NATIONWIDE & INTERNATIONAL 10-21-19

NATIONWIDE & INTERNATIONAL EDITION

ADDING VALUE TO LISTINGS

TIPS ON

BREAKING INTO THE LUXURY MARKET

Welcome Home: WORKING WITH RELOCATORS IN TRANSITION

How to Cut Down on Digital Distractions and Up Your Productivity

NATIONWIDE & INTERNATIONAL EDITION Mikita & Roccanova Law Offices are proud to congratulate

Jennifer Sabodish 6

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STACY ALLWEIN 12 DAWN ANDERSON Dawn Anderson – of Dorsey

After twenty-two years in Human media, and each pr Alston Realtors in Atlanta, Resources, Stacy Allwein was target marketing an Georgia – is a hardworking, ready for her next challenge. earlyestate and often, dedicated real profes-in o Though it was a turbulentsional timewho in uses “We cover a herlike vast to industry her life, she and her husband had and every tool concern available knowledge sincere DAWN ANDERSON JENNIFER SABODISH STACY ALLWEIN developed a portfolio offorinvestarewellbeing on track to close her clients’ when achieve best i ment properties, and she helping decidedthemthan $35 the million possible real in estate the time had outcomes come to when earn pursuing her thetheir market fewe goals.

Honest, forthright and possessing a warm and 19 license and shift professional 16 “I wanted toCRUMP control $350,000.

23 20 gears.

SHARON BETH JOHNSON welcoming personality, Dawn’s attention to detail and on being featured for the State of New Jersey my own destiny,” she remembers.

“It was a huge leap, commitment to her clients worked – evenBeth long afterpainters, the always closing ha Having forJohnson plum in Top Agent Magazine! especially getting startedand in 2008, but it was to theinspire best so Beyond the office, Ranked in 2018 2019 as previously one much loyalty aS an interest in real estate, tabletwo – have both played a mortgage part in establishing her b decades in the owner might thingof I ever did.

From the start, it taught me so much of the Phoenix Fou the top ten real estate agents in a real “I’m always upfront my itagent wasn’t until herwith kids glowing reputation a trusted estate advocate. industry, and asas estatereal “and I’m cam ab aboutNorth the business.” young people facing of age and the timing wa Carolina for client satiswhat they want to hear, I tell for nearly another ten years, attractive pro She also supports finally right that she decide As the daughter of a real estate investor, Dawn’s entry faction, Brett Carraway – of inCrump order to good decis Top Agent Sharon hasmake a answering he topre-ordained. make the leap.

Sinc Today, Stacy spearheads her work under the banner serves her office’ into the industry seems almost Dawn, BETH JOHNSON SHARON CRUMP BRETT CARRAWAY major advantage over much of as have endeare CHRISTIE ASCIONE NORTHSTAR Real Estate in the one ofof the biggest investmen earning license who was borna and raised in Atlanta, hasherlong held athre and leads tightknit team service ambassador 732-705-3363 | mr-laws.com Century 21 Redwood Realty her competition.

Deeply knowlcity of Belmont – is a dedicated, want to make sure that they years ago, she mada fascination with homes and the architecture, and shehas was that includes a full-time licensed assistant, herboth son—a travel adventure edgeable about retail Expert andwitr 1301 Highway 36, Bldg. 1, Suite 105, Hazlet, NJ 07730 swift work in building a reputation for transparenc knowledgeable Realtor with an an interior designer prior of to obtaining herhave real also estatepla full-time agent—and additional Together, they andagents. lending aspects busi- touch. communication, and athe personal license in 2009.

Currently selling a wide swath of the – CONTENTS impressive work ethic.

Honesty and integrity are, in large Making certain his clients serve buyers sellers across the Frederick County, the future, ness,and hardworking, and with deep, abiding ties to As her forAgent status Atlanta Metro area, Dawn can boast of having athe busipart, the foundation of Brett’s approach, and the gratitude buyers – understand ent community, Sharonmade has forged aserves reputation as a the tours de Marylandlocal region, with inroads inBeth surrounding don’t plan onand stopp Today, clients under banner of ER ness that is based significantly upon repeat customers, trusted advocate for her many grateful buyers and sellers. media ensure Harrington Realty, Inc., where she spearheads bo his many buyers and sellers feel for him has resulted in a is of utmost importance to counties, as well.

Over the course her decade-plus career, preparing for my De 4) 4 WAYS MENTORING 17) 3 MENTAL TRICKS 25) 5EXIT LESSONS referrals, and positive word of FROM mouth, a sure sign that residential and commercial transaction.

Based Working under the auspices ofbusiness Realty Advantage driven the entirety of her through myservice. service area to t thriving businessStacy that ishas based almost entirely onoffering referrals make certain they understan she is exceptional customer UP-AND-COMING THAT WILL TAKE YOUR SILICON Dover and VALLEY serving buyers and sellers across th Pagosa in Pagosa Springs, Colorado, Sharon possesses Sharon is als repeat and referral clientele who value her experience, and her husband are from satisfied clients and positive word of mouth.State of Delaware, upfront, limiting unpleasant Beth has managed to drive the fairly unique ability to make even the most difficult hands-on in EMPLOYEES MAKES BUSINESS TOandTHE MODERNIZE AND insights, personable approach. beginning with eleven years of “A lotTO of“From that hasthe to with my desire to make entire expectations.

He isthelocal also an ofdo her clientele through repeat and referr of transactions as stress-freemajority as possible for her clients. the Rot transaction a positive experience for my clients,” says of my career, I learned how to work with people, build the years still to com YOU A BETTER AGENTBrett took NEXT LEVEL MONETIZE YOUR business—a testament to her skill and staying powe has transl his first steps towards pursuing a real estate negotiator, whichorganization Dawn, when asked how she has managed to inspire relationships, and talk them through process,” she career,” she reflects Ininthis fact, maintain her presence in previously the communi BUSINESS career back in 2006, upon graduating college.

“I and a very happy clientele.

Sharon began herfrom journey the world of real estate sa such impressive levels of customer loyalty.

“I’mam very is central todon’t Beth’s work, Ias she takes an activ says. “I’m honest, and people know me.

I just get up and exc 8) WELCOME HOME: decided21) ADDING VALUE back in 1991, when she entered the lending industry in name just two to go to real estate school,” he explains, “because hands-on with clients, andofI’m role inmy the hervery threepatient. athleticI listen sons, an disappearCalifornia after a closing.

I’m always here as aactivities resource, and to achieved success fairly quickly.

After andIn volunteer WORKING WITH TO LISTINGS & 31) TIPS ON BREAKING it was something I’d always wanted do.

I ended up When not Bret to what their needs are, and Itohe’s keep all ofworking, the focus on contributes her time area causes. describin whether twenty someone needs a recommendation for a years in that industry -working and a move to Pagosa them and what their needs are.

I’m very honest with her style, she credits efficient system RELOCATORS IN THE ADVANTAGE INTO THE LUXURY taking the test and passing.

I didn’t obtain with of his family, or on the gol contractor orUnfortunately, a hairdresser—I’m an invested member Springs and the opening her own asked responsiveness, and acompany natural as some of h them, of and even if mortgage they like house, rapport but I When don’t think my license thethis timecommunity.” because I was very busy opening a philanthropist who is a mem TRANSITION OFatIDENTIFYING MARKET In fact, Stacy was recently bestowed - the economy crashed 2008.

Badattributes. luck continued, as defining “I’m a routine-oriented perso it’s ain good investment, I’ll tell them so.” ness, Sharon business, and continuing my career the bar and restauCommerce, and is involved Sharon was in severely injured in anhas accident that her the Community Service award by the Frederick County own brokerag NEIGHBORHOOD which helped my saw business tremendously,” shi 13) HOW TO CUT 35) 4 WAYS TO WIN THE inbeen and out of hospitals for surgery for almost two years. who share he says.

“It’s one of my biggest strengths as an agen rant industry, which I’d in since I was nineteen zations, including those that Association of Realtors.

“I love the fact that I’m able Dawn’s egalitarian business ethos ensures that this AMENITIES In 2011, she regrouped and set her the is alsobuying oneservice of thehowever, most valuab is o to help their goals atCommunication the same time I’m focus and dedication toon excellent transcends of others his sonachieve in 2015, however, and hissights Children’s Hospital.

DOWN ON DIGITAL years old.” The birth BATTLE AGAINST things in this business.

I’m a people person, and I’ and selling side of real estate, and again thanks to her providing her price point.

“I treat everybody the same, regardless of mine,” shethat says.

“I love the him entrepreneurial flexible schedule would allow DISTRACTIONS AND desire UP for a moreachieving PROCRASTINATION good-natured—those qualities show in my and work.e indomitable work ethic and unique talents found an caring which market they’re in,” she explains.

“Everybody spirit of being a Realtor, but I couldn’t be happy in an with his family provided the impetus Continued on other the like connecting, talking and growth gettingsynonymous to is know impressive level of success.

YOUR PRODUCTIVITYto spend more time gets the same exceptional experience.” industry that didn’t allow me to help others too.” and helping their goal.” to give real estate another shot. In 2016, he jumped into them aretoward afootachieving to expand his bu

BRETT CARRAWAY

www.

of Sharon’s business is generreal estate with both feet,Currently, finding almost almosthalf instantaneous support that expansion, Br When listing properties, Stacy and her team nowordBeth When listingleave properties, no deta ated by referrals, repeat customers and positive of leaves success through the enormous sphere of influence and agents, but only those who unaccountedearned for. Allin homes are showcased in thes Phone 310-734-1440 | Fax 310-734-1440stone uncovered.

Applying the tenaciousness mouth; an impressive achievement in the highly competTo learn m contacts he had accrued his many years living and ethos.

His primary objective finest light through high-quality photograph the early over yearsreal of her career, Stacy ensures listings arewith itive estate industry.

“A lot of it has to do the mag@topagentmagazine.com | www.topagentmagazine.com followed by exposure across the leading onlin email Sta working in the Charlotte area. continue providing his clien disseminated across morelike than 850+ listing platforms, fact that Iprior really people,” says Sharon, whenBeth asked listing platforms, where enjoysispeaks visibili No portion of this issue may be reproduced in any manner whatsoever without consent of the publisher.

