NATIONWIDE MORTGAGE 10-3-22

NATIONWIDE MORTGAGE EDITION

6 Methods for BUILDING BETTER EMAIL LISTS

GET YOUR HEAD IN THE GAME! How to Make Your Commute Productive

3 BEYOND-THEOFFICE ACTIVITIES TO INSPIRE A CREATIVE BUSINESS BOOM

FEATURED LENDERS

SHAKEITA PRICE WILLIAM IBISTER COVER STORY

AMY BUYNOSKI

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How to Make Your Commute Productive The highest caliber business owners and entrepreneurs utilize every minute of their day.

Though this may be a lofty goal, there are certainly ways to make our daily routines more efficient and productive. Consider the morning and evening commute—time blocks that are accounted for every day. For some of us, daily commutes may mean a lengthy drive through gridlock traffic, or perhaps just a quick fifteen-minute crosstown excursion. However short or long your commute may be, there are ways to maximize this component of your daily routine and reap the rewards.

With that in mind, take a look at some ideas below to inject some energy and productivity into your daily commute.

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Listen to the latest industry-centric podcasts or audiobooks Whether you drive, bike, walk, or take public transportation, a commute is the perfect time to tune into an industry-oriented podcast or audiobook as a way of building your skills or getting into the zone for the day. Instead of letting your commute time be passive, you can process insights from leading industry professionals, or develop your skillset on a topic you haven’t yet made time for. Perhaps you’d like to develop your social media presence, or maybe you’d like to tap into the millennial homebuyer market—whatever the case may be, there is audio material out there suited to your interests. What’s more, podcasts are free and easy to incorporate on your smartphone or

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tablet, and there are ample audiobook subscription services out there that make regular listenership cost effective.

Create a mental to-do list to get a head-start on your day, or to prepare for tomorrow Getting your thoughts in order with a straightforward to-do list can help you dive in once you make it to your desk, or serve as a conclusive mental routine to end your work day.

If you drive to and from work and don’t have your hands free, don’t fret. Speaking your to-do list aloud can help you detangle your thoughts and tasks by vocalizing them. You can also try breaking down your to-do list by verbalizing the day’s goals, the week’s goals, and the month’s goals as a way of structuring priorities. If your commute is hands-free, you can incorporate a variety of apps that serve as custom-made todo lists that’ll organizationally map your duties for the day. In either case, use your commute window to identify and name the tasks ahead of you, and you’ll be able to hit the ground running when the time comes to perform.

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Tend to your personal commitments and planning A productive commute can boost your professional performance, but it can also serve your personal growth and out-of-the-office responsibilities, as well. Perhaps you can think out and plan your meals for the week so that you don’t come home burnt out and with nothing in mind for dinner. Maybe you check in with a relative or partner and catch up for a spare twenty minutes.

Not only does this eliminate a few items off of your personal to-do list, it can actually give you a more focused mind at the office. If your personal life is in good order, you’ll be able to devote your full attention to work tasks.

As the old saying goes, there are only so many hours in a day. If you added up all the minutes spent commuting around town, how many hours would amount? Though the trek to and from the office is an engrained part of professional life, it doesn’t have to be a drag. Account for those spare commute windows in productive ways, and in only a month you’ll have devoted a significant portion of your time to bettering yourself as a person and a professional.

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6 Methods for Building Better Email Lists

By Kendra Lee

Email lists can be a blessing or a curse. When they’re composed of real email addresses of people in your target micro-segment, and those people recognize you or your company by name, an email list is an invaluable lead generation resource. When the list is filled with contacts who don’t know of you or your company, i.e. a cold list, lead generation can be though – really tough. Likewise, if your list is populated with fake, inactive, or irrelevant accounts you’re at risk of being banned by your email software provider.

Not surprisingly, I hear from clients all the time asking how to build an email list that will get results for their campaigns.

Should they purchase? Should they attempt to build their own?

Remember that with email list building your goal is to build a list of people within your micro-segment, so quality is more important than quantity. The more similar the contacts, the easier it is to tailor your nurturing and lead generation content to their specific needs.

Here are six methods that will help you build a quality email list.

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Nurturing and lead generation activities: When you engage in social media, nurturing activities, SEO, and Adwords, those mediums provide forums for you to drive people to your website, start a conversation via a social channel, attend an event you’re hosting, and add people to your list. People who respond really do want to be part of your list.

