OHIO 9-17-18

OHIO EDITION

6 WAYS TO GET YOUR CLIENT TO TRUST YOU GOOGLE ADWORDS:

YOUR SECRET PRESENTATION WEAPON

How to Make Google do the Work for You

COVER STORY

Monika DeRoussel

FEATURED AGENTS

RENEE BRIDGES & JUSTIN CARLSON LINCOLN & KIM COVERDALE

OHIO EDITION

LINCOLN & KIM COVERDALE How did the Coverdale Team become the most 7 15 trusted, tech-savvy agents in Eastern Cleveland?

Lincoln & Kim Coverdale—both Cleveland area natives—bought their first house in Denver almost 15 years ago. “We ended up flipping that house and caught the real estate bug,” Lincoln says. After working on several successful renovation and remodel projects, and having children of their own, they decided to take the leap and turn their passion into a career. Lincoln and Kim now work as the Coverdale Team serving primarily the suburbs in and around Cleveland, with a focus on the eastern suburbs in Cuyahoga, Geauga, and Lake Counties.

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an annual CMA f they aren’t lookin home’s value has to make informed

Before listing a p clients on how to best value possibl market the listing listing, the Cove online marketing that allows them t drone photograph MONIKA DEROUSSEL RENEE BRIDGES LINCOLN & KIM a tailored campaig Currently 40% of their business comes from repeat well, leveraging t & JUSTIN CARLSON COVERDALE and referral clients. “This year we had a number of tight knit commun clients who sold and bought a second or third house from us,” Lincoln involves connecting with people w says. What sets the Coverdales apart from other agents in the area? ily member looking to be in that ar “Being younger and from the generation raised with technology, best way to do that.” we saw an opportunity to change the way real estate clients are serviced,” Lincoln says. From electronic signatures, to email, texts, and As partners, Lincoln & Kim bring social media marketing, the Coverdales meet the modern real estate “Our clients realize they are gettin consumers’ needs in a tech-savvy way. This allows them to custom are getting two people who are w 4) GOOGLE tailor ADWORDS: 17) 6 WAYS TO GET YOUR their services to clients’ needs and schedules.

The Coverdales to clients CLIENT with problems; we com HOW TO MAKE GOOGLE TO to TRUST YOU can accommodate busyDO clients who prefer replace time-consumCoverdales are constantly availab ing in-person THE WORK FOR YOUmeetings with quick updates and emailed contracts. communication open; they also s They’re also happy to meet with clients to talk through each step of national market trends. Their fav 20) YOUR SECRET PRESENTATION the process, if needed. But in every case, they let the clients’ needs through challenges to help their cli 13) 5 LESSONS FROMguide SILICON WEAPON and preferences the process. the home can be the heart of a fam

Monika DeRoussel

CONTENTS

VALLEY TO MODERNIZE AND It’s easy for the Coverdales to stay in touch with past clients once the MONETIZE YOUR transactionBUSINESS is over. “A big part of our real estate business comes from

Phone

being integrated into the social circles our clients are in,” Lincoln says. Both Lincoln and Kim were raised in the Cleveland area and have strong roots in the community. “We live a couple of miles from the high schools we graduated from. Whether it’s high school alumni events, charities, sporting events, our kids’ schools, or cultural activities, we are involved in the community,” Lincoln says. They believe in personal professional follow up with clients, and provide 888-461-3930 | Faxand 310-751-7068

To give back to the community, the and charities, and can often be seen In their free time, Lincoln and Kim and generally spend times outdoor Moving forward, the Coverdales a to keeping a dynamic business mo ents build investment property por futures. Now those are worthy goa ents and their community!

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Google AdWords:

How To Make Google Do the Work for You There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided advantage when it comes to attracting prospective buyers to your listings, as well as you as an agent. Google is easily one of the major superpowers of the internet, and they have one of the most powerful advertising tools available. Knowing how to utilize Google AdWords in the correct manner can make your internet advertising immensely powerful and possibly your best way to reach prospective buyers.

Google AdWords is also extremely cost-effective. This multifaceted tool gives you much more control over your advertising campaign than other more traditional methods. You can target specific audiences, choose the specific search terms, also known as keywords, that will bring up your ad in someone’s search results, and you can set a budget for each campaign that will dictate it’s reach and how long the campaign will run. Here are some tips for how to put Google AdWords to work for you.

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ent websites. You want to set yourself apart from every other real estate website users are viewing in their search for a house.

