NATIONWIDE MORTGAGE 6-14-21

NATIONWIDE MORTGAGE EDITION

THESE 7 HABITS ARE THE REAL SECRET TO SUCCESS How To Get The Biggest Recharge Out Of Your Lunch Hour COVER STORY

DANIEL MARLIN

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How To Make Google Do The Work For You FEATURED AGENTS

JOHANNA ARIAS RICK VALDEZ MARK ANTHONY ERSKINE

5 Things You Can Do To Achieve Your Biggest Goals

NATIONWIDE MORTGAGE EDITION

JOHANNAMARK ARIAS ANTHONY ERSKINE

estate and a desire With partnerships with about 35 real For over three decades Mark of 7 17 18 and athousands 20 people hanna Arias has estate agents, recent nomination Anthony Erskine has been strategihave a retirement RI p as a loancally officer from Northpointe bank as one of their helping his clients navigate the in America. For som Ri She got her start top producers, as well as beingbut recently ma complexities of home mortgages. changing, for oth e assistantMark branch recognized by Scotsman started out in the financial be a Guide safety as neta top toask po services happens “I met some pretty industry as a stockbrooriginator for Mostmatter Loanswhat Closed in l and slowly grew his business realJohanna estate ama one of kerwhich the Nation for 2021,market, it’s clear Ex intoas a comprehensive wealth maneconomictoenviron who worked a is doing everythingor possible keep agement firm. “I realized that if I going to be okay.” in ur local real estate her clients happy. She prioritizes an wasn’t addressing the equity of my DANIEL MARLIN JOHANNA ARIAS MARK ANTHONY RICK VALDEZ a ns. Once Johanna communication, making sure everyone clients home and helping them with Working hard to undo ERSKINE be what he did is updated on everyreverse step. “When I first onefor of athe largest assets that they home mortgag I work with my own personal sed it further andhave, then I wasn’t giving came into the business, I part knewofaIloan would already Mark’s junior large loan officer, offic nter the industry. focus on beingand a great communicator.

I them the best service. That’s when I is this negative conno CONTENTS a processing assistant.” reverse mortgages to the business.” He now comes towith reverse and pe e with a added lending communicate notmortgages, only my agents, Rick’s clients appreciate hisof serves as the of the Retirement Mortgage tolisting get the information because me to 4) meet the but5the agents, too,” she says.

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YOUR BIGGEST GOALS ed to hireOFmeYOUR as a loan officer.”

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“I truly care for my complete downfall of reason the ind approach and7wealth of knowledge, as well 21) as hisGOOGLE turn on ADWORDS: the AC. There is no 14) THESE HABITS those conditions taught a hit the ground running.

Today them clients referralshepartners.” determination to SECRET educate aboutand the my process can under liveGOOGLE comfortably with an ARE THE REAL HOW TO MAKE ups and downs of the market,” orthpointeTO Bank in Wyomissing, so they can feel confident in their decision. “IDO thinkTHEmonth for the restYOU of her life.”

SUCCESS WORK FOR traditional government loans, rity of herwhere clients deriving from places After transaction, clients leave glowing reviews a lot of mortgage fallthe short is the clients other niche products in s. aboutwith theirclients time together.

Oneprograms recently said, “Johanna lack of education and not engaging in Looking ahead toand 2021 Mark’s ITIN loans.goal person. Our advantage is that we have experienced to teach people to can’t accessstop the helped me buy my first house, and how I still boots on the ground.

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“I don’t commitment to clientstep satil nts and realmag@topagentmagazine.com estate agent partners. beginning to end, she guidedhisme through every | www.topagentmagazine.com key to hisit’s success.

“I’m avai and-mortar office, or across the kitchen table, with a job anymore, my calling.

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From to No portion of this may be reproduced whatsoever without priorpre-approval consent of the publisher.

