SOUTHERN CALIFORNIA 10-22-18

SOUTHERN CALIFORNIA EDITION

7 REASONS WHY

YOUR PROSPECTS AREN'T TURNING INTO CLIENTS

COOPERATION, NOT COMPETITION, CREATES MUTUAL SUCCESS FOR AGENTS FEATURED AGENTS

JOLIE LEYDEKKERS

COVER STORY

CHAD LEWIN

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JOLIE LEYDEKKE

Citing her number one motivati as being a single mom and setti an example for her daughter, T Agent Jolie Leydekkers of Wind mere Homes & Estates in sunny Pa Desert, California is a Realtor w approaches her job with a combinati of integrity, honesty and enthusias One of the most sought-after agents CHAD LEWIN JOLIE LEYDEKKERS the entire Coachella Valley, Jolie ha solid track record for obtaining qui sales for top dollar in upscale desert communities that include Quinta, Palm Desert, Rancho Mirage and Palm Springs. In 20 alone, she has already sold forty-five homes, and she is reco CONTENTS nized in her office as their number one agent.

4) COOPERATION, NOT COMPETITION, CREATES MUTUAL SUCCESS FOR AGENTS 13) 7 REASONS WHY YOUR PROSPECTS AREN'T TURNING INTO CLIENTS

Jolie became a licensed Realtor in 2005, though long before th 17) 5 REASONS WHY she had a hand in the business as a home-flipper, alongside h YOU “We NEED husband. were A justMENTOR buying and flipping properties both Orange County, and here in the desert,” she explains. “We had lot of success with that, and a lot of luck. The process just cam 20) 7 DEADLY easy to me.

I was findingSINS all my own properties and doing mo ofOF the PERSONAL legwork, so I decided to save some money and just g BRANDING licensed myself.” Having grown up in the desert, Jolie fou almost instant success, mostly generated from her long-ter sphere of influence. In her very first year, in fact, she receiv her first Realtor of the Year award, which has been followed numerous other awards and commendations in the years since.

Currently working with her twin sister, who handles much her backend operations, Jolie can boast of having a busine based about ninety percent upon word of mouth, a remarkab Phone 888-461-3930 | Fax 310-751-7068 achievement by any measure. When asked to account for th mag@topagentmagazine.com | www.topagentmagazine.com level of trust, Jolie points to a couple of factors. First would the without exceptional level of customer service she provides each a No portion of this issue may be reproduced in any manner whatsoever prior consent of the publisher.

Top Agent every one hertobuyers andaccuracy sellers.of“Ipublished pay a lot of attention Magazine is published by Feature Publications GA, Inc. Although precautions areof taken ensure the materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. detail with my transactions,” she says, “and I do a lot of han To subscribe or change address, send inquiry to mag@topagentmagazine.com.

Published in the U.S.

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Cooperation, Not Competition, Creates

Mutual Success for Agents When people get along during a business transaction, everyone comes out happier. And in a service industry like real estate, agents have the power deliver that happiness. By working cooperatively, sharing advice and helping each other help clients, agents not only enhance their own reputations, but that of real estate in general.

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“Bring everyone together” Matt Kobelski, with Credentials Real Estate Group in Massachusetts, points out that providing good service involves more people than the party you’re representing. “I’m not afraid to bring together all the parties in a deal and say, ‘OK, let’s figure out a solution that works best

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Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem

for everyone,” he explains. “My goal is to avoid being adversarial.” Real estate, he believes, should always be a field in which each person can win. “It’s about working toward a mutual goal, shaking hands, and walking away happy that a seller sold, a buyer bought and everyone got what they wanted.”

But Is it that simple? Most agents have experienced the ways conflicting personalities and tension during a transaction can heat up even the most cordial relations. In reality, however, it’s more productive to let down your guard and work with others as a team than it is to allow stress and competition to preside. South Florida REALTOR® and broker associate, Risë V. Siegrist, for instance, has zero interest in competing with other agents. “It’s more important to be professional and associate with competent, caring people,” she says. By serving others with a cooperative spirit, experienced agents like Risë set an excellent example for emerging real estate stars. Risë hopes to be a model for the next generation of agents, training people who may one day become part of her team.

