UTAH 4-13-20

UTAH EDITION

BE THEIR REALTOR® FOR LIFE:

How to Build a Relationship with Your Clients that Will Last a Lifetime

REACHING THE MILLENNIAL MARKET THROUGH SOCIAL MEDIA

CONNECT BEYOND REAL ESTATE

FEATURED AGENTS

THIRKLE NIELSEN STACY WINTZER

to Attract Future Clients

COVER STORY

BRETT WILDE

UTAH EDITION

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STACY W 23 THIRKLE NIELSEN

After graduatin Real estate has always been a On his with a degree passion for Thirkle Nielsen, work— and Tourism, who worked as a general hunt an moved to Park C contractor prior to becoming as She muck years ago. a REALTOR® in 2015. He th is herEven was passio BRETT WILDE THIRKLE NIELSEN STACY WINTZER affiliated with a team at iPro that shebrim, lookeh ment.

Realty, but does most ofone his would takH with A th work solo, and primarily serves the regions ofasSt.an agent. his for com George and Hurricane, Utah. hospitality Stacy decided to finally follow her dre Thirkle markets his listings through licensed as anMLS, agent.as Shewell learnedLookin the rop CONTENTS a posit as his own website, butfirm, it’s and his now pastworks clients forthat Sotheby’s Real be hav make up a very significant portion of his business.

Park City. Having grown up in the Mid ® 4) BE THEIR REALTOR 16) about CONNECT BEYOND momen He estimates that 40% his business comes takesoffor granted all that Park City has FOR LIFE: HOW TO BUILD from A REAL ESTATE TO ATTRACT sharing passion for theme, areaand w repeat clients andloves referrals, anherimpressive RELATIONSHIP WITH YOUR FUTURE accomplishment for an CLIENTS agent who’s only been in a lot o Stacy cares for herand clientselection and ta Buttruly it’s the support CLIENTS THAT WILL LAST the A business for five years. findclients outTHE about families, goals, an is going attention he provides for his thattheir encourages LIFETIME 20) REACHING transaction.

She’s straightforward, g the type of relationship that makes them come back, we’rekin MILLENNIAL MARKET and she always her my clients’provide needs f or refer his services to their friends.

“I puts answer 13) 5 SOCIAL MEDIA THROUGH SOCIAL MEDIA rave that she isIf never pushy orthe focuse nee matter. my clients MISTAKES REAL ESTATE phone, even if it’s not an urgent instead keeps them informed about ev call about something that I don’t have an answer to, I like peo AGENTS MUST AVOID process.

Her clientsorareI find eager tobuilt, spread a make sure to direct them to the right person, the excellent service she provides, and out the answer myself and get back to them. I take be affoa herofbusiness comeshefrom a lot of pride in taking care my clients,” says.repeat and ref stay in touch with past clients, Stacy pr Phone 310-734-1440 | Fax 310-734-1440 touch, reaching out by text or phone to f mag@topagentmagazine.com Having | www.topagentmagazine.com a background in construction has provided clients are doing. She also sends handw No portion of this issue may be reproduced in any manner whatsoever consent of of the publisher.

Top Agent to Thirkle with a without wideprior network connections and informative monthly newsletters.

Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published builders.forThis is expressed a major perk for his materials, Top Agent Magazine cannot be held responsible opinions or facts supplied by its clients, authors. as it To subscribe or change address, send inquiry togives mag@topagentmagazine.com. them direct access toWhen skilled professionals who listings, S it comes time to market Published in the U.S. can build their dream home fromthe theproperty ground with up, or through her clients to make the idea of an investment property for rental any minor improvements and declutte income a reality. help them to obtain the Magazine best price for t Top Agent understands that in today’s market, m

mailto:mag@topagentmagazine.com

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Be Their REALTOR for Life: ®

How to Build a Relationship with Your Clients That Will Last a Lifetime In the world of real estate, an agent’s relationship with their clients can make or break their career. This industry revolves around working well with people, and being able to develop a strong relationship with your clients is the foundation that you business is based upon.