Top Agent Magazine visit AllweinTeam ofan customer service that is th in addition to exposure across local publications, social how she has managed to as inspire suchagent. impressive premier FromTop there, strategic pricin published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of apublished materials, Agent Currently selling a wide swath of territory in both North amount of loyalty and trust in her clients.

“To be in this placementorinchange local address, publications, Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. To subscribe send and awarene business, you really have continues to care about people, and I do. and South Carolina, Brett’s success story inquiry to mag@topagentmagazine.com. Published in the U.S. I really enjoy helping fulfill theirtoreal to grow with each passing year, and in addition a estate dreams.” thriving business, he has also received numerous other There are, of course, many other reasons Sharon’s clients Top Agent Magazine For m awards and recognitions, including membership in and feel confident in referring their friends family to her. p former company RE/MAX’s Platinum Club, the 2017 Sharon’s own experiences with home renovation have

https://www.compass.com/agents/chicago/ www.

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BRITT LOPEZ 27 ARASH KHALATBARI

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When Britt Lopez entered

PAMELA MULLIN

Britt also exceeds expecta

Pamela Mullin did not antici Arash Khalatabari bringstheareal estate honest transparent, everything else prof fall marketing. utilizes fieldand full-time career in realShe estate, but after diverse wealth of knowledgeinto2002, she Considering the business is exclusively driv showcases herthelistings on hit the ground of working in non-profit also believes inestablished the power running. “For about 8referrals, years seling his role as a real estate profesof-mouth he has firmly and education spher and focuses premarketi my realsteward estate of sional. After earning his prior law to that, a reliable hisready clients’ most was foron her nextvalua chal Having been in the region sf agent kept telling me I needed LOPEZ ARASH KHALATBARI degree at BRITT PAMELA MULLIN A lover of design, Pamela the University of connections local Realtor to be in this business,” she working as toaenjoys stager prep California, Hastings Collegeexplains. of Beyond thefinally office, the Arash most time word about her propertie When Britt homes for sale, but quickly the Law with a tax concentrafamily ones, and is currently in started, she knewand it loved was ized that she had a desire to f ROB REINMUTH 37 REBECCA POWELL 33 34 SONG ZHANG As Britt continues to grow the perfect career for her, tion, he went on to expand his of teaching his six-year-old daughter ho the property through its never loses sight of why she allowing endless growth and opportunity.

A true people After working in banking it finally sold for more than skillset through license as a broker.

Today he unites tennis.

As a family man, he also enjoys gro that the Pamela majorityearned of When herher business isback based Top Agent Rebecca Powell be the fact process. licenseZhang in tho Song set2005, out to first place.

“It’s the human person, Britt loves every aspect of her work, and can’t and investing in real estate definitely recommend Rob fo on referrals and positive word of mouth, an impressive – of Keller Williams Realty these talents as a broker associate involved in sales and to restaurants and hiking theshe wasfavorite history. “From the beginning, knewhome, I had maB purchase her Ifirst ofworld the relational side in exper my w imagine anything else. she serves the east experience for Today, years,right Reinmuth in area, achievement inRob the highly competitive of realthe estate.

Integrity Lakes indoing Minneapolis career move,” she remembers.

“IArash wakequesup was overwhelmed with acquisition and property management. idyllic scenery.

As for the future, and people’s lives.” area anddeeply has starteddecided her own brand called East and today getexcited his license expert advice and – is a Dallas hardworking, tions andpassionate anxieties as tonegotiat how to to work, Iplans am about my company have big for thesays years ahe Dallas Real Estate Group under Dallas City Center, and become a Realtor.

It of that has to do with my marketing,” knowledgeable and trustworthy “I think a lotand navigate the process.

Luckily, enjoy that each day is different and brings dif ® Known for his communicative, client-centric style, with expand their presence in future, Marin REALTORS . After many years out inintend the business, she turned toasked betoone of Looking towards the R Rebecca, when how she has managed to inspire Realtor who is truly committed she was paired with an agent SONG ZHANG challenges.

I’ve never looked back and look forw REBECCA POWELL ROB REINMUTH such an impressive level of consumer loyalty.

“It’s just to helping every single one of has built a loyal following, with 80 percent of her his best decisions.

“After building his team and even a focus on problem-solving and knowledge-building, bolster their who operations. could field every question many years in growing theI’ve industry.” above and beyond what seen outmore there.” Fierce her manyclients grateful buyers and or well about two“In years I was pretty handle Bu being repeats referrals.

2018, I had my along Arash has earned accolades and a proven track the way, transactions. and who’d soon negotiating skills and her all-encompassing understanding sellers achieve their real estate client successful, Iher started a always wants to continue to h first second generation who isbecome thesoson of a couple mentor.

Inspired byher her work experience and record to match.

Serving San Francisco, inexplains. addition Now, with aalso host of and insight Today,trends Pamela spearheads under thethe bt of she local market play aexperience large role in her goals. Rebecca – whose incredibly successful company,” he That company is called have fun in life,” Rob says.

T I helped manybusiness years ago,” explains. opportunities realInternational estate can afford others, she decided of Sotheby’s Realty, where she continuing and ever-growing success story. a foundation of honesty and Acquire integrity – has absotorests theonregions of Marin County, the East Bay, and the Arash Khalatabari considers what he enjoys Homes, Inc. Based in Colorado he’sThatinto daily life, heand started a toclients earnSprings, her license. washis five years ago, today inassisting thefield.

Cape “I Cod area, with a business special foc lutely earned areas, her sterling reputation as hundreds agreat Realtor who surrounding Arash manages of properhis chosen like that this strides, and a team of five ‘Do Something with Rob Rein A made mother of four, Britt hashas a natural ability to take care Song Zhang hasconsidered established herself as professional to Cape. be when assessing consistently places her clients’ needs front andtransactions, center Another the Upper Back in 1970, Pamela’s parents b on his with 14element other agents in theof people toworking invite him to doclie som ofhim others.

“My personality is calm, even inher times ties for a range of clientele both domestic and abroad. skills,” he says.

“I enjoy leader in community, complete with a with reputation success would be the focus and importance during every successful transaction. company. Together, the Rebecca’s summer home in the area, and thirty years ago, she company wide region peak with 16of people some stress. I he always wantowners, what is best serves for myalocal clients,” she strategies savvy investment and personal touch.

Because his skillsets are diverse, offers problems, and all my and knowle she places for on her community, a focusCod thatayear-end. translates the move tocounlive focusing on concert.

Cape of Colorado, including El Paso, Teller, Douglas I just want to Accord have f says.

“It’s a lot of communication and guidance.

Their philanthropic efforts.

Chief them is Prior to becoming licensed realfull-fledged, estate agent, Rebecca had into multipleplace. investors, and a tenants one-stop-shop It requires lotphones. ofamong skills to fillanythi this she is well-versed inatheir the inventory, communitie ties and more. ofsure his business comes there’s life is multiple important toAround me soher Ihalf make to take good care Today, Song leads ait team ofon, seven asIfthe head her ardent support – much of hands including as a of a long and lucrative career working with Fortune service. “I focus on one thing, and that’s real estate,” legal compliance, management, and comm amenities of the region.

This expert knowledge c from referrals andthe repeat clients. own know, it’s sellers, that funand is important ofan them.”

During transaction, Brittbrokerage. is member there every Serving investor Board of Directors - of the buyers, non-profit Boundary 500 companies, in a sales position as Account Manager in handy when guiding those seeking high-end re heto says.

“IMotor believe you should have knowledge and toand assuming the role of Realtor if an of thetheway, answering questions making Advisory Committee, which organizes volunteers the Ford Company, and step finally in world of Waters clientele across sure North Jersey—particularly the own areas shopping fortrails summer homes, otherwise “Ibusiness. would sayIt’s the In reason they keep coming back is inin No matter how much heIt’s grows they feel supported. experience in as alla aspects of the the most theCity, next step buying ororselling. alo to maintain backpacking the Boundary Waters manufacturing Market Development Specialist. oftake Jersey Hoboken, Short Hills, and Marlboro. because being an investor-based Realtor in the past, every minute of it.

“What I lik to make a move into this idyllic coastal area. “ Canoe Area Wilderness inmanaged collaboration with the the U.S.more 2006, Rebecca decided to in takea stock and begin There, she has to drive than 60% of important investment person’s life,looking and people position, but every day, it’smore all e I have a unique mindset,” he explains.

“I usually can play monopoly in real life.

I sharing our community, and I think it’s one of the Foresteach Service. at the possibility of redirecting her Notcareer onlyfocus. does “With Britt ensure buyer andreferral seller is repeat and clientele alone. Prior to her career have to trust you and your word.” rewarding.” get them bottom dollar when helping them buy, andin the their homesshe for says. top dollar and beautiful places world,” Likewis all the ongoing changes in the manufacturing world,”

REALTOR Vendors and Real Estatein above Companies— getting what they want, she also goes and beyond real estate, Song built a career as a data analyst getthethem 15-20,000 more per house than other system. a really exciting pr towards thedoing future, Rebecca’s planIt’s isthis to continue she recalls, “I was inspired to reinvent myself, become a Looking has built a business exclusively driven by experepea to can make process smooth.

“I find myself many on Wall Street, and she parlays practical GetMentored Nationwide & International exposure! agents would get them when they sell.”

With years growing her business so she can help as many people as she Realtor, andby to set outof to develop my own market because one the best in the industry, Manzar referral clientele who rely upon her insight, counse rience she whenexplains. leading her clients to the closing table. things that aren’t actually real estate,” Top

experience purchasing properties himself, Robunparalleled is real estate and I’ve to“Buying do so with the level customer my academic background degree is inEstate Marketing” candor as they navigate the buying or proc Azari, the founder of and Epic Real Asso Inc., or selling is of one of selling the biggest “I of help people&pack andcan, clean. done things you service that has become her stock in trade.

“Our clients able to provide honest insight and knowledgeable “It’s about as lives,” a person, just as an aI purchases inconnecting my clients’ shenotsays, “and think you would do as a real estate agent.

That the company offers a world rangeofdon’t of estate services and valuetrust“Being us,” says “and we’ve builtphilosophies. our reputation“Real es Rebecca’s ascension in the real was his rapid, opinions for clients. an Rebecca, investor helps Pamela says of Imy her guiding remember when purchased my first home.

