Establishing Yourself As A LOCAL AREA EXPERT
FEATURED AGENTS
CHAD BISHOP
JENNIFER BOECKER
JESS FISHER
JOHN BOWEN
LAURA MIRANDA
MEGAN BOCK
PENNY RIORDAN
RENÉ WIEBENSOHN
How to Incorporate Current Events to Your Email Blasts and Stay Relevant
Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes. This tried-and-true approach to digital marketing is a favorite of many, and there are countless ways to customize (and maximize) your email blasts to reap superior results. Despite this, many real estate profes-
sionals are content to standardize their email advertising and take a broad, one-size-fits-all approach to capturing interest and leads. While an up-front sales pitch certainly has its uses and benefits, it doesn’t hurt to shake up your routine and refresh your email marketing approach by adding specifics that draw renewed interest from your audience.
One way to accomplish this is by tying in current events and local happenings to your email blasts. After all, your sphere of influence likely receives countless marketing emails per day. To cut through the noise, sharpen your message with a few specifics that separate your communications from the pack. Not every email should be focused on closing a sale, or else your audience will learn to stop listening. How do you build your brand, stay top of mind, and keep the lines of communication open with your clientele? Here are a few ideas to get you started.
Sports news makes a splash
against an old rival? Do they host themed fan days honoring veterans or catering to families? Tailoring your communications to a local sports franchise’s big news or next event can draw intrigue and provide added value for your clients. Remember, not every communication you send should be focused on pitching and closing a sale, otherwise your audience will tune out your emails altogether. Instead, incorporate fun, community-oriented content that lets readers know you’re a resource for much
People love to rally behind the home team. Is a regional, local university, or professional sports team in your area headed to the playoffs or the championship? Are they facing off
holiday fun and seasonal ideas.
From Mother’s Day to Thanksgiving, anyone can send an email wishing clients a happy holiday. While the sentiment is a good one, you’ll be one of dozens flooding inboxes with
your well-wishes. Instead, go beyond the traditional greetings and good tidings and become a hyper-specific resource for clients. Create a gift guide for Mother’s Day, outline family-friendly local events occurring in your area around the holidays, or engage in a promotional partnership with a local business who’s offering a holiday special of their own. In other words, don’t settle for just saying hello during certain times of the year. Instead, up the value of your email blast by offering clients curated information that relates to their interests and area. Doing so makes your emails a must-read, while demonstrating your ability to go the extra mile.
Pop culture serves as a fun and timely tie-in.
Is a new gaming app sweeping the nation? Have your social media feeds been flooded with the same viral video? Is everyone gossiping about the same TV show premiere? Pop culture tie-ins in your email marketing campaigns can be extremely effective, but in order to for
them to work, you’ll need to move quickly and keep your focus on the phenomenon, rather than your service pitch. The goal behind pop culture marketing tie-ins is communicating the progressiveness and hip factor of your brand, while capturing timely, topical interest that’s at a fever pitch. Everyone wants to be in on a running joke or trend, and if you leverage trending pop culture moments in your email marketing, you’ll be able to draw views and clicks from a wide audience.
Plenty of services offer standardized email marketing templates and content for today’s real estate professionals, and while the motivation behind marketing is transactional, your communications don’t have to be. The surest way to make an impact in your clients’ inboxes is to add original value and break apart from the pack. Consider updating some of your routines with these current events oriented techniques and your email audience is sure to take a second look.
CHAD BISHOP — BUILDING A HIGH-ENERGY, RELATIONSHIP-DRIVEN BUSINESS IN SOUTH FLORIDA
Chad Bishop’s path into real estate started with a major life shift. While working in his family’s traveling show business as a salesman, he met the woman who would become his wife. Wanting to stay more local while continuing in sales, he transitioned into real estate—a decision that would shape the next chapter of his career. Eighteen years later, he has built a thriving business rooted in relationships, creativity, and consistency.
Today, Chad leads a team of seven serving South Florida, with a strong focus on Broward County, including Fort Lauderdale, Davie, Pompano Beach, Southwest Ranches, and Hollywood. His team plays a vital role in the business, allowing him to balance growth while maintaining a strong personal connection with clients. He credits team members Josh Mendel, Brian Goodman, Alan Bishop, and Lauren Ring for helping elevate the business and create a structure that supports both clients and his own family life.
lifestyle content, or doing something as bold as jumping into a pool fully dressed to capture attention. About 90 percent of his marketing now lives on social media and digital platforms, but he still values personal outreach, especially building referral relationships with agents in other markets.
Staying connected with clients is a major part of his business model. Chad maintains a weekly newsletter, hosts three client appreciation events each year, and regularly does “pop-bys,” dropping off small tokens of appreciation on a monthly or bi-monthly basis. He also stays engaged through social media and, importantly, by picking up the phone. These consistent touchpoints help keep relationships strong long after a transaction is complete.
Chad describes the South Florida lifestyle with a phrase he often repeats—“forever in flip-flops.” The area offers a unique blend of energy and relaxation, with vibrant restaurants, entertainment, watersports, and family-friendly activities. Despite its growth, he still sees Broward County as a hidden gem, where people can enjoy an active lifestyle without sacrificing a sense of community.
Marketing is where Chad’s personality shines. He and his team embrace creativity, whether that means filming unconventional videos, highlighting local
Looking back, Chad says he would have focused earlier on building stronger relationships with agents in other markets and been more consistent with his marketing approach. Early in his career, he admits he would move from one idea to the next too quickly without giving strategies enough time to work. Learning to stay focused and committed to a plan has been a key factor in his long-term success.
