SOUTHERN FLORIDA 7-18-22

SOUTHERN FLORIDA EDITION

8 THINGS SUCCESSFUL PEOPLE NEVER DO FEATURED AGENTS

LILY TOADVINE MICHELLE ZWART

How To Incorporate Current Events to Your Email Blasts and

STAY RELEVANT

IS FINDING A NICHE MARKET RIGHT FOR YOU? COVER STORY

MARILY PROL UNCOMMON CONTACT:

CONNECTING WITH CLIENTELE THROUGH SOCIAL MEDIA

SOUTHERN FLORIDA EDITION

NE | MVP REALTY | FLORIDA HOUSE MATC

e, has been a resident of7 over $5M in19salesMICHEL volume 16 of Southwest Florida for ble that this year.

Shefordoh Known tomerpriori servic erly a successful Banker a mother of 5 that expertise, M ily joined MVP Realty 4 her career. “It’s not a jugg draws on ov e areas of Sarasota, Lee, you love what you do andi experience help her Southwest Florida. The balance, everything justcli real estate autiful weather, breathmachine. Don’t get meMich w reality. journeybut begaw ue beaches and relaxing little hectic at times MARILY PROL LILY TOADVINE MICHELLE ZWART just 18 and r particular, is known for port of my loving family, I school. “My grandmother was a real h at Siesta Key which agent as for well asand theshebest Palm Beach years, encou my license,” Michelle recalls.mem She ne beach in the world sev“As a long-standing CONTENTS and has built a respected business bas county is known for the Lily triesshe to forges volunteer v relationships with her at clien HOW TO INCORPORATE 17) UNCOMMON CONTACT: ch area 4) that offers not only 7 miles and food banks in the area as well a CURRENT EVENTS TO CONNECTING WITH Along with a small team compose d-winning restaurants and plenty of ticipant at all of her children’s in scho YOUR EMAIL BLASTS AND CLIENTELE THROUGH Jason Zwart and a close friend, Tre L STAY RELEVANT SOCIAL MEDIA serves Palm Beach, Martin, St y up and down the strip. Charlotte activities. “This community has and prov in Florida. She praises these commu #1 place14) to retire several years in a family and I, that I feel it is my respo IS FINDING A 20) 8 THINGS so much to offer any buyer. “Palm and offers some of the area’s best justSUCCESSFUL as muchknown if not more!”

During he for both its equestrian commu NICHE MARKET PEOPLE such as Wellington, andfamily the beautifu RIGHT FORRiver.

YOU? Southwest NEVER DO along the Peace going to the beach with her an east, as well as good schools. Mart something to offer the whole famdestinations.great “Florida has so muchandtoSto small-town atmosphere, that’s starting to grow very quickly, not doing yourself justice if you don’t

reasonable and communities that ar mag@topagentmagazine.com | www.topagentmagazine.com built up as more industry comes to th Phone 310-734-1440 | Fax 310-734-1440

Always aiming for excellence and the nal serviceNo portion approach with eachin any and of this issue may be reproduced manner whatsoever without prior consent of the publisher.

Top Agent Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials, Top Afor significant portion of Michelle’s Lily strives her reputation to not er clientsAgent coming back.

“I amfornot Magazine cannot be held responsible opinions expressed or facts supplied by its authors. from repeat and referral sources. It’s To subscribe or change address, send inquiry to mag@topagentmagazine.com.

Realtor® Southwest Floridatoturns to b e once I gain Publishedyour in the U.S. business, I pass clients trust Michelle have their heart. “Ioutside treat my clients like they’re that other agents Southwest F Lily works with you throughout the plains. “I set myself apart by doing clients. At the forefront of Magazine Lily’s bus all her2 clients like family. From start Top Agent than the job traditionally entails, an vice and will and always her don’t #1 pr 00% of the way doing everything everything for thembe so they ha

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How to Incorporate Current Events to Your Email Blasts and Stay Relevant Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes. This tried-and-true approach to digital marketing is a favorite of many, and there are countless ways to customize (and maximize) your email blasts to reap superior results. Despite this, many real estate profes4

sionals are content to standardize their email advertising and take a broad, one-size-fits-all approach to capturing interest and leads. While an up-front sales pitch certainly has its uses and benefits, it doesn’t hurt to shake up your routine and refresh your email marketing approach by adding specifics that draw renewed interest from your audience.