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How to Get the Biggest Recharge

Out of Your Lunch Hour When things get busy, it’s typical to find a grab-and-go lunch and keep plugging away on the tasks at hand. While some days demand this kind of hustle, your lunch hour can be a valuable window in which to recharge and set the tone for the latter half of your day. In fact, taking a mindful break at midday can create 4

mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

But how do you maximize that hourlong reprieve amidst a busy schedule?

Here are a few ideas for inspiration, no matter what your tastes or preferred habits may be.

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Taking a mindful break at midday can create mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

GET MOVING Just ten minutes of light exercise can get your blood pumping and your energy renewed.

Step outside and take a brisk walk around the block, or walk to your favorite sandwich shop instead of hopping in your car. Find ways to incorporate light exercise into your lunch hour routine and you’ll not only enjoy a chance to stretch your legs and get your eyes off of screens, but you’ll also reap the health and mood benefits of endorphins. Even extended stretching or mild calisthenics can provide rejuvenating relief in short order.

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PLAY CATCH UP Sometimes catching up with an old friend or family member can brighten your day and give you a morale-boosting outlet beyond the office. During your next lunch hour, why not combine a jaunt around the block with a call to catch up with your sibling or college buddy? Shifting your focus from work and centering instead on a comforting interpersonal relationship can really boost your mood and reinforce your personal values.

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CHANGE YOUR TUNE

SOAK UP THE SUN If you’re tempted to eat your lunch at your desk while staring into the same computer screen that you’ve been working on for hours—think again. Sure, a busy schedule sometimes means making that sacrifice, but when your schedule and weather permits, try to take your lunch outside and disconnect from your office setting. Soak up the sun, feel the breeze, and lift your gaze to the horizon instead of toward your phone or computer screen. The mood-boosting benefits of time spent recharging outside are well-documented, and a change of scenery can give you the boost you need to power through your afternoon to-do list.

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Use your lunch hour to treat your senses. As you eat or get active, try queuing up your favorite music or the latest episode of your favorite podcast. If you focus on the same tasks and stimuli for too long, your brain will fatigue and your focus will erode steadily over time. Shift gears and treat your mind to some music or stimulation outside of your daily tasks. You’ll help yourself relax, recharge, and create a natural transition point for your ensuing afternoon workflow.

Your lunch hour isn’t just about being purely functional. If you want to maintain a steady rate of productivity and leave the office satisfied by the progress of your day—use your lunch hour wisely. As important as it is to nourish your body, also consider nourishing your mind. No matter what your chosen outlet may be, don’t overlook the power of a well-spent lunch hour and the positive benefits that are sure to follow.

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DANIEL MARLIN Top Agent Magazine

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Daniel Marlin is a Market Leader at Movement Mortgage in Kentucky, with a team of two dozen loan officers.

Daniel Marlin was on his way to Pharmacy school, after receiving degrees in Chemistry and Political Science from the University of Louisville, when life took a turn. Having watched his best friend go into the mortgage industry, Daniel realized he was more interested in working in the financial field. “It was probably the worst time to join the industry, but that’s where I could feel my purpose. So, I got in the mortgage business in 2009, right in the middle of the economic collapse,” he explains.

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Fortunately, it worked in his favor and now, 12 years later, he is a Market Leader at Movement Mortgage in Kentucky, with a team of two dozen loan officers.

After only four years with Movement Mortgage, Daniel has grown his team from just himself to a team of 24. With over $140,000,000 in production last year, the team’s numbers speak for themselves. “Our motto is ‘We exist to love and value people.’ We want to take care of Top Agent Magazine

everybody because we think everybody deserves the opportunity to experience the American dream of homeownership.” Constantly working to further educate himself, Daniel is intent on providing clients with the highest level of service during every transaction. “I’m not in sales, I’m in education. My job is to educate clients on their options and see what solution I have that may best fit their unique financial situation. At the end of the day, the greatest success Top Agent Magazine

I can have is finding a solution and product that allows me to tell a client ‘Yes’ - especially after other lenders have turned them down.”