Giving back is also important to Chad and his team. He supports organizations such as the Cancer Society, No Kid Hungry, and his local Temple, Las Olas Chabad. His business continues to grow through relationships, energy, and a willingness to stand out—proving that in a competitive market, authenticity and consistency still win.
https://www.instagram.com/chad_realtor/
https://www.youtube.com/@Thechadbishopgroup
Establishing Yourself as a LOCAL AREA EXPERT
For real estate agents and local business professionals, carving out a reputation as a go-to local expert is invaluable.
Below are tailored strategies for real estate professionals eager to become their community’s trusted authority.
Deep Dive into Local Insights
Gain an intimate understanding of your community’s pulse—its history, cultural nuances, and what makes it tick. Keep abreast of housing trends, economic shifts, and unique local attributes that influence the market.
Hone Your Specialty
Pinpoint a market niche that aligns with your community’s specific needs. Whether it’s a focus on historic homes, luxury properties, or first-time homebuyers, specializing sets you apart.
Forge Local Connections
Immerse yourself in the community by attending events, joining local organizations, and engaging in activities that matter to your neighbors. Cultivating relationships with fellow businesses and professionals enhances your network and referral potential.
Boost Your Digital Footprint
Craft a compelling online presence with a professional website and active social media channels. Share insights on local happenings, market updates, and valuable content that positions you as the local expert.
Collaborate with Neighborhood Businesses
Partner with area businesses and groups for mutual promotion. These partnerships can broaden your visibility and reinforce your community ties.
Commit to Community Service
Demonstrate your dedication to your area through volunteering and supporting local causes. Authentic engagement with your community can significantly bolster your personal brand.
Educate Your Audience
Offer your expertise through informative content that addresses the local market’s nuances. Publishing guides, articles, or videos can make you the go-to source for real estate advice in your area.
Leverage Client Success Stories
Utilize testimonials from local clients to underscore your impact. Encouraging satisfied clients to share their experiences online can further solidify your reputation.
Engage with Local Media
Position yourself as a local real estate authority by contributing to local publications and websites. Offering insights on real estate trends or market forecasts can increase your visibility and credibility.
Maintain Cohesive Branding
Ensure your branding is consistent across all platforms. A recognizable brand identity makes you easily identifiable and strengthens your market presence.
Stay on the Pulse of Your Community
Keep informed about local developments, news, and events. Sharing your perspective on how these could affect the local real estate scene showcases your expertise and keeps you relevant.
By diligently applying these strategies, you can establish yourself as the definitive real estate authority in your local market, enhancing both your credibility and your opportunity for growth within the community.
JENNIFER BOECKER — HELPING BUYERS AND SELLERS ACHIEVE THEIR REAL ESTATE GOALS SINCE 2006
Jennifer Boecker has built her real estate career around a simple belief: a home is more than just four walls—it is where life’s biggest moments unfold. For her, the most rewarding part of the job is watching clients walk into a space and instantly feel that sense of belonging. Whether it is a first home or a forever home, she is driven by helping people find the place that fits their life perfectly.
With 20 years of full-time experience in real estate, Jennifer operates as a solo agent supported by a strong marketing team. This structure allows her to remain personally involved in every transaction while ensuring each listing benefits from professional-level exposure and strategy. Over the years, she has built a reputation for consistency, reliability, and delivering results that align with her clients’ goals.
personal brand by sharing local market insights, client success stories, and community involvement, positioning herself as a knowledgeable and trusted resource.
Staying connected with clients is a priority that extends far beyond closing day. Through her Client Appreciation Program, Jennifer maintains regular contact with personalized updates, calls, notes, texts, and holiday cards. She also makes herself available whenever clients need advice, referrals, or support for friends and family. For her, these relationships are long-term and built on trust.
Jennifer serves Beaufort County and the surrounding areas, a region she genuinely loves. The coastal lifestyle, palm trees, and relaxed pace of life create an environment where people can truly enjoy where they live. Combined with minimal traffic and a strong sense of community, it is an area that continues to attract buyers looking for both lifestyle and longterm value.
As a Seller Representative Specialist, Jennifer takes a focused and strategic approach to marketing. Every listing is supported by professional photography, targeted digital campaigns, and email outreach designed to maximize exposure and attract the right buyers quickly. At the same time, she strengthens her
Looking back, Jennifer says she would keep her client-first mindset exactly the same, as it has been the foundation of her success and the reason she continues to love what she does. If she could change anything, it would be investing earlier in systems, technology, and ongoing education to streamline her business and avoid early mistakes. Those lessons now allow her to run a highly efficient operation that delivers better outcomes from the very beginning.
Jennifer is also committed to giving back. She supports organizations such as Non-Toxic Neighborhoods, U.S. War Dogs, Nonhuman Rights Project, World Wildlife Fund, the Beaufort Family Shelter CODA, and White Coat Waste Project. She credits much of her success to the support of her broker, Mark Davis-Cote, and company owner Marty Glisson, who have provided guidance and leadership throughout her career.
MASTERING TALENT ACQUISITION IN REAL ESTATE
The ability to draw in and keep exceptional agents forms the backbone of any thriving brokerage. The art of follow-up stands at the forefront of transforming potential interests
into concrete assets for our teams. Below, we delve into the strategic nuances of follow-up, showcasing its role as a critical differentiator in securing the industry’s best.
• Fostering Memorable Connections:
The initial meeting lays the groundwork, but it’s the diligent follow-up that cements a solid relationship. A personalized email or call after the first interaction not only reiterates the benefits of joining your team but also highlights your brokerage’s dedication to building meaningful connections.
