Top Stock Magazine Spring 2020 by Top Stock

ISSUE 1 9 S PRING 2020

Awarding a Full Circle Journey Macy Liebreich reflects on the opportunities that have shaped her POST-SHOW REVIEW Agribition Supreme winners dominate fall show run BUILDING RELATIONSHIPS How to get the livestock you actually want to buy

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SPRING 2020

in this issue

TABLE OF CONTENTS

56 © ShowChampions

features SPRING 2020

Awarding a Full Circle Journey

Post-Show Review

Building Relationships

Macey Liebreich reflects on the opportunities that have shaped her

Agribition Supreme winners dominate fall 2019 show run

The key to getting the livestock you actually want to buy

Top Stock Magazine is published four times per year. One year subscription cost $15.00 per year (plus GST) in Canada, $35.00 per year (plus GST) in the USA. Top Stock magazine, hereby expressly limits its liability resulting from any and all misprints, errors and/ or inaccuracies whatsoever in the advertisement and editorial content published by Top Stock and its said liability is here by limited to the refund of the customer for its payment for said advertisement, or the running of the corrected advertisement, or editorial notice. Notification by the customer of any error must be made within 30 days of the distribution of the magazine. Advertising copy received after the deadline may not be returned for proofing. Changes to advertising copy made after the deadline date will be allowed only if time permits, and will incur the appropriate charges according to time and materials involved in the changes. The customer's verbal or written consent to pubish advertising in Top Stock magazine shall evidence the customer's approval of the insertion of advertising at the time and for the sizes and rates stated, and their agreement to pay Top Stock Magazine the amounts stated as ads are published. Two percent (2%) per month interest will be charged on accounts over 30 days. The customer shall assume the responsibility for all collection of legal fees necessitated by default in payment. The opinions or views expressed in the editorials are those of the persons interviewed in the article and not Top Stock magazine. Top Stock does however reserve the right to edit or refuse all material which might be objectionable in content. No material or part thereof may be reproduced or used out of context, without prior specific approval of a proper credit to Top Stock.

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I S S U E 1 9 SP R I N G 2 0 2 0

Awarding a Full Circle Journey

SHOW INDEX

Macy Liebreich reflects on the opportunities that have shaped her POST-SHOW REVIEW Agribition Supreme winners dominate fall show run BUILDING RELATIONSHIPS How to get the livestock you actually want to buy

27 Rockton Fall Fair 27 Red Brand Show 28 Manitoba Ag Ex 33 Red Round-up 34 Stockade Round-up 38 NAILE 40 Toronto Royal Winter Fair 44 National Junior Beef Heifer Show 46 Farmfair International

UPCOMING ISSUES Issue

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SPRING 2020

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SPRING 2020

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ISSUE 19 | SPRING 2020 Editor-in-Chief

Letters to the Editor

Katie Songer

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CONTRIBUTING WRITERS JEFF GAYE has worked in an ice cream factory and two breweries, fought forest fires, served in the RCAF, and played in symphony orchestras. He has been writing about the beef industry since 2012, and is also the editor of CFB Cold Lake’s weekly newspaper The Courier.

Back Issues Back issues can be found online at topstockmagazine.com or can be ordered, subject to availability, from the publishers.

BRUCE DERKSEN worked in Western Canada’s ranching and feedlot industry for over 30 years. He and his wife now live in Lacombe Alberta, Canada where he works at a nearby chemical plant. In his spare time, he writes about present day agriculture related topics, hoping to give today’s producers as much up to date information about the future of the industry as possible.

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DON'T FORGET! THE BOOKING DEADLINE FOR THE JULY ISSUE IS JUNE 7!

SPRING 2020

JUNIOR NEWSMAKERS

Limousin

Mukk Boots or Mittens

▶ Congratulations to the 2019 Canadian Junior Limousin Association

“You are never too young to change the world” #BeDetermined

SCHOLARSHIP AUCTION (CJLA) Scholarship Recipients Cheyenne Porter of Wainwright, Alberta and Madi Lewis of Meaford, Ontario. Cheyenne is currently attending the University of Saskatoon studying Animal Bioscience. She has been a member of the CJLA Board since 2013. Madi is attending Ridgetown College and will graduate this year with a Diploma in Agriculture. ▶ Congratulations to CJLA members, Angus and Jules Smyth on being awarded the Manitoba Limousin Association's (MLA) Ambassador of the Year Award at the MLA AGM on Saturday, January 4th.

3RD ANNUAL STEER & HEIFER JACKPOT

“Mukk Boots or Mittens” is a one day 4-H beef jackpot show. The third annual show will be held on Saturday, May 2, 2020 in Webb, Saskatchewan. Mukk Boots is a 100% pay out show open to registered 4-H members. There will be steer, heifer and showmanship classes. At our first two shows we have paid out a total of $3,940 in prize money. Our goal is to provide a low pressure show where participants can meet new people and practice their show skills while building confidence. For further information please check out our Facebook page to

▶ The CJLA donation heifer CJLA Golden Jubilee sold for $15,425

connect you with the registration information needed. You can also

in the Royal Elite Sale this past November. This money is used

to support CJLA activities such as travel opportunities and

Retzlaff – 306-413-0049. Submitted by the Mukk Boots or Mittens

scholarships. Thank you to everyone who made this a success!

Committee (“A division of the Clairbank Multiple 4-H Club”)

News

Images (L to R) Cheyenne Porter, Madi Lewis, 2019 CJLA donation heifer

Image 2019 Mukk Boots or Mittens Jackpot show participants

Shorthorn

CANADIAN JUNIOR SHORTHORN ASSOCIATION The Canadian Shorthorn Association is pleased

Samantha (Sami) is currently attending Lakeland College

to announce that Sadie Anwender of Radville,

in Vermilion, Alberta studying for a diploma in Animal

Saskatchewan and Samantha Lundy of Collingwood,

Science Technology, majoring in Beef Production and

Ontario are the recipients of the 2019 Canadian

plans to also pursue a diploma in Agribusiness with a

Shorthorn Association Ian McRae Memorial Scholarship.

major in marketing and communications. Sami has only

Sadie is currently attending the University of Regina Paul J. Hill School of Business, pursuing a business degree and plans to major in accounting or marketing. Sadie first became a member of Canadian Junior Shorthorn Association (CJSA) in 2007 and has been

been a CJSA member since 2018 but she has been able to participate in a number of Shorthorn events over the last couple of years and purchased a Shorthorn female to start her own herd this past fall. Two scholarships are available each year, in the amounts

very involved in her family operation Anwender Cattle

of $1,000 and $500, with a November 1st deadline.

Co./Me’N My Shorthorns. She has shown Shorthorns at

Stay tuned for details on the 2020 Canadian Junior

many fall shows as well as six National Junior Shorthorn

Shorthorn Show to be held in conjunction with the

shows. Sadie plans to pursue a business career as well as

Manitoba Youth Beef Round-Up in Neepawa, Manitoba

work on her family farm.

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SPRING 2020

SPECIAL FEATURE

Macy Liebreich Awarding a Full Circle Journey WORDS BY BRUCE DERKSEN

“4-H was my first step into the business

She knew of the Guiding Outstanding Angus

world because on the farm you are involved

Leaders (GOAL) conference that promotes

even while those lives are in the process of

in the day-to-day operations, and 4-H just

leadership skills within the Angus breed, and

finding their footing. Macy Liebreich is such

gave me another perspective. I was really

at the urging of her parents she applied for

a person.

fortunate to receive some scholarships

the Legacy Foundation Scholarship. Along

The daughter of Trent and Janelle and

because of my long-time involvement,” she

with four other juniors, she was chosen to

said. “I was a member of the Radville club for

attend the conference in Edmonton, AB in

many of the same things her neighbours

11 years.”

February 2017.

and friends did in the small southern

The family would show cattle at Agribition,

Macy related just how stressful it was. “I got

Saskatchewan town of Radville while

plus she also showed at Canadian Junior

really intimidated because you have to do

here are some people that travel a literal and emotional distance in their lives,

older sister to Garrett and Carson, Macy did

growing up—went to school, joined the 4-H program and pitched in with the day-to-day work on the ranch. Her family owns Merit Cattle Company, home to 200 purebred Black Angus females.

Angus Showdowns. Up until the dispersal of her family’s Charolais cattle in 2009, she also showed at Canadian Charolais Youth Association shows across the country. Soon the Canadian Junior Angus Association

an interview, but also a panel discussion. All your peers are there watching you and you get asked various industry and breed questions by professionals and respected people in the industry. I wasn’t feeling prepared as I hadn’t had that dinner table

Like most Canadians, she developed a

(CJAA) began to direct the focus in her life.

passion for hockey and at age 15 moved to

“I was looking for something else to devote

Weyburn, SK to play competitively on the

some time to because I wasn’t playing

playing hockey and going to school.”

Weyburn AAA Goldwings. Hockey was her

hockey or doing the extracurricular training

She told the story of how Cecilie Fleming, a

priority, but she eventually had to let it go.

any longer.”

Canadian Angus Foundation board member,

talk during the last four years being away

SPRING 2020

SPECIAL FEATURE

asked her a question about the Canadian

to represent the association at events across

Roundtable for Sustainable Beef (CRSB)

Canada and the world. “The Ambassador

before the banquet. “I had no idea what that

position was a really great opportunity

was. I was so embarrassed because I felt like

because it got me more in tune with

I just blew my interview. Oh my God, I have

agriculture. I felt like I was reconnected in a

to do some research!” During the banquet,

different way.”

Cecilie brought up a similar question and was impressed that Macy had taken the initiative to investigate the subject. She ended up placing first in the Legacy Scholarship Program. “I guess it was a good learning experience,” she said with a laugh. Although sometimes terrifying, Macy said it helped her composure and public speaking, plus gave her a chance to feel comfortable and integrated into the industry. During the same 2017 GOAL conference, she was also chosen to go to Scotland for the World Angus Forum. Again, she had reluctantly applied at the urging of her parents and was

The position also gave her a chance to do even more traveling during her year-long reign. She visited multiple shows including Expo Boeuf, Maritime Field day and Junior show, CJAA Showdown, Farmfair, Agribition and numerous conferences, one of which was at the Certified Angus Beef Center in Ohio. Then it was off to Beef Australia for a week. All these accomplishments were a driving force in Macy’s schooling plans. She settled on the University of British Columbia and began working on a bachelor’s degree in commerce, majoring in human resources with a focus on

surprised to be chosen along with 11 other

sustainability and social impact.

recipients to represent Canada at the Forum.

“UBC appealed to me. It had the highest-

On the heels of these accomplishments, she

ranked business program, and the other

applied for the Robert C. McHaffie Canadian

thing that intrigued me was I would have the

Junior Angus Ambassador position. After

chance to go somewhere that was completely

another screening process she was one of five

different, the exact opposite of where I was

people chosen to compete.

raised and what I grew up learning.”

At the Canadian Angus Association’s annual

Though solidly entrenched in her schooling,

general meeting, the five candidates endured

Macy’s successes through the Angus

a quiz on general knowledge, an interview,

Foundation were not over. She recently

presented a speech and were scrutinized on

applied for and received a Self-Directed Travel

their interactions throughout the conference.