Risë’s position on cooperation inspires more reasons for nurturing relationships with other agents. Over the decades, many agents change brokerages several times. Who knows if that agent across the table will one day work at the Top Agent Magazine

same brokerage you do? Perhaps you’ll even have an opportunity to partner on an exciting, future transaction. Good relations keep doors open to endless possibilities.

Co-listing cooperation Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem. In fact, some agents cleverly capitalize on their collective attributes, rather than competing against one another. South Carolina REALTOR® Kimberly Pannit is a perfect example of the universal benefits of co-listings. Although she has always been an independent agent, Kimberly works hard to form professional alliances that give her business the feel of a cooperative network across brokerages.

This cooperative approach may be nontraditional, but it benefits clients in unique ways. By working closely with agents at other brokerages, she shows how agents can improve client service while helping one another.

Kimberly’s cooperative approach began in her own neighborhood, where an agent friend from a different brokerage also lives. “Several years ago, I approached her because both of us were friends with our neighbors. I asked, ‘Why don’t we give our neighbors superior service and

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co-list together? We both love our area and are passionate about our jobs, the location and schools.’” She also didn’t want to make their mutual friends choose between them when they could work together. “I said, ‘Let’s give them amazing service together!’” With their brokers’ permission, two weeks later the agents co-listed their first home and put extra energy into ensuring uninterrupted client service.

Networking and “Co-opertition” When the ultimate goal is to match a client with the perfect home or create optimal terms of sale for a listings, networking with other agents can facilitate that ideal buyer-seller match.

Nashville REALTOR® and broker/owner Lisa Land embraced every opportunity to contribute meaningfully to the real estate industry and to her local market, even before building her own team. “Agents would frequently ask me for help or advice,” she says, noting that she shares, rather than guarding, the methods she uses to get through difficult or confusing transactions. “I was fortunate to have great mentors when I started in real estate, so I’m always

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willing to offer help, even to agents outside of The Luxe Collective.”

Meanwhile, on Cape Cod in Massachusetts, Janet Leigh Scott describes the climate between agents as relaxed and professional. “While the real estate market is highly competitive, we’re truly a ‘co-opertition’ market; agents work together and a have greater sense of community than you might experience in off-island brokerages,” Janet says. “If I have buyer coming into town, I’ll reach out to agents I’ve done transactions with to ask if they have anything coming up that might not be on the market yet.”

Even in hot, competitive L.A. real estate, independent agents such as Andrej Nagy of The Agency RE knows the importance of receiving and providing professional mentorship.

“My relationships with clients are extremely important,” he says. “But my relationships with agents on the other side of a deal are also important.” For REALTORS® like him, working smoothly with other agents is a privilege.

Doing so builds rewarding relationships while ensuring win-win transactions for everyone at the closing table.

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CHAD LEWIN Top Agent Magazine

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CHAD LEWIN Based in Los Angeles, Top Agent Chad Lewin leads The Lewin Estates Team. They serve all of Southern California.

How did Chad Lewin become known throughout Southern California as being as talented at real estate as he is racing motorcycles? For Chad, real estate was literally a family affair. “My mom was actually a big 8 Copyright Top Agent Magazine

producing Realtor, so I grew up around it,� he explains. Chad received his license in 2008 and worked in real estate part-time while he was also racing motorcycles professionally. In 2016, he began working in real Top Agent Magazine

estate full-time and he now leads The Lewin Estates Team which includes three additional agents, Richard Hall, LaLa Carballo, and Lauren Kinkade-Wong. Together they serve all of Southern California.

Chad returned to motorcycle racing in July 2018 and has brought his success and relaTop Agent Magazine

tionships from the motorcycle racing world to his real estate business. “I do a lot of cross-marketing with racing and real estate, mixing the two together,” he explains. As a result, he’s constantly traveling throughout Southern California from the Santa Clarita Valley to Los Angeles, Orange and Ventura Counties. Chad’s dedication to customer serCopyright Top Agent Magazine 9

vice and going above and beyond for his clients has resulted in a high percentage of repeat and referral clients. “I’ve never had a client I worked with use any other realtor,” he says.

What sets Chad apart from his peers in the industry? “I’m a perfectionist,” he says. “I lose sleep if I can’t keep everyone happy.

My number one goal is to make everyone happy, not just the clients, but all of my staff and everyone on my team as well.” Chad understands that in today’s world, most buyers start their search for a home online. He 10Copyright Top Agent Magazine

shoots popular video tours of each listing geared towards the type of person to likely buy the home. He has professional photography and videography taken of each listing.

