NATIONWIDE & INTERNATIONAL EDITION
GOOGLE ADWORDS:
HOW TO MAKE GOOGLE DO THE WORK FOR YOU
A STEP-BY-STEP GUIDE TO
CONVERTING INTERNET LEADS TO REAL LIFE SALES
Is Finding a
NICHE MARKET Right for You?
Tips on Being a GOOD TEAM LEADER
NATIONWIDE & INTERNATIONAL EDITION
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16 BRANDON JEFF ARZONICO
Agent Brandon How did Jeff Arzonico Top become found of Coldwell Banker one of the most trusted agents in he say Brokerage in sun the Lake Norman area? Beach, California to let– open p working, talented During the years Jeff spent in committ campa who has sales, coaching college and high comp to providing his m BRANDON BURDICK MICHELE TAYLOR JEFF ARZONICO ERIC AUGER and sellers with u school baseball, and teaching customer service. personal finance and entrepreAfter track record of success and long list of satis SHANNON neurship at a high school, he attent 26 20 19 23 GRETCHEN CASTORINA KATHRYN EARLY DEBBIE FISCHER have also translated into a reputation as an always had an interest in real estate. When Top he and relatio Agent Shanno dependableGretchen real estate advocate. By the time Gretchen Castorina When listing selling leverages the Kathryn Early Helping people motivates Kathry his wife had understands trouble theirsince home in 2010, they their Aproperties, broker 2004, Debbie Likew of Century 21 Realg launched her career in real Sotheby’s Realty brand’s customized there areit no shortcuts inmarket real work day, and she’s involved in put on the rentalInternational and received fifteen inquihearin Fischer started her real estate fastes Camp Brandon entered the in world of Hill, real Pen est estate, she’d seen her fairestate. share marketing platforms to her campaigns. Beginning with no silver andfollowing organizations than weproducts. could ries “There’s in twenty-four hours. “We realized were onto dream has been providing company her career as exper successful careerwe selling other of corporate relocations. She professional photography drone video, Gretchen buyers an bullet in this business,” she range from professional groups - cs something,” Jeff says. and hisand wife began tosenior buy rewar anHeexecutive director ofgrateful instil own photography business while I was in the south central and her family had moved up turns to the leading digital listing platforms to ensure recalls, “and that led me to selling my says.foreclosed “Youthen haveproperties to put in living the the local board of the Northeast in the area as a way to build a the co communities. There, she leaprept ® Keystone State wit and down the east coast, and wide-ranging exposure online, pairing each property services to a lot of different magazines. I SHANNON KATHRYN EARLY hours DEBBIE FISCHER GRETCHEN CASTORINA and you have toJeff stay Realtors - the to fundraising coll property portfolio. studied the FOSTER market and even- andchurc learned firsthand challenges unde customer service quickly that I was very good at the sales as as Gretchen house-hunted with with attitude compelling Marketing sophistifor charities like the Lazarus resilient.” is part tually That decided to obtain his license so their he through could use trainin thatcopy. seniors and families Debb Shannon’s potent c nication aspects of that, and with making agents in new regions, she email campaigns, displaying listings featured Swear on of what hascated rocketed Kathryn supports the homeless. his expertise to help others.as He soonnavigate had a thriving face they late-inexpla of industry knowledge andfootsteps true concern foru people.” Following in the of his gleaned personal insight from the buying and to selling AppleTV’s Sotheby’s International Realty app, and success in her inahas business. He ten nowyears leads team of seven serving with c life transitions. Sensing a Lake niche and CONTENTS translated intoin a Florida, stellar reputation as aw estate developer Brandon deci process. “I felt I had something unique to offer,” networking with fellow agents in the region also ensure real estate; coming into she the business as an assisWhen it’s time to relax Kathryn lo Norman and the Greater Charlotte area. opportunity to lend her respected talents insights to the avail real estate advocate. real estateand a shot. “I love that in this busine remembers of her decisiontant, to earn her license. “I underis leftlaunched unaccounted for. Whether she’s working Kathryn has worked her waynoupdetail toDebbie leading her so many her husband and their two year-o In community, Brevard Relocate Realty It’shis opportunities and avenues you car 4) GOOGLE 21)new MAKE MEDIA 35) WHY EMPLOYEE stood theADWORDS: stress of moving,own learning communities, alongside buyers or“I sellers, Gretchen keeps her focus team, and all theSOCIAL teamWhat members of Kathryn have a busy life, so it’s important f sets and hisbuilt team apart from other agents in Norm Group andJeff hasthe since a rapidly growing enterprise. clien decided to become an agent becaus