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PENNSYLVANIA EDITION

7 Simple Tips that are Proven to Help You

STAY AHEAD OF THE COMPETITION

Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces

COVER STORY

TARASA HURLEY FEATURED AGENTS

CHRISSY HEINLE LINDSAY NEARY NATE NIELAND RYAN STAWASZ

CREATIVE MEDITATION for the Real Estate Professional Top Agent Tips and Questions for

CHOOSING YOUR LISTING AGENT

PENNSYLVANIA EDITION

RYAN STAWASZ NATE NIELAND

CHRISSY HEINLE

Outside of work passionateabout real Highly experienced andispassionate Born and raised in Pittsburgh, NateChrissy Nieland for a customer to feel upsetwith ab 15 about causes that help 16 the local com19 23 has always beenestate, an entrepreneur at heart. home purchase,” he says. “AsPM suc Ryan Stawasz has quickly become a munity. “Not long ago one of our After graduating from the University believe in settling. It’s such a fulfi top agent in too the greater Philadelphia area. he w neighbors lost their houseinto a fire. The Neary has of Colorado at He Boulder with a B.A. cessalways to see eachHer client satisfied an Lindsay strategies ha started off his career investing in mulreal community together raised Economics, he would go on pulled to pursue his andharbored their new homes.” a passion for real has averagedinbetF tifamily real $13,000 the estate family. Iwhile love toworking spread in the M.B.A. in Finance and for Entrepreneurship estate. She began her journey corporate world. “IKatz flipped a few homes othe love, of because what you give out, you’ll from the University Pittsburgh’s Over the years, Nate has earned a inthe theropes industry ten years ago For Lindsay,wer it i get double in return.” In her spare time, with my uncle and learned from School of Business. Along the way, he dereputation throughout Pennsylva while was working as a ofgives her thecom mou the mom ofsays. three“I likes to garden, redechim,” have always had she a passion let cided to start building ahe portfolio of investthe majority his volume siness since 2013, Chrissy was iniorate, and spend time with family. public school teacher. During is able to provid ment properties,for which inspired repeat clients and referrals.callM reallater estate and him wanted to take investhesitant about becoming an agent. the summers, Lindsay began person,” Lindsay to obtain his real estate license in 2007. he RYAN has also established anthe ou ing to thedidn’t next level soaI decided to get my TARASA HURLEY CHRISSY HEINLE LINDSAY NEARY NATE NIELAND STAWASZ trepidation wasn’t caused by the Chrissy become multi-milThe rest is history. workflow with luxury buyers an to pursue real estate on the my clients navig license.” He then interviewing with Rep hours or having to work with a variety of cli- lion-dollar producer overnight, andbegan she advises those expertly navigating their transaction while side.toWith athatbackground in fying to helpwor peop —it was her faulty sense of direction that stood who are starting out to givewhere it a few “Working brokerages, heyears. explained them Today, Nate is education an agent and withtraining, Coldwellas Banker white-glove service throughout. well a Master’s Degree in brings a first-tim e way. “My friend, who worked in real estate for in real estate he can would feel overwhelming at the beginning. only throughout be working in itaspart-time grea Realty, where he assists clients Western computers and technology, Lindsay possessed a transnext step. I enjo 38 years, always told me I had the right person- But if you want to be successful, you must put time with a focus on investments. “But I And metthe a key to his success? “I’m willing tohom Pennsylvania. Well-versed in everything from residendo for it. However, I have no sense of direction, so into it. My advice for new agents is to hang the in there ferable skillset that paved way for her success in the make with client at one who encouraged me tial real estate tomanager luxury listings, heoffice has combined his to help my customers. Even if a client is struggl afraid I would get lost. But when Google Maps for 3 to 5 years, because“Ithat’s when willhelping get fell in loveyou with people buyorand sell to When expertise in finance, property management, andsaid client pre-approved me fromitchallenging tobusiness. go into itReal full-time, I would be great atcoming it,” comes t me popular, I gained the confidence to start my repeat and referral clients. estate, likeheeverything real estate,” Lindsay says. “I took a big leap of faith and Dedicated tohisha service to build a network of satisfied buyers and sellcircumstances, I still want to help them. After Ryan says. Those words stuck with Ryan, and he decided ing out with r and I found my love and passion in real estate.” else in life, comes down to what you put into it, and made the move to full-time. I’m glad that I did because Lindsay serves ers that spans the region. a house can take time. As such, I’m always pati how bad youtowant If you have aApositive takeit.his advice. coupleoutlook, months later, he was leaving friends, traveling about keeping this my clients comfortable.” I love I do. Ialllove meeting