He also hires professional graphic designers for all multimedia advertising, and a social media specialist who conducts a thorough marketing campaign for each listing.

The result of this modern, professionalized approach is often a stress-free sale at a competitive price.

Chad’s motorcycle racing keeps him on television and in the news, which helps him stay Top Agent Magazine

in touch with clients via social media. “I’m big on using social media to keep in touch with all my spheres. I also text and call, asking people how I can help them grow their business. I really try to find a way to help everybody, not just with real estate but with anything in general,” he says.

After working with Chad, his clients rave that he keeps the process light, simple and fun. “Real estate can be nerve-wracking, stressful and emotional,” he says. “But, ultimately, it should not be like that. I let my clients know that it’s my job to alleviate Top Agent Magazine

the stress for them.” His clients appreciate that he takes the time to share his expertise and explain each step of the process. “I flip homes myself as well, so I know a lot about houses. I know what I am selling.”

To give back, Chad hosts fundraising events for the Michael Hoefflin Foundation for children’s cancer. “We’ve raised thousands of dollars for them,” Chad says. He’s currently collaborating with a local school in the Santa Clarita Valley to raise money for children to travel to Third World countries to conduct beneficial charity projects. Chad is currently Copyright Top Agent Magazine11

building a real estate race team to compete in the MotoAmerica Championship in 2019 that will be sponsored by Chad, a large brokerage and a lender. “We’ll be reaching out to people to grow the brand, and also bring motorcycle safety awareness to everybody.”

For the future, Chad plans to continue growing his business in multiple marketplaces

and even expand outside of California. “For people who have had previous negative experiences with an agent, I want to show them real estate can be great for investing and make sure they have a good experience!” Now those are worthy goals that, with his expertise and enthusiasm, Chad is sure to achieve!

To find out more about Chad Lewin, email Chad@TeamLewinEstates.com or call (310) 903 - 7946.

You can also check him out online at TeamLewinEstates.com www.

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7 Reasons Why Your Prospects Aren’t Turning Into Clients Real estate experts suggest prospecting daily so that your sales pipeline never runs dry.

But sometimes all that effort doesn’t translate into results. If your prospects aren’t becoming clients, there’s a reason, which is better than it sounds because that means you can fix the problem.

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1. You’re Too Slow The Association of Real Estate License Law Officials estimates that there are about 2 million active real estate licensees in the United States alone. Of course, not all these individuals are working in the same markets. Nonetheless, that

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If your prospects aren’t becoming clients, there’s a reason, which is better than it sounds because that means you can fix the problem.

means that realtors face a lot of competition. If you are slow to respond to messages from prospective clients, someone else is sure to beat you to it. As a rule of thumb, it’s best to return calls and emails within 24 hours.

If you’re too busy working with active clients to return the phone calls and emails of prospective clients, consider hiring a real estate assistant who can help take administrative or marketing tasks off your plate.

2. They Don’t Trust You There are different reasons why a client might not trust you, some of which overlap with others on this list. When a client asks you a question, do you answer it directly or do you sidestep it?

Do you have testimonials and reviews from happy clients publicly available? Do you have an online presence? Social proof of your skills and knowledge is key.

3. You Don’t Seem Knowledgeable Enough Is your client constantly coming to you with new listings or marketing ideas rather than the 14

other way around? Do they mention real estate and finance terms you’ve never heard of or ask you questions you’ve never thought to ask yourself? Every agent starts somewhere, but if this seems to be a pattern, it’s one clients will pick up on too.

Your clients want to know that you will add value to their home buying or selling experience, and part of that value is your expertise and passion.

4. You Have No Web Presence It’s not enough to be on Zillow or have a Facebook page. There are clients who don’t use these platforms, and at the end of the day, you don’t own the content or your access to it. Both platforms could suddenly go out of business and any following you’ve gained could be lost.

It doesn’t cost much to create and maintain a website today. If customization matters little to you, sometimes you can even get up and running for free. At the very least, it’s a good idea to invest in a domain name because yourwebsite. wordpress.com looks a lot less professional than yourwebsite.com.

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5. You Don’t Seem to Care When clients don’t think you care, it usually means they don’t feel like you are listening.