MAKE SURE YOUR ADS ARE GOING TO SEND USERS TO A SITE THAT WILL CAPTURE THEIR ATTENTION

You can spend an infinite amount of money on Google advertising campaigns, but if those ads don’t send users to a site that will capture and hold their interest, then you’ve just wasted all that money. Don’t put your cart before the horse. Make sure you are considering exactly where these ads are going to send users. To set up your website for success, at the very least you want to make sure users are greeted by clear call-to-action, such as a message that will encourage them to sign up for your newsletter or subscribe to your blog. You want to set up your website to maximize and capture the leads the ad campaign sends your way.

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BUILD CUSTOMIZED OR CUSTOM-MADE WEBSITES RATHER THAN TEMPLATE WEBSITES It is easy and tempting to use template websites, or to offer your agents template websites if you are a real estate manager or broker. While this offers a cost-effective solution to providing every agent with a website, it does little to set you or your agents apart and capture the attention of users that are used to seeing a wealth of differ-

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MAKE SURE YOU ARE OFFERING VALUE ON YOUR WEBSITE

Don’t simply use your website as a kind of brag sheet. Let users know what makes your particular services valuable to them. Highlight your expertise in a certain location through tools such as blog posts, providing market updates, or giving pertinent information on a unique type of property. This will ensure that your online advertising campaigns are much more successful.

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LOCATION IS EVERYTHING!

Location is everything in real estate, and the same holds true for Google AdWords. You can target specific locations in your ad campaign. While one approach is to focus on the area around your location, a more advanced approach would be to link AdWords campaigns to your Google My Business account. This is a Google service that includes your address in the ad, allowing people to then click on it and see exactly where you are located on a map.

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USE GOOGLE ADWORDS IN YOUR CAMPAIGN TO EXPAND YOUR BUSINESS IN GENERAL

Focus an AdWords campaign on expanding your business by incorporating specific zip codes and neighborhoods that will help you establish a presence in an area where you would like to increase your real estate business. Making sure that your ad appears in search results that are related to the real estate in a specific area will help shape the image and brand of your business as well as bring in new leads.

HARNESS THE POWER OF DATA

When you run a Google AdWords campaign Google Analytics captures a wealth of information about your target client demographic.

You can gain real insight into your online visitors, such as when they visit, what they do and look at on your site once they get there, and what search terms they use. You can use all of this information to grow your business. Use Google Analytics to determine which users (location, gender, age) are utilizing specific aspects of your site, such as looking at multiple listings, reading your blog, etc. You can then use this information to target these specific demographics in your AdWord campaigns, Gmail ads, the Google Display Network, and other advertising.

Using the internet to help advertise your business and your listings is one of the smartest moves you can make as an agent in this modern age. However, you don’t want to simply go into the process blind or you’re wasting a lot of potential resources and data that could make all the difference. To reap the benefits of Google AdWords, you must apply an intelligent strategy to using these campaigns.

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Monika DeRoussel Top Agent Magazine

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Monika DeRoussel When Monika DeRoussel left the corporate world 14 years ago, she jumped into real estate and quickly fell in love with it.

“I always wanted to go into this industry so I could understand it when I buy,” Monika says. Today she serves the entire Cincinnati market, including the suburbs. She has one assistant, and is eager to continue growing.

With 90 percent of her business coming from 8Copyright Top Agent Magazine

repeat and referrals, it is clear she is exceeding expectations with every transaction.

“We try to do things right so that hopefully people will seek our services again,” Monika explains. “We treat people the way we would want to be treated.” Monika ensures this by constantly keeping her clients in the loop during the process and getting everyTop Agent Magazine

thing done in a timely manner. “It’s our goal to keep people informed of what is happening, whether it is negotiation, a title issue, extra documents or anything. It is our job to solve problems and keep everything running smoothly.” After the transaction is over, she makes sure to stay in touch through mailings, social media, and events like happy Top Agent Magazine

hour. “We text, call and check in with people to see how they are doing,” she says.

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Clients often return to Monika for their future real estate needs, not only because of her exceptional communication skills, but also her marketing methods. When it comes to marketing, Monika knows that the pictures are the first impression of the property. “We hire professional photographers and present the property in the best possible light through drone photography,” she says. They also engage in social media Copyright Top Agent Magazine Copyright 10

advertising and market properties through TV commercials. “We’re constantly trying to keep properties in front of the buyer’s eyes. We’re always thinking, ‘what can we do to make this property more marketable and attractive to the buyers?’” She utilizes data of previously sold properties in order to price her listings correctly, as she knows this is also an important aspect of marketing.