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Membership organizations: Whether it’s through industry associations, mastermind groups, or networking events, these types of organizations provide an excellent means for collecting contact information. Generally, people will update or provide their own information because they want other members to have easy access to them so you know the data is current.

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Shared lists: By finding a peer who targets a similar microsegment with a non-competitive offering, you may be able to forge a partnership in which you promote to each other’s lists. This happens frequently within the high tech space, with consultants, and with professional services organization where they understand the value of collaboration.

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Research the web and build your own: Increasingly, we’re seeing companies comb LinkedIn, Zoominfo. com, InsideView.com, DiscoverOrg.com and other websites for contact information, and then follow-up with companies to confirm the validity of that information. This approach is time consuming, but it can be very effective. A client who we coached through this process recently got a 41% open rate on their email nurturing campaign. I really like DiscoverOrg for the detailed information they have if you’re selling in the IT or telecom industry.

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Purchase lists: There are numerous companies that sell email lists, but you need to be careful which vendor you buy from

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and how much you spend. Prices typically range from hundreds to several thousand dollars depending on list specificity and size.

One warning: Expect higher bounce rates with these lists and negotiate for that issue when you purchase. To avoid high bounce rates, look for a list company that validates the information. In this way I’ve been very pleased with ExchangeLeads for new lists and validation of current lists. If you don’t have any list, this may be the way to get started.

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Trade information for information: Sites like ExchangeLeads and Data.com community give you credit for providing contact information for companies you’ve worked with in the past. As you earn credit, you can use it to acquire lists for free. These services generally have a fee option as well, and the data integrity is dependent upon users keeping it current.

Again, look for companies that validate data to reduce bounce rates and wasted time. I really like ExchangeLeads for trading information as well as purchasing it.

Ultimately, my advice would be to focus as much on the organic list building methods (#s 1-4) as possible, and supplement with the purchased methods (#s 5 and 6) when necessary. If you start with a purchased list, plan to nurture it and build your recognition.

Don’t toss it away if you don’t get immediate results.

At the end of the day, you want to strive for list quality over list quantity. Pushing your messaging out to unwitting, uninterested, or unsuspecting prospects won’t do anything to help you close more deals.

Contact details for Kendra Lee: Phone: 303-741-6636 (Old fashioned, but very effective.) Email: Info@klagroup.com (Yes, I get every one of these personally.) Twitter: @KendraLeeKLA (And I do follow all direct messages on Twitter!) KLA Group is a sales consulting and training firm focused on helping clients get more customers in the Small and Midmarket Business (SMB) segment through lead generation, prospecting, hiring and onboarding strategies.

Copyright©, Kendra Lee. All rights reserved.

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AMY BUYNOSKI

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AMY BUYNOSKI “Clients keep coming back because of my knowledge and customer service. I also have a great team that shares my perspective on helping our customers.”

Amy Buynoski began her mortgage business career almost 20 years ago. “I was originally going to do appraisals, but it wasn’t enough interaction with people for me,” Amy recalls. “I had a friend who owned a broker shop, and 10

that’s how I got into mortgages. I loved it from the beginning!” The rest is history, and ever since then, Amy has excelled at helping her clients achieve their homebuying goals through topnotch mortgage and loan servicing.

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Amy originates loans and manages the BuyNowTeam in Roswell, specializing mostly in conforming and government loans, as well as construction loans.

An impressive 75% of Amy’s business comes from referral clients, with the Top Agent Magazine

remainder comprised of borrowers who come back when they are moving up to another house or downsizing. Her strong repeat and referral business is a sure sign that Amy’s clients feel comfortable placing their full trust and confidence in her.

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“Clients keep coming back because of my knowledge and customer service,” Amy explains. “I also have a great team that shares my perspective on helping our customers. I look at it not just as a one-time transaction, but as making relationships and going the extra mile, especially on the tougher loans. Clients value our whole team and the way we treat our customers.”

The team’s old-school focus on personal interaction with clients truly sets Amy

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and her teammates apart. “We do the small things that I would like to see if I were the customer,” she says. “We do old-school things like sending thank you notes for allowing us an opportunity to be considered as their lender. It’s the biggest decision they’re making, and with so many different people in the industry to choose from, we want to take the time to acknowledge that they chose us. We do a lot of customer servicing to make people feel comfortable with the process and show our appreciation.”

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Amy and her team also work hard to build their relationships with Realtors®.

“We try to market ourselves to selling agents, but we have a lot of relationships with buyer’s agents too,” she says. “If there is an agent on the selling side that we don’t know, we will send them some information on us and try to keep in touch with them so we can develop new relationships.”