You may have systems, processes, and a proven marketing strategy. You may like to get right down to business, but to your client, this isn’t just business—it’s their life and their family’s livelihood.

When your client tells you what’s important to them, they want to make sure that you really hear them. Make sure your body language conveys that. Slow down. Shut your office door.

Make eye contact, nod your head, and pause before you speak so that they understand that you’ve put thought into your words—that they aren’t simply lines from a script.

6. You Use Too Much Jargon Remember that your clients don’t speak real estate. At most, they might buy or sell a home once every few years. They hired you to be their advocate and may even expect you to be a bit of a teacher too. Use layman’s terms so that your

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client fully understands how the two of you will work together.

7. Your Target Audience Is Everyone Your clients are home buyers and sellers, yes, but who is your ideal client? Some specialties you might consider are college students and recent graduates, working professionals, military families, seniors, CEOs, or other high-profile clients.

As a newer agent, your target audience might be anyone who will hire you, but over time, you might find that you click more with certain clients, that their lifestyle is similar to yours, or that their goals align with your mission. Whatever the reason, marketing your business to this “ideal client” rather than every potential client will make selling your services easier.

Remember: It’s within your power to alleviate your client’s concerns, but understanding why your prospects aren’t turning into clients is a good start.

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5 Reasons Why You Need a Mentor As great as it might feel to start your own business, and be solely responsible for its success, at some point, every entrepreneur reaches the limit of their potential, and needs a boost that only experience can provide.

But how do you get a lifetime of experience when you’re just starting out? Sure you can read countless books, but no book can replace the real life experience and advice of a mentor.

Mentors not only provides valuable insights, but they also have access to valuable connections as well. In fact a majority of the Top Agent Magazine

most successful CEOs and entrepreneurs in the country have said that having a mentor early on was instrumental in their success.

Here are some of the reasons why.

1. They’re able to see where you need improvement, when you can’t When you’re working non-stop to get your business off the ground, you might feel sensitive to any criticism from people who aren’t going through what you are. A good

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mentor knows exactly what you’re going though, and has probably made every mistake. When you’re in the thick of it, you might not be able to see where the problems are. A knowledgeable outsider, who knows exactly where you’re at and has only your best interests at heart is just what you need.

When you have a trusting relationship with someone like that, you will be more willing to listen to that brutal honesty, even if that constructive criticism stings.

energy into it. They can see things in a completely logical way and guide you based on the facts rather than emotion. A good mentor helps you work smarter, not harder. They help you focus on your goals and how to get there, as well as setting boundaries for you so you don’t overextend yourself. They teach you how to say no and help you let go when you need to move on from a setback.

2. They will encourage you to think outside of the box

In addition to expertise, building a strong network is something that can only come with time. A mentor will most likely have that already, giving you access to people and resources that would take others years to gain. These connections will lead to opportunities that might never have happened otherwise. It’s also a great confidence boost knowing that your mentor trusts and believes in you enough to invite you into their inner circle.

Years of experience can give someone a great idea of what works and what doesn’t.

They’ve seen things first hand, not just in theory. At the same time, mentors recognize the importance of taking chances, calculating risks, as well as cutting losses and moving on. A good mentor isn’t trying to encourage you to be a carbon copy of them, they are trying to create the best ‘you’ possible. That includes encouraging you to take chances, and then being there pushing you to keep going forward if it doesn’t work out.

A good mentor knows that even failures can be opportunities.

3. They take the emotion out of decisions and help set boundaries Unlike you, a mentor has no emotional investment in certain business approaches that you might have decided to try. There’s nothing harder than admitting something isn’t working when you’ve put a lot of time and 18

4. Networking

5. Encouragement At the heart or it all, a mentor offers you encouragement and motivation along the way, in good times and in bad. After a failure, it can be hard to get back on track and keep forging ahead. It helps to have someone who has spent year getting back up after being known down and coming out stronger than ever. It’s during those moments, when you feel alone and isolated, that having someone around offering you advice and positive feedback will be a much needed salve. They’re your cheerleader, they want you to succeed, and hopefully, you’ll pay it forward one day when you become as successful as them.

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and they don’t care for sudden changes in procedure or lifestyle. They also like activities they can start and finish.

Compliants are thinkers. They’re always wondering how things work.

