PENNSYLVANIA 3-21-22

PENNSYLVANIA EDITION

Turning Your Profession into a PASSION GOOGLE ADWORDS:

HOW TO MAKE GOOGLE DO THE WORK FOR YOU

COOPERATION, NOT COMPETITION, CREATES MUTUAL SUCCESS FOR AGENTS

FEATURED AGENTS

LISA GASPERONI CARMEN CARUSO KEITH CHENNAULT

COVER STORY

JENNIFER ROGERS

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Google AdWords:

How To Make Google Do the Work for You There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided advantage when it comes to attracting prospective buyers to your listings, as well as you as an agent. Google is easily one of the major superpowers of the internet, and they have one of the most powerful advertising tools available. Knowing how to utilize Google AdWords in the correct manner can make your internet advertising immensely powerful and possibly your best way to reach prospective buyers.

Google AdWords is also extremely cost-effective. This multifaceted tool gives you much more control over your advertising campaign than other more traditional methods. You can target specific audiences, choose the specific search terms, also known as keywords, that will bring up your ad in someone’s search results, and you can set a budget for each campaign that will dictate it’s reach and how long the campaign will run. Here are some tips for how to put Google AdWords to work for you.

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ent websites. You want to set yourself apart from every other real estate website users are viewing in their search for a house.

MAKE SURE YOUR ADS ARE GOING TO SEND USERS TO A SITE THAT WILL CAPTURE THEIR ATTENTION

You can spend an infinite amount of money on Google advertising campaigns, but if those ads don’t send users to a site that will capture and hold their interest, then you’ve just wasted all that money. Don’t put your cart before the horse. Make sure you are considering exactly where these ads are going to send users. To set up your website for success, at the very least you want to make sure users are greeted by clear call-to-action, such as a message that will encourage them to sign up for your newsletter or subscribe to your blog. You want to set up your website to maximize and capture the leads the ad campaign sends your way.

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BUILD CUSTOMIZED OR CUSTOM-MADE WEBSITES RATHER THAN TEMPLATE WEBSITES It is easy and tempting to use template websites, or to offer your agents template websites if you are a real estate manager or broker. While this offers a cost-effective solution to providing every agent with a website, it does little to set you or your agents apart and capture the attention of users that are used to seeing a wealth of differ-

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MAKE SURE YOU ARE OFFERING VALUE ON YOUR WEBSITE

Don’t simply use your website as a kind of brag sheet. Let users know what makes your particular services valuable to them. Highlight your expertise in a certain location through tools such as blog posts, providing market updates, or giving pertinent information on a unique type of property. This will ensure that your online advertising campaigns are much more successful.

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LOCATION IS EVERYTHING!

Location is everything in real estate, and the same holds true for Google AdWords. You can target specific locations in your ad campaign. While one approach is to focus on the area around your location, a more advanced approach would be to link AdWords campaigns to your Google My Business account. This is a Google service that includes your address in the ad, allowing people to then click on it and see exactly where you are located on a map.

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USE GOOGLE ADWORDS IN YOUR CAMPAIGN TO EXPAND YOUR BUSINESS IN GENERAL

Focus an AdWords campaign on expanding your business by incorporating specific zip codes and neighborhoods that will help you establish a presence in an area where you would like to increase your real estate business. Making sure that your ad appears in search results that are related to the real estate in a specific area will help shape the image and brand of your business as well as bring in new leads.

HARNESS THE POWER OF DATA

When you run a Google AdWords campaign Google Analytics captures a wealth of information about your target client demographic.

You can gain real insight into your online visitors, such as when they visit, what they do and look at on your site once they get there, and what search terms they use. You can use all of this information to grow your business. Use Google Analytics to determine which users (location, gender, age) are utilizing specific aspects of your site, such as looking at multiple listings, reading your blog, etc. You can then use this information to target these specific demographics in your AdWord campaigns, Gmail ads, the Google Display Network, and other advertising.

Using the internet to help advertise your business and your listings is one of the smartest moves you can make as an agent in this modern age. However, you don’t want to simply go into the process blind or you’re wasting a lot of potential resources and data that could make all the difference. To reap the benefits of Google AdWords, you must apply an intelligent strategy to using these campaigns.

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JENNIFER ROGERS

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Top Agent Jennifer Rogers is a Buyer Specialist with The Jennifer Hollister Group at The Joy Daniels Real Estate Group, where she assists clients throughout Cumberland Valley, Dauphin County and the Greater Harrisburg area.

