CELL C

We are rooted in South Africa. We contribute to the greater South African society and economy, and we aim to leave a lasting legacy. Our objective is to create an environment for our employees where everyone has a sense of belonging, feels empowered and is passionate about what they do.

We exist to enhance lives by empowering, entertaining and connecting all people in a way they choose. Our vision is to be the service provider of choice, delivering worldclass solutions that truly meet the needs and demands of our customers.

Cell C Data Scientists

Douglas Craigie Stevenson, Cell C’s CEO

“Cell C ascribes to the philosophy of compassion and kindness as the catalyst for real change.”

FAST FACTS

Cell C offers telecommunication products and value added services to cover everyone’s needs, both in the formal and informal sectors. We offer a variety of simple and easy-tounderstand contract, prepaid and fibre offerings to benefit the needs and pockets of all sectors of the market. In line with our customer centric approach Cell C was placed top among South Africa’s telecommunications sector for fastest customer response and most positive sentiment among consumers using social media in a Brands Eye’s report on the industry.

The company has been awarded Level 2 B-BBEE status, up from the Level 3 status that it attained in 2019. Cell C has maintained it’s scoring in the enterprise and supplier development, socio-economic development, and skills development categories, while improving in management control.

INNOVATIONS

• Launch of emergency medical rescue advice and emergency roadside assistance - the first for South African network operators, in 2004 • Half Tiger, SA’s lowest recharge voucher (R5) was launched in 2004 • Mobile Number Portability was launched in 2005 • In 2007, a prepaid starter pack aimed at the youth mass market was launched called Hola 7, with

UNICEF ambassador, musician and activist Zola as the ambassador of the product • Woza Weekend, offering free weekend minutes was launched in 2007. Was later extended to

Woza Wheneva which offered even more minutes per recharge and to use all week • In 2011 Cell C launched Red Bull

Mobile as well as 99c prepaid tariff • Express Wi-Fi through Facebook • Financial services such as Excess

Assist (insurance) and Pay Bill Assist • Cyber Safety • Cell C Innovation Challenge

LEARNERSHIPS

Cell C has partnered with Explore Data Science Academy to develop young men and women who will graduate as ICT innovators. They will be equipped with employment as Data Scientists, Engineers and or Software Developers. The Explore Data Science is a yearlong programme.

The company has 24 unemployed and 23 employed learners on the programme. For the unemployed learners, the programme provides opportunities for the learners to be employed within Cell C and other

Cell C is a customer service champion and is recognised every year for its commitment to serving its customers.

Cell C services 14.4 million customers and has 240 stores across the country. It is recognised as one of South Africa’s 30 most valuable brands.

Cell C has seen excellent growth in the Mobile Virtual Network Operator (MVNO) space. This model is gaining momentum locally as more business seek alternative revenue streams

corporations. For the internal employees on the programme, the programme provides reskilling and career growth opportunities. 96% of the learners are Black, 36% female and 8.5% being learners living with disabilities. The target is for the programme to reach 50% female representation in 2021.

Young girls at the Cell C Take a Girl Child to Work Day

Cell C and Angel Network assist 4 people facing hardship

500 Fieldworkers who received their phones with data & airtime during a deep cleaning at a Hospital in Polokwane

Cell C Take a Girl Child to Work Day®

Recognised as one of the biggest and most innovative social programmes in the country, currently in its 18th year, Cell C Take a Girl Child to Work Day® contributes towards the development of girl learners and prepares a core of women who will, in the future, become vibrant contributors to the economy and leading job creators in our country.

Annually, it is hosted by over hundreds of corporates and organisations, and continues to spark the debate on the role of socio-economic development and the promotion of gender equality. The Cell C Take a Girl Child to Work Day® South Africa is one of the largest collaborative acts of volunteerism, aimed at encouraging corporates in South Africa to empower and provide guidance to girls on career development. This movement has impacted over 1.5 million participants to date.

CELLCGIRL DIGITAL PLATFORM

Two years after the launch of the CellCgirl platform, the platform continues to do well. The platform has reached 16 million users across all platforms (including Facebook, Instagram, Twitter, Search and Display channels). In 2019, the platform won three awards in total. There have been tremendous testimonials with regards to the positive impact the platform is having on the users, namely access to academic information, development of entrepreneurial skills and better lifestyle choices.