I had so just reflects my attention to detail.

I’m there with Agent Magazine is seen by Real Estate Agents and adds, including accounting services, rent that. Realheestate has a Rob very emotional element to it. and she found success almost immediately out of collection, the onservice,” me provide exceptional firstexplains. and foremost relationships, and many questions, butabout my building agent answered the phone clients, walking side by side and helping them in every abouthis people, and truly connecting with them. It’s gate; she was named Keller and Williams’ Rookie of the Year maintenance services, resale options.

Likewise, also sets himself apart It’s through video production and guided me.

I do theare same thing for clients. client and transaction different.

It’smy important Brokers in every U.S. city and Internationally! aspect.”

This is one ofincredibly the reasons clients become rewarding.” in 2006.

“I built my business with a focus on community, company, which specializes high quality they use the best apps in thesoindustry thatasappeals to ina creating I’m there for them no matter the hour, and because of know my market and my community, and I do co close to her, she is truly part of their lives for my brand, public relations and marketing,” she his recalls.

For more information footage for listings.

The videos are posted on background, my research-heavy I’m More able to provide San Francisco’s citizens, and to they myself anthe expert than thos months.

“I want makeboast sure I treat people way in I those regards.

A steady string of tech-forward other awards and recognitions have social media and YouTube, featuring droneinformation.” shots and please call 214 the best have know your client. Sometimes transactions to be treated.

I’m never outto for myself; a followed 100% rent rate.want What’s more Arash, in looking since, collection far too numerous to mention here, Please contact walkthroughs of but each property. email but britt@eastdal it’s our job to lis I’mhelps always looking outsource for them.” under difficult circumstances, which include multiple recognitions as a Super Real his project management outfit, investors Likewise, Song is an investor herself, and understands Estate Agent

by Minneapolis/St. Paul Twin Cities what their needs are. That’s why trust is so impo mag@topagentmagazine.com After the transaction, clients lovehome to spread theand word opportunities in the open marketplace and coordinate values strategic pricing.

“I do everything Business Magazine.

I’m honest, transparent, and my clients know aI Cop about his work. One client said, “Rob helped us clients sell in selling or choosing theI’m projects from start to finish. can to help my right or call 310-734-1440 for

an interesting mountain cabin property of “I help them make the most of property,”outside she says.

Currently working with both her son and daughter – Manitou Springs.

Because of his knowledge of the area exceptional both – Rebecca has distinguished the transaction by making sound SomeRo of Forinvestments. more about Arash rankstalents, communication above “My video responhis all. wonderful presentation of thelearn cabin— herself in the real estate industry as a and consummate, detailthe people I’ve worked with hadplease been able toKhala happily To more about Arash call 719-2 sibility to keep the of including communication open,”attracted aerial and views—we both local and together over the years.” When orientedisprofessional wholines also possesses a warm retire after working Rob@acquire more about Rebeccaemail Powell, email arash@epicrea.com, out-of-state buyers. multiple offers and heengaging says. “We wantthat to instantly protectsets our reputation and wereceived do Formarketing personality nervous buyers and We Song preps each listing prior to please https://azaripm.com/about/real-estate-team/ call properties, 612-703-8975 or email sellers ease. Perhapstothegive best measure of the care. excellent visitbefore his website here, or call 9 byatcontinuing great client If you’re market exposing homes across a range of listing Top Agent Magazinethat 3(415) Rebecca@RebeccaPowellHomes.com customer service that Rebecca provides her clients would Copyri

ad rates and information.

4 Ways Mentoring Up-and-Coming Employees Makes You a Better Agent In the world of real estate, there are always new agents joining the ranks. Even if you’ve been practicing for just a few short years, you’ve likely learned your fair share of lesson along the way. As an agent, much of your working philosophy is derived from first-hand experience and your work on the ground. This means that new agents are less prepared for the inevitable curveballs of the industry. That’s where you come in.

While mentorship is often pitched as a relationship that solely benefits the mentee, there is actually plenty to be gained from becoming a mentor. After all, personal growth goes hand-in-hand with professional growth, and becoming a mentor asks agents to thought4

fully explore and demonstrate their own ideologies, practices, and rationale. With that in mind, take a look at some of the benefits of mentorship below, and you’ll get a sense of why counseling new agents can be a boon to your own business.

Teaching lessons to others reinforces your own professional values.

Showing the ropes to young agents is a great way to brush-up on your foundational skills.

Verbalizing and demonstrating processes, or walking through the rationale behind negotiation tactics—all cause mentors to think through their established practices and outline in detail why they’ve chosen this route over an

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alternative. This helps older agents fine-tune their routines, while getting back in touch with the critical thinking that went into constructing those habits.

Mentorships allows you to see the big picture.

surely sharpen your ability as the head of a team. What’s more, you’ll be building skills of empathy, understanding, teaching, and constructive criticism. Working on those skills will better your practice and your ability to lead in your office.

After a lengthy industry tenure, it’s not uncommon for battle-worn agents to lose some steam and begin to burn out. By devoting some time to mentoring up-and-coming agents, you’ll get back in touch with your early days, remembering the excitement, the trials, and the hard lessons gleaned. Spending time with the next generation of real estate professionals can reinvigorate your practice, as seeing the business from the eyes of an eager amateur can inject energy into your working life.

You’ll benefit from seeing things from a new perspective.

Just as working with young agents can help you remember your career’s big picture, you may also benefit from working alongside someone with a new perspective. Young agents bring a different set of skills and awareness to their work, and established agents can benefit from a fresh take. If technology isn’t your strong suit, or you’re interested in tapping the Millennial homebuyer market, working with a younger agent is an excellent way to see through fresh eyes.

Mentoring young agents makes you a better leader.

As a mentor, you’ll often direct the flow of your professional relationship—figuring out which issues to tackle, making an agenda, and imparting lessons in a clear way. These are all characteristics of a leader, and acting in a position of authority as mentor can Top Agent Magazine

While some may balk at the time commitment or energy required to take on a mentee or two, you might consider it an act of ongoing education or professional development. While your mentee will undoubtedly benefit from access to your expertise, there’s certainly much to be gained from taking the time to cultivate tomorrow’s real estate leaders.

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JENNIFER SABODISH When speaking with Top Agent Jennifer Sabodish, one can’t help but be caught a little off-guard. Not only by her incredible industry knowledge and the concern she projects for her clients - but also by her overall, infectious enthusiasm for what she does for a living. As a highly successful Realtor who works with Keller Williams East Monmouth in Shrewsbury, New Jersey, Jennifer has set the standard for excellence in customer service. Her attention to detail, hands-on approach, and willingness to always go the extra mile for each of her many buyers and sellers has translated into a stellar reputation as a trustworthy, hardworking and honest real estate advocate.

Jennifer’s journey technically began many years ago, when her love of homes first motivated her to obtain her real estate license, a license she soon relinquished because it conflicted with her then-career in finance. In 2017, however, she had left the finance world, and was in the midst of buying her own home when her real estate passion was reignited. Once again obtaining her license, Jennifer set about building a real estate career anyone would be proud of, helping her many clients achieve their real estate goals in New Jersey’s Monmouth County.

The truly exceptional customer experience Jennifer provides has translated into a business that is comprised nearly entirely of referred clients, a true barometer of excellence in the incredibly competitive and often fickle real estate world. “I’m extremely thorough,” says Jennifer, when asked how she has managed to inspire so much trust and loyalty amongst her clients. “I think that is what keeps them coming back to me and referring their friends and family. I’m present for every aspect of the transaction, for both my buyers and sellers, whether that’s the appraisal, or the inspection or at closing. I’m with them every step of the way, from the beginning until the end.” Raised by a law enforcement officer, Jennifer was taught from a very young age to always strive for greatness, and to never settle for mediocrity in any endeavor, and it is with this philosophy that she approaches every element of her career.

Other factors include Jennifer’s upfront, highly detailed explanation of each of these steps that educate her clients and limit unpleasant surprises and much of the anxiety inexperienced buyers or sellers might be feeling. “I’ll prepare a binder for them, that details everything from A – Z,” says Jennifer. Another element to be considered when assessing Jennifer’s rapid ascent in the industry would be her enjoyment of the negotiation process, something many other agents find unappealing. Expert, cutting-edge and thorough marketing also plays a pivotal role in the lucrative outcomes she achieves for her clients, and – though some might call this a trivial consideration – highly customized closing gifts that far transcend the typical (and typically boring) fruit or muffin baskets.

“I’ll give them gifts like Ring doorbells, things they can really use,” says Jennifer. “They remember that.”

The appreciation Jennifer feels for her clients – an appreciation she makes certain they are aware of – is absolutely reciprocated, as is made evident by the glowing reviews she has received, including those on Zillow.com, on which site she holds a perfect, five-star overall rating.

“Jennifer is the most capable agent we have ever worked with,” reads just one of these, and “Jennifer is everything you could want in a real estate agent,” says another.

In Jennifer’s spare time, which is limited, she cherishes nothing more than spending time with someone that she calls “my best friend and biggest support system,” her mother. Whether it’s dining out, gardening or just simply going bowling, any time together is special for them. As a regular fitness fanatic, Jennifer can also be found working out at local gyms and competing in or attending fitness competitions.

The future looks incredibly bright for Jennifer, and among her goals are to obtain her Broker’s License (she’s already begun studying for it), and to eventually open her own company. Most important, however, is her primary objective: to continue providing the residents of Monmouth County with the incredible, unparalleled customer service that has quickly become her calling card.

For more information about Jennifer Sabodish, call 732-796-5033, email J.Sabodish@gmail.com, or visit jennifersabodish.com www.

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Mikita & Roccanova Law Offices are proud to congratulate

Jennifer Sabodish

on being featured for the State of New Jersey in Top Agent Magazine!

732-705-3363 | mr-laws.com www.

1301 Highway 36, Bldg. 1, Suite 105, Hazlet, NJ 07730

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Welcome Home:

Working with Relocators in Transition People stage moves for all sorts of reasons.

From the joyous and pre-planned, to the unfortunate and unexpected, new chapters begin with the help of an agent. When you’re working with buyers from a different region, state, or country, the typical complications of a transaction can be compounded. So, what’s a savvy agent to do?