• Showcasing Commitment to Agent Success:
Continuous engagement post-meeting signals to prospective agents that your firm is invested in their career trajectory. This level of dedication showcases a supportive environment where agents’ growth and success are paramount.
• Clarifying Doubts and Building Confidence:
Utilize follow-up interactions as a platform to address any hesitations or queries. Engaging in open dialogue ensures that expectations and values are aligned, paving the way for a mutually beneficial partnership.
• Ensuring Your Brokerage Stands Out:
In a landscape where elite agents are pursued by numerous firms, staying actively engaged through follow-up can keep your brokerage at the forefront of their minds. Highlighting your unique offerings and culture through consistent communication underscores why your firm is the ideal choice.
• Highlighting Paths for Professional Development:
Follow-up conversations are golden opportunities to outline the developmental prospects within your firm. Elaborating on mentorship programs, educational workshops, and career progression plans can tip the scales in your favor.
• Elaborating on Brokerage Values and Culture:
Post-meeting, candidates often seek deeper insights into your brokerage’s ethos and community. Follow-up communications are perfect for sharing success stories and the supportive network that defines your brokerage, aiding them in making an informed decision.
• Respecting Communication Styles:
Recognizing and adapting to a candidate’s preferred method of communication tailors a more personalized and effective followup. This adaptability not only respects their preferences but also fosters a stronger rapport.
• Smooth Transition to Onboarding:
A strategic follow-up process seamlessly bridges candidates to the onboarding phase, setting a positive tone for their integration into your team. This smooth transition is crucial in cultivating a productive and harmonious work environment from the get-go.
In conclusion, the power of follow-up in recruiting real estate agents cannot be overstated. It is not merely a formality but a strategic and essential component of the recruitment journey. Brokers and agencies that prioritize effective and consistent follow-up demonstrate a commitment to their agents’ success and position themselves as attractive destinations for top-tier real estate talent. In a field where relationships are paramount, unlocking success often begins with the simple act of following up.
JESS FISHER — A LOCAL EXPERT ROOTED IN THE GRAND STRAND COMMUNITY
Jess Fisher built his real estate career on something simple but powerful: listening. From the beginning, he was drawn to helping people navigate one of the biggest financial decisions of their lives. He has always enjoyed meeting new people, learning their stories, and understanding why they are buying or selling. That natural curiosity, combined with strong communication skills, led him into real estate 16 years ago, where he has built a business centered on trust, service, and long-term relationships.
Working as a solo agent, Jess serves the Grand Strand area, including Murrells Inlet, Pawleys Island, Garden City Beach, Surfside Beach, and Georgetown. As a true local, born and raised in Murrells Inlet, he brings unmatched knowledge of the area. Having witnessed its growth over the years, he offers clients both market expertise and a deep understanding of the lifestyle that continues to attract buyers to the South Strand.
What Jess loves most about his area is everything it represents. The inlet and ocean provide endless opportunities, from fishing and boating to relaxing on the beach or enjoying a round of golf. Combined with local seafood restaurants and the Murrells Inlet Marshwalk, the area offers a lifestyle that blends recreation, community, and coastal living—something Jess takes pride in sharing with every client he works with.
His marketing approach blends traditional and modern strategies, including postcards to past clients, farming targeted areas, social media, print media, and leveraging his sphere of influence. This consistent and well-rounded exposure ensures his listings reach the right audience while maintaining strong visibility within the community.
Jess has built a reputation as one of the area’s top agents, backed by consistent performance and industry recognition. He has been ranked a Top 10 Agent in South Carolina (#6 in 2025), #1 in Realtor Volume Sold in Murrells Inlet in 2024, and has earned Agent of the Year honors in Murrells Inlet (2024, 2025, 2026) and Georgetown County (2024, 2025). He has also ranked in the Top 1% of all agents in the local MLS from 2020 through 2026 and was recognized with the Coastal Carolina Real Producers Top 50 Award. His professional designations include Seller Representative Specialist (SRS) and Real Estate Negotiation Expert (RENE), reflecting his commitment to delivering a high level of expertise and service.
Staying connected with clients is a key part of his business. Jess maintains relationships through personal notes, printed postcards, phone calls, text messages, and emails. As a result, approximately 80–85 percent of his business comes from repeat clients and referrals, a direct reflection of the trust he builds. He aims to deliver a seamless, personalized experience that goes well beyond the closing table, providing what he describes as a “white-glove” level of service.
Looking back, Jess says he would continue doing what he has always done best—listening closely to his clients and understanding their needs. If he could change anything, it would be staying more consistent with follow-up early in his career. Today, that lesson has become a cornerstone of his success. He is also deeply involved in his community, sponsoring local fishing tournaments, supporting the Georgetown County Chamber of Commerce, and contributing annually to St. Peters Lutheran School. Jess credits his family for their unwavering support through the long hours and dedication required to build his business.
Embracing Smart Homes: Does New Technology Really Increase Home Value?
Technology and innovation move at a lightning-fast clip, so it can be hard to keep up with all the smart-home trends sweeping the market at a given time. From smart thermostats to security systems accessed through an app on your phone—there are endless options to customize and update your home for the modern era. But which, if any, of these smart home products add
value to property in a significant, worthwhile capacity? Especially with new generations of the same products released in quick succession, it can be hard to determine whether it’s worth it to take the plunge. With that in mind, we’ve conducted a deep-dive into the smart home options out there that make the most sense for your bottom line and real estate investments.
Smart home amenities range in price and return.
