NATIONWIDE & INTERNATIONAL 10-15-18

NATIONWIDE & INTERNATIONAL EDITION

5 SOCIAL MEDIA MISTAKES REAL ESTATE AGENTS MUST AVOID

COOPERATION, NOT COMPETITION, FEATURED AGENTS

FRANK ALEXANDER JEAN ANDERSON BONITA AREMAN JULIE GOULD LORI HUMMEL ANNE KOTHE DAN PRUD'HOMME JENNY SHOPP STEPHANIE TAYLOR

CREATES MUTUAL SUCCESS FOR AGENTS

COVER STORY

Sharon Friedman

NATIONWIDE & INTERNATIONAL EDITION

7

SHARON FRIEDMAN

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JULIE GOULD

FRANK ALEXANDERJEAN ANDERSON

When speaking that high come into play when assessing this excepprofessional photographer, Frank takes id Frank Alexander become one of with Top Agent Jean Anderson 20 tional 23though chief among 19 butquality in Lake Forest, Illinois, one can’t help notice photographs of each listing, level of client loyalty, st trusted real estate agents in Anderand does the sincerity and modesty she projects when them would be her longtime association with the aerial photography for lakefront properties fter retiring from a 33-year career in “Choosing the Right Realtor Does her long and highly-successful and career.

Lake Forest community, and her high level of local tracts of land. For marketing commercial mer products, Frank randiscussing into a broker Make a Difference in Helping you it’s this genial, friendly demeanor recognition, not to mention the quality of service andthat industrial properties, he hires CoStar, a in 2008 that suggestedPerhaps Frank would Make the Right Move!” For Bonita has contributed named she provides. “We strongly believe that local real estate data and marketing n excellent real estate agent.

Though to her frequently being commercial Areman, success comes naturally. the Frank number and in are the He’s currently workingmarket on sixexpertise and personal attention wnturn had just begun, hadone agent both in her office company.

Self-motivated, intelligent, and deterherback town, reser- and has over 65 listings. foundation of our relationships with our clients e industry would bounce and but he more likely it’s her deepclosings mined she hasand been consistently a Top voir ofHe industry that is what truly sets us apart from others,” saysone, but two profesfor and received his license. now knowledge and the true concern Producer in not shows each and ALEXANDER every one of herWhat’s many Frank’s Jean.

“We have been in real estate for over forty favorite part of the job?

Takwith The Agent Ownedshe Realty Co. for in FRANK JEAN ANDERSON BONITA AREMAN sional careers. Before she became an grateful years and much of our client baseRealtor is comprised on, serving the western upstateclients. part ing on and conquering new challenges!

Bonitaofworked as a Global To give back to the community, Frank is a repeat buyers and sellers, h Carolina. satisfied theirDirector children,selling and negotiSales member the family and personal referrals.

Jean technically began her lengthy journey in of the Anderson Lions Club, extended We pride ating contracts of sale in the hi- tech Lions International, and theonWestern started in commercialthereal estate, world of real estate back in 1976, when she Club obtained her ourselves our passionate commitment our client’s best made a downturn, industry on Wall Street.toWhen the economy Association local historian, heshe tookcompletion g the majority of his work to residential real estate thatUpstate license.

Soon recognizing the combined effortofofRealtors. raising Ainterests and the successful of the sale.” it as an opportunity to try something new. Bonita’s skills nths ago. Since he began focusing on and residential giveswould talks atdothejustice Anderson County Museum on the Cher-as a Sales Executive translated well into the real estate world, young children selling homes to neither ies, he’s averaged a sale every 10 andcareer he onokee nearby Cherokee and theasked founding andenjoys she was right.

Within year as a Realtor, she was endeavor, shedays; put her holdtribes, until her children were trails, in When whatof she most about whather shefirst does, Jean winning awards.

Today,“Ishe is in the top 1% of all ColdAnderson. over530 years he didMEDIA freelance work asfor aalready ly has $18 million in college, listings!and What setsbegan Frank finally selling full-timeFor in 1989.

Since then, grows thoughtful a moment before replying. love inter4) COOPERATION, NOT 17) SOCIAL 27) IS FINDING A NICHE Banker worldwide and based out of the Coldwell the and National Football League.

He clients, alsowelland om his peers in the industry? my workand photographer she has“I’m builtdoing a remarkable distinguished for career, is truly acting with my I alsoagents love the people in myis office.

COMPETITION, CREATES MISTAKES REAL ESTATE MARKET RIGHT FOR YOU? Office Livingston, Jersey, serving Essex, Morris does radio and internet broadcasts local football, bas-Banker retirement—I’m basically to help he Realtors onehere of the mostpeople,” sought-after currently working in the forWe have a wonderful manager, andinthere’s a real New family feeling and Union counties. ketball and baseball games. ns. To that end, he works for a slightly lower comMUTUAL FOR AGENTS MUSTwhere AVOID sleepy SUCCESS burg of Lake Forest.

I work. We have a fantastic staff. That’s definitely the n than most agents. Frank stays in close touch with part of this business I love the most.”

AGENTS my fiduciary seriously,” Bonita Forniece the future, he isplans to continue to help people buy“I take 31) ensuring they understand what is happening with her Jean, who works alongside Donna, currently a HOWresponsibility TO GETvery THE explains. “A lot of people don’t understand the moral, legal and and sell properties.

“I get a good feeling when I help nsaction each step of the way.

He’s renowned in member of the Berkshire Hathaway HomeServices Koeni- When she’s not working, Jean enjoys spending time with her 21) HOW TO CUT BIGGEST OUT standards we haveRECHARGE as real estate agents.

It stands close to first-time homebuyers,” he says, I get aDOWN good feelingethical a for being able to help buyers Realty with challenging gRubloff Group, and services a wide swath of the local“andhusband, a long-time electrical contractor, and their grandchilmy heart.

Every transaction is a chance to protect my seller or when Highland I helpON elderly folks sellLake theirDISTRACTIONS homes gencies, and for going to any lengths to ensure Deerfield, a 13) 3 area MIND–BENDING DIGITAL OF YOUR LUNCH that also includes Park, and dren.and Shedownsize.” is also passionate about antiquing and decorating,HOUR and buyer.” I am honored to consistently be a Top Producer with a With his caring attitude and dedication to being of seroses.

Bluff. Jean is justifiably of her association with Donna, traveling and spending timetrack at herrecord. secondI love homewhat in Door PHILOSOPHIES TO proudvice AND UPcommunity, YOURloves strong proven I do and it shows in the to hismore clients and he’s sureWisconsin, to supportwhich also an excellent agent. “Donna works with the buyers, County, is her place to relax and unwind.

SheBy giving my clients results I produce for my buyers and sellers. rket listings,EXPAND Frank posts in the the sellers,” Anderson residents as been they with make big for with her church.

YOUR PRODUCTIVITY and Ieach workproperty more with she says.

“She’s is life alsotransitions deeply involved top notch service, local expertise, putting my clients first, and 35) HOW TO OVERCOME as well as all the major estate years. websites.

A my years todaughter, come! and our tagline me real for sixteen She’s sister’s PROFESSIONAL utilizing all of my skills and technology available, I have grown is ‘it’s not just business, we’re a family.’ That makes a big Looking to the future, Jean YOUR hasreal noestate immediate plans to slow WORKPLACE FEARS a successful business and built a long list of repeat and PERSPECTIVE difference. When she walks in the office, it makes me happy.” down or retire. “I’mreferral seventy-two, and I working want to with workBonita, until Iclients are confident clients. When just don’t want to work Of course, also plans to that anymore.” any complications willshe be handled efficiently, and they will A significant portion of Jean’s business is based on repeat and continue providing not exceptional service with the warm, encounterclient any legal issues afterwards. referral customers, a sure sign of client satisfaction in this high- personal touch - and integrity - that has become synonymous One of the most important aspects of my job is to listen to ly-competitive industry. Jean believes there are many factors with her name. my clients so that I can respond to their unique and specific Phone 888-461-3930 | Fax 310-751-7068 requirements. As a Sellers Agent I will help you determine mag@topagentmagazine.com | www.topagentmagazine.com your property’s worth in today’s market, while customizing a marketing plan to sell your quickly, efficiently, and at No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher.

Top property Agent Magazine is highest of price.

For Buyers I will guide you through the entire published by Feature Publications GA, Inc. Although precautions are taken to ensure thethe accuracy published materials, Top Agent To find out more about Frank Alexander, process, start toorfinish and address, insure your purchase is in your Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

To from subscribe change send best interest. I take great pride in being there for my clients 110% callinquiry 864to- 367 - 8874 or email afa729@bellsouth.net mag@topagentmagazine.com. and helping them to successfully navigate the real estate process.

Published in the U.S. “It is the quality and level of service I provide that keeps them Copyright Top Agent Magazine coming back. I’m all about being there, when you choose me, you get me,” Bonita says.