For starters, envision the big picture. Relocators have extra obstacles between them and 8

their dream home. They don’t necessarily know which neighborhoods are ideal for their lifestyle, what they should budget for utilities, what type of homeowner’s insurance is ideal, or how they can tour, let alone close, on a house from afar. All in all, it’s a tall order, but if you can manage a relocation transaction successfully, you could tap into a sizable pool of clientele. Think of it this way: if you’re the shining star of a relocator’s moving process, their word-of-mouth praise could be

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exponential. Likewise, a winning reputation within that client’s corporate sphere could lead to lucrative, stable referrals and partnerships for years to come. Here are a few key ways to help clients navigate the relocation process with minimal stress and maximum results.

Create a full-scale timeline for you and your client that makes expectations clear.

Moving is already one of life’s biggest stressors, but relocations have a dozen more moving parts that your average deal. Consider creating a master-plan of sorts to help you and your client visualize the steps required to achieve success in the midst of a relocation.

Even from afar, your client will be able to refer to the roadmap you’ve set. Likewise, this makes sure you and your client are on the same page regarding expectations, timelines, and checklists. Assemble an articulated, overarching gameplan also helps demystify the process and lower stress. Instead of clients wondering what’s next, what’s needed, who to call, and when to be ready—handy guidelines of your own devising will be at their fingertips.

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Attune your communication style so that nothing goes overlooked or miscommunicated.

Establish early on how your client prefers to communicate and which methods should be excluded. Also, make sure to outline what timeframes are ideal to communicate in, and how often they expect to hear from you with status updates or follow-ups. Some clients might prefer a more hands-off approach that lets you manage most details behind the scenes with updates only when progress is made. Most clients in the midst of a serious relocation, however, will prefer to be in touch more frequently. Customizing is key. If they prefer text messages and emails over calls, that’s a helpful detail to know from the outset. If they prefer face-to-face video chats or can only speak after business hours—those are also key parameters to work within. The less mystery and hassle, the better.

Be a local resource with vetted recommendations and vendors on-hand.

Relocating homeowners may not know the best neighborhoods and their amenities, or where the best school districts are, which areas are high-traffic, or where their dollar might stretch a little further. Identifying your clients’ goals can help narrow this field, but you’ll also want to be careful not to overwhelm them with information. After all, they’re taking on a huge life transition and making a move as an outsider. You’ll want to serve as a onestop-shop who can remove some steps and stress from their organizational obligations.

Have a contractor who can get a head-start on home projects while clients make the move?

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Excellent. Or, perhaps you can provide an out-of-state agent referral so that clients can sell their existing property in a timeline that works in conjunction with their new purchase. Make yourself a community expert and a connector, and you’ve won a client— and their referrals—for much longer than a single transaction.

Think outside the box when weighing variables.

Relocations aren’t your typical transaction.

You’ll need to do a bit more planning to avoid pitfalls along the way. For instance, have you considered how you’ll tour homes with clients if they live hundreds of miles away?

Are there time zone differences to factor in?

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If clients are relocating from another country, are there any special visa or naturalization considerations? How will their belongings travel? Are there pets to relocate? There are plenty of questions to ask and plan for, but the key is to be communicative and thorough up front. The more information and planning time you have, the smoother the transition will go.

There are certified real estate agent designations you can pursue that set you apart for your experience when it comes to relocations, but in lieu of those—arm yourself with the planning details and methods that will make your client a raving fan. In the process, you’ll up your game, create a happy client, and hopefully field similar business for years to come.

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STACY ALLWEIN After twenty-two years in Human Resources, Stacy Allwein was ready for her next challenge.

Though it was a turbulent time in her life, she and her husband had developed a portfolio of investment properties, and she decided the time had come to earn her license and shift professional gears. “I wanted to control my own destiny,” she remembers. “It was a huge leap, especially getting started in 2008, but it was the best thing I ever did. From the start, it taught me so much about the business.”

Today, Stacy spearheads her work under the banner of Century 21 Redwood Realty and leads a tightknit team that includes a full-time licensed assistant, her son—a full-time agent—and additional agents. Together, they serve buyers and sellers across the Frederick County, Maryland region, with inroads made in surrounding counties, as well. Over the course her decade-plus career, Stacy has driven the entirety of her business through repeat and referral clientele who value her experience, insights, and personable approach. “From the beginning of my career, I learned how to work with people, build relationships, and talk them through this process,” she says. “I’m honest, and people know me. I don’t just disappear after a closing. I’m always here as a resource, whether someone needs a recommendation for a contractor or a hairdresser—I’m an invested member of this community.” In fact, Stacy was recently bestowed the Community Service award by the Frederick County Association of Realtors. “I love the fact that I’m able to help others achieve their goals at the same time I’m achieving mine,” she says. “I love the entrepreneurial spirit of being a Realtor, but I couldn’t be happy in an industry that didn’t allow me to help others too.”

When listing properties, Stacy and her team leave no stone uncovered. Applying the tenaciousness earned in the early years of her career, Stacy ensures listings are disseminated across more than 850+ listing platforms, in addition to exposure across local publications, social Top Agent Magazine

media, and each property’s unique website. Likewise, target marketing and premarketing ensure buzz is built early and often, in order to secure buyers in short order.

“We like to cover all our bases,” Stacy stays. “We use every tool available to us.” This year, she and her team are on track to close roughly 125 transactions and more than $35 million in volume. To date, homes fly off the market in fewer than thirty days, at an average of $350,000.

Beyond the office, Stacy gives back through her support of the Phoenix Foundation of Maryland, which serves young people facing addiction during their school years.

She also supports the Alzheimer’s Association, and serves as her office’s Redwood Gives Back community service ambassador. In her free hours, she most enjoys travel adventure with her husband of twenty-nine years.

As for the future, Stacy is just getting started. “I don’t plan on stopping anytime soon,” she says. “I’m preparing for my Delaware real estate license, to expand my service area to those communities there,” where she and her husband are building a vacation home. Finally, with eleven years of insight behind her, Stacy considers the years still to come. “I can’t imagine having any other career,” she reflects. “I feel so fortunate that every day, I get up and am excited to do what I do.”

To learn more about Stacy Allwein email Stacy@C21Redwood.com, https://www.compass.com/agents/chicago/collin-wasiak/ visit AllweinTeam.com, or call (301) 606 –6716 www.

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DAWN ANDERSON Dawn Anderson – of Dorsey Alston Realtors in Atlanta, Georgia – is a hardworking, dedicated real estate professional who uses her vast industry knowledge and sincere concern for her clients’ wellbeing when helping them achieve the best possible outcomes when pursuing their real estate goals. Honest, forthright and possessing a warm and welcoming personality, Dawn’s attention to detail and commitment to her clients – even long after the closing table – have both played a part in establishing her glowing reputation as a trusted real estate advocate.

As the daughter of a real estate investor, Dawn’s entry into the industry seems almost pre-ordained. Dawn, who was born and raised in Atlanta, has long held a fascination with homes and architecture, and she was an interior designer prior to obtaining her real estate license in 2009. Currently selling a wide swath of the Atlanta Metro area, Dawn can boast of having a business that is based significantly upon repeat customers, referrals, and positive word of mouth, a sure sign that she is offering exceptional customer service.

“A lot of that has to do with my desire to make the entire transaction a positive experience for my clients,” says Dawn, when asked how she has managed to inspire such impressive levels of customer loyalty. “I’m very hands-on with my clients, and I’m very patient. I listen to what their needs are, and I keep all of the focus on them and what their needs are. I’m very honest with them, and even if they like a house, but I don’t think it’s a good investment, I’ll tell them so.”

Dawn’s egalitarian business ethos ensures that this focus and dedication to excellent service transcends price point. “I treat everybody the same, regardless of which market they’re in,” she explains. “Everybody gets the same exceptional experience.”

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One major factor – among many – to be considered when assessing Dawn’s success story would have to be her comprehensive and expert approach to marketing her listings. Professional photography is utilized exclusively, as are old-school postcards, both of which showcase each home in its very best light.

Deft utilization of the internet and social media, agent caravans and open houses all ensure each listing is then seen by as many potential buyers as possible, resulting in quick sales for top dollar, not to mention happy clients.

When she’s not working – which is rare, she admits – Dawn enjoys working out, playing tennis and hanging out with family and friends as much as possible, and preferably outdoors. She is also very active in her community, and supports multiple charitable organizations, including the Ronald McDonald House and the Covenant House of Georgia.

“I’m really passionate about people, and helping them,” says Dawn, her sincerity obvious. “I love helping them make their house a home; helping them with design ideas, and to see the potential of a home they’re looking at. I also really love when we all get to the closing table, it feels like such a win.”

For more about Dawn Anderson, please call 404-433-7849 or email DawnAnderson@DorseyAlston.com Copyright Top Top Agent Agent Magazine Magazine

How to Cut Down on Digital Distractions

and Up Your Productivity As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you’re fielding round-the-clock questions from clients, it’s only natural that you’ll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message— Top Agent Magazine

it can feel impossible to untangle yourself from the worldwide web.

As a professional, you may not be able to withdraw from the digital world completely, but there are a few techniques you can use to limit your extraneous digital distractions and streamline the time you spend online. After all, it’s entirely common to faithfully begin one task and then

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GEORGIA EDITION

get unexpectedly drawn down the digital rabbit hole. To save yourself time and virtual burnout, here are a few ways to unplug, recharge, and make the most of your time online and off.

Focus on one digital task at a time.

While multi-tasking may seem like a sound approach to productivity, this method usually results in surface-level progress across a few tasks, rather than reaching the finish line on any.

Instead of opening multiple tabs and trying to do it all at once, hone in on one digital task at a time. Have emails to return? Allocate an hour to work exclusively on this to-do list item. Need to post a new blog entry? Pencil in a dedicated half hour. If you focus on one task a time and exclusively devote your energy and productivity to it for a set period, you’ll make a far bigger dent in your list of duties for the day.

Give yourself a curfew.

In the real estate business, the hours may seem never-ending, but if you don’t want to slow your productivity with fatigue, you’ve got to set some boundaries. Try setting up a digital curfew for yourself and put your phone away after a certain hour. Devote an hour or two before bedtime to time away from your computer and your phone—read a book, prep your lunch for the next day, or try a round of mindful meditation. Carve out space and time to disconnect from your technology and stick to the habit. By morning, you’ll be refreshed and ready to dive back in.