Bursary and used it to attend the Junior

After the intensive process, Macy was selected

Achievement Global Alumni Conference

SPRING 2020

Images (Top Left) Macy participates in Beef Week in Australia (Top Right) Macy with brothers Garrett & Carson, and parents Trent and Janelle of Merit Cattle Co.

in Vienna, Austria. There she gave a short speech to 400 people gathered from around the world on the

"The Ambassador position was a really great opportunity because it got me more in tune with agriculture. I felt like I was reconnected in a different way."

sustainability of the Canadian beef industry and how it helps the environment by having a circular economy concept that people don’t normally associate with it. “It was cool when so many people came up to me and said they hadn’t thought about it that way. Putting a face to a person in agriculture makes them so much more comfortable to be able to ask questions versus just hearing, this is right, and the other stuff is wrong.” After completing her commerce degree, Macy wants to attend law school. She loves her cows, but it’s not where her real passion lies. “I would love to be in agriculture law. I have the upbringing and background to relate and am most passionate about trying to solve the communication misinformation gap.”

SPRING 2020

Image Macy, along with Raina Syrnyk, at the 2017 Canadian Beef Industry Conference. © Loree Photography

In the urban atmosphere of UBC, Macy

Macy wanted to thank many people,

Even though the beef industry is changing,

has noticed a large disconnect in her

including Cecilie Fleming, Belinda Wagner

Macy is excited to see where it will be

interactions with people from diverse

and Rob Smith—all from the Canadian

in the coming years. She hopes more

backgrounds. “It’s a totally different

Angus Foundation and Association—for

producers will commit to CRSB programs

mindset. The majority of people are

their help and encouragement through

like the verified sustainable beef platform

just consumers and have no connection

the years. She is extremely thankful to her

to show consumers they are proactive

whatsoever to where their food comes

family for their support growing up and

and accountable. It isn’t enough to say

from.” Previously, she hadn’t encountered

letting her follow her dreams in hockey,

they already do the right thing. It must

many vegans, vegetarians or even people

4-H and letting her move away to pursue

be recorded and displayed to the public

very concerned about such things, but now

both sport and schooling. “If I wasn’t raised

through due diligence.

on the farm, I couldn’t see myself being so

In her view, most people want to be more

Whenever possible, she tries to include

passionate about integrating agriculture

sustainable by eating locally and reducing

agriculture-related material in her

into my future career. They always showed

their carbon footprint. She points to

school projects as a way of passing vital

us the opportunities that were available and

the success of various food deliveries

information to her classmates. “People

that there is so much in agriculture for youth

and meal programs as proof. “I think

will listen, and I don’t think anyone is

versus other industries.” She believes many

it’s even something we could use to our

mistrusting, but some are timid about

people feel they can only be ‘in or out’ of

advantage,” she said. “We just have to keep

trying to find more information that

agriculture, but she doesn’t subscribe to that

communicating and not trying to start a war

contradicts what they are thinking. It’s the

way of thinking and is working to find the ‘in

with people. You’re not going to change the

whole confirmation bias loop.”

between’ place for her.

people who are already set in their ways, but

meeting them is a common occurrence.

SPRING 2020

SPECIAL FEATURE

Image Macy provides some 4-H assistance to a younger junior.

SPRING 2020

Image Macy speaks at the Junior Achievement Global Alumni Conference in Vienna.

you can reach the wider majority

of people. When I was traveling, I

who just want information and

met the same type of people that

want to do what is good for

would just welcome me in with

their family.”

open arms and we’d have the same

Macy envisions herself working at an urban agricultural firm in the

discussions, and the same kind of family feel.”

future, taking cases that motivate

Macy has worked hard, traveled

her and pertain to the industry. “I

to many places and already seen

feel that would be my way of giving

amazing things in her life, and you

back. Realistically, I think it’s the

could say her travels are coming full

place I could be of most value.”

circle, not to end where she began

But she doesn’t want to lose her small-town roots. She intends to stay involved with the CJAA, do volunteer work and continue to attend Agribition whenever

but to run horizontally in support of where she started. “I have been given so much, that I need to put in the time to try and make it better for the youth that come after me.”

possible. “It’s better than Christmas

From our conversation, it is obvious

for me because I get to see all my

that Macy has the determination,

family and friends that I see once

intellect and passion that will drive

or twice a year. People in the beef

her to not only reach but go far

industry are such a unique group

beyond this worthy goal.

Entry Deadlines

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ROCKTON FALL FAIR ROCKTON, ONTARIO 12 October 2019

Judge Andy Weaver — Photos Barn Girls

SUPREME OVERALL, CHAMPION FEMALE & CHAMPION AOB

CHAMPION MARKET ANIMAL

JSCM Rumors 4F, Jackson Corner

Evan Sawyer

CHAMPION ANGUS BULL

CHAMPION AOB BULL

CHAMPION SPECKLE PARK BULL

Red Patchell Time Share, Bruce & Brenda Patchell

SSC Going for Broke 10F, Scott Family

River Hill Smokeshack 252E, Underhill SPECS

CHAMPION ANGUS FEMALE

CHAMPION COMMERCIAL FEMALE

CHAMPION SPECKLE PARK FEMALE

HCCC Jacked Up 1F, Reegan Hasson

Ben Scott

US Addiction 2G, Underhill SPECS

RED BRAND

APPIN, ON 15 October 2019

Judge Justine Ruffles — Photos Barn Girls

CHAMPION MARKET ANIMAL

RESERVE MARKET ANIMAL

Jackson Corner

Evan Sawyer

FALL 2019

Join us on March 3, 2020 for our eighth annual Belvin

ANGUS*BULL*SALE 1:30PM • AT THE FARM • INNISFAIL, AB

Belvin Gold Coast 9008

Belvin Gold Rush 9029

Belvin Gatsby 9030

SIRE BALDRIDGE MERCENARY D002 SIRE POSS MAVERICK SIRE MONTANA OCTANE 6121 SOD WIWA CREEK MONARCH 248’12 SOD HF JUNCTION 18B SOD BELVIN TRES MARIAS PATRON 205 EPDS CE 10 BW -1 WW 53 YW 94 MK 25 EPDS CE 2 BW 1.6 WW 56 YW 102 MK 30 EPDS CE 2 BW 2.1 WW 63 YW 102 MK 29

Belvin Great Northern 9068

Belvin Gunfight 9077

SIRE BALDRIDGE DISCOVERY D121 SIRE POSS MAVERICK SOD BELVIN PANIC SWITCH 2’11 SOD HF KODIAK 5R EPDS CE 4 BW 1.2 WW 54 YW 92 MK 27 EPDS CE 8 BW -0.2 WW 51 YW 94 MK 27

Belvin 3E Feragen 8303 SIRE HF JUNCTION 18B SOD S A V FINAL ANSWER 0035 EPDS CE 4 BW 2.1 WW 50 YW 87 MK 19

YEARLING & EXTRA AGE ANGUS BULLS ON OFFER PLUS 12 OPEN ANGUS HEIFERS

You are invited to a complimentary prime rib dinner before the sale at noon. Watch live and bid online with www.dlms.ca

Gavin & Mabel Hamilton • Colton • Quinn & Brendyn PHONE 403.224.2355 EMAIL belvinangus@xplornet.com WEB www.belvinangus.com

P.O. Box 6134, Innisfail, Alberta T4G 1S8 GAVIN’S CELL 403.556.5246 COLTON’S CELL 403.507.5416 BRENDYN ELLIOT 250.449.5071

MANITOBA AG-EX

SUPREME CHAMPION BULL, CHAMPION SIMMENTAL BULL Bailey's One of a Kind, Crowe Bros.

SUPREME CHAMPION FEMALE, CHAMPION ANGUS FEMALE North Perth Barbara 507, Merit Cattle Co.

BRANDON, MANITOBA 23 October 2019

Photos ShowChampions

JUDGES (Supreme) Kirk Seaborn, Justin Morrison, Blair McRae; (Angus, Charolais) Murray Andrews; (Hereford, Simmental) Justin Morrison; (Shorthorn, Speckle Park) Kirk Seaborn; (Prospect Steers & Heifers) Andrew Kopeechuk; (King of the Ring & Little Lady Classic) Shannon Carvey, Doug Troop, Riley Lafrentz

FALL 2019

CHAMPION BLACK ANGUS BULL

CHAMPION CHAROLAIS BULL

CHAMPION HEREFORD BULL

Merit Sting 7047E, Double F Cattle Co.

High Bluff Gibson 4G, High Bluff Stock Farm

Harvie OVHF Empower ET 5F, Torch View Cattle Company

RESERVE BLACK ANGUS BULL

RESERVE CHAROLAIS BULL

RESERVE HEREFORD BULL

DFCC 4838 El Knuckles 25E, Double F Cattle Co.

RPJ Diesel 802F, JMB Charolais

GRH R117 Harvest 7E, Greenridge Farms

RESERVE BLACK ANGUS FEMALE

CHAMPION CHAROLAIS FEMALE

CHAMPION HEREFORD FEMALE

MICH Wheatland Lady Lola 7183E, Wheatland Cattle Co. & Michelson Land & Cattle

High Bluff Gabbana 61G, High Bluff Stock Farm

Blair's AXA Nellie 20F, RSK Farms

CHAMPION SHORTHORN BULL

RESERVE CHAROLAIS FEMALE

RESERVE HEREFORD FEMALE

Bell M Royal Navy 180F, Bell M Farms

Steppler Miss 98F, Steppler Farms Ltd.

WCC 100B Jessica 9100G, Wascana Cattle Co.

RESERVE SHORTHORN BULL

CHAMPION SHORTHORN FEMALE

RESERVE SHORTHORN FEMALE

Wise's Explorer 713, CLF & RSB Cattle Company

Bell M Marion Delight 48D, Bell M Farms

Hill Haven Picture Passion 23E, CLF & RSB Cattle Company SPRING 2020

RESERVE SIMMENTAL BULL

CHAMPION SIMMENTAL FEMALE

RESERVE SIMMENTAL FEMALE

Cityview Great Guns 68G, Cityview Simmentals

Wheatland Lady 7113E, Wheatland Cattle Co. & Michelson Land & Cattle

Sunny Valley Payton 77E, Ultra Livestock, Mader Ranches, JK Fraser

CHAMPION SPECKLE PARK BULL

CHAMPION PROSPECT STEER

CHAMPION KING OF THE RING

Colgan's Frasier CF 11F, Colgan's Cattle Company

Lazy H El Cortez, Kate Nielsen

HFL End Game 911G, Horner Cattle Company

RESERVE SPECKLE PARK BULL

RESERVE PROSPECT STEER

RESERVE KING OF THE RING

Colgan's Guardian 43G, Colgan's Cattle Company

Lazy H Bound For Glory, Kate Nielsen

Highbluff The Great Gatsby 24G, High Bluff Stock Farm

CHAMPION SPECKLE PARK FEMALE

CHAMPION PROSPECT HEIFER

CHAMPION LITTLE LADY CLASSIC

Portercrest Good Looken 1D, Wilcox Livestock

Wilcox Ms Oreo 57G, Wilcox Livestock

WCC 100B Jessica 9100G, Wascana Cattle Co.

