NEW JERSEY 11-15-21

NEW JERSEY EDITION

THINKING OF LISTING?

NINE WAYS TO GET READY

HOW TO BUILD A TEAM THAT WILL WIN BIG

FEATURED AGENTS

ADAM & DIANA RUSS JENNIFER DA SILVA LYNDA GREAVES Things You Can Do To

NO MATTER ITS SIZE EMBRACING SMART HOMES: DOES NEW

ANTICIPATE YOUR CLIENT'S NEEDS COVER STORY

TECHNOLOGY REALLY INCREASE HOME VALUE?

STERGIA “STELLA” KALOGIROU

NEW JERSEY EDITION

LYNDA GREAVES

Lynda Greaves is a Realtor® based in reac 17 22 27 Marmora, New Jersey, serving Atlantic in h and Cape May counties. She obtained her my ® Realtor ’s license in 2004 after 10 years prin the of owning a restaurant, at which point she web decided she wanted to experience a difand ferent kind of career. Diving straight into site the world of real estate, Lynda became a loca full time agent, got her broker’s license in spe 2010, and has been growing her practice ever &since her Team now DA hasSILVA more STERGIA “STELLA” ADAM DIANA–RUSS JENNIFER LYNDA GREAVES KALOGIROU Lyn than 55 combined years of expertise in the ever-changing real estate market. She has been a without a doub Distinguished Circle of Excellence Award recipient estate. She lov for the pastCONTENTS 13 years, and DA in 2019 received the working with t JENNIFER SILVA what she sees a Distinguished Sales Award for Top Producing.

4) HOW TO BUILD A 20) THINKING OF always honored TEAM THAT WILLLynda WINmade BIGher way in the LISTING? fast-pacedNINE realty WAYS industry part in such si NO MATTER ITS SIZE GET why first-time by her tenacity and hard TO work, and READY just this year has been able to initiate her own team, the Lynda Greaves The group currently of her recently 14) EMBRACINGGroup.

SMART 25)consists THINGS YOU CAN When not wo licensed daughter Lyndsey other partner, a energy into the HOMES: DOES NEW DOand TOone ANTICIPATE seasoned veteran in the business Realtor®NEEDS of the Association of TECHNOLOGY REALLY YOUR and CLIENT'S nization, she is Anne Gallagher.

INCREASE HOMEYear, VALUE? on Drugs,” a yo The majority of Lynda’s business is repeat and referral ages positive r business. Lynda prides herself on being hardworking, scholarships an Phone 310-734-1440fair, | Faxand 310-734-1440 honest. These straightforward virtues are game wildlife mag@topagentmagazine.com | www.topagentmagazine.com what keep clients coming back in search of a simple a serious com No portion of this issue may beand reproduced in any manner whatsoever without prior consent of theor publisher.

Top Agent all-male Magazine team productive experience, whether buying selling, is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials, Top and are also the driving factors behind her impressive for several yea Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

To subscribe or change address, send inquiry to mag@topagentmagazine.com. figures: Lynda has closed just under $8M so far this female division Published in the U.S. year, with 10 transactions pending and a projected 66 Like Lynda’s b transactions for all of 2021. future of her 2 Top Agent Magazine Lynda keeps in touch with past clients in an assortment aims to primar and more gene of ways. She sends mailers, buys 1000 Christmas cal-

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ADAM & DIANA STERGIA “STELLA”RUSS KALOGIROU

mailto:mag@topagentmagazine.com

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How to Build a Team That Will Win Big No Matter its Size In the real estate world building a team is a goal almost every agent strives towards achieving. Doing business with a team as opposed to solo has numerous advantages. With more agents handling clients as well as other employees specialized in areas such as marketing and administrative support there to assist you; you can greatly increase your business and sales.

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So, when creating a team, logic would tell us that the bigger it is, the better, right? Wrong. When it comes to real estate teams, size doesn’t matter so much as the players you bring onto that team to work with you. A team doesn’t have to be big to win big, and here are the secrets to building a team that wins big no matter its size.