Clients can count on a variety of options when working with Daniel and his team. “There’s not really a loan product that we don’t offer. From down payment assistance for people with lower credit scores, alternative documentation loans, jumbo loans, FHA loans, VA loans, USDA loans Copyright Top Agent Magazine9

“There’s not really a loan product that we don’t offer. From down payment assistance for people with lower credit scores, alternative documentation loans, jumbo loans, FHA loans, VA loans, USDA loans and conventional loans.” and conventional loans.” Daniel also doesn’t subscribe to any quick gimmicks and believes that it’s better to put time and attention into the transaction process, than try to push things through and end up with a disappointed client. “A 15-minute pre-approval letter is worth less than the paper it’s written on. A quality approval letter contains information that has been verified and validated.

That means I have looked at your income, at your credit report, and I have eliminated, to the best of my ability, any potential hurdles between you and Copyright Top Agent Magazine 10

your dream home. That doesn’t mean that things don’t pop up, because they absolutely do, despite our best intentions. But it’s about doing your due diligence upfront.”

Daniel’s favorite part of his work, aside from the people, is exercising his brain by solving loan puzzles. “I enjoy the problem-solving aspect of my work. No two loans are the same. Even after doing this for over a decade, I’m not bored and I’m still learning new things.”

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When he’s not busy working, he is a devoted husband and father of two. “Being a father has changed me; it has made me focus on being a healthier individual so that I can be the best role model I can be. Alex and Daphne are my world - I love being able to pick them up from school and game night is my favorite time of the week. The competition is on when Mouse Trap comes out!”

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Other than being a family man, Daniel is also part of the Knights of Columbus, a Catholic organization for men, and involved in his local parish, St. Gabriel. He loves to read, run, and explore local hiking trails. An avid sports fan, Daniel shares University of Louisville season football tickets with his father and brothers. “Family is the foundation for being a holistic, successful person. I Copyright Top Agent Magazine 11

think what really drives that for me is how much homeownership supports that. I can help people find that stability, that place in a community, and ultimately - help them build memories for a lifetime. The home is where people create a life - from summer barbecues to holiday dinners, to game night; it’s the center of everything you do.”

Going forward Daniel hopes to continue growing his business and helping clients achieve their dreams.

“I would like to hire more talented people who have a passion for serving the clients they engage with.

Whether buying, selling, or working on the front or back end of a mortgage - this industry is all about people.”

For more about Daniel Marlin, call 502–299–9106 email Daniel.Marlin@movement.com, or visit movement.com/daniel.marlin www.

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Success– These 7 Habits Are the Real Secret to Success What is it that makes some people so successful and others not? Is there a secret recipe one can follow, as easy as baking a cake, which will give them the strength to achieve their ultimate goals and have it all?

The answer is that, in a manner, there is. The trick is in how you think about success and what it means for you. Many people define success as achieving their personal goals, but could this be leading them to look at the world a little too narrowly? The people that are truly successful in every aspect of 14

their lives don’t stop at simply achieving their personal goals. They succeed in many avenues of their life, including their job, relationships, health, and family just to name a few.

It turns out that ultra-successful people tend to have quite a number of things in common. One main skill many seem to possess is high emotional intelligence, or the ability to manage your emotions so that you can stay calm and focused even in high

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stress situations. Luckily, it seems not all of them are simply born with this ability, but have many strategies they use to help them achieve higher emotional intelligence. Here are seven strategies and habits that will help you achieve success in every area of your life.

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BE COMPOSED The first thing successful people always seem to have under control is their composure. Successful people stay calm and composed when the going gets tough and fingers start pointing. They don’t panic. The secret? They understand that in life things are always changing. It doesn’t matter if something is bad at the moment because that will change soon enough. In this topsy turvy life all you can really do is adapt in order to stay happy and remain in control of how you react.

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BE KNOWLEDGEABLE Have you ever noticed how successful people always seem to have such a wide range of knowledge and interests?