RESERVE SPECKLE PARK FEMALE

RESERVE PROSPECT HEIFER

RESERVE LITTLE LADY CLASSIC

River Hill 54Z Elle 25E, River Hill Farm

XLP 73S Daydream ET 149G, Lone Pine Cattle Services

HFL Rose 920G, Horner Cattle Company

FALL 2019

OLDS, ALBERTA 18–19 October 2019

Judge Ryley Mader — Photos Grant Rolston Photography

JUNIOR HEIFER CALF EXTRAVAGANZA CHAMPION

BULL FUTURITY CHAMPION

Red Ter-Ron Diamond Mist 13G, Maria Taschuk

Red Wright’s Flett Springs 3G, Wright Livestock

RED ROUNDUP

JR HEIFER CALF EXTRAVAGANZA RES

BULL FUTURITY RESERVE

Red Rainbow Larkaba 3G, Kylie Wilms

Red Ter-Ron Uproar 26G, Ter-Ron Farms

SPRING 2020

Chinook Junior Stock Show | claresholm, ab April 15, 2020

Summer synergy 2020 | olds, ab Cash awards to all Jr Hereford exhibitors July 6-10, 2020

red, white & true classic | okotoks, ab AJHA Show, All Breeds Classes, Heifer Bracket $4000 additional prizes & awards AJHA & AHA AGM July 17-19, 2020

Alberta

HEREFORDS 780-888-7178 | www.albertaherefords.com | albertaherefords@gmail.com |

STOCKADE ROUND-UP

SUPREME CHAMPION BULL, CHAMPION LIMOUSIN BULL Greenwood Electric Impact ET, Greenwood

SUPREME CHAMPION FEMALE, CHAMPION ANGUS FEMALE Greenwood Vixon JJP 17E, Ter-Ron Farms

LLOYDMINSTER, SASKATCHEWAN 30 October – 2 November 2019

Photos Grant Rolston Photography

JUDGES (Supreme) Colton Hamilton, Riley Lafrentz; (Angus, Charolais, Limousin, Simmental) Riley Lafrentz; (Red Angus, Horned & Polled Hereford, Shorthorn, Speckle Park) Colton Hamilton; (King of the Ring) Tom Hougham, Brian Burke, Casey Lawes; (Stockade Lady) Carol Cooper, Stephanie Baier, Susan Draves; (Prospect Steers & Heifers) Toby Noble; (Junior Show) Leah Allen

FALL 2019

CHAMPION BLACK ANGUS BULL

CHAMPION RED ANGUS BULL

CHAMPION CHAROLAIS BULL

DMM Crank 13E, Miller Wilson Angus & Nelson Hirsche Purebreds

Red DKF Racer 8E, Shiloh Cattle Co.

CSS Sir Amigo 5G, Owen & Bernadette Legaarden

RESERVE BLACK ANGUS BULL

RESERVE RED ANGUS BULL

RESERVE CHAROLAIS BULL

Conley South Point 8362, Wilbar Cattle Co., Poplar Meadows Angus

Red HRA Lookout 711E, Lazy MC

CSS Sir Amigo 15G, Owen & Bernadette Legaarden

RESERVE BLACK ANGUS FEMALE

CHAMPION RED ANGUS FEMALE

CHAMPION CHAROLAIS FEMALE

BNWZ Wendy 8143, Boss Lake Genetics

Red Ter-Ron Brandy 127E, Ter-Ron Farms

SHSH Shania 9E, Springside Farm

CHAMPION SIMMENTAL BULL

RESERVE RED ANGUS FEMALE

RESERVE CHAROLAIS FEMALE

RWS Ferdenand 551F, Willerton Simmentals

Red Northline KF Puddin 226D, Kelsey Knott & 4K Cattle Company

VMN Gidget 7G, Voegeli Bros. Charolais

RESERVE SIMMENTAL BULL

CHAMPION SIMMENTAL FEMALE

RESERVE SIMMENTAL FEMALE

McIntosh Classic 44G, McIntosh Livestock

CMS Soda Pop 425B, Black Gold Simmentals

Black Gold GR Cream Soda 844, Black Gold Simmentals & Grass Roots SPRING 2020

RESERVE LIMOUSIN BULL

CHAMPION LIMOUSIN FEMALE

RESERVE LIMOUSIN FEMALE

RPY Paynes Redman 1G, Payne Livestock

Boss Lake Ms Molly 814F, Boss Lake Genetics

Greenwood Fundamental 702F ET, Greenwood

CHAMPION HORNED HEREFORD BULL

CHAMPION POLLED HEREFORD BULL

CHAMPION SHORTHORN BULL

ACE Red Lad 33E, Ace Herefords

NCX Georgio 2G, Gabrielle Cheremshynski

Bar 33 Easy Money 12E, Bar 33 Ranch

RESERVE HORNED HEREFORD BULL

RESERVE POLLED HEREFORD BULL

RESERVE SHORTHORN BULL

LF 21D Gary 335G, Lock Farms

NCX Fabiyus 8F, NCX Polled Herefords

Bar 33 Gunslinger 30G, Bar 33 Ranch

CHAMPION HORNED HEREFORD FEMALE

CHAMPION POLLED HEREFORD FEMALE

CHAMPION SHORTHORN FEMALE

LF 4009 Yankee Stan 218F, Lock Farms

AXA 200Z Nellie 1F, Top-50 Livestock

LL Raggedy Ann, Long Lake Shorthorns

RESERVE HORNED HEREFORD FEMALE

RESERVE POLLED HEREFORD FEMALE

RESERVE SHORTHORN FEMALE

ACE Nugget Lass 30G, Ace Herefords

MJT 204D Wildrose 502G, MJT Cattle Company

Bar 33 Princess 26G, Bar 33 Ranch

FALL 2019

CHAMPION SPECKLE PARK BULL

CHAMPION KING OF THE RING JACKPOT

CHAMPION PROSPECT STEER

Ravenworth Midas 105G, Ravenworth Cattle

WPT MR Grandslam 25G, Peters Simmentals

Fisk Show Cattle

RESERVE SPECKLE PARK BULL

RESERVE KING OF THE RING JACKPOT

RESERVE PROSPECT STEER

JSF Creed 1F, Johner Stock Farm

Greenwood Gunslinger JJP 73G, Greenwood

Chloe Mills

CHAMPION SPECKLE PARK FEMALE

CHAMPION STOCKADE LADY JACKPOT

CHAMPION PROSPECT HEIFER

Wren of Par 70E, Greenwood

Boss Lake Ms Sandy 901G, Boss Lake Genetics

Elldem Elektra 4G, Elldem Cattle

RESERVE SPECKLE PARK FEMALE

RESERVE STOCKADE LADY JACKPOT

RESERVE PROSPECT HEIFER

Ravenworth Prairie Lily 104G, Ravenworth Cattle

RPY Paynes Gracelynn 9G, Payne Livestock

Redrich Ju-Jubes 17G, Redrich Farms

3RD OVERALL PROSPECT STEER Garret Feige

3RD OVERALL PROSPECT HEIFER WF Destiny 63G, Wallgreen Farms

CHAMPION JUNIOR SHOW FEMALE

RESERVE JUNIOR SHOW FEMALE

Red Towaw Sybil 497F, Reese Wildman

McIntosh Lacey 62G, Seth McIntosh

SPRING 2020

NORTH AMERICAN

NAILE

SUPREME CHAMPION FULLBLOOD, CHAMPION FULLBLOOD BULL LFE Murray 503F, Mark Land & Cattle

CHAMPION FULLBLOOD FEMALE (OPEN & JUNIOR SHOWS) SBV Trapper 366F, Mark Land & Cattle

LOUISVILLE, KENTUCKY 3–19 November 2019

Photos Linde's Livestock Photos

JUDGES (Open Shorthorns) Alan Miller; (Junior Shorthorns) Parker Henley; (Charolais) –––––––; (Fullblood Simmental Junior) Randy Mullinix; (Fullblood Simmental Open, "The Fleck Effect") Tom Hawk

FALL 2019

RESERVE FULLBLOOD BULL

"FLECK EFFECT" CHAMPION FEMALE

"FLECK EFFECT" CHAMPION BULL

SBV Break’N All The Rules 535G, Mark Land & Cattle

Ricka Sha Fairytale, Ricka-Sha Farms

Hi Tech Flash Point 150F, Hi-Tech Farms

CHAMPION 2 YEAR OLD COW/CALF

"FLECK EFFECT" RESERVE FEMALE

"FLECK EFFECT" CHAMPION BULL

Shadybrook Isobel 78E ET, Shadybrook Shorthorns & Greenwood Farms LCC

SBV Hilda 466G, Mark Land & Cattle

Ricka Sha Gridiron, Ricka-Sha Farms

RESERVE JUNIOR BULL

RESERVE JUNIOR HEIFER CALF

Millbrook Fireball 23F, The Fireball Group

Wat Bobby’s Fire Girl 120G, Karly Goetz; Bred by Watson Cattle Co. (Junior & Open Show)

CHAMPION CHAROLAIS BULL

RESERVE CHAMPION BULL

TR CAG Carbon Copy 7630E ET, Wilgenbusch Charolais, Doll Charolais Ranch, Cagney Effling, Thomas Ranch

BRCHE White Bear 8505 PLD ET, Prairie Cove Charolais, Caprock Cattle Co, Buck Creek Ranch, Polzin Cattle, Bertsche Cattle.

SPRING 2020

THE ROYAL WINTER FAIR

SUPREME CHAMPION BULL, CHAMPION ANGUS BULL MICH Wheatland Hicaliber 7197E, Premier Livestock

SUPREME CHAMPION FEMALE, CHAMPION ANGUS FEMALE Vos Vegas Black Pearl 6E, Vos Vegas Farms

TORONTO, ONTARIO 1–10 November 2019

Photos ShowChampions

JUDGES (Supreme) Phil Brown, Jill Harvie, Robbie Duis; (Angus) Chad Hollinger; (Charolais) Garth Rancier; (Hereford) Dennis Serhienko; (Limousin) Kasey Phillips; (Shorthorn) Emily Griffiths; (Simmental) Jennie Aherne

FALL 2019

NATIONAL SHOW

RESERVE ANGUS BULL

CHAMPION CHAROLAIS BULL

CHAMPION HEREFORD BULL

GRACO Conversation 14F, Tullamore Angus

Bridor Fortune Maker 6F, Springside Farms

El Passo 1E, Beebe Plain Farm

RESERVE ANGUS FEMALE

RESERVE CHAROLAIS BULL

RESERVE HEREFORD BULL

EF Blackbird 835, Enright Farms

Cedardale Gunner 99G, Cedardale Farms Ltd.

