NEW YORK 12-20-21

NEW YORK EDITION

5 SOCIAL MEDIA MISTAKES REAL ESTATE AGENTS MUST AVOID

UNTANGLING THE BIDDING WAR:

A BUYER’S & SELLER’S PERSPECTIVES

HOW TO SPEED UP FIRST-TIME HOMEBUYER TRANSACTIONS

MILLENNIAL BUYERS:

Where They Are & What to Know

FEATURED AGENT

PEARL TORRES

COVER STORY

WAYNE HARTARD

NEW YORK EDITION

PEARL “RUBY” TORRES Back in middle school, Top Agent 9Pearl “Ruby” Torres, who goes by Ruby, found herself fascinated by architecture. When the teacher asked them what they wanted to be when they grew up, Ruby said she wanted to design homes. Fast forward to college and a real estate elective. “Even though I continued my major, I absolutely loved that class,” she remembers. “I loved the whole thoughtWAYNE of it.” HARTARD Her instructor told her a truth that sticks with her to this WAYNE day: the one thing that remains the same in HARTARD real estate is that things are always changing.

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real estate’s golden ru you want to be treate every type of listing w homes, mobile home Ruby. “My #1 job is t to the next chapter. S know what that next c figure it out.”

Ruby is a solo agent Keller Williams Me Middleburgh and s Valley, the Catskills, and beyond.

CONTENTS make up 60% of her business. Kno Fast forward six years. Married and home with her transparent agent, Ruby found he first child, Ruby finally reconsidered her old staters looking to relocate. “It’s 4) 5 SOCIAL MEDIA MISTAKES 15)dream.

UNTANGLING THE BIDDING ® SheESTATE took the AGENTS state Realtor exam, got her license, here,” & Ruby says. She loves intro REAL MUST WAR: and A BUYER’S SELLER’S started working on a part-time basis. It wasPERSPECTIVES a perfect gorgeous area, her quaint village, AVOID fit. Thanks to the flexible work schedule, she was a tivals, local vendors, and holiday hands-on to UP her FIRST-TIME two sons. Then in 20) 2009, her Ruby BUYERS: markets listings on the inte 6) HOW TOmom SPEED MILLENNIAL HOMEBUYER WHERE ARE & WHAT whole worldTRANSACTIONS fell apart. Her beloved husband wasTHEY arate MLSs. KW also had a robu TO KNOW diagnosed with a brain tumor. During surgery, the can hardly keep up,” Ruby says. doctors failed to remove the entire tumor. Afterward, his entire personality changed. Several devastating When not working, community years later, Ruby went through a traumatic divorce. plays an active role in the Midde Even so, she isn’t a victim. Real estate helped her Association and the Classic Car C Phone 310-734-1440 | Faxshe 310-734-1440 endure.

Eventually, reconnected with a high addition, she teaches Zumba Gold mag@topagentmagazine.com school boyfriend. “The rest| www.topagentmagazine.com is history,” Ruby says finds it very rewarding to witness th now.of “George absolute my life andprior theconsenther seniors from the first class to th No portion this issue mayisbethe reproduced in any love mannerof whatsoever without of the publisher.

Top Agent Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published wind beneath my wings. I am stronger than ever, suc- of her business, Ruby hopes to exp materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. cessful, and address, I standsend oninquiry my toown two feet. Best of all, an administrator, and add several l To subscribe or change mag@topagentmagazine.com.

Published in the U.S. he brought me to Upstate New York.” forward to mentoring. “I love my j allowed me to live like I want to In Upstate, you must be ready for everything when you learning experience; everything ha Top Agent Magazine show properties. Snow, lousy cell service, and long At the end of the day, Ruby is at drives are only some of the adversities. Ruby sees it which is priceless. “We are all her PEARL TORRES

mailto:mag@topagentmagazine.com

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SOCIAL MEDIA MISTAKES

Real Estate Agents Must Avoid There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers. A lot of agents forget the social part of social media. It’s all about engagement, but it needs to be the right kind of engagement. This can often be the first impression potential clients or industry peers have of you, so make it count. There is no second chance to make a first impression, and that is especially true for real estate agents. Here’s just a few things you want to avoid.

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1 Using it to Vent

Social Media is a great place to complain and commiserate about things, but save that for your personal page. A real estate transaction is already a stressful ordeal, the last thing anyone wants is someone who seems like they’ll bring a negative energy to the process. Even worse?