newcare people including onHehea e top agent at her Realty ONE Group Horizon you can do anything.” his job what and going in on real estate. “It wasthrough probably community. When listing a property, Nate prefers amydiversified business and hearing clients’ stories.” state-level comm e, with an average of 65 closings per year, 4) TOP AGENT TIPS ANDthe best career move 17)I’ve CREATIVE MEDITATION ever made.”Outside taining INSTAGR his career, Nate enjoys giving back to sy goes out of her way to provide her clientsstrategy. Leveraging the extensive resources available is an active vol videos, and to they QUESTIONS CHOOSING REAL ESTATE Coldwell Banker Realty, FOR he helpsTHE his clients munity, serving as a real estate advisor low excellent service. “You have to carefullyFOR listenthrough Now an Associate Broker and Realtor with The Preferred thriving busines Today The which is the having of Financing theat fully prepare their homeRyan for theleads market andStawasz provides Group, families and previously volunteered YOUR LISTING AGENT PROFESSIONAL ur clients. Once they have spoken, you can take Realty with Berkshire Hathaway HomeServices find herself with of professional drone senior Wheninhe’splanning not with clients o number one teamphotography, at the top brokerage in thecenter. city, Keller for his fu e and guide them through the process. Manythem with a suite Greensburg, Pennsylvania, Lindsay helps buyers and her family, inclu virtual and 3D tours. Once a propback, he can be found golfing, relaxing out e haven’t done this before and they don’t evenimaging services, Williams. They serve a wide area that covers Philadelphia ing more team me sellersshares achieve goals. With a values-driven approachwith taking to th 13) 7meaningful SIMPLE TIPS 20) SMALL YARD? BIG erty is ready to list, it totheir aareas, blend of targeted spending his wifevisits and two c where to begin, so it feels to have andhesurrounding including south New quality Jersey.time By social media campaigns—all in the lead-up that puts her clients’ needs first, Lindsay builds trust and bility to help them.”THAT Chrissy’s ARE diligencePROVEN and tire-digital and TO HELP STATEMENT: MAKE“But I am more i providing superior service at utievery HOW step, TheTO Stawasz house showing. But he also Looking ahead, Nate has exciting for t work ethic play a big role in her success. “Timeto the standout open long-lasting relationships on the foundation of transparLindsayplans is excite YOU STAY AHEAD OF THE MOST“We’re OUT OF Group ispostcards largelyTHE referral-based. able toMICRO helpAs all his says. “We’ve cre like to the surrounding of his business. volume maintains the essence with this market, that’s why I’mlizes proven outlets ent, honest, and compassionate service. Primarily serving plans to continue COMPETITION OUTDOOR SPACES of buyers and sellers, and we have strongintends systems wanthis toteam continue totypes give his clients additional exposure. on building and sh aggressive. If a buyer wants to view a property, neighborhoods I Westmoreland County, Lindsay alsogrowth, servesheIndiana and grow theirs as we sure that it happens.” in place to make sure that everything goes smoothly.” same values us unmatched standards of service with theasnex Allegheny Counties, when delivering top-tierof customer-care and Lindsay look Elsewhere, NateWith is every bit as hands-on assistup-and-coming Ryan’s specialty being in newtion construction and agents. “At the end of across a range of price points. An Accredited Buyer’s k sy enjoys educating her clients throughout theing his buyers, leaning on his in-depth knowledge of believe going above andpassing beyond,”onheher says development, he assists many investors and indevelopers, Representative, Lindsay has also earned designations for o’clock helpinginother action. “A lot of people don’t know that an agentthe real estate business to uncoverunderwriting the right home care the ifacquisitions a client callsto me at four the whichHorizon includes a for deal from Realty One Group Office #: 724-468-8841. how them any home, and not just the homestheir best interests.ofMoreover, ePRO and giving her a legI’m up in technology as he Green, is there for his clients here for them whenever I’m needed. M Please calllayout, Chrissy design, Heinle cell #: 724-681-1874 and finishedthrough package, and finally bringing re assigned to. I always tell my clients that evenfrom start to finish, carefully guiding themproperties. anything, though, I care about making this p well as energy-efficient Email: Chrissyrealtyone@gmail.com a finished product to the marketplace. But no matter who for them as possible. ouse is for sale byPhone the owner,310-734-1440 I can make arrange-their | Fax 310-734-1440 transaction. “My biggest fear in life would be seamless and stress-free https://horizon.myrealtyonegroup.com/real-estate-agent/21721/chrissy-heinle

wn as “The Little Mayor” of Leech7 Pennsylvania, Chrissy Heinle sses the knowledge and experience ckle any type of real estate transn. Born and raised in Leechburg, as intimate knowledge of the local et and effortlessly helps buyers and s navigate the transaction process.