BONITA AREMAN

CONTENTS

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For more information about Jean Anderson, Top Agent Magazine One of Bonita’s key strengths is her negotiation skills. She is please call 847 - 254 - 1850 or email janderson@koenigrubloff.com

able to help both sides achieve what they need in a deal insuring a smooth and successful transaction. Bonita goes above and

LORI HUMMEL

mel was looking for a Real Estate Services, for helping KOTHE 26 ound it very exciting, and her grow. “I work29for ANNE a phenomenal make a career change. “I company and have the Anne support ofalways the knew she wanted obtaining a Kothe a career in real estate. She worked in offer was f for a financial company company behind me.” Lori’s husband the corporate world was boring to me. I was has also been a source of immense for over a decade, with stagin and when her company began laying even a little thing more interesting,” support, allowing her to grow and work off workers, she decided to become a even helpe eal estate was exactly long hours. “I don’t think you®. “They can do told me I wouldn’t be tally left h Realtor oking for, allowing her this without a supportive partner,” busy for the first couple years,” Anne You went w LORI HUMMEL ANNE KOTHE explains.

But she quickly proved TAYLOR nships with people andDAN PRUD’HOMME she says.STEPHANIE them wrong, selling $8 million in As she loo hout their journeys. She “Real estatefullest was potential. all we knew growing up,” depending remembers effortsShe ensure exposurea d’homme grew up in the real estate industry, “Our process changes real estate that marketing first full year. hasprime growing, JENNY SHOPP hestate an agent license for a father, in his exposure came on the market,” explains. “Right now, of agent love the mid-1980s and started Those choose Lori asmost their to leave fiveStephanie Taylor.

Withwho a Dan homebuilder for a continued father, Stephing online listing platform and syndicatio 34 37 33 making great strides ever since. Today, she serves have no tr han most. When he earned his license back our marketing mobile-focused, becausethan we know anie’s exposure to the is industry came earlier most. told, whether working with new constructi mall local company.

“I loved it and thought star reviews about their time together.

One recent seller the Chicagoland area at Keller Williams Inspire in Geneva, Illiindustry an Dan set out with a spirit of authenticity, that around 80% of people looking for real estate For Jenny Shopp, entering the days we had an offer and sold After college, she put her lifelong interest in the business existing residential homes, Stephanie ando meet the market head-on in service of his online are doing so on a mobile device.

In turn, our nois.

Determined to provide excellent service and go above and loved working with people, I’m a people said, “We weresoon selling family and real estatehome industryfrom was aafar natural was handled issue. Clos to the test and earned her license, workingthe alongside hands-on approach without to the market—adaptin Almost sixteen years later, he has built a marketing materials are all designed for mobileexpectations, it isHummel noher surprise that Anne hasstaying maintained “It’s allEx ab father toviewing. sell his new construction Once he ahead of or marketing c choice.

SheLori listed homecame asconditions, in and out in an hour less. ding, helping people and tech at the same timeherit’s not inWe touch with properties. thebestbeyond local market. t reputation as an agent with integrity, want to develop the experience retired, Stephanie her services include existing theirsaid, professional “Having a 90-95% referral put nd above all, a personal touch. we canexpanded for prospective buyers.”toThis experience a ‘for salerate. by owner,’ and thetinuing buyer “Jennygrowth. wasalways AMAZIN er passion for this business is apparent toresidential all with strong recommendations and she did not disappoint! sales, swiftly establishing herself asand a knowlthe ebbs and flows of our industry, I kno also includes professional photography widerest was history. After receivingant itwhat I was searchingering.” for andI am h edgeable professional withacross firsthand experience, proven is to adapt,” Stephanie says, “even w on to serving owner of Carolina ranging the list leading online listing and it is asthat love that Realty has helped her mainFromexposure setting the price, tohertrust marketing and negotiating, “People me,” Anne explains.

“I am honest, and I’ve while givin real estate license, she hit crazy market.

This was my first Dan also manages The Prud’homme Team. media outlets.working With current insight, andplatforms a clearand andsocial communicative style. adapting to the changes in how people com people not torunning, buy or sell because it wasn’t the live big l t/referral rate. all earned aspects ofthan thea transaction were handled with efficiency, r, they serve clients across the Hilton Head ranging from $100,000 lots toguided million the ground andsimply nowbenefit myofown and she answered m Today, she listings has more decade ofa $9 experience being in this industry for aasall long ounding Lowcountry communities, with a DAN PRUD'HOMME oceanfront estate, Dan’s versatility andright track record JENNY SHOPP STEPHANIE TAYLOR thing for them at the moment.

No sale is as important as and has built a reputation as a regional industry leader.

I know what it used to look like and that i has aWhen team called ShoppHomes. confidence and professionalism. an unexpected last throughout the entire process. I y in vacation homes and coastal properties. are well-proven. ble of change.

Idirection, taketo a long-lens when the person.”

For Anne, steering clients in the right Consisting of four total team Jenny Shopp anyone view buying o , he ismy a veritable expert onLori the region’s me friends,” explains. “I stayBased in in Ogden, minute problem arose, Ms. Hummel proposed an equiUtah, Stephanie serves clients estate option. and knowEmpathy that we have to go with even ifacross that means losing aand sale, is the only lace, trends, and amenities. What’s more, he has built a To give back to the local members, professional landscape, Dan serves as Marion, they serve Hamilton, Boone Hancock her for all of my real estate need Weber and David Counties.

There, she heads two dynamic and continue to do what’s best for our clie nd stay focused onthatthem, making them feel for thetable resolution for all parties. most definitely use centered on tailored service prioritizes relationships, President local MLS, playing a pivotal leadership role inI would and compassion areabove at her core, and her to genuinely caring nature counties in Indiana.

Together, they go and beyond oriented homes, nication, and a data-driven strategy. “Our first priority is to theteams—one regional real estate scene.toward When henew findsconstruction free time beyond the is apparent to all who meet her.

When it is her time to list looks a and house, important person in the transaction.”

When her again if the opportunity presents itself.” serve their making sure With everybuyer transaction goes Ashometown Jenny towards the futu and the otherenjoys focused on existing residential properties.

To give backasto professional commu elationships with people and listen to what they want,” Dan industry, he most time spent with clients, his wife and daughter, she pays for staging and cleaning to help the property look here’s nothing more valuable than directasks communication. escaping travel adventures, andteams listening to athefull-time latestWith podcast. agentsonwell-posed onsmoothly both assistant support currently serves ongrowing. the board “We’re for theits Northern over, she sends out cards, them to dinner asand possible. aroundto75 percent of their busilookingWasatch to ex n a market where a lot of people are buying vacation homes, Considering the future, Dan intends to maintainoffers his business’s steady best.

“Iexpertise prepare house really well,” sherounded explains.

“I volume defi- through her day-to-day workflow, her keen tothe clients Realtors and has outour her service work B nessStephanie coming from referrals, it is staying clear theyinvolved are exceeding increase over time. ds outbestChristmas calendars.

She aims give isn’t she’s with do our to make that process seamless and fun. We are to upward while expanding his team ofworking, likeminded profesof alltrajectory, kinds When across theLori Beehive State.

Thus far, she has also managed committees in the doing past, including asthe the Affiliate Com nitely go above and beyond and am in there stuff all expectations. ourLiaison, clientsEducation and keepLiaison, our number y strong from a technological standpoint. In my opinion, sionals as his roughly enterprise 80% continues to grow.

Of course, remaining drive of her business through repeatwith and referral Affairs on and ice possible, and that includes promotingtoher the community.

She’s involved the localGovernment food bank, market being te has turned more and more toward technology. I treat my current on market trends is of considerable interest totime!”

Dan, andThis he has resulted in her average days can maintain our participated level of seri clientele—a testament to the memorable transactional experience she member for Have we a Heart.

She has also that ofare a consultant—I identify market we adapt plans to pass along those insights to clientele as addedjust value.

“Real ngs my babies, I’m trends out and there every day hosting several fundraisers for them throughout the year.

24 days. what sets us apart is that we are good atsuch developing “WeCouncil pride ourselves being th cultivates.

Tochanging account“I forthink her strides Stephanie as the Women’s of Realtors,inThe Natio ness accordingly, to meet the consumer where they are.” estate is a rapidly industry,” he says.thus “I’mfar, always paying credits a proactivetoteam, and steadfast professionalism asCrayon the of Realtors and has served her by taking great they are. I also utilize social media Loricommunication, also aadaptable. crayon drive Collection, relationships with ourThe clients,” Jenny explains.

“Their goals through the community whole process.

Wea attention to the clear market and wantstarted to remain role of called After is over, Anne stays in touch, keyestate drivers ofisher working “It’s about setting expectations,” family requiring special needs housing is another central tenet of Dan’s prides a real agent going to stand style. strong ingoals, theall future, but it the may transaction become ourgently so staying in touch often is representing important toa to family, not hosting just clients.” bout them.”

Lori alsobusiness, talks and to heher extensive which collects used crayons and donates them Stephanie stays.

“In our office, weto have weekly meeting where we transaction thatthe would provide them with the much-nee on taking a genuine, personable approach to his relation- look a lot different in twenty years.

I want evolveaas the marketholiday parties and events throughout year and inviting us.” andthat herclients teamknow alsoon likethe to be their for client’s go-to th clients, as well as his outlook throughout the transactional evolves.”that istings, keeping them updated on new place propunderfunded schools.

She is board her local reinforce idea. It’s so Jenny important and understand right for her free hours beyond the office, future and past clients.

She home isorhappy to them. countInmany previous Realtors,and helping them with any type of question situation “I am a very authentic person and I let morality lead in all timeframes and expectations, that we’re clear in our communicaenjoys quality time with family and loved ones, travel, a ting, she offers professional photography, no Chamber of Commerce. clients as close friends.

