NEW JERSEY 2-21-22

NEW JERSEY EDITION

5 Lessons from Silicon Valley to

Modernize and Monetize Your Business

Playing the Real Estate Matchmaker—

Follow These 8 Dating Rules to Ensure You Match Your Client with the Perfect Home for Them

What the First Thing You Do After Work

SAYS ABOUT YOU

COVER STORY

ROMAN BALANDIN FEATURED AGENTS

RON BRUCE MICHAEL DIBI TARA ROUFANIS SEPHIE SCHLEIDER DIANE TRAVERSO

NEW JERSEY EDITION

RONALD BRUCE JR. MICHAEL DIBI

One of the most esteemed real estate When he progot into real estate many years and referrals. With his team having “To putcomit shortly, Micha 7 15 he pleted 161 sales in 16 fessionals in New Jersey, Ronald Bruce 2021 alone,mendous. he remains ago, Michael Dibi had a few things There is much Jr. first took an interest in the industry in focused on the proven standards that have wanted to emphasize to distinguish his his work ethic, when other 1985, while purchasing hisbrand. first Maintaining home. alwayspromises, tell a high level of profes- consistently set him apart. “Iempty Michae Inspired by his experience, he decided to my team: Provide good service, always beSince then, M sionalism when advising his clients was at RESULTS! pursue his license, accepting the a position at list. “I’m careful to tell peo- accountable, and do what yourepresenting say you’re my family fo top of that his Broker’s firm. By 1986, Ron had transigoing to do.

If you can underpromise and to be very ple what they need to hear rather than just find Michael tioned into being a full time agent, the to hear,” Michael explains. overachieve for your client, you’re goingcreative and h whatand theyinwant personable, decades since, he has authored an accom“I make good on my promises, but I won’t to find success.”

DIANE TRAVERSO BALANDIN RONdeliver BRUCEon. My MICHAEL DIBI Whether he’s working plished career in ROMAN the region.

Today,promises he is I can’t make Outside his career, Ron enjoys giving back or experienc ® with a REALTOR and Broker-Associate reputation as a consummate deal maker needs in a home. Onehomebuyers With a natural desire to help others, Sephie ofscale the best things to his community, with a goal to up Raised in Brooklyn, New York, Diane pop-bys, andinvestors, the occasional ers and Micha Berkshire Hathaway HomeServices Fox & to me, and you can’t is everything earn 19 20 23 his involvement in the near future.

When Traverso first relocated to New Jersey in holidays.

Schleider Roach, has found trueancalling an was that she didn’t try and to push us over our communicative throu whereher he leads eliteenough teamastomoney assist to buy a new reputation.” the 1980sCumberland, to start her Roufanis family.

At he’s the time, notsolo withreal clients,every he canstudent be found spending quality Tara is a in their own unique way,” she process, ensuring that his clients throughout Gloucester, Salem, and agent in the Toms River region she of began Newseeking a career opportunity budget! I highly recommend her, theDiane best!”

Over the years, hasde time with his wife, family, and grandson.

Going forward, That said, Michael can deliver tremendous value for information they need to make good estate agent based in the subcompares teaching and real estate to the necess Counties, as awell as the surrounding areas.

Jersey. SheCamden initially pursued career in the that spoke her entrepreneurial spirit reputation throu he also hasadvice. exciting plans theensuring futuremultitasker, ofoutstanding his business. clients whoto are to York heed his as they enjoycontributor, their experienc There, he has cultivated a boutique workflow toofmeet urbswilling New City.

She With ing aanforexcellent and and passion for community involveJersey, with the vast major medical field before of landing in real estate.

When Sephie has she’s giving Looking to exceed 200 transactions in free 2022, he intends degree in finance frommoved Rutgers Business School and a to deliver valuetime, beyond the closing tab the demands any transaction. initially from Upstate In addition, Tara shares her natural nurturing ment, soon taking an interest in real volume coming from repeat on further improving his unique model of hands-on serhyper-familiarity with his area of service in Jersey City terly updates, and he stays in touch with “I completed four years of pre-med, and New York to pursue her career back when to theworking community with the Jersey Girlsit withreferrals. clients and impact Inspired, tovice pursue Nowtheaveraging c When listing a property, Ron estate. joins forces withshe his decided leadwhile uncovering new leadership potential within and but the surrounding suburbs, he’s able to help buyers media, or through pop-bys during the hjo was accepted into medical school, I Group, or staying active.

“I’m hardly ever not in Brooklyn and Harlem as an in their life, all of which makes her love her her license in 1987, and in the decades sales per year, she remains ing edge Marketing Managerand to give clients addedthe best his team. meantime, more than sellers alikean secure value In onthe their invest- he is delivers pies.satisfied Michaelwith is also active in d Elementary School Teacher, since, she has authored an SCHLEIDER accomplished to the proven standards that TARA them ROUFANIS SEPHIE DIANE TRAVERSO decided not to go,” After she explains.

Realizing working, but when I can I love workadvantage. helping fully prepare their house the fulfilling life and career he has established in to hisrun, ment. Over the years as a licensed real estate broker, unteering with local organizations and sc career in the business, establishing a netanchored her success.

“In where stayed for twelve Two years after venturing into estate thi w for the market, sharesthe it tochance both regional MLSshe and hometown. couldn’t have done all without myreal that real estate offeredhe her torelationships out, go horseback riding, and shopping.” he’s the built with every kind of“Iprofessional believer inthis paying forward your blessing work of satisfied clients and colleagues everything comes down to yo years.

Upon relocating, she beWilliams, Tara describes herself as fast-grow a highly targeted blend of digital and social media camhe says.

“She’s been my rock through the years. associated with the real estatewife,” industry, including lendcreate her own path with limitlessthat growth, spans the state. detail,” she says.