There are certain smart home products that won’t break the bank while still adding lovely touches and time-saving features to your space. For instance, a smart thermostat may not run more than a few hundred dollars, but it can take so much of the guesswork and analog nuisance out of programming your home’s internal environment. That said, buyers selling properties with mid-range amenities like this can’t expect a windfall in return. While smart home features can certainly lure buyers and give the sense that a home is attractively modern (and thus move-in ready), it doesn’t mean that you’ll be reaping a sizable monetary reward for your foresight. Conversely, this reality doesn’t mean those smart options
are without value entirely; it just means that the value of smart home options may be apparent in a different capacity, like luring a particular buyer or creating a desirable, sleek image for a property headed to market.
On the other hand, larger scale smart home amenities that are being left behind for the buyer—like a smart refrigerator or wired sound throughout the property—may be able to lure particular buyers who value high-end details. While it can be difficult to state definitively the value of smart home options, the rule tends to be that the more you put in, the higher the likelihood you’ll reap the investment you sow. Focus your smart home options on home appliances first, then work your way toward security, thermostat, and entertainment options.
Smart home amenities capture the attention of buyers
Even if you have mostly opted for small or mid-range smart home options, you can still benefit from their presence in a property—even if they don’t inflate your bottom line as a result. Smart home amenities have the power to focus the attention of buyers, sending a clear signal that the previous owners were tech-forward and made an effort to upgrade the property for the contemporary era. Millennial or Gen Z buyers especially value these up-to-date modifications, and the presence of these desirable gadgets can create added interest and drive up value naturally. Likewise, featuring these options in listing photography can also drive interest from younger or high-end buyers looking for move-in ready spaces.
Agents must know how to pitch the value of smart home options
Remember that smart home features are relatively fresh to the market. While some new construction properties are equipped with these smart amenities, just as many homes on the market don’t offer these upgrades and modern flairs. This means that many buyers, of all ages even, aren’t familiar with the benefits and perks of these options, let alone how they’re operated. Before you can derive value from a smart home or smart home features, you’ll need to understand a product’s proper usage, cost, and benefits. Do your homework regarding what smart home features can offer in terms time or cost savings, and be able to show prospective buyers how easy these objects are to use, as well. Do both, and you’ll be in proper command of what smart home features can offer buyers and pitch them accordingly.
JOHN BOWEN — A RELATIONSHIP-DRIVEN CAREER BUILT ON TRUST IN THE UPSTATE
John Bowen’s real estate career began with a personal experience that changed his perspective. After relocating to South Carolina’s Upstate for a corporate role in retail, he lived in several communities including Mauldin, Greer, Simpsonville, and eventually Taylors. In 1999, he purchased a home from a production builder, but the process left him with unanswered questions and a sense that critical information had not been clearly explained. That experience motivated him to learn more. He pursued his real estate license with the goal of helping others make more informed decisions, and in 2001, he stepped away from the corporate world to become a full-time agent.
Now 25 years into his career, John leads a team of four serving the South Carolina Upstate. He credits much of his success to the strength of his team, including his assistant Rebecca Ayers, who has worked alongside him for over a decade, transaction coordinator Kate Cercone, and buyer specialist Pamela Phillips-Norris. Together, they provide a high level of organization, communication, and client care that supports every stage of the process.
John believes the Upstate offers a unique lifestyle that continues to attract buyers from across the country. He often describes it as the best of both worlds— combining Southern charm with a vibrant mix of food, art, and outdoor living. Its central location also allows easy access to both the mountains and the coast, giving residents a variety of experiences within a short drive.
His business is built almost entirely on relationships, with approximately 98 percent of his clients coming from referrals. That level of trust reflects his commitment to putting people first and delivering consistent, high-quality service. Rather than relying heavily on traditional marketing, John focuses on building connections and creating positive experiences that naturally lead to recommendations.
Staying in touch with clients is an important part of maintaining those relationships. John makes it a point to connect in personal and meaningful ways, whether it is stopping by to say hello, dropping off a small gift, or helping clients find trusted vendors for home improvement projects. These ongoing interactions reinforce the long-term partnerships he values.
Looking back, John says he would have benefited from starting his career at a more training-focused brokerage. While his early experience provided a solid foundation, his knowledge expanded significantly after joining Keller Williams. What has remained consistent, however, is his focus on excellent customer service, a principle that has guided his business from the very beginning.
John is also committed to giving back to his community. He supports organizations such as Harvest Hope, United Way, and Keller Williams Cares. Through his work, his team, and his community involvement, he continues to build a career centered on trust, service, and lasting relationships.
https://www.facebook.com/JohnSellsGreenville
https://www.instagram.com/greenville.life
https://www.tiktok.com/@greenvillelife
LAURA MIRANDA — BUILDING OPPORTUNITY, COMMUNITY, AND A FAMILY-DRIVEN CAREER IN HOUSTON
Laura Miranda’s real estate journey began during her junior year of college, at a time when she was balancing life as a single mom while working full-time as a paralegal. Determined to create a better future and more flexibility for her family, she decided to take a chance on real estate. She worked on it after hours, and in her very first year, she sold 10 homes. That early success showed her what was possible, and she made the decision to pursue real estate full time. For Laura, motherhood became her greatest motivation, fueling her drive to build a career where hard work directly translates into opportunity.
Now 11 years into her career, Laura operates as a solo agent serving the Houston market. Her approach is hands-on and personal, ensuring every client receives her full attention from start to finish. She has built her business through consistency, strong communication, and a deep commitment to helping families navigate one of the most important decisions of their lives.
Born and raised in Houston, Laura has a genuine connection to the city she serves. Today, she experiences it not only as a professional but as a mother raising her children in the Spring Branch area. Her kids attend local schools, and her family is actively involved in the community. From school events to supporting local restaurants, Pilates studios, and small businesses, she values the lifestyle and sense of connection the area provides. She takes pride in helping clients find not just a home, but a place where they can build lasting memories.