The best part is that Anne gives 10% sions,” he says. “I can look a client in the eye and say: if Finally, sixteen years never of reliable behind what’s him andgoing an they might “We have a group of vendors tion. with Clients should haveservice toencounter. wonder on or worry towardthat newwe experiences. ooking for someone who is going to be accountable, honest, ambitious eye on what’s ahead, Dan Prud’homme considers what he of all her commissions back.

Her clients can pick any charity oint of the property. All of this has resulted in where we are incan about the link process.” oura challenge,” clients tohewhen they are in need” she says. “We ays put your best interests above all else—then that’s me. values most about his chosen field. “I love reflects. their choice love and shefor writes theindustry checktheand In 2018intends to stay on Considering roaddelivers. ahead, Stephanie to ofgrow, this quickly. hevery way I live my life and do what I do.”

“I don’t shy awayAs from Lori difficulties or difficult conversations. are continues always keeping theirWhen endher goals in mind.”

In addition Likewise, Stephanie amy biglife, believer in under-promising and over-deliving the needs of her community. “I feel like I’m in th Anneof will give $15,000 to local charities. great things have happenedisin it’s usually the result some toprofessional having a promises networkareof professionals to assist their becomes even stronger.

“You learn something new ering. that ThisI’ve means that always kept, and clients need toclients, beevery with my business and my goal is to continue comes to tackling the listing process, Dan applies his eye difficulty had to overcome.

I really value that day-to-day they also have experts on their team.

Each member has can rely upon the trust forged during the buying or selling process.

“My get better and we finetune our systems,” Step nology.

Every property’s marketing campaign is tailored struggle of trying to be the best, and that challenge is what has me h and surrounding communities, she specialday. It’s very empowering.

It’s more than justdoanot job ora better a to as Those who work with Anne hesitate leave dozens of ient and home, ensuring every detail is maximized to its excited to get out of bedI’ll every clients know that do morning.” what I say I’llthey do for Stephanie specialty, and arethem,” happy to offersays. their“Iadvice if applying needed.a decade of experience, she is content to se now, glowing reviews about their time working together.

One recent ums, and credits her company, Howard Hanna career, real estate is a part of who you are.” treat them exactly how I would want to treated, (which and I stayisinatouch as thehomeowners One member is be a stager service team offersand sellers of the Utah community she calls

REALTOR Vendors and Real Estate Companies— Get Nationwide & International exposure!

seller said, “Anne was great. Before we contacted her we thought a resource for them for after the closing We consider all rehabbing the at years no charge), one hastable. a background in and flipangles in play, that way my clients feel confident that they’re getting When the we were underwater. she looked at ourTaylor houseconsiders and toldwhat us she has enjoyed Finally, Stephanie ping houses, and another is a former recruiter who is great atlimitless potential and the ability to serve best possible service throughout.” chosen field:Then we could make a profit we got excited. when we had a full following up and managing their database. love on thethe opportunity to provide for my family while enjo price offer 24 hours after it went market we were ecstatic.

When listing properties, Stephanie focuses on making an impact online growth and independence this industry provides,” she r We closed on the house in less than a month after it went on the through proper market preparation andtohigh-end Prorewarding to be able to do a good job for my clients th When it comes staying documentation. in touch, Jenny hosts happy hours, market.

Our experience couldn’t have been better.”

And another fessional photography accompanies all listings, while wide-ranging their liveswith and positively impacts their future.” sends out monthly newsletters, and enjoys coffee dates

Top Agent Magazine is seen by Real Estate Agents and Brokers in every U.S. city and Internationally!

www.

said, “I just want to express my appreciation for handling the her clients. “We live and work in the community, we are sale of our home so smoothly. You came through on everything To learn more about Dan Prud’homme, email dan@danprudhomme.com, always out and about, so it is easy stay My in touch,” she were exceeded with youhere. promised and to more. expectations CarolinaRealtyGroup.com/Realtors/dan-prud-homme, or visit explains. his Facebook page They stay involved through fundraisers and local events, like Autism Strong. They are active in their gym, and Copyright Topthe Agent Magazine help promote town’s annual summer concert series by making t-shirts for the kids.

se

Please contact mag@topagentmagazine.com or call 888-461-3930 for ad rates and information. https://www.facebook.com/prudhommeteam

For m p an

All of their hard work doesn’t go unnoticed by their clients, as they dozens of five-star reviews after the transinformation about Lorileave Hummel, TopFor Agentmore Magazine 3 For more information a action is over. One recent seller said, “Jenny & her team please call 317 To learn more about Stephanie Taylor, email StephSellsUtah@gmail.com, reviewed our house for the market, had an inspection done, call 412 - 287 - 1739 or email lhummel@howardhanna.com email jenny@shop

Cooperation, Not Competition, Creates

Mutual Success for Agents When people get along during a business transaction, everyone comes out happier. And in a service industry like real estate, agents have the power deliver that happiness. By working cooperatively, sharing advice and helping each other help clients, agents not only enhance their own reputations, but that of real estate in general.

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“Bring everyone together” Matt Kobelski, with Credentials Real Estate Group in Massachusetts, points out that providing good service involves more people than the party you’re representing. “I’m not afraid to bring together all the parties in a deal and say, ‘OK, let’s figure out a solution that works best

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Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem

for everyone,” he explains. “My goal is to avoid being adversarial.” Real estate, he believes, should always be a field in which each person can win. “It’s about working toward a mutual goal, shaking hands, and walking away happy that a seller sold, a buyer bought and everyone got what they wanted.”

But Is it that simple? Most agents have experienced the ways conflicting personalities and tension during a transaction can heat up even the most cordial relations. In reality, however, it’s more productive to let down your guard and work with others as a team than it is to allow stress and competition to preside. South Florida REALTOR® and broker associate, Risë V. Siegrist, for instance, has zero interest in competing with other agents. “It’s more important to be professional and associate with competent, caring people,” she says. By serving others with a cooperative spirit, experienced agents like Risë set an excellent example for emerging real estate stars. Risë hopes to be a model for the next generation of agents, training people who may one day become part of her team.

Risë’s position on cooperation inspires more reasons for nurturing relationships with other agents. Over the decades, many agents change brokerages several times. Who knows if that agent across the table will one day work at the Top Agent Magazine

same brokerage you do? Perhaps you’ll even have an opportunity to partner on an exciting, future transaction. Good relations keep doors open to endless possibilities.

Co-listing cooperation Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem. In fact, some agents cleverly capitalize on their collective attributes, rather than competing against one another. South Carolina REALTOR® Kimberly Pannit is a perfect example of the universal benefits of co-listings. Although she has always been an independent agent, Kimberly works hard to form professional alliances that give her business the feel of a cooperative network across brokerages.

This cooperative approach may be nontraditional, but it benefits clients in unique ways. By working closely with agents at other brokerages, she shows how agents can improve client service while helping one another.

Kimberly’s cooperative approach began in her own neighborhood, where an agent friend from a different brokerage also lives. “Several years ago, I approached her because both of us were friends with our neighbors. I asked, ‘Why don’t we give our neighbors superior service and

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co-list together? We both love our area and are passionate about our jobs, the location and schools.’” She also didn’t want to make their mutual friends choose between them when they could work together. “I said, ‘Let’s give them amazing service together!’” With their brokers’ permission, two weeks later the agents co-listed their first home and put extra energy into ensuring uninterrupted client service.

Networking and “Co-opertition” When the ultimate goal is to match a client with the perfect home or create optimal terms of sale for a listings, networking with other agents can facilitate that ideal buyer-seller match.

Nashville REALTOR® and broker/owner Lisa Land embraced every opportunity to contribute meaningfully to the real estate industry and to her local market, even before building her own team. “Agents would frequently ask me for help or advice,” she says, noting that she shares, rather than guarding, the methods she uses to get through difficult or confusing transactions. “I was fortunate to have great mentors when I started in real estate, so I’m always

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willing to offer help, even to agents outside of The Luxe Collective.”

Meanwhile, on Cape Cod in Massachusetts, Janet Leigh Scott describes the climate between agents as relaxed and professional. “While the real estate market is highly competitive, we’re truly a ‘co-opertition’ market; agents work together and a have greater sense of community than you might experience in off-island brokerages,” Janet says. “If I have buyer coming into town, I’ll reach out to agents I’ve done transactions with to ask if they have anything coming up that might not be on the market yet.”

Even in hot, competitive L.A. real estate, independent agents such as Andrej Nagy of The Agency RE knows the importance of receiving and providing professional mentorship.

“My relationships with clients are extremely important,” he says. “But my relationships with agents on the other side of a deal are also important.” For REALTORS® like him, working smoothly with other agents is a privilege.

Doing so builds rewarding relationships while ensuring win-win transactions for everyone at the closing table.

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Sharon Friedman 7

Sharon Friedman Sharon Friedman launched her journey in real estate close to forty years ago. At age eighteen, she earned her license and hit the ground running, earning experience while shadowing industry vets. While she earned her college degree in urban planning, she was also building experience as an agent, taking her practice full-time soon after graduating. Over the course of her multi-decade career, she has earned a host of accolades and designations, including the 2017 Chairman’s Circle Gold, the BHHS 8 Copyright Top Agent Magazine

Five Year Legend Award, the Pinnacle of Performance 2017 Award, and as the #1 BHHS Professional Realty Agent. What’s more, she has built a cherished reputation as the agent of choice for multiple generations of clients, and is defined by a legacy of integrity, unmatched regional knowledge, and a proven track record of success.