and I like the sort of humanitarian aspect of HOW TO MARKETING YOUR CALLING APPRECIATION MATTERS and MAKE making GOOGLE that transition as a family. I’ve always squarely on a well-executed transaction and her clients’ corporate wife who had relocated seven toishelp people achieve their financial goals Early Real Estate Group share herher commitment to services, my free time with my family,” she sa the area? “Our team name Elevate Real Estate. Wea suppo Beyond specialized Debbie has built DO THE WORK FOR & CAN BOOST YOUR loved meeting newYOU people,doing and ICARD wanted to show them ultimate “I clients do best to awith educate my clients in aShan mymy family in very time,” says the best work possible foron their spending time with my daughter.” focus elevating our expectations, elevating ball a reputation asclients. a goals. client-centric Realtor ashort knack for Beyo asked how her real estate career began. “I l Unlike many ofelevating his competitors, Brand my perspective on real estate. I enjoyed it immensely funexecution, way, andfor there’s nothing like seeing the lightbulbs BOTTOM LINE our expectations ourselves, and our hope logistics, and personalized care. comm things that I felt were invaluable in term big-picture and empathetic view of wo ® come on when I’mof from the outset.” working with my clients and they knowledge of the area,” Jeff says. He and teamfar work taking not drive-thru Realtors Kathryn hashis come from her da ,” Kathryn says. “We 9) 6 WAYS TO GET YOUR “We’re27) A STEP-BY-STEP GUIDE Help clients. “I’m very tuned-in to the financia manage the stress of moving, and the proc begin to gain confidence in the process.” very hard to ensure that every conversation they have next t tant, and she has plans for the futu take our time to sit down with our clients and counsel Serving the Brevard and Indian River Counties Direc CLIENT TO TRUST YOU TO CONVERTING INTERNET 39)felt TIPS ON BEING Avalue real estate,” he explains, “andtoshowing that I could provide my clienp Since 2013, Gretchen has them established a reputation as a with clients adds value. Both and of his team blessi “I want totwo continue being a mento before we hop the car and look at properties. of LIFE Florida, Debbie heads a Jeff tightknit team ofbuy five LEADS TO inREAL SALES GOOD TEAM LEADER they can protect their money against inflat in terms of helping them or sell State a hom client advocate, well-versed in the intricacies ofpaperwork reloBeyond the office, Gretchen gives back by committing members are former educators, and are always looking nity w says. “I love working with my tea We go through all the and we make sure professionals and counting. Every member on Asso residential realsupport estate over commercial beca the emotional I could give them, 13) TIPS ON BREAKING cating, house-hunting, and properties portion every commission to Habitat for Humanity. to educate their of clients about each step of the process supporting them as they grow. I wa theylisting understand what’sacross going toabe expected from Debbie’s team has earned the Senior Real Estate and rewarding help hard-working help them through atosmooth transition. Tt INTO THE LUXURY MARKET 31) ISCounty FINDING A NICHE 42)toincredibly ARE YOU Chapel Hill, Durham, and them the Chatham region. In her free hours, she enjoys time spent with her about potential neighborhoods and school districts. achieve their goals. And want in terms of financialand obligations.” themselves and their families up Ifor succes Specialist designation, and together they offer seniors freetoh my passion.” MARKET RIGHT FOR YOU? DOING BUSINESS AS Under the banner of Hodge & Kittrell Sotheby’s husband, twin daughters, and Pembrook Welshsomething Corgi, growing - you learn a one-stop-shop to fulfill theirand real estate needs. “We’re loved YOU ON FACEBOOK? 17) 9 THINGS THE BESTshe By Brandon cherishes the relationships he for International Realty, hasspending managed drive the Bella. Italy is one of their favorite vacation destinations. Impressively, almost the entirety of To keep up with past clients, Jeff hosts two annual in this business, and that’s what kee thetoextra time laying the groundwork really here to serve the community and offer a muchclients, and works hard to nourish and mai business is based upon repeat clients LEADERS NEVER majority of herSAY business for through repeat and referral client appreciation parties, an outing to county watch betterexisted and better.” her clients, Kathryn puts them at ease.that “When needed product really including hadn’t in our As afo his goal is to make them clients for life and word-of-mouth, perhaps the most accurate business alone. In 2018, they she continued to set Aswhat for is thegoing future, Gretchen intends keep progress abefore,” minor league baseball andare a Breakfast with feel educated andherself understand on game, Debbie explains. “These oftento complex stead offering them support long after the tra of a job well done in the