TENNESSEE 4-17-23

TENNESSEE EDITION

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THINGS YOU NEED TO DO TO BE A GREAT MENTOR

HOW TO GET THE BIGGEST RECHARGE

OUT OF YOUR LUNCH HOUR UNCOMMON CONTACT:

FEATURED AGENTS

MARIE PANGLE MELISSA THOMPSON

THINGS YOU CAN DO TO ANTICIPATE YOUR CLIENT'S NEEDS

CONNECTING WITH CLIENTELE THROUGH SOCIAL MEDIA

COVER STORY

DAVID EVERETT A TALE OF REDEMPTION

TENNESSEE EDITION

MELISSA THOMPSON

MARIE PANGLE

In the tri-state area of Chattaneeds, couA vibrant second generation REALTOR® and 16 understanding of her clients’ for their be 7 nooga, North Georgia, and Alabama, pled with her dedication20 to making their lifelong Tennessee resident, Melissa fers to keep Marie’s dynamic real estate career has life transitions as seamless as possible, beenThompson thriving since 2006, by an possessed an that truly sets Marie apart as a remarkable hasfueled always are done th inspiring tale of resilience and deterreal estate agent. entrepreneurial spirit. Coming of age, sonalized c mination. Her journey into real estate she the Ivan opportunity to learn the events—all began afterhad Hurricane destroyed After working together, clients leave two jewelry shops she owned with her glowing reviews about their time with industry from the ground up through her satisfied in ex-husband in Gulf Shores, Alabama.

Marie. One recently said, “We sold our father, a prominent agenta who served as a years, she Seeking flexibility similar to owning house and purchased our forever home business, Marie chose to enter the within 4 months of each other. Marie did personal manager forworld Sears in the 1970s. tation thro of real estate. Having worked on a team an awesome job advertising our house at pursuing her degree in MARIE education, majority o DAVID PANGLE THOMPSON for aAfter brief period, MarieEVERETT discovered that theMELISSA beginning of the pandemic. She coma more approach municated often and was always readily shepersonal, wouldone-on-one go into teaching outside of repeat clien with her clients suited her best. Today, available for any questions that we had.

Nashville; she works as a solo however, agent, and holdsover time, she We knew exactly what we were looking broker’s licenses in Georgia, Tennessee, and Alabama, for, which was not an easy find. Her patience and willfound herself drawn back to her lifelong Now avera offering her expertise to buyers and sellers throughout ingness to ensure we had the best experience possible passion for real estate. annual vol the North Georgia mountains and the Chattanooga, Tenwas phenomenal. She made the experience as stressCONTENTS nessee Valley area. Marie’s dedication to her clients and free as possible and she was fun. I would recommend cated to th her love for the region she serves truly set her apart in anyone and everyone to her.”

Inspired, Melissa decided to launch her 17) HOW TO GET THE set her apa the competitive world of real estate.

4) 6 THINGS YOU career an TO agent tion backgr WhenBIGGEST Marie isn’t working, she’s staying active NEED TOasDO BEin 1987, and in the RECHARGE OUTin the “At least 75% of my business is from repeat clients community, including donating funds and food to local years since, she has gone on to establish a“Inetwork ofmom for forabout newtenways to better he A MENTOR OF YOUR LUNCH HOUR andGREAT referrals,” Marie explains. “I have a really strong shelters. was a single years, so satisfied clients that the spans state.I do Today, leads says.

“After all, ability to keep people calm during buyingthe and sellmy bestshe to help people that are struggling,” she in real es ing process.”

Marie’s exceptional talentTeam, as a real estate explains.

“My focus is feeding and helping children as the Melissa Thompson powered by eXp Realty, new to learn—whether I 14) THINGS YOU CAN UNCOMMON agent lies in her ability to minimize stress for her cliwell 21) as single parents.” Marie also makes time for her assists clients throughout Memphis andandthe succeed or helping a clie DO TO ANTICIPATE CONTACT: CONNECTING ents where during theshe complex buying and selling process. family, plays tennis pickleball, loves cooking, and Oftensurrounding working with clients who areCombining both buying and staysWITH active at the gym. suburbs. her strong foundations me, there could be nothin YOUR CLIENT'S NEEDS CLIENTELE selling simultaneously, she understands the challenge of in the business with her background education THROUGH SOCIAL keeping everything organized and on track.

“I always Asin Marie looks ahead,and she has her sightsMEDIA set on expantell them, my job is to make sure everything goes as sion.