LINDSAY NEARY

ASA LEY

CONTENTS

Visit: chrissyheinle.myrealtyonegroup.com

Ryan and his team are assisting, they focus on honesty With her dedication, digital fluency, and high standards of mag@topagentmagazine.com |and www.topagentmagazine.com integrity, only wanting what is best for their clients.

s for them to see it.”

https://

For more information about Nate Nieland, professionalism, it is no surprise that much of Lindsay’s

No portion of this issue may be reproduced in any whatsoever withoutMagazine prior consent of the publisher. Top Agent “I manner think that’s whyToppeople continue to refer us. We have Copyright email nate.nieland@pittsburghmoves.com, business stems fromAgent referrals. Savvy in social mediaofand Magazine is published by Feature Publications GA, Inc.aAlthough precautions taken to ensure the accuracy built reputation of high are service, integrity, and doing thepublished visit coldwellbanker.com or call (720) 236-36 other digital platforms, Lindsay consistently leverages materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. right thing even when it may be the hard thing to do.” Wilson at 847-207-1975 or email Robin@ChicagoToNorthShore.com her technological know-how to provide her clients with To subscribe or change address, send inquiry to mag@topagentmagazine.com. broad visibility for their listings. Lindsay has a large Published in the U.S. www.

From his sellerswhich top dollar fortotheir socialgetting media following, she uses help propergenerate For more info ties, to finding his buyers the ideal home at the right buzz about her clients’ properties. She also implements plea price, Ryan’s clients are blown away by work. One To find ou a comprehensive marketing strategy thathis combines traor email ry recently andashiswell team amazing toTop work please call ditionalsaid, print“Ryan methods as were digital platforms. With Agent Magazine email li gorgeous professional photography and drone footage, or v Lindsay knows how to make every listing look its best.

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

Top Agent Magazine

Top Agent Tips and Questions for Choosing Your Listing Agent Now that you’ve decided to sell, it’s time to select the professional to help you market your property. Before meeting with agents, however, consider Top Agent Magazine’s tips for preparing yourself. Frist, ask yourself what kind of relationship you’d like to have with your listing agent. Are you seeking a casual, personable relationship and the latest marketing tools or are you interested in a more formal, traditional relationship and approach to marketing techniques? Next, populate your list of agents by attending open houses and asking for recommendations from recent buyers and sellers. Finally, schedule your meetings at your home, where you’ll be able to gauge the chemistry between you and each agent. During your meetings, expect any Top Agent to ask you several questions, but also consider discussing the following: 4

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Will you please describe your sales experience and local network?

Ask your Top Agent to describe recent listings and sales of homes comparable to your own. Ask about the sellers’ priorities, the original list price, market time and number of offers. Top Agents will also describe how well they are connected with other REALTORS® in the region as well as their contacts with relocation companies, local corporations and chambers of commerce. Be sure to ask about each agent’s knowledge of how your market has changed over time and what has influenced change.

You’ll learn a lot by listening to agents’ opinions.

How will you market the property? Each

Top Agent has a unique set of online or local marketing tools at his or her disposal. Some use lead-generation applications and nearly ever luxury agent take advantage of video. Even video marketing tools vary from agent-to-agent, however. You’ll get to decide if you prefer an agent with higher-end video production and 3D Matterport tours or an agent with more intimate techniques featuring walk-and-talk style video tours. What factors influence your list-price recommendation? Before an-

swering this question, most Top Agents will have several questions for you, including whether you’re more focused on a faster sale or a higher list price. They’ll also educate you on how best to balance both market time and list price relative to sales histories your area. Now that you’ve seen the home, what repairs or improvements do you recommend before listing? You’ll learn a lot by listening to agents’

opinions on your home’s sale potential with or without some improvements. Most Top Agents will also recommend a full professional inspection prior to listing to avoid surprises during buyer inspection.

How will you help with staging? Some Top Agents will pay for part or

all of the staging costs. At a minimum, however, a Top Agent will have a staging professional or two in their partner network. While they’re at it, they may provide referrals for carpet cleaning, painting, gardening and other minor finishing touches. Top Agent Magazine

What attributes of the property will you want to highlight? Each Top

Agent will have a somewhat different answer to this question, but that’s a good thing! Even if you have your own ideas about your home’s greatest attributes, you’ll glean insight into the current market by considering different agents’ opinions. In learning their views, you may even change your mind about your home’s most marketable features!