Born and raised in Silicon Valley, Jennifer Rogers has always possessed an entrepreneurial spirit. After graduating from college with her major in advertising and minor in marketing, she would launch her career in commercial real estate development, sales, and property management, facilitating transactions for leading tech companies like Facebook, Pinterest, or Motorola across the states of California and Arizona. But upon relocating with her husband to Hummelstown, Pennsylvania, she decided the time was right to transition into residential properties. The reason Jennifer chose to transition to residential real estate was both driven by personal and professional goals.

While the commercial real estate industry had laid the foundation for her to be a successful professional female in a very demanding and stressful industry, she was ready to take control of her professional growth and live a more balanced work/family life. Jennifer strongly believed that she could design a career path that not only was rewarding and fulfilling to 8Copyright Top Agent Magazine

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her, but also allowed her to not miss out on any of the extra curricular activities of her family.

Today, Jennifer is a Buyer Specialist with The Jennifer Hollister Group at The Joy Daniels Real Estate Group, where she assists clients throughout Cumberland Valley, Dauphin Top Agent Magazine

County and the Greater Harrisburg area. There, she has found fast success as an agent, earning Rookie of the Year and Chairman’s Club honors in 2021 alone. Leveraging her elite negotiation skills and years of experience in the commercial sphere, she has cultivated a boutique workflow to meet the needs of any Copyright Top Agent Magazine9

buyer or investor. Jennifer chose to join The Jennifer Hollister Group, instead of other real estate teams, because not only have they been the Top 1% of REALTORS in the entire Central Pennsylvania region for over a decade, but more importantly, The Jennifer Hollister Group’s core values aligned with Jennifer’s professional and personal goals. This proved to be a great choice for Jennifer as The Jennifer Hollister Group also was awarded the Simply the Best Real Estate Team by Harrisburg Magazine in 2021.

When assisting her buyers, Jennifer prefers a comprehensive approach. Valuing open communication and integrity above all else, she carefully guides them to the right investment Copyright Top Agent Magazine 10

for their best interests, catering her process to each client to help them make fully informed decisions on their future. In fact, for her, the transaction extends long after the deals are done, as she stays in touch with her clients well beyond the closing through regular checkins—all to keep them apprised of any changes in the market and ensure they are more than satisfied in their new homes.

Since delving into residential real estate, Jennifer has earned a fantastic reputation throughout Pennsylvania, as evidenced by her rapidly growing rate of repeat clients and referrals, as well as her countless five-star reviews on Zillow. Having exceeded $10 million in volume in her first full year as an agent, she Top Agent Magazine

“Whether I’m assisting a first time home buyer or a seasoned investor, I could think of nothing more rewarding than gaining a client’s trust throughout the transaction,” Jennifer says.

“I love cultivating those relationships over time.” remains committed to the strong standards that continue to set her apart. “Whether I’m assisting a first time home buyer or a seasoned investor, I could think of nothing more rewarding than gaining a client’s trust throughout the transaction,” she says. “I love cultivating those relationships over time.”

2021 was one of the most competitive buyers markets in the residential real estate industry in Central Pennsylvania. With an extremely low inventory of houses, Jennifer had to be very strategic when consulting with her buyers and guiding them through the buying process.

Oftentimes, Jennifer and her buyers were up Top Agent Magazine

against multiple competing offers. Sometimes as high as 15 competing offers on one property.

By the end of 2021, Jennifer had written 60 offers and successfully got 35 offers accepted.

Outside her career, Jennifer is committed to her community. Alongside her fellow team members in The Jennifer Hollister Group, she supports the Elevate Program, a local non profit that helps people who are doing what they can to successfully move their lives forward, but hit unexpected, difficult circumstances. The Elevate Program believes unanticipated setbacks in life can quickly spiral into bigger challenges. The Elevate Program can assist Copyright Top Agent Magazine 11

with solutions and resources to prevent bigger challenges for individuals who are in need of support and resources. She also enjoys contributing to area food drives during the holiday season. When she’s not with clients or giving back, Jennifer can be found spending quality time with her family, whether she is following her son to his wrestling matches or the baseball field or cheering on her daughter at a field hockey tournament. Jennifer and her husband enjoy finding new adventures to experience with their kids such as taking family vacations together at least twice a year in different locations throughout the country.

