SOUTHERN CALIFORNIA 12-10-18

SOUTHERN CALIFORNIA EDITION

Embracing Smart Homes: Does New Technology Really Increase Home Value?

THINKING OF LISTING?

Nine Ways to Get Ready

COVER STORY

FEATURED AGENTS

CINDY CHIN NANCY DAVIDSON ANTHONY HOLLAND EDUARD KHACHATRYAN LISA NEUGEBAUER

Jim Holbrook

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SOUTHERN CALIFORNIA EDITION

NANC 7

JIM HOLBROOK

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EDUARD KHACHATRYAN

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NANCY DAVIDSON

27 LISA CIPS NEUGEBA CINDY CHIN,24MBA BROKER CCREA TRC ANTHONY HOLLAND

With a Most long of and With her Chinese up-bringing and bestHolland’s interest ratejourney and the in bestreal deal.” hersuccessful clients, bop Anthony estate community inentrepreneurs, the real estate industry multi-faceted cultural and compreand buyers, are successful engineers, fi began when he was just nineteen years old has relationships a clear tale hensive educational backgrounds, bankers, and small businessNeugebauer owners. They are sophistic and working in escrow. He had taken on the hermake a consid passion work. not only has real estate always been well-educated and appreciate Cindy’sfor expertise andShe abili role in hopes to discover what professional what has ma8 todecisions. become an agent in the Cindy Chin’s passion but she is also them make savvy investment path to pursue long-term, but soon develhighlights of well-prepared for this cut-throat and hasn’t looked back since.

“Mammoth is Nancy Davidson Country,” reads her oped a passion for real estate and spent the competitive business. She started in When it comes to marketingshe listings, really stands worksCindy with Rancon Rea and few would argue thatis statement’s vera nextgan, few years rounding outmarketing his skillset.

When it com her competitors.

“My worldwide,” she commercial real estate investment CINDY CHIN ANTHONY HOLLAND LISA NEUGEBAUER in Murrieta, California, s Nancy, a longtime resident of this scenic ski resort He earned his license in 2005, began net conducts a thorough socialthen media campaigndetail in theand back in 2004; later on she added resithe southwest side ofU.S. Ri porating pro working in mortgages, handling escrows in Unlike California’s Sierra Nevada mountains, brings thea most of other agentscounty. who just waitbeen for the buyer dential real estate to her repertoire.

“I’ve in to this he represents by estate dayup, before pivoting again when the she proactively markets her listings through variou Hard work does pay off! With her game a combination of exceptional local ma 30 years, and at this point, at least 94% of my busi CONTENTS marketing methods, paper-based circulations, social med perseverance and strong work ethicdownturn Cindy has hit. become of years, the knowledge, For aone few he applied his industry expertise as virtual tours, a fierce work ethic and a true desire to repeat and referral. That’s a huge portion of what I d etc and cetera.

As a achieve result ofreturned her stellar most successful agents in Orange County.

She was the Diamond a title representative and property manager, but ultimately buyers withpra hersures, buyers sellers their realrecord, estate goals. explains.

While Lisa’s history intrack this area has helpe and impeccable reputation, she’s received referrals from Circle Receipt for multiple consecutive at Coldwell Banker 4) EMBRACING SMART HOMES: DAILY HABITS THAT WILL to hisyears favored role17) as an agent. Six years ago, he earned his broker’s the leading her to this high percentage, her character and integrio clients, friends and colleagues from all around the world before joining and building her team at Keller Williams.

She has a new chapter.

Now, Anthony has set himself apart Village as Europe an DOES NEW TECHNOLOGY license and beganINCREASE YOUR STRENGTH Nancy, who has worked for Mammoth Prope also had anMENTAL impact.

Australia, Seattle, Vancouver, New York, Boston, Sanad F been awarded Platinum Top Agent and hasagent consistently ranked #1 as an well-versed in all aspects of the industry, with an entrepromoted REALLY INCREASE HOME since 2012 (she formerly spent how fifteen yearsI am with Cen in the KW Newport Beach Office and in KW Global Top-50 worldand even London.

“They know serious about buzz through preneurial streak and track record to match.

21)theHOW TO THROW “I have desire toIA make surefell I love do for the is Mammoth Realty), with the M VALUE? and ahow well takefirst care ofwhat myinclients,” she client says.

H wide. She has also been featured in Coastal Magazine as the one of 21ness hard-bound would do for my family,” she explains.

“I make sure NETWORKING EVENT THAT CAN moth area during a visit in 1976, and moved there the Top Agents in Orange County and in Chinese IDS Magazine as and friends usually describe Cindy as easygoing, apprf Today, Anthony spearheads his protected work under banner of Winderbackdrop.

W as the best possible.”

This includes and with aasgreat senseMAP of humor. of the Top Brokers in L.A. “I only want to focus on whatYOUR I’m herdedicated hometown of Long Beach soon after.

In learning the 198 13) ISone BRANDING THE WAY PUT BUSINESS ON THE mere Homes & Estates and as thetheir head of Holland Group Properties. most relishe goals andto ambitions, so she knows how picture to bette good at.

I have a BUSINESS worldwide network connecting sellers and buyers. Nancy relocated Lake Arrowhead, another TO TAKE YOUR TOAt this point in his career, Anthony has managed to drive a signifof their realtit them.

“Sometimes I find out that it’s not the Cindy travels between USwhere and China least twice year I enjoy helping them reach their real estate goals and objectives, and mountain resort village, her at journey intoabest the w 25) THINKING OF LISTING? THE NEXT LEVEL? confident inth icant portion of his business through repeat and referral clientele. them to sell, and if that’s the case, I will encourage putting a big smile on their faces. I feel my value and ability get of with friends, clients and family.