Just like with a house, if that foundation is weak, the rest of the structure is also going to be unsteady and fragile. The mark of a good REALTOR® is their ability to build up a good referral network and following of loyal clients. This isn’t something that just happens by accident. Building healthy, strong relationships with your clients takes work and knowing how to gain another person’s trust, respect, and friendship. Here are some ways to make sure you are building the right kind of relationship with your clients.

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1. Use Your Friendliness and Optimism to Win Them Over: No one wants a pushy, overly confident salesperson for a REALTOR®. Clients are much more inclined to put their trust in the hands of someone who is friendly when it comes to one of the biggest financial transactions of their lives. A pleasant, outgoing disposition will win you more clients as well as friends. You want to establish rapport in the first few minutes of first meeting prospective clients. Rather than starting with business right off the bat, begin your meeting with some small talk such as similar interests, hobbies, and family life. This will immediately help to put your clients at ease, and show that you are not simply trying to “sell” them something.

People also respond well to optimism. During what can be a very stressful time, clients need someone to help them stay positive when a situation looks difficult and challenging. Optimism also tends to radiate charisma, and people want to be around and do business with charismatic people. You want to learn how to understand, motivate, and inspire people.

2. Be an Inquisitive Learner and an Empathetic Listener:

out any potential concerns they might have.

After you’ve gained as much information as possible, you can then gauge their interest in your possible solutions by asking “what if” questions. Being inquisitive also demonstrates to your clients that you are genuinely interested and invested in their situation.

On the other side of this coin is knowing how to listen empathetically. Empathy involves actually putting yourself or your mind in their shoes so you can genuinely understand their concerns, needs, and opinions. That understanding and empathy is then reflected in your conversation with that client. Your clients want to know that you care about their situation, and that they’re not just another sale for you to make. People are much more willing to put their trust in you when they can sense that you are actually making an effort to feel what they feel in order to understand their situation.

Showing your interest through questions, and then thoughtfully listening goes a long way towards gaining trust. Showing empathy and acknowledging the feelings and emotions involved in your clients situation helps build a relationship founded on genuine care and trust.

3. Watch for Nonverbal Clues:

Don’t be afraid to show your curiosity and ask your clients a lot of questions. Some of these questions may even be difficult and uncomfortable. You want to discover and learn as much as you can about your client. Don’t make the mistake of jumping straight into the role of the know-it-all. Every different client has unique needs, so you want to learn as much as you can about their specific situation before trying to propose a solution. You want to uncover their primary motive for buying or selling, and flush

Most communication happens nonverbally, so knowing how to interpret your client’s body language can be incredibly helpful. Here are a few things to pay special attention to: Eye contact: Be careful with the level of eye contact you use with clients when first meeting.

Too much and too little eye contact can send the wrong impression. You want to try and maintain eye contact around 70 percent of the time. That is the amount that most people are comfortable with. Pay attention to your client’s level of eye

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contact to determine how comfortable they are.

When someone avoids eye contact that could mean they are not engaged in the conversation.

A good way to quickly build a feeling of rapport when first meeting clients is to make eye contact when you first meet them and then start nodding yes to what they’re saying. If the client reciprocates the eye contact and nodding, you’ve established a connection.

4. Prove your honesty and credibility:

Choose the right handshake for each client: One handshake does not fit all people, and that first handshake can be crucial to making a good first impression. The way to do a good handshake for each client is to try and mirror the other person’s handshake in strength, keep your shoulders aligned as you are preferably standing when you shake hands. While you shake your client’s hand make sure you make eye contact and give them a sincere smile.

Showing a little weakness can actually be to your advantage in this situation, and will actually make others more inclined view you as honest. You don’t want to come across as too good to be true. When revealing this weakness, however, the key to coming out on top is turning what sounds like a weakness into a strength. For example, your service may be more expensive, but that’s because you offer more personalized and extra services than your competitors.