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to Amy and her team, and they are currently planning a fundraiser to benefit the families of soldiers killed in Afghanistan. Amy also volunteers as a cheer coach for her daughter’s school. When she is not working or giving back, Amy says, “It’s all about my kids!” She loves spending time with her 4 children.

Looking to the future, Amy says, “We’re working on showing people 13

3 Beyond-the-Office Activities to Inspire a Creative Business Boom Maintaining motivation year-round is a challenge, especially for those who are several years into a demanding real estate career. It’s easy to burn out, get stuck in a rut, or cycle blindly through a well-worn routine. But those that leave an impact on their industry understand that creativity holds the key to innovation and longevity. To stay ahead of Top Agent Magazine

the curve and build your brand, you’ve got to take the time to breathe new life into your practice and see things from a new angle. But where to begin?

To invite change, you’ve got to look outside the box—or in this case, beyond the office. If you’re in need of a professional creative make-

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To stay ahead of the curve and build your brand, you’ve got to take the time to breathe new life into your practice and see things from a new angle. over, or at least want to experience a burst of inventive energy, consider some of the activities below. You may just shake up your routine, bend your brain in new ways, and inject some inspiration into your professional path.

Expand your mind through meditation.

You’ve likely heard all about the supposed powers of meditation, and perhaps you’ve long considered it an over-hyped New Age invention. But did you know that some of the foremost entrepreneurs of our era practice this cost-free, mentally restorative routine? From Oprah Winfrey to Steve Jobs, practitioners of meditation cite its stress-relieving principles, in addition to improvements in concentration, energy, self-awareness, and overall health.

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Even mainstream medicine is beginning to understand the preventative and restorative health benefits that meditation affords. As professional fields go, the mortgage and real estate industries require their fair share of emotional labor—you’re tasked with guiding clients through the investment of a lifetime.

Meditation promotes peace and perspective, while reducing stress, adding a new level of self-awareness, and helping you mentally declutter. When it comes down to it, it only makes sense that taking time to go quiet and center your mind helps professionals find wherewithal amidst a hectic industry. Next time you’re feeling drained, out of ideas, or at your wit’s end—consider just fifteen minutes of meditation to get you started. Like most things, it takes some practice. But, if you commit the time, you’ll be thanking yourself later.

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Learn something new.

If you’re facing burnout, then adding a new responsibility to your plate may seem like the least appetizing self-help solution there is.

However, learning a new skill can reinvigorate your understanding of familiar tasks and dilemmas. Plus, learning a new skill doesn’t have to mean formal classes or time-draining homework. Select something that can even kill two birds with one stone. Want to let off some steam, too? Try a kickboxing class that meets just once-a-week. You’ll have something new to look forward to, meet new people, challenge yourself, and earn some feel-good endorphins, Top Agent Magazine

too. Want to cut loose and have some fun? Join a board game meet-up group, take a cooking class, or try rock-climbing for the first time. A stimulating new activity will light up long-dormant parts of your brain, and your clients and colleagues will surely notice the influx of energy to your outlook. Still don’t think you have enough time to add something new to the mix? Blend your morning commute with an audio language learning service. The point is to shake-up your habits and introduce a new challenge that’s unrelated to work. Doing so can make you look at things in a new light and boost your mood along the way.

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See new sights.

If you can, there’s no better way to break from routine than to physically separate yourself from your surroundings. There’s nothing more inspiring than traveling to new destinations, experiencing new cultures, and getting a sense of the world’s true vastness. If a trip abroad isn’t in the cards, don’t fret. There are bound to be plenty of places relatively close by that you’ve never seen. And these trips don’t have to break the bank, either. Devote just one or two days to visiting a place you’ve never gone before, like a state park, protected forest, or a small seaside village. Perhaps you’re only a few hours from a National Park you’ve been meaning to visit but have never made time for. Or, there’s a lively city one state over that you’ve always wanted to try. Whatever the destination, near or far, you’ll refresh

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your perspective entirely when removed from all your usual routines. New restaurants, traffic patterns, storefronts, weather—whatever the change may be, you’ll be experiencing everything brand new all around you. Taking the time for trips like these isn’t easy. In fact, making yourself devote those free days may be a difficult task itself. But it’s the most direct way to get a breath of truly fresh air, and when you return home you’ll be able to assess familiar surroundings in a totally new light.

