OHIO 5-9-22

OHIO EDITION

INCORPORATING CHARITABLE GIVING

UNTANGLING THE BIDDING WAR:

IN YOUR REAL ESTATE PRACTICE

A Buyer’s & Seller’s Perspectives

5 Ways to

TRANSFORM RENTERS INTO OWNERS

FEATURED AGENTS

MARC ELIAS NARAYANI KHANAL CINDY McCAIN MIKE ROBERTS

COVER STORY

MATTHEW J. JOOST GRI, CREM, RENE, MRP, CRS, SRES, CNE, SRS

mailto:mag@topagentmagazine.com

Top Agent Magazine

3

5 Ways to Transform

Renters into Owners Perhaps the largest demographic of untapped business lies in the rental market. From major cities and suburbs to rural communities—renters across generations are opting to rent rather than own. The question is: why? For starters, many Americans are undereducated about the inventory and financing options available that might suit their budget and lifestyle. Secondly, many would-be homeowners have difficulty 4

visualizing the potential investment of purchasing property, and how homeownership can build wealth and security in the long-term.

As an agent, you’re always on the lookout for potential clientele. Now, to guide renters toward the real estate market, keep a few of these strategies in mind as you meet and greet this untapped demographic.

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Top Agent Magazine

1

Show renters that purchasing a home isn’t impossible

Possibly the biggest hurdle for renters is believing homeownership is possible. Beyond saving for a down payment and boosting credit scores, there are dozen more factors to consider: affording utilities, homeowner’s insurance, renovations, property taxes, and more. Besides that, assembling pay stubs, finding an agent, arranging house tours, negotiating a price, and timing the transition are all major considerations to surmount.

One way to combat this thinking is to make the process transparent and demystified. Find examples of past clients who made the leap successfully, or profile the average buyer in your marketplace and see how that renter compares. Provide evidence that it’s been done before and can be done again, then build a game plan from there.

into play. Consider making a checklist, or step-by-step road-map, that guides clients through the process from start to finish. This way, you’ll manage expectations and create a path to ownership that’s specific, instead of abstract. They won’t have to wonder what goes into buying a home when they can look at an interactive site or read a document and see the steps outlined before them, with you there to guide the way.

3

Collaborate with mortgage professionals to find the right financing opportunities

2

Help would-be homebuyers create a road-map to ownership

It’s no secret that buying a home can feel overwhelming. Compared to signing a yearlong lease on an apartment, taking on the house-hunting process is a daunting affair.

That’s where your expertise as an agent comes Top Agent Magazine

Many renters aren’t aware of the variety of mortgage financing options out there that cater to first-timers, offer low down payments, or down payment assistance. Most buyers believe that the standard 20% down is a hard and fast rule, when in reality, there’s far more flexibility out there to cater to renters where they are. There are even loan options catering to freelance workers, renovation options, and other unconventional routes to ownership.

Work with a mortgage pro and find the route that suits your renter best.

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5

pay monthly in a mortgage—while building a lasting asset.

5 4

Compare and contrast rental rates with monthly mortgage payments One way to convince renters to make the shift is to demonstrate the savings potential of paying into a monthly mortgage, rather than throwing away rent on a property they don’t own. To do this, draw up the average rental rates in your area, then find some potential listings that would demand a similar amount in monthly mortgage payments. Sometimes placing these numbers and images sideby-side can prove to renters that what they manage to pay monthly in rent, they can

6

Paint the big picture

For most, renting isn’t the most sustainable financial option when it comes to housing.

Rents rise, families grow, and retirement looms.

Building a financial future and homeownership go hand-in-hand. When planned appropriately, buying a home can create a path toward retirement and position homeowners in a better place for further investment in the future. A rental has little security or investment returns to offer, while owning a home makes a renter king or queen of the castle.

Prospecting renters as potential homebuyers may seem like a time-intensive way to cultivate new clients, but logic is on your side.

Keep these tips in mind as you broach the conversation with renters in your hometown.

All it takes is clear-cut value proposition and a listening ear.

Top Agent Magazine ®

Top Agent Magazine

MATTHEW J. JOOST GRI, CREM, RENE, MRP, CRS, SRES, CNE, SRS

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7

Top Agent Matthew Joost is the Owner and Broker of RE/MAX Realty of Defiance Inc., managing a team of nine agents in northwest Ohio.

An entrepreneurial enthusiasm and a dedication to real estate runs in Matthew Joost’s family. A lifelong resident of Defiance, Ohio, Matthew learned the business from his father, Brent Joost, who founded the company, RE/MAX Realty of Defiance Inc. with his business partner Ken Ludwig. After college, Matthew entered the family business. In 2002, he earned his license, becoming one of the youngest Realtors in the area at the time and earning a stellar reputation for his skills and service. “I had deep ties in the community, I was involved in a lot of The Crescent-News volunteer work, and I quickly developed client-centered practices to show my clients that I truly cared about their goals,” Matthew says. Matthew has the

Business

Joost earns CRS designation Matt Joost, Defiance, has been awarded the Certified Residential Specialist (CRS) designation by the Residential Real Estate Council, the largest notfor-profit affiliate of the National Association of Realtors.

Realtors who receive the CRS designation have completed advanced professional training and demonstrated outstanding professional achievement in residential real estate. Only 3% of realtors nationwide have earned the credential.

CRS designees subscribe to the strict realtor code of ethics, have been trained

8Copyright Top Agent Magazine

Google

By DEBORAH NE

Los Angeles Times (TN

For the first time computer has perfor tional task that wou impossible for a co puter to complete, team from Google.

Scientists and eng company’s lab in announced the mile published Wednesd MATT JOOST Nature. They said th able to finish its job to use the latest tactics and onds — and that t technologies and are spepowerful supercom cialists in helping clients need 10,000 years to maximize profits and minsame task. imize costs when buying The task itself, wh or selling a home. cuting a randomly Joost is a broker with of instructions, doe RE/MAX Realty of particular practical Defiance Inc. He is a memsay the achievemen ber of the Toledo Regional cant as a demonstra Association of Realtors promise of quantum and the Ohio Association William Oliver of of Realtors. the feat to the first by the Wright brothe event represented, r it practically accomp paramount,” he wro Top Agent Magazine tary that accompanie Google’s scientists achievement as the

Keller Trucking, affiliate named ‘Top Companies

ll voted in

Photo courtesy of Matt Joost

in executive Members of the Northwestern Ohio Board members also aided the center cuss pending Board of Realtors help put mulch around by helping purchase furniture for a rsonnel and the landscape of the CHP Defiance room at the center. elopment. No■ A8 In-patient Hospice Center in October. en. meetings of mission and d recreation ere cancelled to a lack of

By LISA NICELY

REGION

The Crescent-News • Sunday, May 13, 2007

Christmas for the region Local nursegift nominated twice by•• Ohio Hospital Association @cnLisaNicely

the regular lnicely@crescent-news.com il met jointly nce and budIt’s like a Christmas gift e to review

By DARLENE PRINCE for the region. roposals. prince@crescent-news.com Each year, Re/Max Realty in Defiance does Twoannominations the activity — by typically Ohio adopting Hospitala Association family — for (OHA) havea turned a friendMake Difference Day in October, thisSimon, year the ly spotlight onbut Diane staff wanted to doemersomean RN and certified thing that wouldwho haveis a gency nurse (CEN), am County muchtrauma larger impact. also the coordinaublic Safety “I wanted it to be sometor for Defiance Regional e was water thing that would benefit al roadways Medical Center more than (DRMC). just the immeand warned Simon was recently nomidiate people in Defiance,” not drive natedsaid to serve theoftrauma Matt on Joost Re/Max. on the road“The hospice committee of thecenter State helps of heriff’s office a Emergency six-county area.