Honesty and integrity are the two traits that 98 percent of buyers and sellers report are qualities they consider “very important”. The thing is you can say you have these traits all you want on your website, bio, etc., but trust has to be earned, and the only way to do this is to prove your credibility.

Here are a few tips for how to sound more credible:

When you talk to your clients avoid using filler words such as “um” and “uh”, which can decrease your credibility. You also want to watch the tone of your voice. People tend to translate a deeper tone as sounding more credible.

You want to develop a relationship to last a lifetime when interacting with your clients. There are many things you can do to accomplish this, and using these tips can take you from getting just a few referrals and repeat customers to gaining a loyal client following. Taking the little extra time to make sure you are projecting the right attitude and making sure that you are doing things to gain your client’s trust can make a world of difference for your business.

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BRETT WILDE

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BRETT WILDE Success has followed Brett Wilde throughout his life. He began his career as a corporate sales representative for a Fortune 500 company; however, always curious, he decided to invest his extra money into remodeling and flipping homes. Sure enough, he excelled at this new venture and helped a friend start his own business building custom houses around Utah. Many new challenges arrived and not all of these ventures turned out as planned but 8Copyright Top Agent Magazine

the experience and knowledge became foundational. Then Brett discovered real estate.

Quickly, he realized that his depth of understanding in construction provided him with a leg up in the marketplace. “I found a huge opportunity and niche in real estate,” he says.

“Business took off from there.”

That was ten years ago. Today, Brett is the lead agent of his Wilde Real Estate Team, which Top Agent Magazine

Top Agent Brett Wilde is the lead agent of his Wilde Real Estate Team, which services clients throughout the Northern Utah County area. services clients throughout the Northern Utah County area. And business has been booming. By leaning on an acute understanding of everything from land acquisition to property management, Brett and his team have distinguished themselves in the region.

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When listing a home, Brett employs a timetested, holistic approach. On top of online listings, he performs a skilled evaluation on each house, developing an extensive checklist of what needs to be removed, updated and touched up to showcase the home’s best Copyright Top Agent Magazine9

Brett has won a sterling reputation in the Northern Utah County area, with over 90% of his business coming from either repeat clients or referrals. “The work is fun,” he says.

“My team and I love to get out there and hustle.” potential. Before investing additional money, sellers move forward with complete confidence knowing which improvements are most impactful based on current competition within their area. The Wilde Team ensures each dollar deployed will bring back positive returns. After making these improvements, his team personally stages each home and then connects his listers with professional photographers that fetch the best value possible. Beyond these technical outlets, Brett Copyright Top Agent Magazine 10

and his team also put in the legwork, canvassing each lister’s neighborhood to spread the word about their property. “We want both the best offer financially and the best fit for the property,” he says. “So we try to get as much traffic coming into the open house as humanly possible.”

All of this effort pays off in the end: Most of Brett’s listings sell within two and half weeks on the market. Because of this, he has won Top Agent Magazine

a sterling reputation in the Northern Utah County area, with over 90% of his business coming from either repeat clients or referrals. “The work is fun,” he says. “My team and I love to get out there and hustle.”

helping them find the best deals through collaboration and education. “Our market is extremely competitive,” he says. “Buyers need someone to guide them and draft the best strategy to win. We can do that.”

Elsewhere, Brett takes his same dynamic approach when working with buyers,

Outside of work, Brett and his family enjoy spending time in the parks and forests

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surrounding American Fork. But he also loves hosting events for his former clients, maintaining relationships long after closing.

Meanwhile, Brett takes great pride in giving back to his community, volunteering at Forbes Elementary, Tabitha’s Way and other local institutions.