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One way to accomplish this is by tying in current events and local happenings to your email blasts. After all, your sphere of influence likely receives countless marketing emails per day. To cut through the noise, sharpen your message with a few specifics that separate your communications from the pack. Not every email should be focused on closing a sale, or else your audience will learn to stop listening.

How do you build your brand, stay top of mind, and keep the lines of communication open with your clientele? Here are a few ideas to get you started.

against an old rival? Do they host themed fan days honoring veterans or catering to families? Tailoring your communications to a local sports franchise’s big news or next event can draw intrigue and provide added value for your clients. Remember, not every communication you send should be focused on pitching and closing a sale, otherwise your audience will tune out your emails altogether. Instead, incorporate fun, community-oriented content that lets readers know you’re a resource for much more than real estate.

Sports news makes a splash

Become a one-stop-shop for holiday fun and seasonal ideas.

People love to rally behind the home team.

Is a regional, local university, or professional sports team in your area headed to the playoffs or the championship? Are they facing off

From Mother’s Day to Thanksgiving, anyone can send an email wishing clients a happy holiday. While the sentiment is a good one, you’ll be one of dozens flooding inboxes with

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your well-wishes. Instead, go beyond the traditional greetings and good tidings and become a hyper-specific resource for clients. Create a gift guide for Mother’s Day, outline family-friendly local events occurring in your area around the holidays, or engage in a promotional partnership with a local business who’s offering a holiday special of their own. In other words, don’t settle for just saying hello during certain times of the year. Instead, up the value of your email blast by offering clients curated information that relates to their interests and area.

Doing so makes your emails a must-read, while demonstrating your ability to go the extra mile.

Pop culture serves as a fun and timely tie-in.

Is a new gaming app sweeping the nation? Have your social media feeds been flooded with the same viral video? Is everyone gossiping about the same TV show premiere? Pop culture tie-ins in your email marketing campaigns can be extremely effective, but in order to for

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them to work, you’ll need to move quickly and keep your focus on the phenomenon, rather than your service pitch. The goal behind pop culture marketing tie-ins is communicating the progressiveness and hip factor of your brand, while capturing timely, topical interest that’s at a fever pitch. Everyone wants to be in on a running joke or trend, and if you leverage trending pop culture moments in your email marketing, you’ll be able to draw views and clicks from a wide audience.

Plenty of services offer standardized email marketing templates and content for today’s real estate professionals, and while the motivation behind marketing is transactional, your communications don’t have to be. The surest way to make an impact in your clients’ inboxes is to add original value and break apart from the pack. Consider updating some of your routines with these current events oriented techniques and your email audience is sure to take a second look.

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MARILY PROL

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Marily Prol has been the top agent for Modern World Realty for the last three years, doing $25 million as a solo agent last year before starting to put together a team this year.

Now, there’s nothing wrong when REALTORS® describe how they got started in the business and say that it was a lifetime goal, or something they always wanted to do, or even that this is what they went to school for. They are expressing their passion. Marily Vazquez Prol takes that to a whole other level when she talks about her entry into the world of real estate.

“I feel like I started in my mother’s womb,” laughed Marily, one of the top producers for 8Copyright Top Agent Magazine

Modern World Realty in Miami. “My dad was a mortgage broker and a REALTOR® while working fulltime in a bank. I grew up showing houses on the weekends with my parents, although it was not what my dad did full time, I feel like he instilled the foundation of real estate in me.

It’s always been the family side business. So, it was something that just came natural to me. My sister is a real estate attorney. I started working with her straight after high school graduation, worked for her through college and graduate Top Agent Magazine

school, so that was six years right there. Real Estate just feels natural to me.”

She’s been a full-fledged agent for six years and recently got her broker’s license. Despite a blip on the radar screen when she briefly went Top Agent Magazine

into the Travel Retail luxury business, Marily has been fully vested in real estate. She has been the top agent for Modern World Realty for the last three years, doing $25 million as a solo agent last year before starting to put together a team this year. Marily has been so successful Copyright Top Agent Magazine9

Marily has been so successful that she said she strictly works off referrals now and helps hand off new business to other agents in the firm. She concentrates on the Miami suburbs of Coral Gables, Coconut Grove and Pinecrest. that she said she strictly works off referrals now and helps hand off new business to other agents in the firm. When she first started, Marily went everywhere from Pompano Beach to Homestead – a wide swath if you’re familiar with the east coast of South Florida – but now concentrates on the Miami suburbs of Coral Gables, Coconut Grove and Pinecrest.

they see or even the tenth. I have clients I was showing for a year, year-and-a-half, and a yearand-a-half is when they bought,” Marily said.