I really Ohio Medical at roads near feel we are so fortunate Services Board. The comy be affected have a facility that mitteetoreviews traumalike acciys, and cauNot everyone has a dents here. and sets guidelines for to find alter24-hour facility.”

Ohio hospitals in their treatLisa Nicely/C-N Photo Joost approached the rivers are ment Northwestern of trauma victims.

Ohio Board Matt Joost of Re/Max Realty and Rhonda Leininger the National Simon was alsotonominatof Realtors get sup- of CHP Defiance In-Patient Hospice Center pose with ce is predicted as port one for of 86 personsatfor a project the a check representing funds raised to help provide of showers center.E.On Oct. 28, Make the Albert Dyckes Health new furniture to the center in Defiance.

Wednesday aWorker Difference Day, the Care of the Year the region. group outoftothe the marketing coordinator for rooms, especially new love Award.

The went winner t rainfall is CHP Defiance In-patient seats and single recliners, awardCHP will Defiance be chosenIn-patient at the Hospice Center and Hospice Center, to ask as well as whiteBillboards for Photo Wilson/C-N OHA worked Recognition Dinner on on the landscapabout the center’s needs, the nurses.”

June 18, in Columbus.

This ing around the center.

Diane Simon, CEN, Joost and trauma at Joost found out RN, about decided coordinator to spearaward “We is given had annually 20 yardstoof Defiance Medical has been something Regional else that was head Center, a fundraising effort nomia health care worker who nated mulch donated

by Werlor desperately needed. to getAssociation the furniture by the Ohio Hospital to and serve on Control) Ben the meets(Waste the criteria of and giving “The building is 10 years white boards censtate trauma committee that sets for thethe standards for Varner (and his crew) back to the community, rou-of trauma old now, and there treatment in are Ohio.ter.

She said the committee will Mowing the Service some things that need to “That furniture gets used tinelyBen’s going beyond call be working toward improving the survival rates of older came and helped like the fur- all the time,” Joost said. “I of duty andout overcoming theus be upgraded, in accidents. all that mulch,” persons niture in the patient rooms wanted to get good quality odds spread to succeed.

Joost said. Several organi- and in the beautiful lobby,” stuff for them. The cost for Speaking about her nomilearn other.” also helped such as tims. said Leininger. “Also, each each roomfrom was each just $1,500, he special nationzations to the Water trauma comDefiance Recreation, Simon the experi“Children have to be treat-thanks room has an information to thesaid generosity er 24th. mittee, said, “The whoSimon hauled the mulch, and ed ence she gained was invaludifferently than adults board for the patient and of Lynn Sheets of Ken’s committee is composed of infamily Goin’ Postal of Defiance. members that aftershefurniture, who provided able while working with a trauma accident,” However, that was just the leaders in trauma care explained.

10 years, needs replaced.” us the cost.to…achieve the furniture DRMC at staff immediate project, “They the are committee on limited isThis wasfacility’s something I was in theanstate.

There are 10the first Level III “Now, there was something else funds,” Joost said. “They able to use my connections 15 members and they meet looking at geriatric trauma,” Trauma designation from that was needed. really were in need of new to call on people to help y where every other month.” the American College of she said.

There are no speWhen he had reached furniture for all 12 patient with.” f you and She out said was cific guidelines for treating Surgeons (ACS). The hospito before Rhonda she Leininger, Several area residents and all the nominated as a member of older trauma victims. Sheandtal recently received organizations steppedits secto our lives. the committee, DRMC sent noted that after the commit-forward ond designation and pledgedastoa Level her to the committee’s meet- tee looked at data, it washelp.

III Trauma hospital. by ings so she would have an discovered that older people Those helped “To bewho certified, they (the riends idea of what issues were don’t do well in trauma acci-sponsor the the furniture ACS) have same quesinclude: First Federal before the committee. tions (about care) whether dents. Many of them die.

Bank, “The committee compiles you Sherwood are a LevelState III like us “A triage EMS respond1822for Spruce St., Pamunit in registry data from a data ers for older victims is beingBank, or a Gary Level Iand Trauma Welling (in honor of Defiance, Ohio 43512 bank in Columbus of all looked at more carefully,” Toledo,” she explained. ry of Scott and Sherri Welling), the trauma victims in the she said. notDerrow, huge, like a Kable“We andare Erin by state,” she said. “They then Level I Trauma hospital,” she There is also a projectExceptional Motorcar, Trithink of you. analyze the data, such as -underway Free Estimates said. But she said that every that involves aCounty Roofing, Shelby ry of what happened in an acci- - complete who gets brought in trauma plan forandpatient Christa Dawson, Friendly Service Ohio Board dent at a certain intersection the state. She said it is a 200-Northwestern from an accident is stabi- No job too big by ReMax and have there been many plus page document stillof Realtors, lized and thenRealty, checked to think of you.

Dr. Tricia No jobworked too small accidents at that place. They - being see ifJoost, they should be sent to on as newBrent Rich Vandehey by where discuss if maybe a stoplight -data II or Leveland I Trauma is them continually beinganda Level We do all family, Don and Lana f you and is needed there to prevent unit in another city such as researched and added. and all the Gorrell family, Carpet *Certified Generac Generator Technician on Staff!* Fort WayneJason or Toledo. another accident.”

Referring to the membersWholesalers, to our lives. and GIVE A CALLtreatment FOR ALL YOUR ELECTRICAL “We Eckert, try to Sam preserve of the trauma NEEDS! committee,Stephanie She saidUStrauma and that s.com “golden hour” guidelines were developed she said, ”Each specialtyChris Switzer, Jim that and is so a trauma vicby the committee in the past of the committee membersLisavaluable Weaner, for William and and Bruce tim,”Sterling she explained. for pediatric trauma vic- adds to our knowledge. WeVirginia and Debbie Guilford. em Ken’s Furniture also is providing free delivery. ______ “I was able to get more than what was needed to do the rooms – $20,800,” Joost said. The extra went Call to Schedule Your Repair Today!

Zac Shy to purchase new lobby fur10. Carolina@ N.Y. Jets Service Manager niture as well.

The furniture has been COUPON ordered and will take five weeks to be delivered. ent “It will be a nice Christmas gift,” Joost said.

Leininger said that the new furniture and white boards will be a great help 419-782-8015 to the facility and those it 1515 N. Clinton St., serves.

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Bill Wilson/C-N Photo

Defiance resident Matt Joost, a 2002 involvement in the DC Service Learning Defiance College graduate, says that his program helped form his outlook on life.

Joost puts Defiance College experience to work at home Defiance College’s Service Learning and Culture of Engagement programs usually result in thoughts of DC students and alumni making differences in places like Jamaica and New Orleans. Yet, Defiance native Matt Joost says putting his Defiance College experience to work in his home town can be just as rewarding.

Joost, a 1998 Defiance High School and 2002 Defiance College graduate earns his living as a ReMax Realtor and says his commitment and enthusiasm for selling and serving Defiance first and houses second began during his days as a Defiance College student.

For the 27-year-old Joost, a week without serving his home town is an empty week.

He is the past President of the Northwest Ohio Realtors and is presently a board member of the Defiance Area Chamber of Commerce. He also serves The Defiance United Way and will soon be a member of the Defiance Area Foundation.

“I think a person can find success right here by helping make Defiance a better place to live,” he says.

Joost, whose father Brent is also a realtor, had options to go away to college but chose Defiance College for a school and ultimately Defiance as his home.

Continues Joost, “My dad graduated from Defiance College and my grandmother (the late Lou Joost) worked there so that made the choice easier. And, in the end my grandmother handed me my college diploma.”

Joost is quick to point out that his involvement in the Defiance College Service Learning program helped form his outlook on life.