Successful people do know more because they are always working to grow and learn. They strive to constantly increase their self-awareness. If a spare moment exists, then they will fill it with some kind of self-education. They do this because they are passionate about learning new things and ways to improve their life.

Ignore the fear of being judged and ask questions, because that is the only way you can learn. Successful people don’t

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fear asking questions. They fear not asking those questions and growing stagnant.

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BE DELIBERATE It is important to think and reason before you come to a decision. Successful people don’t rush. They seek out advice from other, they think of all the aspects, and sleep on their thoughts before finally making their decision. Your gut instinct can be misleading, and lead you to make a rash decision that you will come to regret later.

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BE CERTAIN, AND SPEAK WITH CONVICTION Successful people speak with certainty.

Unless you communicate your ideas with conviction and certainty, then you will have a hard time getting people to listen to them.

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BE POSITIVE Successful people use positive body language when they are talking to other people. Their tone is enthusiastic, they maintain eye contact, leaning in towards the person speaking to show interest.

Successful people use it to draw those other people in. How you say something can be just as if not more important that what you say to people. Positive body language can completely alter how your speech is perceived by others, and helps to keep attention on you and what you are saying.

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BE MEMORABLE BY LEAVING A STRONG FIRST IMPRESSION You only have once to make a first impression, and they are incredibly important, as they are closely ties to positive body language. You have around 7 seconds to convince a person to like you after you initially meet them. That is how long it takes them to decide when they meet you. After that a person is simply spending the rest of the conversation justifying that initial reaction they had. You can make sure you make a good first impression by having strong posture, a firm handshake, a warm smile, and open shoulders.

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BE FEARLESS Successful people know that to give in to fear is a choice. They don’t let the fear take over, instead focusing on the rush of euphoria that comes with conquering fears.

All of this adds up to having a high emotional intelligence. What helps you to succeed is the ability to control those whirlwind emotions so you can stay calm and focused on actually succeeding. These habits can help you gain a higher emotional intelligence, but as you probably already know, anything involving dealing with your emotions in a healthy manner takes serious work. So, don’t give up if you fail the first time. You must always try and try again.

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JOHANNA ARIAS With a love of real estate and a desire to help others, Johanna Arias has made great strides as a loan officer in Pennsylvania. She got her start after working as the assistant branch manager of a bank. “I met some pretty interesting people, one of which was a gentleman who worked as a broker for one of our local real estate offices” she explains. Once Johanna showed interest in what he did for a living, they discussed it further and he advised her to enter the industry.

“He connected me with a lending institution, leading me to meet the president of a mortgage company and after meeting with him, he decided to hire me as a loan officer.”

Upon completion of her coursework and obtaining her license, Johanna hit the ground running. Today she works with Northpointe Bank in Wyomissing, with the vast majority of her clients deriving from repeats and referrals.

Working as a loan officer, she focuses on earning the trust of her clients and real estate agent partners.

“The process starts with me connecting to a client and getting them pre-qualified,” she says. “Then they start working with their real estate agent to find a home, and they come back to me with a contract and I start the loan. Once the loan is in place, it will then go to my personal assistant, who moves it onto the next phase.” With two assistants on her team, including one who assists with production, the loan process typically proceeds smoothly and quickly. Because she is affiliated with a bank, Johanna can offer all types of loans, including non-QM loans, renovation loans, doctor loans, new construction loans, and more.

With partnerships with about 35 real estate agents, and a recent nomination from Northpointe bank as one of their top producers, as well as being recently recognized by Scotsman Guide as a top originator for Most Loans Closed in the Nation for 2021, it’s clear Johanna is doing everything possible to keep her clients happy. She prioritizes communication, making sure everyone is updated on every step. “When I first came into the business, I knew I would focus on being a great communicator. I communicate with not only my agents, but the listing agents, too,” she says.

