Issuu

OHIO EDITION

5 BUSINESS LESSONS

Embracing Smart Homes:

I Learned From My Dog

Does New Technology Really Increase Home Value?

THERE GOES THE NEIGHBORHOOD: How to List High When Neighbors Are a Nuisance

FEATURED AGENTS

WHAT SELLERS WANT FROM YOU

DAN AMARO JAMIE STEINBACHER TORI THOMAS

As Their Real Estate Agent

COVER STORY

MONIKA DEROUSSEL

OHIO EDITION

TORI THOMAS

JAMIE STEINBACHER In the competitive world of Central Ohio rate of repeat clients and referr lifelong resident of Ohio, Jamie Steinbacher 9A 19 25 strong 29 Having completed approximately $30 mill was drawn to real estate after graduating real estate, one name is starting to stand in volume in 2021 alone, he remains co from THE Ohio State University with his out – Tori Thomas. Born into a family mitted to the proven standards that have degree in Marketing from the Max M. Fisher Team Steinbacher to be ranked among College of Business. He jumped at the opporlegacy of real estate investment, Tori’s Top 1% of real estate teams nationwide tunity to establish strong roots in the industry immediately felt at homedolin this industry. multiple years running. “At the end of through his father Larry, a multi-million day, our business comes down to honesty a lar producer and co-owner of Century 21 Her father has invested in multifamily integrity,” he says. “I’m never simply try Transcendent Realty. Upon joining Larry in to sell a client a home. Instead, when I’m t the business, he quickly uncovered his niche buildings, condos, and other properties ing them through a property, I look at it fr as Relocation Director and earned the coveted throughout life. Once a listing agent standpoint so when they Certified Relocationhis Professional® designa-Tori graduated ready to sell,TORI they THOMAS will contact me and alrea tion. From there, he has gone on to author an MONIKA DEROUSSEL DAN AMARO JAMIE STEINBACHER from Ohio University, she took a leap of DAN MONIKA accomplished career know the challenges that may be at hand. Obviously wh as AMARO an agent, building a network of satfaith intothatthe familiar territory buying a home, many people are not thinking that far do clients spans much of Northeast Ohio.of real estate DEROUSSELisfied the road, but this allows them to make informed decisi and never looked back. Within a year, she on their future.” Today, as Relocation Director and Co-Owner of Century 21 Transcendent he assists throughout muchindushas carvedRealty, a niche forclients herself in the Outside his career, Jamie and his family are deeply co of Northeast Ohio. Having been named 2020 and 2021’s try, now eagerly working towards earning mitted to their community, frequently donating food to Relocation Director of the Year for the worldwide Century CONTENTS local Sheriff who provides the food to struggling fami 21 brand, he has combined his business acumen with his her broker’s license. Her success is deeply in the area. Moreover, his wife Lauren has helped indiv work ethic to meet the demands of any transaction. rooted in the strong of referrals 4) What Sellers Want From You network 22) There the Neighborhood: ualsGoes with disabilities become meaningful partners in th communities for the last 15 years. She began her car When listing a property, Jamie and Team Steinbacher sheEstate has cultivated, agentto from Superior TitleNeighbors She also cher As Their Real Agent with a title How List High When working with individuals with developmental disabili equip their clients with a cutting edge strategy. After helpin residential services wh ing themaprepare their home for theamong market, heher shares it via and reliable lender strongest allies.settings, then in employment exploring new Are a Nuisance

she has helped hundreds of individuals with disabili a highlySmart targeted blend of digital campaigns. Elsewhere, he 6) Embracing Homes: gain employment. When he’s not with clients or giv is just as attentive when assisting his buyers, leveraging his Does New acute Technology Really canContact: be found enjoying quality with knowledge of his region to uncover the perfect home 27) Uncommon When it comes to standing out as back, an Jamie agent, Tori’s Tori is time fueled wife and 2 children or hitting the links with friends a for their wants and needs. Increase Home Value? Withforward, Clientele approach is refreshingly uniqueConnecting and client-centered. Her real estate family. Going he also has exciting plans car for , Jamie future of his business. Having established affiliations w Also a licensed Military Relocation ProfessionalThrough Social Media relentlessindrive and high-level servicemany have helped her expansion, in of the major relocation management companies enjoys keeping touch with his clients well after the deals 15) 5 Business Lessons I Learned are done to cultivate an ongoing and relationship andat provide country, he intends the departmen exceed expectations grow a rapidtherate. She workson expanding kerage. Regar From My Dog reach throughout the region. them with ongoing support. More than anything, he lovesAgents to 30) With Heart just as diligently for her $90,000 clients as she does for committed to ®