“Noto matte Whenforhe’s working, Michael enj gancontractors, her own tutoring business. pletely referral-based, and dedicated d paigns. Moreover, he utilizesers, resources like standout Moreover, I am just as thankful thetonot support and attorneys, builders, and inspectors.

CONTENTS Sephie decided to earn her real estate She’s also devoting time towards planning ent is purchasing or selling, watching sports, and exercising.

As fo WhiletoTara had always been curious about estate, She toplans to keep signage and brochures the surrounding communities, hard real work of ourofteam.

Together, relationships. we have been able This allows Michael to act quickly on hismeaningful cliToday, Diane is off,” the Broker and Owner of behalf the NextHome of myself into their transaction.

After all, license. “The second I got into it, it just took she for the future, as she wants to continue growing each recently retained a firm to I personalizing each transaction to the distinct needs of accomplish our goals and provide good service our she felt the excitement accompanied by buying and mind with the following stages of growth and ents, whether the need arises transaction or about 4) PLAYING THE REAL ESTATE 17) WHAT FIRST THING tomarketing Nexus Realty Group, where sheduring leads athe team to assistTHE them.” exceptional online marketing his clients. includes his via weekly datafirst clients.

Between my may wife’s support and their expertise, says. “It started offHeasalso aselling hobby, but very quickly beyear.

“This year, Iup would love to reach a production volhouses after purchasing her home.

She also Tara services buyers andstrategie sellers fivesellers years down the road.

Asand someone who grew in entail. clients throughout Toms River theYOU surrounding areas MATCHMAKER—FOLLOW THESE DO AFTER WORK SAYS exposure of his listings, and to further reports, so that they can track their progress, view realI’ve been privileged to know so many great people for the area, and Michael a great source information admired herof Agent’s supportive approach when helping outonBergen County, Hudson came a full-time passion.”

Today, she’s been inis the ume ofofher $40 she says. safe to County, say she Passaic will Ocean Monmouth Counties.

At fullmillion,” service Outside her It’s career, Diane is deeply commi 8 DATING RULES TO ENSURE YOU service he provides as he continues to gr time feedback, and better hone their marketing strategy. such aABOUT longastime.” non-real estate related things too, such recreational her family find their first home, ultimately leading to Essex County, and Morris.

Growing up inasup brokerage, she has cultivated a distinct workflow around industry.

On top of previously serving P business forYOU over MATCH two yearsYOUR and is CLIENT showing no signs never tire of this business, as it’s what she loves to do. opportunities or restaurants people should try.

It’s the core values of openness, Local Residential Real was Estatea Council an profound inwhen real estate. compassion, and expertise, whereher everywhere Tara went drive, she Ron’sher team is justthe asinterest helpful assisting of slowingElsewhere, down.

Sephie is currently part of The “I get21) totoseller. meet new people every day.

You can’t ever pre5 LESSONS FROM SILICON kind of aservice heJersey committed himself offering when WITH THE PERFECT HOME creating one-stop-shop for any buyer or Council of REALTORS, she is heavily invo to drive the distance for her clients.

Giving h buyers, carefully guiding them to the right home for their Girls Group at Crossroads Realty, where a growing pordict where your day is going to go, it’s always changing. he started out.

Local and State Association of REALTORS VALLEY TO MODERNIZE AND FOR THEM After the birth of her son, Tara was surprised when she the best service by going above and beyond best interests. A lifetime resident of Gloucester County, When again listing areferrals. property, Diane is there forNow herkeeps clients serves as list-side First Vicewhile of with the tion of herhebusiness derives repeats and That’s what me going and makes it President exciting.”

MONETIZE BUSINESS became pregnant and faster anticipating. onYOUR theshe buy-side or leading keeps in touch wellfrom after the deals arecurrently done through Michael athan licensed broker, each step is of the way. Starting out,real she estate helps them pre-and Ocean Regional REALTORS®, Chair of the N 13) 4 WAYS MENTORING regular check-ins,feeling email outreach, orofprint publications the in pressure to complete abereal estate acourse, expertise, and dedication. Tara is closing a li 2022 he the willmarket, launching newly formed, pareQ1 their home for providing them with a State By-Laws Committee, and Director of th like American Lifestyle Magazine—all to build a lasting UP-AND-COMING EMPLOYEES however daunting it was, she pursued it confidently.

15 million in volume in 2021,®intending to ha a forward thinking, one-of-a-kind real estate brokerIn the past year, Sephie has experienced exponential suite of professional staging, photography, and drone Association of REALTORS . “Real estate relationship.

“We’re constantly available to our clients,” AfterAhaving twonamed small children so there, close in Taraher acmore so each year, demonstrating incredible su age Hudson Digs Realty.

Hudson Digs Realty BETTER AGENT imaging services.

From sheage, shares listings much joy through the years,” she says. “Th growth andheMAKES hired twoYOU people to assist her.

“I will also says. “Personally, I don’t like waiting for things, and will serve clients in Hudson County as well as the knowledges the difficulty and challenges of navigating is realistic about the challenges involved.

B to a blend of highly targeted digital and social media ing more rewarding than building up our fut be hiring abecause buyer’s shelike explains.

Together, she of agent,” that, Ithe don’t my clients to wait.

If they surrounding areas with real estate services including journey campaigns. of motherhood paired the with a career. though, Yet, as sheinvolved in her community,that hosting Throughout transaction, is in the field—whether meansexciting bringingev n reachmembers out to me or my pushed team, they can trust thatand we will a properties. and her team help clients reach their goals buying, leasing A healthy por- intoa the there for selling, her sellers, crafting strategy directly business, helping them grow,throu or e Tara through these challenges, she alsocatered passed keeping referral network with clients get back to them as soona asstress-free humanly possible.”

