idea of OLA 50 Years Forward Scholarship came about to give our juniors a creative outlet this past fall. They were asked to submit a video with topics ranging from animal husbandry skills to how the Limousin breed has influenced them. We would like to thank our panel of judges for their time in judging the entries, and the juniors themselves for the time and thought they put into these entries to showcase our breed. A sample of these videos have been posted on the Ontario Limousin Facebook page and they truly show how bright the future is with our juniors promoting our Limousin breed in the years to come. Congratulations to this year’s winners! INTERMEDIATE/SENIOR DIVISION [1ST] Samantha

Kennedy ♦ [2ND] Madi Lewis ♦ [3RD] Jocelyn Kennedy PEEWEE DIVISION [1ST] Bailey Lawrence ♦ [2ND]

Emily Lawrence

is through helping advertise breed influenced feeder calf sales, the benefits of our breed’s genetics or helping connect our members with commercial breeders. We normally have a presence at the Beef Farmers of Ontario AGM, but with the current situation we are looking to expand our ad space in the Beef Farmers of Ontario Magazine with a mailing list of over 16,000 copies per issue. With additional ad space there will be an increased space for members to advertise their contact information. If this is something that interests you please do not hesitate to reach out to any member of the OLA Board for more information. Another way we are trying to connect with new purebred and commercial breeders is to send out a copy of 2021 Member Directory Dayplanner including some welcome information to anyone that has had Limousin animal registration papers transferred to them in 2020 that is not currently an OLA Member. In closing, the Ontario Limousin Association Board would like to inform the membership that the decision has been made to postpone the AGM to a later date that has not yet been set. A couple of different options are being explored and more information will be provided in the future. All the best of luck with calving season, as we look to the future with this great breed.

The OLA Board has been shifting its focus and energy in helping to promote the Limousin breed in the commercial sector, whether that

LIMOUSIN VOICE / SPRING 2021

1

58

2

4

3

The OLA 50 Years Forward Scholarship Winners 1. Samantha Kennedy 2. Madi Lewis 3. Jocelyn Kennedy 4. Bailey and Emily Lawrence


NEWS/NOUVELLES DU QUÉBEC

SUBMITTED BY / SOUMIS PAR

Diane Joly

ST MARTIN BULL TEST STATION LIMOUSIN BULL SALE – SATURDAY FEBRUARY 20, 2021

VENTE DE TAUREAUX LIMOUSIN, SAMEDI LE 20 VÉFRIER 2021 STATION GÉNÉTIQUE DE LA BEAUCE (ST-MARTIN)

At the time of writing this article, Quebec is in a lockdown until February 8th including a curfew from 8:00 p.m. until 5:00 a.m. As we don’t know how this situation will evolve, more than likely the 24th edition of the St Martin bull sale will be a little different. Because of the restrictions we must respect, the capacity of the sales venue will be possibly limited. Therefore, the bull test committee has acquired the services of Select Gene Auctions who will live stream the auction on the website, Vortex Auction. One week before the auction (Saturday, February 20, 2021 at 11:00), the buyers must register on the Select Gene website, www.selectgene. ca, where they can find the link for Vortex Auction.

Au moment de la rédaction de cet article, le Québec est en confinement jusqu'au 8 février incluant un couvre-feu de 20h00 le soir à 5h00 le matin. Comme nous ignorons actuellement comment va évoluer la situation de la pandémie qui nous afflige tous, il est à prévoir que la vingt-quatrième vente de la Station génétique de la Beauce (St-Martin) sera quelque peu différente cette année. En raison des mesures sanitaires que nous devons respecter, le nombre d'acheteurs présents en salle devra possiblement être restreint. Cependant, le comité de la Station a fait appel aux services des encans Select Gène qui diffuseront l'encan en direct sur le site de Vortex Auction. Une semaine avant la date de l'encan (Samedi, 20 février 2021 à 11h00), les acheteurs devront aller s'inscrire sur le site de Sélect Gène à l'adresse www.selectgene.ca où ils trouveront le lien de Vortex Auction (diffuseur de l'encan sur internet).

As in the past, the test results will be published on the website, Centres d’élevage bovin (CEB) – multisources (stations) www.agrireseau.net, I will put the link on the Facebook page of the Canadian Limousin Association as soon as the results are available. I also invite you to contact directly the producers that have bulls in the sale for more information. Best wishes and stay healthy.

NEWS MARITIMES

Comme par le passé, les performances ainsi que les résultats de l'évaluation seront publiés sur le site Centres d'élevage bovin (CEB) - multisources (stations) www.agrireseau.net. Je vous mettrai le lien sur la page Facebook de l'Association Canadienne Limousin aussitôt que les résultats finaux seront en ligne. Je vous suggère également de contacter directement les producteurs qui auront des taureaux dans la vente afin d'avoir des informations plus détaillées sur la génétique de leurs taureaux. Meilleurs vœux de santé à tous.