They want practicality, logic, fairness and a systematic approach. When talking to thinkers give facts, documentation and data. They seek accuracy.

They’re motivated by standards of high quality, limited social interaction, detailed tasks and logical organization of information.

7 Deadly Sins of Personal Branding

some personality assessment tools can cost thousands of dollars, but at Corcoran Coaching, we’ve opted for a much more affordable offering: a free DIsC assessment. Just visit www.corcorancoaching.com/behavioralstyle. php and you’ll be guided through a quick questionnaire to learn your own What is a style ‘personal Just likeothers com- as sistently dominant andbrand’? how to read well. (across all marketing platforms), pany or product branding, it’s built around a well-defined brand can elevate agent recimaging and messaging that is designed to ognition and help to establish credibility Yes, understanding people, listening to their needs and wants and responding create a feeling. And in the case of personal and authority. However, when executed appropriately all takehow work But because realare estate is a people branding, it influences you and wantattention. others incorrectly, the effects lackluster at best, business, it’s simply a must.

And the better at it you become, the to feel about you. From your photos to other and harmful at worst. To help you better avoid living as an or broker. brandyou’ll images,make elements andagent even content, theI promise. pitfalls of personal branding, we’ve there is a lot that goes into creating your compiled a list of what we feel are the 7 unique brand.to Displayed Best of luck you! correctly and con- deadliest sins.

Copyright©, 2015 BubbaNO Mills.

All rights reserved.

DIFFERENTIATION Branding about being known forvicereal estate agent who expressed to us that Bubba Mills isis not co-owner and executive president of Corcoran Consulting and Coaching Inc. (www.corcorancoaching.com/programs, 800-957-8353), an in international your profession.

It’s about being known she was already well branded her area. consulting coaching that performance coaching and for being and different in yourcompany profession.

If specializes She stated,in“When I walk into a restaurant theallimplementation sound systems Real Estate Companies, Mortgage agents were the of same, howbusiness would your in into my community, people already know Companies and Small Businesses. Bubba Mills is a nationally recognized inspirational customers know who to choose? Lack of I’m a real estate agent.” And while that and education speaker, coach and mentor to the top real estate agents and mortgage differentiation is out by more far the #1 personal is a great start, it’s nowhere close to succompanies.

To find about Corcoran Consulting & Coaching, call 1-800-957-8353 We love to tell the story of a cessful branding. Let’s assume I walked or branding visit us at sin. www.CorcoranCoaching.com.

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into that restaurant and noticed her. But I also noticed two other agents in the same restaurant. Now, who do I choose? Which

‘brand’ stands out to me? What lets me know that one of them is uniquely positioned to serve my needs?

and they don’t care for sudden changes in procedure or lifestyle. They also NO FOCUS like activities they can start and finish.

In business, you can’t be all things to all side of your specific focus. That would be people. Many have and failed.

In or- always quite difficult.

It does mean over work. time Compliants are tried thinkers.

They’re wondering howthat, things der to have business and brand, doneacorrectly), you approach. will do moreWhen and They wanta successful practicality, logic, fairness(ifand systematic you must define yourfacts, ideal custommore ofand the data. exact They kind ofseek business you talking toclearly thinkers give documentation accuracy. er and how you will super-serve that cus- want, and conversely, even stop doing They’re motivated by standards of high quality, limited social interaction, tomer. In other words, declare and develop the kind of business you don’t want. And detailed tasks and focused, logical itorganization of information. a specialty.

By being does NOT that’s what a great brand is designed to mean that you stop doing all business outaccomplish.

some personality assessment tools can cost thousands of dollars, but at Corcoran Coaching, we’veNO opted for a much more affordable offering: a free AUTHENTICITY DIsC assessment. Just visit www.corcorancoaching.com/behavioralstyle.

Recognizable personal brands can be very You should be able to ‘breathe your brand’ php and you’ll be guided through a quick questionnaire to learn your own clever and memorable, but if your brand in everything that you do. This is importdominant andlast. how to read as well. isn’t ‘you’,style it won’t If you try toothers put ant not only for your customers, but perout a persona that is different from your haps most importantly for you. There is Yes, needs and wants responding ownunderstanding and the way you people, live yourlistening life, peo- to their a tremendous amount of and confidence that ple will take notice overwork time. and The attention. most comes knowing youisare who appropriately all take Butwith because realthat estate a people incredible it’s personal brands weaveAnd pro-theyou portray, that become, you have the business, simply a must. better at itandyou thehabits, better fessional and personal intoorone. inspiration, knowledge and expertise to living you’ll make asqualities an agent broker.

