SEO Services

5 Black Hat SEO Practices You Must Avoid

SEO services Melbourne In any case of general life phenomenon, people play with rules and without rules. The benefits of playing with rules are that you don’t do any harm and there is a possibility of winning. There is also a possibility of winning by playing without rules but in doing so, there are more chances of getting penalized. In a world of web development, illicit SEO involving the breaking of search engine rules is known as black hat SEO. If your website is caught while performing black hat SEO techniques, search engines will ban your website.

According to SEO services Melbourne, avoid the following practices at all costs:

1. Keyword Stuffing Everyone knows that search engine algorithms give a lot of weight to keywords. However, if you are filling your webpage with keywords and numbers, which are not related to the site’s content, you are breaking an internet rule.

Sometimes, keywords cannot be detected by mere looking i.e. people have hidden them from the normal screen but search engine finds them by scanning the whole page. This penalizes your website.

2. Doorway Pages This method involves spamming index of search engines, in order to land them on a page with no value.

Afterward, the page redirects to another page.

Doorway pages are made visible, only to certain search engines and are used for deceiving their web crawlers.

3. Cloaking You can define this as ‘hypocrisy’. You may find websites which depict a very lucrative title, filled with attractive keywords. Feeling happy, you click on the website, only to find out that the content of a website is different than what was promised in the title.

This is known as cloaking and your website will get banned if a search engine comes to know that your website is involved in cloaking.

4. Link Farming It a technique in which a group of websites is involved. All of the involved websites show hyperlinks to other websites.

Directly, link farming does not bring traffic to your website but there is a hidden factor. Blackhat web developers try to exploit search engine algorithms because they know the ranking of a website gets better when a site is linked to other sites. You can use it to some existence, as Google allows little link exchange but do it excessively, and your website will get banned.

5. Article Spinning On the outside, it looks very awesome and an easy way to attract attention to your website. You go to a good website, copy the content on the spinner and paste the spun content on your website. On the outside, content appears very unique but there is a catch.

SEO services of Melbourne discourage this practice. This is because such plagiarism detecting software is now available in the market, which can now tell about a site, copy and spinning content of another website.

Search engine algorithms apply reverse engineering techniques to find spun content so if you use this technique, you are in for trouble.

It takes a lot of hard work to give a website its due reputation. Why waste it all for some black hat scam techniques? Contact reliable SEO services Melbourne for building, managing and improving your website’s ranking, the right way!