see his clients thrive in his Ohio community—whether they are visiting his favorite restaurant, Lanning’s Steakhouse “In really real estate,apprecithere’s nothing more rewarding than he her million-dollar ones. “I think clients tantly, helping ing people make the most important financial decisions in Akron, or improving their golf swing alongside profesate instructors that I’m treatingbyeveryone the same,” she Jamie explains. love sional recommended Team Steinbacher. their lives,” says. “It’s suchgenuine a terrific feeling to ha Phone 310-734-1440 | Fax 310-734-1440 someone the keys at the end of their transaction—whet “Many agents are only working for clients with bigger buyers and inv Over the years, Jamie has earned a fantastic reputation it’s for their first home, or their forever home and know mag@topagentmagazine.com | www.topagentmagazine.com among clients and colleagues alike,different as evidencedthings by his for the perfect them.” budgets, or are doing thosefit for clients.” process, answ No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent Another distinguishing factor is herarepersonal involve- of published feel comfortab Magazine is publishedTo bylearn Feature Publications GA, Inc. Although precautions taken to ensure the accuracyor more about Jamie Steinbacher email jamie.steinbacher@gmail.com call (440) 263-8268 materials, Top Agentment Magazine held responsible for opinions expressed or facts her supplied its authors. incannot realbeestate investing, which allows tobyoffer To subscribe or change address, send inquiry to mag@topagentmagazine.com. valuable insights into what her clients are looking for. Published in the U.S. 2

But perhaps the cornerstone of Tori’s success is her focusCopyright Top Agent Magaz on communication. With a robust CRM and personal Top Agent Magazine phone calls to her clients every other day, she eliminates

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WHAT SELLERS WANT FROM YOU AS THEIR REAL ESTATE AGENT

Although sellers’ individual preferences may differ, they often share a set of expectations and needs when it comes to what they seek in their real estate agents. Here are the top six things sellers often want: 4

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List Price Expertise and Market Knowledge

Sellers want their agents to have a thorough understanding of the local real estate market. This includes providing an accurate and realistic pricing strategy for the property based on current market conditions, comparable sales, and other relevant factors.

Reliable and Effective Communication

Strong Negotiation Skills

Sellers appreciate real estate agents who maintain open and transparent communication throughout the entire selling process. This includes providing regular updates on the status of the property, relaying feedback from potential buyers, and being responsive to the seller’s inquiries.

Sellers expect their real estate agents to be skilled negotiators who can secure the best possible deal on their behalf. This includes negotiating the sale price, handling counteroffers, and navigating any potential challenges that may arise during the negotiation process.

Marketing Knowledge

A strong online and offline marketing strategy is crucial for selling a property quickly and at a desirable price. Sellers value agents

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who can effectively market their homes through various channels, such as online listings, social media, professional photography, and traditional advertising.

Strategic Guidance and Support

Transparency and Ethical Standards

Sellers seek agents who offer strategic guidance throughout the selling process. This includes advising on the best times to list the property, suggesting improvements or staging techniques to enhance the property’s appeal, and providing insights on market trends that could impact the sale. They value an agent’s ability to navigate the complexities of the real estate market, offering support and expert advice to make informed decisions and ultimately achieve a successful sale.

Trust is a key factor in the real estate relationship. Sellers want an agent who is professional, trustworthy, and acts in their best interests. This includes maintaining confidentiality, adhering to ethical standards, and demonstrating a commitment to providing excellent service. Remember, individual preferences can vary, so it’s essential for real estate agents to communicate openly with their clients to understand their specific needs and expectations. Building a strong, trusting relationship is crucial for a successful real estate transaction.

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Embracing Smart Homes:

Does New Technology Really Increase Home Value? Technology and innovation move at a lightning-fast clip, so it can be hard to keep up with all the smart-home trends sweeping the market at a given time. From smart thermostats to security systems accessed through an app on your phone—there are endless options to customize and update your home for the modern era. But which, if any, of these smart home products add 6

value to property in a significant, worthwhile capacity? Especially with new generations of the same products released in quick succession, it can be hard to determine whether it’s worth it to take the plunge. With that in mind, we’ve conducted a deep-dive into the smart home options out there that make the most sense for your bottom line and real estate investments.