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Hire the Right Team Members

Put Your Team Members in the Right Positions to Win

You’ve probably heard the saying, “you’re only as strong as you’re weakest link.” That idea holds true for any kind of team, including those in real estate. If you have weak members on your team, then it’s not possible to have a strong team. Drawing strong team members to your business is essential.

Finding strong team members is just one part of the equation. As the leader of your team, you now have to assess each member’s strengths and weaknesses and position them appropriately. You want the best player for each role playing that part and catering to their strengths. Choose your team member’s roles wisely, and place each individual in the position where their strengths can shine and they can best contribute to a win for the entire team. Every role is important to the team working smoothly and winning as a whole, so it is important to place each team member in the role most suited to his or her skills.

To better understand what kind of person would make a strong addition to your team, you need to ask yourself what skills and characteristics you want your team members to possess. The strongest members are often ones that share their leader’s values. When you share values with your teammates, you are all running along the same course towards the same goal as one. Your definition of a victory in this case is also your teammates’ definition of it. This helps strengthen even the smallest of numbers because you are all working together toward a common goal.

Another characteristic too look out for in potential team members is a positive attitude. You can teach someone the skills needed in real estate, but you can’t teach someone how to have a positive attitude.

Positive members tend to achieve more due to their optimistic nature, but more importantly, they spread that positive attitude to the rest of the team, which improves every members’ performance.

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Communicating Your Vision to Your Team

Your team members are the key ingredients to ultimate victory, but what recipe do you follow now to lead them to victory? That is what communication is for a winning team; the recipe you will use to

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help best utilize each team member and instruct them on how they need to work together to fulfill the recipe that will lead them to be a winning team. Your team members need to know the plan and you must give them the tools to successfully execute it.

It is up to the leader of a team to help your players see your vision and help them understand what a victory looks like. The goal may seem simple and obvious to you, but you must communicate it over and over again to your team members, so they understand it as well as you do. With different personalities coming together to form a unit, you are going to be dealing with numerous challenges such as competing agendas. You will find this on any team. You must keep the goal and at the forefront of your player’s minds in order to encourage them to put aside their own personal desires in order to come together as one cohesive, single-minded unit and push towards the team’s goal.

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Give Your Team Members the Tools to Help Them Perform at Their Best The final thing all great leaders do is equip their team members with the proper tools and training needed for them to succeed. You have to show them how they can each come together with their different strengths to work as a team towards one unified goal. This involves more than simple skills training, but also endurance, so they can last as a team and win even those matches that seem unending and impossible.

Think of all the challenges that they could possibly face ahead, and clear their path to victory by giving them the necessary training and tools they will need to get past any obstacle. As the leader, you must be prepared to continually communicate the team’s goal and your vision. Use that vision to motivate your team members throughout the journey towards victory.

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STERGIA “STELLA” KALOGIROU

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Top Agent Stella Kalogirou is a licensed Broker Salesperson and a Certified New Homes Specialist™, Seniors Real Estate Specialist®, Certified Luxury Home Marketing Specialist®, and a Coldwell Banker Global Luxury Specialist® as well as a member of the Million Dollar Guild™.

After buying her first property at just 20-years-old, Stella Kalogirou knew that real estate was the right path for her.

“Real estate has been a passion of mine as far back as I can remember. My parents immigrated from Greece, and I watched them build their own portfolio. When 8Copyright Top Agent Magazine

I bought my first house, it all clicked into place.”

With over 18 years in the business, she brings a wealth of knowledge and a tireless work ethic to every transaction, making it a positive and seamless Top Agent Magazine

experience for her clients. Stella is a licensed Broker Salesperson and a Certified New Homes Specialist™, Seniors Real Estate Specialist®, Certified Luxury Home Marketing Specialist®, and a Coldwell Banker Global Luxury Specialist® as well as a member of the Million Top Agent Magazine

Dollar Guild™ — in recognition of consistent performance in the million-dollar price point and above.

