SOUTHERN CALIFORNIA 7-26-21

SOUTHERN CALIFORNIA EDITION

BEYOND

CLEANING AND DECLUTTERING:

SUCCESS-

What Improvement Expenses Make the Most Sense?

THESE 7 HABITS ARE THE REAL SECRET TO SUCCESS

MAKE SOCIAL MEDIA MARKETING

FEATURED AGENTS

CONNIE CANNON PHILIP DEMATTEO KERRI & BRIAN GRAVER MARK PAULSON ROBERT SANCHEZ VIOLET SCHMID

Your Calling Card

COVER STORY

CRISS CROZIER

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SOUTHERN CALIFORNIA EDITION

PHILIP CONNIE CANNON

DEMATTEO

Philippersonality DeMatteo time I’m done with th With a people-loving andisa a trusted real estate time home buyers looking for athe property 7 16 19 the Orange County and in a hot market. We met Connie they and joke that they no lo passion for realprofessional estate, Connie in Cannon has flourished as an agent in thecommunity coastal Long Beach with a primary she and her team immediately thehelped house, or they want to San Diego region. She got her start in focus on Rossmoor and Seal Beach. us find a property that fit our itdemands. because I’ve helped the 1991, working in commercial real estate She explained and guided us during the Affiliated valuewith of the home by pro in Los Angeles.

Today shewith leads First the Team Real Estate, whole process. She kept in contact offers a client-oriented approach and us and professionally advised it,” he says. “I also love w Connie CannonheTeam, which consists us during of four agents. ensures Together they on and sellers get their the process. Thanks to Connieme andfeedback her that focus buyers and note tha residential salesideal and results. aim to In provide team we are living the American dream 2020 he closed over $100 was seamless and effortl an exceptional experience to everyone -owning a home-!” million in sales volume with 91 units sold, makes it all worth it.” they serve. With a growing portion of afrom record year for Philip.

CONNIE CANNON business marking deriving repeats WhenPHILIP ConnieDEMATTEO isn’t working, she’s staying CRISS CROZIER KERRI their & BRIAN GRAVER VIOLET and referrals, it’s clear that they are going above and involved in the community through variousSCHMID volunteeralso values supp Philip beyond expectations and getting their clients towards work.

During any free time, she loves walking her Graver, owners of To give back to the community, Kerri and off sellers diftoBorn her about wo Withto over two decades in Homebuyers the showing business, andherrais “Tell, don’t sell” is an adage familiar itsfrom bestthree features with pro-community.

A lifelong Californian, Robert Sanchez properties to It’snavigate 20 25their 29 people. their goals. dog Frankie on theSchmid beach,for goinginvestment out to eat, reading, 26 g many passion, knowland Brian have put efforts into ferent states come to Violet hard wor who make their living in marketing, fessional have photographs and virtual tours.

Philip’s diligent work ethic and integrity allowed he is involved in the Los Alamitos creating art, or meeting honesty, work ethic, customerwith care,friends. right, it feels wor took a winding road helping to reala local estate.

He her market and guide them tobutthe right al service to every charter school become and companies regularly rely on storytelling The listings are posted of the social him impressive of repeat andon allwhere he is abest proud Alumni. d andnetwork the nearly fifty years of experience calls youHe andalso tells yo “I think my sincerity istothegrow reason people come back,” epresenting buyers one ofan the most sought-after schools started in the business at 20 years old as for their interests.

But no m to hook consumers into their product. media platforms and real estate websites, she has in the industry.

They stay with their life.

That’s the Connie says.

“I’m genuine, I go the extra mile and I In the next few years, Connie hopes to operate a selfreferral sources.

“My motto is ‘clients women’s youth I he Conejo Valley in the area.

Brian says, “It has been for an life’. I stay an Assistant in property preservation, and what, heand makes sureorganizations. to theso w her forasallwell of theasabove—and, if they’re keptcapture me in it for l Mark Paulson his care business amy buyers in traditional print sources— genuinely about and sellers.”and When sufficient team consisting of two listing agents, three ide clients throughapproaches amazing experience for us to help those in touch with my clients work to build a long-term he enjoys RVing with his wife and th lucky, the chance to hear a story from the how many real mo esta later pursued his BA in Organizational process, keeping his clients in the of the things I loveshe families all boosted by the of the Berkshire with clients, treats them they are buyer’s andpower twopeople assistants.

“I want us all to ssbitanddifferently. ensure they“One working andastheif people our lifeinof one ofone-time the agents most interesting who were just in it f connection with them of aneighdeal.

I prides “We purchased my childhood vacatio from the University ofinstead La and ensuring stress-free most about about their this job family, isManagement that only firstwanting meeting Hathaway brand.

Mark himself what is best for We them.

And while work as a team and support each other,” she says.aBut formed borhood. have not only contributed they’ll ever meet. them, transactio ‘You won’t retain my past and when Springs in and have intop being professional is to important to Connie and her she’s every ready minute of her current the client. I’ve sold homes to allwork kinds on hisloving excellent negotiation skills, situation. and2013 “It’s ofwith the way. financially to the clients school, but by doing athey’re havemade to care it about Verne while juggling the responsibilities Aask child of Egyptian Violet team, it’s equally vital tovariety be friendly make really coolto toparents, be of was people’s lives, see to how of and volunteer work as being well.

We toas buy, sell orand invest, Ithe for them to calla part me.” which weandlike frequent when we of people, from professional gamblers able show value to the consumer, of being both amove, young parent homeOutside his career, Robert is born inhappy Khartoum, Sudan and grew uphome, or how happy they That warmth isn’t los journey enjoyable.

“We’re easy to get along with, and they are in their new have both served as members on the work and hands-on to IRS agents. Listening to their story is something lacking overall in the industry.

One way he in would which manage he nurtures his relationships is by ago we bought a 15-acre ranch in Ot owner.

Along the way, a committed to his community.

On in Addis Ethiopia, where her a rewarding feeling.” more than Violet’s re people feel really comfortable around us.” Those areAbaba, to sell home.

It’s such Brian have built Board of Directors andwho were thrilled to their always interesting, and very important to VIOLET SCHMID staying in frequent contact.

“I’m always available for currently renovating, and that has bee KERRI & BRIAN GRAVER MARK PAULSON ROBERT SANCHEZ father had been commissioned to teach tiator most likely diverse of her assets spanning from serving as the Block Captain in his to n ents.

According towhat they donate hydration stations throughout the work withportfolio Connie trust wholeheartedly, knowing When he’s not working, Mark spends project of ours.” understanding want and my how I the Emperor and his entourage how to value on their inve clients and easy to get a hold of.

I offer them an and passion Los Angeles to San Diego, establishing borhood, he enjoys giving back s service first, and campus.

We love giving back!” she is always working with their interests in mind. speak quality English without an accent.

Violet and children, about 30 transactiont time with his wife can help them achieve that goal.” the client, we let updated CMA of their property annually, and I send out This means her buyers receive guidance throughout herself speaks five languages. She worked as a model through with a repeat client and ref strong relationships with banks and invesindustry mentoring emergin mainly participating in and or watching soccer,for the family’s rewarded ’re going to get white-glove treatBetween work and raising kids, Kerri and shop Brian the entire process, with no questions leftthree unanswered. for aposted bridal asreal a flight attendant Going Ethiopian cent or better—with some of those c CONTENTS cards on holidays and keep them on my estate forward Philip is looking tors throughout the region. estate professionals.

Fully embracin earned marketing degree before taking afree jobtime, favorite pastime.

Forthey over 15 years he’s been a certified Airlines before marrying a US Marine and moving to her for 47 years! What others see as reMark process.

Whenasomeone is cared don’t a lot of but they on the rare days When it’s time to have negotiate, Connie ensures are activities and stay in touch through social media.” continue his growth. alway role as Team Lead at“There’s eHomes, he is Warrenton, Virginia.

Sadly, he was killed in a car acciregards as matter-of-course in the corporate world.

He originally got his Realtor’s CIF High School soccer referee and a USSF referee, as Violet they feel like they had the getting best rep-the best do, they to spend it outdoors going to the beach deal like possible.

Meanwhile, herbysellers 4) SUCCESS–THESE 7 HABITS ARE 21) BEYOND CLEANING AND dent two years later. fact that she goes above and grow, improve, sharpen and refine wh Following his successful work presto provide newer Soccer Realtors with the insights beyond need as a tool aidrest him in property investment, but well as aproperty co-director for the West Coast Classic dlicense have possibly had.to They’re going and socializing withgoing friends family. assured their properties are outand towith dozens of back,” she jokes.

THE REAL SECRET TO SUCCESS DECLUTTERING: WHAT IMPROVEMENT that, and how our business when histhat’s company downsized justRobert six later, he tournament hosted Westmarketing Coast Paulsons are that A months large part of isby his the systems I have place to he sites and publications.

“With this market, not muchsuccess has ervation, accepted an Philip’s opportunity Trinity crackFC. theThe code and their own in sustainable ca She at moved to Waynesboro, Pennsylvania with launch her EXPENSES MAKE THE MOST SENSE? ears.

Thereto arebecome so manyaagents that This husband-and-wife team doesn’t plan to slow down to be done at all to receive a lot of offers, but we have a decided full time agent.

That proved to be dog lovers as well, and volunteer as a foster family for strategy.

“I start by offering my staging services, so second husband, Gerry, where they started a construcViolet’s passion for service doesn’ Redevelopment, a leading investment company in in the business. “I’m in the trenches every single 13) MAKE SOCIAL MEDIA next deal, and that’s focus anytime Kerri adds, “We wantdogs. to make sure that team thatclients. works on allsoon. the listings so word spreads fast tion company and opened up four travel agencies in She’s given generously to her com a happy chance fornothisour future rescue Rancho Cucamonga, where he developed a distinct talent he oftwothat, my agents have someone that the client’s home can be presented in thesays. best“Because YOUR CALLING 27) A GUIDE TO our clients to haveMARKETING such aabout positive we’re consistentCARD excellent service across the Pennsylvania andSTEP-BY-STEP Maryland, all while raising building a homeless shelter with h what we haveproviding available.” for contract negotiations andBefore client service.

Combining can them, understand the latest tr possible way. the photoshoot, werelate see children.

After a bad experience withto another agent, along with a thrift shopmarket that allows will use our services for life.” board and to make our clients feelwe likedo they have the best CONVERTING INTERNET “I believe in doing things the right way, and I will go Mark loves his work, and plans on continuing inhandle itLEADS for a tragedy strikes a family, the shop se she got her Realtor’s license so she could 17) 3 MIND–BENDING agents looking after their interests.

We pride ourselves all these prior experiences, he then decided the time was and work with them to find solutions.” if anything needs cleaning or lightweight renovation After the transaction, clients leave glowing reviews TOalways REAL LIFEeventually SALES the extra mile for my clients.

Often that means a greater long time.their “We’re looking to grow opening our business property investments, two that allow them to collect whateve ting to know their clients on their a pursue on such our promise deliver an exceptional customer about time together.

Onetoas recently said, “When PHILOSOPHIES TO EXPAND YOUR right to his career a Realtor; however, at first, as changing fixtures, faucets, carpet or painting.

Iabout Century21 offices. she’s not working, Violet has man Fortomore Connie Cannon, time commitment, as when I advise a client to step away and find technology solutions help us in generating inding out exactly what their realreadyexperience, and we plan continue doing just that.” you are toalso buy agive home just call to Connie! has PROFESSIONAL PERSPECTIVE gardening, cooking, Robert struggled to gain aclient foothold inShe the industry.

But Going forward, Robert has strong plansdecorating for hishof the a checklist with some of my recomcall 858-354-5538 or email from a transaction because the property just isn’t the leads, and provide better service to our clients.

Our at they can best assist them theduring experience, knowledge and skills to help you find She’s now licensed in California, Pennsylvania, and but her favorite is to just hang out w after connecting with Elmer Morales andis the eHomes with automation, eHomes. cc@conniecannonrealtor.com mendations oftowhat think feasible and meaningful tostints with In right fit for their needs.” industry headed toward more butthe themonths ahead, he intend ive behind their work ethic boils Maryland, and after successful several a home.

We didn’t know where start, Iwe wereisfirst team, career the ground expanding hishand work with reseV consumer still wants someone to holdthetheir when ssion: helping people. “Being ablehe would real estate companies—including two Century21 As forinvestments the future of herand business, helpreimagine prepare thehis home in thefrom best possible light for photos offices she owned for over 27 years—has settled in keep doing what she’s been doing favorite part of the job. Creating In a world preoccupied with quick fixes and bottom they’re making what is likely the largest purchase or up. “I finally myself to beformentored,” he including properties; but most of all, he is excited to standfo Copyright Top Agent Magazine andallowed video. Then it’s time onlineHills, exposure Beverly where she specializes in Luxury Real taking care of the people that come nowing that I’m a trusted advisor lines, it’s a refreshingsays. approach, that media hasinto driven sale virtual of their lives. houses, I’ll be there for them.”

“Onceone I bought the coaching, IEstate experienced buyers, sellers, andarefu social platforms, open a ongoing narrated Phone 310-734-1440 | Fax 310-734-1440 with Rodeo Realty, and has resource helped train to theirall ahis big investment, and so people meaningful goal for each client is Mark’s success for 23 ayears serving buyers and sellers complete shift in my business mindset, and aten years. this business, every is an and opportu agents for theas last Throughout those years, ious about day the process, the risk walkthrough, and 3Dand Photos and video tours toagents. get the“In all ian continues, “I love allsays. overKerri California and elevating him tomy Assistant mag@topagentmagazine.com | www.topagentmagazine.com all those businesses, and across those several states, my knowledge, and hold theircom hand result, last year was best ever.” he says.

“You can wake up, stay home, and e end of each transaction. Handing property in front of a potential buyer.” never lost sight of what was most important to be able to do that.”

Manager for Berkshire Hathaway’s Laguna Niguel and of the eyes Violet o their new home and seeing their orconsent you can go publisher. out there and make a difference. B No portion of this issue may be reproduced in any manner whatsoever without prior of the To learn more about Philip D Mission Viejoenvisioning offices. Mark closes 30 to 40 transactions g that they’reTop their Robert Contact Violet at 310-497-0098 or email Agent Magazine is published by Featureand Publications GA, Inc. Although precautions are taken to ensure the accuracy of Today, is a Realtor Team Lead for eHomes, you align yourself with goodVioletSchmid@gmail.co people and hold you What Philip most enjoys about his work is the ability to a year, with 65 percent of that business coming from emailbyphilipdematteo@firstt pace and seeing them make plans Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied published materials, its authors. where he assists clients throughout San Graver, Bernardino, accountable, you can make a genuine impact on repeat clients andgatherings… referrals, andaddress, mainly in inquiry Orange For more about Kerri & Brian help people.

“It’s gratifying to see a satisfied client. mily holidays or call (562) 254-688 Toand subscribe or change send tovery mag@topagentmagazine.com.

Published in the U.S. Riverside County, and the surrounding areas.

Having life—and the lives of your clients.”

Copyright T also We beenfeel tapped 21 newkerri@gravergroup.com, agents email aCounty. part of He’s that ride. such to mentor Oftentimes when I’m working with a homeowner, by on 56them units in ropes 2020ofalone, he has cultivated a throughout the brokerage, teaching the cess we’ve enjoyed doing closed what we brian@gravergroup.com, visit the business and theMagazine right to treat customers. “Our trulywayspecial workflow around unmatched GraverGroup.co m, or integrity, call 805–242–3525 Top Agent 3

MARK PAULSON ROBERT SANCHEZ

CRISS CROZIER

www.

industry needs more quality Realtors,” explains. expertise, and aMark tireless work ethic, allowing him to “Taking time to mentormeet is sothe important.” demands of any transaction.

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Success– These 7 Habits Are the Real Secret to Success What makes somesome people so sucWhat isisit itthatthat makes people so cessful andand others not? successful others not?Is Isthere thereaa secret secret recipe recipe one one can can follow, follow, as as easy easy as as baking baking aa cake, cake, which which will will give give them them the the strength strength to to achieve achieve their their ultimate ultimate goals goals and and have have ititall? all?

The The answer answer is is that, that,in inaamanner, manner,there thereis. is.The The trick trick is is in in how how you you think think about about success success and and what what itit means means for for you. you. Many Many people people define define success success as as achieving achieving their their personal personal goals, goals, but but could could this this be be leading leading them them to to look look atat the the world a little too narrowly? The people people that that are are truly truly successful successful in in every every aspect aspect of of 4

don’t stop stop at at simply simply achieving achieving their lives don’t their personal goals. goals. They They succeed succeedin inmany many job,job, reavenues of of their theirlife, life,including includingtheir their lationships, health, andand family just to name relationships, health, family just to a few.a few. name ultra-successful people tend It turns turnsout outthatthat ultra-successful people to have quite quite a number of things in comtend to have a number of things in mon. One One main main skill many possess common. skill seem many toseem to is high emotional intelligence, or the abilpossess is high emotional intelligence, or ity to manage your emotions so that you the ability to manage your emotions so can you staycan calm focused even even in high that stayand calm and focused in

TopAgent AgentMagazine Magazine® Top

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high stress situations. Luckily, it seems not all of them are simply born with this ability, but have many strategies they use to help them achieve higher emotional intelligence. Here are seven strategies and habits that will help you achieve success in every area of your life.

1

BE COMPOSED The first thing successful people always seem to have under control is their composure. Successful people stay calmand composed when the going gets tough and fingers start pointing. They don’t panic. The secret? They understand that in life things are always changing.It doesn’tmatter if something is bad at the moment because that will change soon enough. In this topsy turvy life all you can really do is adapt in order to stay happy and remain in control of how you react.

2

BE KNOWLEDGEABLE Have you ever noticed how successful people always seem to have such awide range of knowledge and interests? Successful people do know more because they are always working to grow and learn. They strive to constantly increasetheir self-awareness. If a spare moment exists,then they will fill it with some kind of self-education. They do this because they are passionate about learning new things and ways to improve their life. Ignore the fear of being judged and ask questions, because that is the only way you can learn. Successful people don’t

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fear asking questions. They fear not asking those questions and growing stagnant.

3

BE DELIBERATE It is important to think and reason before you come to a decision. Successful people don’t rush. They seek out advice from others, they think of all the aspects, and sleep on their thoughts before finally making their decision. Your gut instinct can be misleading, and lead you to make a rash decision that you will come to regret later.

4

BE CERTAIN, AND SPEAK WITH CONVICTION Successful people speak with certainty.

Unless you communicate your ideas with conviction and certainty, then you will have a hard time getting people to listen to them.

5

BE POSITIVE Successful people use positive body language when they are talking to draw other people in. Their tone is enthusiastic, they maintain eye contact, leaning in towards the person speaking to show interest. Successful people use it to draw those other people in. How you say something can be just as if not more important that what you say to people. Positive body language can completely alter how your speech is perceived by others, and helps to keep attention on you and what you are saying.

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BE MEMORABLE BY BE MEMORABLE BY LEAVING A STRONG LEAVING A STRONG FIRST IMPRESSION FIRST IMPRESSION You only have once to make a first impresYou only haveare oneincredibly time to make a firstas sion, and they important, impression, and they importthey are closely tiesare to incredibly positive body lanant, as You theyhave are around closely 7tied to positive guage. seconds to conbody language.

7 seconds vince a person toYou likehave youaround after you initially to convince a person to like after them you meet them. That is how longyou it takes initially a person to decidemeet whenthem. they After meet that, you. After that simplyisspending the rest ofthe therest converaisperson simply spending of the sation justifying that initial reaction they conversation justifying that initial reaction had. You yousure make a good they had.can Youmake can sure make you make impression by having strong strong posafirst good first impression by having ture, a firm handshake, a warm smile,smile, and posture, a firm handshake, a warm openopen shoulders. and shoulders.

7 7

BE FEARLESS BE FEARLESS Successful people know that to give in Successful peopleThey know that let giving to fear is a choice. don’t the into fear fear a choice.

They don’t let takeisover, instead focusing onthe thefeart rushake of over, instead, they focus on the rush of euphoria that comes with conquering fears. euphoria that comes with conquering fears.

All of this adds up to having a high emotionAll of this addsWhat up tohelps having emoal intelligence. you atohigh succeed is tional intelligence.What helps you toemosucthe ability to control those whirlwind ceed theyou ability control whirlwind tionsisso can to stay calmthose and focused on emotions so you can stay calm andcan focused actually succeeding.

These habits help on Theseintelligence, habits can youactually gain a succeeding. higher emotional help a higher emotional intellibut asyou yougain probably already know, anything gence, but dealing as you probably know, involving with youralready emotions in anything dealing with your a healthyinvolving manner takes serious work.emoSo, tions healthy takestime. serious don’t in givea up if you manner fail the first You work.

So, don’t up again. if you fail the first must always try give and try time.You must always try and try again.

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CRISS CROZIER

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Top Agent Criss Crozier with Pacific Sotheby’s International Realty, assists clients throughout Southern California’s coastal communities.

Prior to his accomplished career in real estate, Criss Crozier served in the Navy for ten years.

Soon after, he went into the engineering industry, accepting a position for a semiconductor capital equipment manufacturer, where he cultivated both a strong business acumen and an elite problem-solving skill set. Ready for a new challenge, he decided to apply his talents and delve into real estate—and he never looked back.

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Since earning his real estate license, Criss has truly seen it all, serving in loans, managing offices, and working with prominent developers all throughout California. Today, he is a Realtor® for Pacific Sotheby’s International Realty, where he assists clients in the Southern California coastal communities. Leaning on his integrity and tireless work ethic, he has established a process to meet the needs of any Top Agent Magazine

client. “Regardless of the situation, I always keep things level and focused for my clients,” he says. “This business can be very volatile. I calm things down and develop solutions whenever an issue arises.”

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When listing a home, Criss is there for his clients from start to finish. After helping them prepare their house for the market, he leverages the extensive suite of resources available through Sotheby’s International Realty to give Copyright Top Agent Magazine 9

“I enjoy everything about real estate,” Criss says.

“Whether I’m communicating with clients or closing on a historic, Mid-Century Modern ranch house, I’m truly passionate about what I do.” his sellers a nationwide reach. In the meantime, he also caters his approach to the direct needs of their properties, giving them an added advantage through outreach to his robust sphere of influence, full page print advertising in local newspapers, and even segments on Fox5 News.

“I strive to do the right thing for each listing,” 10Copyright Top Agent Magazine

he says. “Above all, you want to prime your potential buyers and get as much activity buzzing around the property as possible.”

Likewise, Criss is just as hands-on with his buyers, utilizing his sharp instincts and attention to detail to navigate all the nuances of their Top Agent Magazine

transaction. A lifelong student of the real estate industry, he keeps his business up-to-date on the current market conditions, which allows him to better educate his clients and help them make informed decisions on their future. “Our business is constantly changing,” he says, “so you need to keep your finger on the pulse and Top Agent Magazine

maintain a firm grasp over what’s happening— both for your own benefit and your client’s.”

For his expertise and attentive service, Criss has earned a terrific reputation throughout California, with the majority of his volume coming from repeat clients and referrals. But Copyright Top Agent Magazine11

through it all, he is most fulfilled by opportunities to assist the family members of his previous buyers and sellers. “Family is first with me.

As such, when a client is relying on me as the expert to take care of their children, parents or grandparents, I’m going to do whatever I can to help—wherever they are.”

Outside his career, Criss can be found getting active within his community or spending quality

time at home with his beloved wife and children.

But going forward, he also has strong plans for the future of his business. As his volume continues its steady growth, he intends on extending his reach throughout the region—and even taking a bite out of the bluff. “I enjoy everything about real estate,” he says. “Whether I’m communicating with clients or closing on a historic, Mid-Century Modern ranch house, I’m truly passionate about what I do.”

For more about Criss Crozier (DRE #01847641) please call (760) 809-4985, visit crisscrozier.com www.

or email criss@crisscrozier.com 12Copyright Top Agent Magazine

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Make Social Media Marketing Your Calling Card These days, it’s no secret that buyers begin their home search online. As the industry continues to take a digital turn, Realtors in the know must learn to utilize a whole new range of tools available to them—and for good reason. Social media is a dynamic hybrid of personal contact and targeted marketing. To make the most of this new medium, agents can’t settle for the occasional post and expect results.

Instead, let’s consider a few techniques that will make your social media presence Top Agent Magazine

interactive, unmissable, and effective in generating business.

Your Profile is a Portal Ideally, you’ll have profiles across Facebook, Instagram, LinkedIn and otherwise—but no matter what portal you’re utilizing, make sure your profile page is up-todate, well-curated, and easily navigated.

Consider your profile a landing page.

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Your photo, location, contact information, homepage, and a brief bio should all be readily visible so that potential clients can get an immediate sense for who you are and what your voice is. If a client wants to connect with you, it should be obvious how to do so. You might also incorporate a few savvier tools that make your profile more engaging—like hashtags. These searchable tags can help you lure potential clientele and give your audience a chance to explore deeper. #DreamHome #JustListed and #HomeInspiration are popular, existing tags to choose from, but you can cultivate your own hashtag by consistently tagging posts, which gives clients an extensive thread to comb through.

Interacting with Your Audience Posting regularly is great way to appear in feeds, but engaging with your audience is just as important—and it helps you reach a new audience in the process. It’s a positive start to like your audience’s posts, pictures, and statuses, but commenting takes your engagement a step further and separates you from typical respondents. It’s also important that you diversify your engagements. In other words, don’t center every communication around your business, propositioning your services, or trying to sell. If applicable, present your value-add, but otherwise steer your engagement towards the personal. Let your clients know that you’re there, you’re human, and 14

ready to work at their pace. Which leads us to our next point...

Blending the Professional with the Personal Engaging with your audience is one thing, but what about generating original content?

How do you strike the right balance between a Call to Action, industry updates, and a personal touch? Think of it this way: any post you create should provide a point of connection for your audience.

Sometimes, you might be sharing a family photo, or commenting on some unifying current event—like the Super Bowl! Other times, you may be sharing a Coming Soon listing, or providing tips to spruce up a home for spring. Regardless, you should focus on quality. Is your copywriting engaging? Does it express your unique voice and personality, while maintaining clarity? Are you giving your audience something to connect with, even if you are sharing property photos or advertising an open house? Instill some fun and some personalization to every piece of content you make, so that clients can picture the voice and person behind the post.

Things are always changing on the social media frontier, but some rules never shift.

Adding clarity, consistency, and personality to your online presence are three surefire ways to grow your business and make social media second nature.

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CONNIE CANNON With a people-loving personality and a passion for real estate, Connie Cannon has flourished as an agent in the coastal San Diego region. She got her start in 1991, working in commercial real estate in Los Angeles. Today she leads the Connie Cannon Team, which consists of four agents. Together they focus on residential sales and aim to provide an exceptional experience to everyone they serve. With a growing portion of their business deriving from repeats and referrals, it’s clear that they are going above and beyond expectations and getting their clients towards their goals.

“I think my sincerity is the reason people come back,” Connie says. “I’m genuine, I go the extra mile and I genuinely care about my buyers and sellers.” When working with clients, she treats them as if they are family, only wanting what is best for them. And while being professional is important to Connie and her team, it’s equally as vital to be friendly and make the journey enjoyable. “We’re easy to get along with, and people feel really comfortable around us.” Those who work with Connie trust her wholeheartedly, knowing she is always working with their interests in mind.

This means her buyers receive guidance throughout the entire process, with no questions left unanswered.

When it’s time to negotiate, Connie ensures they are getting the best deal possible. Meanwhile, her sellers rest assured their properties are going out to dozens of sites and publications. “With this market, not much has to be done at all to receive a lot of offers, but we have a team that works on all the listings so word spreads fast about what we have available.”

After the transaction, clients leave glowing reviews about their time together. One recently said, “When you are ready to buy a home just call Connie! She has the experience, knowledge and skills to help you find a home. We didn’t know where to start, we were first 16

time home buyers looking for a property in a hot market. We met Connie and she and her team immediately helped us find a property that fit our demands.

She explained and guided us during the whole process. She kept in contact with us and professionally advised us during the process. Thanks to Connie and her team we are living the American dream -owning a home-!”

When Connie isn’t working, she’s staying involved in the community through various volunteer work. During any free time, she loves walking her dog Frankie on the beach, going out to eat, reading, creating art, or meeting with friends.

In the next few years, Connie hopes to operate a selfsufficient team consisting of two listing agents, three buyer’s agents and two assistants. “I want us all to work as a team and support each other,” she says. But she’s loving every minute of her current situation. “It’s really cool to be a part of people’s lives, and see how happy they are in their new home, or how happy they are to sell their home. It’s such a rewarding feeling.”

For more about Connie Cannon, call 858-354-5538 or email cc@conniecannonrealtor.com Top Agent Magazine Copyright Top Agent Magazine

3 Mind-Bending Philosophies to Expand Your Professional Perspective

Beyond the day-to-day duties that make your business tick, so much of success is derived from the principles you put in place to guide your business. The foundational tenets you subscribe to can make or break your business for the long-term; they not only influence how you complete routine Top Agent Magazine

tasks, but also impact your growth, your ability to manage a team, and what the future might hold. With all that in mind, here are three philosophies to remember as you strategize your professional life—whether you’re mapping your monthly goals or creating an overarching plan for growth.

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1

Treat Your Business Like a Business

One of the perks of working in real estate is that you’re often able to create and manage your own schedule and volume, but that doesn’t mean you can skimp on the technical details of being your own boss.

No real estate professional worth his or her salt would forgo empowering tools like a business and marketing plan, or spreadsheets to track cash flow and expenses, or regular profit-and-loss statements, or fiscal year budgets and projections. Taking these measures may appear daunting at first— and completing them will certainly require discipline and a learning curve—but harnessing valuable data and information can intelligently inform your professional decisions, strategies, and long-term growth.

2

Achieve a Holistic Understanding

When schedules are busy, it sometimes feels like enough to reach the end of the week’s to-do list. But, if you’re planning on a lasting career built on year-to-year growth, it’s not enough to account for the short-term.

By creating daily, weekly, monthly, quarterly, yearly, and five-year goals, you’re outlining and quantifying your progress.

While your quarterly and yearly goals may be clear in your mind, what about five years from now? Perhaps you’d like to add to your designations, or incorporate a new team member, or add an additional branch.

No matter how you envision your profes18

sional future, the first order of business is to create a timeline. Once you have a clear deadline in mind, it’s far easier to build out the steps and calendar necessary to achieve your goals.

3 Specificity is Empowering While you may have a general sense of where you’d like to see your business go in the next few months or years, it’s hard to work toward or attain a goal that’s abstract.

To make the most of your time and efforts, you must identify and understand precisely what you’re aiming toward. For instance, instead of planning to add volume to your enterprise, outline a specific, attainable number to work toward. Or, if you’d like to add an administrative staff in the years to come, consider the details of this decision—the money it would take, the type of people you’d want to hire, how many hours per week they’d work, what tasks they would complete, etc. Adding hard details to your goals not only makes them more realistic, but progress is more easily made when you have specific items you can cross off your to-do list along the way.

While there are no 100% fool-proof or guaranteed routes to success, shifting your mindset from the present and the abstract, to the specific and the long-term can have a major impact on your chances of success.

Instead of dreaming of being more productive or successful, do yourself a favor and craft a gameplan you can bank on.

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PHILIP DEMATTEO Philip DeMatteo is a trusted real estate professional in the Orange County and Long Beach community with a primary focus on Rossmoor and Seal Beach.

Affiliated with First Team Real Estate, he offers a client-oriented approach and ensures that buyers and sellers get their ideal results. In 2020 he closed over $100 million in sales volume with 91 units sold, marking a record year for Philip.

With over two decades in the business, Philip’s diligent work ethic and integrity have allowed him to grow an impressive network of repeat and referral sources. “My motto is ‘clients for life’. I stay in touch with my clients and work to build a long-term connection with them instead of a one-time deal. I work to retain my past clients and when they’re ready to move, buy, sell or invest, I ask for them to call me.”

One way in which he nurtures his relationships is by staying in frequent contact. “I’m always available for my clients and easy to get a hold of. I offer them an updated CMA of their property annually, and I send out cards on holidays and keep them posted on my real estate activities and stay in touch through social media.”

A large part of Philip’s success is his marketing strategy. “I start by offering my staging services, so that the client’s home can be presented in the best possible way. Before we do the photoshoot, we see if anything needs cleaning or lightweight renovation such as changing fixtures, faucets, carpet or painting. I also give the client a checklist with some of my recommendations of what I think is feasible and meaningful to help prepare the home in the best possible light for photos and video. Then it’s time for online exposure including social media platforms, virtual open houses, a narrated walkthrough, and 3D Photos and video tours to get the property in front of the eyes of a potential buyer.”

What Philip most enjoys about his work is the ability to help people. “It’s very gratifying to see a satisfied client.

Oftentimes when I’m working with a homeowner, by Top Agent Magazine

the time I’m done with the staging process they joke that they no longer want to sell the house, or they want to raise the price of it because I’ve helped them realize the true value of the home by properly presenting it,” he says. “I also love when clients give me feedback and note that the transaction was seamless and effortless. That’s what makes it all worth it.”

Philip also values supporting the local community. Born and raised in Rossmoor, he is involved in the Los Alamitos school district, where he is a proud Alumni. He also donates to various women’s and youth organizations. In his spare time he enjoys RVing with his wife and their two puppies.

“We purchased my childhood vacation home in Palm Springs in 2013 and have made it into a vacation rental which we like to frequent when we can. Two years ago we bought a 15-acre ranch in Ojai which we are currently renovating, and that has been a fun challenge and passion project of ours.”

Going forward Philip is looking to expand and continue his growth. “There’s always room for me to grow, improve, sharpen and refine what I’m doing and the systems that I have in place to help my clients.”

To learn more about Philip DeMatteo, email philipdematteo@firstteam.com or call (562) 254-6883.

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KERRI & BRIAN GRAVER Kerri and Brian Graver, owners of Graver Group, bring passion, knowledge, and exceptional service to every client interaction. Representing buyers and sellers across the Conejo Valley and beyond, they guide clients through the transaction process and ensure they are confident and informed about their decisions every step of the way.

Through their hard work and hands-on approach, Kerri and Brian have built a roster of loyal clients. According to Brian, “Our focus is service first, and when we meet with the client, we let them know that they’re going to get white-glove treatment through the entire process. When someone is cared for and looked after, they feel like they had the best representation they could have possibly had. They’re going to tell people about that, and that’s how our business has grown over the years. There are so many agents that just want to get the next deal, and that’s not our focus at all. We really want our clients to have such a positive experience that they will use our services for life.”

The pair loves getting to know their clients on a personal basis and finding out exactly what their real estate goals are so that they can best assist them during the process. The drive behind their work ethic boils down to a simple passion: helping people. “Being able to help people is my favorite part of the job. Creating the relationships, knowing that I’m a trusted advisor and accomplishing a meaningful goal for each client is very rewarding,” Brian says. Kerri continues, “I love the celebration at the end of each transaction. Handing our clients the keys to their new home and seeing their excitement, knowing that they’re envisioning their future in that new space and seeing them make plans for celebrations, family holidays and gatherings… it’s so exciting to be a part of that ride. We feel such gratitude for the success we’ve enjoyed doing what we love to do.”

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To give back to the community, Kerri and Brian have put their efforts into helping a local charter school become one of the most sought-after schools in the area. Brian says, “It has been an amazing experience for us to help those families and the people in our neighborhood. We have not only contributed financially to the school, but by doing a variety of volunteer work as well. We have both served as members on the Board of Directors and were thrilled to donate hydration stations throughout the campus. We love giving back!”

Between work and raising three kids, Kerri and Brian don’t have a lot of free time, but on the rare days they do, they like to spend it outdoors by going to the beach and socializing with friends and family.

This husband-and-wife team doesn’t plan to slow down anytime soon. Kerri adds, “We want to make sure that we’re providing consistent excellent service across the board and to make our clients feel like they have the best agents looking after their interests. We pride ourselves on our promise to deliver an exceptional customer experience, and we plan to continue doing just that.”

www.

For more about Kerri & Brian Graver, email kerri@gravergroup.com, brian@gravergroup.com, visit GraverGroup.com, or call 805–242–3525 Copyright Top Agent Magazine

Beyond Cleaning and Decluttering: What Improvement Expenses Make the Most Sense?

Decluttering open spaces, emptying cabinets and drawers and removing knick-knacks might seem like obvious – and free – ways to improve a home’s presentability. Unfortunately, however, not all sellers or agents are willing to do much more than decluttering and cleaning.

Think of the listing as a reflection on yourself. If you didn’t comb your hair, shine your shoes, dress Top Agent Magazine

neatly and drive a clean car, people would think you don’t care about yourself. They may wonder, “If he doesn’t care about how he presents himself, how is he going to present my house?” Likewise, not prepare a house for its most beautiful presentation might cast doubt on how the overall marketing will go. And, while not all changes will be immediately noticeable, chances are that what isn’t changed will be noticed.

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Ashley Aguilera, REALTOR®, broker and owner of The Aguilera Team in California’s Murrieta Valley and Temecula, says that after every consultation, her team formulates a game-plan. “We want to set their property apart from everything else on the market, but also fall within the comfort zone of the seller’s lifestyle,” she says. Changes may run the gamut from minor repairs and moving furniture for better flow, to adding accent pieces to harmonize the home’s look or create a “wow” factor before professional photography.

Many agents recommend conducting a professional inspection prior to listing; some will even hire the inspector at their own expense. Of course, any necessary repairs found during inspection and not repaired before listing must be formally disclosed. But wouldn’t it be nice to have no surprises during the buyer’s formal inspection?

In general, some improvements are required, others are low-cost and others pay for themselves

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with lower time on the market, competing offers or higher sale price.

Landscaping & Exterior First impressions begin outside. Be sure to mow and edge the lawn regularly; prune back overgrown trees and hedges; hire a professional to repair uneven pavement (especially if it’s a hazard); remove or replace dying annuals; and clean or repair porches or railings. Are there dry or dead patches of lawn? An inexpensive repair to the irrigation system might be the solution.

While painting an entire house can be extreme, a wise investment is to paint trim, porches, steps or railings that may look tired or have too many colors; choosing a single, neutral color for trim can create a bright, cohesive look. Finally, check the roof, gutters and windows, looking for spots to caulk, shingles to replace, or debris to remove.

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Paint is extremely important if the home has faded or dirty walls, holes or chips on paint or plaster. If an entire paint job is not feasible, at least consider cleaning repairing the obvious and adding a fresh coat of semi-gloss to baseboards, moldings, windowsills, doors, banisters balustrades and built-ins. Don’t overlook the ceilings!

A long-ago leak from a second-floor bathroom may have been completely repaired and moisture abated, but a patched-up ceiling is a red-flag.

Kitchens and baths

Walls, carpets, ceilings and trim Next, it’s time for agent and seller to open up to one another about the interior. Janelle Holte, who leads Seller’s Edge Home Team in the Minneapolis/St. Paul area, loves walking into a home knowing that her team will be the driving force behind selling it.

“I like seeing how owners took care of it and raised their family in it,” she says. “But I won’t sugar-coat anything, so I tell them not to shoot the messenger!” She gives it to them straight, explaining what needs to be done to stage it to present well from a buyer’s perspective.

Those changes often include repainting at least the primarily living areas and replacing carpet, especially worn carpet or carpet that has faded or stained beyond what professional carpet cleaning could remedy. Sometimes, all that’s needed is professional carpet stretching to remove any buckling prior to cleaning.

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Most agents agree that the easiest costs to recoup in home improvements prior to selling are those spent in bathroom and kitchen updates. Complete remodels are unwise; you can’t anticipate the style preferences of their buyer. But refinishing, touching-ug up or painting cabinets can create a great impact, while also forcing the seller to remove unwanted or overstocked items from cabinets and drawers. Don’t forget the cabinet pulls – shiny, new nobs look nice.

Lee Ritchie of Ritchie Realty Group in Columbus, Ohio, gives a reminder to discuss any and all issues up front. “People need to be able rely on the professional who’s presenting, pricing and marketing their home,” she says. An honest and diligent agent will be an open book about the current market conditions, the quality of comparable listings and the potential return-on-investment for improvements.

Some agents, like Debra Dobbs of @properties in Chicago, even roll up their sleeves to help with decluttering and repairs. While not at all required or expected, doing so sure lets sellers see the investment their agent is willing to make for them.

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Laughs!

Graham Harrop Graham Harrop Cartoons Cartoons

Putting the power of humour to work for you!

Putting the power of humour to work for you! grahamharrop.com

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MARK PAULSON “Tell, don’t sell” is an adage familiar to many who make their living in marketing, and companies regularly rely on storytelling to hook consumers into their product.

Mark Paulson approaches his business a bit differently. “One of the things I love most about this job is that first meeting with the client. I’ve sold homes to all kinds of people, from professional gamblers to IRS agents. Listening to their story is always interesting, and very important to understanding what they want and how I can help them achieve that goal.”

Mark earned a marketing degree before taking a job in the corporate world. He originally got his Realtor’s license as a tool to aid him in property investment, but when his company downsized just six months later, he decided to become a full time agent. That proved to be a happy chance for his future clients.

“I believe in doing things the right way, and I will go the extra mile for my clients. Often that means a greater time commitment, as when I advise a client to step away from a transaction because the property just isn’t the right fit for their needs.”

In a world preoccupied with quick fixes and bottom lines, it’s a refreshing approach, one that has driven Mark’s success for 23 years serving buyers and sellers all over California and elevating him to Assistant Manager for Berkshire Hathaway’s Laguna Niguel and Mission Viejo offices. Mark closes 30 to 40 transactions a year, with 65 percent of that business coming from repeat clients and referrals, and mainly in Orange County. He’s also been tapped to mentor 21 new agents throughout the brokerage, teaching them the ropes of the business and the right way to treat customers. “Our industry needs more quality Realtors,” Mark explains.

“Taking time to mentor is so important.”

Mark’s background in marketing is also a boon for his clients. He creates a website for each property he lists, Top Agent Magazine

showing off its best features with professional photographs and virtual tours.

The listings are posted on all of the social media platforms and real estate websites, as well as in traditional print sources— all boosted by the power of the Berkshire Hathaway brand. Mark prides himself on his excellent negotiation skills, and being able to show value to the consumer, something lacking overall in the industry.

When he’s not working, Mark spends quality time with his wife and children, mainly participating in or watching soccer, the family’s favorite pastime. For over 15 years he’s been a certified CIF High School soccer referee and a USSF referee, as well as a co-director for the West Coast Classic Soccer tournament hosted by West Coast FC. The Paulsons are dog lovers as well, and volunteer as a foster family for rescue dogs.

Mark loves his work, and plans on continuing in it for a long time. “We’re always looking to grow our business and find technology solutions to help us in generating leads, and provide better service to our clients. Our industry is headed toward more automation, but the consumer still wants someone to hold their hand when they’re making what is likely the largest purchase or sale of their lives. I’ll be there for them.”

Contact Mark at 714-305-0797 or email MarkPaulson@cox.net 25 Copyright Top Agent Magazine

ROBERT SANCHEZ A lifelong Californian, Robert Sanchez took a winding road to real estate. He started in the business at 20 years old as an Assistant in property preservation, and later pursued his BA in Organizational Management from the University of La Verne while juggling the responsibilities of being both a young parent and homeowner. Along the way, he would manage a diverse portfolio of assets spanning from Los Angeles to San Diego, establishing strong relationships with banks and investors throughout the region.

Following his successful work with property preservation, Robert accepted an opportunity at Trinity Redevelopment, a leading investment company in Rancho Cucamonga, where he developed a distinct talent for contract negotiations and client service. Combining all these prior experiences, he then decided the time was right to pursue his career as a Realtor; however, at first, Robert struggled to gain a foothold in the industry. But after connecting with Elmer Morales and the eHomes team, he would reimagine his career from the ground up. “I finally allowed myself to be mentored,” he says. “Once I bought into the coaching, I experienced a complete shift in my business and mindset, and as a result, last year was my best ever.”

Today, Robert is a Realtor and Team Lead for eHomes, where he assists clients throughout San Bernardino, Riverside County, and the surrounding areas. Having closed on 56 units in 2020 alone, he has cultivated a truly special workflow around integrity, unmatched expertise, and a tireless work ethic, allowing him to meet the demands of any transaction.

When listing a home, Robert prefers a hands-on approach with all his clients. From start to finish, he is there for them, readying their property for the market and broadcasting it over a blend of targeted digital and social media campaigns. Elsewhere, he is just as devoted to his buyers, leveraging his extensive knowledge of

investment properties to navigate the market and guide them to the right home for their best interests. But no matter what, he makes sure to capture the whole process, keeping his clients in the moment and ensuring a stress-free transaction.

Outside his career, Robert is also committed to his community. On top of serving as the Block Captain in his neighborhood, he enjoys giving back to his industry through mentoring emerging real estate professionals. Fully embracing his role as Team Lead at eHomes, he is there to provide newer Realtors with the insights needed to crack the code and launch their own sustainable careers in the business. “I’m in the trenches every single day,” he says. “Because of that, my agents have someone who can relate to them, understand the latest market trends, and work with them to find solutions.”

Going forward, Robert has strong plans for his future with eHomes. In the months ahead, he intends on expanding his work with investments and reselling properties; but most of all, he is excited to stand as an ongoing resource to all his buyers, sellers, and fellow agents. “In this business, every day is an opportunity,” he says. “You can wake up, stay home, and complain, or you can go out there and make a difference. But if you align yourself with good people and hold yourself accountable, you can make a genuine impact on your life—and the lives of your clients.”

To learn more about Robert Sanchez email robert@ehomesteam.com, visit ehomesteam.com or call 909-969-4134 www.

Copyright Top Agent Magazine

A Step-by-Step Guide to

Converting Internet Leads to Real Life Sales In the era of apps, instantaneous social platforms, and text messaging, it’s little surprise that the modern homebuyer begins his or her search for real estate representation online.

Even if you’ve got a top-notch website or an influential social media presence, how do you connect with web surfers who have yet to commit to the services you offer? Take a look below to learn a few key techniques to bridge the gap between digital interest and real-world sales.

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RESPONSIVENESS IS KEY Like it or not, our digital culture relishes immediacy and instant gratification. With that in mind, be sure to stay on top of online interest forms, e-mails, or newsletter signups. Don’t let an online lead go to waste by taking too long to engage and follow-up.

Things move fast, and it’s easy for potential clientele to forget which websites they’ve visited. Even if your lead isn’t ready to commit then and there, you demonstrate your

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Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. accessibility and attentiveness by following up swiftly—a characteristic anyone would seek in an agent or lender.

ENGAGE WITH OPEN-ENDED CONVERSATION When online back-and-forth goes stale, communication drops off quickly. If you’re following up via e-mail, social media, or text, be sure to keep topics focused squarely on the potential client. Ask open-ended questions to give your lead the opportunity to loosen up and engage on a personal level. There’s no better way to cement a digital lead than to take a pointed interest in the specifics of their situation. Doing so transforms the impersonal invisibility of the internet into a true connection.

GIVE ADDED VALUE Plenty of businesses send impersonal, automated messages in response to an online inquiry, but establishing a true connection may mean providing your lead with something of value. Perhaps you’re forwarding a property for sale that fits the interests of your lead, or a relevant article, or maybe you take the time to send a personal message—demonstrable value and a personal touch separate your follow-up response from spam. Other ideas to consider when 28

adding value to your follow-up technique: incorporate area promotions and access to local events, make a date for coffee, or offer a brief consultation free of charge to make the first move.

DON’T STOP MAKING CONTACT If you don’t connect with your internet lead right off the bat—don’t be discouraged. It often takes multiple tries before a follow-up interaction sticks. Folks are busy and frequently flooded with e-mail blasts and junk mail. A lead may not engage without a little prodding that shows you’re committed to their business. Remember: it’s the squeaky wheel that gets the grease.

Digital leads don’t have to be difficult to capture. The internet plays a powerful role in funneling modern clientele your way, but in order to take full advantage of the web’s reach, you’ll need to tailor your follow-up technique. Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. Keep these tips top-of-mind as you build your online presence and mine the vast world wide web for an endless wealth of clientele. Earning a command of digital lead conversion is the surest way to bolster your business in the ever-evolving digital era.

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VIOLET SCHMID Homebuyers and sellers from three different states come to Violet Schmid for her honesty, work ethic, customer care, and the nearly fifty years of experience she has in the industry. They stay with her for all of the above—and, if they’re lucky, the chance to hear a story from the life of one of the most interesting people they’ll ever meet.

A child of Egyptian parents, Violet was born in Khartoum, Sudan and grew up in Addis Ababa, Ethiopia, where her father had been commissioned to teach the Emperor and his entourage how to speak English without an accent. Violet herself speaks five languages. She worked as a model for a bridal shop and as a flight attendant for Ethiopian Airlines before marrying a US Marine and moving to Warrenton, Virginia. Sadly, he was killed in a car accident two years later.

She moved to Waynesboro, Pennsylvania with her second husband, Gerry, where they started a construction company and opened up four travel agencies in Pennsylvania and Maryland, all while raising two children. After a bad experience with another agent, she got her Realtor’s license so she could handle their property investments, eventually opening two Century21 offices.

She’s now licensed in California, Pennsylvania, and Maryland, and after successful stints with several real estate companies—including the two Century21 offices she owned for over 27 years—has settled in Beverly Hills, where she specializes in Luxury Real Estate with Rodeo Realty, and has helped train their agents for the last ten years. Throughout all those years, all those businesses, and across those several states, Violet never lost sight of what was most important

to her about her work: “I love helping people. It’s hard work, if you’re doing it right, but it feels worth it when someone calls you and tells you that you changed their life. That’s the sort of thing that’s kept me in it for so long. I can’t tell you how many real estate agents I’ve met who were just in it for the money. I tell them, ‘You won’t last.’ Because you have to care about people.”

That warmth isn’t lost on her clients, any more than Violet’s reputation as a negotiator most likely to get them the best value on their investment. Averaging about 30 transactions a year, she’s been rewarded with a repeat client and referral rate of 90 percent or better—with some of those clients sticking with her for 47 years! What others see as exceptional service, Violet regards as matter-of-course, downplaying the fact that she goes above and beyond. “I call my clients back,” she jokes.

Violet’s passion for service doesn’t end with the job.

She’s given generously to her communities, including building a homeless shelter with her husband, Gerry, along with a thrift shop that allows others to donate. If tragedy strikes a family, the shop sends them vouchers that allow them to collect whatever they need. When she’s not working, Violet has many hobbies, such as gardening, cooking, decorating homes, and traveling, but her favorite is to just hang out with her family.

As for the future of her business, Violet just wants to keep doing what she’s been doing for most of her life— taking care of the people that come to her for help. “It’s a big investment, and so people are understandably anxious about the process, and the risk. I’m there to share my knowledge, and hold their hand. I feel very blessed to be able to do that.”

Contact Violet at 310-497-0098 or email VioletSchmid@gmail.com

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