Bad mouthing other Realtors® or listings. You’re selling yourself and your skills, so don’t sell anything that shows you in a bad light. Much like marketing a property, everything you put out should be professional and inviting.

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Lack of Consistent Branding

Yes, social media is about social engagement, but it’s also about creating brand recognition. While you don’t want it to be purely promotional, you are running a business, so create a consistent branding across all social media platforms. If you can afford a professional graphic designer to help you out with this, that’s great. But at the very least, have the same profile pic, cover image and highly visible contact information, across the board. And don’t forget to share links to your other accounts, some people prefer different social media applications.

3Not Posting Enough

It’s good to create a schedule of how many times you’ll be posting per day and to pick times when you might have the most engagement.

Don’t over do it, but three posts a day at the right time, tends to be a good goal. There are numerous tools on Facebook, for example, that

can let you see when interactions are the highest.

Stick to your schedule and adjust accordingly.

It’s also important to not just post your listings.

Be a resource for people who follow your page.

Post community events, or other informative articles that are relevant to home ownership.

Be a page they want to follow even when they aren’t buying or selling a property. They’ll remember you when the time comes.

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Not interacting With Your Followers

It’s called social media for a reason. The more you engage with your followers, the more they see you as a real person, and not just a marketing tool. Not only do you get to know your past clients and potential clients, on Facebook, engagement actually will make your posts seen by more people. So it’s a win/win.

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Not Sharing or Linking to Others

It might not seem like a good idea to not promote the blogs, pages or listings of other people, but it’s not only an excellent way to build goodwill, it will also increase your own presence when they reciprocate. So make a point to share posts and links for local businesses and even the blogs of your peers, if it’s a post that offers valuable insight into an expertise you don’t have. That will encourage them to share your posts and even your listings, which will increase your potential buyer pool. This is another incentive to create your own blog. Unique informative content is always of value, and more likely to be shared than promotional links.

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TopTop Agent Magazine Agent Magazine

How to Speed Up First-Time Homebuyer Transactions Working with first-time homebuyers can be among the most rewarding real estate transactions an agent can embark upon.

Not only are you helping guide newcomers into the housing market, but you’re also witness to the excitement and triumphs along the way, including handing over those keys for the first time. While 6

helping first-time homebuyers navigate the transactional process can be a reminder of real estate’s benevolent power, it can also come with its own bumps and bruises.

So, what’s the best way to streamline the homebuying process for first-timers, while maintaining the magic and keeping your sanity along the way?

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While helping first-time homebuyers navigate the transactional process can be a reminder of real estate’s benevolent power, it can also come with its own bumps and bruises.

Set expectations upfront and often.

It’s no secret that communication is a cornerstone of a successful real estate practice and client relationship. Amidst a transaction as complex as buying (or selling) a home, it’s important that no wires get crossed, no questions go unanswered, and no information gets lost in translation. To accomplish this, create communication parameters with your clients up front. Inquire about the communication medium they’re most comfortable with—a text, a call, an email, etc.

Then, tailor your outreach accordingly.

Also, consider setting a weekly time to check in, even if no official progress has been made. This helps clients and agents touch base, float questions and concerns, and get ahead of any problems or developments. Another helpful tool is to draft a transaction timeline for your client that outlines the major milestones along the way, what sort of information will need to be gathered, what steps taken, and what outcomes are possible. This might seem like exhaustive work, but in the era of digital research, clients will come to their own conclusions and biases Top Agent Magazine

whether you like it or not. To stay on the same page and timeline, be the foremost resource for your client, and don’t leave their questions up to chance.

Know your first-time homebuyer programs and perks.

There are a variety of national, state, regional, and local grants and programs that aid first-time homebuyers as they pay their down payment, shop for home or mortgage insurance, and otherwise deal with the financial implications of becoming a homeowner. Sometimes these programs are neighborhood-specific in certain cities, with incentives to buy in up and coming areas. In some cases, there are grants that support underrepresented minority communities breaking into homebuying, and these can go a long way in making the burden of a down payment and associated fees doable. In other words, do your research.

The right program or grant could make the difference in nabbing a dream starter home for your client, while setting them up for future financial success.

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Get pre-approved for a mortgage—and shop around for the best rate.