In her spare time she s real estate began whenproperty she co-owned aenjoy real estate, NINE READY In one particular case, heWAYS helped a TO for-sale-by-owner thatwanting cha validated. On top of that I am either reconnecting with old friends or Board ofGET several Chinese associations, andthe she ha to.”

Lisa does not pressuregolf clients, only what struction and$1.6 design firm. which In 1993, Nancy decided tha hadn’tenjoyable found success sell their home for million, then making new friends throughout the whole process—and golf tournaments toout raise fundsbest for children living achie in po for them.

“I find what’s for mypeople customer, no missed the spectacular scenery and friendly people in resulted referral double-ended saleit’s worth that’s really what gets me going every day. I in amaa warm big believer in and provide them withWhen school tuition in$2.8 200+ schools in China is abest for me. all about you, you don’t m Eastern Sierra, and moved back tothem, Mammoth, where account andall high rate Beyond theda what you enjoy and enjoy310-751-7068 what million. you do!’”To Cindy says. for his results-driven being avidapproach golfer, also a competitive ballroom right an choices.

Whenshe’s it’s about you definitel Phone ‘Do 888-461-3930 | Fax career continues to flourish. loves classical music. She also sits on the Pacific Symphon of referral, Anthony cites professionalism, tech-forward strategies, volunteership the right choices.”

Cindy focuses her work on Newport Irvine, Lake Forest, committees and helps for good and the foundational principlesevent of good business.

“We with treatfundraising our chapter of ca th mag@topagentmagazine.com | Coast, www.topagentmagazine.com Laguna Niguel, Laguna Hills, Mission Viejo, Tustin and the has a big heart for her dogs and spoils them rotten; bu is the recipient of numerous awards and comm raisers that business seriously,” AnthonyNancy says.

“We dress the part every day Lisaconsent makesofitthe a priority toTop listen to her clients so ss No portionsurrounding of this issuecities may be reproduced in any manner whatsoever without prior publisher.

Agent in Orange County.

She’s an expert area, dations, comes to work, Cindy is serious and a perfectionist.

“Eithm including her 15 consecutive year andrecognitio energy and guarantee to on ourtheclients that nobody can out-work us.

That’s bring to them towards their goals.

“I’m diligent in maki Magazine where’s is published Feature Publications GA, Inc. Although precautions arewell taken ensure the accuracy ofsays. published she’sby been a long-time real estate investor herself.

“I know or I don’t do it at all!” she build aresponsible philosophyforI’ve passed on to the agents on team.

We stick being themy Top 10 Mammoth herthW 2 that whatsupplied they want is authors. what I try to toagents, findthey forand them.” materials,my Top market Agent Magazine cannot be held opinions expressed or among facts by its well because I invest inthe it myself,” shebasics explains.

Her business old-school of good and client service, and it has spent with hi ranking all local agents, alongthewith m comesastoNumber staying 4inoftouch during and after trans To subscribe or change send the inquiry mag@topagentmagazine.com. team membersaddress, also serve areato from San Diego to Beverly always paid off.” accolades during her association with Century 21.

N PublishedHills, in the and U.S.from Arcadia, and San Gabriel to Walnut. In terms of As for the fu cy’s deep familiarity with the Mammoth region cou clientele, most of Cindy’s sellers are non-Chinese. Many of her steady growt Likewise, Anthony has made a name for himself in the Coachella clients have recently moved to US from China, and are inter“I 3started my Valley region in which he lives and works.

Based in Palm Desert, he Top Agent Magazine ested in buying in Irvine, which is one of the safest cities with remembers. “ leverages his in-depth regional knowledge, professional experience, the best school districts in the country. Cindy speaks Mandarin, this business and marketing prowess to exceptional effect.

Many of the homes and her team members speak Mandarin, Shanghainese, Cantonese,

Embracing Smart Homes:

Does New Technology Really Increase Home Value?

Technology and innovation move at a lightning-fast clip, so it can be hard to keep up with all the smart-home trends sweeping the market at a given time. From smart thermostats to security systems accessed through an app on your phone—there are endless options to customize and update your home for the modern era. But which, if any, of these smart home products add 4

value to property in a significant, worthwhile capacity? Especially with new generations of the same products released in quick succession, it can be hard to determine whether it’s worth it to take the plunge. With that in mind, we’ve conducted a deep-dive into the smart home options out there that make the most sense for your bottom line and real estate investments.

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Smart home amenities range in price and return.

There are certain smart home products that won’t break the bank while still adding lovely touches and time-saving features to your space. For instance, a smart thermostat may not run more than a few hundred dollars, but it can take so much of the guesswork and analog nuisance out of programming your home’s internal environment. That said, buyers selling properties with mid-range amenities like this can’t expect a windfall in return. While smart home features can certainly lure buyers and give the sense that a home is attractively modern (and thus move-in ready), it doesn’t mean that you’ll be reaping a sizable monetary reward for your foresight. Conversely, this reality doesn’t mean those smart options

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are without value entirely; it just means that the value of smart home options may be apparent in a different capacity, like luring a particular buyer or creating a desirable, sleek image for a property headed to market.

On the other hand, larger scale smart home amenities that are being left behind for the buyer—like a smart refrigerator or wired sound throughout the property—may be able to lure particular buyers who value high-end details. While it can be difficult to state definitively the value of smart home options, the rule tends to be that the more you put in, the higher the likelihood you’ll reap the investment you sow. Focus your smart home options on home appliances first, then work your way toward security, thermostat, and entertainment options.