What is your approach to Open Houses? How many agent-only Open

Houses will your Top Agent want to host? How many truly Open Houses? Some Top Agents may even reveal a “swankier” approach to the Open House – such as an evening cocktail party or by-invitation “open” hours to which buyers visit along with the agent representing them.

Who will be our primary point(s) of contact from your office? This

important question will help you understand the scope of your agent’s practice. You’ll get to see if your agent runs a robust team with many hands on deck or if he or she works by close, one-on-one contact with each client. Either approach is wonderful; you get to decide what suits you. Now, let’s list! 6

Top Agent Magazine

TARASA HURLEY

Top Agent Magazine

TARASA HURLEY Tarasa has a Master’s degree in Human Development with a specialization in Clinical Counseling. This background makes her uniquely qualified to help clients through high-stress situations like buying and selling real estate. 11 years ago, Tarasa Hurley decided to stop selling new home construction when she had her first child. She was a stay-at-home mom for about a decade, when the 2020 pandemic hit and offered her a new opportunity to join 8

the workforce once again. Nearing the end of her first year, Tarasa has quickly built an impressive career. She has been hard at work providing phenomenal personalized service to clients around the greater Pittsburgh, PA area. Top Agent Magazine

When it comes to keeping up with her many clients, Tarasa prioritizes availability, keeping her phone on and answering calls around the clock. She does everything in her power to ensure her clients feel comfortable and confident throughout the transaction process. “I really strive to be there for clients when they need me,” Tarasa says. “Real estate transactions can be extremely stressful, and the last thing I want is for someone to feel left in the dark, so I do my best to keep a persistent line of communication.” Top Agent Magazine

Tarasa has a Master’s degree in Human Development with a specialization in Clinical Counseling. This background makes her uniquely qualified to help clients through high-stress situations like buying and selling real estate. Further, Tarasa has built a strong referral business, in large part due to her excellent communication and follow-through. Tarasa knows that as a Realtor®, it is her job to guide clients through one of their biggest life decisions. As such, she has 9

put sincere effort into learning the ins and outs of real estate and honing her craft, and aims to pass on that information to clients in a way that is clear and concise. In keeping with this philosophy, she frequently uses feature-benefit sales to help her uncover the true needs of her clients. This helps her explain how certain features can directly benefit how they will live in a home. In her experience, very few people have a great imagination. “It’s my job to paint a picture of what life could be like,” Tarasa says.

Top Agent Magazine

Finding and meeting new people is an aspect of Tarasa’s job that she truly loves. From celebrating her past clients’ home anniversaries, recording Youtube videos, and advertising on Google and Facebook, Tarasa really puts herself out there, and as such has built an extensive sphere of influence for herself in her first year of being a Realtor® in Pittsburgh. Since she started, Tarasa has closed more than 30 transactions, and her goal is to close over $10M in total sales volume by the end of 2021. In her free time, Tarasa enjoys sewing, playing her ukulele, and spending time Top Agent Magazine

with her three children. She was formerly the President of the Wexford Moms Club, frequently volunteers for her kids’ school, and co-hosts career-building events through her office. Tarasa’s business has grown rapidly, surpassing her expectations, and she looks forward

to seeing that trajectory continue in the years to come. She is also excited to be featured on an upcoming episode of HGTV’s House Hunters. If you’re looking for an honest and enthusiastic Realtor® in Pittsburgh, get in touch with Tarasa Hurley today!

You can contact Tarasa at tarasa.hurley@kw.com or (412) 475-8008, and you can visit her website at tarasa.com for more information. www.

Top Agent Magazine

7 Simple Tips that are Proven to Help You Stay Ahead of the Competition So you’ve created a successful business, congratulations! You probably did it by providing an unsurpassed level of customer service that not only meets customer expectations but exceeds them in a way that has made you stand out from the rest. As anyone can tell you, starting a successful business is not easy. Now comes the even harder part. Not only sustaining that high level of performance, but continuing to grow and outpace the competition. There is no resting on your laurels in a competitive business market. Companies that stay successful for the longterm, make an active effort to keep on top. Here are just a few ways you can do the same. Top Agent Magazine

1. Know the competition It’s not enough to know what you excel at or what makes you unique, you need to know what your competitors are offering that makes them stand out. This serves two purposes: it will allow you to more clearly define your differences, or it may help you identify an area that you hadn’t considered before, opening up a potentially new way in which you can excel above the rest.