Laura’s marketing strategy is heavily focused on digital exposure. She runs targeted Instagram ads and utilizes video marketing to help buyers experience a
property before ever stepping inside. She also leverages strong agent-to-agent relationships to ensure listings are shared directly with other Realtors who may have the right buyer. While marketing plays a key role, she emphasizes that success starts with honest conversations around pricing and proper preparation. Positioning a home correctly from the beginning allows everything else to perform at a higher level.
Staying connected with past clients is something Laura genuinely enjoys. She hosts semi-annual client events, sends monthly newsletters and postcards, and creates unique ways to bring people together. One recent event, “Pilates & Properties,” combined wellness, community, and real estate, and was a major success. These efforts allow her to maintain meaningful relationships beyond the transaction.
Looking back, Laura says she would have embraced video marketing much earlier, recognizing how powerful it has become in building connections and showcasing properties. Still, her foundation of hard work and relationship-building has been key to her success, and she continues to evolve as the industry changes.
Giving back is personal for Laura. With her father living with Parkinson’s, she is a strong supporter of the Parkinson’s Foundation and efforts to raise awareness and fund research. She also credits her family as her greatest support system. Her daughter, in particular, has been by her side through last-minute showings and unpredictable schedules, never missing a beat. Their support has made it possible for Laura to build the career and life she has today.
https://www.instagram.com/lauramiranda_htx/
USING CLIENT FEEDBACK TO ELEVATE YOUR REAL ESTATE BUSINESS
For real estate professionals, publishing your client testimonials is a key strategy for establishing trust, enhancing your reputation, and drawing in new clients. Through the strategic use of positive
client feedback, you can demonstrate your expertise and the exceptional value you offer in real estate transactions. Here are key strategies for maximizing the impact of real estate testimonials in your business:
Diversify Your Testimonials
Collect feedback from a broad spectrum of clients, such as first-time buyers, sellers, investors, and those facing unique challenges. This approach offers a comprehensive view of your capabilities.
Promptly Request Testimonials
Aim to obtain testimonials soon after closing a deal. Prompt timing ensures clients’ memories are fresh, enabling them to share detailed and impactful experiences.
Enhance Your Website with Testimonials
Develop a section on your website dedicated to client testimonials. Display them attractively, including clients’ names, photos, and specific transaction details if possible.
Utilize Testimonials in Marketing Efforts
Embed powerful testimonial excerpts in your marketing materials, including brochures and flyers, to catch the eye of prospective clients and underscore your track record.
Broadcast Testimonials on Social Media
Publicize your client feedback on social platforms, using engaging visuals or property photos to accompany the testimonials.
Innovate with Testimonial Videos
Elevate your client feedback with video testimonials. Short, engaging videos can make a lasting impression on potential clients by showcasing genuine satisfaction.
Incorporate Testimonials into Email Marketing
Utilize testimonials in your email campaigns to underscore your expertise and encourage engagement from potential clients.
Present Testimonials to Prospective Clients
Integrate client success stories into your presentations to illustrate your track record and reassure potential clients of your ability to deliver favorable results.
Feature Testimonials in Your Blog
Share client success stories in blog posts, integrating testimonials to lend credibility and a personal touch to your narratives.
Create Detailed Case Studies
With client consent, develop case studies that explore specific challenges and your successful interventions, offering deep insights into your problem-solving prowess.
Highlight Testimonials in Your Online Presence
Feature client testimonials in your profiles on key real estate and social media sites to bolster your online reputation and attract new clients.
Promote Third-Party Platform Reviews
Encourage clients to review your services on esteemed real estate platforms, enhancing your visibility and credibility.
Engage Through Testimonial Events
Host webinars or events where clients can share their experiences, providing a dynamic forum for potential clients to learn and interact.
Advertise with Testimonials
Use testimonials in your advertising campaigns to spotlight positive client experiences and foster trust with your target audience.
Keep Your Testimonials Current
Regularly refresh your testimonials to maintain relevance and demonstrate your continuous commitment to excellence and client satisfaction.
By strategically publishing real estate testimonials across various platforms and marketing channels, you can build a compelling narrative that resonates with potential clients. Authentic endorsements from satisfied clients serve as a powerful tool for establishing trust and differentiating yourself in a competitive real estate market.
MEGAN BOCK — BUILDING A RELATIONSHIP-DRIVEN REAL ESTATE
BUSINESS ROOTED IN PURPOSE
Megan Bock’s journey into real estate began as a leap of faith. Coming from a background in education and ministry, she had always been passionate about serving others, but felt called toward something that would allow her to build both meaningful relationships and a business for her family. What she discovered along the way was a career that allowed her to walk alongside people during some of life’s most important transitions. That purpose—helping families navigate change with clarity, care, and confidence—has kept her grounded ever since.
Since 2013, Megan has grown her business into Bock Realty Group, which she leads alongside her husband and partner, Gabe. Together, they have built a team of agents and support staff, each playing a defined role to create a seamless and high-level client experience. Their structure allows them to combine personal connection with strong systems, ensuring every client receives intentional, thoughtful service from start to finish.
Based in Bryan–College Station, Megan and her team serve the surrounding communities as well as North Houston. What she loves most about the area is its strong sense of connection. Between Texas A&M, local businesses, and families with deep roots, it is a place where relationships truly matter. That community-focused environment aligns perfectly with how Megan approaches her business.