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Smart home amenities capture the attention of buyers

Agents must know how to pitch the value of smart home options

Even if you have mostly opted for small or mid-range smart home options, you can still benefit from their presence in a property—even if they don’t inflate your bottom line as a result. Smart home amenities have the power to focus the attention of buyers, sending a clear signal that the previous owners were tech-forward and made an effort to upgrade the property for the contemporary era. Millennial or Gen Z buyers especially value these up-to-date modifications, and the presence of these desirable gadgets can create added interest and drive up value naturally. Likewise, featuring these options in listing photography can also drive interest from younger or high-end buyers looking for move-in ready spaces.

Remember that smart home features are relatively fresh to the market. While some new construction properties are equipped with these smart amenities, just as many homes on the market don’t offer these upgrades and modern flairs. This means that many buyers, of all ages even, aren’t familiar with the benefits and perks of these options, let alone how they’re operated. Before you can derive value from a smart home or smart home features, you’ll need to understand a product’s proper usage, cost, and benefits. Do your homework regarding what smart home features can offer in terms time or cost savings, and be able to show prospective buyers how easy these objects are to use, as well. Do both, and you’ll be in proper command of what smart home features can offer buyers and pitch them accordingly.

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Jim Holbrook

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JIM HOLBROOK Top Agent Jim Holbrook — Over 24MM Sold in 2018 — Broker of Performance Realty Estates & Homes and team lead of The Jim Holbrook Team — serves the southwestern portion of Riverside/San Diego County in California.

After working in the corporate world for over 9 years at a Fortune 500 company, Jim was looking to do something in Real Estate after flipping a few homes here and there.

Earning his license in 2005, he hit the ground running. Jim stated, “This was the scariest 8Copyright Top Agent Magazine

and craziest thing I had ever done. With no corporate cushion, no bi monthly paycheck and no corporate car it was sink or swim in the Real Estate world.” Jim received his brokers license in 2008 and opened his office, just in time to be part of the crazy real estate Top Agent Magazine

crash. To survive he did a great number of short sales/bank owned sales during that time.

Jim says, “God was good to us and allowed us to survive.” Today he is the owner/broker of Performance Realty Estates & Homes and team lead of The Jim Holbrook Team, serving the southwestern portion of Riverside/San Diego County in California.

His team consists of Nicole Holbrook, Shane Rone (San Diego specialist), Kay Cadmes, Michael & Kebra Deckert, Michele Wyckoff and his wife Kelli Holbrook, with Miller Financial, Inc as the team’s preferred lender.

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In addition, he has a wonderful Transaction Coordinator, Cortney Shurtleff who he has worked with for over 10 years and an Administrator, Shareen Colburn. Both of these wonderful team members assist in the smoothness of each transaction.

“My wife and I both have our loan licenses.

This is a huge benefit to our sellers when going through offers,” Jim explains. “KnowCopyright Top Agent Magazine9

ing the right questions to ask the buyers lender’s is what helps set us apart from other agents.” This saves his sellers from falling out of escrow. “I’m available to answer questions, even after hours. And we want people to know, there is no such thing as a silly question. We are always here to help.”

When it comes to marketing, they have a targeted focus, honing in on the right demographic for each listing. “There is a demographic for every house, so we take that into consideration when marketing to prospective buyers,” Copyright Top Agent Magazine 10

he explains. They also hire professional photographers/videographer, interior designers/ stagers, helping each listing to stand out.

After the transaction, clients leave reviews about their experience. One recently said, “We really enjoyed working with Jim on our home purchase! We didn’t know him when we started as he was recommended by a friend! We were very pleased with the entire process and felt he really looked out for us in finding the correct house to meet our requirements! The experience was fun as well as Top Agent Magazine

we made several trips and enjoyed viewing homes with him and his wife, Kelli! Felt like we made friends as well as we are new to area!” Another said, “Jim sold my home in one day. If you are considering him to sell your home, consider this. Jim is a Broker and owner. That’s a lot at stake; you cannot get Top Agent Magazine

a higher degree of knowledge or experience.

Jim meets with you in person and is personable. He wants (and this is important) to help you. This is obvious, but after having 4 other ‘agents’ (an agent works for the broker) walk through the home and just go ‘uh huh..looks good’ Jim cared enough to point out the tiny Copyright Top Agent Magazine 11

details. Some would/could be offended, but that is his job. Most did not care enough to say anything knowing it would sell and be asked to be fixed at inspection time. Doing it ahead of time strengthens your selling position and avoids it in the first place. The deciding factor for me is he is a self-made man who is at the top of his field. He just happens to be a humble, personable and a pleasure to work with.”

As Jim’s business continues to grow, he is looking forward to helping more people achieve the dream of homeownership, and eventually become the top listing agent in his region.

“I love what I do. It is rewarding to know that I am helping my clients make a big financial decision and seeing them happy. That gives me a deep satisfaction.”

For more information about Jim Holbrook, please call 951-514-0734 or email jim.prg@gmail.com

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Is Branding the Way to Take Your Business to the Next Level?

Despite the importance of finding a Realtor® that is the best person to serve their needs, a lot of people only end up interviewing one Realtor® when they’re thinking about buying or selling a home. A lot of times people make that decision based on a referral, but why not do everything you can to be the name they think of when they make the decision to hire a real estate professional outside of referrals? Especially if you’re starting out and haven’t built up any repeat and referral business yet.