“Many of my referral partners pursued me because of the service I provide.” Johanna’s genuine concern for other people also helps her grow. “I truly care for my clients and my referral partners.”

After the transaction, clients leave glowing reviews about their time together. One recently said, “Johanna helped me buy my first house, and I still can’t stop appreciating how smooth the process was. From beginning to end, she guided me through every step of the process. From pre-approval to the closing day, I always knew how things were going. Through voice, email, and texts, always answering my questions very quickly. The bank paperwork is easy to understand and the terms are good with no surprises.”

As Johanna looks ahead, her sights are set on growing on a national level. “I plan on expanding my team and assisting clients in other states.” Wherever her path leads, she will continue loving every minute of her work. “I really enjoy this business. You are rewarded with the joy that you bring to others.”

For more about Johanna Arias at Northpointe Bank, please call 484-554-9969 or email johanna.arias@northpointe.com (NMLS# 908021)

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MARK ANTHONY ERSKINE For over three decades Mark Anthony Erskine has been strategically helping his clients navigate the complexities of home mortgages.

Mark started out in the financial services industry as a stockbroker and slowly grew his business into a comprehensive wealth management firm. “I realized that if I wasn’t addressing the equity of my clients home and helping them with one of the largest assets that they already have, then I wasn’t giving them the best service. That’s when I added reverse mortgages to the business.” He now serves as the Director of the Retirement Mortgage Division at Change Mortgage.

Mark’s clients value him for his personable approach and wealth of knowledge, as well as his determination to educate them about the process so they can feel confident in their decision. “I think where a lot of mortgage places fall short is the lack of education and not engaging with clients in person. Our advantage is that we have experienced boots on the ground. I believe that given the choice our clients would much rather sit down in a brickand-mortar office, or across the kitchen table, with a licensed expert,” he explains.

Being able to make a difference in people’s lives is what propels Mark to continue working hard.

“The ability to help people live a better life in retirement is what I love about my job. We’re helping hundreds, but we really should be helping

thousands of people because we have a retirement planning crisis in America. For some this is life changing, but for others it can just be a safety net to know that no matter what happens to the stock market, real estate market, political or economic environment, they’re going to be okay.”

Working hard to undo the stigma of reverse home mortgages has been a large part of Mark’s focus. “There is this negative connotation when it comes to reverse mortgages, and people are afraid to get the information because of it, and they struggle instead. I’ve worked with an 87-yearold woman who lived in a home that reached 90 degrees in the summer, but she couldn’t afford to turn on the AC. There is no reason for that. Now she can live comfortably with an extra $1200 a month for the rest of her life.”

Looking ahead to 2021 Mark’s goal is to continue to teach people how to access the equity in their home to live a better life in retirement and educate others in his profession. “I don’t look at this as a job anymore, it’s my calling. I hope to train other loan officers to help them understand that a reverse mortgage is a tool they can really help their clients with.” He advises that anyone interested in learning about a reverse mortgage should do so with a licensed professional. “Only sit down with somebody that is properly credentialed and has the CRMP certification.”

To learn more about Mark Anthony Erskine, email merskine@commercemtg.com, visit commercemtg.com/merskine, or call (877) 212–4002 www.

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5 Things You Can Do To Achieve Your Biggest Goals If there’s one thing successful people can agree on, it’s that setting goals has been key to their success.

Whether you’re creating a five year plan or just settling on what you want to achieve by the end of the day, setting goals gives you the focus and direction you need to complete even the biggest tasks.

But there is a method to setting them. It’s a process that takes careful thought and consideration up front, which is then combined with the hard work necessary to implement your plan. Luckily there are proven methods to goal setting that you can start using immediately.

1. MAKE YOUR GOALS SPECIFIC Yes, it’s fun to think in grand terms of where you want to end up in life and in your career, but it’s better to have a specific goal like “Increase my sales by 25%”, than “Get rich.” When a goal is clear and specific, it allows you to figure out the exact steps you need to take to accomplish it. The more general it is, the more paralyzed you might be when it comes to figuring out what to do since, the choices may be overwhelming.