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Smart home amenities range in price and return. There are certain smart home products that won’t break the bank while still adding lovely touches and time-saving features to your space. For instance, a smart thermostat may not run more than a few hundred dollars, but it can take so much of the guesswork and analog nuisance out of programming your home’s internal environment. That said, buyers selling properties with mid-range amenities like this can’t expect a windfall in return. While smart home features can certainly lure buyers and give the sense that a home is attractively modern (and thus move-in ready), it doesn’t mean that you’ll be reaping a sizable monetary reward for your foresight. Conversely, this reality doesn’t mean those smart options

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are without value entirely; it just means that the value of smart home options may be apparent in a different capacity, like luring a particular buyer or creating a desirable, sleek image for a property headed to market. On the other hand, larger scale smart home amenities that are being left behind for the buyer—like a smart refrigerator or wired sound throughout the property—may be able to lure particular buyers who value high-end details. While it can be difficult to state definitively the value of smart home options, the rule tends to be that the more you put in, the higher the likelihood you’ll reap the investment you sow. Focus your smart home options on home appliances first, then work your way toward security, thermostat, and entertainment options.

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Smart home amenities capture the attention of buyers

Agents must know how to pitch the value of smart home options

Even if you have mostly opted for small or mid-range smart home options, you can still benefit from their presence in a property—even if they don’t inflate your bottom line as a result. Smart home amenities have the power to focus the attention of buyers, sending a clear signal that the previous owners were tech-forward and made an effort to upgrade the property for the contemporary era. Millennial or Gen Z buyers especially value these up-to-date modifications, and the presence of these desirable gadgets can create added interest and drive up value naturally. Likewise, featuring these options in listing photography can also drive interest from younger or high-end buyers looking for move-in ready spaces.

Remember that smart home features are relatively fresh to the market. While some new construction properties are equipped with these smart amenities, just as many homes on the market don’t offer these upgrades and modern flairs. This means that many buyers, of all ages even, aren’t familiar with the benefits and perks of these options, let alone how they’re operated. Before you can derive value from a smart home or smart home features, you’ll need to understand a product’s proper usage, cost, and benefits. Do your homework regarding what smart home features can offer in terms time or cost savings, and be able to show prospective buyers how easy these objects are to use, as well. Do both, and you’ll be in proper command of what smart home features can offer buyers and pitch them accordingly.

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MONIKA DEROUSSEL Top Agent Magazine

MOST EXPENSIVE HOME SOLD IN CINCINNATI - MAY 2024

LISTED AND SOLD IN INDIAN HILL

Monika DeRoussel is one of the top agents in Ohio, consistently ranked No. 1 by eXp Realty after previously dominating at REMAX. When Monika DeRoussel moved to Cincinnati nearly two decades ago, she was starting from scratch. Armed with a determination to succeed and a passion for real estate, she quickly turned what could have been a daunting challenge into a remarkable career. Today, she is one of the top agents in Ohio, consistently ranked No. 1 by eXp Realty after previously dominating at REMAX. 10 Copyright Top Agent Magazine

Monika’s path to top producer wasn’t without its struggles. Starting in a city where she had no connections, she closed only one sale in her first year. However, she quickly ramped up her game. “I sold one house my first year, then five houses the next year, then 35 houses after that,” she says. In her fifth year, she had become REMAX’s top agent in Ohio. Today she averages 100 home sales a year with eXp Realty. Top Agent Magazine

What’s her secret? For Monika, it’s all about relationships. With 90 percent of her sales coming from repeat and referral business, she makes it a point to connect on a personal level with her clients. One memorable instance demonstrates the deep trust her clients place in her. “A former client told his neighbor, ‘You

cannot list or sell it to anybody unless you talk to Monika first.’ When she took over the listing, it eventually sold for more than asking price, “within two hours,” she adds. Monika serves the greater Cincinnati area, focusing on neighborhoods like Mason, West Chester,

LISTED AND SOLD IN MASON

LISTED AND SOLD IN HYDE PARK

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11 Copyright Top Agent Magazine

“I believe in taking care of people and providing an experience from start to finish,” she explains. To further that end, she holds a number of client appreciation events throughout the year, including pool parties, movie nights and appreciation dinners. Liberty Township, Hyde Park, Montgomery and Indian Hill. Her approach to business is built on creating memorable experiences and offering top-tier service. “I believe in taking care of people and providing an experience from start to finish,” she explains. To further that end, she holds a number of client appreciation events throughout the year, including pool parties, movie nights and appreciation dinners. She also understands the importance of maintaining a digital presence, with vibrant social media followings on Instagram, Facebook, LinkedIn, her own website, and other outlets. Copyright Top Agent Magazine 12

Her commitment to her community is evident in the lives touched through her charitable activities. In addition to involvement in Catholic charities, Monika coaches track and field and cross country as a volunteer. As a former professional runner, it’s her way of giving back to a community that has given so much to her. Monika’s passion for building relationships also drives her future plans, including the launch of a new YouTube channel, “Cincinnati Life,” to educate potential homebuyers. “I want to Top Agent Magazine

provide education, not just for people buying in the market, but also for consumers in different areas and markets,” she explains. “We know so much about real estate that I believe it’s my moral obligation to educate consumers.” Beyond her success in real estate, Monika is a mother of five. “People think you cannot have family-life balance and success in real estate,”

she says. “But it’s important for moms to know that you can have it all.” In a business defined by numbers and transactions, Monika stands out by leading with heart. Her ability to build lasting, genuine relationships is the cornerstone of her success and the reason her clients—new and old—trust her with their biggest life decisions.