Not all mortgage rates are made equal. As an agent, you likely have good relationships with area lenders that you trust, but it’s still important to complete your due diligence when helping first-time homebuyers find the rate that suits their longterm housing goals. Also remember that first-time homebuyers are new to this process, and while real estate transactions are complex in their own right, the borrowing and lending processes can be alienating in their complexity. As an agent, it’s your job to play intermediary and teacher, ensuring your clients know their options, are prepared to make an educated decision, and

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feel confident that they’ve chosen correctly. Talk with your preferred mortgage partners to best outline options for your clients’ understanding, laying out a framework that’s informative, projected into the future, and allows them to feel empowered by knowledge.

All in all, working with first-time homebuyers can be an exciting and joyous occasion, as long as you’re adequately prepared for some hand-holding and instruction along the way. Aside from the enthusiasm of successful first-timers at the closing table, you’ll also enjoy the lasting benefit of strong referrals to their friends and family, many of whom will be shopping with you for their own first dream homes.

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WAYNE HARTARD Top Agent Magazine

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WAYNE HARTARD Wayne is a Top-Ranked Agent on Long Island, regularly closing over $20 million in annual sales. Wayne is also the co-host of “Cashing Out,” a radio show designed to help Long Islanders find their way into Real Estate careers.

Wayne Hartard has the experience, the entrepreneurial spirit, and the self-starter mindset to help his clients and his agents achieve their goals. Wayne began his professional journey when was recruited by the Light Group, one of the nation’s top-ranked food and beverage management companies. Noting his leadership skills and potential, the Light Group fast-tracked Wayne for their Management 10

Program where he quickly distinguished himself, becoming one of the youngest General Managers in Las Vegas resorts such as the Bellagio, Wynn, and Mirage. As he rose through the corporate ranks, Wayne began to pursue his interest in real estate by investing in properties. “I grew up around construction and development,” Wayne says. “My father managed Florence Building Materials, one Top Agent Magazine

of Long Islands Premier distributors.” In 2007, he was selected out of sixty managers to spearhead the opening and redevelopment of three venues in Spain. When he returned to Las Vegas, it was to a city transformed by the market crash of 2008, which effected Wayne personally and deeply; he faced foreclosure on multiple properties, along with large-scale financial losses for himself and his family. The recession hit Las Vegas especially hard: development projects were shuttered overnight, and home values plummeted, causing a widespread loss of capital and equity.

Rather than turning away from the real estate industry, Wayne was motivated to build his expertise and cultivate his skillset. “In 2008, there was no Top Agent Magazine

one to help me,” Wayne says. “No one knew what a short sale was. Banks were no help and wouldn’t speak to you unless you stopped paying your mortgage. Lawyers took money up front and promised to negotiate on your behalf, then they disappeared.

My experience would have made a lot of other people run from real estate. For me it did the opposite; it made me jump back in. I dedicated myself to learning the real estate business top to bottom and went on to build businesses and tools geared towards helping others in similar need.”

Armed with his values-driven mission, Wayne left the corporate world and pursued his passion for real estate full time. He moved back to Long Island, where he was born and raised. He co-founded one 11

of the largest residential redevelopment companies, Easy Sell Property Solutions, which provided a wide variety of real estate options for sellers and investors in the Tri State Area. Wayne quickly became well known for doing large six figure renovations and development deals in his local area, teaching others his proven systems. From there, Wayne began to build The Hart Team at a local boutique brokerage, Listing Pro Realty Services.

“I wanted to have a wide array of solutions for every buyer and seller under one roof,” Wayne said.

“We wanted to be able to represent all aspects of real estate.” The Hart Team offered clients the full gamut of services, including expertise on foreclosures, investments, development, fix and flip, retail listings, commercial, luxury properties, and rentals. “At that time, our class of Brokerage didn’t exist,” Wayne says. “Our model was unique in that every member of the team specialized in numerous

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kinds of transactions, meaning we never had to refer clients out.” Motivated by his experience in Las Vegas, Wayne set up a Foreclosure Defense Team well-versed in negotiating short sales to make sure his clients received options and tools that weren’t available to him in 2008.