Looking ahead, Jennifer has an exciting vision for the future of her business. As her volume maintains its steady growth, she intends on scaling her proven approach to client service while deepening her mentorship work within the industry. In the meantime, though, she is more than satisfied with the fulfilling life and career she has established within her Pennsylvania community. “I take so much joy in the process of meeting a new buyer, learning exactly what they want, and identifying their dream home,” she says. “Every day, I’m out there reviewing the market and relaying information with our team to discover the perfect property for their needs.”

To learn more about Jennifer Rogers please email rogers@jenniferhollistergroup.com, visit jenniferhollistergroup.com or call 717-695-3177 www.

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Turning Your Profession into a Passion The old adage goes that if you do what you love, you’ll never work a day in your life.

On the other hand, it’s easy to get bogged down in the day-to-day worries and responsibilities of your career, even if you generally enjoy what you do. While there’s no guaranteeing that every day on the job will be a picnic, there are a few steps you can take to vastly improve your morale and transform your profession into a passion.

After all, cultivating a passion for what you do will not only add to your quality Top Agent Magazine

of life, but will likely make you more successful in the long run.

BUILD YOUR BASE OF KNOWLEDGE Knowledge builds confidence, and confidence breeds success. A sure way to light a fire in your heart for your daily work is to challenge yourself to learn more and expand your understanding of your field. By doing so, you equip yourself for success, create challenges, and find the most inter-

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esting features of your work—especially those that most appeal to your interests and talents. Try reading the top five books on the topic of your industry, or subscribe to a podcast where thriving professionals offer their two cents. Either way, learning more about your industry is bound to reveal a source of inspiration worth pursuing.

THINK ABOUT THE BIG PICTURE

and excelling in your field, you may find that others’ approaches inspire your own.

Likewise, what you learn from other successful, passionate people in your field can help you shape your own office and work life, in turn creating more opportunities for you to fall in love with what you do, all over again.

TAKE RISKS

CONNECT WITH LIKE-MINDED PROFESSIONALS

One of the biggest hindrances of professional passion is falling into a rut. Routines are familiar and everyday responsibilities vie for our energy. But the next time you tackle a task the way that you always have, take a moment and try to refresh your perspective—is there a more clever or efficient way you could approach this project?

Even better: why not take the plunge and do the things you’ve always been meaning to—throw that client appreciation event you’ve put off planning, take the continuing education course you keep forgetting to register for, even try a creative activity that pushes you out of your comfort zone.

There’s no better way to inject some passion into your life than by going outside your bubble and taking a risk.

Have you ever chatted with someone who was overflowing with energy for what they do? That sort of passion tends to be infectious—often causing us to beg our own questions about professional engagement.

By participating in local organizations or networking with those who are active

Passion comes from all directions—from your own interior journey and from the world around you. To transform your profession into a passion worth having, invest in yourself and venture into the vast world around you. You’ll surely reap the rewards.

Sometimes reinvigorating your passion for your work is about looking outward, rather than inward. Gain some perspective and consider who your work helps in the long run. As a real estate professional—whether you work as an agent, broker, in mortgages, home inspections, or otherwise—your work positively impacts someone else’s home-sweet-home. You make a difference. While it may seem like just another day at the office, taking a moment to visualize exactly who you are helping in the world at large is a great way to add some motivational fire to your daily tasks.

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LISA GASPERONI Top Agent Magazine

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LISA GASPERONI

Lisa Gasperoni knew real estate would be the perfect path for her. She earned her license after managing an international ballroom dance studio for many years. “I just wanted a change once my daughter was born,” she explains. “So I thought I would give real estate a shot. And I truly really fell in love with it from the moment I started.”

She’s now working as a solo agent in the greater Pittsburgh area, with 100% of her business deriving from repeats and referrals.

Her clients continue to work with her and refer her to their loved ones because she puts their needs first. “A lot of people say I put them at ease,” Lisa explains.

“I’m very patient throughout the transaction. It’s a very calm experience, which they really appreciate because real estate can be stressful.” Lisa makes herself constantly available to her buyers and sellers, keeping them updated 16

at every step and communicating frequently. “I make sure they know what’s happening next, I make them feel empowered.” Because they trust Lisa is working with their interests in mind, buyers and sellers are able to focus their attention on making decisions. She provides all the knowledge, advice and space for them to choose what is best, and never pressures them.

For her sellers, Lisa runs ad campaigns to spread the word about their properties. “I try to maintain

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a strong online presence through social media,” she explains. “I get a lot of people messaging me directly on those platforms.”