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It is not surprising that Monika has accrued countless 5-star reviews regarding her work.

One recent client said, “Monika saved the day as we needed to buy fast and get moved in to our new home before school started. She and her team showed us multiple homes in one day and we were moved within a month! Monika was quick to respond to all of our questions and concerns. I highly recommend Monika Deroussel to anyone looking for a real estate Top Agent Magazine

agent.” Another raved, “Monika was extremely helpful in getting our house ready for sale. We sold our house in 5 days and received almost asking price. The pictures taken were very professional featuring the best selling features of the house. She was very strategic on when to put the house for sale and the asking price for it to get buyers’ attention. She guided us through the whole selling process so we did not have any surprises.”

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During any free time, Monika is staying active through running or giving back to the community through her involvement with her church. She also enjoys relaxing with her family.

As time goes on, Monika’s love for the real estate industry continues to grow. She can’t imagine doing anything else as a career. “I love my clients, there’s no two clients alike. It is never a dull moment, it’s always an adventure.”

For more information about Monika DeRoussel, please call 513 - 289 - 1039 or email mderoussel@hotmail.com, mderoussel@remax.net visit deroussel.com http://

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5 Lessons from Silicon Valley to Modernize and Monetize Your Business Silicon Valley may be the region for disruptors, tech entrepreneurs, and futurists, but even the most forward-thinking, abstract companies are still businesses that have to keep tabs on their bottom line. There’s much to learn from America’s fastest-growing sector, and even if Silicon Top Agent Magazine

Valley seems like a world unto its own, there are key lessons prime for adaption in your own endeavors. Below, consider a few ways to translate the trends and teachings of Silicon Valley for your own business, and reap the rewards in the process.

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1. Diversify your value Real estate is a business built on relationships, but your relationships will go stale if the only thing you communicate is you interest in making a sale. In order to sustain relationships for the long term, you’ve got to remain valuable to your clients beyond the transaction. Serve as a local resource, not just a salesperson or real estate expert. Ensure your marketing materials, social media presence, and communications offer useful, relevant, and original content your clients will benefit from. What’s more, vary your communications so that every time you reach out it’s not just about new business or a referral.

2. Company culture matters Silicon Valley tech giants always emphasize the importance of company culture—not just as a way of drawing and retaining talent, but also as a way to appeal to clientele. What are your company’s values? What do you stand for? How you’re positioned in the marketplace is becoming just as important as what you do and how well you do it. Your company culture is part of your branding, and your brand should feel clear and composed to clients eyeing your services.

3.Think big picture More and more, clients want to have an experience, not just a transaction. When it comes to buying a home, this means they care more about a property’s bedroom and bathroom count. As an agent, consider showcasing properties in terms of lifestyle. What neighborhood amenities are nearby? What opportunities are there for community involvement? How does public 14

transportation stack up in the area? Before making the purchase of a lifetime, clients want to envision a complete lifestyle.

4. Leverage multiple platforms By now, you probably recognize that social media is not afterthought. Your social media presence should fit your brand and voice, interact across platforms, and actively engage with your audience. In other words, if you want to reap the benefits of social media, it’s not enough to post a few times a month and walk away. Active engagement means responding to comments, interacting with your followers’ profiles, and posting original content beyond a sales pitch.

Likewise, you’ll want to be active across multiple social media platforms and ensure that your profiles are interconnected. That way, you’ll be working from a unified voice and brand.

5. Reputations rule the roost Never underestimate the power of word-ofmouth marketing and testimonials. If you haven’t asked for feedback from past clients, and you aren’t sharing positive testimonials and reviews—you’re missing out on one of the most powerful tools at an agent’s disposal. You can pitch the virtues of your working style all day long, but those courting your business want to hear about positive experiences from the client’s perspective.

If you want to take your business to the next level and maximize the twenty-first century values of a company on the rise, look to the lessons of Silicon Valley to get your start. There are always opportunities to innovate, and doing so will help you break from your routine and stand apart from the pack.

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RENEE BRIDGES & JUSTIN CARLSON

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RENEE BRIDGES & JUSTIN CARLSON Top Agents Renee Bridges and Justin Carlson – of Coldwell Banker Schmidt Family of Companies in Strongsville, Ohio – are a powerhouse couple who have developed a stellar reputation as Realtors who truly put their client’s concerns front and center during every transaction. Doing business under the moniker The HomeTown Team, Renee and Justin are among those rare agents who will consistently go the extra mile for their buyers and sellers.