310-734-1440 |totion Fax of310-734-1440 hisexperience. business comes from she referrals, their needs. be the best they can be.”first: to be efficientlyPhone while providing her real estate test.

Although nerves ran high, imme-especially borly them ways,toshe puts one promise from the developers who have come to know and trust To learn more about Ronald Bruce Jr. diately interviewing aaserious support beyond the transaction.

Committed to going above and beyond for her buyers Over the years, Ron andbegan his team have earned fan- job in real estate, mag@topagentmagazine.com | for www.topagentmagazine.com him.Diane He’s is worked to earn thatassisting trust with both his Going forward, Diane has strong plans for But just ashard hands-on when her buyplease email Ron.Bruce@foxroach.com, honoring her genuine interest and drive to succeed. tastic reputation throughout New Jersey, with the vast Contact Michael directly at 97 and sellers, Sephie works 24/7 toers, make sure they are leaning on her years of experience to uncover the Asthe her volume maintains clients and One client described his experiNo portion of this issue may be reproduced incolleagues. any manner whatsoever without prior consent of publisher.

Top Agent its steady growth, visit mullicahill.foxroach.com or (609)221-4961 majority of their volume coming from repeat clients With her children now three and five years old or call by to email at mdibi@hudsondig on the right path.is “I eat, sleep and breathe sheinterests. right home forthis,” their Moreover, on adding herofteam while preserving th ence like this: Magazine published

by Feature Publications GA, Inc.best Although precautions are should taken toa ensure the accuracy published While interviewing with “My current broker… deavors herbybest to separate workhertotoensure client need any estimates oropinions financial advice,Atshe can approach toauthors. service that her brought real e Top IAgent Magazine cannot responsible for expressed or facts supplied its explains. materials, “Because started this off asbe a held hobby, I was Copyright Top Agent Magazine Keller Williams, the brokerage I ended up choosing,” work-life balance.

She also enjoys running an first place. More than anything, though, she themtoto an extensive professional sphere via Copyright Top To subscribe or change address,connect send inquiry mag@topagentmagazine.com. never relying on it for income, so I have a lot of fun Tara says, “She was a past teacherservices. as well.”Even Taraafter shares concerts, and asked about for all thetraveling. new clientsWhen and opportunities thatta NextHome’s concierge the deals Published in the U.S. with it and I am not afraid to getarecreative.”

Sephie’s community she loves. done, she when prefers to stay touch throughher, postcards, a memorable moment her peerin encouraged Tara hopes to build her career in real estate

SEPHIE SCHLEIDER TARA ROUFANIS

http://

the best real estate agents.” other agents maximize their skills. Lastly, Tar clients love the fact thatstating, she is “Teachers not drivenmake by commisTop Tara on admits that their everything clicked for about her andDiane that Traverso, to beginemail a buyer andAgent sellerMagazine teacher initiative For more diane@nhnexusrealtygroup sion,2and is instead focused making real estate message after getting into the brunt of her new career. in 2022, bringing her appreciation for her jou visitI NextHomeNexusRealtyGroup.com or call 732-997-9336. dreams come true. “They feel my passion for what It turns out for Tara, real estate and teaching are two www.

circle and giving back the same way it all sta

mailto:mag@topagentmagazine.com

Top Agent Magazine

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Playing the Real Estate Matchmaker –

Follow These 8 Dating Rules to Ensure You Match Your Client with the Perfect Home for Them When you think a bit more about it, the ultimate goal of a real estate agent serving a client is really to match them up with the perfect house for them, almost the way a matchmaker tries to find two people that will fit well together as a couple. When people are looking for a house, they often treat the process as a quest for “the one” house that will fulfill their dreams of living in the house of their dreams. Don’t be fooled. It is always a search for “the one”, at least when it comes to helping a couple or family find a home.

When you look at your client’s search for a home in this manner, then you might begin to notice some pretty obvious similarities 4

between shopping for a home today and online dating. In this day and age most people live a substantial part entire lives online. People socialize with their friends on Facebook, they meet potential friends in forums and online communities, and we now even search for our perfect mate online. Shopping for a home also happens to usually start online. When they begin this search, make no mistake; they are looking for the “one.” These people then turn to you, the REALTOR® to play matchmaker for them. It is your job to wade through the pool of eligible homes (bachelors) and sort through all the ones that are too expensive, too nerdy, not cute enough, not smart enough, etc. until you find the “one.”

Top Agent Magazine

Top Agent Magazine

It makes sense then to consult the tried and true practices in matchmaking that help those professionals find the right people for each other, and see if any of them could also apply for matching your clients with their dream home. You’ll find that these 8 dating rules may just show you the secret to matching your clients with the perfect home.

back to the store if you’re not happy with your new home. It’s best to first help your client get prequalified. This is a tangible step that shows they are ready to move on to a new home. You want to make sure they are completely over their love affair with their previous home. You can even ask them for a sign or proof that they’re ready to move on.

Who Is In and Not In Your Client’s League? Know Your Client’s Price Range:

Be Genuine, Not Superficial

When a person is looking for a mate, it is a waste of time for them to even consider those potential mates that are clearly out of their league. These people won’t even stop to give them the time of day.

In the world of real estate the idea is the same. There is no point showing your clients houses that they can’t afford and will simply lust after without having any real chance of purchasing the house. It is your job to keep your client ground in reality, and help them be realistic in terms of price when choosing their next home.