She plans to reach more clients in Alabama as herestate, Mel penchant for client service, she has cultivated a distinct Outside of real smoothly as possible,” she says. Marie recognizes that broker has recently purchased new Century 21 locato meet the needs any buyer orinseller. nity.

Oneach topminute of serving on suchprocess transitions can be highly stressful.

Herof expertise in tions the state. For now, she’s loving handling the numerous behind-the-scenes tasks allows of her current path. “I really do she love serving people. I a portion contributes 310-734-1440 | Fax 310-734-1440 herPhone to alleviate some of the pressure that inevitably think it’s one of my gifts from God to bring joy to other When listing a property, Melissa takes a comprehenChildren’s Research Hosp comes with real estate transactions. It is this empathetic people’s lives.” mag@topagentmagazine.com | www.topagentmagazine.com

DAVID EVERETT

A TALE OF REDEMPTION

sive approach. Starting out, she helps her clients fully

her industry, serving as a

No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent Magazine For more Marie Pangle, please 423-498-3200 prepare their Publications home for theAlthough market, supplying with team.

When is published

by Feature GA,about Inc. precautions are taken tothem ensurecall the accuracy ofher published materials, Top she’s not Agent Magazine cannotor be held responsible for opinions expressed or facts supplied by its authors. email herphotography, at mpangle@prestigebrokers.net a suite of professional videography, and can be found reading, exp To subscribe or change address, send inquiry to mag@topagentmagazine.com.

Published U.S. dronein thephotography services. From there, she broador traveling. A recent gran

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casts their listing to a highly targeted blend of digitalCopyright quality time with her husb Top Agent Magazine and social media campaigns. Along the way, she utilizes Top Agent Magazine As her volume maintain proven resources like Matterport 3D tours and standout intends on expanding her open house showings to ensure a seamless transaction

mailto:mag@topagentmagazine.com

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6 Things You Need to Do to Be a Great Mentor

Everyone reaches the point in their career where they feel they have gained enough experience and wisdom about business and what it takes to succeed, to actually help someone else achieve the same. Although you may have trained or given advice over the years, taking on the official status as a mentor to someone is a whole new ball game.

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Although mentorship is an unpaid endeavor, you’ll be surprised to find out how much you’ll gain from the experience. You’ll also grow as a business person through the process of teaching someone else. It’s also an endeavor that many will pay forward one day, creating a business atmosphere that is based more on mutual success than competition, which is better for everyone.

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If you were mentored, you may already have an idea of what it entails, and what you liked or didn’t like in your mentor/mentee relationship. Although it is a personal relationship that will need an individual approach, there are certain things that are key when it comes to being a great mentor: 1. Be a good listener

est about your own failures. It can be a huge relief to find out someone they look up to has gone through similar experiences and still managed to come out on top. As we all know, oftentimes the greatest lessons come from failures, which can be times when our character is truly tested. Building trust through mutual respect and honesty will make every aspect of your mentorship more effective.

You’re basically a sounding board who needs to hear your mentee’s ideas, plans and goals in order to advise them. Strong, constant and clear communication is key to any successful mentoring relationship.

Sometimes just letting them talk things out with you, will lead to them to discovering the solution they were looking for.

2. Set expectations and goals at the start When listening to your mentee in your first meeting about the potential relationship, it’s important to establish the parameters of what that relationship will be: What can you give them? What do they need or expect from you? Once the terms are agreed upon, you may want to set specific goals you’ll be working on together so that there’s a defined plan of action, timeline and result you can both expect.

3. Be honest This is important when it comes to offering them constructive criticism or tough love, but more importantly, you need to be honTop Agent Magazine

4. Get them to think, don’t make decisions for them Sometimes being a mentor is being a bit like a psychologist. By asking certain ques-

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tions you can lead your mentee to their own conclusions about their business dilemmas and strategies to reach their goals. Being a mentor is all about guidance. Build confidence by drawing out the best in your mentee rather than just presenting them with solutions.

5. Look at the situation objectively One of the key strengths you offer your mentee is a complete emotional detachment to their business. You have no sentimental attachment to doing things a certain way or working with an incompetent vendor because you ‘go way back’. Your only motive is what’s best for your mentee and their business. Although emotions cans still get in the way sometimes, having a detached perspective on hand to guide you is invaluable.

6. Don’t just offer constructive criticism, be supportive Yes, being a mentor is sometimes advising your mentee that he’s doing something ineffectively, but your main purpose is to alway approach everything like cheerleader.