Committed to serving his clients and giving back to the Real Estate industry, Wayne has built a stellar reputation and an impressive resume of accomplishments, all of which are centered around the goal of serving others. Now, Wayne is a Top Ranked Agent in New York, regularly closing over $20 million in annual sales. He has also been the co-host of “Cashing Out,” a radio show on 103.9’s Long Island News, a program dedicated to educating Long Islanders about all aspects of real estate. As a Licensed Broker Associate and Lead of the Hart Team with eXp Realty, Wayne

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has personally sold well over 400 homes, flipped hundreds of properties all throughout New York, and has provided educational seminars on how to find, fund, fix, and flip real estate deals. He has also delivered seminars on how to increase productivity and get properties sold for record breaking numbers.

Dedicated to his community, Wayne spends much of his free time giving back. He is actively involved with his church and is a big supporter of Clean Slate Living, a non-profit organization helping youth “Rewrite Tomorrow” by combating addiction, bullying, and suicide while building their confidence and self worth. “I’m a firm believer that if you give back and don’t expect anything in return, you will be blessed in the future in so many ways,” Wayne says. He also donates regularly to many other non-profits that touch the lives of his family and friends, including the ALS Association, the Juvenile Diabetes Research Foundation, and Top Agent Magazine

the American Breast Cancer Society.

Proud of what he has built, Wayne has no plans to slow down. As one of the NY Expansion Team Leaders for eXp, Wayne will head the effort to take eXp’s agent-owned, cloud-based Brokerage model across the state and nation. He is also in the process of developing new businesses in upstate New York. “I want to expand my footprint beyond Long Island to the Adirondack Region” Wayne Says. One of his new business ventures includes a podcast called “The Passive-Income Agent” geared towards helping agents break free of the traditional Brokerage model and own a piece of their brokerage. “One of my goals for bringing my team over to eXp was to help them become true ‘intrapreneurs,’ my term for leveraging systems to build your own business and brand. The eXp model is designed just for that. Through eXp’s proven systems, I’ve been able to help grow and cultivate 13

agents. That’s exciting because it means changing more people’s lives.”

says. “Build your brand! That’s crucial. Your brand is your legacy, and it’s the way to get yourself out there and market yourself to clients. Surround yourself with the right leaders who bring out the best in you. Always take the time to be humble and remember where you came from. Get the right mindset, and never let self-limiting beliefs stop you from pursuing your true calling in life.”

Committed to mentorship and to helping the next generation of real estate professionals find their path, Wayne is pursuing opportunities to pass on what he has learned. “To new agents, I like to remind them the expert at anything was once a beginner,” Wayne

To find out more about Wayne Hartard, call 631-708-5249, email wayne.hartard@exprealty.com or visit waynehartard.exprealty.com or thehartteam.exprealty.com www.

www.

If you are interested in learning more about how eXp Realty can change your life, please visit waynehartard.exprealty.careers or thepassiveincomeagent.com www.

www.

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Untangling the Bidding War: A Buyer’s & Seller’s Perspectives In a competitive marketplace, bidding wars become the norm. While this may put sellers in an excellent position to recoup on their investment, it can push buyers beyond their budgets and test their temperaments in the process. As an agent, how do you navigate both sides of the coin? After all, you want to net the best results for your client—regardless of which side of the closing table they’re on. To fortify your approach to a heated bidding war, here are a few ideas and insights to better clue you in on the perspectives of buyers and sellers alike.

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Buyer’s Perspective: Emotions Running High?

Channel it.

When the market is booming, buyers feel the pressure—especially when affordable inventory is limited. This can create stress, feelings of hopelessness, and impulsivity. As an agent, how do you channel this emotional energy into something positive? Consider asking buyers to put those anxieties and high hopes onto paper. Have buyers outline

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who they are, why they’re inspired to buy a home at this juncture in their lives, and how they see their lives unfolding once they become a homeowner (or repeat homeowner). Think of it as a letter of intent.

Buyers benefit from taking abstract fears and dreams and articulating them on paper. Likewise, this document can serve as a valuable tool during a bidding war. Letters like these can help sellers with multiple offers make a personal, emotional connection with a particular buyer.

Sellers Perspective: Manage expectations.

When multiple offers are rolling in on a property, it’s easy for sellers to get carried away. Numbers are flying, expectations are heightened, and sellers may become hypnotized by higher and higher offers and ideal outcomes. While it’s good to celebrate prime market positioning, it’s also important to maintain an even keel so that your seller’s mind is clear and they’re thinking rationally through their options.