Lisa also sends out postcards and personal notes to people in the neighborhood. “I try to utilize various different methods to let others know about my listings.” Reaching over $10 million in production volume for 2021, Lisa is going above and beyond to achieve her clients’ goals.

Buyers and sellers rave about their time with Lisa. One recently said, “We were new to the Pittsburgh area and it was a joy to have someone who is native to the city. Lisa was so knowledgeable about the city and surrounding areas, but also her expertise in evaluating older homes was fantastic! She is an absolute gem and while we LOVE the new home she helped us buy and we have no plans to move again for a LONG time...We will definitely recommend her HIGHLY to all we know looking to relocate to or within the Pittsburgh area!”

Though much of Lisa’s time is spent assisting her clients, she also makes room for community involvement. She has hosted fundraisers for nonprofits, sponsors a child through Children International, and gives back to the Humane Society. During any off hours, she enjoys spending time with family, vegan baking, exploring Pittsburgh, reading and biking.

Each year, Lisa hopes to continue growing.

In the coming months, she plans to establish herself in the luxury market. Never taking her career for granted, she is loving every minute of it and can’t wait to see where it leads. “I can’t even imagine doing anything else now.”

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For more about Lisa Gasperoni, please call 412-463-3035 or email lgasperonirealestate@gmail.com

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Cooperation, Not Competition, Creates

Mutual Success for Agents When people get along during a business transaction, everyone comes out happier. And in a service industry like real estate, agents have the power deliver that happiness. By working cooperatively, sharing advice and helping each other help clients, agents not only enhance their own reputations, but that of real estate in general.

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“Bring everyone together” Matt Kobelski, with Credentials Real Estate Group in Massachusetts, points out that providing good service involves more people than the party you’re representing. “I’m not afraid to bring together all the parties in a deal and say, ‘OK, let’s figure out a solution that works best

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Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem

for everyone,” he explains. “My goal is to avoid being adversarial.” Real estate, he believes, should always be a field in which each person can win. “It’s about working toward a mutual goal, shaking hands, and walking away happy that a seller sold, a buyer bought and everyone got what they wanted.”

But Is it that simple? Most agents have experienced the ways conflicting personalities and tension during a transaction can heat up even the most cordial relations. In reality, however, it’s more productive to let down your guard and work with others as a team than it is to allow stress and competition to preside. South Florida REALTOR® and broker associate, Risë V. Siegrist, for instance, has zero interest in competing with other agents. “It’s more important to be professional and associate with competent, caring people,” she says. By serving others with a cooperative spirit, experienced agents like Risë set an excellent example for emerging real estate stars. Risë hopes to be a model for the next generation of agents, training people who may one day become part of her team.

Risë’s position on cooperation inspires more reasons for nurturing relationships with other agents. Over the decades, many agents change brokerages several times. Who knows if that agent across the table will one day work at the Top Agent Magazine

same brokerage you do? Perhaps you’ll even have an opportunity to partner on an exciting, future transaction. Good relations keep doors open to endless possibilities.

Co-listing cooperation Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem. In fact, some agents cleverly capitalize on their collective attributes, rather than competing against one another. South Carolina REALTOR® Kimberly Pannit is a perfect example of the universal benefits of co-listings. Although she has always been an independent agent, Kimberly works hard to form professional alliances that give her business the feel of a cooperative network across brokerages.

This cooperative approach may be nontraditional, but it benefits clients in unique ways. By working closely with agents at other brokerages, she shows how agents can improve client service while helping one another.

Kimberly’s cooperative approach began in her own neighborhood, where an agent friend from a different brokerage also lives. “Several years ago, I approached her because both of us were friends with our neighbors. I asked, ‘Why don’t we give our neighbors superior service and

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co-list together? We both love our area and are passionate about our jobs, the location and schools.’” She also didn’t want to make their mutual friends choose between them when they could work together. “I said, ‘Let’s give them amazing service together!’” With their brokers’ permission, two weeks later the agents co-listed their first home and put extra energy into ensuring uninterrupted client service.

Networking and “Co-opertition” When the ultimate goal is to match a client with the perfect home or create optimal terms of sale for a listings, networking with other agents can facilitate that ideal buyer-seller match.