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Mute social media notifications and create dedicated check-in times instead.

Instead of taking a reactionary approach to social media—waiting for the dings and pings that lure you back to your screen—try muting some of your social media alerts and instead dedicate three timed windows per day to check-in on your timelines and engagement. If you’re constantly interrupted at unexpected intervals when someone likes a post or leaves a comment, your whole workflow can be derailed. Instead, unchain yourself from the instant gratification of responding to every buzz and beep your phone emits. Systematize your professional social media life and you’ll stay organized and on task.

Keep your inbox organized.

While it may take some time and effort to create a sorting system for your email inbox, it can go a long way to limiting distractions and stress. Create folders and an organizational flow and every communication will have a place and a priority.

That way, when you open up your inbox and have to go digging for old emails or exchanges with past clients, you won’t have to waste time sorting or feel overwhelmed by the clutter. If everything has its place, you’ll have an unobstructed, streamlined canvass to conduct business from.

Digital distractions don’t have to derail your day or sap your productivity. Email, internet, social media—all are tools to be commanded. With the right planning, understanding, and consistent execution, you’ll be able to wield the power of each without the downside of distraction.

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CHRISTIE ASCIONE Christie Ascione earned her license after moving to Chicago back in 2003. From the start, she approached her work with a listening ear, prioritizing interpersonal connections above all.

In the sixteen years since, she has also built a reputation for her regional knowledge, proven track record, and lasting relationships.

Today, Christie heads a tightknit team that serves the greater Chicago area. While she is based in the North Shore, transactions take her across the city—from Wicker Park and Bucktown, to River North, West Loop, and Lincoln Park. Christie manages to drive 95% of her business through repeat and referral clientele, many of whom have returned to her several times to guide them as they evolve from starter condos to dream homes.

“Real estate is a relationships business,” she says. “I really pride myself on getting to know my clients well, and we stay in touch even after the transaction is over.

By working together and listening, they learn to trust me, and I’ve gone on to buy and sell multiple homes for the same clients.” Applying her many years of experience, Christie is able to hone in on her clients’ goals and tailor results accordingly. “I’m quite good at listening to and figuring out what my clients want and need when they’re searching for something,” she says.

“Even when delivering on the sales side, I make sure I communicate with my clients so that they understand our pricing strategy and the steps ahead in the process.

It’s all about being able to trust your agent and fostering that relationship.”

When listing properties, Christie leverages her banner company’s wide range of tools. Before properties make their debut on the MLS, they’re documented to the fullest with professional photography, then make the rounds of private listing networks to drum up early interest. Christie also cultivates a strong social media presence, and wages ongoing campaigns on Facebook and Instagram. “We’re really tapped into where people 16

are spending their time online,” she says. As a result, she closes an average of forty transactions yearly about $20-25-million in volume. Typical price-points of listed and purchased properties are in the $700,000 to $800,000 range, while homes usually close in 30 days or less.

Beyond the office, Christie and her husband are very involved in the various activities, sports, and schools of their four children. Christie serves on the Teacher Appreciation committee and supports her daughter’s travel soccer team. She also sponsors the home rink of her sons’ travel hockey team, while her husband helps manage. In her free hours, Christie enjoys time spent with family and loved ones, visits to the beach, and cycling.

As for what’s next, Christie intends to keep growing her team and imprint steadily, year-over-year. Now, with sixteen years of insight, Christie Ascione considers what she enjoys most about her chosen career. “I really enjoy helping people navigate this big moment in their lives and guiding them toward the best choices for their families,” she says. “Whether they’re moving into the city or out of it, finding the right school district, or growing as a family and upgrading—there’s nothing more rewarding than working to understand where they want to be and getting them there.”

To learn more about Christie Ascione email cascione@atproperties.com, visit her website here, or call (773) 655–7156

https://www.atproperties.com/agents/1256/christie-ascione

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3 Mental Tricks That Will Take Your Business to the Next Level It’s no secret that running a successful business requires careful planning and a tireless work ethic. Beyond those obvious ideals, it also takes the right mindset in order to capitalize on professional opportunity. In the world of real estate and mortgage lending, mental fortitude is a major component to reaching the next Top Agent Magazine

level and achieving longevity in a sector that requires so much self-discipline. With that in mind, we’ve compiled a few key mental tricks you can employ to reinvigorate your working philosophy. Incorporate these techniques into your daily mindfulness routine and your business will surely benefit.

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1

Visualization helps you work efficiently and keep your cool.

This may sound like one of the oldest tricks in the book, but there’s a reason why Olympic athletes and those serving in first-responder positions use visualization as a time-honored mental technique. Not only does visualizing your daily tasks help you organize your mind, but it amps up your ability to focus on what’s important. Visualization also helps reduce stress in the moment, since you’ve already created a mental expectation of the task ahead. Whether you’re preparing for a negotiation or a pitch to new a client—visualization primes your brain and affords you an extra sense of control as you tackle your day.

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Distill concepts into their simplest terms for ultimate understanding.

As an agent or loan officer, you’re likely juggling numerous clients and commitments on any given day. That’s why it helps to distill your responsibilities in clear, definitive terms. Let’s say you have a meeting set with a client to outline a marketing approach for their property. You may understand the broad strokes, but beforehand, try verbalizing the exact takeaways you’d like to impart to your client.

This may seem obvious, but one of the best ways to clarify your communication and ensure your com-

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plete understanding of a subject is to explain it aloud in its simplest terms. This crystallizes your main point and can come in handy if you drift off-topic or need to double-down on your message.

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Accept that mistakes will be made.

While it’s natural to fear failure, sometimes the dread of making an error can overwhelm your ability to perform. As the saying goes: don’t let the fear of striking out keep you from playing the game.

If you accept in advance that set-backs will occur, challenges will come, and things won’t always go accordingly to plan—you’ll be less confounded when hurdles do arise. What matters is keeping an even keel as you sort through unexpected delays or mishaps. Accepting that mistakes will happen allows you to shift your focus towards a solution or contingency plan. In other words, don’t spend your energy trying to achieve perfection. Aim high and work hard, but be in touch with reality: upsets are bound to occur. Accept this and you’ll be ready when they do.

The path to lasting success is ongoing, and there are bound to be challenges along the way. It takes mental fortitude to make it to the top, so keep these tricks in mind as you continue to grow as a person and a professional. Seeing situations in a new light can make all the difference as you adapt, evolve, and take your business to the next level.

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BRETT CARRAWAY Ranked in 2018 and 2019 as one of the top ten real estate agents in North Carolina for client satisfaction, Brett Carraway – of NORTHSTAR Real Estate in the city of Belmont – is a dedicated, knowledgeable Realtor with an impressive work ethic. Honesty and integrity are, in large part, the foundation of Brett’s approach, and the gratitude his many buyers and sellers feel for him has resulted in a thriving business that is based almost entirely on referrals from satisfied clients and positive word of mouth.

Brett took his first steps towards pursuing a real estate career back in 2006, upon graduating from college. “I decided to go to real estate school,” he explains, “because it was something I’d always wanted to do. I ended up taking the test and passing. Unfortunately, I didn’t obtain my license at the time because I was very busy opening a business, and continuing my career in the bar and restaurant industry, which I’d been in since I was nineteen years old.” The birth of his son in 2015, however, and his desire for a more flexible schedule that would allow him to spend more time with his family provided the impetus to give real estate another shot. In 2016, he jumped into real estate with both feet, finding almost instantaneous success through the enormous sphere of influence and contacts he had accrued over his many years living and working in the Charlotte area.

Currently selling a wide swath of territory in both North and South Carolina, Brett’s success story continues to grow with each passing year, and in addition to a thriving business, he has also received numerous other awards and recognitions, including membership in former company RE/MAX’s Platinum Club, the 2017 Five Star Professional Rising Star award, and being named by Elevate Lifestyle Magazine’s 2018 Top Male Real Estate Agent.

There are a multitude of factors to consider when assessing Brett’s success and his entirely referral-based business. “I think that has a lot to do with the fact that I’m very honest,” he muses, when asked how he manages Top Agent Magazine

to inspire so much loyalty amongst those he works with.

“I’m always upfront with my clients, I don’t just tell them what they want to hear, I tell them what they need to hear in order to make good decisions. Buying a new home is one of the biggest investments they will ever make, and I want to make sure that they are happy with the outcome.”

Making certain his clients – particularly first-time home buyers – understand the entire buying or selling process is of utmost importance to Brett, and he works hard to make certain they understand every step of the process upfront, limiting unpleasant surprises and setting realistic expectations. He is also an expert marketer and fierce negotiator, which has translated into lucrative outcomes and a very happy clientele.

When he’s not working, Brett can be found spending time with his family, or on the golf course. He is also an ardent philanthropist who is a member of the local Chamber of Commerce, and is involved in multiple charitable organizations, including those that provide support to the local Children’s Hospital.

Continued growth is on the horizon for Brett, and plans are afoot to expand his business into other cities. To support that expansion, Brett plans to hire additional agents, but only those who share his client-first business ethos. His primary objective for the future, however, is to continue providing his clients with the exceptional level of customer service that is the basis for his stellar success.

For more about Brett Carraway, please call 252-413-7991 or email BrettSellsCharlotte@gmail.com Copyright Top Agent Magazine 19

SHARON CRUMP Having previously worked for two decades in the mortgage industry, and as a real estate agent for nearly another ten years, Top Agent Sharon Crump has a major advantage over much of her competition. Deeply knowledgeable about both the retail and lending aspects of the business, hardworking, and with deep, abiding ties to her local community, Sharon has forged a reputation as a trusted advocate for her many grateful buyers and sellers.

Working under the auspices of EXIT Realty Advantage Pagosa in Pagosa Springs, Colorado, Sharon possesses the fairly unique ability to make even the most difficult of transactions as stress-free as possible for her clients.

Sharon began her journey in the world of real estate back in 1991, when she entered the lending industry in California and achieved success fairly quickly. After twenty years in that industry - and a move to Pagosa Springs and the opening of her own mortgage company - the economy crashed in 2008. Bad luck continued, as Sharon was severely injured in an accident that saw her in and out of hospitals for surgery for almost two years.