MHPH 646D Gunfire ET 401G, Medonte Highlands Polled Herefords

CHAMPION LIMOUSIN BULL

CHAMPION CHAROLAIS FEMALE

CHAMPION HEREFORD FEMALE

B Bar Hawkeye Hulk 45F ET, B Bar Cattle

CRG Princess 42F, Prairie Cove Charolais

Wildcat Pebbles 814 ET, Team Nostadt, Justamere Ranch, Running Steady Ranch

NATIONAL SHOW

RESERVE LIMOUSIN BULL

RESERVE CHAROLAIS FEMALE

RESERVE HEREFORD FEMALE

Wulfs Fifty T804F, Wulf Cattle

CRG Miss Montie 8F, Oattes Charolais

Harvie OVHF Riesling ET 3F, Double H Cattle Company & McNab Braeside

CHAMPION LIMOUSIN FEMALE

NATIONAL RESERVE LIMOUSIN FEMALE

Boss Lake Ms Molly 812F ET, Wulf Cattle

B Bar Hawkeye Foxtrot 22F, B Bar Cattle, Venture Livestock, New Life Limousin SPRING 2020

NATIONAL SHOW

CHAMPION SHORTHORN BULL

CHAMPION % SIMMENTAL FEMALE

CHAMPION SIMMENTAL BULL

Millbrook Fireball 23F, Millbrook Farm

VSC Flurry 7F, VanEsse Show Cattle

RPCC Red Geronimo 201G, River Point Cattle

RESERVE SHORTHORN BULL

RESERVE % SIMMENTAL FEMALE

RESERVE SIMMENTAL BULL

Millbrook Red Rock 29G, Millbrook Farm

SSC Make The Trade 110F, Scott Show Cattle

Destiny Big Stan, Destiny Simmental

CHAMPION SHORTHORN FEMALE

CHAMPION % SHORTHORN HEIFER CALF

CHAMPION SIMMENTAL FEMALE

Millbrook Maria GL 18F, Millbrook Farm

HEI Grandma's Girl 403G, Height Cattle Co

Blackriver Ms Ivanka 95E, Mast-R

RESERVE SHORTHORN FEMALE

RESERVE % SHORTHORN HEIFER CALF

RESERVE SIMMENTAL FEMALE

Shadybrook Isobel 78E, Shadybrook Shorthorns

HRBK Red Pearl 7G, Harbeck Cattle Company

RPCC BLK Frisky 248F, Grace Kuhl

CHAMPION % SHORTHORN BULL Shadybrook PL Promenade 28G, Shadybrook Shorthorns

RESERVE % SHORTHORN BULL Maplelm Foolish Pride 3G, Byrne Boys Operations

FALL 2019

T R I P L E

R E D

A N G U S

Hard working mother cows that raise quality herd ready bulls for you.

The program you can depend on.

47TH ANNUAL BULL SALE March 23, 2020 at the Ranch DAVE, MARY BETH, & ADAM SIBBALD ~ DYLAN, KARISSA AND LAINA 53193 HWY 1, CALGARY AB T3Z 3G8

Dave’s Cell 403.850.7736 Mary Beth’s Cell 403.690.3255

find us on

Facebook and

Instagram

www.sssredangus.ca

Dylan’s Cell 403.850.7341 Email redbulls@sssredangus.ca

NATIONAL JUNIOR BEEF HEIFER SHOW MASTERFEEDS

SUPREME CHAMPION FEMALE, CHAMPION ANGUS Hawthorne Fantasia, Katie Elmhirst

RESERVE SUPREME HEIFER, SUPREME CHAROLAIS WSS Ferris Wheel 855F, Zach Hammill

TORONTO, ONTARIO 1–10 November 2019 JUDGES (Masterfeeds Junior Beef Heifer Show) Paula & Scott Cornish

FALL 2019

Photos ShowChampions

CHAMPION COMMERCIAL FEMALE

CHAMPION SHORTHORN FEMALE

CHAMPION HEREFORD FEMALE

FMS Fun Time 11F, Ashley Higgins

Maple Stone Queen, James Eby

Harvie OVHF Riesling ET 3F, Katie Cox

RESERVE COMMERCIAL FEMALE

RESERVE SHORTHORN FEMALE

RESERVE HEREFORD FEMALE

JSCM Rumors 4F, Ashley Podolinsky

Hill Haven Pretty Rose 2G ET, Samantha Lundy

JDL Janice Y79G 203G, Charles Dubil

CHARLES JOHN WATSON MEMORIAL AWARD

CHAMPION LIMOUSIN FEMALE

CHAMPION SIMMENTAL FEMALE

CHAMPION AOB FEMALE

Pinch Hill Fantasy 824F, Brittany Dracup

IRCC Fox Trot 862F, Owen Elmhirst

Nordick Milify 4F, Logan Sisson

RESERVE LIMOUSIN FEMALE

RESERVE SIMMENTAL FEMALE

RESERVE AOB FEMALE

Miss TMF Shameless, Samantha Kennedy

CWSS Jokes On You 2G, Connor White

2 Bridges Lexi, Abbey Cocking

RESERVE ANGUS FEMALE

RESERVE CHAROLAIS FEMALE

Vos Vegas Black Pearl 3F, Hailie Conley

WSS French Kiss 8108F, Nolan Neitzel

SPRING 2020

FARMFAIR INTERNATIONAL

SUPREME CHAMPION BULL, CHAMPION LIMOUSIN Greenwood Electric Impact ET, Greenwood

SUPREME CHAMPION FEMALE, CHAMPION ANGUS FEMALE Brooking Countess 7077, Brooking Angus, Dusty Rose Cattle Co

EDMONTON, ALBERTA 6–10 November 2019

Photos ShowChampions

JUDGES (Supreme) Kent McCune, Jill & Riley Mader, Anne Burgess, Curtis Flewelling, Robb Young; (Angus) Colton Hamilton; (Charolais) Tyson Hertz; (Red Angus) Cam Sparrow; (Hereford) Sherri & Stuart Zoeteman; (Limousin) Aaron Grant; (Limousin) Aaron Grant; (Speckle Park) Jill & Ryley Mader; (Gelbvieh) Bill Dietrich; (Simmental) Tyson Hertz; (Prospects) Rob & Amanda Matthews; (Legends of the Fall) Aaron Birch, Trevor Kuntz, Justin Johner, Emily Lochner, Kyle Dodgson, Haley Scott; (Junior Futurity) PJ Budler

FALL 2019

CHAMPION ANGUS BULL

CHAMPION RED ANGUS BULL

CHAMPION CHAROLAIS BULL

Brooking Gold Coin 8069, Brooking Angus Ranch & ZWT Ranch

Red HRA Lookout 711E, Lazy MC Angus

CML Copyright 714E, McLeod Livestock

RESERVE ANGUS BULL

RESERVE RED ANGUS BULL

RESERVE CHAROLAIS BULL

Remitall F Renown 312F, Remitall Farms

Red Wildman Karl 709E, Wildman Livestock

SVY Bojangles 829F, Serhienko Cattle Co.

RESERVE ANGUS FEMALE

CHAMPION RED ANGUS FEMALE

CHAMPION CHAROLAIS FEMALE

North Perth Barbara 507, Merit Cattle Co

Red Cinder Freyja 29E, Cinder Angus

BRCHE Berkly Ann 850 7PLD ET, Prairie Cove

CHAMPION AOB FEMALE

RESERVE RED ANGUS FEMALE

RESERVE CHAROLAIS FEMALE

Miss Rusylvia Glamour Girl 73G, Emily Yaremko

Red Six Mile Fanny 149D, Six Mile Ranch

Elder's Design 928G, Elder Charolais

RESERVE AOB FEMALE RWL Tiege 16G, Robertson West Livestock

CHAMPION AOB BULL RWL Grizzly 11G, Robertson West Livestock

RESERVE AOB BULL

PLAYER'S CLUB CHAMPION BULL

Little Creek Gus 21G, Little Creek

PCC Brewitt 929G, Prairie Cove Charolais

SPRING 2020

NATIONAL SHOW

CHAMPION HEREFORD BULL

CHAMPION GELBVIEH BULL

CHAMPION SPECKLE PARK BULL

GH 377X Eclipse 27E, Nelson Hirsche Purebreds

SLC Strut 146E, Severtson Land and Cattle

D.A.M. Dots 94A Electric 31E, McAleer Ranching

RESERVE HEREFORD BULL

RESERVE GELBVIEH BULL

RESERVE SPECKLE PARK BULL

Harvie OVHF Concept ET 245F, Chittick Farms

DVE Davison Mr. February 50G, Davidson Gelbvieh

MTBar Eddie The Eagle 01E, MT Bar Ranch

CHAMPION HEREFORD FEMALE

CHAMPION GELBVIEH FEMALE

RESERVE SPECKLE PARK FEMALE

JDH MS 20R Victor 33Z 55D ET, JM New Trend

AWB Twin View Gayle 78E ET, Twin View Livestock

Outback Prairie Lily 120G, Outback Stock Farm

RESERVE HEREFORD FEMALE

RESERVE GELBVIEH FEMALE

CHAMPION SPECKLE PARK FEMALE

GH MVP Alisa 281E, Nelson Hirsche Purebreds

DVE Davidson Ms Jennings 29C, Davidson Gelbvieh

INC Brooks N Dunn 7F, INC Cattle Company

RESERVE LIMOUSIN BULL

CHAMPION LIMOUSIN FEMALE

RESERVE LIMOUSIN FEMALE

Greenwood God's Country, Greenwood

Boss Lake Ms Molly 814F, Boss Lake Genetics

Greenwood Fundamental 702F, Greenwood

FALL 2019

NATIONAL SHOW

CHAMPION SIMMENTAL BULL

CHAMPION % SIMMENTAL FEMALE

CHAMPION SHORTHORN BULL

JT Greater Consensus 113E, JT Livestock Ltd.

RF Dixie Erica 858F, Rancier Farms

Bar 33 Easy Money 12E, Bar 33 Ranch Ltd.

RESERVE SIMMENTAL BULL

RESERVE % SIMMENTAL FEMALE

RESERVE SHORTHORN BULL

LKCC Bold Venture 194F, Bold Venture Group

JM New Trend Jewel 8G, JM New Trend Cattle Co

SDTRK Cross Country 01G, Sidetrack Stock Farm

FARMFAIR INTERNATIONAL

CHAMPION SIMMENTAL FEMALE

CHAMPION SHORTHORNPLUS FEMALE

CHAMPION SHORTHORN FEMALE

New Trend Class Act 3E, JM New Trend Cattle Co

Waskwei I Need A Gangsta 12G, Waskwei Creek Ranch

Dungannon Ginny Maid 3G ET, Dungannon Stock Farm

RESERVE SIMMENTAL FEMALE

RESERVE SHORTHORNPLUS FEMALE

RESERVE SHORTHORN FEMALE

Sunny Valley Payton 77E, Ultra Livestock, Mader Ranches, JK Fraser

Shepalta Gold Specs 1G, Shepalta Farm

Creekside Addies Present 10F, Creekside Shorthorns

SPRING 2020

LEGENDS OF THE FALL RES HEIFER

LEGENDS OF THE FALL

CML Evetta 903G, McLeod Livestock

LEGENDS OF THE FALL BULL CALF

Black Gold Captain Scream 41G, Black Gold Simmentals

JUNIOR FUTURITY SUPREME FEMALE Red Six Mile Misty 809E, Eric Smith

LEGENDS OF THE FALL CH HEIFER Boss Lake Ms Elle 926G, Boss Lake Genetics

JR FUTURITY RESERVE SUPREME FEMALE RF Scream 974G, Kade Rancier

CHAMPION PROSPECT STEER

CHAMPION PROSPECT HEIFER CALF

JF FUTURITY RESERVE COMM FEMALE

Tag 36, Scott Land & Cattle

Kalida, Martin Cattle Services

CHM Luna 21F, Martin Cattle Services

RESERVE PROSPECT STEER

RESERVE PROSPECT HEIFER CALF

JR FUTURITY CH COMMERCIAL FEMALE

KAYR Ice, KAYR Land & Cattle Ltd.