College service trips to Biloxi, Miss., Washington D.C., New York, N.Y. and Jamaica were

Biographical sketch Name: Matt Joost Born: April 18, 1980, Defiance Occupation: Realestate agent, Remax Realty Education: Defiance High School, Defiance College, bachelor’s degree in marketing and management with a minor in economics with an emphasis in leadership Family: Wife, Kierstin; daughter, Rylee, 2 Residence: Defiance Likes: Golf, reading, and water recreation Dislikes: Negative attidues Memberships: Defiance Chamber of Commerce, Ohio and National Association of Realtors, Northwest Ohio Board of Realtors, Defiance Elks Lodge and St. John’s Lutheran Church Philosophy: The Golden Rule life changing.

Each of those one week missions was centered on working on problems in those communities. Joost was so moved by a winter trip to Jamaica during his senior year that he went back in May of that year.

“Those projects made me realize that you need to give back regardless of where you’re at,” he says.

“The good things that have happened to me professionally are just as rewarding here as if they had happened in a bigger market,” he says proudly.

Joost is quick to point out that seeing the plights of others on those trips helped him decide to stay in Defiance after college and to ultimately enter business with his father.

“I got a lot of static from people that said the world is a big place and that I should be out there somewhere,” he admits, “but I wanted to make a difference here and although it took a year or two to get going I’m glad I took this path.”

“Working with my dad has taught me to learn not to lose the respect we have for each other just because we work together. When we’re

at work its a different type of relationship. He not only made me earn my place but also makes me work hard to keep it. I’m closer with him now than I’ve ever been.”

Adds Joost, “Being involved in Defiance gives you a better opportunity to brag about it. The motto that its a great place to live is true.

By and large people here are honest and care about their families and that’s very important to me. If you want to belong you can.”

He’s quick to point that being part of a Defiance sized town also has built in checks and balances.

“Because everybody knows everybody here you cannot hide,” he admits, “If I make a bad deal I must still show may face around town.”

Despite his success in real estate Joost is quick to point out that his other blessings are the most important “The death of my mother (Karen) two years ago and grandmother recently made me realize what is really important,” he says. “I realize that its important to take care of the things that I have now. “ And Defiance is one of those.

Copyright Top Agent Magazine9

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REGION & STATE

■ A8

The Crescent-News • Friday, September 9, 2011

Young community leaders honored for their work Individuals given the 10 Under 40 award during chamber banquet nicely@crescent-news.com

Ten individuals younger than 40 were honored for their leadership skills in the Defiance area during the Defiance Area Chamber of Commerce’s awards banquet on Thursday.

“This program (10 Under 40) is to recognize individuals under 40,” said Isaac Lee, president of the chamber. “We had quite a few nominations. This program recognizes individuals who have accomplished business achievements, but also have been active in the community.”

The 10 Under 40 program recognizes young community leaders under the age of 40 that work or live in the Defiance area. The program itself is sponsored by the Defiance Area Chamber of Commerce and The Crescent-News.

The 10 individuals honored included: Matt Joost of Re/Max Realty, Sara Schuette of ProMedica Defiance Regional Hospital,

Amy Daeger of First Federal Bank, Amy Zeller of Rental Market, Tyson Stuckey of Schultz, Huber & Associates, Laura Kline of The State Bank and Trust Co., Lisa Becher of Beilharz Consulting and Putt Putt Golf & Games, Jeremy Otte of the Hubbard Co., Jeff Rohdy of ProMedica Defiance Regional Hospital and Michelle Stahl of The Crescent-News Paulding County Library.

Selection of winners was made by a committee comprised of past leadership award winners.

Gary Cates, chairman of the chamber board, said those individuals in the 10 Under 40 are the future of the community.

“You were honored for your service to the community and talents you bring to your businesses,” Cates said.

“The future of the community is in your hands.

I challenge you to stay The Defiance Area Chamber of Commerce and The involved and get your friends involved. We need Crescent-News sponsored the 10 Under 40 program, your leadership into the which honors individuals younger than 40 that are leaders in the community. The 10 Under 40 winners future.”

The Crescent-News • Sunday, August 23, 2009

www.crescent-news.com

Sunday, August 23, 2009 ▼

By LISA NICELY

HEALTH: Four DRMC employees recognized for working in health care for 40 years. | C2

Section

YOU DOCS: Diabetes may be the real reason that you have no energy. | C2

Lisa Nicely/C-N Photo

were, front row, from left: Jeremy Otte, Amy Zeller, Amy Daeger and Michelle Stahl. Back row, from left: Matt Joost, Jeff Rohdy, Sara Schuette, Laura Kline and Tyson Stuckey. Not pictured is Lisa Becher.

Rath Builder’s Supply plan and provide servicesFAMILIES BUSINESSES experience, the knowledge, and with theFrom driving passion wasPage incorporated in 1986. that support citizens C1 From Page A7 disabilities.” Today it pro- The business was purand delivering hot tubs is what for helping others delivering results.

April 1971 at 508 Fifth St. by vides services in more chased from Fort Defiance

NEWS

“He came back here with some a lot of weight off my shoulgood ideas. I think that helped ders.”

Sunday, August 23, 2009 The Crescent-News him succeed,” Markwww.crescent-news.com said.

Another Defiance area family HEALTH: Four father/son DRMC employees recognized workAnother duoforwho business is Moats Ford, which Section and soon the small knit than 30 counties includingweConstruction ing in health care for 40 years. | C2 do,” Pam said.

“It’s busier and Supply works together is Matt andas much has been owned by the Moats ple who have lost and crochet shop outgrew Defiance. Among its ser-in the of the Inc. summer by sistersbecause Barb Rath, YOU DOCS: Diabetes may be the real reason that you as|of $18,000.

Brent Joost Remax Realty of family since 1916. The business no energy.

C2 its space as more needle- vices are home health care,pools.

SaraWorking Varner with and hot Jenny tubs Five members of the Dawson family of Defiance run Defiance Water Recreation. From left: Kirkhave “We are(standing), seeing the and StephaniBrent Stewart, andJoost Shelby Bob andin Pam Dawson.

Defiance. started was founded in Sherwood by work lines were added.

Now the sole owner and Broker of the business, Horvath.

In 1998, the year is transportation, moneyand getting ready for next attorney general’sKen office the / Ê« >ViÊ> The shop then moved to management, advocacy business relocated from the business with partner Edwin Moats and is currently what goes on in the winter.

From tip of the iceberg,” DeWine 514 Fifth St. In 1976, Janet and Jackson Avenue to 07482 more.

1986 “Most and hispeople son, who run KOVAC

by Wes Moats and his father, Matthew manages a team of nine agents while he “But by that Ludwig time, theinsaid.

By MARC March October we are Hitchcock became partOhio in Defiance.

Rathfull C-N Capital Two area•businesses TheaCrescent-News Sunday, were August 23,to66 2009 NEWS Bureau money to was long Matt, gone,”joined he have the abusiness as a Mark.

Moats Ford moved scam committed ner and the shop doubled Builder’s deals largely for 30 years ofspeed.”

“To make a long story also works with his honored own client base.

Dedicated to his realtor in 2002.

Defiance in—1971 andsaid. currently against them never call ...

COLUMBUS Joe its floor space to accom- service — Defiance Water Another with masonry products, Defiance-area family short, I lost $6,200 in prin“He came back here with some a lot of weight off my shouloperates satellite in Some it at all.

“Growing up, never I wasreport always was takinga an after- office modate matting, framing Recreation and Foods forwho fireplaces and landscapworks together includes PattonBygood cipalhelped money plus fees of Some are too embarrassed professional growth, Matthew has earned many desideas.

I think that ders.”

JARED Sherwood. and counted cross dad on showing noon nap atORZOLEK his ColumbusFrom stitch.

Page C1Living. ingSauer materials.