highly-competitiv apart as the number one they agentareformuch closed volume in steady. “There aretoso many changes in real estate that Santa. “It’sshe a great spend time with past clients more comfortable,” says. “And transactions, so weway make sure that everyone on clients our educate mem closed. “I want tothat keephas my industry. “A lot of to do with my ac her company’s Chapel Hill office. To account for between her exciting every year. I don’t see myself leaving and them forthere’s all they’ve done for us,” Jeff says. it creates a relationship - now teamthank isit us astays seasoned agent. When we’re working with economy,” he says,“I“so that gro Shannon explains. truly trywe to can besenio avai Phonesustained 310-734-1440 | Fax loyalty 310-734-1440 success, Gretchen citesbetween forthright the business anytime soon,” she says. “I am honored to the commuclientclients, and us, and that loyalty we consider the my entire situation, clients need me.not I letjust themthe know “It’s they nication, due diligence, and a personal touch as her clients Oftentimes, reach their real estate goals, I welcome To listings, Jeff first advises clients onIand decluthas been salemarket of help a property. a senior client’s children senio mag@topagentmagazine.com | earned.” www.topagentmagazine.com anytime. Even though have a lot of oth foremost attributes. “I’m genuine, straightforward, and new opportunities and challenges every day.” tering and staging before professional photographers live out of state, so we coordinate with the whole them Top to still feel like I am No portion of this issue may be reproduced in any manner whatsoever without prior consent of thewant publisher. Agent Magazine is giving the T truly lookPublications out for myGA, clients’ best empowers interests,” she take pictures so likely the all property looksattention.” its best. HeAgent uses Kathryn her clients, and tothe undivided family andshe’s navigate details. From packing and publishedI by Feature Inc. Although precautions aresays. taken to ensure the accuracy of published materials, Top always beopinions patient, have from aorpositive online “Coming Soon” programs that allow him to guide themexpressed away the wrong property before Magazine“It’s cannot be heldimportant responsibletofor facts supplied by its authors. To subscribe change address, send sorting, conducting estate sales,orcoordinating movers, Other factors come into play when 336 and be willing placing toPublished step them in inand solve probinquiry toattitude, mag@topagentmagazine.com. the show listings before they go on the market. “We’ve in U.S. one that’s just right. For Kathryn gathering documents, measuring furniture—it’s really assessing success: a fierce work ethic, expert com lems.” Likewise, Gretchen’s professional background that’s the true joy of the job. love helping people,” a “I comprehensive service for seniors when it’s time skills, and top-drawer negotiating abiliti in commodities research adds a unique her she says. “I’ve skillset always to been of a mother forsomething a life transition.” Likewise, Debbie and her team significant Top roles in her top producer sta Agent Magazine repertoire. “I focus a lot on background hen,research and my and whole life I’ve wantedin to the make arealways well-versed area’s senior-oriented services. and pro-active marketing strategies ensure To find outthey more about Kat information,” she explains.sure “I call it forensic real estate. everyone felt included and takentheir care free of. Now I are sold Through at-home consultation, quickly and for share top dollar, and visit thekathrynearlygrou http://
UG YNOT
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34 TOM Mc 33 CLAUDIA KUNIHOLM MICHELE HERNDON
Top Agent Claudia KuniholmTomTheMcClosk appreci tuoba lla era eW“ Top Agent Michele Herndon a sales for top dollar, not rt – of is Berkshire Hathaway more than the true value o elyts-egreicnoc a consummate and dedicated real have marketing that is sec HomeServices in Lynwood,on make clear, the North lpxe eirhtuG ynoT estate professional whoWashington is truly – isformer marketing instruct a consumon which si Island. “Movin rac sih gnissucsid professional who, armedlife overall fivecommitted to providing mate her many changer,” T M norahS rentrap ® a wealth While of industry understandin buyers and sellers withwith preemiany nice REALTOR when I can ega pot emoceb CLAUDIA KUNIHOLMknowledge TOM and McCLOSKEY TONY GUTHRIE MICHELE HERNDON a true concern overwhelme nent customer service in both the the true assessment of th from Manhatta ,noiger doC epaC & SHARON MABILE for her clients’ well-being,more was very kn congested Tampa and Apollo Beach, Florida reviews, and Michele has ivres lanoitpecxe has firmly established herself as trusted and dedicated available to HAYLEY W and show them STEVEN PADILLA markets. honesty, deep testimonials, thi 41 neilc yreve dna 37 NICOL Realtor.Michele’s Claudia’s commitment to providing all43 of her including scary