Boss Lake Katniss 968G, Boss Lake Genetics

SMRT Ms Annie 5E, SMRT Livestock

FALL 2019

Image Electric Impact compete in his second of three Supreme shows this fall at Farmfair – all of which he won. © ShowChampions

SPRING 2020

POST-SHOW REVIEW

RBC Supreme winners

Dominate Fall Show Run WORDS BY JEFF GAYE

Jaxon Payne, who showed the bull, said

RBC Supreme Bull title at Canadian Western

special they are from the get-go. “Well, to

Agribition in November, two years after his

be honest, as soon as he was born I knew

sire, Greenwood Canadian Impact ET, took

he was pretty special. We had lots of calves

the same title.

off [Canadian Impact], but he was just a

And while “Electric” was strutting his stuff

standout from day one.”

in the ring, his new owner Ben Armitage

“We showed him as a calf and he did really

his acorn didn’t fall far from the tree. Greenwood Electric Impact ET won the

was watching his investment grow before his eyes. Ben bought the bull sight unseen just two days before. His first glimpse of his new acquisition was just hours before the Supreme competition started. Electric’s breeder, Scott Payne, had called Ben from the Limousin sale at Agribition to tell him he had a good bull on offer. “Scott said he was probably going to go quite a ways, he's a pretty good bull. So that's about all I

there are some calves that show you how

well. He was reserve behind his dad at Agribition as a bull calf. And then we showed him as a yearling and he did really well, and then showed him as a two-year-old. That's when he had the unreal year.” Jaxon said that as a calf, Electric held his head high. He was thick and “hairy and kind of fancy-looking,” and showed a lot of his sire’s look.

needed to know,” Ben said. “That probably

“All the way through summer, he was just

doesn't happen in the cattle business much

always our best. He just gave us that look.

anymore. Just honesty and word of mouth—

Yeah, he's our favourite one, I guess I could

you don't even need a handshake.”

say,” he said.

Out of Greenwood Young & Restless,

Electric has been a favourite of judges this

Electric was bred by Scott and Jackie Payne

season, too. He won the Supreme titles

of Greenwood Limousin and Angus

at Lloydminster Stockade Roundup and

at Lloydminster.

Farmfair on his way to his big Agribition

SPRING 2020

POST-SHOW REVIEW

Image Scott Payne congratulates Ben Armitage, Electric Impact's new owner, after his Supreme win. © ShowChampions

win—a triple crown. Jaxon said they knew

phone and it still gets me excited. I've always

they had a competitive animal, but they also

wanted to be on the halter and win one so

knew Electric wasn’t the only one in the ring.

yeah, it's pretty exciting.”

“After the first one and then after winning

Electric is definitely delivery on the promise

Edmonton and going into Regina, we knew

he showed as a calf. Jaxon described him

we had a good shot. But we knew it's not

as being “extremely sound (“it’s unreal how

going to be easy because there's a lot of new

he could walk,” he said), massive in his

competitors and new bulls there to compete

thickness and soft-middled. It is impressive

against,” he said.

to see him in person.”

“I guess we just had some luck and did

“He was kind of ‘talk of the barn’. A lot of

the best we could. And with a panel of five

breeders, even of other breeds, would talk

judges, you don't know where it goes.”

about him and just how good of a Limo bull

Every win along the way was a thrill,

he was.”

especially with the high quality of the

The bull’s genetics will go to programs around

competition.

the world, and he already has semen and

“It's crazy how good it feels,” Jaxon said. “It’s

embryos sold to Australia, South Africa,

what you work for, and what everyone wants

Mexico, the United States and all over Canada.

to do when you're showing cattle. It's just a

Jaxon said Electric’s genetics can deliver

big thing to win.”

some star quality to a Limousin breeding

That winning feeling got better every time,

program and can perform equally well with

and when they took the RBC Supreme Jaxon

commercial cows. “I think he'll sit well with

said the rush was “just crazy.”

any type of female, to be honest,” he said.

“I was so excited, it’s still hard to believe. I

“It depends what you're gonna want out of

still go back and watch the video on my

them. I think he can make it for you if you

SPRING 2020

"That Saturday morning at Agribition I turned to Scott and said, 'well he's not walking this summer with my commercial cows.'"

want a showy calf. And if there's commercial

Ben runs 350 Limousin-cross and

guys wanting the pounds on their calves, I

Simmental-cross cows on his own operation,

think he'll do it on any cow he'd work on.”

but he doesn’t think he’ll be putting his new

Limousin breeders will recognize the

bull out on his herd.

maternal value and softness in the Impact

“That Saturday morning at Agribition I

line, but Jaxon said Electric offers value for commercial crosses. “It'd be really cool to see him used commercial as another cross opposed to the mainstream breeds, as he has a lot to offer maternally or for raising heavy steers,” he said. Ben Armitage sees the same things. He’s heard from Hutterite colonies that would

turned to Scott and said ‘well, he's not walking this summer with my commercial cows.’ And Scott burst out laughing. I said, ‘he’s way too valuable for that.’” And that was before Electric won the RBC Supreme show. He has since added North American and World Limousin titles.

like to cross Electric with their Holsteins.

The big wins don’t just come from an animal

“They cross like you wouldn't believe with

showing off what nature gave them—it

a Holstein. They will cross with Angus,

takes a lot of work, it takes time and it takes

Holstein, pretty well anything.”

a team. Jaxon and his brother Jayden,

who showed Canadian Impact to his RBC Supreme win in 2017, put in the hours to get Electric into show shape, and the payoff in the ring is definitely worth the effort. “Winning each Supreme was unreal,” Jaxon said. “And it's definitely hard to do because there's so many good ones out there. But when you get to win it, it's pretty special.” It was pretty special for Ben Armitage, too— not bad for a blind purchase made on the recommendation of a trusted breeder. “Scott said he was a good bull—that’s all I needed to know.”

SPRING 2020

FALL 2019

SPRING 2020

FALL 2019

SPRING 2020

ountess has been turning heads and stopping conversations all year.

“Every show you go, to you have a real shot

It was exciting for the crew too, but they

at winning.”

were focused on their work. Justin said on

Brooking Countess 7077 won Supreme at

But being “sort of dominant” doesn’t mean

Prince Albert and Grand Champion Female

winning comes easy. “It was ridiculously

at Farmfair on her way to winning Supreme

competitive in there, especially the Angus

Champion Female in the RBC Beef Supreme

two-year-olds. But just the two-year-olds

at Agribition in November. She was shown with heifer calf Brooking Dusty’s Countess 9026 at side. Countess was bred by Justin and Tawnie Morrison of Brooking Angus Ranch at Radville, Saskatchewan and bought as a calf by Randy James of Dusty Rose Ranch in Arcola, SK. The pair was exhibited by the

in general,” said Randy. “All breeds were

one hand, you don’t prepare any differently for the big ones; every show deserves your best. But he admits there’s something special about Supremes, and you can see it in the crew.

real competitors, and it was just exciting to

“The competition doesn't change the way we

actually be in the hunt at every show you

do things. When you’re showing with a cow

went to.”

like that, you try your hardest,” he said.

While Justin and Tawnie were in the ring,

Besides impressing judges wherever she

Randy was trying to stay calm. “You kind of feel confident, but you never really

went, Countess caught the eye of everyone in the barn. Randy said the appreciation from

know,” he said. “There was never anything

the other exhibitors means a lot.

guaranteed along the way. It was good to

“We had just the acceptance across all

see that much competition, but it definitely

breeds. Walking through the barns, every

made every show nerve-racking. I probably

barn you get into at every show, people from

“It was just one of those rare years where you

put on 10,000 steps at every show just

all breeds were just appreciating this cow.

just are sort of dominant,” Randy said.

pacing around.”

And that was good to see because a lot of

Morrisons throughout the year. Randy saw something special in Countess at the Brooking female sale. Now everybody sees it.

SPRING 2020

POST-SHOW REVIEW

times there's a little bit of breed prejudice—it's just the way it works. “But she was a pretty popular cow across all breeds, and a lot of top-notch breeders really appreciated her for what she was. That was kind of the highlight for me.”

"When other breeders and your competitors give you those kinds of compliments, it's pretty rewarding."

Justin also noticed that respect in the barn. “It only happened a few times in my life where we had an animal this good,” he said. “But when you walk the pair to tie-outs or into the show ring, you'll see people having a conversation and they'll stop talking and they'll watch her walk by. “There's a Charolais breeder that said she was their favourite cow that has ever been shown in the Supreme. When other breeders and your competitors give you those kind of compliments, it's pretty rewarding.” Randy said Countess combines power and “a lot of middle” with a genuine feminine look, traits that don’t often come together. Her heifer calf definitely shows Countess’s ability to produce top-quality females, and Randy expects the power will come through in her male offspring. “I think she's one of those cows that is kind of all-around enough to raise both sexes, and have real good quality in both sexes of her progeny,” he said. Justin said the judges were obviously impressed with the cow, “but for a two-year-old to raise that high end of a calf, one that's arguably better than herself, that is a very rare feat.” The partnership between Randy and the Morrisons clicks very well. Randy sold his own Simmental operation a few years ago to work full-time in the oil patch, but he is still very much a cattleman and has been for three decades. And his investment in Countess goes beyond the price he paid for her. “A lot of the investor-type guys are not necessarily cattle people, where I guess we are,” he said. “I don't know if that changes things. But you do look at things a little bit different. It's not just about making money. There's more pride in the outcome of this show with these animals. I’m as excited about what we do with this cow from here on, as I was about what we could do from the time we bought her till she won that show. “It just gives you a little different perspective. You know, you appreciate things more because you know how much hard work it takes to get to that point, and the hard work it takes at home to get these animals to the show.” Justin said the big shows are not typically part of

Image Morrison works on his string at a highly successful Agribition. © Laura Elizabeth Photography

the Brooking plan, and that it was Randy who saw Countess’s show ring potential. “We were lucky that Randy bought that heifer calf and had a goal to do things like this,” he said.

SPRING 2020

The RBC Supreme win puts Countess into the spotlight—or more into the spotlight. After all, she hasn’t exactly been waiting in the wings up to this point. “That cow had an incredibly busy year last year. She was asked to do a lot as a two-year-old. I mean, she calved early and just about immediately went out to the flushing facility,” said Randy. “We had good success flushing her and then we were still able to get her back in time to be able to show her, and not every two-yearold is able to do that.” Randy expects Countess to be the centerpiece of his marketing for the next few years. “I think we're looking at having around a dozen calves over this spring,” he said. “We will probably market some of those somewhere in the fall. That's a little too far away to know for sure. But we'll definitely be marketing embryos again, probably in the New Year's Resolution sale. And we’ll have some available this fall. They were real well accepted this spring, so obviously we'll try to sell some more next spring.” Countess’s amazing run is the result of a great partnership and an outstanding animal. Justin said Randy’s ownership was key to bringing her to the RBC Supreme championship. “Randy is as ideal a partner for that cow as possible,” he said. “And it's not like the heifer was cheap when he bought her. So it's pretty rewarding that she did so well for Randy, after kinda sticking his neck out so much on her as a calf. It's nice that it all worked out.” And Randy gives full credit to Justin and the Brooking crew. “I didn't have a ton of input on the day to day stuff. So that was all Justin. He's one of the best in the business in my mind. You need such an attention to detail and no small thing goes missing. “And I honestly believe that if she was in somebody else's hands, the results might not have been as good. I’m just real happy to be able to be partners with them on the cow.”