You need to let them know that through it 6

all, you are a reliable support to them and have a complete belief in their abilities.

Make sure to always praise their accomplishments.

Remember: your job as a mentor is more about guidance than constant feedback.

Your goal is to help someone become the best they can be, not someone who just does everything the way you do it. You’re helping them build confidence in their own intuition, which will hopefully lead to a lifetime of success, and one day, they too might be a valuable resource to another mentee down the road.

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DAVID EVERETT A TALE OF REDEMPTION

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After winning the Greater Smoky Mountain Association of REALTORS, “Rookie of the Year” title Top Agent David Everett knew he had found his new career path.

Thankfully redemption comes in a multitude of ways. This is a tale where one person found it in real estate. After a series of unfortunate events David Everett lost his health, life long career in music, education and ministry and ultimately his wherewithal for life. He found himself at 8Copyright Top Agent Magazine

the end of his rope. However, he doesn’t see any value in reliving the details but rather focus on the now. Near the end of the deluge of the two and a half years of long disastrous events the memory of a statement from one of his favorite movies, Shawshank Redemption, “get Top Agent Magazine

busy living or get busy dying” came back to him. These words planted a seed of intention inside him like a mantra to reach deep inside of himself which grew into a realization that he could never give up. So began the journey to redemption which led to his real estate career.

After considering several professional options David was prompted by his brother to start a career in real estate.

Knowing his personality, work ethic, and drive, his brother felt real estate would be a profession where David would excel.

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David is one of those people who seems to have never met a stranger, so it was a natural fit.

To cut to the chase, David was hired

by Century 21 MVP in Sevierville, TN, and after winning the Greater Smoky Mountain Association of REALTORS, “Rookie of the Year” title he knew he had found his new career path.

Even though he is a one-man team, every year his production level has increased, reaching an annual volume of $20 million

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Even though David is a one-man team, every year his production level has increased, reaching an annual volume of $20 million gross sales and earning him the coveted Century 21 honor of “Centurion.” gross sales and earning him the coveted Century 21 honor of “Centurion.” He credits his success to Century 21 MVP office training and professionalism, and his wife of 40 years undying love and support. For that, he is eternally grateful.

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David’s basic approach to real estate is to serve the clients’ needs. He seeks to help them make the best decision to achieve their real estate goals by empowering them with his knowledge of the local real estate market. He believes by Top Agent Magazine

putting the client’s needs first, his own needs will be met.

The market David works in is truly unique.

According to Ellen Paris’ March 2019 article in Forbes Magazine the Sevier Co. cities of Gatlinburg, Pigeon Forge, and Sevierville are the most profitable places in America to own a vacation rental investment. Airdna.com, lodgify.com, rented.com concur. The natural beauty of the area attracts over 14 million visitors

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annually. The low property taxes, low cost of living, and no state income tax draw investors and residential buyers.

Being the front door of the Smoky Mountain National Park, the area offers a plethora of activities for nature lovers and destination enthusiasts. David says living and working here is like being on vacation every day. Whether it be a vacation home, investment, or permanent resident, David can help.

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For more information about David Everett, call 865-250-9439 or email davideverettc21@gmail.com

David Everett photos by Lindsay Cottrell of Lindsay Leigh Images Copyright Top Agent Magazine 12

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Things You Can Do to Anticipate Your Client’s Needs First and foremost, the real estate industry is a customer service business. The key to any successful real estate business is one that can build a reputation by providing an unsurpassed level of care. That usually means a transaction that is seamless and stress-free as possible throughout the whole process. Your client’s experience is what keeps them not only coming back, but gets them to recommend you to their friend and family.

tise. By showing you can not only anticipate their needs, but have insight into any potential problems that might arise, they will have complete confidence in you. Achieving that level of trust is the key to a transaction that is as stress-free as possible.

The key to creating a great experience is anticipating your client’s needs. They are relying on your professionalism and exper-

From the moment, you meet a po-tential client, your goal should be to find out not only what they are looking for as far as their real estate

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GET TO KNOW YOUR CLIENTS ON A PERSONAL LEVEL

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goals, but who they are as a person. Listening and asking the right questions from the start is one of the most important aspects of the job.

You almost have to become an amateur psychologist, really honing in on the emotional reasons behind their real estate transaction.