2. Know your customers You might know your clientele very well, but as economic conditions change, so does your

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customer’s needs. What might have been a priority a year ago, won’t be if we are in the midst of an economic downturn, for example. As a business owner you should always be evaluating your strategies in every area constantly, knowing what your customer wants and needs from you is key. In fact you should be using your expertise to analyze potential market changes and anticipate those needs to stay ahead of the curve.

3. Have a strong understanding on what makes you unique Once you accomplish the first two, you should have a clear idea of what unique advantage you offer people. This needs to be clear to everyone, so you can then take that idea and run with it. Find your niche and then market yourself with a focus on that idea. If you have a clear thing you’re selling, it is well worth the investment to market yourself to the hilt with that in mind.

5. Think like your competitors One way your competitors looks to gain customers is by potentially taking yours. It goes without saying, you don’t want to let that happen. You’ve probably built great relationships, so really maintain those relationships by not only providing great service, but service that truly goes above and beyond. Find ways to give more to your customers. You might even want to start offering surveys, where your clients can tell you exactly what they’d like to see.This makes your clients not only feel heard, but blown away when you implement any changes they suggest.

6. Look for untapped markets Don’t settle for maintaining what you have, there could be untapped markets out there. If you don’t get to them, your competitors will. So even if they come eventually, hopefully you’ll already be the dominate force in that market.

4. Keep up to date

7. Be a great boss

This goes for everything from technology to systems, marketing, and even your own personal image. If you have a brick and mortar location, you want to also keep things looking fresh and modern there, as well. First impressions are important for a reason. Everything about your business should tie into your marketing and branding. What are you selling and does everything line up to support that, from your business cards to your social media pages. Remember the key to branding and marketing is a consistent message.

One of the best things you can do to keep ahead of the rest, is by being a company where top talent and motivated newcomers want to be. Be the company that offers more than a competitive paycheck. Be a place that fosters talent, and offers scheduling and compensations packages that appeal more to people who think outside of the box. This will attract more innovative thinkers who value flexibility. Not only will you benefit from their talents, more importantly, your competition won’t.

Top Agent Magazine

CHRISSY HEINLE Known as “The Little Mayor” of Leechburg, Pennsylvania, Chrissy Heinle possesses the knowledge and experience to tackle any type of real estate transaction. Born and raised in Leechburg, she has intimate knowledge of the local market and effortlessly helps buyers and sellers navigate the transaction process. In business since 2013, Chrissy was initially hesitant about becoming an agent. Her trepidation wasn’t caused by the long hours or having to work with a variety of clients—it was her faulty sense of direction that stood in the way. “My friend, who worked in real estate for over 38 years, always told me I had the right personality for it. However, I have no sense of direction, so I was afraid I would get lost. But when Google Maps became popular, I gained the confidence to start my career and I found my love and passion in real estate.” As the top agent at her Realty ONE Group Horizon office, with an average of 65 closings per year, Chrissy goes out of her way to provide her clients with excellent service. “You have to carefully listen to your clients. Once they have spoken, you can take charge and guide them through the process. Many people haven’t done this before and they don’t even know where to begin, so it feels meaningful to have the ability to help them.” Chrissy’s diligence and tireless work ethic play a big role in her success. “Time is of the essence with this market, that’s why I’m very aggressive. If a buyer wants to view a property, I make sure that it happens.” Chrissy enjoys educating her clients throughout the transaction. “A lot of people don’t know that an agent can show them any home, and not just the homes they’re assigned to. I always tell my clients that even if a house is for sale by the owner, I can make arrangements for them to see it.” Top Agent Magazine

Outside of work Chrissy is passionate about causes that help the local community. “Not too long ago one of our neighbors lost their house to a fire. The community pulled together and raised $13,000 for the family. I love to spread love, because what you give out, you’ll get double in return.” In her spare time, the mom of three likes to garden, redecorate, and spend time with family. Chrissy didn’t become a multi-million-dollar producer overnight, and she advises those who are starting out to give it a few years. “Working in real estate can feel overwhelming at the beginning. But if you want to be successful, you must put time into it. My advice for new agents is to hang in there for 3 to 5 years, because that’s when you will get repeat and referral clients. Real estate, like everything else in life, comes down to what you put into it, and how bad you want it. If you have a positive outlook, you can do anything.”