SPRING 2020

CANADIAN WESTERN AGRIBITION

SUPREME CHAMPION BULL, CHAMPION LIMOUSIN Greenwood Electric Impact ET, Greenwood, Red Oak Limousin, La Rhone Limousin, Ben Armitage, Gerald Reimer, Mill Road Cattle

SUPREME CHAMPION FEMALE, CHAMPION ANGUS FEMALE Brooking Countess 7077, Brooking Angus, Dusty Rose Cattle Co

REGINA, SASKATCHEWAN 25–30 November 2019

Photos ShowChampions

JUDGES (Supreme) Dawn Halstead, Jay Holmes David Longshore, Roger Peters, Rafael Ramirez; (Angus) Kevin & Kim Dorrance; (Charolais) Justin Morrison; (Gelbvieh) Trent Liebreich, (Horned & Polled Hereford) Jason Hoffman; (Limousin) Vern & Eileen Davidson; (Maine-Anjou) Riley Lafrentz; (Red Angus) Chad Wilson; (Shorthorn) Justin & Amanda Muirhead; (Simmental) Andre Steppler; (Speckle Park) Shannon Eaton; (First Lady) Jimmy Joe Henderson, Fawn Jackson, Adam Smith; (President's Classic) Michael Hunter, Randy James, Wes Olynyk, (Prospect Steers & Heifers) Justin Vandewoestyne; (BMO Junior Beef Extreme) Ryley & Jill Mader 64

FALL 2019

CHAMPION ANGUS BULL

CHAMPION RED ANGUS BULL

CHAMPION CHAROLAIS BULL

Conley South Point 8362, Wilbar Cattle Co., Conley Cattle, Poplar Meadows Angus

Red DKF Racer 8E, DKF Angus & Shiloh Cattle Company

CML Copyright 714E, McLeod Livestock

RESERVE ANGUS BULL

RESERVE RED ANGUS BULL

RESERVE CHAROLAIS BULL

Brooking Gold Coin 8069, Brooking Angus Ranch & ZWT Ranch

MCKY 8731, L83 Ranch

High Bluff Eldrado 74E, High Bluff Stock Farm & Mutrie Farms

RESERVE ANGUS FEMALE

CHAMPION RED ANGUS FEMALE

CHAMPION CHAROLAIS FEMALE

North Perth Barbara 507, Merit Cattle Co.

Red Six Mile Fanny 149D, Six Mile Red Angus Ltd. & Sunberry Valley Farms

SYV Starstuck 712E, Serhienko Cattle Co. & Brandon Hertz

CHAMPION SIMMENTAL BULL

RESERVE RED ANGUS FEMALE

RESERVE CHAROLAIS FEMALE

SVS Dynasty 915G, Sunny Valley Simmentals

Red Six Mile Ms Pathy 314F, Six Mile Ranch

BRCHE Berkly Ann 8507 PLD ET, Prairie Cove Charolais & Cay's Cattle

RESERVE SIMMENTAL BULL

CHAMPION SIMMENTAL FEMALE

RESERVE SIMMENTAL FEMALE

Mader The National 43E, Mader Ranches

New Trend Class Act 3E, JM New Trend Cattle Co.

CMS Soda Pop 425B, Black Gold Simmentals

SPRING 2020

NATIONAL SHOW

CHAMPION GELBVIEH BULL

CHAMPION HORNED HEREFORD BULL

CHAMPION POLLED HEREFORD BULL

AWB Twin View Mayweather 39F ET, Twin View Livestock & Ledgerwood Gelbvieh

Big-Gully 109 Espionage 181G, Big Gully Farm

Haroldsons Ugrade 33D 36G, Haroldsons Polled Herefords

RESERVE GELBVIEH BULL

RESERVE HORNED HEREFORD BULL

RESERVE POLLED HEREFORD BULL

Fladeland Gronk 23G ET, Fladeland Livestock

Triple A 12D Gibson 7G, Triple A Herefords

Haroldsons JVJ Royal 24E, Haroldsons Polled Herefords & Blairs.Ag

CHAMPION GELBVIEH FEMALE

CHAMPION HORNED HEREFORD FEMALE

CHAMPION POLLED HEREFORD FEMALE

AWB Twin View Gayle 78E ET, Twin View Livestock

RG 5511 Rocket ET 702E, Rocking G Land & Cattle Co.

Remitall-W Belle ET 45F, Remitall West & Medonte Highlands

RESERVE GELBVIEH FEMALE

RESERVE HORNED HEREFORD FEMALE

RESERVE POLLED HEREFORD FEMALE

AWB Twin View Sugar 26F, Twin View Livestock

Triple A Bam's Fresh 8F, Triple A Herefords

WCC 100B Jessica 9100G, Wascana Cattle Co

RESERVE LIMOUSIN BULL

CHAMPION LIMOUSIN FEMALE

RESERVE LIMOUSIN FEMALE

RPY Paynes Aftershock 19F, Payne Livestock

DBCC Fool's Gold 2F, Double B Cattle Co.

RPY Paynes Gracelynn 9G, Payne Livestock

FALL 2019

CHAMPION MAINE ANJOU BULL

CHAMPION % MAINE ANJOU BULL

CHAMPION SHORTHORN BULL

ABC Deliver 54F, ABC Cattle Co.

VNDY Ricochet 917G, Vandy Cattle

Bell M Royal Navy 180F, Bell M Farms & Royce Moellenbeck

RESERVE MAINE ANJOU BULL

RESERVE % MAINE ANJOU BULL

RESERVE SHORTHORN BULL

Mr Rusylvia 108G, Rusylvia Cattle Co.

VNDY Cuervo 905G, Vandy Cattle

Nimmo Reid Gunner 3G, Spady Farms

CANADIAN WESTERN AGRIBITION

CHAMPION MAINE ANJOU FEMALE

CHAMPION % MAINE ANJOU FEMALE

CHAMPION SHORTHORN FEMALE

Miss Rusylvia 43G, Rusylvia Cattle Co. & Riley Pashulka

Anastasia 40G, Reid Ranching Inc.

SDTRK Crimson Red 02F, Sidetrack Stock Farm

RESERVE MAINE ANJOU FEMALE

RESERVE % MAINE ANJOU FEMALE

RESERVE SHORTHORN FEMALE

Miss Rusylvia 71F, Rusylvia Cattle, Emily Yaremko

JSUL Blue Hottie 9505G ET, Lucky Springs Farms

Muridale Jay 34F, CLF & RSB Cattle Company & Ramrod Cattle Company SPRING 2020

NATIONAL SHOW

CHAMPION SPECKLE PARK BULL

CHAMPION PROSPECT STEER

CHAMPION PROSPECT HEIFER

Notta 1B Hawkeye 444E, Notta Ranch

2B, Royal G Ranch

DFS Foxy Lady, Dunluce Farms

RESERVE SPECKLE PARK BULL

RESERVE PROSPECT STEER

RESERVE PROSPECT HEIFER

MT Bar Eddie The Rage 01E, MT Bar Ranch

C&T Black Mambo 10G, C&T Cattle Co

C&T Gretchen 33G, C&T Cattle Co

CHAMPION SPECKLE PARK FEMALE River Hill 54Z Elle 25E, River Hill Farm

CHAMPION PRESIDENT'S CLASSIC Haroldsons Ugrade 33D 36G, Haroldsons Polled Herefords

RESERVE SPECKLE PARK FEMALE INC Havana 101F, Prestwould Parke

RESERVE PRESIDENT'S CLASSIC SVS Dynasty 915G, Sunny Valley Simmentals

FALL 2019

FIRST LADY CLASSIC

SUPREME CHAMPION, CHAMPION ANGUS Vos Vegas Black Pearl 3F, Poplar Meadows Angus & Hallie Conley

RESERVE SUPREME CHAMPION, CHAMPION HEREFORD Remitall-W Belle ET 45F, Remitall West & Medonte Highlands

FIRST LADY CLASSIC FUTURITY

RESERVE FIRST LADY CLASSIC FUTURITY

Brooking Countess 7077, Brooking Angus Ranch & Dusty Rose Cattle Co.

SVY Starstruck 712E, Serhienko Cattle Co. & Brandon Hertz

SPRING 2020

JUNIOR BEEF EXTREME

SUPREME CHAMPION FEMALE, CHAMPION COW/CALF New Trend Class Act 3E, Jacey Massey

RESERVE SUPREME CHAMPION FEMALE. RESERVE COW/CALF Merit Socialite 7163E, Garrett Liebreich

REGINA, SASKATCHEWAN 30 November 2019

FALL 2019

Photos ShowChampions

CHAMPION ANGUS FEMALE

CHAMPION CHAROLAIS FEMALE

CHAMPION SHORTHORN FEMALE

Riverfront Rosebud 811F, Keely Adams

Elder's Design 928G, Cassidi Elder

Hill Haven Breathtaker Sky 35G ET, Samantha Lundy

RESERVE ANGUS FEMALE

RESERVE CHAROLAIS FEMALE

RESERVE SHORTHORN FEMALE

Merit M'Brook Lass 8065F, Carson Liebreich

HC Emerald 808F, Hallee Vermeulen

Diamond Creek Sparkle Girl 22F, Rylan Knupp

CHAMPION RED ANGUS FEMALE

CHAMPION COMMERCIAL FEMALE

CHAMPION LIMOUSIN FEMALE

Red Six Mile Ms Hamilee 128F, Eric Smith

Kylie's Miss Magic 1G, Kylie Berner

Boss Lake Ms Molly 812F ET, Wiley Fanta

RESERVE RED ANGUS FEMALE

RESERVE COMMERCIAL FEMALE

RESERVE LIMOUSIN FEMALE

Red Double B Priscilla 3F, Baxter Blair

C&T Jigger 10F, Kaycee Buchanan

Anchor B Get Your Shine On, Sienna Bohrson

RESERVE BRED & OWNED

CHAMPION MAINE ANJOU

Wilbar Jennifer 456G, Kylie Willms

Donaro's Black Widow 34G, Caitlyn Spratt

CHAMPION GELBVIEH FEMALE Fladeland Firebird 11F, Rylan Fladeland

RESERVE GELBVIEH FEMALE Fladeland Glitter 40G ET, Dawson Fladeland

CHAMPION BRED & OWNED TWST Primo's Pride 42F, Brianna Kimmel

SPRING 2020

JUNIOR BEEF EXTREME

CHAMPION HEREFORD

CHAMPION SPECKLE PARK

CHAMPION SIMMENTAL

ANL 71D Jada 123C 115F, Brenden Lischka

Notta 110B Kat 202F, McKenna Goodfellow

New Trend Finesse 9F, Jacey Massey

RESERVE HEREFORD

RESERVE SPECKLE PARK

RESERVE SIMMENTAL

HMS Hi-Cliffe 225D Glamour 32G, Sydney Perlinger

Ravenworth Prairie Lily 104G, Huxley Bertiny

WFL Loaded Licious 807F, Riley Pashulka

KANSAS BEEF EXPO MANHATTAN, KANSAS 14 December 2019

Judges (Ring A) Wayne & Barb Olrichs, (Ring B) Dr. Chris Cassady — Photos Pearls Pics

(RING B) CHAMPION ANGUS, RESERVE SUPREME (RING A) CHAMPION ANGUS, 5TH OVERALL

(RING A) CHAMPION SIMMENTAL, RESERVE SUPREME (RING B) CHAMPION SIMMENTAL

UDE Ellie 9197, Exhibitor: KayLee Langford, Owners: Dusty Rose Cattle Co., Allan Hjertaas, Katie Songer