When planning for the future, Brett is true to form, forever searching for new opportunities to grow his business. “We’re always growing,” he says. “You can never be too

far ahead.” Currently, Brett is building partnerships with other real estate vendors in the area, expanding his network of connections to assist with selling more properties.

On the other hand, Brett is equally satisfied with his success in helping clients reach their potential. “When buying or selling a home,” he says, “you need an individual who can set you apart. You’ll be amazed at the value we can add. You have one shot to get the best results”

To learn more about Brett Wilde email wildebrett@gmail.com, visit wildeteam.com or call (801) 623-9552 www.

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SOCIAL MEDIA MISTAKES

Real Estate Agents Must Avoid There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers. A lot of agents forget the social part of social media. It’s all about engagement, but it needs to be the right kind of engagement. This can often be the first impression potential clients or industry peers have of you, so make it count. There is no second chance to make a first impression, and that is especially true for real estate agents. Here’s just a few things you want to avoid.

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1 Using it to Vent

Social Media is a great place to complain and commiserate about things, but save that for your personal page. A real estate transaction is already a stressful ordeal, the last thing anyone wants is someone who seems like they’ll bring a negative energy to the process. Even worse?

Bad mouthing other Realtors® or listings. You’re selling yourself and your skills, so don’t sell anything that shows you in a bad light. Much like marketing a property, everything you put out should be professional and inviting.

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Lack of Consistent Branding

Yes, social media is about social engagement, but it’s also about creating brand recognition. While you don’t want it to be purely promotional, you are running a business, so create a consistent branding across all social media platforms. If you can afford a professional graphic designer to help you out with this, that’s great. But at the very least, have the same profile pic, cover image and highly visible contact information, across the board. And don’t forget to share links to your other accounts, some people prefer different social media applications.

3Not Posting Enough

It’s good to create a schedule of how many times you’ll be posting per day and to pick times when you might have the most engagement.

Don’t over do it, but three posts a day at the right time, tends to be a good goal. There are numerous tools on Facebook, for example, that

can let you see when interactions are the highest.

Stick to your schedule and adjust accordingly.

It’s also important to not just post your listings.

Be a resource for people who follow your page.

Post community events, or other informative articles that are relevant to home ownership.

Be a page they want to follow even when they aren’t buying or selling a property. They’ll remember you when the time comes.

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Not interacting With Your Followers

It’s called social media for a reason. The more you engage with your followers, the more they see you as a real person, and not just a marketing tool. Not only do you get to know your past clients and potential clients, on Facebook, engagement actually will make your posts seen by more people. So it’s a win/win.

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Not Sharing or Linking to Others

It might not seem like a good idea to not promote the blogs, pages or listings of other people, but it’s not only an excellent way to build goodwill, it will also increase your own presence when they reciprocate. So make a point to share posts and links for local businesses and even the blogs of your peers, if it’s a post that offers valuable insight into an expertise you don’t have. That will encourage them to share your posts and even your listings, which will increase your potential buyer pool. This is another incentive to create your own blog. Unique informative content is always of value, and more likely to be shared than promotional links.

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CONNECT BEYOND

REAL ESTATE

to Attract Future Clients What kind of content are you sharing on your blog, website, and social media? Does most of it have something to do with buying or selling a home? While sharing the latest market information or tips on how to qualify for a mortgage, or when someone should buy or sell is important and demonstrates your value as a REALTOR®, it shouldn’t be the only subject you cover. If you only focus on real estate, you’ll be missing the chance to connect with future clients that might not be ready to move just yet. By sharing a lot 16

of industry-heavy content, you are only going to appeal to those who are currently in the market rather than a broad base of potential clients.

To pull in those other future clients you want to provide fresh, interesting content that will appeal to those possible future clients that aren’t quite ready to move yet. However, you also want to still tie this content back into your business goals.

So, how do you share content that will speak to a wider audience, but also still be relevant to your business?