However you decide to add creativity to your professional life, don’t wait. Once you take the plunge, you’ll be regretting you hadn’t done it sooner. After all, the key to longevity is regular maintenance, so do your part and break the mold today.

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SHAKEITA PRICE Shakeita Price has made a career out of helping people. Before going into the mortgage industry two-and-a-half years ago, she earned her Bachelor’s Degree in Political Science from Coastal Carolina University and her Master’s Degree in Social Work from USC-Columbia. She served in the military for six years while pursuing her undergraduate degree. Like many of her clients, she bought her own home in 2019 with a VA loan. At the same time that she was going through the home-buying process, she was also spending time educating other people about how to increase their credit so that they too could purchase a house. Her REALTOR® suggested that she would be a great lender and after taking the required course, Shakeita became licensed in March 2020. After one year in the business, Shakeita became the youngest and only black Branch Manager in Florence, SC. 2.5 years later, she’s a multi-million dollar producer who has helped over 200 people achieve homeownership.

Shakeita’s outgoing personality, diverse experience, and special ability to connect with people attract her REALTOR® partners and clients to her. She creates a customized plan for every client and does not give up easily when it comes to building their credit. Her financial expertise and thorough approach prepare her clients for everything they will encounter. “I have a pre-approval process so that by the time we are in underwriting, my team and I know all the answers. I tell my clients that I am their attorney, and the underwriter is the judge. I need to know everything up front,” she explains.

While the process of applying for any kind of loan can be intimidating, Shakeita’s background in counseling helps her set clients completely at ease. “I have some clients who come in with anxiety, so I provide them with positive coping strategies to help them through the home buying process,” she says. Shakeita can help with almost any kind of loan, from conventional to FHA, VA, USDA, jumbo, investment, and bank statement loans for entrepreneurs.

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She’s very accessible for phone and Zoom calls and offers free homebuyer consultations to new clients. “My goal is to educate people on how they can break the cycle of poverty through homeownership and create generational wealth.”

Always looking for ways to help her community, Shakeita runs a non-profit where she hosts community events and mentors adolescents. She also has a six-year-old daughter who keeps her on her toes. To clear her mind, Shakeita exercises every morning while listening to inspiring podcasts like Positive Mindset.

As she builds her business, Shakeita plans to expand her current branch by adding more loan officers to the team. She recently launched a mortgage loan officer online educational platform called MLO University where aspiring and current mortgage lenders can learn how to become Top Producers in the mortgage industry.

By providing this education to others, Shakeita is able to extend her reach. “I’m trying to help as many people as I can create a better quality of life for themselves. It warms my heart to see the smiles on my clients’ faces when they are able to achieve the American Dream of homeownership.”

Contact Shakeita Price at (843) 617-3790, email shakeita.price@summitfunding.net or visit her website at spriceteam.net www.

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Get Your Head in the Game!

By Barry Eisen

Can you think of any top athlete in any sport who is inconsistent in prepara­ tion, has little focus, has no defined game plan, and has low confidence and self-esteem? If you can, you’re not thinking of a top athlete, you’re thinking of a wanna-be poser. There are lots of gifted and talented people in sports, but the world doesn’t care as much about the talent unless it shows up, demonstrates focus, shows a dedicated plan of action and acts like success is the natural by product of all the previous preparation.

The same scenario is true about successful entrepreneurs. You’d be hard pressed to think of a winner who wasn’t prepared, focused, strategized and confident.

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The stories about Ben Hogan, Jack Nicklaus, Billie Jean King, John McEnroe, Kobe Bryant, Michael Jordan, Michael Phelps, Lionel Messi, Amanda Beard, and thousands of other sports greats share many When you hear negative basic success principles.

Think of the Captains of Commerce in your business and chances are the success principles are much the same.

messages in your mind... take a deep breath and replace them with supportive words.

I’ve been privileged to have worked with some of the very best in sport and business over many years and this is some of what I’ve learned from them.

5 ideas for stepping up your game.

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Preparation is what creates confidence. Don’t work on confidence.

Practice more. Whether it’s practicing getting out of the starting blocks quickly in the 100 meter dash, efficient flip turns in the pool, chipping onto the green from 30 yards away or rehearsing business presentation scripts, introducing yourself while knocking on doors, or closing assertively after a strong presentation...you can’t get around practice/preparation. Check out “the 10,000 Hour Rule,” in Gladwell’s, Outliers. Ya gotta do the work!