Realty One Group Horizon Office #: 724-468-8841. Please call Chrissy Heinle cell #: 724-681-1874 Email: Chrissyrealtyone@gmail.com https://horizon.myrealtyonegroup.com/real-estate-agent/21721/chrissy-heinle Visit: chrissyheinle.myrealtyonegroup.com https://

LINDSAY NEARY Lindsay Neary has always harbored a passion for real estate. She began her journey in the industry ten years ago while she was working as a public school teacher. During the summers, Lindsay began to pursue real estate on the side. With a background in education and training, as well as a Master’s Degree in computers and technology, Lindsay possessed a transferable skillset that paved the way for her success in the business. “I fell in love with helping people buy and sell real estate,” Lindsay says. “I took a big leap of faith and made the move to full-time. I’m glad that I did because I love what I do. I love meeting new people through this business and hearing my clients’ stories.” Now an Associate Broker and Realtor with The Preferred Realty with Berkshire Hathaway HomeServices in Greensburg, Pennsylvania, Lindsay helps buyers and sellers achieve their goals. With a values-driven approach that puts her clients’ needs first, Lindsay builds trust and long-lasting relationships on the foundation of transparent, honest, and compassionate service. Primarily serving Westmoreland County, Lindsay also serves Indiana and Allegheny Counties, delivering top-tier customer-care across a range of price points. An Accredited Buyer’s Representative, Lindsay has also earned the designations of ePRO and Green, giving her a leg up in technology as well as energy-efficient properties. With her dedication, digital fluency, and high standards of professionalism, it is no surprise that much of Lindsay’s business stems from referrals. Savvy in social media and other digital platforms, Lindsay consistently leverages her technological know-how to provide her clients with broad visibility for their listings. Lindsay has a large social media following, which she uses to help generate buzz about her clients’ properties. She also implements a comprehensive marketing strategy that combines traditional print methods as well as digital platforms. With gorgeous professional photography and drone footage, Lindsay knows how to make every listing look its best. 16

Her strategies have paid off: in the past few years, Lindsay has averaged between twenty to thirty transactions. For Lindsay, it is not her impressive sales volume that gives her the most gratification, but rather the service she is able to provide for her clients. “I’m a service-oriented person,” Lindsay says. “The teacher in me loves to help my clients navigate the real estate process. It’s very gratifying to help people meet their goals, and to see the joy it brings a first-time buyer, or to a seller trying to reach that next step. I enjoy the emotional connection I am able to make with clients.” Dedicated to her community and to her profession, Lindsay serves in several real estate organizations, including on her Local Board of Realtors, as well as state-level committees. Through those groups, Lindsay is an active volunteer and philanthropist. Though her thriving business keeps her busy, when Lindsay does find herself with free time, she loves to spend it with her family, including her two children and two dogs, and taking visits to their cabin. Lindsay is excited about the future and what it holds. She plans to continue to grow her business, and to help others grow theirs as well. Her sister recently earned her license, and Lindsay looks forward to taking on a mentorship role, passing on her knowledge, expertise, vision, and passion for helping others.

To find out more about Lindsay Neary, please call 724-838-3660 or 412-601-2423 email lindsayneary@tprsold.com, or visit lindsayneary.com www.

Creative Meditation

for the Real Estate Professional The real estate world can be an industry of intense emotional and psychological pressure. Deadlines, meetings, employee needs, client needs and a hundred other items on which one needs to focus on a daily basis can create an environment that is not only not conducive to mental well-being, but can be outright detrimental. Learning to quiet the mind has been the focus of meditation for millennia. While those not familiar with the concept of meditation may instinctively think of yoga mats, incense, and chanting when the word “meditation” arises, there are in fact, many forms of meditation that can integrate quite Top Agent Magazine

easily into the daily hustle & bustle world of the busy real estate agent. First, think about when you are alone each day. Here are some possible times to practice mediation during the work day: • When driving to the office in the morning • When driving to a showing or to meet a client • Before your open house begins • After the open house • Driving home in the evening 17

Repeating a mantra can be very calming, particularly when you are trying to rid yourself of negative, self-defeating thoughts. These are just five examples of times when you can take advantage of meditation techniques to quiet your mind and, by extension, increase productivity. A calm mind is a more thoughtful, better tuned instrument. Here are some examples of meditations you can try.

For when you’re driving, download and listen to any number of audio Guided Meditations available on the internet. YouTube has a generous selection of these, many of which are geared towards success in business.

2 Repeating a mantra can be very calm-

ing, particularly when you are trying to rid yourself of negative, self-defeating thoughts. It doesn’t matter what words you choose, as long as you feel good about your choice. “I am a success” or “I will approach all of my clients with love today” are two examples. Whatever works for you and gets you into the desired mindset.