LISTED AND SOLD IN CARRIAGE HILL

ACTIVE LISTING IN GREEN TWS

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For further information about Monika DeRoussel, call (513) 289-1039, email monika@deroussel.com, or visit deroussel.com https://

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5 BUSINESS LESSONS I LEARNED FROM MY DOG Applying these key lessons to your business can lead to an increase in productivity, creativity, and resilience. Our furry friends bring immense joy to our lives. Their ability to project love and happiness into the world helps us feel calm. They seem to live entirely in the moment, which is something we Top Agent Magazine

can learn from as humans. We can take it a step further and analyze how their behavior could be emulated in our own lives, particularly when it comes to business.

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While there are certain dog characteristics we don’t want to replicate as humans (you can probably name quite a few), there are several that could lead to an increase in productivity. In this article, we’ve gathered five of the best lessons to be learned from dogs. Each one has its strengths, and applying these lessons to your work will undoubtedly lead to an improved way of doing business. As we look into the specific lessons dogs teach us, keep in mind how their instinctual behaviors can make us not only better colleagues but also more adaptive and resilient professionals.

other dog is saying, the message rarely gets misconstrued. We can take this lesson into our business lives by remembering the importance of clear and frequent communication. We have a lot more to say than dogs, so it’s even more vital that we are upfront with what we’re thinking and feeling. We can’t expect a person to respond if we don’t engage. And just like dogs do, we should be prioritizing open communication through both verbal and nonverbal cues to maintain coherence and clarity.

Here are the five valuable lessons dogs have taught us about business:

CLEAR AND FREQUENT COMMUNICATION

Dogs are always communicating. Though their communication may not be as clear to us if we aren’t familiar with their behavior, their messages come in bright as day to the dogs around them. If you’ve ever taken a dog to a dog park, you will see what we’re saying. A bow towards the ground with a tail wag means, “I’m ready to play!” while a tucked tail, cowering stance and whimpering means, “I’m scared!” The dogs who send these messages are hoping for a response in the dog they’re communicating with, whether it’s to engage in play or leave them alone. The dogs who observe these behaviors instinctively know what they mean. Though they might not always respect what the 16

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outside, even if the weather is bad. A deep breath or two in the outdoors will help you reset. Once you return to work, you’ll feel refreshed and ready to be productive.

FIND THE REWARDS IN LEARNING

Most dogs want to learn because it makes us happy. Some need to be bribed with treats or play time. No matter the dog’s age, though, they are generally receptive to learning new things. Training a dog to do tricks or have manners provides them with enrichment and rewards. Dogs tend to learn quickly, and they never seem to forget the things they’re taught.

EMBRACE REGULAR OUTDOOR TIME

If you’ve ever tried to work alongside your dog, you know they can be quite demanding when it comes to breaks. Dogs want to spend as much time as possible being outside, and they’ll let you know if it’s been too long since they’ve felt fresh air. Animals crave being outdoors. Let’s not forget that humans are animals, too. It’s quite unnatural for us to sit behind a computer for 8+ hours a day, so we have to remember to take breaks throughout the day. Set a timer on your phone to remind yourself to get up and stretch. When you have a longer break, take a moment to step Top Agent Magazine

As humans, we can apply this to our own lives by always seeking out learning opportunities. While we might not be rewarded with treats, we will be rewarded with knowledge, and we can use that to improve our business, make more money, and work more efficiently.

PRIORITIZE MAKING A GOOD FIRST IMPRESSION

Most dogs love humans and other animals. When they first come across someone they’ve never met before, you’ll see them exhibit quite a variety of positive behaviors in an effort to bond with their new friend. They might wag their tail and bring them one of their toys, offer a paw to hold, roll over, or give them a thorough, kind sniff. All of these actions seem to say, “I’m a good dog, you can trust me.”

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People should attempt to say the same thing when they first meet someone, especially when it comes to business. Gaining trust is a key aspect of becoming successful as an entrepreneur, so showing others your open, happy, and accepting side will make a lasting impression. A smile, handshake, and light, positive conversation goes a long way.