At Coldwell Banker Realty, Allendale, Stella serves buyers and sellers throughout Northern New Jersey, but she isn’t Copyright Top Agent Magazine9

“My work revolves around developing relationships with clients.

I put a lot of value on trust, integrity, and the knowledge that I bring into each transaction. I’m a determined person, and I work tenaciously to make sure I get my clients what they want.” opposed to going the extra mile in order to help someone. With every client, Stella focuses on getting to the root of their needs and providing them with the right information so that they can make the best decisions for their sales and purchases.

“My work revolves around developing relationships with clients. I put a lot of Copyright Top Agent Magazine 10

value on trust, integrity, and the knowledge that I bring into each transaction.

I’m a determined person, and I work tenaciously to make sure I get my clients what they want.”

In order to adequately determine her clients’ needs, Stella spends a lot of Top Agent Magazine

time getting to know them first. “When I meet with clients, it’s almost like an interview. I want to know their shortterm and long-term goals. I want to know their ambitions and why they are moving in to or out of a particular area.

If you take that time and invest it in your clients, you become their trusted partner.

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When you advise them, they will value your judgement and the transaction will feel like a collaboration.”

Stella credits her diverse marketing techniques as a major driver to her increasing year-over-year sales volume. “Every property is unique, so my marketing Copyright Top Agent Magazine 11

is tailored to each property. I have an exceptional network of photographers and videographers and together we bring my vision to life. My listings appear on over 700 websites, and I place a great emphasis on social media promotion.”

In the future, Stella plans to continue growing her brand and is excited about mentoring new team members. “I plan to add a few new agents, but overall, I want to keep it a boutique operation so that clients feel that they have that one-on-one personal experience.”

To learn more about Stergia “Stella” Kalogirou email stella@letstalkrealestatenj.com, visit LetsTalkRealEstateNJ.com, or call 201–245–0465 www.

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Embracing Smart Homes:

Does New Technology Really Increase Home Value?

Technology and innovation move at a lightning-fast clip, so it can be hard to keep up with all the smart-home trends sweeping the market at a given time. From smart thermostats to security systems accessed through an app on your phone—there are endless options to customize and update your home for the modern era. But which, if any, of these smart home products add 14

value to property in a significant, worthwhile capacity? Especially with new generations of the same products released in quick succession, it can be hard to determine whether it’s worth it to take the plunge. With that in mind, we’ve conducted a deep-dive into the smart home options out there that make the most sense for your bottom line and real estate investments.

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Smart home amenities range in price and return.

There are certain smart home products that won’t break the bank while still adding lovely touches and time-saving features to your space. For instance, a smart thermostat may not run more than a few hundred dollars, but it can take so much of the guesswork and analog nuisance out of programming your home’s internal environment. That said, buyers selling properties with mid-range amenities like this can’t expect a windfall in return. While smart home features can certainly lure buyers and give the sense that a home is attractively modern (and thus move-in ready), it doesn’t mean that you’ll be reaping a sizable monetary reward for your foresight. Conversely, this reality doesn’t mean those smart options

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are without value entirely; it just means that the value of smart home options may be apparent in a different capacity, like luring a particular buyer or creating a desirable, sleek image for a property headed to market.

On the other hand, larger scale smart home amenities that are being left behind for the buyer—like a smart refrigerator or wired sound throughout the property—may be able to lure particular buyers who value high-end details. While it can be difficult to state definitively the value of smart home options, the rule tends to be that the more you put in, the higher the likelihood you’ll reap the investment you sow. Focus your smart home options on home appliances first, then work your way toward security, thermostat, and entertainment options.