Renee and Justin began their journey in real estate in 2014. Prior to that, Renee worked for eighteen years in the travel agent industry, and had recently divorced and was raising three children. When the travel industry was subsumed by the internet, she knew she had to find a new career. Justin had worked in the service industry as a bartender and studied small business management, and was also looking for a change, preferably something that he and Renee could do together.

“We’re both very entrepreneurial,” says Renee. “We wanted to start our own business together. We saw an ad for a career night for Keller Williams, and we went.” The pair quickly signed up for classes and then joined Keller Williams, where they remained for two years before following their mentor to Coldwell Banker. Their success was almost instantaneous, and their business has grown exponentially year after year, resulting in their current ranking as the number one agents in their office for both sales volume and transactions. Justin was also ranked the number one listing agent in 2017.

More than sixty percent of Renee and Justin’s business is based on repeat and referred clients, which is perhaps the best evidence of a job done right in this highly demanding and competitive industry.

“I think the reason our clients continue to refer us and return to us is because of the personal relationships we build with them during the process,” explains Renee. “We do out of the ordinary things for our clients. We definitely work with them on a very professional level, but with the extra-personalized service we provide

they often feel like they’re working with a friend by the time the transaction is over.”

The pair work hard to maintain those relationships, and do so through emails and social media, as well as handwritten notes and small gifts.

Renee and Justin can also point to their expert marketing of their listings as yet another reason for their continuing success.

Constant communication and consulting with their clients during the process is essential to their approach, as are honesty and directness. Making sure each listing is show-ready by the time it hits the market is paramount. “We always use professional photography,” says Justin. “We don’t just take photos with our iPhones.” Listing-specific websites are utilized to great effect, as is their robust social media presence and targeted marketing via those platforms, ensuring quick sales for top dollar.

“A lot of our clients really remember the personal touches we provide,” says Justin, when asked what their buyers and sellers remember most about working with the couple. “We help them get through the lower points of any transaction. We communicate with them very well. We stay on top of the transaction, so instead of them asking us what’s going to happen next, we’re telling them what to expect next.”

When they’re not working, Justin and Renee enjoy spending time with their sons, both of whom are heavily involved in soccer. They also enjoy travel, golf, and are ardent DIY types who are currently rehabbing a home they bought two years ago.

Looking to the future, the primary goal is to continue growing The HomeTown Team and its business. “2019 is going to be a year of growth, that’s our main focus,” says Renee. Continuing their firmly established legacy of excellent customer service is also paramount: “I love the end result of a happy buyer,” she says, her sincerity obvious.

For more information about The HomeTown Team, call Renee at 440-231-7082 or Justin at 440- 532- 2824 or email TheHomeTownTeam@gmail.com 16

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6 Ways to Get Your Client to Trust You The word “REALTOR®” can leave a sour taste in some people’s mouths. Many of today’s home buyers and sellers grew up during the 2009 recession. They are wary of anything Top Agent Magazine

or anyone who comes off as too salesy, and they want to work with individuals who they can trust.

But how do you prove to someone you’ve likely never met that you can be trusted?

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Put Testimonials or Case Studies on Your Website

When something goes wrong, own up to your mistakes. Don’t hide bad news from your clients. Be upfront and responsive.

Testimonials and case studies are social proof that you have both the experience and the skills to do the job your clients are hiring you for. People often leave testimonials when they are either incredibly disappointed or extremely happy with the service they were provided, so they’re a good indication to prospective clients of the treatment they’ll receive.

Case studies, which you can post on your blog or website, have much of the same effect, but even more than testimonials, case studies demonstrate your real estate and finance expertise because they explain how you achieved a specific set of results.

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Be Responsive and Accessible

Can your clients reach you easily? That doesn’t mean you need to be available 24/7, but you should respond to your clients within a few hours of receiving their message. When agents don’t respond to their clients’ calls or emails for days on end or fail to provide them with a direct line of contact, their clients’ experience can quickly become frustrating.

Agents are busy but so are their clients. If you constantly show up late to or reschedule meetings, your clients won’t feel like their time is respected or their business is valued. Make sure you set a realistic schedule for yourself rather than spreading yourself too thin.

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Be Honest and Transparent

Sometimes you don’t have the answer to a client’s question. Be honest about your strengths, weaknesses, and the limits of your knowledge. A good response might be, “I don’t know, but I can find out.” Be transparent with your clients, and they’ll respect you for it.