SUBMITTED BY

William Cooper

Thank you

to those who supported our program in 2020

The Kennedy Family

QUALITY PUREBRED & COMMERCIAL CATTLE Omemee, Ontario • crownhillacres@gmail.com Craig CELL 705.741.6700 • Samantha CELL 705.768.1554

2021_02_limovoice_crownhillacres_v2.1.indd 1

B-Bar Cattle Ken Buckley Venture Livestock Enterprises Clayton Dewell Lakeside Farms Bob Franks MiWay Farms Mark Grossi Thank you to Eden Meadows Farm for purchasing Crown Hill Shameless 2H at the 2020 Colours of Autumn Sale 2021-02-03 1:31 PM

LIMOUSIN VOICE / SPRING 2021

Bull sale season is fast approaching and there are two sales happening in the Maritimes in the upcoming months. The first sale will be Balamore Farms 9th Annual Thickness Sells Bull Sale on March 20, 2021. Approximately fifteen Limousin bulls will sell along with six open heifers. There will also be 45 commercial heifers selling bred to Limousin bulls. The second sale will be at Nappan on April 3. There are six Limousin bulls at the Test Station with five from Othberg Limousin and one from Centerbrook Limousin. The Nappan Sale will be online only, and Balamore has yet to finalize the format that they will use.

59


DBCC THE HURT LOCKER 5H

TO OUR BUYERS

for supporting our program this Fall! DBCC THE HURT LOCKER 5H

Flatliner x DBCC Frenchmaid 1F DBCC HACKSAW RIDGE 10H ET

DBCC HARLEQUIN 1H

DBCC HARLEQUIN 1H

Flatliner x Miss Hew Betty

SOLD TO ANCHOR B LIMOUSIN

SOLD TO PAYNE LIVESTOCK & EDEN MEADOWS FARM

DBCC HACKSAW RIDGE 10H ET

DBCC HATFIELD & MCCOY 17H

SOLD TO EDEN MEADOWS FARM

SOLD TO CAUSEWAY FARMS

Flatliner x Miss Hew 4Y

Flatliner x Miss Hew Betty

DBCC HUCKLEBERRY 13H

Cracker x B-Bar/VLE Fortune 41F ET SOLD TO L & L FARMS LTD.

DBCC HATFIELD & MCCOY 17H

LIMOUSIN VOICE / SPRING 2021

DBCC HUCKLEBERRY 13H

60

ASHTON & KENDRA HEWSON

PO Box 182, Unity, Saskatchewan S0K 4L0 | Phone: 306.390.7987 | Email: doublebcattleco@yahoo.ca


Your herd is covered. On the ranch, you make decisions using visual appraisal every day. But what about the traits you don’t see? Neogen’s GGP is a genomic test using gene markers that have the greatest influence on economically important traits and the most impact on key traits that cattle inherit from their parents. We’ve loaded the most informative markers and filled in the gaps to provide you with the most complete and powerful seedstock selection tool in the industry. So, you can be sure those lines in the tag are working overtime for you to provide confidence in selection decisions that help bolster your reputation amongst your herd and customers for generations to come. GGP’s markers have you covered and informed. Leverage GGP today by contacting your breed association or go to genomics.neogen.com/en/ggp-beef

© NEOGEN Corporation, 2020. NEOGEN is a registered trademark of NEOGEN Corporation.


GETTING YOUR BULLS

READY FOR BREEDING SEASON

LIMOUSIN VOICE / SPRING 2021

With breeding season quickly approaching, it is time to start thinking about our bulls and getting them ready for the upcoming breeding season. When looking at profitability in our operations, it generally starts with high conception rates, and a big portion of the conception equation starts with the bulls. Getting our bulls ready, is not to just put them out with the cows. Prep work needs to be done for getting the best results and improving our conception rates.

62

Condition is always an important topic. Optimal condition is a body condition score of 6-7 out of 9. Many times, bulls are set aside while we focus on our females. When we look at our bulls, we want them to be athletic, and capable of doing their job. For bulls we want to see them in slightly better shape than the cows from the standpoint that they will likely lose condition when breeding. When trying to reach this condition, it is important to note that it takes time to get them into shape. Pushing them two weeks prior to turn out won’t give us lasting results. When getting bulls ready it is important to manage their condition from the time we pull them out of the cow herd to the point in which we turn them out. Both protein and energy are important. Running too low in energy will slow the rate at which semen is produced and can leave us with an increase in abnormal morphology, low quality sperm. Low protein can also reduce semen volume and quality, while reducing their libido. Mineral nutrition is the next hurdle to overcome in prepping for the breeding season. Selenium is important in semen production. Selenium helps improve semen mobility and production. Since selenium acts as an antioxidant in the body, this will help to relieve oxidative stress in the testes, leading to better semen production. It has been noted in a few studies that selenium has shown to help increase volume of semen

WRITTEN BY

Jason Hurst

Beef Feed Technical Sales Masterfeeds, an Alltech Company

production. Selenium also helps in the production of testosterone, which helps to improve libido. Zinc is also of great importance when it comes to semen production. In semen production zinc will help to increase both sperm volume and concentration. It is well documented that sperm themselves contain zinc, and therefore draw on the animals’ reserves. Zinc also plays a key role in cellular energy helping the sperm to ‘swim’ to the egg for fertilization. Without adequate zinc levels sperm mobility is reduced. Copper too has shown to be essential in reproductive success. A copper deficiency in our bulls will lead to a decrease in libido and a decrease in quality. In developing bulls, low copper levels will slow the onset of puberty and lead to smaller scrotal circumference. Sourcing on the trace minerals has shown some very interesting results when is comes to making improvements. These studies looked at the introduction of organic trace minerals versus inorganic sources. Organic in this case is in terms of how the trace mineral is presented. Many organic trace minerals are bound to a short protein or amino acid, this makes them easier for the animal to absorb the trace mineral comparted to the more traditional way of being presented in a mineral form, and having to use receptors and energy in the intestinal lining to be absorbed. Most importantly, is that sperm take approximately 60 days to be produced and lots of factors can influence the production in that period. As a minimum, to improve sperm production and improve condition, 60 days should be the target to get the bulls ready for the breeding season. As always if you have questions reach out to your local feed provider.