2. MAKE IT ATTAINABLE Making attainable goals might seem boring, I mean afterall, you want to dream big! But you don’t want to suffer through the disappointment of not reaching your goal, something that may not even be possible at this stage in your life to begin with. One solution to that is creating goal levels. You can have the dream goal, but underneath that you have the realistic goals that are setting up a foundation for achieving the big one. Things that are attainable still take work and effort to achieve. Those small victories will keep you motivated and encouraged to go for the bigger dreams. And don’t forget, those Top Agent Magazine

little goals may have been things you wouldn’t have gotten done if you didn’t set out to achieve them, so be proud!

3. PUT A PLAN OF ACTION IN WRITING Your plan of action should include daily, weekly, monthly and yearly goals. There is something about seeing things in writing and crossing them off the list that is oddly satisfying.The daily goals are especially important in regards to building up those good habits. The first few weeks of your plan of action are critical when it comes to your long term success. Reaching a goal is something you are doing every day, all throughout the day, in numerous ways. Achieving goals is all about creating good new habits.

4. MAKE IT MEASURABLE This is key, since you definitely want to reward yourself for a job well done, and having a goal that is measurable in some way is a sure way to know.

Maybe it’s to increase your lead generation or to cut expenses, whatever the case, have a measurable test you need to meet, as well as a time frame. Then calculate what you have to do to reach that goal. Not only should your goal be specific, but the plan and the measure of success should also be set in stone.

5. ADJUST AS YOU GO You can have all the best laid plans, and you still might quickly realize that what you thought would help you reach your goal, might not be cutting it.

Commitment to reaching your goals is good, but commitment to a plan you know isn’t going to work is not only a waste of time, but will be a devastating blow to your motivation. Sticking to a plan everyday means adjusting it accordingly.

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RICK VALDEZ Rick Valdez strives to make every transaction as seamless and easy as possible for his clients. As a loan officer at Mortgage Express, he is licensed in Oregon, Washington and California. “We are a local company that’s been around for 21 years.

I work with my own personal team that consists of a junior loan officer, a loan officer assistant, a processor and a processing assistant.”

It’s always great to have an easy transaction, but you don’t learn from those. I’m touched when I can help someone who didn’t think it was possible, and make their dream come true. It’s about making an impact on someone’s life.”

Rick’s clients appreciate his professionalism and his ability to keep a cool head in stressful situations. “When I first started in the mortgage business, it was around 2006 during the economic crisis, so I experienced the complete downfall of the industry. Having to work under those conditions taught me how to navigate the ups and downs of the market,” he explains. Aside from traditional government loans, Rick and his team offer clients other niche products including bank statement programs and ITIN loans.

Going forward Rick hopes to continue growing his business, serving his clients, and mentoring other loan officers. “I spend so much time helping and mentoring others because I believe we are only as good as the people we surround ourselves with. Watching them shine and succeed and knowing that I had a part in that and made an impact is incredibly rewarding.”

When he’s not working, Rick loves to travel. “I traveled to five countries in 2019, and then COVID-19 happened, and we all had to stay home in 2020.” The rest of his free time is spent with his significant other, three daughters, and grandkids. “I cherish my family and the times I enjoy the most are the ones when we have a house full of our loved ones.”

Having built a solid referral base, Rick believes it’s his commitment to client satisfaction that’s been the key to his success. “I’m available to my clients and I’m passionate about building a long-term relationship with them. I also educate them throughout the process.

I want them to know everything there is to know, from start to finish, and I tend to over communicate so there are no surprises along the way.”

Rick is known for his willingness to work with any client and shows the necessary patience and willingness to do whatever it takes to help them. “I love a good challenge. There may be somebody that has a 600-credit score, and this person may not even want to bother with trying to get a house. But my goal is to help them win, so I’ll do whatever I can to help them get there. We may not be able to get it done in one day but can probably do it in six months or a year.