You should always act in their best interest.

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Go the Extra Mile

If you do the bare minimum, that’s what your clients will remember. Their experience won’t be memorable, and they won’t gush about you in online testimonials or in real life to people they know who could use your services. It’s that simple.

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Put Yourself in Your Client’s Shoes

Clients understand that you need to earn money, but that doesn’t mean they want to feel like they’re just a dollar sign to you. Be empathetic to your client’s concerns, even if you’ve heard it all before. Your clients should know that you are there for them.

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Be Consistent

Being responsive, friendly, and knowledgeable shouldn’t be an act. If you “turn on” your personality for clients and then suddenly become a different person when they leave the room, it’s likely that the cracks in your mask will eventually become apparent.

But “faking it till you make it” is so common it’s become a cliché. When we are starting out, we don’t always have the systems or resources in place to create a smooth client journey, from onboarding to closing, so instead we constantly try to reinvent the wheel. Give yourself time to pause, slow down, and reevaluate your workflow. Creating systems creates

consistency, and those systems can and should be constantly updated.

Developing trust between you and your clients will take time, but doing these things can give you a running start.

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Your Secret Presentation Weapon

by Rich Levin

You are at a listing presentation, and Agent: “Do you know the number you know the seller is interviewing one complaint owners, like you, have other agents. Would you like to about their present REALTOR®? distinguish yourself as the best?

Here’s how.

“The agent doesn’t communicate or loses touch. It’s one of the simplest This is on an age-old and proven things and one of the most sales concept that is taught in high- important. I know some of the best level sales training in every major agents in town who sell a lot of corporation. In real estate, it is a homes and have the best intentions, subtlety that most agents simply but they just don’t follow up like don’t build into their skill set. Those they should, and you fall through who learn and use this skill stand out the cracks. and win against the competition.

“I set aside an hour each day just for Have you ever lost a listing and staying in touch with my clients.” could not figure out why? The seller says that they had more confidence “You don’t want to be in the dark, in another agent. This skill is the uncertain and uncomfortable. I reason they will choose you. They want you confident that we are both may not recognize why; they just doing everything we can to get your have more confidence in you. property sold for the most money in the shortest time. “I like to make Sample Seller Script these calls between eleven and Here’s an example. After, I’ll break noon on Thursday mornings. What it down for you so that you can is the best number to reach you at apply it for yourself. that time?”

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Robbins was a twinkle in his AABC: The Breakdown There are four steps to this mother’s eye. Most agents miss the presentation skill. They are subtle mark on this in today’s competitive and easy to learn. You must practice real estate market. To hit a bull’s to be natural with this skill, which I eye, use AABC as your secret weapon. You will begin to notice call AABC. sellers and buyers having more • Step one is the Action you take. In confidence in you, relaxing with the example above, it’s communicating you, and trusting your judgment. regularly.

Sample Buyer Script • Step two is the Advantage you “Would you like to have the bring that differentiates you. In the advantage of seeing the newest example above, it is setting aside an properties on the market, every day?” hour each day.

A – The Action: “Every day—often • Step three is the Benefit to them. twice a day—I will search for propIn the example above, it is making erties that are new to the market.” them certain, comfortable and A – The Advantage: “In our area confident. there are nearly three thousand real • Step four is the Close, which is estate agents. Every day, some of asking for a decision. In the them are placing new property on example above, it is asking for the the market. Within hours, often less, specific number to be reached on a I make sure that you are aware of any and every property that even specific day and time. remotely matches your desires.”

AABC B – The Benefit: “You’ll have the Action: What you do. best opportunity to find the property Advantage: Your distinction. that has the most of what you want Benefit: What’s in it for them? before you are in competition for it, Close: Asking for a decision. and you often get it at the best price.

This has been taught by Fortune 500 Each year, many of the homes I sell Companies decades before Anthony are those fresh listings that have Top Agent Magazine

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only been viewed by my buyers.

It’s fun for me. It’s the best way to give you the competitive edge.”

C – Close: “Do you want me to contact you each day as soon as we become aware of any property in which you may be interested? If I call during the workday with an excellent choice—something that looks perfect—would you be able to come fairly quickly to see it?”

You will find AABC is your secret weapon. While other agents present their same old way, the buyers and sellers to whom you present see, hear, and feel something different, something more. They will more easily sign exclusive contracts with less commission challenges. They will trust you and make your job with them easier, because they strongly believe in your efforts on their behalf.