20th Annual

DIAMOND C RANCH LIMOUSIN

THE CHRISTIANSENS

Neil, Sherry, Braeden, Bryce & Annie HOME 403.783.2799 NEIL 403.704.4403 ANNIE 403.963.4779

OND C GOLIAT NSC 65G DIAM

BULL SALE MARCH 15TH

H

AT THE RANCH, PONOKA, AB NSC 9H DIAMOND C HERBIE

NSC 89G DIAMOND C GODFATHER

NSC 75G DIAMOND C GRAN TORINO

NSC 6H DIAMOND C HIGH ROLLER

NSC 26H DIAMOND C HOUDINI

NSC 61G DIAMOND C GABE

NSC 28H DIAMOND C HAPPY GILMORE

P U T A D I AMO N D I N YO UR HER D WWW.DIAMONDCRANCHLIMOUSIN.COM

NEIL@DIAMONDCRANCHLIMOUSIN.COM


HERD HEALTH

SCROTAL MEASUREMENTS AND OTHER SEMEN TESTING TIPS WRITTEN BY

Dr. Roy Lewis DVM

LIMOUSIN VOICE / SPRING 2021

Semen testing of yearling bulls and herd sires is just around the corner. When purchasing a bull, whether purebred or commercial, producers should always ask for a semen evaluation. Look at it thoroughly. Make sure the pass box is ticked off, then look for the specifics and whether the scrotal size is within normal parameters and is what you want. Back in 2013, the scrotal circumference minimums for age were changed just slightly – some not at all. The minimums are there for a very good reason as almost every time you semen test a bull, even one centimetre below the minimum, and it is likely he would not pass based on semen quality. The Limousin breed has a minimum of 29 cm for yearlings up to 31.5 cm at 15 months. Even though this is less than many other breeds the minimums are very true. I have found that Limousin do not need as big a testicle as some of the other breeds to produce high quality semen.

64

All purebred producers should have a scrotal tape and use it at culling or selection time on the young bulls. It gets you familiar with how to use it. I highly recommend the “Reliabull” scrotal tape which has been the main one used in Canada because of the spring mechanism that keeps everybody consistent. If you take the time to check yourself, then you are not surprised if one is a little short on scrotal size when your herd veterinarian semen tests, because you have also measured them. Producers and veterinarians can overall be very consistent this way. Measuring the widest part of the scrotum and pulling/compressing scrotal skin until you see the red or green part of the plunger. This means stop and read it right then. The bulls can be measured at a younger age than a year but keep in mind your cut off for scrotal size will be a lot lower. I have seen an adjusted amount of .04 cm/day as an average predicted growth rate. You are trying to eliminate the real small

ones and you may find badly misshapen or not fully descended testicles which are obvious culls. They are then removed early at a younger age before effort has been put into promoting, picturing, clipping, videoing, etc. Plus, you don’t have your veterinarian trying to semen test an inferior bull. Castration will be easier on them and less risky at a younger age as well. Go by the beef code and use the appropriate pain killers during castration. Naturally, the initial pass rate on yearling bulls that have been pre-selected and checked by the breeder will be considerably higher at veterinary semen testing time than farms that have not pre-checked their bulls with their own scrotal tape. You want to semen test only bull calves older than a year of age and preferably the closer to fifteen months the better because at less than a year of age they are just not ready. If they sell in an early sale I would measure and palpate their reproductive organs but would say too young to test and test at a later date. It is phenomenal to me how quick breeders have increased scrotal size by selection. Scrotal size is moderately heritable so that has been accomplished generally in short order. Again, Limousin do not have to be as big as the other breeds and I have always said on mature bulls anything above 39 is just bragging rights. In studies they have found bigger bulls do not, on average, produce any more semen. My other worry is if we breed big testicle genetics to big testicles genetics they can probably get too big. Bigger is not always better in the testicle world. Other veterinarians will vouch for me when we see yearlings being an abnormal amount above breed average it may be cause for concern. The semen test will be the final reckoning but I have definitely seen abnormally big bulls fail. The breed average for Limousin bulls was 31.5 but again this was back in 2013


Photo: Jenna Loveridge

I have heard it said in many breeds that the testicles are not big but they are longer. There are differences in shape between bulls but the scrotal circumference is easy to do reliably and puts everyone on the same page. If looking at U.S. bulls or selling into that market remember the U.S. veterinarians just pull the tape snug and so their scrotal circumferences are going to be inflated 2 cm to Canadian readings. That is a fact and worth noting to yourself and telling others. In the early days many a breeder of lots of the breeds brought in a highly touted American bull to increase scrotal size only to find out he was the same size as ones they had in their own bull pen. During semen testing on yearling bulls, besides semen quality and scrotal size, we are also looking for other odd ball things such as warts, frenulum’s, hair rings, cuts, preputial infections and seminal vesiculitis

A talk I gave on a similar topic complete with pictures has been posted on the Canadian Limousin Association website www.limousin.com and it may give even more clarity to what was mentioned here. Here’s hoping for a very successful calving season and a great bull test to get 2021 off to a good start. Keep in mind biosecurity, not dissimilar to what we are all experiencing with COVID-19, is something we definitely want to pay attention to, especially during calving season on our farms and ranches. The online sales have been very successful to date but I know the cattle industry definitely misses the networking and socializing that comes with live sales. It is amazing how we have adapted.