Her marketing strategy is both strategic and high-touch. It begins with a detailed home preparation consultation to ensure each property is positioned correctly from day one. From there, her team invests in professional photography, video, and tools like Zillow Showcase, allowing
buyers to experience the home before ever stepping inside. At the same time, Megan stays intentional about how listings are positioned across modern search platforms, including AI-driven search, ensuring maximum visibility.
While marketing plays an important role, Megan emphasizes that relationships are the true driver of her business. The majority of her clients come from referrals, repeat clients, and word of mouth, supported by strong online reviews that reflect the experience her team delivers. She believes that staying connected long after the transaction is what creates lasting trust and continued growth.
Maintaining those relationships is a priority. Megan and her team host quarterly pop-bys, client events such as blood drives, and their annual “Favorite People Party,” bringing their community together in meaningful ways. They also stay in touch through monthly VIP emails, thoughtful gifts, and tools that allow clients to track their home’s value over time. The goal is simple: to ensure clients always feel known, appreciated, and connected.
Looking back, Megan says she would still build her business on relationships, but would have embraced leverage sooner. Trying to do everything alone early on slowed growth, while building a team and implementing systems allowed her to serve clients at a much higher level. Giving back is also central to her mission. Her team donates at every closing to a charity chosen by the client and supports organizations such as OnRamp, Child Freedom Coalition, and the St. Jude Dream Home Giveaway. Megan credits much of her success to her husband Gabe, her dedicated team, and the clients who continue to trust them with life’s biggest decisions.
PENNY RIORDAN — BUILDING A CAREER AROUND FAMILY, FAITH, AND COMMUNITY
Penny Riordan began her real estate career with a clear purpose: to create a profession that allowed her to be present for her children while also building something meaningful. What started as a practical decision quickly became a lifelong passion. With a natural desire to help people, she found fulfillment in guiding clients through one of life’s most important decisions—finding a home that truly feels like the right fit.
Now 24 years into her career, Penny works alongside a trusted partner, allowing them to better serve their clients with availability, support, and shared expertise. Their collaborative approach ensures that each client receives attentive service while benefiting from the strength of a team dynamic.
Penny primarily serves Clay County and the surrounding areas, and with her Oklahoma license, she is also able to assist clients across the Red River. This dual-market capability allows her to help a wider range of buyers and sellers, especially those navigating moves between Texas and Oklahoma.
Her marketing approach blends professional presentation with strong local relationships. Each listing is supported by high-quality photography, online exposure, and social media outreach, while also benefiting from word-of-mouth within the community. Penny believes that while marketing is important, relationships are what truly drive success. By staying involved
locally and ensuring every client has a positive experience, she continues to build a business rooted in trust.
Staying connected with past clients is something Penny values deeply. She keeps in touch through personal checkins, a monthly newsletter, and year-end cards. More importantly, she makes sure her clients know they can always reach out—whether they need real estate advice or simply a trusted recommendation. For her, those relationships extend far beyond the closing table.
Looking back, Penny says she would have prioritized her faith and family even more, reminding herself that there is always enough business to go around. She believes not every opportunity is meant to be hers, and that understanding has brought both clarity and balance. What she would never change is her commitment to honesty and integrity, which have guided every part of her career.
Penny is deeply involved in her community owning a local coffee shop called Lillies Coffee. She has served as a trustee for Henrietta ISD for 17 years, is a member of the Jr. Delphians, volunteers for CASA, and is active in First Baptist Church and its choir. She is also part of the Red River Quilting Guild and creates memory bears for Hospice Pediatrics, offering comfort to families during difficult times. She credits her husband for his constant support and her broker for providing guidance, encouragement, and stability throughout her career.
WHAT SELLERS WANT FROM YOU AS THEIR REAL ESTATE AGENT
Although sellers’ individual preferences may differ, they often share a set of expectations and needs when it comes to what they seek in their real estate agents. Here are the top six things sellers often want:
1List Price Expertise and Market Knowledge
Sellers want their agents to have a thorough understanding of the local real estate market. This includes providing an accurate and realistic pricing strategy for the property based on current market conditions, comparable sales, and other relevant factors.
2 Reliable and Effective Communication
Sellers appreciate real estate agents who maintain open and transparent communication throughout the entire selling process. This includes providing regular updates on the status of the property, relaying feedback from potential buyers, and being responsive to the seller’s inquiries.
3 Strong Negotiation Skills
Sellers expect their real estate agents to be skilled negotiators who can secure the best possible deal on their behalf. This includes negotiating the sale price, handling counteroffers, and navigating any potential challenges that may arise during the negotiation process.
4 Marketing Knowledge
A strong online and offline marketing strategy is crucial for selling a property quickly and at a desirable price. Sellers value agents
who can effectively market their homes through various channels, such as online listings, social media, professional photography, and traditional advertising.
5 Strategic Guidance and Support
Sellers seek agents who offer strategic guidance throughout the selling process. This includes advising on the best times to list the property, suggesting improvements or staging techniques to enhance the property’s appeal, and providing insights on market trends that could impact the sale. They value an agent’s ability to navigate the complexities of the real estate market, offering support and expert advice to make informed decisions and ultimately achieve a successful sale.
6 Transparency and Ethical Standards
Trust is a key factor in the real estate relationship. Sellers want an agent who is professional, trustworthy, and acts in their best interests. This includes maintaining confidentiality, adhering to ethical standards, and demonstrating a commitment to providing excellent service.
Remember, individual preferences can vary, so it’s essential for real estate agents to communicate openly with their clients to understand their specific needs and expectations. Building a strong, trusting relationship is crucial for a successful real estate transaction.