The retail $335, for a total offollowing $6,535.” my Tom and his son, Tim, of him succeed,” Mark said. to report it.”

Another Defiance area family It was among the half area home earlier this on Saturday and Sunday,” Matt “Ever Iyear was a Patton little boy is managed by Defiance Water businessSpecialist, rom realsince estate to beverage distribution to outdoor recre-I and delivering hot tubs is what spoke Thursday ignations.

Hefirst is a Certified Residential City Beverage Co.Ford, ation, Defiance-area families work together in a wide range DeWine urged residents dozen shops in the country received a Ifrantic Another father/son duo who is Moats whichwhen he Todd Melia.

The company was start-business of business fields. said. “I knew I wanted to be an knew what wanted to do,” during a said press conference we do,” PamRecreation said. “It’s busier The father/son real estate duo of Matt and Brent Joost to be suspicious of peoThe elder Sauer started workto offer mail order service phone call. isbeen certified as a minority ed in 1981 by Bob andhas owned by the Moats works together isto Matt andwho and thewanted three generations of the Dawson family run a entrepreneur I always likedfor Wes. “I sell cars like with Attorney General a asCertified Real Estate Mentor, a MRP (Military in the summer because of the pool on and spa business are just some of the many local famiple and calling and asking well, doubling its sales ingbusiness, at City Beverage in 1969, and The person the other women-owned Pam Dawson.

Originallyfamily since 1916. The business Brent Joost Remax Realty of lies who work of together in various industries.

Mike DeWine, drawing my dad.

I enjoy meeting people. real estate.” money to be wired to them.

Others include Tomclaimed and Tim Sauer, who spent years working as a pools.

Working withnext hot to tubs over a two-year period.

In located end offather the line to business and disadvanNewman’swas joined Phil Haog in owning the and son team at City Beverage Co. and Mark and Wes Moats, founded in Sherwood bybe hiswho Defiance.

Joost started attention to what’sMatt being Relocation Professional), Estate It’s nice toBrent never have the same hasHe since purchased said Ohioans 50 should 1995, Fifth Stitch moved run the Moats Ford automotive dealership. grandnephew, who and getting ready for next yeara is taged Real business and sells to Carryout, itand moved toSenior itscompany in 1990.

Three generations of the Dawson familypartner work at Defiance Ken Water / Ê« >ViÊ> Ê>`ÊV Ì>VÌÊÕÃÊ>Ì°°° the “grandparent Moats and is currentlyhad been the business with the identities of the to its current what location at oncurrent kind day twice.”

Recreation on of Ralston Avenue.

The business founded in the 1970s percent of verify the Remax firm from to town not too wascalled highway and underground locationFrom at OhioEdwin goes in the winter.

by Robert and Pam Dawson as a excavating and concrete business and Tom later became sole owner scam” in which crooks call runcontractors byhonored Wes Moats and his Ludwig in 1986 andin 1982. his son, Specialist, others.

He inwas with callers, asking questions 300 Clinton St.among with even many to visiting the swimming pool business long transformed before Ohio throughout the father, 15 and Christy Road his claimfather and the pair continue When Wes’ great-grandfaMarch to October we are full 00150 AD10680799 18050 H The Dawson’s have since sold the business tounsuspecting daughter, Stephani people of the company and worked more retail space. Today, 1994. Now in its secondMark. onlyhomes a family member Matt, joined business asthe agrandThe caller Stewart, Kirk, andthe son, Shelby.

Three of the founder’s stateMoats and toFord othermoved govern-to State University. to work at that selling and therson-in-law, founded the business, PROMOTIONS speed.” children also work for the business, Pam said. ing to be a family member with his County son before this Stitch offers a wide a Fifth Four Under Forty Award Defiance for could answer. said he had been arrested in mental agencies. generation of in ownership, “It’s rewarding in that you are all working for one goal — to make a Defiance in 1971 andretiring currently realtor in 2002. properties the Defiance area.

Ford Model T was the model of profit and to honor your customers,” Pam said.

“In our family, we pretty in trouble in some far-off in“Ask Another family selection of domestic and Defiance-area them a birth -date,” Classifieds year.Re/Max for“Growing drunken driving Realty Defiance Water Recreationoperates have the same goals. At times, you wish you always could come home a satellite officeof in Texas much up, I was choice; now Fusions, Focuses and not take work home with you.”

“It’s niceDeWine to worksaid. with“Ask my son locale. imported yarns, patterns, who works together includes them his success, achievements, and contributions the and needed thousands ofnorthwest Defiance, a fullto service full with builds custom inground Defiance Water Recreation services six Ohio counties and Tim, 32, began working Sherwood. following my dad on showing Mat has a store in Wauseon in addition to the main store in Defiance.

Both resulting fam transact and and Escapes are Ford The models and watch him grow accessories and Brent Joo when the lastprofessiontime they got TominstrucSauer and his son,pools Tim,and of aboveCity dollarsin-ground to get out of jail. brokerage realCo. estate firm,16 and residential and above-ground pools as well as hot tubs are part of the ily duos to ope st (left) of Remax Rea Beverage at age lty are one of rate busines “Ever since I was a little boy I on Saturday and Sunday,” Matt operation. tions involve wire transfers seve ses tion.

Defi together with you —ralsomethat attract customers’ attention. ally from day ance."vv ViÊ ÕÀÃ\Ê `>Þq À `>ÞÊnÊ> ÊÌ ÊxÊ« toinday.

We have a is dedicated to helping Forty-five minutes later, community.

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I enjoy meeting people. real estate.” ideas fromcan one contact generation to his father, Paul, whomoney reminded Phil Haog in owning the pro- “It recognized forjoined 35 years back. the attorney and Brent Joosthave and to was 10 counties and offers was good way keep wasn’t until the next day With his professionalism, unmatched ethical approach, It’s nice toanever the same MattDawson hasfamily since purchased 50 saidFrom his another.” employees to quickly provide of services to the commu-in 1990. company DeWine FivePatton members of the of Defiance run Defiance Water Recreation. left: Kirk office and Stephani Stewart, and Shelby office (standing), Bob Pam Dawson. located at I516 Clinton St. general’s atand800-282fessional care for commer-busy that realized he was when was not in sports. kind of day twice.”to its curpercent of the Remaxhas firm from nity. service customers who drove Both Joosts areorgraduates fielded about 100 comIn 2005, it is moved 0515 online atofwww. cial andsole residential Tom later became owner of afor telephone and unwavering dedication to hispools clients, itgood no location surItWhen was aWes’ way to learn a the victim great-grandfahis father and the pair continue Clifford Hunt started 50 Happy Ads 55 Notices~ Elai plaints this year from peoup to buy gas from the dealerrent and expanded ohioattorneygeneral.gov. and spas.

Defiance College and are lifescam. of the company and worked good workS.ethic,” TimAve. saidthe of his painting career in founded the business, to work at selling homes and at 1401 Jefferson Foods for Living, ship. long residents of Defiance. Matt with his son before retiring this atther prise thatbusiness’ the majority of Matthew’s business stems his early years spent working From y 1958. The work In Model 2008, Matt Joost joined 1770 S. Jefferson Ave. inFord T was the model of properties the Defiance “The firstinthing is alwaysarea. takand his wife, Kierstin, have two 29thTom & August year. includes painting schools, Defiance, specializes inchoice; forhis thefather family “There is asbusiness. co-owner/ now Fusions, Focuses “It’s nice to work with my son New Firekeepers Casino ing care of the customer,” Mark children, Rylee, 4, and Casen, from clients and referrals.

“I live bythat theextra Golden Don & 32, began working office repeat buildings,Tim, churchco-partner.