LIMOUSIN VOICE / SPRING 2021

and my guess it is higher than that today. This was taking all bulls and adjusting to 365 days of age.

being the main ones. Fortunately, if found, many of these things can be corrected right at the time of the semen test. If you happen to see a yearling bull with a big wart on his penis have that attended to ahead of time. The semen test will then be the recheck as all the conditions mentioned above will almost always be rechecked by the veterinarian to make sure healing has fully occurred and no other issues have developed. If you can’t get semen on an apparently normal bull, use a bigger probe with more contact or the veterinarian massaging. In extreme cases I have had a refractory bull to the ejaculator breed a cull cow and pull the semen and vaginal mucous out and evaluate that. In this case you can even watch his ability to breed at the same time. As breeders, always best to ask a commercial breeder to try and watch at least one mating to make sure young bulls have the desire and physical ability to breed. This is what we can’t check and sometimes they need more time and patience and other times they never do and need to be culled.

65


CANADIAN CATTLEMEN'S ASSOCIATION

PRESIDENT'S REPORT

As we now settle into a new year brimmed with optimism and opportunities, our industry must continue to demonstrate resiliency and continue our efforts to overcome the challenges that faced us last year and now into 2021. We could not have fathomed a year ago how the pandemic, a human health issue, could have such potential long-term impacts for Canadian beef producers. While we don’t know what exactly this year will bring, we need to remain vigilant and realistic about the pandemic’s legacy on our industry. This is not the time to become complacent. We must keep moving our industry forward to remain competitive on the world stage through strengthening our trade agreements, providing solutions to government to enhance the responsiveness of business risk management programs, and continuing conversations with consumers about where their food comes from and the connection between cattle and the environment, just to name a few.

LIMOUSIN VOICE / SPRING 2021

I believe the Canadian beef industry is poised and well-positioned to help rebuild the Canadian economy and secure future growth. That’s why CCA’s response to COVID-19 continues to focus on maintaining business continuity. We remain committed to ensuring our industry can function as best as possible during these uncertain times, whether that be ensuring a smooth sales and calving season by developing protocols for cattle sales and business activities, keeping our borders open for trade, ensuring inspection services remained available and working with processing plants to maintain or to quickly recover capacity.

66

WRITTEN BY

Bob Lowe President, CCA

a lot of useful information available and it is often challenging to sort through. Having a good discussion with the breeder will help narrow your search. Selecting the right bull will have a significant influence on the price we receive for our calves and ultimately the experience a consumer will have at their dinner table. I remind and encourage you to be diligent and monitor changing regulations regarding the COVID-19 pandemic. We all recognize how critical bull sale season is to our industry and we need them to continue whether in person or online. Last year, we adjusted how sales were conducted at the onset of the pandemic and it was a great example of the resiliency of cattle producers across Canada. Most of us have family operations with limited help and we can’t afford to be sick, especially in these winter months when our cattle need to be fed, cows calved and calves doctored. The CCA has developed a set of guidelines for attending and hosting auction sales in 2021, which is a best practice reference document to help keep everyone healthy. There is also useful information available on provincial health authority websites to help businesses navigate and implement protocols to keep their employees safe and remain open as we work to put food on the plates of Canadians.

Looking optimistically at the big picture, trade will continue to be an important component of our ability to overcome the economic impacts from COVID-19. While CCA is pleased with the overall improved market access that has been attained in recent years, it is more important than ever we continue to grow our exports by accessing new markets and through the removal of technical trade barriers.

When I speak of being hopeful about the future, we also have a positive story to tell about the connection between cattle and the environment. Through the 2030 beef goals, our industry is demonstrating our commitment to continually improving our stewardship practices. A great example of this is McDonald’s Canada showing their commitment to Canadian beef producers and sustainability by highlighting sustainable beef sourcing in their Quarter Pounder® line of burgers. McDonald’s is now sourcing at least 30 per cent of the beef for the Quarter Pounder line-up from CRSB Certified Sustainable farms and ranches. I’m sure many of you have now seen a number of commercials, which helps share our sustainability story with consumers across Canada.

As a cattle producer, there is no better time than now to evaluate our farm operations. The run of fall calf sales is fresh in our minds and we know how our calves performed. Many of us are now into calving so we can see what is ahead based on the bulls we used last year. With bull sale season starting, we can use this information to select bulls that will work in our environment and get the results that we are looking for. There is

Now more than ever, we are committed to keeping the lines of communication open between industry stakeholders and the Government and ultimately positively impact our producers from coast to coast. Stay tuned for industry updates through Action News, our biweekly newsletter, social media channels and regular updates in the COVID-19 resources section on our website.