3 Something as simple as listening to pleasant music in your car can be considered meditation, provided it brings you to a place of comfort as opposed to one of spiritual discordance.

4 The most important thing, however, is to take time to find gratitude in everything you do. Count your blessings, be grateful the exciting career in real estate you have built for yourself.

Once you’ve mastered some of these techniques at quieting your mind, you can attempt to find some that work even better for you. Walking, plain silence, or even exercise can have meditative qualities and benefits if practiced on a regular basis. When you’re truly feeling calm, your clients can sense this. And with this comes the feeling that you can be relied upon to stay focused and calm in any unforeseen circumstances. And in the world of real estate, that’s a highly prized commodity. Top Agent Magazine

NATE NIELAND Born and raised in Pittsburgh, Nate Nieland has always been an entrepreneur at heart. After graduating from the University of Colorado at Boulder with a B.A. in Economics, he would go on to pursue his M.B.A. in Finance and Entrepreneurship from the University of Pittsburgh’s Katz School of Business. Along the way, he decided to start building a portfolio of investment properties, which later inspired him to obtain his real estate license in 2007. The rest is history.

for a customer to feel upset about their home purchase,” he says. “As such, I don’t believe in settling. It’s such a fulfilling process to see each client satisfied and loving their new homes.” Over the years, Nate has earned a fantastic reputation throughout Pennsylvania, with the majority of his volume coming from repeat clients and referrals. Moreover, he has also established an outstanding workflow with luxury buyers and sellers, expertly navigating their transaction while providing white-glove service throughout.

Today, Nate is an agent with Coldwell Banker Realty, where he assists clients throughout Western Pennsylvania. Well-versed in everything from residential real estate to luxury listings, he has combined his expertise in finance, property management, and client service to build a network of satisfied buyers and sellers that spans the region.

And the key to his success? “I’m willing to do anything to help my customers. Even if a client is struggling to get pre-approved or coming to me from challenging financial circumstances, I still want to help them. After all, buying a house can take time. As such, I’m always patient, and I care about keeping my clients comfortable.”

When listing a property, Nate prefers a diversified strategy. Leveraging the extensive resources available through Coldwell Banker Realty, he helps his clients fully prepare their home for the market and provides them with a suite of professional photography, drone imaging services, virtual and 3D tours. Once a property is ready to list, he shares it to a blend of targeted digital and social media campaigns—all in the lead-up to the standout open house showing. But he also utilizes proven outlets like postcards to the surrounding neighborhoods to give his clients additional exposure.

Outside his career, Nate enjoys giving back to his community, serving as a real estate advisor to low-income families and previously having volunteered at his local senior center. When he’s not with clients or giving back, he can be found golfing, relaxing outdoors, or spending quality time with his wife and two children. Looking ahead, Nate has exciting plans for the future of his business. As his volume maintains its rapid growth, he intends on building his team and sharing his unmatched standards of service with the next generation of up-and-coming agents. “At the end of the day, I believe in going above and beyond,” he says. “I don’t care if a client calls me at four o’clock in the morning; I’m here for them whenever I’m needed. More than anything, though, I care about making this process as seamless and stress-free for them as possible.”

Elsewhere, Nate is every bit as hands-on when assisting his buyers, leaning on his in-depth knowledge of the real estate business to uncover the right home for their best interests. Moreover, he is there for his clients from start to finish, carefully guiding them through their transaction. “My biggest fear in life would be

For more information about Nate Nieland, email nate.nieland@pittsburghmoves.com, visit coldwellbanker.com or call (720) 236-3638. www.

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Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own? From summer barbecues to open space for your dog to frolic— everyone has their own aspirations when it comes to creating the perfect backyard paradise. But as homebuyers seek properties deeper within city limits, and Millennials opt for properties with 20

urban amenities and access, home-connected outdoor spaces are becoming a bit smaller in stature. Of course, size isn’t everything when it comes to outdoor space. Even balconies, rear patios, and ultra-tiny yards can provide homebuyers with the outdoor reprieve they crave—even on a smaller scale. For a few ideas that can help you envision all the possibilities of a micro outdoor space, read on for inspiration.

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Think vertically. When space is at a premium, think up instead of out. In other words, make the most of small spaces by capitalizing on your backyard, balcony, or patio’s overhead height. Mood-setting string lights, hanging pocket or wall gardens, floating shelves, and modern overhead hangings can create a sense of privacy and luxury without cluttering the square footage on the ground.