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When you want to make your name synonymous with real estate transaction success, you might want to consider branding yourself. Personal branding, long a staple of Corporate America, is also an invaluable tool for those in the real estate industry as well. Understanding branding and being consistent about it, is one way to insure you’ll have a successful and long-lasting business. It’s up to you to make consumers think that their success in real estate is dependent on finding the perfect agent—YOU. 13

SO WHAT EXACTLY IS BRANDING? Branding is a long term marketing strategy that builds your carefully crafted image over time through consistent repetition. A common misperception about branding is that it’s is the same thing as marketing. While the two go hand and hand in many ways, branding is specifically about creating and reinforcing the perception of not only who you are as a person, but what your business values are, and getting that out to the world in a consistent way Everything from your logo, to your website

to your social media presence, should all line up and reinforce your brand. It’s that repetitiveness that will hammer home the perception you are trying to create. Your brand informs your marketing, while your marketing strengthens your brand. Of course then you have to do is make sure your service lives up to what you’re selling. Getting them in the door is one thing, but you’re in it for lifetime customers and referrals.

Every brand is strengthened when it is built on a foundation of integrity and trust.

CREATING A BRAND Although it might take time and money upfront to get it right, branding is almost guaranteed to pay off in the long run. But branding is more than just having a graphic designer come in and make a logo. Consider branding more of a promise to your clients and potential clients, succinctly stating the value and expertise working with you will afford them. There are clear, tried and true methods to creating your branding. Because you have to go all in on the way you want to brand yourself, it’s important to evaluate fully before you make the leap.

This all starts with an honest assessment of your business and where you want it to go, including how much time and money you’re willing to invest to get there. After that you may want to add focusing on a niche market to your branding. Regardless of whether or 14

not you have a niche, another important part of branding is coming up with a memorable tagline that sells your brand or niche. All of your graphics, picture and information, should be consistent across all social media platforms, marketing materials, advertising and websites.

If you are interested in branding yourself, there are numerous books on the subject that will give you an in-depth tutorial on the process and the steps you need to take.

But what it basically all comes down to is commitment. Find a brand that is true to you, one that you can commit to performing and then back it up by not only meeting, but exceeding what you promised.

If done right, soon you’ll become an in-demand agent whose name is synonymous with success!

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Eduard Khachatryan

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EDUARD KHACHATRYAN Before becoming a real estate broker, Eduard Khachatryan worked as a private banker for over ten years for a prestigious bank in Beverly Hills. “During that time I started investing in real estate, and I saw the potential rewards and the opportunity to meet new people every day.

So I became a full-time real estate broker,” he says. Now with almost twelve years of experience in the industry, Eduard and his team of dedicated support staff ensure his clients receive the best possible service and outstanding results. With an office in Glendale, Eduard serves clients from Malibu to Palm Springs, with a focus on Glendale, Burbank, La Crescenta, La Canada and surrounding areas.

An impressive 70 percent of his business comes from repeat and referral clients. What keeps his clients coming back and referring him highly? “I take pride in my work. I think it’s a huge responsibility when people trust you with the biggest investment of their lifetime. I want to make sure everything I do is to their satisfaction,” he says. His past clients rave that he and his team are incredibly genuine, honest, and open.

He’s straightforward, explains each step of the transaction, and lets clients know if there are minor needed improvements to their homes that will raise the value considerably. “Clients listen to me, and as a result of my advice, we end up selling their house for more money,” he explains. To stay in touch with past clients, Eduard prefers a personal touch, reaching out by email to check in for birthdays, anniversaries, major events in either his clients’ lives or his own life. “When my

children were born, I wanted my clients to know. My clients are important people in my life. I want to share my good news with them” he explains.

When it comes to marketing listings, Eduard understands that 90% of homebuyers begin their search online. To ensure each listing looks its best, he hires a professional stager.”

Once the house is ready, he hires professional photographers and drone videographers, as well. Eduard then posts the listing on the MLS, Zillow, Trulia, Facebook, Instagram and all the major real estate websites, including his own YouTube channel, which generates views from all over the world. The result of this thorough, tech savvy approach is often a strong sale in a short period of time and very happy clients. After working with Eduard, clients rave that he uses all his expertise to overcome any challenge that may come up during the process, and ensure they make the most money possible on their listing.

What’s Eduard’s favorite part of the job? “Meeting new people, growing my network, and becoming friends with my clients!” he says. To give back to the community, Eduard consistently supports the March of Dimes Foundation and the Children’s Hospital of Los Angeles. “Those are two organizations I support whether the market is booming or slow!” he explains. In his free time, he loves to spend time with his wife and two children, travel, and visit friends and family.

“We try to enjoy every minute of every day!” he says. For the future, he hopes to help create a much needed children’s hospital in a developing country. He is also aggressively expanding his business while maintaining the excellent, boutique style service he currently provides.

To find out more about Eduard Khachatryan, email GlendaleBroker@gmail.com, call 818.484.8008, or visit LuxuryHomeLosAngeles.com or Glendale-Broker.com www.

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Daily Habits That Will Increase Your Mental Strength When it comes to building physical strength, the solutions are obvious, but keeping up your mental strength isn’t as easy as going to the gym. Although physical exercise does help clear your head and relieve stress, there are other things you can do daily that will help your mind be as strong and flexible as your body after a workout. Here’s just a few things you can do to help clear your head and make you more productive.

DON’T WASTE YOUR BRAIN POWER That might seem obvious, but think about how much mental energy you might use up worrying about negativity or things you have no control over. Instead of focusing on problems, focus on solutions. This actually take a lot of effort, we’re all conditioned to let worry paralyze us sometimes.

Try and catch yourself when you’re wasting time thinking about about past mistakes or current dilemmas you don’t have the power to stop. You really only have so much mental energy, and if you have kids and an especially stressful work situation, that might be even less than normal. Start treating your brain like the precious resource it is.