Sometimes the highest offer isn’t necessarily the sure thing. Manage your clients’ expectations by leading by example, offering a balanced perspective, and talking them through all potential outcomes so that they don’t only hone in on the best-case scenario.

During a bidding war, tensions are running high for seller’s too, who will soon begin their next chapter in another home. Keep a cool head and remind your client to see the big picture, recognize that it’s possible for some offers to fall through, and to sit tight until the closing table has been successfully reached.

Buyer’s Perspective: How do you authentically and convincingly convey your interest?

When ten or so offers are in the mix, it can be hard to differentiate your buyer from the next. While numbers will obviously do a lot of the talking, you’d be surprised how much of a difference a 16

personal touch can make. Some popular approaches to standing out include personal letters—as mentioned above—tailored to the property. Was the property in question a family home for years? You might have clients detail their dreams of raising a family inside those walls, rather than tear the property down and rebuild something to boost the lot’s value. Including a family photo is also a good tact for personalizing letters in a bidding war. Likewise, little gifts included with your offer can speak volumes about your personality and due diligence as an agent. It may seem a little cheesy, but when sellers are looking at ten near-identical offers, those personal touches can really paint a compelling, personalized picture.

Seller’s Perspective: How powerful is cash?

Data shows that cash offers—typical of investor clientele—double the chances of having an offer accepted. This goes hand in hand with waiving a financing contingency, which also helped boost the probability of an accepted offer, according to research. Cash is king, however, since offers that aren’t completely reliant on comprehensive financing seem to minimize risk for sellers, who are already eager to see a deal go through. Cash deals also tend to go through quickly, freeing sellers up to pursue their next property and move on to new horizons. While not every buyer has the ability to operate in cash, it’s a worthwhile consideration for those in ultra-competitive markets and with liquid capital.

While the bidding process can be stressful for agents and clients alike, it’s important to remember that it’s a time of opportunity, too. If you want to make the most of it as a seller, data shows that a personal touch can endear buyers to their seller counterparts. For sellers navigating a competitive process, it’s important to keep a balanced perspective. For agents, here’s the bottom line: get creative, be resourceful, and use all the tools in your arsenal to achieve the best result for the clients you serve.

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PEARL “RUBY” TORRES Back in middle school, Top Agent Pearl “Ruby” Torres, who goes by Ruby, found herself fascinated by architecture. When the teacher asked them what they wanted to be when they grew up, Ruby said she wanted to design homes. Fast forward to college and a real estate elective. “Even though I continued my major, I absolutely loved that class,” she remembers. “I loved the whole thought of it.” Her instructor told her a truth that sticks with her to this day: the one thing that remains the same in real estate is that things are always changing.

Fast forward six years. Married and home with her first child, Ruby finally reconsidered her old dream.

She took the state Realtor® exam, got her license, and started working on a part-time basis. It was a perfect fit. Thanks to the flexible work schedule, she was a hands-on mom to her two sons. Then in 2009, her whole world fell apart. Her beloved husband was diagnosed with a brain tumor. During surgery, the doctors failed to remove the entire tumor. Afterward, his entire personality changed. Several devastating years later, Ruby went through a traumatic divorce.

Even so, she isn’t a victim. Real estate helped her endure. Eventually, she reconnected with a high school boyfriend. “The rest is history,” Ruby says now. “George is the absolute love of my life and the wind beneath my wings. I am stronger than ever, successful, and I stand on my own two feet. Best of all, he brought me to Upstate New York.”

In Upstate, you must be ready for everything when you show properties. Snow, lousy cell service, and long drives are only some of the adversities. Ruby sees it as a beautiful adventure and conducts her business by

real estate’s golden rule: treat people like you want to be treated. “I make time for every type of listing whether it be high end homes, mobile homes, or rentals,” says Ruby. “My #1 job is to help my client get to the next chapter. Sometimes we don’t know what that next chapter is, but we will figure it out.”

Ruby is a solo agent who runs her own Keller Williams Mega Agent office in Middleburgh and serves the Hudson Valley, the Catskills, and beyond. Repeat and referrals make up 60% of her business. Known as an honest and transparent agent, Ruby found her niche with downstaters looking to relocate. “It’s a different world up here,” Ruby says. She loves introducing clients to the gorgeous area, her quaint village, and all the street festivals, local vendors, and holiday bazaars. Primarily, Ruby markets listings on the internet, using four separate MLSs. KW also had a robust referral system. “I can hardly keep up,” Ruby says.