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Talk About Your Philanthropic Activities

The philanthropic work you do to support your community says a great deal about who you are as a person. Many people will be attracted to working with you because of the charitable works you are involved with. While you may be hesitant to share these efforts because you feel it may come across as bragging, you also need to remember that sharing information about the charitable organizations you support will actually help those organizations. Many of them have small marketing budgets, so any free exposure you can give them helps to promote their cause.

In fact, they want and need you to promote them.

And you can promote them without coming across as a braggart. Focus your content entirely on the organization. Talk about why you support them, how they help the community, and how others can also get involved. This turns what could have been bragging into something that benefits everyone. n

Your Local Community

We humans are connected to each other through our community – our local sports teams, parks, churches, schools, and much more. What better way is there to connect with people in your community than to talk about your community? Demonstrate that you are an expert on your community, and bring that community to your followers. Share information about a local event; perhaps even share the actual event through live-stream video. Interview city officials to get the low-down on the latest development project. Share information with your followers about things they didn’t know about their community. Consult with local historians or the historical society to share interesting information about your community that your followers will want to read. You could even turn it into a series of podcasts or videos. n

Use Your Creativity to Connect

Find creative ways to engage your followers on the topic of real estate. Try engaging your followers in an interactive project such as posting photos of interesting front doors. Doors are the entry point into our homes as well as our private lives. The way we adorn our front door can give someone a sense of our style and personality. Ask followers to submit photos and choose one to post each Friday. Make sure to watermark each photo with your logo at the bottom and include an inspirational quote that ties back to the importance of home. You could also ask your followers to provide a little story or caption to go along with the photo that tells something about them and their home. These kinds of projects are interesting and unique, and clearly connect back to your business. n

Share Your Hobbies

Are you an adrenalin junkie who has bungee jumped from some of the tallest bridges in the world? Are you a foodie that grows your own organic vegetables and fruit? Do you have a Top Agent Magazine

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secret passion for photography? Everyone has hobbies that they enjoy outside of work. When you look past the surface people become quite interesting. People also happen to find interesting people interesting, and tend to remember people based on their distinctive traits. We humans love discovering a person’s behind the scenes story, the mind behind the face. While you don’t want to talk too much about yourself, sharing pieces of your personal life and things that interest you can be a great way to connect with followers. By sharing interesting facts about your life, you will find that many followers will feel a strong, personal connection to you based on your hobbies and personal interests. n

Divulge Interesting Experiences

This is somewhat similar to the idea of sharing your hobbies. Sharing some of your more interesting personal experiences such as a fateful conversation with a stranger or an exciting adventure you had while in another country can be a great way to connect with followers as long as it also relates to some kind of life or business lesson. Talk about experiences you’ve had with clients or purchasing your own home. Experiences that relate to your business are great ways to connect with future clients in a manner that goes beyond the world of business. n

What and Who Inspires You

No matter what you’ve chosen to spend your life doing, you didn’t get there alone. You may have had a mentor that made a special impact on your life or someone already in the business that you looked up to and who perhaps inspired you to get into real estate. You may have found inspiration through a love of architecture or design. People want to know why others do the things they do. Sharing who or what influences you in your personal and business life is a great way to connect with followers. Recognizing that you didn’t get to where you are now by yourself shows humility, and talking about those people that had an influence on you shows others that you stay connected to the world and people around you.

Connecting with potential clients is something that is essential to any REALTOR’S® business. If you’re doing the work to create interesting blog posts and make those connections, you want to make sure that you’re sharing the right kind of content to draw in those future clients. It takes a lot more than simply providing the latest market news. To get the most out of what you share, you need to provide a wide array of interesting content 18

that will draw in a broad range of followers.

Providing the right kind of content can make all the difference when it comes to connecting with future clients and building the right kind of relationship with them right from the start. Connecting through your website or social media and sharing more than just real estate advice will help you build confidence and trust with future clients before you even meet them.