I promise.

Your brand becomes an extension of you. back it up.

Best of luck to you!

NO CONSISTENCY

You can have a2015 recognizable memocards, postcards, brochures, etc. Other peoCopyright©, Bubbaand Mills.

All rights reserved.

rable brand, but if you don’t display those ple don’t see them nearly as often, so don’t branding correctly consis- viceapply or compare your own habits and Bubba Millselements is co-owner andand executive president of Corcoran Consulting and Coaching Inc. (www.corcorancoaching.com/programs, 800-957-8353), an international tently across all of your marketing plat- exposure to theirs. Repetitiveness in marconsulting andyou coaching company in only performance coaching and forms, it does little good.

In orderthat to specializes keting is not a good thing, it’s essenthe implementation sound systems Real Estate Companies, Mortgage accomplish this taskofwell, youbusiness must step tialinto for retention.

Once you determine the Companies and Small Businesses. Bubba Mills is a nationally recognized inspirational back from your marketing and see it the overall messaging and look of your brand, and education speaker, coach and mentor to the top real estate agents and mortgage way others To do.find Youout seemore yourabout socialCorcoran media Consulting that look should continuecall across literally companies. & Coaching, 1-800-957-8353 every day. You see your business every marketing platform you touch. orchannels visit us at www.CorcoranCoaching.com.

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NO CONTENT The ultimate goal of personal branding is comfortable producing is the key to keeping to become known as an authority in your it simple. No one wants to be bogged down andchosen they niche. don’t That caremeans for sudden or lifestyle.

They also withprocedure producing content.

But on the flip side, that youchanges must in likedemonstrate activitiesthe they can start and finish. knowledge, expertise and/ no one knows how much you know until or experience to back up your position. you share it. Great content demonstrates your knowledge and how helps your customers Content that are best expresses youThey’re and your always Compliants thinkers. wondering things work. at the same time.

In addition, it serves anbrand could be as simple as a series of They want practicality, logic, fairness and a systematic approach. When other purpose with search engine optimizaphotos, quotes, e-books, video shorts, etc. talking to thinkers give facts, documentation and data. They seek accuracy.

Choosing the type of content you’re most tion and attracting prospects online.

They’re motivated by standards of high quality, limited social interaction, detailed tasks and logicalNO organization of ACTION information.

CALL TO

You’re spending money to market across using other people’s money’. Your call some personality assessment tools can cost thousands of dollars, but at multiple platforms, so why not take the to action may change with different marCorcoran Coaching, opted for more affordable offering: keting channels or purposes, buta free you opportunity to extendwe’ve an invitation fora much DIsC Just with visityou? www.corcorancoaching.com/behavioralstyle. your assessment. prospects to engage It can should always, always have one. If you want people to do something, tell them a simple call be to action, such as ‘call me phpbeand you’ll guided through a quick questionnaire to learn your own you’d like them to do. That’s how you first’ or more ‘contact me others for a aswhat dominant stylespecific, and how to read well. free home staging assessment’ or ‘download my e-book and learn how to invest

move prospects one step closer to becoming customers.

Yes, understanding people, listening to their needs and wants and responding appropriately all take work attention. But because real estate is a people NOand FOLLOW-THROUGH business, it’s simply a must. And the better at it you become, the better with hundreds of agents, folWhyyou’ll is this included in branding, living make as an agentyou or may broker.munication I promise. ask? Because your brand is your bond. It’s low-through is at the top of the list when it comes to customer complaints. You don’t your handshake. When you say you’ll do Best of luck how to you! something, can people trust you if want to be that person. Putting an incredible you don’t follow through with your prom- message and image out there isn’t enough. must live up to those standards with ise? This is often elementMills. that people Copyright©, 2015theBubba All rightsYou reserved. forget altogether. And in fact, in our com- every customer, every transaction

Bubba Mills is co-owner and executive vice president of Corcoran Consulting and Coaching Inc. (www.corcorancoaching.com/programs, 800-957-8353), international ® Tonya Eberhart is the Branding Agent to Business Stars and founder ofan BrandFace , LLC. ® consulting andMichael coaching company that specializes in performance coaching Carr is America’s Top Selling Real Estate Auctioneer & BrandFace partner. and the implementation of they sound systems into Real Estatedesigned Companies, Mortgage Together, focusbusiness on personal branding and marketing to help real estate ® professionals become theBubba face of their & a star in their market. BrandFace Companies and Small Businesses.