BRITISH COLUMBIA

Dave & Linda Harvey Box 1469 100 Mile House, BC Canada V0K 2E0 Phone 250.397.2306

Limousin hivalleylimo@gmail.com www.hivalleylimo.com

ALBERTA

Hi-Valey

Specializing in Fullbloods & Purebreds Box 149 Carmangay, Alberta Canada T0L 0N0 jaapcanada@eidnet.org

Scott & Lesley Hansen

Ph: 780-727-4557 Cell: 780-202-0607

Home: 403.897.2264 Jaap’s Cell: 403.363.5587 Carla’s Cell: 403.363.7857 www.dejagerlimousin.com

Box 248 Entwistle, Alberta T0E 0S0 Blue Heeler Dogs

67


Richmond Ranch

Stewart Limousin

ALBERTA

MURRAY & BEV STEWART BOX 1326 STETTLER ALBERTA T0C 2L0 STEWARTLIMOUSIN@GMAIL.COM TEL 403-742-5226 CELL 403-742-9813 IMPERIAL RANCH LTD.

LIMOUSIN • BLACK ANGUS • RED ANGUS Jim & Stephanie Tiffany Samantha & Brandon 403-323-8433 403-740-3748 403-741-2675 Box 58 Rumsey, Alberta T0J 2Y0 www.richmondranch.com

QUALLY-T LIMOUSIN Rose Valley, Saskatchewan Alvin 306-322-7563 Chris 306-322-7554 Bulls for sale by private treaty

RED + BLACK POLLED LIMOUSIN CATTLE

MANITOBA

CHERWAY

Raising Limousin for over 30 years

LIMOUSIN

Stan & Pat

COCHRANE STOCK FARMS

www.cherwaylimousin.ca 204-736-2878 68 2021_02_03_cherway_card_v2.1.indd 1

Q T Canada’s largest herd of registered Limousin Females

2021-02-01 8:42 PM

204.855.2214 204.729.1772 Kyle & Erin 204.855.2633 204.724.0892 Darby & Kelly 204.855.2191 204.573.6529 RR#1 Alexander MB R0K 0A0 Fax 204.855.2472 Email csf@westman.wave.ca www.cochranestockfarms.com

SASKATCHEWAN

ALBERTA

Lazy A Limousin


DIAMOND K

E

N

T

O

RAISING LIMOUSIN for over 45 YEARS

Hockridge Farms Dauphin, Manitoba • gghock@goinet.ca Brad Hockridge 204-648-6333

LIMOUSIN

N

MANITOBA

TRAVIS, RILLA, BRODIE & DILLON HUNTER Home 204-838-2019 Travis 204-851-0809 diamondtlimo@gmail.com

Glen Hockridge 204-648-5222 204-638-8554

M A N I T O B A

Poplarview STOCK FARM

Lloyd & Joan Atchison H 204-854-2947 Trevor & Melisssa Atchison H 204-854-2510 C 204-522-5542

RR#1 Pipestone MB R0M 1T0 poplarviewfarm@gmail.com

triple Your Source

for

r* limouSin

*

QualitY GeneticS

Since

1982

ONTARIO

Art & Maria Rodgers Box 156 MacGregor, MB R0H 0R0 Home: 204-685-2628 Art Cell: 204-856-3440 email: triplerlimo@yahoo.ca We’re located west of MacGregor 69026 Rd 62W

R.R.#4 GLENCOE, ONTARIO N0L 1M0

Quality Purebred & Commercial Cattle

The Kennedys – Craig, Michelle, Samantha, Trevor & Jocelyn 258 Sturgeon Road, Omemee, ON KOL 2W0 • crownhillacres@gmail.com Craig CELL 705.741.6700 • Samantha CELL 705.768.1554

Ron & Rita Gardiner Phone 519.287.3147 Fax 519.287.3697 Email gardinerlimousin@hotmail.com

69


ONTARIO

Haystack Acres Purebred Limousin Cattle – Bulls & Heifers for Sale

John & Michelle McLean Res 519.738.0453 haystacklimousin@yahoo.ca

3114 Walker Road RR#2 Harrow, Ontario N0R 1G0

Garry & Sheila Smart

519-538-4877 Cell 519-372-7459 Email smartlimo@bmts.com 137606 Grey Road 12 R.R.#2 Meaford, ON N4L 1W6 Ph/Fax

Specializing in Polled Fullblood Genetics E. JOHN & ENA POST 7396 20TH SIDEROAD, RR #2 ALMA , ON N0B 1A0 ejpost@posthavenlimousin.com | FARM: (519) 846-9320 | CELL: (519) 766-7178

www.posthavenlimousin.com

Industry accepted for over 40 years

FARM NAME 

COUNTRY 

NAME 

POSTAL CODE 

ADDRESS 

PHONE 

CITY 

EMAIL 

www.smartlimousin.com

Check one of the following  Q Canada $35.00 (plus tax) Q United States $50.00 (tax included) Q International $50.00 USD (tax included)

CREDIT CARD PAYMENT Card Number  Expiry Date 

OR cheque payment – please make cheques payable to the Canadian Limousin Association

Q I would like to advertise in your next issue. Please contact me.