Nashville REALTOR® and broker/owner Lisa Land embraced every opportunity to contribute meaningfully to the real estate industry and to her local market, even before building her own team. “Agents would frequently ask me for help or advice,” she says, noting that she shares, rather than guarding, the methods she uses to get through difficult or confusing transactions. “I was fortunate to have great mentors when I started in real estate, so I’m always

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willing to offer help, even to agents outside of The Luxe Collective.”

Meanwhile, on Cape Cod in Massachusetts, Janet Leigh Scott describes the climate between agents as relaxed and professional. “While the real estate market is highly competitive, we’re truly a ‘co-opertition’ market; agents work together and a have greater sense of community than you might experience in off-island brokerages,” Janet says. “If I have buyer coming into town, I’ll reach out to agents I’ve done transactions with to ask if they have anything coming up that might not be on the market yet.”

Even in hot, competitive L.A. real estate, independent agents such as Andrej Nagy of The Agency RE knows the importance of receiving and providing professional mentorship.

“My relationships with clients are extremely important,” he says. “But my relationships with agents on the other side of a deal are also important.” For REALTORS® like him, working smoothly with other agents is a privilege.

Doing so builds rewarding relationships while ensuring win-win transactions for everyone at the closing table.

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CARMEN CARUSO Carmen Caruso was going into his last year of college when he decided to take the leap and pursue his true passion of real estate. “I’ve always loved real estate, and in college I would stay up all night spending hours and hours studying real estate,” Carmen recalls. “One day, I decided it was time for me to start doing what I really loved. I dedicated myself full-time to real estate, and I haven’t looked back since.” At the age of 23, Carmen has already experienced great success in the business, helping 17 families in his first year. It all comes thanks to his strong work ethic and the strong relationships he builds with his clients.

As a member of The Condo Shop Team, Carmen serves his beloved city of Philadelphia. A little over a year into his real estate career, Carmen is already seeing his referral business grow, an impressive feat that speaks to the trust and confidence he inspires. He credits his success in part to the effort he puts in to stay in touch with clients. “I always knew coming into the industry that repeat business is key, and that’s going to be the center of your business,” Carmen explains.

“I check in quarterly with small gifts, such as delivering cookies to clients’ doors and checking up on the progress they’ve made in their new home. I keep our relationships strong and keep my clients happy, and the referrals grow from there.”

Carmen is dedicated to getting his clients results.

“When I work with sellers, I tell them that if I can’t sell your home in 100 days or less, I’ll work for free,” he says. “That really drives my efforts, because a home shouldn’t be sitting on the market for 100 days if it’s priced right. My listings typically sell within 30-50 days, so I feel comfortable making that promise to make sure my clients end up happy.”

Carmen emphasizes the importance of consistency for beginning agents. “I see a lot of new agents come in

without a strong foundation to start with, and they don’t know where to start. The core of every new agent’s business, and most agents in general, is lead generation. You have to be able to set aside several hours every day for lead generation and follow-up. It’s tough for a new agent to know that, but thankfully I had a lot of great mentors around me and read a lot of great books that showed me the model and helped me excel in my first year.”

Looking toward the future, Carmen plans to continue growing his brand. “The Condo Shop Team allows us to really focus on building our own brand within the team, so I am working on building my brand awareness in my neighborhood and all over Philadelphia.”

Carmen’s favorite part of working in real estate is “Being able to connect with all different types of people from all different areas. I love meeting people who are moving here from out of state, hearing their stories and hearing about why they want to move to Philly.

I want people to know what a great city we live in, and I’m grateful to be able to serve all the people in my community.”

To find out more about Carmen Caruso, call c: 267.304.4142 or o: 215.692.6636 email carmen@thecondoshops.com, or visit thecondoshops.com/agent/carmen-caruso www.

The Condo Shop, 1425 Locust Street, Philadelphia, PA 19102 Copyright Top Agent Magazine

Productivity Killers: 4 Ways to Make Better Use of Your Working Hours 3.Create a goal-oriented reward system

Even on the busiest of days, it can be hard not to get distracted by social media, smartphones, chatty colleagues, or personal to-do list items. So how do you keep your professional blinders on and power through your tasks with efficiency? Practice these four tips and witness your productivity skyrocket—easing stress and bringing renewed energy to your daily duties.

Coffee breaks, coworker catch-up, and social media check-ins tend to break up our workflow on an hourly basis. Instead of trying to go cold turkey on these workplace routines, reframe them as rewards.