In 2011, she regrouped and set her sights on the buying and selling side of real estate, and again - thanks to her indomitable work ethic and unique talents - found an impressive level of success.

painters, plumbers and any other vendor a new homeowner might require. “I love fixer uppers,” she enthuses, “and I’m able to see the potential of even the least attractive properties.” Also, Sharon’s commitment to answering her phone, and her deft problem-solving skills have endeared her to everyone she has worked with.

Expert and remarkably thorough marketing strategies have also played a role in Sharon’s achievement of Top Agent status. Professional photography, Matter Port tours and deft exploitation of the internet and social media ensure quick sales for top dollar.

Sharon is also incredibly civic-minded, and very much hands-on in her philanthropy. A proud member of the local Rotary Club since 2005, she has served that organization as both Secretary and President, and also previously sat on the board of Habitat for Humanity, to name just two of many organizations which she supports and volunteers a significant portion of her free time.

When asked about her plans for the future of her business, Sharon says that she’d like to one day open her own brokerage and form a team of like-minded agents who share her customer-first business ethos. Above all, however, is one single, overarching goal: to continue providing her buyers and sellers with the unparalleled, caring and expert customer service that has become synonymous with her name.

Currently, almost half of Sharon’s business is generated by referrals, repeat customers and positive word of mouth; an impressive achievement in the highly competitive real estate industry. “A lot of it has to do with the fact that I really like people,” says Sharon, when asked how she has managed to inspire such an impressive amount of loyalty and trust in her clients. “To be in this business, you really have to care about people, and I do.

I really enjoy helping fulfill their real estate dreams.”

There are, of course, many other reasons Sharon’s clients feel confident in referring their friends and family to her.

Sharon’s own experiences with home renovation have supplied her with a dependable network of electricians, 20

For more about Sharon Crump, please call 970-398-0215 or email SharonCrump04@gmail.com Copyright Top Top Agent Agent Magazine Magazine

Adding Value to Listings & the Advantage of Identifying Neighborhood Amenities Everyone knows the famous real estate phrase: location, location, location. In fact, it is hard to underestimate the pivotal role that a region can play when it comes to determining a home’s value. In today’s competitive market, the littlest things can truly add up—especially when it comes to neighborhood amenities. While most savvy agents know the figures regarding school Top Agent Magazine

district ranking and local property taxes, have you ever considered the under-the-radar amenities that drive buyers and bidding wars? To derive the highest value from a listed home, you need to paint a complete picture of the area in which you’re selling. With that guiding principle in mind, let’s consider a few modern amenities and how they add drastically to your bottom line.

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Walking a fifteen-minute radius of the area or performing a deep-dive into customer review sites or food blogs can help you identify hidden gems or local favorites.

A little can go a long way: restaurants, coffee shops, and entertainment

Know thy history: creating a narrative of the neighborhood

Everyone has a favorite take-out spot, coffee shop, or neighborhood watering hole. Identifying the key players in an area—such as restaurants, nightlife, and entertainment hotspots—will create a livable picture that prospective buyers can latch onto. Walking a fifteen-minute radius of the area or performing a deep-dive into customer review sites or food blogs can help you identify hidden gems or local favorites. While a cute coffee shop down the street may seem like a bonus instead of a foundational amenity, you never know what kind of homebuyer you might net if you include the cozy characteristics that make a house a home.

As humans, we’re drawn to narratives. Sales pitches and marketing campaigns hinge on an alluring storyline. That’s why understanding a neighborhood’s history can frame and contextualize a property to great effect. After all, buyers aren’t just drawn to sturdy foundations and bedroom counts; they like to imagine their lives unfolding inside those four walls.

Get a sense of the area’s historical timeline, architectural style, noteworthy community members, and the like. Conveying this intriguing information to buyers helps them connect more personally with a property, while understanding the holistic picture of their potential new home.

From here to there: public transportation and commuter access While this rule may not apply to all properties, considering access to public transportation is a major draw for today’s buyers. Especially amidst the more eco-conscious Millennial segment eager to buy within city limits—knowing public transportation access points and schedules can add serious value to listed properties. Also, think outside the box: do nearby thoroughfares boast dedicated bike lanes? Are there plans to expand rail lines to the area in the future? Deliver a confidant picture of the area’s public transportation access and prospective buyers will trust your expertise.

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While it is always good to cover the basics of school districts and property values, it is even more useful to expand your knowledge base and bring a warm, human element to locational knowledge. Not only will you appeal to a younger demographic of homebuyers who values this strategic information, but you will also broaden your understanding of your service area at large. Think of it this way: a neighborhood is far more than a collection of homes on a block. A neighborhood is about atmosphere, access, and a sense of community. If you authentically appeal to this guiding truth, and buyers will surely rise to the occasion.

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BETH JOHNSON Beth Johnson always had an interest in real estate, but it wasn’t until her kids came of age and the timing was finally right that she decided to make the leap. Since earning her license three years ago, she has made swift work in building a reputation for transparency, communication, and a personal touch.

Today, Beth serves clients under the banner of ERA Harrington Realty, Inc., where she spearheads both residential and commercial transaction. Based in Dover and serving buyers and sellers across the State of Delaware, Beth has managed to drive a majority of her clientele through repeat and referral business—a testament to her skill and staying power.

In fact, maintain her presence in the community is central to Beth’s work, as she takes an active role in the activities of her three athletic sons, and contributes her time to area causes. In describing her working style, she credits efficient systems, responsiveness, and a natural rapport as some of her defining attributes. “I’m a routine-oriented person, which has helped my business tremendously,” she says. “It’s one of my biggest strengths as an agent.

Communication is also one of the most valuable things in this business. I’m a people person, and I’m good-natured—those qualities show in my work. I like connecting, talking and getting to know others, and helping them toward achieving their goal.”

When listing properties, Beth leaves no detail unaccounted for. All homes are showcased in their finest light through high-quality photography, followed by exposure across the leading online listing platforms, where Beth enjoys peaks visibility as a premier agent. From there, strategic pricing, placement in local publications, and awareness Top Agent Magazine

campaigns of social media secure ideal buyers in short order. This year, Beth is on track to close roughly thirty transactions.

Beyond the office, Beth served as the past president of her sons’ soccer league, and enjoys fundraising for local organizations through area golf tournaments. She and her family also own a small business in town specializing in lacrosse equipment and other sporting goods. In her free hours, she most enjoys quality time spent with her family.

As for the future, Beth intends to stay on her sturdy path thus far. “I plan to keep doing what I’m doing,” she explains. “It works for me, my family, and the clients I work with. I come in every morning, and I enjoy what I do.” Now, with three years of insight behind her, Beth Johnson considers what she’s come to value most about her chosen field. “I recently sold a house to a young family, who had a four-year-old little girl. When we closed, she asked where all my stuff was going to. She thought I came with the house!” Beth remembers. “I love stories like those, and they really stick with me and remind me how much I love what I do. It’s days like those that are pure joy.”

To learn more about Beth Johnson email BJohnson@harringtonera.com, visit harringtonera.com, or call (302) 736–0800 www.

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ARASH KHALATBARI Arash Khalatabari brings a diverse wealth of knowledge to his role as a real estate professional. After earning his law degree at the University of California, Hastings College of the Law with a tax concentration, he went on to expand his skillset through license as a broker. Today he unites these talents as a broker associate involved in sales and acquisition and property management.

Known for his communicative, client-centric style, with a focus on problem-solving and knowledge-building, Arash has earned accolades and a proven track record to match. Serving San Francisco, in addition to the regions of Marin County, the East Bay, and the surrounding areas, Arash manages hundreds of properties for a range of clientele both domestic and abroad.

Because his skillsets are diverse, he offers owners, investors, and tenants full-fledged, one-stop-shop service. “I focus on one thing, and that’s real estate,” he says. “I believe you should have knowledge and experience in all aspects of the business. It’s the most important investment in a person’s life, and people have to trust you and your word.”

honest and transparent, everything else falls in place.”

Considering the business is exclusively driven by wordof-mouth referrals, he has firmly established himself as a reliable steward of his clients’ most valuable assets.

Beyond the office, Arash most enjoys time spent with family and loved ones, and is currently in the midst of teaching his six-year-old daughter how to play tennis. As a family man, he also enjoys group outings to favorite restaurants and hiking the Bay Area’s idyllic scenery. As for the future, Arash and his banner company have big plans for the years ahead, as they intend to expand their presence in Marin County and bolster their growing operations.

Now, with a host of experience and insight to his name, Arash Khalatabari considers what he enjoys most about his chosen field. “I like that this business tests all my skills,” he says. “I enjoy working with clients, solving problems, and focusing all of my knowledge in one place. It requires a lot of skills to fill this role—from legal compliance, management, and communication, to assuming the role of Realtor if an owner wants to take the next step in buying or selling. It’s a challenging position, but every day, it’s all the more exciting and rewarding.”

Mentored by one of the best in the industry, Manzar Azari, the founder of Epic Real Estate & Asso Inc., the company offers a range of services and valueadds, including accounting services, rent collection, maintenance services, and resale options. Likewise, they use the best apps in the industry that appeals to San Francisco’s tech-forward citizens, and they boast a 100% rent collection rate. What’s more Arash, in his project management outfit, helps investors source opportunities in the open marketplace and coordinate projects from start to finish.

Arash ranks communication above all. “My responsibility is to keep the lines of communication open,” he says. “We want to protect our reputation and we do that by continuing to give great client care. If you’re 24

To learn more about Arash Khalatabari email arash@epicrea.com, https://azaripm.com/about/real-estate-team/ visit his website here, or call (415) 910–6852 Copyright Top Top Agent Agent Magazine Magazine

5 Lessons from Silicon Valley to Modernize and Monetize Your Business Silicon Valley may be the region for disruptors, tech entrepreneurs, and futurists, but even the most forward-thinking, abstract companies are still businesses that have to keep tabs on their bottom line. There’s much to learn from America’s fastest-growing sector, and even if Silicon Top Agent Magazine

Valley seems like a world unto its own, there are key lessons prime for adaption in your own endeavors. Below, consider a few ways to translate the trends and teachings of Silicon Valley for your own business, and reap the rewards in the process.