proces c 38 JAMES check in with my past clients a few time market knowledge and truebuyers passion her helping peopleabove-and-beyond site she holds amend perfect, fi r er’yeht ,seitreporP luaP treboR egarekorb andfor sellers with Top excellent, Claud Hayley Westhoff Agent Steven Padilla factor” every seeing living here is having an im ® how Top Agent James Nicol – of for top dollar. In addition to util has translated into a stellar reputation as a REALTOR not easy clients because customer service has translated into a stellar ecudorp pot eht neeb evah dna ediwetatsTop Agent and multi-millionhouses, she’s se – of Century 21 A reputaBetter the market, pr when negotiating for a client, you use your conc the Ballarat office oftobest Biggin marketing system provided by dow Big tion grow, year Realty after year. Claudia is who is known to always putthat hercontinues clients’ interests her team never let us She’s working wi ef gnihsinotsa na si hcihw ,sraey eerht tsap Service in Downey, sively to ensu dollar producer Diana McKay – of– is tual skills, intellectual skills, and you must be abl When Tom moved tosizeable the North For & Scott a dedicated real reaches out to a number community, to get them ao m 53$ ot esolc dlos yeht raey tsaL .rotlaeR California – is a for consummate exploitation front and center during every transaction. things to be doneinto tha opportunity. “Iproperty saw a they’ll niche in resolve they arise. are all managem estateClaudia professional who isjourney firmly before theThose even hitsthe thema m not only s began herissues in real estate in 2014, organization realasestate professional with media platfor siht srebmun esoht deecxe ot kcart no eraRealty One Group Gold Standard purchase. We service would highl concierge, customized that committed to providing his photography, drone videos and stag live, laugh and Pennsylvania following – is traits that have prepared me well for aalways career in F a two-decade career as athree corporate credit are Clothes more than decades of resulti .nialpxe yeht ”,nevird pihsnoitaler lla tsujin Pittsburgh, As the Tampa regionmany expansion partner of the internateam for anyone looking t value to the buyer and the seller,” a very emotion grateful buyersmanager, and sellers ensure that each listing is presented and collections an experience that played twice annua experience under his belt. a consummate, hard-working real estate sales.” E .slaog cificeps ’stneDIANA ilc ruo oMcKAY t secivres ruo STEVEN PADILLA HAYLEY WESTHOFF JAMES NICOL Ben Kinney Team – Keller Williams’ tionally acclaimed surrounding areas ofsucces Flor Hayley says. “T initial vision led to incredible in this of Melbourne withher a suburb large role in developing excellent County, and Steven’s focus on negotiation providing The appreciat professional truly nikool nehW ”.tnereffid yrev si laed dnaestatenumber one sales who entity – in 2018 Michele closed over many sales jobs McCloskey Team at Douglas Ellima skills. she says, “it many has helped mewhen understand the very best“Also,” in customer service. “I love I’m ablebest to made exceed his grateful clients with evi about the well-being of her When speaking with Diana about what she does cus taerg dnuof ev’yeht yhw raelc s’ti ,tsapcares $20 become so entwi million in sales,Extensive and early projections show that When she’s not working –fw how tomarket work with buyers who might need toservice repair Her plans exceptional customer has received constantly closing transactions rangin knowledge, tations,” says James, when asked ude ni dnuorgkcab smany ’norahSbuyers htiW .yand rtsudsellers. ni client’s lives an In addition to extensive a abefore living, one can’t help but notice afor certain exu has played large role inwork establishing hiswhat stellar repurave posted their credit they can buy ahundreds home. I of stick with intends to co number be her climbing exponentially. Currently overnothing more than spendi the thousands to over two clear andwill constant communication and a fierce about he does a living. “o You’re part oftrusted a verywith special time in th snart sah gninrael dnindustry a ytinummknowledge, oc rof evol honesty, integrity and expert ance when she discusses working clients, and tation as an agent who can be consistently to to thank our them until they’re ready, and help them get to that ficing none and their properties average a lightnin ethic areher justown a few of the reasons behind James’ ever-Tampa had clients who were thinking of seeing local team – Ben Kinney Team their teenaged son, parti become very close with them.” ni dnuorgkcab s’ynonegotiating T dnA .etatseskills, laer otnDiana i confidently navigate his clients transacour home and point. itshe takes two or three years, Imuch become syno also brings to the table aas Sometimes has received are perhaps the best evide on through market -any butto it’s hard work that has growing andWilliams stellar reputation a reviews trusted real estate were able dobut so philanthropist