ACTS OF KINDNESS

Cell C ascribes to the philosophy of compassion and kindness as the catalyst for real change. It means giving goods or funds and leveraging our resources, networks, and employees to help others. It is an act of expressing genuine care for another person or living being that is experiencing a crisis. In 2020, Cell C Acts of Kindness aided:

Partnership with the Angel Network Cell C partnered with the Angel Network, a registered NPO and voluntary organisation, run solely through social media creating a gateway for giving and donations, to help four people facing hardship.

CELL C AND ANGEL NETWORK ASSIST 4 PEOPLE FACING HARDSHIP

Cell C donated smartphones and all-in-one bundles to staff at Helen Joseph Hospital in Roodepoort.

YES4YOUTH

Cell C heeded government’s call for corporations to improve their B-BBEE scorecards by investing in job creation through the Youth Employment Service (YES) programme. Many of the youth were placed in Cell C stores nationally receiving training with the ultimate goal of creating employment within Cell C and the broader ICT sector.

M4JAM INITIATIVE

In late 2019, Cell C worked with M4Jam when we initiated a project to understand the dynamics of the informal telecommunications retail market. Jobbers assisted with mapping informal traders nationwide using geo-location data. Most of the jobbers who find part-time, temporary work through M4Jam are not employed in the formal economy and rely on gig-work for income. 96% of the jobbers are African and 65% Female. The M4Jam is aimed at youth empowerment, employment creation, skills and enterprise development.

With the outbreak of the COVID-19 pandemic and lockdown, Cell C made a direct difference and provided an additional funding of R2 million that will pay users or jobbers to complete training tasks from the safety of their homes and all via mobile devices during the lockdown.

“I’m able to do jobs while I’m at home and safe,” says M4Jam Jobber Donald Ngwenya. Cell C has helped us a lot, we are able to work, and we are able to earn while we are at home” he continued.

In 2020, Cell C has once again been nominated for the Top Gender Empowered: Corporate Citizenship Award for the 16th Annual Standard Bank Top Women Awards. The award is in recognition of the work done under the company’s ‘Gender Equality’ pillar, for the three initiatives: Cell C Take a Girl Child to Work Day, CellCgirl and CellCgirl Bursary Fund. This is the fourth time Cell C has been nominated in this category and we won 3 of these awards, in 2014, 2018 and 2019.

M4Jam Jobber Donald Ngwenya

EMPOWERMENT STATUS

Black Empowerment level – shareholding (%):

A >50.1% black shareholding B 25.1-50% black shareholding C 5-25% black shareholding

Gender Empowerment Level – shareholding (%):

A >50.1% female shareholding B 25.1-50% female shareholding C 5-25% female shareholding

Black Empowerment Level - executive directors/senior management (%):

A >50.1% black executive directors B 25.1-50% black executive directors C 5-25% black executive directors)

Gender empowerment level – executive directors/senior management (%):

A >50.1% female executive directors B 25.1-50% female executive directors C 5-25% female executive directors

Black Empowerment - total staff (%):

A >50.1 % black staff B 25.1-50% black staff C 5-25% black staff

Gender empowerment – total staff (%):

A >50.1% female staff B 25.1-50% female staff C 5-25% female staff

• Institution’s expenditure on staff skills development as a proportion of total payroll: 1.50%

• Institutions’ total procurement sourced from black-owned and empowered enterprises as a proportion of the total procurement spend: 83.69%

COMPANY INFORMATION

STATISTICS/DEMOGRAPHICS/HISTORY

Year founded: 1999 Founding members: General Lehlohonolo Moloi Number of employees: 2 600 Number and location of branches: 240 Branches, nationwide Strategic partnerships: MTN Roaming agreement

BUSINESS & FINANCE

Turnover: R15.2-billion loss Operating profit: R2.468-million Financial year-end: 31 December

Approximate market share: 18% Bank: Multiple Accountants: KPMG Current customer base: 14.4 million

CEO: Douglas Craigie Stevenson

Chief Operations Officer (Interim):

Andre Ittman Chief Financial Officer: Zafar Mahomed

Chief Human Resources Officer:

Juba Mashaba

Chief Human Capital Development and Transformation Officer:

Juliet Mhango Chief Legal Officer: Zahir Williams Chief Commercial Officer: Simo Mkhize

Chief Executive: Wholesale Business:

Bjorn Flormann

Acting Chief Technical Officer:

Schalk Visser

CONTACT DETAILS

Physical address: Waterfall Campus, Corner Old Pretoria Road and Maxwell Drive, Buccleuch, 2090, Johannesburg Postal address: Private Bag 36, Benmore, 2010 Telephone: 084 174 4000 Fax: 084 167 65 98 Website: www.cellc.co.za Email address: boni.dlamini@cellc.co.za

Toll-free/call centre/customer care number:

084 135

SOCIAL MEDIA

Twitter: https://twitter.com/CellC Linkedin: https://www.linkedin.com/ company/cell-c/ Facebook: https://www.facebook.com/CellC. SouthAfrica/ Youtube: https://www.youtube.com/user/ CellCWeb

CELL C LIMITED

JULIET MHANGO Chief Human Capital Development and Transformation Officer

Best advice and who gave it:

“Everyone has a purpose in life. Focus on your purpose, your vision, put in the hard work required and never give up. Don’t let people’s opinions of you lose sight of it” - these were my late father’s words. I have applied them in my career and my personal life.

Most inspiring business leader:

I am inspired by Lillian Barnard, Microsoft South Africa CEO. The ICT sector is a male dominated industry and it is very inspiring to see a female CEO in this space. Over and above being CEO, she is an inspirational leader and strives to make a difference in this sector. She is passionate about empowerment and the advancement of women with some of the initiatives that she has been involved in.

Way you relax:

I enjoy spending quality time with my family. I am a mother of three, with a full time career. I really make time for family during my down time. I love reading. I also love travelling both locally and internationally.

Business philosophy:

“We rise by lifting others”. This is my philosophy and I believe that I can empower others through my work. In the business world, too many people chase power and tear others down to get ahead. I believe in the complete opposite of that. True leadership is about empowering others to succeed in their own right.

WHAT DO YOU SEE AS THE KEY CHALLENGE FOR TRANSFORMATION IN YOUR SECTOR?

Great strides are being made within the sector with regards to transformation. However I believe more needs to be done around developing critical and scarce skills within the sector. There are certain skills which are very hard to come by and there is a limited supply of talent. We need to focus on empowering our youth in upskilling them for digital transformation, providing access to the sector through sustainable enterprise and supplier development initiatives.

WHAT SKILLS DO YOU THINK THE NEW GENERATION OF BLACK LEADERS ARE GOING TO NEED? HOW DO YOU IDENTIFY THOSE LEADERS IN YOUR BUSINESS?

A very important skill for black leaders is being able to empower and develop others. It is about coaching and mentoring those coming up behind us. True leadership is about growing others and also creating growth opportunities for them. This is the only way that we will have sustainable transformation and not just limited opportunities for a select few.

WHAT ARE THE MOST IMPORTANT CHALLENGES YOU HAVE HAD TO FACE IN YOUR TRANFORMATION AGENDA?

The most important challenges we have had to face have been putting transformation on the agenda when the business faces challenging times. Cell C has gone through difficult times, like many companies in South Africa operating in a tough economic climate. Despite this, transformation has remained a strategic business imperative. We have managed to deliver on our transformation objectives. Our focus has been on leveraging business initiatives and aligning those with the transformation agenda.

IF YOU HAD TO START YOUR WORKING LIFE OVER AGAIN, WHAT ADVICE WOULD YOU GIVE YOURSELF IN HINDSIGHT?

I would advise myself to look for mentors and coaches to support me through my career journey. I find that mentorship opens doors much faster than relying purely on yourself. I only realised this much later in my career. You need that person who can support and help you navigate the corporate space. Many people have great skills, but are not able to navigate their way through the dynamics that come with a corporate career.

WHY DO YOU BELIEVE TRANSFORMATION IS SIGNIFICANT IN SA?

Transformation is important in South Africa. Great strides have been made, but we still have massive gaps that remain in society as a result of our legacy. As corporates, we cannot sit back and expect government to fix everything, we have to drive transformation in our respective space. Whilst government has made transformation an obligation for corporations through legislation, corporates need to embrace the true spirit of transformation.