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1. Diversify your value Real estate is a business built on relationships, but your relationships will go stale if the only thing you communicate is you interest in making a sale. In order to sustain relationships for the long term, you’ve got to remain valuable to your clients beyond the transaction. Serve as a local resource, not just a salesperson or real estate expert. Ensure your marketing materials, social media presence, and communications offer useful, relevant, and original content your clients will benefit from. What’s more, vary your communications so that every time you reach out it’s not just about new business or a referral.

2. Company culture matters Silicon Valley tech giants always emphasize the importance of company culture—not just as a way of drawing and retaining talent, but also as a way to appeal to clientele. What are your company’s values? What do you stand for? How you’re positioned in the marketplace is becoming just as important as what you do and how well you do it. Your company culture is part of your branding, and your brand should feel clear and composed to clients eyeing your services.

3.Think big picture More and more, clients want to have an experience, not just a transaction. When it comes to buying a home, this means they care more about a property’s bedroom and bathroom count. As an agent, consider showcasing properties in terms of lifestyle. What neighborhood amenities are nearby? What opportunities are there for community involvement? How does public 26

transportation stack up in the area? Before making the purchase of a lifetime, clients want to envision a complete lifestyle.

4. Leverage multiple platforms By now, you probably recognize that social media is not afterthought. Your social media presence should fit your brand and voice, interact across platforms, and actively engage with your audience. In other words, if you want to reap the benefits of social media, it’s not enough to post a few times a month and walk away. Active engagement means responding to comments, interacting with your followers’ profiles, and posting original content beyond a sales pitch.

Likewise, you’ll want to be active across multiple social media platforms and ensure that your profiles are interconnected. That way, you’ll be working from a unified voice and brand.

5. Reputations rule the roost Never underestimate the power of word-ofmouth marketing and testimonials. If you haven’t asked for feedback from past clients, and you aren’t sharing positive testimonials and reviews—you’re missing out on one of the most powerful tools at an agent’s disposal. You can pitch the virtues of your working style all day long, but those courting your business want to hear about positive experiences from the client’s perspective.

If you want to take your business to the next level and maximize the twenty-first century values of a company on the rise, look to the lessons of Silicon Valley to get your start. There are always opportunities to innovate, and doing so will help you break from your routine and stand apart from the pack.

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BRITT LOPEZ When Britt Lopez entered the real estate field full-time in 2002, she hit the ground running. “For about 8 years prior to that, my real estate agent kept telling me I needed to be in this business,” she explains. When Britt finally started, she knew it was the perfect career for her, allowing endless growth and opportunity. A true people person, Britt loves every aspect of her work, and can’t imagine doing anything else. Today, she serves the east Dallas area and has started her own brand called East Dallas Real Estate Group under Dallas City Center, REALTORS®. After many years in the business, she has built a loyal following, with 80 percent of her clients being repeats or referrals. “In 2018, I had my first second generation client who is the son of a couple I helped many years ago,” she explains.

Britt also exceeds expectations when it comes to marketing. She utilizes professional photography and showcases her listings on multiple platforms. Britt also believes in the power of a grassroots approach, and focuses on premarketing to agents in the area.

Having been in the region for so long, she has many connections to local Realtors, making it easy to spread the word about her properties.

As Britt continues to grow and build her team, she never loses sight of why she entered this business in the first place. “It’s the human connection. I get a lot out of the relational side in my work. I love being a part of people’s lives.”

A mother of four, Britt has a natural ability to take care of others. “My personality is calm, even in times of stress. I always want what is best for my clients,” she says. “It’s a lot of communication and guidance. Their life is important to me so I make sure to take good care of them.” During the transaction, Britt is there every step of the way, answering questions and making sure they feel supported.

Not only does Britt ensure each buyer and seller is getting what they want, she also goes above and beyond to make the process smooth. “I find myself doing many things that aren’t actually real estate,” she explains.

“I help people pack and clean. I’ve done things you don’t think you would do as a real estate agent. That just reflects my attention to detail. I’m there with my clients, walking side by side and helping them in every aspect.” This is one of the reasons clients become so close to her, as she is truly a part of their lives for months. “I want to make sure I treat people the way I want to be treated. I’m never looking out for myself; I’m always looking out for them.”

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For more information about Britt Lopez, please call 214-538-7575 or email britt@eastdallasrealestate.com Copyright Top Agent Magazine 27

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PAMELA MULLIN Pamela Mullin did not anticipate a career in real estate, but after years of working in the non-profit counseling and education sphere, she was ready for her next challenge.

A lover of design, Pamela started working as a stager preparing homes for sale, but quickly realized that she had a desire to follow the property through its sale process. Pamela earned her license back in 2005, the rest was history. “From the beginning, I knew I had made the right career move,” she remembers. “I wake up every day excited to work, I am passionate about my career and enjoy that each day is different and brings different challenges. I’ve never looked back and look forward to many years in the industry.”

Today, Pamela spearheads her work under the banner of Sotheby’s International Realty, where she serves clients in the Cape Cod area, with a special focus on the Upper Cape. Back in 1970, Pamela’s parents built a summer home in the area, and thirty years ago, she made the move to live on Cape Cod year-end. Accordingly, she is well-versed in the inventory, communities, and amenities of the region. This expert knowledge comes in handy when guiding those seeking high-end rentals, shopping for summer homes, or otherwise looking to make a move into this idyllic coastal area. “I love sharing our community, and I think it’s one of the most beautiful places in the world,” she says. Likewise, she has built a business exclusively driven by repeat and referral clientele who rely upon her insight, counsel, and candor as they navigate the buying or selling processes.

“It’s about connecting as a person, not just as an agent,” Pamela says of her guiding philosophies. “Real estate is first and foremost about building relationships, and every client and transaction are different. It’s important that I know my market and my community, and I do consider myself an expert in those regards. More than those, you have to know your client. Sometimes transactions occur under difficult circumstances, but it’s our job to listen to what their needs are. That’s why trust is so important.

I’m honest, transparent, and my clients know I’m always 30

working in their best interests and keeping them informed along the way.”

When listing properties, Pamela leverages Sotheby’s substantial global platform, beginning with professional photography, staging, videography, and aerial footage as needed. She has even taken to a two-seater plane to ensure the proper aerial view was achieved for a niche listing. Once homes are readied for market, they enjoy premium visibility across a range of social media outlets, listing platforms, and through open houses. “Even though I’ve been in the business for nearly fifteen years now, I continue to educate myself. There’s always an opportunity to learn and incorporate new technology. It is important to stay current in our ever-changing market.”

As for the future, Pamela intends to continue her yearly growth as she serves aspiring buyers and sellers in her hometown community. With years of insight and experience to her name, Pamela Mullin considers what she enjoys most about her chosen field. “I love that buying or selling a home is really just the beginning of a long relationship,” she says. “It also happens to be the best and most natural way to grow your business. Every day is unique, and helping others is what I’ve always been drawn to. My passion comes through when I’m talking with clients. That’s why I always have a smile on my face, because I love what I do.”

To learn more about Pamela Mullin email Pamela.Mullin@SothebysHomes.com, visit pamelamullinre.com, or call (508) 274–8890 www.

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Tips on Breaking Into the Luxury Market So, you’ve been doing residential real estate for a while and you’re looking to up your game. A lot of people consider going into the luxury market at that point. Or, maybe you started in the business always intending to specialize in luxury properties and were just learning the ropes before you tackled one of the industry’s most lucrative specialties.

No matter the reason, the luxury market is a whole new ballgame and you don’t want to go into it unprepared. First impressions are everything in this business, especially when you’re dealing with wealthy clients and investors. Here are few things to consider if you’re thinking of going from starter homes to estates.

LEARN HOW THE LUXURY MARKET AND CLIENTELE ARE DIFFERENT As experienced as you might be in traditional real estate, the luxury market is almost like starting at ground zero. Everything from the buyers, to the sellers, and obviously, the properties themselves, will take a new approach.

One of the key ways it is different is that the feeling of exclusivity truly matters. You will be doing more targeted marketing through high-end networking groups as wealthier clients tend to be more comfortable when Top Agent Magazine

you come recommended by people they trust to have the highest standards. There are no mass-marketed open houses. It’s all about private showings. Although professional, one-on-one service is key in this business no matter what the price point, wealthier buyers are accustomed to concierge-style service, and the way to stand out from the rest is to provide service that goes above and beyond what even they expect.

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LOOK THE PART If you’re thinking of going the luxury route, creating high-end branding and marketing yourself properly is of the utmost importance.

That includes your own personal look. You and your business will need a total makeover, or at least a major upgrade. It might even be time to buy that new car you’ve always wanted. It is also key that all of your marketing materials are high end. So start gathering a stable of highly-trained professionals,

photographers, and stagers as every aspect of the service network you’ll be providing complements the brand that you’re selling.

It’s well worth the time to get all of this nailed down and seamless before you even think of entering the luxury market. Another good investment? You want to have an indepth knowledge of all the latest real estate technologies and innovations. Don’t just look the part, actually be on the cutting edge.

SELL THE LIFESTYLE Yes, you’re selling a home, but you’re also selling a lifestyle, which in luxury is almost more important. When someone is spending millions of dollars on a home, they want to see the fabulous life they will be living in their new digs. Really highlight amazing party spaces, unique one of kind features,

and amenities. As with anything of value, things that make a property rare, will automatically make it more appealing to people who can afford the best. It also helps people connect more emotionally with a home, giving it even more value than if you just try and sell it as a good investment.

NETWORKING, NETWORKING, NETWORKING Networking is an important aspect of this business at every level, but it a vital tool in the luxury market. Most of your referrals and targeted marketing will be done through luxury agent exclusive networking groups. In addition to that, it is even more important in this segment of the business to be actively 32

involved in your community through volunteering and supporting local charitable events. You will not only build a stellar reputation, but you’ll also be giving back to the community you represent, and ultimately, integrity is what it’s all about in this business.

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REBECCA POWELL Top Agent Rebecca Powell – of Keller Williams Realty Integrity Lakes in Minneapolis – is a hardworking, deeply knowledgeable and trustworthy Realtor who is truly committed to helping every single one of her many grateful buyers and sellers achieve their real estate goals. Rebecca – whose incredibly successful business rests on a foundation of honesty and integrity – has absolutely earned her sterling reputation as a Realtor who consistently places her clients’ needs front and center during every successful transaction.