earlier bek – at Keller Realty South Shore (which includes an ardent meht fo htob deplehsense sah tekof ram y t i l a t i p s o h tion, regardless of how challenging. process. We stick with them.” making my empathy during advocate the sometimes emotionallyof the positive overall experience she provides thwt team on top. who always places his customers’ needs front to get them so much more money That attitude has catapulted Hayley her husband, Carl) Michele can currently boast of table organizations, inclu .ecivres ni snoitatcepxe deecxe very nervous business is gt and center during every transaction. basically means they and can live outGr challenging transaction process that puts her clients at interest “Diana istheknowledgeable, approacha success with the MacPherson Westhoff having a business that is based upon repeat ofprofessional, America Steven’s world of real estate began at mostForce of the s( When significantly assessing in Claudia’s impressive success story, “The team are all full time made her patience a members TopThat 1% Producing Agent, in comfort. means a so lot to meaa arereferral safe in customers, her hands. perhaps personable, has endless and gener and indicator of which wo the agesurest offactors fifteen, when heinto metEmpowered), someone at is the process ,dnoyeb dna noiger ease doC eand paCassures eht gnivthem reS they theretender are the many that come play. Among by the Chicago Association of Realtors. B North Fork,” he says. “We’re in the James, who works alongside his wife, fellow agent with her time…whatever question asked her, church worked in thereal field. Impressed bywe was very easyo consumer confidence inhis the highly-competitive women affected by heredi them are herwho genial, authentic and warm personality lifluf stneilc pleh ot ereht syawla era norahS list-to-sale ratio is significantly higher tha looking our customers’ best intee and Biggin & Scott Director late Francesca Nicol, been Whenafter he’s not working, James person’s lifestyle, Steven decided he wanted to timely manne technically gave us has the most honest and trustworthy answe that puts her clients at ease, asatwell as her fierce work estate world. began in thethat t fo duorp era eW“ . sDiana’s maerd dncareer a slaoginetreal atse estate 99.1% and her listings average at my job asatwhile an advisor, much like licensed for twelve years. A true renaissance man, James’ than spending time poolside with emulate him, and began working for him his real ethic andreads sincere willingness to gotestimonials above call selling,” she recalls, “when just one of many on market, she’s notthe driven by Zillow.com numbers. s ynoT ”,ssenisub la1980’s. rrefer fo“Itnuhad omajust suostarted d Michele’s plans thean futu accountant. I’m dealing someon pre-real estate background included international two young boys. Hewith isfor also a estate company at the stints age“I’m of eighteen. Since then, Steven’s plan of duty when necessary. always there for my because my husband was which site she holds a perfect overall five-star ratin la stneilc sa ,krow rIiehad ht tuotobaleave tsaf sdthe aerpbusiness s “There are a lot of reasons,” says Michele, when asked and to add up to ten mor with their largest investment, and I tak working in television, as Steven’s onboard entertainment for who gives back to his community business has grown exponentially, and he continue grow clients,” she explains. “I just don’t up,goal no matter “My give annual is never a number,” sh iug ,gnihcaeT .ecneirediagnosed pxe elbaromwith em a cancer. htiw So for she theCruise next Lines, twenty how and her team have inspired such impreshowever is one overarchin currently oversees a team of three equally-dedicated hismy clients wi ously. I am always here for clients Carnival as years an auctioneer, and perhaps including his support of HeartKids never volume. It’s always happy clients. how challenging the circumstances are.” A recent enisub rieht fo senotsor renso rocI eworked ht era troin pputhe s CPA and management arenas.” When asked about her plans for the future, Diana gr professionals, which includes his son, Nate, and which longtime calli sive trust and loyalty. “It’s all about the client, rather her buyers and sellers wi most notably, as a contributor of comedic to where of local schools, oth thatsorship ABC - Always Be Closingamong - mentalit example of this material is a listing a client’s family ,yaw eht gnola spmuAfter b deepsher fo thusband ol a eb napassed c services aletter wideofswath of the Los Angeles region. away inShow, 2004which she decided pensive for a moment before replying. “My dre When he’s not in the office or staying than ourselves. We’re also incredibly responsive to wealth through real estate The Daily resulted in a recommenmentality that my job is to make my clien member had passed away, and the home needed es dloh eW .meht ezim im roreal mehestate t diovaanother ot tothe work hard in property theiritfuture, best he’s helped find aand newthe