70

Please complete and return to the Canadian Limousin Association via mail, fax or email: Canadian Limousin Association #13, 4101-19 Street NE Calgary, Alberta T2E 7C4 Phone: 403-253-7309  Fax: 403-253-1704 E-mail: limousin@limousin.com

SUBSCRIBE


SERVICE MEMBERS

ONTARIO

SERVICES

www.bova-tech.com

In-Clinic & On Farm Services Embryo Collection, Freezing & Transplants

PO Box 80142

Donor Care Facility

T4B 2V8

Recipient Programs

Tel: 403-332-1567 Fax: 403-980-3498 Email: info@bova-tech.com

Export Certified

Airdrie, AB

International Marketing

Alberta – Saskatchewan – Manitoba

Embryo Transfer Services IVF Certified for Exportable Embryo Production Export Qualified Semen Collection & Bull Stud Owner’s Use Semen Embryo & Semen Storage & Distribution 587.887.1934 embryos@bowvalleygenetics.com www.bowvalleygenetics.com 71


THE LIMOUSIN VOICE TEAM

Publisher & Creative Director Katie Songer publisher@limousinvoice.net 587.802.3110 Editor & Advertising Representative Tessa Verbeek tverbeek@limousin.com 403.636.1066 UPCOMING ISSUES

Issue Book by Published Fall TBA TBA Winter TBA TBA Spring TBA TBA

HAVE CONTENT?

Have an article idea, Limousin story, social news or event to share with the Limousin Voice? Please contact Tessa Verbeek at tverbeek@limousin.com or 403-636-1066

ADVERTISING RATES

Double Page Spread Full Page Half Double Page Spread Half Vertical / Half Horizontal Quarter / Quarter Banner Business Card

$1800 $1000 $1200 $650 $375 $250

LIMOUSIN VOICE / SPRING 2021

All ads are full color. 5% GST not included. Yearly contract discount 10% (Card Ads Exempt)

72

The Limousin Voice is published three times per year. One year subscription costs $35.00 per year ($36.75 with GST) in Canada, $50.00 USD per year in the USA and internationally. The Limousin Voice hereby expressly limits its liability resulting from any and all misprints, errors and/or inaccuracies whatsoever in the advertisement and editorial content published by The Limousin Voice and its said liability is here by limited to the refund of the customer for its payment for said advertisement, or the running of the corrected advertisement, or editorial notice. Notification by the customer of any error must be made within 30 days of the distribution of the magazine. Advertising copy received after the deadline may not be returned for proofing. Changes to advertising copy made after the deadline date will be allowed only if time permits, and will incur the appropriate charges according to time and materials involved in the changes. The opinions or views expressed in the editorials are those of the persons interviewed in the article and not The Limousin Voice magazine. The Limousin Voice does however reserve the right to edit or refuse all material which might be objectionable in content. No material or part thereof may be reproduced or used out of context, without prior specific approval of a proper credit to The Limousin Voice.

CONTRIBUTORS JASON HURST Jason Hurst grew up on a cow/calf operation in Ontario, then attended the University of Guelph. After graduating Guelph he started in the feed business and has been advising beef customers since 2009. He works with feedlots, commercial cow calf producers and purebred operations. Together with his wife and family they also manage a cow calf operation in Ontario.

ROY LEWIS, DVM Dr. Roy Lewis has been a large animal veterinary practitioner for over 30 years with a cattle practice in Westlock, Alberta. His interests were herd health and bovine reproduction. Since Spring 2020 he has been doing consulting work in the veterinary field.


AD SIZES & SPECS Ads requiring a bleed should be built to trim size and have images or graphics extended 0.125in beyond each edge. All text and critical elements should be at least 0.5” inside trim edge. We accept ads in PDF or JPG format built to 300 dpi resolution or greater. We do not accept ads built in Microsoft Word, Excel, Powerpoint, Publisher or Adobe Pagemaker. For full specifications, see our online media kit at www.limousinvoice.net

NO CELL PHONE PHOTOS

Cell phone photos will not be accepted, as their poor optical quality, bad light sensitivity, and wide angle lenses generate blurry, noisy or distorted photos that do not accurately represent your cattle. Cell phone cameras do not capture a sufficient number of pixels (enough image data) to use that photo in print.

HOW DOES IMAGE RESOLUTION WORK?

W 9.75” 

11.5” BLEED 0.125”

Half Horizontal

Half Vertical

W 8.55” 

W 4.15” 

5.03in” BLEED none

H

H

BLEED

H 10.3” none

1 inch

at display resolution

Double Page Spread W 19.5” 

H

11.5” 

BLEED

Quarter Banner 0.125”

W 8.55”  BLEED

Half Double Page Spread W 18.3” 

H

5.03” 

BLEED

H 2.388” none

(contains 72 pixels)

1 inch

at print resolution

(contains 300 pixels)

Each blue dot at left is a pixel. The dark blue square represents the largest a 1 inch² picture at display resolution could be printed on a printing press and remain crisp.

Images taken at a low resolution (eg. Taken by a cell phone camera) or images that have been downsized cannot be enlarged again and remain crisp. When they are enlarged, the computer ‘makes up’ the missing or deleted pixels, resulting in blurry or ‘pixelated’ images.