RENÉ WIEBENSOHN — A STORY-DRIVEN APPROACH TO REAL ESTATE IN LOS ANGELES
René Wiebensohn entered real estate after spending a decade in corporate telecommunications, where she developed strong operational and project management skills. During that time, she began overseeing multiple building and design projects throughout Los Angeles. Rather than outsourcing an agent to sell the completed homes, René decided to get licensed herself and take control of the process. She joined John Aaroe Group and quickly realized that real estate allowed her to combine her business experience, design insight, and passion for working directly with people.
Now 13 years into her career, René works alongside her partner Kelly Griffiths at Compass. Together they focus primarily on East and Northeast Los Angeles as well as the Valley, where they have developed a strong reputation for guiding clients through both buying and selling. Their partnership allows them to deliver a collaborative and thoughtful approach to each transaction while maintaining a strong referral-based business.
Living on the Eastside themselves gives René and Kelly a deep connection to the communities they serve. They understand the lifestyle, architecture, and culture that make these neighborhoods unique. From historic homes to modern builds, the area offers a rich mix of design and history that attracts buyers who appreciate character and authenticity. For René, the appeal lies not just in the homes but in the vibrant community and the people who live there.
Their marketing approach is editorial and story-driven. Rather than simply listing a property, René believes each home should be presented through a multi-sensory narrative that captures its personality and design. High-end
photography, video production, and strategic social media campaigns are all part of the process, helping each listing reach a broad audience. Combined with Compass’s extensive agent network across Los Angeles, this approach ensures maximum visibility for their clients’ homes.
René’s personal brand, The Renéighborhood, Inc., reflects her philosophy of authenticity and transparency. She describes her style as straightforward and “no BS,” guiding clients through the complex process of buying or selling a home with honesty and clarity. Social media has also become a valuable tool for connecting with a wide audience and maintaining relationships with clients and followers alike.
Relationships are central to René’s business. Many of her past clients continue to refer friends and family year after year, creating a strong network built on trust. She and her team regularly host events that bring their community together, introducing clients to one another and strengthening the connections that fuel their referral-driven business.
Real estate, René says, is a profession that teaches you something new every day. Each transaction brings new personalities, environments, and challenges. Over time she has learned that flexibility, positivity, and discretion are essential qualities for navigating the industry successfully. Outside of work, René and her team are passionate dog lovers who actively volunteer and donate to local animal shelters. They also support fundraising efforts within the immigrant community that contributes so much to the cultural vibrancy of Los Angeles. Today, about 70 percent of René’s business comes from repeat clients and referrals.
https://www.instagram.com/renesellsla/
THE THREE MOST IMPORTANT QUALITIES FOR REAL ESTATE SUCCESS
Thinking
about
going into real estate or new to the business?
This article is for you.
Real estate sales offers almost unlimited income, flexible hours, and the ability to ‘be your own boss’. If it’s so awesome a field, why don’t more people succeed? (Statistics say about half of agents entering the business in any given year are out of the business in a year…)
The Success Numbers
Having interviewed thousands of would-be agents, I haven’t met one who didn’t want to make six figures their first year in the business. Here’s the truth: The first-year agent, on average, sells 2-3 homes. Depending on the area, that’s nowhere near six figures. So, what’s wrong?
The Business Doesn’t Guarantee Success
I know. You were told you could be successful if you joined a particular company. You thought that was true. Then, you found out success wasn’t nearly as much due to the company as it was due to your own work ethic! How rude! Yes, it’s true that a good company provides the tools. A caring, coaching manager provides the skills. Good agents around you help you stay motivated. But, agents still fail with great support. Why? They didn’t go to work!
The Three Qualities that Make the Difference
I’ve told you the downside. Now, here’s the upside. Agents who have an abundance of these three qualities succeed at a high level:
1Personal initiative—taking charge of their own schedules, organization, and initiating a successful business startup plan from day one. These people don’t need someone baby-sitting them. They follow the lead of a trusted mentor or coach and are self-directed.
2 Tenacity—not giving up. People think they are tenacious and selfdirected until they actually have to be tenacious and self-directed. Most people give up way too soon! These people just keep going until they win. They have a huge tolerance to keep losing as they have their eye on the ball— success. While they are striving, they are constantly getting better at what they do.
3
Mental toughness—the ability to take ‘no’ after ‘no’ and keep going to a ‘yes’. These people don’t stop at 3 ‘no’s. They learn from rejection and get more determined to win.
See if you have these qualities. And, better yet, how strong are each of these qualities in your ‘prior life’? Give yourself a grade of 1-5 (5 being really high).
Examples of People Who Prove They Have these Qualities in Abundance
Read the biographies of exceptional Olympic performers. Every one has overcome great adversity. They all exhibit extreme tenacity, personal initiative, and mental toughness. Pretend you’re an Olympic sales performer. Find those qualities in yourself. Find someone who believes in you. Keep going. Don’t give up if you have the will to succeed! Managers, an interview tip: Use this list and develop ‘past-based behavioral predictor’ questions to see if that prospective agent exhibits enough of each quality. You can see questions and how to create them in The Complete Recruiter.
Carla Cross, CRB, MA, President of Carla Cross Seminars, Inc. is an international speaker specializing in real estate management with emphasis on creating peak productivity. Her eight internationally published books, including Up and Running in 30 Days, and 20 agent and management programs have helped thousands of real estate professionals to greater productivity and profitability. Her newest book, Launching Right in Real Estate: What They Won’t Teach You in Pre-License School, has won the Axiom business book award for best business book of the year. Reach Carla at 425-392-6914 or https://carla-cross.com
Q & A Replies
Alicia Snell
I have always loved working with people and building genuine relationships. Before real estate, I had several sales roles that helped me develop strong communication and negotiation skills. Through my own experiences buying and selling, I realized how important it is to have a realtor you truly trust. That inspired me to enter the industry with the goal of bringing a fresh, honest perspective. Buying or selling a home is one of the biggest financial and emotional decisions people make, and I wanted to be someone who could guide clients through that process with integrity, transparency, and care.