Currently the to get and watch him grow professionhealthy foods with especially always incentive Battle Creek MI Gran and Escapes are Ford models said, adding that Wes worked at 2, and Matt indicated he would es, factories City and Beverage many organic By JARED ORZOLEK Co. atitems. age 16They andofferthefirm’s eight Because full-time it’s realyour Call Sharon 419-398-2111 job done.

Great-G that attract customers’ attention. ally from day to day.

We have a Rule,” Matthew says.

“This business is all about the other facilities.

In 1976, a carrom dealership in Barrington, enjoy watching his children step Pick up Defiance - Bryan lenders and two various health to foods, diet, estatename, returned to the company real estate to beverage distribution to outdoor recreyouhe want to make Mark said that learned the mutual forwork each other,” Hunt formed his com- herb and vitamin prod-family ation, respect Defiance-area families together in a wide range administrative assistants Ill., before coming to work at the into the family business. work as vice president and genof business fields. thelead family proud.” way treat I make them know that theyservice arerealfrom Brent pany you and has had others. up to ucts.

The father/son real estate duo of to Matt and Brent Joost ofthe customer said.

“It’s nice share Defiance area It is a member ofvalue family business.

R & R Bus and the three generations of the Dawson family who run a eral manager afterNational college. Products 57 employees working for the Sauer now works as vice and spa one business are just some of the many local famiestate market inwho number of hisTim father, Paul, reminded ideas pool from generation toare lies who work together in various industries. gullies.

WAUSEON — Grassed waterways “It was a good way to keep 55 him. In 1982, the important.

I company show genuine their and goals and Others include Tom and Tim Sauer, who spent years working as a Tours president general manager transactions and volume Association,interest which pro-in employees to quickly provide another.” father and son team at City Co. and Mark and Wes Moats, — If gullies form, fill, reshape and reseed. an important part ofBeverage a farm’s overall soil New England Foliage Tour • expanded to install busy epoxy when I motes was notnatural in sports. eachcompany, year.customers productsservice who run the Moats Ford automotive dealership. of the which hasdrove been for who Both Joosts are graduates of conservation plan, but producers and Contact the Fulton SWCD at Sept 419-337-9217 Three generations of the Dawson family work at Defiance Water 30th - Oct 6th $925ppdl. floor systems Itand liquid demonstrate that I’mforway not there toup make athesale.”

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The was a good tojust learn a Recreation on Ralston Avenue. The business was founded in the 1970s sold a Fostoria-based beer landowners ~ Elaine Knippon~ grassBranson Christmas Nov species to •Prop have to aswork atandmaintaining by Robert and Pam Dawson a excavating concrete to to buy gas from the dealerDefiance College and are business life-and for recommendations rubber roof coating on ethic,” chise was honored

by J.D. company also offers transformed to the swimming pool business in 1982.

13th - 17th - 7 shows $650pp. good work Tim said of work-distributor Stop Pa plant. them or they cannot fulfill their function, but will remain in The Dawson’s have since sold the business to daughter, Stephani ship. metal buildings. long residents of Defiance.

Matt Glenn Miller Orchestra • Pr Power and Associates for shops where individuals Stewart, son-in-law, Kirk, and son, Shelby. Three of the founder’s grandFor earlyin years spent working From your Children-grassesOct — Fertilize cool-season regularly according to work Fulton County Soil and children also for the business, Pam said.

22 $75. "Grandma C.R. Hunt his works having thething “highest over- taklearn about healthDefiance.

“The first is always and histhe two “It’s rewarding inwife, that you areKierstin, all working for onehave goal — to make a Tom Pam pounds Kime at a rate of &30-40 of nitrogen per have Water profit Conservation District (SWCD).

Cancels Christmas" • a lo for the and familycan business. and to honor your customers,” Pam said.

“In our family, we pretty and around Defiance younger Sauer worked all satisfaction for home food issues. “There is ingThe coming care of the customer,” MarkGrassed children, Rylee, and Casen, much have the same goals.

At times, 4, wish you could come home Don & Dianne Knipp and mid-March.

Cornwell's Turkeyville, November waterways areyou permanent strips acre between that extra incentive get ofin the and not take work home with you.” travels up to always a 100-mile sellers and home buyers Celebrating 25toyears beer industry while in ofatgrass & 30th, $75. $1/per g Mark (left) and Wes of Moats represent third and four Grandchildren generation of a family automotive business.

Recreation services northwest OhioFord counties and theMany said, adding that Wes worked 2,Defiance andWaterMatt indicated he would producers fertilize grassedNov. waterseeded in areas ofsixMoats cropland where Copyright Agent Magazine Matt and BrenTop Agent Magazine 10 has a store in Wauseon in addition to the main store in Defiance. Both radius for business. the Top jobHunt done.

Because it’s your year!

Lea among national full serservice were: Financialcollege t Joost (left) Great-Grandchildren Call 419-445-1252 fam and credits time spent of in-ground above-ground pools as wellor aschildren hotflows tubs are partoff ofstep the a Remax Realty wheat. duos to opethey top-dress waysily when water operation. eitherandwatching concentrates car dealership in Barrington, enjoy his rate busines are one of seve and his family — wife, from u ses in Defi ral vice realfor estate firms.”

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Ill., before coming to work at the into the family business. p Janet; daughter, Julie; and College-Bound StuNorthtowne Mall mer- company is proud to serve • FAMILIES, Page C5 the family proud.” birds The overall purpose of the waterway is between April 20-July 15 when with himand improve dents! Get great used son-in-law, Bruce Ryan chants, Rath Buildersfamily Call E business. its helping community, sup- City Tim Sauer now works as vice are nesting. It’s important tofurniture mow grass to carry runoff water from a field. at super prices

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CONGRATULATIONS! Matthew Joost of Re/Max Realty of Defiance, Inc. Nominated and Accepted as American Institute of Real Estate Professionals™

10 Best in Ohio for Customer Satisfaction The American Institute of Real Estate Agents (AIOREP) has recognized the exceptional performance of Ohio’s Real Estate Agent, Matthew J. Joost, as 10 Best Real Estate Agents for Client Satisfaction.

This is the fourth year Matthew has received this award.

AIOREP is a third-party organization that publishes an annual list of the Top 10 Real Estate Agents in each state. Agents who are selected must pass a rigorous selection process, based on client and/or peer nominations, thorough research, and AIOREP’s independent evaluation.

One of the most significant aspects of the selection process involves agents’ relationships and reputation among his or her clients. AIOREP places the utmost emphasis on selecting agents who have achieved significant success in the field of Real Estate without sacrificing the service and support they provide. Selection criteria therefore focus on agents who demonstrate the highest standards of Client Satisfaction. Congratulations, Matthew J. Joost!

“I am humbled and honored to be ranked in Ohio’s top residential real estate agents report,” said Joost. “It represents the hard work and dedication to detail that I strive to provide to each of my clients.”

To get top per formance Call Matthew at 419-438-0790 for all your real estate needs.

Business

Saturday-Sunday, November 21-22, 2020 The Crescent-News1401 S. Jefferson

(419) 784-3029 www.remax.com Re/Max Realty of Defiance, Inc.

Matthew’s customer-centered approach extends to how he keeps in touch with his clients long past closing, and how he markets every property. Leveraging social media, direct mail, and his own professional network to market his properties, Matthew has created specialized campaigns for each of his listings. Matthew has built remarkable success with his approach: last year, he was involved in ninety transaction sides, representing almost $15 million in sales volume.

For Matthew, it is not his impressive sales figcourtesy of Spangler Candy Co. ures that offers the greatest reward,Photobut rather the knowledge that he has played a significant role in his clients’ lives. “There is nothing more gratifying than helping someone through a life transition, and seeingBRYAN how — happy they are,” Matthew says.