Never Let Your Client’s First Impression of a Home Rule Their Decisions

Make Sure Your Client is Ready to Move On From Their Last Dream Home You’re job is also to make sure that your client is truly ready to move on from their previous home. This is a long term commitment, and they need to be absolutely sure they actually want to buy a new house. You can’t simply take the receipt Top Agent Magazine

When trying to manage the many pitfalls of online dating, on inevitably goes on a date where the other person looks nothing like their picture online. That can be just as big of a problem when looking for a house. When clients show you a particular house they want to visit, ask them to name something about the house that they like other than the aesthetics. This way you can see if they are simply infatuated with the way the house looks in those pictures, or if there is a deeper interest in the home that could become a deeper connection between your client and the house.

When your client first sees a house they have already been lusting after in their mind, they’re often so excited to finally be looking at it, especially if it does in fact look as good as it did in the pictures.

Make sure to encourage them to take some time before making such a big com-

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mitment, and don’t let their excitement push them into making a rash decision. It is your job to keep them grounded in reality. Push for your clients to do an inspection to make sure the house isn’t hiding any dark secrets. Sometimes the most charming facade can hide tons of slime and deadly mold.

Follow Your Heart (or Gut) People often laugh at and ridicule the idea of love at first sight, but when it comes to homes, the phenomenon can certainly happen. Your client may just find their perfect dream home at the very first place you take them. If you have a client that does insist this is the case, then you don’t want to try and rationalize with them or talk them out of their decision. You do, however, want to make sure you are watching out for their interest and make sure your clients take all the necessary precautions before they jump in headfirst.

See What Other People See in The Home – Do They See What Your Client Sees?

Have you come to the conclusion that your clients are being blinded by all of the twinkling windows and crystal clear water glistening in the backyard pool, and can’t see that the house they’ve fallen in love with is really just a dirty animal (maybe a pig) dressed up in nice clothes and lipstick. Ask your client if they would be willing to look at the house again with 6

their close friends, family, and anyone else they trust for a second opinion there to see it with them. If the house really is a dud, they’ll be able to see past any personal bias your client might have to the truth. They will be able to help your client see through the shining facade

Celebrate the Happy Union!

When a couple gets married they tend to throw a big party and celebrate their union. The same goes for the closing.

Your clients have just essentially married the house of their dreams, and now it’s time to rejoice. Congratulate them on their new union. Show your support for their new homeowner status by going to their housewarming party.

Help Your Clients Maintain Their Dream Home & Ensure a Lifetime of Happiness You can’t just disappear after the transaction is finished. Become their realtor for life by showing your clients how to maintain their dream home. Act as their resource for other professionals they may need to maintain the house such as handymen, plumbers, electricians, etc. Show them how to keep up with home maintenance so they don’t ignore problems that surface and end up with a much larger issue than they started with. Help them make sure their dream home lasts so they can live happily ever after in their home for a lifetime.

Top Agent Magazine

Top Agent Magazine

ROMAN BALANDIN

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For Roman Balandin, real estate had initially been Plan B. After graduating from Rutgers University in 2002, he launched an accomplished career in corporate finance, accepting a position as Vice President of Alternative Investments for a leading global investment bank. But when he purchased his first home in 2006, he realized that he had a passion for real estate, in particular for how the industry complemented his sharp business acumen and passion for client service. “Suddenly, my Plan B became my Plan A,” he says. “After all, we’re helping clients make one of the most important decisions of their lives. For me, 8Copyright Top Agent Magazine

there’s nothing more satisfying than seeing the smile on their faces on the day of their closing.”

Sure enough, Roman found fast success as an agent, establishing a network of satisfied Top Agent Magazine

Top Agent Roman Balandin is the Broker and Owner of Roman Balandin Realty, where he assists clients throughout New Jersey. clients and colleagues that spans the state.

Most recently, he decided to take his work to the next level and start his own company.

Today, Roman is the Broker, Real Estate Agent, and Owner of Roman Balandin Top Agent Magazine

Realty, where he assists clients throughout New Jersey. With his company ranked as one of the top ten teams in the state, he has cultivated a highly efficient workflow to meet the demands of any transaction.

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“Through my twelve years of experience, I learned that there are five pillars of success in real estate: lead generation, coaching, technology, back office support, and exposure.”

When listing a property, Roman offers his clients a straightforward promise: “Your home sold guaranteed in three days, or we sell it for free.” After helping his sellers prepare for the market and providing them with a suite of professional photography services, he shares their listing to a targeted blend of digital and social media campaigns. Along the way, he equips his sellers with leading-edge resources like aerial photography Copyright Top Agent Magazine 10

and video tours, all while giving them an added advantage through his extensive sphere of influence.

But Roman is just as hands-on with his buyers, utilizing the strength of his team to uncover the right home for their best interests. Leveraging his corporate background, he has built his team around core values of professionalism and specialization, going Top Agent Magazine

above and beyond with each transaction.

“Through my twelve years of experience, I learned that there are five pillars of success in real estate: lead generation, coaching, technology, back office support, and exposure.

That’s what my brokerage offers to all team members and prospective agents who join Top Agent Magazine

Roman Balandin Realty.” he says. “We’ve created dedicated departments and systems for each of these areas of emphasis.”

Outside his career, Roman is deeply committed to his community. On top of sponsoring their local girls and boys soccer teams, his Copyright Top Agent Magazine 11

team also volunteers at the Food Bank of New Jersey, where they help package and deliver meals to those in-need. When he’s not with clients or giving back, he enjoys traveling the world with his beautiful wife and three daughters.

Over the years, Roman has earned a fantastic reputation throughout New Jersey, as evidenced by his strong rate of repeat

clients and referrals. With his team having completed $120 million in sales in 2021 alone, he has exciting plans for the future of his business.

Setting a goal to complete $500 million in team volume in the next three years, he looks forward to onboarding new agents and scaling the model of compassionate service that brought him to real estate in the first place. Above all, though, he can’t wait for the clients and opportunities that lie ahead in his beloved home state.