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Smart home amenities capture the attention of buyers

Agents must know how to pitch the value of smart home options

Even if you have mostly opted for small or mid-range smart home options, you can still benefit from their presence in a property—even if they don’t inflate your bottom line as a result. Smart home amenities have the power to focus the attention of buyers, sending a clear signal that the previous owners were tech-forward and made an effort to upgrade the property for the contemporary era. Millennial or Gen Z buyers especially value these up-to-date modifications, and the presence of these desirable gadgets can create added interest and drive up value naturally. Likewise, featuring these options in listing photography can also drive interest from younger or high-end buyers looking for move-in ready spaces.

Remember that smart home features are relatively fresh to the market. While some new construction properties are equipped with these smart amenities, just as many homes on the market don’t offer these upgrades and modern flairs. This means that many buyers, of all ages even, aren’t familiar with the benefits and perks of these options, let alone how they’re operated. Before you can derive value from a smart home or smart home features, you’ll need to understand a product’s proper usage, cost, and benefits. Do your homework regarding what smart home features can offer in terms time or cost savings, and be able to show prospective buyers how easy these objects are to use, as well. Do both, and you’ll be in proper command of what smart home features can offer buyers and pitch them accordingly.

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ADAM & DIANA RUSS Top Agent Magazine

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ADAM & DIANA RUSS

Longtime residents of Monmouth County, George “Adam” and Diana Russ both began their careers in education. After befriending a local real estate agent, though, Adam decided to pursue his license in 2013, with Diana joining him two years later.

Together, they would pair his acute business savvy with her creative spirit to launch an accomplished career, building a robust network of satisfied clients and colleagues that spans the region.

each home shines via a suite of professional services—including expert staging, photography, and videography—they broadcast their listings to a blend of highly targeted digital and social media campaigns. While leveraging trusted outlets like print media, they also share their listings to those within their extensive sphere of influence, all to give their clients an added advantage from start to finish.

Today, Adam and Diana lead Team Russ, powered by Keller Williams Realty West Monmouth, where they assist clients throughout Monmouth and the surrounding counties of Central New Jersey. Multi-year recipients of the New Jersey REALTORS® Circle of Excellence Award, they are consistently ranked among the top producers in Monmouth County, applying their integrity, expertise, and compassion to meet the needs of any buyer or seller.

When listing a property, Adam and Diana prefer a hands-on approach. After ensuring 18

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Adam and Diana are just as attentive when assisting their buyers, leaning on their background as educators to carefully guide each client to the right home for his or her best interests. “Having been a teacher, my passions lie with meeting and helping others,” Adam says. “I would never try to sell my clients on something I wouldn’t buy myself; instead, I really enjoy what goes into educating them, being along for their journey, and seeing their dreams come true.”

Over the years, Adam and Diana have earned a fantastic reputation throughout New Jersey, with the vast majority of their volume coming from repeat clients or referrals. And the key to their success? “I’m always looking for a new way to connect with people,” Diana says.

“I get giddy over developing a beautiful new marketing piece with our design team or finding a creative solution for one of our clients.

Above all, I strive to imprint professionalism and heart in all our business.”

Connecting with past clients at a Team Russ event.

Outside of real estate, Adam and Diana are committed to their community. On top of contributing to Live Like a Unicorn, a local pediatric cancer foundation, they share a mission to empower and inspire those who need it most. With the help of their certified therapy dog, Enya, they have been able to bring joy to countless members of Central New Jersey.

When they aren’t with clients or giving back, Adam and Diana can be found setting off on their latest hiking trip with their three beloved daughters and Enya.

This power couple also has strong plans for the future of their business. On pace to complete over $18 million in volume in 2021 alone, they intend on growing their Team in the coming months without compromising the boutique model of service that has truly set them apart.

Most importantly of all, they will continue to embody their Team’s proven motto: “Good People, Helping Good People.”

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To learn more about Adam and Diana Russ email teamruss@kw.com, visit TeamRuss.KW.com or call (732) 580-4383 http://

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Thinking of Listing?