You don’t want to be running on empty when it really matters.

STEP OUTSIDE YOUR COMFORT ZONE A lot of mental energy can go to dealing with anxiety. One way to deal with that is by forcing yourself to try new things and take on new challenges, that you might normally avoid because they make you feel unsure or scared. Challenge yourself daily, even with small things.

This is definitely something that becomes easier with practice. Start small, and in no time you’ll be taking on things you never thought were possible.

The simple task of trying something new every day will have you feeling energized and put you on the path to self-growth.

BE SELF-AWARE Your emotions affect everything you do, even if they’re not at the surface. Recognizing and labeling them is key. A lot of the above exercises require self-reflection. It’s okay to have the emotions you have, understanding why and where those emotions come from allows you to focus on dealing with them rather than just wallowing in them.

Being self-aware is also about self-care. Know the things that help relax and rejuvenate you. That way you can handle everyday stresses and remain calm even during the most turbulent times.

BE MORE POSITIVE

BE WILLING TO LEARN

Eliminating negative thoughts is essential to increasing your mental strength. Carrying around negativity is like swimming with all of your clothes on. You might be okay at first, but eventually you’ll feel like you can barely stay afloat. Don’t drown in negativity, use positive thoughts as a lifesaver.

This doesn’t mean you should ignore things you need to improve, just approach them with solutions rather than beating yourself up. Constant monitoring of this is important since it’s really easy to slide back into negative thinking.

A lot of people are still hung up on the idea that learning is a boring and tedious process, but you aren’t in junior high anymore. You can find something you’re actually interested in and immerse yourself in it, which engages your mind like nothing else. Whether it’s learning a new technology that will improve your business or something that will make you a more well-rounded person, the learning process keeps you engaged and open to new ideas. A curiosity about the world and new things is something that all mentally strong people have in common.

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NANCY DAVIDSON

“Mammoth is Nancy Davidson Country,” reads her slogan, and few would argue that statement’s veracity.

Nancy, a longtime resident of this scenic ski resort town in California’s Sierra Nevada mountains, brings to the real estate game a combination of exceptional local market knowledge, a fierce work ethic and a true desire to help her buyers and sellers achieve their real estate goals.

Nancy, who has worked for Mammoth Village Properties since 2012 (she formerly spent fifteen years with Century 21 Mammoth Realty), first fell in love with the Mammoth area during a visit in 1976, and moved there from her hometown of Long Beach soon after. In the 1980’s, Nancy relocated to Lake Arrowhead, another picturesque mountain resort village, where her journey into the world of real estate began when she co-owned a real estate, construction and design firm. In 1993, Nancy decided that she missed the spectacular scenery and friendly people in the Eastern Sierra, and moved back to Mammoth, where her career continues to flourish.

Nancy is the recipient of numerous awards and commendations, including her 15 consecutive year recognition as being among the Top 10 Mammoth agents, and her 2018 ranking as Number 4 of all local agents, along with many accolades during her association with Century 21. Nancy’s deep familiarity with the Mammoth region - coupled 18

with her ebullient personality - was instrumental in her being chosen to appear on a 2017 episode of HGTV’s popular Log Cabin Living.

Nearly two-thirds of Nancy’s business is based on repeat and referred clients, a statistic that she is rightly proud of, as it is perhaps the surest sign that she is providing exceptional customer service. “I think it’s because I form great relationships with my clients,” says Nancy, when asked to account for this impressive level of loyalty. “I have great knowledge of the area, having first moved here over 42 years ago, and my clients trust me. I’m a straight-shooter, and I always do what I say I’m going to do.”

The appreciation her clients feel for her is perhaps best evidenced by the glowing reviews she has received, including this one from Zillow.com, on which site she is a Premier Agent: “Nancy’s rare quality is that she is inherently honest and ethical, in addition to being a very knowledgeable, helpful, informative, resourceful, creative, fair-minded and caring real estate agent. She is quite adept and expert in determining the best price for the market, and negotiating that best price in offers and counter-offers…I highly recommend her.”

Nancy’s strategic and comprehensive approach to marketing her listings – the bulk of which are targeted at vacation Copyright Top Agent Magazine

home buyers – has ensured quick sales, and for top dollar. “I only use professional photography,” she says. “You only get one shot to make a good first impression.” Nancy also makes sure that each listing is propagated to as many online sites as possible, allowing it to be seen by as many potential buyers as possible. Additionally, she works with a social media marketing person to blast those listings out on multiple platforms, including Facebook, Instagram and Twitter.

When Nancy isn’t working, she enjoys nothing more than gardening at her home thirty miles south of Mammoth, near the town of Bishop. She also enjoys hiking, biking, traveling, four wheeling, and of course, skiing.

Nancy is also very active in numerous charitable organizations that benefit a variety of causes, from assisting in-need community members to the local animal shelter. She is also extremely civic-minded, and is a Director on the Mammoth Lakes Board of Realtors and the 40 Acres Water Association, and is a member of the local Chamber of Commerce.

Nancy’s plan for the future is fairly simple: to continue building her business while also providing the exemplary customer service that has become synonymous with her name. “I take this business very seriously,” she says. “I’m responsible and I have a good reputation. My goal is to get the deal done no matter what it takes, and I never quit.”

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For more information about Nancy Davidson, please call 760-937-2301 or email Nancy@MammothCountry.com Copyright Top Agent Magazine 19

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How to Throw a Networking Event

that Can Put Your Business on the Map It’s hard to argue with the benefits of attending networking events—you make new connections, enjoy industry skill-building conversation, and expand your reach in the local business community. However, have you ever considered the benefits of hosting a networking event?