REMAIN ALERT AND ADAPTIVE

The wisdom imparted by our canine friends supplies us with endless inspiration for our professional lives. The lessons they teach us, such as clear communication, the importance of breaks, continuous learning, making positive first impressions, and remaining adaptive, are essential for success in today’s business environment. By utilizing these principles, we not only enhance our productivity and creativity but also foster an atmosphere of resilience and mutual respect in the workplace.

Though dogs do love socializing and meeting new creatures, they also have a protective nature, meant to keep them and their pack safe. You can see this behavior play out when the doorbell rings or a stranger walks by your house. They will bark loudly, alerting you that something is happening. If you inspect the danger and tell them nothing is wrong, they eventually adapt their behavior, going back to what they were doing prior. When everything seems peaceful, they are always keeping their nose, ears, and eyes on high alert, waiting for anything out of the ordinary to happen. We can implement this lesson by continually looking out for inconsistencies, and staying in touch with our instincts. If something in your work seems wrong, look into why that is, and adapt accordingly. In business, it’s important to stay in tune to what is happening, so we can keep up with changes and refine our strategies. Change is inevitable, and being open to that will help us reach new levels of growth. 18

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DAN AMARO Top Agent Magazine

DAN AMARO

Taking a risk in a new career as an inspector sparked an unknown interest in Real Estate. Twelve months after reading Rich Dad Poor Dad and listening to every Bigger Pockets Podcast, Dan figured out a way to creatively purchase an investment property. It was through that process Dan realized he found his new career and a way to make a true impact on others. With his background in sales, customer service, and experience with buying multiple homes, and new found early success, dedicating himself to Real Estate full time was an easy decision June, 2022. While he has been licensed less than a year, Dan has ambitious goals for the future of his business and is already seeing great success as an agent.

provides market reports on every property as well as conducting personal walk-throughs on site. His passion is to help people make their dreams come true and he strives to provide them with peace of mind as they go through the real estate process.

As a solo agent with e-Merge Real Estate Champions in Mount Vernon, Dan serves a large area of central Ohio from Columbus to Cleveland. He prides himself on going above and beyond for his clients. He conducts thorough research on market comps, runs the numbers and 20

As he builds his client base, Dan makes sure to keep in touch with clients, texting them to follow up on home projects and reaching out through a holiday campaign. He has already garnered several referrals through this communication. In addition, he has won the trust and repeat business of an Israeli real estate investor who interviewed 100 agents before hiring Dan. Dan uses a variety of tools to market new listings. With a background as a performer, he’s comfortable in front of the camera and creates professionally-edited video tours of his properties, something he sees as under-utilized in his market. Dan also sends postcards and promotes properties online via social media sites such as Facebook and Instagram. In his first year in business, Dan has already closed 31 transactions totaling $4.8 million to date. His future goals include building his own team and being Mansfield’s Top-Producing Agent in 2023. He is already in the process of creating the systems and strategies to launch his team in December and is actively recruiting promising agent prospects. When he’s not working, new-dad Dan loves spending time with his wife and oneyear-old daughter. As a musician who used to be part of a touring band, he also loves attending concerts, sometimes networking with other musicians who he sees as potential future agents! He is also actively-involved in his church and volunteers as a youth instructor for Vacation Bible School. Dan is looking forward to building his real estate business and is already off to a stellar start with a passion for helping others to improve their lives. Top Agent Magazine

Contact Dan at 419-845-8928, email Dan.amaro@e-merge.com, or visit danamaro.e-merge.com https://

Photo credit: Michelle Noilene Photography Copyright Top Agent Magazine 21

There Goes the Neighborhood:

How to List High When Neighbors are a Nuisance Troublesome neighbors are a relatively common issue that agents come across. You can control the image of your client’s property and you can control your listing presentation, but you can’t always control what’s happening on your client’s street. How do you diffuse difficult neighbors that could lower your bottom line or embarrass you in front of prospective buyers? 22

First of all, it takes tact and a gameplan. With that in mind, let’s consider a few ways you can maintain a listing’s viability and competitive edge—even when bothersome neighbors are involved. Here are a few common neighborly scenarios agents encounter and how to diffuse them to your advantage.

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How do you diffuse difficult neighbors that could lower your bottom line or embarrass you in front of prospective buyers? It takes tact and a gameplan.

as a courtesy introduction to the neighborhood. While it may seem like needless busy work, it can dramatically improve prospective buyers’ perceptions of the area. Plus, you may positively ingratiate yourself with neighbors in the area and demonstrate your above-and-beyond service to your clientele in the process.