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THIRKLE NIELSEN Real estate has always been a passion for Thirkle Nielsen, who worked as a general contractor prior to becoming a REALTOR® in 2015. He is affiliated with a team at iPro Realty, but does most of his work solo, and primarily serves the regions of St. George and Hurricane, Utah.

On his time off, Thirkle enjoys his hobby—woodwork—in his very own woodshop. He also likes to hunt and fish. He has seven kids, and he likes to spend as much time in the outdoors with them as possible.

Even though his schedule is already packed to the brim, he still makes time for community involvement. He is currently partaking in a housing project with the purpose to bring affordable housing to his community.

Thirkle markets his listings through MLS, as well as his own website, but it’s his past clients that make up a very significant portion of his business.

He estimates that about 40% of his business comes from repeat clients and referrals, an impressive accomplishment for an agent who’s only been in the business for five years. But it’s the support and attention he provides for his clients that encourages the type of relationship that makes them come back, or refer his services to their friends. “I answer my phone, even if it’s not an urgent matter. If my clients call about something that I don’t have an answer to, I make sure to direct them to the right person, or I find out the answer myself and get back to them. I take a lot of pride in taking care of my clients,” he says.

Looking towards the future Thirkle sees things in a positive light, despite any doubts people might be having regarding the state of the market at the moment. “This year has been a phenomenal year for me, and I just want to continue our growth. There’s a lot of fear in the market place about what this election is going to do, and whether the economy is going to stay strong, but to be honest in our area we’re getting more people moving in than we can provide houses for. So it’s a very robust market. And the need that I see is to get more housing. I would like people to know that there are more houses being built, and coming on the market, and that there will be affordable homes for them.”

Having a background in construction has provided Thirkle with a wide network of connections to builders. This is a major perk for his clients, as it gives them direct access to skilled professionals who can build their dream home from the ground up, or make the idea of an investment property for rental income a reality.

There are many positive aspects to working in real estate, but for Thirkle it’s a client’s reaction that really makes everything worthwhile. “I really like when a first-time buyer walks inside of their new home, and I see that smile and relief just spread on their face, knowing they finally own a house. That’s the best part of the job.”

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To learn more about Thirkle Nielsen email thirkle.nielsen@gmail.com, visit livinginsunnyutah.com, or call (435) 705–4308 www.

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#Reaching the Millennial Market Through Social Media

by Bubba Mills

The old adage in marketing says if you aim at everyone you’ll miss them all. I know REALTORS® sometimes fall into the trap of attempting to reach everyone and then scratch their heads when they only hear crickets chirping. If you’re one of those (or even if you’re not), stick with me and I might be able to help you.

know how to reach them. For that part, I’ll share two words: social media. Many surveys have confirmed that social media is the Millennials’ dominant source of information, even above search engines. So the best way to build relationships and trust with Millennials is through social media.

The true beauty of social media is not only its reach but its implied advocacy. When Millennials find content they relate to, they share it with their The National Association of REAL- peers. So if one person shares your TORS® has found that Millennials message, it could instantly go to hunrepresent the largest share of recent dreds (or even thousands) of people buyers (32 percent of all buyers last with the inferred praise of the person year were Millennials). But here’s sharing it. the kicker: the overwhelming majority use real estate agents. Are If you’re not using social media, lights and bells going off in your again, check your pulse. Then start learning about social media and get head? If not, check your pulse. active on it. I promise it’ll be well So a great place to sharpen your worth your time. The big ones are marketing aim is with Millennials. Facebook, Twitter, Pinterest, Tumblr That’s half the equation—knowing and Instagram. You can Google each who to go after. The second half is to and get a feel for which ones make Let me start with one word: Millennials—those between the ages of 18 and 34.

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Many surveys have confirmed that social media is the Millennials’ dominant source of information. the most sense for you, but all of them have something to offer REALTORS®.

I’m proud of that because I know in this day and age anyone who sells anything must use social media.