Mental practice in a relaxed state of mind (self-hypnosis) can speed up the success process from 2-5 times. Read almost any autobiography of a successful athlete or business personality and recognize this common trait; almost all successful people saw and savored the end result in their quiet, meditative states first.

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The quality of Self-Talk is a big reason for the separation between superstars and the herd that follows. It’s easy to be positive and use positive words when things are going great and your attitude is up. One way of getting and keeping an “up” attitude is to silently tell yourself what the outcome of the next event will be...where the ball will land, your time for the 100 butterfly, the height of the high jump you’ll clear, the room you’ll mesmerize with your speech, the powerful listing presentation you’ll 22

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give today, etc. The result of negative self-talk (self fulfilling prophesy) is obvious...poor posture, unfocused, procrastination, fear. Self sabotage!

When you hear negative messages in your mind...take a deep breath and replace them with supportive words. This will get easier and more automatic with practice and so will your successes.

(If you don’t achieve what you set out for...it doesn’t matter...keep doing this.) The difference in how the ultimately successful get to where they are and where everyone one else gets, is how soon you pull the plug and quit.

Raise your game by staying in it. As you shift your mind your game will improve/your business will improve.

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Visualize the self-talk. Pictures make more and deeper neurological impressions. A picture IS worth a thousand words. The greats in every sport played the game, walked the course, saw the 100 mph fastball come in, saw the touch at the pool’s wall, broke the beam at the finish line well before their bodies were involved. Your actions are based on your thoughts.

Don’t be random. Choose successful pictures that move you forward.

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Feel the satisfaction of success for just a moment. How would it feel hitting that perfect dive, making the 20 foot putt, running your personal best in a 10k, nailing that listing presentation, passing that test?

Allowing the neurotransmitter dopamine to flash through the pleasure centers of your brain, reinforces the positive goal towhich you are moving.

We do things to maximize pleasure or to minimize discomfort. As you associate the task or goal with a positive feeling, you’ll approach the task/ goal with a more open, “CAN DO,” attitude. It’s attitude not aptitude that usually matters more. Like a pep talk before a game, like a supportive hand on a child’s shoulder before a test in school, like a smile from a prospect that says, “I’m open to what you have to say,” feel good about what you’re here to do. You’ll make changes, not because you need to or want to, but because it feels good. Take the kicking and screaming out of your life to experience a more centered and focused energy.

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Relax before you compete/take care of that piece of business. Some use music, some meditate, some create physical rituals (eat a certain food, do push ups, clap hands, stretch, a couple of breathes (and a whole lot of other crazy things you’ve seen. It ain’t crazy if it works.) Create a small ritual that focuses you in the last moment before the event/business presentation/prospecting/public speaking...

Some sport psychology is about emotional, social and or physical issues, more to be addressed by qualified coaches, counselors or therapists, trained to deal with psychological baggage and physical scars. Some business leaders sit in with therapists and coaches to sort out individual blocks.

But after all the analysis is said and done, the smart ones go back to the basics. See the ball, hit the ball.

Copyright©, 2016 Barry Eisen. All rights reserved.

Barry Eisen teaches personal development seminars and coaches Southern California top producing REALTORS®. “Your business will never grow more than you do” is the theme; self hypnosis and behavior modification are the tools for playing a bigger game. barryeisen.com, barryeisen@LA.twcbc.com 818-769-4300 24

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WILLIAM IBISTER What’s that old saying about the best laid plans of mice and men? As Scottish poet Robert Burns so succinctly put it, they often go awry. That’s not necessarily a bad thing, mind you. For mortgage lender William Ibister, a Producing Branch Manager for Supreme Lending based in Tampa, Florida, getting into the real estate business was certainly a departure from where he started out in his early 20s – a bachelor’s degree from the University of South Florida with a major in Biomedical Science and minor in Biochemistry, not to mention a having worked in the hospitality industry since high school.

“I was thinking that I wanted to get into something that would change my life. A friend of mine was a branch manager for a national bank (in nearby Clearwater, Fla.) that was federally chartered to do business in all 50 states. He convinced me to join him. I had no clue about mortgages; I just wanted to switch up my career,” William said. “When I started to do it, I learned something about myself that this is what I truly had a passion for. I was great with numbers and because of my time in hospitality I felt I was exceptional with people.

I developed a passion for mortgages. It wasn’t in my wheelhouse growing up, but it just seemed like a better fit for me.”