For every to-do list item you complete, allow yourself a fives minute treat, whether that’s a fresh cup of coffee or a walk around the block. Not only will creating a reward system help you stay motivated throughout the day, it will also provide you with much-needed mental breaks that actually boost long-term productivity.

1. Create a sense of peace and quiet The office may not be your idea of a tranquil oasis, but for most, focus requires quiet and calm to best lend attention to the task at hand. If you find yourself seated next to talkative coworkers or in the center of a bustling office atrium, consider noise canceling headphones, earplugs, or carving out an empty conference room for your work day.

Turning the volume down creates fewer chances for disruption, allowing you to make the best use of your time.

2. Organize your workspace A messy work area breeds anxiety and distraction, but a clean and organized desk inspires efficiency. If you’ve got a busy day ahead, take fifteen minutes and organize your workspace: gather miscellaneous papers into their proper place, dispose of out-of-date or unnecessary documents, or give your keyboard a dusting. Not only does cleaning and organizing your workspace prepare you for the work ahead, it also helps you transition to a productive, goal-oriented mindset.

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4.Take your smartphone off the table The number one productivity killer in this day and age? Smartphones. With access to endless social media portals, web browsing, text conversations, and games, smartphones are one-stop shops for distractions. While you may not want to delete apps from your phone, try leaving your smartphone in a locked desk drawer until your next break, or safely in your car. By simply putting your smartphone out of your line of sight, the impulse to distract yourself is muted.

Even though technology and the modern office create ample opportunity for distraction, making these few small adjustments can go a long way in safeguarding your productivity. After all, a productive day allows you to enjoy your time at home and outside the office, without the worry of incomplete tasks and looming deadlines darkening your day. Keep these productivity tricks in mind as you mount your daily to-do list and you’ll be thanking yourself tomorrow.

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KEITH CHENNAULT A friend who is a real estate agent was helping Keith out with investment properties. The more he watched the system and what she was doing, the more he wanted to get involved himself. Keith originally believed real estate agent’s only responsibilities were to host open houses. He got licensed in 2009, back when the real estate market had just crashed. Now he’s the owning broker of Chennault Real Estate with twelve agents working for him.

While they are located in Philadelphia, they are currently licensed through all of Pennsylvania and Delaware.

Keith’s goal is to get people from point A to point Z when the path isn’t so clear. Real Estate representation means helping people. When there’s a problem in securing the goal of housing, Keith “The Real Estate Closer” positions himself as the solution, whether it’s renting, selling or buying property.

That problem solving attitude brings clients back and spreading the word for an 80% repeat and referral business. Maintaining a knowledge of various lender and down payment assistance programs, Keith is always set on saving his clients money. Over the past decades, Philadelphia has become gentrified and too many people he interacts with have been railroaded by investors.

That’s when he steps in and gets sellers top dollar, rather than being forced to give their homes away for peanuts.

He helps people by treating them the way he wants to be treated and tells all of the agents at his brokerage to follow suit.

Pre-pandemic, Keith looked forward to the annual client appreciation day, where he would jump behind the grill and serve up burgers, hot dogs and steaks to his contacts, sharing some downtime and checking in that everything worked out for them. With the cookout on hold until the pandemic moves on, he finds the office constantly interacting with the clientele by staying a valuable resource to them. He still keeps in touch on their ‘house-a-versary’, celebrating the date a client closed.

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Closings are a huge event in people’s lives, and Keith reinforces that by having buyers sign and date a space on the huge Monopoly board in the office, showing everyone the latest success. As opposed to staying with just the open houses that he started with over a decade ago, sales are now announced through ads on the internet, Facebook, social media, real estate sites, their own page and even some less common ways like Craigslist and Facebook Marketplace. This leads to personal sales of thirty to fifty units a year.

Keith “The Real Estate Closer” helps people solve problems. An amazing example of this was an elderly great grandmother stuck in an apartment with mold that she couldn’t get anyone to clear away, living on Social Security. With Keith’s help, she got custody of her grandson and moved into the first house she ever owned – on the day after her 85th birthday. That’s what Keith does. He sticks to the area he grew up in, where people struggle with their finances.

He gives seminars on financial literacy, giving help and hope to buyers and sellers. Getting people to their goals are more important than the paycheck. Now, he’ll work on expanding the people he helps, beyond helping his mother-in-law distribute free meals, starting with getting licensing in New Jersey and Maryland.

For more info, call 215-995-6852, email keith@chennaultrealestate.com or visit ChennaultRealestate.com www.

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