To learn more about Roman Balandin please call (732) 786-3838, email roman@newjerseyresidence.com, or visit newjerseyresidence.com www.

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Top Agent Magazine

4 Ways Mentoring Up-and-Coming Employees Makes You a Better Agent In the world of real estate, there are always new agents joining the ranks. Even if you’ve been practicing for just a few short years, you’ve likely learned your fair share of lesson along the way. As an agent, much of your working philosophy is derived from first-hand experience and your work on the ground. This means that new agents are less prepared for the inevitable curveballs of the industry. That’s where you come in.

While mentorship is often pitched as a relationship that solely benefits the mentee, there is actually plenty to be gained from becoming a mentor. After all, personal growth goes hand-in-hand with professional growth, and becoming a mentor asks agents to thoughtTop Agent Magazine

fully explore and demonstrate their own ideologies, practices, and rationale. With that in mind, take a look at some of the benefits of mentorship below, and you’ll get a sense of why counseling new agents can be a boon to your own business.

Teaching lessons to others reinforces your own professional values.

Showing the ropes to young agents is a great way to brush-up on your foundational skills.

Verbalizing and demonstrating processes, or walking through the rationale behind negotiation tactics—all cause mentors to think through their established practices and outline in detail why they’ve chosen this route over an

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alternative. This helps older agents fine-tune their routines, while getting back in touch with the critical thinking that went into constructing those habits.

Mentorships allows you to see the big picture.

surely sharpen your ability as the head of a team. What’s more, you’ll be building skills of empathy, understanding, teaching, and constructive criticism. Working on those skills will better your practice and your ability to lead in your office.

After a lengthy industry tenure, it’s not uncommon for battle-worn agents to lose some steam and begin to burn out. By devoting some time to mentoring up-and-coming agents, you’ll get back in touch with your early days, remembering the excitement, the trials, and the hard lessons gleaned. Spending time with the next generation of real estate professionals can reinvigorate your practice, as seeing the business from the eyes of an eager amateur can inject energy into your working life.

You’ll benefit from seeing things from a new perspective.

Just as working with young agents can help you remember your career’s big picture, you may also benefit from working alongside someone with a new perspective. Young agents bring a different set of skills and awareness to their work, and established agents can benefit from a fresh take. If technology isn’t your strong suit, or you’re interested in tapping the Millennial homebuyer market, working with a younger agent is an excellent way to see through fresh eyes.

Mentoring young agents makes you a better leader.

As a mentor, you’ll often direct the flow of your professional relationship—figuring out which issues to tackle, making an agenda, and imparting lessons in a clear way. These are all characteristics of a leader, and acting in a position of authority as mentor can 14

While some may balk at the time commitment or energy required to take on a mentee or two, you might consider it an act of ongoing education or professional development. While your mentee will undoubtedly benefit from access to your expertise, there’s certainly much to be gained from taking the time to cultivate tomorrow’s real estate leaders.

Top Agent Magazine

Top Agent Magazine

RONALD BRUCE JR. One of the most esteemed real estate professionals in New Jersey, Ronald Bruce Jr. first took an interest in the industry in 1985, while purchasing his first home.

Inspired by his experience, he decided to pursue his license, accepting a position at his Broker’s firm. By 1986, Ron had transitioned into being a full time agent, and in the decades since, he has authored an accomplished career in the region. Today, he is a REALTOR® and Broker-Associate with Berkshire Hathaway HomeServices Fox & Roach, where he leads an elite team to assist clients throughout Gloucester, Salem, Cumberland, and Camden Counties, as well as the surrounding areas.

There, he has cultivated a boutique workflow to meet the demands of any transaction.

When listing a property, Ron joins forces with his leading edge Marketing Manager to give clients an added advantage. After helping them fully prepare their house for the market, he shares it to both the regional MLS and a highly targeted blend of digital and social media campaigns. Moreover, he utilizes resources like standout signage and brochures to the surrounding communities, personalizing each transaction to the distinct needs of his clients. He also includes his sellers via weekly data reports, so that they can track their progress, view realtime feedback, and better hone their marketing strategy.

and referrals. With his team having completed 161 sales in 2021 alone, he remains focused on the proven standards that have consistently set him apart. “I always tell my team: Provide good service, always be accountable, and do what you say you’re going to do. If you can underpromise and overachieve for your client, you’re going to find success.”

Outside his career, Ron enjoys giving back to his community, with a goal to scale up his involvement in the near future. When he’s not with clients, he can be found spending quality time with his wife, family, and grandson. Going forward, he also has exciting plans for the future of his business.

Looking to exceed 200 transactions in 2022, he intends on further improving his unique model of hands-on service while uncovering new leadership potential within his team. In the meantime, he is more than satisfied with the fulfilling life and career he has established in his hometown. “I couldn’t have done all this without my wife,” he says. “She’s been my rock through the years.

Moreover, I am just as thankful for the support and hard work of our team. Together, we have been able to accomplish our goals and provide good service to our clients. Between my wife’s support and their expertise, I’ve been privileged to know so many great people for such a long time.”

Elsewhere, Ron’s team is just as helpful when assisting buyers, carefully guiding them to the right home for their best interests. A lifetime resident of Gloucester County, he keeps in touch well after the deals are done through regular check-ins, email outreach, or print publications like American Lifestyle Magazine—all to build a lasting relationship. “We’re constantly available to our clients,” he says. “Personally, I don’t like waiting for things, and because of that, I don’t like my clients to wait. If they reach out to me or my team, they can trust that we will get back to them as soon as humanly possible.”