Now I’m not one to toot my own horn, but for this topic I will only with the hope that you give what I say a little more weight. Last year, a national magazine named me to its 25 most connected professionals list.

So here are some tips you can start using to reach Millennials on their terms:

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1. First, take time to understand social media. Join them (they’re free!)

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Millennials under stand marketers and they’re open to their messages on social media—if the messages are relevant to their lives. Otherwise, they simply ignore it.

and just take it all in. See what it’s all about and what kind of information people share. Spend at least several days learning before you share info.

2. Make sure what you share fits the specific social media outlet. For example, Facebook and Twitter are primarily personal tidbits, news and they’re both fairly casual, while Instagram is geared almost exclusively for visuals and photos.

3. Make sure your information is relevant and useful to improve the chance it gets shared. Millennials understand marketers and they’re open to their messages on social media—if the messages are relevant to their lives. Otherwise, they simply ignore it.

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4. Make it interesting. Instead of saying, ‘Gee, I have this great listing.’ Why not just share a picture of a cool looking wrap-around front porch of a house (that just happens to be one of your listings) that was built in the 1940s.

Bubba Mills is co-owner and executive vice president of Corcoran Consulting and Coaching Inc. (www.corcorancoaching. com/programs, 800-957-8353), an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems into Real Estate Companies, Mortgage Companies and Small Businesses. Bubba Mills is a nationally recognized inspirational and education speaker, coach and mentor to the top real estate agents and mortgage companies. To find out more about Corcoran Consulting & Coaching, call 1800-957-8353 or visit us at www.Corcoran Coaching.com.

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STACY WINTZER After graduating from college with a degree in Hospitality and Tourism, Stacy Wintzer moved to Park City twenty-two years ago. She knew real estate was her passion, but worried that she looked so young no one would take her seriously as an agent. After working in hospitality for several years, Stacy decided to finally follow her dream and become licensed as an agent. She learned the ropes at a boutique firm, and now works for Sotheby’s Realty serving all of Park City. Having grown up in the Midwest, she never takes for granted all that Park City has to offer, and she loves sharing her passion for the area with her clients.

Stacy truly cares for her clients and takes the time to find out about their families, goals, and hopes for the transaction. She’s straightforward, kind, and honest, and she always puts her clients’ needs first. Her clients rave that she is never pushy or focused on sales, but instead keeps them informed about every step of the process. Her clients are eager to spread the word about the excellent service she provides, and as a result 60% of her business comes from repeat and referral clients. To stay in touch with past clients, Stacy prefers a personal touch, reaching out by text or phone to find out how her clients are doing. She also sends handwritten postcards and informative monthly newsletters.

When it comes time to market listings, Stacy first walks through the property with her clients to advise them on any minor improvements and decluttering that would help them to obtain the best price for their home. She understands that in today’s market, most buyers start their search for a home online, so once the property is ready she hires professional photographers to take photos that highlight its best features. She conducts a full campaign on social media, including paid Facebook and Instagram ads, and features the listing in the Park City Magazine and Park City Real Estate Monthly. She recently ran a full page ad in The New York Times for Top Agent Magazine

several of her listings. She also talks up her listings with other top agents in the area, who often connect her with interested buyers. The average price of her listings is between $1 million and $3 million.

Stacy enjoys the architecture and design elements of her job; and she loves getting to know her clients and helping them to achieve their goals of finding the perfect home, or selling a property. “I also love talking up the Park City lifestyle that I get to enjoy,” she explains. To give back to the community, Stacy donates generously to the Women’s Giving Fund. In her free time, she enjoys running and hiking on nearby trails.

For the future, she plans to grow a team so that she’s able to serve more members of her community while providing the same boutique level of service.

Photos by Summit Sotheby’s

To find out more about Stacy Wintzer, please email stacywintzer@gmail.com, call 435.513-2147, or visit stacywintzer.com www.

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