Instead of attending as a guest, you’ll be the wizard behind it all. Throwing a networking event can position you as a local business leader, and you’ll be able to curate the experience to your tastes and goals. This idea may be tempting, but how do you pull it off? Review some Top Agent Magazine

of our tips and tricks below and you’ll be more than ready to throw a networking event that’ll put you on the map.

MAKE IT EASY FOR YOUR GUESTS TO SAY YES. From the outset, try to keep things as simple as possible for your guests. This means that e-invites should be structured, yet conversational.

Include a link to register online so that arriving to your event is seamless and requires no signup sheets or stuffy check-in procedures. Select a venue that’s relatively well-known and central

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Throwing a networking event can position you as a local business leader, and you’ll be able to curate the experience to your tastes and goals. to your area. It should also have easy-to-access parking so that attendance is streamlined and hassle-free. Also consider sending an automated event reminder the day before and the day of the event—that way you’ll set guests up for easy attendance that they don’t have to debate.

CREATE A THEME. Capitalizing on a holiday or local event is a great way to drive attendance to your networking function. While getting to know area professionals is a worthy reason to meet up, you’re likely to engender a livelier ambiance if you incorporate a holiday or theme. This will inspire comradery among your guests, in addition to giving your event a natural focus. Major sporting events, a Thanksgiving themed pie bakeoff, or a spring cleaning themed community volunteer day can generate more interest than your average mixer.

GET CREATIVE WITH YOUR GUEST LIST. While you may be trying to keep your invite list industry-specific, you may benefit from casting a wider net. Invite area entrepreneurs, young professionals, collegiate professional organizations, and even friends and family. You never know what sort of connections will be made, and high attendance is key to keeping the energy of your networking event at a high tier. Don’t worry about only collecting info from realtors or brokers or mortgage pros. Instead, create a 22

sense of community so that opportunities flow naturally and conversation remains diverse.

BE THE BOSS. As host, it’ll be your job to play matchmaker and drive conversation at your networking event. This means that you’ll get to know more people, but it also means you’ll be able to create connections between different professionals and businesses. You can maximize your matchmaking abilities by planting a few socially-minded friends around to drive additional conversations. Your goal is to keep people talking and to be outgoing. It should also be your goal to follow-up once the event is complete. Use this as an opportunity to continue to connect different people you met, or to follow-up with coffee or lunch with someone you found interesting. Try sending out a group thank-you e-mail to your guests after the fact, telling them to keep an eye out for your next event, or to get in touch with you for any questions or contact information of fellow attendees.

While it may feel like a risk to throw a networking event, it’s a risk worth taking. By positioning yourself as the host of your event, you’ll drive awareness to your business and brand, and build up the local professional community in a way that’s sure to draw good will your way.

Keep these ideas in mind as you go about planning a memorable networking event of your own, and above all—have a good time and others will follow suit.

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CINDY CHIN, MBA BROKER CCREA CIPS TRC With her Chinese up-bringing and multi-faceted cultural and comprehensive educational backgrounds, not only has real estate always been Cindy Chin’s passion but she is also well-prepared for this cut-throat and competitive business. She started in commercial real estate investment back in 2004; later on she added residential real estate to her repertoire.

Hard work does pay off! With her perseverance and strong work ethic Cindy has become one of the most successful agents in Orange County. She was the Diamond Circle Receipt for multiple consecutive years at Coldwell Banker before joining and building her team at Keller Williams. She has been awarded Platinum Top Agent and has consistently ranked #1 in the KW Newport Beach Office and in KW Global Top-50 worldwide. She has also been featured in Coastal Magazine as the one of the Top Agents in Orange County and in Chinese IDS Magazine as one of the Top Brokers in L.A. “I only want to focus on what I’m good at. I have a worldwide network connecting sellers and buyers.

I enjoy helping them reach their real estate goals and objectives, and putting a big smile on their faces. I feel my value and ability get validated. On top of that I am either reconnecting with old friends or making new friends throughout the whole enjoyable process—and that’s really what gets me going every day. I am a big believer in ‘Do what you enjoy and enjoy what you do!’” Cindy says.

Cindy focuses her work on Newport Coast, Irvine, Lake Forest, Laguna Niguel, Laguna Hills, Mission Viejo, Tustin and the surrounding cities in Orange County. She’s an expert on the area, where’s she’s been a long-time real estate investor herself. “I know my market well because I invest in it myself,” she explains. Her team members also serve the area from San Diego to Beverly Hills, and from Arcadia, and San Gabriel to Walnut. In terms of clientele, most of Cindy’s sellers are non-Chinese. Many of her clients have recently moved to US from China, and are interested in buying in Irvine, which is one of the safest cities with the best school districts in the country. Cindy speaks Mandarin, and her team members speak Mandarin, Shanghainese, Cantonese, Taiwanese, Vietnamese, and Spanish. “We have a very diverse group of talents,” she explains. Cindy has an extensive financial and investment background and work experience. She had worked for JP Morgan, Fidelity Investments in New York City, and Merrill Lynch in Newport Beach. “I am able to discuss with my clients, their CPAs, and lawyers intelligently about how they should structure their real estate acquisition. I’m analytical and I do a thorough market research for each deal that I work on; especially when it comes to commercial real estate detailed due diligence is a must!” she says. “I’m coming from the financial world and I know how money works. I know how to work with their mortgage loan officer or financial advisor to package their application to get them the Top Agent Magazine

best interest rate and the best deal.” Most of her clients, both sellers and buyers, are successful entrepreneurs, engineers, financiers, bankers, and small business owners. They are sophisticated and well-educated and appreciate Cindy’s expertise and ability to help them make savvy investment decisions.