Soothing sounds set the mood.

Upgrade the look of structural components. Not in love with your patio pavers? Don’t have the sweetest view off your balcony? Whatever your small backyard living space gripe may be, there’s always a solution if you go back to the basics. Consider the structural components of your outdoor space that you aren’t in love with and there’s likely an affordable, eye-pleasing solution. For instance, plenty of home goods Top Agent Magazine

retailers make a variety of punchy or luxe outdoor rugs that can disguise stained or lackluster outdoor flooring. Power-washing is another great solution for old grime and dirt that’s an eyesore. Don’t have a great view? Planting ivy on bare walls, installing adjustable mood lighting, or hanging planters can create a more inviting ambiance.

While there may not be room for a swimming pool or pond in a micro yard or balcony, you can still bring the calming presence of water to your outdoor oasis. Fountains run the gamut in sizing and price, making this amenity an easy acquisition. What’s more, a running fountain not only adds a soothing sound to your space, but it also helps drown out noise from the street or the neighbors—making your space entirely your own and stress-free.

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Don’t compromise on your culinary dreams. If you love to entertain in outdoor spaces or relish the chance to man the grill—small outdoor spaces don’t have to trip you up. Grill options (both propane and charcoal) come in a range of sizes, many of which can be outfitted securely to balcony posts or be tucked away and out of sight when out of use. Consider nesting tables or those with a removable leaf to adjust your seating and dining options depending on company.

Another trick? A small, oscillating fan can keep air flow moving in a small space during grill season—and can be easily affixed to walls or posts, as well. Don’t let yourself or clients be discouraged by spaces with more limited square footage in outdoor areas. Furniture and design trends have already begun shifting toward providing better small-space options, and at the end of the day, a backyard space is all about providing an area for relaxation. With a few well-placed, strategic choices, you can still have it all.

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RYAN STAWASZ Highly experienced and passionate about real estate, Ryan Stawasz has quickly become a top agent in the greater Philadelphia area. He started off his career investing in multifamily real estate while working in the corporate world. “I flipped a few homes with my uncle and learned the ropes from him,” he says. “I have always had a passion for real estate and wanted to take investing to the next level so I decided to get my license.” He then began interviewing with brokerages, where he explained to them that he would only be working in it part-time with a focus on investments. “But I met a manager at one office who encouraged me to go into it full-time, he said I would be great at it,” Ryan says. Those words stuck with Ryan, and he decided to take his advice. A couple months later, he was leaving his job and going all in on real estate. “It was probably the best career move I’ve ever made.” Today Ryan leads The Stawasz Group, which is the number one team at the top brokerage in the city, Keller Williams. They serve a wide area that covers Philadelphia and surrounding areas, including south New Jersey. By providing superior service at every step, The Stawasz Group is largely referral-based. “We’re able to help all types of buyers and sellers, and we have strong systems in place to make sure that everything goes smoothly.” With Ryan’s specialty being in new construction and development, he assists many investors and developers, which includes underwriting a deal from acquisitions to layout, design, and finished package, and finally bringing a finished product to the marketplace. But no matter who Ryan and his team are assisting, they focus on honesty and integrity, only wanting what is best for their clients. “I think that’s why people continue to refer us. We have built a reputation of high service, integrity, and doing the right thing even when it may be the hard thing to do.” From getting his sellers top dollar for their properties, to finding his buyers the ideal home at the right price, Ryan’s clients are blown away by his work. One recently said, “Ryan and his team were amazing to work Top Agent Magazine

with. Whether it was putting offers in at 9 PM or taking us to tour homes over lunch, he was always professional, prompt, and realistic. We fell in love with a complex in Fishtown and actually lost out on two other houses within the complex. As we were touring one of the homes Ryan had let us know that he actually had an initial call to set up time to discuss representing the sellers of a home in the same complex. Representing both sides, he was able to work out an agreement both parties felt great about and we were able to secure the home of our dreams!” When it comes to free time, Ryan can be found hanging out with his 21 month old son, wife, and family/ friends, traveling, or staying active in the Fishtown community. He and his team frequently create entertaining INSTAGRAM listing and local small business videos, and they were recently featured on an episode of Financing the American Dream on CNBC. He’s also planning for his future growth, with his sights set on adding more team members. “But I am more interested in quality than quantity,” he says. “We’ve created a really close-knit family and we want to continue welcoming new people who share the same values as us.”

For more information about Ryan Stawasz, please call 215-760-6291 or email ryan@thestawaszgroup.com

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