Millsbusiness is a nationally recognized inspirational Real Estate Professionals is a book, speaking and and an exclusive and educationfor speaker, coach and mentor toprofessional the top real estateseries agents mortgage workshop for agents, and is currently active in 18 U.S. states, Canada and New Zealand. companies. To find out more about Corcoran Consulting & Coaching, call 1-800-957-8353 For more information, visit www.BrandFaceRealEstate.com. or visit us at www.CorcoranCoaching.com.

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JOLIE LEYDEKKERS Citing her number one motivation as being a single mom and setting an example for her daughter, Top Agent Jolie Leydekkers of Windermere Homes & Estates in sunny Palm Desert, California is a Realtor who approaches her job with a combination of integrity, honesty and enthusiasm.

One of the most sought-after agents in the entire Coachella Valley, Jolie has a solid track record for obtaining quick sales for top dollar in upscale desert communities that include La Quinta, Palm Desert, Rancho Mirage and Palm Springs. In 2018 alone, she has already sold forty-five homes, and she is recognized in her office as their number one agent.

Jolie became a licensed Realtor in 2005, though long before that she had a hand in the business as a home-flipper, alongside her husband. “We were just buying and flipping properties both in Orange County, and here in the desert,” she explains. “We had a lot of success with that, and a lot of luck. The process just came easy to me. I was finding all my own properties and doing most of the legwork, so I decided to save some money and just get licensed myself.” Having grown up in the desert, Jolie found almost instant success, mostly generated from her long-term sphere of influence. In her very first year, in fact, she received her first Realtor of the Year award, which has been followed by numerous other awards and commendations in the years since.

Currently working with her twin sister, who handles much of her backend operations, Jolie can boast of having a business based about ninety percent upon word of mouth, a remarkable achievement by any measure. When asked to account for this level of trust, Jolie points to a couple of factors. First would be the exceptional level of customer service she provides each and every one of her buyers and sellers. “I pay a lot of attention to detail with my transactions,” she says, “and I do a lot of hand-

holding.” Additionally, Jolie believes that her forward-thinking marketing approach – ones that are seen more frequently in larger cities – has set her head and shoulders above the competition. “I do a lot of fun social media syndication,” she says. “I do aerial photography with a drone, and I use only high-resolution professional photos. I offer my clients a lot.” Jolie has quite a few other tools in her marketing arsenal, including gorgeous virtual tours, slickly-produced YouTube videos, and because the Coachella Valley is home to many non-tech savvy retirees, she also advertises in local publications.

The appreciation Jolie’s clients feel for her is perhaps best illustrated by the glowing reviews she has received online, including this one of Zillow.com: “Jolie is the best Realtor we’ve ever worked with. We felt that Jolie was always making sure that we had all the information we needed to make the right purchase. Her guidance when negotiations came were spot-on. We would not hesitate to refer Jolie and we will definitely be using her for our future home purchases. In addition to Jolie’s awesome guidance, she is very efficient when it comes to all the documents involved, and she’s fast. She doesn’t mess around and we appreciate that.”

When asked what she loves most about what she does, Jolie grows thoughtful for a moment before replying. “I love facilitating the marriage between a buyer and the perfect home for them. When I’m working with a seller, I just love helping them achieve what they need, particularly if it’s a distressed situation where there’s been a death, or if it’s a short sale. That can be very trying and difficult, but I’ve been able to help so many people, and it’s very gratifying at the end of the day.” Jolie also points the freedom real estate gives her to spend time with her family, hike often, and to indulge in her passion for interior design.

Looking to the future, Jolie’s plans are fairly simple: to continue building her business while sacrificing none of the excellent customer service that has become synonymous with her name, and to constantly utilize new tools to set her apart from other Realtors.

For more information about Jolie Leydekkers, call 760 - 702 - 6736 or email Jolie@Jolie4Homes.com, or visit JolieSellsTheDesert.com www.

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