Today, Sharon works under the banner of Berkshire Hathaway HomeServices and with Top Agent Magazine

the support of three administrative professionals. Serving the eastern suburbs of Cleveland, Sharon caters to clients of all kinds, from firsttime buyers embarking on the homeownership process, to seniors making the transition to retirement. Likewise, Sharon offers clients an expert’s insight in regards to the Cleveland area’s neighborhoods, market trends, and inventory. “I’ve been doing this for a long time, and I pride myself on knowing the area intimately,” she says. “Every day is differTop Agent Magazine

ent and I love the flexibility and creativity of my job. Even today, I’m always learning and improving. I’m also fortunate in that I have very positive relationships with my peers, which translates into good business. I treat people well and that’s why I’ve been able to maintain my longevity.” With more than half of her business comprised of repeat and referral clientele, Sharon has made it a point to stay connected with the clients that drive her business. “What I find most rewarding is that I’m Copyright Top Agent Magazine 9

able to be people’s family Realtor for life,” she says. “Now, I even work with the children of past clients, and throughout I’ve always had a personalized, hands-on touch.”

To showcase listings, Sharon utilizes the best practices of both digital and traditional marketing. From targeted promotions across social media and the leading online listing platforms to placement in local publications, Sharon leverages a multi-pronged exposure campaign to source buyers in short order. What’s more, her 10Copyright Top Agent Magazine

decades of experience afford her keen insight into negotiations and market fluctuations. Her experience in sales also runs the gamut, and recent transactions, including a ideally located condo for roughly $89,000 to a new construction listing at $1.5 million, further demonstrating her versatility as an agent. “There are great opportunities for investment in the Cleveland market,” Sharon explains. “I’ve even encouraged others colleagues to build wealth through investing, especially since we already have deep insights into the market here.”

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To give back to her greater Cleveland community, Sharon has participated in various organizations and causes over the course of her career, including the Akron Cleveland Association of Realtors, Friendship Circle, through sponsorships of local hospitals, and in judging the rib cook-off at the charity fundraising event for the Gross Schechter Day School. She is also passionate about animal rescue and has been affectionally nicknamed the Realtor Pet Detective. For years, she hosted an annual Doggie Birthday Party bash in honor of her late dog, Top Agent Magazine

Bossman, the proceeds of which raised thousands for the local Rescue Village. In her free hours beyond the office, Sharon most enjoys time spent with family and loved ones, as well as exploring her talent for photography. In fact, her custom scenic calendars chronicling Ohio’s natural beauty are a favorite distribution among past clients.

In considering the future of her business, Sharon plans to cultivate steady growth for her enterprise, with a focus on serving multiple Copyright Top Agent Magazine11

generations of Cleveland residents as they navigate the homeownership process. Now, with a nearly forty-year legacy solidly in place, Sharon Friedman reflects on what she has come to value most about her lengthy industry tenure.

“I’m passionate about helping people with the big life decisions of buying and selling, and I’m committed to my clients,” she says. “Whether

I’m working with first-time homebuyers or senior citizens, I hold their hands and help them throughout the process. I love being able to work with different generations of buyers and sellers from the same family, and it’s so important to stay connected. My clients brought me to where I am today, and I never want to lose sight of that.”

To learn more about Sharon Friedman email sfriedman@bhhspro.com, visit SharonFriedmanHomes.com, www.

www.facebook.com/sharonfriedmanhomes call (216) 338 – 3233, or visit her Facebook page here.

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3 Mind-Bending Philosophies to Expand Your Professional Perspective

Beyond the day-to-day duties that make your business tick, so much of success is derived from the principles you put in place to guide your business. The foundational tenets you subscribe to can make or break your business for the long-term; they not only influence how you complete routine Top Agent Magazine

tasks, but also impact your growth, your ability to manage a team, and what the future might hold. With all that in mind, here are three philosophies to remember as you strategize your professional life—whether you’re mapping your monthly goals or creating an overarching plan for growth.

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1

Treat Your Business Like a Business

One of the perks of working in real estate is that you’re often able to create and manage your own schedule and volume, but that doesn’t mean you can skimp on the technical details of being your own boss.

No real estate professional worth his or her salt would forgo empowering tools like a business and marketing plan, or spreadsheets to track cash flow and expenses, or regular profit-and-loss statements, or fiscal year budgets and projections. Taking these measures may appear daunting at first— and completing them will certainly require discipline and a learning curve—but harnessing valuable data and information can intelligently inform your professional decisions, strategies, and long-term growth.

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Achieve a Holistic Understanding

When schedules are busy, it sometimes feels like enough to reach the end of the week’s to-do list. But, if you’re planning on a lasting career built on year-to-year growth, it’s not enough to account for the short-term.

By creating daily, weekly, monthly, quarterly, yearly, and five-year goals, you’re outlining and quantifying your progress.

While your quarterly and yearly goals may be clear in your mind, what about five years from now? Perhaps you’d like to add to your designations, or incorporate a new team member, or add an additional branch.

No matter how you envision your profes14

sional future, the first order of business is to create a timeline. Once you have a clear deadline in mind, it’s far easier to build out the steps and calendar necessary to achieve your goals.

3 Specificity is Empowering While you may have a general sense of where you’d like to see your business go in the next few months or years, it’s hard to work toward or attain a goal that’s abstract.

To make the most of your time and efforts, you must identify and understand precisely what you’re aiming toward. For instance, instead of planning to add volume to your enterprise, outline a specific, attainable number to work toward. Or, if you’d like to add an administrative staff in the years to come, consider the details of this decision—the money it would take, the type of people you’d want to hire, how many hours per week they’d work, what tasks they would complete, etc. Adding hard details to your goals not only makes them more realistic, but progress is more easily made when you have specific items you can cross off your to-do list along the way.

While there are no 100% fool-proof or guaranteed routes to success, shifting your mindset from the present and the abstract, to the specific and the long-term can have a major impact on your chances of success.

Instead of dreaming of being more productive or successful, do yourself a favor and craft a gameplan you can bank on.

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Julie Gould

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JULIE GOULD How did Julie Gould become one of the most beloved and referred real estate agents in the Twin Cities? As Julie was raising her four children, she and her family made several cross-country corporate moves. “We had great Realtors across the country,” she says.

She walked away from each transaction thinking she could really enjoy working as a real estate agent herself. When her youngest child entered pre-school and she was ready re-enter the workforce, she decided to try real estate.

She received her license in 2003 and soon found she had a true talent for the industry.

Currently, she works as an agent with RE/MAX Advantage Plus serving the Minneapolis/St. Paul area with a focus on Mendota Heights, Eagan, Sunfish Lake and St. Paul.

A staggering 95% of Julie’s business comes from referrals. What keeps her clients coming back and eager to spread the word about the amazing service she provides? “It’s all about relationships. These are friends of mine and they put their trust in me when referring me to their friends and family.” Julie has excellent communication skills and always listens to her clients’ goals and concerns, so she has a full understanding of how to best help them. She knows that when it comes to questions about buying or selling a house, people want a conversation instead of a text message; and they want a quick response to phone calls. Having made seven corporate moves across the U.S. herself, Julie understands the challenges, uncertainty and excitement that come with any move. Her personal experience brings knowledge, empathy and value to all her clients.

Julie’s favorite part of the job is her relationships with her clients; and she is happy to report she has a new avenue of referrals: her kids and their friends! “Recently I’ve helped several of my grown children’s friends buy homes. They want to call me

Mrs. Gould and I say, ‘You can’t call me Mrs. Gould anymore, I’m helping you buy a home!” she jokes. “It’s really fun.” It’s easy for Julie to stay in touch with past clients because she’s sees a lot of them socially and around town.

She also sends handwritten cards and keeps up with their lives via social media. Her husband and children are very supportive, reminding friends who need a real estate agent about her business.

To market listings, Julie uses a high tech approach, focusing on a strong social media campaign for each property. She posts each listing on the MLS and uses the information she gleans there to see who is looking at the listing. “I do a lot of background on who I’ll likely sell the house to and then focus on marketing to those potential buyers,” she explains. She sends email blasts to her broad sphere of influence, lists the property on all the major real estate websites, and hosts well-attended open houses. She also has strong relationships with other respected real estate agents in town who are always excited to see her listings.

To give back to the community, Julie is currently co-chairing the Jeremiah Program’s Bullfrog Bash, an annual gala raising funds to help young single mothers living at or below the poverty level to further their education and find excellent employment while helping their children to succeed at school.

When her sons were students at St. Thomas Academy, Julie served as Mother’s Club President. In her cherished free time, she enjoys traveling and spending time with her grown children. “Now that I’m an empty nester, I feel like I’m an even better agent than I was before,” she says. For the future, she wants to continue growing her business and doing a fantastic job serving her clients. Now those are goals that are sure to benefit her clients and her community!

To find out more about Julie Gould , email 6goulds@comcast.net, call 612.719.6833 or visit therealestateadvantage.com/agents/Julie+Gould www.