Over the years, Ron and his team have earned a fantastic reputation throughout New Jersey, with the vast majority of their volume coming from repeat clients Top Agent Magazine

To learn more about Ronald Bruce Jr. please email Ron.Bruce@foxroach.com, visit mullicahill.foxroach.com or call (609)221-4961 http://

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MICHAEL DIBI When he got into real estate many years ago, Michael Dibi had a few things he wanted to emphasize to distinguish his brand. Maintaining a high level of professionalism when advising his clients was at the top of that list. “I’m careful to tell people what they need to hear rather than just what they want to hear,” Michael explains.

“I make good on my promises, but I won’t make promises I can’t deliver on. My reputation as a consummate deal maker is everything to me, and you can’t earn enough money to buy a new reputation.”

That said, Michael can deliver tremendous value for clients who are willing to heed his advice. With a degree in finance from Rutgers Business School and a hyper-familiarity with his area of service in Jersey City and the surrounding suburbs, he’s able to help buyers and sellers alike secure the best value on their investment. Over the years as a licensed real estate broker, he’s built relationships with every kind of professional associated with the real estate industry, including lenders, attorneys, contractors, builders, and inspectors.

This allows Michael to act quickly on behalf of his clients, whether the need arises during the transaction or five years down the road. As someone who grew up in the area, Michael is a great source of information on non-real estate related things too, such as recreational opportunities or restaurants people should try. It’s the kind of service he committed himself to offering when he started out.

Michael is currently a licensed real estate broker, and in Q1 of 2022 he will be launching a newly formed, forward thinking, one-of-a-kind real estate brokerage named Hudson Digs Realty. Hudson Digs Realty will serve clients in Hudson County as well as the surrounding areas with real estate services including buying, selling, and leasing properties. A healthy portion of his business comes from referrals, especially from the developers who have come to know and trust him. He’s worked hard to earn that trust with both his clients and colleagues. One client described his experience like this: 16

“To put it shortly, Michael has been tremendous. There is much to be said about his work ethic, when other agents gave me empty promises, Michael DELIVERED RESULTS! Since then, Michael has been representing my family for many years. I find Michael to be very knowledgeable, personable, creative and helpful.”

Whether he’s working with first-time homebuyers or experienced buyers, sellers and investors, Michael is proactive and communicative throughout the entire process, ensuring that his clients have the information they need to make good decisions, as well as ensuring they enjoy their experience. He continues to deliver value beyond the closing table through quarterly updates, and he stays in touch with clients on social media, or through pop-bys during the holidays when he delivers pies. Michael is also active in donating and volunteering with local organizations and schools. “I’m a big believer in paying forward your blessings,” he explains.

When he’s not working, Michael enjoys good food, watching sports, and exercising. As for the future, he recently retained a marketing firm to offer his clients exceptional online marketing strategies to elevate the exposure of his listings, and to further supplement the service he provides as he continues to grow his business.

Contact Michael directly at 973-747-6944 or by email at mdibi@hudsondigsrealty.com Copyright Top Top Agent Agent Magazine Magazine

What the First Thing You Do After Work Says About You We all have our routines. From that morning cup of coffee to a jog at the gym, it’s common to establish touchstones for our daily lives.

But have you ever considered what these habits tell us about ourselves? Our actions reveal much about our motivations and emotional life, so taking a second look at your first move at the end of the day can be telling.

With that in mind, see how you fare when it comes to post-workday habits...

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Break a Sweat After a long day of work, is your first instinct to strap on your sneakers and take off on a run? Do you stop off at the local yoga studio for an extended stretch? Maybe you head to the weight room to pump some iron. Whatever your exercise pick, if you’re inclined to sweat it out at the end of a long day, you’re likely a routine-oriented profes-

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sional who internalizes work-related stress. Of course, you’ve chosen a healthy release for all that pent-up tension, and you’ve discovered the power of endorphins. Once work hours are over, not everyone finds the motivation to stay active. This means you’re driven by routine, conscious of your emotional and physical health, and prefer to leave your cares at the gym, rather than bring them into your home oasis. However, it’s important to give your body a rest now and again, as recuperation time is not only beneficial for physical health, but can help prevent burnout for the long haul.

Flexibility is a skill, and one just as important to cultivate as rigid commitment. If you find yourself out of sorts if you miss just one day of working out, you might want to pay some attention to your routines and motivations, and rebalance your commitments and fitness routine accordingly.

Round-the-Clock Hustle If you’re the type to bring work home with you, you aren’t alone. While your motivation to work nonstop is admirable, it’s also important to make the mental transition from workplace to home, establishing the time to hustle and the time to relax. Just like those that hit the gym without fail after a long day, sometimes you’ll need to practice saying no. If your work life is indistinguishable from your personal life, it’ll be hard to catch a break and recharge.

This means burnout, frayed nerves, and missed details will soon be on the horizon. Of course, round-the-clock hustle is a strength, too. You’re passionate about your work, care deeply about doing things right, and failure is not an option.

Just make sure that you establish some foundational boundaries so that you maintain an 18

appropriate, healthy balance between your time at work and your time at home with the loved ones and hobbies you cherish. If making way for downtime isn’t easy, try penciling it in the way you would a work engagement. Dinner with a friend, a date night with a significant other, or a solo movie fest can be readily added to your calendar, and thus built in to your regimented schedule.

Turn to Food If your first instinct after work is to eat, it can say a few different things about your routine.

Perhaps you’ve been so on-the-go all the day that you haven’t had time for lunch. In this case, you might need to regiment your schedule with more purpose aimed towards downtime and self-care; food is fuel, after all. If you head home and gorge after an average day, you may be turning to food as a way to relieve stress.

In this case, you may need to reassess some of your post-work habits and find a healthier balance and outlet for your tension. Taking a walk, grabbing fresh ingredients for dinner, hitting the gym, or decompressing by catching up with a friend or a good book—all are healthier, more balanced ways of executing the transition from the office to the home. Pay attention to your consumption post-work. Determine how hungry or satiated you really are before making a grab for the nearest sustenance.