“That’s Nestle sold Bit-O-Honey to are Spangler hopeful Congress will

www.crescent-news.com

UPCOMING ECONOMIC REPORTS: Business inventories. | Tuesday Housing starts. | Thursday Consumer sentiment. | Friday

D Section

Realtors earn national certification RE/MAX Realty of Defiance has announced that Matt Joost and Kierstin Joost have completed the real estate industry’s most comprehensive new home sales course to earn national certification as a “Certified M. Joost New Home Specialist” and “Residential Construction Certification”.

With this certification the two local realtors join a group dedicated to providing the highest level of professionalism and service to builders and new home buyers.

This training covered architectural design and planning, blueprint reading, topography, building site design, evaluating quality construction, materials, methods, construction terminology schedul-

K. Joost

ing. This provides them with the tools needed to professionally assist anyone interested in a brand new or existing home. Completion of the Certified New Home Specialist training involves a total of more than 22 hours of specialized course work and successful completion of the CNHS certifi-

cation test.

Completion of the Residential Construction Certification training involves more than 10 hours of specialized interactive course work and successful completion of RCC certification test.

For additional information on new construction, contact Matt Joost or Kierstin Joost at 419-784-3029.

Spangler Candy Company acquires Bit-O-Honey brand Shop the Square returns to downtown Paulding

Top

Candy Company has announced the acquisition of Bit-O-Honey, a candy brand as storied as the comAgent Magazine pany’s famous Dum-Dums lollipop brand.

“Bit-O-Honey is a perfect addition to the Spangler

Pearson’s Candy Company of Saint Paul, Minn., which has now sold the brand to Spangler.

Spangler eventually hopes to manufacture the Bit-O-Honey brand at its West Campus location, the

resolve this issue as it is a factor in determining whether Spangler can move the Bit-O-Honey brand to Bryan.”

“Some improvements have been made to the Spangler West Campus, but

PAULDING — Shop the Square is and United Way of Paulding County.

Copyright Top Agent Magazine back this holiday season in downtown There, you can also pick up your shopper 11 Paulding. The Paulding Chamber of booklet that includes a map of downtown Commerce is encouraging people to shop with vendor locations and descriptions. local this holiday season by shopping The booklet will also include coupons the square and buying local from other and ads from local businesses. The first

what makes this job special. You’re changing someone’s life. You’re changing where they’re going home to every night.”

Dedicated to his hometown community, Matthew has been involved with the Board of Directors for the Chamber of Commerce, served as the President for his local Board of Realtors, volunteered for the New Home Development Board, and has fundraised over $25,000 for the local hospice in-patient facility. “When you give to a good cause, things come back threefold. I live by that,” Matthew says. When Matthew is

not busy helping clients or giving back his time, he loves to spend time with his wife, who was his college sweetheart, and to attend his kids’ athletic events. He also enjoys exercise, trips to their lake house, and outdoor activities.

For the future, Matthew has no plans to slow down.

“I want to pass on the legacy my father taught me, to mentor newer agents, and to keep the job of a Realtor to a high standard of professionalism,” Matthew says.

“I’ve had a great twenty years, and I’m looking forward to twenty more.”

For more information about Matthew Joost, please call 419-438-0790, email mattjoost@remax.net, visit remax.com or zillow.com/profile/Defiance-Real-Estate.

You can also check out his YouTube here: youtu.be/6euS5dByycE www.

www.

https://

Copyright Top Agent Magazine 12

Top Agent Magazine

Untangling the Bidding War: A Buyer’s & Seller’s Perspectives In a competitive marketplace, bidding wars become the norm. While this may put sellers in an excellent position to recoup on their investment, it can push buyers beyond their budgets and test their temperaments in the process. As an agent, how do you navigate both sides of the coin? After all, you want to net the best results for your client—regardless of which side of the closing table they’re on. To fortify your approach to a heated bidding war, here are a few ideas and insights to better clue you in on the perspectives of buyers and sellers alike.

Top Agent Magazine

Buyer’s Perspective: Emotions Running High?

Channel it.

When the market is booming, buyers feel the pressure—especially when affordable inventory is limited. This can create stress, feelings of hopelessness, and impulsivity. As an agent, how do you channel this emotional energy into something positive? Consider asking buyers to put those anxieties and high hopes onto paper. Have buyers outline

Top Agent Magazine ®

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who they are, why they’re inspired to buy a home at this juncture in their lives, and how they see their lives unfolding once they become a homeowner (or repeat homeowner). Think of it as a letter of intent.

Buyers benefit from taking abstract fears and dreams and articulating them on paper. Likewise, this document can serve as a valuable tool during a bidding war. Letters like these can help sellers with multiple offers make a personal, emotional connection with a particular buyer.

Sellers Perspective: Manage expectations.

When multiple offers are rolling in on a property, it’s easy for sellers to get carried away. Numbers are flying, expectations are heightened, and sellers may become hypnotized by higher and higher offers and ideal outcomes. While it’s good to celebrate prime market positioning, it’s also important to maintain an even keel so that your seller’s mind is clear and they’re thinking rationally through their options.

Sometimes the highest offer isn’t necessarily the sure thing. Manage your clients’ expectations by leading by example, offering a balanced perspective, and talking them through all potential outcomes so that they don’t only hone in on the best-case scenario.

During a bidding war, tensions are running high for seller’s too, who will soon begin their next chapter in another home. Keep a cool head and remind your client to see the big picture, recognize that it’s possible for some offers to fall through, and to sit tight until the closing table has been successfully reached.

Buyer’s Perspective: How do you authentically and convincingly convey your interest?

When ten or so offers are in the mix, it can be hard to differentiate your buyer from the next. While numbers will obviously do a lot of the talking, you’d be surprised how much of a difference a 14

personal touch can make. Some popular approaches to standing out include personal letters—as mentioned above—tailored to the property. Was the property in question a family home for years? You might have clients detail their dreams of raising a family inside those walls, rather than tear the property down and rebuild something to boost the lot’s value. Including a family photo is also a good tact for personalizing letters in a bidding war. Likewise, little gifts included with your offer can speak volumes about your personality and due diligence as an agent. It may seem a little cheesy, but when sellers are looking at ten near-identical offers, those personal touches can really paint a compelling, personalized picture.

Seller’s Perspective: How powerful is cash?

Data shows that cash offers—typical of investor clientele—double the chances of having an offer accepted. This goes hand in hand with waiving a financing contingency, which also helped boost the probability of an accepted offer, according to research. Cash is king, however, since offers that aren’t completely reliant on comprehensive financing seem to minimize risk for sellers, who are already eager to see a deal go through. Cash deals also tend to go through quickly, freeing sellers up to pursue their next property and move on to new horizons. While not every buyer has the ability to operate in cash, it’s a worthwhile consideration for those in ultra-competitive markets and with liquid capital.

While the bidding process can be stressful for agents and clients alike, it’s important to remember that it’s a time of opportunity, too. If you want to make the most of it as a seller, data shows that a personal touch can endear buyers to their seller counterparts. For sellers navigating a competitive process, it’s important to keep a balanced perspective. For agents, here’s the bottom line: get creative, be resourceful, and use all the tools in your arsenal to achieve the best result for the clients you serve.

Top Agent Magazine ®

Top Agent Magazine

MARC ELIAS Marc Elias is a former film school student who learned the visual medium of storytelling and now helps buyers and sellers visualize their future through real estate. “Helping people to picture what that looks like creates motivation, excitement and compels people to take action”. After film school, Marc was in marketing for ten years and learned all the business acumen on how to market and sell a product. “I think many REALTORS® come into the business thinking HGTV looks great but they don’t actually know how to sell their services.” He later owned a pet store and after selling that business he successfully transitioned all those skills to real estate.

He now applies his listening skills, coaching abilities and fun demeanor to his team of agents and wouldn’t have it any other way.