Prior to becoming a licensed real estate agent, Rebecca had a long and lucrative career working with multiple Fortune 500 companies, in a sales position as an Account Manager to the Ford Motor Company, and finally in the world of manufacturing as a Market Development Specialist. In 2006, Rebecca decided to take stock and begin looking at the possibility of redirecting her career focus. “With all the ongoing changes in the manufacturing world,” she recalls, “I was inspired to reinvent myself, become a Realtor, and to set out to develop my own market because my academic background and degree is in Marketing” Rebecca’s ascension in the world of real estate was rapid, and she found success almost immediately out of the gate; she was named Keller Williams’ Rookie of the Year in 2006. “I built my business with a focus on community, my brand, public relations and marketing,” she recalls.

A steady string of other awards and recognitions have followed since, far too numerous to mention here, but which include multiple recognitions as a Super Real Estate Agent by Minneapolis/St. Paul Twin Cities Business Magazine.

Currently working with both her son and daughter – exceptional talents, both – Rebecca has distinguished herself in the real estate industry as a consummate, detailoriented professional who also possesses a warm and engaging personality that instantly sets nervous buyers and sellers at ease. Perhaps the best measure of the excellent customer service that Rebecca provides her clients would Top Agent Magazine

be the fact that the majority of her business is based on referrals and positive word of mouth, an impressive achievement in the highly competitive world of real estate.

“I think a lot of that has to do with my marketing,” says Rebecca, when asked how she has managed to inspire such an impressive level of consumer loyalty. “It’s just well above and beyond what I’ve seen out there.” Fierce negotiating skills and her all-encompassing understanding of local market trends also play a large role in her continuing and ever-growing success story.

Another element to be considered when assessing Rebecca’s success would be the focus and importance she places on her local community, a focus that translates into multiple philanthropic efforts. Chief among them is her ardent support – much of it hands on, including as a Board of Directors member - of the non-profit Boundary Waters Advisory Committee, which organizes volunteers to maintain backpacking trails in the Boundary Waters Canoe Area Wilderness in collaboration with the U.S. Forest Service.

Looking towards the future, Rebecca’s plan is to continue growing her business so she can help as many people as she can, and to do so with the unparalleled level of customer service that has become her stock in trade. “Our clients trust us,” says Rebecca, “and we’ve built our reputation on that. Real estate has a very emotional element to it.

It’s about people, and truly connecting with them. It’s incredibly rewarding.”

For more about Rebecca Powell, please call 612-703-8975 or email Rebecca@RebeccaPowellHomes.com Copyright Top Agent Magazine 33

ROB REINMUTH After working in banking and investing in real estate for years, Rob Reinmuth decided to get his license and become a Realtor. It turned out to be one of his best decisions. “After about two years I was pretty successful, so I started a company,” he explains. That company is called Acquire Homes, Inc. Based in Colorado Springs, he’s made great strides, and has a team of five assisting him on his transactions, with 14 other agents in the company. Together, the company serves a wide region of Colorado, including El Paso, Teller, Douglas counties and more. Around half of his business comes from referrals and repeat clients.

it finally sold for more than our list price! I would definitely recommend Rob for his local knowledge, experience in the area, expert listing presentation, and expert advice and negotiation strategies.”

“I would say the reason they keep coming back is because being an investor-based Realtor in the past, I have a unique mindset,” he explains. “I usually can get them bottom dollar when helping them buy, and can get them 15-20,000 more per house than other agents would get them when they sell.” With years of experience purchasing properties himself, Rob is able to provide honest insight and knowledgeable opinions for his clients. “Being an investor helps me provide exceptional service,” he explains. Rob also sets himself apart through his video production company, which specializes in creating high quality footage for his listings. The videos are posted on social media and YouTube, featuring drone shots and walkthroughs of each property.

No matter how much he grows, he will no doubt love every minute of it. “What I like most is that I get to play monopoly in real life. I get to see people sell their homes for top dollar and see if I can beat the system. It’s a really exciting process.”

After the transaction, clients love to spread the word about his work. One client said, “Rob helped us sell an interesting mountain cabin property outside of Manitou Springs. Because of his knowledge of the area and his wonderful video presentation of the cabin— including aerial views—we attracted both local and out-of-state buyers. We received multiple offers and 34

Looking towards the future, Rob is eager to continue building his team and eventually wants them to handle more transactions. But along the way, he always wants to continue to have fun. “You have to have fun in life,” Rob says. To implement more joy into his daily life, he started a Facebook page called ‘Do Something with Rob Reinmuth,’ where he asks people to invite him to do something. “I’ve hiked a peak with 16 people and someone took me to a punk concert. I just want to have fun and get people off their phones. If there’s anything I want my peers to know, it’s that fun is important.”

For more about Rob Reinmuth, please call 719-229-6945 or email Rob@acquirehomes.com Copyright Top Top Agent Agent Magazine Magazine

4 Ways to Win the Battle Against Procrastination One of the most common professional afflictions is procrastination. The funny thing is, everyone knows that procrastination is negative—it’s a waste of time, a creator of stress, and is entirely a problem of our own making.

Still, knowing all of this doesn’t necessarily decrease our odds of procrastination. There are plenty of explanations we give when putting Top Agent Magazine

work off until the last minute. Perhaps you convince yourself that you work best under pressure, but it’s truer that you’re used to working under pressure by necessity. Maybe you’re a perfectionist and the fear of getting it all wrong puts you off from the task. Whatever the justification may be, overcoming procrastination requires some willpower and technique. With

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that in mind, take a look at a few tricks below to jumpstart your motivation and nix the lastminute time crunch. After all, you owe it to yourself and your business to operate like a procrastination-free professional.

1. Make Your Intentions Known As realtors and mortgage professionals, you may serve as your own boss. So, when the time comes to complete a task and you put it off—perhaps you’re only disappointing yourself. This is easily remedied by making a new promise to try again tomorrow. On the other hand, it’s much harder to break promises and commitments to others. Try verbalizing your intent and commitment to your team, or to an assistant who can hold you accountable, or better yet—to a business partner or to a client.

Make a hard deadline public and you’re likely to perform for fear of embarrassment or losing face. In a way, this puts the pressure of expectation on you, instead of the pressure of the ticking clock.

2. Take a Baby Step When tasks pile up, it’s easy to get overwhelmed. If you’ve got a number of items on your to-do list, including some heavy hitters that require a lot of attention and time, begin by taking on something simple. Identify an easily completed job that needs attention and put it first in your queue. Duties that are straightforward and aren’t time-intensive can lead you to the rest of your to-do list, fueling you with the satisfaction of a task already complete. Even if it’s as small as returning e-mails, or dropping off your dry-cleaning, one simple thing off your 36

list can inspire you to continue on to the next item in the spirit of productivity.

3. Work in Windows If work is the last thing you want to do and you can’t seem to self-motivate, make a compromise with yourself. Agree to work just fifteen minutes, and mean it. This tiny window of time is easy enough to complete, isn’t overwhelming, and you’ve already agreed to move on once time is up. The truth? Odds are that just fifteen minutes of active work will inspire you to keep going. After all, the most difficult part of procrastination is getting started. By putting in those fifteen minutes, you’ll trick yourself into diving into the action.

4. Switch Up Your Environment If you’re stuck in rut when it comes to procrastination and productivity, try changing your surroundings. If the office feels stale and stressful, take your work to the nearest coffee shop and try to tackle your tasks there. Perhaps the quiet, studious ambiance of a library can make you focus, or a picnic table outside the office can stimulate the senses. Sometimes changing your scenery can breathe new life into your routine and give you the extra push you need to get work done.

There’s no one way to overcome procrastination.

In fact, it’s likely a lifelong process of building discipline, finding techniques that work for you, and simply prioritizing your time more effectively. Don’t lose hope—remember these tricks and winning the war will be possible, even if you lose a few battles along the way.

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SONG ZHANG When Song Zhang set out to purchase her first home, she was overwhelmed with questions and anxieties as to how to navigate the process. Luckily, she was paired with an agent who could field every question along the way, and who’d soon become her mentor. Inspired by her experience and the opportunities real estate can afford others, she decided to earn her license. That was five years ago, and today Song Zhang has established herself as professional leader in her community, complete with a reputation for savvy investment strategies and a personal touch.

Today, Song leads a team of seven as the head of her own brokerage. Serving buyers, sellers, and investor clientele across North Jersey—particularly the areas of Jersey City, Hoboken, Short Hills, and Marlboro.

There, she has managed to drive more than 60% of repeat and referral clientele alone. Prior to her career in real estate, Song built a career as a data analyst on Wall Street, and she parlays this practical experience when leading her clients to the closing table.

“Buying or selling real estate is one of the biggest purchases in my clients’ lives,” she says, “and I remember when I purchased my first home. I had so many questions, but my agent answered the phone and guided me. I do the same thing for my clients.

I’m there for them no matter the hour, and because of my research-heavy background, I’m able to provide the best information.”

Likewise, Song is an investor herself, and understands home values and strategic pricing. “I do everything I can to help my clients in selling or choosing the right property,” she says. “I help them make the most of the transaction by making sound investments. Some of the people I’ve worked with had been able to happily retire after working together over the years.” When marketing properties, Song preps each listing prior to market before exposing homes across a range of listing Top Agent Magazine

platforms and social media outlets. She also taps into her native Chinese community to lure prospective buyers. Last year, she closed $20 million in volume, with the average price point of her listings ranging from $600,000 to $1.3 million.

Beyond the office, Song gives back to her community through her local church in Jersey City, and through sponsorship of a Chinese language school. In her free hours, she most enjoys time spent with her family and loved ones.

As for the future, Song intends to keep progress steady as she further develops her brokerage and fosters her growing team of real estate professionals. “This is a people business,” she says, “and it’s all about team work. I want everyone on my team to enjoy and find success in their careers.” Now, with five years of insight, Song Zhang consider what she enjoys most about her chosen field. “It makes me so happy to move people into their homes and see how their lives change,” she says. “Sometimes they’ve just gotten married or have had children. There’s nothing more rewarding than watching them grow.”

To learn more about Song Zhang email Song@alphametrorealty.com, call (201) 948–8910, or https://alphametrorealty.com/NJ-Realtors/agents/helene-powers/ visit her website here Copyright Top Agent Magazine 37

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