People decompress in all different ways after getting home from the office, but always remember that routines are telling. Don’t take your daily actions and impulses for granted. Examine the root behind your well-worn practices, and you may detect nuances at play beneath the surface that can you help you recalibrate for the better.

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TARA ROUFANIS Tara Roufanis is a solo real estate agent based in the suburbs of New York City. She initially moved from Upstate New York to pursue her career in Brooklyn and Harlem as an Elementary School Teacher, where she stayed for twelve years. Upon relocating, she began her own tutoring business.

While Tara had always been curious about real estate, she felt the excitement accompanied by buying and selling houses after purchasing her first home. She also admired her Agent’s supportive approach when helping her family find their first home, ultimately leading to her profound interest in real estate.

After the birth of her son, Tara was surprised when she became pregnant again and faster than anticipating. Now feeling the pressure to complete a real estate course, however daunting it was, she pursued it confidently.

After having two small children so close in age, Tara acknowledges the difficulty and challenges of navigating the journey of motherhood paired with a career. Yet, as Tara pushed through these challenges, she also passed her real estate test. Although nerves ran high, she immediately began interviewing for a serious job in real estate, honoring her genuine interest and drive to succeed.

While interviewing with “My current broker… At Keller Williams, the brokerage I ended up choosing,” Tara says, “She was a past teacher as well.” Tara shares a memorable moment when her peer encouraged her, stating, “Teachers make the best real estate agents.”

Tara admits that everything clicked for her and that message after getting into the brunt of her new career.

It turns out for Tara, real estate and teaching are two of the same world. “It makes so much sense because when you’re a teacher, you’re navigating so many personalities and have to learn to connect with each and

every student in their own unique way,” she said. Tara compares teaching and real estate to the necessity of being an excellent multitasker, contributor, and educator.

In addition, Tara shares her natural nurturing abilities when working with clients and the impact it has made in their life, all of which makes her love her job.

Two years after venturing into real estate with Keller Williams, Tara describes herself as fast-growing, completely referral-based, and dedicated to developing meaningful relationships. She plans to keep an open mind with the following stages of growth and what they may entail. Tara services buyers and sellers throughout Bergen County, Hudson County, Passaic County, Essex County, and Morris. Growing up in upstate NY, where everywhere Tara went was a drive, she is happy to drive the distance for her clients. Giving her clients the best service by going above and beyond, whether on the buy-side or list-side while leading with honesty, expertise, and dedication. Tara is closing a little under 15 million in volume in 2021, intending to add a little more each year, demonstrating incredible success, yet is realistic about the challenges involved. By staying involved in her community, hosting exciting events, and keeping a referral network with clients through neighborly ways, she puts one promise first: to be a pillar of support beyond the transaction.

With her children now three and five years old, Tara endeavors her best to separate her work to ensure a healthy work-life balance. She also enjoys running and skiing, concerts, and traveling. When asked about the future, Tara hopes to build her career in real estate and help other agents maximize their skills. Lastly, Tara is eager to begin a buyer and seller teacher initiative program in 2022, bringing her appreciation for her journey full circle and giving back the same way it all started. One thing is clear; Tara is an inspiring extrovert, a relatable mother, and has her heart set in the right place when it comes to being a Top Agent; integrity.

To learn more about Tara Roufanis visit www.tararoufanisrealtor.com, email tara.roufanis@kw.com or call 917-757-2785 Top Agent Magazine

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SEPHIE SCHLEIDER With a natural desire to help others, Sephie Schleider has found her true calling as an agent in the Toms River region of New Jersey. She initially pursued a career in the medical field before landing in real estate.

“I completed four years of pre-med, and was accepted into medical school, but I decided not to go,” she explains. Realizing that real estate offered her the chance to create her own path with limitless growth, Sephie decided to earn her real estate license. “The second I got into it, it just took off,” she says. “It started off as a hobby, but very quickly became a full-time passion.” Today, she’s been in the business for over two years and is showing no signs of slowing down. Sephie is currently part of The Jersey Girls Group at Crossroads Realty, where a growing portion of her business derives from repeats and referrals.

needs in a home. One of the best things was that she didn’t try to push us over our budget! I highly recommend her, the best!”

When Sephie has free time, she’s giving back to the community with the Jersey Girls Group, or staying active. “I’m hardly ever not working, but when I can I love to run, workout, go horseback riding, and shopping.”

She’s also devoting time towards planning for the future, as she wants to continue growing each year. “This year, I would love to reach a production volume of $40 million,” she says. It’s safe to say she will never tire of this business, as it’s what she loves to do.

“I get to meet new people every day. You can’t ever predict where your day is going to go, it’s always changing.

That’s what keeps me going and makes it exciting.”

In the past year, Sephie has experienced exponential growth and hired two people to assist her. “I will also be hiring a buyer’s agent,” she explains. Together, she and her team members help clients reach their goals efficiently while providing a stress-free experience.

Committed to going above and beyond for her buyers and sellers, Sephie works 24/7 to make sure they are on the right path. “I eat, sleep and breathe this,” she explains. “Because I started this off as a hobby, I was never relying on it for income, so I have a lot of fun with it and I am not afraid to get creative.” Sephie’s clients love the fact that she is not driven by commission, and is instead focused on making their real estate dreams come true. “They feel my passion for what I do. I know how to make people feel comfortable and I do everything I can to make sure my clients are taken care of and guided throughout the transaction. I’m not just here to close a deal and walk away.”