Nine Ways to Get Ready The less time a home spends on the market, the more likely it is to sell at or above list price. That’s why our Top Agents recommend getting a property ready for marketing well before listing. Anyone who is even just starting to think about listing will benefit from some basic upkeep and pre-staging work. Even if you decide now is not the time to list, you’ll enjoy these simple improvements around the home.

With the right local resources, most pre-listing preparations take less than a week and will make the formal staging process simpler for all involved.

Ask Top Agents in your area for referrals of local pros to hire. Once you’ve selected your Top Agent, keep yourself open to his or her opinion on other TLC to help decrease your home’s market time.

1. Inspection: The last thing a seller or buyer wants is a surprise at

inspection. That’s why a complete inspection before listing is so valuable.

Many necessary fixes, such as minor roof or appliance repairs, can be discovered and repaired in less than a week. If inspection uncovers a major issue, any Top Agent will tell you that this knowledge is power; disclosing and expecting to take responsibility will increase buyers’ trust without affecting market time.

2. De-Clutter: Take a little time to pack away surplus furniture items and

extra knick-knacks, papers, books or occasional-use items throughout your house. Remember this may require boxing away video game supplies or packing up comfy throw pillows and blankets. Move these items temporarily into closets, the garage or attic with the assumption of possibly renting a storage unit just before listing.

3. Paint: Whole-house painting is likely not necessary, but consider touching

up baseboard moldings and doorways and open wall spaces in high-use areas 20

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such as bathrooms, the office, family room and indoor recreation spaces.

Also consider a little varnish on the front door or banister.

4. Artwork and Decor: Take a neutral look at your décor. Better yet, ask a

Top Agent to do so. Buyers should be able to picture themselves living in your home. While your Top Agent may not advise you to appear generic, you’ll likely need to thin out any shrine-like displays to family, hobbies or cultural interests.

5. Deep-Clean Housekeeping: After you’ve de-cluttered and touched up

the paint, request a deep cleaning from your housekeeping service and weekly cleanings thereafter. Make sure they pay attention to details like dusting or vacuuming window treatments and lampshades or wiping smudges off door jams and baseboard moldings.

6. Carpets and Rugs: Bring in the pros, but don’t just clean the carpets.

Because the cleaners will be moving furniture anyway, ask them stretch and tighten any buckled areas of carpeting. Doing so now saves the trouble of having to credit your buyer for this following final walk-through. Also consider removing small area rugs to let the beauty of your hardwood floors shine.

7. Look at the Loo: Buyers may not notice a brand-new toilet seat, but they

will turn up their noses at the one with the broken hinges. Freshly replaced toilet seats, faucets or doorknobs in heavily trafficked bathrooms can go a long way in first impressions.

8. “Mow & Blow”: Consider buyers as guests you want to feel welcome

as they ascend the front walk. If you don’t already have one, hire a weekly gardening service to keep up with the mowing, weeding, pruning and basic maintenance outside so you can focus on other things.

9. Staging: Once you’ve selected a staging professional for the finishing

touches, ask them and your Top Agent for final recommendations on day-today upkeep, storage options and what-to-do (or what not to do) while your house is on the market.

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JENNIFER DA SILVA

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JENNIFER DA SILVA

Though Top Agent Jennifer Da Silva started as a Realtor three years ago, she is not new to the field.

Jennifer’s father was a general contractor, and growing up, she spent sick days on job sites. In addition, her family flipped properties. “Honestly,” she reflects, “whenever I thought about a career back then, I always knew I would do something with homes.” She went to school for civil engineering for several years before she became a project manager. Now, clients appreciate her educated opinions. She has the ability and know-how to envision what a home can become.

“If you take a wall out here,” she might say to a client, “this room can become just what you are looking for.” Her intimate knowledge of design enhances her deep understanding of her client’s desires.