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SOCIAL MEDIA MISTAKES

Real Estate Agents Must Avoid There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers. A lot of agents forget the social part of social media. It’s all about engagement, but it needs to be the right kind of engagement. This can often be the first impression potential clients or industry peers have of you, so make it count. There is no second chance to make a first impression, and that is especially true for real estate agents. Here’s just a few things you want to avoid.

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1 Using it to Vent

Social Media is a great place to complain and commiserate about things, but save that for your personal page. A real estate transaction is already a stressful ordeal, the last thing anyone wants is someone who seems like they’ll bring a negative energy to the process. Even worse?

Bad mouthing other Realtors® or listings. You’re selling yourself and your skills, so don’t sell anything that shows you in a bad light. Much like marketing a property, everything you put out should be professional and inviting.

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Lack of Consistent Branding

Yes, social media is about social engagement, but it’s also about creating brand recognition. While you don’t want it to be purely promotional, you are running a business, so create a consistent branding across all social media platforms. If you can afford a professional graphic designer to help you out with this, that’s great. But at the very least, have the same profile pic, cover image and highly visible contact information, across the board. And don’t forget to share links to your other accounts, some people prefer different social media applications.

3Not Posting Enough

It’s good to create a schedule of how many times you’ll be posting per day and to pick times when you might have the most engagement.

Don’t over do it, but three posts a day at the right time, tends to be a good goal. There are numerous tools on Facebook, for example, that

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can let you see when interactions are the highest.

Stick to your schedule and adjust accordingly.

It’s also important to not just post your listings.

Be a resource for people who follow your page.

Post community events, or other informative articles that are relevant to home ownership.

Be a page they want to follow even when they aren’t buying or selling a property. They’ll remember you when the time comes.

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Not interacting With Your Followers

It’s called social media for a reason. The more you engage with your followers, the more they see you as a real person, and not just a marketing tool. Not only do you get to know your past clients and potential clients, on Facebook, engagement actually will make your posts seen by more people. So it’s a win/win.

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Not Sharing or Linking to Others

It might not seem like a good idea to not promote the blogs, pages or listings of other people, but it’s not only an excellent way to build goodwill, it will also increase your own presence when they reciprocate. So make a point to share posts and links for local businesses and even the blogs of your peers, if it’s a post that offers valuable insight into an expertise you don’t have. That will encourage them to share your posts and even your listings, which will increase your potential buyer pool. This is another incentive to create your own blog. Unique informative content is always of value, and more likely to be shared than promotional links.

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FRANK ALEXANDER How did Frank Alexander become one of the most trusted real estate agents in Anderson? After retiring from a 33-year career in consumer products, Frank ran into a broker friend in 2008 that suggested Frank would make an excellent real estate agent. Though the downturn had just begun, Frank had faith the industry would bounce back and he studied for and received his license. He now works with The Agent Owned Realty Co. in Anderson, serving the western upstate part of South Carolina.

Frank started in commercial real estate, shifting the majority of his work to residential real estate 26 months ago. Since he began focusing on residential properties, he’s averaged a sale every 10 days; and he currently has $18 million in listings! What sets Frank apart from his peers in the industry? “I’m doing my work out of retirement—I’m basically here to help people,” he explains. To that end, he works for a slightly lower commission than most agents. Frank stays in close touch with clients, ensuring they understand what is happening with the transaction each step of the way. He’s renowned in the area for being able to help buyers with challenging contingencies, and for going to any lengths to ensure a deal closes.

To market listings, Frank posts each property in the MLS, as well as all the major real estate websites. A

professional photographer, Frank takes high quality photographs of each listing, and does aerial photography for lakefront properties and tracts of land. For marketing commercial and industrial properties, he hires CoStar, a commercial real estate data and marketing company. He’s currently working on six closings and has over 65 listings.

What’s Frank’s favorite part of the job? Taking on and conquering new challenges!

To give back to the community, Frank is a member of the Anderson Lions Club, the Lions Club International, and the Western Upstate Association of Realtors. A local historian, he gives talks at the Anderson County Museum on the Cherokee tribes, nearby Cherokee trails, and the founding of Anderson. For over 30 years he did freelance work as a photographer for the National Football League. He also does radio and internet broadcasts for local football, basketball and baseball games.

For the future, he plans to continue to help people buy and sell properties. “I get a good feeling when I help first-time homebuyers,” he says, “and I get a good feeling when I help elderly folks sell their homes and downsize.”

With his caring attitude and dedication to being of service to his clients and community, he’s sure to support Anderson residents as they make big life transitions for years to come!

To find out more about Frank Alexander, call 864 - 367 - 8874 or email afa729@bellsouth.net Top Agent Magazine

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JEAN ANDERSON When speaking with Top Agent Jean Anderson in Lake Forest, Illinois, one can’t help but notice the sincerity and modesty she projects when discussing her long and highly-successful career.

Perhaps it’s this genial, friendly demeanor that has contributed to her frequently being named the number one agent both in her office and in her town, but more likely it’s her deep reservoir of industry knowledge and the true concern she shows for each and every one of her many grateful clients.

Jean technically began her lengthy journey in the world of real estate back in 1976, when she obtained her license. Soon recognizing that the combined effort of raising young children and selling homes would do justice to neither endeavor, she put her career on hold until her children were in college, and finally began selling full-time in 1989. Since then, she has built a remarkable and distinguished career, and is truly one of the most sought-after Realtors currently working in the sleepy burg of Lake Forest.

Jean, who works alongside her niece Donna, is currently a member of the Berkshire Hathaway HomeServices KoenigRubloff Realty Group, and services a wide swath of the local area that also includes Deerfield, Highland Park, and Lake Bluff. Jean is justifiably proud of her association with Donna, also an excellent agent. “Donna works more with the buyers, and I work more with the sellers,” she says. “She’s been with me for sixteen years. She’s my sister’s daughter, and our tagline is ‘it’s not just business, we’re a family.’ That makes a big difference. When she walks in the office, it makes me happy.”

A significant portion of Jean’s business is based on repeat and referral customers, a sure sign of client satisfaction in this highly-competitive industry. Jean believes there are many factors

that come into play when assessing this exceptional level of client loyalty, though chief among them would be her longtime association with the Lake Forest community, and her high level of local recognition, not to mention the quality of service she provides. “We strongly believe that local market expertise and personal attention are the foundation of our relationships with our clients and that is what truly sets us apart from others,” says Jean. “We have been in real estate for over forty years and much of our client base is comprised of satisfied repeat buyers and sellers, their children, extended family and personal referrals. We pride ourselves on our passionate commitment to our client’s best interests and the successful completion of the sale.”

When asked what she enjoys most about what she does, Jean grows thoughtful for a moment before replying. “I love interacting with my clients, and I also love the people in my office.

We have a wonderful manager, and there’s a real family feeling where I work. We have a fantastic staff. That’s definitely the part of this business I love the most.”

When she’s not working, Jean enjoys spending time with her husband, a long-time electrical contractor, and their grandchildren. She is also passionate about antiquing and decorating, and loves traveling and spending time at her second home in Door County, Wisconsin, which is her place to relax and unwind. She is also deeply involved with her church.

Looking to the future, Jean has no immediate plans to slow down or retire. “I’m seventy-two, and I want to work until I just don’t want to work anymore.” Of course, she also plans to continue providing exceptional client service with the warm, personal touch - and integrity - that has become synonymous with her name.

For more information about Jean Anderson, please call 847 - 254 - 1850 or email janderson@koenigrubloff.com 20

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How to Cut Down on Digital Distractions

and Up Your Productivity As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you’re fielding round-the-clock questions from clients, it’s only natural that you’ll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message— Top Agent Magazine

it can feel impossible to untangle yourself from the worldwide web.

As a professional, you may not be able to withdraw from the digital world completely, but there are a few techniques you can use to limit your extraneous digital distractions and streamline the time you spend online. After all, it’s entirely common to faithfully begin one task and then

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get unexpectedly drawn down the digital rabbit hole. To save yourself time and virtual burnout, here are a few ways to unplug, recharge, and make the most of your time online and off.

Focus on one digital task at a time.

While multi-tasking may seem like a sound approach to productivity, this method usually results in surface-level progress across a few tasks, rather than reaching the finish line on any.

Instead of opening multiple tabs and trying to do it all at once, hone in on one digital task at a time. Have emails to return? Allocate an hour to work exclusively on this to-do list item. Need to post a new blog entry? Pencil in a dedicated half hour. If you focus on one task a time and exclusively devote your energy and productivity to it for a set period, you’ll make a far bigger dent in your list of duties for the day.

Give yourself a curfew.

In the real estate business, the hours may seem never-ending, but if you don’t want to slow your productivity with fatigue, you’ve got to set some boundaries. Try setting up a digital curfew for yourself and put your phone away after a certain hour. Devote an hour or two before bedtime to time away from your computer and your phone—read a book, prep your lunch for the next day, or try a round of mindful meditation. Carve out space and time to disconnect from your technology and stick to the habit. By morning, you’ll be refreshed and ready to dive back in.

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Mute social media notifications and create dedicated check-in times instead.