lifesty dation from Stephen Colbert himself. This background, Looking to the James’ plans toingive go. “I truly believe thatalways this would be to findclients perfect per their needs, and we’re looking to our extensive repairs andimprove cleaning prior to putting on interest.” Steven’s successupon is such that Fork, a significant portion of a lles ot sekat ti tahw tuoba nrael ot elpoep Tom likes to get out on the w he believes, formed a solid groundwork which continue building his business wh the market. “The be home literally needed to be shoveledshe says. service. Anotherhis factor might that if someis what I’m supposed to customer be doing,” says Diana, “but builders and create a word-of-mouth development,” business is based upon positive and a gnidulcni ,rehtegot elpoep fo lenap a teg That mentality fuels Hayley’s astonishing boating family,” he says. “I have a sa he hasfirst. built Isouth his successful sales career. recalls. “It really of the incredible out,” Claudia “So Ihard had my contractors comecustomer servic For thing goes during aname transaction, wehas work toreferral things honestly believe recognition. Committed to providing top-of-the and rate. “I have never done ad sid dna ,mrif gnireelife nignhad e ,rome tcepdoing sni emother oh boat, and I love to do a lot of fishin in and clean it and paint it and get it up to snuff. It took helped me to be able to articulate and communicate synonymous with his name. fix it and it right quickly as possible. whyNordstrom’s inmake my life haveasmade Her overarching however, remains line service – he strivesThat’s to be objective, the of the marketing,” she said. “I tried Zillow,the but sa it ”.deraperp eb ot wthat oh dnthe a stnlosses enopmI’ve oc ehexperienced t a says little while, but we didworks the off work and sold it for Long Island. Wefarrecently bough with my buyers James. ple real estate world – Steven hard toInstead stay inIconstant ourand clients referand ussellers,” tohelps friends and family and allowbeen; us to much. focus on staying her in touch I believe that me as it has always to continue providing buy iter fo gnitsisnoc sseme nisumuch b riehmore t fo noempathetic, itrop more than my seller thought he’d ever be planning able clients. to get.” and we’re on those cruising out email Cla communication with both and current after closing and service growing relationsh live our mission of adelivering dream of homeownerbuying selling home is the and sellers withpast the very best available in t wonk ot meht tnawhelp yllaicmy epseclients, norahS because dna Newport or maybe Martha’s Vineyard. More thanorhalf of James’ business is based upon repeat “He’s always on the phone,” says his son Nate. “My ship in Tampa Bay.” So, when my clients are Pittsburgh area. yaw a ni evitroppuas every r’eW“emotional .edis rieht process. no clients and referrals, an impressive achievement in the dadatis a very likable person, very approachable, he weapons is th One of Hayley’sand secret eno oN .stohs eht lltheir a llacwits nac end, yeht for wonwhatever k reason, I’m able to stay thatofwould require long 20% weeken a lot on relationship side the business. highly-competitive world offocuses real estate, andthe one that is But off-market specialist anda over of ”.ecalm reh mand eht fhelp o egathem tnavdathrough Thorough, creative marketing have Tom also He truly has solidwell connection with histwo clients, and he it.” the most the past years were off market. But A doesn’t have many of those. perhaps accurate measure ofstrategies aa job done. hard to be their Realtor story. for life.” can be advantageous for her cl played prominent roleworks inconsistency Michele’s off-market “A lot of athat has to do with my ofsuccess commuis prepared to makeFor the more best presentation High-quality professional photography is utilized exclunication,” says James, when asked how he manages abou Selling a wide swath of the Pittsburgh region, Diana especially through staging. “I’m an accre Exceptional marketing of his listings has also played to inspire such impressive consumer loyalty. “Every sively to ensure that listing is presented in its best For more i is extremely proud of her association witheach Realty call 813-52 professional,” she says. very hands o a large role in Steven’s long and successful career. No“I’m morning, and“Unlike I are on the phones 8 am, and light, andFrancesca deft,says. targeted utilization of theatinternet pl One. “They are just wonderful,” she my own for staging.” expense is spared when working withaccessories his sellers to MicheleHerndon@ reaching out to provide past and current clients with Top Agent Magazine 3 exposure, resultingandinhisquick em prepare their property, goal to achieve a “wow other brokerages, they social don’t media foster maximize a competitive relevant information, and by noon we’re out and about environment. Here the agents each other, and doing support appointments.”
DIANA M KAY
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