Ocean, and Somerset Counties in New Jersey, but her niche of referrals assures there is no specific zip code. In the last two months alone, she sold over 12 homes. “Every single one was a referral,” she

Jennifer’s slogan, “Jenny Sells The Block,” speaks to the deep and lasting relationships she has made along the way. To Jennifer, every client is a neighbor. Currently, she is a solo agent with Century 21 Preferred Realty, Inc., though she recently hired another realtor to oversee some aspects of her practice. Historically, her geographical area is large, spanning Union, Middlesex, Essex, Monmouth, Top Agent Magazine

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says. “It’s been a blessing. I take each seriously because my referrals are everything.”

Jennifer attributes her success to her communication skills. “If clients are anxious or unsure,” she says, “I don’t push them into a home.”

Instead, she educates. She explains procedures and market dynamics so that her clients are comfortable and understand the process.

Also, Jennifer is bilingual, which gives her an advantage over the competition. Originally from Brazil, she is fluent in Portuguese and conversational Spanish. To stay in touch with past clients, Jennifer utilizes her clients’ distinct personalities. “If I know their daughter is graduating high school, I send them something,” she says.

“If I am in the area, I might drop by and bring them pumpkin pies.” She invited clients to her son’s first birthday, and she always remembers to celebrate the first anniversary of a new home.

What Jennifer enjoys most about her profession is meeting new people and helping families.

Recently, she was able to help a couple who immigrated to the United States just two years before.

Initially, they were intent on renting because they never thought they might own a home. But she connected them with a lender, and they closed on a property within 30 days. “They literally got to live the American dream,” she says, “and I played a role in making that happen.”

For the future of her business, Jennifer is enrolled in brokerage school and recently opened her own property management company. “Early on,” Jennifer says, “someone told me that due to my age, I was where I would stay in life, that I had achieved all I could, and that I would be lucky to sell a house a month. If I had listened to them, I would never have become a multi-million-dollar producing agent. That is the beauty of real estate: you’re never too old to start.”

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jenniferdasilva.c21@gmail.com @JennySellsTheBlock.c21 www.jenniferdasilva.c21p.com

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Things You Can Do to Anticipate Your Client’s Needs First and foremost, the real estate industry is a customer service business. The key to any successful real estate business is one that can build a reputation by providing an unsurpassed level of care. That usually means a transaction that is seamless and stress-free as possible throughout the whole process. Your client’s experience is what keeps them not only coming back, but gets them to recommend you to their friend and family.

tise. By showing you can not only anticipate their needs, but have insight into any potential problems that might arise, they will have complete confidence in you. Achieving that level of trust is the key to a transaction that is as stress-free as possible.

The key to creating a great experience is anticipating your client’s needs. They are relying on your professionalism and exper-

From the moment, you meet a po-tential client, your goal should be to find out not only what they are looking for as far as their real estate

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GET TO KNOW YOUR CLIENTS ON A PERSONAL LEVEL

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goals, but who they are as a person. Listening and asking the right questions from the start is one of the most important aspects of the job.

You almost have to become an amateur psychologist, really honing in on the emotional reasons behind their real estate transaction.

Taking time upfront not only gives you valuable insight into your client, but it is the first impression your clients have that you truly care about them, and that this isn’t just another commission check for you. This goes miles in helping them feel comfortable enough to rely on your guidance.

Knowing who your client is on a deep level will help you navigate the transition ups and downs, allowing you to anticipate the best way to handle it.

SPOT POTENTIAL PROBLEMS AND PROVIDE SOLUTIONS Having insight into your client’s per-sonality type will come in handy when you anticipate an upcoming snag in the transaction. Most people find the process to be stressful even under the best of circumstances. One of the best rules of thumb is to always provide the solutions to anticipated problems when you present them to the client.

This should be the case even when the problem isn’t on you. Anything that can ruin a client’s overall experience can reflect poorly on you, whether you deserve it or not. This is a business philosophy called “zero risk”. You don’t want to take any chances with having an unsatisfied customer.

This is where your experience in the business pays off. You’ve probably seen most things and can easily anticipate problems that are 26

likely to delay the process. Remember you are in charge. You are the expert. And, remember, part of avoiding potential problems is making sure your client knows what to expect upfront, always communicate openly and honestly.