Instead of taking a reactionary approach to social media—waiting for the dings and pings that lure you back to your screen—try muting some of your social media alerts and instead dedicate three timed windows per day to check-in on your timelines and engagement. If you’re constantly interrupted at unexpected intervals when someone likes a post or leaves a comment, your whole workflow can be derailed. Instead, unchain yourself from the instant gratification of responding to every buzz and beep your phone emits. Systematize your professional social media life and you’ll stay organized and on task.

Keep your inbox organized.

While it may take some time and effort to create a sorting system for your email inbox, it can go a long way to limiting distractions and stress. Create folders and an organizational flow and every communication will have a place and a priority.

That way, when you open up your inbox and have to go digging for old emails or exchanges with past clients, you won’t have to waste time sorting or feel overwhelmed by the clutter. If everything has its place, you’ll have an unobstructed, streamlined canvass to conduct business from.

Digital distractions don’t have to derail your day or sap your productivity. Email, internet, social media—all are tools to be commanded. With the right planning, understanding, and consistent execution, you’ll be able to wield the power of each without the downside of distraction.

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BONITA AREMAN “Choosing the Right Realtor Does Make a Difference in Helping you Make the Right Move!” For Bonita Areman, success comes naturally.

Self-motivated, intelligent, and determined she has been consistently a Top Producer in not one, but two professional careers. Before she became an Realtor Bonita worked as a Global Sales Director selling and negotiating contracts of sale in the hi- tech industry on Wall Street. When the economy made a downturn, she took it as an opportunity to try something new. Bonita’s skills as a Sales Executive translated well into the real estate world, and she was right. Within her first year as a Realtor, she was already winning awards. Today, she is in the top 1% of all Coldwell Banker agents worldwide and is based out of the Coldwell Banker Office in Livingston, New Jersey, serving Essex, Morris and Union counties.

“I take my fiduciary responsibility very seriously,” Bonita explains. “A lot of people don’t understand the moral, legal and ethical standards we have as real estate agents. It stands close to my heart. Every transaction is a chance to protect my seller or buyer.” I am honored to consistently be a Top Producer with a strong proven track record. I love what I do and it shows in the results I produce for my buyers and sellers. By giving my clients top notch service, local expertise, putting my clients first, and utilizing all of my skills and technology available, I have grown a successful real estate business and built a long list of repeat and referral clients. When working with Bonita, clients are confident that any complications will be handled efficiently, and they will not encounter any legal issues afterwards.

beyond to make deals happen in a way that keeps everyone involved happy and stress-free.

With her extensive knowledge and commitment to service, is not surprising that many clients love to spread the word about their time working with Bonita. One recent seller said, “Bonita Areman was extremely helpful and professional throughout the recent sale of my home. Bonita worked closely with me to make sure that contractors did what they said they would and went above and beyond, even calling electricians throughout the state to find one with the level of expertise required. Bonita is a skilled negotiator and kept me informed every step of the way. I highly recommend Bonita for her selling expertise, negotiating skills, responsiveness and knowledge of the market.”

When Bonita is not working, she is actively involved within her community with fundraising for the Breast Cancer Research Foundation Play for P.I.N.K. events, and animal rescue shelters.

She also loves spending time with her dogs and golf with friends.

But it is safe to say, one of her favorite activities is helping her clients towards their goals.

“I love helping people change their lives, and protecting them along the way to make sure it is a good transition. I’ve met so many people I would have never had the opportunity to meet, and those people are now I’m honored to call my friends.”

One of the most important aspects of my job is to listen to my clients so that I can respond to their unique and specific requirements. As a Sellers Agent I will help you determine your property’s worth in today’s market, while customizing a marketing plan to sell your property quickly, efficiently, and at the highest price. For Buyers I will guide you through the entire process, from start to finish and insure your purchase is in your best interest. I take great pride in being there for my clients 110% and helping them to successfully navigate the real estate process.

“It is the quality and level of service I provide that keeps them coming back. I’m all about being there, when you choose me, you get me,” Bonita says.

One of Bonita’s key strengths is her negotiation skills. She is able to help both sides achieve what they need in a deal insuring a smooth and successful transaction. Bonita goes above and Top Agent Magazine

For more about Bonita Areman, email bonita.areman@coldwellbankermoves.com or call (973) 453 - 4635 Copyright Top Agent Magazine 23

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Laughs!

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LORI HUMMEL When Lori Hummel was looking for a house to buy, she found it very exciting, and it inspired her to make a career change. “I had been working for a financial company in an office, and it was boring to me. I was looking for something more interesting,” she explains. Real estate was exactly what she was looking for, allowing her to develop relationships with people and help them throughout their journeys. She received her real estate license in the mid-1980s and started working with a small local company. “I loved it and thought it was fantastic. I loved working with people, I’m a people person. It’s rewarding, helping people and at the same time it’s fun,” she says. Her passion for this business is apparent to all who speak to her, and it is that love that has helped her maintain an 85% repeat/referral rate.

“My clients become my friends,” Lori explains. “I stay in touch with them and stay focused on them, making them feel they are the most important person in the transaction.” When the transaction is over, she sends out cards, asks them to dinner or lunch, and sends out Christmas calendars. She aims to give them the best service possible, and that includes promoting her listings. “My listings are my babies, I’m out there every day talking about how great they are. I also utilize social media to spread the word about them.” Lori also talks to her extensive sphere about her listings, keeping them updated on new properties. For each listing, she offers professional photography, no matter the price point of the property. All of this has resulted in her listings selling very quickly.

Serving Pittsburgh and surrounding communities, she specializes in condominiums, and credits her company, Howard Hanna

Real Estate Services, for helping her grow. “I work for a phenomenal company and have the support of the company behind me.” Lori’s husband has also been a source of immense support, allowing her to grow and work long hours. “I don’t think you can do this without a supportive partner,” she says.

Those who choose Lori as their agent love to leave fivestar reviews about their time together. One recent seller said, “We were selling the family home from afar and not in touch with the local market. Lori Hummel came with strong recommendations and she did not disappoint!

From setting the list price, to marketing and negotiating, all aspects of the transaction were handled with efficiency, confidence and professionalism. When an unexpected last minute problem arose, Ms. Hummel proposed an equitable resolution for all parties. I would most definitely use her again if the opportunity presents itself.”

When Lori isn’t working, she’s staying involved with the community. She’s involved with the local food bank, hosting several fundraisers for them throughout the year.

Lori also started a crayon drive called Crayon Collection, which collects gently used crayons and donates them to underfunded schools. She is on the board for her local Chamber of Commerce.

As Lori continues to grow, her love for this industry becomes even stronger. “You learn something new every day. It’s very empowering. It’s more than just a job or a career, real estate is a part of who you are.”

For more information about Lori Hummel, please call 412 - 287 - 1739 or email lhummel@howardhanna.com 26

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Is Finding A Niche Market Right for You?

A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well. But taking that approach can also make it hard to stand out if there are a lot of agents in your area taking the same approach.

If you’re looking for a way to stand out from the rest, finding a niche market might be the way to go. Although it might sound limiting at first, with the right branding and marketing, your specialty and expertise may help you lock up a market after you become well known for being the ‘go to’ Realtor® in a certain demographic. Having a niche helps you target your marketing, making it more effective, until eventually people are seeking you out as you build your reputation as the foremost expert in your particular niche.

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Despite the benefits of taking on a specialty, it’s still something that only a small percentage of Realtors® do, which means you have a great opportunity to get in on the ground floor in your area by being ahead of what is sure to be a looming real estate trend.

You want to claim your stake on the niche that best fits not only your passions, but something that fills a void in your market.

If this all sounds good to you, the next step is finding your niche! Here are a few things you need to consider:

There are two approaches to having a specialty, one that is truly your all-consuming passion or a sort of revolving niche, one that changes with the market 27

In addition to creating a thriving business, finding a niche may even unlock a hidden passion. Does your area have a large historic home inventory? Are you passionate about helping first time home buyers realize their dreams?

Having a personal connection to what you specialize in is always a great way to start out. If you’re passionate about something, you’re almost guaranteed to have the work ethic it takes to have success in a niche market. Once you hone in on a niche, make sure the market data backs up your focus.

Another approach is changing with the market. If you’re truly an expert in a few areas of the business, it might be good to have sort of a revolving niche. In a down market you might specialize in short sales and foreclosures.

When things pick up, you may take your innovative approaches and start applying them to luxury homes.

Whether you take the consistent niche approach or the flexible one, it’s really all about figuring out what best suits you and your market.

Fill a void in your market Maybe you don’t have an instant passion for one particular niche. In that case, there are several areas you can consider. A lot of it will start with really researching and analyzing your market and having a good eye for what future trends will be. Is there a certain demographic that is surging in your area? Cater your business to serve them. Maybe you are fluent in Spanish and your area is seeing a rise in a Latino population, who are emigrating from other countries. Or perhaps, you live in an area that has a larger retirement population. There 28

are numerous demographics that truly need expert real estate advice. Be the one to fill it.

You can also focus on a particular neighborhood or gated community. Helping people navigate the ins and outs of a particular HOA can be a lifesaver.

Are you already serving a niche?

Of course, sometimes you may already have a niche and are unaware of it. Maybe you are already dealing with a lot of first-time homebuyers. Look over your sales records and see what might already be there, then make it official.

Figure out why you’re drawn to that area and then nail down the reasons you’ve excelled with that niche and use it to create a marketing plan and branding.