A Few Subtleties I like to start with a question. Do you know? Have you heard? Would you like?

The Action can be very simple. It is your Advantage—the way you do it differently—that makes the distinction.

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The Benefit is always more money, the best time frame, and/or more ease and convenience. That is WIIFT: What’s In It for Them.

The Close is critical. In addition to confirming their agreement, it makes them an active participant in the process.

In my work, I occasionally accompany Agents on listing presentations—Agents who take over a hundred listings a year. Once they begin to apply AABC, they immediately express that they feel, hear, and see the difference in the way their clients responded to them.

This is an advanced skill that raises your effectiveness and enhances your relationships and your results.

It requires preparation and practice.

It is a secret weapon that can shift your work and your career into the next gear.

Rich Levin is one of the most successful Real Estate coaches in the nation by virtue of the measurable results of his clients and creator of the Real Estate Hierarchy of Success, a working model for understanding and planning your business.

Copyright©, Rich Levin. All rights reserved.

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LINCOLN & KIM COVERDALE How did the Coverdale Team become the most trusted, tech-savvy agents in Eastern Cleveland?

Lincoln & Kim Coverdale—both Cleveland area natives—bought their first house in Denver almost 15 years ago. “We ended up flipping that house and caught the real estate bug,” Lincoln says. After working on several successful renovation and remodel projects, and having children of their own, they decided to take the leap and turn their passion into a career. Lincoln and Kim now work as the Coverdale Team serving primarily the suburbs in and around Cleveland, with a focus on the eastern suburbs in Cuyahoga, Geauga, and Lake Counties.

Currently 40% of their business comes from repeat and referral clients. “This year we had a number of clients who sold and bought a second or third house from us,” Lincoln says. What sets the Coverdales apart from other agents in the area?

“Being younger and from the generation raised with technology, we saw an opportunity to change the way real estate clients are serviced,” Lincoln says. From electronic signatures, to email, texts, and social media marketing, the Coverdales meet the modern real estate consumers’ needs in a tech-savvy way. This allows them to custom tailor their services to clients’ needs and schedules. The Coverdales can accommodate busy clients who prefer to replace time-consuming in-person meetings with quick updates and emailed contracts.

They’re also happy to meet with clients to talk through each step of the process, if needed. But in every case, they let the clients’ needs and preferences guide the process.

It’s easy for the Coverdales to stay in touch with past clients once the transaction is over. “A big part of our real estate business comes from being integrated into the social circles our clients are in,” Lincoln says. Both Lincoln and Kim were raised in the Cleveland area and have strong roots in the community. “We live a couple of miles from the high schools we graduated from. Whether it’s high school alumni events, charities, sporting events, our kids’ schools, or cultural activities, we are involved in the community,” Lincoln says. They believe in personal and professional follow up with clients, and provide

an annual CMA for their clients’ homes. “Even if they aren’t looking to sell, understanding how their home’s value has changed over the year allows them to make informed decisions,” Lincoln says.

Before listing a property, Lincoln and Kim advise clients on how to prepare the house to give them the best value possible, and make a plan for how to best market the listing. To spread the word about each listing, the Coverdales use extensive digital and online marketing, utilizing a 3D Matterport tour that allows them to reach bigger markets, as well as drone photography for exterior shots. They create a tailored campaign on Instagram and Facebook as well, leveraging their strong followings. “We are a tight knit community and so much of our marketing involves connecting with people we know who have a friend or family member looking to be in that area,” he says. “Social media is our best way to do that.”

As partners, Lincoln & Kim bring different strengths to the business.

“Our clients realize they are getting more than just one agent, they are getting two people who are working together. We never come to clients with problems; we come to clients with solutions.” The Coverdales are constantly available to customers, keeping lines of communication open; they also stay informed on both local and national market trends. Their favorite part of the job is working through challenges to help their clients reach their goals. “We realize the home can be the heart of a family,” Lincoln says.

To give back to the community, the Coverdales support local schools and charities, and can often be seen at their children’s sporting events.

In their free time, Lincoln and Kim love to hike, snow shoe and camp and generally spend times outdoors together and with their children.

Moving forward, the Coverdales are committed to their clients and to keeping a dynamic business model. They’d love to help their clients build investment property portfolios to guarantee their financial futures. Now those are worthy goals that will surely benefit their clients and their community!

To find out more about Lincoln & Kim Coverdale, email Lincoln@CoverdaleTeam.com or by phone at 216 - 307 - 6539.

You can also check them out online at coverdaleteam.com https://

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