Telling people what they want to hear and knowing you can’t deliver it, is destined to fail, and will always reflect poorly on you.

FIND WAYS TO EXCEED EXPECTATIONS Recognizing ways to exceed a cus-tomer’s needs is just as important as looking out for potential problems, when it comes to creating an exceptional experience. Have a vetted list of trusted service providers. Be hands on.

There are Realtors® who are out there helping clients pack, mowing lawns, and picking kids up from school. They are there for a client in ways that are unexpected. Having one thing taken off your plate during a stressful period in your life can feel like a lifesaver and is not soon forgotten. It is those “little” things that will turn a client into a lifelong advocate for your business.

TAKE IN FEEDBACK A good service provider is always trying to do better. Many Realtors® have clients fill out surveys after the transaction is over. This serves two purposes. It helps you become better at your job and it shows your clients that you care about them and their opinions. You can also use social media to get feedback via analytics and interactions. All of this information can then be used to create better customer experiences in the future. After all, this is a customer service industry. Treat it like one and you’re bound to succeed.

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LYNDA GREAVES Lynda Greaves is a Realtor® based in Marmora, New Jersey, serving Atlantic and Cape May counties. She obtained her Realtor®’s license in 2004 after 10 years of owning a restaurant, at which point she decided she wanted to experience a different kind of career. Diving straight into the world of real estate, Lynda became a full time agent, got her broker’s license in 2010, and has been growing her practice ever since – her Team now has more than 55 combined years of expertise in the ever-changing real estate market. She has been a Distinguished Circle of Excellence Award recipient for the past 13 years, and in 2019 received the Distinguished Sales Award for Top Producing.

Lynda made her way in the fast-paced realty industry by her tenacity and hard work, and just this year has been able to initiate her own team, the Lynda Greaves Group. The group currently consists of her recently licensed daughter Lyndsey and one other partner, a seasoned veteran in the business and Realtor® of the Year, Anne Gallagher.

The majority of Lynda’s business is repeat and referral business. Lynda prides herself on being hardworking, fair, and honest. These straightforward virtues are what keep clients coming back in search of a simple and productive experience, whether buying or selling, and are also the driving factors behind her impressive figures: Lynda has closed just under $8M so far this year, with 10 transactions pending and a projected 66 transactions for all of 2021.

Lynda keeps in touch with past clients in an assortment of ways. She sends mailers, buys 1000 Christmas calendars to send out every holiday season, makes sure to remember birthdays and anniversaries, and even

reaches out at the beginning of the year: in her words, “Whatever I can do to keep my name out there.” She follows the same principle in her marketing. Publicity for the Lynda Greaves group is all over the web: she is a Premier Agent with Zillow and has a strong presence on major websites such as realtor.com, as well as more locally based sites for those searching for specific needs in the New Jersey area.

Lynda is very much a people person, and without a doubt this is the core of her aptness for real estate. She loves to meet new and different people, working with them and helping however she can with what she sees as a highly personal experience. She is always honored to be allowed the opportunity to take part in such significant life experiences, and this is why first-time buyers are her absolute favorite clients.

When not working, Lynda puts the rest of her energy into the community as Vice President of the Association of Surf Angling Clubs. With this organization, she is involved in “Hooked on Fishing, not on Drugs,” a youth education program which encourages positive recreation, as well as raising funds for scholarships and promoting preservation of fish and game wildlife in the area. Within ASAC, Lynda is a serious competitive surf fishing enthusiast whose all-male team has been defending the first place title for several years - she also holds several titles in the female division.

Like Lynda’s business philosophy, her plans for the future of her practice are concrete and direct. She aims to primarily continue growing her realty group, and more generally to keep her self standards high.

Although her practice does well every year, she always intends “to do even better.”

You can contact Lynda at (609) 214-0939 or lgreaves68@comcast.net.

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