Find ways to really sell your expertise Once you figure out your niche, get the training, designations, and certifications that will enhance your expertise. Another way to let it be known that you are the ‘go to’ Realtor® in your particular niche is to become a resource online. Create a website with informative blogs and marketing information. Make a mark on social media where you can link back to your site, so potential clients can actually interact with you.

There is a lot to consider when you’re thinking of going the niche market way with your business, but if you consider everything carefully and focus in on something you can be passionate about, the rewards could be a major win for you and for your clients.

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ANNE KOTHE Anne Kothe always knew she wanted a career in real estate. She worked in the corporate world for over a decade, and when her company began laying off workers, she decided to become a Realtor®. “They told me I wouldn’t be busy for the first couple years,” Anne explains. But she quickly proved them wrong, selling $8 million in real estate that first full year. She has continued making great strides ever since. Today, she serves the Chicagoland area at Keller Williams Inspire in Geneva, Illinois. Determined to provide excellent service and go above and beyond expectations, it is no surprise that Anne has maintained a 90-95% referral rate.

“People trust me,” Anne explains. “I am honest, and I’ve guided people not to buy or sell simply because it wasn’t the right thing for them at the moment. No sale is as important as the person.” For Anne, steering clients in the right direction, even if that means losing a sale, is the only option. Empathy and compassion are at her core, and her genuinely caring nature is apparent to all who meet her. When it is time to list a house, she pays for staging and cleaning to help the property look its best. “I prepare the house really well,” she explains. “I definitely go above and beyond and am in there doing stuff all the time!” This has resulted in her average days on market being just 24 days.

obtaining a contract on our home within 10 days of listing. The offer was fair and reasonable to our listing price. You helped us with staging our home, provided great marketing support, and even a little emotional support when needed. I can’t believe you even helped me with bringing in my dog when I had accidentally left him outside in my rush to get back to work one day.

You went way above and beyond.”

As she looks towards the future, she is excited to continue growing, and eventually adding people to her team. Anne will have no trouble reaching her goals, as her passion for this industry and people is truly palpable.

“It’s all about the people for me. I love helping them. I will always put their needs above all else. My values are unwavering.” I am so grateful I get to make a living doing what I love while giving back to our community and empowering others to live a big life too.

After the transaction is over, Anne stays in touch, hosting holiday parties and events throughout the year and inviting future and past clients. She is happy to count many previous clients as close friends. The best part is that Anne gives 10% of all her commissions back. Her clients can pick any charity of their choice and she writes the check and delivers. In 2018 Anne will give $15,000 to local charities.

Those who work with Anne do not hesitate to leave dozens of glowing reviews about their time working together. One recent seller said, “Anne was great. Before we contacted her we thought we were underwater. When she looked at our house and told us we could make a profit we got excited. Then when we had a full price offer 24 hours after it went on the market we were ecstatic.

We closed on the house in less than a month after it went on the market. Our experience couldn’t have been better.” And another said, “I just want to express my appreciation for handling the sale of our home so smoothly. You came through on everything you promised and more. My expectations were exceeded with

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For more information about Anne Kothe, please call 630.935.4739 or email anne.kothe@kotherealtygroup.com Copyright Top Agent Magazine 29

How to Get the Biggest Recharge

Out of Your Lunch Hour When things get busy, it’s typical to find a grab-and-go lunch and keep plugging away on the tasks at hand. While some days demand this kind of hustle, your lunch hour can be a valuable window in which to recharge and set the tone for the latter half of your day. In fact, taking a mindful break at midday can create 30

mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

But how do you maximize that hourlong reprieve amidst a busy schedule?

Here are a few ideas for inspiration, no matter what your tastes or preferred habits may be.

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Taking a mindful break at midday can create mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

GET MOVING Just ten minutes of light exercise can get your blood pumping and your energy renewed.

Step outside and take a brisk walk around the block, or walk to your favorite sandwich shop instead of hopping in your car. Find ways to incorporate light exercise into your lunch hour routine and you’ll not only enjoy a chance to stretch your legs and get your eyes off of screens, but you’ll also reap the health and mood benefits of endorphins. Even extended stretching or mild calisthenics can provide rejuvenating relief in short order.

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PLAY CATCH UP Sometimes catching up with an old friend or family member can brighten your day and give you a morale-boosting outlet beyond the office. During your next lunch hour, why not combine a jaunt around the block with a call to catch up with your sibling or college buddy? Shifting your focus from work and centering instead on a comforting interpersonal relationship can really boost your mood and reinforce your personal values.

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CHANGE YOUR TUNE

SOAK UP THE SUN If you’re tempted to eat your lunch at your desk while staring into the same computer screen that you’ve been working on for hours—think again. Sure, a busy schedule sometimes means making that sacrifice, but when your schedule and weather permits, try to take your lunch outside and disconnect from your office setting. Soak up the sun, feel the breeze, and lift your gaze to the horizon instead of toward your phone or computer screen. The mood-boosting benefits of time spent recharging outside are well-documented, and a change of scenery can give you the boost you need to power through your afternoon to-do list.

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Use your lunch hour to treat your senses. As you eat or get active, try queuing up your favorite music or the latest episode of your favorite podcast. If you focus on the same tasks and stimuli for too long, your brain will fatigue and your focus will erode steadily over time. Shift gears and treat your mind to some music or stimulation outside of your daily tasks. You’ll help yourself relax, recharge, and create a natural transition point for your ensuing afternoon workflow.

Your lunch hour isn’t just about being purely functional. If you want to maintain a steady rate of productivity and leave the office satisfied by the progress of your day—use your lunch hour wisely. As important as it is to nourish your body, also consider nourishing your mind. No matter what your chosen outlet may be, don’t overlook the power of a well-spent lunch hour and the positive benefits that are sure to follow.

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DAN PRUD’HOMME Dan Prud’homme grew up in the real estate industry, and with an agent for a father, his exposure came earlier than most. When he earned his license back in 2002, Dan set out with a spirit of authenticity, ready to meet the market head-on in service of his clients. Almost sixteen years later, he has built a steadfast reputation as an agent with integrity, tech savvy, and above all, a personal touch.

In addition to serving as owner of Carolina Realty Group, Dan also manages The Prud’homme Team.

Together, they serve clients across the Hilton Head and surrounding Lowcountry communities, with a specialty in vacation homes and coastal properties.

As such, he is a veritable expert on the region’s marketplace, trends, and amenities. What’s more, he has built a practice centered on tailored service that prioritizes relationships, communication, and a data-driven strategy. “Our first priority is to nurture relationships with people and listen to what they want,” Dan says. “There’s nothing more valuable than direct communication.

We live in a market where a lot of people are buying vacation homes, and we do our best to make that process seamless and fun. We are also very strong from a technological standpoint. In my opinion, real estate has turned more and more toward technology. I treat my role like that of a consultant—I identify market trends and we adapt our business accordingly, to meet the consumer where they are.”

Integrity is another central tenet of Dan’s business, and he prides himself on taking a genuine, personable approach to his relationships with clients, as well as his outlook throughout the transactional process. “I am a very authentic person and I let morality lead in all my decisions,” he says. “I can look a client in the eye and say: if you’re looking for someone who is going to be accountable, honest, and always put your best interests above all else—then that’s me.

That’s the way I live my life and do what I do.”

When it comes to tackling the listing process, Dan applies his eye for technology. Every property’s marketing campaign is tailored to the client and home, ensuring every detail is maximized to its

fullest potential. “Our process changes depending on the market,” Dan explains. “Right now, most of our marketing is mobile-focused, because we know that around 80% of people looking for real estate online are doing so on a mobile device. In turn, our marketing materials are all designed for mobileviewing. We want to develop the best experience we can for prospective buyers.” This experience also includes professional photography and wideranging exposure across the leading online listing platforms and social media outlets. With current listings ranging from $100,000 lots to a $9 million oceanfront estate, Dan’s versatility and track record are well-proven.

To give back to the local professional landscape, Dan serves as President for the local MLS, playing a pivotal leadership role in the regional real estate scene. When he finds free time beyond the industry, he most enjoys time spent with his wife and daughter, escaping on travel adventures, and listening to the latest podcast.

Considering the future, Dan intends to maintain his business’s steady upward trajectory, while expanding his team of likeminded professionals as his enterprise continues to grow. Of course, remaining current on market trends is of considerable interest to Dan, and he plans to pass along those insights to clientele as added value. “Real estate is a rapidly changing industry,” he says. “I’m always paying attention to the market and want to remain adaptable. The role of a real estate agent is going to stand strong in the future, but it may look a lot different in twenty years. I want to evolve as the marketplace evolves.”

Finally, with sixteen years of reliable service behind him and an ambitious eye on what’s ahead, Dan Prud’homme considers what he values most about his chosen field. “I love a challenge,” he reflects.

“I don’t shy away from difficulties or difficult conversations. When great things have happened in my life, it’s usually the result of some difficulty that I’ve had to overcome. I really value that day-to-day struggle of trying to be the best, and that challenge is what has me excited to get out of bed every morning.”

To learn more about Dan Prud’homme, email dan@danprudhomme.com, https://www.facebook.com/prudhommeteam page here. visit CarolinaRealtyGroup.com/Realtors/dan-prud-homme, or visit his Facebook www.