Is the neighbor’s landscaping an eyesore? Here’s your recourse. Most towns and cities have established ordinances regarding yard upkeep. If any of the properties adjacent to your listing are wildly overgrown, littered with junk, or otherwise in a state of obvious disrepair—take it up with the city. Rather than get directly involved at first glance, you might loop in city officials whose job it is to monitor clean-up efforts on rundown yards and properties. If this doesn’t work, you may have to take a more hands-on approach. Start by thinking small and operating from a place of authenticity and neighborly service. You might explain to the neighboring tenant that you’re listing and offer to mow their lawn Top Agent Magazine

Are there foreclosed or abandoned homes on your client’s block? Do your homework. It may take a little research and digging to figure out the banking entity that owns a foreclosed home, but it’s well worth the effort. Banks are typically required to maintain foreclosed homes on at least a basic level. If you’re worried about

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squatters, an unsightly façade, or general disrepair of a neighboring foreclosed property—go to the source. Sometimes banks take their time in hiring a third party to maintain a foreclosed property, but with some proactive prodding on your part, you may be able to speed the process along and resolve eyesores even before prospective buyers come calling. Remember: the squeaky wheel gets the grease. An improved bottom line will be your reward for those few prodding phone calls and emails.

Noisy, nosy, or annoying neighbors? Don’t be discouraged. Obnoxious neighbors can really rain on a seller’s parade, especially the kind of neighbor 24

that takes their less-than-stellar behavior to their porch, front yard, or sidewalk. While this sensitive issue may seem daunting, there are a few official channels you can utilize to thwart the issue before getting personally involved. If the neighborhood in question is governed by an HOA, you might take it up with them. If the troublesome neighbor is harassing passersby or taking to the sidewalk—in other words, public space—then you may be able to involve local authorities in worst-case scenarios. Of course, it’s always possible to talk to troublesome neighbors faceto-face, but do so with caution and with safety as the priority. Always reason gently and empathetically, utilizing I... phrasing, instead of accusatory You... phrasing. After all, some neighbors are clueless about their impact on the neighborhood and may adjust their behavior after being called out. If the issue persists and no third-party authority can help, then you may have to disclose the neighbor’s issues to prospective buyers, depending on the disclosure laws in your region. While this may seem like a blow, you can at least rest easy knowing you pursued all the potential avenues for resolution available. Likewise, your client will likely appreciate your thorough efforts to resolve the issue. While troublesome neighborhoods can bring down an optimistic mood when listing a property, sometimes being real estate is all about being resourceful. With diligence, digging, and a little follow-up, you just may be able to resolve some of the issues plaguing your neighborly plot.

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JAMIE STEINBACHER A lifelong resident of Ohio, Jamie Steinbacher was drawn to real estate after graduating from THE Ohio State University with his degree in Marketing from the Max M. Fisher College of Business. He jumped at the opportunity to establish strong roots in the industry through his father Larry, a multi-million dollar producer and co-owner of Century 21 Transcendent Realty. Upon joining Larry in the business, he quickly uncovered his niche as Relocation Director and earned the coveted Certified Relocation Professional® designation. From there, he has gone on to author an accomplished career as an agent, building a network of satisfied clients that spans much of Northeast Ohio. Today, as Relocation Director and Co-Owner of Century 21 Transcendent Realty, he assists clients throughout much of Northeast Ohio. Having been named 2020 and 2021’s Relocation Director of the Year for the worldwide Century 21 brand, he has combined his business acumen with his work ethic to meet the demands of any transaction. When listing a property, Jamie and Team Steinbacher equip their clients with a cutting edge strategy. After helping them prepare their home for the market, he shares it via a highly targeted blend of digital campaigns. Elsewhere, he is just as attentive when assisting his buyers, leveraging his acute knowledge of his region to uncover the perfect home for their wants and needs. Also a licensed Military Relocation Professional®, Jamie enjoys keeping in touch with his clients well after the deals are done to cultivate an ongoing relationship and provide them with ongoing support. More than anything, he loves to see his clients thrive in his Ohio community—whether they are visiting his favorite restaurant, Lanning’s Steakhouse in Akron, or improving their golf swing alongside professional instructors recommended by Team Steinbacher. Over the years, Jamie has earned a fantastic reputation among clients and colleagues alike, as evidenced by his