Mitigating the new and prohibitive challenges COVID has introduced; Marc has increased his trust building practices because trust is fundamental to getting the job done. However, navigating this new environment with elderly sellers or immune-compromised buyers remains difficult. On the brighter side, Marc counts his blessings that his friends, family and clients have remained healthy over the past 18 months. He is a firm believer in value added and is keen to strategize with clients regarding financial planning, future goals and expectations. His focus is creating long term financial wealth for his clients. Enlisting the help of a financial advisor and CPA, they are able to effectively counsel Marc’s clients on building generational wealth.

Marc has a love for animals and the positive energy they radiate. He is currently working with a non profit called Dreams On Horseback that provides volunteers with the opportunity to take care of the horses. The organization also works with people with developmental disabilities and Veterans providing therapy animal support. He’s also an avid horseback rider and sends monthly donations to contribute to the facility and programs they run. “They do such amazing work. It’s so special to see somebody interact with an animal. It brings out the best in people.”

Marc manages a team of seven agents within the Collins Lassiter Group. Together they serve the city of Columbus, OH and its surrounding areas. With an influx of big business, low cost of living and great quality of life; this area of the Midwest is becoming the fastest growing real estate market in the country.

However, the recent pandemic has had a ripple effect that has greatly impacted the economy of the area.

First, a supply chain shortage has greatly increased the cost of lumber and new builds have become a less attractive option for buyers. Second, builders are going out of business because they can’t build enough homes to manage operating expenses. Third, the mental health and quality of life of residents has deteriorated due to loss of jobs and income during the pandemic. With more and more people relocating from coastal cities and less housing availability; COVID has created a super sellers’ market with challenges for Midwestern REALTORS® and the industry across the board.

Shifting his thought process from how much he earns to how many people he helps; Marc created a plan to help more people (specifically retiring Realtors®) as a “adopting agent”. In the future he hopes to help retiring agents effectively transition out of the business by becoming their partner and creating an equity agreement that ensures he can continue to care for their clients and the retirees continue to get paid from his services.

To learn more about Marc Elias, email marceliastoprealtor@gmail.com, call (614) 406-0601 or visit zillow.com/profile/Marc-Elias www.

Copyright Top Agent Magazine

NARAYANI KHANAL Born and raised in Nepal, Narayani Khanal first took an interest in real estate when her family purchased their first home in the United States in 2016. With the help of a terrific agent, they were able to realize the American Dream of homeownership in the Greater Akron area, a process that inspired Narayani to pursue her own real estate license. After launching her career as a REALTOR®, she would find a distinct niche in serving the clients within Akron’s thriving Nepali population. Sure enough, she’s been going strong ever since.

Today, Narayani is an agent with Century 21 HomeStar, where she assists clients throughout the Greater Akron area. Fully fluent in Nepali, she possesses the integrity, knowledgeability, and compassion to meet the needs of any buyer or seller.

When listing a property, Narayani is there for her clients each step of the way. Starting out, she helps them prepare their home for the market, providing them with a suite of professional photography and staging services.

From there, she broadcasts their listing via a highly targeted blend of digital and social media campaigns, as well as trusted resources like flyers to the surrounding communities. But no matter what, she includes her clients with each stage of the process, ensuring a seamless transaction that maximizes the value of their home.

Elsewhere, Narayani is just as committed to her buyers, leveraging her acute knowledge of the local market to uncover the right property for their best interests. In fact, she even keeps in touch long after the closing to provide her clients with ongoing support in their new homes. “When helping my buyers, I make sure to guide them through the entire transaction,” she says. “Above all, I want them to have the information required to make well-informed decisions on their future.”

Since starting her career as an agent, Narayani has earned a fantastic reputation throughout Ohio, as evidenced 16

by her growing rate of repeat clients and referrals, as well as her countless five star reviews. Through it all, though, she remains focused on the core values that brought her to real estate in the first place.

“In this business, you have to put your clients first. You can’t just focus on completing their transaction; instead, you have to understand precisely what they need.”

Outside her career, Narayani is dedicated to her community. On top of supporting her local soccer club, she volunteers and contributes to various local events and organizations throughout the year. When she’s not with clients or giving back, she can be found going for a walk, listening to music, or spending quality time at home with her family.

Going forward, Narayani has exciting plans for her business. As her volume maintains its steady growth, she intends on transitioning into becoming a full time agent in the near future, extending her proven standards for client service throughout the region. “I enjoy nothing more than helping people discover their dream home,” she says. “At the end of the day, these are some of the most important purchases we make in our lives.

It’s absolutely crucial that my clients walk away satisfied—every time.”

To learn more about Narayani Khanal please call (234) 237-2644, email nkhanal.realtor@gmail.com, or visit narayanikhanal.c21.com TopAgent Agent Magazine Magazine Copyright Top

5

SOCIAL MEDIA MISTAKES

Real Estate Agents Must Avoid There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers. A lot of agents forget the social part of social media. It’s all about engagement, but it needs to be the right kind of engagement. This can often be the first impression potential clients or industry peers have of you, so make it count. There is no second chance to make a first impression, and that is especially true for real estate agents. Here’s just a few things you want to avoid.

Top Agent Magazine

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1 Using it to Vent

Social Media is a great place to complain and commiserate about things, but save that for your personal page. A real estate transaction is already a stressful ordeal, the last thing anyone wants is someone who seems like they’ll bring a negative energy to the process. Even worse?

Bad mouthing other Realtors® or listings. You’re selling yourself and your skills, so don’t sell anything that shows you in a bad light. Much like marketing a property, everything you put out should be professional and inviting.

2

Lack of Consistent Branding

Yes, social media is about social engagement, but it’s also about creating brand recognition. While you don’t want it to be purely promotional, you are running a business, so create a consistent branding across all social media platforms. If you can afford a professional graphic designer to help you out with this, that’s great. But at the very least, have the same profile pic, cover image and highly visible contact information, across the board. And don’t forget to share links to your other accounts, some people prefer different social media applications.

3Not Posting Enough

It’s good to create a schedule of how many times you’ll be posting per day and to pick times when you might have the most engagement.

Don’t over do it, but three posts a day at the right time, tends to be a good goal. There are numerous tools on Facebook, for example, that

18

can let you see when interactions are the highest.

Stick to your schedule and adjust accordingly.

It’s also important to not just post your listings.

Be a resource for people who follow your page.

Post community events, or other informative articles that are relevant to home ownership.

Be a page they want to follow even when they aren’t buying or selling a property. They’ll remember you when the time comes.

4

Not interacting With Your Followers

It’s called social media for a reason. The more you engage with your followers, the more they see you as a real person, and not just a marketing tool. Not only do you get to know your past clients and potential clients, on Facebook, engagement actually will make your posts seen by more people. So it’s a win/win.

5

Not Sharing or Linking to Others

It might not seem like a good idea to not promote the blogs, pages or listings of other people, but it’s not only an excellent way to build goodwill, it will also increase your own presence when they reciprocate. So make a point to share posts and links for local businesses and even the blogs of your peers, if it’s a post that offers valuable insight into an expertise you don’t have. That will encourage them to share your posts and even your listings, which will increase your potential buyer pool. This is another incentive to create your own blog. Unique informative content is always of value, and more likely to be shared than promotional links.

Top Agent Magazine

Top Agent Magazine

CINDY McCAIN Born into a family of real estate investors, it was only natural for REALTOR® Cindy McCain to eventually join the business.

Cindy has been licensed for six years now, representing residential as well as investment properties in the Columbus, Ohio area, specifically the neighborhoods of Grandview Heights and Franklinton.

school district, she knows the area very well and participates in a number of local projects throughout the year. She’s a member of the TriVillage Rotary, volunteers with Parks and Rec, sells tickets for the Grandview Bike Race, is Co-Chair of the Grandview Heights School’s FunFair and has a booth at the Grandview Hop. Cindy is also very active in the nearby neighborhood of Franklinton, where she and her husband own rental property. As members of the Franklinton Homeowners Association since 2007, they’ve seen the area transform over the years. As a result, Cindy is a wealth of knowledge on local resources for new homebuyers moving to the neighborhood.