Taking time upfront not only gives you valuable insight into your client, but it is the first impression your clients have that you truly care about them, and that this isn’t just another commission check for you. This goes miles in helping them feel comfortable enough to rely on your guidance.

Knowing who your client is on a deep level will help you navigate the transition ups and downs, allowing you to anticipate the best way to handle it.

SPOT POTENTIAL PROBLEMS AND PROVIDE SOLUTIONS Having insight into your client’s per-sonality type will come in handy when you anticipate an upcoming snag in the transaction. Most people find the process to be stressful even under the best of circumstances. One of the best rules of thumb is to always provide the solutions to anticipated problems when you present them to the client.

This should be the case even when the problem isn’t on you. Anything that can ruin a client’s overall experience can reflect poorly on you, whether you deserve it or not. This is a business philosophy called “zero risk”. You don’t want to take any chances with having an unsatisfied customer.

This is where your experience in the business pays off. You’ve probably seen most things and can easily anticipate problems that are Top Agent Magazine

likely to delay the process. Remember you are in charge. You are the expert. And, remember, part of avoiding potential problems is making sure your client knows what to expect upfront, always communicate openly and honestly.

Telling people what they want to hear and knowing you can’t deliver it, is destined to fail, and will always reflect poorly on you.

FIND WAYS TO EXCEED EXPECTATIONS Recognizing ways to exceed a cus-tomer’s needs is just as important as looking out for potential problems, when it comes to creating an exceptional experience. Have a vetted list of trusted service providers. Be hands on.

There are Realtors® who are out there helping clients pack, mowing lawns, and picking kids up from school. They are there for a client in ways that are unexpected. Having one thing taken off your plate during a stressful period in your life can feel like a lifesaver and is not soon forgotten. It is those “little” things that will turn a client into a lifelong advocate for your business.

TAKE IN FEEDBACK A good service provider is always trying to do better. Many Realtors® have clients fill out surveys after the transaction is over. This serves two purposes. It helps you become better at your job and it shows your clients that you care about them and their opinions. You can also use social media to get feedback via analytics and interactions. All of this information can then be used to create better customer experiences in the future. After all, this is a customer service industry. Treat it like one and you’re bound to succeed.

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MARIE PANGLE In the vibrant tri-state area of Chattanooga, North Georgia, and Alabama, Marie’s dynamic real estate career has been thriving since 2006, fueled by an inspiring tale of resilience and determination. Her journey into real estate began after Hurricane Ivan destroyed two jewelry shops she owned with her ex-husband in Gulf Shores, Alabama.

Seeking flexibility similar to owning a business, Marie chose to enter the world of real estate. Having worked on a team for a brief period, Marie discovered that a more personal, one-on-one approach with her clients suited her best. Today, she works as a solo agent, and holds broker’s licenses in Georgia, Tennessee, and Alabama, offering her expertise to buyers and sellers throughout the North Georgia mountains and the Chattanooga, Tennessee Valley area. Marie’s dedication to her clients and her love for the region she serves truly set her apart in the competitive world of real estate.

“At least 75% of my business is from repeat clients and referrals,” Marie explains. “I have a really strong ability to keep people calm during the buying and selling process.” Marie’s exceptional talent as a real estate agent lies in her ability to minimize stress for her clients during the complex buying and selling process.

Often working with clients who are both buying and selling simultaneously, she understands the challenge of keeping everything organized and on track. “I always tell them, my job is to make sure everything goes as smoothly as possible,” she says. Marie recognizes that such transitions can be highly stressful. Her expertise in handling the numerous behind-the-scenes tasks allows her to alleviate some of the pressure that inevitably comes with real estate transactions. It is this empathetic

understanding of her clients’ needs, coupled with her dedication to making their life transitions as seamless as possible, that truly sets Marie apart as a remarkable real estate agent.

After working together, clients leave glowing reviews about their time with Marie. One recently said, “We sold our house and purchased our forever home within 4 months of each other. Marie did an awesome job advertising our house at the beginning of the pandemic. She communicated often and was always readily available for any questions that we had.

We knew exactly what we were looking for, which was not an easy find. Her patience and willingness to ensure we had the best experience possible was phenomenal. She made the experience as stressfree as possible and she was fun. I would recommend anyone and everyone to her.”

When Marie isn’t working, she’s staying active in the community, including donating funds and food to local shelters. “I was a single mom for about ten years, so I do my best to help people that are struggling,” she explains. “My focus is feeding and helping children as well as single parents.” Marie also makes time for her family, plays tennis and pickleball, loves cooking, and stays active at the gym.