KDM Miss Hoya Haliegh, Exhibitor: Toby Noble Owners: Dusty Rose Cattle Co, Toby Noble

FALL 2019

MEDICINE HAT PEN SHOW MEDICINE HAT, ALBERTA 20–21 December 2019

Judges Doug & Katie Roxburgh — Photos ShowChampions

CHAMPION 4-H JACKPOT STEER

CHAMPION 4-H BRED HEIFER

CHAMPION 4-H OPEN HEIFER

Kylie Berner

Dawson Cleveland

Landon Schelske

RESERVE 4-H JACKPOT STEER

RESERVE 4-H BRED HEIFER

RESERVE 4-H OPEN HEIFER

Lauren Buist

Hillary Sauder

Kylie Berner

103 BULLS ON OFFER • Black Angus • Red Angus •Any Other Breed • Charolais • Simmental • Horned Hereford • Polled Hereford

SPRING 2020

NATIONAL WESTERN STOCK SHOW

CHAMPION ANGUS BULL Conley South Point 8362, Conley Cattle, Wilbar Cattle Co., Poplar Meadows Angus

CHAMPION CHAROLAIS BULL TR CAG Carbon Copy 7630E ET, Wilgenbusch Charolais, Doll Charolais Ranch, Cagney Effling, Thomas Ranch

DENVER, COLORADO 7 January 2020

Photos ShowChampions

JUDGES (Open Angus) Tim Fitzgerald with Associate Tim Fitzgerald; (Junior Angus) Amanda Schnoor; (Open Red Angus) Eldon Krebs ; (Open Charolais) Shane Bedwell; (Open Gelbvieh) Kyle Perez; (Open Hereford) Cody Lowderman with Associate Brent Lowderman; (Open Simmental) Charlie Boyd, Jr. with Associate Joe Myers

FALL 2019

GELBVIEH

RED ANGUS

ANGUS

CHAMPION SPRING BULL CALF

LATE JUNIOR HEIFER CALF (JR SHOW)

RWG Guilt Trip 9418 ET, Royal Western Gelbvieh

Six Mile Glory Road 675G, Six Mile Ranch

UDE Ellie 9197, Exhibitor: KayLee Langford, Owners: Dusty Rose Cattle Co, Allan Hjertaas, Katie Songer

GELBVIEH

% SIMMENTAL

RESERVE SPRING BULL CALF

BALANCER CHAMPION JR BULL

RWG Grand Plan 9420 ET, Royal Western Gelbvieh

RWG Free Beer 8401 ET, Royal Western Gelbvieh

SIMMENTAL

RESERVE % SIMMENTAL BULL Wheatland Ring Leader 834F, Hoffman Ranch, Kroupa Cattle; Bred by Wheatland Cattle Co.

SIMMENTAL

GRAND CHAMPION FEMALE

RESERVE CHAMPION BULL

JPV Miss Rose 34F ET, Hoffman Ranch, Michelson Land & Cattle, Wheatland Cattle Co.

JT Volk Premonition 113D, Elmore Cattle Services and Volk Livestock; Bred by JT Livestock

CHAROLAIS

HEREFORD

RESERVE CHAMPION BULL

RESERVE HEREFORD BULL

BRCHE White Bear 8505 PLD ET, Prairie Cove Charolais, Caprock Cattle Co, Buck Creek Ranch, Polzin Cattle, Bertsche Cattle.

CRR 8Y Leverage 971, Vos Vegas Farms, Coyote Ridge Ranch, M&M Cattle Company & Entourage LLR

SPRING 2020

FORT WORTH STOCK SHOW

CHAMPION CHAROLAIS BULL BRCHE White Bear 8505 PLD ET, Prairie Cove Charolais, Caprock Cattle Co, Buck Creek Ranch, Polzin Cattle, Bertsche Cattle

CHAMPION SIMMENTAL BULL JT Volk Premonition 113D, Elmore Cattle Services and Volk Livestock, Bred by JT Livestock

CHAMPION RED ANGUS BULL

RESERVE JUNIOR HEIFER

RESERVE 4-H HEIFER

Red Northline Tucker 54E, Northline Angus, TC Reds and North Country Angus

Reserve Spring Bull Calf, Northline Angus

Red Northline KF Promise, Ownedy by Maddie Jenkins, Bred by Northline Angus

FALL 2019

RANCHERS CHOICE CHAMPION

CHAMPION PEN OF THREE

CHAMPION SENIOR BULL

DMM Maximus 18G, Miller Wilson Angus

DMM Maximus 18G, DMM Canadian Classic 12G, DMM Classix 13G – Miller Wilson Angus

DMM Detail 34F, Miller Wilson Angus

RESERVE RANCHERS CHOICE

RESERVE PEN OF THREE

RESERVE SENIOR BULL

NLF Mr. Green Ninja, Northline Farms

Red PIRO Grand Slam 947G, Red Piro Longitude 905G, Red Piro Tuff Enuff 915g – Piro Angus

Felt Last Call 304F, Lazy MC Angus

CANADIAN BULL CONGRESS

TRIPLE CROWN $10,000 WINNER Miller Wilson Angus

CHAMPION JUNIOR BULL NCX Georgio 2G, Gabrielle Cheremshynski

JUDGES (All Junior & Open Shows) Allan Hjertaas, Kasey Phillips, Jill Harvie; (4-H Show) Katie Songer

CHAMPION PUREBRED, JUNIOR, AND 4-H HEIFER Miss Rusylvia 71G, Emily Yaremko (Carpathian Land & Livestock)

CAMROSE, ALBERTA 24–25 January 2020

Photos ShowChampions

RESERVE JUNIOR BULL Waskwei Moonlight Gear Jammer 1G, Zane Gunderson

RESERVE PUREBRED HEIFER

RESERVE JUNIOR HEIFER

RESERVE 4-H HEIFER

NLF Jade, Northline Farms

Red Ter-ron Diamond Mist 13G, Maria Taschuk

Wrangler Ms Sun Lady 7G, Robyn Young

FALL 2019

Camrose Regional Exhibition is Proud to present The inaugural

June 13, 2020

Steer and Heifer Jackpot

Open Jackpot – Grand Champion $3,000 Reserve Champion $1,000 Junior Jackpot – Grand Champion $1,000 Reserve Champion $500

Entries open April 6, 2020 Call 780-672-3640 vanessas@cre.ab.ca meganl@cre.ab.ca 4250 Exhibition Drive Camrose, AB T4V 4Z8 CRE.AB.CA

CHAMPION STEER

CH COMMERCIAL HEIFER, RES JR HEIFER

CH PUREBRED HEIFER, CH JR HEIFER

Indy Fowler

Trinity Martin

Lexi Dietrich

RESERVE STEER

RESERVE COMMERCIAL HEIFER

RESERVE PUREBRED HEIFER

Kord Phillips

Cassidy Wise

Levi Martin

HEARTLAND CATTLEMEN'S CLASSIC STETTLER, ALBERTA 1 February 2020

Photos Christine Boake

CHAMPION BULL

CHAMPION PAIR OF BULLS

OPEN CHAMPION HEIFER

Miller Wilson Angus

Miller Wilson angus

RESERVE BULL

RESERVE PAIR OF BULLS

RESERVE OPEN HEIFER

Prairie Cove Charolais

Boss Lake Genetics

Trinity Martin

FALL 2019

Come Find Your next

CHAMPION FEBRUARY

MARCH

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SPRING 2020

EDITORIAL

Be a responsible buyer to get

livestock you actually want WORDS BY KATIE SONGER

ou will read some variation of the phrase “the cattle business is a people

This is not to diminish the value of

the genetic advancement you can make with

innovations that have made it possible

the minimum dollar input.

business” in every catalog that you pick

to source genetics at times that are

up this spring. It has become a cliché for

inconvenient due to location, traveling

a reason—there is no tool more beneficial

distance, conflicting events, poor weather

to your herd’s genetic advancement than

and the list goes on. Removing the absolute

building relationships with other like-

necessity for cattlemen and women to

minded producers, especially when you are

actually attend sales events has had

doing the buying. But somewhat ironically,

tremendous advantages for buyers and

in an era where producers have more tools

sellers alike. One of the pitfalls, however,

than ever at their disposal in the form of

is that more livestock are being bought

EPDs, genetic testing and cell phone videos,

without the buyer making a visual appraisal

this essential skill seems to have been

of the animals and, perhaps even more

abandoned in many respects. Crisp photos,

adverse, without a conversation about the

online sales and an endless stream of data

goals of the buyer’s program. When an

have granted the illusion that all of one’s

unsatisfactory animal shows up, it is often

buying can be done from one’s cell phone

blamed on unscrupulous sellers or overly

and the result has been predictable: too

edited pictures (and this has certainly

many cattle getting off the trailer at the

sometimes been the case), but the buyer also

buyer’s end that do not live up to the buyer’s

needs to take some responsibility for the

expectations. Unfortunately, there is not

end result. Did they do everything possible

much that’s more detrimental to a program

to set themselves up for success? It does, in

than inadvertently buying livestock that

fact, take some effort to buy the bull (or show

doesn’t meet your goals or that you just don’t

steer or breeding female) you actually want,

like looking at.

and there are a number of ways to maximize

It is still most often true that you get out of a project what you put into it. You may have considered your program goals, examined the EPDs, crunched the numbers and evaluated the picture and video, but the bottom line is this: if you're not going to see a bull in person, you may be doing your program a huge disservice. This is especially true if you are potentially doing business with a seller you haven't bought from before and holds several key advantages. The first among these is that it allows you to start to build a relationship with another breeder. It gives you the chance to evaluate whether your goals align with theirs and discuss your needs in person. You should go to their operation with a checklist of requirements they can assist you with—“how are the bull’s mother's feet” and “what is her calving interval” are questions that cannot be answered by a picture or video. Like any industry, the cattle industry is not

SPRING 2020

EDITORIAL

"Call someone who appreciates the same kind of cattle you do and send them to see the livestock and give you an appraisal."