When not working, community is everything. Ruby plays an active role in the Middelburg Area Business Association and the Classic Car Cruiser Committee. In addition, she teaches Zumba Gold for local seniors. She finds it very rewarding to witness the positive changes in her seniors from the first class to the last. For the future of her business, Ruby hopes to expand her team, take on an administrator, and add several local agents she looks forward to mentoring. “I love my job,” she says. “It has allowed me to live like I want to live. Everything is a learning experience; everything has made me stronger.”

At the end of the day, Ruby is at peace with her life, which is priceless. “We are all here for one trip,” Ruby says, “so let’s make it a great one.”

You can find Ruby at: 845-461-5132, pearlrubytorres@kw.com, www.realtor.com/realestateagents/5a42b719362d7e0010d5457e, www.zillow.com/profile/user1369087 Top Agent Magazine

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Laughs!

Graham Harrop Graham Harrop Cartoons Cartoons

Putting the power of humour to work for you!

Putting the power of humour to work for you! grahamharrop.com

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Millennial Buyers: Where They Are & What to Know Homebuyers and sellers come from all walks of life. If you’ve been an agent for long, you’ve likely worked alongside a wide variety of folks—from first-timer homeowners and down-sizers, to second home searchers and those finally hunting for their dream home. While there is hardly a shortage of diversity in the housing market, there 20

is one generation that is making big strides in homeownership these days: Millennials.

Millennials can be loosely defined as those between the ages of twenty-two to thirtyseven. As you can see, this constitutes a wide swathe of the population. If you’re an agent who stands to learn a bit more about

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a demographic whose influence and homeownership goals are rapidly evolving, tune in below for a few pointers that can help you expand a segment of your clientele in the process.

Where do Millennials prefer to buy?

Many Millennials came of age during or immediately following the Great Recession, and as such, many of them relocated or returned to mid-size cities and smaller communities where the cost of living was most affordable. Of course, there are countless Millennials that call the U.S.’s major cities home—especially those in the

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tech industry. The good news is that you can court Millennial clientele no matter where you service area is located. That said, community amenities are of great importance to this generation. They value public transportation, green space, and entertainment—from coffee shops and topnotch restaurants to farmer’s markets and boutiques. Emphasizing those attributes will be key in selling to Millennials and locating neighborhoods they’re most interested in.

What sort of communication do Millennials prefer?

Most Millennials are digital natives, or close to. That means they grew up learning

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how to navigate digital spaces, and prefer to communicate through mediums like email, text, and social media. This isn’t to say that Millennials aren’t good communicators, but they’re often on the go, and have learned to research and shop online. To accommodate this, it’s best to build a presence across the most popular listing portals and social media platforms. Although, it’s not enough to establish a site and wait for the calls to come in. Responsiveness is a key factor for Millennials, who expect speedy response times. Make sure you’re checking your inbox frequently, responding accordingly, and engaging with your audience online. This will let Millennials know

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that you’re savvy, available, and understand the value of their preferred method of communication.

Are Millennials ready to buy?

It’s a common misconception that Millennials are uninterested in the rite of passage of purchasing a home. While Millennials maybe waiting a bit longer than their parents did to buy a home, there are good reasons to explain this phenomenon. For starters, Millennials entered the job market during the downturn, which means they are more conservative when making big purchases, and have to play catch-up to reach a sound

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financial position. Likewise, student loan debt has proved a major financial inhabitation for Millennials. Instead of socking away a few hundred a month to save for a home, they’re forking over that cash to pay down their educational loans. How does a Realtor compete with this reality? For starters, a bit of understanding goes a long way. Work with your mortgage partners to find financing possibilities that cater to this younger demographic. Recognize that Millennials—like most buyers—have some trepidations when buying a home.

Also consider fielding Millennial clientele with the long view in mind. You might be Top Agent Magazine

courting them for months or more until they’re ready to take the plunge, but they’re also famous for their reviews. When a job is done well, Millennials shout it from the rooftops—or at least share it a dozen time from their phone.

As time passes, Millennials will continue to dominate the marketplace when it comes to buying and selling homes. A little self-education on this powerful demographic can go a long way. If you know your clients and your audience, you’ll be in a far better position to serve their interests and make a customer for life.

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