It’s been a perfect fit for 10 years now. As a branch manager, William writes loans, does refinancing, investment portfolios, conforming loans, works with first-time home buyers, and handles just about every loan imaginable including government loans. He oversees nine different loan officers who originate and write loans for William’s approval. His Tampa branch of Supreme Lending had a production and underwriting staff in-house so that outsourcing is not needed. And despite conventional thinking of home buyers that a mortgage

lender is another hurdle to overcome in the home-buying process, it’s people like William who instead are working on days to help clients qualify for a mortgage by running through every scenario.

“We have a large source of programs to help our clients,” he said. “We specialize in knowing what the client needs to understand to accommodate their goal, whether that’s a first-time buyer, or refinancing to consolidate debt. I’ll go through every service we offer with them to increase their FICO score. When you consult with clients you consult on everything going on in their lives. I just want to make sure they achieve their goals.”

William is fond of using his membership in Business Network International (BNI) along with email, telephone calls, and social media to market Supreme Lending. He is a Preferred Lender on Zillow and routinely reaches his average of bringing in $15 million to $25 million in volume annually. William does a great deal of pro bono work to help give back to the community and collaborates with the Tampa Bay Buccaneers football team and Tampa Bay Lightning hockey team on community fundraising efforts, noting that real estate “is a giver’s game – as much as I can give back to the community you get back ten-fold. And it’s the right things to do.” In his spare time, he even has rekindled a passion for art by painting more often.

“I’m grateful for the opportunity to help other people. If I can help walk them through that process, and I’m grateful for people who want to come into the industry,” Williams said. “I’d basically like to grow our team with more loan officers and grow with our marketing people who willing to learn. People we can train so that we can grow as a company.”

Contact William at (407) 625-2968, email William.Ibister@supremelending.com or visit his profile on Zillow can be found at zillow.com/lender-profile/wibister www.

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5 Things You Can Do To Achieve Your Biggest Goals If there’s one thing successful people can agree on, it’s that setting goals has been key to their success. Whether you’re creating a five year plan or just settling on what you want to achieve by the end of the day, setting goals gives you the focus and direction you need to complete even the biggest tasks.

But there is a method to setting them. It’s a process that takes careful thought and con26

sideration up front, which is then combined with the hard work necessary to implement your plan. Luckily there are proven methods to goal setting that you can start using immediately.

1. MAKE YOUR GOALS SPECIFIC

Yes, it’s fun to think in grand terms of where you want to end up in life and in your career, but it’s better to have a specific

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Your plan of action should include daily, weekly, monthly and yearly goals. goal like “Increase my sales by 25%”, than “Get rich.” When a goal is clear and specific, it allows you to figure out the exact steps you need to take to accomplish it. The more general it is, the more paralyzed you might be when it comes to figuring out what to do since, the choices may be overwhelming.

2. MAKE IT ATTAINABLE

Making attainable goals might seem boring, I mean afterall, you want to dream big! But you don’t want to suffer through the disappointment of not reaching your goal, something that may not even be possible at this stage in your life to begin with. One solution to that is creating goal levels. You can have the dream goal, but underneath that you have the realistic goals that are setting up a foundation for achieving the big one.

Things that are attainable still take work and effort to achieve. Those small victories will keep you motivated and encouraged to go for the bigger dreams. And don’t forget, those little goals may have been things you wouldn’t have gotten done if you didn’t set out to achieve them, so be proud!

3. PUT A PLAN OF ACTION IN WRITING

Your plan of action should include daily, weekly, monthly and yearly goals. There is something about seeing things in writing and crossing them off the list that is oddly satisfying.The daily goals are especially Top Agent Magazine

important in regards to building up those good habits. The first few weeks of your plan of action are critical when it comes to your long term success. Reaching a goal is something you are doing every day, all throughout the day, in numerous ways.

Achieving goals is all about creating good new habits.

4. MAKE IT MEASURABLE

This is key, since you definitely want to reward yourself for a job well done, and having a goal that is measurable in some way is a sure way to know. Maybe it’s to increase your lead generation or to cut expenses, whatever the case, have a measurable test you need to meet, as well as a time frame. Then calculate what you have to do to reach that goal. Not only should your goal be specific, but the plan and the measure of success should also be set in stone.

5. ADJUST AS YOU GO

You can have all the best laid plans, and you still might quickly realize that what you thought would help you reach your goal, might not be cutting it. Commitment to reaching your goals is good, but commitment to a plan you know isn’t going to work is not only a waste of time, but will be a devastating blow to your motivation.

Sticking to a plan everyday means adjusting it accordingly.

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