strong rate of repeat clients and referrals. Having completed approximately $30 million in volume in 2021 alone, he remains committed to the proven standards that have led Team Steinbacher to be ranked among the Top 1% of real estate teams nationwide for multiple years running. “At the end of the day, our business comes down to honesty and integrity,” he says. “I’m never simply trying to sell a client a home. Instead, when I’m taking them through a property, I look at it from a listing agent standpoint so when they are ready to sell, they will contact me and already know the challenges that may be at hand. Obviously when buying a home, many people are not thinking that far down the road, but this allows them to make informed decisions on their future.” Outside his career, Jamie and his family are deeply committed to their community, frequently donating food to the local Sheriff who provides the food to struggling families in the area. Moreover, his wife Lauren has helped individuals with disabilities become meaningful partners in their communities for the last 15 years. She began her career working with individuals with developmental disabilities in residential settings, then in employment services where she has helped hundreds of individuals with disabilities gain employment. When he’s not with clients or giving back, Jamie can be found enjoying quality time with his wife and 2 children or hitting the links with friends and family. Going forward, he also has exciting plans for the future of his business. Having established affiliations with many of the major relocation management companies in the country, he intends on expanding the department’s reach throughout the region. “In real estate, there’s nothing more rewarding than helping people make the most important financial decisions of their lives,” Jamie says. “It’s such a terrific feeling to hand someone the keys at the end of their transaction—whether it’s for their first home, or their forever home and know it’s the perfect fit for them.”

To learn more about Jamie Steinbacher email jamie.steinbacher@gmail.com or call (440) 263-8268

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Uncommon Contact:

Connecting with Clientele Through Social Media Social media is one of the newest and most powerful tools in an agent or mortgage professional’s arsenal. With just a few keystrokes, you can stay top-of-mind with buyers, sellers, and borrowers near and far, past and present. The key is knowing how to use these mediums to your advantage, working smarter instead of harder to keep the thread of professional relationships intact. With that in mind, here are a few ways you can maximize the pull and power of social media by shifting just a few of your ideas and practices for the better. Top Agent Magazine

Not everything has to be about business. While your relationship with a client or fellow vendor began over the course of business, your relationship going forward doesn’t have to be limited. One of the great things about social media is that’s it’s social. Not every comment, post, or communication has to revolve around your business, its metrics, or turning a sale. In fact, you should do your best to branch out and curate a brand and online identity that’s about who you are and

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the lifestyle you’re authentically interested in living. In that vein, consider interacting with clients in an organically-driven way, encouraging them during life’s milestones, reaching out with a local event, restaurant, or news item that’s relevant to their interests or neighborhood. The goal is to be a persistent presence in their lives without feeling like a talking head. Engage as you would like to be engaged with, as a human being with interests and needs and boundaries. Keep that personal thread in mind and your dynamic will shift from past business contact to present resource.

Expand your medium. Many Realtors are comfortable on Facebook as an interactive meeting to connect with clients, but there are several other mediums where you can connect with clients both past and present, as well as future. Particularly when courting Millennial clientele, the fastest-growing segment of the buying market, a presence on Instagram and Snapchat are key to finding new faces, demonstrating hot properties, and creating an interactive brand as an agent. Not only does this help when you’re listing a property and seeking potential buyers, but it also serves as a perusable portfolio of your work and real estate prowess. You can also use these mediums to interact with clients on an outlet they might feel most comfortable in. Liking pictures, commenting, streaming Instagram Live home tours and Stories are all ways you can build engagement by simply spreading your social media presence around. Likewise, 28

these photo and video driven mediums are popular for home design ideas, and before and after renovation pictures. When you expand from Facebook into these new platforms, you’ll already have plenty of visual content ready to be transferred and consumed by an expanded audience.

Don’t just react. Create your own content. It’s easy enough to post a link to a new listing, or retweet a helpful article on real estate news. Creating your own organic content is a different story, but worth its weight in gold when it comes to luring engagement, ranking higher in search fields, and overall crafting an interactive presence for yourself and your business online—which is where more than 90% of homebuyers and sellers begin their process. Creating your own content can seem risky, or else like no one is listening in a digital world already crowded with information. However, original content is sure to boost personal engagement with your social media pages, guaranteed. Instead of recycling content, consider posting a video with a Q+A theme for first-time homebuyers, or perhaps posting a live tour of a new listing will perk up your clientele surfing at home. No matter how you decide to expand your social media presence when it comes to interacting with clients, consistency is key. Find the ways that work best for you and stick to them, and you’ll watch your audience and business grow in tandem.