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JENNY SHOPP For Jenny Shopp, entering the real estate industry was a natural choice. She listed her home as a ‘for sale by owner,’ and the rest was history. After receiving her real estate license, she hit the ground running, and now has a team called ShoppHomes.

Consisting of four total team members, they serve Hamilton, Marion, Boone and Hancock counties in Indiana. Together, they go above and beyond to serve their clients, making sure every transaction goes as smoothly as possible. With around 75 percent of their business coming from referrals, it is clear they are exceeding expectations.

“I think what sets us apart is that we are good at developing relationships with our clients,” Jenny explains. “Their goals become our goals, so staying in touch often is important to us.” Jenny and her team also like to be their client’s go-to Realtors, helping them with any type of question or situation they might encounter. “We have a group of vendors that we can link our clients to when they are in need” she says. “We are always keeping their end goals in mind.” In addition to having a network of professionals to assist their clients, they also have experts on their team. Each member has a specialty, and they are happy to offer their advice if needed.

One member is a stager (which is a service the team offers at no charge), one has a background in rehabbing and flipping houses, and another is a former recruiter who is great at following up and managing their database.

days we had an offer and sold our house on counter which was handled without issue. Closing was set up and we were in and out in an hour or less. Excellent job by all.” And one buyer said, “Jenny was AMAZING! She understood exactly what I was searching for and helped me buy a house in a crazy market. This was my first house that I purchased on my own and she answered all my questions and helped me throughout the entire process. I would highly recommend Jenny Shopp to anyone buying or selling a house. I will use her for all of my real estate needs” As Jenny looks towards the future, she is eager to continue growing. “We’re looking to expand our client base and increase our volume over time. But we will stay focused on our clients and keep our numbers at a point where we know we can maintain our level of service to everyone,” she says.

“We pride ourselves in being the team that will guide you through the whole process. We treat our buyers/sellers like family, not just clients.”

When it comes to staying in touch, Jenny hosts happy hours, sends out monthly newsletters, and enjoys coffee dates with her clients. “We live and work in the community, we are always out and about, so it is easy to stay in touch,” she explains. They stay involved through fundraisers and local events, like Autism Strong. They are active in their gym, and help promote the town’s annual summer concert series by making t-shirts for the kids.

All of their hard work doesn’t go unnoticed by their clients, as they leave dozens of five-star reviews after the transaction is over. One recent seller said, “Jenny & her team reviewed our house for the market, had an inspection done, we repaired items listed, and they listed our house. In three 34

For more information about Jenny Shopp, please call 317 - 440 - 5840 or email jenny@shopphomes.com Copyright Top Top Agent Agent Magazine Magazine

How To Overcome Your Workplace Fears Fear is something that can help protect us from danger, but it is also something that can be a hindrance to us in our lives, especially when it keeps us from potentially thriving and growing as a person. This is especially true in the workplace. Here’ a look at some proven ways to overcome common workplace fears.

your head, what exactly you’re feeling and why, it can help deflate the fear. Think of it as releasing some of the fear into the ether.

Yes, you’ll still be nervous about your presentation, but a lot of what was holding you back is gone. You’ll feel lighter, and hopefully have just enough butterflies to make your soar.

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Really owning the emotions that are putting you in a place of fear, is the first step.

By just naming it and then talking it out in

Nothing can make you feel more isolated than going down the path of “This is something that only happens to me.” Trust me,

ASSESS THE FEELINGS BEHIND THE FEAR

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TALK ABOUT YOUR FEARS WITH A TRUSTED CO-WORKER

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it doesn’t, and you might be surprised to find out that some people have had it even worse. Talking to someone you trust and admire, hearing their own fear horror stories and how they overcame them, will help normalize what you’re feeling. Releasing yourself from the idea that it’s something about you, will be an enormous relief.

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THINK OF THE WORST CASE SCENARIO

Although it might seem counter-productive, truly assessing what the worse outcome of the situation you’re afraid of serves two purposes. It might lead you to realize the worst case scenario isn’t that bad after all.

Of course it could also lead you to a really uncomfortable thought, you could lose your job. As bad as that is, it also gives you an opportunity to start focusing on what really matters, and how you might grow from the experience and possibly end up better off.

Countless people in their dream jobs now, were once fired and thought it was the end of the world. Hopefully, that won’t happen to you, but learning to have confidence in your abilities to always find a way, will be a great tool in overcoming fears.

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COMPARTMENTALIZE

If you’re a super-organized type, you might try actually setting aside time in your day to focus on your fears. It might seem odd, but it will let you NOT focus on your fears during the other hours of your day. Think of it as a task, you aren’t just sitting there worrying, 36

Start thinking of fears as challenges.

As scary as it might seem to face them, for the most part they are things that can be fixed.

you’re taking in your fears and figuring out ways to overcome them.

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START THINKING OF YOUR FEARS AS OPPORTUNITY FOR GROWTH

Start thinking of fears as challenges. As scary as it might seem to face them, for the most part they are things that can be fixed.

A lot of fear is based on inexperience which leads to a lack of confidence. A common fear is workplace evaluations. Instead of looking at it as hearing everything that is wrong about you, think of it as an opportunity to see where you can improve. Going into it with a positive attitude rather than a defensive posture, will make the whole thing better for both parties.

Overcoming fears is oftentimes about a simple attitude adjustment. Like anything it takes practice, but the results of that practice will lead to a life that you’re able to thrive in both personally and professionally.

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STEPHANIE TAYLOR “Real estate was all we knew growing up,” remembers Stephanie Taylor. With a homebuilder for a father, Stephanie’s exposure to the industry came earlier than most.

After college, she put her lifelong interest in the business to the test and earned her license, soon working alongside her father to sell his new construction properties. Once he retired, Stephanie expanded her services to include existing residential sales, swiftly establishing herself as a knowledgeable professional with firsthand experience, proven insight, and a clear and communicative working style.

Today, she has earned more than a decade of experience and has built a reputation as a regional industry leader.

Based in Ogden, Utah, Stephanie serves clients across Weber and David Counties. There, she heads two dynamic teams—one oriented toward new construction homes, and the other focused on existing residential properties. With buyer agents well-posed on both teams and a full-time assistant to support her day-to-day workflow, Stephanie offers her keen expertise to clients of all kinds across the Beehive State. Thus far, she has also managed to drive roughly 80% of her business through repeat and referral clientele—a testament to the memorable transactional experience she cultivates. To account for her strides thus far, Stephanie credits a proactive team, clear communication, and steadfast professionalism as the key drivers of her working style. “It’s all about setting expectations,” Stephanie stays. “In our office, we have a weekly meeting where we reinforce that idea. It’s so important that clients know and understand timeframes and expectations, and that we’re clear in our communication. Clients should never have to wonder what’s going on or worry about where we are in the process.”

Likewise, Stephanie is a big believer in under-promising and over-delivering. This means that professional promises are always kept, and clients can rely upon the trust forged during the buying or selling process. “My clients know that I’ll do what I say I’ll do for them,” Stephanie says. “I treat them exactly how I would want to be treated, and I stay in touch as a resource for them for years after the closing table. We consider all the angles in play, that way my clients feel confident that they’re getting the best possible service throughout.”

When listing properties, Stephanie focuses on making an impact online through proper market preparation and high-end documentation. Professional photography accompanies all listings, while wide-ranging

marketing efforts ensure prime exposure across the leading online listing platform and syndication services. All told, whether working with new construction properties or existing residential homes, Stephanie and her team take a hands-on approach to the market—adapting to trends and conditions, staying ahead of marketing curves, and continuing their professional growth. “Having grown up with the ebbs and flows of our industry, I know how important it is to adapt,” Stephanie says, “even when it comes to adapting to the changes in how people communicate. The benefit of being in this industry for as long as I have is that I know what it used to look like and that it’s always capable of change. I take a long-lens view when looking at real estate and know that we have to go with the flow, adapt, and continue to do what’s best for our clients.”

To give back to her hometown and professional community, Stephanie currently serves on the board for the Northern Wasatch Association of Realtors and has rounded out her service through work on various subcommittees in the past, including as the Affiliate Committee Liaison, Government Affairs Liaison, Education Liaison, and as a committee member for Have a Heart. She has also participated in organizations such as the Women’s Council of Realtors, The National Association of Realtors and has served her community by taking an active role in representing a family requiring special needs housing, brokering the transaction that would provide them with the much-needed, specialized home right for them. In her free hours beyond the office, Stephanie most enjoys quality time with family and loved ones, travel, and adventuring toward new experiences.

Considering the road ahead, Stephanie intends to stay on course in serving the needs of her community. “I feel like I’m in the exact place I need to be with my business and my goal is to continue on this path and get better and better as we finetune our systems,” Stephanie says. For now, applying a decade of experience, she is content to serve the budding homeowners and sellers of the Utah community she calls home.

Finally, Stephanie Taylor considers what she has enjoyed most about her chosen field: limitless potential and the ability to serve others. “I really love the opportunity to provide for my family while enjoying the endless growth and independence this industry provides,” she reflects. “It’s so rewarding to be able to do a good job for my clients that adds value to their lives and positively impacts their future.”

To learn more about Stephanie Taylor, email StephSellsUtah@gmail.com, visit her Facebook page here. visit YourDreamHomeBroker.com, call (801) 814 – 7175, orhttps://www.facebook.com/yourdreamhomebroker/ www.

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