As Marie looks ahead, she has her sights set on expansion. She plans to reach more clients in Alabama as her broker has recently purchased new Century 21 locations in the state. For now, she’s loving each minute of her current path. “I really do love serving people. I think it’s one of my gifts from God to bring joy to other people’s lives.”

For more about Marie Pangle, please call 423-498-3200 or email her at mpangle@prestigebrokers.net

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How to Get the Biggest Recharge

Out of Your Lunch Hour When things get busy, it’s typical to find a grab-and-go lunch and keep plugging away on the tasks at hand. While some days demand this kind of hustle, your lunch hour can be a valuable window in which to recharge and set the tone for the latter half of your day. In fact, taking a mindful break at midday can create Top Agent Magazine

mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

But how do you maximize that hourlong reprieve amidst a busy schedule?

Here are a few ideas for inspiration, no matter what your tastes or preferred habits may be.

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Taking a mindful break at midday can create mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

GET MOVING Just ten minutes of light exercise can get your blood pumping and your energy renewed.

Step outside and take a brisk walk around the block, or walk to your favorite sandwich shop instead of hopping in your car. Find ways to incorporate light exercise into your lunch hour routine and you’ll not only enjoy a chance to stretch your legs and get your eyes off of screens, but you’ll also reap the health and mood benefits of endorphins. Even extended stretching or mild calisthenics can provide rejuvenating relief in short order.

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PLAY CATCH UP Sometimes catching up with an old friend or family member can brighten your day and give you a morale-boosting outlet beyond the office. During your next lunch hour, why not combine a jaunt around the block with a call to catch up with your sibling or college buddy? Shifting your focus from work and centering instead on a comforting interpersonal relationship can really boost your mood and reinforce your personal values.

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CHANGE YOUR TUNE

SOAK UP THE SUN If you’re tempted to eat your lunch at your desk while staring into the same computer screen that you’ve been working on for hours—think again. Sure, a busy schedule sometimes means making that sacrifice, but when your schedule and weather permits, try to take your lunch outside and disconnect from your office setting. Soak up the sun, feel the breeze, and lift your gaze to the horizon instead of toward your phone or computer screen. The mood-boosting benefits of time spent recharging outside are well-documented, and a change of scenery can give you the boost you need to power through your afternoon to-do list.

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Use your lunch hour to treat your senses. As you eat or get active, try queuing up your favorite music or the latest episode of your favorite podcast. If you focus on the same tasks and stimuli for too long, your brain will fatigue and your focus will erode steadily over time. Shift gears and treat your mind to some music or stimulation outside of your daily tasks. You’ll help yourself relax, recharge, and create a natural transition point for your ensuing afternoon workflow.

Your lunch hour isn’t just about being purely functional. If you want to maintain a steady rate of productivity and leave the office satisfied by the progress of your day—use your lunch hour wisely. As important as it is to nourish your body, also consider nourishing your mind. No matter what your chosen outlet may be, don’t overlook the power of a well-spent lunch hour and the positive benefits that are sure to follow.

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MELISSA THOMPSON A second generation REALTOR® and lifelong Tennessee resident, Melissa Thompson has always possessed an entrepreneurial spirit. Coming of age, she had the opportunity to learn the industry from the ground up through her father, a prominent agent who served as a personal manager for Sears in the 1970s.

After pursuing her degree in education, she would go into teaching outside of Nashville; however, over time, she found herself drawn back to her lifelong passion for real estate.

Inspired, Melissa decided to launch her career as an agent in 1987, and in the years since, she has gone on to establish a network of satisfied clients that spans the state. Today, she leads the Melissa Thompson Team, powered by eXp Realty, where she assists clients throughout Memphis and the surrounding suburbs. Combining her strong foundations in the business with her background in education and penchant for client service, she has cultivated a distinct process to meet the needs of any buyer or seller.

When listing a property, Melissa takes a comprehensive approach. Starting out, she helps her clients fully prepare their home for the market, supplying them with a suite of professional photography, videography, and drone photography services. From there, she broadcasts their listing to a highly targeted blend of digital and social media campaigns. Along the way, she utilizes proven resources like Matterport 3D tours and standout open house showings to ensure a seamless transaction throughout.