Business Card

none

W 4.15”  BLEED

H 2.25” none

IMAGE TAKEN AT WRONG RESOLUTION

IMAGE TAKEN AT RIGHT RESOLUTION

DIGITAL IMAGE SUBMISSION REQUIREMENTS

Minimum image size at print resolution

YOUR DIGITAL CAMERA  Set your camera 1 USE to take the highest resolution images.

At display resolution (72 pixels per inch)

SIZE should be 1.5 MB or more! 2 FILE Send as a high resolution JPG. Do Not Resize.

(300 pixels per inch) Width: 8.75in  Height: 6.25in

Width: 36.458 in  Height: 26.042 in

Total Minimum dimensions

2625 pixels wide by 1875 pixels high (regardless of image resolution) Supplied images must be 300dpi. Although we will advise you when your images are low quality, the Limousin Voice is not responsible for blurry or pixelated images.

(1MB = 1000KB)

Do not allow your email to resize or 3 EMAILING down-sample your image.

LIMOUSIN VOICE / SPRING 2021

Full Page

Digital images are composed of individual dots of stored data, called pixels. Your computer screen or cell phone can display 72 pixels per inch (called display resolution). 300 pixels per inch is the minimum size required by a printing press to produce clear, crisp images (called print resolution). The more pixels an image has, the more detailed it is.

73


CALENDAR ADVERTISERS, WANT TO ADD YOUR EVENTS TO THIS CALENDAR?

Email them to publisher@limousinvoice.net

FEBRUARY

MARCH (CONTINUED)

15 STEWART LIMOUSIN BULL SALE

25 ANCHOR B BULL & FEMALE SALE

18 NORDAL ANNUAL BULL SALE

27 LAZY S BULL SALE

at the farm, Hanley, Saskatchewan

at the farm, Stettler, Alberta

VJV Auction, Rimbey, Alberta

Saskatoon Livestock Sales, Saskatchewan

22 J. YORGA FARMS PRODUCTION SALE

30-31 WULF CATTLE OPEN HOUSE at Sandy Ridge ranch, Atkinson, NE

at the ranch, Flintoft, Saskatchewan

25 SYMENS BROTHERS PRODUCTION SALE at the farm, Amherst, South Dakota

MARCH 6 HILLVIEW FARMS BULL & FEMALE SALE at the ranch, Morinville, Alberta

9 ANDREW RANCHES BULL SALE Bow Slope Shipping, Brooks, Alberta

11 EXCEL RANCHES BULL & FEMALE SALE at the ranch, Westlock, Alberta

12 RICHMOND RANCH BULL & FEMALE SALE at the ranch, Rumsey, Alberta

15 DIAMOND C RANCH BULL SALE at the ranch, Ponoka, Alberta

18 BAR 3R LIMOUSIN BULL SALE Location to be announced

20 HIGHLAND STOCK FARMS BULL SALE

LIMOUSIN VOICE / SPRING 2021

at the ranch, Bragg Creek, Alberta

74

20 CANADA'S RED, WHITE & BLACK BULL SALE Moose Jaw, Saskatchewan

20 FULLY LOADED BULL SALE Online only at dvauction.com

22 NORTHWEST BULL SALE

North Battleford, SK • Bid online only

APRIL 1-2 PINNACLE VIEW LIMOUSIN OPEN HOUSE & ONLINE BULL SALE at the farm, Quesnel, BC • www.bclivestock.nextlot/public

5 BEE ZEE ACRES OPEN HOUSE BULL & HEIFER PRIVATE TREATY SALE at the farm, Glencoe, Ontario

8 WULF CATTLE ONLINE SALE Online only

JULY 28-31 CJLA IMPACT SHOW & CLA ANNUAL GENERAL MEETING Spencerville, Ontario

SEPTEMBER 11 PINNACLE VIEW LIMOUSIN 30TH ANNIVERSARY PRODUCTION SALE at the ranch, Quesnel, British Columbia

OCTOBER 16 J. YORGA FARMS FEMALE SALE at the ranch, Flintoft, Saskatchewan

DECEMBER 14 B BAR CATTLE BULL & FEMALE SALE at the ranch, Lucky Lake, Saskatchewan


ADVERTISERS INDEX 777 Cattle Co.

A

Amaglen Limousin Anchor B Limousin Andrew Ranches Arcon Cattle Company

B

C

D

E

7

J. Yorga Farms

31

K

Ken-Doc Limousin

48

L

Lazy A Limousin Lazy S Limousin & Angus

48

M

MC Marketing Management

30

N

Neogen Canada New Life Limousin Nordal Limousin & Angus

61

69 IFC

Canadian Junior Limousin Impact Show Cherway Limousin Clark Cattle Cochrane Stock Farms Corad Farms Crown Hill Acres

50

31 67 57 71 71

P

68 47 68 69

Payne Livestock Pinnacle View Limousin Plains Limousin Poplarview Stock Farm Posthaven Limousin

59

Q

Qually-T Limousin

71

R

Richmond Ranch

S

Shortgrass Limousin Smart Limousin Southbridge Limousin Stewart Limousin Stockmens Insurance Symens Brothers Limousin