Cindy is a people-person through and through who puts communication, love, and care as top priorities in her business. Going above and beyond to keep her clients in the loop, she hands out pre-seller and seller guides with up-to-date numbers and market insight. “My goal is to educate my clients about the buying and selling process so that there aren’t any surprises,” she says.

She works with the best photographer in town to create beautiful images for these handouts as well as for online marketing and social media. When she’s occasionally out of town, she makes certain that her clients are taken care of by her assistant who was previously a Business Operations Manager and has been personally trained by Cindy in real estate.

Looking to the future of her business, Cindy plans to expand her presence in Grandview Heights, where she and her family live. She’s hoping to get even more involved with community fundraisers and events while strengthening relationships and getting to know newcomers to the area. Her approach in life and in real estate is to help others by turning stressful situations into experiences that are fun and relaxed. “No matter who I’m working with, it’s important to trust the process and live in integrity when working with others.”

At this stage in her career, Cindy no longer has to prospect to gain clients — they come to her almost entirely through referrals. She’s highly knowledgable on the market and believes in collaboration between all parties involved from the buy and sell side. “In this competitive market, getting a house is not just about the price. My assistants and I use all the latest information to make sure you get the house you want,” she says. “Negotiation is about both sides winning.”

In addition to juggling a busy work schedule, Cindy is dedicated to helping out her community wherever possible. With four children in the Grandview Heights Top Agent Magazine

To learn more about Cindy McCain, please call 614-886-5048 or email cindymccain@kw.com Copyright Top Agent Magazine 19

Incorporating Charitable Giving in Your Real Estate Practice

As real estate professionals, taking part in the community and serving others is central to a long-lasting practice. After all, agents are in the business of homeownership, building a financial future, and helping their clients begin new and fruitful chapters. With that in 20

mind, how might an agent deliver that spirit of service in a broader sphere?

The truth is, charitable giving offers nothing but upsides. Contributing to a worthy cause is a noble and meaningful endeavor, but it

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Contributing to a worthy cause is a noble and meaningful endeavor, but it also presents positive byproducts for the giver: tax write-offs, name recognition in the community, and the ability to expand your network.

also presents positive byproducts for the giver: tax write-offs, name recognition in the community, and the ability to expand your network. If charitable giving is an idea you’ve toyed with, or a practice you’ve engaged in only now and again, here are a few ways to make it a foundational element of your business and a win-win for all.

Find causes that speak to you.

Donating funds or resources can feel anonymous if you’re divorced from the organization you’re working with. While national and international charitable organizations are certainly effective and worthwhile, you might consider partnering with local chapters of those organizations, or identifying hyper-local organizations that address need in your state, county, town, or even your own neighborhood. The first step to establishing a charitable relationship is to find a cause that you genuinely care about. For many, animal rescue is a tangible cause where resources and volunteership are always welcome. For others, children’s health and advocacy is a calling. Regardless Top Agent Magazine

of your personal passion, participation can be big or small. From sponsoring a local youth sports league to partnering with an area animal shelter for their annual spay-athon event—there are all sorts of ways to make a difference.

Unite your team for the common good.

One way to make charitable giving a staple is to do it in arm and arm with others. Supporting a local cause is a great way to bring your team together in a unifying capacity. Hosting coat drives in winter, blanket drives for local animal shelters, or backpack drives for needy students at the start of the new school year— all are straightforward and highly useful, direct ways to give to your community as a team. It’s also important to set collective goals as a way of keeping people motivated and accountable over time. Offices are productive, but often hectic spaces.

Injecting a collective goal with a positive, tangible result can create an ambiance of goodwill and generosity—both of which are worthwhile attributes to cultivate as

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the leader of your team. Lastly, consider timely giving as a way of connecting your team to their community. Natural disasters, local fundraising drives, and improvement funds are all direct ways your team can contribute, while they themselves reap the benefit in the community.

Include clients in the process.

You’ve likely heard of charitable donations made in the name of your client as an alternative to the classic closing gift, but there are a few ways you might update this method of giving. For starters, consider including your clients in the selection process. Do they have a special cause that’s close to their hearts? Likewise, you might

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consider making regular, consistent giving a part of your routine post-closing. Instead of following up with your yearly poinsettia plant or pumpkin, you might find a cause in their neighborhood or township that you can support in their name. It’s wise to choose something apolitical, but a cause that’s hyperlocal to their area demonstrates unique thoughtfulness.

There are plenty of ways in which society as a whole can benefit from charitable causes that build goodwill in the world, support those less fortunate, and bolster a positive future. Incorporating charitable giving in your business model is a generous way to make this mentality a central tenet of your team and a defining characteristic for your clients to remember.

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MIKE ROBERTS The suburbs of Cleveland are dominated by picturesque streets and quintessential homes. Shaker Heights, Cleveland Heights, and University Heights have all made the list of top suburbs to live in Ohio and America. One would be hard pressed to find a more perfect place to settle down, and top agent Mike Roberts agrees. Specializing in these neighborhoods, he loves everything they have to offer. “There’s a great sense of pride in these communities,” he explains.

“They are some of the oldest suburbs in Cleveland.” With renowned healthcare, a top rated art museum, delicious restaurants and beautiful parks, it’s no wonder Mike moved back from California in 2013. After working in hospitality and earning his real estate license, Mike decided to head home to Ohio and buy his first house. “During that process I met The Young Team, and they asked if I had ever considered getting into real estate,” he explains. “I wanted to get back into it, so they recruited me and I started working with them.”

Today Mike remains on The Young Team, which has become a well-known team in the greater Cleveland area. With a full group of agents, operations and marketing staff, they are the go-to resource for all real estate needs. Much of Mike’s business derives from referrals, as his attentiveness and dedication impress each client he encounters. Knowing how competitive this market is, Mike is always staying updated on the latest trends and developing strategies to get his clients what they want. “For buyers, it’s important to know how to make their offers stand out, and for sellers, it’s vital to understand how to position their listings to get the best results.” Throughout the transaction, Mike keeps everyone updated, which dissolves stress and allows them to make informed decisions. Afterwards,

he keeps the relationship going, inviting them to client appreciation events, meeting for drinks or connecting them with contractors and other professionals. “If they’re doing renovations, I love sharing my favorite vendors. I’m a big people connector, it gives me energy to help others grow their businesses.”

At the same time, Mike’s clients love to refer him to their loved ones and tell everyone about their experience. One recently said, “I have had two opportunities to use Mike for my real estate needs.

The first was when I purchased my home three years ago. The second when I sold it this fall. Mike demonstrates a high level of professionalism and knowledge. He is a pleasure to work with. Both times I have been extremely satisfied with the work Mike and his team did on my behalf. It’s my pleasure to highly recommend Mike Roberts for your real estate needs.”

Mike gives back to his community throughout the year, and his team recently started a partnership with a nonprofit called Humble Design. “They furnish the homes of families and veterans emerging from homelessness, which significantly reduces their chances of experiencing homelessness again,” he explains. He also donates to Providence House, a crisis nursery committed to child abuse prevention and family preservation. During his off hours, he’s spending time with his family, including his wife, Elen, and their son Declan.

Last year was a record breaker for Mike, as he sold 114 properties. He hopes to soon build a smaller team within his current team and continue growing. Along his journey, his love for what he does will undoubtedly remain. “I’m just so passionate about what I do.”

For more information about Mike Roberts, please call 330-607-8592 or email mike@theyoungteam.com Top Agent Magazine

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