When it comes to marketing listings, Cindy really stands out from her competitors. “My marketing is worldwide,” she says. She conducts a thorough social media campaign in the U.S. and Asia.

Unlike most of other agents who just wait for the buyer to show up, she proactively markets her listings through various online marketing methods, paper-based circulations, social media exposures, etc cetera. As a result of her track record, stellar production, and impeccable reputation, she’s received referrals from her past clients, friends and colleagues from all around the world including Australia, Seattle, Vancouver, New York, Boston, San Francisco, and even London. “They know how serious I am about this business and how well I take care of my clients,” she says. Her clients and friends usually describe Cindy as easygoing, approachable, dedicated and with a great sense of humor.

Cindy travels between US and China at least twice a year to connect with friends, clients and family. In her spare time she sits on the Board of several Chinese golf associations, and she has hosted golf tournaments to raise funds for children living in poverty and provide them with school tuition in 200+ schools in China. Besides being an avid golfer, she’s also a competitive ballroom dancer and loves classical music. She also sits on the Pacific Symphony charity event committees and helps with fundraising for good causes. She has a big heart for her dogs and spoils them rotten; but when it comes to work, Cindy is serious and a perfectionist. “Either I do it well or I don’t do it at all!” she says.

To find out more about Cindy Chin, email cindy.chin@royalglobalgp.com cc: info@RoyalGlobalGP.com, call 949.698.0117, or visit RoyalGlobalGP.com www.

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ANTHONY HOLLAND Anthony Holland’s journey in real estate began when he was just nineteen years old and working in escrow. He had taken on the role in hopes to discover what professional path to pursue long-term, but soon developed a passion for real estate and spent the next few years rounding out his skillset.

He earned his license in 2005, then began working in mortgages, handling escrows by day before pivoting again when the downturn hit. For a few years, he applied his industry expertise as a title representative and property manager, but ultimately returned to his favored role as an agent. Six years ago, he earned his broker’s license and began a new chapter. Now, Anthony has set himself apart as an agent well-versed in all aspects of the industry, with an entrepreneurial streak and the track record to match.

Today, Anthony spearheads his work under the banner of Windermere Homes & Estates and as the head of Holland Group Properties.

At this point in his career, Anthony has managed to drive a significant portion of his business through repeat and referral clientele.

In one particular case, he helped a for-sale-by-owner property that hadn’t found success sell their home for $1.6 million, which then resulted in a warm referral and a double-ended sale worth $2.8 million. To account for his results-driven approach and high rate of referral, Anthony cites professionalism, tech-forward strategies, and the foundational principles of good business. “We treat our business seriously,” Anthony says. “We dress the part every day and guarantee to our clients that nobody can out-work us. That’s a philosophy I’ve passed on to the agents on my team. We stick to the old-school basics of good business and client service, and it has always paid off.”

Likewise, Anthony has made a name for himself in the Coachella Valley region in which he lives and works. Based in Palm Desert, he leverages his in-depth regional knowledge, professional experience, and marketing prowess to exceptional effect. Many of the homes he works with are in the multi-million-dollar range, and Anthony has built a reputation as a creative problem-solver and a diligent client advocate. “Being well-respected and well-known in the desert

community plays a big part in what I do,” he says. “We have great relationships with the many agents who work in the area, and we make a consistent and straightforward commitment to quality. That’s what has made us successful and it’s what’s resulted in some of the highlights of my career.”

When it comes to listing properties, Anthony accounts for every detail and nets digital exposure far and wide. He begins by incorporating professional photography and video for every property he represents, along with aerial photography, walkthrough videos, virtual tours, and Matterport 3D renderings to provide prospective buyers with an immersive picture. Then, he secures visibility across the leading online listing platforms, with exposure reaching as far as Europe and Asia. Through social media, he enlists targeted and promoted ads that lure prospective buyers, while creating local buzz through print ads in regional publications and impressively hard-bound brochures that showcase properties amidst a high-end backdrop. Whether representing buyers or sellers alike, Anthony most relishes the opportunity to work alongside people in pursuit of their real estate milestones. “I love working with people and I’m confident in my ability to represent their best interests,” he says. “I enjoy the challenge and the pay-off. It’s incredibly rewarding to help people achieve their goals and make a living doing it.”

Beyond the office, Anthony gives back to his community through volunteership and contributions to his niece’s school and to the local chapter of the Boys & Girls Club. He also participates in golf fundraisers that support worthy causes, and contributes much of his time and energy mentoring up-and-coming agents seeking guidance as they build their careers. In his free hours, Anthony most enjoys time spent with his two children, riding motorcycles, and fishing.

As for the future, Anthony intends to continue his team and brand’s steady growth in the area, with plans to one day open his own office.

“I started my real estate sales career when I was twenty-nine,” he remembers. “At thirty-five, I’m still considered somewhat young in this business, but I plan to own my own brokerage in the future, and that’s been my goal since day one.” Now, with six years of experience and insight behind him, the future looks assuredly bright for Anthony Holland and his team at Holland Group Properties.

To learn more about Anthony Holland, email HollandRE@gmail.com, call (760) 651 – 2806, visit AHollandProperties.com,https://www.facebook.com/pages/category/Real-Estate-Agent/Holland-Group-Properties-325918360912959/ or visit his Facebook page here. www.

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Thinking of Listing?