SPRING 2020

without its bad apples, but by and large

on the bull. I realize that going to see a

most cattlemen recognize the advantage of a

bull that is several hours away can be a

repeat buyer and want to find you the bull in

real commitment of time and resources,

their pen that will satisfy your criteria to the

but if you want “the” bull and not just “a”

best of their ability. Simply put, buyers who

bull, consider the impact the right bull

are easy to work with are the ones a seller will

can have on your herd for years—and

work harder for, and in some cases, accept

inversely, consider the impact the wrong

less money from because they enjoy having

bull can have—and then ask yourself if you

that customer. You can believe that if you

would drive for a day to take advantage

have problems with a bull and the seller goes

of potentially years of genetic progress or

out of their way to provide a solution, telling

prevent years of headaches. The number

other cattlemen about the issue at your local

of times that you will get to an operation

sale barn will not result in the seller working

and find a different bull than the one you

quite as hard for you next time.

thought you wanted is enough to encourage

Furthermore, the best way to evaluate

the trip.

structure, muscle and performance

Sometimes the distance or expense to see a

compared to a bulls’ contemporaries is

potential purchase is insurmountable. If that

still to take the time to actually lay eyes

is the case, call someone who appreciates

the same kind of cattle you do and send

and establishing the dependability of your

than the breeder selling them—and if you

them to see the livestock and give you

proxy is hugely important.

think the seller will not be honest with you

an honest, unbiased appraisal. This

Even with your proxy in place, if you can't

includes, but is not limited to, sales management and consultants. Again, I cannot emphasize enough the value

be there in person, the first order of business is to call the breeder. Thinking that you can

or will point you towards a lot that doesn't fit the bill, you are buying from the wrong operation altogether.

choose the best bull at their operation off a

Obviously, building relationships within

picture, video and pedigree alone is trying

the industry is a natural progression and

to outsmart someone who has likely spent

trust is earned rather than given. However,

years breeding those cattle. Too often buyers

I would discourage buyers from requesting

They don’t need to find you a bull at one

see a set of pictures/videos and decide

additional pictures and videos once they

sale the way a potential seller does, and

from that limited view which the best lot

have received one good quality picture

the chances are good that they can you

in the sale is, and it can be impossible to

and video of a specific lot. Firstly, one

something that will meet your needs

change their minds. Calling with a set of

good-quality picture and video is enough

among the many sales they manage. The

questions on a specific lot only to confirm

to decide whether a lot is worth you or a

more matching reviews you can get on a

what you already think, instead of laying

proxy traveling to see. There is the general

potential purchase, the more confident you

out your criteria, generally results in the

assumption that the often-requested cell

can be that the livestock are what they are

seller marketing only that lot to you. There

phone picture or video is more honest and

advertised to be. Again, trust is paramount

is no one who knows the cattle selling better

transparent than one taken by a high-quality

of relationships within the industry, as these consultants have many customers that they are marketing livestock for.

SPRING 2020

camera, and this belief is quite simply false.

still possible that you got the best cell phone

On a purely mechanical level, all lenses

video or photo out of several dozen takes.

(cell phone or otherwise) display a certain level of distortion and the focal length of the lens and distance the photographer is standing from the subject will determine how close the representation is to what the human eye sees. Cell phones, even those with the newest cameras produced, typically use a wide angle lens designed to capture the whole family at Christmas or a sweeping landscape photo on vacation

The implication when additional videos or photos are requested is that the buyer doesn't trust the seller to either accurately describe the cattle or send them media the first time that accurately represented them, both of which circle back to the issue of the integrity of your seller. Recognize that just as your time and resources are limited at bull buying time, the seller will

but not necessarily to accurately depict the

appreciate the buyer not wasting their time.

stoutness or soundness of our potential

Both parties will get far more out of a good

new herd bull; never mind that background

conversation about the lots selling or a tour

elements such as the height of the panels

of the cowherd than they will out of the

can give a distorted representation of the

seller chasing a bull around with his or her

size and scale of the animal. Further, it is

cell phone. And if a seller is actively trying to

SPRING 2020

deceive you, remember they are not limited to lying with their mobile device. Building a relationship with an honest seller is far more advantageous than trying to outsmart a seller with good cattle but few scruples. Though this article primarily addresses bull buyers as that is the season, the same holds true for any livestock you buy, be it shows steers, open heifers or a large group of breeding females. Go see the cattle, call the breeder, start a dialogue and prioritize your industry relationships to maximize your genetic advancement. Ultimately, once you have built enough trust–maybe you won’t have to go see the bull at all.

show a champion

Juniors have more

fun Be Indentifiable.

No tag required. WWW.CHAROLAIS.COM

2320 41 Ave NE Calgary, Alberta T2E 6W8 Phone 403.250.9242

SPRING CALENDAR

Events UPCOMING SALES

MAR 3

Belvin Angus 8th Annual Bull Sale at the Ranch, Innisfail, Alberta

MAR 8-9

Pride of the Prairies Bull Sale Lloydminster, Alberta/Saskatchewan

UPCOMING EVENTS

MAR 7-8 MAR 14

GMACK Progress Steer & Heifer Show Lloydminster, Alberta

Lakeland Little Royal Steer & Heifer Show Vermillion, Alberta

Circle S Bulls at Medicine Hat Bull Sale Medicine Hat, Alberta

MAR 14-15

London Junior Beef Expo

MAR 21

Poplar Meadows Northern Alliance Bull Sale at the Belsham Farm, Fort Fraser, BC

MAR 20-22

Cody Sibbald Legacy Classic

MAR 23

SSS 47th Annual Bull Sale at the Ranch, Calgary, Alberta

MAR 30-APR 4

MAR 27

Best of the West Shorthorn Bull Sale Olds Cow Palace, Olds, Alberta

APR 2-5

Making Champions Stierwalt Clinic & Show

MAR 30

Cockburn/Merit Bull Sale

APR 3-5

Saskatchewan Beef Expo

Moose Jaw, Saskatchewan

MAR 31

Redrich Farms 2nd Annual Bull Sale at the Farm, Forestburg, Alberta

APR 15

MAR 17-18

APR 15

Genetic Distinction Bull Sale

APR 18

Lazy MC Signature Series XXIV Bull Sale

APR 23

Poplar Meadows Two-Year-Old Bull Sale

ANL Polled Herefords Sale Facility, Steelman, SK

at the Ranch, Bassano, Alberta

Livestock Co-op Yards, Williams Lake, BC

SPRING 2020

London, Ontario

Medicine Hat, Alberta

Royal Manitoba Winter Fair Brandon, Manitoba

Rimbey, Alberta

Saskatoon, Saskatchewan

Chinook Junior Stock Show Claresholm, Alberta

APR 17-19

Island Beef Spring Show Cowichan Fairground, Duncan, BC

APR 18

Canada's Richest Youth Steer & Heifer Show

APR 19

Olds Spring Classic

Olds Regional Exhibition, Olds, Alberta

UPCOMING EVENTS

APR 24-26

Linday, Ontario

Bashaw Spring Round-up

APR 25 MAY 9

Ontario Youth Forum

Bashaw, Alberta

Southeast Club Calf Cruze Weyburn, Saskatchewan

MAY 10

Lord of the Ring Junior Stock Show

MAY 24

Josephburg Ag Society Classic

Estevan, Saskatchewan

Josephburg, Alberta

MAY 28-30

4-H on Parade Stampede Park, Calgary, Alberta

MAY 29-JUNE 1 JUNE 13

Lloydminster 4-H Expo Lloydminster, SK

Camrose Summer Classic Jackpot Show Camrose Regional Exhibition, Camrose, Alberta

JULY 6-10

Summer Synergy

JULY 8-11

Colonial Days

JULY 12

Olds Regional Exhibition, Olds, Alberta

Lloydminster, Alberta/Saskatchewan

Calgary Stampede Steer Classic Stampede Park, Calgary, Alberta

SEPT 15-28

82nd Provincial Winter Fair Circle Creek Ranch, Kamloops, BC

Founded by Stewart Busmann and run with daughter Jennifer Busmann and granddaughter, Sophia Busmann, Circle S Ranch has been breeding Polled Herefords for over 60 years. We may have kept a low profile for the last few years – but we have never stopped breeding outcross genetics focused on function and profitability.

60 years in the making Bulls sell at the Medicine Hat Bull Sale – March 17 & 18 and by private treaty at the farm in Fort McLeod. Semen also available. Fort McLeod, Alberta Jennifer Busmann, Operator—250.408.8546 Stewart, Cow Boss—403.715.9565 Email—circlesranchcattle@outlook.com

SPRING 2020

Index OF ADVERTISERS

Genex www.genexcanada.com

Grand Valley Fortifiers www.grandvalley.com

Josephburg Ag Society www.josephburg-ag.ca

Lazy MC www.lazymcangus.com

Ag Plus Designs Ltd. www.facebook.com/agplusdesigns/

Alberta Hereford Association www.albertaherefords.com

Belvin Angus www.belvinangus.com

Lingley Livestock www.lingleylivestock.com

Best of the West Sale Group www.firstclasscattlemarketing.com/sales

Lloydminster Agriculture Exhibition Assoc. www.lloydexh.com

IFC

Bohrson Marketing Services www.bohrson.com

Lucky Springs Farms www.luckyspringsfarms.com

Calgary Stampede www.calgarystampede.com/ag

Merit Cattle Co. www.meritcattleco.com

Camrose Regional Exhibition www.cre.ab.ca

Olds Regional Exhibition www.oldsregionalexhibition.com

Canadian Charolais Association www.charolais.com

Poplar Meadows Angus www.poplarmeadowsangus.ca

Canadian Hereford Association www.hereford.ca

Provincial Winter Fair www.provincialwinterfair.com

Redrich Farms www.redrichfarms.com

IFC

Canadian Sires www.bohrson.com/canadian-sires/

Churchill Cattle www.churchillcattle.com

RK Animal Supplies www.rkanimalsupplies.com

Circle S Ranch www.circlesranchcattle.com

SF Shorthorns www.sfshorthorns.webs.com

Copper Creek Ranch www.coppercreekranch.com

SSS Red Angus www.sssredangus.ca

Country Junction Feeds www.countryjunctionfeeds.com

Sullivan Supply www.sullivansupply.com

DBK Genetics Inc. clayton.elliot@dbkgenetics.com

Vandy Cattle www.vandycattle.com

DVAuction www.dvauction.com

Weaver Leather & Livestock www.thewinnersbrand.com

SPRING 2020

HERE I AM x LSF 12D (DAKOTA GOLD) STEER CALF

IN GOD WE TRUST x LSF 34Z (APOLLO) STEER CALF

UNSTOPPABLE x LSF VICI WMW 411F 75X (WHO MADE WHO) STEER CALF

Full sib to 2018 CWA Champion Mainetainer female

IRISH WHISKEY x SULL TRAVELER'S REWARD 6084D HEIFER CALF

COLBURN PRIMO x SULL TRAVELER'S REWARD 6084D HEIFER CALF

Our 2020 crop is arriving now, sired by Here I Am, In God We Trust, No Worries, Irish Whiskey and more!

New Year

NEW STEER LUCKY SPRINGS FARMS

LEN & SALLY SONGER & FAMILY Rocky Mountain House, Alberta Phone 403.845.5239 luckyspringsfarms@yahoo.com www.facebook.com/LuckySprings www.luckyspringsfarms.com

SPRING 2020

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C A L G A R Y S TA M P E D E JUNIOR STE E R CLASSIC CANADA'S MOST PRE STIGIOUS JUNIOR STE E R SHOW

Be rewarded for your leadership as a herdsman or by promoting the show with your social media presence with the Junior Steer Class Herdsman Scholarship ($1000) & Digital Networking Scholarship ($1000). For further details on the scholarships visit the event website for selection criteria.

SUNDAY, JULY 12, 2020 As part of the Calgary Stampedeâ&#x20AC;&#x2122;s commitment to developing the next generation of agriculture advocates, the 2019 Junior Steer Classic show will continue to be entirely oriented to youth competitors aged 9-21 years. There are over $73,000 in scholarships and prizes available in 2020.

JULY 3-12, 2020 STAMPEDEJUNIORSTEERCLASSIC

WWW.CALGARYSTAMPEDE.COM/AG @CSSTEERCLASSIC

@STAMPEDESTEERCLASSIC

Top Stock Magazine Spring 2020

Articles inside

Brooking and Dusty Rose finish undefeated season with RBC Supreme Win

RBC Supreme Winners Dominate Fall Show Run

Awarding a Full Circle Journey – Macy Liebreich

Be a Responsible Buyer to get the Livestock you Actually Want