“What makes me feel good is when they walk into a house, and they get that look in their eye.

Do you know that look I’m talking about? They just get that little sparkle in their eye and that’s what I look for.”

“I like to think that people see my honesty, my loyalty, and my patience. I am not one that makes them feel like they must buy the first house that

Marily is married with three children. When she’s not concentrating on the real estate business or the business of being a mom, she is active in

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the community. She donates and gives her time to a foster care community in Fort Lauderdale.

When she can, she manages to squeeze in time to read. Marily said she values her clients as close friends and said the best compliment she ever got was from a high-end customer who said he could have chosen any REALTOR® but Top Agent Magazine

picked her, saying ‘I went with you because I felt like you had my best interest at heart, not your pocket.’ “That meant a lot to me.”

“You know, I just love that every day is different. I am a creature of change. I love that I see different homes every day, that I meet different Copyright Top Agent Magazine 11

people, and that it’s constantly changing, and that to me is good,” she said. “Even when I was younger, I would say hi to strangers and talk to everyone that I would meet. One of my goals when I was little was to meet everyone in the world.”

For her future, Marily is concentrating on surrounding herself with the best talent. “I would like to develop my team and have them achieve

as much success as I have. I’d like to have an in-house team to help with the day-to-day business and realtors that become superstars at what they do. I’d like to build an empire, basically,” she said. “I like to tell my clients not to settle for something you’re not in love with. The right house is out there for you. You just have to have patience and the right REALTOR® helping you along the way.”

To contact Marily Vazquez Prol, please call 305-244-7062 or email at mavprealtor@gmail.com. Marily also has https://www.zillow.com/profile/mavprealtor profiles on Realtor.com as well as Zillow.com. https://www.realtor.com/realestateagents/5b44f6400cb0950010ef76bf

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Is Finding A Niche Market Right for You?

A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well. But taking that approach can also make it hard to stand out if there are a lot of agents in your area taking the same approach.

If you’re looking for a way to stand out from the rest, finding a niche market might be the way to go. Although it might sound limiting at first, with the right branding and marketing, your specialty and expertise may help you lock up a market after you become well known for being the ‘go to’ Realtor® in a certain demographic. Having a niche helps you target your marketing, making it more effective, until eventually people are seeking you out as you build your reputation as the foremost expert in your particular niche.

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Despite the benefits of taking on a specialty, it’s still something that only a small percentage of Realtors® do, which means you have a great opportunity to get in on the ground floor in your area by being ahead of what is sure to be a looming real estate trend.

You want to claim your stake on the niche that best fits not only your passions, but something that fills a void in your market.

If this all sounds good to you, the next step is finding your niche! Here are a few things you need to consider:

There are two approaches to having a specialty, one that is truly your all-consuming passion or a sort of revolving niche, one that changes with the market Top Agent Magazine

In addition to creating a thriving business, finding a niche may even unlock a hidden passion. Does your area have a large historic home inventory? Are you passionate about helping first time home buyers realize their dreams?

Having a personal connection to what you specialize in is always a great way to start out. If you’re passionate about something, you’re almost guaranteed to have the work ethic it takes to have success in a niche market. Once you hone in on a niche, make sure the market data backs up your focus.

Another approach is changing with the market. If you’re truly an expert in a few areas of the business, it might be good to have sort of a revolving niche. In a down market you might specialize in short sales and foreclosures.

When things pick up, you may take your innovative approaches and start applying them to luxury homes.

Whether you take the consistent niche approach or the flexible one, it’s really all about figuring out what best suits you and your market.

Fill a void in your market Maybe you don’t have an instant passion for one particular niche. In that case, there are several areas you can consider. A lot of it will start with really researching and analyzing your market and having a good eye for what future trends will be. Is there a certain demographic that is surging in your area? Cater your business to serve them. Maybe you are fluent in Spanish and your area is seeing a rise in a Latino population, who are emigrating from other countries. Or perhaps, you live in an area that has a larger retirement population. There Top Agent Magazine

are numerous demographics that truly need expert real estate advice. Be the one to fill it.

You can also focus on a particular neighborhood or gated community. Helping people navigate the ins and outs of a particular HOA can be a lifesaver.

Are you already serving a niche?

Of course, sometimes you may already have a niche and are unaware of it. Maybe you are already dealing with a lot of first-time homebuyers. Look over your sales records and see what might already be there, then make it official.

Figure out why you’re drawn to that area and then nail down the reasons you’ve excelled with that niche and use it to create a marketing plan and branding.

Find ways to really sell your expertise Once you figure out your niche, get the training, designations, and certifications that will enhance your expertise. Another way to let it be known that you are the ‘go to’ Realtor® in your particular niche is to become a resource online. Create a website with informative blogs and marketing information. Make a mark on social media where you can link back to your site, so potential clients can actually interact with you.

There is a lot to consider when you’re thinking of going the niche market way with your business, but if you consider everything carefully and focus in on something you can be passionate about, the rewards could be a major win for you and for your clients.

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LILY TOADVINE | MVP REALTY | FLORIDA HOUSE MATCH GROUP Top agent, Lily Toadvine, has been a resident of the Port Charlotte area of Southwest Florida for the past 35 years. Formerly a successful Banker and restaurant Owner, Lily joined MVP Realty 4 years ago. She serves the areas of Sarasota, Lee, and Charlotte County in Southwest Florida. The area is known for its beautiful weather, breathtaking sunsets, picturesque beaches and relaxing atmosphere. Sarasota, in particular, is known for its award winning beach at Siesta Key which has been named the #1 beach in the world several years in a row. Lee county is known for the popular Fort Myers Beach area that offers not only 7 miles worth of beach but award-winning restaurants and plenty of fun for the whole family up and down the strip. Charlotte County was named the #1 place to retire several years in a row by Forbes magazine and offers some of the area’s best fishing and dining spots along the Peace River. Southwest Florida really does have something to offer the whole family all year long.

over $5M in sales volume and is aiming to double that this year. She does incredibly well as a mother of 5 that prioritizes her family over her career. “It’s not a juggling act for me, when you love what you do and you have a work/life balance, everything just runs like a well-oiled machine. Don’t get me wrong things can get a little hectic at times but with the help and support of my loving family, I am able to be the best agent as well as the best mom/wife I can be!

“As a long-standing member of the community, Lily tries to volunteer at various soup kitchens and food banks in the area as well as being an active participant at all of her children’s in school and extracurricular activities. “This community has provided so much for my family and I, that I feel it is my responsibility to give back just as much if not more!” During her free time she enjoys going to the beach with her family and vacationing to new destinations. “Florida has so much to offer that you’re really not doing yourself justice if you don’t get out and explore!”

Lily’s customized personal service approach with each and every customer keeps her clients coming back. “I am not your typical agent where once I gain your business, I pass you off to an assistant.” Lily works with you throughout the entire process and treats all her clients like family. From start to finish, Lily is there 100% of the way doing everything she can to make sure, her clients get the absolute best buy/ sell experience. Currently, 50% of Lily’s business is by client referral and with her team’s next level intranet listing feature she is able to cross-promote listings with over 1500 Realtors® in the state of Florida. These listings are shared on participating web pages, MLS databases, and on social media platforms.

Always aiming for excellence and the desire to be the best, Lily strives for her reputation to not just be known as the Realtor® Southwest Florida turns to but to be the Realtor® that other agents outside Southwest Florida turn to for their clients. At the forefront of Lily’s business is customer service and will and always be her #1 priority. “I truly believe that who you hire matters. It’s not just the name of the brokerage, or the prestige of the firm, but the agent you choose to trust to handle one of the biggest decisions of your life. I am that agent and you can put your trust in me to make your dreams come true!”

Aside from your traditional open houses, Lily also advertises on her website and distributes listing reports locally.

Always interested in interacting while out, Lily is keen to talk about real estate with store patrons and business owners alike. “I support a lot of local businesses. I work and play in my area.” Many of Lily’s past and current clients have become really good friends. She stays in touch with past clients on special occasions and throughout the year. “I try to keep a personal relationship, it’s not just about the business for me. It’s about going the extra mile and the relationships we build together along the way!” Last year Lily produced

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To learn more about Lily Toadvine please call (941) 204-2084, email Lily.Toadvine@gmail.com, visit floridahousematch.com www.

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Uncommon Contact:

Connecting with Clientele Through Social Media Social media is one of the newest and most powerful tools in an agent or mortgage professional’s arsenal. With just a few keystrokes, you can stay top-of-mind with buyers, sellers, and borrowers near and far, past and present. The key is knowing how to use these mediums to your advantage, working smarter instead of harder to keep the thread of professional relationships intact. With that in mind, here are a few ways you can maximize the pull and power of social media by shifting just a few of your ideas and practices for the better.

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Not everything has to be about business.

While your relationship with a client or fellow vendor began over the course of business, your relationship going forward doesn’t have to be limited. One of the great things about social media is that’s it’s social. Not every comment, post, or communication has to revolve around your business, its metrics, or turning a sale. In fact, you should do your best to branch out and curate a brand and online identity that’s about who you are and

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the lifestyle you’re authentically interested in living. In that vein, consider interacting with clients in an organically-driven way, encouraging them during life’s milestones, reaching out with a local event, restaurant, or news item that’s relevant to their interests or neighborhood. The goal is to be a persistent presence in their lives without feeling like a talking head. Engage as you would like to be engaged with, as a human being with interests and needs and boundaries. Keep that personal thread in mind and your dynamic will shift from past business contact to present resource.

Expand your medium.

Many Realtors are comfortable on Facebook as an interactive meeting to connect with clients, but there are several other mediums where you can connect with clients both past and present, as well as future. Particularly when courting Millennial clientele, the fastest-growing segment of the buying market, a presence on Instagram and Snapchat are key to finding new faces, demonstrating hot properties, and creating an interactive brand as an agent. Not only does this help when you’re listing a property and seeking potential buyers, but it also serves as a perusable portfolio of your work and real estate prowess. You can also use these mediums to interact with clients on an outlet they might feel most comfortable in. Liking pictures, commenting, streaming Instagram Live home tours and Stories are all ways you can build engagement by simply spreading your social media presence around. Likewise, 18

these photo and video driven mediums are popular for home design ideas, and before and after renovation pictures. When you expand from Facebook into these new platforms, you’ll already have plenty of visual content ready to be transferred and consumed by an expanded audience.

Don’t just react.

Create your own content.

It’s easy enough to post a link to a new listing, or retweet a helpful article on real estate news. Creating your own organic content is a different story, but worth its weight in gold when it comes to luring engagement, ranking higher in search fields, and overall crafting an interactive presence for yourself and your business online—which is where more than 90% of homebuyers and sellers begin their process. Creating your own content can seem risky, or else like no one is listening in a digital world already crowded with information. However, original content is sure to boost personal engagement with your social media pages, guaranteed.

Instead of recycling content, consider posting a video with a Q+A theme for first-time homebuyers, or perhaps posting a live tour of a new listing will perk up your clientele surfing at home.

No matter how you decide to expand your social media presence when it comes to interacting with clients, consistency is key.

Find the ways that work best for you and stick to them, and you’ll watch your audience and business grow in tandem.

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MICHELLE ZWART Known for her attentive customer service and depth of expertise, Michelle Zwart draws on over 25 years of experience in real estate to help her clients make their real estate dreams become reality. Michelle’s real estate journey began when she was just 18 and right out of high school. “My grandmother was a real estate broker in Palm Beach for years, and she encouraged me to get my license,” Michelle recalls. She never looked back, and has built a respected business based on the lasting relationships she forges with her clients.

Along with a small team composed of her brother Jason Zwart and a close friend, Tre Lindsey, Michelle serves Palm Beach, Martin, and St. Lucie counties in Florida. She praises these communities for having so much to offer any buyer. “Palm Beach County is known for both its equestrian communities in the west, such as Wellington, and the beautiful beaches in the east, as well as good schools. Martin County has a great small-town atmosphere, and St. Lucie is an area that’s starting to grow very quickly, with prices still reasonable and communities that are starting to get built up as more industry comes to the area.”

A significant portion of Michelle’s business comes from repeat and referral sources. It’s a sure sign that clients trust Michelle to have their best interests at heart. “I treat my clients like they’re family,” she explains. “I set myself apart by doing more for them than the job traditionally entails, and taking care of everything for them so they don’t have to stress out.

They have complete confidence in me, knowing that

I’ve been doing real estate full-time for over 25 years.

With my knowledge, expertise, and efficiency, they feel comfortable working with me and referring me to their friends and family.”

Michelle stays in contact with her clients long after the closing, keeping in touch via holiday greetings, emails, mailers, and reaching out just to check in and see how they’re doing. When it comes to marketing her listings, she gets the word out via social media, word of mouth, mail-outs to targeted communities, and other methods that blend new and old-school methods to ensure optimum exposure.

Michelle gives back by serving on the Professional Standards Committee of her local REALTOR® Association. She and her daughter also love to volunteer together at the Lewis Center, a transitional homeless shelter in West Palm Beach. When she is not working or giving back, Michelle enjoys socializing with her neighbors and doing anything on the water or beach-related, especially snorkeling. She likes bike riding and the outdoors, and has explored just about every park within driving distance of her house.

Looking toward the future, Michelle plans to continue growing and maintaining her business to keep providing her clients with the excellent service they know and love. “I want to continue to help people realize their dream of homeownership, especially in this challenging market,” she says. “I enjoy that I get to work with different people all the time, and every situation is different. I love meeting the challenges that arise, and I love being able to get to know people on a personal level. A home is the most important purchase of most people’s lives, and when they trust me to help them with that, we become friends.”

To find out more about Michelle Zwart, call 561-906-1263, email mzwart@bellsouth.net, or you can find her online at TheZwartTeam.com www.

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8

Things Successful People Never Do

There always seems to be people around you who find success with ease, but trust me, that is NOT the case. Although luck can often times play a role in someone’s success, most of the time it’s due to hard work and avoiding bad habits.

The best way to find your own success is to implement some of qualities you see in people you admire into your own life. The hard work part is still up to you, but by shifting your perspective a bit, and NOT doing some of the following

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things, that success might happen a little quicker.

1

DON’T JUST WING IT

Successful people plan everything. Not only do they have yearly goals, but weekly and sometimes daily ones as well. By giving your time a purpose, and a clearly defined goal, you’ll eliminate the time you spend haphazardly doing things that might not be a priority. It will also make you feel less scattered, which is always a good thing.

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THEY DON’T TAKE ON MORE THAN THEY CAN ACHIEVE

Successful people take on what they can do well, and no more. That all starts with a daily ‘do to’ list. They always make sure their list is manageable and then they don’t sleep until that list is completed. If you find yourself not finishing your list, assess whether it was too much or if you slacked off. You’ll be surprised at the feeling of accomplishment you feel when you finish your list. Not finishing will bring you down, so make sure you aren’t biting off more than you can chew.

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THEY DON’T WORK HARDER, THEY WORK SMARTER

Yes, having a strong work ethic is key, but that doesn’t mean you should waste time on things that will have less of an impact on your success. Focus on the things that will give you the most bang for your buck. Better to spend the majority of your time there, than spread yourself thin on numerous tasks.

4

THEY DON’T TRY TO PLEASE EVERYONE

This might seem like a bad call in business, but successful people know when to cut your loses and move forward. Anything or anyone, that frustration into your life, is never a good thing.

5

REPEAT THE SAME MISTAKES

Similar to not trying to please everyone, successful people are also diligent about accepting when something isn’t working Top Agent Magazine

and moving on from mistakes. Yes, you learn from them, but don’t repeat them. Part of being innovative is trying new things, that will keep you fresh and energized, but learning how to let go is an equally important part of the equation.

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GO FOR THE SHORT RUN SOLUTION

Successful people are in it for the long haul and therefore thinking long term. When you have a plan for success and the patience to see it through, while you might have a slow start, you’re establishing a foundation for long term success. Going for the easy fix, usually doesn’t pay off.

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PAY ATTENTION TO THE NAYSAYERS

Lets face it, we all have people in our lives who might be a little more pessimistic than is healthy to be around. You can’t change them, all you can do is not let them drag you down into their ‘glass half full’ mentality. Have your plans and goals, be confident about them. When you’re insecure, that’s when you’re most vulnerable to those types of people.

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THEY NEVER QUIT

That doesn’t mean letting go of things that aren’t working. It means having an end goal.

Whatever obstacles or challenges come up, you take them on, always with that end goal in sight. Successful people know that adversity and overcoming those challenges, is how you grow, and will ultimately make you a better business person.

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