Elsewhere, Melissa is just as attentive when assisting her buyers, carefully guiding them to the right investment

for their best interests. In fact, she prefers to keep in touch long after the deals are done through regular check-ins, personalized cards, and regular appreciation events—all to make sure her clients are satisfied in their new homes. Over the years, she has earned a fantastic reputation throughout Tennessee, with the majority of her volume coming from repeat clients and referrals.

Now averaging close to $40 million in annual volume, Melissa remains dedicated to the lasting standards that have set her apart. “Drawing from my education background, I’m constantly looking for new ways to better help my agents and clients,” she says. “After all, in real estate, there’s always something new to learn—whether I’m empowering my agents to succeed or helping a client find their dream home. For me, there could be nothing more rewarding.”

Outside of real estate, Melissa is dedicated to her community. On top of serving on board of The Rise Foundation, she contributes a portion of each closing to St. Jude Children’s Research Hospital. She is equally devoted to her industry, serving as a mentor to the rising agents on her team. When she’s not with clients or giving back, she can be found reading, exploring the Tennessee outdoors, or traveling. A recent grandma, she also enjoys spending quality time with her husband and family.

As her volume maintains its steady growth, Melissa intends on expanding her team while scaling her vision of boutique client service throughout the region. In the meantime, though, she looks forward to all the new connections and opportunities that await in the community she loves.

To learn more about Melissa Thompson, please call (901) 729-9526, email melissa@yourkeytomemphis.com, visit yourkeytomemphis.com or www.

Instagram: MelissaMemphis; TikTok: MelissaThompson Memphis; Facebook: melissablumethompson

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Uncommon Contact:

Connecting with Clientele Through Social Media Social media is one of the newest and most powerful tools in an agent or mortgage professional’s arsenal. With just a few keystrokes, you can stay top-of-mind with buyers, sellers, and borrowers near and far, past and present. The key is knowing how to use these mediums to your advantage, working smarter instead of harder to keep the thread of professional relationships intact. With that in mind, here are a few ways you can maximize the pull and power of social media by shifting just a few of your ideas and practices for the better.

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Not everything has to be about business.

While your relationship with a client or fellow vendor began over the course of business, your relationship going forward doesn’t have to be limited. One of the great things about social media is that’s it’s social. Not every comment, post, or communication has to revolve around your business, its metrics, or turning a sale. In fact, you should do your best to branch out and curate a brand and online identity that’s about who you are and

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the lifestyle you’re authentically interested in living. In that vein, consider interacting with clients in an organically-driven way, encouraging them during life’s milestones, reaching out with a local event, restaurant, or news item that’s relevant to their interests or neighborhood. The goal is to be a persistent presence in their lives without feeling like a talking head. Engage as you would like to be engaged with, as a human being with interests and needs and boundaries. Keep that personal thread in mind and your dynamic will shift from past business contact to present resource.

Expand your medium.

Many Realtors are comfortable on Facebook as an interactive meeting to connect with clients, but there are several other mediums where you can connect with clients both past and present, as well as future. Particularly when courting Millennial clientele, the fastest-growing segment of the buying market, a presence on Instagram and Snapchat are key to finding new faces, demonstrating hot properties, and creating an interactive brand as an agent. Not only does this help when you’re listing a property and seeking potential buyers, but it also serves as a perusable portfolio of your work and real estate prowess. You can also use these mediums to interact with clients on an outlet they might feel most comfortable in. Liking pictures, commenting, streaming Instagram Live home tours and Stories are all ways you can build engagement by simply spreading your social media presence around. Likewise, 22

these photo and video driven mediums are popular for home design ideas, and before and after renovation pictures. When you expand from Facebook into these new platforms, you’ll already have plenty of visual content ready to be transferred and consumed by an expanded audience.

Don’t just react.

Create your own content.

It’s easy enough to post a link to a new listing, or retweet a helpful article on real estate news. Creating your own organic content is a different story, but worth its weight in gold when it comes to luring engagement, ranking higher in search fields, and overall crafting an interactive presence for yourself and your business online—which is where more than 90% of homebuyers and sellers begin their process. Creating your own content can seem risky, or else like no one is listening in a digital world already crowded with information. However, original content is sure to boost personal engagement with your social media pages, guaranteed.

Instead of recycling content, consider posting a video with a Q+A theme for first-time homebuyers, or perhaps posting a live tour of a new listing will perk up your clientele surfing at home.

No matter how you decide to expand your social media presence when it comes to interacting with clients, consistency is key.

Find the ways that work best for you and stick to them, and you’ll watch your audience and business grow in tandem.

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Laughs!

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