71 55 63, 67 69 13, 60

25

F

Fouillard Limousin

67

G

Gardiner Limousin Greenwood Gutek Limousin

69

Hansen Limousin Hawkeye Land & Cattle Haystack Acres Highland Stock Farms Hillside Farm Hillview Farms

69

J

Eden Meadows Farm Excel Ranches

H

67

18

B Bar Cattle Bar 3R Limousin Bar-Dale Limousin Bee Zee Acres Bova-Tech Ltd. Bow Valley Genetics

Dan Skeels Davis-Rairdan de Jager Limousin Diamond C Ranch Diamond T Limousin Double B Cattle Co

Hi-Valley Limousin Hockridge Farms

13

4

17 56 67 12 70 6 70 26

IBC

49

76 60 41, BC 1, 19, 67 67 69 70 68 10, 68 25 70 68 51, 68 71 54

T

Triple R Limousin

69

V

Venture Livestock Enterprises

76

W Windy Gables Limousin Wulf Cattle

5, 71 40 LIMOUSIN VOICE / SPRING 2021

7

75


S e l l i ng O N LI N E O NLY

MARCH 20, 2021 at th e

FULLY LOADED BULL SALE NLL 1H

RPY PAYNE’S CRACKER 17E x REVOLUTION’S CITY GIRL

NLL 16H

DC EVINRUDE 56E x RWK TINA TURNER

NLL 5H

RPY PAYNES CRACKER 17E x B BAR FOXTROT 55D

NLL 12H

WULFS APOSTLE T343A x NEW LIFE FARRAH

SALE ONLINE AT

www.dvauction.com

NLL 7H

DC EVINRUDE 56E x IVY'S AWFULLY TENDER 9A

NLL 8H

BIRUBI JUPITA J15 x CLARKS COOKIE

NLL 17H

BIRUBI JUPITA J15 x Y2K UMBERLINA 879U

NLL 39G

GREENWOOD ELECTRIC IMPACT ET x REVOLUTION’S COUNTRY GIRL

Please stop by the farm to view the bulls at anytime, or give us a call for more information. WATCH FOR VIDEOS ONLINE PRIOR TO THE SALE

NLL 11H

RPY PAYNES DILLINGER 43D x IVY'S BIANCA HTZ 17B

NLL 19H

DC EVINRUDE 56E x EXE SHEENA

NLL 38G

ROMN CADILLAC JACK 101C x IVY'S BIANCA HTZ 17B

NLL 40G

RPY PAYNES DILLINGER 43D x TMF MISSY 45Y

GARY, JUSTIN & MELISSA BURGESS  261269 Concession 18, Hanover, ON  519-270-5415  new.life.limousin@gmail.com


2021

PRODUCTION SALE

FEB 22 AT THE RANCH FLINTOFT, SK • AT 2PM

70

JYF 342G

JYF 413G

JYF 408G

JYF 354G

JYF 326G

JYF 383G

JYF 522G

JYF 339G

JYF 308G

JYF 351G

JYF 504G

JYF 303G

JYF 507G

JYF 396G

JYF 335G

JYF 301G

Selling

2-YEAR-OLD & FALL BORN BULLS

Mark your calendars for THE PIECE OF THE PIE FEMALE SALE, Oct 16 2021 KELLY AND NORMA YORGA (H) 306-263-4432 (C) 306-642-7023 (F) 306-263-4473 yorgakelly@gmail.com BOX 14, FLINTOFT, SK S0H 1R0

JEFFREY AND KRISTEN YORGA (H) 306-531-5717 jeffyorga@yahoo.ca WH

ERE

LIMO

BET USIN KEEP GET TING

TE

R


BULLS FOR SALE

THANK YOU

RPY 34H RICHMOND RANCH

FOR YOUR SUPPORT THIS FALL

RPY PAYNES TAKE DOWN 38H

HOMO POLLED

SIRED BY RPY PAYNES DIESEL 37D RPY 37H QUALLY T LIMOUSIN RPY 28H HIGHLAND STOCK FARMS

RPY 24H

LAZY H LIMOUSIN

RPY PAYNES RANGER 12H SIRED BY SYES BEYOND BELIEF

RPY 63H FERME COSA S.E.N.C.

RPY 31H TY SKEELS RPY 9H SPRINGWATER

RPY 55H FOUR MAC FARMS

OTHER SEMEN

RPY PAYNES TANK 12G OWNED WITH STEWART LIMOUSIN – LIMITED SEMEN PACKS AVAILABLE HOMO POLLED • SIRED BY LFLC DOLLAR BILL 764D

Rocky & Debbie Payne

P 306.825.4056 F 306.825.4025

RED WULFS XTRACTOR X233X RPY PAYNES EVEREADY 73E RPY PAYNES CROSSFIRE 28C RPY PAYNES MARATHON 47U RPY PAYNES RUSH 1H

for Sale BLACK

RPY PAYNES DILLINGER 43D RPY PAYNES DERBY 46Z KAJO RESPONDER 120R COLE ARCHITECT 08A

RPY 77H FOUR MAC FARMS

Cole 780.870.8335 Kyle 639.840.2530 E paynelivestock@hmsinet.ca Box 1997 Lloydminster Saskatchewan Canada S9V 1R5

Profile for Top Stock Magazine

Limousin Voice Spring 2021  

Limousin Voice Spring 2021  

Profile for topstock

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded