SOUTHERN CALIFORNIA 6-28-21

SOUTHERN CALIFORNIA EDITION

UNTANGLING THE BIDDING WAR:

A BUYER’S & SELLER’S PERSPECTIVES A STEP-BY-STEP GUIDE TO

THERE GOES THE NEIGHBORHOOD: How to List High When Neighbors Are a Nuisance

CONVERTING INTERNET LEADS TO REAL LIFE SALES FEATURED AGENTS

COVER STORY

JAMES KIM

MARK ALLAN JENNIFER CORDTZ MARSHA KOTLYAR LIZ LEE ELIAS LEVY SHEREECE MONROE RYAN STREET KATHY VINEYARD FREEMAN WANG

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SOUTHERN CALIFORNIA EDITION

ph Fernando is proud to congratulate

JENN CORDTZ

MARK ALLANMARSHA KOTLYAR

knowledge of the greater Santamax value on the market. I know navigating For many years, MarkWith Allana deep worked as it helps t region, estate,out my clients a lot in the29 Barbara one 13 of the owners in Barbara the family movieand a love for real 26 long run – thosewa Kotlyar was destined for successchanges go a long way towards getting but it the wasn effects business doingMarsha post-production work in Hollywood. Having deal with sellers’ upon to entering the business in 2003. “Ibest price on a home, even in this making the demanding Directors and Editors for answered an over ad for one of the top agentsmarket,” Mark says. team excel 25 years was a great training ground forwas hiring an assistant,” in the area, who was always real estate. Mark had toMarsha strive for perfeclearneda says. “I had just graduated with aThroughout his career, Mark has Without tion but within a budget.degree It didn’t matter if that understanding psychology, whatwi in real estate development and city working it was an Academy Award winning movie motivates people and what they need, is 21 planning, so it seemed like the perfect fit.” recommend or a student short film, he gave all the paskey to being a successful Realtor. He works Once she was hired, she hit the ground Thanks agai sion and skill so it looked like magic on hard with clients to establish a rapport and MARK ALLAN MARSHA KOTLYAR JENNIFER CORDTZ JAMES KIM LIZ LEE running, the screen. During this time, Marksoaking got into up as much informationdevelop an in-depth plan to accomplish as she could.

Eleven yearsVINEYARD ago, she feltwhatever Mar KATHY FREEMAN ELIAS LEVY investment properties since their business goals they WANG set forth,When and his SHEREECE MONROE RYAN STREET ready to go out on her own and start a staying acti had acquired commercial real estate for their growing hands-on approach makes clients feel comfortable and Freeman Wang’s great success began stay in tou Top Agent Kathy Vineyard – Corcoran Another factor that has played a large team.

Based in Montecito, the Marsha involved w There’s no such thing as a former Marine. he distributes as a pop-by gift. company, an endeavor he greatly enjoyed.

After confident.

Mark’s referral base is ever-growing, and Everything I do isproblem-solver from the who goes the extra mile e people ereece’s humble beginnings commenced eing featured for the State ofthey California with failure.

After saving up his texting, as 30withpath 32licensed 36 3966story Global Living inhelp Murrieta, California –aany isGroup role in Kathy’s success would bepl 35 Whatever choose beyond their getting as a Realtor, Mark quickly learned to his output is impressive – he closed transactions Kotlyar Estate specializes in luxury properties, organization that helps th her journey as a Legal Assistant to her clients with problem they heart, and meant to help them. ho takes money to purchase some rental propthat rare breed of Realtor who truly cares her expert negotiation skills and her service, they bring with them a presence Ryan is very active in his community.

He love his new might careerhave.

– hewith found his progression in the based just lastonyear, andclients hopes to expand his business Top Agent 80-90% of their business repeat I’ve been involvedeven since stonlooks & in Heston Attorneys Magazine! at Law in My goalthat isfield toalways build relationships nd erty inMarsha Las Vegas, he wasfurther blindsided Freeman about ofnatural, her grateful comprehensive, leave-no-stone-unturned qualities of character set serves on board of the Fellowship of tothe feelwellbeing incredibly coming from such a the diin the to come. andmany referrals. has three members onyears her team, over ten years now.”

She wport Beach, California. Herand knowledge whenofthe bottom fell out ofinthe marhis busin clients, and who tohis exceptional approach to marketing her listings that mytwo clients, notSome justwill close ghter for them apart. six foot andbackground, weigh Christian Athletes Diego verse and that love properties and ofgo Shereece’s team’s offerings a Certified Paralegal & REO Asset “I’m with including Allie Baxter, Brittany San Lucas, andCounty, Nell for Girls Inc. and is on th lengths toElias help them achieve their real includes adept utilization ofwith social ket he’d just invested “Ithis was badtime, the k 265 pounds, aware people that I can be and helps within.their annual charity propelled his forward andTogether, allowed him In free Mark likes to travel, go boating or a transaction.” closes Havinghas provided her clientele include acareer Robust Communication System, ecialist with so I’m Grokenberger. they handle all aspects oftourthe any free time, Marsha can estate goals.

Rapidly approaching twoand media and events the internet.

Combined, these timing I almost went bankrupt. the othe intimidating,” Ryan Street laughs.

“But nament.

He’s also a member of the Mike to become the elite agent he is today. motorcycle riding or host at his home with his an Awesome “Client Post-Closing paralleled plenty, though, around 40 make an industry knowledge, resulting transaction with care,toSystem” support and guidance, makinginto fast her sales husband anddollar, two sons decades in the real estate industry, there translate for top not But I decided stand up where I fell agents I’m really very soft-hearted, and I became(where all buyers are sent Yunck with the family.

HeMarine has beenCorps married for over 33 years and hasto a Squadron monthly favorable thetoexperience as stress-free as possible. transactions a year, and markets asons he results. Some of a Shereece’s are few better equipped assist both to mention happy – and returning down, and got my Realtor’s license everyand Realtor® because I genuinely want to Aviation Association, working with retired With such a value full background, Markthe hasclosing a wealth of 4 sons. They frequently travel to Mexico together totra report following of their NMLS # 1486453throughout BRE # 02004328 ost humbling experiences her As Marshaforward, looksWang ahead, sh buyers andof sellers alike when in TheitsoGolden referring – clients. his listings on all the social e always that I would never make the same and help people.” pilots and enlisted guys out of Camp experience to pull from comes to solving a enjoy the sun and the beach.

Looking Mark home),Empire International Marketing, National -year journey include the distinct privilege State’s vast Inland market, which “We try to make it a happy, fun, and enjoyable time more people accomplish mistake again.” local Chil Pendleton to raisesays money active duty wide variety of problems on real Services, estate. therefor is always room in this new family business media platforms along with hiswhile working and real JOSEPH FERNANDO | Mortgage &communities International Relocation representing NHL Hockey Players, Gospel Broker includes the of Temecula, Kathy, who a Premier Agent onpersonally Zillow.

FREEMAN WANG RYAN STREET KATHY VINEYARD ELIAS LEVY SHEREECE MONROE for our buyers and sellers,” explains.

“We also it’s just the beginning of His decision was born in part from arecognize badTax Marines to provide they “People my ability to accomplish a lot ofMarsha forwhatever help fromsupport any one of hisissons. local MLS. His clients can’t say I’d been Strategizing, 1031 Tax Exchanges, tists,NMLS Record Producers and International ID # 272614 | CalBRE # 01854728 Murietta, Menifee, Lakeneed.

Elsinore, currently holds a perfect, five-star want them to his win, whether thatand means them been doing this for 18 yea experience he had with a Realtor® when he purchased Ryan volunteers with Time on getting the com, Water as He got license in 2015 worked ciations d different things,” Mark says.

“I’ve seen a lot, and my Professional Photography, Drone Video, ents. She is also grateful for her team’s enough the Sun lengths he me.”

Wildomar, City andin Hemet. overall ratingreally on that site, comprised his first home.

“You meet aabout lot ofexperience artificial people well, anumber charity that takes wounded veterans and first with RE/MAX for two years, build“I gradua the most for their house if they’re selling, or helping exciting things wit life shows when any of things jfernando@ffc.finance | www.ffc.finance -349-4770 | Virtual Home Measurement Tools, 3D Floor Plans, and ent Expansion to both Central California and Atlanta, of 90 many glowing testimonials to the to help them.

CONTENTS this industry, who goes are better cheerleaders than advisors, responders ondeal fishing trips inbuying.”

Northern Minnesota. a repeat client and referral business of percent children’s come up, and I’m confident Iacan figure out how themthat geting great if they’re At every step, waitencouraging to see what’s ahead!”

Virtual Walkthrough Tools. orgia.

Shereece’s journey includes being cast as a Kathy began her successful journey in real estate in quality of their service, including this rave: “Kathy ww. facebook.com/FoundationFinancialConsultants and are more interested in a commission than actually Wang Associates in very important to me.” to handle them.”

Mark Marsha has usedbefore his vast wisdom and s started hercreating team areFreeman looking outAmanda forand their clients’ ality TV Personality on HGTV - she even had one of 2004, and When since then has built a and thriving business on awifeand are amazing!

I would recommend them to helping people make the right decision.

I talk to Time off is spent with his Bethany and their three 2017.

Now he manages a team of over 20 agents resources to establish himself as an agent who gets 4) THERE GOES THE 24) 5 THINGS YOU CAN DO TO 190 Sierra Court, Unit A6, Palmdale, CA 93550 best interests.

Understanding that this can be one of notfoundation working, Elias Shereece is happilyofmarried Pastor Louis III, anyone. They took care of every detail and made sure ralifornia Million Dollar Listings featured on 2 seasonsWhen of a he’s solid honesty,to integrity, hard Monroe work and my clients, I’m very direct, clear, and pragmatic.

The daughters.

Ryan enjoys playing golf, as well as hunting things done for his clients, and hetransactions believes that he serving California’s San make Gabriel Valley.

Last year It shouldn’t come as a s the largest they will in their lifetime, who together they serve atknowledge.

The Word of God Church LA NEIGHBORHOOD: HOW TO LIST ACHIEVE YOUR BIGGEST GOALS ality TVthat Series on Bravo. is now the CEO of Payment Themuch deep industry and market Currently working the inspection, appraisal and escrow went smoothly. loves time as to he can lin and then purchased aShe truth rokerage offers FHA, VA, Conventional, USDA, CalHFA is spending that it’sDown not as alwaysAssistance aoffers good time buy orwith sell and fishing.

As for his business, Ryan would like to excellent service due to having learned a variety Freeman and his team closed 132 transactions for a paint in his free time. “I Marsha them throughout the transaction, (Los Angeles) theequally past 11dedicated years.guides Together they parent as aoutdoor team withfor her daughter Amanda They really made sure I was comfortable and treated ereece Group LLC, a his team of 9 Real Estate HIGH WHEN NEIGHBORS ARE A family, particularly in activities. . NowMonroe an owner-broker a home, whether because of of conditions in the market grow to become a 30 or 35 million dollar a year agent trades over course of his life. sales of volume of $90 million.

On average, clients’buytuary, which is where 27) TIPS ON BEING GOOD Gomez, nearly the entirety her business is me “Because likeA family.

Ihis wouldn’t or sell another homeI 3 Vineyard beautiful Children and 1leaving puppy named “Bentley”!

In her ofessionals which includes aor the Customer Relations no questions unanswered. we’re so personal situation of the client.

Ifathat’s thesports case, as well as increase his philanthropy contributions.

But “I like being outside, and I’m huge Gardens Clarity, he’s homes sold nearly three times faster than those of I can’t always avoid an NUISANCE based on repeat clients, referrals and positive word-ofwithout them.” downtime, you can find her golfing, cooking and traveling TEAM LEADER anager, a Marketing Director who the Manages the why involved in thetoand process from start tocontent finish,wherever people I’ll take time to explain they shouldn’t.

I think he’s quick add that he feels very Mark has a true passion for properties, he goes his competition, and earned them 4.1 percent more but I can usually get a f fan, whether watching or playing.

But gives I’m business in Story California’s mouth, an Shereece impressive achievement thatare illustrates the with family. credit to God, her family, and am’s Brand & Marketing Strategy, twoit’s Inside really feel taken care of. Our slogan is,everyone ‘We’re people appreciate that honesty, and it can save them a his he’s at.they “I’ve found that work-life balance above and beyond to give clients value other agents money on their investment.

31) PRODUCTIVITY KILLERS: exceptional customer service experienced she provides.throughout her When she’s not working, Kathy enjoys camping with her her team for the opportunities a family above all.” theAgents, surrounding area, les two Additional a person Transaction 11)Realtors, UNTANGLING THE BIDDING all in for our It’s clearthat they’re going lot of money.” strives for.clients.’”

I want topropmaintain regardless ofabove whatJUST SOLD BY MARK $2.65M simply don’t provide. He enjoys rejuvenating As for the future of family, which includes her twoALLAN, young grandchildren.

Shehi career. The future of Theand Shereece Monroe Group looks 4“We WAYS TO MAKE BETTER USE ordinator and rate one Agent-in-training. nd referral of WAR: 70 beyond, as they’ve completed $135 million in ever growth may come.”

A BUYER’S & SELLER’S erties and often spends significant time and energy operate like a marketing agency,” Freeman continued growth as a “I think it’splans because we treat our customers very well,” also gives back to her community, particularly through bright, with to expand to Las Vegas, Nevada and the YOUR WORKING HOURS People clearly to do continue appreciate it.

Since getting his volume halfway through 2021. ensuring thatwhen homes realize theirOF true potential, going Elias plans improving on the ck when I used to door explains.

“We utilize a database with thousands of enjoy being of service You can contact Mark Allan says Kathy, asked how she has managed to generate the sponsoring of local youth sports teams and her PERSPECTIVES Launching of a “New Assistant Business” targeted ferrals are the heart of Shereece’s business. team in excellent 2014,Her Ryan has averaged between andVirtual 36and out ofcompany his way and to33 pay for helpcontacts with projects to works proactively off-market deals for our the clients whom we by phone at (661) 312-2114 ororganizations. byfor email soassist much trust loyalty amongst thosestaging she with.Iffind support of military veteran’s charitable already service his provides at might need help.that license to Realtors and other business professionals. ovides 5 star levelmy service aims to mirror the Ritz 33) A STEP-BY-STEP GUIDE TO transactions annually with Windermere Real Estate out such as replacing counters and painting cabinets.

“I aren’t After working with the Marsha Kotlyar clients.

So our buyers limited to justGroup, the homes wealth-building opport “We also provide them with incredible service.

We treat atEstate mark@markallanhomes.com to clients, looking for ways to increase have almost all– of my you are looking for an Experienced Realtor who offers rlton experience Shereece is 100% devoted to her Escondido, California, anlove impressive eighty per19) ofTURN OPEN HOUSES CONVERTING INTERNET LEADS working on and improving homes to get during their clients love to spread the word about their time they see advertised ontowebsites or on MLS. We’ll of the amount of busine them like family, and we’re there with them Looking to the the future, Kathy’sFor plans for her business more information 5himself Star Customer Service Experiences, a commitment ents, does everything in her power to business ensurefor they accountability both and the agents epeatand and referral.” cent of his coming from repeat clients and every single step of the transaction process.

We also“Thank include continued growth, but not so much that itcommun affects query potential sellers, offering them an opportunity. them, and the INTO DESTINATIONS TO REAL LIFE SALES together.

One recently said, you for helping us please call 8 Continued Education, and Systems. cared for and comfortable atreferrals. everywork moment duringanddon’t Those include the his clients he Exceptional who for numbers him, ensuring that pride ourselves onoffice being personable.” theforunparalleled and personalized customer service And it’sCommunication theout-of-town same principle our sellers.

We aren’t ways we give back.” sell our home!

As sellers, we thought that email Home@MkG transaction. “We work hard to stay ahead of the curve elsewhere.

“Ifwork I don’t feelto like I’mand the best strives 37) 9 THINGS BEST isand key as well, Kathy maintain constant they justtogoing to hang up a THE sign andprovide. put out aLEADERS media post. isthe a client great place to grow.

“Every mes naturally for Elias, redirects d provide consistent updates, so is never person to help them,left I won’tcontact hesitatewith to recommend her customers andNEVER to keep them informed We’ll actively look for buyers who might want to SAY day is a new day and an opportunity to improve endering way what’s he chooses to happening with theirelse. transaction,” someone I’m not driven during by money.” the process of buying or selling. theinvest.

“I love getting upsize, “Answering downsize, or That’s how people we netinto ourthe home of their dreams,” C ereece says. our clients and asking what your life and business.

Keepwhen growing, always tell“Ifclients theare calling phone it rings keep is somethingclients our clients appreciate, says investment.”

Kathy, her sincerity obvious. “Making the process the most value on their going to on hear. with their thenhiswelistings, have notRyan done utilizes a lot of social media, looking forward, and practice the right seem surprised that they can easy for them and helping them achieve their real estate want But transaction, I don’t For and my doing clients sometimes Fax 310-734-1440 r job.” Shereece’sPhone hands-on 310-734-1440 approach to interacting as well as leveraging a| five toalways six “coming soon” either me or Amanda.” goalsinispart incredibly ofday a reach return.

The rest ink they should make a things without expectation That service is made possible due to rewarding the close to me.” th her clients has earned her amarketing following,campaign. as she gets “Typically, we’ll sell the home relationships Freeman and all of his agents build with will take care ofbut itself.” then I letofthem decide. mag@topagentmagazine.com | www.topagentmagazine.com majority her business through repeats and referrals before it goes live, we’ll always go through the first For their moreclients. information about Kathy Vineyard, “We’re constantly reaching out to the m satisfied customers. weekend of showings to get a sense of what the market For more information Street, people we’ve worked with,bout sometimes to alert them to No portion of this issue may be reproduced in any manner whatsoever without prior consent of Ryan the publisher.

Contact Freem please email VineyardsNuevo@aol.com will deliver.” Ryan stays in touch with all of his clients call 951-830-6716 call or 760-415-1925 opportunities, but more often just to say hello.

We’ll email Fwang@YourH Top Agentworth Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of th more than two decades’ of experience under after the closing, and has become known locally as Shereece the orMonroe email Gunnysellshomes@gmail.com lias at 619-778-3514 or email Elevyh@yahoo.com Contact materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. r belt, there isn’t published much that can happenGuy” during a real “Candle because of the large-jar Yankee Candles by phone at (909) 549-3131 or at To subscribe or change address, ate transaction that Shereece doesn’t know how tosend inquiry to mag@topagentmagazine.com. Published in the U.S. Copyright Top Agent Magazine customerservice@shereecemonroe.com ndle. She is an aggressive negotiator and creative

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LIZ LEE

JAMES KIM

Top Agent Magazine

Copyright Top Agent Magazine Copyright Top Agent Magazine

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There Goes the Neighborhood:

How to List High When Neighbors are a Nuisance Troublesome neighbors are a relatively common issue that agents come across. You can control the image of your client’s property and you can control your listing presentation, but you can’t always control what’s happening on your client’s street. How do you diffuse difficult neighbors that could lower your bottom line or embarrass you in front of prospective buyers?

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First of all, it takes tact and a gameplan. With that in mind, let’s consider a few ways you can maintain a listing’s viability and competitive edge—even when bothersome neighbors are involved. Here are a few common neighborly scenarios agents encounter and how to diffuse them to your advantage.

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Top Agent Magazine

How do you diffuse difficult neighbors that could lower your bottom line or embarrass you in front of prospective buyers? It takes tact and a gameplan.

as a courtesy introduction to the neighborhood.

While it may seem like needless busy work, it can dramatically improve prospective buyers’ perceptions of the area. Plus, you may positively ingratiate yourself with neighbors in the area and demonstrate your above-and-beyond service to your clientele in the process.

Is the neighbor’s landscaping an eyesore?

Here’s your recourse.

Most towns and cities have established ordinances regarding yard upkeep. If any of the properties adjacent to your listing are wildly overgrown, littered with junk, or otherwise in a state of obvious disrepair—take it up with the city. Rather than get directly involved at first glance, you might loop in city officials whose job it is to monitor clean-up efforts on rundown yards and properties. If this doesn’t work, you may have to take a more hands-on approach.

Start by thinking small and operating from a place of authenticity and neighborly service.

You might explain to the neighboring tenant that you’re listing and offer to mow their lawn Top Agent Magazine

Are there foreclosed or abandoned homes on your client’s block?

Do your homework.

It may take a little research and digging to figure out the banking entity that owns a foreclosed home, but it’s well worth the effort. Banks are typically required to maintain foreclosed homes on at least a basic level. If you’re worried about

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squatters, an unsightly façade, or general disrepair of a neighboring foreclosed property—go to the source. Sometimes banks take their time in hiring a third party to maintain a foreclosed property, but with some proactive prodding on your part, you may be able to speed the process along and resolve eyesores even before prospective buyers come calling. Remember: the squeaky wheel gets the grease. An improved bottom line will be your reward for those few prodding phone calls and emails.

Noisy, nosy, or annoying neighbors?

Don’t be discouraged.

Obnoxious neighbors can really rain on a seller’s parade, especially the kind of neighbor 6

that takes their less-than-stellar behavior to their porch, front yard, or sidewalk. While this sensitive issue may seem daunting, there are a few official channels you can utilize to thwart the issue before getting personally involved. If the neighborhood in question is governed by an HOA, you might take it up with them. If the troublesome neighbor is harassing passersby or taking to the sidewalk—in other words, public space—then you may be able to involve local authorities in worst-case scenarios. Of course, it’s always possible to talk to troublesome neighbors faceto-face, but do so with caution and with safety as the priority. Always reason gently and empathetically, utilizing I... phrasing, instead of accusatory You... phrasing. After all, some neighbors are clueless about their impact on the neighborhood and may adjust their behavior after being called out. If the issue persists and no third-party authority can help, then you may have to disclose the neighbor’s issues to prospective buyers, depending on the disclosure laws in your region. While this may seem like a blow, you can at least rest easy knowing you pursued all the potential avenues for resolution available. Likewise, your client will likely appreciate your thorough efforts to resolve the issue.

While troublesome neighborhoods can bring down an optimistic mood when listing a property, sometimes being real estate is all about being resourceful. With diligence, digging, and a little follow-up, you just may be able to resolve some of the issues plaguing your neighborly plot.

Top Agent Magazine ®

Top Agent Magazine

JENNIFER CORDTZ

Top Agent Magazine

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JENNIFER CORDTZ

Jennifer Cordtz began her real estate career in 2017, after working in retail banking for 11 years. “After having kids, I needed to find a more flexible career,” Jennifer recalls. “I started going to real estate school at Keller Williams here in Palmdale and was a real estate assistant for two top-producing agents in the Antelope Valley, then went out on my own once I passed my exam.” Ever since, Jennifer has been helping her clients achieve their real estate goals.

Jennifer serves the Antelope Valley, as well as surrounding Los Angeles/Kern County areas.

About 90% of her business comes from repeat and referral clients, an impressive feat that speaks to the trust and confidence she inspires.

“I don’t do much paid marketing or mail marketing,” Jennifer says. “It’s really just word of mouth. I just do everything in my power 8

to deliver the best level of service I can to my clients, and in the future they eventually refer me to their family and friends that are in need.”

Her client-focused approach sets Jennifer apart.

“For me it’s not about making every dollar for myself,” she explains. “It’s about relating to my clients and trying to help them save money wherever I can. I try to keep more money in their pocket, for both buyers and sellers. I’m a consumer too, and I know how I would want to be treated, so that’s how I conduct my business in every transaction. I love helping people with their biggest financial investment in life, being able to guide them and help them in making the best decision, and having their best interest at heart.”

Community involvement is also important to Jennifer. She is the Membership Director for Top Agent Magazine

the Women’s Council of Antelope Valley, where their mission is to advance women as business leaders in the industry and the community they serve. Last year she also founded an influential local Facebook group called AV Sisterhood, to help bring the community together during the statewide pandemic stayat-home order. “Everyone was locked in their homes, feeling isolated and alone,” Jennifer says, “so I created this Facebook group where we could deliver random acts of kindness to one another ding dong ditch style, just to remain Covid safe. It made it so fun for our community to come together and have something to do, while also making one another smile and feel special.” The group grew over 5,000 members in a matter of weeks and is still going strong, celebrating its one-year anniversary May 8th, 2021.

When she is not working, Jennifer enjoys spending time with her family and friends.

She is the mother of 9-year-old triplets Xavier, Carlie and Nalani. The family loves to go RV camping, hiking, taking vacations, as well as relaxing by their pool and hosting pool parties for friends and family.

In the future, Jennifer says she plans to maintain her business at its current level so that she can continue providing the same excellent personal customer service for her clients.

“I want to continue year over year helping as many families as I’m able to,” Jennifer says.

“The sky’s the limit, and you get out of this business what you put into it. If you do good business and you deliver good service to your clients, the repeat business will always follow.

I like to work smarter, not harder. It’s about being consistent, having integrity and good motives with each and every client.”

Top Agent Magazine

To find out more about Jennifer Cordtz, please call 661-492-3510, email at jenn.cordtz@gmail.com or visit facebook.com/Jennifer.L.Cordtz

www.

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Joseph Fernando is proud to congratulate

JENN CORDTZ

on being featured for the State of California in Top Agent Magazine!

NMLS # 1486453 BRE # 02004328

JOSEPH FERNANDO | Mortgage Broker NMLS ID # 272614 | CalBRE # 01854728 661-349-4770 | jfernando@ffc.finance | www.ffc.finance www.facebook.com/FoundationFinancialConsultants

190 Sierra Court, Unit A6, Palmdale, CA 93550 Mortgage Brokerage that offers FHA, VA, Conventional, USDA, CalHFA Down Payment Assistance 10

Top Agent Magazine

Untangling the Bidding War: A Buyer’s & Seller’s Perspectives In a competitive marketplace, bidding wars become the norm. While this may put sellers in an excellent position to recoup on their investment, it can push buyers beyond their budgets and test their temperaments in the process. As an agent, how do you navigate both sides of the coin? After all, you want to net the best results for your client—regardless of which side of the closing table they’re on. To fortify your approach to a heated bidding war, here are a few ideas and insights to better clue you in on the perspectives of buyers and sellers alike.

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Buyer’s Perspective: Emotions Running High?

Channel it.

When the market is booming, buyers feel the pressure—especially when affordable inventory is limited. This can create stress, feelings of hopelessness, and impulsivity. As an agent, how do you channel this emotional energy into something positive? Consider asking buyers to put those anxieties and high hopes onto paper. Have buyers outline

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who they are, why they’re inspired to buy a home at this juncture in their lives, and how they see their lives unfolding once they become a homeowner (or repeat homeowner). Think of it as a letter of intent.

Buyers benefit from taking abstract fears and dreams and articulating them on paper. Likewise, this document can serve as a valuable tool during a bidding war. Letters like these can help sellers with multiple offers make a personal, emotional connection with a particular buyer.

Sellers Perspective: Manage expectations.

When multiple offers are rolling in on a property, it’s easy for sellers to get carried away. Numbers are flying, expectations are heightened, and sellers may become hypnotized by higher and higher offers and ideal outcomes. While it’s good to celebrate prime market positioning, it’s also important to maintain an even keel so that your seller’s mind is clear and they’re thinking rationally through their options.

Sometimes the highest offer isn’t necessarily the sure thing. Manage your clients’ expectations by leading by example, offering a balanced perspective, and talking them through all potential outcomes so that they don’t only hone in on the best-case scenario.

During a bidding war, tensions are running high for seller’s too, who will soon begin their next chapter in another home. Keep a cool head and remind your client to see the big picture, recognize that it’s possible for some offers to fall through, and to sit tight until the closing table has been successfully reached.

Buyer’s Perspective: How do you authentically and convincingly convey your interest?

When ten or so offers are in the mix, it can be hard to differentiate your buyer from the next. While numbers will obviously do a lot of the talking, you’d be surprised how much of a difference a 12

personal touch can make. Some popular approaches to standing out include personal letters—as mentioned above—tailored to the property. Was the property in question a family home for years? You might have clients detail their dreams of raising a family inside those walls, rather than tear the property down and rebuild something to boost the lot’s value. Including a family photo is also a good tact for personalizing letters in a bidding war. Likewise, little gifts included with your offer can speak volumes about your personality and due diligence as an agent. It may seem a little cheesy, but when sellers are looking at ten near-identical offers, those personal touches can really paint a compelling, personalized picture.

Seller’s Perspective: How powerful is cash?

Data shows that cash offers—typical of investor clientele—double the chances of having an offer accepted. This goes hand in hand with waiving a financing contingency, which also helped boost the probability of an accepted offer, according to research. Cash is king, however, since offers that aren’t completely reliant on comprehensive financing seem to minimize risk for sellers, who are already eager to see a deal go through. Cash deals also tend to go through quickly, freeing sellers up to pursue their next property and move on to new horizons. While not every buyer has the ability to operate in cash, it’s a worthwhile consideration for those in ultra-competitive markets and with liquid capital.

While the bidding process can be stressful for agents and clients alike, it’s important to remember that it’s a time of opportunity, too. If you want to make the most of it as a seller, data shows that a personal touch can endear buyers to their seller counterparts. For sellers navigating a competitive process, it’s important to keep a balanced perspective. For agents, here’s the bottom line: get creative, be resourceful, and use all the tools in your arsenal to achieve the best result for the clients you serve.

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JAMES KIM Top Agent Magazine

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Top Agent James Kim leads the James Kim Real Estate Team, where he assists clients throughout Ventura County and the Greater Los Angeles area.

Having previously served in education and administration, James Kim began his real estate career while facilitating transactions for a network of exclusive Japanese and Korean clients who invested in overseas properties.

Quickly, he found success in the industry due to his integrity, outgoing personality, and acute business instincts. In the fifteen years since, 14Copyright Top Agent Magazine

he has truly seen it all, authoring an accomplished career in both corporate and residential real estate across not only the nation, but also the world.

Today, James leads the James Kim Real Estate Team, where he assists clients throughout Ventura County and the Greater Los Angeles Top Agent Magazine

area. Comfortable in everything from resort properties to single family homes and commercial real estate, he possesses the experience and tireless work ethic needed to meet the demands of even the most intricate transaction. “My clients know they’re in good hands,” he says.

“After all, these are often the most expensive Top Agent Magazine

transactions in their lives. But no matter what, they can be confident I have their back and am highly capable of managing their deal.”

When listing a property, James empowers his clients via a diversified strategy. On top of broadcasting their homes through trusted Copyright Top Agent Magazine15

For his compassionate approach, James has earned a fantastic reputation throughout Los Angeles, with the majority of his volume coming from repeat clients and referrals. methods like the regional MLS or targeted digital campaigns, he also leverages his extensive professional network to better match a property with its ideal buyer. While promoting his listings to his massive sphere of influence, he ensures the transaction runs smoothly from start to finish, removing stress from the process and maximizing his clients’ value.

Elsewhere, James is every bit as attentive when assisting his buyers, using his years of experience to carefully guide them to the right investment for their best interests. For his compassionate approach, he has earned a fantastic 16Copyright Top Agent Magazine

reputation throughout Los Angeles, with the majority of his volume coming from repeat clients and referrals.

At the end of the day, though, James values real estate for the ways in which it allows him to pursue his entrepreneurial ambitions while being there for his wife and five kids. “My real estate coach once taught me that money is good for the good it can do. In this industry, you never have to trade time for money—if you structure your career properly. Because of that, I can be there for my clients while still being a dad.”

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Outside his career, James is also deeply involved with his community. A contributor to various local charities and organizations, he is currently an active member at his church.

When he’s not with clients or giving back, he can be found camping, golfing, or most Top Agent Magazine

importantly, spending quality time at home with his beloved family.

With career sales over $750M, James has strong plans for the future of his business.

Inspired by his brother, an attorney turned real Copyright Top Agent Magazine17

estate investor, he intends on further cultivating his team while expanding their work with investment properties. In the meantime, he offers sound advice for any aspiring agent. “This business is simple, but it’s not easy. While getting started, a

lot of younger agents can become disillusioned or discouraged. But like anything in the world, real estate requires atomic habits: You have to focus on doing the small things and trust they will eventually add up to make a huge difference.”

To learn more about James Kim, email james@kim-team.com, visit kim-team.com or call (310) 955-8755 www.

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Turn Open Houses into Destinations People are busy. Even those who are actively looking to buy a house or want to learn about the market for a future purpose have busy schedules.

But with bit of added time, creativity and investment in making open house into destinations, you’ll see greater turnout. And we all know that greater turnout increases the likelihood of offers.

There are several creative ways to hold an open house with a mindset of hospitality and with the goal of providing something of value to each person who attends.

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The neighbors-only open house Some agents embrace the “nosy neighbor” concept as a benefit, not an eye-rolling challenge.

With his client’s permission, Wesley Peters, a Keller Williams broker in the Baltimore Metro Area, often gets the neighbors together before a home hits the market. “We invite other brokers, too, but we include as many neighbors as we can,” he says, explaining that he schedules these events for a Thursday or Friday evening, happy hour-style, rather than midday on a Sunday. They get a better turnout at 5:00 pm than

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midday on a weekend when the neighbors are busy with their lives. In a relaxed setting, conversations flow, neighbors can mingle and catch up, and the buzz begins before the home is listed.

In advance, prepare invitations and hand-deliver them to homes on the streets you and your client agree are best to include. The destination is the event; the value each attendee receives is the social interaction and the removal of any awkwardness over visiting their neighbor’s house.

Your client’s benefit is the buzz.

A turnkey block party any time of year Once a property is listed, some agents take on the role of party planners. Certain streets or neighborhoods, they find, are perfect for lowkey social occasions. In some place, such as neighborhoods with many young families, a bounce-house or games may even ramp up the fun factor. But the idea of a seemingly spontaneous block party during an open house can be easy to pull off, whether you’re serving lemonade and cookies or coffee and pastries. The chance to meet prospective neighbors turns the event into a destination for both buyers and the neighbors; the value comes in buyers’ ability to see how the neighbors interact. Your seller’s benefit is that the grapevine will be filled with happy stories about their home. Tips: By keeping basic supplies in storage, you’ll be ready for a pop-up block party any time. Promote this type of event with targeted social media marketing and fliers or postcards to communities within a short distance of your listing.

Invite other professionals It’s common mortgage lenders to attend open houses. But why not provide even more value to people who attend? Chances are, you have more than a handful of professional partners who welcome an opportunity to join you at your open house. Consider inviting an interior designer, a contractor, a gardener, even a gardener or a painter. Invite them to your broker’s open in advance or give them time to view the property 20

before the open house begins. Then encourage them to stroll the property during the open house or to sit with you. When visitors ask about needs or concerns they may have about the house – such as loan questions, the cost of improvements or upgrades or even remodeling – you’ll be able to introduce them to an expert on the spot. For that matter, your invited pros don’t even necessarily have to be in home-related businesses!

Prospective buyers always want to know about the community when visiting open houses.

Consider inviting representatives of community

organizations, like youth sports group or owners of mom-and-pop retailers to help your visitors get a feel for the neighborhood or town. For this type of open-house, prepare a flyer or card with your community contacts on it so visitors can leave with resources as well as information.

Open house should be about the buzz. They’re about creating a conversation about your listing and making the home memorable to visitors. By giving people a unique experience they won’t forget, you’ll show your sellers how creative you are in meeting their needs.

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LIZ LEE

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LIZ LEE

“My primary goal as a Realtor® is to guide my clients toward accomplishing the dream of home ownership, and it is extremely important for me to treat them well in order for that to happen.”

In 1986, Liz Lee transitioned away from her job as a banker and moved into the loan industry. After gathering a good deal of experience in the home industry at large, she got licensed as a Realtor® in 1999, and started working full-time in real estate. As a veteran of more than two decades in the industry, Liz’s expertise in the industry is second to none, and she has used her time in the business wisely to both hone her craft and expand her sphere of influence. She now works with her husband, Wilfred, as a side-by-side married team who have been a dynamic duo in the industry for eight years now. Liz is a Top Producing agent in California who offers her clients an amazing experience during their real estate transaction.

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When it comes to the quality of service that Liz provides to her clients, she aims to maintain a persistent line of communication with each of her clients long after the transaction is closed, and to treat each client like family in the sense that she is honest with and always available to them. “I am nourishing with my clients, and I show them patience and understanding that allows them to make the decision that most benefits them,” Liz says. “My primary goal as a Realtor® is to guide my clients toward accomplishing the dream of home ownership, and it is extremely important for me to treat them well in order for that to happen.” Liz doesn’t disconnect from her clients over time, instead keeping Top Agent Magazine

up with them through quarterly mailers and phone calls. These reasons and others are why Liz gets all of her business from referrals and her sphere.

Liz is a friendly and compassionate person, but that doesn’t mean she isn’t an experienced professional who works hard to get efficient results for her clients. She finds a lot of value in following her routine, and uses a variety of organized systems to make sure that she accomplishes the tasks she sets forth each day.

Clients appreciate her discipline, as it makes her a reliable asset that clients can depend on while navigating their transaction.

In terms of marketing, Liz uses cutting-edge technology to both make her listings look pristine and push them out to a wide audience. She is a Zillow Premier Agent who uses the power of the site to attract a great deal of viewer traffic to each of her listings.

She finds the true potential of each home through videography and 3D virtual tours, and she takes special pride in the quality of her professional photography. Liz closes 3040 transactions every year, and looks forward to helping people accomplish their real estate goals no matter what it takes.

In her free time, Liz loves working out, going to Lakers and Dodgers games, and spending vacation time with her husband, Wilfred. She is passionate about helping new agents find their bearings in the business, and routinely reaches out to them to offer guidance and insight. Liz is approaching the final chapter of her career, but she looks forward to handing her business and multiple generations of clients to her granddaughter, who is looking to pursue her own career in real estate. If you’re looking for a Realtor® in California who consistently provides an excellent experience for her clients, give Liz Lee a call today!

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You can contact Liz Lee at (909) 268-4867 or liz@ehomesteam.com.

You can also visit 4salebyliz.com www.

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5 Things You Can Do To Achieve Your Biggest Goals If there’s one thing successful people can agree on, it’s that setting goals has been key to their success.

Whether you’re creating a five year plan or just settling on what you want to achieve by the end of the day, setting goals gives you the focus and direction you need to complete even the biggest tasks.

But there is a method to setting them. It’s a process that takes careful thought and consideration up front, which is then combined with the hard work necessary to implement your plan. Luckily there are proven methods to goal setting that you can start using immediately.

1. MAKE YOUR GOALS SPECIFIC Yes, it’s fun to think in grand terms of where you want to end up in life and in your career, but it’s better to have a specific goal like “Increase my sales by 25%”, than “Get rich.” When a goal is clear and specific, it allows you to figure out the exact steps you need to take to accomplish it. The more general it is, the more paralyzed you might be when it comes to figuring out what to do since, the choices may be overwhelming.

2. MAKE IT ATTAINABLE Making attainable goals might seem boring, I mean afterall, you want to dream big! But you don’t want to suffer through the disappointment of not reaching your goal, something that may not even be possible at this stage in your life to begin with. One solution to that is creating goal levels. You can have the dream goal, but underneath that you have the realistic goals that are setting up a foundation for achieving the big one. Things that are attainable still take work and effort to achieve. Those small victories will keep you motivated and encouraged to go for the bigger dreams. And don’t forget, those 24

little goals may have been things you wouldn’t have gotten done if you didn’t set out to achieve them, so be proud!

3. PUT A PLAN OF ACTION IN WRITING Your plan of action should include daily, weekly, monthly and yearly goals. There is something about seeing things in writing and crossing them off the list that is oddly satisfying.The daily goals are especially important in regards to building up those good habits. The first few weeks of your plan of action are critical when it comes to your long term success. Reaching a goal is something you are doing every day, all throughout the day, in numerous ways. Achieving goals is all about creating good new habits.

4. MAKE IT MEASURABLE This is key, since you definitely want to reward yourself for a job well done, and having a goal that is measurable in some way is a sure way to know.

Maybe it’s to increase your lead generation or to cut expenses, whatever the case, have a measurable test you need to meet, as well as a time frame. Then calculate what you have to do to reach that goal. Not only should your goal be specific, but the plan and the measure of success should also be set in stone.

5. ADJUST AS YOU GO You can have all the best laid plans, and you still might quickly realize that what you thought would help you reach your goal, might not be cutting it.

Commitment to reaching your goals is good, but commitment to a plan you know isn’t going to work is not only a waste of time, but will be a devastating blow to your motivation. Sticking to a plan everyday means adjusting it accordingly.

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MARK ALLAN For many years, Mark Allan worked as one of the owners in the family movie effects business doing post-production work in Hollywood. Having to deal with demanding Directors and Editors for over 25 years was a great training ground for real estate. Mark had to strive for perfection but within a budget. It didn’t matter if it was an Academy Award winning movie or a student short film, he gave all the passion and skill so it looked like magic on the screen. During this time, Mark got into investment properties since their business had acquired commercial real estate for their growing company, an endeavor he greatly enjoyed. After getting licensed as a Realtor, Mark quickly learned to love his new career – he found his progression in the field to feel incredibly natural, coming from such a diverse background, and that his love of properties and people propelled his career forward and allowed him to become the elite agent he is today.

With such a full background, Mark has a wealth of experience to pull from when it comes to solving a wide variety of problems while working on real estate.

“People recognize my ability to accomplish a lot of different things,” Mark says. “I’ve seen a lot, and my life experience shows when any number of things come up, and I’m confident that I can figure out how to handle them.” Mark has used his vast wisdom and resources to establish himself as an agent who gets things done for his clients, and he believes that he offers excellent service due to having learned a variety of trades over the course of his life.

Mark has a true passion for properties, and he goes above and beyond to give his clients value other agents simply don’t provide. He enjoys rejuvenating properties and often spends significant time and energy ensuring that homes realize their true potential, going out of his way to pay for and help with staging projects such as replacing counters and painting cabinets. “I love working on and improving homes to get their 26

max value on the market. I know it helps out my clients a lot in the long run – those changes go a long way towards getting the best price on a home, even in this sellers’ market,” Mark says.

Throughout his career, Mark has learned that understanding psychology, what motivates people and what they need, is key to being a successful Realtor. He works hard with clients to establish a rapport and develop an in-depth plan to accomplish whatever goals they set forth, and his hands-on approach makes clients feel comfortable and confident. Mark’s referral base is ever-growing, and his output is impressive – he closed 66 transactions just last year, and hopes to expand his business even further in the years to come.

In his free time, Mark likes to travel, go boating or motorcycle riding or host events at his home with his family. He has been married for over 33 years and has 4 sons. They frequently travel to Mexico together to enjoy the sun and the beach. Looking forward, Mark says there is always room in this new family business for help from any one of his sons.

JUST SOLD BY MARK ALLAN, $2.65M

You can contact Mark Allan by phone at (661) 312-2114 or by email at mark@markallanhomes.com Top Agent Magazine

Tips on Being a Good Team Leader Your business is booming, so much in fact, that you’ve finally made the decision to start a team. You’ve made sure it’s financially feasible, and you’ve found the right people, but there is still one other component of a successful team. And that’s an effective leader. It’s your job to not only generate business, but to motivate your team, which in turn increase productivity. Here are a few simple tips on being a good team leader.

1. Evaluate each team member, making sure to utilize their strengths Hiring the right people is one of the first steps in creating a successful team, but once you have those people it’s really Top Agent Magazine

important to figure out where they best fit into the operation. Having every team member be an ‘expert’ in their part of the process leads to seamless transactions and a business that runs like a well-oiled machine.

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Of course it’s also important to create a supportive atmosphere that allows team members to stretch beyond their comfort zones, under your guidance. It’s to the whole team’s advantage when people take initiatives to up their game by taking additional training or mastering a new and innovative technology that can improve productivity. The key is to constantly evaluate not only your systems but the people running them. It’s your job as a leader to encourage that personal growth while making sure to always protect against any major misfires. Which leads us to…

2. Always reevaluate what is and isn’t working It’s a good idea to have a weekly meeting where the whole team can convene and go over any snags they may have hit in the systems that you developed when starting your team. Your team is in the trenches with you and since everyone probably focuses on a different aspect of the transaction, it’s important to make sure things are working on every level. Make sure copious notes are taken during these meetings so you have a track record of what was suggested, as well as a history of things that may have been tried and the results.

Another good thing to focus on in these meetings is goal setting. Set weekly and monthly goals, and use the meetings to discuss what’s being done or needs to be done to meet them. When goals are met, it’s a great bonding experience for everyone. When they aren’t, it’s a moment to learn how you can do better in the future.

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Don’t forget to always take in what you can do to be a better team leader as well.

3. Stay connected and in communication These are your team members! There’s more to that than just a label. Be connected to them on a daily basis. Clear, open and honest communication is important on a busy team and that’s much easier if you actually like and trust your co-workers.

Sure you want to succeed for yourself, but knowing that other people you respect are counting on you, is an additional motivating factor, that is certain to lead to everyone going above and beyond creating a wildly successful business.

4. Be inspiring and supportive If you’re enthusiastic about what you’re doing, it really will be infectious. Encourage innovation and creativity. Yes, systems and consistency are great but don’t let your team get in a rut either.

Support their individual careers, always encourage them to go for more, let them rely on you for mentorship. If they sense that you want each member to succeed as much as you have, you won’t find more loyal employees. And perhaps most importantly focus on what’s being done right. Don’t be the boss that just points out things they don’t like. Let them know when they’ve done an amazing job and be specific about what it is. Make them feel valued and they will become a valuable asset to you and your business.

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MARSHA KOTLYAR With a deep knowledge of the greater Santa Barbara region, and a love for real estate, Marsha Kotlyar was destined for success upon entering the business in 2003. “I answered an ad for one of the top agents in the area, who was hiring an assistant,” Marsha says. “I had just graduated with a degree in real estate development and city planning, so it seemed like the perfect fit.”

Once she was hired, she hit the ground running, soaking up as much information as she could. Eleven years ago, she felt ready to go out on her own and start a team. Based in Montecito, the Marsha Kotlyar Estate Group specializes in luxury properties, with 80-90% of their business based on repeat clients and referrals. Marsha has three members on her team, including Allie Baxter, Brittany Lucas, and Nell Grokenberger. Together, they handle all aspects of the transaction with care, support and guidance, making the experience as stress-free as possible.

“We try to make it a happy, fun, and enjoyable time for our buyers and sellers,” Marsha explains. “We also want them to win, whether that means getting them the most for their house if they’re selling, or helping them get a great deal if they’re buying.” At every step, Marsha and her team are looking out for their clients’ best interests. Understanding that this can be one of the largest transactions they will make in their lifetime, Marsha guides them throughout the transaction, leaving no questions unanswered. “Because we’re so involved in the process from start to finish, people really feel they are taken care of. Our slogan is, ‘We’re all in for our clients.’” It’s clear they’re going above and beyond, as they’ve completed $135 million in volume halfway through 2021.

After working with the Marsha Kotlyar Estate Group, clients love to spread the word about their time together. One recently said, “Thank you for helping us sell our home! As out-of-town sellers, we thought that Top Agent Magazine

navigating the sale of our home in Santa Barbara was going to be a challenge, but it wasn’t, and we thank you for making the process a smooth one. Your team excelled at communication and was always there when we needed you.

Without a doubt we look forward to working with you in the future and will recommend you to everyone we know.

Thanks again!”

When Marsha isn’t working, she’s staying active in the community. “I’m involved with Angel’s Foster Care, an organization that helps place babies in loving homes.

I’ve been involved since the beginning, and it’s been over ten years now.” She also serves on the committee for Girls Inc. and is on the CALM committee. During any free time, Marsha can be found spending time with her husband and two sons.

As Marsha looks ahead, she is eager to continue helping more people accomplish their real estate goals. “I feel it’s just the beginning of my career, even though I’ve been doing this for 18 years. My team and I are doing really exciting things with our marketing and I can’t wait to see what’s ahead!”

For more information about Marsha Kotlyar, please call 805-565-4014 or email Home@MkGroupMontecito.com 29 Copyright Top Agent Magazine

ELIAS LEVY Elias Levy is one of those people you sometimes meet who takes the day as it comes and looks for a way to make it brighter for everyone around him. Having more opportunities to make an impact is one of the reasons he got into real estate. “I’ve always enjoyed helping people, and real estate was something I’d been interested in for a long time.”

Eighteen years ago, Elias started with Prudential California Realty, moved to McMillin and then purchased a franchise with RE/MAX. Now an owner-broker with Better Homes and Gardens Clarity, he’s built a very successful business in California’s San Diego County and the surrounding area, with a repeat client and referral rate of 70 percent. “I remember back when I used to door knock to meet people that might need my help.

I’m fortunate now to have almost all of my business come through repeat and referral.”

Winning over clients comes naturally for Elias, just a byproduct of the way he chooses to conduct his business. “I always tell clients the truth, not just what they want to hear. But I don’t push. I explain why I think they should make a particular decision, and then I let them decide.

Everything I do is from the heart, and meant to help them.

My goal is to build relationships with my clients, not just close a transaction.” Elias closes plenty, though, around 40 transactions a year, and markets his listings on all of the social media platforms along with his local MLS. His clients can’t say enough about the lengths he goes to help them.

When he’s not working, Elias loves spending as much time as he can with his family, particularly in outdoor activities.

“I like being outside, and I’m a huge sports fan, whether it’s watching or playing. But I’m a family person above all.”

Elias plans to continue improving on the already excellent service his company provides to clients, looking for ways to increase accountability for both himself and the agents who work for him, and ensuring that his office is a great place to work and to grow. “Every day is a new day and an opportunity to improve your life and business. Keep growing, keep looking forward, and practice doing the right things without expectation of a return. The rest will take care of itself.”

Contact Elias at 619-778-3514 or email Elevyh@yahoo.com

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Productivity Killers: 4 Ways to Make Better Use of Your Working Hours 3.Create a goal-oriented reward system

Even on the busiest of days, it can be hard not to get distracted by social media, smartphones, chatty colleagues, or personal to-do list items. So how do you keep your professional blinders on and power through your tasks with efficiency? Practice these four tips and witness your productivity skyrocket—easing stress and bringing renewed energy to your daily duties.

Coffee breaks, coworker catch-up, and social media check-ins tend to break up our workflow on an hourly basis. Instead of trying to go cold turkey on these workplace routines, reframe them as rewards.

For every to-do list item you complete, allow yourself a fives minute treat, whether that’s a fresh cup of coffee or a walk around the block. Not only will creating a reward system help you stay motivated throughout the day, it will also provide you with much-needed mental breaks that actually boost long-term productivity.

1. Create a sense of peace and quiet The office may not be your idea of a tranquil oasis, but for most, focus requires quiet and calm to best lend attention to the task at hand. If you find yourself seated next to talkative coworkers or in the center of a bustling office atrium, consider noise canceling headphones, earplugs, or carving out an empty conference room for your work day.

Turning the volume down creates fewer chances for disruption, allowing you to make the best use of your time.

2. Organize your workspace A messy work area breeds anxiety and distraction, but a clean and organized desk inspires efficiency. If you’ve got a busy day ahead, take fifteen minutes and organize your workspace: gather miscellaneous papers into their proper place, dispose of out-of-date or unnecessary documents, or give your keyboard a dusting. Not only does cleaning and organizing your workspace prepare you for the work ahead, it also helps you transition to a productive, goal-oriented mindset.

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4.Take your smartphone off the table The number one productivity killer in this day and age? Smartphones. With access to endless social media portals, web browsing, text conversations, and games, smartphones are one-stop shops for distractions. While you may not want to delete apps from your phone, try leaving your smartphone in a locked desk drawer until your next break, or safely in your car. By simply putting your smartphone out of your line of sight, the impulse to distract yourself is muted.

Even though technology and the modern office create ample opportunity for distraction, making these few small adjustments can go a long way in safeguarding your productivity. After all, a productive day allows you to enjoy your time at home and outside the office, without the worry of incomplete tasks and looming deadlines darkening your day. Keep these productivity tricks in mind as you mount your daily to-do list and you’ll be thanking yourself tomorrow.

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SHEREECE MONROE Shereece’s humble beginnings commenced with her journey as a Legal Assistant with Heston & Heston Attorneys at Law in Newport Beach, California. Her knowledge as a Certified Paralegal & REO Asset Specialist has provided her clientele with unparalleled industry knowledge, resulting in favorable results. Some of Shereece’s most humbling experiences throughout her 21-year journey include the distinct privilege of representing NHL Hockey Players, Gospel Artists, Record Producers and International Clients. She is also grateful for her team’s recent Expansion to both Central California and Atlanta, Georgia. Shereece’s journey includes being cast as a Reality TV Personality on HGTV - she even had one of her Million Dollar Listings featured on 2 seasons of a Reality TV Series on Bravo. She is now the CEO of The Shereece Monroe Group LLC, a team of 9 Real Estate Professionals which includes a Customer Relations Manager, a Marketing Director who Manages the Team’s Brand Story & Marketing Strategy, two Inside Sales Agents, two Additional Realtors, a Transaction Coordinator and one Agent-in-training.

Referrals are the heart of Shereece’s business. Her team provides 5 star level service that aims to mirror the Ritz Carlton experience – Shereece is 100% devoted to her clients, and does everything in her power to ensure they are cared for and comfortable at every moment during the transaction. “We work hard to stay ahead of the curve and provide consistent updates, so the client is never left wondering what’s happening with their transaction,” Shereece says. “If our clients are calling and asking what is going on with their transaction, then we have not done our job.” Shereece’s hands-on approach to interacting with her clients has earned her a following, as she gets the majority of her business through repeats and referrals from satisfied customers.

With more than two decades’ worth of experience under her belt, there isn’t much that can happen during a real estate transaction that Shereece doesn’t know how to handle. She is an aggressive negotiator and creative 32

problem-solver who goes the extra mile to help her clients with any problem they might have.

Some of Shereece’s team’s offerings include a Robust Communication System, an Awesome “Client Post-Closing System” (where all buyers are sent a monthly value report following the closing of their home), International Marketing, National & International Relocation Services, Tax Strategizing, 1031 Tax Exchanges, Professional Photography, Drone Video, Virtual Home Measurement Tools, 3D Floor Plans, and Virtual Walkthrough Tools.

Shereece is happily married to Pastor Louis Monroe III, who together they serve at The Word of God Church LA (Los Angeles) for the past 11 years. Together they parent 3 beautiful Children and 1 puppy named “Bentley”! In her downtime, you can find her golfing, cooking and traveling with family. Shereece gives credit to God, her family, and her team for the opportunities experienced throughout her career. The future of The Shereece Monroe Group looks bright, with plans to expand to Las Vegas, Nevada and the Launching of a “New Virtual Assistant Business” targeted to assist Realtors and other business professionals. If you are looking for an Experienced Realtor who offers 5 Star Customer Service Experiences, a commitment to Continued Education, and Exceptional Systems.

Contact Shereece Monroe by phone at (909) 549-3131 or at customerservice@shereecemonroe.com Top Agent Magazine Copyright Top Agent Magazine

A Step-by-Step Guide to

Converting Internet Leads to Real Life Sales In the era of apps, instantaneous social platforms, and text messaging, it’s little surprise that the modern homebuyer begins his or her search for real estate representation online.

Even if you’ve got a top-notch website or an influential social media presence, how do you connect with web surfers who have yet to commit to the services you offer? Take a look below to learn a few key techniques to bridge the gap between digital interest and real-world sales.

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RESPONSIVENESS IS KEY Like it or not, our digital culture relishes immediacy and instant gratification. With that in mind, be sure to stay on top of online interest forms, e-mails, or newsletter signups. Don’t let an online lead go to waste by taking too long to engage and follow-up.

Things move fast, and it’s easy for potential clientele to forget which websites they’ve visited. Even if your lead isn’t ready to commit then and there, you demonstrate your

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Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. accessibility and attentiveness by following up swiftly—a characteristic anyone would seek in an agent or lender.

ENGAGE WITH OPEN-ENDED CONVERSATION When online back-and-forth goes stale, communication drops off quickly. If you’re following up via e-mail, social media, or text, be sure to keep topics focused squarely on the potential client. Ask open-ended questions to give your lead the opportunity to loosen up and engage on a personal level. There’s no better way to cement a digital lead than to take a pointed interest in the specifics of their situation. Doing so transforms the impersonal invisibility of the internet into a true connection.

GIVE ADDED VALUE Plenty of businesses send impersonal, automated messages in response to an online inquiry, but establishing a true connection may mean providing your lead with something of value. Perhaps you’re forwarding a property for sale that fits the interests of your lead, or a relevant article, or maybe you take the time to send a personal message—demonstrable value and a personal touch separate your follow-up response from spam. Other ideas to consider when 34

adding value to your follow-up technique: incorporate area promotions and access to local events, make a date for coffee, or offer a brief consultation free of charge to make the first move.

DON’T STOP MAKING CONTACT If you don’t connect with your internet lead right off the bat—don’t be discouraged. It often takes multiple tries before a follow-up interaction sticks. Folks are busy and frequently flooded with e-mail blasts and junk mail. A lead may not engage without a little prodding that shows you’re committed to their business. Remember: it’s the squeaky wheel that gets the grease.

Digital leads don’t have to be difficult to capture. The internet plays a powerful role in funneling modern clientele your way, but in order to take full advantage of the web’s reach, you’ll need to tailor your follow-up technique. Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. Keep these tips top-of-mind as you build your online presence and mine the vast world wide web for an endless wealth of clientele. Earning a command of digital lead conversion is the surest way to bolster your business in the ever-evolving digital era.

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RYAN STREET There’s no such thing as a former Marine.

Whatever path they choose beyond their service, they bring with them a presence and qualities of character that always set them apart. “I’m six foot two and weigh 265 pounds, so I’m aware that I can be intimidating,” Ryan Street laughs. “But I’m really very soft-hearted, and I became a Realtor® because I genuinely want to help people.”

His decision was born in part from a bad experience he had with a Realtor® when he purchased his first home. “You meet a lot of artificial people in this industry, who are better cheerleaders than advisors, and are more interested in a commission than actually helping people make the right decision. When I talk to my clients, I’m very direct, clear, and pragmatic. The truth is that it’s not always a good time to buy or sell a home, whether because of conditions in the market or the personal situation of the client. If that’s the case, I’ll take the time to explain why they shouldn’t. I think people appreciate that honesty, and it can save them a lot of money.”

People clearly do appreciate it. Since getting his license in 2014, Ryan has averaged between 33 and 36 transactions annually with Windermere Real Estate out of Escondido, California, an impressive eighty percent of his business coming from repeat clients and referrals. Those numbers don’t include the clients he redirects elsewhere. “If I don’t feel like I’m the best person to help them, I won’t hesitate to recommend someone else. I’m not driven by money.”

For his listings, Ryan utilizes a lot of social media, as well as leveraging a five to six day “coming soon” marketing campaign. “Typically, we’ll sell the home before it goes live, but we’ll always go through the first weekend of showings to get a sense of what the market will deliver.” Ryan stays in touch with all of his clients after the closing, and has become known locally as the “Candle Guy” because of the large-jar Yankee Candles Top Agent Magazine

he distributes as a pop-by gift.

Ryan is very active in his community. He serves on the board of the Fellowship of Christian Athletes in San Diego County, and helps with their annual charity tournament. He’s also a member of the Mike Yunck Squadron with the Marine Corps Aviation Association, working with retired pilots and enlisted guys out of Camp Pendleton to raise money for active duty Marines to provide whatever support they need. Ryan volunteers with Time on the Water as well, a charity that takes wounded veterans and first responders on fishing trips in Northern Minnesota.

Time off is spent with his wife Bethany and their three daughters. Ryan enjoys playing golf, as well as hunting and fishing. As for his business, Ryan would like to grow to become a 30 or 35 million dollar a year agent as well as increase his philanthropy contributions. But he’s quick to add that he feels very content wherever he’s at. “I’ve found that work-life balance everyone strives for. I want to maintain that regardless of whatever growth may come.”

For more information bout Ryan Street, call 760-415-1925 or email Gunnysellshomes@gmail.com 35

KATHY VINEYARD Top Agent Kathy Vineyard – Corcoran Global Living in Murrieta, California – is that rare breed of Realtor who truly cares about the wellbeing of her many grateful clients, and who will go to exceptional lengths to help them achieve their real estate goals. Rapidly approaching two decades in the real estate industry, there are few better equipped to assist both buyers and sellers alike in The Golden State’s vast Inland Empire market, which includes the communities of Temecula, Murietta, Menifee, Lake Elsinore, Wildomar, Sun City and Hemet.

Kathy began her successful journey in real estate in 2004, and since then has built a thriving business on a solid foundation of honesty, integrity, hard work and deep industry and market knowledge. Currently working as a team with her equally dedicated daughter Amanda Vineyard Gomez, nearly the entirety of her business is based on repeat clients, referrals and positive word-ofmouth, an impressive achievement that illustrates the exceptional customer service she provides.

“I think it’s because we treat our customers very well,” says Kathy, when asked how she has managed to generate so much trust and loyalty amongst those she works with.

“We also provide them with incredible service. We treat them like family, and we’re there with them during every single step of the transaction process. We also pride ourselves on being personable.” Communication is key as well, and Kathy strives to maintain constant contact with her customers and to keep them informed during the process of buying or selling. “Answering the phone when it rings is something our clients appreciate, and my clients sometimes seem surprised that they can always reach either me or Amanda.”

Another factor that has played a large role in Kathy’s success story would be her expert negotiation skills and her comprehensive, leave-no-stone-unturned approach to marketing her listings that includes adept utilization of social media and the internet. Combined, these translate into fast sales for top dollar, not to mention happy – and returning and referring – clients.

Kathy, who is a Premier Agent on Zillow. com, currently holds a perfect, five-star overall rating on that site, comprised of many glowing testimonials to the quality of their service, including this rave: “Kathy and Amanda are amazing! I would recommend them to anyone. They took care of every detail and made sure the inspection, appraisal and escrow went smoothly.

They really made sure I was comfortable and treated me like family. I wouldn’t buy or sell another home without them.”

When she’s not working, Kathy enjoys camping with her family, which includes her two young grandchildren. She also gives back to her community, particularly through the sponsoring of local youth sports teams and her support of military veteran’s charitable organizations.

Looking to the future, Kathy’s plans for her business include continued growth, but not so much that it affects the unparalleled and personalized customer service they provide.

“I love getting people into the home of their dreams,” says Kathy, her sincerity obvious. “Making the process easy for them and helping them achieve their real estate goals is incredibly rewarding to me.”

For more information about Kathy Vineyard, please call 951-830-6716 or email VineyardsNuevo@aol.com

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Things the Best Leaders Never Say

As Spider-Man’s Uncle Ben said, “With great power, comes great responsibility.”

Being the boss is a great thing, but there’s a reason the ‘bad boss’ is common stereotype. Some people tend to use their power in destructive ways and that isn’t good for anyone. You might not even know you’re being a bad boss, it can be subtle sometimes.

There are common traits among great leaders, if you want to be a boss that operates with integrity and is respected by everyone

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you work with, make sure you don’t say any of the following things.

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I’M THE BOSS

Stating a fact that should be obvious is always a sign of weakness, and when you are the boss, strength of leadership is THE key component.

It also may indicates a stubbornness that is the death knell of a healthy work environment.

Your job as a leader is to bring everyone to your level of success, not to create a larger rift.

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2

6

I’LL DO IT MYSELF

Being a good leader is all about delegation. If you are hiring people who are professional and trustworthy, then this should be a no brainer. It is your job as a leader to get the right people for the job and then lead them in away that means success for everyone.

3

THAT WASN’T MY FAULT

There’s an old saying “The Buck Stops Here.” and that is still true today. Good leaders take responsibility for what happens. They don’t blame others or make excuses. They take the hit for the team and then find the solution to make it better. Not only does it show they have integrity, but it also fosters a warm team environment that makes all players feel like their boss has their back.

4

I’M SORRY TO ASK YOU TO DO THIS

Treating your employees with respect is mandatory, at the same time there is no reason to be sorry when you ask people to do their job. Leadership is strength and confidence. Expecting your employees to put in the same work ethic as you is your job.

5

I ALREADY KNOW THAT

Having a ‘know-it-all’ attitude isn’t pleasant coming from anyone, but the last thing you need to do as a boss is shut down the people working for you. If you give them the impression that you’ve thought of everything, why should they bother giving potentially valuable contributions?

Make people feel good about all input, even if you don’t think it will work or have already thought of it. Open flow of communication and ideas is key to a successful team.

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THAT’S NOT THE WAY WE DO IT HERE

Well, why not? Being a successful leader means always being open to change and improvement.

No great leader is ever accepting of the status quo. It’s not only lazy, it’s uninspiring and usually leads to a work environment that is stagnate. Yes, keep things that work going, but nothing should ever be untouchable. Creative thinking should never be faced with constant roadblocks. A good option is to always ask for more information. Let your employee show you why they think their way might be better. This gets them energized and excited to approach you with more in the future.

7

I’M NOT HERE TO MAKE FRIENDS

This is a workplace, not a reality show competition.

Good leaders know that building strong workplace relationships, with employees, vendors and peers, is the foundation of a successful business

8

DON’T BRING ME BAD NEWS

No true leader avoids bad news. They confront everything head on because as we said above, they know that ultimately everything is their responsibility, and ignoring a potential problem will most likely end up being worse down the road. Good leaders want to know bad news right away, and the last thing you want is to foster a work environment where employees feel like they have to lie to you.

9

YOU JUST DON’T GET IT.

You’re the boss. If someone who works under you is having trouble understanding something, it’s on you to make it clear to them. Getting frustrated makes them less likely to ask for help in the future.

Sharing your expertise and experience is not only generous, but a necessary tool in the success of your business.

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FREEMAN WANG Freeman Wang’s great success began with a failure. After saving up his money to purchase some rental property in Las Vegas, he was blindsided when the bottom fell out of the market he’d just invested in. “It was bad timing and I almost went bankrupt.

But I decided to stand up where I fell down, and got my Realtor’s license so that I would never make the same mistake again.”

He got his license in 2015 and worked with RE/MAX for two years, building a repeat client and referral business of 90 percent before creating Freeman Wang and Associates in 2017. Now he manages a team of over 20 agents serving California’s San Gabriel Valley. Last year Freeman and his team closed 132 transactions for a sales volume of $90 million. On average, his clients’ homes sold nearly three times faster than those of his competition, and earned them 4.1 percent more money on their investment.

“We operate like a marketing agency,” Freeman explains. “We utilize a database with thousands of contacts to proactively find off-market deals for our clients. So our buyers aren’t limited to just the homes they see advertised on websites or on the MLS. We’ll query potential sellers, offering them an opportunity.

And it’s the same principle for our sellers. We aren’t just going to hang up a sign and put out a media post.

We’ll actively look for buyers who might want to upsize, downsize, or invest. That’s how we net our clients the most value on their investment.”

That service is made possible in part due to the close relationships Freeman and all of his agents build with their clients. “We’re constantly reaching out to the people we’ve worked with, sometimes to alert them to opportunities, but more often just to say hello. We’ll Top Agent Magazine

stay in touch on social media or through texting, as we would with any friend.”

Freeman takes a holistic approach to his business and his personal life— with the knowledge that each nurtures the other—and he encourages his agents to do the same. A percentage of every transaction closed by Freeman Wang and Associates is donated to a local Children’s Hospital, and Freeman personally donates to various art associations dedicated to serving children.

“I graduated from art school myself, so encouraging children’s creativity is something that’s very important to me.”

It shouldn’t come as a surprise that Freeman likes to paint in his free time. “I have a studio that’s my sanctuary, which is where I go to just create and unwind.

I can’t always avoid answering my phone, of course, but I can usually get a few hours in.”

As for the future of his business, Freeman regards continued growth as a win-win for everyone. “I enjoy being of service, and this company benefits the clients for whom we’re continually offering great wealth-building opportunities, new agents because of the amount of business we’re able to generate for them, and the community because of the different ways we give back.”

Contact Freeman at 626-524-5021 or email Fwang@YourHomeSoldGuaranteed.com

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