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Thought Leadership - Youth Empowerment

South Africa's Most Critical Investment In The Age Of AI

By Ravi Naidoo, CEO at Youth Employment Service (YES)

As the Artificial Intelligence (AI) revolution accelerates, empowering South Africa’s youth means preparing them for the challenges and opportunities that this transformation brings. On this journey, we face a critical juncture. We’ve increased access to higher education and created innovative work experience programmes like the Youth Employment Service (YES), but we’re still grappling with a world of rapid technological change that threatens to leave many people behind.

As the COVID-19 crisis demonstrated, the world will bifurcate between those countries that possess technological capabilities and those that lag behind. Hence vaccine-producing rich countries kept six vaccines per citizen before they released vaccines to Africa (which barely could get six per 100 people).

Moreover, technological capabilities are enabling a “cross-species transmission” in an economic sense – for example, companies once more famous for making cellphones are now producing state-of-the-art SUVs. There is no question that as new technology advances, many old industries will be massively disrupted with concomitant employment implications.

Accordingly, it is imperative that we prepare young people for that technology-driven future.

The Harvard Business Review investigated the challenges and opportunities presented by AI’s impact on the labour market. Tools like ChatGPT and image-generating AI have significantly impacted automation-prone jobs like writing, software development, and coding. This indicates that workers in automation-prone jobs are more likely to face challenges in this shifting job market compared to manual-intensive jobs. To keep up and remain hireable, they’ll need a diverse skillset and a comprehensive understanding of AI tools.

It’s clear that basic digital skills are foundational to mastering AI and successfully navigating the workplace of the future. The African Development Bank Group projects that by 2025, at least 263 million young Africans will lack economic opportunities, partly due to a lack of digital skills. According to The African Union’s AI for Sustainable Youth Development in Africa Report, “If harnessed effectively, emerging digital technologies such as Artificial Intelligence could create new jobs and business opportunities in agriculture, health, trade, and education, among other sectors.” Countries across Africa are waking up to these possibilities and starting to invest in AI ups-killing to overcome challenges in these sectors and beyond.

Our mandate is clear. We must harness the enormous potential of AI by addressing South Africa’s digital divide and upskilling our youth. This begins with providing essential digital infrastructure at a basic education level and building on these skills in universities and in the workplace to align with global standards.

Although universities are producing highly skilled STEM graduates, the current state of youth unemployment in South Africa shows that formal education is still falling short when it comes to preparing youth for this digital shift. While South Africa has made strides in increasing access to tertiary education—with universities like UJ growing their student population by 50% in just four years—we still face a critical challenge as students struggle to complete their qualifications.

A 60% dropout rate in first year is a clear indication that we need to rethink our approach to youth empowerment through education.

The reality is that a qualification rapidly loses value without practical experience. Our survey of 150 employers at YES shows that two years of practical work experience is valued almost equally to a three-year tertiary qualification highlighting the importance of programmes like YES in preparing youth for the demands of the workplace beyond tertiary education. This is not to diminish the importance of formal education—universities play a crucial role in developing critical thinking skills and providing deep contextual understanding. However, the traditional model of “get a degree and you’re set for life” is obsolete, particularly in the age of AI.

Practical work experience that applies theoretical learning in real-world contexts is crucial for bridging the gap between education and the workforce. Organisations have recognised the importance of continuous up-skilling through courses and training for employees, particularly when it comes to key digital skills and integrating AI into organisational structures. We’ve already seen this happening with companies like Microsoft, Amazon and other tech giants offering AI-accredited programmes that are more agile and market-relevant than traditional government-accredited courses.

If businesses followed these examples and gave South Africa’s youth the opportunity to access invaluable skills and work experience, we could build a tech savvy generation, ready to take on the digital revolution. At YES, we’re making this happen by providing young South Africans with practical work experience and access to crucial tech skills that enhance their employability. Our voluntary programme has enabled 1,834 corporates to fund over 170,000 youth in quality first jobs, with an average of 3,000 youth joining monthly. We’re seeing incredible results. Part of this success is our incorporation of AI training into our modules, which has been proven to grow market-relevant skills and foster innovation.

By partnering with YES, businesses can provide youth with access to essential digital skills development and AI upskilling. If corporate South Africa matched the youth employment commitments of current YES clients, we could create approximately 150,000 youth jobs annually at current GDP growth rates. More broadly, this means building a more resilient economy and a sustainable future for South Africa as our economy becomes more dependent on harnessing AI for growth.

AI holds enormous potential to transform how we work and break down barriers to economic development. Harnessing this potential means investing in our youth by providing access to the skills needed to master this emerging technology. Through collaboration between key stakeholders, from government to the private sector, we can help the next generation thrive in the age of AI and put South Africa on the map as a leader in the global digital landscape.

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