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TORI THOMAS In the competitive world of Central Ohio real estate, one name is starting to stand out – Tori Thomas. Born into a family legacy of real estate investment, Tori’s immediately felt at home in this industry. Her father has invested in multifamily buildings, condos, and other properties throughout his life. Once Tori graduated from Ohio University, she took a leap of faith into the familiar territory of real estate and never looked back. Within a year, she has carved a niche for herself in the industry, now eagerly working towards earning her broker’s license. Her success is deeply rooted in the strong network of referrals she has cultivated, with a title agent from Superior Title and a reliable lender among her strongest allies. When it comes to standing out as an agent, Tori’s approach is refreshingly unique and client-centered. Her relentless drive and high-level service have helped her exceed expectations and grow at a rapid rate. She works just as diligently for her $90,000 clients as she does for her million-dollar ones. “I think clients really appreciate that I’m treating everyone the same,” she explains. “Many agents are only working for clients with bigger budgets, or are doing different things for those clients.” Another distinguishing factor is her personal involvement in real estate investing, which allows her to offer valuable insights into what her clients are looking for. But perhaps the cornerstone of Tori’s success is her focus on communication. With a robust CRM and personal phone calls to her clients every other day, she eliminates the common issue of communication gaps, ensuring her buyers and sellers always feel valued and informed. For her listings, Tori leverages the power of social media to spread the word. While traditional methods, such as MLS entries, remain a staple, she has found great success with Facebook and other platforms. “I do a lot of Facebook marketing,” she explains. “It’s been a huge help.” Being the youngest agent in her market, she has a unique advantage in understanding and utilizing the Top Agent Magazine

latest technology. This digital prowess has proved fruitful: in less than a year, she’s already closed nearly 40 deals. Outside of her flourishing real estate career, Tori is deeply connected to her community in central Ohio. She actively volunteers in her town, and recently, she contributed to a local cause by participating in a 5K run to raise funds for the renovation of a rundown baseball field for local children. When she’s not working or volunteering, Tori maintains a balanced lifestyle by staying active, with regular gym visits being a part of her routine. She also cherishes spending time with loved ones and exploring new places. Tori is fueled by a desire to continue growing in her real estate career. She remains open to possibilities for expansion, including potentially starting her own brokerage. Regardless of the path she chooses, she remains committed to the business, investing, and most importantly, helping people. At the heart of Tori’s work is a genuine love for her clients, especially first-time homebuyers and investors. “I love helping people through the process, answering all their questions, and making them feel comfortable.”

For more about Tori Thomas, please call 937-869-8042 or email torithomas@fathomrealty.com Copyright Top Agent Magazine 29

AGENTS WITH HEART A pivotal question we pose to featured agents in Top Agent Magazine is, ‘Tell us about your community involvement.’ This query holds immense significance, not only as a benchmark for nominees but also as a crucial factor contributing to the success and prestige of top agents. 30

Top Agent Magazine defines community involvement based on three key factors: Events, Associations, and Charities. Beyond serving clients, top agents demonstrate an outstanding commitment to their communities and the place they call home. Their measures involve volunteering time,

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Community involvement is not just an extracurricular activity for top agents; it’s an essential element that molds their individuality and professional ethos. financial contributions to organizations helping those in need, and active participation in community events. This distinctive trait is a testament to how their generosity extends beyond clients, enhancing the lives of those in their surrounding communities. Take Cindy Ambuehl, a former actress and model who has evolved into one of LA’s most sought-after luxury real estate agents, gracing the cover of Top Agent CINDY AMBUEHL Magazine. Cindy passionately supports PS Arts, a foundation reinstating arts education in schools. Through events and fundraising initiatives, she’s contributed to maintaining art education for an entire year to 30,000 students. Consider Josh Flagg, whose enormous rise in real estate landed him a spot on Bravo’s Million Dollar Listing and a cover feature in Top Agent Magazine. Despite his stardom, JOSH FLAGG Josh travels throughout America, mentoring brokers, agents, and students, sharing insights on achieving success. He finds fulfillment in transforming lives through his career and shares, “The Top Agent Magazine

most fulfilling part of my career is knowing that I will change somebody’s life.” These examples are just a peek at how agents engage with their communities. Whether gathering Christmas gifts for underprivileged children, supporting children’s hospitals financially, advocating to end homelessness, or volunteering at local animal shelters, these agents extend their reputation beyond transactions. They’re known not only for their professional success but also for their unwavering support of community causes. Community involvement is not just an extracurricular activity for top agents; it’s an essential element that molds their individuality and professional ethos. In the real estate landscape, where relationships and integrity are central, active participation in the community builds credibility and fosters meaningful connections. Beyond boosting their reputations, community involvement mirrors a profound commitment to the areas they serve. Agents invested in their communities acquire a deep understanding of local needs and through active engagement, these agents become vital parts of the social tapestry, earning the regard and trust of the community. “Agents with Heart” displays how top agents have left a mark on the real estate landscape by imbuing their work with heart and soul, influencing lives outside of transactions.

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