Sephie’s clients spread the word about her business, as they always have a memorable time together. One recently said, “Sephie was great! She took our time into consideration and made the best out of every trip we made to see houses. She listened to our wants and 20

To learn more about Sephie Schleider please call 732-674-1869 or email sephie@thejerseygirlsgroup.com Top Agent Magazine

5 Lessons from Silicon Valley to Modernize and Monetize Your Business Silicon Valley may be the region for disruptors, tech entrepreneurs, and futurists, but even the most forward-thinking, abstract companies are still businesses that have to keep tabs on their bottom line. There’s much to learn from America’s fastest-growing sector, and even if Silicon Top Agent Magazine

Valley seems like a world unto its own, there are key lessons prime for adaption in your own endeavors. Below, consider a few ways to translate the trends and teachings of Silicon Valley for your own business, and reap the rewards in the process.

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1. Diversify your value Real estate is a business built on relationships, but your relationships will go stale if the only thing you communicate is you interest in making a sale. In order to sustain relationships for the long term, you’ve got to remain valuable to your clients beyond the transaction. Serve as a local resource, not just a salesperson or real estate expert. Ensure your marketing materials, social media presence, and communications offer useful, relevant, and original content your clients will benefit from. What’s more, vary your communications so that every time you reach out it’s not just about new business or a referral.

2. Company culture matters Silicon Valley tech giants always emphasize the importance of company culture—not just as a way of drawing and retaining talent, but also as a way to appeal to clientele. What are your company’s values? What do you stand for? How you’re positioned in the marketplace is becoming just as important as what you do and how well you do it. Your company culture is part of your branding, and your brand should feel clear and composed to clients eyeing your services.

3.Think big picture More and more, clients want to have an experience, not just a transaction. When it comes to buying a home, this means they care more about a property’s bedroom and bathroom count. As an agent, consider showcasing properties in terms of lifestyle. What neighborhood amenities are nearby? What opportunities are there for community involvement? How does public 22

transportation stack up in the area? Before making the purchase of a lifetime, clients want to envision a complete lifestyle.

4. Leverage multiple platforms By now, you probably recognize that social media is not afterthought. Your social media presence should fit your brand and voice, interact across platforms, and actively engage with your audience. In other words, if you want to reap the benefits of social media, it’s not enough to post a few times a month and walk away. Active engagement means responding to comments, interacting with your followers’ profiles, and posting original content beyond a sales pitch.

Likewise, you’ll want to be active across multiple social media platforms and ensure that your profiles are interconnected. That way, you’ll be working from a unified voice and brand.

5. Reputations rule the roost Never underestimate the power of word-ofmouth marketing and testimonials. If you haven’t asked for feedback from past clients, and you aren’t sharing positive testimonials and reviews—you’re missing out on one of the most powerful tools at an agent’s disposal. You can pitch the virtues of your working style all day long, but those courting your business want to hear about positive experiences from the client’s perspective.

If you want to take your business to the next level and maximize the twenty-first century values of a company on the rise, look to the lessons of Silicon Valley to get your start. There are always opportunities to innovate, and doing so will help you break from your routine and stand apart from the pack.

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DIANE TRAVERSO Raised in Brooklyn, New York, Diane Traverso first relocated to New Jersey in the 1980s to start her family. At the time, she began seeking a career opportunity that spoke to her entrepreneurial spirit and passion for community involvement, soon taking an interest in real estate. Inspired, she decided to pursue her license in 1987, and in the decades since, she has authored an accomplished career in the business, establishing a network of satisfied clients and colleagues that spans the state.

Today, Diane is the Broker and Owner of the NextHome Nexus Realty Group, where she leads a team to assist clients throughout Toms River and the surrounding areas of Ocean and Monmouth Counties. At her full service brokerage, she has cultivated a distinct workflow around the core values of openness, compassion, and expertise, creating a one-stop-shop for any buyer or seller.

pop-bys, and the occasional gift during holidays.

Over the years, Diane has earned an outstanding reputation throughout New Jersey, with the vast majority of her volume coming from repeat clients and referrals. Now averaging close to 25 sales per year, she remains committed to the proven standards that have long anchored her success. “In this business, everything comes down to your attention to detail,” she says. “No matter if my client is purchasing or selling, I put 100% of myself into their transaction. After all, I truly care about them.”

When listing a property, Diane is there for her clients each step of the way. Starting out, she helps them prepare their home for the market, providing them with a suite of professional staging, photography, and drone imaging services. From there, she shares her listings to a blend of highly targeted digital and social media campaigns. Throughout the transaction, though, she is there for her sellers, crafting a strategy catered directly to their needs.

Outside her career, Diane is deeply committed to her industry. On top of previously serving as President of her Local Residential Real Estate Council and Women’s Council of REALTORS, she is heavily involved in her Local and State Association of REALTORS. Currently, she serves as First Vice President of the Monmouth Ocean Regional REALTORS®, Chair of the New Jersey State By-Laws Committee, and Director of the National Association of REALTORS®. “Real estate has given me so much joy through the years,” she says. “There’s nothing more rewarding than building up our future leaders in the field—whether that means bringing new people into the business, helping them grow, or encouraging them to be the best they can be.”

But Diane is just as hands-on when assisting her buyers, leaning on her years of experience to uncover the right home for their best interests. Moreover, should a client need any estimates or financial advice, she can connect them to an extensive professional sphere via NextHome’s concierge services. Even after the deals are done, she prefers to stay in touch through postcards,

Going forward, Diane has strong plans for the future.

As her volume maintains its steady growth, she intends on adding to her team while preserving the boutique approach to service that brought her to real estate in the first place. More than anything, though, she is excited for all the new clients and opportunities that await in the community she loves.

For more about Diane Traverso, email diane@nhnexusrealtygroup.com, visit NextHomeNexusRealtyGroup.com or call 732-997-9336. www.

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