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To learn more about Rick Valdez, call (503) 621–2634, email rvaldez@mtgxps.com or visit rvaldez.mtgxps.com www.

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Google AdWords:

How To Make Google Do the Work for You There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided advantage when it comes to attracting prospective buyers to your listings, as well as you as an agent. Google is easily one of the major superpowers of the internet, and they have one of the most powerful advertising tools available. Knowing how to utilize Google AdWords in the correct manner can make your internet advertising immensely powerful and possibly your best way to reach prospective buyers.

Google AdWords is also extremely cost-effective. This multifaceted tool gives you much more control over your advertising campaign than other more traditional methods. You can target specific audiences, choose the specific search terms, also known as keywords, that will bring up your ad in someone’s search results, and you can set a budget for each campaign that will dictate it’s reach and how long the campaign will run. Here are some tips for how to put Google AdWords to work for you.

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ent websites. You want to set yourself apart from every other real estate website users are viewing in their search for a house.

MAKE SURE YOUR ADS ARE GOING TO SEND USERS TO A SITE THAT WILL CAPTURE THEIR ATTENTION

You can spend an infinite amount of money on Google advertising campaigns, but if those ads don’t send users to a site that will capture and hold their interest, then you’ve just wasted all that money. Don’t put your cart before the horse. Make sure you are considering exactly where these ads are going to send users. To set up your website for success, at the very least you want to make sure users are greeted by clear call-to-action, such as a message that will encourage them to sign up for your newsletter or subscribe to your blog. You want to set up your website to maximize and capture the leads the ad campaign sends your way.

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BUILD CUSTOMIZED OR CUSTOM-MADE WEBSITES RATHER THAN TEMPLATE WEBSITES It is easy and tempting to use template websites, or to offer your agents template websites if you are a real estate manager or broker. While this offers a cost-effective solution to providing every agent with a website, it does little to set you or your agents apart and capture the attention of users that are used to seeing a wealth of differ-

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MAKE SURE YOU ARE OFFERING VALUE ON YOUR WEBSITE

Don’t simply use your website as a kind of brag sheet. Let users know what makes your particular services valuable to them. Highlight your expertise in a certain location through tools such as blog posts, providing market updates, or giving pertinent information on a unique type of property. This will ensure that your online advertising campaigns are much more successful.

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LOCATION IS EVERYTHING!

Location is everything in real estate, and the same holds true for Google AdWords. You can target specific locations in your ad campaign. While one approach is to focus on the area around your location, a more advanced approach would be to link AdWords campaigns to your Google My Business account. This is a Google service that includes your address in the ad, allowing people to then click on it and see exactly where you are located on a map.

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USE GOOGLE ADWORDS IN YOUR CAMPAIGN TO EXPAND YOUR BUSINESS IN GENERAL

Focus an AdWords campaign on expanding your business by incorporating specific zip codes and neighborhoods that will help you establish a presence in an area where you would like to increase your real estate business. Making sure that your ad appears in search results that are related to the real estate in a specific area will help shape the image and brand of your business as well as bring in new leads.

HARNESS THE POWER OF DATA

When you run a Google AdWords campaign Google Analytics captures a wealth of information about your target client demographic.

You can gain real insight into your online visitors, such as when they visit, what they do and look at on your site once they get there, and what search terms they use. You can use all of this information to grow your business. Use Google Analytics to determine which users (location, gender, age) are utilizing specific aspects of your site, such as looking at multiple listings, reading your blog, etc. You can then use this information to target these specific demographics in your AdWord campaigns, Gmail ads, the Google Display Network, and other advertising.

Using the internet to help advertise your business and your listings is one of the smartest moves you can make as an agent in this modern age. However, you don’t want to simply go into the process blind or you’re wasting a lot of potential resources and data that could make all the difference. To reap the benefits of Google AdWords, you must apply an intelligent strategy to using these campaigns.

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