My main focus is the community I live in, the small town of Ayr, but I also grew up in Cambridge and do a great deal of work there. I serve all of the Waterloo Region and surrounding areas such as Brant County and Woodstock.
One of the things I love most about working in Ayr is the sense of community. It is a small town, but it has an incredibly big heart. Families put down roots here, people know their neighbours, and there is a genuine pride in supporting local businesses and one another. From schools and youth sports teams to community events and local shops, everything feels connected. Being able to help families find their home in a town like Ayr, where relationships truly matter, is one of the most rewarding parts of what I do.
Marketing is one of the most important parts of listing a home. My goal is always to take as much stress off the seller as possible, as preparing a home for the market can take a lot of work and often comes with emotion. I work with a team of professionals to help bring every listing to life, including stagers, cleaners, handymen, and photographers. Together, we make sure each home stands out.
In today’s market, strong marketing is more important than ever. While some agents pull back in a buyer’s market, I believe that is when you need to push forward even more. We focus on professional staging, high-quality photography and video, and strategic advertising across social media, websites, real estate platforms, and signage. I also host public and agent open houses to maximize exposure.
I have always believed my focus should be on marketing the homes I represent rather than marketing myself. A large part of my business comes from being deeply connected to the community I serve. Building strong relationships with both clients and other agents throughout the Waterloo Region, especially in Ayr, has been incredibly important.
Community involvement means a great deal to me. I support local businesses, sponsor youth sports teams, and host events throughout the year, many of which include a fundraising component for local charities. It is a way to bring people together and give back to the community that supports my business.
Staying connected with past clients is very important to me. Once someone becomes a client, they are a client for life. I keep in touch through emails, handwritten cards, and client appreciation events. I also organize seasonal giveaways throughout the year, which create opportunities to reconnect.
If I could do anything differently, it would be to trust myself sooner and step into the role with more confidence from the beginning. Over time, you realize how much value you bring to your clients, and I would remind my younger self to believe in that earlier.
A large part of my business comes from repeat clients and referrals, which I am very grateful for. Knowing that people choose to work with me again or recommend me to their friends and family is the greatest compliment I could receive.
Q & A Replies
Logan Crewss
I started my career in real estate in 2014 with my former brokerage. At the time, I was the youngest agent in my office—ambitious and eager to make my mark in the industry. From the beginning, I was drawn to opportunities others overlooked, which led me to focus on the development side of the business. I was inspired by the idea of working with developers and expanding my business in that space.
Today, I lead a small team of five additional agents, serving South Florida, including Broward, Miami, and Palm Beach.
Fort Lauderdale is experiencing significant growth, particularly with new development in the downtown sector. New buildings and expanding areas are only the beginning of what is to come, making it an exciting market to be a part of.
As we operate in an increasingly technology-driven world, marketing plays a critical role in our business. We utilize social media and other tools to support and promote our listings, ensuring they receive strong visibility.
A large portion of my business comes from referrals and past clients. I rely on the relationships I have built to connect me with their friends and family, which has been a major driver of growth.
There are many ways to stay connected with clients, but I prioritize a more personal approach. Whether it is a phone call or meeting for a quick coffee, those moments create meaningful, lasting relationships.
If I could go back, I would continue pursuing my passion for development while expanding on the knowledge I have gained over the years. One thing I would do differently is stay more focused on what I was building rather than shifting direction for others.
I am involved with HANDY, a local nonprofit organization that mentors and supports youth in the community. A significant portion of my business—approximately 40 to 60 percent—comes from referrals and past clients.
Q & A Replies
Sasha Kaplan
I started my career at Coldwell Banker Beverly Hills and quickly found myself drawn to working with developers and investors. I enjoy seeing the potential in a property before it exists on paper and helping bring those visions to life.
I work as an individual agent with a strong support system behind me. My assistant, trusted escrow partners, and transaction coordinator help ensure every transaction runs smoothly, allowing me to stay focused on my clients and the details of each deal.
I primarily serve Beverly Hills and the greater Westside of Los Angeles, along with key neighborhoods in the San Fernando Valley, including Sherman Oaks, Valley Village, and Encino.
What I love most about working in Los Angeles is the diversity of neighborhoods and architecture. From classic homes in Beverly Hills to new construction in the Valley, every area has its own character and opportunities. I especially enjoy working in markets that are constantly evolving, where thoughtful design and development can transform both a property and a neighborhood.
Marketing is a combination of strong presentation and targeted exposure. Every listing begins with high-quality photography, video, and thoughtful staging to showcase the home at its best. From there, we leverage social media, broker outreach, and private agent networks to ensure the property reaches the right buyers.
Most of my business comes from relationships and referrals. I focus on maintaining strong connections with agents, developers, and past clients, while consistently sharing listings and market insights. Over time, building a reputation for professionalism, strong negotiation, and reliability has been the most effective form of marketing.
I make a point to stay connected long after a transaction closes. Whether checking in periodically, sharing market updates, or staying in touch personally, I value maintaining those relationships. Many clients become repeat clients or referrals, so staying connected is an important part of my business.
If I could do anything differently, it would be to trust my instincts sooner and take on larger opportunities earlier in my career. Real estate is a business where experience compounds quickly.
I am actively involved with the Jewish Federation and the Coldwell Banker Community Foundation, where I have served on the board for the past five years, supporting initiatives that give back to the community.
Graham Harrop