Nine Ways to Get Ready The less time a home spends on the market, the more likely it is to sell at or above list price. That’s why our Top Agents recommend getting a property ready for marketing well before listing. Anyone who is even just starting to think about listing will benefit from some basic upkeep and pre-staging work. Even if you decide now is not the time to list, you’ll enjoy these simple improvements around the home.

With the right local resources, most pre-listing preparations take less than a week and will make the formal staging process simpler for all involved.

Ask Top Agents in your area for referrals of local pros to hire. Once you’ve selected your Top Agent, keep yourself open to his or her opinion on other TLC to help decrease your home’s market time.

1. Inspection: The last thing a seller or buyer wants is a surprise at

inspection. That’s why a complete inspection before listing is so valuable.

Many necessary fixes, such as minor roof or appliance repairs, can be discovered and repaired in less than a week. If inspection uncovers a major issue, any Top Agent will tell you that this knowledge is power; disclosing and expecting to take responsibility will increase buyers’ trust without affecting market time.

2. De-Clutter: Take a little time to pack away surplus furniture items and

extra knick-knacks, papers, books or occasional-use items throughout your house. Remember this may require boxing away video game supplies or packing up comfy throw pillows and blankets. Move these items temporarily into closets, the garage or attic with the assumption of possibly renting a storage unit just before listing.

3. Paint: Whole-house painting is likely not necessary, but consider touching

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such as bathrooms, the office, family room and indoor recreation spaces.

Also consider a little varnish on the front door or banister.

4. Artwork and Decor: Take a neutral look at your décor. Better yet, ask a

Top Agent to do so. Buyers should be able to picture themselves living in your home. While your Top Agent may not advise you to appear generic, you’ll likely need to thin out any shrine-like displays to family, hobbies or cultural interests.

5. Deep-Clean Housekeeping: After you’ve de-cluttered and touched up

the paint, request a deep cleaning from your housekeeping service and weekly cleanings thereafter. Make sure they pay attention to details like dusting or vacuuming window treatments and lampshades or wiping smudges off door jams and baseboard moldings.

6. Carpets and Rugs: Bring in the pros, but don’t just clean the carpets.

Because the cleaners will be moving furniture anyway, ask them stretch and tighten any buckled areas of carpeting. Doing so now saves the trouble of having to credit your buyer for this following final walk-through. Also consider removing small area rugs to let the beauty of your hardwood floors shine.

7. Look at the Loo: Buyers may not notice a brand-new toilet seat, but they

will turn up their noses at the one with the broken hinges. Freshly replaced toilet seats, faucets or doorknobs in heavily trafficked bathrooms can go a long way in first impressions.

8. “Mow & Blow”: Consider buyers as guests you want to feel welcome

as they ascend the front walk. If you don’t already have one, hire a weekly gardening service to keep up with the mowing, weeding, pruning and basic maintenance outside so you can focus on other things.

9. Staging: Once you’ve selected a staging professional for the finishing

touches, ask them and your Top Agent for final recommendations on day-today upkeep, storage options and what-to-do (or what not to do) while your house is on the market.

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Top Agent Magazine

LISA NEUGEBAUER With a long and successful career in the real estate industry, Lisa Neugebauer has a clear talent and passion for her work. She decided to become an agent in the 80s, and hasn’t looked back since. Today, she works with Rancon Real Estate in Murrieta, California, serving the southwest side of Riverside county. “I’ve been in this area for 30 years, and at this point, at least 94% of my business is repeat and referral. That’s a huge portion of what I do,” she explains. While Lisa’s history in this area has helped bring her to this high percentage, her character and integrity have also had an impact.

“I have a desire to make sure what I do for the client is what I would do for my family,” she explains. “I make sure they’re protected as best as possible.” This includes learning about their goals and ambitions, so she knows how to better serve them. “Sometimes I find out that it’s not the best time for them to sell, and if that’s the case, I will encourage them not to.” Lisa does not pressure clients, wanting only what is right for them. “I find out what’s best for my customer, not what is best for me. When it’s all about you, you don’t make the right choices. When it’s all about them, you definitely make the right choices.”

Lisa makes it a priority to listen to her clients so she can bring them towards their goals. “I’m diligent in making sure that what they want is what I try to find for them.” When it comes to staying in touch during and after the transaction,

Lisa stays hands-on, calling them and meeting them in person rather than reaching out by email. She also hosts open houses frequently and makes sure that people know she can help when it is time to buy or sell.

After the transaction, clients leave five-star reviews about their time together. One recently said, “Lisa is absolutely the best real estate agent we have ever worked with. She listens to her clients and what is most important to them and shows properties that fit their criteria. She goes above and beyond as a Realtor and sincerely cares about her clients. Lisa truly amazed us all the time. She is extremely detailed, knowledgeable in all the processes and laws and was in constant communication with us throughout the entire process. We highly recommend her services as an outstanding real estate agent and a person that truly cares about her clients.”

Another important part of Lisa’s work is her involvement with the California Association of REALTORS. She has been the state director there for the last ten years, serving three terms. Lisa also attends a weekly group meeting for business professionals. “There’s one person from every avenue of business, and we try to help each other grow.” She and her husband are investors in an upcoming winery as well, with her husband serving as managing partner.

In the future, Lisa wants to continue learning and growing.

“I want to continue being the best I can be, and bringing the most education to what I do.” She will no doubt enjoy every minute of the journey. “I love helping people. It’s a good feeling when you’ve done a great job and you get to see them happy at the end.”

For more information about Lisa Neugebauer, call 951-294-1834 or email lneuge@rancon.com, visit her Facebook

https://www.facebook.com/Murrieta-Listings-154644154641791/?ref=bookmarks

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